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2024-12-31-accounts

2024

ANNUAL REPORT & FINANCIAL STATEMENTS

Reg charity number: 1188643

CONTENTS

LEGAL AND ADMINISTRATIVE INFORMATION

SUPPORT SERVICES

14 2024 Support Services Highlights 15 An Overview 16 The Year In Numbers 17 The Difference We Make

2024 REFLECTIONS

RESEARCH AND CAMPAIGNS

7 Message From Our Chair
8 Message From Our CEO
18 2024 Research and Campaigns Highlights
19 Research
20 Surveys
21 Campaigns and Advocacy
22 Policy Influencing
23 Consultations, Evidence Submissions and Events
ABOUT PTS ABOUT PTS
11 The Problem
12 Core Activities
13 2024 Impact Highlights

PRESS, AWARDS AND SOCIAL MEDIA

24 2024 Press and Social Media Highlights
25 Press Coverage, Recognition and Awards
26 Social Media

CONTENTS

CONTENTS

FINANCES

39 Financial Accounts and Funders
40 Trustee Responsibility Statement
42 Independent Auditor’s Report
46 Statement of Financial Activities 2024
47 Balance Sheet for the Year Ended 31
December 2024
49 Statement of Cash Flows for the Year
Ended 31 December 2024
51 Notes to the Accountants For the Year
Ended 31 December 2024

LOOKING FORWARD 38 Strategic Priorities for 2025

LEGAL AND ADMINISTRATIVE INFORMATION

Charity Details

Chief Executive Officer Joeli Brearley
Charity Registration Number 1188643
Board of Trustees Sam Smethers (Chair)
Akeela Ahmed
Amy Lockwood (Joined 22nd October 2024)
Anneka Ruff
Beth Hazon (Resigned 31st December 2024)
Heather Taylor (Treasurer)
Kizzy Gardiner (Resigned 8th July 2024)
Matthew Collins (Joined 22nd October 2024)
Molly Rowan
Nicola Hurley (Joined 22nd October 2024)
Rebecca Langton (Joined 22nd October 2024)
Registered Name The Motherhood Plan
Other Known Name Pregnant Then Screwed
Principle Office Address 8 St. Aelreds Mews, York, North Yorkshire, YO31 0RW (up until
November 2024)
86-90 Paul Street, London, EC2A 4NE (from November 2024)
Accounts Preparation Equilibrium Accountants Ltd 48 Goodramgate, York, YO1 7LF
Banker Lloyds Bank PLC25 Gresham Street, London, EC2V 7HN
Unity Trust Bank; 4 Brindleyplace, Birmingham, England, B1 2JB

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LEGAL AND ADMINISTRATIVE INFORMATION

Structure, Governance and Management

The Motherhood Plan is a Charitable Incorporated Organisation (CIO) governed by a memorandum and articles of association, which incorporated the organisation in December 2016, when the charity operated as a Community Interest Company (CIC). The Motherhood Plan converted to a CIO on 19th March 2020 and a new memorandum of association was drafted and agreed by the board of trustees as a result.

Trustees are recruited following a skills audit of Board members to ensure that the Board has the right mix of skills and experience. Trustees are enrolled onto the board for an initial period of two years and can be voted back in for another period of three years. There is an induction process in place to support new Trustees. The Board meets quarterly. A scheme of delegation is in place and day-to-day responsibility for ensuring the charity delivers on its aims and objectives is delegated to the Chief Executive.

The Trustees are responsible for staff pay, benefits and terms and conditions. Remuneration is reviewed annually. Salaries reflect the roles and responsibilities of each postholder. Salaries are set at an appropriate level to retain excellent staff, while also making a comparison with rates of pay in the charity sector for similar roles and size of charity. In addition to pay we also provide annual leave and pension contributions above the legal minimum.

Major risks are reviewed quarterly by the full Board. The Board monitors impact, probability, mitigations taken and identifies any additional action required.

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LEGAL AND ADMINISTRATIVE INFORMATION

~~Public Benefit Statement, Vision, Miss~~ ion

Public Benefit Statement

The Trustees confirm they have complied with their duty in section 4 of the 2011 Charities Act to have due regard to the guidance on public benefit published by the Charity Commission in exercising their powers and duties.

Our Vision

A society where care is valued and in which pregnant women and mothers in all their diversity are enabled to fulfil their potential; creating a stronger, happier, better future for us all.

Our Mission

We are the voice of working mothers in the UK.

We have a strong and deep connection with our beneficiaries.

We provide world-class advice and support to mothers to help them improve their confidence and wellbeing, to give them the tools they need to challenge discrimination in the workplace, and to support them to find work that works for them.

We advocate for change and raise awareness of the specific challenges faced by working mothers. We challenge deeply entrenched stereotypes about the role of mothers in society.

We work with employers, politicians, women and men to make change happen.

We publish compelling research to educate, inform and lead the debate.

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LEGAL AND ADMINISTRATIVE INFORMATION

Charitable Objectives

1) The promotion of equality and diversity for the public benefit by:

a) The elimination of discrimination on the grounds of gender

b) Advancing education and raising awareness in gender equality

c) Conducting or commisioning research on equality and diversity issues and publishing the results to the public

e) Obtaining redress for the victims of gender inequality

g) Providing technical advice to government and others on gender equality

2) The relief of financial hardship by the provision of free legal advice and assistance to persons who, through lack of means, would otherwise be unable to obtain such advice

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LEGAL AND ADMINISTRATIVE INFORMATION

Our Principles

We want radical change

Constantly striving for an overhaul of the way we live and work - we don’t believe small tweaks work. We will work with politicians, employers, collaborators and the public to achieve this.

OUR SERVICES Ensuring our beneficiaries understand complex legal We translate complexity and make it language, policy, data, research and legislation that could impact them both positively and negatively simple CATEGORY

We believe in the power of hunches and will actively look for data to understand those hunches

Leaving ourselves room to be reactive to issues, opportunities and campaigns as they arise. We will then gather data to better understand whether that hunch is correct.

Create and nurture a deep and strong connection with our beneficiaries/ community

Not only supporting our beneficiaries but ensuring we include them in every element of our work. Ensuring PTS feels like a friend and confidant, and makes our beneficiaries feel as though they are part of the team.

To be the voice of working mothers we need to listen, always

Being willing to adapt and iterate based on feedback from our beneficiaries. We always listen no matter how uncomfortable it may be. We don’t think we always know best!

We are not afraid to be provocative

Not being afraid to show our anger. We believe anger is a mechanism for change. We will, on occasion, campaign on and talk about the issues that others are too nervous to discuss.

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Our Staff Team, Volunteers and Members

LEGAL AND ADMINISTRATIVE INFORMATION

Our Staff Team

The Charity is managed on a day-to-day basis by our Chief Executive Officer, Joeli Brearley. In 2024, PTS had a team of twelve staff (10 FTEs). Most staff work part-time, and all staff work flexibly.

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Joeli Brearly
CEO
Faeeza Vaid MBE Carole Erskine Lauren Fabianski Roxanne Rustem Charlotte Stevens
Director of Operations Head of Policy & Campaigns, Heads of Comms and Head of Support Services Head of Development
Scotland Campaigns
Emily Broadbent Osha Daley Taryn Robinson Murrin Wilding
Support Services and Project Support Services and EDI Community Engagement Community Engagement
Manager (up until Dec 24) Manager Manager (up until Dec 24) Manager, Scotland
Sumaiya Gangat Sophie Blyth Franziska
Support Services Administrator Communications Officer McPherson
(until Feb 24) (until Nov 24) Executive Assistant
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Volunteers and Members

We recognise that we simply could not achieve everything we do without our volunteers. Our support services were mainly delivered by over 92 volunteers over the year. We express our gratitude to each and every one of them. And to those other individuals and organisations who have donated their skills, expertise, time and platforms in support of our work.

In 2024, we welcomed 284 new members to Pregnant Then Screwed. And look forward to developing our member offer for greater influence over our advocacy, campaigning, strategy and access to events.

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2024 REFLECTIONS

Message From Our Chair

As we approach Pregnant Then Screwed’s 10th anniversary, I find myself reflecting on just how far the organisation has come—and how much further we are determined to go.

Our mission remains as bold and unapologetic as the day it was conceived: to end the motherhood penalty once and for all. We have spent the last decade building momentum, amplifying voices of those who have been pushed out, passed over, and penalised simply for becoming mothers. Through relentless campaigning, and tireless advocacy, we have transformed individual stories of injustice into a collective demand for change. This year marks a leadership transition for us, as our founder, Joeli steps down as our CEO. She is a formidable and unique campaigner who has driven PTS forwards. Her vision and fearlessness have been the bedrock of this organisation, and we want to say a huge thank you to her for all she has done for pregnant women, and parents.

But at PTS our work is far from finished. We know that affordable childcare remains out of reach for too many families, and that flexible working is still treated as a privilege rather than a right. These injustices are unacceptable, and at Pregnant Then Screwed, we are committed to dismantling them—one campaign, one protest, one parent at a time. We are thrilled to welcome Rachel Grocott as our new CEO, whose experience in leading feminist organisations will drive us forward into this next chapter.

We know that PTS can only be such a formidable campaigning force because of our members and our supporters, our partners and funders, our staff and our volunteers. Thank you to each and every one of you for standing with us, for marching with us, and for believing in a fairer, more just society.

Together, we will continue to fight for change for mothers and parents in all their diversity.

Sam Smethers CHAIR, PREGNANT THEN SCREWED

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2024 REFLECTIONS

Message From Our CEO

2024 started with a bang as parents were invited to apply for codes to access their 15 hours of funded childcare for their eligible 2 year old from April. However, codes weren’t arriving on time and the system kept crashing, leaving parents and providers stressed and confused. We collected data from over 7,000 parents to get a good picture of what was happening on the ground and then used that information to push the Department for Education (DfE) for amendments to the scheme. The DfE created a number of work arounds following our alerts, and a few weeks later all parents had a solution to the code crisis - this potentially saved parents hundreds of pounds and helped to reduce their ever increasing stress levels.

Through our regular communication mechanisms with the DfE we were able to secure real time updates to the scheme and secure answers to complicated questions from our community. Our information videos about the new scheme were viewed by over half a million people.

In February, we published our ‘State of the Nation’ data which found that the number of parents getting into debt to pay for childcare costs had increased by 30% since last year and more than half of those who had an abortion said childcare costs were the primary reason they terminated their pregnancy. This was picked up by much of the national press, including Channel 4 News.

March brought International Women’s Day (IWD) and the Spring budget. We were delighted the Treasury consulted with us on a promise to index funding rates to national living wage increases and inflation before announcing this in the budget. And for IWD we published our new analysis of ONS data which found that mums earn £4.44 less per hour than dads - meaning the pay gap between mothers and fathers has grown by £1 since 2020. We also received extensive coverage across the BBC for our paternity leave campaign for 6 weeks paternity leave at 90% of salary. This was in response to the Government’s shared parental leave (SPL) review which simply suggested that enabling paternity leave to be split into 2 x 1 week chunks would solve many of the issues with the scheme - a solution we firmly believe will make zero difference to the very limited uptake of SPL.

In April it was time to celebrate. Two new laws we had campaigned for came into force - the right to request flexible working from the first day of employment, and the extension of redundancy protections for pregnant women and new mums. The legislation doesn’t go as far as we would like it to but it is definitely a step in the right direction, and we were really proud to be mentioned in the final readings of both Bills in Parliament.

There was further cause to celebrate as Nicola Hinds won her case against Mitie, a FTSE 250 company with every resource at their disposal. We supported Nicola via both our advice line and mentor scheme. Nicola successfully challenged Mitie for constructive dismissal and sex discrimination and the case garnered a huge amount of press coverage across the national news.

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2024 REFLECTIONS

Message From Our CEO 2/3

In May, the new childcare code applications opened for parents of eligible children from 9 months old. Again, we sprang into action, answering questions and communicating relevant information out to our community. We also staged a protest outside the Royal Courts of Justice to ban the use of NDAs in cases of discrimination and harassment. Our new research found that 435,293 mothers have been silenced by NDAs. Working with our friends at Can't Buy My Silence we encouraged women to stand with us outside the court wearing gags across their mouths. This was covered by Good Morning Britain and Wera Hobhouse MP raised the issue in the House of Commons on our behalf.

Later in May, there was an unexpected turn of events as the General Election was announced. Thankfully we were ready. Our priority was to ensure the issues we campaign on were top of the discussion during this period and so we set about organising interviews with a high profile political candidates drawn from across the political parties to ask them what they would do for parents should they achieve power. The video interviews with politicians including: Angela Rayner MP, Bridget Phillipson MP, Munira Wilson MP, Maria Caulfield MP and Catherine Rowett MEP were viewed over half a million times. We also translated manifestos into digestible articles covering what each party had pledged to do on the issues we campaign on. The election triggered a mixture of turbulence and hope as seats changed hands creating a whole new wave of MPs to connect with. We swiftly recalibrated our campaigning work to focus our attention on the commitments made in the manifesto by the Labour Government to ensure we are able to hold them to account on delivering those promises.

The King’s speech was a joy to behold, covering flexible working, parental leave, extending the time limit to raise a tribunal claim and stronger maternity discrimination laws. All areas we have campaigned on.

By August, we had identified a new issue with the funded hours childcare benefit. A quarter of new mums told us they felt they had no choice but to return to work from maternity leave before they were ready to fit in with the scheme. As you can only access the scheme quarterly, many mothers were left to choose between paying full price for childcare and returning when they want to, or fitting in with the scheme’s timescales. Our research gathered coverage but there was no solution posed by the Department for Education (DfE).

September brought with it renewed vigour in the paternity leave campaign as DadShift strapped babies in slings to statues across the UK gaining international coverage for the fact that dads and partners get such a paltry offer when they become parents. We also headed out to the Labour Party Conference where we had the opportunity to speak at a number of high profile events, including LWN conference, and connected with MPs, journalists and funders.

In October, we published our long anticipated report exploring how the Government fulfills their commitment to make flexible working the default way of working. The paper was developed with partners Fawcett Society, Primas Law, Kingannon Law and Osborne & Wise. We published this online and shared with MPs, Ministers and civil servants. Later that month the Employment Rights Bill landed reiterating the Government’s commitment to making flexible working the default, making parental leave a day 1 right, improving redundancy protections for new mums and pregnant women, and gender pay gap reporting. There’s a long way to go before the Bill becomes law and a lot of detail is missing, but we were elated to see such significant potential change on the horizon.

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2024 REFLECTIONS

Message From Our CEO 3/3

Sadly the Autumn budget brought with it less good news - the projected increases in national living wage and NICS are expected to increase childcare costs further, whilst other providers who are unable to absorb these new costs will need to close thereby reducing capacity. This is exactly the opposite of what is needed as we head towards the new funding model which is due to roll out in September 2025 offering all eligible children from 9 months old 30 hours of funded childcare. Research by the Early Years Alliance found that 95% of childcare providers say they will now have to increase their costs. At the time of writing this report there is still no solution to this issue.

In November, we were invited to give evidence in Parliament on the new Employment Bill. Evidence included pushing the Government on an advertising duty for flexible working, better paid maternity leave and longer paternity leave, to abolish NDAs but only in cases where the claimant wants them to be implemented, an extension to the 3 month time limit and gender pay gap reporting to cover policies on fertility treatment, pregnancy loss and job retention after maternity leave. The session was transcribed and can be reviewed here.

Following this, Justin Madders MP laid legislation to extend the tribunal time limit from 3 months to 6 months. This was the first campaign we ever worked on at PTS and it finally looks as though it may come to fruition!

Finally, by the time you read this, I will no longer be PTS’s CEO. In September, I decided my time had come to step down from the position as CEO of PTS after founding it almost 10 years ago. I am so deeply proud of everything we have achieved over the last decade. Starting PTS from my kitchen table (whilst bouncing my first born on my knee) then taking it to a globally recognised charity and campaigns which have won awards, changed laws and supported hundreds of thousands of mothers with free legal advice and support. I will remain involved as an Ambassador for the organisation and I look forward to supporting PTS as it continues to hold the government to account on delivering their manifesto commitments.

Thank you to everyone who has supported PTS in its journey. Cheers to the future!

Joeli Brearley CEO, PREGNANT THEN SCREWED

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ABOUT PTS

The Problem

According to the 2016 Equality and Human Rights Commission (EHRC report), around one in nine mothers (11%) felt they had to leave their job (if scaled up to the general population this could mean as many as 54,000 mothers a year) simply for getting pregnant. That’s a woman every 10 minutes in the UK. In addition, 390,000 new working mums (that’s 77% of them) experience negative and potentially discriminatory treatment at work each year. These numbers almost doubled in a decade (from 2006 - 2016). Far from improving, the situation for working mums is rapidly deteriorating.

Pregnant women and new mums have limited access to justice, demonstrated by the fact that fewer than 1% of those who experience discrimination raise a tribunal claim. Discrimination has a negative impact on a woman’s confidence, mental health and earning potential and it is a direct contributor to the gender pay gap. In addition to pregnancy and maternity discrimination, women encounter a multitude of barriers when trying to have children and a career including being reliant on one of the world’s most expensive, dysfunctional childcare systems, a lack of access to good quality flexible working, and a parental leave system that entrenches gender inequality from the outset. We know that by the time a woman’s first child is 12 years old, her hourly pay rate is 33% less than a man’s.

Child poverty is rising, in part due to the significant barriers mothers encounter when trying to have children and earn a living. Children are not poor by themselves, they are poor because their mothers are poor. There is little point in Ministers stating that the only way out of poverty is work when many mothers cannot afford to work and experience discrimination at every turn. Pregnant Then Screwed exists to remove these barriers whilst supporting mothers who experience discrimination and disadvantage.

Thank you so much for the work you do! It has been a lifeline in a very challenging situation. I felt listened to and legal terminology was clearly explained. Processes and timeframes were clearly discussed, to ensure I felt informed. -Advice line service user

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Core Activities

LISTEN, SUPPORT AND LEARN

Our HR Advice Line is run by trained HR professionals who care deeply about tackling pregnant, maternity and parental discrimination in the workplace. When you call our Advice Line, you can expect an empathetic ear, well informed HR advice and information about your employment rights, and signposting to further support. Our active online communities and members also share experiences and feedback on emerging issues. We listen, support, and learn.

CONDUCT RESEARCH

Our evidence-based approach drives our campaigns and informs policy recommendations. We:

gather real-life stories and statistical evidence to highlight the scale of discrimination

develop reports that expose systemic inequalities and make recommendations to policymakers.

Our research ensures that decision-makers understand the impact of discrimination on women, families, and the economy. We also provide information through factsheets on our website.

RAISE AWARENESS, CAMPAIGN & ADVOCATE

Once we know an issue well, it’s time to shout from the rooftops. We raise awareness, campaign and advocate through social media and press work, information share, hold and attend events etc- so that parents cannot be ignored.

MOBILISE FOR CHANGE

Pregnant Then Screwed have been influential in policy change over the last ten years, and it’s because we’ve mobilised thousands of people! Our high-profile campaigns have shifted the national conversation and driven changes in government policy, including 30 hours free childcare expansion, extension of redundancy protections for pregnant women and the abolition of employment tribunal fees.

We know that together - we are stronger!

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2024 Impact Highlights

Support Services

In total, we reached over 53,000 people with free information, advice and support, provided 3703 support interventions, and made 408 referrals for legal advice and support. 85% said the call to our advice line had a positive impact on their wellbeing.

Campaigns, Advocacy and Policy Influencing

We drove over 7000 people to sign a letter to Keir Starmer calling for better paternity leave. Held a protest outside Downing Street against NDA gagging.

We were invited to Downing Street during the first 100 days of the Labour Government.

Press and Social Media

We secured over 6.2k of press and media coverage, with our largest ever campaign.

Our General Election series was viewed almost half a million times.

Pregnant Then Screwed Scotland

Our online following has more than doubled to over 6000. We launched our petition calling for an independent review of childcare. We held a reception in the Scottish Parliament.

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2024 Support Services Highlights

85% said the call to our advice line had a positive impact on their wellbeing

408 referrals were made to receive legal advice and support.

We reached over 53,000 people, with free information, advice and support on everything from legal rights at work, to benefits and mental health support.

We experienced a 73% increase in calls to our advice line compared to 2023.

We provided 3703 support interventions. This includes advice line calls, advice line emails, individual mentoring, individual coaching, specific benefits advice and focussed mental health support.

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OUR SUPPORT SERVICES

An Overview

After launching a number of pilot programmes in 2023, and with ever increasing demand for advice through our HR Advice Line, it was clear that our capacity and resources were stretched, leading to some inconsistencies in how our Support Services were being delivered. And so 2024 was a year of evaluation and learning for Support Services—we recruited our first Head of Support Services who led a complete audit of services, gathering feedback and data from our service users, volunteers and staff. We focused our limited resources on the advice line, email advice, and signposting to legal advice, while also signposting to other sources of benefits advice, mental health support and coaching.

We also worked with SocialQual to complete an impact evaluation. The evaluation highlighted the empathetic support and high quality advice our volunteers have consistently shown, as well as increased confidence in confronting discrimination after accessing our services. It also gave us lots of feedback to build on, and so we have continued to look at ways we can better support our volunteers and make our services more accessible. Throughout the evaluation we discovered that there is a desire for more community and connection as part of our services, with 49% of people surveyed expressing this.

Our Advice Line continued to offer HR advice to mothers and parents experiencing challenges and discrimination at work. In 2023 incoming calls to the Advice Line increased by 80% to 10,466—this increase in demand continued into 2024 with calls rising by 73% to 18,154. Our brilliant team of volunteer HR Advisors supported 2933 callers, giving their time and expertise every week to help support people experiencing pregnancy and maternity discrimination. However, we know that the demand for the Advice Line continues to greatly outweigh our capacity, and so in 2025 we will be using the feedback and insights gathered in 2024 to help us develop more accessible and consistent advice and support.

I am at a loss for words to express how very I grateful I am for [the volunteer's] help and advice. I'm in a stronger position with my redundancy process during my maternity leave as a result of all of your help.

-Advice line service user (2024)

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OUR SUPPORT SERVICES

The Year in Numbers

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2024 HIGHLIGHTS2023 2022 2021
Advice line calls 2933 6346 4462 3452
Legal Advice
Received following 224 399 511 803
Referral
Mentor Programme 31 45 55 51
Email Advice 461 2371
Benefits Advice - 128
Career Coaching - 49
Referrals to Mental
- 8
Health Support
Total 3649 9346 5,028 4,306
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*In 2024, we focused our limited resources on the advice line, email advice, and signposting to legal advice, while also signposting to other sources of benefits advice, mental health support and coaching.

99% said that the Advice Line helped them understand their issue and the steps needed to resolve it.

IN 2024:

92% felt more confident or capable of dealing with their issue after speaking with our volunteers.

74% said that their issue has now been resolved.

85% said the call to our advice line had a positive impact on their wellbeing.

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OUR SUPPORT SERVICES

The Difference We Make

Melissa reached out to the helpline during a challenging time, facing redundancy shortly after fertility treatment and a miscarriage.

"We just stood in the kitchen, crying. Then, making that call [to PTS], having someone say, ‘No, you’re being wronged here,’ changed everything. It helped our moods. We had a mission then."

The Advice Line equipped Melissa with the terminology and confidence to advocate for herself effectively:

"They gave me the phrases I needed to walk into those conversations. Phrases like ‘implied mutual trust and confidence’...That phrase I wrote down so that I would get the wording right. It gave me the strength I needed. They [PTS] gave me credibility."

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2024 Campaign and Research Highlights

We drove over 7000 people to sign a letter to Keir Starmer calling for better paternity leave in collaboration with the Dad Shift & delivered the letter to 11 MPs and Ministers.

We were invited to Downing Street during the first 100 days of the Labour Government

The Treasury consulted us ahead of the Spring Statement on proposed increases to childcare spending.

Secured 25 mentions of our work in Westminster Parliament.

Held a protest outside Downing Street against NDA gagging.

We worked with Stella Creasy MP and Dad Shift on the PAPA amendment to the Employment Rights Bill.

We gathered over 78,000 survey responses from parents on issues such as childcare, parental leave, maternity and pregnancy discrimination.

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RESEARCH AND CAMPAIGNS

Research HIGHLIGHTS

Research Report

In July 2024, we released new research in collaboration with the New Economics Foundation, funded by Oxfam Cymru exploring the effects of introducing a cap on childcare costs for families with 0-4 year old children in Wales.

The research revealed how the current childcare offer in Wales has been insufficient in supporting families in Wales - especially those who are surviving on low incomes.

Key findings include:

The modelling proposed a new childcare model for Wales: A ‘Family Childcare Promise’ which would introduce a ‘childcare cap’ where costs would be capped at a percentage of family earnings. The report investigated the impact of a Family Childcare Promise at each quintile of the income distribution, the costs of the different childcare systems for specific Welsh family types, initial estimates of the costs and economic benefits of a new system and the scope and administration of the new system.

Crucially, a new Family Childcare Promise would:

Save those in the poorest 20% approximately £7,361 in childcare costs while being able to secure more hours of support.

Save families in the richest 20% approximately £1,467 in childcare costs.

Other research projects included:

In collaboration with The Fawcett Society and our legal friends Osborne & Wise, Primas Law and Kilgannon Law, launched a report on how the Government could better legislate for flexible working as the default. The report was shared with senior civil servants in the Department for Business and Trade, and the Women and Equalities team.

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RESEARCH AND CAMPAIGNS

Surveys HIGHLIGHTS

Surveys

In 2024, we conducted surveys into the following topics, collecting a total of 78,229 responses:

Notable findings include:

Full breakdowns of the above research, surveys and supplementary analysis is available to view on our website.

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RESEARCH AND CAMPAIGNS

Campaigns and Advocacy

Campaigns & Advocacy

Pregnant Then Screwed continued to be a key player in campaigning and advocacy work in Westminster, particularly as the Employment Rights Bill progressed, and ahead of the General Election. In 2024 we:

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RESEARCH AND CAMPAIGNS

~~Policy Influencing~~

Policy Influencing

Our work was mentioned 25 times in Westminster Parliament and 4 times in the Scottish Parliament.

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RESEARCH AND CAMPAIGNS

~~Consultations, Evidence Submissions and~~ Events

HIGHLIGHTS

Consultations and Evidence Submissions

Submitted evidence to the Women and Equalities Committee regarding parental leave reform.

Events

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2024 Press and Social Media Highlights

We secured over 6.2k of press and media coverage

We secured our largest ever BBC exclusive campaign when launching our Paternity Leave findings with the story going out on BBC News twice in the same day and all BBC regional and national radio stations multiple times throughout the day including over an hour of coverage on BBC 5Live and an extended segment on BBC 1 Newsbeat.

Our most viewed instagram post was viewed by 465,809 people, reached 290,921 accounts, and was interacted with 12,395 times.

Our General Election series on social media was viewed almost half a million times.

We received a Highly Commended trophy for In-House Team of The Year at the PR Week Awards, and won Silver at the Creative Circle Awards for our ‘A Cry for Help’

campaign.

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PRESS AND SOCIAL MEDIA

~~Press Coverage, Recognition and Aw~~ ards

Press

In 2024, we secured over 6.2k pieces of press coverage, including coverage on every major news channel and in every major broadsheet and tabloid.

Including BBC News, ITV News, Channel 4 News, Channel 5 News, Sky News, STV, GB News, LBC, The Guardian, The Financial Times, The Telegraph, The Times, The Independent, The Daily Mail, The Sun, The Mirror, Metro, The National, The Big Issue, Evening Standard, The New Statesman, Politico, I News, Grazia, Stylist, Glamour and Women’s Hour.

We also secured our largest ever BBC exclusive campaign when launching our Paternity Leave findings with the story going out on BBC News twice in the same day and all BBC regional and national radio stations multiple times throughout the day including over an hour of coverage on BBC 5Live and an extended segment on BBC 1 Newsbeat.

Recognition and Awards

For our General Election series on social media, we received a Highly Commended trophy for In-House Team of The Year at the PR Week Awards.

We won Silver at the Creative Circle Awards for our ‘A Cry for Help’ campaign.

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PRESS AND SOCIAL MEDIA

~~Social Media~~

Social Media

In 2024, Pregnant Then Screwed’s social media followings have continued to grow. This year, we hosted a General Election series where we interviewed key candidates from The Labour Party, The Green Party, The Liberal Democrats, Scottish Labour and the SNP. Our series was played almost half a million times, and we won In-house Comms Team of The Year at the PR awards.

The highest performing posts of 2024:

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Highest reach
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On the 2nd January 2024 we shared a video notifying parents of the childcare code system that would allow parents to access 15 funded hours.

The post reached 323,416 accounts, made 363,541 impressions, brought 17,609 interactions, and 2.1k followers.

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Most viewed
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On the 29th September 2024, we shared Kemi Badenoch’s comments about maternity pay being. ‘excessive’.

The post was viewed by 465,809 people, reached 290,921 accounts, and was interacted with 12,395 times.

Facebook @maternitydiscrimination

Engagement refers to the post with the highest count of likes and reactions. Reach count refers to the post that has been viewed by individual accounts. Reach count is another way of saying this post was presented to this many accounts. *Viewer count refers to the number of times the content has appeared on a screen.

LinkedIn Pregnant Then Screwed

Instagram @Pregnant_Then_Screwed

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PROJECTS

Work with Employers

As part of the ‘Women in the Workplace’ programme that was supported by The Voluntary, CommunityHIGHLIGHTS and Social Enterprise (VCSE) Health and Wellbeing Fund, Pregnant Then Screwed delivered training to SMEs to improve managers confidence and ability to support employees experiencing reproductive health issues at work, flexible working and supporting returners to work after parental leave.

The evaluation conducted from the the employer training, by SocialQual demonstrated that the training had significantly contributed to improved workplace practices by equipping employers with both the knowledge and tools to support women and parents. It has led to some workplace policy changes and more effective communication strategies, although some operational barriers to sustaining workplace change remain. (See case study below.)

Our grant partners, Best Beginnings worked with parents to produce new content for expectant and new parents. The aim was to build parents’ knowledge and confidence in their home lives and in the workplace. This new content was primarily shared through the Baby Buddy app and YouTube.

In September , PTS hosted the ‘Expecting Equality event’, held in Leeds to support employers as part of the programme. We were joined by a panel of speakers including Danielle Ayres, Charlotte Speak and Laura-Rose Thorogood, hosted by Jessica Fostekew. A breakout session followed the panel discussion and this gave an opportunity for all attendees to gather in groups and discuss our six topics included in the Empowered Foundations training.

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-Training Attendee Feedback
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~~Work with Employers continued...~~

WORK WITH EMPLOYERS

Case Study: A startup are inspired to improve their parental leave policies A small but rapidly growing tech startup participated in cohort 1. Over 50% of the workforce were parents, with several employees currently on parental leave.

A senior leader at the company said:

"We were really warmly receptive to this accreditation. It was so timely for us as a company with a growing number of parents on the team."

The training content resonated deeply with the team. As one line manager noted, "We were really impressed with the quality of the material. It covered things we thought we knew well, but presented them in a new, really helpful way."

The practical guidance on navigating difficult conversations and supporting employees' needs was particularly valuable.

Following the training the start up developed a "Parents Hub" on the company's internal wiki site. This resource includes detailed policies around parental leave, fertility support and pregnancy loss - ensuring all employees had clear information and guidance: "It's a one-stop-shop so everyone knows what to expect and what support is available."

The team also formalised their performance review and salary adjustment processes to ensure no employees on parental leave were excluded. As one co-founder praised: "Including people on leave in salary reviews is incredibly unique. It's role model behavior that shouldn't be special, but is."

The journey hasn't been without its challenges. One manager acknowledged the tension of "maintaining a culture of trust while also meeting legal responsibilities" as the company scales.

"We know there's still so much more we can do. But this training has been a catalyst for us to get a lot of important things in place."

*From project evaluation conducted by Social Qual

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Hearing Marginalised Voices

PROJECTS

It has been two years since PTS started working with parents to find out how we can improve on the work we doHIGHLIGHTS for parents, particularly parents who are disproportionately impacted by discrimination.

Over the past two years we have; Held 11 focus groups Spent 13hrs chatting to parents Asked 60 questions

Our focus groups have included single and solo parents, young mothers (under 25), parents of children who are deaf, disabled, neurodivergent or have a long term illness, global majority parents, LGBTQ+ parents and parents who are Deaf, Disabled, Neurodivergent or have a long term illness.

As part of a grant received from the Highway One Trust, we worked with single parents in our community to tell us more about their lived experiences, and their specific needs as single parents navigating systems and policies often based on two-parent family assumptions.

We carried out a series of focus groups, and then worked with with a contributor who is both an experienced HR professional and a single parent, to develop a toolkit to support single parents to assert their rights in the workplace. We worked with single and solo parents in our community via a focus group to ensure that the resources met their needs.

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~~University of Chester Collaboration~~

PROJECTS

Over the past year, student volunteers from Chester Community Law Project (a student-led project run from the University of Chester’s School of Law and Social Justice) have worked hard to update PTS’s online advice pages.HIGHLIGHTS They have revised twelve legal factsheets originally produced for us in 2023 – ranging from rights on return to work to discrimination claims - to reflect the latest changes in the law. They have also researched and produced five brand new factsheets which provide step by step guidance on bringing a grievance at work and take us through the various stages of bringing an employment tribunal claim.

Under the leadership of student project manager Helen Williams, and supervised by solicitor Aisling Foley, an associate at leading Cheshire law firm SAS Daniels, the team of Law students (Katie Barlow; Lizzy PowellHeyworth; Tamunoibim Christine Halliday; and Annabel Owen) worked hard to create a portfolio of factsheets designed to empower those accessing our website to know their rights and to be able to advocate for themselves in the workplace. Thank you for your time and expertise!

Associate Professor Andrea Todd, Director of Pro Bono and Community Engagement, commented:

Our students have worked so hard again this year alongside their studies, paid work - and in some cases, parenthood - to produce these factsheets which have been accessed over 100,000 times since they were first published. We are so proud to partner with PTS and look forward to continuing our collaboration for years to come.

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2024 Pregnant Then Screwed Scotland Highlights

Our instagram following more than doubled to over 6000

We hosted two ‘Pregnant Then Brewed’ events in Stornoway and East Lothian which were attended by over 80 parents, local and national politicians, and helped to mobilise parents to campaign for childcare change in their local area.

We held a reception in the Scottish Parliament, hosted by Monica Lennon MSP.

We launched a petition to call on the Scottish Government to commission an independent review of childcare affordability and accessibility in Scotland.

We encouraged 828 parents to use our letter template to write to their local councillors about budget decisions and the impact on Early Learning and Childcare.

We surveyed over 1500 parents about childcare issues across Scotland.

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PREGNANT THEN SCREWED SCOTLAND

An Overview

Since launching Pregnant Then Screwed Scotland in October 2023, we have grown from strength to strength. Over the past year, we’ve seen rapid and organic growth—particularly within our online community, with our Instagram following more than doubling since launch week.

We hit the ground running in 2024. We’ve attended key events across Scotland, hosted our own Pregnant Then Brewed sessions—bringing parents together to share their childcare experiences in local communities —and took these stories directly to decision-makers. Our petition for an independent review of childcare in Scotland was launched this year and gained significant support, marking a powerful call for urgent reform.

We held our first event in the Scottish Parliament: a reception where we brought the stories and experiences of parents directly to decision makers. The stories shared there, and at every stage of our journey so far, are a stark reminder that the current childcare system is not working—and parents are being left to pay the price.

In October, one became two when we expanded our team to include Murrin Wilding, our Community Manager who plays a crucial role in growing, harnessing and nurturing our online community, and bringing their voices into the mainstream.

Looking ahead, 2025 will be a critical year. With the Scottish Parliament election approaching, it will be the first time we actively campaign for manifesto commitments on childcare in Scotland. We’ll be working with the New Economics Foundation to explore the potential for a new, revolutionary childcare model—one that reflects the reality of modern family life and the needs of our economy.

We will not stop until parents’ voices are not only heard, but acted upon. The childcare crisis in Scotland is real, and it’s getting worse—but together, we’re building the movement that will drive the change we need.

Carole Erskine HEAD OF POLICY AND CAMPAIGNS, SCOTLAND

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PREGNANT THEN SCREWED SCOTLAND

Research and Surveys

Conducting research has remained a core activity for Pregnant Then Screwed Scotland in 2024, and beyond. We launched our State of the Nation survey in Scotland in January which saw 2658 people take part. By regularly surveying Scottish parents, we have been able to use our findings to expand our community, better understand the landscape of childcare in Scotland, raise awareness and advocate for change at local and Scottish Government, and UK Parliament level.

In 2024, we conduced 7 surveys with a total of 1585 responses on the following issues:

Key findings include:

Full breakdowns of the above research, surveys and supplementary analysis is available to view on our website.

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PREGNANT THEN SCREWED SCOTLAND

Campaigns and Advocacy

The majority of our campaigning work in Scotland has been centred around childcare reform due to the unique policy landscape that Scotland holds as a devolved nation. However, in 2024 we have moved beyond only focussing on childcare, and started to campaign in collaboration with wider Pregnant Then Screwed campaigns.

As part of our campaigning work this year:

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PREGNANT THEN SCREWED SCOTLAND

Policy Influencing

As our profile in Scotland continues to grow, we have managed to secure a higher presence within the Scottish Parliament in 2024. We have continued to influence policy decisions and discussions in Scotland as evidenced by:

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PREGNANT THEN SCREWED SCOTLAND

Events and Press Coverage

In 2024, Pregnant Then Screwed Scotland hosted and attended several events. Most notably, with funding from Cattanach, we hosted two Pregnant Then Brewed events in Stornoway and East Lothian. In Stornoway we invited local councillors, MSPs and MP to attend and hear directly from parents. This proved a very effective way to allow parents to have their voices heard. In East Lothian we invited parents to attend a mediated discussion about the shortage of local childcare places and inflexibility of funded hours. Both events were attended by over 40 parents and served to empower and champion parents to campaign for change in their local area.

Pregnant Then Screwed Scotland also attended the following events in 2024:

PTS Scotland have achieved outstanding levels of media coverage, including: BBC Scotland TV, radio and online; STV News, Daily Record, The Scotsman, The Herald, LBC, Scottish Sun, The National.

Carole Erskine with Thomas Lynch from Dads Rock

36

PREGNANT THEN SCREWED SCOTLAND

~~Social Media~~

Pregnant Then Screwed Scotland’s Instagram following has seen rapid and organic growth since we launched in October 2023. In 2024, we more than doubled our following to over 6000, with the support of our new Community Manager, Murrin.

Our top performing posts were:

Highest Reach & Most Viewed

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Highest Enagement
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On the 28th October 2024, we posted some of our community’s thoughts about the childcare system in Scotland, to support our petition. The post collected 1.4k interactions, with 1.1k likes and reactions, 31 comments and 179 shares.

th

On the 20 November 2024, we posted for Equal Pay Day, signifying the day women in the UK stop being paid compared to men. The post was viewed 44,612 times and reached 32,041 accounts.

The post was viewed 42,003 times, and reached 26,063 accounts.

Our instagram handle:

@Pregnant_Then_Screwed_Scotland

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~~Strategic Priorities For 2025~~

LOOKING FORWARD

2024 has been a year of transition and resilience for Pregnant Then Screwed. As we approach our 10th anniversary, we are also at a significant moment in our history with our founder Joeli Brearley stepping down, and PTS welcoming our new CEO Rachel Grocott.

"I’ve long admired Pregnant Then Screwed – it’s fierce, fearless and deeply committed to justice. Joeli and her incredible team of staff, volunteers and supporters have built something extraordinary, and it’s an honour to continue this fight after her. We need a system working for parents, not against them, and I’m here to build something better for everyone."

Over the coming year PTS will continue our core activities and actively review our strategy so that we may build on the foundations of the last decade, and to set our sights on how we sustain our impact.

In Scotland, our priority for 2025 is to focus on our campaigning ahead of the 2026 Scottish Parliament elections. We have secured funding from Oxfam Scotland and the Joseph Rowntree Foundation to work with the New Economics Foundation on modelling work for expanded funded childcare. We look forward to continuing to grow our community and working with parents across Scotland.

Founder Joeli Brearley with PTS’s New CEO; Rachel Grocott

38

~~Financial Accounts and Funders~~

FINANCES

The members of the Board who act as Directors of the charity, for the purposes of the Companies Act, and Trustees for charity law purposes, submit their annual report and the financial statements of The Motherhood Plan for the 2024 financial year. The Board confirms that the annual report and financial statements of the charity comply with the Charities Act 2011, the Companies Act 2006, the Articles of Association, and the Accounting and Reporting by Charities - Statement of Recommended Practice, applicable to charities preparing their accounts in accordance with the Financial Reporting Standards applicable in the UK and Republic of Ireland (FRS 102).

Funders

We would like to thank our funders. Without them everything we have achieved in 2024 would not have been possible. Particular thanks must go to:

Access to Justice Best Beginnings Cattanach Esmée Fairbairn Foundation Foundation Scotland Garfield Weston Global Giving Joseph Rowntree Foundation Kiawah Trust Oxfam Oxfam Scotland The Big Give The Charity Service Robertson Trust

We are equally grateful to our members, many of whom give monthly or contribute through fundraising events.

To our corporate donors, thank you for choosing to align your business with a movement for justice and equality. Your donations, sponsorship, and employee-led fundraising efforts have helped amplify our reach and increase our capacity.

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~~Trustee Responsibility Statement~~

FINANCES

Trustees Responsibility Statement

The trustees are responsible for preparing the Trustees Annual Report and the financial statements in accordance with applicable law and regulations.

The law applicable to charities in England and Wales requires the trustees to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the charity and of the incoming resources and application of resources for the charity for that period.

Reserves Policy

The Trustees aim to maintain free reserves in unrestricted funds at a level that equates to approximately 3-6 months of unrestricted charitable expenditure. The Trustees consider that this level will provide sufficient funds to ensure the organisation can continue to operate whilst new sources of funding are realised. The Trustees consider that a level of six months is sufficient given that the team will be continuously working on sourcing new funding for the organisation.

The balance held as unrestricted funds as at 31 December 2024 was £379,157 all of which is regarded as free reserves, after allowing for funds tied up in tangible fixed assets and funds ear-marked by the Trustees for future projects. Basic core costs for running the organisation are expected to average £54,600 per month in 2025. The current level of reserves is deemed to be reasonably sufficient.

The charity also holds £36,083 in restricted reserves.

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FINANCES

~~Trustee Responsibility Statement~~

IIn preparing these accounts, the trustees are required to:

The trustees are responsible for maintaining proper adequate accounting records which disclose with reasonable accuracy at any time the financial position of the charity and to enable them to ensure that the accounts comply with the Charities Act 2011, the Charity Regulations 2008 and the provision of the trust deed and constitution. The are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Each of the persons who is a trustee at the date of approval of this report confirms that:

Signed on behalf of the Board of Trustees:

Sam Smethers (Chair)

Date: 12 August 2025

Reg charity number: 1188643 41

~~Independent Auditor’s Report~~

FINANCES

TO THE TRUSTEES OF THE MOTHERHOOD PLAN (KNOWN AS 'PREGNANT THEN SCREWED')

Opinion

We have audited the financial statements of The Motherhood Plan (Known as 'Pregnant then screwed') (the ‘charity’) for the year ended 31 December 2024 which comprise the Statement of Financial Activities, the Balance Sheet, Cash Flow Statement and notes to the financial statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

· give a true and fair view of the state of the charity’s affairs as at 31 December 2024, and of its incoming resources and application of resources for the year then ended;

· have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

· have been prepared in accordance with the requirements of the Charities Act 2011.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We are independent of the charity in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the trustees’ use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the charity's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Reg charity number: 1188643 42

Independent Auditor’s Report (Continued)

FINANCES

Our responsibilities and the responsibilities of the trustees with respect to going concern are described in the relevant sections of this report.

Other information

The trustees are responsible for the other information. The other information comprises the information included in the Report of the Charity Trustees, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Matters on which we are required to report by exception

We have nothing to report in respect of the following matters in relation to which the Charities (Accounts and Reports) Regulations 2008 require us to report to you if, in our opinion:

Reg charity number: 1188643 43

Responsibilities of trustees

FINANCES

Independent Auditor’s Report (Continued)

As explained more fully in the trustees’ responsibilities statement, the trustees are responsible for the preparation of the financial statements which give a true and fair view, and for such internal control as the trustees determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the trustees are responsible for assessing the charity’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the trustees either intend to liquidate the charity or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

We have been appointed as auditor under Section 145 of the Charities Act 2011 and report in accordance with regulations made under Section 154 of that Act.

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Reg charity number: 1188643 44

FINANCES

Independent Auditor’s Report (Continued)

Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of noncompliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of our report

This report is made solely to the charity’s trustees, as a body, in accordance with Part 4 of the Charities (Accounts and Reports) Regulations 2008. Our audit work has been undertaken so that we might state to the charity’s trustees those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the charity and the charity’s trustees as a body, for our audit work, for this report, or for the opinions we have formed.

Kevin Fisher BA FCA CTA (Senior Statutory Auditor) For and on behalf of Kingston Burrowes Audit Ltd Statutory Auditors 308 Ewell Road, Surbiton, Surrey, United Kingdom, KT6 7AL

12 August 2025

Reg charity number: 1188643 45

FINANCES

Statement ~~of Financial Activities 2024~~

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Restricted Unrestricted
Year to Year to
Funds Funds
Notes £ £ 31-Dec-24 31-Dec-23
Total Total
£ £
INCOME
Incoming and endowments from:
Donations and legacies 2 - 102,066 102,066 246,839
Charitable activities 3 344,464 296,077 640,541 500,091
Other trading activities 4 - 21,714 21,714 22,877
Investments - - - -
Other income - - - -
Total incoming resources 344,464 419,857 764,321 769,807
EXPENDITURE
Expenditure on:
Raising funds 5 27,816 56,636 84,452 79,748
Charitable activities 6,7 279,009 313,203 592,212 460,876
Other 8 8,543 12,799 21,342 12,152
Total resources expended 315,368 382,638 698,006 552,776
Net income / (expenditure) for the year 9 29,096 37,219 66,315 217,031
RECONCILIATION OF FUNDS
Total funds brought forward as at 1 Jan 24 6,987 341,938 348,925 131,894
Total funds carried forward as at 31 Dec 24 36,083 379,157 415,240 348,925
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A statement of Total Recognised Gains and Losses is not required as all gains and losses are included in the Statement of Financial Activities. There is no difference between the net income / (expenditure) for the year above and the historical cost equivalent. All activities are continuing.

The notes on pages 51-63 form a part of these financial statements.

Reg charity number: 1188643 46

FINANCES

Balance Sheet for the Year Ended 31 December 2024

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HIGHLIGHTS
As at As at
Notes £ 31-Dec-24 £ 31-Dec-23
£ £
FIXED ASSETS
Tangible assets 15 8,912 11,027
CURRENT ASSETS
Stocks - -
Debtors 16 36,326 12,818
Cash at bank and in hand 472,309 348,452
508,635 361,270
Creditors: Amounts falling due within one year 17 (102,307) (23,372)
Net Current Assets / (Liabilities) 406,328 337,898
Total Assets less Current Liabilities 18 415,240 348,925
Creditors: Amounts falling due after more than one
- -
year
Net Assets 415,240 348,925
FUNDS 19/20
Unrestricted funds 379,157 341,938
Restricted funds 21 36,083 6,987
Total Funds 415,240 348,925
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The notes on pages 51-63 form a part of these financial statements.

Reg charity number: 1188643 47

FINANCES

Balance Sheet f ~~or the Year Ended 31 December 2024~~

Trustee benefits: advances, credit and guarantees HIGHLIGHTS

During the year no benefits, in the form of advances, credit and guarantees, were conferred upon the trustees of the charity.

Guarantees and other financial commitments

During the year no guarantees or other financial commitments were made.

The financial statements have been prepared in accordance with the Charities Act 2011, with respect to accounting records and the preparation of accounts.

These financial statements were approved by the Board of Trustees and signed on its behalf by:

Sam Smethers (Chair) Date: 12 August 2025

Reg charity number: 1188643 48

FINANCES

Statement of Cash Flo ~~ws for the Year Ended 31 December 2024~~

Notes As at As at
31-Dec-24 31-Dec-23
£ £
CASH FLOWS FROM OPERATING ACTIVITIES 127,379 223,460
CASH FLOW FROM INVESTING ACTIVITIES
Payments to acquire tangible fixed assets (3,522) (11,369)
Interest received - -
Net cash flow from investing activities (3,522) (11,369)
Net increase / (decrease) in cash and cash equivalents 123,857 212,091
Cash and cash equivalents at 1 January 2024 348,452 136,361
Cash and cash equivalents at 31 December 2024 472,309 348,452
Cash and cash equivalents consists of:
Cash at bank and in hand 472,309 348,452
Cash and cash equivalents at 31 December 2024 472,309 348,452

Reg charity number: 1188643 49

FINANCES

Statement of Cash Flo ~~ws for the Year Ended 31 December 2024~~

Notes As at As at
31-Dec-24 31-Dec-23
£ £
Net income / (expenditure) for the year 66,315 217,031
Interest receivable - -
Depreciation and impairment of tangible fixed assets 5,637 5,181
(Increase) / decrease in debtors (23,508) (9,054)
(Decrease) / increase in creditors 78,935 10,302
Net cash flow from operating activities 127,379 227,708

Reg charity number: 1188643 50

Notes to the Accounts for the Year Ended 31 December 2024

FINANCES

1. Accounting Policies

a) Statutory Information

The Motherhood Plan is a charity, operating as a Charitable Incorporated Organisation, in the UK that is registered with the Charities Commission, registration number 1188643

b) Basis of preparation and assessment of going concern

The accounts have been prepared under the historical cost convention and on the receipts and payments basis. The financial statements are prepared in sterling, which is the functional currency of the charity. The principal accounting policies, which have been applied consistently in the year, are set out below.

c) Compliance with accounting standards

The financial statements have been prepared in accordance with the Charities Act 2011, the Accounting and Reporting by Charities for Small Entities: Statement of Recommended Practice applicable in the UK and Republic of Ireland (FRS 102) (effective January 2019) – (Charities ‘SORP’ FRS 102)): the provision of FRS 102 Section 1A – Small Entities and other applicable accounting standards in the United Kingdom

d) Funds Structure

Earmarked funds, as shown in the notes to the accounts, represent funds set aside by the Trustees for use on specific projects. Amounts shown as Restricted Funds, on the Statement of Financial Activities and the Balance Sheet, present funds donated for specific projects in accordance with the Charities Act definition.

e) Income recognition

Income is recognised in respect of non-government, non-exchange transactions, donations and funds received for goods and services supplied during the financial period on a receipt basis. Grants which are restrictive in nature or are allocated by the Board for specific purposes are recognised using the accrual model.

f) Trustee’s remuneration and expenses

During the year the trustees received £502 (2023: £608) for reimbursement of out-of-pocket expenses.

Reg charity number: 1188643 51

Notes to the Accounts for the Year Ended 31 December 2024

FINANCES

g) Refunds of tax from gift aid donations

Refunds of taxation received as a result of claims made relating to donations given under Gift Aid are treated as Unrestricted Income. An additional income of £35,407 (2023: £32,314) was received through gift aided donations during the year.

h) Reduced Disclosure Exemptions

The charity has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by FRS 102.

i) Going Concern

The trustees consider that there are no material uncertainties about the Charity’s ability to continue as a going

concern.

2. Donations and Legacies

concern.
2. Donations and Legacies
Year to Year to
Restricted Unrestricted 31-Dec-24 31-Dec-23
Funds Funds Total Total
£ £ £ £
Income from Donations - 102,066 102,066 246,839
- 102,066 102,066 246,839

3. Charitable Activities

3. Charitable Activities
Year to Year to
Restricted Unrestricted 31-Dec-24 31-Dec-23
Funds Funds Total Total
£ £ £ £
Access for Justice 108,513 - 108,513 78,591
Best Beginnings 71,063 - 71,063 113,875
Cattanach 101,780 - 101,780 95,960
Highway one - - - 10,000
Oxfam 10,000 - 10,000 -
Robertson 53,108 - 53,108 -
Other Grants - 296,077 296,077 201,665
344,464 296,077 640,541 500,091

Reg charity number: 1188643 52

Notes to the Accounts for the Year Ended 31 December 2024

FINANCES

4. Other Trading Activities

Year to Year to
Restricted Unrestricte
d		 31-Dec-24 31-Dec-23
Funds Funds Total Total
£ £ £ £
Book Income - - - 403
Consultancy and training - - - 16,695
Sale of Product Income - 153 153 195
Speaker / Writer Fees - 21,561 21,561 42,960
Ticket Sales - - - -
- 21,714 21,714 22,877

5. Expenditure on Raising Funds

Year to Year to
Restricted Unrestricted 31-Dec-24 31-Dec-23
Funds Funds Total Total
£ £ £ £
Donation Processing Fees - 7,780 7,780 8,461
Fundraising Staff Costs - 46,416 46,416 28,280
Payment Processing Fees - 20 20 47
Marketing 27,816 2,420 30,236 42,960
27,816 56,636 84,452 79,748

Reg charity number: 1188643

53

FINANCES

Notes to the Accounts for the Year Ended 31 December 2024

6. Expenditure on Charitable Activities

Year to Year to
Restricted Unrestricted 31-Dec-24 31-Dec-23
Funds Funds Total Total
£ £ £ £
Advice Line 12,222 - 12,222 10,879
Beacon 7,768 - 7,768 -
Other Events 8,935 615 9,550 15,875
Freelancers 7,010 25,323 32,333 47,674
Membership Costs 120 3,202 3,322 -
Research 9,900 - 9,900 -
Administrative Costs 13,932 5,671 19,603 17,963
Legal and Professional Costs 8,228 3,642 11,870 18,312
Equipment Expensed 35 548 583 780
Rent 732 6,734 7,466 2,957
Repairs & Maintenance - 487 487 -
Staff Costs 197,435 252,775 450,210 309,344
Travel Costs 12,692 14,206 26,898 37,092
279,009 313,203 592,212 460,876

Reg charity number: 1188643 54

FINANCES

Notes to the Accounts for the Year Ended 31 December 2024

7. Expenditure on Charitable Activities by Project

Year to Year to
Staff Costs Direct Costs Support
Costs		 31-Dec-24 31-Dec-23
£ £ £ Total Total
£ £
Access for Justice 75,436 4,951 1,979 82,366 76,591
Best Beginnings 15,640 26,544 10,846 53,030 100,393
Cattanach 72,103 2,132 22,794 97,029 84,803
Education Development Fund - - - - 7,000
Esmée Fairbairn Foundation 1,187 - - 1,187 3,113
Highway One 4,100 - - 4,100 4,200
Oxfam - 9,900 - 9,900
Rosa Fund - - - - 7,540
Robertson 28,969 2,428 - 31,397
General Expenditure 252,775 29,140 31,288 313,203 177,236
450,210 75,095 66,907 592,212 460,876

Reg charity number: 1188643 55

Notes to the Accounts for the Year Ended 31 December 2024

FINANCES

8. Other

Year to Year to
Restricted Unrestricted 31-Dec-24 31-Dec-23
Funds Funds Total Total
£ £ £ £
Accountancy 8,166 7,336 15,502 6,751
Bank Charges 2 201 203 220
Depreciation 375 5,262 5,637 5,181
8,543 12,799 21,342 12,152

9. Net Income

Year to Year to
Restricted Unrestricted 31-Dec-24 31-Dec-23
Funds Funds Total Total
£ £ £ £
Accountancy 8,166 7,336 15,502 6,751
Depreciation 375 5,262 5,637 5,181
8,541 12,598 21,139 11,932

Reg charity number: 1188643 56

Notes to the Accounts for the Year Ended 31 December 2024

FINANCES

10. Staff Costs

The total staff costs and employee benefits was as follows:

Year to Year to
Restricted Unrestricted 31-Dec-24 31-Dec-23
Funds Funds Total Total
£ £ £ £
Salaries 168,589 247,280 415,869 257,324
Tax and Social Security 12,629 24,589 37,218 23,269
Pension 4,639 8,704 13,343 8,450
Gifts and Entertainment - 1,913 1,913 2,213
Training 11,578 8,560 20,138 17,008
Recruitment - 8,145 8,145 1,080
197,435 299,191 496,626 309,344

The rest of the key management personnel are trustees and received no remuneration for their work. Only out-of-pocket expenses were reimbursed for attendance at Board meetings.

The following number of employees received a gross salary between the below bands during the year:

Band Year to Year to
31-Dec-24 31-Dec-23
Total Total
£ £
£60,000 - £69,999 1 1

Reg charity number: 1188643

57

Notes to the Accounts for the Year Ended 31 December 2024

FINANCES

The charity considers its key management personnel comprises of the Chief Executive Officer, The Chair and Vice Chair of the Board and the Treasurer.

One member of the key management personnel is employed and received employee benefits in 2024 – the Chief Executive Officer. The total amount of employee benefits received by the Chief Executive Officer was £79,637 (2023: £72,136). Under FRS 102, employee benefits includes gross salary, benefits in kind, employer’s national insurance and employer’s pension contributions.

The rest of the key management personnel are trustees and received no remuneration for their work.

The average number of employees during the year, calculated on the basis of full-time equivalents, was 10 (2023: 9)

11. Related Parties

There were no related party transactions in the current and prior year.

  1. Indemnity Insurance

During the year, £246 (2023: £220) indemnity insurance was paid to protect the charity from loss arising from the neglect or defaults of its trustees or agents, and to indemnify the trustees and other officers against the consequences of neglect or default on their part.

13.Operating Lease Commitments

There were no operating lease commitments in the current and prior year.

Reg charity number: 1188643 58

FINANCES

Notes to the Accounts for the Year Ended 31 December 2024

14. Contingent Assets

Total grant funding awarded as at 31 December 2024 but not yet recognised as income due to the recognition criteria not being met amounts to £208,929.

15. Tangible Fixed Assets

Plant & Equipment Computer
Equipment		 Total
£ £ £
COST
As at 1 Jan 2024 353 21,865 22,218
Additions 299 3,223 3,522
Disposals - - -
As at 31 December 2024 652 25,088 25,740
ACCUMULATED DEPRECIATION
As at 1 Jan 2024 148 11,043 11,191
Charge for the year 163 5,474 5,637
Disposals - - -
As at 31 December 2024 311 16,517 16,828
NET BOOK VALUE
As at 31 December 2024 341 8,571 8,912
As at 1 Jan 2024 205 10,822 11,027

Reg charity number: 1188643 59

FINANCES

Notes to the Accounts for the Year Ended 31 December 2024

16. Debtors

Year to Year to
Restricted
Funds		 Unrestricted 31-Dec-24 31-Dec-23
£ Funds Total Total
£ £ £
Trade Debtors - 238 238 287
Deposits - 345 345 375
Accrued Income 32,063 - 32,063 19
Prepayments - 3,680 3,680 12,137
32,063 4,263 36,326 12,818

17. Creditors: Amounts Falling Due in One Year

Year to Year to
Restricted
Funds		 Unrestricted 31-Dec-24 31-Dec-23
£ Funds Total Total
£ £ £
Trade Creditors - 8,803 8,803 10,062
Deferred Income 70,650 - 70,650 -
Accruals - 10,295 10,295 1,434
Other Creditors - 12,559 12,559 11,876
70,650 31,657 102,307 12,372

Reg charity number: 1188643 60

FINANCES

Notes to the Accounts for the Year Ended 31 December 2024

18. Analysis of Net Assets Between Funds

Year to Year to
Restricted
Funds		 Unrestricted 31-Dec-24 31-Dec-23
£ Funds Total Total
£ £ £
Fund balance at 31 December 2024 are represented by:
Fixed Assets 750 8,162 8,912 11,027
Current Assets 105,983 402,652 508,635 361,270
Creditors: amounts falling due within one year (70,650) (31,657) (102,307) (23,372)
36,083 379,157 415,240 348,925

Reg charity number: 1188643 61

FINANCES

Notes to the Accounts for the Year Ended 31 December 2024

19. Statement of Funds

As at Transfers
and
investments		 As at
1-Jan-24 Income Expenditure £ 31-Dec-24
£ £ £ Total
£
GENERAL FUNDS 341,938 419,857 (382,638) - 379,157
RESTRICTED FUNDS
Access for Justice - 108,513 (95,443) - 13,070
Best Beginnings - 71,063 (69,761) - 1,302
Cattanach - 101,780 (101,780) - -
Esmée Fairbairn Foundation 1,187 - (1,187) - -
Highway One 5,800 - (5,800) - -
Oxfam - 10,000 (10,000) - -
Robertson - 53,108 (31,397) - 21,711
Total Restricted Funds 6,987 344,464 (315,358) 36,083
TOTAL FUNDS 348,925 764,321 (698,006) 415,240

Reg charity number: 1188643 62

FINANCES

Notes to the Accounts for the Year Ended 31 December 2024

20. Funds

Year to Year to
Restricted
Funds		 Unrestricted 31-Dec-24 31-Dec-23
£ Funds Total Total
£ £ £
UNRESTRICTED FUND
General - 379,157 379,157 341,938
Ear-marked - - - -
RESTRICTED FUND
Access to Justice 13,070 - 13,070
Best Beginnings 1,302 - 1,302
Esmée Fairbairn Foundation 1,187
Highway One 5,800
Robertson 21,711 - 21,711 -
TOTAL FUNDS 36,083 379,157 415,240 348,925

21. Restricted Fund Reconciliation

21. Restricted Fund Reconciliation
Balance at Balance at
Incoming
resources		 Outgoing
resources		 Capital 31-Dec-24 31-Dec-23
£ £ Items Total Total
£ £ £
Restricted Fund 344,464 (315,368) - 36,083 6,987
344,464 (315,368) - 36,083 6,987

Reg charity number: 1188643 63

Reg charity number: 1188643 pregnantthenscrewed.com