## **Create4mentalhealth** – 1186973 Est.2019
Principal office: Flat70, Sopwith House, Sigrist Square, Kingston upon Thames. KT2 6YJ
## **Our Vision**
Empathise, engage, create and share messages of hope and encouragement to improve the mental health of young people everywhere
## **Our Mission**
Creating emotionally driven content, so young audiences, can see, and share their struggles.
Working with young people to help us create cinematic story driven content. Showing our audience, we understand the struggles faced by young people today. Using our platform to signpost free help available from all the UK mental health charities.
Encourage and inspire young people to feel empowered to talk about their own struggles with friends and family.
## **Structure**
Create4mentalhealth is a charitable incorporated organisation with 5 voting trustees.
Justin Howard (CEO), Grant Davison (Treasurer), Selina Welter, George Featherby, Liz Trayhorn.
Our trustees are the only voting members of create4mentalhealth.
## **Key activities 2023/24**
Our big key activity in 2023/24 was implementing what we had learned during our research project with Kingston University entitled “PROFESSIONAL CREATIVE CONTENT AND BEHAVIOURAL INSIGHTS”
Making more engaging and understanding films that help more people
Difficulties in 2023
2023 showed us the hard tough side of running a charity, on the way back from filming for KCF we were unloading kit and someone stole 2 of our cameras, Police were of course called but no joy. Because insurance for used equipment is still so high our kit is uninsured. Lessons learned of course but still deeply sad.
Ongoing activities for us was building on our social media network, with tick-tock being our newest and most relevant platform for our target audience. Using what we learned from our research project to make better and more engaging films,
We are still very active in our community, creating filmed content for 6 different charity groups to help them engage with their own audiences, something we feel is key.
## **Key stats for 2023-24**
Demographics suggest we are hitting our 18 – 25-year-old target audience on social platforms without the use of paid adverts, as we grow this is something we intend to do to reach more people.
Some figures from 23/24 year **33** unique films created, including 8 animated shorts
**5,216** people reached on Facebook,
**4,375** Plays on Instagram,
**18,000** views on TikTok,
**12,400** views on YouTube the last year
## **Finance**
For full financial breakdown please see our CC16a annual return.
## **Future initiatives.**
Our ambitions are growing, we will continue to bid for funding to enable us to engage with more people. Key funding for the next year will be around our video mapping concept, where we want to put a video projector into empty shops, sharing our message of positive mental health content to passers-by, using animated content to achieve this. Not only will this push our reach further we hope it will also help more deprived areas engage with mental health as financial burdens on businesses take hold.
This approach will help us not only share the content we create but encourage others to film and share on their own social networks. Let’s face it is we use video projectors and CGI to fill a shop with water complete with animated fish, passersby are going to pull out a phone and hit record.
We will continue to support local organisations and charities this year with the work they do. Offering help with filming and production to help them realise their full potential as support organisations.
**Charity Name No (if any) Create4mentalhealth 1186973 Receipts and payments accounts CC16a For the period** Period start date Period end date **To from** 4/6/2023 4/5/2024
## **Section A Receipts and payments**
|**Section A Receipts and payments**|||||
|---|---|---|---|---|
|**A1 Receipts**
Donation
**62**
Donation
**261**
Donation
**113**
**-**
**436**
**A2 Asset and investment sales**
**-**
**-**
**_Sub total_ -**
**_Total receipts_ 436**
**A3 Payments**
ND Filter
**88**
Camera adapters
**71**
Sontronics Microphone ST2 Pak
**146**
**_Sub total_ 306**
none
**-**
**-**
**_Sub total_ -**
**_Total payments_ 306**
**_Net of receipts/(payments)_ 130**
**A5 Transfers between funds**
**-**
**A6 Cash funds last year end**
**430**
**_Cash funds this year end_ 560**
**Unrestricted**
**funds**
**to the nearest £**
**_Sub total_**_(Gross income for AR)_
**A4 Asset and investment**
**purchases, (see table)**|**to the nearest £**
**Restricted**
**funds**|**to the nearest £**
**Endowment**
**funds**|**Total funds**
**to the nearest £**|**Last year**
**to the nearest £**|
||**-**
**-**
**-**
**-**
**-**
**-**|**-**
**-**
**-**
**-**
**-**
**-**|**-**
**62**
**261**
**113**
**-**
**436**|**-**|
|||||**-**|
|||||**-**|
|||||**-**|
|||||**-**|
|||||**-**|
||||||
||**-**
**-**
**-**|**-**
**-**
**-**|**-**
**-**
**-**||
|||||**-**|
|||||**-**|
||||||
||**-**|**-**|**436**|**-**|
||||||
||**-**
**-**
**-**
**-**|**-**
**-**
**-**
**-**|**88**
**71**
**146**
**306**|**-**|
|||||**-**|
|||||**-**|
|||||**-**|
||||||
||**-**
**-**|**-**
**-**|**-**
**-**
**-**||
||||||
||||||
|||||**-**|
||||||
||**-**|**-**|**306**|**-**|
||||||
||**-**
**-**
**-**
**-**|**-**
**-**
**-**
**-**|**130**
**-**
**430**
**560**|**-**|
|||||**-**|
|||||**-**|
|||||**-**|
## **Section B Statement of assets and liabilities at the end of the period**
|**Categories**
**B1 Cash funds**
**B2 Other monetary assets**
**B3 Investment assets**
**B5 Liabilities**
**B4 Assets retained for the**
**charity’s own use (Donated**
**equipment)**
Signed by one or two trustees on
behalf of all the trustees|**Detalis**
Metro Bank
**Details**
**Details**
**Details**
**Details**
Signature
**_Total cash funds_**
(agree balances with receipts and payments
account(s))|**to nearest £**
**to nearest £**
**560**
**-**
**-**
**-**
**-**
**-**
**560**
**-**
OK
OK
**to nearest £**
**to nearest £**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
**Cost (optional)**
**-**
**-**
**-**
**-**
**-**
**Cost (optional)**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
**-**
Print Name
Justin Howard
Grant Davison
**Unrestricted**
**funds**
**Restricted**
**funds**
**Unrestricted**
**funds**
**Restricted**
**funds**
**Fund to which**
**asset belongs**
**Fund to which**
**asset belongs**
**Fund to which**
**liability relates**
**Amount due**
**(optional)**|**to nearest £**
**Endowment**
**funds**|
|---|---|---|---|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||OK|
||||**to nearest £**
**Endowment**
**funds**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**Current value**
**(optional)**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**Current value**
**(optional)**|
|||||
|||||
|||||
|||||
|||||
||||**-**|
||||**When due**
**(optional)**|
|||||
|||||
|||||
|||||
|||||
|||||
||||Date of
approval|
|||Justin Howard|**1/28/2025**|
|||Grant Davison|**1/28/2025**|