2025-04-30-accounts

Powering Up Early Careers

Trustees Report 2025

DIGILEARNING FOUNDATION (no. 1186577)

Summary

2024–2025: A Year That Changed Lives

. This year marked a defining chapter for Digilearning Foundation

Against a backdrop of declining social mobility, rising youth unemployment, and reduced access to early-career opportunities, Digilearning stepped in where the system fell short, creating access, belief, paid opportunity, and real progression for young people who are too often locked out. Across the year, we delivered free, high-quality programmes, leadership experiences, bootcamps, mentoring, and paid work opportunities, e supporting young p ~~ople~~ aged 11–30 from underrepresented and lower socio-economic backgrounds to build confidence, skills, networks, and visibility.

From classrooms to boardrooms, and from local communities to global stages like Cannes Lions, MadFest, and POSSIBLE Miami, young people were not positioned as observers, but as contributors, leaders, journalists, creatives, and professionals.

. This was not just a year of delivery . It was a year of proof

Proof that when barriers are removed, talent rises . Proof that access changes trajectories.

Proof that social mobility accelerates when opportunity is intentional, paid, and visible.

Talent is everywhere. Opportunity is not.

In 2024–2025, Digilearning worked relentlessly to close that gap.

“All young people need support and encouragement, someone to back them, build their skills and boost their confidence” Rio Ferdinand - Rio Ferdninand Foundation a Digilearning Partner

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table of
CONTENTS
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1 Annual Report

2 3

4

5

Delivering

Rise - Our bootcamps & experiences Lead Cannes Lions France, Possible Miami & Madfest Results & Learnings

6

2025-26- Join us

Annual Report

The Trustees present their Annual Report and Accounts for Digilearning Foundation for the year ended 30 April 2025. The Trustees confirm that this report complies with the requirements of the Charities Act 2011 and that they h ~~ave h~~ ad due regard to the Charity Commission’s guidance on public benefit when reviewing the charity’s activities and achievements during the year.

Digilearning Foundation exists to

advance social mobility, by removing the structural, financial, ~~and c~~ ultural barriers that prevent young people, particularly those from underrepresented and disadvantaged backgrounds, from accessing high-quality careers in digital, creative, and emerg ~~ing in~~ dustries.

During the reporting period, the charity delivered programmes and experiences that directly supported young people aged 11–30 to build early career skills, confidence, networks, and real-world experience, enabling progression into education, employment, and leadership opportunities.

Report of the Chair and Trustees’ Statement: Trustees Social Mobility in 2024–2025

This reporting year took place against a backdrop of worsening social mobility outcomes for young people in the UK. Rising youth unemployment, declining access to work experience, increasing anxiety and mental health challenges, and a contraction in entry-level roles have created an increasingly unequal landscape.

Trustees recognise that social mobility is not achieved through skills alone. It requires access, belief, networks, and opportunity. Throughout this year, Digilearning deliberately focused on interventions that placed young people into real industry environments, with real responsibility, visibility, and voice.

The Trustees are confident that the charity’s work during this period delivered clear public benefit and directly furthered its charitable purposes.

our story SO FAR Our Mission Our purpose

Our charity's mission is to harness the power of technology as a catalyst for equality. Through digitalisation, we bridge economic gaps and create opportunities for individuals and countries. By diversifying industries, building networks, and connecting people and communities, we unlock greater prospects for all. Each year, our programmes empower thousands of young people in the UK and the rest of the world with lifechanging digital skills.

Our purpose is to shape a world where the digital age is inclusive and accessible to all. We believe that career programmes and experiences are crucial for a brands advancement, driving innovation and profitability in industries. By promoting diversity, we aim to foster growth and create opportunities that benefit everyone in the new era of the digital age.

100%

FEEL OUR BOOTCAMPS CHANGED THEIR LIVES

Structure

Structure, Governance and Management

Digilearning Foundation is a charitable company limited by guarantee, governed by a Board of Trustees who are responsible for the strategic direction, governance, and oversight of the charity.

Trustees are appointed in line with the charity’s governing document and receive induction support to familiarise them with their responsibilities, safeguarding obligations, and the charity’s social mobility mission. Trustees bring a range of professional expertise and lived experience, strengthening decision-making and accountability.

Trustee meetings are held regularly and include standing agenda items covering strategy, risk, safeguarding, financial performance, and impact. Day-to-day operations are led by the Founder, supported by a small delivery team and trusted partners.

The charity places lived experience at the heart of both governance and delivery, ensuring decisions remain grounded in the realities faced by the young people it serves.

Risk Management

Trustees regularly review the risks facing the organisation, with risk management forming a standing agenda item at trustee meetings throughout the year. Key risks identified during the reporting period included:

• Financial sustainability and reliance on corporate funding

• Increased demand for services exceeding organisational capacity

• Safeguarding and duty of care for young people in industry and international environments

Reputational risk associated with high-profile partnerships

Mitigating actions included diversification of funding, strengthened safeguarding and supervision procedures, careful partner selection, and phased programme delivery aligned to organisational capacity.

mpac 2026 digi&ahni

THE CHALLENGE

The Social Mobility Challenge

Young people from disadvantaged and underrepresented backgrounds continue to face systemic barriers to employment and progression. These include limited access to professional networks, lack of paid work experience, financial barriers to industry events, and reduced confidence due to exclusion from professional spaces.

National data consistently shows that young people from lower socio-economic backgrounds are significantly less likely to access high-growth digital and creative careers, despite strong aptitude and interest.

Digilearning Foundation exists to address this imbalance by creating direct access points into industry, removing cost barriers, and building confidence and leadership capability.

PUBLIC BENEFIT STATEMENT

The Trustees confirm that they have complied with their duty under section 17 of the Charities Act 2011 to have due regard to the Charity Commission’s public benefit guidance.

Digilearning’s activities provide public benefit by:

• Increasing access to education, skills, and employment Advancing equality of opportunity Supporting economic participation and social mobility Improving confidence, wellbeing, and leadership capability among young people

All activities during the reporting period were undertaken to further these charitable purposes.

RISE

Bootcamps Activities & Achievements

"W E NEED DIG IL EARNING EV ERYW HERE"

JAMAL FROM LONON

RISE, DIGIRISE, GIRLRISE AND GIRLRISE100 PROGRAMMES

The RISE family of programmes represents Digilearning’s most established and impactful social mobility interventions, designed to support young people, particularly young women, from underrepresented backgrounds to build confidence, skills, leadership capability, and access to opportunity.

During this reporting period, the RISE offer evolved significantly, reflecting both increased demand and learning from previous cohorts. Delivery included a blend of structured mentoring, skills development, leadership coaching, and intensive bootcamp experiences.

RISE, DigiRise and GirlRise (Core Programmes)

The core RISE , DigiRise and GirlRise programmes are delivered over a 12-week / 3 day / day / 1 year period and combine:

• One-to-one and group mentoring with industry professionals Skills development workshops aligned to digital and creative careers Confidence-building and leadership-focused sessions Exposure to role models and real-world career pathways

Throughout the year, these programmes placed increased emphasis on self-belief, professional identity, and leadership behaviours, recognising that confidence and social capital are as critical to social mobility as technical skills.

Participants reported increased confidence, clearer career direction, improved communication skills, and greater readiness for the workplace.

RISE, DIGIRISE, GIRLRISE AND GIRLRISE100 PROGRAMMES

GirlRise100 – Scaling Access Through Digital Delivery In response to growing demand and the need to reach more young women at scale, Digilearning launched GirlRise100 during the reporting period.

GirlRise100 supported 100 young women through an online (and offline masterclasses) learning and mentoring programme, removing geographical and financial barriers to participation. The programme provided:

• Structured online learning sessions focused on digital skills and career readiness

• Access to mentors and positive female role models Community-based peer support

• Confidence and self-belief development

GirlRise100 significantly extended Digilearning’s reach, enabling young women who may not have been able to attend in-person programmes to benefit from high-quality career support.

RISE, DIGIRISE, GIRLRISE AND GIRLRISE100 PROGRAMMES

Intensive Bootcamps (Including 3-Day Intensive Bootcamps)

All RISE programmes were supported by Digilearning’s bootcamp delivery, including intensive three-day bootcamps designed to accelerate confidence, skills application, and work readiness.

These bootcamps provided immersive, practical experiences that enabled participants to:

• Apply learning in real-world scenarios

• Develop presentation, teamwork, and problem-solving skills Build professional confidence in a short, focused timeframe Strengthen peer networks and a sense of belonging

The combination of longer-term mentoring with intensive bootcamp delivery proved highly effective, particularly for participants who lacked prior exposure to professional environments.

Together, the RISE programmes and bootcamps functioned as a cohesive social mobility pathway, supporting young people from initial engagement through to readiness for work, leadership development, and progression into further opportunities.

MORE OF WHAT WE ACHIEVED..

Career Days

Career bootcamps provided immersive, practical preparation for the world of work. Bootcamps focused on communication, teamwork, presentation skills, resilience, and professional confidence.

Young people participated in hands-on activities designed to mirror real industry scenarios, helping to bridge the gap between education and employment.

Work Experience and Paid Placements

Lack of quality work experience remains one of the most significant barriers to social mobility.

During the year, Digilearning prioritised brokering relevant, high-quality placements aligned to young people’s career aspirations. Wherever possible, placements were paid, recognising the financial barriers many young people face.

Masterclasses and Speed Mentoring

Digilearning delivered specialist masterclasses and both online and inperson speed mentoring sessions, enabling young people to build networks, gain industry insight, and increase confidence in professional settings.

LEAD

Early Careers Leadership Bootcamps & Experiences

"THE UL TIMATE CAREER ACCEL ERATO R"

MAIA FROM LONON

OUR LEADERSHIP EXPERIENCES..

Cannes Lions 2024: Access to the World’s Creative Leadership

Cannes Lions 2024 represented a landmark social mobility intervention for Digilearning . The festival is widely recognised as the largest and most influential creative and marketing event in the world, yet remains financially and culturally inaccessible to many young people. Through Digilearning’s #RightTalent and #CannesForAll initiatives, young people were provided with free festival passes and an all-expenses-paid experience, removing the significant cost barriers associated with attendance.

Over the course of the week, participants took part in a structured programme of activity that included attending global keynote sessions, masterclasses, panel discussions, and curated industry events. Young people engaged directly with senior leaders from across the creative, technology, and media industries, participated in equity-focused roundtables, and built professional networks that would otherwise have been out of reach. This immersive experience not only expanded knowledge of industry trends and skills, but also played a critical role in developing confidence, professional identity, and leadership aspiration. For many participants, this was the first time they had been present in a global leadership space and felt a genuine sense of belonging.

MadFest – Paid Work Experience and Real-World Responsibility

MadFest provided Digilearning participants with paid, hands-on work experience within a live industry environment, reinforcing the charity’s commitment to equitable access and fair remuneration. Ahead of the event, young people took part in a structured bootcamp designed to prepare them for professional expectations, teamwork, pitching, and working on real client challenges.

OUR LEADERSHIP EXPERIENCES..

During the festival, participants worked on live briefs, collaborating in teams to develop creative solutions for real businesses. This culminated in young people pitching their ideas on stage, replicating the pressures and standards of professional agency environments. Participants were paid for their contribution, recognising their time and labour and enabling those from lower-income backgrounds to participate without financial disadvantage. The experience strengthened employability,

communication skills, confidence, and understanding of industry practice, while providing tangible CV-ready experience and exposure to potential employers.

POSSIBLE 2025 – Voice, Visibility and Global Progression

POSSIBLE 2025 marked a significant progression opportunity for Digilearning alumni, offering access to a global leadership and innovation platform that would otherwise be inaccessible to many young people. Participants were provided with free tickets and supported access, removing financial barriers and enabling full participation in the event.

During POSSIBLE, young people took on the role of next-generation journalists, reporting on sessions and capturing insights in partnership with The Drum. This resulted in published articles and credited content, providing participants with professional media experience, public visibility, and a platform for their voices. In addition to reporting, participants met senior global leaders, attended talks on gamechanging skills, technology, leadership, and the future of work, and took part in conversations shaping global industries. Several participants also spoke on stage, contributing directly to discussions in international forums. This experience reinforced confidence, expanded global networks, and demonstrated Digilearning’s commitment to long-term social mobility through voice, leadership, and international access.

Cannes lions 2024

CANNES LIONS

The Cannes Lions Festival of Creativity 2024 became a groundbreaking platform for the #RIGHTTALENT initiative, which aimed to empower diverse young talent from underrepresented backgrounds. Spearheaded by five charities, Digilearning , The Amos Bursary, MOBO Trust & Mobolise, The Rio Ferdinand Foundation, and The Marketing Academy Foundation, the campaign sought to facilitate diversity, equity, and inclusion at one of the most prestigious events in the global creative industry.

We also had a cohort for our #CannesForAll campaign we founded in 2023. This following outlines the key elements of the campaigns achievements, highlights from the festival, and the profound impact on the participants.

CANNES LIONS

Cannes Lions 2024: Advancing Social Mobility Through Access, Equity and Leadership

Attendance at the Cannes Lions International Festival of Creativity represents a significant barrier for many young people due to cost, networks, confidence, and cultural exclusion. Without intervention, access to this global industry space is largely limited to those with existing privilege.

During the reporting period, Digilearning addressed this barrier through the #RightTalent and #CannesForAll initiatives, enabling 11 young people from underrepresented and disadvantaged backgrounds to attend Cannes Lions 2024.

This intervention was intentionally designed as a social mobility accelerator, providing structured access, preparation, and meaningful participation rather than passive attendance.

Removing Structural and Financial Barriers

Digilearning fully removed the financial barriers associated with Cannes Lions by covering festival passes, travel, accommodation, and subsistence. Safeguarding and duty of care arrangements were in place throughout international travel and festival attendance, ensuring participants were supported in unfamiliar environments.

Pre-Cannes Preparation and Readiness

Ahead of the festival, Digilearning delivered structured pre-Cannes bootcamps and workshops focused on:

• Building confidence and professional identity Understanding creative and digital industry environments Networking and relationship-building skills

• Personal safety, wellbeing, and professional conduct

This preparation enabled participants to enter the festival with confidence and clarity, equipped to engage with senior leaders and global organisations.

digi&atini MEET OUR TAIENT

RightTaleni

CannesForAII

COLLABORATIONS

Working together with leading Charities:

● Digilearning Foundation: Helping young people uncover their superpowers and supporting underserved individuals in finding fulfilling careers across digital and creative industries.

● The Amos Bursary: Empowering young men of African and Caribbean heritage to fulfil their academic potential and excel in professional careers.

● MOBO Trust & Mobolise: Supporting undiscovered talent in music and the wider creative industries, alongside providing career platforms for young people.

● The Marketing Academy Foundation: Enabling young adults from challenging backgrounds to begin fulfilling careers in the marketing industries through apprenticeships.

● Rio Ferdinand Foundation: Creating opportunities for young people to tackle inequality, achieve personal potential, and drive social change through various programs.

CANNES LIONS

Equity Roundtables, Panel Participation with Channel Factory, David Shingey, Shelley Zallis @ Female Quotient, VaynerMedia,

A central element of the Cannes programme was participation in Equity Roundtables hosted with the VaynerMedia team. These sessions brought young people into senior leadership spaces that are rarely accessible to underrepresented talent.

Discussions focused on:

Representation and equity within creative industries Navigating power, influence, and progression Leadership pathways and career decision-making Authentic storytelling and voice

Young people described these conversations as transformative, reporting that being heard and taken seriously by senior leaders significantly strengthened their confidence and sense of belonging.

Festival Engagement and Lived Experience

Throughout the festival, participants attended masterclasses, panels, and discussions exploring creativity, technology, AI, culture, and the future of work. They engaged in curated networking opportunities and participated in industry events that enabled them to observe and contribute to conversations shaping their chosen sectors.

Many participants reported that this was the first time they felt represented and welcome in an international professional space. Exposure to diverse speakers and real-world leadership environments helped dismantle imposter syndrome and expand career ambition.

CANNES RESULTS

Outcomes and Impact

Outcomes from Cannes Lions 2024 included:

• Significant increases in confidence and self-belief Expanded professional networks and social capital Access to interviews, mentoring, and paid opportunities Stronger leadership identity and career aspiration

A dedicated Cannes Lions Impact Report was produced following the event, providing detailed qualitative and quantitative evidence of outcomes.

Public Benefit

The Cannes Lions intervention delivered public benefit by advancing social mobility through access to elite industry spaces, increasing diversity within creative and digital industries, and supporting progression into employment and leadership pathways.

“Combining forces with charities such as Digilearning, The Amos Bursary, MOBO Trust & Mobolise, The Rio Ferdinand Foundation, and The Marketing Academy Foundation, #RIGHTTALENT is harnessing the power of diversity to transform lives and industries alike. This is the change we wish to see in the world” Kanya King CBE - MOBO Awards Trust

MAD //Fest Madfesi 2024

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FLOURISH
OF
BATTLE THE RISING
STARS
JOIN US
AYA
ADAMS
KAITLYN
PERIES
SAM LIZZIE
WRIGHT BARNES
GISELE
MUTAASA
MONIQUE
BRANDON DODOUNOU
WITIKENI
NISHECIA
MCCROBIE
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to The Digilearning Foundation teamed up with MAD//Fest London ensure groups who are poorly represented in the advertising industry get their first BIG break and FLOURISH in their careers.

FLOURISH supports the progression of young talent from less privileged backgrounds and black, brown and ethnically diverse communities, as well as those who experience additional challenges securing employment opportunities. We also launched our career day back to back panels our talented hosted and were part of.

WHAT THE STUDENTS SAID

"Such an incredible opportunity. It really give me an insight into the advertising world" Saadia Adubaker

I'm so grateful that I was able to do this in a team and I just loved it! The

opportunity to give criticism to one of the big guys, like in the world of business and digital marketing.

Faith Faith Ilori Ilori

"I was lucky enough that my networking from Madfest led to two different interviews resulting in an internship with Takumi which then led to a full time position"

Rhiannon Malley

I wouldn't have realised public speaking was one of my strengths as I don't have many opportunities to do it. Madfest helped me understand myself better which gave me more confidence about what I could contribute in a workplace.

Swatee Odedra

"Madfest was an incredible experience, by pitching on a real stage. most young people don’t get the opportunity to do enough. The NatWest brief was fun"

Georgia Yates

"I will say Madfest for me was actually an amazing experience because the experience was something I have never done before in my life"

Hannah Prah

to The Digilearning Foundation teamed up with MAD//Fest London ensure groups who are poorly represented in the advertising industry get their first BIG break and FLOURISH in their careers.

FLOURISH supports the progression of young talent from less privileged backgrounds and black, brown and ethnically diverse communities, as well as those who experience additional challenges securing employment opportunities.

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WHEN & WHERE: THURSDAY 4TH JULY ON THE AI + EMERGING TECH STAGE
FROM 9:45 AM
R ISE
CAREER
FESTIVAL
born out of
Digilearning
FINDING YOUR FLOURISH TO FLOW: POWERING
UP CAREERS WITH SUPPORT AND INNOVATION
HOST &
DIGILEARNING
AMBASSADOR
SAADIA
ABUBAKER
HOST&
DIGILEARNING
FOUNDER:
LISA GOODCHILD
POWERED BY
START 9:45.... ON THE AI AND EMERGING TECH STAGE
AI & FUTURE TECH: NAVIGATING CAREERS IN TOMORROW'S WORLD
MODERATOR: ELENA TRIFONOVA SABRINA GIGANTE
ROMARIO ELLIS STRATEGY & HEAD OF TALENT &
FOUNDER & CEO CONSULTING EMPLOYEE
OUTERCIRCLE ACCENTURE EXPERIENCE AT
CAPTIFY®
BEN WILLIAMS KRISTINE TUYO
FOUNDER & MANAGEMENT
CEO KILN CONSULTANT
ACCENTURE
LEVERAGING SOCIAL MEDIA FOR CAREER SUCCESS: STRATEGIES FOR TALENT
MODERATOR: SHAHNAZ AHMED
JONATHAN REID THE SOCIAL ELEMENT
FOUNDER DIRECTOR, CREATIVE &
REIDENTIFY INNOVATION
CHLOE CARA VJ ANAND
GLOBAL BUSINESS VAYNERMEDIA
MARKETING @ TIKTOK EMEA +
GLOBAL
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CHARTING CREATIVE CAREERS: INSIGHTS INTO MUSIC, FILM, TV, AND RADIO FOR YOUNG TALENT

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MODERATOR:
BOSHRA GHGAM
SPEAKER &
DIGILEARNING
AMBASSADOR
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LUCIE CAVE
CHIEF CREATIVE
OFFICER BAUER
MEDIA
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DARREN
THOMPSON
DIRECTOR OF SALES
AT SPOTIFY UK
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PATHWAYS TO SUCCESS FOR YOUNG TALENT

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MODERATOR: KEITH CONWAY
ALI SOUFAN FOUNDER OF
CREATOR & SOCIAL DIVERSEFUTURES.
MEDIA STRATEGIST COM
DARYL FIELDING
DINA GREEN PORTFOLIO BOARD
FOUNDER, UK DIRECTOR, CEO THE
CREATIVE FESTIVAL MARKETING ACADEMY
FOUNDATION, AUTHOR
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DEEP DIVE INTO CULTURAL ASPECTS AFFECTING CAREER CHOICES

MODERATOR: ELSIE AYOTUNDE JANAY-MARIE MYERS-DAVIS CULLEN FOUNDER & MANAGING GUAP COMMUNITY DIRECTOR AT TALLAWAH MANAGER AGENCY

COACHING CATALYST: BUILDING THE CAREER DREAM

MODERATOR: THE COACHING SAADIA ABUBAKER CATALYSTS PROFESSIONAL FOUNDER TRAINING AND COACHING SAADIASPEAKS DIGILEARNING AMBASSADOR

THRIVING TOGETHER: HOW ORGANISATIONS ARE CREATING VIBRANT COMMUNITIES WHERE EVERYONE FLOURISHES — AND DRIVING BUSINESS SUCCESS IN TODAY’S DYNAMIC WORLD!

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CHLOË
MODERATOR: DOWNES
LAIBA BAIG FOUNDER &
DIGILEARNINGAMBASSADOR MARSHA POWELL CEO SHFT
CEO AT BELEVE
GORDON MAC MBE NDUBUISI UCHEA
FOUNDER OF MI- CEO & CO-FOUNDER
SOUL RADIO AND OF WORD ON THE
KISS FM NIKKI SEHGAL CURB
GENERAL
MANAGER @ MEFA
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possible POSSIBIE 2025

POSSIBLE MIAMI

POSSIBLE 2025 (Miami) – International Leadership Progression and Voice

During the reporting period, Digilearning supported alumni to attend POSSIBLE 2025 in Miami, providing international exposure, leadership development, and professional visibility.

All participants were Digilearning alumni, demonstrating clear progression pathways from initial engagement through to global industry access.

Media, Reporting and Voice

At POSSIBLE 2025, young people were not only attendees but active contributors. Participants reported from the event in partnership with The Drum, capturing conversations, insights, and perspectives from a nextgeneration lens.

This resulted in published articles and content, providing young people with by-lined, professional media experience and public platforms for their voices. This opportunity strengthened confidence, credibility, and professional identity, while demonstrating the value of diverse perspectives within industry discourse.

Leadership and Network Building

Participants engaged in panels, roundtables, mentoring sessions, and networking opportunities with senior global leaders. The experience expanded international networks and reinforced confidence in navigating high-level professional environments.

Public Benefit

• Participation in POSSIBLE 2025 advanced social mobility by:

• Providing international leadership exposure Creating paid and credited professional experience Amplifying underrepresented voices in industry media Demonstrating progression into global career pathways

THE RESULTS

2024 & 25 - 26 young people attended POSSIBLE Back to back learning sessions Our talent represented The Drum as Journalists POSSIBLE studio interviews Articles in The Drum /New Digital Age / Media Shotz Meet and greet with Vayner’s CMO David Shing masterclass

SOHO house

welcome dinner

Over 500k social

media impressions One yacht party A Night to remember 2 Lime Club

WHAT WE ACHIEVED

TOGETHER

🔥 Part 1: Landing, Lunch & Legacy Moments From runway to real talk — Day 1 in Miami was all about arrival and alignment. Our young talent grabbed their POSSIBLE passes and jumped straight into strategic convos at Soho House with killer views and serious intent. Over lunch, community began to spark. And by sunset? They were networking on the VaynerX yacht, passing through the POSSIBLE welcome drinks, not as spectators, but as equals. Bold starts, big energy.

🎤 Part 2: From Mic Drops to Media Moments

Day 2 was a masterclass in showing up and being seen. From filming spotlights with Channel Factory to reporting live with The Drum, our cohort took the mic and the moment. Wisdom flowed from legends like Phil Cowdell and David Shing, leading to a true mic-drop moment on the Innovation Stage with JC Oliver. The day ended in reflection, but the message was clear: they belonged and they were heard.

🌅 Part 3: Sunrises, Strategy & a Movement in Motion By Day 3 , the movement had momentum. Sunrise strategy talks turned into roadmaps for the future. At the Female Quotient Lounge, OGs and YGs connected over ideas, AI, and inclusion. Lunch with Digilearning x Unity x Creative Ladder felt like family. Roundtables, surprise meetings with CMOs, and real-time learning proved one thing: this wasn’t just access, it was activation. POSSIBLE 2025 wasn’t an event. It was evolution.

THE PEOPLE

OPPORTUNITY

RISE with Opportunity: Social Mobility at Scale We connect underrepresented talent directly with brands and agencies to bridge the access gap — turning potential into performance. Impact: Real-world insights, fresh ideas, and future clients from untapped communities.

NOW & NEXT

` Generational Intelligence Exchange We create dynamic spaces where Gen Z talent and senior leaders co-learn and co-build — from roundtables to podcasts to mainstage moments. Impact: Breaks echo chambers. Builds relevance. Drives innovation from both ends of the table.

PLUG...

into Possibility: Brand Purpose in Action We help POSSIBLE partners activate their purpose through direct engagement with future talent — from mentoring to collaboration. Impact: Strengthens reputation, deepens audience connection, and turns into ROI.

When visionary organisations come together with purpose, the impact is exponential. At POSSIBLE , we saw what happens when industry leaders unite to elevate underrepresented young people, doors open, confidence builds, and fresh thinking flows. Our collective effort didn’t just give young talent a seat at the table; it gave them the power to shape it. Together, we’re not just creating access, we’re creating a new standard for leadership, innovation, and the future of work.

Paid Work Experience

VAYNER MEDIA

Equity Roundtables and VaynerMedia Insight Day

Equity Roundtables, delivered in partnership with VaynerMedia, provided young people with direct access to senior leaders and honest discussions about careers, representation, and progression in the creative industries.

In addition, Digilearning delivered a VaynerMedia Insight Day, offering behindthe-scenes exposure to agency life, career pathways, and leadership perspectives. These activities strengthened social capital and demystified professional environments that are often inaccessible to underrepresented young people.

WHO BENEFITED How do you feel about attending the event? 98% Nervous What do you think are the challenges of attending the envents? 99% Costs 88% do not fit in

Continue doing schemes and bringing people who need to experience the festival 100% Must

CREATING PAID WORK EXPERIENCE

Creating Paid Work Experience Pathways

A core barrier to social mobility consistently identified by young people is the lack of access to paid, meaningful work experience. Unpaid opportunities disproportionately exclude those from lower socioeconomic backgrounds and reinforce inequality.

During this reporting period, Digilearning made a deliberate and values-led decision to prioritise paid work experience wherever possible, including within our own organisation, recognising that fair pay is essential to dignity, access, and equity.

Paid work experience was embedded across Digilearning’s delivery model and was not treated as an optional extra. Young people were remunerated for their time, contribution, and expertise, enabling them to participate without financial hardship and reinforcing professional standards.

Paid Work Experience at Industry Events MadFest

At MadFest, young people were engaged in paid roles working on live client briefs, pitching ideas, and supporting delivery across the event. Participants worked with recognised brands, developed practical skills in high-pressure professional environments, and were paid a daily rate for their contribution. This experience strengthened employability, confidence, and understanding of industry expectations.

CASE STUDIES

Case Studies – Journeys of Social Mobility

The following case studies illustrate how Digilearning’s interventions translate into tangible social mobility outcomes.

Case Study 1: From Limited Access to Industry Leadership

A young woman from a low-income background joined Digilearning with limited professional networks and low confidence in her place within the creative industries. Through participation in the GirlRise programme and an intensive three-day bootcamp, she developed confidence, communication skills, and professional clarity.

Her progression continued through paid work experience at an industry event and culminated in attendance at Cannes Lions 2024. Following the festival, she secured ongoing mentorship and interview opportunities, significantly advancing her career prospects.

Case Study 2: Building Confidence Through Paid Opportunity

A Digilearning participant with strong creative ability but limited work experience accessed paid work at MadFest. Being remunerated for his contribution reinforced professional confidence and enabled him to participate without financial strain.

The experience strengthened his CV, expanded his network, and directly contributed to securing further paid opportunities.

Case Study 3: Alumni Progression to Global Access

A Digilearning alumnus progressed from early programme participation into international industry exposure through POSSIBLE 2025 in Miami. This opportunity expanded professional networks, strengthened leadership confidence, and demonstrated the long-term progression pathways Digilearning aims to create.

The results A YEAR That Turned Access Into Outcomes

10,000+ 203 YOUNG PEOPLE REACHED THROUGH PROGRAMMES, YOUNG PEOPLE SUPPORTED THROUGH CORE RISE, DIGIRISE & WORKSHOPS, ASSEMBLIES BOOTCAMPS, SCHOOLS & EVENTS GIRLRISE PROGRAMMES 300 DAYS 91 PAID WORK EXPERIENCE MENTOR-MENTEE MATCHED CHANGED THEIR 184 EVENT ATTENDESS AT MADFEST, CANNES LIVES LIONS, POSSIBLE, LONDON TECH WEEK

Our year in pictures

Talent is Everywhere Opportunities are not.

Report of the 2024-25

Trustees

2024 Achievements: A Year of Growth and Impact

This year, Digilearning has reached new heights in empowering young people, fostering inclusion, and bridging the skills gap. Our key achievements include:

• Impacting over 8,110 young people through RISE programs, bootcamps, career days, and school workshops.

• Running even more cohorts than 2023-24 of the RISE Career Accelerator, including an innovative compressed format that proved highly effective.

• Facilitating 100+ mentor-mentee matches and filling 103 work placements, providing invaluable career guidance and experience.

• Taking 300+ young people to prestigious events like Cannes Lions, MadFest, London Tech Week, Anthropy, Africa Fashion Week London, and Adwanted, COGX, broadening their networks and showcasing new pathways to success.

• Establishing partnerships with leading brands, creating hands-on opportunities and building robust connections between young talent and industry leaders.

• Achieving 99% career advancement among participants, with 100% stating that our programs positively transformed their lives and careers.

Building on 2024 for an Even More Impactful 2025

As we reflect on the successes of 2024, we recognise the critical role of collaboration in driving meaningful change. By partnering with forward-thinking brands and organisations, we have created life-changing opportunities for young people. In 2025, we aim to:

1. Expand our reach: Engaging even more young people by scaling our programs and events.

2. Enhance inclusivity: Ensuring representation and diversity remain at the forefront of every initiative.

3. Innovate programs: Refining program formats and integrating emerging trends like AI, sustainability, and digital transformation.

4. Strengthen partnerships: Working with brands and partners committed to making a difference by investing in the next generation.

5. 5.Measure impact: Using data and feedback to track progress, refine strategies, and maximise results.

Together with our incredible community, we’re poised to make 2025 our most impactful year yet, creating opportunities, inspiring growth, and shaping a brighter, more inclusive future.

PLANS FOR THE FUTURE

Trustees will focus on:

Strengthening long-term funding sustainability Expanding mental health and wellbeing support

Increasing regional reach

Scaling high-impact interventions responsibly

FINANCIAL REVIEW

During the reporting period, the charity’s income was primarily derived from corporate partnerships and small grant funding. Trustees are satisfied that funds were applied in line with the charity’s objectives and delivered strong value for money.

Expenditure focused on programme delivery, safeguarding, access costs (including travel and accommodation), paid work experience, and essential operational support. Investment in access was prioritised as a direct mechanism for advancing social mobility.

Trustees have reviewed the charity’s reserves position and remain mindful of future financial sustainability, recognising the importance of diversifying income while maintaining alignment with the charity’s values.

STATEMEIIT OF HNANCIAL ACTIVrnES AND ACIXIUNTS OIGIiEAANING FOUNDATION DIGILEARNING FOUNDATION STATEMENT OF FINANCIAL ACTivmES FOR THE YEAR EP4DEO Joih APIUL ZQ25 8AL4MCE SHEET AS AT 30thAPRII2015 202$ 2021 11125 IIICOMIIIG RESOUACES FIKthl As•ti Compuier ¢q￿1pMent Curnul•tiv¢ depre¢latl¢Jn 7.836 6.037 Grnnti •nd don•14on5 rece1￿$ Swndry Incom• 115.105 101.609 659 ,450 4.517 3,019 Tot•1 A•ww¢• IiS.Y64 110.059 Cyrrwl Ass•ts C•sh at bafvk IIMFIC paymenis IA.876 33 701 AESOURCfS EXKP40É0 conS￿ltan(Y ftes Soclal medla Pririiw posi, ll•ty Tf•vel and meetlw costs expenses Insuranc• A<couni•nGy foe5 Depre(hllon Other chirbt4blt txptndllu¥• Tot•1 R•Murt•s EwTh•d 57.89J 7,070 701 3,919 496 12.987 Curn•fii Il•bllhl A¢cru•ls 30.3S6 425 1.620 1,509 6,312 105,774 462 1.440 L509 706 N•1 c￿r￿n1 Asmts IU•bllltlM) I1.￿$ 701 MEf ASSETS ILIIMIIUTIESI 11.709 3.710 112.693 FUNOS Balance bro4ht lowward Surplus Idtlldtl fof ye•r Swplus Id•AthI for th• y••r FJnds brou8ht fowatd Funth tarrl•d foThv•rd 9,989 3,719 2.634 6.353 3.720 9.989 6.353 3.720 digi&ahni

DIGILEARNING FOUNDATION ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 30th APRIL 2025 Charity Number: 1186577 digi&ahni

DIGILEARNING FOUNDATION FINANCIAL STATEMENTS FOR THE YEAR ENDED 30- APRIL 2025 tents PAGES Rep￿ of the Trustees Independent examiner's rewl to Ihe Trustees Statement of Financial Activities Balance sheet Notes to the financial slatements &7 digi&ahni

DIGILEARNING FOUNDATION TRUSTEES, ANNUAL REPORT REFERENCE AND AOIAINISTRATION DETAILS Lisa Goodchihj Sofia Foslef Mary Keane•Daws(x) Ben knsph Will￿rr￿a ElesiaQad Edward>Scort STRUCTURE. GOVERNANCE AND MANAGEMEKr AppMtsneni d true•s is by th• Tntsi t)eed of the chaty. Board of Tntslees ts aUlhO￿ lo aprK¥nt new Irustees to fil OBJECTNES AND ACTMnES educatM of Ihe in th'ls ihr<x4h Ihe provis￿ ol rMkslM)ps and pladorms. trustees havo had ryd 10 the WKlaKe wued by thè digi&ahni

DIGILEARNING FOUNDATION TRUSTEES, ANNUAL REPORT - continued ACHIEVEMENTS ANO PERFORIAAMCE S•• th• rn￿. FINANCIAL REVIEW of the ¢thanty lo b• expectskn. DECLARATK)M Us• Goodchlld Trustee Dal8 27th January 2026 digi&ahni

INDEPENDENT EXAMINER'S REPORT TO ThE TRUSTEES OF DIGILEARNING FOUNDATION I r•pM M Il lh• n(wnb•r I1￿77) th• MIMI 2025 ar• wl (XA on pa9•s 4 10 7. RESPECTIVE RESPONS181LmES OF TrUSTEES AND EXAIIINER 144 01 Chwths Aci 2011 (ts Chwths Ad) th•t w KKl•wn Chty ConynmK￿ (w)der Sec1K￿ 1495Xb) ol I1￿ Chanlm Act. afKI 8ASts OF The WDEPENDEllf EXAMINER'S STATEIIENT IIIDEPENDENT EXAIAINER'S STATEMENT Rw P B Skey FCMA 26 Cl￿ry Road. Kert. BR2 8NE Date: 2f January 2026 digi&ahni

DIGILEARNING FOUNDATION STATEMENT OF FINANCIAL ACTIVITIES YEAR ENDED 30"APRIL 2025 T+X•l Fun FurwJ• Fu N¢)l•$ Incoffl• from: Grants and donallo Inlwesl R￿￿¢1 115.105 115,105 659 101.609 110059 Exp•ndltvr• on: Charilable aclJvibe• 112693 Nel Incoff￿ •nd n•1 mov•ffl•nl In fvnd• Tolal fwK13 bwwt kxward 3.719 3.719 Tolal C•Ti•d IoNMrd Th• chorfty has rK• roc¢gnffjod gakn8 Ihan Iho rnJutt3 lor the y￿1 a• I wt above. Al 8cti4rytl•s ol th• Charlty we dO￿•d 81 c(mts'Nlrg. digi&ahni

DIGILEARNING FOUNDATION BALANCE SHEET AT 30" APRIL 2025 2024 Flx•d •u•ts 1,799 3.019 Curnnt •M•ts 11.9)9 701 Toi•l Cwr•M •M•t• 701 Cuff•nt lé•bllltkn• Totsl Cwr•nl114blllll•• N•1 curnnt •M•ts (Il•billtl•• NET ASSETS 11.909 13,709 701 3.720 Fund• 13.709 3.720 13,709 3,720 Us• G¢x>dchlld Trustee digi&ahni

DIGILEARNING FOUNDATION NOTES TO THE FINANCIAL STATEMENTS YEAR ENDED 30° APRIL 2025 Accountlng Policl 1.1 Basls of Pr rallon of Fln8nclal Slatements The financial slalements have been prepared under the Charities Aci 2011 in accordance wth the 2014 version Of"ACc(￿n￿.ng and RepO￿"r￿j by Charikn"es: Statement of Recommended Practs'ce (SORP) applicable lo charities preparing their accounts in acc(Ydance wilh the FinancHI Rewling SlaThard 102 (FRS 102) applicable in th6 UK (effects'vo fr(xn 1 January 2015I"_ the Charib'es SORP {FRS 102), as amended by Update Bullets'n 1. Digilearning Foundation meels the definits.￿ of a wbli¢ benefit entity under FRS 102. 11 1$ exempt, by virtue of lis size, to include a statement of cash ftows in these financial statements. 1.2 Inccffie r nlb. All income Is recognised ¢)nce ¢anty has enb"Uemenl to the Income.11 is probable Ihal the inuffie will be r•cth'vod and amount ol inciNM iec•ivable n be m¢as•Jr¢d rellably. Trjiture Liabilities are recognised as expendrture as soon as there Is a legal (Y conslnjcb've Obl￿allon Committi￿ the tharity to ihat expendilure.11 is rKobable Ihal seluemenl will be requlred and Ihe amounl ol Ihe obligation can be n￿asured reliably. All expenditur¢ is a¢eounted for M an accruals basis. All expenses induding support costs and governance are alkKaled or apportloned to the appl￿blO expenditur• h•adif¥as. 1.4 Unrestricied lunds Unrestricied furKIs can be used in a(tordance wilh Ihe charitable obJe(s at Ihe discretion of Iho Trustogs; reslnctod fur¥Js are sub￿Cl to reslrictl￿S impos•d by Ihe donor. Th• Chanty •mployed rts R•vd wr￿0Th Cartw to cwry oul lh• ot1x￿ the thuith dLThig Ihe yeai. The ThJmb8r ol omployees dqThg the year w88 a8 bl(M8: 2025-02024-0 No •nykwe remunoralx)n to mthè £60.IX)O in •Dlh•r y•w. digi&ahni

DIGILEARNING FOUNDATION NOTES TO THE FINANCIAL STATEMENTS YEAR ENDED 30" APRIL 2025 2 Exp•ndhur• on ch•rfi•bl• 4Cllvttl•• 2024 57.893 7.070 589 Sodal med 3.919 12.987 794 462 1.440 IT costs InsurwK 425 1.620 6.312 digi&ahni