ANNUAL REPORT 2021
How Many Elephants
UK Registered Charity111862381
gulp@howmanyelephants.org
www.howmanyelephants.org
HOW.MANY ELEPHANTS

Extinction
means foreve
Endangered
means act now
Holly B
WWW.Ho￿,MANyELEPH￿NTS.DAG

WHAT'S INSIDE
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolation. Let's work together.
Our Vision
Our Objectives
Letter From The Chair
Projecrs
Grants Awarded
The Board
21 Thingswe Did Better in 2021
Get Involved
2021 & Beyond
Finance5
Treasurers Report
Statement of Financial Activities
Independent Examiner's Report
21
23
31
33
34
35
36
42
Below.. The '96 Elephants a Day, Necklace has won five design awards so far. Designed and made
by the founder of How Many Elephants and designer, Holly Budge, in vegetable ivory to show the
daily poaching rate currently in Africa. Holly uses design as a powerful communication tool to
bridge the gap between scientific information and human connection.
WWW.Ho￿,￿ANYE[EpH￿MTs.oAG

OUR VISION
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolation. Let's work together.
We are a small organisation with a big mission.
We are raising awareness of the African elephant
crisis- 96 elephants are poached each day.
We are educating a global audience about the
devastating impacts of the ivory trade.
We are champlonlng female rangers on Ihe
frontline.
We are using design as a powerful
communication tool.
PROGRAMME: DIRECT ACTION
We are bridging the gap between scientific data
and human connection.
We are visualising data in a non-gory and non-
political way.
We are storytellers with great stories to tell.
We're a passionate bunch dedlcated to making
real life impact.
Our three key programmes..
PROGRAMME: AWARENESS
DIRECT ACTION
AWARENESS
EDUCATION
often overlapping but having these key programmes
helps guide our vision, and our work and measure
our impact.
PROGRAMME: EDUCATION
WWW.ROWMANYELEPHANTS.ORG

OUR OBJECTIVES
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolation. Let's work together.
WE support the UN Sustainable
Development Goals (SDG'S)
GENDER
EQUALITY
How Many Elephants aligns with the UN
Sustainable Development Goals, designed
to 'achieve a better and more sustainable
future for all" by 2030. We specifically align
with the following goals:
Champion and 5UPPOrt
female wildife rangers
SUSTAINABLE
DEVELOPMENT
ALS
Wlth many rural women still
denied education and jobs, with
limited opportunities in trade,
industry and government, the
female ranger movement is a big
step forward for gender equality.
GIMDER
EQUALITY
PARTMEISMIPS
t4]￿8
17
PARThERSHIPS
FOR ThE GDALS
ON LAND
Help protect elephants
Form meaningful partnerships
Few people know 96 elephants are
poached each day for their ivory, That's
a whopping 35,000 elephants a year! At
this rate, the Afrlcan Elephant in the wild
could be extinct within the next decade.
The sparks start flying when passionate
and l ike-minded people join together.
How Many Elephants aligns with the UN
Sustainable Development Goal. No. 17-
Partnership's for the Goals.
WWW.HOWMANYELEPHANTS.ORG

This is what one day
of poaching in Africa
looks like
WWW.ROWMANYELEPHANTS.ORG

This is what
extinction
looks like.
WWW.ROWMANYELEPHANTS.ORG

LETTER FROM CHAIR
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolotion. Let's work together.
Through the ever-changing world we're all trying to navigate, and the challenges many face, we at
How Many Elephants remain positive that we are achieving our objectives - to inspire, educate and
act to make a difference to rangers, landscapes, wildlife and communities in Africa.
We continue to raise awareness of the African elephant crisis through our design-led campaign
and su pport direct-action projects in Africa. This year, grants have been awarded to The Black
Mambas in South Africa, Akashinga. National Park Rescue and Victoria Falls Wildlife Trust in
Zimbabwe and the Mara Elephant Project in Kenya.
Despite the many challenges of living through a pandemic, 2021 has been a year of innovation,
education and inspiration. Let's start with innovation - On June 23rd 2021, we launched World
Female Ranger Day as a global awareness day to celebrate and support female wildlife rangers.
We made the decision to spotlight African female rangers for 2021 but, in fact, ranger teams from
around the world got involved. It's been fascinating and inspiring to hear the stories of rangers in
Venezuela, China, India, Sri Lanka, Tasmania, Australia, Scotland, the list soes on. We were also
overwhelmed {and completely thrilled1} with the amount of media attention we received around
the day. For the first time, we brought together female rangers from different African countries on
BBC Woman's Hour. Times Radio and BBC Conversation, to mention a few. to share far and wide
their remarkable work in protecting wildlife and wild spaces.
What has come to light more than anything is that even though these women may be on different
sides of the planet, thelr needs and challenges are very similar. We have been working hard to
raise awareness and funds and build connections to help make a difference.
Next up is education. I was delighted to be invited to A World For Travel Forum in Evora, Portugal
to deliver a keynote talk on the 'Crossroads of Conservation and Travel. and the need for cross-
sector collaboration. I was the only representative there from a conservation NGO, and it was a
prlvilege to address 350 In-person delegates and 50,000 onl ine. Additional ly, It was a greac honour
to deliver an online talk, by lan Red mond OBE'S invitation no less, to 120,000 delegates,
predominanrly In China.
2021 has been a year of Inspiration. I was fortunate to fit In a three-week trlp to Kenya and South
Africa in November. In Kenya, I spent time with the Mara Elephant Project Rangers and also with
Big Life Foundation. I had the privilege of patrolling with both of these teams on the front line and
being part of two ambush operations, one resulting in a bushmeat poacher arrest.15pent a
wonderful week with The Black Mambas in South Africa, our long-term partr)ers at How Many
Elephant5. It's alway5 a pleasure to see first-hand where our hard-earned funds are being spent
and the impact they are making.
To see the work and the effort that is happening'on the ground" in Africa is phenomenal. The
dedication of the rangers, the tireless work ethic of the management and their iron will to make a
difference. despite al I the challenges Covid-19 has brought, drive me forward to continue
promoting their work and raising funds. Inspired, yes!
WWW.ROWMANYELEPHANTS.ORG

LETTER FROM CHAIR
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolotion. Let's work together.
The Blgger Plcture
In 2020. the global economy collapsed with the outbreak of Covid-19, thought to have originared
from a wild animal. l ask you today to consider what we have learnt from the pandemic. Hopefully,
we have learnt that no problem is too far away not to affect us. Whether we are talking about climate
change, biodiversity105s or Covid-19, it all demonstrates our fragile relationship with nature. It affects
us all ultimately.
The pandemic has shown the importance of working together and how quickly we can mobili5e,
adapt and change when we have to. We have been working hard to form long-term partnerships with
organisations in the volu ntary, public and private sectors and are continuing to build relationships
with ranger teams and NGOS in Africa and beyond.
Public Benefit Statement
We are focused on supporting the preservation of African elephants in the wild for the current and
future generations to come, As a result of poaching (both bushmeat and the illegal wildlife trade) and
the destruction of their natural habitat, African elephants are at seriou5 risk of becoming extinct in
the wild. This is not just an envi ronmental issue, we depend on biodiversity for our own survival.
Education and awareness are key to changing attitudes and behaviour towards the ivory trade. We
are also focused on 5UPPOrting frontline rankTpr
Trustees
As ever, our trustees continue to work hard to steer How Many Elephants, strategic direction through
uncertain times. l am very grateful for our trustees, wisdom and thoughtfulness, who help us look at
the bigger picture and how we might respond. So, to all the trustees, thank you for your contribution
to guiding the charity and ensuring that our governance and leadership will continue to Pf ovide a
professional and multi-skilled trustee board.
Moving Forvvards
We will continue to work hard to raise awareness, provide education and support direct action
initiatives in the fight to save the African elephants and support rangers on the front line.
To all our loyal supporters, a heartfelt thank you, we could not achieve what we do without you.
Holly Budge
Founderl Chair
WWW.ROWMANYELEPHANTS.ORG

CAN MAKE A DIFFERENCE
HOW.MANY.ELEPHANTS
WWW.ROWMANYELEPHANTS.ORG

PROJECTS
HOW.MANY.ELEPHANTS
PROGRAMME: DIRECT ACTION
Shinin8 a Light on
Female Wildlife
Rangers in Africa
JUKE 23
WVRLD
FEMALE
RANGER
DAY
PROGRAMME: AWARENESS
PROGRAMME: EDUCATION
FUNDS RAISED: ONGOING
WORLD FEMALE RANGER DAY
The global media picked
World Female Ranger Day
up and we achieved a reach
of over 366 mllllon vlewers
In our flrst year.
GLDBAL
We launched World Female Ranger Day this year on lune 23rd.
This ground-breaking global awareness day celebrates and
su pports female wildlife rangers worldwide. with a spoilight on
Africa in this first year,
ESI news
TIM&SI,Anic
These women are bold, changlng the game and pavlng the
way for wofflen to Stand along51de men at the forefront of
onservation. but they need allies.
WOMAN,
HOUR
World Female Ranger Day marked the first time that female
wildlife rangers have been recognised colleciively on a global
platform, to tell their stories, have access to peer support, offer
and receive advice, and share knowledge.
As champions of wildlife conservation, role models, educators
and as beacons of hope, female rangers are not only
transforming attitudes towards the role of women in Africa and
beyond but are a150 showing the capabilities and succe55 of
fema les in traditionally male roles.
TPIAVIiL+
Lal•UH
MAtsAklNE
Less than I l % of the global wildlife ranger vvorkforce is female.
With vvomen being natural communicators, protectors and
investing their earned income in their families, bringing gender
equity and equal opportunity into the workforce enhances
conservation efforts and relationships within communities.
NIWS
WWW.ROWMANYELEPHANTS.ORG

PROJECTS
HOW.MANY.ELEPHANTS
PROGRAMME: DIRECT ACTION
PROGRAMME: AWARENESS
GRANT AWARDED: £2540.26
WVRLD
FEMALE
RANGER
AWARD
WORLD FEMALE RANGER AWARD I
KENYA
2021
As part of World Female Ranger Day, we launched the
World Female Ranger Award to give international
recognition to a female ranger who has shown dedication
and commitment to protecting wildlife species.
We are delighted to announce that the first-ever
recipient of the World Female Ranger Award has been
glven to Caren Yegon Cheptoo. a Mara Elephant
Project IMEP) Ranger deployed with the Sheldrick
Wlldllfe Trust Mau De-snarlng Unlt.
"Thank you to How Many
Elephants for
acknowledging our
rangers, important work"
Tasked with protecting the vitally important Mau Forest in
the Greater Mara Ecosystem, Caren and her ranger team
combat habitat destruction, poaching and conflict in their
area of patrol.
Marc Goss
CEO
Mara Elephant Project
Through this award, we want to shine a light on female
rangers work in the field, and MEP is extremely honoured
that Caren Is the inaugural recipient. Caren alongside the
entire MEP ranger team all received an end-of-year bonus
for this accolade.
PIOJECT
WWW.ROWMANYELEPHANTS.ORG

PROJECTS
HOW.MANY.ELEPHANTS
PROGRAMME: DIRECT ACTION
PROGRAMME: AWARENESS
PROGRAMME: EDUCATION
ARGET: £73.000
X GlobalGiving
HELP SUPPORT FEMALE RANGER TEAMS IN AFRICA
AFRICA
The aim of this ongoing fundraising campaign on
GlobalGiving is to raise funds for female ranger teams
in Africa.
The female ranger movement15 gatherlng momentum.
Nyaradzo, Fellcla and Talent are all women who Ilve In
dlfferent countrles but have a common goal as female
rangers to protect wlldllfe.
'Having spent time on the
front line with multiple all-
female anti-poaching units
across Af rica, it's evident
why the female ranger
movement is picking up
such momentum. These
women are proving highly
successful at patrolling as
well as easing local tension
and strengthening
relationships within their
communities."
Many have suffered from abuse, marginalisation, illness
and extreme poverty. Becoming a ranger has empowered
them, and made them bre3dvvinners and posltive role
models in their communitie5 and to women around the
world.
How Many Elephants support the brave women that are
protecting the natural world but they need our help.
Holly Budge
Founder
How Many Elephants
WWW.ROWMANYELEPHANTS.ORG

PROJECTS
HOW.MANY.ELEPHANTS
PROGRAMME: DIRECT ACTION
PROGRAMME: AWARENESS
PROGRAMME: EDUCATION
USING SOLAR POWERED WIFI TO TEACH RURAL
AFRICAN CHILDREN TO CONSERVE WILDLIFE
SOUTH AFRICA
The aim of this project was to raise funds for our direct action
partner, The Black Mambas, to purchase solar-powered WiFi to
support their educational programme, The 8ush 8abies, at their
resource centre in the Maseke Village community.
"I want to express our
gratitude to How Many
Elephants, for the wonderful
kindness and generosity
shown toward5 the Black
Mambas and Bush Babies.
The recent donation for the
installation of WiFi and solar-
power has placed our
program on the cutting-edge
of community upliftment and
conservation education. I do
not think any of us could
have imagined the added
value this project would
bring to the work of the
Black Mambas and Bush
Babies."
The Bush Babies programme interacts with 1300 primary-school
chl Idren in Ihe local Iribal communlties on the borders of the
Balule Nature Reserve. The programme teaches these children
how to conserve the local wildllfe and thelr narural herirage. It Is
critical for personal growth that these children become part of the
global commu nity. The addition of WiFi wil I give them access to
online learning resources, transforming the course delivery, scope
and impact. These children are changemakers of tomorrow but
need the right tools today to educate and inspire others in their
community, and beyond.
Our $SOOO USD target was exceeded, thanks to the support of
over 200 international donors. With these fund5, wifi has been
installed. a web camera and Bluetooth speakers. This technology
truly has made a difference in their centre: they have watched
educational movies with the children, done activities with music
through Bluetooth during the load shedding which happens a lot
in south Africa, and had online meeiings.
Craig Spencer
MD
Transfrontier Africa
WWW.IIOWMANYELEPHANTS.ORG

PROJECTS
HOW.MANY.ELEPHANTS
PROGRAMME: DIRECT ACTION
•pTrpp•
PROGRAMME: AWARENESS
*•pr•p
*pp
PROGRAMME: EDUCATION
UNDS RAISED: £3000
POP-UP EXHIBITION & TALK
UK
Sponsored by..
On December 14th11 5th, we hosted festive evenings at The
Light Room in Alresford, Hampshire, UK.
TTnANTTh A
The Pfarl ofAfrirq
Both evenings, kindly sponsored by the Uganda Tourism Board,
were well attended, with fizz, gin and canapes to boot.
Our founder, Holly Budge, gave a short talk and showed some
of her nail-biiing video clips from the summit of Everesr 10
patrolling with rangers teams in Africa.
Guest5 browsed our highly curated collection of elephant-
inspired art and gifts from our talented collaborators.
Cre&ii.. Top right.. Budge. Bottryn row. from ￿ffL NJn¢y T$thelncr.SilverfLxJ Gin, Mulberry Mongoose
WWW.ROWMANYELEPHANTS.ORG

GRANTS AWARDED
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolation. Let's work together.
T ACTION
THE BLACK MAMBAS
SOUTH AFRICA
"How Many Elephants (HME) have been roi51ng[undsfor our '8lack Mamba'Antl-
PoL7ching RL7nger5 for severalyears. Our operation5 ht7ve been impacted due to
Covid-79 but the resilience and determinution of Holly Budge and HME have been of
greot comfort in these difficult times. Their creativity. skills and ideas have no limits.
The closure of events impacted their charityfundraising activitie5, but they never
gave up. HME used the lockdown period to pivot their entire operation by using
technolggy to lounch the first World Femole Ronger Week. A most impre55ive.
original, far-reaching t7nd sustainable ct7mpoign thot celebrote5female rangers in
Africa and worldwide whilst providing rhe globalfundraising technology needed to
oddre55 the lack offunding due to global travel restrictions.
The World Femole Ronger Doy platform is straighrforword to use.. we ore impressed
with the level of detail, resources thoughtgiven into creoting thi5 compaign. The
scalability and potentiolfor World Female Ranger Day know no bounds.
HME 5 recent grant to U5for the installation of WiFi and 501ar power ha5 plaied our
program on the cutting edge of community upliftment and conseNGtion education.
I do not think any of us could hove imogined the added value this project would
bring to the work of the Black Mamba Rangers. Congratulation5 to HMEfor never
giving up on theirgool to use their creative skills to help us with our mission.
Craig Spencer
Founder
CreOit%' (Frorn left) Julki Guntherxl ILin Gudfrey.
WWW.ROWMANYELEPHANTS.ORG

GRANTS AWARDED
HOW.MANY.ELEPHANTS
MARA ELEPHANT PROJECT
"Mara Elephant Project (MEPJ ond How Many Elephont5 are excited to onnounce
that the first-ever recipient of the World Fen7ale Ranger Doy A ward ho5 been given to
Caren Yegon Cheptoo, an MEP ranger deployed with the Sheldrick Wildlife Trust Mau
De-snoring Unit. Tosked with proteciing the vitally importont Mou Forest in the
Greoter Mara Ec05yStem, Caren ond her ronger team combat habitut destruction,
poaching and conflict in their orea of patrol. World Female Ranger Day wants to
shine u light on femole ranger5, work in the field, and MEP is extremely honoured
that Caren is the inaugural recipient. Caren, alongside the entire MEP ranger team,
received an end-of-year bonus for this accolode. Thankyou to How Many Elephants
for acknovvledging our rangers, important work.,
Marc Goss
CEO
orn left) Arnish ChagaD
WWW.IIOWMANYELEPHANTS.ORG

GRANTS AWARDED
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolation. Let's work together.
PROG
&: DIRECT ACTION
'irf
AKASHINGA
ZIMBABWE
"Desplte the pondemlc, In 2027 we ran a toial of 208 operatlons In the areas we
protert and deploy patrol mi55ion5. As a result of 5ucce55fully executing these
operations, we were able to contribute to a total of 35 7 arrests, confiscote 17 illegal
weoponsfrom poachers, destroy 34 Ikm of illegal monofilomentfishing netfound
olong the Zambezi Valley ond impound 99 boats."
Damlen Mander
Founder
CreOit%' (Frorn left) Brent StsrloD, Ht>lly ￿￿￿e
WWW.ROWMANYELEPHANTS.ORG

GRANTS AWARDED
HOW.MANY.ELEPHANTS
VIC FALLS WILDLIFE TRUST
'As we bidforewell to 202 7, 1 would like to thonkyou on behalf of our team for bringin
hope, support, andfriendship during another unporolleledyear of chollenge5 and
accompli5hmentS.
Victoria Fa115 town was upgraded to city Status in 2021. Depending on future urban
development plans, this will likely havefar-reaching impacts. Manyfamilies can't afford
to occess electricity. rhese households hove turned to illegol timber collection os rheir
primaryfuel source to the tune of 2 tonnes of timber per day illegally collected out of
our hardwoodforests. Vic Falls Wildlife Trust will be providing "rocket stoves" to these
hou5ehold5, which mostly require u third of the amount of gio55, leuves, twig5 -
rather than wood. We hope to try and help protect ourforests and help peoplefind
better development solutions.
Pooching ond snaring will continue to risefor at least thefirst six months of 2022 due
to the continued impocts of the pondemic.. high unemploymen¢ o slow tourism
recovery, andfood in5ecurity.'
Jesslca Dawson
Executive Director
WWW.IIOWMANYELEPHANTS.ORG

GRANTS AWARDED
HOW.MANY.ELEPHANTS
NATIONAL PARK RESCUE SP
MATIONAL PARK
RESCUE
"Thefundsfrom How Many Elephants wlll be used to refurbish the living quarte
ourfemole community 5COUt5, providing them with new bedding, pt7int and any
other necessary Items to improve their home environment. The remainingfunds will
be allocoted towords fuel ond rotionsfor both of our community scout teoms. Our
SCOUt5 each spend over 20 doys per month on patrol. and they and their vehicle5
needfuel in the tonkl"
Niall Mccann
ConseNation Director
WWW.IIOWMANYELEPHANTS.ORG

THE BOARD
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolation. Let's work together.
"Il'"d,iJ HOLLY BUDGE
Founder/ Chair
Be inspired to think big when you meet Holly Budge. Her passion,
purpose and self-belief are contagious. She's a world-class adventurer
with a couple of world records under her belt, incl uding being the first
woman to skydive Everest and race 1 OOOkm across Mongolia on semi.
wild horses. She recently climbed to the summit of Everest and has
raised over £400K for charities. She doesn't stop there. Her passion for
elephants and educacing a global audience about the ivory trade is
evident through her multi-award-wi nning charity, How Many Elephants,
Holly is gaining momentum quicker than a charging herd of elephanLs,
both in the world of conservation and as a keynote speaker.
BARRY PAGE
TreJsurer
Barry's interest in wildlife conservation has evolved alongside his
corporate professional career, du ring which he held a number of
senior management positions for some of the leading Professional
Consulting firms, including Pwc and Ernst & Young IEYI. Working
and living across a number of continents over the last 30 years
enabled him to explore the natural environment of many countries
in his spare time, which cultivated a particular love of Africa and
India. He was really excited when asked to join the Board having
never forgotten the day he saw his first African Elephant in its
natural environment in 2006.
MARTIN DANCY
Trii.%lve
Martin had no hesitation in supporting How Many Elephants
as a Trustee in 2019 as he share5 Ho51y'5 passion for both wild
and domestic animals. Martin has a wealth of experience as
an entrepreneur and bring5 his wisdom and guidance to the
charity. Martin semi-retired to New Zealand in 2002 operating
National Saddle Centre NZ until recently and now enjoys his
sma11 beef, sheep and olive oil farm North of Auckland, with
his horses and three Great Danes.
WWW.ROWMANYELEPHANTS.ORG

Save the
elephants and
then you save
yourself.
Mark Shand

21 THINGS WE DID BETTER IN 2021
Everything is connected. Nothing exists in isolation. Let's work together.
#01
WE LAUNCHED
WORLD FEMALE RANGER DAY!
Wow! What a buzz World Female Ranger Day on
June 23rd created! The day was about raislng
awareness and funds for female rangers, with a
spotlight on Africa this year. It was the first
awareness day to celebrate and support female
wildlife rangers a nd provide a platform to share
their stories, access peer support and share best
practice.
WIJRLD
rEMALE
ANCEP
DAY
#02
'WE' DID THE LONDON MARATHON
As If securing a place the London Marathon In
our first year wasn't exciting enough, our official
How Many Elephants runner, Louise Lamb, did a
brilliant run and raised £2,736.25. Well done
Louisel
176
#03
DID SOMEONE SAY AWARD WINNER7
We're delighted that our founder Holly Budge
received two Stevie Awards for Women in
Busine55, including'The Most Innovative Woman
of the Year in Non-Profit' and 'Female Thought
Leader of the Year In Non-Profit'.
WINNER
otLtLlf BUDGE
WWW.ROWMANYELEPHANTS.ORG

21 THINGS WE DID BETTER IN 2021
Everything is connected. Nothing exists in isolation. Let's work together.
#04
GRANT AWARDED TO AKASHINGA
We awarded £2,023.50 to Akashinga, an
all-female ranger team in Zimbabwe, to buy
equipment and uniforms to make sure they
could continue with their vital anti-poaching
work.
#05
WE EXHIBITED IN PORTUGAL!
It wa5 an honour to be commi55ioned to create
a bespoke Herd of Hope Artwork for H.E. Rita
Marques, Secretary of State for Tourism in
Portugal & present it to her on the main stage at
A World For Travel Forum in Evora, Portugal..
#06
GRANTS AWARDED TO BLACK MAMBAS
We have awarded grants to the value of
£6,307.06 to the Black Mambas in South Africa
to help them continue their vital work,. Uplifting
communities, empowering women and
protectlng wildllfe.
WWW.ROWMANYELEPHANTS.ORG

21 THINGS WE DID BETTER IN 2021
Everything is connected. Nothing exists in isolation. Let's work together.
#07
GRANT AWARDED TO VFWT
We are delighted to support the vital work of
Victoria Falls Wildlife TrusÈ,' They rescue,
rehabilitate and release wildlife harmed by
people. Plus. study wildlife to find scientific
solutions for long-term conservation. Our grant
of £942.37 wa5 doubled by a match funder.
#08
WE HAD A POP UP EXHIBITION!
To get in the Christmas mood, we popped the
champagne corks as our wonderful in-person
supporters admired the work of the seven
creatives we collaborated with, and £3000 was
ralsed for our dlrecr-actlon partners.
#09
WE VISITED KENYAI
Founder, Holly Budge, visited the Mara
Elephant Project and Big Life Foundation
in Kenya to see first-hand the impact
they are m3king.on the ground"
Both of these organisations are doing
brilliant and vital work.
WWW.ROWMANYELEPHANTS.ORG

21 THINGS WE DID BETTER IN 2021
Everything is connected. Nothing exists in isolation. Let's work together.
#10
WE TIDIED THE STOCK ROOM! (AGAIN)
One of the positives of being in lockdown
was havlng more time to do jobs like tidying
the How Many Elephants HQ and stationery
stockroom!
Ir iiin?i L
WE'VE BEEN TALKING.. ALOT!
We've been dolng lots of live land vlrtual) talks
and podcasts (well Holly hasll, spreading the
word about our charity and the impact it is
making through awareness, education and
on the ground in Africa.
#12
WE COLLABORATED WITH CREATIVES
We love working with a diverse group of
creatives. One of our faves is the talented
photographer, Amish Chhagan.
"This is not o businessfor me, it IS Port of a
revolution to protect the planet and its wildlife
inhabitGnts using the mosr powerful weopgn
l own- my comero."
WWW.ROWMANYELEPHANTS.ORG

21 THINGS WE DID BETTER IN 2021
Everything is connected. Nothing exists in isolation. Let's work together.
tJtJt4 YOUR GUIDE TOA WILD SUMMER
#13
GOT FEATURED IN BBC WILDLIFE
NoW:p/ ,.
We felt honoured to be featured alongside
lan Redmond and Sean Willmore in this
article about the vital work of wildlife
rangers.
THE
SCI
COL
CHAN
#14
THE EXPLORERS CLUB, NO LESS!
Our founder, Holly Budge, has accepted
membership at The Explorers Club. With only
3.Sk fnembers globally, including Jane Goodall, it
is such a privilege to be part of an iconic
Instliutlon known for Its advancemenr of fleld
research, scientific exploration and resource
conservation.
#15
GRANT TO NATIONAL PARK RESCUE
We donatèd £2000 to National Park Rescue
thanks to our supporters who have helped keep
their vital conservation work goi ng. Their rangers
and community scouts work tirelessly on the
ground to protect the wildlife, and we are proud
to call them our partners.
WWW.ROWMANYELEPHANTS.ORG

21 THINGS WE DID BETTER IN 20
verything is connected. Nothi
Xlsts in
tion. Let's work together.
#16
LIVE ON BBC WOMANS HOUR
WOMAN'S
HOUR
We were overwhelmed land completely
thrilled!) with the incredible amount of
media attention we received around World
Female Ranger Week. The remarkable work
of the female rangers was shared far and
wide, amplifying our mission to make this a
global initiative to support female rangers
around the world.
#17
LIVE ON NEWS CENTRAL
NEWS
Founder. Holly Budge. spoke on News
Central Tr about why the female ranger
movement in Africa is picking up such
momentum and how the lack of tourism
due to Covid.19 has impacted their
work.
CENTRAL
#18
WE PARTNERED WITH...
We are delighted to have partnered up with the
Uganda Tourism Board who kindly sponsored
our Christmas Pop-up Shop and Exhibition at
The Light Room, in Hampshire UK.
WWW.IIOWMANYELEPHANTS.ORG

21 THINGS WE DID BETTER IN 2021
Everything is connected. Nothing exists in isolation. Let's work together.
•IAII
#19
WE SOLD LOTS OF STATIONERY
Our vibrant handmade stationery collection
has a purpose beyond looking fabulousl
Each sale champions and supports female
wildlife rangers working on the front line of
wildlife conservation in Africa.
WORLD
SERVICE
#20
WE ORGANISED A BBC CONVERSATION
Two female rangers- T5akane Nxumalo from The
Black Mambas, South Africa, and Lisa Siamusantu
from Kufadza. Zambla, talked abour their work
protecting wildlife and empowering women.
theconversation
#20
WE STAYED POSITIVE
Navigating the charity space has been a challenge.
Covid-19 ha5 demonstrated that nothing exists in
isolation and everything is connected. Whether
we are talking about climate change, biodiversity
loss or Covid-19, it all relates to our fragile
relationshlp wlth nature.
Happy
WWW.ROWMANYELEPHANTS.ORG

If you want to
fast, go alone.
If you want to go
far, go together.
African Proverb

HOW TO GET INVOLVED
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolotion. Let's work together.
Join our herd on social media to help LSS spread awareness
Donate online at www.howmanyelephants.org. Every little bit helps make a difference.
Fundralse. Have a birthday comlng up? Fancy a challenge? Create your very own fundraising
page on www.worldfemalerangerday.org
Partner wlth us- We believe long-term strategic partnerships are essential. Contact us at
gulp@howmanyelephants.org to find out more.
Collaborate wlth us- Are you a designer, artist, photographer, writer, scientist, politician,
teacher, student, a business owner? If you have passion, ti me and skills, we'd love to hear
from you.
Leave a legacy- Your donation makes a huge difference to the future survival of African
elephants and the rangers protecting them.
Become a volunteer- We know from experience that when passionate and like-minded
people joi n together, the sparks start flying. If you have a burning desire to offer your lime
and skills. we have a number of exciting roles for you.
Slgn up for our newsletter online at www.howmanyelephant5.org
Request a speaker for your next event. Contact us at gulp@howmanyelephants.org
Buy our merchandlse- buy our beautiful handmade stationery and artwork. Each sale
supports direct-action projects in Africa.
WWW.ROWMANYELEPHANTS.ORG

The journey
of a thousand
miles begins
with one step.
Lao Tzu

2021 AND BEYOND
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolation. Let's work together.
The non-profit sector is certainly challenging right now. But what we do know 15 that our
dedication and p355ion for ou r valuable contribution to elephant conservation in Africa and to
rangers working on the front line has not changed. We look forward to 2022 with bright eyes and
warm hearts to continue supporti ng our wonderful di rect action partners.
Our areas of interest for grantmaking going forwards will include..
anti-poaching inltiatives and actlvirles
community outreach programmes
conservaiion-relared acrivities and prolecrs
research relating to conservation
Iralning
education
public awareness inltiatlves
We are beyond excited to build on the success of World Female Ranger Day and launch World
Female Ranger Week onjune 23-30th. One day simply wasn't enough time to cover the many
inspirational stories that we have found or that have found their way to us. This week-long event
will be dedicated to female rangers around the world, who can share their stories and raise
funds on our platform.
Stay up to date with our campaign news at ww.howmanyelephants.org and once again,
thankyou to all our loyal supporters.
WWW.ROWMANYELEPHANTS.ORG

FINANCES
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolation. Let's work together.
EXPENSES BY PROGRAMMES
Educaiion
24.696
Direci Action
45 796
PROGIIAMME: DI
ACTION
Awarenes5
29.791
pr ff * p
EXPENSES BY TYPE
PROGRAMME: AWARENESS
Merchandise
5.9
ConsLJltancy
8.7%
Core Adrnin & IT
5.6
Programmes
79.89b
PROGRAMME: EDUCATION
WWW.ROWMANYELEPHANTS.ORG

TREASURER'S REPORT
HOW.MANY.ELEPHANTS
Everything is connected. Nothing exists in isolation. Let's work together.
As a charity with a small team of Trustees, a great deal was achieved while keeping running
costs to an absolute minimum, with core admin and IT costs at 5.6%. The majority of money
raised180961 went directly to supporting the CharIt￿S three programmes, of which 461Yo went
directly to the programme supporting direct-action partners working in the field. With 25%
and 30% targeted on our Education and Awareness programmes respectively. Grants were
given to a greater number of Direct-Action groups in 2021 than in the prior year, with
support given to Akashinga, Conservation Lower Zambezi, Cottars Wildlife Conservation
Trust, Mara Elephant Project, National Park Rescue, The Black Mambas and Victoria Falls
Wildlife Trust.
Despite another challenging year of raising money for wildlife-related initiatives, the charity
had a good second year and, as an indicator of stability and growth, exceeded the Charity
Commission's income threshold over which an Independent review is requi red of its finances
and governance. The majority of income was generated via various fundraising initiatives,
with other significant contributions coming from direct donations and merchandise sales.
The aim for the coming years is to continue efforis to promote all these channels of income
while also applying for grants from charitable trusts and foundations,
Again, none of the Trustees received any form of remuneration or reimbursement of
expenses they incurred during the year. The charity's Risk Register was maintained and
updated as necessary throughout the year, which incorporates fi nancial-related
considerations. The level of Reserves continues to be monitored and has run at a level
necessary to cover core admin and overhead running costs for at least six months.
The expenditure across the three programmes, Direct Action, Awareness and Education has
been managed prudently and is very much dependent on the levels and timing of fundins
received from across the various income streams.
The Board are planning to enhance it5 level of budgeting and forecasting in the next year,
a direct result of its level of confidence in raising higher levels of donations, thereby enabling
it to increase its activities across the th ree programmes. The net loss reported from
expenditure exceeding income of £6,633.55 for the year was more than covered by the
positive carry forward from the prlor year. and the charity ended the year with total cash on
account holding totalling £4,012,85 at the end of 2021.
The charity ended the year in a strong position to continue into 2022, having made a positive
contrlbution to Its Objects and delivered across its three princlpal programmes. A continued
focus on minimising core running costs and good governance have set the foundations for
continuity and the abllity to make a positive difference In promoting the conservation of
vvildlife for future generations.
Barry Page
Treasurer
WWW.ROWMANYELEPHANTS.ORG

## **STATEMENT OF FINANCIAL ACTIVITIES (INCORPORATING THE INCOME AND EXPENDITURE FOR THE YEAR ENDED 31 DECEMBER 2021** 

|**Notes**<br>**Income**<br>Donations<br>**2**<br>Other income<br>**3**<br>Investment income<br>**4**<br>**Total Income**<br>**Expenditure**<br>Charitable activities<br>**5**<br>**Total expenditure**<br>**Net income/expenditure**<br>Transfers between funds<br>**Net movement in funds**<br>**Reconciliation of funds:**<br>Total funds brought forward<br>**Total funds carried forward**|**Unrestricted**<br>**Funds**<br>**£**<br>**Restricted**<br>**Funds**<br>**£**<br>**2021**<br>**Total**<br>**£**<br>50,164<br>10,663<br>60,827<br>3,731<br>-<br>3,731<br>1<br>1<br>53,896<br>10,663<br>64,559<br>59,659<br>10,663<br>70,322<br>59,659<br>10,663<br>70,322<br>(5,763)<br>-<br>(5,763)<br>-<br>-<br>-<br>(5,763)<br>-<br>(5,763)<br>5,646<br>-<br>5,646<br>(117)<br>-<br>(117)|**Unrestricted**<br>**Funds**<br>**£**<br>**2020**<br>**Total**<br>**£**<br>58,980<br>58,980<br>856<br>856<br>1<br>1|
|---|---|---|
|||59,837<br>59,837|
|||54,191<br>54,191|
|||54,191<br>54,191|
|||5,646<br>5,646<br>-<br>-|
|||5,646<br>5,646<br>-<br>-|
|||5,646<br>5,646|



All transactions are derived from continuing activities. 

All recognised gains and losses are included in the Statement of Financial Activities 



## **BALANCE SHEET AS AT 31 DECEMBER 2021** 

|**Notes**<br>**Current Assets**<br>Stock<br>**7**<br>Cash at bank and in hand<br>**Creditors: amounts falling due within one year**<br>**8**<br>**Net Current Assets**<br>Net Assets<br>**Funds**<br>Unrestricted Funds<br>**10**|**2021**<br>**£**<br>**£**<br>1,650<br>4,013<br>5,663<br>(5,780)<br>(117)<br>£(117)<br>(117)<br>£(117)|**2020**<br>**£**<br>**£**<br>-<br>10,646<br>10,646<br>(5,000)<br>5,646<br> £<br>5,646<br>5,646<br> £<br>5,646|
|---|---|---|
||5,663<br>(5,780)|10,646<br>(5,000)|
||||



The financial statements were approved by the Board and signed on its behalf by: 


**Holly Budge Chair** 

**Date: 26.10.22** 

**The notes on the following pages form an integral part of these financial statements** 



## **NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021** 

## **1 Accounting Policies** 

## **1.1 Charity information** 

How Many Elephants is a charity registered in England. The registered office is The Light Room, The Old Chapel, The Dean, New Arlesford, Hampshire, SO24 9BQ. 

How Many Elephants meets the definition of a public benefit entity under section 34 of FRS 102. Assets and liabilities are initially recognised at historical cost or transaction value, unless otherwise stated in the relevant accounting policy. 

The principal objectives of the charity are detailed in the Trustees Report. 

## **1.2 Basis of preparation of financial statements** 

The financial statements have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (issued October 2019) - Charities SORP (FRS102), the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102), and the Charities Act 2011. 

## **1.3 Income** 

Voluntary income is received by way of donations and gifts and is included in full in the Statement of Financial Activities when receivable. Donated assets and services are included at the value to the charity where this can be quantified and a third party is bearing the cost. The value of services provided by volunteers has not been included. 

Grants, including grants for the purchase of fixed assets, are recognised in full in the Statement of Financial Activities in the year to which they relate. 

Income from investments is included in the year in which it is receivable. 

## **1.4 Expenditure** 

Resources expended are recognised in the period in which they are incurred. Resources expended are allocated to the particluar activity where the cost relates directly to that activity. 

## **1.5 Deferred Income** 

Income is deferred where the charity is not yet entitled to the use of the resources. When the pre-conditions for use are met then the income is recognised. 

## **1.6 Going Concern** 

The financial statements have been prepared on a going concern basis as the trustees believe that no material uncertainties exist. The trustees have considered the levels of funds held and the expected level of income and expenditure for 12 months from authorising these financial statements. The budgeted income and expenditure is sufficient with the level of reserves for the charity to be able to continue as a going concern. 



## **NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021** 

|**2**<br>**Donations**<br>Donations received<br>Services received in kind<br>**3**<br>**Other income**<br>Merchandise sales<br>**4**<br>**Investment income**<br>Bank interest<br>**5**<br>**Charitable activities**<br>Programme: Education<br>Programme: Awareness<br>Consultancy costs<br>Merchandise costs<br>Adjustment for closing stock<br>Commissions and charges<br>IT costs<br>Travel and conference costs<br>Grants awarded<br>Independent examination<br>In kind donations of services:<br>Consultancy costs<br>Media coverage<br>Facilities<br>Printing & IT|**Unrestricted**<br>**Funds**<br>**£**<br>19,732<br>30,432|<br>**Restricted**<br>**Funds**<br>**£**<br>**2021**<br>**£**<br>10,663<br>30,395<br>-<br>30,432<br>10,663<br>60,827<br> <br>**Restricted**<br>**Funds**<br>**£**<br>**2021**<br>**£**<br>-<br>3,731<br>-<br>3,731<br> <br>**Restricted**<br>**Funds**<br>**£**<br>**2021**<br>**£**<br>-<br>1<br>-<br>1 <br> <br>**Restricted**<br>**Funds**<br>**£**<br>**2021**<br>**£**<br>7,892<br>7,892<br>2,771<br>9,541<br>- <br>3,486<br>- <br>2,367<br>-<br>1,650<br>- <br>108<br>- <br>2,138<br>- <br>569<br>- <br>14,659<br>-<br>-<br>780<br>8,500<br>- <br>18,312<br>- <br>3,000<br>-<br>620<br>10,663<br>70,322|**Unrestricted**<br>**Funds**<br>**£**<br>**2020**<br>**£**<br>24,035<br>24,035<br>34,945<br>34,945|
|---|---|---|---|
||50,164||58,980<br>58,980|
||**Unrestricted**<br>**Funds**<br>**£**<br>3,731||**Unrestricted**<br>**Funds**<br>**£**<br>**2020**<br>**£**<br>856<br>856<br>856                    856|
||3,731|||
||**Unrestricted**<br>**Funds**<br>**£**<br>1||**Unrestricted**<br>**Funds**<br>**£**<br>**2020**<br>**£**<br>1<br>1<br>1<br>1<br>**Unrestricted**<br>**Funds**<br>**£**<br>**2020**<br>**£**<br>10,113<br>10,113<br>-<br>-<br>-<br>-<br>359<br>359<br>-<br>-<br>446<br>446<br>234<br>234<br>-<br>-<br>8,094<br>8,094<br>-<br>15,250<br>-<br>15,250<br>12,925<br>12,925<br>6,000<br>6,000<br>770<br>770<br>54,191<br>54,191|
||1|||
||**Unrestricted**<br>**Funds**<br>**£**<br>-<br>6,770<br>3,486<br>2,367<br>-<br>1,650<br>108<br>2,138<br>569<br>14,659<br>780<br>8,500<br>18,312<br>3,000<br>620|||
||59,659|||



**6 Employees** 

The charity did not employ any staff during the period. No trustees received any remuneration as they all act in an unpaid capacity. During the year £Nil expenses were paid to Trustees (2020: £Nil) 



## **NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2021** 

- **7 Stock** 

Art and materials 

## **8 Creditors: amounts falling due within one year** 

Accruals Loan from related party 

- **9 Analysis of Net Assets between Funds** 

Fund balances at 31 December 2021 as represented by: 

Current assets Current liabilities 

Fund balances at 31 December 2020 as represented by: 

Current assets Current liabilities 

|**Unrestricted**<br>**Funds**<br>**£**<br>5,663<br>(5,780)||**2021**<br>**2020**<br>**£**<br>**£**<br>1,650<br>-|
|---|---|---|
|||<br>1,650<br>-|
|||<br>**2021**<br>**£**<br>**2020**<br>**£**<br>780<br>-<br>5,000<br>5,000|
|||<br> <br>5,780<br>5,000|
|||<br> <br>**Restricted**<br>**2021**<br>**Funds**<br>**£**<br>**£**<br>-<br>5,663<br>-<br>(5,780)|
|(117)||-<br>(117)|
|**Unrestricted**<br>**Funds**<br>**£**<br>10,646<br>(5,000)||**Unrestricted**<br>**2020**<br>**Funds**<br>**£**<br>**£**<br>-<br>10,646<br>-<br>(5,000)|
|5,646||-<br>5,646|



## **10  Unrestricted Funds** 

General reserve 

General reserve 

|**1**|**January**|||**31**|**December**|
|---|---|---|---|---|---|
||**2021**|**Income**|**Expenditure**||**2021**|
||**£**|**£**|||**£**|
||5,646|53,896|59,659||(117)|
||5,646|53,896|59,659||(117)|
|**1**|**January**|||**31**|**December**|
||**2020**|**Income**|**Expenditure**||**2020**|
||**£**|**£**|||**£**|
||-|59,837|54,191||5,646|
||-|59,837|54,191||5,646|



## **11  Restricted Funds** 

WFRD 

WFRD 

|**1**|**January**|||**31**|**December**|
|---|---|---|---|---|---|
||**2021**|**Income**|**Expenditure**||**2021**|
||**£**|**£**|||**£**|
||-|10,663|10,663||-|
||-|10,663|10,663||-|
|**1**|**January**|||**31**|**December**|
||**2020**|**Income**|**Expenditure**||**2020**|
||**£**|**£**|||**£**|
||-|-|-||-|
||-|-|-||-|





## **Independent Examiner’s Report to the Trustees of How Many Elephants** 

I report on the accounts of the trust for the year ended 31[st] December 2021, including the Statement of Financial Activities, Balance Sheet, and related notes. 

## **Responsibilities and basis of report** 

As the charity’s trustees you are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 2011 (‘the Act’). 

I report in respect of my examination of the charity’s accounts carried out under section 145 of the Act and in carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act. 

## **Independent examiner’s statement** 

I have completed my examination. I confirm that no material matters have come to my attention in connection with the examination giving me cause to believe that in any material respect: 

1. accounting records were not kept in respect of the charity as required by section 130 of the Act; or 

2. the accounts do not accord with those records; or 

3. the accounts do not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give a ‘true and fair view’ which is not a matter considered as part of an independent examination. 

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached. 


….……………………….. Kerry Lawrance FCA Date: 

28th October 2022 

Compass Accountants Limited Venture House, The Tanneries East Street, Titchfield, Hants. PO14 4AR 

