ZÉtyNA, LAUNCH PAD 2024 Annual Impact Report
Contents
Introduction
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3 Letter From the Co Founders
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4 Introduction from our Programme Director
6-7 The Zena Launchpad Mission Overview
Programme and Project Highlights
- 8-9 Impact Statistics
10-11 Entrepreneurship Training
14- 15 Phase III Business Project and Agricultural Training 16 Financial Literacy Training 18 Graduate Q&A
20 Construction Progress 24 Impact Stories
30 Partnerships 32-33 Financial Summary
“I feel relieved because I can handle almost all of my financial needs. I can afford to buy good food, get medications and also a nice dress for myself, I am no longer stressed. I am happy in my marriage because the financial fights we used to have are no longer there’’
IRENE (2024 COHORT)
Letter from the Co Founders
Zena was founded on the single premise that female entrepreneurs living under the poverty line have the power to rewrite the story of extreme poverty for their families and their communities.
results were incredibly moving and motivating. We have included them in the pages of this report.
capacity to open the doors to many more women.
To that end, it was with great excitement that we broke ground on the first phase of construction for the Zena Campus. This phase includes the new office spaces, state of the art studio and our 8 stance latrine, providing the essential structures for our campus. Our hope is that one day this campus will be the site of hundreds of stories of transformation.
We have celebrated exciting milestones this year including the achievement of Zena graduates Lydia Kifuko who was recognised as one of Busoga’s top 100 extraordinary women in business, as well as Salima Nakutuba who was featured as a Top 10 Voice in International magazine Women in Business for her story of opening the first laundromat in Kamuli.
In 2024 we have celebrated our 8th year working in Kamuli to activate women into their own businesses. Over the past 8 years we have celebrated with 91 women as they have accessed the skills, capital and confidence to start their businesses and create income for their families. Living above the poverty line, educating their children and restoring hope in their communities.
We would like once again to thank our community of supporters for their incredible support and generosity that has enabled us to continue our work this year. We hope the impact detailed in this report can share even just a small snapshot of the extraordinary impact your gifts have had.
hope in their communities. Once again we were overwhelmed with demand at This year was a landmark year interviews with over 500 for us as we carried out our women queueing for just 25 first ever Annual Graduate places in the Zena Launchpad. Survey helping us to measure The demand is testament to the and record our quantifiable impact the community have impact, surveying women who seen through the Zena women have been in business now for but also shows an urgent and 6 years, and women who have pressing need and we are reached their 1st year. The determined to grow our
CARAGH BRIDGWOOD LOREN BRETT (Zena CoFounders)
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INTRODUCTION FROM OUR PROGRAMME DIRECTOR
2024 was a wonderful year at Zena. We celebrated the graduation of 25 incredible women from our entrepreneurship training programme, bringing the total number of graduates since the programme's inception to 91. Each of these women gained the skills, confidence, and resources to launch their entrepreneurial journeys, marking a significant milestone in their personal and professional growth.
A major highlight of the year was breaking ground on the construction of our new campus, which will significantly enhance our capacity to train and
empower more women. This development represents an exciting step forward in our ability to scale operations, expand programme offerings, and create a state-of-the-art learning environment.
We also successfully piloted a community functional adult literacy class, an initiative aimed at extending our impact beyond Zena programme members. This class addresses the widespread need for basic
literacy skills in our communities, and we are excited to relaunch it next year with an expanded reach. Additionally, we implemented new monitoring and evaluation tools, including digital data collection methods, to better track programme impact and ensure accountability to our stakeholders.
This annual report is an exciting one as it also includes data from our first ever comprehensive Annual Graduate Survey. We have been able to survey over half of our total graduates and were able to collect data on their quality of life indicators, business profitability and family life since graduating from Zena.
As we move forward into 2025, we are excited to keep developing our programme, deepening community engagement, and supporting our alumni network to sustain longterm impact.
(CHRIS MUGWERI, PROGRAMME DIRECTOR)
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woman’s self belief and sense of agency.
OUR MODEL
OUR APPROACH
The Zena Launchpad was founded in 2016 with a mission to create sustainable solutions to poverty by empowering women entrepreneurs in Uganda. Our founders, inspired by academic research and on-theground experience, developed a model that breaks away from traditional handouts and loans.
We take a holistic
approach to capacity building. We believe that poverty is more than just a financial state. Instead, it impacts women socially, relationally, spiritually and mentally.
Earning also provides the perfect backdrop for education. Zena women learn business leadership, digital skills, leadership and financial literacy. Our graduates go on to mentor new participants, spreading the knowledge and fostering a ripple effect of empowerment.
Women in our
programme don’t just receive capital; they earn it through short-term employment contracts. We believe that employment allows women to learn that their time has value. Earning a pay check for herself profoundly impacts a
We believe in the agency of the most marginalised and that with the right tools—debt-free capital, capacity-building, and education—women can redefine their futures and transform their communities.
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Impact Statistics
70% of all graduate businesses are active and generating income, showing strong sustainability.
78% of surveyed graduates reported an increase in their savings compared to last year.
90% of surveyed graduates have made additional business, capital or income generating investments this year.
88% of surveyed graduates reported an increase in profits compared to last year.
33% of surveyed graduates are now involved in a community leadership role.
reported improved personal well-being
100%
reported improved family well-being
felt they were powerful decision-makers in their households
of graduates
24 new jobs supported by Zena businesses in 2024.
The average number of people financially supported by a Zena graduate is
5
The average graduate business generates £1,615 in annual profit, with some making over
£3,500 per year
£55,800 in revenue generated by Zena graduates in 2024 £24,500 in profit generated by Zena graduates in 2024
(for context, the average monthly income of a woman before the Zena programme is under £20 a month. This represents a lifechanging income for families.)
70% of graduate businesses are currently active. Of those, 72% were willing to be surveyed. 50% of all Zena graduates were available to be surveyed. www.thezenalaunchpad.com
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A notable highlight was a specialist session on layer poultry projects, led by an expert from Jeka Poultry Farm in Kamuli. This hands-on session equipped programme members with the knowledge to explore poultry farming as a viable business venture.
ENTREPRENEURSHIP TRAINING PROGRAMME
Our entrepreneurship training department delivered over 250 in-house sessions focused on building essential skills in entrepreneurship, leadership, digital literacy, functional adult literacy (FAL), holistic development, and agricultural practices. We also offer optional Bible study.
and agricultural practices. Along with these training We also offer optional Bible sessions, the women also study. received over 200 combined individual These sessions laid the counselling and foundation for personal mentorship sessions from growth and entrepreneurial our counsellor and success. In addition to our inprogramme staff. house classes, we hosted specialist training sessions for our programme members.10
“Zena has taught me how to read, write and count. I am now able to write my name very well, I note down all the expenditures I make in a month. This has helped me track down how I use my money. I have also acquired more business skills that I am also sharing with my fellow women in my community”
IRENE (2024 COHORT)
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“Love has been restored in my family because I can cater for their needs and also be happy. Before joining the programme, I used to be bitter and tough with my children. As the head of the family, I was frustrated because I could not meet all my financial needs. Zena has taught me to be calm, and embrace whatever situation I am going through while loving myself.”
HANIFAH (2024 COHORT)
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PHASE III BUSINESS AGRICULTURAL PROJECT TRAINING
This year, programme members participated in a four-month pilot business project, working in five groups of five members to manage a total seed capital of UGX 1,250,000 (£275) - UGX 250,000 (£55) per group.
Programme members had the opportunity to attend two major events: the National Agricultural Show in Jinja and a local agricultural show hosted by Iowa State University Uganda Programme.
These events exposed them to innovative farming techniques, networking opportunities, and inspiration to invest in and expand their agribusiness ventures.
By the end of the project, they had collectively turned their investments into UGX 4,284,900 (£938). The exercise provided participants with real-world experience in teamwork, financial management, and scaling small businesses.
This is part of our continued efforts to educate our programme members about sustainable agriculture and agribusiness since we have observed that 35% of Zena graduates have gone on to invest in agribusiness ventures.
(Pictured opposite, top left: Nasita buying bananas from a farmer during Phase III)
(Pictured opposite, bottom right: programme members at the National Agricultural Show)
“I was able to overcome my fears during Phase III. Previously, I was not confident enough to approach someone and sell them something. During Phase III, I had to move from house to house selling my vegetables.” NASTA (2024 COHORT)
“I always thought that having a lot of money is the only way one can start and run a business, but through the Phase III project, I realised that one can start with the little money one has.” MOUREEN (2024 COHORT)
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MONTHLY SAVINGS
why we encourage all our graduates not to seek immediate gains but rather to have long-term visions and plans that guarantee their long-term financial security.
FINANCIAL LITERACY TRAINING
“Before joining Zena I was told I was nothing, so I sat at home doing nothing. At Zena my teachers see me as an important person, not an illiterate person.”
Financial management was strengthened through one in-house session and two expert-led sessions by Centenary Bank and NSSF (pictured above). These sessions covered topics such as saving, budgeting, and planning for long-term financial sustainability.
BETTY (2024 COHORT)
It is for that reason that we organise these financial literacy training sessions to ensure that our
programme members are equipped with the knowledge and skills to achieve long-term financial security.
At Zena, financial literacy that guarantees the sustained financial security of our programme members is something that we take seriously. That is
96% of programme members started saving more when they joined the Zena Launchpad.
The average monthly savings of Zena programme members can be banded as below:
12% saved less than UGX 50,000 (£10.50) monthly 12% saved 40% saved more than UGX between UGX 50,000 200,000 (£42) (£10.50) - monthly UGX 100,000 (£21) monthly 36% saved between UGX 100,000 (£21) - UGX 200,000 (£42) monthly
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GRADUATE Q&A GENDER BASED VIOLENCE (GBV) To bridge the gap AWARENESS between current
programme members and alumni, we hosted graduate Q&A sessions. Alumni who are successfully running businesses shared their experiences, answered questions, and mentored the current cohort, providing invaluable practical insights.
In collaboration with UWONET (Uganda Women’s Network), we hosted a specialised session on gender-based violence. Participants gained knowledge about GBV, available support services, referral pathways in case they experienced GBV, existing protective laws on GBV and how to create safer environments for themselves and others.
These relationships established between the current cohort and alumni have proven crucial in ensuring that programme members have role-models to learn from and seek guidance from when they graduate from the training programme.
“I now feel that my life has been rejuvenated, I don't feel alone, I am happy. Putting an end to the gender-based violence I used to experience is the best thing that has ever happened to me”
(pictured opposite: Elizabeth, a Zena alumnus, leading the graduate Q&A)
According to a survey conducted among our 2024 programme members, 50% of married programme members had experienced different
forms of domestic violence (physical, sexual, emotional and others) before joining Zena. 25% of programme members were experiencing domestic violence at the time.
After participating in the UWONET session, programme members reported a reduction in GBV and, by the end of the year, the number of women who were experiencing GBV had fallen by 25%.
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2025 COHORT ENROLLMENT
JUSTINE, at her clothes CATHY, at her chicken shop. farm.
BEATRICE, at her AMINAH, at her hair pharmacy. salon.
ROSE, at her retail shop.
SCOVIA, at her clothes shop.
ALUMNI SUPPORT
Since 2018, Zena has celebrated 66 women graduating into their own businesses. Our connection with the graduates remains strong.
In 2024, we conducted regular check-ins with all alumni who were interested in further support. The Zena entrepreneurship department offers guidance, practical support and encouragement as they navigate their entrepreneurial journeys.
As of 2024, 70% of our graduates remain active in their businesses, highlighting their resilience amidst challenges.
The year concluded with a rigorous interview process involving over 500 women coming to interview. The team interviewed 340 women, from whom 25 outstanding candidates were selected as the 2025 cohort. Zena was able to provide breakfast and marquee tents for all waiting candidates.
These interviews highlighted the overwhelming need for the Zena Launchpad in Kamuli with the massive turn out of women to interview for the only 25 positions available.
The good news is that in 2024, we broke ground on the campus construction project which will significantly increase the number of women we can enrol.
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HYT moved onto the site in August 2024 and we celebrated full ring beam completion on all three structures (office, studio and latrines) by December 2024. Construction is on time, on budget and has been a fantastic journey watching the Zena campus come to life!
ZENA CAMPUS CONSTRUCTION
The Zena Campus is being constructed in partnership with Haileybury Youth Trust (HYT). HYT is an awardwinning charity that trains young people in climatefriendly construction utilising carbon neutral ISSB’s (interlocking soil stabilised bricks).
In conjunction with HYT, our construction project is not only completing the first phase of the Zena campus, but is also training 18 young people in construction towards future employability.
contributed greatly to our Christmas sales!
ZENA IN THE PRESS
We were excited to welcome Annabel Grossman, Executive Editor at The Independent for a 5 day visit to Zena in October 2024.
“Rather than keep the women dependent on their wages from working at Zena, the programme helps them to become selfsufficient and financially independent, and to start giving back to their communities.” (ANNABEL GROSSMAN - The Independent)
The resultant feature was published in December on the front page of The Independent Online and
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Impact Stories
SARAH’S WATERMELON VENTURE
Sarah arrived at Zena with aspirations to farm watermelons on a large scale but with limited means to make her dream a reality. By saving part of her stipend and applying the skills she learned, Sarah rented an acre of land, harvested her first crop, and earned UGX 1,200,000 (£249) in profits. She invested in a cow and plans to expand her farming ventures next year.
“Planting these watermelons gave me a glimpse of how my future will be. It gave me confidence and paved my way to pursue my dream”
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among others. This training equips the women and girls with skills that they can go on to use to earn a living or even start their own businesses.
giving back to their communities. From skill sharing like Aminah to mentoring, donating cash and non-cash items, volunteering in community activities and employing people in their businesses. Zena graduates are actively giving back to their communities.
AMINAH NABIRYE
Aminah a graduate of 2023 has used her hair salon located in Kamuli town not just as her income source but also as a place to transform the lives of young girls and women in her community. At the salon, Aminah offers free hair care training to young girls and women from the community. She also trains them in other skills like liquid soap processing and craft making whereby they can produce various designs of shoes, and jewellery
Through this exemplary work, Aminah was approached by a local NGO to train groups of women and girls in these and other skills, an offer she gladly accepted and she now splits her time between her salon and training other women with the local NGO.
It is because of this that we say at Zena that: “Our graduates are not beneficiaries of our program, they are the benefactors of their communities.”
Aminah is one of many Zena graduates who are
SARAH LUBUGA
Sarah, who sells clothes door to door to support her grandchildren, used her earnings to complete her home and purchase land for farming. Her operating capital currently stands at UGX 4,000,000 (£875) having started the business with UGX 200,000 (£42). Her story embodies resilience and determination.
Processors in Kamuli district. Her business produces nationalstandard certified tamarind juice, which she sells in three districts. Lydia also employs 5 members of her community on a full-time and part-time basis.
LYDIA KIFUKO
Lydia, another standout graduate, won an award that recognised her as one of 100 outstanding women entrepreneurs in the Busoga region, highlighting her leadership and impact on her community.
She is currently accessing training in how to use AI to support her business!
Lydia operates Makula Fruit and Vegetable
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SALIMA’S INTERNATIONAL RECOGNITION
Salima’s business journey gained international recognition when she was featured in the UK
Women’s Business Magazine, showcasing the global potential of Zena graduates.
Salima operates a laundry business in which she employs other women from her community. She also supports another family with school fees and school materials for their children.
“I urge women who also have a dream to run a business but don’t feel like they could do it to erase fear from their hearts. They should be confident about themselves and pursue their dreams. I encourage them to start small to achieve their bigger dreams”
SALIMA (2022 COHORT)
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WIDER COMMUNITY
PARTNERSHIPS
Name.com
Zena was supported by
In 2024, we piloted an open Functional Adult Literacy (FAL) class for the wider community to extend Zena’s impact beyond programme members.
Zena’s achievements are the result of strong collaborations with partners who share our vision:
US tech company name.com who partnered with the Zena programmes department to design a new Digital Literacy curriculum and generously provided laptops for classes.
Iowa State University Uganda Programme Provided agricultural training and hosted our programme members at their local agricultural show.
This initiative aims to address the literacy gap that limits access to economic and social opportunities. With positive feedback from participants, we plan to continue and expand this programme in 2025.
Dell Technologies Provided marketing consulting and support in our website design, use of CRM software and donor relations.
Uganda Women’s Network (UWONET) Delivered a gender-based violence awareness session and acted as a referral pathway for women in need.
Sway Social Carried out a social media and website audit and supported in sales funnel development.
Local Government of Kamuli District Supported the Launchpad’s outreach efforts and community engagement activities.
Introducing: 2025 ZENA Cohort
LOOKING FORWARD STRATEGIC INITIATIVES FOR 2025
As we close another impactful year, Zena is excited to chart the course for 2025. Our focus remains on expanding our reach, deepening the impact of our programmes, and empowering even more women to transform their lives and communities.
Completing the Zena Construction to allow us to move in January 2026!
Enhancing program quality through curriculum development and increasing wider community outreach.
Strengthen and invest in our Zena team.
Develop Income Generation Strategies within Uganda.
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FINANCIAL REPORT
Structure, Governance and Management
Accounts for the Zena Launchpad for the period from 1 January 2024 to 31 December 2024
Registered charity number: 1185868 CIO: CE019231
Report of the trustees for the period from 1 January 2024 to 31st December 2024.
The Trustees present their report together with the financial statements of the charity for the period from 1 January 2024 to 31st December 2024.
These financial statements comply with the Charities Act 2011, the Articles of Association, and Accounting and Reporting by Charities Statement of Recommended Practice applicable to Charities preparing their accounts in accordance with the Financial Reporting Standards applicable in the UK and Republic of Ireland (FRS102) (Charities SDRP (FRS102) and the Charities Act 2011).
Reference and Administrative Information
Bank:
CAF Bank, 25 Kings Hill Avenue West Malling Kent ME19 4JQ
Officers for the period: Jane Pleace Peter Tibigambwa Sarah Gough (Chair) Sebastian Mitchell Hector Mclean Dot Tyler
Independent examiner: Andrew Gardner 7 The Fairway Lake Isle of Wight PO36 9EE
Registered office: 3 Avenue Gardens, Teddington, TW11 0BH
The Zena Launchpad is a Charitable Incorporated Organisation governed by its Foundation document dated 6th November 2020.
New Trustees are appointed by the existing Board of Trustees on the basis of their expertise and involvement in furthering the mission and vision of the charity. The Board of Trustees meets quarterly to oversee the vision and strategies of the charity. There was one salaried member of staff in 2024, Caragh Bennet as CEO.
Public Benefit
The Trustees have paid due regard to the Charity Commission's guidance on public benefit in deciding the activities undertaken by the Charity in the period. The Trustees are satisfied that the information provided in the report and accounts meets the public benefit reporting requirements.
Financial Report
The Trustees have prepared accounts for The Zena Launchpad in accordance with the requirements of the SORP of best accounting practice.
Review of the year
The Zena Launchpad raised income of £139,203 from donations during 2024. Our expenditure was £208,708 including £88,099 of restricted spend on a capital project constructing a new training centre in Uganda.
Income and Expenditure
The Zena Launchpad relies on donations for its source of funding. Most of the donations came from individuals and we are grateful to the broadening group of churches, trusts and businesses joining in to support our innovative approach.
Most fundraising was undertaken by the trustees and volunteers with some support of professional grant proposal writers. All the grants made by The Zena Launch Pad were to Zena Uganda (an International NGO) to support their delivery of the programmatic work of training women as entrepreneurs.
Reserves policy and balance sheet
The Zena Launchpad is the primary funder of the entrepreneurial training scheme at Zena Uganda. The women commit to the programme of 12 months. As our income is mostly from lump sums rather than regular giving, we aim to keep over 6 months running costs of that programme in reserve to ensure all the women who join can finish the programme.
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Statement of Financial Activities for the period from 1 January 2024 to 31st December 2024
Independent examiner’s report to the trustees of The Zena Launchpad
I report to the trustees on my examination of the accounts of The Zena Launchpad (‘the Trust’) for the year ended 31st December 2024.
Responsibilities and basis of report
As the charity trustees of the Trust, you are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 2011 (‘the Act’). I report in respect of my examination of the Trust’s accounts carried out under section 145 of the 2011 Act and in carrying out my examination I have followed all the applicable directions given by the Charity Commission under section 145(5)(b) of the Act.
Scope of Examination
To enable my examination, I have been provided with detailed Excel spreadsheets containing all relevant accounting records, bank statements, supporting records and a copy of the draft Statutory Accounts.
The examination of accounts has included the following actions –
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1.Checking the consistency of records contained on the Excel spreadsheets, that detailed expenditure and income statements reconcile with the accounts summary.
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2.Reconciliation of accounting records to bank statements. The bank balance was agreed to the annual accounts statement.
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3.A sample of invoices from the accounting records were examined and were matched to bank statement entries.
The statement of financial activities includes all gains and losses recognised in the year. All incoming resources and resources expended derive from continuing activities.
- 4.Gift aid submissions were examined and matched to receipts from HMRC.
Independent examiner’s statement
I have completed my examination. I confirm that no material matters have come to my attention in connection with the examination giving me cause to believe that in any material respect:
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accounting records were not kept by the Trust in accordance with section 130 of the Act; or
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the accounts did not accord with those records; or
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the accounts did not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give a ‘true and fair’ view which is not a matter considered as part of an independent examination.
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
7 The Fairway, Sandown, Isle of Wight, PO36 9EE 7 August 2025
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Notes to the accounts of the Zena Launchpad for the period 1 January 2024 to 31st December 2024
Balance Sheet as at 31st December 2024
The accounts have been prepared in accordance with the Financial Reporting Standard 102.
These accounts were approved by the trustees on 7 August 2025 and were signed on its behalf by:
Sarah Gough (Chair)
1. Accounting Policies
The following accounting policies have been applied consistently in dealing with items which are considered material in relation to the charity’s accounts
Basis of preparation
The accounts have been prepared under the historical cost convention with items recognised at cost or transaction value unless otherwise stated in the relevant notes to the accounts. The accounts have been prepared in accordance with the Statement of Recommended Accounting Practice FRS 102 and with the Charities Act 2011.
Incoming resources
The accounts are prepared on the accruals basis of accounting: income is recognised when receivable, except for donations of all kinds that are recognised when received; income tax recoverable is recognised at the same time as the donation. Funds generated through sales of merchandise are accounted for gross. Grants and donations are accounted for when paid over, or when awarded, if that award creates a binding obligation on the charity. Legacies are only recognised when received.
Resources expended
‘Resources expended’ has a wider meaning than ‘expenditure’: it excludes the costs of fixed assets that are capitalised but includes their subsequent depreciation on the basis set out below. The categories as defined by the SORP 2006 are:
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Costs of generating funds are those costs incurred in fundraising.
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Charitable expenditure comprises those costs incurred by the charity in the delivery of its activities and services. It includes all costs that can be allocated directly to such charitable activities.
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Governance costs include those costs associated with meeting the constitutional and statutory requirements of the charity and include the independent examination fees.
Funds
Unrestricted funds represent funds that are not subject to any restrictions regarding their use and are available for application on the general purposes of the charity. Restricted funds are funds donated with restrictions as to their use.
Fixed assets and depreciation
Items of plant and equipment are capitalised where the acquisition value exceeds £1,000.
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