2019/2020 Trustee statement
The vision of the McBridge Foundation is directed towards closing the gap between those who can afford the great opportunities of London and those who are increasingly left behind. Therefore, we will support charities and organisations whose focus is in any one of the following:
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Preventing or relief of poverty: The lack of money and increasing poverty in some areas of London is preventing young people from fulfilling their potential, or even experiencing a social life. It is key to reduce this inequality by giving young people a chance to develop. The McBridge Foundation will support financially those organisations whose goal it is to fight and reduce poverty.
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Advancement of arts & culture: Art and culture are still not accessible to a lot of Londoners. The McBridge Foundation would like to support organizations who are invested in widening access to art and culture.
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Advancement of education: The McBridge foundation sees education as an important ally in this fight. It is important to give people access to new knowledge and ideas. This could be in the classical sense such as school education, but furthermore, McBridge sees education also in the broad sense, such as sport or studying different cultures and religions. Therefore, we will support organisations whose focus is on giving people access to knowledge in all its forms.
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Conservation, protection and improvement of the environment: The Foundation sees the threat of climate change as one of the biggest challenges facing us today. Therefore, it is not only important to make people aware of this challenge, but also to educate, as well limiting the increasing rate of climate change in London. McBridge will support organisations that are actively involved in combating environmental issues such as air quality and waste-reduction, in addition to assisting those focussed on recycling and renewable energy.
2019 was a strong year for the Foundation by kicking-off the vision of linking social activities in entertainment, social media, and hospitality with charity - by organizing the first McBridge dinner in September 2019 well before the official set-up of the McBridge Foundation. The money has been collected and donated via a JustGiving page to support CentrePoint, a charity which provides much needed support to homeless people. From the founding phase of the McBridge Foundation in Q4-2019 we continue to raise money for CentrePoint via a JustGiving page, which so far totals £1,900.
McBridge foundation has been impacted strongly by Covid and the restrictions on the hospitality industry which held-back our collaboration and fundraising efforts in 2020. Instead, we looked for a new kind of fundraising opportunity - by securing the book rights of “Jack” by Max McBridge and publishing the book successfully on Amazon in August 2020. Due to regulation and accounting reasons the Foundation has outsourced the publication of the Book to McBridge Ltd, which is owned 100% by the McBridge Foundation. As it stands on 31December 2020 McBridge Ltd hasn’t donated any money to the Foundation, therefore the McBridge Foundation’s annual balance sheet and P&L for the year 2019/2020 is £0.
The McBridge Foundation will increase its fundraising efforts in 2021 via McBridge Ltd by focusing on entertainment and hospitality, Covid-permitting.
Maximilian Bruckner, Chairman McBridge Foundation 31/10/2021
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