Media Matters
for Women
Ihr
TrREpo
ANNUAL


|**CONTENTS**||
|---|---|
|**Letter from the Chair**|**3**|
|**Legal and Administrative Information**|**5**|
|**Our Mission**|**6**|
|**Who we are**|**7**|
|**Our 2023 work**|**8**|
|**MMW in Numbers**|**15**|
|**Looking Forward**|**17**|
|**Our Charitable Objectives and Activities**|**18**|
|**Financial Review and Reserves**|**19**|
|**Statement of Trustee Responsibilities**|**20**|
|**Independent Examiner’s Report**|**21**|
|**Receipts and Payments Accounts**|**22**|
|**Notes**|**23**|



2 



## **Letter from the Chair** 

Media Matters for Women (MMW) is proud to present our annual report for 2023, highlighting a decade of service to the vulnerable women and girls of rural Sierra Leone. This past year has been marked by significant achievements, despite the challenges posed by political unrest, economic instability, and the loss of key personnel. 

Our unwavering commitment to empowering women and girls through access to information and education has yielded tangible results. We have expanded our reach, deepened our impact, and strengthened our financial position.This letter outlines our key accomplishments, financial performance, and strategic direction for the coming year. MMW's work is essential to creating a more equitable and just society for women and girls in Sierra Leone. 

In 2023, MMW made significant strides in empowering women and girls in rural Sierra Leone. Our key achievements were: 

- **Period Power Project (PPP):** Expanded to reach over 1,000 students in 30 schools, fostering positive behavioural change around menstruation and reducing stigma associated with FGM. 

- **Media and Advocacy:** Produced 192 podcasts covering critical issues affecting women and girls, providing a vital source of information in underserved communities. MMW's advocacy efforts led to participation in the UN Commission on the Status of Women 67 and the Paris Peace Forum, elevating the voices of rural women on the international stage. 

- **Community Development:** Successfully completed the construction of a bore-hole well in Rogbom, improving access to clean water for hundreds of community members. 

- **Team Building and Capacity Development:** Invested in staff development through fellowships and conferences, enhancing MMW's expertise and leadership. 

We are particularly proud of the increased financial stability achieved in 2023, more than doubling our income through grants and donations. This growth has enabled us to expand our programs and increase staff compensation. 

MMW's programs have had a profound impact on the lives of countless women and girls in rural Sierra Leone. 

- **Empowerment:** By providing access to information and education, MMW has empowered women and girls to make informed decisions about their health, rights, and futures. Our podcasts are a trusted source of information on critical issues, leading to increased awareness and advocacy. 

- **Community Development:** The bore-hole well project in Rogbom has significantly improved the health and well-being of the community by providing access to clean water, reducing the burden of water collection on women and girls. 

- **Education:** The Period Power Project has challenged harmful gender norms and improved school attendance for girls by addressing menstrual health management. 

- **Leadership:** MMW's staff have emerged as leaders in their field, representing the voices of rural women on national and international platforms. 



## **Letter from the Chair Continued:** 

By investing in the potential of women and girls, MMW continues to contribute to a more equitable and sustainable future for Sierra Leone. 

In 2023, MMW maintains a strong governance structure to ensure accountability, transparency, and effective decision-making. The Board of Directors, comprised of dedicated individuals with diverse expertise, provides strategic oversight and guidance. Regular board meetings are held to review progress, financial performance, and risk management. We are committed to adhering to all relevant laws, regulations, and ethical standards. We maintain transparent financial records and conduct regular audits to ensure compliance. 

Building upon our successes in 2023, MMW is excited to embark on an ambitious agenda for the coming year. Our focus will be on: 

- **Expanding our Reach:** Increasing the number of communities served by our programs, with a particular emphasis on reaching the most marginalized women and girls. 

- **Strengthening Impact:** Developing innovative approaches to address complex challenges faced by rural women, such as climate change and economic inequality. 

- **Sustainability:** Diversifying our funding sources and building sustainable income streams to ensure the long-term viability of MMW. 

- **Capacity Building:** Continuing to invest in the professional development of our staff to enhance their skills and leadership capabilities. 

- **Advocacy:** Amplifying the voices of rural women and girls on national and international platforms, advocating for policies that promote gender equality and social justice. 

We believe that by focusing on these key areas, MMW can continue to have a lasting impact on the lives of women and girls in Sierra Leone. 

We believe this report demonstrates MMW's unwavering commitment to empowering women and girls in rural Sierra Leone. Through our programs, advocacy, and partnerships, we have made significant strides in improving the lives of countless individuals. We are grateful for the support of our donors, volunteers, and partners, whose contributions have been instrumental to our success. 

As we look to the future, we are excited about the opportunities to expand our impact and create a more equitable society for all. 

Thank you for your continued support. 

Sincerely, 

**Peta Barrett Board Chair - Media Matters for Women UK** 



## **LEGAL AND ADMINISTRATIVE INFORMATION** 

The Trustees present their report and independently examined accounts of the charity for the period ended 31 December 2023. The financial statements comply with current statutory requirements. 

## **REFERENCE AND ADMINISTRATIVE DETAILS** 

Registered charity name 

Media Matters for Women UK 

Charity registration number 1185508 

Registered office 

Sable Lodge Pine Walk East Horsley KT24 5AG 

Trustees 

Peta Barrett: _Appointed Chair of board in January 2024_ 

Katie Faulds: _Stepped down as chair in January 2024 but continues as trustee_ Gaimin Nonyane 

Anthony Skinner: _Appointment in January 2023_ Anton Mifsud-Bonnici: _Resignation in January 2023_ 

## **STRUCTURE, GOVERNANCE & MANAGEMENT** 

The Board of Trustees consists of four Trustees who continue in office until retirement or death. New Trustees are selected by existing Trustees and are people who have specific interest in the charity and a range of skills to enhance its development. New trustees undergo an orientation to brief them of their legal obligations under charity law, the committee and decision-making process and recent financial activities of the charity. 

Media Matters for Women UK is a charitable incorporated organization (CIO). It was established under a CIO Foundation Constitution which governs its activities, objectives and powers. MMW UK was registered in the United Kingdom with the UK registration number of 1185508 on 26 September 2019. 

Media Matters for Women UK partners with Media Matters for Women Sierra Leone, (MMW SL) a 4 registered NGO located in Freetown, Sierra Leone, and MMW US, a 501(c)(3) organization registered in Bellevue, Washington, USA, whose mission and operations are aligned with MMW UK. MMW SL is overseen by the Board of Trustees of MMW UK. 



OUR MISSION
We equip the hardest-to-reach women
and girls in rural Sierra Leone with the
knowledge and skills they need to create
the social change they seek.

WHO WEARE
LS
Media Matters for Women envisions
a world where women and girls are in
control of their rights and possess
the tools to make informed
decisions about their own well-
bein&
We use medla to amplifythe
visibility. appeal and reach of
women's rights agendas and the role
of women's movements in
advancing democracy and justice.
MMW strategies weave together
women's leadership development,
. ryactmsm. gender awareness. and
intersectional organizing to ensure
that women. feminist perspectives.
and agendas link to broader social
justice movements.

Ourwork in 2023
Preventing V,.,
Gender-
Based
Violence
Strengthenlng
Rural
Communities
Sexual and
. Reproddctive
Health &
Rights
Improving
Women's
Economic
Power
Access to
Information

We believe that access to reliable,
trustworthy information is a
fundamental human right and in many
of the communities we serve, MMW
odcasts are the only source of fact-
based information on these topics that
are regularly available to women and
rls.
Ikli
Mmwwas honored to share its work at
the UN Commission on the Status of
Women 67 NGO Forum in March.
presenting "Addressing the Unmet
Information N8eds of Africa's Hardest-
to-Reach Communities."
AT
192 podcasts were produced this year
covering women's rights, the 2023
elections. the Gender Empowerment
and Women's EqualityAct, harmful
traditional practices, the economy.
aèxual and reproductive health. climate
change and more.
Ac¢ess to Information"

Sexual and Reproductive Health
Rights
MMW'S Period Power ProjoGt reaches over 1000 student8 in 30 school3 acros8 Sierra Leone each year. In 2023. information on
menstrual health and teaching skills to sew environmentally-friendly reu8able sanitary pads was supplemented with discussions
to lift the secrecy and taboo surroundingthe practice of female genitsl mutilation during Bondo Society initiation, including a
Special focus to train boys (who wll be fijture heads of households and decision-makers) on the risks to their Sisters and friends
from FGM and empowering girls with an understanding of their right to say no to this practice.
During our surveys in communities surroundingthe participating schools. were heard over and over both thatthe program ha8
broken the taboo around menstruation and thatattitudes toward FGM are changing, with more women seeingthe practice as
hollowand costlytradition rather than a benefit of any kind. These arethe first steps toward changingbehaviors.

Preventing Gender-Based Violence
Collaboration is key in fighting SGBV. MMW
partners with Like-minded local coalitions and
works within the local power structures in
order to bring about changes in behaviors and
attitudes, reducing the impact of harmful
traditional beliefs and practices.
Despite political unrest and a coup attempt.
MMW led communities in the global 16 Days
of Activism campaign in December, bringing
activists, traditional and religious leaders, and
rural women and men together to raise
awareness and advocate against violence
toward women and children. We recognized 30
. local rural leaders through the MMW
Communty InfluencerAwards. shininga
spotlight on the important actions that the
grassroots movement can achieve.
.pr

Strengthening Rural Communities
&J
Through a generous private donation.
MMW was able to facilitatethe
bulldlng of a desperately needed
bore-hole wellforthe Rogbom
community in rural Bombali District,
improvingthe health and safetyof
women who would othenNise have to
travel by foot for hours to obtain
needed water. This is just one
example of how MMW can work to
quickly connect rural community
needs with available resource8.

Women's Financial
} eEmpowerment
In Novembar, we traveled to
Parl8 at the Invltatlon of the Parls
Peace Forum to present our
female aquaculture project,
"Fighingfor Empowerment In
Sierra Leone."
Wewere honored to bringthe .
story of the villager8 of
Kamalenka, in one of the poorest
districts of the country. to the
global Stage* sharlng how they
now have Increased food securlty
and a new income stream made •
POS8ible by MMW'8 work In
conjunction with tho Slerra Leone
Skills Development Office and
the World Ban

f*il
Com
Celebratlng our 10 YearAnnlversary
2023 marked 10 years of Mmwworklng to Improve the IIv8s of ruralwomen and glrls. We
celebrated in style wlth a cocktall evening. featuring the new Mlnister of Gender. Dr. Isata
Mahol, as keynote speaker and honoring Africell Sierra Leone, with our first-ever"Local Hero
Award." A'fricell SL has shown true dedicatlon and commltment to supportlng women and
girls in rural Sierra Leone.

MMW B the Numbers
3 active f ish ponds serving the
Kamalenka community
6 provinces served by MMW projects
30 local rural citizens honored as
"MMW Community Influencers"
150 Peace Ambassadors trained on
violence prevention during national
elections
192 podcasts produced in 2023
60.000 average podcast listens per
month

A note of thanks
Our thanks ioeg out to Sebastlen Boettch•r for
the generous donatlon of his time and talentto
help MMW tell Its storles through hls amazlng
photography. We are gratoful to call Sebastien
-a truefriend of MMW.
l&
4Tr

LookingAhead With Gratitude
As we move forward In g024, with new opportunities to ra18e the status of ruralwomen and
girls through continued development of our rural communications network and
implementation ofthe Digitrucksalone project, we are grateful for the wisdom and support
that we received in 2023. Thankyou to everyone who has worked to strengthen this small
but mighty organization and the group of women behind it who have dedicated their lives to
advocating for vulnerabte women and girls in rural Sierra Leone. We could not achieve such
impact without the supportend encouragement from our donors and volunteers.

## **Objectives and Activities for the Public Benefit** 

The Trustees confirm that they have referred to the guidance contained in the Charity Commission’s general guidance on public benefit when reviewing the Charity’s aims and objectives and in planning future activities and setting grant making policy for the year. 

## **Our Objectives** 

- (A) To advance the education of socially and economically disadvantaged women and girls in Africa (initially in Sierra Leone and the Democratic Republic of the Congo) for the public benefit, in particular, but not exclusively by, the provision of grants, training and equipment to facilitate the dissemination in remote geographic areas of information relating to: 

   - women’s rights (for example, as set out in the Universal Declaration of Human Rights, the Convention on the Elimination of Discrimination Against Women and subsequent United Nations conventions and declarations, and the European Convention for the Protection of Human Rights and Fundamental Freedoms); 

   - women’s health (for example, sexual and reproductive health, family planning and gender based violence); 

   - financial education; and 

   - public or community health (for example, best practices and procedures to deal with communicable diseases such as Ebola and COVID-19). 

- (A) To develop the capacity and skills of socially and economically disadvantaged women and girls in rural areas of Africa (initially in Sierra Leone and the Democratic Republic of the Congo) in such a way that they are better able to identify and help meet their needs and to participate more fully in society. 

## **Our Activities:** 

During 2023, MMW UK supported MMW Sierra Leone, through grant funding and mentorship, on the following projects: 

- ∙Operational Expenses, and the Period Power Project 

- ∙Media and Advocacy: Produced 192 podcasts, participation in the UN Commission on the Status of Women 67 and the Paris Peace Forum 

- ∙Construction of a bore-hole well in Rogbom 

- ∙Advancing civic education and information during the 2023 national elections in Sierra Leone 

- ∙The Kamalenka fish farm project 

- ∙16 Days of Activism (building a women’s movement) 

- ∙Core support for MMW Sierra Leone operations - including Team Building and Capacity Development. 



## **Financial Review** 

MMW UK is grateful for the support received from individuals and foundations for the important work being done by our partners in Sierra Leone. 

During 2023, we were pleased and extremely grateful to have received further significant contributions in the MMW UK arm from Oak Foundation, as well as private donors – funds which were used to further our cause, and which have had measurable impact in broadening our reach through a number of impactful initiatives. 

As at the end of 2023, we remain in a strong position financially, and look forward to using the funds to continue our efforts in 2024. 

In FY 2023, MMW UK raised a total of income £57,419.05 (2022: £73,519). 

At the end of 2023 MMW UK held £19,058.66 worth of funds in the MMW UK bank account (2022: £7645). £14,430 was restricted funding at year end, and £4623 was unrestricted funding. 

## **Reserves Policy** 

Reliant on donors and grants, the charity intends to maintain low reserves, but reserves that provide a sufficient safety net. The charity reserves policy aims to have the equivalent of one month’s operating expenses (circa £4,000) available at all times. 



## **Statement of Trustee Responsibility** 

The Trustees are responsible for preparing the Trustees’ Report and the financial statements in accordance with applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102; The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice). 

Trustees are required to prepare accounts for each financial year, which give a true and fair view of the state of affairs of the charity and of the incoming resources and application of resources, including income and expenditure, of the charitable company for the year. 

In preparing these financial statements, the Trustees are required to: 

- ∙Select suitable accounting policies and then apply them consistently; 

- ∙Observe the methods and principles in the Charities SORP; 

- ∙Make judgements and estimates that are reasonable and prudent; 

- ∙State whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements; 

- ∙Prepare the accounts on the going concern basis unless it is inappropriate to presume that the charity will continue in operations. 

The Trustees are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the financial position of the charitable entity. They are also responsible for safeguarding the assets of the charitable company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. 

The Trustees declare that they have approved the Trustees’ Report. 

Signed on behalf of the charity’s Trustees 

## **Peta Barrett Chair of the Board of Trustees** 

11 



**Independent examiner's report on the accounts** 


## **Section A                        Independent Examiner’s Report** 


**----- Start of picture text -----**<br>
Report to the trustees  Charity Name<br>Media Matters for Women UK<br>On accounts for the year  31 [st]  December 2023  Charity no  1185508<br>ended (if any)<br>**----- End of picture text -----**<br>


|**On accounts for the year**<br>**ended**|31stDecember 2023<br>**Charity no**<br>**(if any)**<br>1185508|
|---|---|
|**Responsibilities and**<br>**basis of report**<br>**Independent**<br>**examiner's statement**||
||I report to the trustees on my examination of the accounts of the above<br>charity (“the Trust”) for the year ended 31 / 12 / 2023.<br>As the charity's trustees, you are responsible for the preparation of the<br>accounts in accordance with the requirements of the Charities Act 2011<br>(“the Act”).<br>I report in respect of my examination of  the Trust’s accounts carried out<br>under section 145 of the 2011 Act and in carrying out my examination, I<br>have followed all the applicable Directions given by the Charity Commission<br>under section 145(5)(b) of the Act.<br>The charity’s gross income exceeded £250,000 and I am qualified to<br>undertake the examination by being a qualified member of CIMA (Chartered<br>Institute of Management Accountants.|



I have completed my examination.  I confirm that no material matters have come to my attention in connection with the examination which gives me cause to believe that in, any material respect: 

- the accounting records were not kept in accordance with section 130 of the Charities Act; or 

- the accounts did not accord with the accounting records; or 

- the accounts did not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give a ‘true and fair’ view which is not a matter considered as part of an independent examination. 

|**Signed:**<br>**Name:**<br>**Relevant professional**<br>**qualification(s) or body**<br>**(if any):**<br>**Address:**|I have no concerns and have come across no other matters in connection<br>with the examination to which attention should be drawn in this report in<br>order to enable a proper understanding of the accounts to be reached.<br>**Date:**<br>19 / 09 / 2024|I have no concerns and have come across no other matters in connection<br>with the examination to which attention should be drawn in this report in<br>order to enable a proper understanding of the accounts to be reached.<br>**Date:**<br>19 / 09 / 2024|
|---|---|---|
|||19 / 09 / 2024|
||||
||Louise Alexander||
||||
||Chartered Institute of Management Accountants (Member in Practice).||
||||
||3 Upper High Street, Ipswich, IP1 3NE||
||||
||||



1 



CHARITY COMMISSION
FOR ENGLAND AND WALE5
Al•dl• M•tl•r• lor Wom•n UK
Recol t8 and
monts account8
CC16a
Por th• p•Tlod
Irom
J•nu•ry 1 202J
To
Section A Recelpts and pa
ments
Unrn•trl¢t•d
fund•
Endowm•nl
fund•
fund•
Tol•l lund•
th• n••rn•t
to th• n••r••t C
to th• n••mt £
10 th• ￿1•1¢ t tgth• n•wth
A1 R•¢•l t•
77
77
Sub total(Gmss income for
AR)
4.276
03,143
$7819
nJ1•
A2 Assèt and InV￿tM•nt •¥l•s,
{••• table}.
Sub total
4,276
53.143
STh19
73.519
A3Pa
ments
TRn$fory to Sierr• Lrm)
Cfy)SLJitsnts
Softwaw Sub¥npyM$
Bank Charges
Tra￿1 Ifor Seba5u•n 6oeitc
Comprter for SL
lthmtset3hips
Indep¢thni EKanunabon 2022
40,QY
32C
118
118
Iftz
382
550
SS0
Sub total
820
45,166
66.826
A4 Asset and Investment
pu￿h¥￿?•, tsbl•l
Sub total
820
45,186
66,826
Net of re¢olpts/(payments)
A5 Trnnslern ￿tW￿n funds
A6 Cajh fund8 last year end
Cash funds thls year end
3.457
7,9S7
11,414
6,693
1,172
4,629
6,473
14.430
7,645
19.OS9
952
7.MS
CW R18ccounts ISSI

Section B Statement of assets and1Sabllltle8 at the end of the perlod
Unr••trlct•d
lund•
lo *••t••l t
R••lrlct•d
fund•
to nmrut t
14M)Q
End¢)wm•nt
lund•
to r•••r•rf¢
C•tsgort
D•tsll•
B1 C*•h fund•
Bank
4,119
rotal cash funds
4.629
Kcthryii) OK
Unr••trt¢t•d
fund•
to nMM•t£
OK
OK
Endowm•nt
fund•
to rbMmt£
R••trtct•d
lunds
n•4rn•1£
D•tall•
Fund ¢0 whleh
Currnrrt vilu•
D•tsll•
Co•t lo￿OnI1)
B3 InvMtm•nt 4880t•
Fund ¢¢ whl¢h
•*MI b•lon
D•tall•
C￿lI0p110￿1)
Curr•nl v•lu•
on41
B4 As••t• r•taln•d lor th•
charlty's own u••
Fund towhlch
r•￿t
Oak FJMoatbon
Amount du•
tlon*l
Wh•n du•
B5 Llabllltle•
Con54Ji•nl f•es
31 January 2024
Ifthpondenl Ex4minol¥ f••
Unrostnctsd
sgo
31 O¢tsb•i 1024
ssn￿ by on• or trust••• on
bohaff of all the tru$lees
Signaturè
Prfnl Name
Oate ol
roval
051071
CCXX R2 attounts ISSI
C610912024

## **Notes to the Accounts – For the period ended 31 December 2023** 

## **ACCOUNTING POLICIES** 

## **Basis of Accounting** 

The financial statements have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102), effective 1 January 2015 and the Charities SORP (FRS 102). 

## **Going concern** 

The trustees have reviewed the finances for MMW UK and confirm that the charity has sufficient funds for the following 18 months and is a going concern. 

## **Accounting period** 

The reporting period is 1 January 2023 to 31 December 2023. 

## **Donated goods and services** 

Donated goods and services are recognized as income when; 

- The charity has entitlement over the economic benefits that flow from the donation; 

- It is probably the associated economic benefits will flow to the entity; and 

- Their value can be measured reliably. 

Fair value is determined on the basis of the value of the gift to the charity. For example, the amount the charity would be willing to pay in the open market for such goods and services. A corresponding amount is recognized in expenditure within the relevant expense category. 

## **Related Party Transactions:** 

Trustee Anthony Skinner donated £50 to MMW UK (2022: £0).  There were no other Related Party Transactions in 2023. 

## **Grants:** 

In 2023 MMW UK received £53,142.90 in grants (2022: £64,848). 

The grants in 2023 were from The Oak Foundation, as part of their ongoing commitment to supporting MMW. 



## **Donations:** 

In 2023 MMW received £4,198.69 in donations (2022: £8,656). The donations were as follows: 

- £4,148.69 from Sharon Bylenga 

- £50 from Anthony Skinner 

**Restricted Funds:** 

In 2023, there were restricted funds of £53,143. 

