## **Annual Report 2024-2025** ## **Our Mission:** Life’s a Beach is a charitable initiative founded by ProCook, a leading kitchenware retailer, with the mission to combat single-use plastics on British beaches and promote sustainable living through reusable alternatives. The charity was established by ProCook owner Daniel O’Neill, who was inspired to take meaningful action for a more sustainable future. Plastic pollution is an escalating crisis. According to the _Surfers Against Sewage Marine Litter Report (2014-2020_ ), single-use plastics account for an average of 49% of beach litter. Moreover, a plastic bottle discarded today could persist for 450 years in the marine environment _(Seas at Risk, 2017)._ Life’s a Beach is dedicated to tackling the plastic pollution crisis through three core objectives to act, educate, and encourage. We achieve this mission through: - **Clean-Up Events:** Organizing beach clean-ups in partnership with corporate groups, - schools, universities, and like-minded organisations. - **Education:** Supporting schools in eliminating single-use plastics by providing - educational resources and Life’s a Beach products. - **Collaborations and Outreach:** Partnering with key organisations to amplify our - message and collectively drive positive change. - **Sustainable Product Range:** Promoting reusable products through the Life’s a Beach - range to reduce dependence on single-use plastics. ## **Funding:** The main source of funding continues to be via royalties on Life's A Beach products sold by ProCook since inception. We have also diversified funding by charging a booking fee to corporate group cleans. ## 2025 Progress: This year has marked another incredible chapter for Life’s a Beach as we expanded our reach, impact, and internal capacity. We welcomed a new team member, strengthening our ability to deliver meaningful projects and support our growing efforts. Our volunteer network has continued to flourish, driving significant growth not only in the number of beach cleans but also in the scale of our educational projects, empowering more young people to become environmentally conscious. We also advanced our nationwide efforts, making a measurable difference along coastlines through increased clean-ups and engagement in new locations. Additionally, we strengthened existing partnerships and formed new collaborations with like-minded organisations, amplifying our shared commitment to protecting and preserving the natural environment. **Life’s a Beach Annual Report 2024/2025** Registered Charity Number: 1185046 1 ## Activity: - In 2025, Life’s a Beach achieved remarkable progress, continuing its trajectory of year-on-year growth: - We conducted 51 clean-up events, engaging three and a half times the number of volunteers compared to 2024. - There were increases in both the number of bags, and kilograms of litter collected, showing a significant step forward in our efforts. - Increased focus on our educational projects also saw us conduct almost three and a half times more educational group visits compared to last year. **----- Start of picture text -----**
2022-2025 General Growth
4000
3337
3500
3000
2500
19041989
2000
1500
938 827
1000 630 571 647
500 308 215 142 347
0
Volunteers Kilos Collected Bags Collected
2022 2023 2024 2025
Events Growth 2022- 2025
60
51
50
40
32 31
30
23
20
7 8 9
10
2
0
Cleans Educational Groups
2022 2023 2024 2025
**----- End of picture text -----**
Social media reach has grown in all areas, with increased visitors to the website and improvements across all social media channels. These channels are vital to our mission of education and outreach, raising awareness about single-use plastic and the charity’s goals. **Life’s a Beach Annual Report 2024/2025** Registered Charity Number: 1185046 2 As we look ahead to 2026, we are confident in our ability to build upon our impressive figures with a focus on increasing not only our corporate clean-up events but also our educational efforts to inspire the next generation. Our events are designed to bring together people from all cultures, ages, and backgrounds. Through these initiatives, we have strengthened collaborations with like-minded organisations, including Sea Keepers International, DXC, CDW, Forest Green Rovers Community, and others. By nurturing these partnerships year on year, we aim to extend our impact on the plastic pollution crisis and further raise awareness of this pressing environmental issue. We have massively expanded our educational schools programme this year, hosting a series of talks and workshops focused on raising awareness about single-use plastics and recycling. To enhance accessibility, we have invested in additional educational resources and adapted our current offering where appropriate to be more inclusive to all. To date, we have completed twenty-nine school visits and partnered with twenty children’s extra-curricular groups to deliver these initiatives to 5766 children. As part of our efforts, we provide reusable water bottles to every school we visit, helping to reduce reliance on single-use plastic bottles. In line with our outreach and education mission, we have also engaged with colleges and universities nationwide. To date, we have conducted twenty-one clean-up events, reaching an additional 1,319 students. With an increased focus on engaging community groups, schools, educational societies, and corporate volunteers, we are fulfilling our charitable objective to educate and inspire action. Together, we will work towards a future free from single-use plastics and protect our environment for generations to come. ## In Conclusion: The charity is in excellent standing, showing sustained growth and notable success in fulfilling its ongoing mission. Our continuing efforts to educate and engage communities highlight our commitment to reducing single-use plastics and promoting sustainable practices. With the addition of new staff resources, we are well-positioned to reach new heights, expanding our impact even further. As we look toward 2026, we remain dedicated to building upon this strong foundation. With clear objectives and unwavering focus, we are confident in our ability to thrive and achieve even greater progress toward our goals in the coming year. **Life’s a Beach Annual Report 2024/2025** Registered Charity Number: 1185046 3 REGISTERED CHARrtY NUMBER: iU5046 RÉPORTOF ThE T111157EESAND srAIEMEpifoF FINAPKiALAcfMTIES FOR THE PERIOD IAPRIL 2024TO 31 MARCH 2025 UF￿￿ A OÉACH uIT'• A •*•th. tharty M 11￿1$ iff•'i A Li￿.$ A Beath, (hadty no. 1185046 ANPIUAI REPOATOF niE TRUSTEES FOR THE YEAR I APRIL 2024 T0315T MAKH 2015 Chadty a1rn5 Life's a Btrach is a chantysel up by*ilchenwwe retailer Prth< tosupwtthe eradication ol wn8le use ￿*$￿£5 from 8ritish be•ches and the promotion of reusab￿ products. Thelr purp￿se is the conseryation and proiection ol the natural enwrthiment nd adv•ncing education ol ￿USab￿ products and the importance of eradi(abng single use pjastiu. The chantyw•s set up by Procook lounder Daniel O'P4ti11 whowas inspired to take positNe acti¢)n towards • more sustaftabse enwronmtnt. Ac(ordin& to Surfer$ 4aifistSthva8e, Marine btter RewL 2014-2020Vision, single use ￿l$ti(S make up veraÈè 49% of beach litteraThJ a plastic bottle distsrded w a beach todaycould l•st450 years in the rnarine envir¢)nment (Seas at Risl &ngle￿$t PlastKs. and the Marine EI￿rOnMent. 20171. Neadyall the 7 millim Sing￿ use coffee cups that are used each day do not get recyded ar￿ end up in landfill. bfe's a Beath is dedicated to supporting the mission to reduce ihe5t numbers Ihrou8h schemes whith indude educatiL¥4 the promotyort of reu$3ble pr(Klucts Ind Lv8anised beach eleans. Tht chariV5 obiettp4es are to act to remtr4e waste from UK beaches ar*J wasteways. to educate and reath ￿tt0 yOLsfYder generatIor￿ about P￿S￿( polluuon and io en¢ouwe reusable knmatives to Sin81e￿$t plastic. The tharity is a CIO-Founditlon. xt up on 2Tr August 2019. tsgo¥erned byfourtrustees who •re respLW5ible for pLinning the day.to4aYa¢r￿l￿s ofthetharlty. The re6￿tered offlce 6 ilfe'sA Beac￿ rlo ProCo)k Ltd, 10 SL Indurent Part Glouces￿r GLIO 3EL Forthe period in questton, thetrustees were: O•niel IYNeS11 Ichalr) Mi¢h•el Mdl¢x Sarnh Whth LeeTapptnd•n All trusiees th ol thelr bme fr¢elyand no remuneradon wexperoes were p4d in th• year. The frusiees •re w•re olthe th•nty OU￿W¢e on pu￿1¢ b•nefft •nd have re8¥d to th•t8uid•nce in thelr •Oministratyon ofthe tharity. The Trus*e5 betlv4eth*th15 reM Pr￿￿eSt￿le￿OIth¢ publk benefitof the charlty's work in the year ehded 31n Mar¢h 2024. An•nd•l re* The maifi sourceofkn¢&n• was from Piocwk Ltd. whlth d¢*i¥t•s 10% ofits Invjffle m se￿￿e1 products to tht life's • ee&h Charity. This, ¢4Jnbined with ¢therdOnati￿S from Prrfook ¢ustc¥nersamoufited io • tothl ol £43.938 of donation intome For rhe period. The trustee5 have re¥￿We￿ tht tharit(s res*r¥es requirernents In118ht of tho employmeni of one full time indlvidual and the charttys curreni fundlng ar(ar￿eMents. The thaflty cUrren￿V retefves Incorne mainlyfrom Prthkthrou8h royalties and donatiMs. The trustees w5ider Itprudent ¢0 hold reserves off £32.[￿. eQU￿￿entto a ye•rfs annual salary. Thi5 reserye pro¥#les the tharfty sUffic￿nt tlm• th i•$r￿re* new produtt and alternatfve fundi￿ ilthe weement with Procook ends, enswin8 ￿ntinuIty0Id1Y.to4aY operatlons chiiitth actI¥￿Ie5. Lile's A Beach. th•rlty no. 1185046 INDEPENDENT EXAM114ERS RÈPQRTTO THE TRUSTEES OF UFE'S A BEACH I rewtto the trustte5 on myexaminaVN ol the accwnts of tht ab¢Nè thartty I"thÈ CharitThflrn) that materf31 marters have rome to my attentl(ffi kn connertlw with the examiftation which 8Nes ￿ caus¢ to bdie¥e that in, •w material respect.. the rttordswere nol keptln x(ordan¢e ¥Ath sttti¢)n 130olthe Ch¥OUes A¢L' or the aCc￿nts did notattord ¥Ath the ac¢ountin8 records.. the ￿c￿fftts did not¢omply with the amlicab￿ requirements c0r*érn1￿ theforni and content ofactounts set out in the tharities (Accounts and Reports) RelU￿tIonS other than any requirementthatthe accounts give a'true and falrf view which is fiot a matter wnsidered as part of an ifidependent exaffllMtithi. I h•vt no concerns ind have mme •tr05s no other matters in connedion with the examinaiion to whkh atten￿0Th should be drawTh In this report ITh order to eTh•ble a proper undersiandin8 of the acwjnts to be rexhed. sf•ph•fi Sand 3 Shire Garde Upton Upon 5thfern Worcester WR8 OSX Life's A bèath. th•rlty no. 1185046 Unrestrtctr fvnds IncLvne frsnds Total fwth Prfor ye¥ fvnds Income endowrn￿ts from don*•)ns 1è6acies R*sourres•wd•d enditure on ¢haritable attvit*s 14et InCwn*neMp•￿￿JIQl l>•for• Ih¥e5tmentplnsl(loM•4 Net ainslllosse5 on investments 14et lncomel(wovrtll￿1•l Extra￿dinary iiems Transfer5 betr*eefi lunds Other ￿￿￿110$￿¢$>.. Gain5 and losse5 on revaluatyM of fixed assets for the th¥lVs use Other atnsllkn¥es PletYA*mentln 46537 46.537 48.375 45.165 145.1651 13n 14S.H81 2927 1372 1371 Re￿Ill￿tkn TDtsI funds bro Totol ht lorward 9L750 93,IZ2 .750 88m3 93.122 91.7 The stJtementoffinanc6•l xU¥ltlts iffid￿ *1 ylns and10sses reca8nlsed In the ye•r. LI￿.5 A BÈ•ch, th•rlty no. I18%￿6 &4LAPKE SHEET AS AT JI MARCN 2025 Unrestrkted Re￿￿tted hKome lunds Totsl thts year Totsl l•st ye•r Current •4• i)ebtors Stock C*5h at bank ••d in hand Totsi oxreni assèts 9.741 1,200 81￿36 9.741 12L 82,836 93.777 49.484 1,180 42,394 93.058 Creditors.. amounts fallini due within year 16551 165SI 11,3081 14et¢ury•fitass•ts 93.122 91.750 Toiil a55ets leu ¢urr*nt 91,750 Credltork arnountslall*¥ &J* after on•y•ar Total net assets Fundsofthe Charlty A•stslcted Inwme fyt 93.122 91.750 Uhr•s¢rk￿ lunds 93,112 93.122 93,122 91,750 91.750 Totsl fvnds Approved by the Bo•rd ofTrustses on 30J•nu•ry2026•d Sier￿￿ on thelf behall ty.. Danlel tyP41111 life's A Beach, (+••fity no. 11851146 AcC￿j1￿mG POUQÉ5 TO THÉ FIt&4KIAI STATEMElnS B•51s01 A¢counthy Tht tin•hcial siatemeTrts ha¥ebeen prepared underth• Imsttyical Costcorp￿t￿M. ¥*1 in x¢wdanu with the StateiTient of Recommended Prath¢*.' Accouniin8 and RepMirt8 fy(harit5es preparini iheir at￿nts in aCC¢yd•n¢e W￿¢h the Financial Reporti￿8 Standard applicablt in the UK and RÈwb¢ic ol trelaAd IFRS 1021 i$5Lwd on 16Juty 2014: and with the Charitie5 Art 2011. Income is included on the %atement ol FinandalActFiitie5 when thtthath becomes le8alty to the r¢s(wrces: and the monewvalue be ff*asUted with suffioent reli•bthty. Ewwndlwr• Expendi￿re is •c¢ounted loron an accruals b•sls and has been Clas￿￿ed vnderheadlngs that rfgwate all cost rel•ted to the cateEory. Where costs cannot be dwtctly attributed to pxti¢ul¥ h••din8s, they have been allocated to actiwties on • basi5 Cons￿le￿I with the use offesourcts. The charity is txempt from corpor*knt•x ¢)n Its th￿tableactsth. fvnd a¢¢¢￿￿tI Unrestricted fvnds tan be used In aC(￿danCe wlth the tharorable objectwes at the of the Trusiets. Rtstrirt*d fvnds n ofijy be used for particular r¢stri¢t¢d purposes withfi th• objects of the tharity. Restri¢tsoNs Irise wheTh spec5fied by the donororwhtn fund5 are r*sed lor partycyl¥rresirfj¢ied purposes. The value of•rtyvoluntary h* rec•4*d ￿ I￿t Indud¢d in the •¢￿￿nts buf L8dts¢rib•d in the Tn￿tee< ¥w¢ual report Sf considered rnaterial. The accounts hwe been prepared on thtGolw Contern ba51$ and ts*Truswes wt not aw¥* ofary ￿•S0nwhy th15 do•$ not •pth. Life's A Be•¢h. tharfty no. 118%146 NOTESTO ThE RPWXIALSTATEMEIITS Incom•f*￿5 Totsl Prloryur fvnds Donations from.. IO% Donations from Procooksales Othtrdonations 19.079 27.45? 46.536 19A)79 2?￿5? 46536 25J27 48J75 Tot l Analy5ts01 expirtdliui* an tharltsble a¢tl¥hles Thd¢rt•ken Wf•sts T•tsl Thflrn) that materf31 marters have rome to my attentl(ffi kn connertlw with the examiftation which 8Nes ￿ caus¢ to bdie¥e that in, •w material respect.. the rttordswere nol keptln x(ordan¢e ¥Ath sttti¢)n 130olthe Ch¥OUes A¢L' or the aCc￿nts did notattord ¥Ath the ac¢ountin8 records.. the ￿c￿fftts did not¢omply with the amlicab￿ requirements c0r*érn1￿ theforni and content ofactounts set out in the tharities (Accounts and Reports) RelU￿tIonS other than any requirementthatthe accounts give a'true and falrf view which is fiot a matter wnsidered as part of an ifidependent exaffllMtithi. I h•vt no concerns ind have mme •tr05s no other matters in connedion with the examinaiion to whkh atten￿0Th should be drawTh In this report ITh order to eTh•ble a proper undersiandin8 of the acwjnts to be rexhed. sf•ph•fi Sand 3 Shire Garde Upton Upon 5thfern Worcester WR8 OSX Life's A bèath. th•rlty no. 1185046 Unrestrtctr fvnds IncLvne frsnds Total fwth Prfor ye¥ fvnds Income endowrn￿ts from don*•)ns 1è6acies R*sourres•wd•d enditure on ¢haritable attvit*s 14et InCwn*neMp•￿￿JIQl l>•for• Ih¥e5tmentplnsl(loM•4 Net ainslllosse5 on investments 14et lncomel(wovrtll￿1•l Extra￿dinary iiems Transfer5 betr*eefi lunds Other ￿￿￿110$￿¢$>.. Gain5 and losse5 on revaluatyM of fixed assets for the th¥lVs use Other atnsllkn¥es PletYA*mentln 46537 46.537 48.375 45.165 145.1651 13n 14S.H81 2927 1372 1371 Re￿Ill￿tkn TDtsI funds bro Totol ht lorward 9L750 93,IZ2 .750 88m3 93.122 91.7 The stJtementoffinanc6•l xU¥ltlts iffid￿ *1 ylns and10sses reca8nlsed In the ye•r. LI￿.5 A BÈ•ch, th•rlty no. I18%￿6 &4LAPKE SHEET AS AT JI MARCN 2025 Unrestrkted Re￿￿tted hKome lunds Totsl thts year Totsl l•st ye•r Current •4• i)ebtors Stock C*5h at bank ••d in hand Totsi oxreni assèts 9.741 1,200 81￿36 9.741 12L 82,836 93.777 49.484 1,180 42,394 93.058 Creditors.. amounts fallini due within year 16551 165SI 11,3081 14et¢ury•fitass•ts 93.122 91.750 Toiil a55ets leu ¢urr*nt 91,750 Credltork arnountslall*¥ &J* after on•y•ar Total net assets Fundsofthe Charlty A•stslcted Inwme fyt 93.122 91.750 Uhr•s¢rk￿ lunds 93,112 93.122 93,122 91,750 91.750 Totsl fvnds Approved by the Bo•rd ofTrustses on 30J•nu•ry2026•d Sier￿￿ on thelf behall ty.. Danlel tyP41111 life's A Beach, (+••fity no. 11851146 AcC￿j1￿mG POUQÉ5 TO THÉ FIt&4KIAI STATEMElnS B•51s01 A¢counthy Tht tin•hcial siatemeTrts ha¥ebeen prepared underth• Imsttyical Costcorp￿t￿M. ¥*1 in x¢wdanu with the StateiTient of Recommended Prath¢*.' Accouniin8 and RepMirt8 fy(harit5es preparini iheir at￿nts in aCC¢yd•n¢e W￿¢h the Financial Reporti￿8 Standard applicablt in the UK and RÈwb¢ic ol trelaAd IFRS 1021 i$5Lwd on 16Juty 2014: and with the Charitie5 Art 2011. Income is included on the %atement ol FinandalActFiitie5 when thtthath becomes le8alty to the r¢s(wrces: and the monewvalue be ff*asUted with suffioent reli•bthty. Ewwndlwr• Expendi￿re is •c¢ounted loron an accruals b•sls and has been Clas￿￿ed vnderheadlngs that rfgwate all cost rel•ted to the cateEory. Where costs cannot be dwtctly attributed to pxti¢ul¥ h••din8s, they have been allocated to actiwties on • basi5 Cons￿le￿I with the use offesourcts. The charity is txempt from corpor*knt•x ¢)n Its th￿tableactsth. fvnd a¢¢¢￿￿tI Unrestricted fvnds tan be used In aC(￿danCe wlth the tharorable objectwes at the of the Trusiets. Rtstrirt*d fvnds n ofijy be used for particular r¢stri¢t¢d purposes withfi th• objects of the tharity. Restri¢tsoNs Irise wheTh spec5fied by the donororwhtn fund5 are r*sed lor partycyl¥rresirfj¢ied purposes. The value of•rtyvoluntary h* rec•4*d ￿ I￿t Indud¢d in the •¢￿￿nts buf L8dts¢rib•d in the Tn￿tee< ¥w¢ual report Sf considered rnaterial. The accounts hwe been prepared on thtGolw Contern ba51$ and ts*Truswes wt not aw¥* ofary ￿•S0nwhy th15 do•$ not •pth. Life's A Be•¢h. tharfty no. 118%146 NOTESTO ThE RPWXIALSTATEMEIITS Incom•f*￿5 Totsl Prloryur fvnds Donations from.. IO% Donations from Procooksales Othtrdonations 19.079 27.45? 46.536 19A)79 2?￿5? 46536 25J27 48J75 Tot l Analy5ts01 expirtdliui* an tharltsble a¢tl¥hles Thd¢rt•ken Wf•sts T•tsl