**Annual Report 2023-2024** ## **Our Mission:** Life’s a Beach is a charitable initiative founded by ProCook, a leading kitchenware retailer, with the mission to combat single-use plastics on British beaches and promote sustainable living through reusable alternatives. The charity was established by ProCook owner Daniel O’Neill, who was inspired to take meaningful action for a more sustainable future. Plastic pollution is an escalating crisis. According to the _Surfers Against Sewage Marine Litter Report (2014-2020)_ , single-use plastics account for an average of 49% of beach litter. Moreover, a plastic bottle discarded today could persist for 450 years in the marine environment ( _Seas at Risk, 2017_ ). Life’s a Beach is dedicated to tackling the plastic pollution crisis through three core objectives: to act, educate, and encourage. **----- Start of picture text -----**
ACT EDUCATE ENCOURAGE
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We achieve this mission through: - **Clean-Up Events** : Organizing beach clean-ups in partnership with corporate groups, schools, universities, and like-minded organizations. - **Education** : Supporting schools in eliminating single-use plastics by providing educational resources and Life’s a Beach products. - **Collaborations and Outreach** : Partnering with key organizations to amplify our message and collectively drive positive change. - **Sustainable Product Range** : Promoting reusable products through the Life’s a Beach range to reduce dependence on single-use plastics. ## **Funding:** The main source of funding continues to be via royalties on Life's A Beach products sold by ProCook since inception. ## **2024 Progress:** impact. We’ve engaged more volunteers than ever before, bringing together passionate individuals to drive our mission forward. Our programs have reached a record number of young people, inspiring the next generation of environmental stewards. With an increased number of beach cleans completed, we’ve made a tangible diUerence in protecting our coastlines. Additionally, we’ve strengthened collaborations and forged new connections with like-minded organizations, further amplifying our eUorts to safeguard the environment **Life’s a Beach Annual Report 2023/2024** Registered Charity Number: 1185046 1 ## **Activity:** In 2024, Life’s a Beach achieved remarkable progress, continuing its trajectory of year-on-year growth: - We conducted 32 beach cleans, engaging three times the number of volunteers compared to 2022. - Nearly double the amount of litter was collected compared to 2023, marking a significant step forwards in our efforts. As we look ahead to 2025, we are confident in our ability to build on these impressive figures. Our events are designed to bring together people from all cultures, ages, and backgrounds. Through these initiatives, we have strengthened collaborations with like-minded organizations, including **Sea Keepers International** , **DEFRA** , **City to Sea** , and others. By fostering these partnerships, we aim to expand our impact on the plastic pollution crisis and further raise awareness of this pressing environmental issue. With an increased focus on engaging community groups, schools, educational societies, and corporate volunteers, we are fulfilling our charitable objective to educate and inspire action. Together, we can create a future free from single-use plastics and protect our environment for generations to come. Social media reach has grown massively in all areas, with increased visitors to the website and improvements across all social media channels. These channels are vital to our mission of education and outreach, raising awareness about single-use plastic and the charity’s goals. **Life’s a Beach Annual Report 2023/2024** Registered Charity Number: 1185046 2 We have expanded our educational schools programme, hosting a series of talks and workshops focused on raising awareness about single-use plastics and recycling. To enhance accessibility, we have invested in additional resources for our educational content. To date, we have completed nine school visits and partnered with eleven children’s extra-curricular groups to deliver these initiatives. As part of our efforts, we provide reusable water bottles to every school we visit, helping to reduce reliance on single-use plastic bottles. In line with our outreach and education mission, we have also engaged with colleges and universities nationwide. To date, we have conducted eighteen events, reaching a total of 1,048 students. Additionally, we have made significant progress with our water dispenser scheme. This initiative allows large public venues to install water fountains, enabling the public to refill their bottles instead of using single-use plastics. Looking ahead, we plan to expand this programme in 2025 by introducing water dispensers in major shopping outlets. ## **In Conclusion:** Overall, the charity is in excellent shape, demonstrating consistent growth and success in achieving its mission. Our ongoing eUorts to educate and engage communities, coupled with innovative initiatives like the water dispenser scheme, reflect our commitment to reducing single-use plastics and promoting sustainable practices. As we move into 2025, we remain dedicated to building upon this strong foundation, continuously improving and expanding our impact. With clear goals and an unwavering focus, we are confident in our ability to flourish and make even greater strides toward our targets in the year ahead. **Life’s a Beach Annual Report 2023/2024** Registered Charity Number: 1185046 3 •A••w Ufe's A B&ith. thwlty no. 111%>46 'le'5 a 8each15 a rtwityset uptry wtt•ller Thrfook. toswK¥*i ff•dk•iirmol *¥1• pl•rtksfrom Orh and •thfarKlry edwtth ol woducts •ThJ the lffyM•nte ol eradk•tlty str*fe use pl*tkJ. Tho chadty wa5 5rt up lry Procwk l>•ftlel (yP4eMlfltt￿ was Insplfed to t•&e •rtkn • brKKe 9Jth e￿ronMeN. Acrordlrqto 5Lwftr$ 4￿n$1 M•rlr* Utter Report, 2014.2010 Vlslon, SW use plastks make up a¥er4e 49% of i*•ch lthr •hd i ￿•$1￿( bott￿ d15cavded on • ￿th ifyJ•y ctyJld l•st 450ye•rs Ih erhlrofiment (Se t Rlsi Slwltrvse l¥a5tiE5. •nd M•rlne Emfjnmrneftt, 20171. Ne•thTall the 7 use tollee ¢upJ that •re used exh day do ett re¢yded **d I¥￿￿. Lllt's• eexh Tr5dedkated towpwih¥ the mL%skn to reduce tr*se numbers thrwh 5cheM ¥thith IrKK#lt tduc•thyi. the ol rtusable wothJrts wwlsed bexh de•ns. Tht ¢h•rWs obleLtl4w •rn to xtto Waste from UK ￿a¢l*S WMI w•sitws, to•duut¢and fexh (Irtlo￿l￿ The ls• CKI- FtyJnd•kn, sot Upoh 2f Aw$¢ 2019. •rrtl 1> tr*Tf￿lt1uStl￿Y¥thts ¥* rewwlbl• for pknnnhNI GLIO 3EL D•n* OW Ich ThE Tvusr••s ¥t •we olthe CTrorltyCthnmh*n'swthnc• onm*k btntfft and hth* r•q•rd to th•twI0an￿ Intr* In tr* erKled 31" Marth 2024. In the￿arefided 311¢ M•rch 2024, Lffrfs • 8eath malorfocus h•$ bmn the r•tskn8offvnd5 thrTh*h Its roy•ky8yoementwlth Pr¢£ook, beach C￿anin¢ events. and attendin8 sthools to ra15e aw•ren•M of ihe Impwt•rKe of reduclng SI￿¢ pl•rtks. le's a 8e%h hs abso raised their Onl1￿ we5tnce, yinkn8 (w a thous￿ Irwm In thtye•r, hdplnlio Pr￿t* ir actmty and pursw. The th•rlty has launthtd its educat￿1 wogram In GltyJ¢e#ershlfe prtm•ryxh)ols, ffidlr4 reusable water bottles and edw*ithwl ye*ntstkn and m•wl•15 t(>eKouwthlklren *)Othelrfamll¢stO on th• JtTe4thtt¥wh *we•sed goda medI•fd1M￿1ftd tyatter¥Jiryv•rknJs wWkfestW, sprt•d*4 I￿r•T*S$1bf￿t pts51k Th¢ rna￿ SOUfc¢oI wisfrtyn Pr(K4x* itd.f•hkh donates IO% oftts on sel￿ed woductstt>tl* Lllrfs a Beach Charlty. This. combi￿d wlthotsw d￿￿t￿$froffl cwporate teath deans and Prth* rnnted to • totalol £￿375 ol don1￿1 fortht wk4. The trustees have exambn¢d the th•rttVs reql￿reM￿tsf0r cons1dell￿ thi •Mploym￿t ol on• Ir￿￿Idual thsrkn8 Mar¢h 2024 and cwfjiderthat the th•rtty410¢5 ￿1 hKur m•ny d•y-104ay ￿$t$. and th• r•r•W are suffi¢￿tst iocover itr C05t ol one emplwee and to spefid M thedlfett th•rItI￿1 •¢iMt*s. As a resul ttls DK•s%wy ¢0 hold a spttlhc le¥elol re5erye5. 2024 Ch•rll*s Aa 2011 llhe N£fl. I rtwt Y¢ respett ol myexaffanatknn 011￿Cha￿V$aCc0￿Trts carrbed ¢yrt urthr 145 olthe 2011 Acl •rrtl incarry4n8 txrt my examlr4iknn, I hm folrrA*d 41 tr* •pplk•ble Olreclty68tr*W lry the ChwKyCMwnisslon ur#Jers•ath 149SXbl ofthe thea¢¢tyJnting record5 not kept In ac£ordance wfth se¢iJkM 130olthe th•r6tsA¢L' ¢¥ th¢ dd fiot xcord ￿ the •c¢ountlw re￿d%. or the a¢£tyJnts ijd not *ryth th? applicab￿ requtreTrRnts COnt•n￿￿ tr* form al￿ content of•mnts set out the Chartties Ikcounts * Rep￿ts) RewlatKXts 2(IA ottrrfrih￿ w requlrement th•t the •¢￿unts81l** tairf ¥lewwluth15 not a matter(on￿dered as m of•n Ir#Iepe￿Ient*XImknth. drnwn In thb report knordertoertha w0p•r￿￿1$thDd￿0ftt￿ •c¢ounts tgbertKheO. 3 Shirt Gardens le8acie5 48375 34h91 45WI 45 r.rni Net •lr4slllossesl Extraonlln•ry tt•n5 Transfer5 betsveenfund5 Ir& and losses on rv4a1u•tr￿ olfixed us• insllk155esl Tut￿ fvftds bro gL750 9L750 Uf*'s A (hwlty no. 1115016 IAiAKf SIIEET AS AT JI IO1• 49M4 1.1 42.394 49Ae4 1.1 42391 4721 C45h It b•nk 82.102 113>) 9L7 9LYJJ 91.750 91.750 7511 91,750 9L750 tyth¢ Bo•rd olTnts* on 221112S on th•r be￿11 Ule's A Oe•th (hwlty nth 1185046 The st•t*1w￿ h•w bten pttp•*d urthrth*hbl¢yk•l col torN•rthffi. Ind Ih #uvd*rKe *lthI￿Startm*ftt of Reportlw si•ndard •k¥lkible ln the UK •nd RepJblk 011￿￿￿ IFAS 1021 Oft 161uty 2014,. and ¥&fth Charflieskt 2011. n ¢x* be used for partkular restrkted puryoseswtthln th• oblectsoltr• thth. Restrk￿￿wkn• ¥A*n ip•dfW lrytr Llfe's A Beach, th•rfty no. 1185046 PIOTESTO ThE R14AP4CIALSTAIEMEIITS Donatlons from.. IO% OoTraiions frtyn Prt) 245 Sund IL914 12,126 Tatsl (49ts SaLiries and w Penslon 31618 916 .$75 916 Total No employee rttelved emoluments of Th￿￿eth•fi £60.CKQ.Thtre was l empltrfftdurfw tr* year. These arecostsassod•ted wlththe 8ovemarKe arrnngemems ofthetharlty***h relateto the ger￿1 of charlty. The cost5 will indude Inte￿ ￿ extemal audit, Wl ad¥ke for tyustets and costs assotioted wfth (C￿$tItut￿mI •NI Statutory requlreff¢nts and arryothercosts aSs￿l•le4 wlth t￿ strat* a5 ¢wosed today-to4ymana8ement ￿ thètharftrs artivrties. No 8ovemancecosts IrKuffed durfrqtht year. No payments or re.imbur3ements for èxp•)s•s*Yr•mad• toTrusi••sor otlw ihtrd partles duriry the year. The chafitytfLSStees were not pald orrffevrtd •nyothw beneffts •$ tfrwwere Mt empw ￿ the Charity nehherwere they relrnbursed expenses dUringt￿ year. Noth•rity tntstoe retd4*d payTh￿t for sKdts51onal ttothèr seThkes supplled io the (harrLY. Uf•'s A B•ach, tharityno. 1185046 No •mountsf**r* p•ld lor ¥ryst*￿0￿ ext•Jrd xnrthyolKc(Xx￿ oro¢lw seTht•J lrytht Irthpendent•wnlner asthls *vkT*Asc•ffb•d wt on b•d PrtKotsk Ltd 471124 6,ni ro 49M4 T•tsl funds 42,394 Cash at ￿nk 82,102 T•tsl Tr•de ¢redttors Other crodlto 216 I.LYJ2 Total 8•lan¢• OiW02J 88.823 Fun 48,375 145,4481 91,750 Restrkxed Funds Totsl 48375 . 45A41) 9L750 •A••w Ufe's A B&ith. thwlty no. 111%>46 'le'5 a 8each15 a rtwityset uptry wtt•ller Thrfook. toswK¥*i ff•dk•iirmol *¥1• pl•rtksfrom Orh and •thfarKlry edwtth ol woducts •ThJ the lffyM•nte ol eradk•tlty str*fe use pl*tkJ. Tho chadty wa5 5rt up lry Procwk l>•ftlel (yP4eMlfltt￿ was Insplfed to t•&e •rtkn • brKKe 9Jth e￿ronMeN. Acrordlrqto 5Lwftr$ 4￿n$1 M•rlr* Utter Report, 2014.2010 Vlslon, SW use plastks make up a¥er4e 49% of i*•ch lthr •hd i ￿•$1￿( bott￿ d15cavded on • ￿th ifyJ•y ctyJld l•st 450ye•rs Ih erhlrofiment (Se t Rlsi Slwltrvse l¥a5tiE5. •nd M•rlne Emfjnmrneftt, 20171. Ne•thTall the 7 use tollee ¢upJ that •re used exh day do ett re¢yded **d I¥￿￿. Lllt's• eexh Tr5dedkated towpwih¥ the mL%skn to reduce tr*se numbers thrwh 5cheM ¥thith IrKK#lt tduc•thyi. the ol rtusable wothJrts wwlsed bexh de•ns. Tht ¢h•rWs obleLtl4w •rn to xtto Waste from UK ￿a¢l*S WMI w•sitws, to•duut¢and fexh (Irtlo￿l￿ The ls• CKI- FtyJnd•kn, sot Upoh 2f Aw$¢ 2019. •rrtl 1> tr*Tf￿lt1uStl￿Y¥thts ¥* rewwlbl• for pknnnhNI GLIO 3EL D•n* OW Ich ThE Tvusr••s ¥t •we olthe CTrorltyCthnmh*n'swthnc• onm*k btntfft and hth* r•q•rd to th•twI0an￿ Intr* In tr* erKled 31" Marth 2024. In the￿arefided 311¢ M•rch 2024, Lffrfs • 8eath malorfocus h•$ bmn the r•tskn8offvnd5 thrTh*h Its roy•ky8yoementwlth Pr¢£ook, beach C￿anin¢ events. and attendin8 sthools to ra15e aw•ren•M of ihe Impwt•rKe of reduclng SI￿¢ pl•rtks. le's a 8e%h hs abso raised their Onl1￿ we5tnce, yinkn8 (w a thous￿ Irwm In thtye•r, hdplnlio Pr￿t* ir actmty and pursw. The th•rlty has launthtd its educat￿1 wogram In GltyJ¢e#ershlfe prtm•ryxh)ols, ffidlr4 reusable water bottles and edw*ithwl ye*ntstkn and m•wl•15 t(>eKouwthlklren *)Othelrfamll¢stO on th• JtTe4thtt¥wh *we•sed goda medI•fd1M￿1ftd tyatter¥Jiryv•rknJs wWkfestW, sprt•d*4 I￿r•T*S$1bf￿t pts51k Th¢ rna￿ SOUfc¢oI wisfrtyn Pr(K4x* itd.f•hkh donates IO% oftts on sel￿ed woductstt>tl* Lllrfs a Beach Charlty. This. combi￿d wlthotsw d￿￿t￿$froffl cwporate teath deans and Prth* rnnted to • totalol £￿375 ol don1￿1 fortht wk4. The trustees have exambn¢d the th•rttVs reql￿reM￿tsf0r cons1dell￿ thi •Mploym￿t ol on• Ir￿￿Idual thsrkn8 Mar¢h 2024 and cwfjiderthat the th•rtty410¢5 ￿1 hKur m•ny d•y-104ay ￿$t$. and th• r•r•W are suffi¢￿tst iocover itr C05t ol one emplwee and to spefid M thedlfett th•rItI￿1 •¢iMt*s. As a resul ttls DK•s%wy ¢0 hold a spttlhc le¥elol re5erye5. 2024 Ch•rll*s Aa 2011 llhe N£fl. I rtwt Y¢ respett ol myexaffanatknn 011￿Cha￿V$aCc0￿Trts carrbed ¢yrt urthr 145 olthe 2011 Acl •rrtl incarry4n8 txrt my examlr4iknn, I hm folrrA*d 41 tr* •pplk•ble Olreclty68tr*W lry the ChwKyCMwnisslon ur#Jers•ath 149SXbl ofthe thea¢¢tyJnting record5 not kept In ac£ordance wfth se¢iJkM 130olthe th•r6tsA¢L' ¢¥ th¢ dd fiot xcord ￿ the •c¢ountlw re￿d%. or the a¢£tyJnts ijd not *ryth th? applicab￿ requtreTrRnts COnt•n￿￿ tr* form al￿ content of•mnts set out the Chartties Ikcounts * Rep￿ts) RewlatKXts 2(IA ottrrfrih￿ w requlrement th•t the •¢￿unts81l** tairf ¥lewwluth15 not a matter(on￿dered as m of•n Ir#Iepe￿Ient*XImknth. drnwn In thb report knordertoertha w0p•r￿￿1$thDd￿0ftt￿ •c¢ounts tgbertKheO. 3 Shirt Gardens le8acie5 48375 34h91 45WI 45 r.rni Net •lr4slllossesl Extraonlln•ry tt•n5 Transfer5 betsveenfund5 Ir& and losses on rv4a1u•tr￿ olfixed us• insllk155esl Tut￿ fvftds bro gL750 9L750 Uf*'s A (hwlty no. 1115016 IAiAKf SIIEET AS AT JI IO1• 49M4 1.1 42.394 49Ae4 1.1 42391 4721 C45h It b•nk 82.102 113>) 9L7 9LYJJ 91.750 91.750 7511 91,750 9L750 tyth¢ Bo•rd olTnts* on 221112S on th•r be￿11 Ule's A Oe•th (hwlty nth 1185046 The st•t*1w￿ h•w bten pttp•*d urthrth*hbl¢yk•l col torN•rthffi. Ind Ih #uvd*rKe *lthI￿Startm*ftt of Reportlw si•ndard •k¥lkible ln the UK •nd RepJblk 011￿￿￿ IFAS 1021 Oft 161uty 2014,. and ¥&fth Charflieskt 2011. n ¢x* be used for partkular restrkted puryoseswtthln th• oblectsoltr• thth. Restrk￿￿wkn• ¥A*n ip•dfW lrytr Llfe's A Beach, th•rfty no. 1185046 PIOTESTO ThE R14AP4CIALSTAIEMEIITS Donatlons from.. IO% OoTraiions frtyn Prt) 245 Sund IL914 12,126 Tatsl (49ts SaLiries and w Penslon 31618 916 .$75 916 Total No employee rttelved emoluments of Th￿￿eth•fi £60.CKQ.Thtre was l empltrfftdurfw tr* year. These arecostsassod•ted wlththe 8ovemarKe arrnngemems ofthetharlty***h relateto the ger￿1 of charlty. The cost5 will indude Inte￿ ￿ extemal audit, Wl ad¥ke for tyustets and costs assotioted wfth (C￿$tItut￿mI •NI Statutory requlreff¢nts and arryothercosts aSs￿l•le4 wlth t￿ strat* a5 ¢wosed today-to4ymana8ement ￿ thètharftrs artivrties. No 8ovemancecosts IrKuffed durfrqtht year. No payments or re.imbur3ements for èxp•)s•s*Yr•mad• toTrusi••sor otlw ihtrd partles duriry the year. The chafitytfLSStees were not pald orrffevrtd •nyothw beneffts •$ tfrwwere Mt empw ￿ the Charity nehherwere they relrnbursed expenses dUringt￿ year. Noth•rity tntstoe retd4*d payTh￿t for sKdts51onal ttothèr seThkes supplled io the (harrLY. Uf•'s A B•ach, tharityno. 1185046 No •mountsf**r* p•ld lor ¥ryst*￿0￿ ext•Jrd xnrthyolKc(Xx￿ oro¢lw seTht•J lrytht Irthpendent•wnlner asthls *vkT*Asc•ffb•d wt on b•d PrtKotsk Ltd 471124 6,ni ro 49M4 T•tsl funds 42,394 Cash at ￿nk 82,102 T•tsl Tr•de ¢redttors Other crodlto 216 I.LYJ2 Total 8•lan¢• OiW02J 88.823 Fun 48,375 145,4481 91,750 Restrkxed Funds Totsl 48375 . 45A41) 9L750