## **Trustees’ Annual Report for the period** ## **Period start date 01/04/2020 Period end date 31/03/2021** ## **Charity name: HELOA** ## **Charity registration number: 1182953** ## **Objectives and Activities** ||SORP
reference|| |---|---|---| |Summary of the purposes
of the charity as set out in
its governing document|Para 1.17|The object of the CIO is for the public benefit to advance
the education of people within the United
Kingdom in such ways as the charity trustees
think fit, including (without limiting the
generality of the foregoing) by:
●
Promoting entry to higher education
●
Supporting higher education providers in the
provision of information and advice services to
students (both current and potential) and their
families
●
Providing training and knowledge sharing
opportunities for higher education providers| |Summary of the main
activities in relation to
those purposes for the
public benefit, in
particular, the activities,
projects or services
identified in the accounts.|Para 1.17
and 1.19|The period has not been a typical year for HELOA, with
most of our activities usually carried out in person, and
the pivot to virtual activities has been a primary focus.
The Exec team initially moved to weekly meetings to
ensure the organisation adapted quickly to support
members and facilitate communications and reactions in
the constantly changing physical, political and digital
environments the pandemic created.
Against this challenging backdrop, the following training
and knowledge sharing events were held virtually for
HELOA members:
●
3 Professional Development Conferences – all of
which were fully booked with a waiting list. The first
was offered to members free of charge and others
at a minimal cost. They were very successful with
91% positive feedback and an increase in
engagement
●
2 New Practitioners Conferences(June and October)| |||●
4 Best Practice Webinars (April, July, October and
December)
●
All nine groups (representing different parts of the
UK) held at least three virtual activities. These
included opportunities for members to share best
practice and to engage in training and professional
development. A number of the regional groups have
also begun or developed their mentoring schemes.
Key strategic developments this year have been:
●
Progressing strategic objectives and creating a
comprehensive Risk Register
●
Adopting name-blind elections to increase the
equality in our election processes
●
Establishing and strengthening relationships with
a variety of partner organisations, including
progressing Memorandums of Understanding
with The Student Room and UCAS.| |---|---|---| |Statement confirming
whether the trustees
have had regard to the
guidance issued by the
Charity Commission on
public benefit|Para 1.18|All trustees have acted in accordance with the public
benefit as set out in HELOA’s constitution and in line with
the guidance issued by the Charity Commission.| **Additional information (optional)** You may choose to include further statements where relevant about: ||SORP
reference|| |---|---|---| |Policy on grant making|Para 1.38|| |Policy on social
investment including
program related
investment|Para 1.38|| |Contribution made by
volunteers|Para 1.38|| |Other||| ## **Achievements and Performance** SORP reference |Summary of the main
achievements of the
charity, identifying the
difference the charity’s
work has made to the
circumstances of its
beneficiaries and any
wider benefits to society
as a whole.|Para 1.20|**Training**
We had to take the difficult decision to postpone the
2021 National Conference, which is usually our biggest
training event held in January, due to the pandemic. The
training team instead focussed on new and different
ways to engage with members with virtual events, and
aimed to ensure the same level and number of training
events were available.
Additional Professional Development Conferences (PDCs)
were developed, as well as the introduction of HELOA
Best Practice Webinars. All were very successful and well
received. Although our New Practitioner’s Conference
had slightly decreased attendance, this can be explained
by the lack of new roles available in the sector during the
pandemic, and we achieved 97% good or excellent
feedback.
We plan to return to running mostly in-person training
events from 2022 if restrictions allow. However, due to
the success of virtual training, we have committed to
running at least one virtual PDC per year, and will be
adopting a hybrid approach to delivering most training
events.
**Groups & Membership**
The majority of groups have seen an increase in
attendance following the introduction of online
meetings, showing that the support and guidance
provided by HELOA at group level has proved invaluable
this year. To ensure content from planned full-day
in-person training events wasn’t lost, some groups held
training sessions over a number of days or weeks instead,
and introduced additional virtual sessions to chat over
lunch.
Although group spend was put on hold during the
pandemic due to a decrease in revenue from events,
groups still managed to provide a great range of activity
for members, utilising expertise from across the
membership and the wider sector.
The Scotland and North West and Northern Ireland
groups have begun an innovative mentoring scheme,
which is going to prove extremely beneficial for members
in supporting one another and sharing best practice. We
aim to roll out the scheme to more groups during 2021.
A membership survey has been undertaken to collate
members’ views on HELOA and ensure their needs were
being met, track engagement and identify opportunities
for improvement.
**Partnerships**
Our relationships with key partners such as UCAS,
Student Loans Company, The Student Room Group, IDP
Connect, WonkHE, Ofqual and UniTasterDays have
continued to develop over the last year. The sector| |---|---|---| knowledge and insight gained via these partnerships has enhanced HELOA’s ability to provide informed and relevant professional development opportunities to its members. They also give HELOA members a communication channel to have important conversations with influential higher education organisations. ## **Communications** HELOA has focussed on developing interesting and useful content to support our members through this time of change, and have launched new channels to support further opportunities for sharing content and networking. This has included: - Bi-weekly HELOA digests circulated to all members sharing key information, with a refreshed template to include clear calls to action. - The HELOA YouTube channel has been launched and a range of video content created. - The team have continued to share additional opportunities, best practice, engagement and updates through the HELOA blog, Facebook group, Twitter, LinkedIn, Slack channel and website. ## **Additional information (optional)** |**Additional information (optional)**|**Additional information (optional)**|**Additional information (optional)**| |---|---|---| |You maychoose to include further statements where relevant about:||| |Achievements against
objectives set|Para 1.41|Having established a new strategy we have revised our
organisation objectives to ensure these are in line with
our aims and values. Good progress is being made and
reviewedquarterly.| |Performance of
fundraising activities
against objectives set|Para 1.41|| |Investment performance
against objectives|Para 1.41|| |Other||| **Financial Review** |Review of the charity’s
financial position at the
end of the period|Para 1.21|In the face of the Covid-19 pandemic, HELOA took
immediate steps to ensure the continued financial
viability of the charity. A reduction in income this year
(due to no face-to-face training) has been mitigated by
restrictions on in-person committee meetings and
related expenses, and a freeze on all but business critical
spending between April and September 2020. The
committee has since endeavoured to continue making
cost savings where possible and prepare contingency
plans, in case pre-pandemic levels of income do not
resume in May 2021 as planned.
A full and comprehensive audit of our accounts was
undertaken by ICA accredited accountants (Bick
Accountants Ltd, reg 6846992) who found no reportable
errors or risks.
The organisation continues to have three dedicated
finance roles (a Vice Chair(and trustee), and two
managers) related to monitoring and processing the
charity's finances, with additional support if needed
provided by the charity's central office. The Vice Chair
(Finance) also produces an annual report which is
verified by our UK committee and presented at our AGM
for scrutiny and acceptance.
The income that is received is mainly via membership
fees and through a series of managed external
partnerships and sponsorship opportunities related to
aforementioned CPD events and communications.
All income is spent on ensuring the charity can meet its
charitable objectives in supporting our members’ training
and development, and investing in a supportive and
compliant central office.
2020/21
Total Income: £102,210
Total Expenditure: £74,857
If further details are required we are happy to share our
annual reports detailing our income and expenditure.| |---|---|---| |Statement explaining the
policy for holding
reserves stating why they
are held|Para 1.22|HELOA carries an annual surplus of approximately
£80,000. This is required in order to manage our
outgoings, for example, the National Conference has to
be paid for a month before the event takes place and we
do not receive income from invoicing members for
attending the event until sometime afterwards.| |Amount of reserves held|Para 1.22|£81,081| |Reasons for holding zero
reserves|Para 1.22|Does not apply| |||||| |---|---|---|---|---| ||Details of fund materially|Para 1.24|Does not apply|| ||in deficit|||| ||Explanation of any|Para 1.23|There are no uncertainties as the charity remains in a|| ||uncertainties about the||strong and stable financial position.|| ||charity continuing as a|||| ||going concern|||| ||**Additional information (optional)**|||| ||You maychoose to include further statements where relevant about:|||| ||The charity’s principal|||| ||sources of funds|||| ||(including any|||| ||fundraising)|||| |||Para 1.47||| ||Investment policy and|||| ||objectives including any|||| ||social investment policy|||| ||adopted|Para 1.46||| ||A description of the|||| ||principal risks facing the|||| ||charity|Para 1.46||| ||Other|||| |||||| **Structure, Governance and Management** |Description of charity’s
trusts:||| |---|---|---| |Type of governing
document
(trust deed,royal charter)|Para 1.25|Constitution| |How is the charity
constituted?
(e.g unincorporated
association,CIO)|Para 1.25|CIO| |Trustee selection
methods including details
of any constitutional
provisions e.g. election to
post or name of any
person or body entitled to
appoint one or more
trustees|Para 1.25|All trustees are elected by the charity’s membership.
Those standing for election are HELOA members and
votes are cast by the primary contact for each member
institution.| ## **Additional information (optional)** You may choose to include further statements where relevant about: |||| |---|---|---| |Policies and procedures
adopted for the induction
and training of trustees|Para 1.51|| |The charity’s
organisational structure
and any wider network
with which the charity
works|Para 1.51|| |Relationship with any
related parties|Para 1.51|| |Other||| |||| ## **Reference and Administrative details** |Charity name|HELOA| |---|---| |Other name the charity
uses|N/A| |Registered charity
number|1182953| |Charity’s principal address|HELOA Office
Edge Hill University
St Helen’s Road
Ormskirk
Lancashire
L39 4QP| |**Trustee name**|**Office (if any)**|**Dates acted if not**
**for whole year**
**Name of person**
**(or body) entitled**
**to appoint**
**trustee (if any)**| |---|---|---| |Jonathan Atkinson|UK Chair|Institutional
membership
January 2021 –
March 2021
March 2020 –
January2021
October 2020 –
March 2021
March 2020 –
October 2020
March 2020 –
October 2020
January 2021 –
March 2021
March 2020 –
January 2021
December 2019 –
March 2020
August 2020 –
March 2021
March 2020 –
August 2020
February 2021 –
March 2021
March 2020 –
February2021
October 2020 –
March 2021
August 2020 –
March 2021
March 2020 –
August 2020
February 2021 –
March 2021| |Andy Coterill|UK Vice-Chair
(Communications)|| |Rebecca Montgomery|UK Vice-Chair
(Communications)|| |Michelle Terrell|UK Vice-Chair(Finance)|| |Joanna Marchant|UK Vice-Chair
(Governance & Policy)|| |Amanda Kenningley|UK Vice-Chair (Group
Development)
North East Chair|| |Helen Walker|UK Vice-Chair (Group
Development)|| |Steven Walsh|UK Vice-Chair
(Membership and
Administration)|| |Jack Clare|UK Vice-Chair
(Partnerships)|| |Rebecca Hollington|UK Vice-Chair
(Partnerships)|| |Reena Kaur|UK Vice-Chair (Training)|| |Stephanie Jong|Anglia Chair|| |Rachel Cox|Anglia Chair|| |Ashleigh Hope|London Chair|| |Rebecca Robson|London Chair|| |Dylan Cozens|Midlands Chair|| |Jennifer Barton|North East Chair|| |Chris Mullen|North West and Northern
Ireland Chair|| |Grant Cullen|Scotland Chair|| |Ali Clark|Scotland Chair|| |Steph Coogans|South East Chair|| |Rebecca Oliver|South West Chair|| |Andy Jackson|Wales Chair/Cadeirydd
Cymru|| Wales Chair/Cadeirydd Cymru Rebecca Bowen March 2020 – February 2021 Corporate trustees – names of the directors at the date the report was approved **Director name** Does not apply Name of trustees holding title to property belonging to the charity **Trustee name Dates acted if not for whole year** Does not apply ## **Funds held as custodian trustees on behalf of others** |Description of the assets held
in this capacity|Does not apply| |---|---| |Name and objects of the
charity on whose behalf the
assets are held and how this
falls within the custodian
charity’s objects|Does not apply| |Details of arrangements for
safe custody and segregation of
such assets from the charity’s
own assets|Does not apply| ## **Additional information (optional)** **Type of Name Address adviser Name of chief executive or names of senior staff members (Optional information)** ## **Exemptions from disclosure** Reason for non-disclosure of key personnel details ## **The trustees declare that they have approved the trustees report above. Signed on behalf of the** ## **charity’s trustees** |**Full name(s)**|**Position**|**Signature(s)**| |---|---|---| |Jonathan Atkinson|UK Chair|| |Kate Filimon-Rice|UK Vice Chair (Governance &
Policy)|| ## **Date** 27.01.2022 HEL@A HELOA Flnancial Statomonts For the year ended 31 March 2021 HELOA Contents page HEL@A Page Administration information Trustees Report Audit Report Statement of Financial Activities Balance Sheet 10 Notes to the accounts 11-13 HELOA General Information For tho year ended 31 March 2021 HEL@A Charlty registration number 1182953 Company number CE017172 Trustees M Terrell R Kaur S Walsh A Cotterill J Clare J Marchant A Kenningley S Jong A Hope D Cozens J Barton C Mullen G Cullen S Coogans R Oliver A Jackson Vice Chair (Finance) Vice Chair (Training) Vice Chair (Memberships & Admin) Vice Chair (Comms) Vice Chair (Partnerships) Vice Chair (Governance & Policy) Vice Chair (Group Development) Anglia Group Chair London Group Chair Midlands Group Chair North East Group Chair North West & Nl Group Chair Scotland Group Chair South East Group Chair South West Group Chair Wales Group Chair Chair J AUTangible assets
**Current assets**
Trade debtors
Prepayments and accrued income
Cash at bank
**Creditors:**Amounts falling due within one year
**Net current assets**
**Net assets**
**Represented by**
Unrestricted funds
Restricted funds
**Total funds of the Charity**
**Note**
7
**8**
**8**
**9**|**2021**
£
**£**
579
3,399
11,161
107,380
121,940
(14,085)
107,855
108,34
108,434
108,34|**2021**
£
**£**
579
3,399
11,161
107,380
121,940
(14,085)
107,855
108,34
108,434
108,34|**2020**
**£**
14,339
9,047
82,818
106,204
(26,282)|**2020**
**£**
14,339
9,047
82,818
106,204
(26,282)|
**£**
1,159| |---|---|---|---|---|---| ||||||| ||||||79,922
81,081
81,081
81,081| ||||||| ||||||| Approved by the Trustees on17 September 2021 and signed on their behalf by ## J Atkinson, Chair _j �_ M Terrell, Vice-Chair (Finance) ## MTerrell Page 10 HELOA Notgs to the accounts For the year end•d 31 MaT¢h 2021 HEL@A 1) Summary of significant accounting policies a) Basls of preparatlon The financial statements have been prepared in accordance with the Charities SORP FRS 102 applicable lo charities preparing their accounts in accordance with FRS 102, the Financial Reporting Standard applicable in the UK and Republic of Ireland, the Companies Act 2006 and UK Generally AC￿pIed Practice as it applies from 1 January 2019. The Charity meets the definition of a public benefit entity under FRS 102. Assets and liabilities are initially recognised at historical cost or transaction value unless otherwise stated in the relevant aceounling policy note. The financial statements are presented in pound slerfing 1£) and rounded to the nearest pound 1£). bl Income recognition Income is recognised in the Slalemenl of Finaneial Activities ISoFA} when the charity becomes enlilled to the resources. it is more likely than not that the trustees will re￿1ve the resources, and the monetary value can be measured with sufficient reliability. cl Expendlture recognition All expenditure is accounted for on an accruals basis and has been classified under headings that aggregalo all costs related lo th$ category. Expenditure is ￿COgnised where there is a legal or constructive obligation lo make payments lo third parties, it is probable that the settlement will be required and the amount of the obligation can be measured reliably. dl Tangibl¢ fixed assets Tangible fixed assets are ststed al cost less accumulated depTe¢ialion and accumulated impairment bsses. Cost includes costs directly allribulable to making the asset capable of operating as intended. Depreciation is provided on all tangible fixed assets. at rates calculated lo write off the cost. less estimated residual value, of each asset on a systematic basis over it5 expected useful life as follows.. Compuler equipment- 33.30A straight line method el Debtors and creditors receivablelpayablo within ona year Debtors and creditors wrth no staled interest rate and receivable or payable wllhin one year are recorded at transaction price. Any losses arising from impairment are reeognised in expenditure. f) Going concern The financial statements have been prepared on a going concern b88lS 88 the tru8tee8 believe that no material uncertainties exist. The trustees have considered the level of funds held and the expected level of income and expenditure for 12 months from aulhorising these financial statement. The budgeted income and expenditure is sufficient with the level of reserves for the charity lo be able lo continue as a going concern. Page11 HELOA Notes to the accounts Forthe year ended 31 March 2021 HEL(•A 2) Incoming resources 2021 2020 Subscriptions Annul Conference Tiaining Courses - New Practitioners & Professional Development Other Partnerships Total income before investments 86.357 450 11.320 33 4,050 102 210 88,854 103,669 47,110 1,474 18,351 259 458 3) Investment income 2021 2020 Bank interest 10 10 41 Auditors ￿Muneration 2021 2020 Non-statutory audit Other financial services so￿are support 2,040 2,040 300 2,280 1.980 300 51 Trustee remuneratlon No trustees were paid any remuneration or benefits from employment directly or through a related entity during the year. 6) Trustee expenses No expenses were incurred by Trustees to be reimbursed during the year due to Covid-19 {2020 £6,373). The majority of these expenses related lo the reimbursement of travel, subsistence and stationary costs. 71 Tangible fixed assets Computer equlpment Tolal Cogt At 1 April 2020 Additions At 31 March 2021 Depreelatlon Al 1 April 2020 Charge for the year Al 31 March 2021 Net Book Value Al 31 March 2021 At 31 March 2020 1738 1738 1738 1738 579 580 1159 579 580 1159 579 1159 579 1159 Page 12 HELOA Notes to the accounts For the year ended 31 March 2021 HEL@A 8) Debtors and prepayments 2021 2020 Debtors Prepayments Accrued income 3,399 10,000 1,161 14,339 3,372 S,675 23 386 9) Credltors: Amounts falling due within one year 2021 2020 Accounts payable Ac¢ruals 8,329 17,953 14,080 101 Related party transactlons There were no related paty transactions during the year, other than trustee expenses, disclosed in note 612020 - £nill Page 13 HEL@A HELOA Flnancial Statomonts For the year ended 31 March 2021 HELOA Contents page HEL@A Page Administration information Trustees Report Audit Report Statement of Financial Activities Balance Sheet 10 Notes to the accounts 11-13 HELOA General Information For tho year ended 31 March 2021 HEL@A Charlty registration number 1182953 Company number CE017172 Trustees M Terrell R Kaur S Walsh A Cotterill J Clare J Marchant A Kenningley S Jong A Hope D Cozens J Barton C Mullen G Cullen S Coogans R Oliver A Jackson Vice Chair (Finance) Vice Chair (Training) Vice Chair (Memberships & Admin) Vice Chair (Comms) Vice Chair (Partnerships) Vice Chair (Governance & Policy) Vice Chair (Group Development) Anglia Group Chair London Group Chair Midlands Group Chair North East Group Chair North West & Nl Group Chair Scotland Group Chair South East Group Chair South West Group Chair Wales Group Chair Chair J AUTangible assets
**Current assets**
Trade debtors
Prepayments and accrued income
Cash at bank
**Creditors:**Amounts falling due within one year
**Net current assets**
**Net assets**
**Represented by**
Unrestricted funds
Restricted funds
**Total funds of the Charity**
**Note**
7
**8**
**8**
**9**|**2021**
£
**£**
579
3,399
11,161
107,380
121,940
(14,085)
107,855
108,34
108,434
108,34|**2021**
£
**£**
579
3,399
11,161
107,380
121,940
(14,085)
107,855
108,34
108,434
108,34|**2020**
**£**
14,339
9,047
82,818
106,204
(26,282)|**2020**
**£**
14,339
9,047
82,818
106,204
(26,282)|
**£**
1,159| |---|---|---|---|---|---| ||||||| ||||||79,922
81,081
81,081
81,081| ||||||| ||||||| Approved by the Trustees on17 September 2021 and signed on their behalf by ## J Atkinson, Chair _j �_ M Terrell, Vice-Chair (Finance) ## MTerrell Page 10 HELOA Notgs to the accounts For the year end•d 31 MaT¢h 2021 HEL@A 1) Summary of significant accounting policies a) Basls of preparatlon The financial statements have been prepared in accordance with the Charities SORP FRS 102 applicable lo charities preparing their accounts in accordance with FRS 102, the Financial Reporting Standard applicable in the UK and Republic of Ireland, the Companies Act 2006 and UK Generally AC￿pIed Practice as it applies from 1 January 2019. The Charity meets the definition of a public benefit entity under FRS 102. Assets and liabilities are initially recognised at historical cost or transaction value unless otherwise stated in the relevant aceounling policy note. The financial statements are presented in pound slerfing 1£) and rounded to the nearest pound 1£). bl Income recognition Income is recognised in the Slalemenl of Finaneial Activities ISoFA} when the charity becomes enlilled to the resources. it is more likely than not that the trustees will re￿1ve the resources, and the monetary value can be measured with sufficient reliability. cl Expendlture recognition All expenditure is accounted for on an accruals basis and has been classified under headings that aggregalo all costs related lo th$ category. Expenditure is ￿COgnised where there is a legal or constructive obligation lo make payments lo third parties, it is probable that the settlement will be required and the amount of the obligation can be measured reliably. dl Tangibl¢ fixed assets Tangible fixed assets are ststed al cost less accumulated depTe¢ialion and accumulated impairment bsses. Cost includes costs directly allribulable to making the asset capable of operating as intended. Depreciation is provided on all tangible fixed assets. at rates calculated lo write off the cost. less estimated residual value, of each asset on a systematic basis over it5 expected useful life as follows.. Compuler equipment- 33.30A straight line method el Debtors and creditors receivablelpayablo within ona year Debtors and creditors wrth no staled interest rate and receivable or payable wllhin one year are recorded at transaction price. Any losses arising from impairment are reeognised in expenditure. f) Going concern The financial statements have been prepared on a going concern b88lS 88 the tru8tee8 believe that no material uncertainties exist. The trustees have considered the level of funds held and the expected level of income and expenditure for 12 months from aulhorising these financial statement. The budgeted income and expenditure is sufficient with the level of reserves for the charity lo be able lo continue as a going concern. Page11 HELOA Notes to the accounts Forthe year ended 31 March 2021 HEL(•A 2) Incoming resources 2021 2020 Subscriptions Annul Conference Tiaining Courses - New Practitioners & Professional Development Other Partnerships Total income before investments 86.357 450 11.320 33 4,050 102 210 88,854 103,669 47,110 1,474 18,351 259 458 3) Investment income 2021 2020 Bank interest 10 10 41 Auditors ￿Muneration 2021 2020 Non-statutory audit Other financial services so￿are support 2,040 2,040 300 2,280 1.980 300 51 Trustee remuneratlon No trustees were paid any remuneration or benefits from employment directly or through a related entity during the year. 6) Trustee expenses No expenses were incurred by Trustees to be reimbursed during the year due to Covid-19 {2020 £6,373). The majority of these expenses related lo the reimbursement of travel, subsistence and stationary costs. 71 Tangible fixed assets Computer equlpment Tolal Cogt At 1 April 2020 Additions At 31 March 2021 Depreelatlon Al 1 April 2020 Charge for the year Al 31 March 2021 Net Book Value Al 31 March 2021 At 31 March 2020 1738 1738 1738 1738 579 580 1159 579 580 1159 579 1159 579 1159 Page 12 HELOA Notes to the accounts For the year ended 31 March 2021 HEL@A 8) Debtors and prepayments 2021 2020 Debtors Prepayments Accrued income 3,399 10,000 1,161 14,339 3,372 S,675 23 386 9) Credltors: Amounts falling due within one year 2021 2020 Accounts payable Ac¢ruals 8,329 17,953 14,080 101 Related party transactlons There were no related paty transactions during the year, other than trustee expenses, disclosed in note 612020 - £nill Page 13