OpenCharities

This text was generated using OCR and may contain errors. Check the original PDF to see the document submitted to the regulator.

2023-12-31-accounts

�������������������� � ���� ���� ������� � �������� � �

SEJA

(previously ACE Projects)

1182685

Trustees Annual Report & Accounts

For the Year Ending 31 December 2023

1

�������������������� � ���� ���� ������� � �������� � �

SEJA
Report & Accounts 2023
1182685
Legal and Administrative Information 3
CEO’s Letter – George Crawley 4
Public Benefit 4
Trustees' Report 4
Charity Overview 5
Structure, Governance, and Management 5
Charitable Objectives 5
Impact Overview for 2023 6
Key Highlights 6
1. Expansion of the SEJA Cypher Circuit: 6
2. Professional Development Program Success: 6
3. Social Enterprise Growth: 7
4. Global Reach and Partnerships: 7
5. London Projects and Growth: 7
SEJA's Key Achievements in Numbers: 7
COO’s Letter – Dylan Brown 7
Financial Overview 8
Strategic Objectives for 2024 8
Challenges Faced 9
Volunteers and Team Contributions 9
Looking Ahead 9
Chair’s Letter – Mimma Viglezio 10
Independent Examiners Report 11
Accounts (prepared on receipts and payments basis) 12

2

�������������������� � ���� ���� ������� � �������� � �

SEJA Report & Accounts 2023 1182685

Legal and Administrative Information

Board of Trustees

Mimma Viglezio Appointed: 05/10/2022 Brita Fernandez Schmidt Appointed: 05/10/2022 Julian Wootton Appointed: 05/10/2022 Claudio Rocha Appointed: 05/10/2022

Executives

G M B Crawley Chief Executive Officer (Appointed: 01/01/2020) D P Brown Chief Operating Officer (Appointed: 01/01/2020)

Charity Secretary

J A Barrett Appointed: 01/04/2020

Accountants

Jo Shenton J Leon & Company 32 Hampstead High Street London NW3 1JQ (+44 (0) 20 7435 7800)

Independent Examination

Julie Burling Ingenhaag LLP 39 Eastcheap London EC3M 1DT (+44 (0) 20 7626 6355)

Charity Offices GRD Floor 90 Bartholomew Road Kentish Town London NW5 2AS

Charity Registration Number 1182685

3

�������������������� � ���� ���� ������� � �������� � �

SEJA Report & Accounts 2023 1182685

SEJA Annual Report & Accounts 2023

CEO’s Letter – George Crawley

Dear SEJA Family,

As we close the chapter on another transformative year, I reflect on all we’ve achieved together. 2023 was not without its challenges, but thanks to the unwavering commitment of our team, local changemakers, volunteers, partners, and most importantly, the communities we serve, SEJA has emerged stronger.

This past year, we expanded our reach in Brazil, the UK, and beyond. Through the SEJA Cypher Circuit , we brought events and impact to communities often overlooked. These events, which started as small local gatherings, have now become a vital part of SEJA’s identity—helping young people express themselves, connect, and feel valued.

Our Professional Development Program was another cornerstone of our success. By investing in local leaders, we fostered autonomy, allowing these individuals to lead their communities with confidence and without reliance on external aid. This has always been our goal at SEJA: to lift-up communities to create their own sustainable futures.

Looking ahead, I’m filled with optimism for 2024. We will be launching new projects in Salvador, expanding our footprint, and continuing to lift-up the young people who look to us for inspiration and support. Together, we will keep growing, learning, and transforming.

Thank you for your continued belief in our mission. SEJA is what it is because of you.

Warm regards, George Crawley ���������� Founder

Public Benefit

In accordance with Section 17 of the Charities Act 2011, the Trustees have given careful consideration to the Charity Commission's general guidance on public benefit, ensuring that SEJA’s activities continue to align with the charity’s principal objectives of improving the lives of children and young people living below the poverty line in developing regions.

Trustees' Report

The Trustees are pleased to present their annual report and financial statements for the year ending 31st December 2023. This report has been prepared in accordance with the Statement

4

�������������������� � ���� ���� ������� � �������� � �

SEJA Report & Accounts 2023 1182685

of Recommended Practice (SORP) 2005 and CC16 guidance, ensuring transparency and accountability in all SEJA activities.

Charity Overview

Charity Name : SEJA (previously ACE Projects)

Registration Number : 1182685

Principal Address : Ground Floor, 90 Bartholomew Road, London, NW5 2AS

Trustees :

The trustees managing the charity are named on page 4 of the full financial report.

Structure, Governance, and Management

SEJA is governed by a Charitable Incorporated Organisation (CIO) Constitution, established on 27th March 2019. The governance structure allows for the appointment of trustees for three-year terms, with reappointments subject to a vote at the Annual General Meeting. Trustees are selected based on their skills, knowledge, and relevant experience, ensuring that the board collectively provides the expertise needed to guide SEJA’s strategic and operational activities.

Risk Management :

The Trustees regularly review the charity’s risk register and implement strategies to mitigate any operational, financial, or reputational risks. In 2023, special attention was given to risks associated with global financial instability and its potential impact on funding streams. Measures such as diversification of income sources, more efficient financial management, and the establishment of a designated reserves fund have been put in place to address these concerns.

Charitable Objectives

SEJA’s core mission remains to support children and young people (ages 3-18) who live below the poverty line in developing countries. Our objectives focus on improving their lives through:

  1. To advance in life and relieve needs of children and young people aged between 3-18 living below the poverty line in the developing world through:

  2. a. The provision of recreational and leisure time activities provided in the interests of social welfare, designed to improve their conditions of life;

  3. b. Providing support and activities which develop their skills, capacities and capabilities to enable them to participate in society as mature and responsible individuals; and

5

�������������������� � ���� ���� ������� � �������� � �

SEJA Report & Accounts 2023 1182685

Impact Overview for 2023

SEJA experienced a transformative year in 2023, expanding its operations both in Brazil and the UK, and consolidating its leadership development programs, cultural outreach, and community empowerment initiatives. Our activities not only continued to impact thousands of young individuals but also laid a foundation for future growth in new regions.

Key Highlights

1. Expansion of the SEJA Cypher Circuit:

This year, SEJA hosted a record 12 Cypher Circuit events across Rio de Janeiro and the UK. These events engaged over 60,000 people digitally and attracted hundreds of local participants. They provided a platform for local talent, particularly from marginalized communities, to showcase their artistic skills, including dance and music, thus creating a positive cultural narrative. The Cyphers also served as a crucial tool in bridging social inequalities by bringing cultural events to underserved neighborhoods.

2. Professional Development Program Success:

SEJA’s Professional Development Program empowered 70 community leaders in 2023, offering 1,620 hours of training in nonprofit management, leadership, and community development. This year saw a significant shift, with leaders becoming more autonomous, reducing their dependency on SEJA for financial support and learning how to attract external funding. The program fostered a 67% increase in technical knowledge in the nonprofit sector and resulted in local leaders independently raising R$35,000.

6

�������������������� � ���� ���� ������� � �������� � �

SEJA Report & Accounts 2023 1182685

3. Social Projects Growth:

SEJA’s strategic financial and professional support for grassroots social projects yielded notable success in 2023. Our grants enabled community-led initiatives to expand their operations, with key projects in Rio de Janeiro, Natal, and Salvador seeing substantial growth. For example, Projeto Bale da Rale, a community-driven initiative focused on promoting cultural heritage and education through ballet and music, impacted 200 young people weekly and received over £5,000 in direct investment.

4. Global Reach and Partnerships:

SEJA’s international partnerships expanded in 2023, with organizations like the Swarovski Foundation and Rexona playing a pivotal role in supporting both financial and operational needs. The SEJA Community Battle, a festival that brought together over 90 dancers competing for sponsorship contracts, highlighted the global cultural outreach of SEJA, emphasizing its commitment to fostering local talent in Brazil’s favelas.

5. London Projects and Growth:

In London, SEJA continued to build on its success with projects aimed at addressing youth disengagement and violence. Our partnerships with YouthInk and SportsFun4All provided safe spaces for over 120 young people weekly. Through activities such as football, breakdancing, and book clubs, SEJA is actively creating pathways for young people to develop both personally and academically.

SEJA's Key Achievements in Numbers:

COO’s Letter – Dylan Brown

Dear Friends,

2023 was a pivotal year for SEJA. As Chief Operating Officer, I have had the privilege of seeing our organization’s operations expand in ways we could only imagine a few years ago. The

7

�������������������� � ���� ���� ������� � �������� � �

SEJA Report & Accounts 2023 1182685

challenges of managing such growth, particularly across international borders, were significant, but our team rose to the occasion time and again.

Our work this year, particularly in London and Brazil , has been about building systems and structures that can support sustainable growth. From launching new community initiatives to expanding our Professional Development Program , every step we took was about ensuring that the communities we serve have the resources, knowledge, and support to thrive.

A personal highlight for me was witnessing the KEBRA Festival in Rio de Janeiro. This event, which celebrated local culture and gave young people a platform to shine, is a perfect example of what SEJA stands for—empowering the community through culture, leadership, and shared experiences.

As we look ahead to 2024, I am confident that we are on the right path. With continued focus on professional development, community-led initiatives, and the expansion of our cultural programs, SEJA is set to make an even greater impact.

Thank you for being a part of our journey.

Sincerely, Dylan Brown ���������� Chief Operating Officer

Financial Overview

In 2023, SEJA’s total income amounted to £198,722 , while expenditures reached £276,537 , resulting in a deficit of £77,815 . This deficit was covered by reserves from previous years, allowing SEJA to maintain its core operations without disruption. The shortfall was exacerbated by the unexpected withdrawal of support from the Swarovski Foundation , a key contributor to SEJA’s operational budget. The foundation was forced to significantly reduce its funding due to unforeseen circumstances, creating a gap in expected income.

Despite this challenge, SEJA’s Reserves Policy ensured that the organization could continue to operate during this financial downturn. A minimum reserve of £30,000 is maintained, allowing the charity to cover essential operational costs for up to three months, providing a buffer in case of future funding delays or unexpected financial difficulties.

Strategic Objectives for 2024

As SEJA moves into 2024, several key strategic objectives have been set:

  1. Expansion into New Regions :

In addition to deepening our impact in Rio, Natal, and London, SEJA aims to establish a

8

�������������������� � ���� ���� ������� � �������� � �

SEJA Report & Accounts 2023 1182685

more substantial presence in Salvador, Brazil. Five new projects will be launched, focusing on community empowerment through boxing, music, and cultural activities.

  1. Sustainability and Fundraising : SEJA plans to strengthen the autonomy of its local leaders by providing additional training in fundraising and project management. By 2024, the goal is for all partner projects to secure external funding, reducing reliance on SEJA for day-to-day financial support.

  2. Scaling the Professional Development Program :

  3. SEJA will double the number of leaders in its Professional Development Program, aiming to engage 10 new projects in 2024. The emphasis will be on helping leaders raise independent funding and creating more sustainable projects.

  4. Cultural Power Through KEBRA Festival : SEJA plans to host its largest-ever KEBRA Festival in Rio de Janeiro in 2024. This two-day event will highlight the vibrant and diverse culture of Brazil’s favelas, featuring dance battles, music performances, art exhibitions, and more. The festival will be a platform to showcase the talents of young people from disadvantaged backgrounds.

Challenges Faced

2023 was not without its challenges. Global economic instability and rising operational costs made it difficult to sustain some initiatives at the levels initially planned. SEJA also faced logistical challenges, particularly in Brazil, where political changes created obstacles in securing certain permits and approvals for community events. Despite this, SEJA’s resilience, supported by a committed network of funders, staff, and volunteers, allowed it to continue driving its mission forward.

Volunteers and Team Contributions

SEJA’s impact in 2023 would not have been possible without the dedication of its volunteers. Over 10 volunteers in Brazil and the UK contributed their time and expertise, helping to deliver community events, lead workshops, and support young people. SEJA’s core team, led by Dylan Brown (COO) and Pamella Lessa (Director of Impact, Brazil) , played a critical role in ensuring the organization’s continued growth and impact.

Looking Ahead

SEJA’s plans for 2024 are ambitious. With new projects, expanded cultural outreach, and a growing network of partners, SEJA is poised to continue its mission of creating sustainable, community-led change. As we look to the future, our commitment to empowering young people, developing local leaders, and reducing inequality remains stronger than ever.

9

�������������������� � ���� ���� ������� � �������� � �

SEJA Report & Accounts 2023 1182685

Chair’s Letter – Mimma Viglezio

Dear Friends of SEJA,

This year has been incredibly challenging for our charity. Global political uncertainties, ongoing conflicts in Ukraine, the Middle East, and Sudan, and the rising cost of living affecting families worldwide have understandably shifted priorities away from small charitable organisations like ours.

However, at SEJA, we remain resilient. We are actively rethinking our strategies and are determined to come back stronger than ever. Our commitment to fostering community-led impact is unwavering, and I look forward to sharing exciting new projects with you soon.

Thank you, as always, for your loyal and continued support. Your belief in our mission gives us the strength to move forward, and I’m confident that the coming year will bring renewed success for SEJA.

Mimma Viglezio

Chair of the Board of Trustees

����������

10

�������������������� � ���� ���� ������� � �������� � �

SEJA Report & Accounts 2023 1182685

Independent Examiners Report

Insert here

11

CHARITY COMMISSION FOR ENGLAND AND WALES Independent examinerfs report on the accounts Section A Independent Examiner's Report Report to the trusteesl members of SEJA (previously ACE Proje¢ts) On accounts for the year ended Chartty no lif any) 31 De￿mber 2023 1182685 Set out on pages 1-12 I r8POrt to the trustees on my examination of the accounts of th8 above charity {"the Trust") for the year ended 31 December 2023. Responsibilities and As the charity trustees of the Trust, you are responsible for the preparation basis of report of the accounts in accordance with the requirements of the Charities Acl 2011 {"the Acr). I report in respect of my examination of the Trust's accounts carried out under section 145 ofthe 2011 Act and in carrying out my examination, I have followed the applicable Directions given by the Charity Commission under section 145(5){b) ()f the Act. I have completed my examination. I confirm that no material mattets have corne to my attenlion (other than that disclosed below '} in connection wth Ihe examination which gives me cause to believe that in, any material respect.. a¢Gounting rewrds were not kept in accordan￿ with sedion 130 of the Act or the accounts do not accord wrth the accounting records Independent axaminer's statement I have no Concerns and have come across no other rnatters in connedion with the examination to which attention should be drawn in orderto enablè a proper understanding of the accounts to be reached. Pleaso delete the words in thè brackets if they do not apply. Signed: Date: zA- ID.24• Name: JULIE ANNE BURLING Relovant professional qualification(s) or body (if any): FCCA CTA TEP Address: clo Ingenhaag LLP 39 Eastcheap London EC3M 1 DT IER October 2018

Section B Disclosure Only complete if the examiner needs to highlight matters of concern (see CC32, Indepèndent examination of charity accounts: directions and guidance for examiners). Give here brief details of any items that the examiner wishes to disclose. NONE IER October 2018

�������������������� � ���� ���� ������� � �������� � �

SEJA Report & Accounts 2023 1182685

Accounts (prepared on receipts and payments basis)

Insert here

12

�������������������� � ���� ���� ������� � �������� � �

Accelerating Community Empowerment 1182685
Receipts and payments accounts CC16a
For the period
from
01/01/2023
To		 31/12/2023

Section A Receipts and payments

Unrestricted
funds
to the nearest £
1,742
56,350
21,000
15,500
-
11,136
-
214
105,943
-
-
-
105,943
78,317
-
1,357
4,216
1,996
2,351
166
-
88,403

-
-
-
88,403
17,540
(95,355)
92,896
15,081		 Restricted
funds
to the nearest £
-
5,000
29,362
58,418
-
-
-
-
92,779
-
-
-
92,779
-
-
-
5,250
162,850
20,019
15
-
188,134
-
-
-
188,134
(95,355)
95,355
-
-		 Endowment
funds
to the nearest £		 Total funds
to the nearest £
1,742
61,350
50,362
73,918
-
11,136
-
214
-
-
198,722
-
-
-
198,722
78,317
-
1,357
9,466
164,846
22,370
181
-
276,537
-
-
-
276,537
(77,815)
-
92,896
15,081		 Last year
to the nearest £
A1 Receipts
Individual Donations 1,742 - 1,742 590
Major Donor 56,350 61,350 20,000
Corporate Donations 21,000 50,362 57,925
Grants 15,500 73,918 100,386
Event Income - - 23,242
Gift Aid 11,136 11,136 5,434
Sales - - 96
Other Income 214 214 15
- -
- -
Sub total_(Gross income for AR) _ 105,943 198,722 207,688
A2 Asset and investment sales, (see
table).
- -
-
-		 - -
- - -
Sub total - - -
Total receipts
A3 Payments
- 198,722 207,688
Staff Costs 78,317 - 78,317 64,371
Marketing - - 16,939
General Administration 1,357 1,357 5,532
FundraisingCosts 4,216 9,466 11,753
Impact Costs Brazil 1,996 164,846 136,118
Impact Costs London 2,351 22,370 40,735
Bank Fees 166 181 213
Legal Costs - - 795
**Sub total ** 88,403 276,537 276,456
A4 Asset and investment purchases, (see
table)
- -
-
-		 - -
- - -
**Sub total ** - - -
Total payments
Net of receipts/(payments)
A5 Transfers between funds
A6 Cash funds last year end
Cash funds this year end
- 276,537 276,456
17,540 (95,355) - (77,815) (68,768)
(95,355) 95,355 -
-		 - -
92,896 - 92,896 161,664
15,081 - - 15,081 92,896

CCXX R1 accounts (SS)

01/08/2024

1

�������������������� � ���� ���� ������� � �������� � �

Section B Statement of assets and liabilities at the end of the period Section B Statement of assets and liabilities at the end of the period Section B Statement of assets and liabilities at the end of the period
Categories
B1 Cash funds
B2 Other monetary assets
B3 Investment assets
B5 Liabilities
Signed by one or two trustees on behalf of all
the trustees
B4 Assets retained for the charity’s
own use
Details
ACE Projects
Total cash funds
Details
Computer
Details
Details
Details
Signature		 Unrestricted
funds
Restricted
funds
to nearest £
to nearest £
15,081
-
-
-
-
-
15,081
-
Unrestricted
funds
Restricted
funds
to nearest £
to nearest £
-
-
-
-
-
-
-
-
-
-
-
-
Fund to which
asset belongs
Cost (optional)
-
-
-
-
-
Fund to which
asset belongs
Cost (optional)
Unrestricted
3,557
-
-
-
-
-
-
-
-
Fund to which
liability relates
Amount due
(optional)
-
-
-
-
-
Print Name		 Endowment
funds
to nearest £
-
-
-
-
Endowment
funds
to nearest £
-
-
-
-
-
-
Current value
(optional)
-
-
-
-
-
Current value
(optional)
-
-
-
-
-
-
-
-
-
When due
(optional)
-
-
-
-
-
Date of
approval

CCXX R2 accounts (SS)

01/08/2024

2