Charity registra�on number: 1181584
## Maddie's Miracle
Annual Report and Financial Statements
for the Year Ended 31 December 2024
Ward Goodman Audit Services Limited 4 Cedar Park, Cobham Road Ferndown Industrial Estate, Wimborne Dorset BH21 7SF
## Maddie's Miracle
## Contents (con�nued)
|Contents (con�nued)||
|---|---|
|Trustees' Report|1 to 6|
|Independent Examiner's Report|7|
|Statement of Financial Ac�vi�es|8|
|Balance Sheet|9|
|Notes to the Financial Statements|10 - 16|
## Maddie's Miracle
## Trustees' Report
31 December 2024.
Maddie’s Miracle Breas�eeding Community Group, Bournemouth (2024)
## Overview of 2024
resilience, and impact. Throughout the year, the charity con�nued to provide essen�al breas�eeding and perinatal support to mothers, parents, and babies across the UK. Feedback from beneficiaries consistently demonstrated the posi�ve, life-changing impact of our services.
The Trustees are immensely proud of the Maddie’s Miracle team and volunteers, whose commitment and compassion exemplify our values of community, collabora�on, and care. Together, we have con�nued to enhance maternal physical and mental health, as well as the health and wellbeing of babies na�onwide.
In November 2024, our in-person group in Ramsey, Cambridgeshire, celebrated its second anniversary, while new groups in Bournemouth (Dorset) and Bo’ness (Falkirk, Scotland) marked their first anniversaries. We were honoured to receive a le�er of recogni�on from Michelle Thomson MSP in apprecia�on of our contribu�on to families in Bo’ness and the surrounding area. Maddie’s Miracle was celebrated in Sco�sh Parliament, which we are immensely proud of, with praise due to the team led by Caroline Harrower IBCLC and Alisha Walker-Cowie. Caroline was also awarded the dis�nguished ABM’s Pam Lacey Award for her services in breas�eeding.
## Objec�ves and ac�vi�es
## Objects and aims
- Advance the health and wellbeing of mothers, parents, and babies through educa�on and support;
- Provide accessible breas�eeding support, both in-person and online;
- Promote awareness of maternal mental health and reduce isola�on among new parents.
To achieve these aims the charity delivers the following services:
## Local Breas�eeding Support Groups
Our in-person groups provide community-based breas�eeding support within welcoming, inclusive environments. Each group is tailored to meet the needs of its local community:
Page 1
## Maddie's Miracle
## Trustees' Report (con�nued)
## - Ramsey, Cambridgeshire:
families.
## - Bournemouth, Dorset:
to reach some of the most vulnerable families in the region. It is uniquely led by two Interna�onal Board Cer�fied Lacta�on Consultants (IBCLCs).
to provide expert clinical support for breas�eeding and lacta�on. This represents a highly specialist level of care, significantly above peer-level support (which is typically equivalent to advice from an informed friend).
The Bournemouth group therefore provides advanced, evidence-based care for complex breas�eeding challenges and early infant-feeding issues. It also receives signpos�ng from midwives at Bournemouth and Poole Hospitals, as well as local Health Visitors. In addi�on, the group regularly hosts student midwives from Bournemouth University, who a�end sessions to gain prac�cal experience and understanding of breas�eeding support in the community.
## - Bo’ness, Falkirk (Scotland):
Led by IBCLC Lacta�on Consultant Caroline Harrower, this is the only IBCLC-led group in the region. The area previously lost its NHS breas�eeding group in 2020, and our Maddie’s Miracle group has filled that gap with a more specialist, consistent, and professional service.
##
have due regard to the public benefit guidance published by the Charity Commission for England and Wales.
## Achievements and performance
The year saw strong growth in par�cipa�on across both our in-person and online services. Feedback from surveys and tes�monials demonstrated overwhelmingly posi�ve outcomes for mothers and babies, including: - Improved breas�eeding confidence and dura�on;
- Reduced feelings of isola�on; and
- Enhanced maternal mental wellbeing.
Page 2
## Maddie's Miracle
## Trustees' Report (con�nued)
challenges within the voluntary sector.
Pictures from the 1-year anniversary of Maddie’s Miracle Ramsey (Cambridgeshire) Breas�eeding Support Group
## Developing Networks and Partnerships
Maddie’s Miracle con�nues to build and strengthen partnerships with key organisa�ons. - We have ongoing rela�onships with HomeStart branches in Scotland and Dorset, enhancing local referral networks.
- We are ac�ve members of The Breas�eeding Alliance, contribu�ng to the na�onal steering group.
- We are also part of the Hearts & Minds Partnership, a network of voluntary and community organisa�ons suppor�ng perinatal mental health.
These partnerships ensure that our support remains integrated within broader community and healthcare frameworks.
Maddie’s Miracle Bournemouth Breas�eeding Community Group
## Structure, governance and management
## Nature of governing document
Maddie’s Miracle is a CIO registered with the Charity Commission on the 16th January 2019 and governed by its cons�tu�on and Board of Trustees, who are responsible for strategic direc�on, financial oversight, and ensuring compliance with regulatory requirements. The day-to-day opera�ons are managed by a small team of dedicated
## Recruitment and appointment of trustees
appointed by a resolu�on passed at a properly convened mee�ng of the charity trustees.
Page 3
## Maddie's Miracle
## Trustees' Report (con�nued)
## Organisa�onal structure
The Board of Trustees brings together a wealth of professional and lived experience in perinatal health, breas�eeding, research, and charity governance. It includes Professor Amy Brown of Swansea University, an interna�onally recognised researcher and author in the field of infant feeding and maternal wellbeing. The Board also includes Sally-Ann Camsell, who works within the NHS perinatal mental health services, alongside other Trustees with significant experience in childbirth, breas�eeding support, and family health.
This strong, mul�disciplinary leadership ensures that the charity’s strategic decisions are grounded in clinical exper�se, academic evidence, and real-world understanding of the challenges faced by parents and babies across the UK.
transparency, and accountability.
## Financial review
The charity’s income derives from grants, community fundraising, and corporate dona�ons. We con�nue to diversify our income streams to build financial resilience.
In 2023, we launched an online shop selling breas�eeding-inspired gi�s to generate unrestricted income. This ini�a�ve con�nued through 2024 and supports our goal of long-term sustainability.
Expenditure remained focused on delivering frontline support, maintaining volunteer training, and ensuring quality assurance across our services.
Maddie’s Miracle Bo’ness Breas�eeding Support Group
## Policy on reserves
The charity currently holds £3,000 in reserves. The trustees are aware of the importance of a robust reserves base that provides security to the charity.
The trustees are working towards more sustainable fundraising solu�ons to increase our income that will in turn posi�vely impact our reserves. As our unrestricted income increases, we will priori�se the designa�on of a por�on towards reserves.
Page 4
## Maddie's Miracle
## Trustees' Report (con�nued)
## Plans for future periods
## Aims and key objec�ves for future periods
and inclusive. Key priori�es for 2025 include:
- Expanding access to in-person and online breas�eeding support;
- Strengthening partnerships with healthcare and community organisa�ons;
- Enhancing diversity within the charity’s leadership and volunteer base;
- Developing new income streams to secure the future of our services.
"That every mother, parent, and baby in the UK has access to compassionate, evidence-based support when they need it most."
## Reference and Administra�ve Details
Charity Registra�on Number:
1181584
Unit CE10 The Grainstore (C/O Wellness in Being) Sha�esbury Lane Blandford Forum Dorset DT11 7EG
Independent Examiner:
Ward Goodman Audit Services Limited 4 Cedar Park, Cobham Road Ferndown Industrial Estate, Wimborne Dorset BH21 7SF
Page 5
## Maddie's Miracle
## Trustees' Report (con�nued)
##
Trustees:
Ms H Shing
Mrs M L McMahon
Ms A Cou�sson
Ms S Camsell
Miss A E Brown
Ms V Henchy
Ms K Thomas (appointed 1 April 2025)
Ms L Smith (appointed 31 May 2025)
Ms C L Morris (appointed 1 June 2025)
The annual report was approved by the trustees of the charity on .................... and signed on its behalf by: 30 October 2025
......................................... Ms A Cou�sson Trustee
Page 6
## Maddie's Miracle
## Independent Examiner's Report to the trustees of Maddie's Miracle
I report to the trustees on my examina�on of the accounts of Maddie's Miracle for the year ended 31 December 2024.
## Responsibili�es and basis of report
As the charity trustees of Maddie's Miracle you are responsible for the prepara�on of the accounts in accordance with the requirements of the Chari�es Act 2011 (‘the Act’).
I report in respect of my examina�on of the Maddie's Miracle's accounts carried out under sec�on 145 of the 2011 Act and in carrying out my examina�on I have followed all the applicable Direc�ons given by the Charity Commission under sec�on 145(5)(b) of the Act.
## Independent examiner’s statement
with the examina�on giving me cause to believe that in any material respect:
1. accoun�ng records were not kept in respect of Maddie's Miracle as required by sec�on 130 of the Act; or
2. the accounts do not accord with those records; or
3. the accounts do not comply with the accoun�ng requirements concerning the form and content of accounts set out in the Chari�es (Accounts and Reports) Regula�ons 2008 other than any requirement that the accounts give a ‘true and fair view' which is not a ma�er considered as part of an independent examina�on.
I have no concerns and have come across no other ma�ers in connec�on with the examina�on to which a�en�on should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
...................................... T G Froud ACA Ward Goodman Audit Services Limited
4 Cedar Park, Cobham Road Ferndown Industrial Estate, Wimborne Dorset BH21 7SF
30 October 2025 Date:.............................
Page 7
## Maddie's Miracle
## Statement of Financial Ac�vi�es for the Year Ended 31 December 2024
|Note|Unrestricted
funds
Restricted funds
Total
2024
Total
2023|
|---|---|
||£
£
£
£|
|Income and Endowments from:||
|Dona�ons and legacies
3|49,404
14,535
63,939
45,585|
|Total income|49,404
14,535
63,939
45,585|
|Expenditure on:||
|Charitable ac�vi�es
4|(52,080)
(14,535)
(66,615)
(65,191)|
|Total expenditure|(52,080)
(14,535)
(66,615)
(65,191)|
|Net expenditure|(2,676)
-
(2,676)
(19,606)|
|Net movement in funds|(2,676)
-
(2,676)
(19,606)|
|Reconcilia�on of funds||
|Total funds brought forward|13,149
-
13,149
32,755|
|Total funds carried forward
11|10,473
-
10,473
13,149|
All of the charity's ac�vi�es derive from con�nuing opera�ons during the above two periods.
The funds breakdown for 2023 is shown in note 11.
Page 8
## Maddie's Miracle
## (Registra�on number: 1181584) Balance Sheet as at 31 December 2024
|Balance Sheet as at 31 December|2024|
|---|---|
|Note
Unrestricted
Restricted|2024
2023|
||£
£|
|Fixed assets||
|Tangible assets
8
7,751
|-
7,751
12,717|
|Current assets||
|Cash at bank and in hand
9
4,162
|-
4,162
1,872|
|Creditors: Amounts falling due
within oneyear
10
(1,440)
|-
(1,440)
(1,440)|
|Net currentassets
2,722
|-
2,722
432|
|Total assets less current
liabili�es
10,473
|-
10,473
13,149|
|Netassets
10,473
|-
10,473
13,149|
|Funds of the charity:||
|Unrestricted income funds||
|Unrestricted funds|10,473
13,149|
|Total funds
11|10,473
13,149|
> 30 October 2025 .................... and signed on their behalf by:
......................................... Ms A Cou�sson Trustee
Page 9
## Maddie's Miracle
## Notes to the Financial Statements for the Year Ended 31 December 2024
## 1 Legal form
Maddie's Miracle is a CIO registered with the Charity Commission on the 16th January 2019 and governed by its cons�tu�on. The principal address of the charity is as stated on page 4.
## 2 Accoun�ng policies
## Statement of compliance
of Recommended Prac�ce issued in October 2019, the Financial Repor�ng Standard applicable in the United Kingdom and Republic of Ireland (FRS 102) and the Chari�es Act 2011.
## Basis of prepara�on
statements) have been prepared under the historical cost conven�on with items recognised at cost or transac�on value unless otherwise stated in the relevant note(s) to these accounts.
## Going concern
The trustees consider that there are no material uncertain�es about the charity's ability to con�nue as a going concern.
## Income and endowments
Voluntary income including dona�ons, gi�s, legacies and grants that provide core funding or are of a general nature is recognised when the charity has en�tlement to the income, it is probable that the income will be received and the amount can be measured with sufficient reliability.
## Dona�ons and legacies
Dona�ons and legacies are recognised on a receivable basis when receipt is probable and the amount can be reliably measured.
## Grants receivable
Grants are recognised when the charity has an en�tlement to the funds and any condi�ons linked to the grants have been met. Where performance condi�ons are a�ached to the grant and are yet to be met, the income is recognised as a liability and included on the balance sheet as deferred income to be released.
Page 10
## Maddie's Miracle
## Notes to the Financial Statements for the Year Ended 31 December 2024 (con�nued)
## 2 Accoun�ng policies (con�nued)
## Expenditure
All expenditure is recognised once there is a legal or construc�ve obliga�on to that expenditure, it is probable se�lement is required and the amount can be measured reliably. All costs are allocated to the applicable expenditure heading that aggregate similar costs to that category. Where costs cannot be directly a�ributed to par�cular headings they have been allocated on a basis consistent with the use of resources, with central staff costs allocated on the basis of �me spent, and deprecia�on charges allocated on the por�on of the asset’s use. Other support costs are allocated based on the spread of staff costs.
## Charitable ac�vi�es
Charitable expenditure comprises those costs incurred by the charity in the delivery of its ac�vi�es and services for its beneficiaries. It includes both costs that can be allocated directly to such ac�vi�es and those costs of an indirect nature necessary to support them.
## Support costs
Support costs include central func�ons and have been allocated to ac�vity cost categories on a basis consistent with the use of resources, for example, alloca�ng property costs by floor areas, or per capita, staff costs by the �me spent and other costs by their usage.
## Governance costs
These include the costs a�ributable to the charity’s compliance with cons�tu�onal and statutory requirements, including audit, strategic management and trustees mee�ngs and reimbursed expenses.
## Taxa�on
The charity is considered to pass the tests set out in Paragraph 1 Schedule 6 of the Finance Act 2010 and therefore it meets the defini�on of a charitable company for UK corpora�on tax purposes. Accordingly, the charity is poten�ally exempt from taxa�on in respect of income or capital gains received within categories covered by Chapter 3 Part 11 of the Corpora�on Tax Act 2010 or Sec�on 256 of the Taxa�on of Chargeable Gains Act 1992, to the extent that such income or gains are applied exclusively to charitable purposes.
## Deprecia�on and amor�sa�on
residual value, over their expected useful economic life as follows:
Motor vehicles - Straight line over 5 years Computer equipment - Straight line over 3 years
## Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily conver�ble to a known amount of cash and are subject to an insignificant risk of change in value.
Page 11
## Maddie's Miracle
## Notes to the Financial Statements for the Year Ended 31 December 2024 (con�nued)
## 2 Accoun�ng policies (con�nued)
## Fund structure
Unrestricted income funds are general funds that are available for use at the trustees discre�on in furtherance of the objec�ves of the charity.
## 3 Income from dona�ons and legacies
|3
Income from dona�ons and legacies||
|---|---|
||Total
Total|
||2024
2023|
||£
£|
|Dona�ons and legacies;||
|Dona�ons from individuals|26,851
30,835|
|Grants, including capital grants;||
|Grants from other chari�es|37,088
14,750|
||63,939
45,585|
Grants received, included in the above, are as follows:
||Total
Total|
|---|---|
||2024
2023|
||£
£|
|The Na�onal Lo�ery|19,988
-|
|Talbot Village Trust|7,600
-|
|Evelyn Trust|5,000
-|
|Cambridgeshire Community Founda�on|4,500
-|
|Alice Ellen Cooper Dean Trust|-
5,000|
|The Big Give Trust|-
4,250|
|Hugh Fraser Founda�on|-
2,000|
|Woodward Trust|-
1,500|
|Sovereign Housing Associa�on|-
1,000|
|Stoate Charitable Trust|-
1,000|
||37,088
14,750|
Page 12
## Maddie's Miracle
## Notes to the Financial Statements for the Year Ended 31 December 2024 (con�nued)
## 4 Expenditure on charitable ac�vi�es
|4
Expenditure on charitable ac�vi�es|||
|---|---|---|
||Total|Total|
||2024|2023|
||£|£|
|Direct costs|19,487|18,681|
|People costs|41,083|43,545|
|Governance costs|6,045|2,965|
||66,615|65,191|
## 5 Analysis of governance and support costs
|5
Analysis of governance and support costs||
|---|---|
||Total
Total|
||2024
2023|
||£
£|
|Independent examiners fee|1,440
1,440|
|Othergovernance costs|4,605
1,525|
||6,045
2,965|
## 5 Trustees remunera�on and expenses
No trustees, nor any persons connected with them, have received any remunera�on from the charity during the year ended 31 December 2024, nor for the year ended 31 December 2023.
There were no trustees' expenses paid for the year ended 31 December 2024 nor for the year ended 31 December 2023.
## 7
|Note|Unrestricted
funds
Restricted funds
Total
2023|
|---|---|
||£
£
£|
|Income and Endowments from:||
|Dona�ons and legacies|34,135
11,450
45,585|
|Total income|34,135
11,450
45,585|
Page 13
## Maddie's Miracle
## Notes to the Financial Statements for the Year Ended 31 December 2024 (con�nued)
## 7
|7
Compara�ves for the statement of fnancial ac�vi�es (con�nued)|7
Compara�ves for the statement of fnancial ac�vi�es (con�nued)|
|---|---|
|Note
Unrestricted
funds
£
Restricted funds
£
Total
2023
£||
|Expenditure on:||
|Charitable ac�vi�es
(42,109)
(23,082)
(65,191)||
|Total expenditure
(42,109)
(23,082)
(65,191)||
|Net expenditure
(7,974)
(11,632)
(19,606)||
|Net movement in funds
(7,974)
(11,632)
(19,606)||
|Reconcilia�on of funds||
|Total funds brought forward
21,123
11,632
32,755||
|Total funds carried forward
11
13,149
-
13,149||
|8
Tangible fxed assets||
|Furniture and
equipment
£
Motor vehicles
£
Total
£||
|Cost||
|At 1 January2024
2,255
25,920
28,175||
|At 31 December 2024
2,255
25,920
28,175||
|Deprecia�on||
|At 1 January 2024
1,890
13,568
15,458||
|Charge for theyear
182
4,784
4,966||
|At 31 December 2024
2,072
18,352
20,424||
|Net book value||
|At 31 December 2024
183
7,568
7,751||
|At 31 December 2023
365
12,352
12,717||
|9
Cash and cash equivalents||
||2024
2023|
||£
£|
|Cash at bank|4,162
1,872|
Page 14
## Maddie's Miracle
## Notes to the Financial Statements for the Year Ended 31 December 2024 (con�nued)
|Notes to the Financial Statements for the Year Ended 31 December 2024 (con�nued)|Notes to the Financial Statements for the Year Ended 31 December 2024 (con�nued)|
|---|---|
|10
Creditors: amounts falling due within one year||
||2024
£
2023
£|
|Accruals|1,440
1,440|
|11
Funds||
||Balance at 1
Incoming
Resources
Balance at 31|
||January 2024
resources
expended
December 2024|
||£
£
£
£|
|Unrestricted funds||
|General||
|General fund|13,149
12,316
(52,080)
(26,615)|
|Restricted funds||
|Bournemouth Group|-
6,460
(6,460)
-|
|Cambridgeshire Group|-
8,075
(8,075)
-|
||-
14,535
(14,535)
-|
|Total funds|13,149
26,851
(66,615)
(26,615)|
||Balance at 1
Incoming
Resources
Balance at 31|
||January 2023
resources
expended
December 2023|
||£
£
£
£|
|Unrestricted funds||
|General||
|General fund|21,123
34,135
(42,109)
13,149|
|Restricted funds||
|Awards for All England|6,632
-
(6,632)
-|
|Scotland Services|5,000
2,000
(7,000)
-|
|Bournemouth Group|-
9,250
(9,250)
-|
|Cambridgeshire Group|-
200
(200)
-|
||11,632
11,450
(23,082)
-|
|Total funds|32,755
45,585
(65,191)
13,149|
Page 15
## Maddie's Miracle
## Notes to the Financial Statements for the Year Ended 31 December 2024 (con�nued)
## 11 Funds (con�nued)
## Purposes of Restricted Funds
Cambridgeshire Group - Restricted to service provision of breas�eeding support in Cambridgeshire.
Scotland Services - Restricted for service provision of breas�eeding & perinatal support in Scotland.
Bournemouth Group - To enable the running of Maddie's Miracle Breas�eeding Support Group - Bournemouth.
Awards for All England - Restricted to service provision of breas�eeding support in Cambridgeshire.
## 12 Related party transac�ons
One (2023: Two) trustee has been paid a total of £5,207 (2023: £8,815) for their work on the charitable ac�vi�es and not for their role as trustees.
Page 16