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2023-12-31-accounts

Registered number: 11408816 Charity number: 1180969

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee) TRUSTEES' REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

CONTENTS

Page
Reference and Administrative Details of the Charity, its Trustees and Advisers 1
Chairman's Statement 2
Trustees' Report 3 - 18
Independent Auditors' Report on the Financial Statements 19 - 22
Statement of Financial Activities 23
Balance Sheet 24 - 25
Statement of Cash Flows 26
Notes to the Financial Statements 27 - 41

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

REFERENCE AND ADMINISTRATIVE DETAILS OF THE CHARITY, ITS TRUSTEES AND ADVISERS FOR THE YEAR ENDED 31 DECEMBER 2023

Trustees Anne Longfield, Chair (appointed 28 September 2023)
Rima Amin
Peter Freedman
Jessie Hawkes (resigned 19 January 2023)
Louise Holland
David Jackson
Tasha Mhakayakona
Gorm Thomassen
Freya Watson
Brett Harris Wigdortz OBE
Company registered
number
11408816
Charity registered
number
1180969
Registered office
Benwell House
15-21 Benwell Road
London
N7 7BL
Company secretary
Jennifer Milward
Independent auditors
Goodman Jones LLP
Chartered Accountants
29/30 Fitzroy Square
London
W1T 6LQ
Bankers
Barclays Bank UK PLC
1 Churchill Place
London
E14 5HP
Solicitors
Bates Wells
10 Queens Street Place
London
EC4R 1BE

Page 1

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

CHAIRMAN'S STATEMENT FOR THE YEAR ENDED 31 DECEMBER 2023

This is my first annual report as Chair of Bite Back. I’m delighted to take on the role of Chair of Bite Back, a youth movement I have long admired. It is truly authentic to the voices of young people and every Bite Back young person I have met has spoken with such passion and knowledge about the issues and actions we need to take to transform our broken food system.

And the mission is urgent. Right now, the health of 1 in 3 children is already at risk by age 11 from food related ill-health such as obesity, tooth decay and even Type 2 diabetes. We simply must act now if we want to avoid sleepwalking into a preventable child health crisis.

With that in mind, after successfully launching in 2019, this year has been one to reflect and refresh as we redouble our efforts to scale impact. We launched an ambitious new 3-year strategy which is supported by a powerful new brand and narrative. We are grateful to global branding leaders Wolff Olins who supported us to develop the brand and narrative.

Meanwhile our campaigns and programmes have continued to have impact on making food environments healthier: two new food businesses from our Food Systems Accelerator committed to set and report on healthier sales targets; Tower Hamlets became the first Local Authority we have worked with to commit to a healthier advertising policy; and we received our first external evaluation of our schools programme which showed 70% of pupils and teachers felt their school food had become healthier.

It feels like momentum is picking back up among political parties to take action on food environments. We were delighted to see Labour committing to implement junk food advertising restrictions if elected. We held two high profile policy dinners as our young people consulted experts to develop our Youth Manifesto which we will release on our 5th Birthday in 2024 ahead of the General Election.

Our young people have continued to inspire and impress audiences speaking on the biggest stages. Jayda opened the Tony Blair Institute Future of Britain Conference and Becky addressed a global audience of public health leaders at the Bloomberg Healthy Cities Summit. I’m also delighted that we are inspiring other young people to join the movement. We have won two new contracts with National Citizen Service for a new digital programme and with UNICEF to support youth advocates in 5 countries to lead their own campaigns.

I’m proud that we have continued to strengthen the organisation in order to accelerate progress against our mission. We restructured our team in line with the capabilities required for the new strategy and launched a new website this year. I am confident that the team’s expertise, dedication and passion puts us in a strong position as we look ahead. Most importantly, we remain youth-led in all we do, with a fantastic mix of existing and brand new youth voices energising us throughout the year.

Thank you to my fellow Trustees for their support and expertise, especially Peter Freedman who stepped in as interim Chair and has calmly steered us through a period of transition.

Our next challenge is how we take Bite Back 2030 to greater scale – delivering more radical and faster progress towards a healthier and fairer food system. We have big plans for our campaigns to create even more noise on the national stage, and for our message to reach a bigger, and emboldened, youth audience. We’ve now set the stage for that leap forward in 2024, and we are all excited to continue the ambitious Bite Back journey together.

Anne Longfield CBE Chair

Page 2

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

TRUSTEES' REPORT FOR THE YEAR ENDED 31 DECEMBER 2023

The Trustees present their annual report together with the audited financial statements of the Charity for the year 1 January 2023 to 31 December 2023. The Annual Report serves the purposes of both a Trustees' Report and a Directors' Report under company law. The Trustees confirm that the Annual Report and financial statements of the charitable company comply with the current statutory requirements, the requirements of the charitable company's governing document and the provisions of the Statement of Recommended Practice (SORP) applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS102) (effective 1 January 2019).

Since the Charity qualifies as small under section 382 of the Companies Act 2006, the Strategic Report required of medium and large companies under the Companies Act 2006 (Strategic Report and Directors' Report) Regulations 2013 has been omitted.

Objectives and activities

a. Policies and objectives

The charitable company's objects are:

  1. to advance the education of the public and promote research, including the causes, prevention, management and treatment of childhood obesity and by publishing the useful results of such research; and

  2. to promote health including without limitation the health of young people who suffer from obesity by;

  3. a. the provision of information, advice and support in relation to diet, nutrition, lifestyle, fitness and physical exercise; and

  4. b. encouraging ethical practice on the part of schools, businesses and other establishments in relation to the composition, processing, promotion and distribution of food and related practices.

In setting objectives and planning for activities, the Trustees have given due consideration to general guidance published by the Charity Commission relating to public benefit, including the guidance 'Public benefit: running a charity (PB2)'.

Page 3

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Objectives and activities (continued)

b. Strategies for achieving objectives

Bite Back is a youth movement working to redesign the food system for child health. It was co-founded by chef and campaigner Jamie Oliver and philanthropist Nicolai Tangen.

It should be easy to eat healthily - it isn’t. Our food system is broken. Global food giants, reliant on marketing and selling unhealthy, unsustainable ultra-processed food, dominate our supermarkets, high streets and screens. They spend billions on advertising to keep unhealthy food centre stage in children’s minds.

At the same time, despite the introduction of the School Food Standards in 2014, reports suggest that as many as 60% of secondaries fail to meet the standards and there are 900,000 children living in poverty who do not meet the threshold for a Free School Meal. Schools should be the one place we can guarantee child health.

The result is a preventable health and climate crisis. By age 11, the health of 1 in 3 young people is already at risk from food-related ill health such as obesity, tooth decay and even Type 2 Diabetes. Children in the most deprived areas face a disproportionately high risk.

Bite Back brings a new, unique approach to the sector that is centred around using the youth voice to transform the world in which children are growing up. We believe that by telling a new story and making space for young people on the biggest platforms we can create a context that is ripe for action, making successful policy implementation more likely.

Bite Back develops brilliant young advocates particularly those from under-represented backgrounds, empowering them so their voices are heard by those in power. We undertake research, co-design solutions and lead high-impact campaigns to drive change from decision makers in National and Local Government and the Food Industry.

By 2030 we want to reach a tipping point in the food system that makes it easy to be healthy: this involves regulatory change and corporate commitments to change food environments; a shift in public attitudes and narrative; and a scaled-up youth movement that sees food as the next major issue affecting young people’s health.

Page 4

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Objectives and activities (continued)

c. Our goal

We want to redesign the food system for child health so that we see a long-term reversal in food related illhealth issues affecting young people such as tooth decay, obesity and Type 2 diabetes.

By 2030, we want to create a tipping point in the food system. This will look like:

1. A new food environment

The Government introduces new policies that regulate and restrict unhealthy food, while at the same time creating new subsidies and incentives to ensure that healthy food becomes the norm, being affordable, widely accessible and visible.

Increasing numbers of food companies prioritise and commit to making and marketing healthy food, while those who continue to produce unhealthy food see their market share and scale reduce.

Schools become a place where child health is guaranteed, where food is prioritised as a key driver of academic success with improved school food standards and adherence to these, as well as access for every child to a good quality meal.

2. A new food culture

We shift the prevailing narrative around food from personal responsibility to be about the responsibility of Government, Food Industry and Schools to create a food system that protects our health rather than harms us.

Consumers, citizens and voters start to prioritise food and health as an issue with greater political interest, consumer demand for health.

Media increasingly report on the issue, challenging food businesses and government on their record on health.

3. A mass movement of young people

Young people were at the forefront of raising awareness about the climate crisis. We want to see food become the next big issue that young people mobilise around and take action on.

Food contributes one-third of global climate emissions, it reflects their culture and heritage and is a source of extreme inequality that will affect the health and prosperity of the next generation.

d. Public benefit statement

As Bite Back, our aim is to halve childhood obesity by 2030. Our charitable objects are to advance the issue of childhood obesity and promote public health. We empower the voices of young people, those with lived experience of the drivers of obesity, to call for change. We support them to deliver powerful, youth-led campaigns which drive change in the food environment, develop youth insights and co-design new solutions with young people, and create surprising, fresh content which reaches youth audiences with public health messages in an innovative way that connects.

In setting objectives and planning for activities, the Trustees end executive team have given due consideration to general guidance published by the Charity Commission relating to public benefit, including the guidance 'Public benefit: running a charity (PB2)'.

Page 5

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Achievements and performance

a. Key Performance Indicators and Achievements

Building on our campaigns and projects in 2022, we have focused our activity on six strategic priorities in 2023:

  1. Inspire policy change : we want to keep driving changes from National and Local Government to make food environments healthier through new policy commitments;

  2. Influence corporate commitments : we want to see food companies make commitments to sell and market more healthy food;

  3. Build a school food movement : we want schools to put food at the centre of their culture, committing to high quality healthy meals for all pupils;

  4. Shift the public narrative : we want the public, policy makers and media to see this issue as a systemic problem not one of personal responsibility;

  5. Grow a youth movement : we want to grow the number of young people we train who see food and health as a major issue they want to take action on.

  6. Build a world-class organisation : we want to continue building the funding, people and values to support our young people to have maximum impact.

We were delighted to see Labour commit to introducing the junk food marketing restrictions if elected. We worked with Tower Hamlets as they committed to introducing a healthy advertising policy and are now working with 4 new Local Authorities on a similar policy. Two more companies from our Food Systems Accelerator, Danone and Jamie Oliver Group, set healthier sales targets. We had a number of major media appearances linked to our Free School Meals campaigns and our young people spoke at major events such as Tony Blair Institute Future of Britain Conference and Bloomberg Healthy Cities Summit to share our message. Finally, we changed the design of our schools programme to reach significantly more young people, reaching 12,500 young people through school assemblies and lessons.

Page 6

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Achievements and performance (continued)

b. Our Impact

1. Inspiring Policy Change

Free School Meals

We started the year with our #FreeSchoolMeals campaign to extend FSM provision to 900,000 children living in poverty who are not currently eligible. We worked on this in collaboration with other NGOs as a Steering Group member of the School Food Review and #FeedTheFuture coalition.

We released “More Than A Meal”, a new research report sharing the voices of young people who miss out on Free School Meals and the impact they have. We presented this to the Children’s Commissioner and politicians, and developed a powerful campaign film to tell their stories which was viewed over 1m times . Alongside this we launched a petition which received 257,000 signatures and undertook multiple media appearances with Channel 4, Radio 4, Mirror, and Observer to build public awareness of the need for action.

Our young people delivered their petition to No.10 Downing Street in January and took over advertising boards in Westminster tube station to target MPs and policy advisors. In September we welcomed the Mayor of London’s commitment to provide Universal Free School Meals to all primary pupils for one year, a policy that was replicated in other areas. While the National Government has not committed we will keep working towards this policy ahead of the General Election in 2024.

Junk Food Marketing

We continued to maintain the pressure on the implementation of the Government’s junk food marketing restrictions. We won the campaign in 2022 but the implementation date was pushed back to October 2025. There is a risk the consultation process gets further delayed and so we launched a campaign to target an e- action at Steve Barclay and Victoria Atkins. We presented our evidence to Labour and are delighted that Labour has now publicly committed to implement the policy if they come into Government at the next General Election.

Public Affairs & Youth Manifesto

We held two high-profile policy dinners with Labour and Conservative policy makers and think tanks, as well as our first Westminster drop-in event in September which was attended by 25 MPs and Peers. Our young people started developing their policy ideas which they plan to put into a Youth Manifest ahead of an anticipated General Election next year.

Local Government

Our work with Local Authorities on implementing healthy advertising policies really picked up pace this year and we are now working with 5 Local Authorities including our first campaign win in Tower Hamlets . Our young people have provided evidence of the impact of advertising on young people as well as shared their stories which has supported policy makers in convincing council members to support the policy:

Page 7

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Achievements and performance (continued)

"Working closely with Bite Back during the development of the Tower Hamlets healthier advertising policy has been invaluable. The contribution of Bite Back, particularly its inspiring young people, played an important role in getting the policy over the line. Their passion, insights and first hand experiences brought a powerful youth voice to the table, highlighting the urgent need for action. We are grateful to have collaborated with such a dedicated group of young people."

A member of the Public Health team at London Borough of Tower Hamlets

2. Influencing Corporate Action

Food Systems Accelerator

We continued working with the 7 companies in Cohort 1 of our Food Systems Accelerator as they rolled out their trials and commitments. The companies continuing to engage with the programme are Tesco, Deliveroo, Costa, Jamie Oliver Group, Chartwells, Danone and KFC.

Danone and Jamie Oliver Group became the next companies after Tesco to set healthier sales targets: Danone committed 90% and Jamie Oliver Group committed 70%.

Costa, KFC and Chartwells started rolling out and evaluating their trials, and Deliveroo continued working on advertising trials and internal systems to identify healthier meals from partners.

We undertook a survey of 1,000 13-18 year olds which demonstrated quantitative evidence of the demand from young people for companies to do more on child health. We also launched an evaluation of Cohort 1 and started recruitment for a second Cohort to launch in 2024.

Sports Sponsorship - #PacketIn

We revisited our #PacketIn campaign targeting KP Snacks sponsorship of The Hundred. We tested new content on TikTok with GenZ influencers to see if we could grow our youth audience on different social media platforms. We received a response to our letter to the ECB but again they did not agree to review the sponsorship deal.

We have launched a Sports Sponsorship Pledge which we are asking football clubs and sports teams to sign.

Page 8

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Achievements and performance (continued)

Corporate Accountability - #FuelUsDontFoolUs

We started work on a major new 3-year campaign to launch in 2024. The campaign will look at the 30 largest global food and drink companies operating in the UK across manufacturers, out of home and retailers. We will work with academic partners to understand the performance of these companies on the health of people and planet. We will examine exactly how much of the food these companies make and sell is healthy, how they use advertising and marketing, and how sustainable their food is.

3. Building A School Food Movement

School Food Champions

We completed delivery of cohorts 1 and 2 of School Food Champions working with 80 schools and 1,250 young people . ImpactEd evaluated the programme and it showed evidence of positive impact on our priority areas for the programme:

  1. Positive changes to school food and culture : 70% of pupils felt their social impact project had improved school food; 23% of teachers agreed that their schools put healthy food more of a priority than at the start of the programme;

  2. Increased student awareness of the food system and food inequality :

  3. Increased student appetite for social action : 70% of pupils planned to continue working on their social impact project and 94% would recommend the programme to a friend;

  4. Evidence that teachers value the programme : over 95% of teachers would recommend the programme to other schools and enjoyed witnessing pupils step out of their comfort zones to drive positive change, while developing team work and interpersonal skills along the way.

Bite Back in Schools

We successfully secured new funding from #iWill Fund for cohorts 3 and 4 for a revised model Bite Back in Schools. It builds on School Food Champions to train more young people at the beginning through school assemblies and in-lesson content, before young people self-select for SFC. This means we reach more young people: we trained 12,500 young people through assemblies and 5 sessions which were integrated into lessons and curriculum time in the Autumn term. This builds wider support for changes to the school food environment and should ensure larger uptake for the School Food Champions club. 10 Youth Board members were trained to deliver the assemblies across 63 schools which have had excellent feedback from the schools and young people involved.

Buckinghamshire School Food Partnership

With funding from the Rothschild Foundation, we launched a new whole-school pilot across 10 schools in Buckinghamshire . Coordinated by Insignis Academy Trust and Bite Back, each school has appointed a School Food Leader who is supported to review their school food quality and culture and set a whole school strategy for improvement. They run Bite Back in Schools and can then draw down from a menu of support from partners including Chefs in Schools, School Food Matters, Jamie Oliver Group and Food Teachers Centre.

4. Shifting The Public Narrative

Brand & Narrative

Responding to feedback from our Youth Board, we decided to refresh our brand and narrative to make it resonate with an older teen audience. We worked with Wolff Olins to refresh the Bite Back visual identity and narrative. We had very positive feedback from the Youth Board who worked on integrating the new narrative into their stories at the Residential. The new narrative also aligns more closely with Bite Back’s new strategy as well. We developed a brand film with Animade and held a launch event at Jamie Oliver HQ for the young people and stakeholders.

Page 9

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Achievements and performance (continued)

On 28th September we had our much-anticipated Bite Back Fuel Us Don’t Fool Us relaunch even t revealing our new brand and updated narrative with an estimated 70 guests attending including civil servants, existing funders, sector peers, politicians, and high profile guests. Here we had our activists leading various moments of the event including an interview with our new Board Chair, Anne Longfield.

The brand film was seen 1m times.

Media

Digital

We launched a new digital platform in line with our new brand. It drove 44,000 page views in the first two months alone. It also incorporates a new digital learning environment for our programmes and new email functionality for supporters.

Young people participating in Bite Back in Schools have used the new platform to submit almost 200 images of food ads and stores in their local area, to be used as evidence of the broken food system. Our introductory emails received open rates between 35% - 46% suggesting very strong brand loyalty amongst our supporter base.

Digital engagements grew to 3.8m and we drove 50,000 digital campaign actions this year. We partnered with Albert Penn to create compelling new social media content using the new brand and narrative. Youth activist Alice challenged Wes Streeting at the Labour Party Conference — and the video has taken off, building more than 32,000 views on TikTok and making it our most successful piece of organic content on the platform.

Events

We have continued to provide unparalleled opportunities for our young people. We have focused on political events in particular building stronger relationships with the Labour Party. Below are some of the highlights:

Page 10

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Achievements and performance (continued)

5. Building A Youth Movement

Youth Board

We changed our Youth Board structure moving from Regional Youth Boards to a National Youth Board based on feedback from Regional Youth Board members who wanted to work on national campaigns. Young people now choose their campaign priorities and work more collaboratively on campaigns whilst still continuing local initiatives where they have interest and a policy opportunity. It has increased retention, engagement and had very positive feedback from young people.

We have 71 actively engaged young activists including 47 under 18s and 24 over 18s. We introduced new schedules for sessions, personal development plans and new workshops to develop their skills. While the number actively engaged has fallen slightly from 87 at the start of the year, the sense of community amongst the young people is at an all time high and it has enabled us to deepen the development of a growing number of young people who are well equipped to speak on behalf of Bite Back. This is something we want to continue to focus on in the new year.

Page 11

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Achievements and performance (continued)

We held our annual 4-day residential at Margam Country Park in Port Talbot where we introduced the new brand and narrative, and the young people identified their campaign priorities for the forthcoming year. They spent time connecting as a cohort doing outdoor activities and practising their storytelling, creativity and creating content.

We also started an external evaluation of our Youth Board model led by the University of Southampton. This will identify what makes the model effective and identify the impact it has had on the young people participating.

Community Food Champions

We concluded delivery of our Community Food Champions programme. 14 Community Food Champions groups submitted final presentations, reports and videos to evidence their social action campaign journeys.

We have received our phase two evaluation report from programme partners UK Youth. Highlights of findings included:

Two groups are continuing their campaigns after the end of the programme:

Page 12

BITE BACK 2030 LIMITED (A Company Limited by Guarantee)

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Achievements and performance (continued)

cabinet enact a policy to restrict the advertisement of such products on council-owned land and spaces, to include roundabout sponsorships, lamppost banners and third-party managed digital boards. We will continue to work with the group over the coming months with the hope that the policy will be enforced by the cabinet.

New Programmes - National Citizen Service and UNICEF

We won contracts to roll out two new programmes in 2024. We won a tender with National Citizen Service to develop a Digital Champions programme as part of the NCS Digital Experiences. We will release this programme on our new digital platform in the middle of next year, aiming to reach 10,000 young people.

We also won a competitive tender with UNICEF to support the capacity building of 200 youth advocates for healthier food environments across 5 countries (South Africa, Jamaica, Vietnam, Mongolia and Pacific Islands) in a 2-year project from January 2024. UNICEF have been really impressed with the Bite Back model and countries are keen to learn and develop their own youth advocates leveraging our experience and support. 6. Build a world-class organisation

After significant funding and team growth in 2022, we consolidated our activity and expenditure at the same level in 2023. Due to challenging external political environment we focused on developing our internal capabilities this year: we developed a new strategy, new brand and narrative, as well as launching a new website. These will all support our ambitions to scale impact in 2024 as we approach a General Election.

We also restructured our team focusing on the core capabilities we need to execute the strategy. This restructure is now complete and we also worked with Spring Impact to review our organisational capabilities which has produced a roadmap to support growth in the future.

We have always had a commitment to bring in our Youth Board expertise where possible in delivery of the mission. We ran our successful internship programme again this year in which 4 young people participated. We also trained 10 of our Youth Board as facilitators for this year’s Bite Back in Schools programme and they delivered 63 assemblies in the autumn term.

We have strengthened our financial, HR, operational and technology systems as we plan to reduce our reliance on Jamie Oliver Group’s in-kind support. This process should be complete early in 2024.

We introduced new training and processes around safeguarding this year including revised risk assessment forms for trips and growing the number of DSLs trained within Bite Back, ensuring our young people’s safety is our top priority.

We also joined the Transformational Leadership Programme, a new initiative to review our current performance and culture on DEI including representation, governance, systems and processes. We undertook a DEI review and formed a DEI working group, implementing two key recommendations: we introduced new DEI training and also welcomed Khadija Owusu to attend meetings as a Board placement as part of the programme. Sadly, the programme ended unexpectedly so we will review the strategy again as a focus in 2024.

Page 13

BITE BACK 2030 LIMITED (A Company Limited by Guarantee)

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Financial review

a. Going concern

After making appropriate enquiries, the Trustees have a reasonable expectation that the Charity has adequate resources to continue in operational existence for the foreseeable future. For this reason, they continue to adopt the going concern basis in preparing the financial statements. Further details regarding the adoption of the going concern basis can be found in the accounting policies.

b. Reserves policy

Total income during the year was £2,450,569 (2022: £2,583,136). This includes: donations received during the year of £762,500 (2022: £1,083,022); grants received of £15,000 (2022: £449,906); income from charitable activities of £1,538,488 (2022: £692,781); other income of £20,769 (2022: £35,430); bank interest of £3,812 (2022: £387); and £110,000 (2022: £321,610) for donated goods and services.

Encompassed within the income during the year are restricted funds of £361,000 (2022: £574,906); £145,000 in respect of Bite Back in Schools and £216,500 for our work with corporates.

The total expenditure incurred was £2,397,092 (2022: £2,534,882).

At the balance sheet date, the net reserves held by the company were £953,153 (2022: £899,676), which includes £217,416 (2022: £368,548) of restricted funds and £222,500 (2022: £100,000) of designated funds, leaving £513,237 (2022: £431,128) available for unrestricted usage.

c. Financial summary

Bite Back’s policy is to aim to hold reserves at a level equal to four months’ expenditure. This policy was met during the year.

d. Principal risks and uncertainties

Bite Back 2030's management and Trustees have developed a formal risk management register and have processes to regularly identify, review and manage the risks to the charity, Bite Back 2030 monitors its internal and external risk environment on an on-going basis and ensures clear ownership is in place alongside mitigations where appropriate. The Board monitors internal financial controls, procedures and risk management.

e. Fundraising

Bite Back is registered with the Fundraising Regulator. Fundraising is through applications to grants, trusts, corporates and other organisations; no professional fundraisers are used and no complaints have been received with respect to its fundraising practices. Bite Back makes use of its existing safeguarding policies and practices when carrying out fundraising.

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BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Structure, governance and management

a. Constitution

The charity was incorporated under the name 2030 Youth Obesity Alliance on 11th June 2018. The charity formally changed its name to Bite Back 2030 Ltd on 30th May 2019.

The charitable company is a company limited by guarantee and does not have any share capital. It is governed by its Memorandum and Articles of Association.

b. Methods of appointment or election of Trustees

The management of the Charity is the responsibility of the Trustees who are elected and co-opted under the terms of the Memorandum of Association. Trustees are appointed through an open recruitment process. Any person who is willing to act as a Trustee may be appointed to be a trustee by a decision of the trustees. Every year, one third of the trustees, being those who have been longest in office since their last appointment or reappointment, must retire from office although trustees may be reappointed for a further term.

c. Organisational structure and decision-making policies

The Board of Trustees administers the charity. The Board meets at least four times a year to review and monitor activities and performance. A Chief Executive, James Toop, has been appointed by the Trustees to manage the day-to-day operations of the charity. To facilitate effective operations, authority for certain operational matters has been delegated to the Chief Executive.

The systems of internal controls put in place have been designed to provide reasonable, but not absolute, assurance against material misstatement or loss. These include:

d. Policies adopted for the induction and training of Trustees

Trustees have access to training courses provided by NCVO and other organisations to keep them up to date with their legal responsibilities. To ensure that they are kept up to date with the organisation, the CEO provides a formal report at each Board meeting; in addition, the Trustees are invited to the residential with the Youth Board and to other events managed by Bite Back or where representatives of the Youth Board are speaking.

e. Pay policy for key management personnel

The pay of the charity's key personnel is set by the Board and reviewed annually, The Board has generated benchmarks through comparisons with other charities in the sector. Pay and remuneration is reviewed annually through a performance management appraisal process conducted by the Board.

Page 15

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Structure, governance and management (continued)

f. Related party relationships

Peter Freedman, alongside his role as trustee and previous Chairman of Bite Back 2030 Limited, is Chair of Spring Impact, one of Bite Back 2030 Limited's key suppliers. During the year Spring Impact provided codification work totaling £82,500.

Louise Holland, alongside her role as a trustee of Bite Back 2030 Limited, is part of the key management personnel within the Jamie Oliver Group, who provide donated services to the charitable company as disclosed within the financial review above.

Gorm Thomassen, is CIO of AKO Capital LLP alongside his role as a trustee of Bite Back 2030 Limited. During the year AKO Capital LLP donated £500,000 to Bite Back 2030 Limited.

Page 16

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

What's Next: Scaling Impact in 2024

1. Government

In March 2024, we held our first Parliamentary Reception to mark Bite Back’s 5th Birthday where we launched our Youth Manifesto. We will be sharing the Youth Manifesto with MPs, Peers and policy makers ahead of the General Election and engaging with the House of Lords Food, Diet and Obesity Committee.

We will continue to roll out our Local Authority engagement writing a new strategy to work with more Local Authorities on healthier advertising policies. This includes finishing our project with the Greater Manchester Combined Authority.

2. Corporates

We will launch our biggest campaign yet, Fuel Us Don’t Fool Us, which will look at the 30 largest global food and drink companies operating in the UK starting with manufacturers. We will examine how much of the food these companies make and sell is healthy, how they use advertising and marketing, and how sustainable their food is.

Building on our Accelerator programme, we will convene a wider group of businesses to develop a shared position on regulation. By bringing together NGOs with food companies we believe a shared position will be more compelling to an incoming Government.

3. Schools

We will continue to grow our new Bite Back in Schools model, recruiting a new group of 80 schools and reaching 15,000 new students. We will support our existing group of School Food Champions to deliver improvements to their school food.

We will conclude our whole school food leadership pilot in Buckinghamshire and use this to develop a new strategy to scale our impact in schools, growing a movement of school leaders and Bite Back Schools committed to providing great quality school food.

4. Public

In the summer we will launch a public communications campaign pilot aimed at shifting public opinion and culture around food. This will include a billboard, radio and outdoor campaign in key locations over the summer holiday.

We will continue to speak at major events such as the Consumer Goods Forum Global Summit in Chicago, Future Food Movement Business Leaders Dinner, and Global Forum for Food & Agriculture.

5. Youth

We will recruit a new cohort of Youth Board members as a number of our current group graduate to become alumni. We will also pilot a new Digital Activist programme recruiting new youth leaders who will support our Youth Board campaigns at a local level.

We aim to significantly grow our reach by launching our NCS Digital Experience in April aiming to reach a wider audience of 16-17 year olds through National Citizen Service. And we will deliver our first 5 capacity building workshops in 5 countries with UNICEF.

Energy and carbon report

As the charitable company has not consumed more than 40,000 kWh of energy In this reporting period, it qualifies as a low energy user under these regulations and is not required to report on its emissions, energy consumption or energy efficiency activities.

Page 17

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

TRUSTEES' REPORT (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2023

Statement of Trustees' responsibilities

The Trustees (who are also the directors of the Charity for the purposes of company law) are responsible for preparing the Trustees' Report and the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).

Company law requires the Trustees to prepare financial statements for each financial year. Under company law, the Trustees must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Charity and of its incoming resources and application of resources, including its income and expenditure, for that period. In preparing these financial statements, the Trustees are required to:

The Trustees are responsible for keeping adequate accounting records that are sufficient to show and explain the Charity's transactions and disclose with reasonable accuracy at any time the financial position of the Charity and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Disclosure of information to auditors

Each of the persons who are Trustees at the time when this Trustees' Report is approved has confirmed that:

Auditors

The auditors, Goodman Jones LLP, were appointed in the period and have indicated their willingness to continue in office. The designated Trustees will propose a motion reappointing the auditors at a meeting of the Trustees.

Approved by order of the members of the board of Trustees and signed on their behalf by:

................................................

Anne Longfield Chair

Date: 09-05-24

Page 18

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF BITE BACK 2030 LIMITED

Opinion

We have audited the financial statements of Bite Back 2030 Limited (the 'charitable company') for the year ended 31 December 2023 which comprise the Statement of Financial Activities, the Balance Sheet, the Statement of Cash Flows and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the charitable company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the Trustees' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the charitable company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the Trustees with respect to going concern are described in the relevant sections of this report.

Page 19

BITE BACK 2030 LIMITED (A Company Limited by Guarantee)

INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF BITE BACK 2030 LIMITED (CONTINUED)

Other information

The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The Trustees are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Matters on which we are required to report by exception

We have nothing to report in respect of the following matters where the Charities (Accounts and Reports) Regulations 2008 requires us to report to you if, in our opinion:

Responsibilities of trustees

As explained more fully in the Trustees' Responsibilities Statement, the Trustees (who are also the directors of the charitable company for the purposes of company law) are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Trustees determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Trustees are responsible for assessing the charitable company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Trustees either intend to liquidate the charitable company or to cease operations, or have no realistic alternative but to do so.

Page 20

BITE BACK 2030 LIMITED (A Company Limited by Guarantee)

INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF BITE BACK 2030 LIMITED (CONTINUED)

Auditors' responsibilities for the audit of the financial statements

We have been appointed as auditor under section 144 of the Charities Act 2011 and report in accordance with the Act and relevant regulations made or having effect thereunder.

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Based on our understanding of the company and industry, we identified that the principal risks of noncompliance with laws and regulations related to industry sector regulations and unethical and prohibited business practices, and we considered the extent to which noncompliance might have a material effect on the financial statements. We also considered those laws and regulations that have a direct impact on the preparation of the financial statements such as the Companies Act 2006, Charities Act 2011, Charity Commission and sector regulations, and UK Tax Legislation. We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override of controls). Appropriate audit procedures in response to these risks were carried. These procedures included:

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members; and remained alert to any indications of fraud or non-compliance with laws and regulations throughout the audit.

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.

Page 21

BITE BACK 2030 LIMITED (A Company Limited by Guarantee)

INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF BITE BACK 2030 LIMITED (CONTINUED)

Use of our report

This report is made solely to the charitable company's trustees, as a body, in accordance with Part 4 of the Charities (Accounts and Reports) Regulations 2008. Our audit work has been undertaken so that we might state to the charitable company's trustees those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the charitable company and its members, as a body, for our audit work, for this report, or for the opinions we have formed.

Goodman Jones LLP

Chartered Accountants Statutory Auditor 29/30 Fitzroy Square London W1T 6LQ

Date: 09-05-24

Goodman Jones LLP are eligible to act as auditors in terms of section 1212 of the Companies Act 2006.

Page 22

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

STATEMENT OF FINANCIAL ACTIVITIES (INCORPORATING INCOME AND EXPENDITURE ACCOUNT) FOR THE YEAR ENDED 31 DECEMBER 2023

Note
Income from:
Donations and legacies
4
Charitable activities
5
Investments
6
Other income
7
Total income
Expenditure on:
Raising funds
8
Charitable activities
10
Total expenditure
Net income/(expenditure)
Transfers between funds
18
Net movement in funds
Reconciliation of funds:
Total funds brought forward
Net movement in funds
Total funds carried forward		 Unrestricted
funds
2023
£
887,500
1,177,488
3,812
20,769
2,089,569
86,263
1,830,061
1,916,324
173,245
31,364
204,609
531,128
204,609
735,737		 Restricted
funds
2023
£
-
361,000
-
-
361,000
-
480,768
480,768
(119,768)
(31,364)
(151,132)
368,548
(151,132)
217,416		 Total
funds
2023
£
887,500
1,538,488
3,812
20,769
2,450,569
86,263
2,310,829
2,397,092
53,477
-
53,477
899,676
53,477
953,153		 Total
funds
2022
£
1,854,538
692,781
387
35,430
2,583,136
46,985
2,487,897
2,534,882
48,254
-
48,254
851,422
48,254
899,676

The Statement of Financial Activities includes all gains and losses recognised in the year.

The notes on pages 27 to 41 form part of these financial statements.

Page 23

BITE BACK 2030 LIMITED (A Company Limited by Guarantee) REGISTERED NUMBER: 11408816

BALANCE SHEET AS AT 31 DECEMBER 2023

Note
15
16
18
18
Current assets
Debtors
Cash at bank and in hand
Creditors: amounts falling due within one
year
Net current assets
Total assets less current liabilities
Net assets excluding pension asset
Total net assets
Charity funds
Restricted funds
Unrestricted funds
Total funds		 33,732
1,140,580
1,174,312
(221,159)		 2023
£
953,153
953,153
953,153
953,153
217,416
735,737
953,153		 42,784
998,818
1,041,602
(141,926)		 2022
£
899,676
899,676
899,676
899,676
368,548
531,128
899,676

The entity was entitled to exemption from audit under section 477 of the Companies Act 2006.

The members have not required the entity to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

However, an audit is required in accordance with section 144 of the Charities Act 2011.

The Trustees acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to entities subject to the small companies regime.

Page 24

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

BALANCE SHEET (CONTINUED) AS AT 31 DECEMBER 2023

The financial statements were approved and authorised for issue by the Trustees and signed on their behalf by:

................................................

Anne Longfield Chair

Date: 09-05-24

The notes on pages 27 to 41 form part of these financial statements.

Page 25

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

STATEMENT OF CASH FLOWS FOR THE YEAR ENDED 31 DECEMBER 2023

Cash flows from operating activities
Net cash used in operating activities
Cash flows from investing activities
Dividends, interests and rents from investments
Net cash provided by investing activities
Cash flows from financing activities
Net cash provided by financing activities
Change in cash and cash equivalents in the year
Cash and cash equivalents at the beginning of the year
Cash and cash equivalents at the end of the year
The notes on pages 27 to 41 form part of these financial statements		 2023
£
137,950
3,812
3,812
-
141,762
998,818
1,140,580		 2022
£
95,307
387
387
-
95,694
903,124
998,818

Page 26

BITE BACK 2030 LIMITED (A Company Limited by Guarantee)

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

1. General information

Bite Back 2030 Limited is a chartiable company limited by guarantee in England and Wales under company number 11408816. It is registered with the Charity Commission under charity number 1180969. The registered office address of the Charity is Benwell House, 15-21 Benwell Road, London, N7 7BL. The objects of the Charity are set out in the Trustees' Report from page 2.

2. Accounting policies

2.1 Basis of preparation of financial statements

The financial statements have been prepared in accordance with the Charities SORP (FRS 102) - Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019), the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) and the Companies Act 2006.

Bite Back 2030 Limited meets the definition of a public benefit entity under FRS 102.

Assets and liabilities are initially recognised at historical cost or transaction value unless otherwise stated in the relevant accounting policy.

The financial statements are prepared in Sterling, the functional currency of the Charity. Monetary amounts in these financial statements are round to the nearest £.

2.2 Going concern

At the time of approving these financial statements, the Trustees have a reasonable expectation that the Charity has adequate resources to continue to operate for the foreseeable future. The Trustees consider that there is no material uncertainty about the Charity's ability to continue as a going concern after considering budgets, forecasts, cashflow froecasts, reserves, cash balances, and the future plans of the Charity. As a result, the Trustees continue to adopt the going concern basis of accounting in preparing the financial statements.

2.3 Fund accounting

General funds are unrestricted funds which are available for use at the discretion of the Trustees in furtherance of the general objectives of the Charity and which have not been designated for other purposes.

Designated funds comprise unrestricted funds that have been set aside by the Trustees for particular purposes. The aim and use of each designated fund is set out in the notes to the financial statements.

Restricted funds are funds which are to be used in accordance with specific restrictions imposed by donors or which have been raised by the Charity for particular purposes. The costs of raising and administering such funds are charged against the specific fund. The aim and use of each restricted fund is set out in the notes to the financial statements.

Investment income, gains and losses are allocated to the appropriate fund.

Page 27

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

2. Accounting policies (continued)

2.4 Income

All income is recognised once the Charity has entitlement to the income, it is probable that the income will be received, and the amount of income receivable can be measured reliably.

Grant and contract income is included in the Statement of Financial Activities on a receivable basis, subject to any attached performance or time conditions being met. The balance of income received for specific purposes but not expended during the period is shown in the relevant funds on the Balance Sheet. Where income is received in advance of entitlement of receipt, its recognition is deferred and included in creditors as deferred income. Where entitlement occurs before income is received, the income is accrued.

On receipt, donated professional services and facilities are recognised on the basis of the value of the gift to the Charity which is the amount it would have been willing to pay to obtain services or facilities of equivalent economic benefit on the open market; a corresponding amount is then recognised in expenditure in the period of receipt.

Income tax recoverable in relation to investment income is recognised at the time the investment income is receivable.

Other income is recognised in the period in which it is receivable and to the extent the goods have been provided or on completion of the service.

2.5 Interest receivable

Interest on funds held on deposit is included when receivable and the amount can be measured reliably by the Charity; this is normally upon notification of the interest paid or payable by the institution with whom the funds are deposited.

2.6 Expenditure

Expenditure is recognised once there is a legal or constructive obligation to transfer economic benefit to a third party, it is probable that a transfer of economic benefits will be required in settlement and the amount of the obligation can be measured reliably. Expenditure is classified by activity. The costs of each activity are made up of the total of direct costs and shared costs, including support costs involved in undertaking each activity. Direct costs attributable to a single activity are allocated directly to that activity. Shared costs which contribute to more than one activity and support costs which are not attributable to a single activity are apportioned between those activities on a basis consistent with the use of resources. Central staff costs are allocated on the basis of time spent, and depreciation charges allocated on the portion of the asset’s use.

Expenditure on charitable activities is incurred on directly undertaking the activities which further the Charity's objectives, as well as any associated support costs.

Grants payable are charged in the year when the offer is made except in those cases where the offer is conditional, such grants being recognised as expenditure when the conditions attaching are fulfilled. Grants offered subject to conditions which have not been met at the year end are noted as a commitment, but not accrued as expenditure.

All expenditure is inclusive of irrecoverable VAT.

Page 28

BITE BACK 2030 LIMITED (A Company Limited by Guarantee)

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

2. Accounting policies (continued)

2.7 Debtors

Trade and other debtors are recognised at the settlement amount after any trade discount offered. Prepayments are valued at the amount prepaid net of any trade discounts due.

2.8 Cash at bank and in hand

Cash at bank and in hand includes cash and short-term highly liquid investments with a short maturity of three months or less from the date of acquisition or opening of the deposit or similar account.

2.9 Liabilities and provisions

Liabilities are recognised when there is an obligation at the Balance Sheet date as a result of a past event, it is probable that a transfer of economic benefit will be required in settlement, and the amount of the settlement can be estimated reliably.

Liabilities are recognised at the amount that the Charity anticipates it will pay to settle the debt or the amount it has received as advanced payments for the goods or services it must provide.

Provisions are measured at the best estimate of the amounts required to settle the obligation. Where the effect of the time value of money is material, the provision is based on the present value of those amounts, discounted at the pre-tax discount rate that reflects the risks specific to the liability. The unwinding of the discount is recognised in the Statement of Financial Activities as a finance cost.

2.10 Financial instruments

The Charity only has financial assets and financial liabilities of a kind that qualify as basic financial instruments. Basic financial instruments are initially recognised at transaction value and subsequently measured at their settlement value with the exception of bank loans which are subsequently measured at amortised cost using the effective interest method.

2.11 Pensions

The Charity operates a defined contribution pension scheme and the pension charge represents the amounts payable by the Charity to the fund in respect of the year.

Page 29

BITE BACK 2030 LIMITED (A Company Limited by Guarantee)

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

3. Critical accounting estimates and areas of judgement

Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances.

Critical accounting estimates and assumptions:

The Charity makes estimates and assumptions concerning the future. The resulting accounting estimates and assumptions will, by definition, seldom equal the related actual results. The estimates and assumptions that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year are discussed below.

Critical areas of judgement:

Income Recognition - the Charity receives income from contracts and prefromance grants. These agreements may include various qualitative and quantitative milestones and performance conditions, and time conditions, to be met in order for the Charity to have entitlement to the funds. The Charity makes various assumptions in determining the stage of completion of these contracts and performance grants.

4. Income from donations and legacies

Donations
Grants
Donated services
Total 2022		 Unrestricted
funds
2023
£
762,500
15,000
110,000
887,500
1,279,632		 Restricted
funds
2023
£
-
-
-
-
574,906		 Total
funds
2023
£
762,500
15,000
110,000
887,500
1,854,538		 Total
funds
2022
£
1,083,022
449,906
321,610
1,854,538

Page 30

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

5. Income from charitable activities

Schools
Comms
Food Systems Accelerator
General charitable activities
Website
Total 2022
6.
Investment income
Investment income - local cash
7.
Other incoming resources
Other income		 Unrestricted
funds
2023
£
4,500
7,801
62,500
1,050,437
52,250
1,177,488
692,781

 Restricted
funds
2023
£
220,000
-
141,000
-
-
361,000
-
Unrestricted
funds
2023
£
3,812
Unrestricted
funds
2023
£
20,769		 Total
funds
2023
£
224,500
7,801
203,500
1,050,437
52,250
1,538,488
692,781
Total
funds
2023
£
3,812
Total
funds
2023
£
20,769		 Total
funds
2022
£
-
48,910
643,871
-
-
692,781
Total
funds
2022
£
387
Total
funds
2022
£
35,430

Page 31

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

8. Expenditure on raising funds

Fundraising trading expenses

Unrestricted Total Total
funds funds funds
2023 2023 2022
£ £ £
Allocated centrally incurred fundraising and governance
costs 86,263 86,263 46,985

9. Analysis of grants

Grants, Schools and Community
Total 2022		 Grants to
Institutions
2023
£
40,000
24,000		 Total
funds
2023
£
40,000
24,000		 Total
funds
2022
£
24,000

Grants to schools represents payments made to in respect of the School Food Champions and #iWill Bite Back in Schools programmes, more information on which can be fund in the Trustees' Report.

Page 32

BITE BACK 2030 LIMITED (A Company Limited by Guarantee)

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

10. Analysis of expenditure on charitable activities

Summary by fund type

Schools and Community
Public Awareness
Campaigns
Comms and Social Media
Corporate Irresponsibility
Food Systems Accelerator
General charitable activities
Lab 2030
Policy and Engagement
Digital Infrastructure
Youth
Total 2022		 Unrestricted
funds
2023
£
162
62,679
379,120
263,472
4,700
78,373
353,879
31,504
21,343
324,458
310,371
1,830,061
1,868,486		 Restricted
funds
2023
£
412,467
-
-
-
-
68,301
-
-
-
-
-
480,768
619,411		 Total
2023
£
412,629
62,679
379,120
263,472
4,700
146,674
353,879
31,504
21,343
324,458
310,371
2,310,829
2,487,897		 Total
2022
£
267,960
-
25,000
-
-
1,093,103
420,486
491,615
-
110,659
79,074
2,487,897

Page 33

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

11. Analysis of expenditure by activities

Schools and Community
Public Awareness
Campaigns
Comms and Social Media
Corporate Irresponsibility
Food Systems Accelerator
General charitable activities
Lab 2030
Policy and Engagement
Digital Infrastructure
Youth
Total 2022		 Activities
undertaken
directly
2023
£
372,569
62,679
379,120
263,472
4,700
146,674
-
31,504
21,343
324,458
310,371
1,916,890
2,043,411		 Grant
funding of
activities
2023
£
40,000
-
-
-
-
-
-
-
-
-
-
40,000
24,000		 Support
costs
2023
£
60
-
-
-
-
-
353,879
-
-
-
-
353,939
420,486		 Total
funds
2023
£
412,629
62,679
379,120
263,472
4,700
146,674
353,879
31,504
21,343
324,458
310,371
2,310,829
2,487,897		 Total
funds
2022
£
267,960
-
25,000
-
-
1,093,103
420,486
491,615
-
110,659
79,074
2,487,897

12. Auditors' remuneration

2023 2022
£ £
Fees payable to the Charity's auditor for the audit of the Charity's annual
accounts 15,000 15,000
Fees payable to the Charity's auditor in respect of:
All assurance services not included above 1,200 -

Page 34

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

13. Staff costs

Wages and salaries
Social security costs
Contribution to defined contribution pension schemes		 2023
£
1,197,170
133,465
55,769
1,386,404		 2022
£
887,717
99,135
38,055
1,024,907

The average number of persons employed by the Charity during the year was as follows:

2023 2022
No. No.
Charitable activities 26 20

The number of employees whose employee benefits (excluding employer pension costs) exceeded £60,000 was:

2023 2022
No. No.
In the band £70,001 - £80,000 2 -
In the band £100,001 - £110,000 - 1
In the band £130,001 - £140,000 1 -

During the year, the Charity incurred total remuneration, including employer's National insurance and pension contribtutions, of £504,803 (2022: £336,122) in respect of its key management personnel.

14. Trustees' remuneration and expenses

During the current and prior year, no Trustees received any remuneration or other benefits (2022 - £NIL) .

During the year ended 31 December 2023, expenses totalling £ 828 were reimbursed or paid directly to 3 Trustees (2022 - .

Page 35

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

15. Debtors

Due after more than one year
Prepayments and accrued income
Due within one year
Trade debtors
Prepayments and accrued income		 2023
£
2,500
2,500
22,894
8,338
33,732		 2022
£
3,024
3,024
30,000
9,760
42,784

16. Creditors: Amounts falling due within one year

Trade creditors
Corporation tax
Other taxation and social security
Other creditors
Accruals and deferred income		 2023
£
157,304
-
-
6,654
57,201
221,159		 2022
£
80,057
6,150
31,582
-
24,137
141,926

17. Financial instruments

2023 2022
£ £
Financial assets
Financial assets measured at fair value through income and expenditure 1,140,580 998,818

Page 36

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

18. Statement of funds

Statement of funds - current year

Unrestricted funds
Designated funds
School Food Champions
Programme 2023
School Food Champions
Programme 2024
iWill Match Funding
FSA Corporates
Billboard
General funds
General Funds - all funds
Total Unrestricted funds
Restricted funds
Funds in escrow
School Food Champions
Scheme
Community Food Champions
Scheme
#iWill Bite Back in Schools
Rothschild School Leadership
RothschildFood Systems
Accelerator
 Balance at 1
January
2023
£
100,000
-
-
-
-
100,000
431,128
531,128
27,000
182,437
159,111
-
-
-
368,548
899,676		 Income
£
-
-
-
-
-
-
2,089,569
2,089,569
-
-
-
145,000
75,000
141,000
361,000
2,450,569		 Expenditure
£
-
-
-
-
-
-
(1,916,324)
(1,916,324)
-
(202,519)
(134,665)
(47,417)
(27,866)
(68,301)
(480,768)
(2,397,092)		 Transfers
in/out
£
(100,000)
100,000
45,000
27,500
50,000
122,500
(91,136)
31,364
(27,000)
20,082
(24,446)
-
-
-
(31,364)
-		 Balance at
31
December
2023
£
-
100,000
45,000
27,500
50,000
222,500
513,237
735,737
-
-
-
97,583
47,134
72,699
217,416
953,153

Total funds

Page 37

(A Company Limited by Guarantee)

BITE BACK 2030 LIMITED

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

18. Statement of funds (continued)

Statement of funds - prior year

Unrestricted funds
Designated funds
School Food Champions
Programme 2023
General funds
General Funds - all funds
Total Unrestricted funds
Restricted funds
Funds in escrow
School Food Champions
Scheme
Community Food Champions
Scheme
Total funds		 Balance at
1 January
2022
£
100,000
513,275
613,275
27,000
211,147
-
238,147
851,422		 Income
£
-
2,008,230
2,008,230
-
150,000
424,906
574,906
2,583,136		 Expenditure
£
-
(1,915,471)
(1,915,471)
-
(178,710)
(440,701)
(619,411)
(2,534,882)		 Transfers
in/out
£
-
(174,906)
(174,906)
-
-
174,906
174,906
-		 Balance at
31
December
2022
£
100,000
431,128
531,128
27,000
182,437
159,111
368,548
899,676

Page 38

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

18. Statement of funds (continued)

Designated funds represent funds allocated by the Trustees for the following purposes:

Restricted funds are held for the following purposes:

19. Analysis of net assets between funds

Analysis of net assets between funds - current year

Unrestricted
funds
2023
£
Debtors due after more than one year
2,500
Current assets
916,375
Creditors due within one year
(221,159)
Difference
38,021
Total
735,737		 Restricted
funds
2023
£
-
255,437
-
(38,021)
217,416		 Total
funds
2023
£
2,500
1,171,812
(221,159)
-
953,153

Analysis of net assets between funds - prior year

Debtors due after more than one year
Current assets
Creditors due within one year
Total		 Unrestricted
funds
2022
£
3,024
670,030
(141,926)
531,128		 Restricted
funds
2022
£
-
368,548
-
368,548		 Total
funds
2022
£
3,024
1,038,578
(141,926)
899,676

Page 39

BITE BACK 2030 LIMITED (A Company Limited by Guarantee)

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

20. Reconciliation of net movement in funds to net cash flow from operating activities

Net income for the year (as per Statement of Financial Activities)
Adjustments for:
Dividends, interests and rents from investments
Decrease/(increase) in debtors
Increase in creditors
Net cash provided by operating activities
21.
Analysis of cash and cash equivalents
Cash in hand
Total cash and cash equivalents		 2023
£
53,477
(3,812)
9,052
79,233
137,950
2023
£
1,140,580
1,140,580		 2022
£
48,254
(387)
(35,999)
83,439
95,307
2022
£
998,818
998,818

22. Analysis of changes in net debt

Cash at bank and in hand At 1
January
2023
£
998,818
998,818		 Cash flows
£
141,762
141,762		 At 31
December
2023
£
1,140,580
1,140,580

23. Pension commitments

The Charity operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Charity in an independently administered fund. The pension cost charge represents contributions payable by the Charity to the fund for the year and amounted to £55,769 (2022: £38,055). Contributions of £nil (2022: £6,150) were payable to the fund at the balance sheet date.

Page 40

BITE BACK 2030 LIMITED

(A Company Limited by Guarantee)

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2023

24. Related party transactions

Other than disclosed here or elsewhere in these financial statements, there were no related party transactions or balances requiring disclosure for either the current or prior years.

25. Controlling party

The Charity is controlled by its Board of Trustees as a whole, and no individual has overall control.

The Charity is a company limited by guarantee. In the event of a winding up, the liability in respect of the members is limited to £1 per member.

Page 41