Chaiity r•gistTr1ion numbof Charity registrntion nurnber 1180025
ASSOCIATION FOR HERITAGE INTERPRETATION
ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024
• xeinadin

ASSOCIATION FOR HERITAGE INTERPRETATION
LEGAL AND ADMINISTRATIVE INFORMATION
Trusteès
Ja(*ie Lee
Mid)ael Glen
Ruth Coulthard
Amelia Evan5
Gwn Glen￿r5e
Damon Mahoney
Geraldine Mathieson
Philip Ryland
Chris Wdlker
Eric Langh3m
Barbara Acan
Astr￿ Krumins
{Appointe(113 Oclober 20231
{Appointed 4 December 20231
{AppointÈd 13 October 20231
{Appointed 13 Ociober 20231
Charity number
Charity registrabon number 1180025
Principal addTess
25 Re(xeation Way
Ketn51ey
sittingboume
Kent
England
ME10 2RD
Indepèndent examiner
Fiona Howaid FCA CTA FMMT
XÈinadin South East Limited
sittingbourr
Kent
United lfjngdom
ME10 5BH

ASSOCIATION FOR HERITAGE INTERPRETATION
CONTENTS
Page
Chairfs Statement
Trustees. report
3-10
Statement of IJu5tees' responsibilities
11
Independent examiners report
12
Stalement of finanimal a¢knties
13
Balance sheet
14
Note$ to the finanrAal statemenls
15-22

ASSOCIATION FOR HERITAGE INTERPRETATION
CHAIR'S STATEMENT
FOR THE YEAR ENDED 31 MARCH 2024
The d)aii presents their statement for Ihe year.
Aehievements and Perfornianeè
In many ways. 202&2024 was a better year for AHI and for the sector. as events and activities ha￿ Continued to
open up sinoe the worst days ofthe pandemic.
The conference continues tts be one of AHI'S most valuable events. The qualtty of pape[5, projects and speakers
was high. 11 provided delegates and organisers wrth much-needed ￿nneCtiOn. in5piralion. and expertise. It was also
the year of our Engaging People Awards. our celebration of èxCeller￿e wilhin the profession. Those on the short-lisl
represented a diverse range of entrants demonstrating how excellent inlerpretation is central to the success of their
projects. In 2(123, Ihe Young Interpreter Award was renamed the Lara Clare Munden Award in recognition ol the
work ol this young interpreter whose lrfe was cut short.
Eartier in the year. in May, AHI attended Ihe Museum + Herilage Show and this was a valuable way tr) ￿nned wtth
member5. associates, and friends." both longstanding and new, acxoss the sèctor. AHI was rèpiesenled by a stsnd
for tsyo days, took part in nelworking actwities and shared sample copies of our Best Practice Guide5. These were
hugely popular and a great way to lurther AHI s reputation while supporting the event and the wider sector at the
same time.
We have continued lo build on our Besl Practice Guide library of resources and have contsnued to run webinars led
by the authors and co-authors.
Cost sawngs have been made by continuing to hold most of our committee meetings online. All the training for the
new round of the Engaging Peo￿& Awards, as well as the Panel Judge meetings were all held on zoom thus saving
the finances of AHI as well as the pLqnet. We havè been able to ctsn5idei our longer-leim goals including ways to
celebrate the AHI'S 50th anniversary in 2025 when we shall look back at OLtr own heritage while seekn'ng to develop
our digital offers further. AHI is investigating funding opportunilies to fvrther these goals.
Beth Morafon parlacipaled in leadership training ￿th the School for SocAal Entrepfeneurs prowded as part ol
Heiilage Trade Up. The programme ran for a year and prowded a total of £3.250 towards improving activibes. The
programme focused on building networks, diversfying audiences. and refining the organisational offer.
Vve continue to highlight on the webstie our S￿A discount for retired members and, for indusivity, AHI has extended
this lo indude qualfying low-incomè members.
The Trustees had the privilege of nominating Carolyn Uoyd Brown for an Honorary Fellowship in recognition for her
outstanding contribution to heritage intefpfetation. The appointment was approved at the AGM in October.

ASSOCIATION FOR HERITAGE INTERPRETATION
CHAIR'S STATEMENT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
Thanks
It fett like a better year for AHI and the sector. l am hugety graleful for the support of our Administrator, Trustees,
members and volunteers. and to OUT Fell￿$ who provide beneffts to AHI and the wider industry. We believe that
AHI punthes well above its weight, in lenns of support and impact acmss the se(aor, and this is due to the efforts of
our outstanding teams.
In particular, I wish lo give hugè thanks Ruth Coutthafd. Geraldine Malh￿son and Jo Scott of the Awards Group
who have worked lirdessly throughout the year to create our amazing Engaging People Awaid5 Scheme. Thanks
also go to Gavin Glencorse who designed all the Awaid certthcates and to Becky Boyes-major who des¢gned the
physical manifestation of both the Excellence in Interpretation and the Lara Clare Munden Awaids.
Thanks also go to Geraldine Mathieson for actlng as Conference Lead arKI to T￿aSurel Michad Hamish Glen who
chaired the confèrence tearn. l am very grateful for their work. wilh the wideT team. to ¢Jeale the 2023 Conference.
l am also grateful for the supwrt ol Beth M6raftsn who slood down from the role of Chair after two years ￿MaInS
a TIu51ee. l also wish to thank all the Trustee5 who tile￿ssfy work on their various responsibilib.es within the
committee and give so much ol their lime and talents loAHI.
l am delighted to welwme our Trustee, Barbara Stela Acan who was elethd on to the rJ)mmittee in October
2023 and thank her for her considerable contribution in her first few months on the c¥)mmiltee.
I thank Lyn Re¢Jknap, our Administratoi
the Ttustees and l are hugely grateful for her work for AHI and tts
members. Personalty. I greatty appreciate Lyn fr)r her help and guidance to rne in the earty months of my role as
ehaii enabling me lo understand the workings of the organisation and wish to say a big thank you foT her enormous
pabence wrth me.
On behalf of AHI. I should also like to thank our new Journal Editor Bill Bevan, Greei Glovei who continues to
provide copy edrting services and Neil Morgan our joumal designer. I would like tts thank the team for the Joumal's
high-qualty eonlent. design. and print, alongside Trustee Damon Mahoney who conb.nues to charnpion the AHI
brand.
Finally. I should like to Ihank all AHI'S members for their work in intetprèb.ng herÈtage across the UK and Ireland,
alongside our overseas rnernbeT5 and partneTS. in particulai the Gk)bal Alliance for Heritage Interpreialion IGAHII.
Jackie Lee
Chair
Date.. 18 October 2024

ASSOCIATION FOR HERITAGE INTERPRETATION
TRUSTEES. REPORT
FOR THE YEAR ENDED 31 MARCH 2024
The finan￿al statements have been prepared in actThdance wilh thè ac¢x>unb"ng policie5 set OLrt in t)01è 1 to the
financial statement5 and compty with the charitys tgoveming doujmentl. the Charities Act 2011 and "Accounting
and Reporting by Chartties.. Statement ol Recommended Practice applicable lo chartbes preparing their accounts in
accordance with the Financial Reporting Stsndard applicablè in the UK and Republic of Ireland IFRS 1021"
{effective 1 January 2019).
Objeclives and activill•s
a. Mlsslon and vision
AHI'S wsion is that •￿ryOne'S li￿ is enriched through great heritage intèrprètstion
AHI'S mission". To achieve our wsion we promote ex(£lIen￿, support prathtioners and raise the profile of
natural and tu￿ural heritage interpretation
b. Activitlès for achieving obJectl¥es
The Association works to encourage and promole ex(xllen¢e in the process of communicatin9 to people the
significance of a place, object. person or event. so that they may enjoy it more. understand theif oi others, heritage
and environment better and devekjp a POSTtive attitude to o)nservation.
The Association supports interpreters working in places such as historic houses. museurns. national pa￿s, urban
and rural areas. and local communibes. They are teachers. slorytelleis. writer5. artists. curators, designer5.
scientists and enthusiasts.
The tsbied of Ihe CIO is to advan￿ eilucalion in. 8nd fr)ster and encourage a greater understsnding of. the natural
and CLkllural environment for the benefft of the public by promoting the arts and sc$en￿$ of interpretation and their
application. the encoui8gemenl of research and edurab.on therein and. in particular, to advance the standards of
education, qualffication (x)mpetence and conduct of those who practise Interpretation as a profèssion.
c. Main activltl•s undertsken to further the charitys purposes for the publlc benèfft
We tsrry out our mission through
Promoting excellence through effective marketing, awards scheme. annual conference and website
Supporting practitioners Ihiough a professional development structure, an annual programme of evenl8
and tearnin9 journey5. a bF4nnual joumal. best praGtEGe guidelines and academic link5
Raising the profile of heritage interpretation through partnership working and a(Ivotscy acioss the
heritage 5edoi and beyond
Public bènefft
The Trustees have paid due regard to guidan(e issued by the Charity Commissh)n in deoding what 8cliwlies the
charity should undertake.

ASSOCIATION FOR HERITAGE INTERPRETATION
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
Achievements and p•rforman¢e
SignAfAcant aGlivities and achievements againsl ob￿S
a. Kèy financial pertornian¢e indicators
e have strengthened our overall finanaal management Sin￿ wè be¢zme a CIO. This is not sirnply to ensure
compliance wrth all the statutory requiièments of suth a body but also to help our Tnjstees and Adtniriislralor plan
and monittsi tsur adiwties wthin a dear financFal policy. Suth a policy has been agreed by our TIu5tees and
endorsed by our rnembers. This indudes a re￿5￿n of the former Associal￿n'S reserves ptsli¢y which was to
maintain sufficient reserves to maintain three month5. normal operations. We now aim to hokl in reserve funds
equivalent lo the average tumover of the preceding IhreÈ years.
Achieving and maintaining that wtll be an overall key perforrnan￿ indicator of our finanual health. It will be prudent
lo aim for a year-on-year increase in surplus of 5°A to allow for inflation arhd tsthèi costs beyond AHI'S control
although the impact of Cov7&19 has and will have a negative effect on this.
The reserves policy is intended to cover experhdrtuie. induding luffilling our responsibilities as an employer. and to
buy time to manage cash flow and expenses in the event of any of the following..
a downtum in membership income
a downtum in event income
a loss on the annual conference
losses on other actiwlies
We have also developed a forward budgetiThJ regime whith allows us to
Set realistic incomè and Èxpènditure targets
cY*mpare actual rèvenue and ¢osts against thèsè targets
In particular, we sel perfomance tsrgets li.e.. achiewng a surplus of income over direct costs) foi the followng..
subscriptions
the conference and events
advertising
suppliers. directory
These are wlal performance indicators that must be designed to achievè the overall tsfget of increasing our annual
surplu5 by al least 5°/0 each year as set out abtsve.
This has not been achieved in the year ending 31 Marth 2024 and trustees are taking steps lo rectify the srtuation.
b. Review of attivities
Award$ Subgroup
The Awards are co-ordinated on behaff of AHI by the Awards sub-group whith compiise5 Jackie Lee (Chairl, Ruth
oullhard, Geraldine Malhieson and Jo s￿tt.
The 2023 Engaging People Awards {sponsored by The Creative Corel were opened for entry at the conference in
Ociober 2022. The winners were announced at a gala dinner attended by 98 people on 12 October 2023 and
featured in the winter issue of the Joumal.
Thè Judging Panel was comprisèd of Ruth Coulthard, Ja(*iè Lae, Dawd Masters and Andrew Todd.
The site judges, recruited and trained from oui rnembership. all give up their lime freely to travel to the various
5hortlisted sites when required and revkew the projects. The work undertaken by the site judges means that evèry
shortlisted entry is indiwdualty judged by tsvo professional interpreters within AHI and is a considerable leat trf
organisation managèd by Jo Scott to whom my thanks ft>r this. For this round several of the entries We￿ able to be
judged online.
The Categories and winners we￿-

ASSOCIATION FOR HERITAGE INTERPRETATION
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
For Excellence in Inlerprelation (the overall winner) - Changes in a Llfetime
Mus•um lo￿neY Na￿ra1 History Society Museum)
Cllmat• Caf•s -
The Lara Clare Munden Award for Yourw Intèrpreter of Ihe Year (Sponsored by Mi¢*ael Hamish G￿n and Bright
itel.. Catherine Wright
Outstanding Contribution to Inte￿retat10n'. Carolyn Uoyd Brown IFAHII
Indoors Category- SponSo￿d by Fraser Rand311
nner.. National Famine Museum. Strokestown Estale, County Roscommon
Finalists..
Marble Hill Rewved. English Heritage & Skellon Studio
. Reimagining Wordsworth. The Wordsworth Trust & Nissèn RthaTds Sludio
Outdoors Catègory- Sponsored by NovaDura
Commended".
Revealing. Reviving and Resttiring Great Lirkford Manoi Park, The Parks Trust & Outside Studios
. More Than Words, The Sènsory Trust and Whèal Martyn Clayworks
Temporary Event orA￿1v￿ category- Sponsored by Be￿nder
Winner. The Future Belongs To What Was As Much As Ylhat b. by Morag MYe￿¢ough at Housesteads Roman
Fort. English Herrtage
Commended..
Permissible Beairty, Historic Royal Palaces and Urkiversty of Leicestèr
OOT & ABOOT - Talkn"ng Coquetdale. The Out of Town Museum {OOTI. part of Baildfg*e Museum & Gallery.
Alnwck
Community Engagement ¢ate90ry- Sponsored by Tandem Dèsign
nner." R•building Lives: SO years of Ugandan Asians. Navtang Arts
Commèndèd..
. Open All Hour5 al ￿rksW0rth. New Opportunities ￿rkSWOrth & inHerilage
Finalists..
. Exchange Project. SS Great Britain Twst
- South Asia Gallery". A British Museum parlnership at Manchester Museum. Manthe5ter Museum & South
Asia Gallery Collective
Calling Out Climate Change category- Sponsored by The Way Design
Winner" Changes in a Lifetime: Climate Cafés at Stromnèss Museum. Orkrw Nalural History Society Museum
Finalist=
. AWor1d of Good al Wakefield Museum. Wakefield Museums & Caslles
A suecesslul Engaging People Awards Webinar was held on 23 January 2024 where attendees had the chance to
find out rnore about category winners and theif projects and how they demonstrated best practice in heritage
interpretation.

ASSOCIATION FOR HERITAGE INTERPRETATION
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
Professional DÈvelopment and Trnining Subgroyp
This group is chaired by Philip Ryland.
There are now a total 0116 best practice guidelines. on a lange of topiGs. available to members. During the course
of thè year. the last few original guides have been refreshed and updated. All our suite of guides are now available
on the website.
During 202&2024. five Full Membership applications were received. CongratulatlOn5 go to Susan Dymon, Claire
Dalton, Ruth McKew and EmÉly Summers-mileman who weie all awarded Full tnernber status.
In September 2023. AHI Trustees approved a request from the Full Mernbership panel to temporarily 'freeze'
consideration of new full metnbership applications until 31st December 2023 to ena￿e the rewew piooess to take
place. Following initial feedback, it was deuded to widen the ieview and look at all the indsvidual membership
Categories. WhTle discussion continues on how we carry out change5 to Full Membership. we have re-opened the
application procèss as several people wished to appty for thi$ category.
The process of increasing awareness of the beneffts of Full Membership continues. Members interested in gaining
full membership status arè able to take advice from a member of the Full Membership Pand.
Eric Langham was awaTded Fellowship 4 June 2023, and we weie able lo Ix*ngratulate Eric and ad(no¥￿edge his
achievement dur¢ng theAGM in October.
The AHI Events are co-ordinated by Ruth Coutthard. t)uring the peiiod April 2023 - Mard) 2024. AHI offered the
following training events..
AHI IP4ebinars.'
27 April 2023 - Introductng a Costumed Interpretation Prograrnme al your Heritage Site or Museum with
Jackie Lee IMAHII
22 Novembèr 2023- Commissioning and Tendering for IntÈrpTétst￿n Projects with Lisa Keys IMAHII
AHI along with six other interpretth.on organisations are invofved ￿th a series of webinars showcasing global
interpretation organised by the Global Mliance for Heiitage.

ASSOCIATION FOR HERITAGE INTERPRETATION
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
Courses..
The Heritagè Inlerpretstion online course was run by Sarah Oswald {MAHI} during June and July 2023.
These workshops are tailored towards developing the competen(ies requiied for Full AHI Membership.
A W[￿.￿g Interpretation for Children and FamIl￿S workshop with Cathy Lew"s on 29 September 2023 at
Dorche5ter Museum.
A second Hetilage Interpretation online course was njn by Sarah Oswald durtng February and March 2024.
Evaluations completed after the events indicate that path'upants value the professionalism, skill and experience of
ihe trainèrs. along with the opportunrty to work with partiapants from a wde rary of professional backgrounds and
disaplines.
AHI tskes every opportunty lo seek ideas from members for ftrture training events,. this is done wa discussions at
the annual conference, through feedback frorn participants at events. by disojssions on Linkedln, and via informal
conversations beh¥eenAHI members and commrttee Trustee5.
Maintaining and ènhancing membership numbers and maximising revenues from 5POllsorship and advertising are
important foi geneiating income to fund the work of the Association.
At the end of the 202&24 membership year there were 364 members of the Association. of whotn 22 weie
Students. 171 were Assoryales. 46 were Full Members. seven were Fellows, th￿e were Honorary Fellows. 94 weie
Corporate Members and 19 were Speryal Members (Palron, coM￿eMentary, CopyrÈght and Reriproc31
Memberships where no fee is paid).
Marketing & Communications Subgmup
The Marcomms Group is chaired by Damon Mahoney. The group (xtrvÈrs general marketing and communications for
the Association. its events and actmties.
Website.. Managed by Damon Mahoney. The websrte iemains an important tool for the Asswation to promotè ils
activities and events and to prowde too15. SUPPOrt and leaming opportunilies for the membership. In 2023-24 thè
websrte had 10,899 page views.
Social Media." The 50cAal channels combined with the website fom) an important thannel fw marketing and
promoting AHI and ry)ntinue to see gro¥th and engagement.
X Ifomierty Twitter) has 3,199 followets. The Facebook Page has 2.400 ft>11¢)wers_ The Linkedln GTOUP has over
1.882 followers.
Joumal.. The summer ed￿On of the Joumal was issued in June 2023 and was the first produced by new edrtor Bill
Bevan and the thème wa5 Audiences.
The winter edition was issued in December 2023 and fowsed on the EThJaging People Awards.
Thè EditLir worked alongside Phi15p Ryland (AHI Trus(eel, Greer Gover Icopy Edilorl and Neil Mofgan lJoumal
Designer) to deliver twts high qualrty joumals which We￿ very well rec£i¥ed by the membership.
eNews and èBull8tins'. AHI senl Olrt 10 news￿lter$. 25 buletin5 in 202>24 and numerous social posts nc>tifying
members of events and employment or lender opportUn￿"es.

ASSOCIATION FOR HERITAGE INTERPRETATION
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
Fundralsingperfonnance
Conf•rence Subgroup
AHI'S Conference Group, Geraldine Mathieson. Michael Hamish Glen. Astrid Krumins, Ruth Coulthaid. Eric
Langham and Damon Mahoney. The group was supported by volunteer member Lorraine HeyÈs. The conference.
sponsored by The Cieatrve Core. was held at The Lincoln Hotd. in Lincokn between Wednesday. 11 and Friday, 13
O¢tober 2023.
ReBalance". Exploiing balan￿, equty and the environnwrt - ch8nging the dimate of natural and cuknr81
interpretation. The conference core themes wefe".
. How is interpretation helping communth.es feel more connbdeil ￿th the herilage on their doorstep.
How is interprelation helping people to embrace Change? le.g. Changes in attitude, populalion. dimate, politics)
How is inlerprelalion adapting to stay eonnede(l and relevant to the off-site audiences connected with during
Lockdown, a5 well as the on-site wsitors who are retuming.
The generous bursary given by Ihree (xjrporate sponsors IHalèy Sharpe Design Limited. ATS Hèritage and Barker
Langhaml was used to enablè three early-￿reeT intetptetÈrs to attend the event.
The pre-conference workshop on evaluating techniques was led by Kate Measures {Herttage Insider}. A fvn-filled
practical masterdass covering evaluating techniques for a wde range of hentsge project5 and was attended by
seven people.
We had a ttstal 0186 delegates attend the confwence165 membets and 21 non￿eMbers).
The 16 speakers and one open session from a wide range tsf backgrounds and industries, and this was valued by
the delegates in adding to the interest of the conference. One Speaker gave their live presentstion by Zoom a5 they
were unable to attend in pèrson.
Keynotes
. Mary Powell. Place & Investment Manager. Lincolnshire County Council- How interprètstitsn adds value to Visitors.
* Ivan Annibal, Sooal Value Engine- Measuring the Unmeasufable.
Norma G￿gory, Nottingham News Centre
Digging Deeper. A Joumey Interpreting Bla¢k British Industrial
Heritage.
. ProfAnne Chick. The Sensationaj Museum-"Using Cr￿Creat￿ to change how museums Wofk for everyone..
Thefe were ts¥o superb options ft)r getling out arml abLKrt on Thursday."
Group 1- Guided walks from hotel. thosè on the day betr￿n 'Jewish LInc￿n. and 'Cathedral Quarter Connected,,
lo Lincoln Museum induding 8 sample of three Hilstreet self-guided herrtage trai15 and a worknng lunch at Southside
(fomierfy St Catherine's Church). The group then hoppeil onlo a bus to The International Bomber Command Centie
(IBCCI for talks and lour. The finished the day with a 2000 Year5 of History open-topped bus tour back to the htslel.
Group 2 - Discovery walk from hotel lo Lincoln Castle IM3gna Carta. Ifictorian Prison & Wall Walk) 2000 Years of
History open-topped bus tour and return to Cathedral aiea. The partTrC4pants ojuld choose from a number of
experiences within walking distance. including Linwln Museutn. Usher Gallery. Museum of Lincolnshire Life, Lincoln
Cathedral, Lineolft Medieval Bishops Pa1￿ or chcrf)se lo explore the Cty of Lincoln at their own pace.
TheAGM was held on 13 October 2023 with 36 delegates atterKling.
Sècrètariat
Lyn Redknap conb.nued to prwde administrative suppwt to AHI which induded sustaining AHI'S membership.
enabling AHI'S actiwlies, financial management. supporting projects and helping AHI'S Trustees wtth their work.
. Investment policy and perfornmnce
AHI has a simple investment policy that follows our finanryal poliq of gaining interest on our cash reserves while
retaining accessibility. This has beèn achieved by our holding funds in an appropriate acLount at our bank.

ASSOCIATION FOR HERITAGE INTERPRETATION
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
Financial revkw
Going GOn￿M
. Going ¢oncem
After making appropriate enquiries. the TTuslees have a [easonab￿ expeclation that the Charity has adèquate
resources lo continue in tsperalional e￿$tenCe for the foreseeable future. For this reason, they continue to adtspt the
going-concem basis in preparing the finanaal statement5. Further details regarding the adoption of the going-
concern basis can be found in the Accounting Policaes.
R&s8mès policy
It is the policy of the charity that unrestricted funds vthich have not been design*ed foi a specrfic use should be
maintained al a level equivalent to between three and six month's èxpendiluie. The Trustees consider that reserves
at this level will ensure that, in the event of a signfficant drop in funding. they will be able to conts'nue the charity's
urTent activities while consideration is given to ways in whi¢h additional fvnds may be raised. This level of reserves
has been maintained Ihioughout the year.
struc￿￿, governance and management
111 The Objects for which the charty is established is to advan(% edl￿atIon in, and foster and encouragè a grèatèr
understanding ol. the natural and cuhural enwronmenl for the benefit of the public by promoting the art5 and
scièn￿5 of interpretation and their application, the encouragement of 1ÈseaToh and educats.on therein and. in
particular. lo advance the standard$ of education, qualffication Competer￿ and conduct of those who practise
Interpretation as a profession.
12} The expression'intèrprelation. shall mean thè pri)cess of communFc*ing lo people the signfficance of a place or
object, so that they may enjoy rt more. undeT51and theii h￿1t8ge and environment better and develop a positive
atts'tude to conservation.
The CIO was enteied onlo the Register of Charrties on 21 Seplernber 2018.
The TTUStees who seNed during the year 8nd up to the date of signature of the finan(ial stslemerrt5 were..
Jackie Lee- Chair lelected 13 October 20231
Eric Langham- vic￿chaIr Irtreiected 13 October 20231
Astrid Krumins- Secretary
Michael Hamish Glen- Treasurer
Barbara Stell8 Acan- Trustee {ebected 13 October 2023}
Ruth Coutthard- Trustee
Amelia Evans- Trustee
Gawn Glencorse-Trustee
Damon Mahoney- Trustee
Geraldine Mathieson- Trustee
Beth Morafon- Truslee (resigned as Chaw 13 October 2023)
Philip RyJand- Trustee
Chris Wdlker- Trustee Ire-appointe(14 December 2023

ASSOCIATION FOR HERITAGE INTERPRETATION
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
ReGlUltment and appointment Oltn￿teeS
The management of the Charity is the responsI￿litY of the Trustees WIK) are elected and appointed undei the tefrns
of the conslrtution.
Management of the A$s￿i*l￿n Ès vested in its Execubve Cornmrtiee which is responsible for policy, strategy and
budgets, along with the overall financial and professional probty of the Asso￿?119￿. The Executive Committee
meets three or four titnes each year and communicates exiensively by phone. zoom and email. In 2023-24 there
were five working groups reporting to the Executive Cornmrttee, these being Operations, Marketing and
Communications. Awards, PrOfeSs￿nal Deveknpment and Trainlng and Conference.
An Annual General Meeting is held each year. A report of the Assoryation's activf(ies and an account of income and
expendituie are presented to Assouab"on mèmbèrs. Resoluttons are deuded by simple majority votè. with those
Invol￿￿9 amendments to the conststution requiring a Iwo thir(fs majority. The Trustees may call a Special General
Meèting al any time and must call one rf requested in wnb.ng by at least ten member5 01 one tenth of the
membership, whichever is the greatest.
Organi$8ts"onal stnKture
Leadership and management ol the Assouation ts prowded by its unpaid Executwe Commitiee. Its core adivities
are carried out by ordinary members or existing members of the Executtve Committee who volunteer to take on
individual ￿SpOnsibl1rtieS or be part of Working Groups. Aside from administration of the Association. journal editors
and production and delivery of training events. which are the subje¢t of contracts with private sector organisations,
all these core activities are carried by volunteer tnembers.
The trustees. report was appioved by the Boar(l of Ttuslees.
Jackie Lee
Truste•
Michael Glen
Tntste•
29 October 2024
10-

ASSOCIATION FOR HERITAGE INTERPRETATION
STATEMENT OF TRUSTEES, RESPONSIBILrriES
FOR THE YEAR ENDED 31 MARCH 2024
The Trustees are responsible foi preparing the Twslees. Report and Ihe financial statements in accordance with
applicablè law and United ￿"ngdoM Accounting Standards {Unrted lQ"ngdom Generalty Accepted Accounting
Practtcel.
The law applicable to chaTilie5 in England and Wales reqLsires the Trustees to p￿pare finantyJ statements for each
financial year which give a twe and fair wew of the stste of affairs of the charity and of the in￿ming resoureÈ$ and
pplication of ￿soU[Ce5 of the charity for that year.
In preparing thèse financial statements. the Truslees are required to..
- select suitable accounting poli(ies and then appty them consistentty",
- observe the methods and prinryples in the Charibes SORP",
- make judgemènts and estimates that are reasonable arKI prLhYent'.
state whether ap￿1¢able accounting standards have been followed, subj-ect to any material departLtres disdosed
and explained in the finaneial statemenls.. and
prepare the finanaal ststements on the going concem basis Un￿$5 f( is inappropriate to presume that the charity
will Continue in operation.
The Trustees are rèsponsible for keeping suffiaènt a(£ounkn"ng rery)rds Ihat disdose with veasonable accuracy at
any time the finanryal position of the charity and enable Ihem to ensure Ihat the financial slalements comply with the
Chantiès Ad 2011. Ihe Charity (Account5 and Reports) Regulations 2(K)8 and the prow5ions of the trust deed. They
are also responsible for safeguarding the assets of the charity and hence for tsking reasonable step5 for the
prevention and detectton of fraud and other irregulanties.
Jackie Lee
Trustee
11

ASSOCIATION FOR HERITAGE INTERPRETATION
INDEPENDENT EXAMINER'S REPORT
TO THE TRUSTEES OF ASSOCIATION FOR HERITAGE INTERPRETATION
I rèport to the Trustees on my examination of the finanual st3tèmen15 of Assoaaiion for Hèrttage Interpretation Ithe
charityl for the year ended 31 March 2024.
Responsibilities and basis of report
As the Trustees of the charity you are responsible for the preparation of the financial statements in aecordance with
the requirèments ol the Charities Acl 2011 (the 2011 Act).
I report in respect of my examination of the charitys financial statements carried out under section 145 of the 2011
Act. In carrying OLJt my examination I have folbwed 311 the applicable Directions gwen by the Charity Commission
under section 14515llb} of the 2011 Ad.
Inde￿nd+nt examinerfs ststement
Your attention is drawn to the fact that the chawty has prepared financial statemerbts in accordance with Accounb"ng
and Reporting by Charities preparing their acYz*unt5 in accordan￿ with thè Finanual Reporting Standard applicable
in the UK and Republic of Ireland IFRS 1021 in preference to the Ac(x)unting and Reporting by Charities.. Statement
of Recommended Practice issued on 1 April 2005 which is referred lo in Ihe extant regulations bul has now been
w((hdrawn.
l understsnd that this has been done in order ft)r finan￿al statemen15 to piowde a true and fair wew in accordance
wf(h Generally Accepted Accounting Pracb"ce effectwe for reporting perv)ds beginning on or after 1 January 2015.
I have ctsrnpleted my examination. I conffimi Ihat no malters have com& to my attention in ￿nne￿IOn wrth the
exarninalion giving me cause to believe that in any material respect-.
accounting records were not kept in respect of the charty as required by se¢b"on 130 of the 2011 Act.. or
the financial Statements do not a¢xord wrth those rectsrds." or
the finanaal slalements do not compfy wrth thè applicable requirements conceming the form and content of
accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that Ihe
accounts give a true and fair wew whi¢* is not a mattel consÉdered as part of an independent examination.
I have no ¢oncems and havè come across no other matters in connection with the examination lo which attention
should be drawn in this rèport in order to enable a proper understanding of the financial 51atemenls to be reached.
Fiona Howard FCA CTA FMAAT
Xeknadin South East Limited
12 Conqueror Court
sittingboume
Kent
ME10 5BH
Unrted Kingdom
Dated.. 29 October 2024
12_

ASSOCIATION FOR HERITAGE INTERPRETATION
STATEMENT OF FINANCIAL ACTIVITIES
INCLUDING INCOME AND EXPENDITURE ACCOUNT
FOR THE YEAR ENDED 31 MARCH 2024
Unrestricted Rèstrict
funds
funds
2024
2024
Total Unrnstrieted Restricted
funds
lunds
2023
2023
Totsl
2024
2023
Notes
Incomo and endowments from:
Charitable activities
Investmenls
Othei income
70.527
70,527
46.488
430
46.488
430
2,250
2.250
Total income
74.243
74,243
47.918
47,918
Expenditure on:
Charitable acliwlies
71.095
71,095
62.769
885
63.654
Total expenditurn
71,095
71.095
62,769
885
63,654
Net inctsmellexpenditurel and
movèment in funds
3,148
3,148
114.8511
18851
115.7361
Reconciliation of funds:
Fund balances at 1 April 2023
67,346
1,487
68,833
82.197
2,372
84.569
Fund balances at31
2024
70,494
1,487
71.981
67.346
1,487
68,833
The statement of financial activiliÈs indudes all gains and losses re￿gnISed in the year. All irw)me and expendilure
derive from (x)nlinuing activitiès.

ASSOCIATION FOR HERITAGE INTERPRETATION
BALANCE SHEET
AS AT 31 MARCH 2024
2024
2023
Current assets
Debtois
Cash at bank and in hand
11
2,918
89,440
8,207
78,449
92.358
86,656
Creditovs: amounts falling duè within
on• y•ar
12
{20.3rn
{17,8231
Net current assets
71.981
68,833
Net assets excluding p•nsion liability
71.981
68.833
The funds ofthe charity
Restricted income fijnds
Unieslricled funds
14
1.487
70.494
1,487
67,34
71,981
68,833
The finanual statements were approved by the Trustees orh 29 October 2024
Jackie Lee
Trustee
m￿hael Glen
Trustee
14_

ASSOCIATION FOR HERITAGE INTERPRETATION
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2024
A¢counting policies
Charity infommtion
Assoclation for Heritage IntèrprÈtstion is a charitabk ino)rporated organisation registe￿ in England and
Wales. The prinopal Offi￿ is 25 Recreab"on Way, Kemsley, Srtb"ngboume, ME10 2RD.
1.1 Accounting convention
The financial statements havè been prepared in arthrdance wilh Ihe Charilies SORP IFRS 102F A¢¢ounting
and Reporting by Chattties.. Statement of Recommended Practice applicable tts charities pieparing their
accounts in 8¢¢ordance with the Finanryal Retx)rbng Standard applicable in the UK and Republic of Ireland
IFRS 1021 (effective 1 January 20191. the Finanual Reporting Stsndard applicable in the UK and Republic of
Ireland IFRS 1021 and the Charitses Act 2011.
The finanoal statements have been prepared to gwe a Irue and fairf view and have departed from thè
Charities (Accounts and Reports) Regulations 2008 only to the exlent required tts prowde a'true and fairf view.
This departure has 5nvofved following the Charities SORP IFRS 1021 published in October 2019 rather than
the Accounting and Reporting by Charttkes". Statement of Recomtnended Pracbce effethe Iiotn 1 April 2005
which has since been wrthdrawn.
Assouation for Heritage Interpretalion meets the dèfinthon of a public benefft enlty under FRS 102. Assets
and liabilities are initially recognised al histori¢81 ￿$1 or tranSa￿On value unless otherwse stated in the
relevant accounts'ng policy.
The finanfjal 51alemenls have departed from the Charities (Accounts and Report51 Regulations 2008 onty lo
the extent required to prowde a true and fail wew. This departure ha5 involved following the Statement of
Recomrnended Practice for charrties apptying FRS 102 rather than the version of the Statement of
Recommènded Practice which is referred to in the Regulab"ons but whith has since been wrthdrawn.
The financial statements are prepared in sterfing. whith is the fvnclional currenGy of the charity. Monetary
arrount5 in these finanual statemenÈs are rounded to the nearest £.
The financial statements have been PTepared undef the historrcal cost convention. Imijdtfied lo include the
revaluation of freehold properties and to &nGlude investment propettie5 and Certain financial instruments at fair
valuel- The prinupal accounting poliaes adopted are set out belcy4V.
1.2 Going concèm
Al the time of approving the firsancial staterTtentS. the Trustee5 have a Teasonable expectation that the charity
has adequale resources to continue in operational existence for the foreseeable future. Thus the Trustees
continue to adopt the going concem basis of ac(x)unb"ng in preparing the finawal statements.
1.3 Charitsble funds
Unie51ricteil funds are available for use at the disrxètK)n ol the Trustees in fvrlherance of their charitsble
objectives.
Reslrrded fvnds are subiect to specffic condth.ons by donors or grafttors as to how they rnay be used. The
purposes and uses ofthe restricted lunds are set oul in the notes to the finanryal ststements.
Endowment fvnds are subject to specTfic 1x)nd￿onS by donots that the (apital must be maintsined by the
charity.
1.4 Incom•
Income is recognised when the charity is legalty enblleil to rt after any performantx conditions have been met.
the amounts can be measuieil reliably. and rt is probable Ihal income wiu be received.
15_

ASSOCIATION FOR HERITAGE INTERPRETATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
Accounting polici•s
(Continued)
Cash donations are recognised on recèipt. Olher donatigns are recognised On￿ the charity has been ngtffied
of the donation. unless performance cOr￿￿.0￿S require deferral of the arnount. Income tax recoveiabl@ in
relation to donations recetved undèi Grft Aid 01 deeds of ￿VeTrant is recognised al the lime of the donatkon.
Mthere the donated good 15 a fixed asset. rt is measured at fair value, unless it is impractical to
Measure this reliably, in which Case the cost of the ttem to the donor should ￿ used. The gain is
recognised as income from donations and a ￿rrespOnding amount is incjuded in the appropriate
fixed asset dass and depreciated over the usefvl ecxjnomic lrfe in acwrdance wth the Charitys
accounting poliaes.
The recognition of income from legacies is dependent on e5tsblishing entIt￿ment, the probability of receipt
and the ability lo estimate wtth suffiuent accuracy Ihè arnounl r￿1Vable. E￿dence of enb"Ilement to a legacy
exists when the Charrty has sufficient evidence that a gtft has been left to them Ilhiough knowledge of the
existenee of a valid will and the dèath of the benefactor) and the executor is sab"sfied that the property in
question will not be requirèd to Satisfy daims in the estate.
ReGeipl of a legacy mLtsI be iecognised when rt is probable that it wll be received 8nd the fair value of the
tnounl receivable, whith will ger￿{allY be the expected cash amount lo be disth"bLrted to ihe Charity. can be
reliably measured.
On receipt, donated prtsfe$S￿nal SerV￿S and tsrjlrties are recognised on the basis of the value of the gift to
the Charity which is the amount rt would have been willing tts pay lo obtain services or faalities of equivalent
economic benefft on the open mafket," a corresponding amourht is then reo)gnised in expendrtuie in the period
of receipt.
Irscome tax ￿￿verab￿ in ￿lation to donations recewed under Grft Aid or deeds of covenant is
recognised al the time of the ¢Jonation.
Income tax recoverable in relation to investmenl income is recognised at the time the investment income is
receivable.
1.5 Exp•ndÉiure
Expenditure is rewgnised once there is a legal or conslnjctive obligation to tiansfer economic benefrt to a
third party, it is probable that a transfer of economic beneffts will be required in settlement, and the amount of
the oblig8tion Can be measured reliabty.
Expenditure is dassffied by activity. The costs ol each acttvrty are made up of the lotal of direct costs and
shared wsls. including support Gosts invofved in undertaking each aclivty. Direct costs attributable to a single
activity are allocated directty to that activty_ Sharèd costs which contribute to more than one activity and
svpport costs which are not attribuiable to a single actiwty are apporb'oned be￿een those activrties on a basis
consistent with the LJSÈ of resouices. Central staff cDsts are allocated on the basis of time spent, and
depreciation charges are allocated on the port*￿ of the asseys use.
1.6 Cash and cash èquivalents
Cash and cash equivalents include ￿sh in hand. deposrts held at call with banks, other short-lerm liquid
investments with tsrigin81 maturities ol three months or le55. and bank overdTafts. Bank overdrafts are shown
within borrowin9s in current liabilities.
16_

ASSOCIATION FOR HERITAGE INTERPRETATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
A¢¢ounting poli¢le
IContinu•dl
1.7 Finantial instruments
The chartty has elected to appty the prow$￿n5 of Section 11 'Basic Finanual Instruments. and Section 12
'Other Finanaal Instruments Issues. of FRS 102 to au of rts finan<ial instruments.
Financial instruments are recognised in the chaws balance sheel when the charity becomes party to the
contractual provisions of the instrument.
Financial assets and liabilrties are offset, with the net arnounts presented in the fjnanaal statemen15. when
there is a legalty enforceabje right to set off the reGogni5ed amounts 3n(f there is an intention to settle on a net
basis or to reali5e the asset and settte the liabilty simujtaneousty.
Basic financialassets
Basic finanual assets, whith indude deblors and rash aThJ bank balances. are initialty rneasured at
transaction price including transactK)n w5ts and are subsequentty Gatried at amortised cost using the effective
interest method unless the arrangement constitutes a finanong transaction, whèrè the transaction is
mèasured at the present value of the future receipts discounted at a market rate of interest. Finanaal assets
dassified as recetV3ble wrthin one year are not amortised.
Basic financial IITabilities
Basic financi31 liabilities. induding creditors and bank loans are initially recognised al transaction price unless
the arrangement constitutes a financing transaction. where the debt instrument is measured at the present
value ol the future payments discounted * a market rale of interest Frnanri81 liabilities dassified as payable
wrthin one year are not amortised.
Debt instruments are subSeqUen￿Y ￿￿le￿ at aTnorti5ed ￿St. using the effecb.ve interest rate method.
Trade ueditors are tsbligalions to pay for goods or services that have been acquired in thè ordinary Course of
operations from suppliers. Amounts payable are dassified as current liabilities if payment is due within one
year or less. If not. they are presenled as non-current liabilities. Trade ueditors arè reoognised inibally at
transaction price and subsequently measured at amortised (x)st using the effective interest method.
Derecognition of flnancial IITabilities
Financial liabilities are derecognised when Ihè d)ariVs contractual obligab.ons expire or are discharged or
cancelled.
1.8 Employee beneffts
The cost of any unused hotiday entitlement is rerA)gnised in the period in whi¢* the employee's services 3re
received.
Termination benefits are [er￿gnised immediatety as an expense when the thartty is demonslrabty ¢ommitled
lo terminate the empknyment of an employee or to prowde termination beneffts.
1.9 R•tirement benefits
Payments to defined ￿)ntribl￿1)n retirement benefft schemes are charged as an expensè as they fall due.

ASSOCIATION FOR HERITAGE INTERPRETATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
Accounting policies
(Continuedl
1.10 Fund accountlng
General funds are unrestricted fijnds which are available for use at the discretion of the Trustees in
fijrtheiance ofthe gene[31 objedives oflhe Ch8rty and which have not been dèsignated for other purposes.
Designated funds ctsmpri5e unrestricted ftjnds that have been set aside by the Trustees for particular
purposes. The aim and use of each designated lund is sel out in the fiotes lo the financial statements.
Restricted funds are funds which are to be used in accofdan¢e with speafjc restriclKJns impos6d by 01 which
have been raised by the Charty for particular purposes. The costs of raising and administèring such funds are
chaiged against the specifiG fvnd. The wm and use of each restricted fund is sel out in the notes to the
finanaal statements.
Investment income. gains and losses are allocated to the appropriate furMI.
Crltleal a¢¢ounting estlmat•s and Jtsdgèmènts
In the application of the tharrty's accounting ptsliaes. the Trustees are required to make judgements.
estimates and assumptions about Ihe carrying amount of assets and liabilities that are not ieadily apparent
from other sources. The est&mates and associated assumptions are based on historiral experience and other
factors that ale considered to be relevant. Aclual results may drffer frotn these ests"mates.
The eslirnate5 and undertying assumptions are re￿eWed on an ongoing basis. Rewsions to acwunb.ng
èsknmates are recognised in the period in which the esbmate is revised where the revision affec15 Qnly that
period. or in the period of the rewsion and luture petiods where the rewsion affects both curient and future
periods.
Incom• from ¢h•ritable activities
un￿strICted
funds
2024
Unrestricted
funds
2023
Charltabl• activities
Mernbeiship income
Events income
conferen￿ income
Advertising income
Awaids income
29,993
6.921
27.583
380
5,650
20,289
1,930
21.249
60
70.527
46,488
Incom• from investments
Unrestricted Unrestricted
funds
funds
2024
2023
Intere51 Teceivable
430
18-

ASSOCIATION FOR HERITAGE INTERPRETATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
Other incomt
Unrestricted Unrestricted
funds
fvnds
2024
2023
Other income
2250
1,000
Exponditurp on charitable activities
Charitsble
activitiès
2024
Charttable
activities
2023
Direct costs
Staff costs
Training and events costs
ConferencE (xjsts
Bank and credit card charges
Printing, postage and stslionery
Website
Insurance and other costs
Journal costs
Govemance costs
16,693
3.421
27.251
979
1,719
2.456
915
11.567
17.781
5,885
18.742
588
2.fj64
3,591
492
10,090
3,821
71,095
63,654
Analysis by fund
Uniestricted funds
Restricted fvnds
71.095
62,769
885
71.095
63.654
Nèt movement in funds
2024
2023
The net movement in fund5 is stated aftei chaigingl{(xed￿"ng)..
Tru¥tees
None of the Trustee5 lor any person5 conneded vrilh them) receNed any ￿M￿neratIOn or benefits from the
d)arity during the year.
19-

ASSOCIATION FOR HERITAGE INTERPRETATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
Employees
The average monthty number of emFloyees during the year was"
2024
Number
2023
Numbtr
Employment costs
2024
2023
W3ge5 and salaries
Social security costs
Other pension costs
16,195
16,250
1.031
500
498
16,693
17.781
There were no employees whose annual Temuneration was Tnore than £60.1￿.
Remun•rdtion of key manag•m•nt personn
10 Taxation
The charity is exempl from taxation on its activities because all rts income is applied for Charitab￿ purposes.
11 Débtors
2024
2023
Amounts falling due within one year.
Trade debtors
Prgpayments and accrued income
850
7,360
2.918
8,207
12 CreditOf5: amounts falling due within one year
2024
2023
Other taxats.on and soaal secjjrity
Trade creditois
Other creditors
Arna15 and deferred income
583
1.650
15.837
2,307
16,023
1,800
20,377
17,823

ASSOCIATION FOR HERITAGE INTERPRETATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
13 Retirem•nt benefft schemes
2024
2023
Definod tontribution sch•me
Charge lo profft or knss in respect of defined o)ntr1"but￿n schemes
500
The charity operates a defined contribub.on pension scheme for all qualtfying employees. The asse15 of the
scheme are held separatèty from those of the chanty in an independÈntty administered lund.
Thè pension cost d)arge represents contributions payable by the group to the fijnd and amtsunted to £498
12023- £5001. £73 remained payable to the pension fijnd as at 31 March 202412023- nll.
14 Restritted fvnds
The restricted funds of the charity comprise the unexpendèd balarw of donations and grants held on trust
subiect to speufic ￿ndItionS by donors as lo how they may be used.
At 1 April
2023
Resources At 31 Mareh
expended
2024
1.487
1,487
Previous year:
At 1 April
2022
Resources At 31 March
expended
2023
2,372
18851
1,487
15 Unrestrlctèd fvnds
The unrestricted funds of the charity GOtnPri5e the unexpended balan(xs of donations and grant5 which ale
not subject to specific conditions by donors and grantors as to how they tnay be used. These indude
designated funds which have been set aside out of unrestricted funds by the Iru5tees for specAfic purposes.
At 1 April
2023
Incoming
resources
Resourcos At 31 March
exp•ndÈd
2024
General funds
67.346
74,243
171.095}
70,494
Previous year.
At 1 April
2022
Incomlny
rèsources
Resource5 At 31 March
expended
2023
General fund5
82,197
47.918
(62.769)
67,346
21

ASSOCIATION FOR HERITAGE INTERPRETATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2024
16 Analysis of nèt assets between funds
Unrestri¢trd Rèstricted
funds
funds
2024
2024
Total
2024
At 31 March 2024:
Current assets/lliabilitiès}
70.494
1.487
71,981
70.494
1,487
71,981
Unrestricted
funds
2023
Restricted
funds
2023
Total
2023
At 31 March 2023:
Current as5et511liabilitiesl
67,346
1,487
68.833
67.346
1.487
68,833
17 R•latsd party transactions
There were no disclosable related party transaciions during thè yeai {2023 - £2.()44 was received from
Iruslees relating to membèrship fees and COnferet￿ income).