MumsAid Trustee Report FYE 31 March 2024
MumsAid
Supporting Mums and their Families
MumsAid Annual Report and Accounts
2023/2024

MumsAid Trustee Report FYE 31 March 2024
Welcome from Dr Miriam Donaghy, our founder and CEO
Reflecting on the past year at MumsAid (April 2023 to March 20241, which has been one of
Significant growth and development, I want to acknowledge the resilience, dedication. and
innovation displayed by our team as we continued to provide an increasing range of holistic
services to meet the rise in demand for maternal mentsl health support.
As well as reaching over 430 mothers, including nearly 120 young mothers through our
speciallst Youn8MumsAid service, we developed and expanded other specialised services,
such as the Akwaaba group for Black and global majority women,. Mighty Acorns for mothers
of babies with complex medical conditions or disabilities,. and the Restore birth trauma
servi￿. These crucial services aimed at ensuring that all mothers, regardless of their
background, ￿te1ve the support they need, reflett our deep commitment to inclusivity and
our belief that tsilored support is essential for every mother and family we serve.
This year has also presented challenges, including our ongoing search for suitable premises
and the increasing workload that having to continuously Secure new funding entails.
Nevertheless, our team's creativity, adaptability, and relentless drive have allowed us to
navigate these challenges and continue providing essential services.
We were delighted that our reputation for excellence in specialised maternal mentsl health
services was further validated when we were recognised as the '8est Practice Example, In
England, for supporting young mothers in a re
ori published by the Maternal Mentsl Health
Alliance (Oct 20231. This recognition underscores the impact and significance of our work,
highlighting our leadership in maternal mental health at both local and natlonal levels.
Looking ahead. l am excited to welcome our new Chair, Angela Smith-morgan, whose
extensive experience and leadership will be invaluable as we enter the next phase of
MumsAid's journey. I would also like to express my deepest gratitude to Jill Thompson, who
stepped down as Chair, but continues to serve as a trustee, and to Vicki Wright, who served
as our Treasurer for nearly nine years. Their exceptional leadership and unwavering support
have been instrumental in shaping MumsAid into the organisation it is today.
In closing, I want to extend my heartfelt thanks to our trustees. staff, volunteers, and partners.
Their dedication and passion are the foundation of MumsAid's success, and together, we will
continue to build on our achievements, ensuring that every mother receives the care and
support she needs to thrive.
Thank youl

MumsAid Trustee Report FYE 31 March 2024
Welcome from Angela Smith-morgan, our Chair
I wa5 delighted to be appointed as Chair earlier this year and arn partitularly grateful to Jill
Thompson, the outgoing Chair of nine years, for ensuring we had a smooth handover, and for
remaining with us as an active Trustee so that we continLse to benefit from her depth of
knowledge and experience.
Indeed. as I gradually deepen my own understanding of the MumsAid servlce model and the
life changing difference our services make to mother5. babies and families every day, l am
increasingly in awe of the work done by the dedicated and talented MumsAid team. led by
the inspirational Dr Miriam Donaghy.
This has been another busy year for the charity, as we continue to expand services to support
particular minority interest groups, maintainin8 our core focus of delivering high quality,
perinatsl mental health support to the most disadvantaged and mar8inalised women in south-
east London. The charity was proud to receive further recognition of its work by being
selected as a best practice example of supporting young mums by the Maternal Mentsl Heolth
Alliance earlier this year.
Day to day challenges, such as Cost of living increases, mean that demand for our services is
growing. and we are increasingly responding to needs outside our home borough of
Greenwich and in the coming year will certainly grow beyond our traditional geography. As
for all charities, we face significant fundraising challenges and are grateful to our major
supporters and partners who continue to make our work po55ible.
In addition, we are fortunate to have such a dedicated team of stsff and volunteers who go
above and beyond to ensure no family in need of our help is left unserved. In the coming year
we will be ready to rise to the challenge of increased demand as there is more recognition
nationally on the importance of perinatal mental health support, which 15 simply not available
to too many mums in too many parts of the UK. Gettlng the right help at the right time
generate5 lastin8 change for both 8enerations.
Finally, I would like to say a big thank you to our incredible team of colleagues, trustees and
partners who make sure our services condnue to develop to serve the needs of mums and
babies In greatest need.

MumsAid Trustee Report FYE 31 March 2024
MumsAld Maternal Mental Health Support IMumsAld}
Charltsble Incorporated Or8anlsatlon number 1179849
Trustee report for l Aprll 2023 to 31 March 2024
Overview
Trustees
The trustees who served during the year and at the date of approval were as follows..
Polly Jahan Ali lappointed 2 November 2023. appointed as Treasurer 18 January 20241
Renu Assl
Beverley Bernstein (appointed 2 November 2023, resigned 11 July 20241
Clare Harland
Stephen McDermott lappointed 18 January 20241
Grishma Patel
Hazel Pearson
Zenah Shuhaiber
Angela Smith-morgan, Chair (appointed 18 January 20241
Jill Thompson. Chair (stepped down as Chair on 17 January 2024. but continues as a
trustee)
Victoria Wright. Treasurer Iresi8ned 18 January 20241
Dr Nupur Yogarajah Iresigned 6 February 20241
Key Staff
Dr Miriam Dona8hy, Founder & CEO
Governln8 Document
CIO constitution, version 2, adopted 30 March 2023 and registered 11 April 2023
Prlncipal Address
184- 186 Westcombe Hill
Blackheath
London SE3 7DH
Independent E¥amlner
Heather Dunlop FCA
Contents
Welcome from CEO and Chair
Charity Information
Trustee5' Annual Report
Independent Examiner's Report
Statement of Financial Actlvities
Balance Sheet
Notes to the Accounts
Page
5-19
20
21
22
23-31

MumsAid Trustee Report FYE 31 March 2024
The trustees of MumsAid are pleased to present the annual report and financial statements
for the period above.
Objectlves and activities
Objectives
MumsAid is a Charitable Incorporated Organisation ICIOI. The charity's principal objectlves as
set out in its constitution are the preservation and protection of health and the advancement
of good health.
On 30 March 2023. the Trustees adopted a revised objects clause for its constitution, reflecting
the charity's increased scope and ambition. MumsAid will achieve its principal objectives in
particular by:
al Supportlng the mental he31th and emotional health and well-being of women and
families especially during pregnancy and eèrly motherhood.
bl Providin8 3 holistic support service tailored to individual need including specialist
l-l perinatal and other counselling from coun5ellors who are clinically supervised
and trained.
cl Delivering therapeutic 8roups and facilitating peer support.
dl Providing informanon, advice, guidance and community advocacy to resolve issue5
and identify available support options.
el Sharing MumsAid's specialist knowledge and disseminating best practice to raise
awareness and understsnding of how to support maternal and family mental
health.
MumsAid's vision is of a future where all mothers are supported in giving their babies the best
start in life. We believe passionately that pregnancy and new motherhood can be an exciting,
but also challenging, time, and that the right support can make a difference, not just to
mothers but to the healthy emotional development of their babies, and the broader wellbeing
of their frdmilies and communities.
"I strongly believe thot the opportunity that I had with Mum5Aid mode
all the difference in getting to where l om now,. a happy, outgoing,
thriving Mum."

MumsAid Trustee Report FYE 31 March 2024
Activities this year
MumsAid takes a holistic approach to the needs of mothers experlencing Perinatal Mental
Health IPMHI challenges. Our services combine individual counselling and group support plus
outreach and advocacy, including help with housing, finance and employment. We also play a
vitsl role helping mothers access other support via our network of partners.
We have nine key services..
A speclallst perlnatal counselllng servlce open to mothers of any age, provided one-
to-one by counsellors who are clinically supervised and trained.
TheRpeutlc and peer support groups bringing together mums facin8 similar i55ue5 SO
they can learn how to manage their own mental health and 5UPPOrt each other.
YoungMumsAid IYMA): an accessible, trauma-informed and specialist service offering
more intensive support for mothers under 21, including home visits. regular contsct
from YMA staff, advocacy, weekly drop-in groups. a 2417 texfing service, WhatsApp
group and up to 24 sessions of individual therapv.
Outreach servlces.. these include home visits and attendance support at essential
health appointment5 Wlth babie5. Other elements include befriending support as well
a5 advice and referra15 to other services on issues include housing, managing finances
and debt, and domestic violence issues. Some mothers need help with completion of
benefits and housing forms and with college and work applications. We 0150 help with
donated furniture and whlte goods. essentials such as nappies and formula, and
securing additional payments and childcare (through Care to Learn).
Mlghty Acorns Plus: a new holistic support service for parents of babies aged 0-2 with
complex medical conditions. additional needs or disabilities. This service offers
weekly drop-in group, WhatsApp group and outreach service. Parent5 can a150 access
l-l counselling.
Akwaaba (meaning "welcome" in Ghanaianl: a new weekly support group for Black
and Brown women and their babies, facilitated by a specialist perinatal mental health
nurse who was previously a visiting lecturer in the transcultural effects of perinatal
mentsl illness at Glasgow University
Partnershlp wlth The Motherhood Group offering specialist individual counselling
provided by Black and Brown therapists to support Black and Brown mothers.
Restore blrth trauma seNlce= a dedicated, specialist programme of therapy and group
support for mothers experiencing trauma lincludin8 birth trauma) and complex
challenges such as domestic abuse.
Prlvate and low<ost counselling servlces- available to women and their partners who
are not eligible or able to attend our counselling services le.g. working parents not
available during the dayl. All funds generated by these services are channelled back
into our core charitable activities.

MumsAid Trustee Report FYE 31 March 2024
In addition. we are increasingly working with partners (see Partnershi
below), to:
Improve access to PMH servlces: especially for under-served mothers.
Ralse awareness and reduce the stl8ma surnundlng PMH, for example: speaking at
the Westminster Health Forum Policy Conference. presenting at the Maternal Mental
Health Alliance event on Young Mums; active support for Maternal Mental Health
Awareness Week.
Share expertise wlth others: attending the Southeast London VCSE forum, and the
monthly SEL Perinatsl Partnership Group chaired by the Chief Executive of Oxleas NHS
Trust. p￿senting at the Midwifery Conference, being featured on the NHS England
website on the Futures NHS Collaboration platform as a case study for PMH.
Contribute to Important research studles with academic partners, including on the
impact of caesarean birth on mother and baby bonding, and the experiences of
mothers from Black and global majority communities.
Achievements, impact and performance
Our work has a proven positive impact on maternal mental health. Ongoing evaluation of our
counselling services continues to demonstrate that we are engaging under-served groups
that some other services have difficulty reaching. More than half of all women supported are
from non-white British ethnic backgrounds.
The difference we make
MumsAid supports mothers who are experiencing significant pre- and post-natal mentsl
health challenges. We work with them to address immediate emotional challenges and
provide ongoing support to help them get back on track. Specifically, we support mothers to
achieve positive change in four areas:
Improved mental health, increasin8 resilience and ability to make positive choices.
Improved relationship with their babies.
Reduced social isolation.
Improved quality of life.
Many of the women we support face multiple. intersecting challenges including relationship
difficultie5, loss, housing and financial problems. Some have histories of complex trauma in
abusive familie5 or the care system.
MumsAid's evidence-based therapeutic model takes a holistic, trauma-informed approach
and provides consistent care for women through challenging times. It has had a proven
positive impact in: reducing depression, anxiety, and stress,. improving mothers, confidence in
parenting,. and enhancing relationship quality and mother-baby bonds, thus enabling lastin&
transgenerational change IMcPin 20201. An external evaluation found that 96% of those who

MumsAid Trustee Report FYE 31 March 2024
received face-to-face therapy achieved positive and significant changes in depression scores
Icarter, K. 20221.
We have robust monitoring processes (see How we measure s c
ess below), and our most
recent internal evaluation of outcomes (March 20241 indicates that we continue to achieve
great outcomes for our clients..
Depression.. 93% of mothers who completed counselling saw their scores on the
Edinburgh Postnatal Depression Scale IEPDSI fall,. 79% moved below the threshold for
clinical depression.
Stress.. 94.5% of mother5 saw their scores from the Perceived Stress Scale improved.
Confldence.. There was a marked improvement after counselling for mothers who
identified 'confidence in their parenting, as an issue at the outset. 85% of women
reported Increased confidence in their parenting abilities.
Bondlng.. After MumsAid counselling, 87% reported having an improved bond with
their baby.
Satlsfactlon.. The overall rating was 4.8 out of 5. I{￿ would recommend our
services.
"l am extremely oroteful to hove been oble to access this service. It 15
diffi'cult to put into word5 the significant import Js counselling hos hod
on my journey into motherhood. There were sessions where J could
barely get a word in edgewoys but even just being uble to hove a space
where I can openly discuss my worries, without on ounce ofiudgement
wos, hos been extremely helpful. I strongly believe this service should be
ovoiloble to every new mum."
Who benefits and in what way?
Our core beneficiary 8roup consists of mothers and famllles in the Royal Borough of
Greenwich ISouth-East London) and, increasingly, beyond. This includes four main under-
served 8roups:
women experiencing perinatal mental health difficulties during pregnancy and the first
two years postpartum.
teenage and young mothers;
mothers from Black and global majority backgrounds,. and
mothers of babies with disabilities and medical conditions.
Our primary acttvity has continued to be the provision of free counselling, using an evidence-
based model, STARKQ, developed by MumsAid's CEO. Dr Miriam Donaghy. for women

MumsAid Trustee Report FYE 31 March 2024
experiencing mentsl health issues or emotional difficulties during pregnancy or after having a
baby. MumsAid continues to offer hybrid services: face-to-face contact for those who want it,
and when this is not feasible. we deliver services online or by telephone. We recognise that
online and telephone 5UPPOrt can have benefits in broadening access and enabling us to
respond to individual need5 and preferences. meenng women where they feel most
comfortable.
Much of our work with young mothers involves teenage women who suffered neglect or
abuse as children, and many have babies who are subject to child protection plans. Many
experience intersecting problems including poverty. isolation, unstable housin& loss,
relationship breakdown and a lack of family support, and this h35 a negative impact on their
mental health. The majority are significantly above the Adverse Chlldhood Experiences IACES)
scale threshold for elevated risk for a wide range of negative medical, mental health, and
social outcomes. Our data shows that: 60% have experienced domestic violence,. 97% have
had previous mental health problems; 51% have special educational needs or disabilities,. 53%
have been known to Social Care CIN/CP- 58% have reported childhood neglect,. and IC￿% of
them are dependent on benefits.
54%, of the young mothers that we support are from Black and global majority baclgrounds.
SOMÈ have been trafficked or involved in drugs and gangs.
Mother5 benefit by accessing professional therapeutic support which allows them to begin
working through the difficulties they are experiencing. However. vulnerable mothers are
better able to engage with therapy when other urgent, practical needs are being addressed,
such as the need for secure housing or acces5 to financial assistance. We have therefore
developed other services to wrap around the needs of mothers, their babies and families,
helping them to access wider care and assistance and build new relationship5 and networks
of support. This includes=
Supporting attendance at essential health appointment5 Wlth babies
Supporting attendance at court for custody of their children
Completion of benefits and housing forms
Help with college and work applications
Advice and support with rehousing
Completion of PIP forms
Completion of forms to access DLA payments for children
Support with moving away from violent relationships
Provision of donated furniture and white goods
Support to secure additional payments
Childcare support
Another key audience for MumsAid is heatth and soclal care professlonals who work wlth
mothers and families. We aim to build their knowledge and understanding of PMH issues so
that they can provide effective signposting and support for families during the perinatsl
period. We have developed training in response to requests from professionals themselves.
Next year we want to proactively offer a bespoke training programme for health and social
are professlonals to meet the demand we know exists from our pilot Schemes this year.

MumsAid Trustee Report FYE 31 March 2024
Beneficiary numbers
In 2023-24, we supported approximately 436 mothers (compared to 310 in 2022-23}. 119 of
these received 5UPPOrt through our Young MumsAid service.
Our new Services made positive starts. We supported 16 mothers in Akwaaba. 22 in our
Restore trauma service, and 17 families in our Mi8hty Acorns group.
How we measure success
Mothers receiving counselling complete pre- and post-service questionnai￿5, which use
recognised clinical measures including the Edinbufgh Postnatal Depression Scale and the
Perceived Stress Scale to evaluate mental health improvement, stress levels. and relationship
quality with partners, as well as gatherin8 feedback on their experience of our services. We
use self-report scales to determine confidence in parenting and the bond between mother
and baby. These are recorded as part of individual case note5.
We also keep in touch with mothers who have accessed any of our services, following up with
them at least at three and six months.post service". Sometimes this can help identify ongoing
or further needs. Sometlmes it sees mothers re-engaging with our services as part of a
network of mutual support.
Forwomen who are receiving additional support beyond counselling. we also:
Maintain case notes to track support provided, referrals and resolutions/outcomes
Gather group attendance dats
Evaluate the impact of groups usin8 the ONS wellbeing Score, a parent-baby bonding
scale and a social connection score
Gather quarterly participant feedback on services received and any other support
needed
Record therapists'/advocacy workers, observations of mother-baby bonds
Collect referrer/partner feedback on engagement with other services
We are embarking on an evaluation of our services with Pro-8ono Economics which will
enable us to better articulate our impact and the Social Return on Investment in our
approach.
At the individual level, success for us is about helping mothers acces5 the help they need to
move forward and take the steps they need to thrive as parents. Each clinical measure or self-
report scale seeks to capture that and help idendfy where we can improve the support we
provide.
io

MumsAid Trustee Report FYE 31 March 2024
The impact of our work is seen through the experiences of the individual mothers we work
with. Mother5 report reduced isolation, supporting their children to socialise and seeing them
develop, as well as improved housing and money management.
"Myson has complex needs ond attending mighty ocorns wos o lifelinefor
us in the eorly months. It enabled me to meet and connert with other
ft7milAe5 for thefirst time in o very difftcult journey and l am so grateful it
exi5tedfor me! It was the only ploce Ifelt comfortoble bringing my son to
os oll otherboby groups weren't appropriatefor us ondlfelt very isolated.
The volunteers were supportive andgot to know us, and the helper5 at the
centre were wonderfully supportive. There was always someone to moke
o cup of teo ondlisten t7nd check in with us. It wos lovely to be surrounded
by others that get it,. Counselling wa5 obsolutely brilliont. Foultle55
Service which I needed so much ond it was organised promptly which
enobled me to work through things in a timely manner during pregnancy.
Counsellor wo5 amazing and Ifelt SO SUPPOrted."
External recognition
As pioneers in the development and dellvery of maternal mentsl health services, MumsAid
has provided over s,￿0 pregnant and new mums with highly specialised free and low-cost
perinatal support since 2012.
We have grown from a small Start-up to an award-winning charity that has achieved national
recognition, including..
Maternal Mental Health Alliance - Diversity and Inclusion Award Winner, 2018.
Royal Society for Public Health - Public Mental Health and Wellbein8 Award Winner,
2018.
Public Health England featured MumsAid's work as an example of best practice in
perinatsl mental health in 2018.
Overall winner of the Kings Fund l GSK Impart Award, 2021 lour award video is
available here- htt
www.
outube.com
watch?v=
15'5usWZNA I.
Highly commended for the Best of Royal Greenwich Business Award, Health and
Wellbeing category. December 2022.
Maternal Mental Health Alliance featured MumsAld as the best practlce example In
England in supportin8 young mothers, 2023.
li

MumsAid Trustee Report FYE 31 March 2024
Governance, structure and trustees
Governing document
MumsAid was set up as a CIC in 2012. In 2018, Mum5Aid was established as a CIO governed
by its Constitution.
MumsAid's CIO Constltution was amended for the first time in 2023. On 30 March 2023. the
Trustees adopted a revised objects clause, reflecting the charity's increased scope and
ambition. MumAid's revised objectives are the preservation and protection of health and the
advancement of good health- further detail is outlined above (see page 51.
Governance
MumsAid is governed by its board of trustees, which meets regularly with the CEO and the
senior leadership team lon average every two months). Board papers and the agenda are
circulated in advance and the meetings are minuted, with action points logged and reported
back on.
The CEO is responsible to the board of trustees for the day-to-day running of MumsAid and
for delivering our organisational strategy and policies. We ensure that our governance
practices and policies are aligned with relevant Charity Commission guidance.
We have a conflirts of interest policy which requires us to Identffy and record any conflirts of
interest with MumsAid. Any conflicts arising are formally recorded at trustee board meetings.
All board meetings have conflicts of interest as a stsnding agenda item, and where a conflict
arises. we ensure our policy is followed.
The work of the board is supported by several sub-groups. including a Finance. Risk & Audit
Committee and subgroups for Governance, Fundraisin8, HR and Strategy. The subgroups
comprise trustees and relevant stsff members. The Finance Committee and the Governance
and Fundraisin8 sub8roups typically meet 1-2 weeks before the board meeting5 to prepare for
them. Other subgroups meet as and when needed, and additional working groups may be
convened on an ad hoc basis to work on a particular topic. such as reviewin8 MumsAid's
organisational strurture.
MumsAid reviews its rlsks regularly at board, sub-group and executive level. We maintsin a
risk re8lSter which the trustee5 review regularly. We manage ongoing risks and identify new
risks. We consider the impact ond likelihood of each risk and focus most on the management
and mitigation of the most severe risks.
12

MumsAid Trustee Report FYE 31 March 2024
Trustees
MumsAid currently has nlne trustees with a broad range of relevant knowledge. skills and
experience.
The Board is led by MumsAid's Chair Angela Smith-morgan, who is an experienced charity CEO
and Trustee. Most recently she was CEO of Spinal Muscular Atrophy UK, and before that
Leukaemia UK, which she grew from a small local charity to build the foundations for it to
become the thriving national organisation it is today.
MumsAid's Treasurer, Polly Jahan Ali, is a Financial Accountant at Federated Herrnes Limited
and has experience working and volunteering in the charity and not for profit sectors.
Other board members. experience includes.. a psychotherapist specialising in perinatsl mental
health and relationship therapy,. an integrative psychotherapist with a background in charity
research, consultsncy and grant making,. a la￿Ver with a focus on governance, risk and
compliance: professionals with senior level experience in Operations and Human Resources,
Bu5ine55 Planning, Risk Management and Finance. Several members have lived experience of
PMH and birth trauma. One is a past servlce user.
Trustee recruitment, appointment and induction
The members of the CIO are its charity trustees for the time being and only its trustees mav
be its members.
All our trustees 80 through an application and interview process. All trustees a￿ provided
with key documents such as the constitutlon and MumsAid Trustee Code of Conduct as part
of an induction package, alon8 With Charity Commission guidance on being a trustee.
In ￿cent years, we have been continuingto develop and enhance our governance processes,
including undertaking skills audits and trustee recruitment to fi115ki11s gaps, introducin8 a
Trustee Code of Conduct, developing our Induction and selection processe5, broadening the
CPD opportunitiesfortrustees, and reviewingtrusteecommitmentand involvement. We work
with partner organisations to help us fill any identified skills gaps.
Management, staff and volunteers
Core team
MumsAid is led by Dr Mlrlam Donaghyi Foundei and CEO of MumsAid. Dr Oonaghy founded
MumsAid in response tothe dearth ofsUPPOrtfor new mothers, when awareness ofPMH was
extremely limited. She has over 25 years, experience of providing PMH services and holds a
Doctorate in Psychotherapy (thesis on PMHI. The approach she developed challenges existing
models of viewing PMH as only a medical condition. highlighting the crisis of identity and
13

MumsAid Trustee Report FYE 31 March 2024
purpose that many new mothers experience and advocating for an individualised approach to
help recovery. Her academic work and direct experiences are the foundations of MumsAid's
approach today. We are extremely fortunate to have a CEO who is a recognised and well-
respected authority in the perinatal mentsl health tield.
In the financial year ended 31 March 2024, the Board undertook a strategic review of its
organisational structure. As a result, Dr Donaghy is now supported by a skilled, experienced
senior leadership team1SLTI comprising the following roles..
Servlce Mana8er, Jessica Sveldar. Jessica joined MumsAid in early 2015 and as the
service manager, is the first point of contact for our clients and integral to the smooth
running of the organisation. She regularly represents MumsAid at community and
nationwide events.
Senior Flnance Office, Anila De5tani. Anila has a BA (Honsl in Maths from Tirana
University and is qualified in accountancy and business administration. She first began
supporting MumsAid as an admin volunteer at the end of 2013. MumsAid is proud to
have 5UPPOrted her professional development over the years.
FundrdlslnB Manager, Rachael Clohesy. Rachael, who joined MumsAid in 2023. has
worked in the non-profit field for most of her career and is passionate about creating
a more equitsble society. Most recently, she specialised in fundraising and
organisational development. Before that, she co-founded a content producrion
company and served as the head of digital strategy at a media production company.
The SLT provides leadership and supports the MumsAid delivery team, enabling us to monitor
and evaluate our work, maintain our high standard of care, ensure financial sustainability and
develop and implement longer-term strategic plans so we can reach more women and ensure
that we are meeting their needs in an increasingly challenging landscape.
The entire MumsAid team comprises 10 paid staff. They bring our values of compassion and
professionalism to life. We have a loyal and dedicated core team with low levels of staff
turnover and most of our core stsff have been with the organisation for many years. Thi5 has
been particularly appreciated in the current climate of skills shortages.
The team adapted to working rernotely during the pandemic restrictions and now, as in many
other or8anis3tions, a hybrid workin8 culture has become established. As a living wage
accredited employer since December 2022. we are fully committed to providing salaries that
meet actual costs of livin8 rather than a government directed minimum.
Volunteers
Our MumsAid counselling placements continue to be sought after and we have had a
committed team of 12 volunteer counsellors during the last year, each providing a minimum
of 3 hours per week. We receive requests for trainee counselling placements throughout the
year. Since the pandemic restrictions, online sessions have become an established part of the
counselling service and have made our placements more acce55ible to those students based
14

MumsAid Trustee Report FYE 31 March 2024
further afield. The main focus, however, has been to continue to work in partnershlp with the
local children's centres and offer face-to-face counselling in community-ba5ed sethn8S.
This last year has seen an expansion in our volunteer placement provision as we have recently
taken on two befrlender5, both lirst year students at the Centre for Counselling and
Psychotherapy Education ICCPEI. These placements offer the flexibility to support our young
mothers, who often require more practical help before being able to utilise counselling
support. We also have a volunteer supporting one of the YMA drop-in groups.
In addition, we have benefitted from volunteers who have helped with admlnistration,
supporting core staff, as well as fundraising and outreach volunteers, promoting and attending
events to increase awareness about our services.
We are grateful to our tsvo Ambassadors. Dr Trudi Seneviratne IOBE, MBBS. FRCPsychl. a
Consultant in General Adult and Perinatal Psychiatry who has held national and international
roles prornoting PMH services and long-time supporter of MumsAid, and actor Zoe Tapper,
who is passionate about supporting PMH Their continued 5UPPOrt of our cause and mission
is vital in promoting our work as widely as possible and encouraging more people to support
MumsAid and use our service5.
We are especially proud of our three MumsAid Communlty Champions. all ex-service users
keen to give back by volunteering their time for fundraising and public-speaking events.
sharing their passion and belief in the transformative impact that being given the right support
at the right time can achieve. Our champions feature prominently in our promotional videos.
Partnerships
We are committed to co-creation, holding regular steering groups and feedback sessions with
service users, and have strong cross-sector partnerships with GPS, health visitors, social
workers, midwives, psychiatry, and children's centres, supporting two-way referrals and
ensuring our work complements other services. We also work closely with other charities,
community organisatlons and statutory agencies to ensure that we reach the people most in
need of support, and work in a joined-up way to address their needs as effectively as possible.
Broadly our partners fit into five groups.
l. Referral partners
We have strong cross-sector partnerships that allow for two-way referrals and ensure that our
work complements other services. Referral partners include.. GPS; health visitors,. social
workers,. the pre-birth team,. Best 8eginnings specialist midwives; the NHS Perinatal Mental
Health Team; children's centres; Time to Talk Ipart of the NHS Improvin8 Access to
Psychological Therapies programmel- and other charities including Mind and the Her Centre.
We participate in multi-agency Early Help meetings to provide early intervention support for
stru881ing families.
15

MumsAid Trustee Report FYE 31 March 2024
2. Delivery partners
Delivery partner5 include-
The Motherhood Group, a social enterprise which Supports and shares the Black
maternal experience. We support their work and provide counselling to mothers in
their network.
The Bridge Community Centre, which hosts and supports the Mighty Acorns service
for mothers of babies with disabilities, medical conditions or complex need5.
Greenwich Lelsure Limited. which provides us with rooms and creche support in two
of the children's ￿ntre5 they manage.
Home-start Greenwich, which provides us with rooms and creche support for
counselling and for our Akwaaba and Restore Groups.
More2, which provides.. ¢hildcare and learning and play opportunities for children,.
training and employment support for parents,. and free creche spaces for mothers
receiving counselling.
3. Supporting access to other services and support
This includes partnerships with South-East London Community Energy ISELCEI to help familie5
with energy Costs, and with Mama Kind, a local "baby bank. that helps mothers access
essentials such as nappies and formula.
4. Other local partnerships
Other local partnerships include..
Family Hubs.. we are part of the new provision in the Royal Borough of Greenwich
whlch has contributed funding for Akwaaba. Mighty Acorns and YoungMumsAid, 50
we are active in various forums for this.
Home-start Greenwich.. we provide services in some of their children's centres las
noted above) plus postnatal depression awareness training for stsff and volunteer5.
Greenwich Action for Voluntsry Service IMETRO GAVSI: which helps us to identify
potentr.al funders and partners.
5. Good-practice sharing and learning
We are a member of the Maternal Mentsl Health Alliance. a coalition of organisations working
together to improve the lives of women and families in the UK affected by maternal mental
health difficulties Ihtt
m3ternalmentalhealthalliance.or
l and of the British Association
for Counselling and Wchotherapy IBACPI- We are also part of the South London Perinatal
Mentsl Health Network and the local Maternity Voices group.
16

MumsAid Trustee Report FYE 31 March 2024
Financial review
The financial strategy aims for a sustalnable funding model with a mix of income streams. with
focus on increasing unrestrirted income and developing pro8fammes with partners to
broaden the specialist perinatal mental health offer.
Our funding is largely made up of grants from charitable trusts and locally contracted services.
Income during the period. primarily from 8rants and contracts, totalled £384,775 122-23:
£426,294), of which £283,786122-23: £294,383) was restricted. Income remained stsble over
this year, compared to last year.
We are the 'go to, service in Greenwich for PMH support. MumsAid recruited a dedicated
fundraising manager during the year, to lead on funding applications and develop new Sources
of income/fundrai5ing.
These funds are supporting us to meet unmet need in Greenwich as well as increase our
sustainability. They will contribute to building sustainable core staffing and infrastrutture
alongside extending our services to respond to demand, including through the flexibility of
adding stretch capacity via sessional roles to meet fluctuating local demand for our services.
We continue to successfully deliver commissioned perinatal services for the Royal Borough of
Greenwich and this service is currently funded to April 2026.
In January 2024 we successfully received funding from London Peninsula Community Fund
and RBG Family Ptubs to fund Young Mums drop-in group5, Akwaaba. which supports Black
Asian and ethnic minoritycommunities, and MightyAcorns Plus, which support5 mothers who
have children with disabilities or medical conditions.
As for many smaller charities, our key challenge is achieving long-term financial sustainability-
We are working to diversify our funding mix and the range of partners we work with even
further. In 2024-25 we will continue our focus on increasing unrestricted income including
working to grow our private and low-cost counselling services and to develop an enhanced
training offer, as well as applying for unrestricted grants from trusts and foundations. We a150
aim to expand our work in partnership with organisations with similar aims, to reach more
mothers than ever before.
Total expenditure was £374,225122-23: £383,441), ofwhich £218,104122-23'. £331,301) was
restricted. Unrestricted funds at the period end totalled £130,866 122-23.. £185,998) and
restricted funds were £277,868 122-23: £212,1861.The restrirted fund balance is
predominantly made up of the CGCC funds along with funding from R8G (Royal Borough of
Greenwich) for Young-mums and Akwaaba project, for which we had entitlement at the year-
end. but which relate to activities to be carried out in future years.
MumsAid provides exceptional value for money. We have the equivalent of 6.33 full time
equivalent staff. We utilise volunteers to promote our work and reach out to young mothers
via the channels that work for them. We also benefit from some volunteer admin 5UPPOrt.
17

MumsAld Trustee Report FYE 31 March 2024
We monitor our running costs carefully and seek donatlons In kind where possible to keep
costs down; for example, we have secured free or discounted use of counselling rooms and
crèche facilltles from many of our host partners. We have low overhead costs and work flexiblv
to reduce fixed costs.
Reserves policy
The trustees have set a reserves policy that requires reserves to be maintslned at a level that
would enable MumsAid's actIvi￿eS to Con￿nUe durin8 dmes of unforeseen difficulties. We
hold reserves to manage cashflow and enable investment in new services and ideas. We aim
to hold a minimum of three months'charitable expenditure as general reserves,
approximately £107,296 based on current forecasted activity in the next linancial year to
March 2025.
We currently have approximately 3.7 months, cover in free reserves, which is in line with our
policy target. We have budgeted to build our general reserves over the coming years to
5UPPOrt the foundations for growih: our business strategy for the next three years is tsrgeting
substantial growth in response to growing demand. and thus our underlying ￿serveS
requirement to support sustainability will increase. We expect our overall operating financial
Position in 2024-25 to be a surplus.
Unrestricted reserves of £35,305 carried forward are designated. These funds shall be
designated to support further improvements on finance processes and continue to fund
fundraiser role.
Public benefit
As discussed further in Achievements im
act and erformance labovel, all our charitable
activities benefit the public by their nature, because we directly support parents experiencing
mental health problems and emotional distress, and their babies, in London's Royal Borough
of Greenwich and elsewhere. We support our service users so that they can manage their
mental health effectively and are thereby able to participate and contribute more fully in
society, as opposed to being marginalised and excluded. This also has associated benefits for
their children, supporting improved developmental outcomes over the long term. It also
benefit5 the public through the improved engagement of our service users with society. their
enhanced ability to contribute as members of the wider public. and in many cases their
reduced reliance on statutory services.
Our services are widely available throughout Greenwich and the development of our online
servi￿5 has further increased our reach. Our clients can self-refer or come to us through a
variety of agencies. Most of our services are free, and any contribution expected from clients
is in line with their ability to pay. Nobody is excluded from accessing our Services on a financial
basis.
18

MumsAid Trustee Report FYE 31 March 2024
We have referred to the guidance contained in the Charity Commission's general guidance on
public benefit when reviewing our aims and objectives and in planning our future activities.
Responsibillty of trustees
Charity law requires us as trustees to prepare financial ststements for each accounting year
which record the receipt5 and payments of the charity for the year. We are responsible for
keeping proper accounting records which disclose with reasonable accuracy at any time the
financial position of the charity and enable us to ensure that the flnancial statements comply
with the Charitie5 Act 2011. We also have a responsibility to safeguard the a55ets of the
charity and to take reasonable steps to prevent fraud or any other irre8ularities.
Approval
This report was approved by the trustees and signed on their behalf by,.
Name:
Angela Smith-morgan, Chalr
Date=
16 Ekn Ocbb7f 4
19

MUMSAID MATERNAL MENTAL HEALTH SUPPORT
STATEMENT OF FINANCIAL ACTIVITIES
FOR THE YEAR ENDED 31 MARCH 2024
Totsl
Fund8
2024
Totsl
Funds
2023
unrestn.ctgd
Funds
Restri¢Xad
Funds
Note
INCOME AND ENCIOWMEMTS FROM:
Donations
Charitable activrbets
Interest incomè
85.323
13,546
2.120
283.786
369.109
13,546
2.120
411,519
14.775
Totsl Incom• and •ndowm•nts
100.989
283.786
384,775
428,294
EXPENDITURE ON:
Charitable acts'vities
Cost of ra*¥ing fvnd¥
135.933
20,188
218,104
354,037
20,188
378,326
5,11S
Totsl •YndI￿
156,121
278,104
374,225
383,441
N•t Incom•l{•xp•ndltur•l
155.1321
65,882
10.550
42,853
Trnn•f•r¥ bot*wn fund•
14
155,1321
65,662
10,550
42,853
othor r•wnls•d galn•llIo8￿l.
Other gain￿110$8•9>
Net movomont In fvnd•
{55,1321
65,682
10,550
42,853
Reconcillatlon of fund•.'
Totsl fvnd$ tffought foward
185,998
212.186
398,184
355,331
Total fvnd• fArrI￿ foThv•rd
14
130,866
277,868
408,734
398,184
The statement of finantsal ath"Mbes indLKles all gain¥ and losses recc¥Jnis&J in the year.
l tr￿e and expendityre derive from cx)nts'nuirvJ optrrations.
Th• notes ￿ page$ 2&31 fom7 part ofthese ￿nts.
21

MUMSAID MATERNAL MENTAL HEALTh SUPPORT
BALANCE SHEET
A8 AT 31 IAARCH 2024
Total
Funds
2024
Total
Funds
2023
LJnrg8trithd
Funds
Rtstrictsd
Funds
FIXED ASSErs
Tan9ibb assets
167
392
167
1.063
392
CURRENT ASSETS
Oebtors
Cash at bank and in har
10
7,857
132.678
110,683
183,489
118.540
316,167
110.WS
294.985
140.535
294,172
434,707
404.990
CREDITORS: Amount• falllng
du• wlthln on• >*•r
12
(lo.￿5)
118.4711
127.0361
17.19S1
N•t currgnt I IMabMltl••l
129970
277.701
407.671
397,792
Totsl ••••ts l••• ¢yrr•nt Il•blth
130,866
277.868
408.734
398,184
CREDITORS: Amount• hllln9 du•
*ft•r mor• than on• J•ar
N•t ••••ts I Ill•blllll•sl
?30.866
277,868
408.734
398.184
TOTAL ASSErs
130.886
277 868
408,734
FUND BALANCES
Unmtd¢t•d Fun41•
General
De$wnotod
14
95.561
35.305
130,866
95,561
35,305
130,866
83,242
102.756
185.998
RMtrl¢tsd Fyfid•
277,868
277,868
212.186
TOTAL FUNDS
130.866
277,868
398.184
Th• finan¢4•1 statoments ￿r• approvgd by the Board OfTfUst￿ and signed on it6 b8haW by..
Amgela Srnith-MorgBn. Chair of Trustee
Dato
Ch•rity numbgr.
1179849
The not•s on p8gw 2>31 fomi part of th¢sg arxount8.
22

I1UW4IIAATERN•LIAENT￿mwTr
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IL7)￿￿￿ Iiwr¥ si•)*¢ IFk611)Z) ￿1$1. i¢r*i*• fthp. FRS1021
2011
ICT
23

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2.103
34.025
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5.476
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fJl,412
12.381
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14
91+•.23
31.1*.24
83242
J.149
18.7
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51,501
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128.231
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RBG
ie8,(
RBG IYw¥
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75.542
19.4431
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381.775
(374.226)
7.857
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110.ee3
111610
311107
127.LWI
130.wts
2TI.
27

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0IW.22
J14*.2J
tCq227
152.1401
IIQ.7MI
11.
242
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162.140)
211r
1817Y&I
129.7•3
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3.816
iJ.8451
110.(XI)I
10,LOJ
115.729
168TOI
<21 337)
141 8501
21￿7
249.1C4
212.1SJ
S.331
IWJ.4411
181
110.QD5
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83.191
211.794
IT.IfO1
185.>ge
212.1*
&181
28

FOR TKYEIRENDE031 IIthCH 2W4
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IILWa*JD TIATEPJ*￿ iIEWT￿lI￿￿lH 8IfftNT
FOR ThE YE1RENC￿3* I14ACH 2
tyl ENILlx¥•PthJWJ,

INDEPENDENT EXAmINE￿s REPORT
TO THE TRUSTEES OF
Mull￿10 IAATERNAL MeNTAL HEALTH SUPPORT
Char￿1
I reptyt to lfttstags on ry ex8ThMrwIh￿ of tre •¢tr)urts of th8 ab￿ tharty fft Trusn for thE wr
8TrJ8d 311W2024.
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Iremerts of th8 Chanbes kt 2011 Adl.
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accounliNJ records wre Thjt kepl in ac¢ordar**vath secbon 130 of the Charities Act,. or
accwnt5 dxl ¥¢)yd vAth th8 reccrts.. LY
a￿ntS dk1 not compty %*ith the ap&liGatAe requiren*nts c£#xerrirvJ tr)8 Icfm ￿ ccffjknl I
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fvl tr* 8¢ci4Jnts fv 8 In* aThJ fair Y￿W **ich 15 a matter tonsKlered a8 part of an I￿TrY8n1
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