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2022-09-30-accounts

Mass Observation Annual Report 2021-2022

The Mass Observation Archive Annual Report 1 October 2021 to 30 September 2022 Report Number 42 www.massobs.org.uk moa@sussex.ac.uk

Trustees of the Mass Observation Archive

John Brewer Simon Garfield Jane Harvell Kitty Inglis Michelle Johansen Claire Langhamer Jeremy MacClancy Lucy Noakes

Public Benefit Statement

The Archive is a Charitable Incorporated Organisation (registered charity number: 1179673) in the care of the University of Sussex as part of the University’s Special Collections. The Archive seeks to benefit the wider community by providing the public with the opportunity to gain knowledge of everyday life in 20[th] and 21[st] Century Britain through access to the original Mass Observation social research organisation (1937 to early 1950s), and newer material collected continuously since 1981.

The Archive proactively engages in educational outreach with schools, Further and Higher Education institutions and the local and national community. This outreach provides the opportunity for intergenerational and interregional learning.

The Archive also provides the opportunity for people all over the UK to participate in the recording of their everyday lives, either through participation in the national Mass Observation Project and other related projects and partnerships or through the donation of their personal papers and diaries to a publicly accessible archive.

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Contents

Contents Contents
Public Benefit Statement ............................................................................................... 2
1. Access ..................................................................................................................... 4
2. Education and Outreach ........................................................................................ 4
3. The 85thAnniversary of Mass Observation ............................................................ 5
4. Projects and partnerships ...................................................................................... 6
5. The 12thMay diary project ..................................................................................... 7
6. The Trustees ........................................................................................................... 8
7. Staff changes .......................................................................................................... 8
8. Volunteers and placement students ...................................................................... 8
9. The Mass Observation Project ............................................................................... 9
10.
Friends of the Mass Observation Archive ........................................................... 9
11.
Collections ......................................................................................................... 10
12.
Publications ....................................................................................................... 11
13.
Events, talks and conferences........................................................................... 12
13. Media attention ..................................................................................................... 13
Appendix 1 ................................................................................................................... 15

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1. Access

Research visits

70 individuals visited the Mass Observation Archive and made 436 orders for material (see fig.1 and fig.2 in the appendix). The number of physical visits made to the Archive increased during this year following the complete removal of COVID-19 social distancing measures.

Group sessions

The Mass Observation Archive hosted 51 group visits (appendix fig.3). 285 people participated in these sessions. A list of groups who visited during 2021-2022 is available in Appendix fig.4. The Mass Observation team delivered these sessions online and in person.

Online Access

Researchers continued to be able to access parts of the Archive through the Adam Matthew products, Mass Observation Online and Mass Observation Project Online. The publishers have reported that the resource was accessed 32,497 times (Appendix fig. 5). The new Mass Observation Project resource (see section 4) was accessed 636 times.

2. Education and Outreach

The Education and Outreach programme continued to offer opportunities to engage with the Archive both online and in person at The Keep.

Teaching and learning sessions have included: Varndean College, Roedean School, Bader International School, and University of Sussex students studying, History, English, Social Work, Art History and Education. A careers talk and visit took place for students from BHASVIC at The Keep. We also hosted creative activity workshops for children and families and writing workshops at Hove Museum for adults as well as a creative writing workshop with Creative Future Brighton.

Resources are available on the Mass Observation Archive website for schools and community groups to use to engage with the collections and recorded talks are now available on the MO YouTube channel providing introductions to the Archive.

The Education and Outreach Officer continued to work with the School of Psychology at the University of Sussex towards the creation of a short film on Mass Observation and Kindness, which was screened at Kindfest in November 2021 which launched a new MOP Directive on Kindness. This has formed the basis for further research and engagement activities for World Kindness Day in 2022 as part of MO85 Anniversary programme.

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The Education and Outreach Officer has continued to support public engagement at The Keep by contributing to the Public Engagement Group. The Archive’s education and outreach offer will form part of The Keep’s public engagement programme.

3. The 85[th] Anniversary of Mass Observation

Mass Observation celebrated 85 years of the Mass Observation movement. To mark this milestone, the Archive launched a festival programme of events and activities exploring the different themes MO has touched upon throughout its history. The MO85 programme has aimed to create an inclusive festival, which celebrates the essence of Mass Observation.

As part of these celebrations, the Archive has hosted an academic seminar series, alongside, talks, workshops, exhibitions, and online engagement activities. The festival programme began in March 2022 and will run until May 2023, providing plenty of opportunities for audiences to take part. Some events have taken place in person, such as a writing workshop with Simon Garfield at The Keep, while other events have been online, such as our academic seminar series. The programme also includes recorded talks to watch and listen to via MO’s YouTube channel and other opportunities to take part are framed as invitations to join in various activities via social media.

Events have been added each month to the Mass Observation website. http://www.massobs.org.uk/85. Social media engagement has taken place via Twitter (@MassObsArchive and Instagram (massobsarchive). We have used this opportunity to develop our engagement via these channels as well as creating content for the Mass Observation YouTube channel.

YouTube videos

Mass Observation team in conversation about their roles and favourite collections

Fiona Courage in conversation with Dorothy Sheridan

Kirsty Pattrick speaking about her research on Nature and Wellbeing

Mass Observation team in conversation about 12[th] May

Seminar series

Mass Observation and Methodology, June 2022 Nick Clarke, Southampton, Rachel Hurdley, Cardiff and Rose Lindsey, Southampton

Mass Observing Waste and Recycling, September 2022 Henry Irving, Leeds Beckett, Helen Holmes and Ulrike Ehgartner, Manchester

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4. Projects and partnerships

Adam Matthew Digital

The Silver Jubilee collection was digitised by Adam Matthew Digital and added to the Mass Observation Project Online digital resource in spring 2022. The Silver Jubilee collection contains papers related to a project initiated by Mass Observation in 1977 to document 25 years of Queen Elizabeth II’s reign. The collection includes Directive replies and observation reports written by members of the public.

Learning to Live with Risk and Responsibility: Understanding Popular Responses to COVID-19

The Mass Observation team continued to support Dr Nick Clarke (Associate Professor of Human Geography) and Professor Clive Barnett’s (Professor of Geography and Social Theory, University of Exeter) British Academy-funded project ‘Learning to Live with Risk and Responsibility: Understanding Popular Responses to COVID-19’. The project uses material collected by Mass Observation during the COVID-19 pandemic to investigate how citizens responded to the crisis. The research aims to develop a better understanding of how people interpreted demands to act responsibly and translate them into practices of everyday life.

A monthly seminar series was delivered as part of this project. Nearly 100 people engaged with the series and audiences for each seminar varied between 20 and 60. Recordings of the seminars can be accessed on the Mass Observation’s YouTube channel: www.youtube.com/channel/UCRLOOH0d0DFOdOBnuiyUliA

Mass Observation Critical Series

The Mass Observation Critical Series is an interdisciplinary publication series published by Bloomsbury. The series aims to make Mass Observation’s rich primary sources accessible to a wide range of academics and students across multiple disciplines, as well as to the general reading public. Books in the series include reissues of original Mass-Observation publications, edited, and introduced by leading scholars in the field, and thematically oriented anthologies of Mass Observation material. The series also facilitates cutting-edge research by established and new scholars using Mass Observation resources. Publications from this series include) Mass Observers Making Meaning: Religion, Spirituality and Atheism in Late 20thCentury Britain by James Hinton and The Biopolitics of Care in Second World War Britain by Kimberly Mair.

Mass Observing COVID-19

The Archive began work on an 18-month Wellcome-funded project (for £178,353.00). This is a project to open-up the extensive narrative collection collected by Mass Observation during the COVID-19 pandemic. As part of this project, a tool for discovery and exploration will be produced by GeoData (University of Southampton) allowing researchers to interrogate the collection. The tool is designed to encourage access to narrative texts, allowing researchers to select relevant materials and export the data into research tools of their own choice for analysis. A multidisciplinary Advisory Group and Project Team comprises those from the University of

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Sussex, University of Warwick, University of Chester, University of Southampton and the Institute of Historical Research.

Richard Slee: Mantelpiece Observations

Richard Slee: Mantelpiece Observations is a project led by Bolton Museum in partnership with the Mass Observation Archive and the Museum of the Home, and funded by the Arts Council, England. The project produced an exhibition of new work by Richard Slee, one of Britain’s most important contemporary ceramic artists, inspired by Mass Observation’s Mantelpiece Reports of 1937. Works created as part of this project were exhibited at Hove Museum between July 2021 and January 2022.

Unlocking Our Sound Heritage (UOSH)

Unlocking Our Sound Heritage (UOSH), a three-year British Library project, funded by the Heritage Lottery Fund ended during the year. The project aimed to increase access to sound collections across the UK, digitising recordings and making them available online or onsite in archives. Recordings from Mass Observation’s audio collections have been digitised as part of this project.

Development of API and visualisation tools to discover post-Covid changes in energy consumption in UK households

This project was led by Dr Justyna Robinson (University of Sussex) and funded by the COVID Recovery HEIF programme at the University of Sussex. The project aimed to analyse narratives submitted to Mass Observation between 2019 and 2021. This data was cross-referenced with writers’ location and socio-demographic characteristics to produce a visualisation tool on emerging challenges for Covid recovery in areas of work, employment, and households’ interaction with wider economic issues. The project incorporated six days of the Mass Observation Archivist’s time.

Nothing and the ‘road not taken’

In September 2022, a selection of Mass Observers were contacted by the Archive and invited to participate in further research by commissioners of the Autumn 2020 Directive. Susie Scott and Nina Lockwood (University of Sussex) were keen to undertake follow-up interviews with contributors. The Archive supported this activity but were clear in their correspondence that this was a unique request and there were no expectations on taking part. The response was positive and several interviews have taken place.

5. The 12[th] May diary project

The Mass Observation Archive repeated its annual call for day diaries written on the 12[th] May 2022. Over 300 electronic diaries and 100 physical diaries were submitted to the Archive. As with previous years, participants were asked to share the copyright of their diary with the Archive. No other instructions were given to the diarists.

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The Archive used Instagram for the first time to encourage engagement in 12[th] May. As with previous years, invitations to take part were also sent out to schools, colleges, community groups. The Archive is developing plans to build will on its national call for 12[th] May with a special request for day diaries recording the King’s Coronation on 6[th] May 2023.

6. The Trustees

Claire Langhamer left the University of Sussex in October 2021 to join the Institute of Historical Research as its Director. She continues to be a Mass Observation Archive Trustee.

Ben Highmore joined the Trust in January 2022. He is a Professor of Cultural Studies at the University of Sussex and first encountered Mass Observation in the early 1990s as part of his doctoral research on approaches to the study of everyday life. His most recent involvement with Mass Observation is an essay in a volume that is republishing its very first pamphlet. He is the author of ten books including The Great Indoors: At home in the modern British house and The Art of Brutalism: Rescuing hope from catastrophe in 1950s Britain .

7. Staff changes

Angela Bachini and Natasha Witts joined the Mass Observation Archive in February 2022, working as cataloguers (fix term, 0.5 FTE) on the Mass Observing Covid-19 project. Natasha resigned from her post in October 2022 to take up a permeant position at Glyndebourne Library.

8. Volunteers and placement students

The Archive hosted several students and work experience placements during the year and is hugely appreciative of their hard work, enthusiasm and commitment.

Beth McPhun, from Brighton University, who completed her placement in 2021, continued working as an Archive volunteer until she graduated in 2022.

Martha Doyle, a second-year student from Brighton University completed a 30-hour placement in the spring 2022 and continues to volunteer with the Archive.

Eliza Buckham, MA in Curating Collections student from Brighton University began a placement in spring 2022 and left in summer 2022.

Two final-year English students, Abbie Hodges and Millie Raine from the University of Sussex completed a placement for the Championing Literacy module and designed and delivered writing workshops at The Keep in Spring 2022 as part of the MO85 programme.

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Three work-experience students joined us in July 2022. Faith Maryan, Shoreham Academy, Demi Higgins, Patcham High School and Lewis Kobrak from Varndean College. They curated a new exhibition at The Keep and undertook various activities within the Archive

Ella Beales continues to volunteer with the Archive regularly and is currently overseeing the social media strand of the MO85 Anniversary programme.

Monica Birchall volunteers one day a week and assists with cataloguing work.

9. The Mass Observation Project

During the year, the Archive reviewed the Mass Observation Project panel to remove any writers who have not responded for over a year. 390 people were identified and removed reducing the panel size to 364. Before removing these writers Archive staff wrote to them to ask why they were no longer contributing to the Project. The most common reasons were old age and health.

The Archive reopened the panel for new writers in May 2022. The current panel size is 450.

Biographical Form

The form generated in 2019 is provided to new writers but is not mandatory to complete. The response rate continues to be good and these are available to researchers upon request. This captures additional biographical information on ethnicity, sexual orientation, disability and religion.

Commissioners

Advice and support documents were provided throughout the year for academic research funding applications and internal ethics processes. Institutions included Northumbria, Oxford, Manchester, Cardiff and Southampton for bids to ESRC, the Wellcome Trust and institution’s internal funding.

10. Friends of the Mass Observation Archive

Income from the Friends of the Mass Observation Archive increased by £834 this year, totalling £1154. This is due to a single donation of £609 from one donor. The number of Friends decreased from 11 to 10 (see fig. 7 in the appendix)

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11. Collections

Addition to Australia Migration Project (SxMOA25)

49 photographs of Joan Pickett's life in Australia. File includes negatives and a family tree.

Addition to the Euan Duff collection (SxMOA23) Addition includes:

How We Are - revisited (in two parts)

nub, 2021 (The author has requested that this be placed under restricted access due to nudity in the collection)

in Lincolnshire, 2015 (in two parts) Portfolio 2022

The Martha Hayward Scrapbook (SxMOA99/173)

Scrapbook created by Martha Hayward during her visit to the World Fair in Brussels, 1958. The scrapbook includes writing, photographs, and printed ephemera.

Paperchains Archive (SxMOA63)

Paperchains was a project to collect stories related to the COVID-19 lockdown from people with experience of prison, homelessness, addiction, and families of people in the armed forces. A publication anthology of 30 stories was created and sold by Story Machine Books.

Mass Observation oral history interviews by Jennifer Purcell (SxMOA99/175)

This is an oral history collection of interviews with Nick Stanley, Dorothy Sheridan, and Penny Summerfield. The interviews were conducted by Jennifer Purcell in 2020 as part of her research related to the Bloomsbury Academic series on Mass Observation.

Mirador Addition (SxMOA50)

This addition to the Mirador Archive includes magazines written between 2018 and 2022.

Val Morche to Agnes Harcourt (letters donated by Penny Summerfield) (SxMOA1/2/32/3/4)

This is a collection of letters written by Val Morche, who was a Mass Observer and welder, to Agnes Harcourt. The letters were given to Penny Summerfield by Agnes Harcourt in 1989 who donated them to the Archive in 2022.

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12.Publications

Bailey, Taylor, L., Kingston, P., & Watts, G. (2021). Older adults and “scams”: evidence from the Mass Observation Archive. The Journal of Adult Protection, 23(1), 57–69. https://doi.org/10.1108/JAP-07-2020-0030

Barron, Hester and Langhamer, Claire (2022) Class of ’37 John Blake Publishing Ltd (Longlisted for the RSL Ondaatje Prize)

Burchell, & Thomson, M. (2022). Composing Well-being: Mental Health and the Mass Observation Project in Twentieth-Century Britain. Social History of Medicine : the Journal of the Society for the Social History of Medicine, 35(2), 444–472. https://doi.org/10.1093/shm/hkab104

Clarke, & Moss, J. (2021). Popular imaginative geographies and Brexit: Evidence from Mass Observation. Transactions - Institute of British Geographers (1965), 46(3), 732– 746. https://doi.org/10.1111/tran.12444

Davies. (2022). Representing the Poor: Interwar Documentary Film, Mass Observation, and Victor Gollancz Ltd. Twentieth Century Literature, 68(1), 1–24. https://doi.org/10.1215/0041462X-9668871

Dawson. (2021). Seven Lives from Mass Observation: Britain in the Late Twentieth Century . By James Hinton. Oxford: Oxford University Press, 2016. Pp. x+208. $39.95. The Journal of Modern History, 93(2), 460–462. https://doi.org/10.1086/713855

Downing, Taylor (2022) 1942: Britain at the Brink, Little, Brown Book Group

Hinton, James (2022) Mass Observers Making Meaning: Religion, Spirituality and Atheism in Late 20th-Century Britain , Bloomsbury

Kynaston, David (2021) On the Cusp: Days of ’62 ,Bloomsbury

MacGregor. (2021). The Pub and the People. A Worktown Study by Mass Observation. Addiction (Abingdon, England), 116(2), 407–411. https://doi.org/10.1111/add.15220

McGlacken. (2021). (Not) Knowing and (Not) Caring About Animal Research: An Analysis of Writing From the Mass Observation Project. Science & Technology Studies (Tampere, Finland), 35(3), 2–. https://doi.org/10.23987/sts.102496

McGlacken, & Hobson-West, P. (2022). Critiquing imaginaries of “the public” in UK dialogue around animal research: Insights from the Mass Observation Project. Studies in History and Philosophy of Science. Part A, 91, 280–287. https://doi.org/10.1016/j.shpsa.2021.12.009

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Mair, Kimberly (2022) The Biopolitics of Care in Second World War Britain , Bloomsbury

Malcolmson, Patricia and Malcolmson, Robert (2022) A Nurse's War A Diary of Hope and Heartache on the Home Front , Harper North.

Taylor, & Prince, S. (2021). Temporalities, Ritual, And Drinking In Mass Observation’s Worktown. The Historical Journal, 64(4), 1083–1104. Https://Doi.Org/10.1017/S0018246x20000461

Thackeray. (2022). Mass Observation, Apathy, and Electoral Politics in England, 1937–1950. The Historical Journal, 65(3), 750–773. https://doi.org/10.1017/S0018246X21000170

Wood, & Kay, J. B. (2021). “I am against Americanizing England. Ordinary TV does not seem to have an elevating influence”: class, gender, public anxiety, and the responses to the arrival of commercial television in the Mass Observation Archive, UK. Feminist Media Studies, 21(4), 523–538. https://doi.org/10.1080/14680777.2021.1915834

13.Events, talks and conferences

Suzanne Rose Kindfest, November 2021. Speaking Freely: Finding Words an Institute of Classical Studies and Institute of Historical Research, 19[th] January 2022. Upper Beeding and Bramber History Society, 2[nd] February 2022 Southwick Society, 12[th] September 2022

Jessica Scantlebury

LGBTQ+ collections, Adam Matthew Digital, February 2022.

Kirsty Pattrick

Burgess Hill History Society 14[th] January 2022

Kirsty Pattrick and Jessica Scantlebury History Day, DCDC conference, 13[th] July 2022

Kirsty Pattrick, Jessica Scantlebury and Fiona Courage

Timescapes Conference 9[th] and 16[th] September 2022

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13. Media attention

Print and online

‘Pocock’s Pen Pals: The Virtues Of An Unrepresentative Sample’ https://www.economist.com/christmas-specials/2021/12/18/the-virtues-of-anunrepresentative-sample 18/12/2021

‘The Guardian view on ordinary histories: often quite extraordinary Editorial The Guardian view on ordinary histories: often quite extraordinary’ https://www.theguardian.com/commentisfree/2022/feb/25/the-guardian-view-onordinary-histories-often-quite-extraordinary

25/02/2022

‘So much has changed since 1938, but not the very British way of coping with crisis This article is more than 6 months old - Ian Jack’ https://www.theguardian.com/commentisfree/2022/mar/19/1938-british-crisissecond-world-war

19/03/2022

Everyday Life in the UK Kirsty Pattrick Research Matters Social Research Association Research Matters

‘BookBrunch’ https://www.femalefirst.co.uk/books/patricia-and-robert-malcolmsona-nurses-war-1354457.html

12/07/2022

‘The Editing of Kathleen Johnstone’s A Nurse’s War by Patricia & Robert Malcolmson’ https://www.writing.ie/interviews/the-editing-of-kathleen-johnstones-a-nurses-warby-patricia-robert-malcolmson/ 19/07/2022

‘Blitz Spirt’, The Bookseller, 01/08/2022

‘How Britain has changed since Elizabeth II was crowned in 1953’ https://www.economist.com/britain/2022/09/08/how-britain-has-changed-sinceelizabeth-ii-was-crowned-in

1953#:~:text=How%20Britain%20has%20changed%20since%20Elizabeth%20II%20w as%20crowned%20in%201953 08/09/2022

‘Britain could plan for the Queen’s death – but not for the risky tides of public feeling Marina Hyde’

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https://www.theguardian.com/commentisfree/2022/sep/09/britain-queen-deathpublic-feeling-diana-brexit-emotion?CMP=Share_iOSApp_Other 09/09/2022

‘Wednesday briefing: How the police overstepped with republican protests’ https://www.theguardian.com/world/2022/sep/14/wednesday-briefing-the-policeresponse-to-displays-of-royal-dissent 14/09/2022

‘William and Harry reunite to mourn the Queen — here’s why the death of a family member can bring siblings together’ https://theconversation.com/william-and-harryreunite-to-mourn-the-queen-heres-why-the-death-of-a-family-member-can-bringsiblings-together-190609 16/09/2022

‘Annus horribilis: A review of Taylor Downing’s ‘1942’ https://smokymountainnews.com/archives/item/34354-annus-horribilis-a-reviewof-taylor-downing-s-1942

21/09/2022

‘Southwick Society starts new season of Heritage Talks’ https://www.sussexexpress.co.uk/whats-on/arts-and-entertainment/southwicksociety-starts-new-season-of-heritage-talks-3861217 29/09/2022

Radio 12[th] May 2022, BBC Sussex 14[th] July 2022, BBC Cambridgeshire

Television 11[th] May 2022, BBC South East

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Appendix 1 Fig. 1 Number of visits made by individual researchers 2017-2022

Year To MOA % of all visits to Special
Collections
% of all visits to The Keep
2021-2022 70 46 9
2020-2021 42 77 8
2019-2020 226 49 9
2018-2019 317 51 10
2017-2018 287 43 10

Fig. 2 Number of documents issued from the MOA to researchers at The Keep 20172022

2022
Year Number of
documents
2021-2022 436
2020-2021 342
2019-2020 430
2018-2019 882
2017-2018 1009

Fig. 3 Group visits 2017-2022

Year To MOA Attendance
2021-22 51 846
2020-2021 30 561
2019-2020 42 456
2018-2019 83 1834
2017-2018 110 1505

Fig. 4 Group visits made to the MOA in 2020-2021

Date Name ofgroup / institution/organisation Inperson or online Number
in group
05/10/2021 Universityof Sussex,Drama,BA In-person 28
13/10/2021 Universityof Sussex,History,MA In-person 8
19/10/2021 Universityof Essex,History,BA Online 25
21/10/2021 Creative Future,MO Writingworkshop In-person 8
27/10/2021 Universityof Sussex,Historyof Art,MA In-person 6
28/10/2021 Hove Museum,MO workshop In-person 8

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29/10/2021 Hove Museum,MO workshop In-person 8
01/11/2021 Universityof Sussex,Historyof Art,MA In-person 6
01/11/2021 Universityof Sussex,Historyof Art,MA In-person 5
06/11/2021 Hove Museum,MO workshop In-person 4
11/11/2021 Universityof Sussex,History,MA In-person 12
15/11/2021 University of Sussex, American Studies,
BA
In-person 13
18/11/2021 Universityof Sussex,History,MA In-person 10
18/11/2021 Universityof Sussex,Education,BA In-person 20
14/01/2022 Burgess Hill Local Historical Society In-person 26
19/01/2022 Insitute of Historical Research Online 125
25/01/2022 Universityof Sussex,Social Work,BA In-person 16
02/02/2022 Upper Beeding & Bramber Historical
Society
In-person 30
09/02/2022 Universityof Sussex,English,BA In-person 14
11/02/2022 Universityof Sussex PGCE In-person 4
14/02/2022 Universityof Sussex,MAH(English),PG In-person 13
14/02/2022 Universityof Sussex,MAH(English),PG In-person 16
23/02/2022 University of Sussex, Politics of Feeling,
BA
In-person 14
23/02/2022 Universityof Sussex,English,BA Online 4
25/02/2022 Universityof Sussex,Sociology,BA In-person 15
28/02/2022 Universityof Sussex,Sociology,BA In-person 12
28/02/2022 Universityof Sussex,Sociology,BA In-person 9
01/03/2022 Universityof Sussex,Sociology,BA In-person 15
02/03/2022 Varndean College In-person 26
04/03/2022 Bader International School In-person 7
23/03/2022 Universityof Sussex,History,UG In-person 16
23/03/2022 MO Creative WritingWorkshop In-person 7
30/03/2022 MO Creative WritingWorkshop In-person 5
21/04/2022 Universityof Sussex,MA Design In-person 36
18/05/2022 Mass Observation Writing Workshop
with Simon Garfield
In-person 12
20/05/2022 Bader International School In-person 6
25/05/2022 MO Seminar Series launch event In-person 16
07/06/2022 Doctoral school ‘In-depth Qualitative
Survey’
In-person 4
10/06/2022 Roedean School In-person 44
14/06/2022 Roedean School In-person 22
15/06/2022 Roedean School In-person 44
16/06/2022 Roedean School In-person 22
20/06/2022 Universityof Sussex Staff In-person 6
21/06/2022 Universityof Sussex Staff In-person 15
23/06/2022 MO85 Royaltyevent Online 25

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Universityof Sussex Staff In-person 15
MO Seminar Series Mass Observation
and Methodology
Online 23
BHASVIC,Careers talk In-person 12
DCDC conference talk ONline 32
Universityof Sussex,Summer School In-person 9
Doctoral school Welcome Event In-person 12

Fig. 5 Access to Mass Observation Online 2018-2022

Year Sessions Number of sessions from members
of the University of Sussex
Number of sessions
made from The Keep
2021-
2022
32,497 1,726 87
2020-
2021
25,372 1,202 32
2019-
2020
18,790 2,525 110
2018-
2019
27,018 2,048 288
2017-
2018
28,573 2,318 405

Fig. 5 Access to Mass Observation Project Online 2020-2021

Year
2021-2022
2020-2021
July –
September
2020
All sessions Number of sessions from
members of the University of
Sussex
Number of sessions
from The Keep
636 556 0
1,141 368 1
10,672 22 0

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Fig.6 Directive themes 2020-2021

Date Topic Commissioner Funding No. sent
out
Response
Autumn
2021
(No 123)
Kindness Robin
Banerjee(University
of Sussex)
£2,000 383 150 (39%
UK Trade Deals Professor Paul
Kingston (University
of Chester)
£5,000 383 129 (34%)
UK Events Internal 383 141(37%)
Spring
2022 (No
124)
Smell William Tullett
(Anglia Ruskin
University)
£2,000 385 141 (37%)
Drones Anna Jackman
(University of
Reading)
£5,000 385 134 (35%)
Second World
War
Daniel Shuster
(Universityof Kent)
Volunteered with
the ARcive
385 147 (38%)
The Russian
invasion of
Ukraine
Internal 385 129 (34%)
Summer
2022 (No
125)*
Grudging Acts Wendy Bottero
(University of
Manchester)
£8,000 394 106 (27%)
Genetics and
health in our
everyday lives;
Susie Weller
(Southampton and
Oxford Cells Group)
£10,000 394 93 (24%)
The Royal
Family and
update
following the
death of Her
Majesty the
Queen (update
sent
12/09/2022)
Internal 394 119 (30%)

*Responses to these Directives Directive are still arriving at the Archive.

Fig.7 Income from the Friends scheme (Reporting period: April 6 2018 – April 5 2021)

Year Number of Friends Amount raised

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2021-2022 10 £1154
2020-2021 11 £320
2019-2020 17 £480.90
2018-2019 21 £604.99

November 2022: This report was written by Kirsty Pattrick, Suzanne Rose and Jessica Scantlebury

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Official The Mass Observation Archive Annual Report and Financial Statements for the year ended 30 September 2022 Registered Charity Number: 1179673 Company Number: CE014960

THE MASS OBSERVATION ARCHIVE CONTENTS Page Legal and administration details Report of the Trustees Independent Examiner's report Statement of financial activities Balance sheet Notes to the financial statements 10-12

THE MASS OBSERVATION ARCHIVE LEGAL AND ADMINISTRATION DETAILS LEGAL STATUS The Mass Observation Archive is a Registered Charity (Charity Registration No. 11796731 and Charltable Sncorporated Organlsation (Company number CE0149601 PRINCIPAL OFFICE University of Sussex The Unlverslty Library Falmer Brighton BNI 9QL BOARD OF TRUSTEE5 Chair: Ms Jane Harvell Trustees: Mrjohn Brewer Mr Simon Garfield Ms Kitty Inglis Dr Michelle Johansen Professor Claire Langhamer Profe55or Lucy Noakes Professor Ben Hlghmore (added Secretary". Dr Flona Courage {non-Trusteel Stepped down: Professorjeremy Macclancy

THE MASS OBSERVATION ARCHIVE LEGAL AND ADMINisfRATION DETAILS Independent Examiner VMR Anderson BAIHons1 FCA DChA Clark Brown5combe 2 St. Andrews Place Lewe5 East Sussex BN7 IUP Bankers Co-operative Bank P.0. Box 101 l Balloon Street Manchester M60 4EP

THE MASS OBSERVATION ARCHIVE REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 SEPTEMBER 2022 Introduction The Trustees have pleasure in presenting their annual report and financial statements for the year ended 30th 5eptember2022. The Mass ObseNation Archive is registered as a charlty Icharity Registration No. 11796731. It Is governed by its rules which were first adopted on 28 August 2018. It should be noted that the charity is the s¥Jccessor charity to Mass Observation Archive Icharity Registratlon No. 2702181. The charity Is a Charitable Incorporated Organisation Icompany number 11796731 The flnancial statements comply with current statutory requirements, the Rules and Accounting and Reporting by Charities.. Statement of Recommended Practice applicable to charities preparing their accounts in accordance with FR5 102. Objectives of the charity To advance education for the public benefit by operating and maintaining an archive 5pecialising in particular but not exclusively in the modern social history of Great Britain. The role of the Trustees The charity trustees shall manage the affairs of the CIO and may for that purpose exercise all the powers of the CIO. It is the duty of each charity trustee.. to exercise his or her powers and to perform hi5 or her functions in hls or her capacity a5 0 trustee of the CIO in the way he or she decide5 in good faith would be most Ilkely to further the purp05e5 of the CIO.. and b. to exercise, In the perfomiance of those functions, such care and skill as 15 reasonable in the circumstances The chair of Trustees is the Director of Library SeThices, University of Sussex, an ex officio appointed by the University of Sussex In line with the provisions of the CIO'S constitution. The Risk Register is the responsibility of the Trustees. They provide the material support necessary for the effective running of the CIO. The Trustees work in accordance with the guidelines laid down by the Charity Commission. Management is the responsibillty of the Trustees and is delegated to the Mass Observation Te3m in terms of day- to-day administration. Under the Mass ObseNation University of Sussex Memorandum of Understanding Imay 20181 the Unlverslty of Sussex takes responsibility for the line management of staff employed specifically to work on the Mass Observation Archive.

THE MASS OBSERVATION ARCHIVE REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 SEPTEMBER 2022 Trustee responsibilities Flnanclal statements The Trustees are required to prepare annual financial statements, which provide a true and fair view of the affairs of the charity as at the end of the financial year and of the income and expenditure of the charity for the year. In preparlng the reports the Trustees.. Select suitable accountlng pollcles and apply them consistently Make judgements and estimates that are reasonable and prudent State whether the applicable accounting standards have been followed. subject to any material departures disclosed and explained in the Financial Statements, and Prepare the Financial Statements on the ongoing concern basis unles5 it is inappropriate. Public benefit The Trustees confirm that they have referred to the guidance in the Charity Commission's general guidance on public benefit when reviewing the charity's objectives. Risk review The Board of Trustees reviews the major rlsks to whlch the charity is exposed on a regular basis and systems and actions are implemented to mitigate those risk5. The Trustees believe that there is a satisfactory system of internal controls and these are reviewed on a regular basis. Financial revlew Total expenditu￿ and income for the year on operatlonal actlvities We￿ £123,657 and £214,985 respectively, resulting in a surplus of £91,328. The Charity's net movement in funds was a surplus of £91,328. 12021.. a deficit of £16.672} . The charity carried forward5 unrestricted fund5 of £468,896. Expenditure is focussed entirely on Staff salarie5 and commission paid to Curti5 Brown in respect of the royalties collected. Income The principal 50urce5 of income are royaltie5 in respect of the archives and payments for the commissioning of Directive5 by researchers. This action is in line with the MOA Trust aim to SUPPOrt postgraduate and early career research. Reserves It has been agreed it is appropriate forThe Mass Observatlon Archive to maintain strategic reserves sufficient to 5UPPOrt unavoidable operating costs for a period of up to 12 months. The strategic reserve must consist of unrestricted funds.

THE MASS OBSERVATION ARCHIVE REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 SEPTEMBER 2022 Summary of main financial activities in relation to Objects of the CIO Three Directives covering ten themes were issued during this financial year. Three of these themes were funded throuBh commissioneff s research income, totalling £32,CKJO, an Increase on the previous year. Royalty income was boosted by sales of a newly released Adam Matthew Digital product, in particular Mass Observation Project Online. By Order of the Board of Trustees Jane Harvell (Chairl Date:

INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF THE MASS OBSERVATION ARCHIVE I report on the accounts for the year ended 30 September 2022. which are set out on pages 7 to 12. Respectlve responsibilities of Trustees and Examlner The charitls Trustees are responsible for the preparation of the accounts. The charity'5 Trustees consider that an audit Is not required for this year under section 144 of the Charltles Act 2011 (the 2011 Act) and that an independent examination is needed. I report in respect of my examination of the Trustee's accounts carried out under section 145 of the 2011 Act and in Carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145lSllbl of the 2011 Act. Independent Examlnerfs statement I have completed my examination. I confirm that no material matters have come to my attention in Connection with the examination giving me cause to believe that in any material respect.. 111 accounting records were not kept in respect of the Trust as required by section 130 of the Act. or 121 the accounts do not accord with those records. or 131 the accounts do not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reportsl Regulation5 2CYJ8 other than any requirement that the accounts give a 'true and fair Vie￿ which is not a matter considered as part of an independent examination. I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached. VMR Ander50n BA IHons1 FCA DChA Chartered Accountant Clark Brownscombe 2 St. Andrews Place Lewes East Sussex BN7 IUP Date:

THE MASS OBSERVATION ARCHIVE STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDED 30 SEPTEMBER 2022 Unrestrlcted funds Revaluatlon Total Unrestricted Revaluation reserve funds funds reserve Total funds 2021-22 2021.22 2021.22 2020-21 2020-21 2020-21 INCOME Income and endowments from Royaltles Other income Sale5 168,443 168.443 65.995 65,995 45,300 45,300 37.969 37,969 Interest income 100 loo Donation5 1,142 1.142 1,875 1,875 Total Income and endowments 214,985 214,985 105,972 105,972 EXPENDITURE ON Expendlture on charitable activitie5 123.657 123,657 122,511 122.511 Total expendlture 123.657 123.657 122,511 122,511 Net Incomellempenditurel on operatlonal artfvitles 91,328 91A28 116,6721 116,6721 Total funds brought foNard 377.570 iooo.000 2.377.570 394,242 2,000,000 2.394,242 Totsl funds carrled forward 468A98 2.000.rxio 2A68.898 377,570 2,000,000 2.377.570

THE MASS OBSERVATION ARCHIVE STATEMENT OF FINANaAL ACTIVITIES FOR THE YEAR ENDEO 30 SEPTEMBER 2022 Unrestrl¢ted Funds 2021122 Unrestricted Funds 2020121 Expendlture on charltable actlvltles Commission charges and cost of goods sold Travel, trainin8, and Meetings Postage and Stationery Salaries 14,750 574 7,118 2,215 1.413 iio.iii 27 531 105,500 82 Staff welfare Subscrlption Bookkeeping fèes Independent examiners fee 514 50 946 977 600 600 Repairs and malntenance 160 123.657 122,Sll

THE MASS OBSERVATION ARCHIVE BALANCE SHEET AS AT 30 SEPTEMBER 2022 COMPANY NUMBER CE014960 CHARITY NUMBER 1179673 Note 2021122 2020121 Flxed A55et Mass Observation Archive 2,000.001 2,000,001 CURRENT ASS￿5 Debtors and accrued income Cash at bank and in hand 2,135 485,453 487.588 7.350 391,623 398,973 Creditors.. Amounts falling due wlthln one year 18,691 21,404 Net Current Assets 468,897 377,569 Total Assets less Current Llabllltles 2,468.898 2 377,S70 Represented by.. Unrestrl¢te<l fund5 General fund 468,898 377,570 Revaluatlon Reserve 000,000 2,000,000 2,468,898 2,377.570 The Financial Statements were approved by the Tru5tee5 on q1￿ Jane Harvell Trustee

THE MASS OBSERVATION ARCHIVE NOTES TO THE FINANaAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2021 ACCOUNTING POLICIES a. Accountlng These financial statements have been prepared under the historical c05t convention. and in accordance with applicable accounting standards. In addition they have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparin8 their accounts in accordance with FRS 102. The trust constitutes a public benefit entity as defined by FRS 102. The Trustees consider that there are no material uncertainties about the trusvs ability to continue as a Eoing concern. The accounts are prepared in sterling which is the functional currency of the Charity. b. Fund Accountin8 The charity maintain5 various funds in accordance with the Statement of Recommended Practice 'Accounting and Reporting by Charities FRS 102, These funds, which require separate disclosure, are as follows'.- Unrestrirted Funds. These are the general funds of the charity and are expendable at the discretion of the Trustees in the furtherance of the choritable objectives. The main sources of general funds are from fees, royalties and income from bank deposits- c. Voluntary Income Donations are recognlsed as income when the donation is recelved. Legacies are recognised at the earliest point at which the amount5 become certain. d. Investment Income Interest is accrued on a daily basis and is credited on this basis in the income and expenditure account. e. Expendlture Expenditure is included in the Statement of Financial Activities on an accrual basls, Incluslve of any VAT which cannot be recovered. The main category of expenditure 15.. Expenditure on charitsble activlties, which are the costs of running the trust. f. Statement of Cash Flows The charity has taken advantage of the provisions in the SORP forcharities applying FRS 102 Bulletin I not to prepare a statement of Cash Flows. g. Financial Instruments The Charity has financial assets and financlal liabillties of a kind that qualify as basic financial instrument5. Basic financial instrument5 are initially recogni5ed at transaction value and subsequently measured at amortised cost. Financial assets held at amortlsed cost comprise cash at bank and in hand, other debtors and prepayments. Financial liabilities held at amortised cost comprise other creditors and accruals. io

THE MASS OBSERVATION ARCHIVE NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2021 TANGIBLE FIXED ASSETS Valuation Mass Observatlon Archlve A5 at l October 2021 and 30 September 2022 2,OlXI,001 DEBTORS 2021122 2020121 Trade Debtors Accrued Income Vat 36 350 1,749 2,135 7,C￿0 350 7,350 CREDITORS 2021122 2020121 Trade Creditors Accruals Vat 190 18,501 20.135 1,269 21,404 18,691 TAXATION The trust Is consIde￿d to pa55 the test5 set out in Paragraph I Schedule 6 Finance Act 2010 and therefore it meets the definition of a charity for UK corporation tax purpo5e5. Accordingly, the charity is potentially exempt from taxation in respect of income or capital gains received within categories covered by Chapter 3 Part 11 Corporation Tax Act 2010 or Section 256 of the Taxation of Chargeable Gains Act 1992, to the extent that Such income or gains are applied excluslvely to charitable purposes. li

THE MA55 OBSERVATION ARCHIVE NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER ZOZI ANALYSIS OF STAFF COSTS, TRUSTEES REMUNERATION AND EXPENSES AND THE COST OF KEY MANAGEMENT PERSONNEL. 2021122 2020121 Salaries and wages Social security costs Pension costs 82,113 6,795 16,592 105,500 88,532 6,932 14.647 iio,iii No employees had employee benefits In excess of £60,00012021: nill. Pension costs are wholly charged to unrestrlcted funds. No remuneration was pald to any of the trustees during the year by the Mass Observation Archive. The key management personnel of the charlty comprise the Trustees and the Director of the Archive. The Director and the Chair of Trustees are employed by the University of Su55ex and their roles include some re5pon5ibilities for the Mass Observation Archive. 12

Official The Mass Observation Archive Annual Report and Financial Statements for the year ended 30 September 2022 Registered Charity Number: 1179673 Company Number: CE014960

THE MASS OBSERVATION ARCHIVE CONTENTS Page Legal and administration details Report of the Trustees Independent Examiner's report Statement of financial activities Balance sheet Notes to the financial statements 10-12

THE MASS OBSERVATION ARCHIVE LEGAL AND ADMINISTRATION DETAILS LEGAL STATUS The Mass Observation Archive is a Registered Charity (Charity Registration No. 11796731 and Charltable Sncorporated Organlsation (Company number CE0149601 PRINCIPAL OFFICE University of Sussex The Unlverslty Library Falmer Brighton BNI 9QL BOARD OF TRUSTEE5 Chair: Ms Jane Harvell Trustees: Mrjohn Brewer Mr Simon Garfield Ms Kitty Inglis Dr Michelle Johansen Professor Claire Langhamer Profe55or Lucy Noakes Professor Ben Hlghmore (added Secretary". Dr Flona Courage {non-Trusteel Stepped down: Professorjeremy Macclancy

THE MASS OBSERVATION ARCHIVE LEGAL AND ADMINisfRATION DETAILS Independent Examiner VMR Anderson BAIHons1 FCA DChA Clark Brown5combe 2 St. Andrews Place Lewe5 East Sussex BN7 IUP Bankers Co-operative Bank P.0. Box 101 l Balloon Street Manchester M60 4EP

THE MASS OBSERVATION ARCHIVE REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 SEPTEMBER 2022 Introduction The Trustees have pleasure in presenting their annual report and financial statements for the year ended 30th 5eptember2022. The Mass ObseNation Archive is registered as a charlty Icharity Registration No. 11796731. It Is governed by its rules which were first adopted on 28 August 2018. It should be noted that the charity is the s¥Jccessor charity to Mass Observation Archive Icharity Registratlon No. 2702181. The charity Is a Charitable Incorporated Organisation Icompany number 11796731 The flnancial statements comply with current statutory requirements, the Rules and Accounting and Reporting by Charities.. Statement of Recommended Practice applicable to charities preparing their accounts in accordance with FR5 102. Objectives of the charity To advance education for the public benefit by operating and maintaining an archive 5pecialising in particular but not exclusively in the modern social history of Great Britain. The role of the Trustees The charity trustees shall manage the affairs of the CIO and may for that purpose exercise all the powers of the CIO. It is the duty of each charity trustee.. to exercise his or her powers and to perform hi5 or her functions in hls or her capacity a5 0 trustee of the CIO in the way he or she decide5 in good faith would be most Ilkely to further the purp05e5 of the CIO.. and b. to exercise, In the perfomiance of those functions, such care and skill as 15 reasonable in the circumstances The chair of Trustees is the Director of Library SeThices, University of Sussex, an ex officio appointed by the University of Sussex In line with the provisions of the CIO'S constitution. The Risk Register is the responsibility of the Trustees. They provide the material support necessary for the effective running of the CIO. The Trustees work in accordance with the guidelines laid down by the Charity Commission. Management is the responsibillty of the Trustees and is delegated to the Mass Observation Te3m in terms of day- to-day administration. Under the Mass ObseNation University of Sussex Memorandum of Understanding Imay 20181 the Unlverslty of Sussex takes responsibility for the line management of staff employed specifically to work on the Mass Observation Archive.

THE MASS OBSERVATION ARCHIVE REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 SEPTEMBER 2022 Trustee responsibilities Flnanclal statements The Trustees are required to prepare annual financial statements, which provide a true and fair view of the affairs of the charity as at the end of the financial year and of the income and expenditure of the charity for the year. In preparlng the reports the Trustees.. Select suitable accountlng pollcles and apply them consistently Make judgements and estimates that are reasonable and prudent State whether the applicable accounting standards have been followed. subject to any material departures disclosed and explained in the Financial Statements, and Prepare the Financial Statements on the ongoing concern basis unles5 it is inappropriate. Public benefit The Trustees confirm that they have referred to the guidance in the Charity Commission's general guidance on public benefit when reviewing the charity's objectives. Risk review The Board of Trustees reviews the major rlsks to whlch the charity is exposed on a regular basis and systems and actions are implemented to mitigate those risk5. The Trustees believe that there is a satisfactory system of internal controls and these are reviewed on a regular basis. Financial revlew Total expenditu￿ and income for the year on operatlonal actlvities We￿ £123,657 and £214,985 respectively, resulting in a surplus of £91,328. The Charity's net movement in funds was a surplus of £91,328. 12021.. a deficit of £16.672} . The charity carried forward5 unrestricted fund5 of £468,896. Expenditure is focussed entirely on Staff salarie5 and commission paid to Curti5 Brown in respect of the royalties collected. Income The principal 50urce5 of income are royaltie5 in respect of the archives and payments for the commissioning of Directive5 by researchers. This action is in line with the MOA Trust aim to SUPPOrt postgraduate and early career research. Reserves It has been agreed it is appropriate forThe Mass Observatlon Archive to maintain strategic reserves sufficient to 5UPPOrt unavoidable operating costs for a period of up to 12 months. The strategic reserve must consist of unrestricted funds.

THE MASS OBSERVATION ARCHIVE REPORT OF THE TRUSTEES FOR THE YEAR ENDED 30 SEPTEMBER 2022 Summary of main financial activities in relation to Objects of the CIO Three Directives covering ten themes were issued during this financial year. Three of these themes were funded throuBh commissioneff s research income, totalling £32,CKJO, an Increase on the previous year. Royalty income was boosted by sales of a newly released Adam Matthew Digital product, in particular Mass Observation Project Online. By Order of the Board of Trustees Jane Harvell (Chairl Date:

INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF THE MASS OBSERVATION ARCHIVE I report on the accounts for the year ended 30 September 2022. which are set out on pages 7 to 12. Respectlve responsibilities of Trustees and Examlner The charitls Trustees are responsible for the preparation of the accounts. The charity'5 Trustees consider that an audit Is not required for this year under section 144 of the Charltles Act 2011 (the 2011 Act) and that an independent examination is needed. I report in respect of my examination of the Trustee's accounts carried out under section 145 of the 2011 Act and in Carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145lSllbl of the 2011 Act. Independent Examlnerfs statement I have completed my examination. I confirm that no material matters have come to my attention in Connection with the examination giving me cause to believe that in any material respect.. 111 accounting records were not kept in respect of the Trust as required by section 130 of the Act. or 121 the accounts do not accord with those records. or 131 the accounts do not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reportsl Regulation5 2CYJ8 other than any requirement that the accounts give a 'true and fair Vie￿ which is not a matter considered as part of an independent examination. I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached. VMR Ander50n BA IHons1 FCA DChA Chartered Accountant Clark Brownscombe 2 St. Andrews Place Lewes East Sussex BN7 IUP Date:

THE MASS OBSERVATION ARCHIVE STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDED 30 SEPTEMBER 2022 Unrestrlcted funds Revaluatlon Total Unrestricted Revaluation reserve funds funds reserve Total funds 2021-22 2021.22 2021.22 2020-21 2020-21 2020-21 INCOME Income and endowments from Royaltles Other income Sale5 168,443 168.443 65.995 65,995 45,300 45,300 37.969 37,969 Interest income 100 loo Donation5 1,142 1.142 1,875 1,875 Total Income and endowments 214,985 214,985 105,972 105,972 EXPENDITURE ON Expendlture on charitable activitie5 123.657 123,657 122,511 122.511 Total expendlture 123.657 123.657 122,511 122,511 Net Incomellempenditurel on operatlonal artfvitles 91,328 91A28 116,6721 116,6721 Total funds brought foNard 377.570 iooo.000 2.377.570 394,242 2,000,000 2.394,242 Totsl funds carrled forward 468A98 2.000.rxio 2A68.898 377,570 2,000,000 2.377.570

THE MASS OBSERVATION ARCHIVE STATEMENT OF FINANaAL ACTIVITIES FOR THE YEAR ENDEO 30 SEPTEMBER 2022 Unrestrl¢ted Funds 2021122 Unrestricted Funds 2020121 Expendlture on charltable actlvltles Commission charges and cost of goods sold Travel, trainin8, and Meetings Postage and Stationery Salaries 14,750 574 7,118 2,215 1.413 iio.iii 27 531 105,500 82 Staff welfare Subscrlption Bookkeeping fèes Independent examiners fee 514 50 946 977 600 600 Repairs and malntenance 160 123.657 122,Sll

THE MASS OBSERVATION ARCHIVE BALANCE SHEET AS AT 30 SEPTEMBER 2022 COMPANY NUMBER CE014960 CHARITY NUMBER 1179673 Note 2021122 2020121 Flxed A55et Mass Observation Archive 2,000.001 2,000,001 CURRENT ASS￿5 Debtors and accrued income Cash at bank and in hand 2,135 485,453 487.588 7.350 391,623 398,973 Creditors.. Amounts falling due wlthln one year 18,691 21,404 Net Current Assets 468,897 377,569 Total Assets less Current Llabllltles 2,468.898 2 377,S70 Represented by.. Unrestrl¢te<l fund5 General fund 468,898 377,570 Revaluatlon Reserve 000,000 2,000,000 2,468,898 2,377.570 The Financial Statements were approved by the Tru5tee5 on q1￿ Jane Harvell Trustee

THE MASS OBSERVATION ARCHIVE NOTES TO THE FINANaAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2021 ACCOUNTING POLICIES a. Accountlng These financial statements have been prepared under the historical c05t convention. and in accordance with applicable accounting standards. In addition they have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparin8 their accounts in accordance with FRS 102. The trust constitutes a public benefit entity as defined by FRS 102. The Trustees consider that there are no material uncertainties about the trusvs ability to continue as a Eoing concern. The accounts are prepared in sterling which is the functional currency of the Charity. b. Fund Accountin8 The charity maintain5 various funds in accordance with the Statement of Recommended Practice 'Accounting and Reporting by Charities FRS 102, These funds, which require separate disclosure, are as follows'.- Unrestrirted Funds. These are the general funds of the charity and are expendable at the discretion of the Trustees in the furtherance of the choritable objectives. The main sources of general funds are from fees, royalties and income from bank deposits- c. Voluntary Income Donations are recognlsed as income when the donation is recelved. Legacies are recognised at the earliest point at which the amount5 become certain. d. Investment Income Interest is accrued on a daily basis and is credited on this basis in the income and expenditure account. e. Expendlture Expenditure is included in the Statement of Financial Activities on an accrual basls, Incluslve of any VAT which cannot be recovered. The main category of expenditure 15.. Expenditure on charitsble activlties, which are the costs of running the trust. f. Statement of Cash Flows The charity has taken advantage of the provisions in the SORP forcharities applying FRS 102 Bulletin I not to prepare a statement of Cash Flows. g. Financial Instruments The Charity has financial assets and financlal liabillties of a kind that qualify as basic financial instrument5. Basic financial instrument5 are initially recogni5ed at transaction value and subsequently measured at amortised cost. Financial assets held at amortlsed cost comprise cash at bank and in hand, other debtors and prepayments. Financial liabilities held at amortised cost comprise other creditors and accruals. io

THE MASS OBSERVATION ARCHIVE NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2021 TANGIBLE FIXED ASSETS Valuation Mass Observatlon Archlve A5 at l October 2021 and 30 September 2022 2,OlXI,001 DEBTORS 2021122 2020121 Trade Debtors Accrued Income Vat 36 350 1,749 2,135 7,C￿0 350 7,350 CREDITORS 2021122 2020121 Trade Creditors Accruals Vat 190 18,501 20.135 1,269 21,404 18,691 TAXATION The trust Is consIde￿d to pa55 the test5 set out in Paragraph I Schedule 6 Finance Act 2010 and therefore it meets the definition of a charity for UK corporation tax purpo5e5. Accordingly, the charity is potentially exempt from taxation in respect of income or capital gains received within categories covered by Chapter 3 Part 11 Corporation Tax Act 2010 or Section 256 of the Taxation of Chargeable Gains Act 1992, to the extent that Such income or gains are applied excluslvely to charitable purposes. li

THE MA55 OBSERVATION ARCHIVE NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER ZOZI ANALYSIS OF STAFF COSTS, TRUSTEES REMUNERATION AND EXPENSES AND THE COST OF KEY MANAGEMENT PERSONNEL. 2021122 2020121 Salaries and wages Social security costs Pension costs 82,113 6,795 16,592 105,500 88,532 6,932 14.647 iio,iii No employees had employee benefits In excess of £60,00012021: nill. Pension costs are wholly charged to unrestrlcted funds. No remuneration was pald to any of the trustees during the year by the Mass Observation Archive. The key management personnel of the charlty comprise the Trustees and the Director of the Archive. The Director and the Chair of Trustees are employed by the University of Su55ex and their roles include some re5pon5ibilities for the Mass Observation Archive. 12