Molly Rose Foundation Trustees, Annual Report and Accounts
st
This report covers the pertod l January 2023- 31 December 2023
Charity name." Molly Rose Foundation
Registered charity number: 1179482
Charity registered address:
Delts House, Phoenix Business Centre, R0551yn Crescent, Harrow

Molly R05e Foundation Annual Report 2023
Contents
Introduction..-..........................................-..........-.......-.....................-...................-..................
Objettive5 for 2023..............-........-.........-..................-..............................................................
Achievements in 2023........-........-.........-...................-..........-...................................................
Awareness and Support......................-.........-.....-
Awareness and Advocacy...................-........
Education...........................-..................-.........
Fundraising............................-........-.
Volunteers and Governance Strurture.
.10
-10
Financial Summary and Treasurerfs Report.-........-.........-........-...................................... 12
6.1.1
Treasurerfs Summary........-..-..........-........-.....................-...................-........................... 12
Grants received.....................-...........................~.............-....................-...............,.......... 13
6.1.2
6.2.1
Re￿iptS and payments accounts- OVOI/2023- 3111212023....
Statement of assets and liabilities at the end of the period- 3111212023........ 15
Independent examinerfs report on the accounts.........-.......................................... 16
Reserves Policy............-...................-........-.........-.........--.......-.......................................... 17
Grant Policy.......................................-...................-........-.-.......-.......................................... 17
7. Principal Risks.................................-.......-........-....................-..................................................... 18
Declaration5............................................-........-.........-.........-...................................................... 18
.14
6.2.2
6.2.3
Molly Rose foundation chariiy registration number=1179482
www.moll
rosefoundalion.or

Molly Rose Fourtdatio i Annual Report 2023
Introduction
The Molly Rose Foundation IMRFI is a Charitable Incorporated Organisation
formed in memory of Molly Russell who died from an act of self-harm
whilst suffering from depression and the negative effects of on-line content
aged 14. Mollvs cause of death has been updated in line with the coroners,
findings in Sept 2022.
This is the chariws fifth Annual Report and covers the reporting year for
2023.
The aim of the Molly Rose Foundation is suicide prevention, targeted
towards young people under the age of 25. We want to help spot those
living with suicidal thoughts and connect them to the help, support and
practical advice they need. We take care not to duplicate services provided
by existing agencies that provide direct advice to young people about
suicide prevention and mental health. We assist in the recognition of
young people under the age of 25 in a crisis that may lead to their suicide
through:
Guidance including online advice and social media communication.
Education including provision of mental health first aid training for those
with a duty of care to young people.
Support for schools to promote and encourage responsible online safety
when browsing the internet.
An aggregator for a range of young people's charitable organisations,
campaign groups, specialist support providers and others working in suicide
prevention and mental health support for a shared purpose.
Alliances with other charities and organisations dealing with young people's
suicide prevention and mental health support.
The trustees are satisfied that the charity delivered demonstrable public
benefit in accordance with the Charity Commission's guidance during this
period.
Molly Rose Foundatio i - charity re81strai￿n number-.1179482
vAw.moll
rosefoundation.

Molly Rose Foundation Annual Report 2023
Objectives for 2023
The trustees and volunteers worked towards four objectives to meet our
charitable purposes:
Smooth running of the charity as a going concern with robust governance
Objectives met in full.
Awareness, advocacy and support.
Exceeded objectives.
Education.
Objectives met in full.
Create financial strength to expand activity through fundraising income.
Objectives met in full.
Our purposes as stated to the Charity Commission remain:
The relief and assistance of young people under the age of 25, in any part
of the world, who are suffering from depression or other mental illne55 that
puts them at risk of suicide by providing them, their families, peer groups
and support networks with information, practical advice and support
suitable for both their age and illness.
To preserve and protect the mental health of young people under the age
of 25, for public benefit including but not limited to by:
Promoting and protecting the mental health of young people suffering from
mental illness through the provision of support, education and practical
advice
Providing support to families, friends and peer groups of young people
suffering from mental illness
Providing support to bereaved families, friends and peer groups of young
people after a suicide
Advancing the awareness of education of the general public in all areas,
relating to mental illness
Molly Rose Foundation- charity registration number=1179482
www.moll
rosefoundation.o

Molly Rose Fourtdatloil Annual Report 2023
For the purpose of this clause:
Charities are organisations, which are established for exclusively charitable
purposes in accordance with the law of England and Wales.
Voluntary organisations are independent organisations, which are
established for purposes that add value to the community as a whole, or a
significant section of the community, and which are not permitted by their
constitution to make a profit for private distribution. Voluntary
organisations do not include local government of statutory authorities.
Molly Rose Foundaiio i - charily registration number'.1179482
vA¥w.moll
rosefoundation.

Molly Rose Foundation Annual Report 2023
Achievements in 2023
3.1 Awareness and Support
The charity has continued to develop online content on the Molly Rose
Foundation website to raise awareness of mental health and suicide
prevention. MRF volunteers regularly upload posts and videos on its
Instagram, Facebook, Twitter and YouTube channels raising awareness for
Eating Disorder Week, University Mental Health Day, World Bipolar Day,
Mental Health Awareness Week and World Suicide Prevention Day etc.
During February Children's Mental Health Awareness week, the theme was
'Let's Connect,, we provided links to resources as well as tips on how to
reflect on relationships with people. We have continued to develop our
resources and include Sink5 to other websites.
MRF Where to Find Help, cards have continued to be frequently requested
and are widely distributed to schools, colleges, counsellors, youth workers
311 over the country. Any organisations or individual can request these help
cards through our website. Over 4S,000 Where to Find Help, cards were
sent to different destinations within the UK in 2023.
MRF continues to have a Key Word Partnership with the UK crisis text line,
Shout, run by charity, Mental Health Innovations.
MRF continues to be an official partner with the New Zealand charity, Live
for Tomorrow and the MRF website has a section called 'Find a Helpline,
which helps connect someone to the support that is needed.
Trustees and volunteers are grateful for and encouraged by supportive
dialogue or a5SlStance from other charities and organisations including
5Rights, CCDH, NSPCC, Papyrus, OLLIE Foundation, Beyond, Mind in
Harrow, Bereaved Families for Online Safety (BFfOS), Harrow Council and
Harrow College.
In November 2023, the charity launched Coffee for Molly. Participating
coffee shops displayed specifically designed MRF merchandise with the
focus being on how to Start a conversation about mental health. After the
successful pilot we are planning to expand the programme in 2024.
Molly Rose Foundation charity registration number:1179482
ww.moll
rosefoLsndation.or

Molly Rose Foundatio AnThual Report 2023
3.2 Awareness and Advocacy
Following the decision by Moll¢s family to talk publicly about her story in
January 2019, the charity has continued to be active in the media with
broadcast and print media carrying the charitvs campaign to raise
awareness through Mollrfs story, particularly in relation to online harms
and their impact on mental health, self-harm and suicide of young people.
With high levels of public and stakeholder engagement this has made a
significant impact on awareness not only in the UK but in other nations too.
MRF continued to work closely with 5Rights, the NSPCC, Bereaved Families
for Online Safety and other charities to coordinate a shared perspective
and voice to respond to potential amendments to the Online Safety Bill.
lan Russell, Chair of Trustees MRF, had meetings with representatives from
the Department of Science, Innovation and Technology IDSIT} and the
Shadow DSIT team to discuss the progress of the Bill through the House of
Commons and House of Lords.
lan Russell alongside other parents from the Bereaved Families for Online
Safety {BFfOSI met with members from the House of Commons and House
of Lords to speak about their experiences of online harm and how vital the
Online Safety Bill is in better protecting young people.
The Online Safety Act received Royal Assent on 26 October 2023.
Throughout 2023, MRF has had various meetings with Ofcom and is keen
for the regulator to develop a robust set of proposals to protect children's
safety by making use of its regulatory powers under the Online Safety Act.
MRF has taken part in online panel discussions and webinars it has set up
and also organised by other charities.
MRF continues to develop contacts with Screen Time Attion Network,
Fairplay and Accountable Tech who are based in the US and are
campaigning for the introduction of effective online regulation in the US.
lan Russell was guest speaker at a number of events including as keynote
speaker at an NSPCC event held in the City of London's Guildhall.
Molly Rose Foundatlo i - chariry re8i5tration number.'1179482
www.moll
r05efourtdalion.o

Molly R05e Foundaiion Annual Report 2023
Throughout 2023, MRF has supported events including Children's Mental
Health Awarenes5 Week, Inside Out Day, Safer Internet Day, Eating
Disorders Awareness Week.
In March 2023, Leeds Beckett University launched its updated Mental
Health in Schools Award to include new statements direcily relating to
digital safety. These statements were developed in collaboration with the
Molly Rose Foundation. It is anticipated that we will continue to work
closely with Leeds Beckett University in the continued implementation of
the Carnegie Award and a new online safety programme.
In November 2023, the charity, in partnership with Bright Initiative by
Bright Data published Preventoble yetpervosive, a report which
demonstrated the scale of harmful content available on Instagram, TikTok
and Pinterest and the algorithmic amplification of this content by each
platform.
In December 2023, lan Russell, Chair of MRF Trustees was awarded an MBE
in the New Yearfs Honours list.
Molly Rose Foundation- charity registration number.'1179482
www.moll ros

Molly Rose Foundatlo i Annual Report 2023
3.3 Education
In January 2022, the charity engaged the service5, on a part-time basis, of a
trainer who is a certified instrucior for the Youth Mental Health First Aid
course. This enabled the charity to begin a programme of training courses,
sponsor and provide support to schools working towards the Leeds Beckett
University, Carnegie School of Education's, School Mental Health Award
and develop links with local schools with our 'What is Mental Health,
workshop which is aimed at parents and carers of young people. For the
year of 2023, the charity ran 14 Youth MHFA. and 4 'What is Mental
Health?, workshops.
The charity ha5 worked closely with the two schools that signed up to the
Carnegie Award in 2022, by running workshops and Youth Mental Health
First Aid courses for teachers and 6th form students. By the end of 2023
both schools had met all the criteria and had achieved the silver award.
Mood stars boards, aimed at EYFS children, were trialled at 6 primary
schools. The feedback was positive and MRF'S aim would be to roll this out
to other schools and nurseries with support from Harrow Council.
Molly Rose Foundatio i- Iharity re8iStration number=1179482
www.moll rosefoundation.o

Molly Rose Foundation Annual Report 2023
Fundraising
Fundraising objectives were set at the formation of the charity, to Use
range of individual and regular giving initiatives. Over the course of 2023
the fund5 raised were down on 2022. Fundraising saw an increase at the
end of 2022, which analysis indicates was understandable due to the media
coverage of Molly's inquest. Our aim is to increase fundraising revenue in
2024 in line with the that achieved in 2022.
Our main sources of fundraising income were:
Individual donations and regular giving from pledge initiatives
Sponsorship of participants in fundraising events- such as;
o Reading Half Marathon,
o Climbing Ben Nevis,
o Mini London Marathon
o Dynamic Rides Cycling Club
Fundraising and MUFTY day events at local schools
Sale of MRF 2023 Christmas cards
Birthday fundraisers
Coffee for Molly
The trustees appreciate the contribution of all who have donated and those
whose fundraising initiatives have supported the work of the charity.
Volunteers and Governance Structure
We rely on volunteers for leadership, management and operational activity.
With no more than 20 active volunteers of all ages, much has been
achieved through trustees and volunteers giving freely of their time. The
trustees are grateful for support from individuals and pro bono support
from organisations to help fulfil our objectives.
During this period the trustees and volunteers have met quarterly to drive
progress towards the charity's objectives. On occasions, third parties have
been contracted to provide specialist expertise such as coding for the
website. Paid for services in the fourth year of operation remain a small
Molly Rose Foundation charity registration number.'1179482
rosefoundalion.or
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Molly Rose Foundatio i Annual Report 2023
proportion of income. Expenditure is minimised by using volunteers and
pro bono services, whenever possible.
As of September 2023 the services of the professional trainer have been
extended to two/three days a week.
In September 2022, the trustees engaged the seniices of a communications
professional to support the charity With the increased interest and media
requests during the inquest surrounding Molly Ru55elS's death. Following
on from this initial engagement, the trustees have continued funding this
role into 2023.
In May 2023 the trustees engaged the services of an office administrator on
a contract basis.
In November 2023 Andy Burrows voluntary role as Spokesperson and
Advisor was expanded to allow for research projects to be undertaken as a
paid contractor.
As of August 2023, five years after the Charity was formally registered, the
trustees were:
lan Alexander Russell (Chair)
Janet Ann Russell
James Richard Evens
Gillian Lindsey Manly {stood down in December 2023)
lan Howard Drury (stood down in March 2023)
Karen Gillian Peterman
Rebecca Kay Russell {appointed April 20231
Marina Dunford (appointed April 2023)
Michael Wright (appointed April 2023)
Molly Rose Foundatio
- charity fe8lStration numbw'.1179482
ww.mol
rosefoundalion.o
li

Molly Rose Foundation Annual Report 2023
Financial Summary and Treasurerfs Report
6.1.1 Treasurerfs Summary
The charity has continued to strengthen its financial position throughout
2023 by:
Online giving platforms have been maintained and enhanced. These
platforms allow donors to make single, and regular donations. Fundraisers
can set up fundraising pages for sponsored events via our subscription to
the Enthuse platform.
Cost control through operating with volunteers in partnership with other
charities and accessing pro-bono support.
Active financial support from trustees and volunteers to minimise their
claimed expenses.
A formal cash flow forecast is used to monitor the chariW5 financial
forecasts, to assist us in maintaining a sound financial position. The trustees
will continue to monitor cash flow and adjust spending plans as and when
appropriate.
Consequently, the trustees are confident the charity is at this stage
financially sound.
Molly Rose Foundaiion - charity registration number.'1179482
www.moll
rosefoundation.or
Iz

Molly Rose Foundatio i Annual Report 2023
6.1.2 Grants received
The Charity received two grants in 2023 that have been assigned to
restricted funds as detailed below:
A grant of £1,416 was received from the John Lewis Partnership. These
funds were spent in full to produce-my Bag of Happiness" packs as set
out in the grant application.
A grant of £69,593 was received from the Swiss Philanthropy
Foundation. These funds will be spent in 2024 to carry out an agreed
project entitled ' Tech accountability outcomes in the Online Safety Bill
implementation stage."
The Molly Rose Foundation has received grants from donors that wish
to remain anonymous. Having considered their obligations, the
Trustees of the Molly Rose Foundation have agreed to respect these
wishes. They will start to be credited to the charity's bank accounts in
2024.
The receipt of these grants will considerably strengthen the chariws
position as a going concern.
Molly Rose Fourpdatio i - charity registratton number."1179482
www.moll
rosefoundation.o
13

Molly Rose Foundation Annual Report 2023
6.2.1 Recelpts and payments accounts: OII0112023- 3111212023
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IC6.9Y2
Molly Rose Foundation chèrity registration number.'1179482
4mv.moll rosefoundation.or
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Molly Rose Foundatio i Annual Report 2023
6.2.2 ststement of assets and liabilities at the end of the period: 3111212023
Ur¥Èstritted
funds
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own
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Molly Rose Foundario i - £harifV regisiraiion number.'1179482
www.moll
rOSef￿lAdJtiOft.O
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Molly Rose Foundation Annual Report 2023
6.2.3 Independent examinerfs report on the accounts
Report to the trustees of Molly Rose Foundation, Charity Number 1179482
on accounts for the year ended 31st December 2023, set out in section
6.2.1 and 6.2.2.
I report to the trustees on my examination of the accounts of the above
charity {"the Trust") for the year ended 31/12/2023.
Responsibilities and basis of report
As the charity trustees of the Trust, you are responsible for the preparation
of the accounts in accordance with the requirements of the Charities Act
20111"the Act").
I report in respect of my examination of the Trusys accounts carried Dut
under section 145 of the 2011 Act and in carrying out my examination, I
have followed the applicable Direttions given by the Charity Cornmis5ion
under section 14515llbl of the Act.
Independent examlner's statement
I have completed my examination. I confirm that no material matters have
come to my attention in connection with the examination which gives me
cause to believe that in, any material respect:
accounting records were not kept in accordance with section 130 of the
Act
or
the accounts do not accord with the accounting records
I have no concerns and have come across no other matters in connection
with the examination to which attention should be drawn in order to
enable a proper understanding of the accounts to be reached.
Signed:
Name: Gabriel Gribbin FCA
Address- 96, Old Church Lane, Stanmore, HA7 2RR
Molly Rose Foundarion- charity regisiraiion number'.1179482
VA￿.mO11
rosefoundation.or
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Molly Rose Foundatio i Annual Report 2023
IQWAitv
6.3 Reserves Policy
The reserves policy is suitable for a new charity creating stable finances in the early
years from formation.
The policy to commit financial and non-financial resources to deliver impattful
in-year benefits while building reserves for the financial sustainability and
strength, will enable the charity to endure and to expand the benefit it delivers
in future years.
Reserves have grown in recent years. This has enabled the charity to create
reserves that will. as required help fund more ambitious plans in 2024 - 2025.
The trustees have again allocated charity financial resources to a current account and
with increasing reserves. to a higher interest-bearing account. At this stage in the
charitls stsrt-up and growth, trustees have prioriti5ed liquidity and have not sought to
make less flexible longer-term investments.
6.4 Grant Policy
The Trustee board has approved a formal policrf on grant making. No grants have been
made during this period.
Molly Rose Foundatio
- charity registration number'.1179482
www.moll
rosefoundation.or
17

Molly Rose Foundation Annual Report 2023
7. Principal Risks
The trustees recognise the charity faces four principal risks to the continued delivery of
public benefit..
The charity is reliant on the availability and goodwill of volunteers to operate all aspects
of the organi5atioD. This is being mitigated as more contractors are being used, as funds
permit.
StatU5- MRF operated successfully through the sustained commitment of our
volunteers and expects to continue to do so through 2024.
Material reduttion in fundraising income- particularly through predirted economic
uncertainty.
Status- Monthly fundraising income is volatile. and the continued current economic
situation has also added uncertainty. However. through a variety of managed initiatives
2023 income has met expectations.
Declarations
The trustees declare they have approved the trustees, report above.
Signed on behalf of the Molly Rose Foundation Trustees
Signature(s)
Full name{s)
lan Alexander Russell
KfiREf4J eErE£*I
Position
Chair of trustees
Trustee
Date
ZO- ¢Xbke(
Molly Rose Foundation chariiy registration number-1179482
wvm.mol
rosefoLsndalion.o
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