REGISTERED CHARITY NUIVIBER: 1179222
REPORT OF THE TRUSTEES AND
FINANCIAL STATEMENTS
FOR THE YEAR ELYDED 31ST JULY 2023
FOR
BIGMOOSE CHARITY
Green & Co
Chartered Certified Accountants
Pembroke House
Llantarnam Park Way
Cwmbran
Torfaen
NP44 3AU

BIGMOOSE CHAIUTY
CONTENTS OF THE FINANCIAL STATEIVIENTS
FOR THE YEAR ENDED 31ST JULY 2023
Page
Report of the Trustees
Independent Examiner's Report
Statement of Financial Activities
Balance Sheet
Cash Flow Statement
Notes to the Cash Flow Statement
io
Notes to the Finaneial Statements
11 to 18
Detailed Statemen¢ of Financial Activities
19 to 20

BIGMOOSE CHAIUTY
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31ST JULY 2023
Thc trustccs prcscnt thcir rcport with thc financial statcmcnts of thc charity for thc ycar cndcd 3 1st July 2023.
The trustees hawe adopted the provisions of Accounting and Reporting by Charities.. Sialement of Recommended
Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard
applicable in the UK and Republic ofireland {FRS 102) (effective l January 2019).
OBJECTIITS AND ACTIVITIES
Objectives and aims
The relief of hardship and distress for people in the UK and such other places as may seem appropriate by..
l ) Providing personalised therapy and early intervention to support individuals in managing their mental health
and prcvcnting suicidc.
2) Facilitating the rehabilitation of individuals facing challenges due to youth, age, illness, disabilities, financial
hardship, or othei social disadvdnlages, including homclcssness. This is achieved through the provision of
education, training and employment opportunities, aimed at nurturing their skills for future employment.
3) Raising public awareness about mental health, suicide prevention, and homelessness through training and
eharitable initiatives approved by our trustees.
Significant activitie5
l ) Organising a range of fundraising events aimed al raising both funds and awareness for Bigmoose, with the
standout being the Ten-y-fan event, which successfully generated over £35,000 in revenue and resulted in 30
referrals.
2) Actively participating in external events buch as the Cardiff Half Marathon and the Why we ruli mulii-day
Ultramarathon, where Bigmoose was choqen as the designated charity, contributing to fundraising and increased
aW￿ent￿s.
3) SccuLing funded office spaccs to fdcilitatc thc expansion and advanccmcnt of Bigm005c, rcsulting in a
workforce growth of three individiials, and the ability to run on-site therapy on our own premises.
4) Running and successfully completing project I million in May 2023 Bigmoose's challenge to raiqe
£1,000,000 to pro￿.Ide thcrapy aiid early and timely intcTh'cntion for peoplc, as well ￿ providing trdLning for
businesses to betier support their teams.
Page I

BIGMOOSE CHAIUTY
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31ST JULY 2023
ACHIEVEIVIENT AND PERFORIVIANCE
Charitable activitie5
Entering 2023, Bigmoose continued it's unwavering commitment to early and timely therapy inlervenlions. To
datc, wc havc cclcbratcd thc succcssful complction of thcrapy by 334 individuals and 27 pcoplc havc opcnly
shared that. were it not for our intervention, they were on the path lo suicide.
A highlight of the year was the completion of the project I million, supported by the remarkable events like
Tcn-y-fan, whcrc participants plcdgcd £35,000 in support of our mission. Bigmoosc also gaincd significant
recogniiion througliout the year, such as being honoured as 'Poinlq of Light, at l O Downing Street, winning the
prcstigious Cardiff Lifc Award for 'Charity of thc ycar, and carning a placc on thc cslccmcd 'Futurc gcncrations
change maker 100 list,. The Bigmoose focus ¢ontinues lo be helping people with their mental health lo
ultimatcly prcvcnt suicidc and rcducc homclcssncss, whilst looking forward to how wc can continuc to grow and
develop as a charity.
Page 2

BIGMOOSE CHAIUTY
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31ST JULY 2023
FINANCIAL REVIEW
2022-23 saw operations scaling up considerably with income increasing 379% 10 £613,812, compared with
£162,397 in the previous year.
The expenses ha￿e increased in accordance with this, as one might imagine, totalling £380,641, compared with
£106,308 in 2022. The bulk of this expenditure was spent on wages, consultancy fees and counselling.
Overall, the charity had nel income of £233,171 for 2022123, Compared with £56,089 in the previous year.
At the year end the charity had lolal funds of £331,618 at its disposal, with £179,831 of this separately managed
as a designated fund received from The Valour Foundation.
In January 2022 we launched project I million. The goal was to raise £1,000,000 for mental health. As a small
charity, the magnitude of raising one million pounds seemed daunting. Bul within our hearts, we held an
unwavering belief in our ability to achieve this goal.
On 2nd May 2023, we achieved our goal. Over I 1,000 people had come fonvard, Standing shoulder to shoulder
with us, donating lo our projcct I million campaign, dcmonstrating unwavcring belicf in our causc.
Thi5 moncy has allowed u5 to continue to hclp pcoplc quickly, it has allowcd us to expand our team to 5 and it
has provided with the much-needed infrastructure to chart our course for 2023 and beyond, developing a
5trdtegy that will continuc to trdnsforni Iivcs dnd creatc lasting change.
PRINCIPAL RISKS AND UNCERTAINTIES
cu￿¢ntIy, wc arc ndvigdting a couple of signific￿t chdllcnge5 that are shaping our opcraliondl Idnd5capc. one of
the key obstacleq we are encountering comes from our increasing recognition within the charity and public
5¢Ctor community. This recognition has lcd to mcntdl hcalth charities (￿d othcr I￿¥¢ organisdtions referring
individuals lo us for mental health support.
While this acknowledgmenl unders¢ores our Credibility and reliability within the mental health field, il also
prcscnts thc potcntial for an influx of rcfcrrals from alrcady wcll-fundcd bodics.
tn rcsponsc to this challcngc, wc havc proactivcly implcmcntcd mcasurcs to managc Ihcsc additional rcfcrrals
such as expanding our pool of therapists and streamlining our software. We saw early on that Ihiq situation ¢ould
cvolvc into a morc significant challcngc, and wc arc committcd to cnsuring that our ability to providc quality
Inental health support remains fimi.
Another significant ¢hallenge we are currently finding with the escalating Inenlal health crisis is an increase in
dcmand for mcntal hcalth support scrviccs. Howcpcr, thc funding availablc for such scrviccs is bccoming
increaqingly competitive. Re¢ognising the urgency of this situation, we have redirected additional resourceq lo
addrcss his challcngc. A focus has bccn dircclcd to sccuring funding, cspccially in light of thc cxpanding numbcr
of monthly rcfcrrals we ale receivin¥, having growi] from receiving 20 rcfcrrals in January 2022 10 reLeiN'ing 74
referrals in July 2023.
Page 3

BIGMOOSE CHAIUTY
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31ST JULY 2023
These ¢hallenges are shaping our qlrategic de¢isions and daily operations. However, we are dedicated lo
rcmaining proactivc and adaptablc. By continually cvaluating our proccsscs, strcngtlicning our capacity, and
putting emphasis on acquiring funding, we aiin lo iiavigate these Lhallenges while slaying true to oui mission of
providing essential mental health support to those in need.
FUTURE PLAYS
As wc moN'c into another year of fundraising, expanding our team, helping more people and growing the charity
we have summarised our key fo¢uses as:
- Continuing to grow our therapy reach, aiming for an increase of monthly referrals.
Conlinuing outreach and grow awareness Ihrough muliiple events including..
*Cardiff half 2023 and 2024 - airning for 120 runners per year.
*Our inaugural wing walking event - aiming lo sell out one day of 20 wing walkers.
*An abseil event.
*Launvhing our own running event
Begin working with more schools to educate and provide qupport to young people.
Continuc to develop our own bcspokc built 50ftwarc to enli￿ce our ddy to ddy operdtions.
Train a member of the team to deliver mental health training so we can help to educate more people to '.qpot the
5ign5' of mcntal hcdlth.
STRUCTURE, GOVERNANCE AND MANAGEMENT
At BI￿n00￿e. we priorilise simplility in our opeialional approach to prevent unnecessary complexity in
managing our charity's affairs.
our mana¥ement structurc ¢oinprises'.
* Chairs of Tn]stees.' Bethan Lee
* CEO.. Jcffrcy Smith
* COO.. Chloe Smith
In our decision-making proceqses as a board of trllqteeq, we maintain a strong collaborative relationship with th¢
charity's CEO and COO. Wc work in closc partncrship to maximisc thc charity's cffcctivcncss in achicving its
goals.
The trustees are responqible for making decisions in several key areas, including..
* Pcrsonncl.. this includcs dccisions rcldtcd to ncw hircs and thc approval of salary rcqucsts from thc CEO.
Funding.. we exercise thorough due diligence to qafegu<ird the charity's financial well-being, enquring that
funding dccisions arc madc with thc utmost carc.
Whcn dcciding on salarics, wc slrivc to slrikc a balancc that cnsurcs fair salarics that arc sufficicntly attractivc to
attract exceptional team memberq while remaining economical enough to maximiqe fundq directed towards our
causc.
Each member of our team possesses a well-defined role and objective, driven by a deep sense of purpose aligned
with the mission and objectives of our charity.
REFERENCE AND ADMINISTRATIVE DETAILS
Registered Charity number
1179222
Page 4

BIGMOOSE CHAIUTY
REPORT OF THE TRUSTEES
FOR THE YEAR ENDED 31ST JULY 2023
Principal address
4-5 Frederick Street
Cardiff
South Glamorgan
CFIO 2DB
Trustees
K King {rcsigncd 8.6.23}
T Jenner
BLCC
C Thomas (resigned 8.6.23}
O Smith
S Weqlern (appointed 8.6.23)
J Sin {appointed 8.6.23)
Independent F.xaminer
Edwin Gooderham ACA
Green & Co
Chartered Certified Accountants
Pembrc)ke House
Llantarnam Park Way
Cwmbran
Torfaen
NP44 3AU
Approved by order of the board of trustees on 14th December 2023 and signed on ils behalf by:
B Lcc- Trustce
Page 5

INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF
BIGMOOSE CHARITY
Independent examiner's report to the trustees (bf Bigmnnse Charity
I rcport to thc charity trustccs on my cxamination of thc accounts of Bigmoosc Charity (thc Trust) for thc ycar
ended 31 sl July 2023.
Responsibilities and basis of report
As the Charity Iruslees of the Trust you are responsible for the preparation of the accounts in accordance with the
requirements of the Charities Act 2011 ('the Act,).
I report in respect of my examination of the Trust's accounts carried out under Section 145 of the Act and in
carrying out my examination I have followed all applicable Directions given by the Charity Commission under
Section 145(5)(b) of the Act.
Independent examiner's statement
Sincc your charity's gross incomc cxcccdcd £250,000 your cxamincr must bc a mcmbcr of a listcd body. I can
confirni that l am qualified lo undertake the examination be¢auqe l am a meinber of the Institute of Chartered
Accountants in England and Wales, which is one of the listed bodies.
I have completed my examination. I confimi that no material matters have come to my attention in connection
with the ¥xamination giving mc cause lo bclicvc that in any material rc5peLt'.
acLounling rcLords w¥rc not kept in respcct of the Trust as required by Seelion 130 of the Act; or
the accounts do not accord with those records; or
the acLounls do not ¢omply with Ihc appliLabl¥ requirements conLeming the fonn dnd content of accounts
set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the
acLounls give * true and fair view which is not a in*tter Lonsidered as part of independent
examination.
I have no concerns and have come across no other matters in connection with the examination to which attention
should bc diawn in this rcport ill order to enablc a propcr understandiiig of Ihc aicounts to bc ieachcd.
Edwin Gooderham ACA
Green & Co
Chartcrcd Ccrtificd Accountants
Pembroke Houqe
Llantarnam Park Way
Cwmbran
Torfaen
NP44 3AU
14th December 2023
Page 6

BIGMOOSE CHAIUTY
STA TEMENT OF FINANCIAL ACTIVITIES
FOR THE YEAR ENDED 31ST JULY 2023
2023
Total
2022
Total
funds
Unrcstrictcd
funds
Rcstrictcd
fund
Notes
INCOME AND ENDOWMENTS FROIVI
Donaiions and legacies
341.112
341,112
120,342
Cbaritable activities
Counselling therapy
253,419
16,000
269,419
40,000
Other trading activities
3,281
3,281
2,055
Total
597,812
16,000
613,812
162,397
EXPENDITURE ON
Raising funds
131.708
131,708
31,101
Charitable activities
Counselling therapy
Supporting thosc in nccd
188,816
16,000
204,816
60,533
12,000
Othcr
44,117
44,117
2,674
Total
364.641
16,(K)O
380,641
106,308
NET INCOME
233,171
233,171
56,089
RECONCILIA TION OF FUNDS
Total funds brought forward
98,447
98,447
42,358
TOTAL FUNDS CARIUED FORWARD
331,618
331,618
98,447
The notes form part of these financial statements
Page 7

BIGMOOSE CHAIUTY
BALANCE SHEET
31ST JULY 2023
2023
Total
2022
Total
funds
Unrcstrictcd
funds
Rcstrictcd
fund
Notes
FIXED ASSETS
Tangible assets
10
7.137
7,137
812
CURRENT ASSETS
Debtors
Cash at bank and in hand
13,092
315,451
13,092
315,451
9,019
88,761
328,543
328,543
97,780
CREDITORS
Amounts falling due within one year
12
(4,062)
(4,062)
(145)
NET CURRENT ASSETS
324,481
324,481
97,635
TOTAL ASSETS LESS CURRELYT
LIABILITIES
331,618
331,618
98,447
NET ASSETS
331,618
331,618
98,447
FUNDS
Unrcstrictcd funds
13
331,618
98,447
TOTAL FUNDS
331,618
98,447
Thc financial statcmcnts wcrc approvcd by thc Board of Trustccs and authoriscd for issuc
14th December 2023 and were signed on ils behalf by..
on
B Lee- Trustee
The notes form part of these financial statements
Page 8

BIGMOOSE CHAIUTY
CASH FLOW STATEMENT
FOR THE YEAR ENDED 31ST JULY 2023
2023
2022
Notcs
Cash flows from operating activities
Cash generated from operations
234,382
63,085
Net cash provided by operating activities
234,382
63,085
Cash floivs from investing activities
Purchase of tangible fixed asqets
(7,692)
{999)
Nel cash used in investing activities
(7,692)
(999)
Cbange in cash alld cash equivalents in
the reporting period
Cash and cash equivalent5 at the
beginning of the reporting period
226,690
62,086
88,761
26,675
Cash and cash equivalents at the end of
the reporting period
315,451
88,761
The notes fonn part of these financial statemeiils
Page 9

BIGMOOSE CHAIUTY
NOTES TO THE CASH FLOW STA TEMENT
FOR THE YEAR ENDED 31ST JULY 2023
RECONCILIATION OF NET INCOME TO NET CASH FLOW FROM OPERATING
ACTIVITIES
2023
2022
Net income for the reporting period (as per the Statement of
Finaneial Activities}
Adjustments for:
Dcpr¢ciation chargcs
(Increase)Idecrease in debtors
It]crca5e in crcditors
233,171
56,089
1,367
{4,073)
3,917
187
6,664
145
Net cash provided bv operations
234,382
63,085
AIIALYSIS OF CHANGES IN NET FUNDS
At 1.8.22
Cash flow
At 31.7.23
F4et cash
Cash ¢it bank and in h￿d
88,761
226,690
315.451
88,761
226,690
315,451
Total
88,761
226,690
315,451
The notes fonn part of these financial statemeiils
Pagc 10

BIGMOOSE CHAIUTY
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31ST JULY 2023
ACCOUNTIING POLICIES
Basis of preparing the financial statements
Thc financial statcmcnts of thc charity, which is a public bcncfit cntity undcr FRS 102, havc bccn
prepared in a¢cordance with the Charities SORP {FRS 102) 'Ac¢ounling and Reporting by Charities..
Statcmcnt of Rccommcndcd Practicc applicablc to charitics prcparing thcir accounts in accordancc with
the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effecliN'e I
January 2019),, Financial Rcporting Standard 102 'Thc Financial Rcporting Standard applicablc in the
UK and Republi¢ of Ireland, and the Charities A¢t 2011. The financial statemenl.q have been prepared
undcr thc historical cost convcntion.
Ineome
All income is recognised in the Statement of Financial Activities once the charity has entitlement to the
funds, it is prc)bable that the invoine will be received and the amount Can be measured reliably.
Eipenditure
Liabililies are recognised as expenditure as soon as there is a legal or conslru¢live obligation committing
thc charity to that cxpcnditurc, it is probablc that a transfcr of cconomic bcncfits will bc rcquircd in
seiileineiil and the amount of the obligation ¢an be measured reliably. Expeiidilure is ac¢ounled for on an
accruals basis and has bccn classificd undcr hcadings that aggrcgatc all cost rclatcd to thc catcgory.
Where costs ¢annot be directly allribuled lo particular headings Ihey have been allocated to activities on a
basis consistcnt with thc usc of rcsourccs.
Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated
useful life.
Office equipment
25 /0 on cost
Taxation
The charity is exempl from tax on ils charitable activities.
Fund accounting
Unrestri¢led funds Can be used in accordance with the ¢harilable objectives al the discretion of the
trustccs.
Restricted funds can only be used for particular restricted purposes within the objects of the charity-
Restriltions aiise whcn spccified by Ihc donor ur whcn funds ale raised for particular rc5tricted pU￿OSes.
Further explanation of the nature and purylose of each fund is included in the notes to the financial
statements.
Pension costs and other post-retirement benefits
The charity operates a defined contribution pension scheme. Contributions payable to the charity's
pet)sion scheine are charged lo the Stateinenl of Financial Activities iii the period lo which they relate.
Pdgcll
continucd...

BIGMOOSE CHAIUTY
NOTES TO THE FINANCIAL STATEMEliTS- continued
FOR THE YEAR ENDED 31ST JULY 2023
DOF4ATIONS AND LEGACIES
2023
2022
Donations
341,112
120,342
OTHER TRADING ACTIVITIES
2023
2022
Fundraising cvcnts
Mer¢handise
1,107
2,174
2,055
3,281
2,055
INCOME FROM CHARITABLE ACTIVITIES
2023
2022
Activity
Counselling therapy
Grants
269,419
40,000
RAISING FUNDS
Raising donations and legacies
2023
2022
Event enty fees
Event Llothing
Event and marketillg materials
Wages
Employers NI
Einployers pension
Consultancy fees
Training
Entertainment
9,077
13,628
11,899
48,292
4,682
235
38,205
5,262
428
3,400
4,066
2,828
20,807
131,708
31,101
Pdgc 12
continucd...

BIGMOOSE CHAIUTY
NOTES TO THE FINANCIAL STATEMEliTS- continued
FOR THE YEAR ENDED 31ST JULY 2023
CHARITABLE ACTIVITIES COSTS
Counselling therapv
2023
2022
Counselling fees
Wages
Employers Nl
Employers pension
Consultancy fees
Training
163,063
22.813
2.175
141
10.833
5.791
51,867
8,666
204,816
60,533
Supportfing those fin need
2023
2022
Proi'i8ion of temporary accommodation
12,000
12.000
TRUSTEES, REMUNERATION AND BENEFITS
There were no trllsteeq, remuneration or other benefits for the year ended 3 1st July 2023 nor for the year
cndcd 3 1st July 2022.
Trustees, expenses
No expenses were paid lo Iruslees during the year (2022- £876 was paid in relation (he Irusiees, travel
costs).
STAFF COSTS
2023
2022
Wages and salaries
Social sccurity costs
Other pension costs
85,076
8,025
782
93,883
The average monthly number of employees during the year was as follows..
2023
2022
Manageinenl
Administrative
Pdgc 13
continucd...

BIGMOOSE CHAIUTY
NOTES TO THE FINANCIAL STATEMEliTS- continued
FOR THE YEAR ENDED 31ST JULY 2023
STAFF COSTS - continued
No employees received emoluments in excess of £60,000.
COMPAIL4TIVES FOR THE STATEMENT OF FINANCIAL ACTIVITIES
Unrcstrictcd
Rcstrictcd
fuiids
fund
Total
funds
ILYCOIVIE Af+lD ENDOWIVIENTS FROM
Donations and legacies
120,342
120,342
Charitable activities
Counselling Iherapy
40,000
40,000
Other trading activities
2,055
2,055
Total
122,397
40,000
162,397
EXPENDITLRE OP4
R<iising funds
31,101
31,101
Charitable activities
Counselling therapy
Supporting thosc in nccd
16,498
44,035
12,000
60,533
12,000
Othcr
2,674
2,674
Total
50,273
56,035
106,308
F4ET INCOMEI(EXPENDITURE)
72,124
{16,035)
56,089
RECONCILIA TION OF FUNDS
Total funds broU￿t fO￿ard
26,323
16,035
42,358
TOTAL FUNDS CARRIED FORWARD
98,447
98,447
Pdgc 14
continucd...

BIGMOOSE CHAIUTY
NOTES TO THE FINANCIAL STATEMEliTS- continued
FOR THE YEAR ENDED 31ST JULY 2023
10. TANGIBLE FIXED ASSETS
o￿l¢e
equipment
COST
At 1st August 2022
Additions
999
7,692
At 31 st July 2023
8,691
DEPRECIATION
At 1st August 2022
Charge for year
187
1,367
At 31 st July 2023
1,554
NET BOOK VALUE
At 3 1st July 2023
7,137
At 3 1st July 2022
812
11. DEB TORS: AMOtTr4TS FALLING DUE WITHIN ONE YEAR
2023
2022
Bigmoose Coffee Company Lid
Prepaymellts
3,167
5,852
13,092
13,092
9,019
Pdgc 15
continucd...

BIGMOOSE CHAIUTY
NOTES TO THE FINANCIAL STATEMEliTS- continued
FOR THE YEAR ENDED 31ST JULY 2023
12. CREDITORS: AMOUNTS FALLILYG DUE WITHIF4 ONE YEAR
2023
2022
Trade creditors
Taxation and social security
Other creditors
145
3,843
219
4,062
145
13. MOVEMENT IN FUNDS
Nct
movement
in funds
At
31.7.23
At 1.8.22
Unrestricted funds
General fund
Designated fund
98,447
53,340
179,831
151,787
179,831
98,447
233,171
331,618
TOTAL FUNDS
98,447
233,171
331,618
Net movement in funds, includcd in Ihc abovc dre as follows-
Lncoming
resources
Rcsourccs
expended
Movcmcnt
in funds
Unrestricted funds
General fund
Designated fund
344,393
253,419
(291,053)
(73,5881
53,340
179,831
597,812
(364,641 }
233,171
Restricted funds
Restricted fi]nds
16,(K)O
(16,000)
TOTAL FUNDS
613,812
(380,641)
233,171
Pdgc 16
continucd...

BIGMOOSE CHAIUTY
NOTES TO THE FINANCIAL STATEMEliTS- continued
FOR THE YEAR ENDED 31ST JULY 2023
13.
MOVEMENT ITr4 FUNDS - continued
Comparatives for movement in funds
Net
movcmcnt
in fundq
At
31.7.22
Ai 1.8.21
Unrestricted funds
General fund
26,323
72,124
98,447
Restricted funds
Reslricled fuiids
16,035
(16,035}
TOTAL FUNDS
42,358
56,089
98,447
Comparativc nct movcmcnt in funds, includcd in thc abovc arc as follows..
tncoming
resour¢es
Rcsourccs
expended
Movcmcnt
in funds
Unrestricted funds
General fund
122,397
(50,273}
72,124
Restricted funds
Restrityled funds
40,000
(56,035}
{16,035)
TOTAL FUNDS
162,397
(106,3081
56,089
14. RELATED PARTY DISCLOSURES
The loan of £3,167 10 Bigmoose Coffee Company Lid was repaid during the year. Bigmoose Coffee
Coinpany Ltd is a company undcr thc control of a rclatcd party.Thc balancc outstanding at thc ycar cnd
was £Nil.
Pdgc 17
continucd...

BIGMOOSE CHAIUTY
NOTES TO THE FINANCIAL STATEMEliTS- continued
FOR THE YEAR ENDED 31ST JULY 2023
DESIGNATED FUNDS
The designated fund is based on the money received from The Valour Foundation. These funds are held
in a separate bank account to manage and monitor the expenditure which is being used to support the
charity's key purposes.
16. RESTRICTED FUNDS
Coun5elling Fees
In the year ended 3 1st July 2023, grants totalling £16,000 {2022.. £40,000) have been received to be used
spccifically for thc thcrapy andlor counsclling scssions, this was uscd in thc ycar cndcd 31 st July 2023.
Pagc 18

BIGMOOSE CHAIUTY
DETAILED STATEMENT OF FINANCIAL ACTIVITIES
FOR THE YEAR ENDED 31ST JULY 2023
2023
Total
funds
2022
Total
funds
Unrestricted
funds
Restricted
funds
INCOME AND ENDOWMENTS
Donations and legacies
Donations
341,112
341,112
120,342
Other trading aetivities
Fundraising cvcnts
Merchandise
1,107
2,174
1,107
2,174
2,055
3,281
3,281
2,055
Cbaritable activities
Grants
253,419
16,000
269,419
40,000
Total incoming resources
597,812
16,000
613,812
162,397
EXPENDITURE
Raising donations and legacies
Evcnt cntry fccs
Event ¢lothing
Evcnt and markcting matcrials
Wages
Employcrs Nl
Employers pension
Consultancy fccs
Training
Entcrtainmcnt
9,077
13,628
11,899
48,292
4,682
235
38,205
5,262
428
9,077
13,628
11,899
48,292
4,682
235
38,205
5,262
428
3,400
4,066
2,828
20,807
131,708
131,708
31,101
Charitable activities
Counselling fees
Provision of temporary accommodation
Wages
F.mployers Nl
Carried fonvard
147,063
16,000
163,063
51,867
12,000
22,813
2,175
172,051
22,813
2,175
188,051
16,000
63,867
This page does not form parl of the statutory financial slalements
Pagc 19

BIGMOOSE CHAIUTY
DETAILED STATEMENT OF FINANCIAL ACTIVITIES
FOR THE YEAR ENDED 31ST JULY 2023
2023
Total
funds
2022
Total
funds
Unrestricted
funds
Restricted
funds
Charitable activities
Brought fonvard
Employers pension
Consultancy fees
Training
172,051
141
10,833
5.791
16,000
188,051
141
10,833
5,791
63,867
8,666
188.816
16,000
204,816
72,533
Other
Wages
Employer Nl
Pensions
Travel costs
InsuranLe
Administrative expenses
R¢pairs and renewals
Subscriptions
Compulcr ¥xpenses
Recruitment expenses
Prof¥ssiondl fces
Sundry
Depreciation of tangible fixed assets
13,971
1,168
407
742
451
3,925
868
701
12,546
498
7,453
20
1,367
13,971
1,168
407
742
451
3,925
868
701
12,546
498
7,453
20
1,367
876
525
1,086
187
44,117
44,117
2,674
Total rcsourccs cxpcndcd
364,641
16,000
380,641
106,308
Net income
233,171
233,171
56,089
This page does not form parl of the statutory financial slalements
Pagc 20

IMPACT
2022-2023


**----- Start of picture text -----**<br>
table of<br>CONTENTS<br>**----- End of picture text -----**<br>


1 

charity information 

2 

trustees 

3 4 5 2023 strategy 6 2023 goals achievements 7 testimonials 8 

a hello from our ceo 

charitable purposes 





bigmoose AT A GLANCE charity number: 1179222 founded: july 2018 

ceo: jeffrey smith 

coo: chloe smith location: 4-5 frederick street, cardiff, cf10 2db 

organisation type: cio 



## introducing OUR TRUSTEES bethan lee tania jenner 


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bethan lee<br>chairperson<br>**----- End of picture text -----**<br>



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oli smith<br>**----- End of picture text -----**<br>



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steve western<br>**----- End of picture text -----**<br>



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jane sin<br>**----- End of picture text -----**<br>




## HELLO FROM CEO 


wow, that was some year wasn’t it? we set ourselves the gargantuan challenge of fundraising one million pounds, and somehow in this extremely tough economic time we're living in, we did it, and in only 486 days, not bad going for a charity who started 2022 with only two employees. 

we have now grown our staff to five, and taken on two new trustees. 

our other goal last year was to develop our mental health therapy software, which would make the referral to therapist journey so much easier, and by building in the warwick edinburgh mental wellbeing scales, which enable us to measure peoples improved mental wellbeing, we anticipated great things. 

we have now fully completed the development of the software, and we have rolled it out to our team of therapists, who report it being brilliant, and it has allowed us to estimate the social value of the therapy work we have done so far to be over £1.5 million, absolutely phenomenal. 

we have created three new jobs, but have three more new roles we will be hiring for imminently, and are looking to announce our new set of goals, which will include continuing to expand our schools and business programmes, taking our team into the beating hearts of education and industry, where we know there are struggles handling peoples mental health, from workforce’s to teachers, schoolchildren and their parents. 

as we are in temporary free offices, thank you bizspace, we know this won’t last for long, so we are actively looking for a new home, and our model at the moment of the team working open plan, whilst therapists work face to face in their private space, is working extremely well, so hopefully we can find somewhere soon. 

our fundraising this year has been fantastic and we are working on a new bigmoose ambassador programme, adult and junior versions, which we are excited to launch q3. 

in conclusion, i think it has been a fantastic year, one of which i am extremely proud, and i know that chloe and i are loving seeing what the success is enabling us to do as we grow this amazing charity, and hopefully we can make everybody involved, in whatever capacity, proud. 

together we will help many, and can save those that need saving, please come on the journey with us, and help us serve the world. 

- jeff smith proud ceo 



## charitable PURPOSES Our Mission why bigmoose? 

bigmoose is on a mission to provide crucial support through therapy and early intervention. 

our goals are clear, we want to: 

- help people with their mental health 

- prevent suicides 

at bigmoose, we value each client as a unique individual, carefully matching them with the most suitable therapist based on their specific needs and our therapists' expertise. 

- reduce homelessness 

unfortunately we are witnessing a growing number of people coming to us after being turned away from other mental health providers. the criteria for people to get help is getting more strict and this is leading to longer waiting lists. 

in our unwavering commitment to help effectively, we firmly believe in minimising waiting times. that's why every bigmoose client receives an initial response within 12 hours and secures an appointment within one week. 

these lengthy waiting lists have become significant contributors to the alarming rise in suicide rates. people desperately need assistance, and they need it urgently. 

the remarkable part is, on average, individuals require only four therapy sessions to make a significant impact. by streamlining our approach and providing swift, tailored care, we're making a tangible difference in people's lives. 


**----- Start of picture text -----**<br>
1 IN 15<br>PEOPLE ATTEMPT<br>SUICIDE<br>**----- End of picture text -----**<br>




## how we achieved OUR 2022 GOAL project 1 million 

bigmoose began with a clear mission, to encourage and help people to live happier, healthier and kinder lives. 

since becoming a registered charity in 2018, we have been resolute in our commitment to make a profound and enduring impact on people's lives. the alarming rise in the number of people struggling with thier mental health fuels our determination to create tangible change. 

each day, we receive referrals from individuals who are overwhelmed, feeling isolated, and yearning for a glimmer of hope. and that's where we step in 

our aspiration is to disrupt the status quo, challenge societal norms, and be the first name that comes to mind when people are struggling and in need of assistance. our why is simple, we want to leave the world better than we found it. 

in january 2022 we launched project 1 million. the goal was to raise £1,000,000 for mental health. 

as a small charity, the magnitude of raising one million pounds seemed daunting. but within our hearts, we held an unwavering belief in our ability to achieve this goal. 

our journey was fueled by an extraordinary community that rallied around us. thousands of individuals stepped up to the plate, engaging in a myriad of awe-inspiring activities. from races that tested endurance to overnight mountain summits, from cake sales to an incredible feat of traversing wales in a wheelie bin - our supporters left no stone unturned in their dedication to our cause. 

furthermore, our path was illuminated by the invaluable support of foundations and grant makers who recognised our mission and invested in our vision. 

on 2nd may 2023, we achieved our goal. over 11,000 people had come forward, standing shoulder to shoulder with us, donating to our project 1 million campaign, demonstrating unwavering belief in our cause. 

this money has allowed us to continue to help people quickly, it has allowed us to expand our team to 5 and it has provided us with the much-needed infrastructure to chart our course for 2023 and beyond, developing a strategy that will continue to transform lives and create lasting change. 



## our 2023 STRATEGY 

building upon the success of project 1 million, we are focusing heavily on prevention, with the goal to be equipping individuals with the necessary tools to overcome challenges long before they reach crisis point. 

we aspire to empower individuals, teaching them resilience and adaptability to enable them to navigate life's complexities. by shifting our focus towards prevention, we aim to dismantle barriers, illuminate pathways, and instill a sense of empowerment within each person we reach. 

we are crafting a comprehensive approach that addresses the root causes of mental health struggles. by reaching individuals before crisis point, we can shape a brighter future, where resilience and hope are the guiding forces that empower individuals to adapt, overcome, and embrace the full spectrum of their potential. 

|GOALS|DETAILS|WHY?|
|---|---|---|
|provide therapy|continue to provide|to allow us to save|
|support|early and timely|and change lives|
||intervention||
||we want to provide|we believe that|
|begin to work with<br>schools|education and support for<br>children of all ages as well as|early education<br>will better equip|
||teachers and parents for a|young people for|
||whole school approach|life|
||working with|to educate and|
|build upon|businesses to provide|support more people|
|business links|systems and|to develop|
||education for them to|fundraising links|
||support their teams||
||continuing to|builds brand|
|individual|encourage people to|recognition|
|fundraisers|choose us as their|brings in vital funds|
||charity of choice|builds relationships with|
|||the community|





## Our 23-24 GOALS 

the past 12 months have been a very transformative period for bigmoose. we have forged ahead, developing robust systems, creating bespoke software solutions, and expanding both our core and therapist teams. 

we are now working on crafting a strategy that will guide our journey. 

every decision, every action, and every initiative is fueled by the belief that our collective efforts can change lives and empower individuals to thrive. 

1 

2 

## continue our fundraising efforts 

save and change more lives 

while the success of project 1 million has been an incredible milestone, we have meticulously calculated and projected the financial requirements for the next five years. we recognise the substantial funding needed to sustain and expand our vital services, so we are actively exploring diverse avenues to generate the necessary resources. 

at the heart of our mission lies the people we serve. the impact we have already made is huge, yet our mission remains unfinished. there are still lives to be saved, stories to be rewritten. in q3 of 2022 we were averaging 25 referrals per month, in q1 of 2023 we now have an average of 40 referrals per month. the message is spreading which means we are reaching more people. 

3 

4 

## expand the brand 

## schools project 

we want bigmoose to be a household name. when people think of mental health or hear of someone needing help we want them to think 'bigmoose can help'. to make this happen we are continuing to market across social media, do more mainstream marketing and also expand our merchandise offer. 

our focus is to engage with more schools, amplifying the conversation surrounding mental health. as our referrals increase, we are seeing a surge in young individuals seeking assistance. the mounting pressure on today's youth, coupled with the influence of social media, has shown that our presence in  schools is needed. we want to educate and empower young people. 



## achievements highlights 2022-2023 

## project 1 million 

we successfully completed project 1 million on 2nd may 2023! a huge moment for us all. 


## ten-y-fan 

this year we took on a new challenge - ten-y-fan is 10 times up and down pen-y-fan, the highest mountain in south wales. we had over 100 climbers take part and raise over £35,000. 

## we visited 10 downing street 


we were recognised as 'points of light' which is a government initiative that recognises outstanding individual people who are making a change in their community. 

## **READ MORE** 

## cardiff life awards 

we won the cardiff life award for 'charity of the year'. the competition was extremely tough and we were delighted to walk out with the trophy! 


## 100 change makers 

we were recognised on the future generations change maker 100 list. to celebrate and recognise some of the work protecting wales, the officer for future generations captured a snapshot of this movement for change, and chose 100 people/initiatives that are good examples of this, and we were chosen! 



## testimonials FROM GRADUATES 

- h o 

thank you, i feel incredibly grateful to be able to access therapy. the cost/ worry of not finding a suitable practitioner was a barrier for me and bigmoose makes therapy accessible for people. I now have the tools to implement and continue moving forward. 

thank you. you literally saved me 

- m w 

life changing. thank you so much. forever grateful. 

- l b 



## significant activities: 

- 1.organising a range of fundraising events aimed at raising both funds and awareness for bigmoose. 

- 2.actively participating in external events suchactively participating in external events such as the cardiff half marathon and the why we run multi-day ultramarathon, where bigmoose was chosen as the designated 

- TRUSTEE 

   - 2.actively participating in external events suchactively participating in external events such as the cardiff half marathon and the why we run multi-day ultramarathon, where bigmoose was chosen as the designated charity, contributing to fundraising and increased awareness. 

## REPORT 

- 3.securing funded office spaces to facilitate the expansion and advancement of bigmoose, resulting in a workforce growth of three individuals, and the ability to run onsite therapy on our own premises. 

- 4.the essence of 2022 was all based around aiming to raise £1,000,000 as a part of project 1 million. 

## for the year ended 31st july 2023 

the trustees present their report with the financial statements of the charity for the year ended 31st july 2023 the trustees have adopted the provisions of accounting and reporting by charities: statement of recommended practice applicable to charities preparing their accounts in accordance with the financial reporting standard applicable in the uk and republic of ireland (frs 102) (effective 1 january 2019). 

achievement and performance: charitable activities: 

entering 2023, bigmoose continued its unwavering commitment to early and timely therapy interventions. to date, we've celebrated the successful completion of therapy by 334 individuals, and 27 people have openly shared that, were it not for our intervention, they were on the path to suicide. a highlight of the year was the completion of project 1 million, supported by remarkable events like ten-y-fan, where participants pledged £35,000 in support of our mission. bigmoose also gained significant recognition throughout the year, such as being honoured as 'points of light' at 10 downing street, winning the prestigious cardiff life award for 'charity of the year' and earning a place on the esteemed future generations change maker 100 list. the bigmoose focus continues to be helping people with their mental health to ultimately prevent suicide and reduce homelessness, whilst looking forward to how we can continue to grow and develop as a charity. 

## objectives and activities: 

objectives and aims: 

the relief of hardship and distress for people in the uk and such other places as may seem appropriate by: 

- 1.providing personalised therapy and early intervention to support individuals in managing their mental health and preventing suicide. 

- 2.facilitating the rehabilitation of individuals facing challenges due to youth, age, illness, disabilities, financial hardship, or other social disadvantages, including homelessness. this is achieved through the provision of education, training, and employment opportunities, aimed at nurturing their skills for future employment. 

- 3.raising public awareness about mental health, suicide prevention, and homelessness through training and charitable initiatives approved by our trustees. 



## TRUSTEE 

# REPORT 

for the year ended 31st july 2023 

however, the funding available for such services is becoming increasingly competitive. recognising the urgency of this situation, we have redirected additional resources to address this challenge. a focus has been directed to securing funding, especially in light of the expanding number of monthly referrals we are receiving, having grown from receiving 20 referrals in january 2022 to receiving 74 referrals in july 2023. 

these challenges are shaping our strategic decisions and daily operations. however, we are dedicated to remaining proactive and adaptable. by continually evaluating our processes, strengthening our capacity, and putting emphasis on acquiring funding, we aim to navigate these challenges while staying true to our mission of providing essential mental health support to those in need. 

## financial review: 

currently, we are navigating a couple of significant challenges that are shaping our operational landscape. one of the key obstacles we are encountering comes from our increasing recognition within the charity and public sector community. this recognition has led to mental health charities and other large organisations referring individuals to us for mental health support. 

while this acknowledgment underscores our credibility and reliability within the mental health field, it also presents the potential for an influx of referrals from already well-funded bodies. 

in response to this challenge, we have proactively implemented measures to manage these additional referrals such as expanding our pool of therapists and streamlining our software. we saw early on that this situation could evolve into a more significant challenge, and we are committed to ensuring that our ability to provide quality mental health support remains firm. 

another significant challenge we are currently finding with the escalating mental health crisis is an increase in demand for mental health support services. 

## principle funding: 

at bigmoose, one of our main sources of funding lies in building a network of individual fundraisers. we believe in building connections and caring about everyone in our community. this approach enables us to forge long lasting connections within our community, ensuring loyal support that lasts for years to come. 

it is with immense pride that we share the remarkable achievement where individual fundraisers contributed to nearly 50% of money raised for project 1 million. 

in addition to these individual efforts, we also receive funding from the following sources: 

- 1.the lotto community fund 

- 2.the oakdale trust 

- 3.the valour foundation 

moving into late 2023/2024, our strategic vision involves deepening our collaborations with businesses and schools. this initiative aims to expand our fundraising reach, allowing us to connect with a broader audience and extend our support to even more individuals in need. 



while this has positively contributed to brand awareness, it has also presented potential challenges due to a potential influx of referrals. the more referrals we get from larger organisations could be detrimental to us as a small charity. we are trying to mitigate this by putting measures in place. we have expanded our therapist pool to ensure coverage for specialised areas. given the TRUSTEE 

we have expanded our therapist pool to ensure coverage for specialised areas. given the growing demand for mental health support, we are committed to avoiding waiting lists. our priority is maintaining a response time within 24 hours and facilitating therapist appointments asap. 

# REPORT 

in light of this year's experiences, we acknowledge the dual nature of heightened recognition, which can lead to both opportunities and challenges. consequently, we have undertaken proactive measures to support scalability while preserving service quality. this insight will inform our strategic approach moving forward, ensuring that growth aligns with our mission while upholding operational excellence. 

for the year ended 31st july 2023 

## planning for the future: 

as we move into another year of fundraising, expanding our team, helping more people and growing the charity we have summarised our key focuses as: 

## structure, governance and management: 

- continuing to grow our therapy reach, aiming for an increase of monthly referrals. 

- continuing outreach and grow awareness through multiple events including: 

at bigmoose, we prioritise simplicity in our operational approach to prevent unnecessary complexity in managing our charity's affairs. our management structure comprises: 

- cardiff half 2023 and 2024 - aiming for 120 

- runners per year 

- our inaugaral wing walking event - aiming to sell out one day of 20 wing walkers an abseil event 

launching our own running event 

- begin working with more schools to educate 

and provide support to young people. - continue to develop our own bespoke built software to enhance our day to day operations - train a member of the team to deliver mental health training so we can help to educate more people to ‘spot the signs’ of mental health. 

## lessons learnt during this year: 

this year, we have observed an increased recognition and engagement from larger charitable organisations. 

chairs of trustees: bethan lee 

- ceo: jeffrey smith 

- coo: chloe smith 

in our decision-making processes as a board of trustees, we maintain a strong collaborative relationship with the charity's ceo and coo. we work in close partnership to maximise the charity's effectiveness in achieving its goals. 

the trustees are responsible for making decisions in several key areas, including: 

personnel: this includes decisions related to new hires and the approval of salary requests from the ceo. 

- funding: we exercise thorough due diligence to safeguard the charity's financial wellbeing, ensuring that funding decisions are made with the utmost care. 



## TRUSTEE 

# REPORT 

## for the year ended 31st july 2023 

- approving and authorising new fundraising events 

- policies and procedures: we oversee the establishment and review of policies and procedures to maintain the highest standards of operation and governance. 

- fundraising strategies: we are actively involved in shaping the charity's fundraising strategies, such as our 2023/2024 objective of expanding into face-to-face fundraising. 

through these measures and our collaborative approach, we aim to steer the charity toward its objectives while maintaining transparency, efficiency, and a focus on our mission. ultimately, as trustees, our collaboration with the senior management team is dedicated to the assurance that our goals and objectives are effectively realised. 

## pay structures: 

our aspiration is to operate as a lean charity, minimising excessive expenditures. as part of our commitment to fiscal responsibility, we are participants in a government initiative that provides us with complimentary office space for our team and a monthly allowance of £500 for electricity and water expenses. 

when deciding on salaries, we strive to strike a balance that ensures fair salaries that are sufficiently attractive to attract exceptional team members while remaining economical enough to maximise funds directed towards our cause. 

each member of our team possesses a welldefined role and objective, driven by a deep sense of purpose aligned with the mission and objectives of our charity. 

## onboarding our trustees: 

our management structure plays a vital role in advising on the structure of our board of trustees. we place great emphasis on assembling a diverse and well-rounded group of individuals, each contributing their unique skills and experiences to enhance our team's effectiveness. 

trustee onboarding is a structured process designed to facilitate a seamless transition into their roles. it begins with a one-on-one conversation with the chair, followed by meetings with our ceo and coo. subsequently, new trustees are invited to their initial meeting to observe and become acquainted with our operations. 

to ensure alignment with our principles and policies, we require all trustees to familiarise themselves with essential documents, including our policies, constitution, and a comprehensive trustee onboarding document. this document encompasses: 

- 1.introduction to bigmoose: providing an overview of our history and purpose. 

- 2.key values and missions explained: explaining our core values and the mission that drives our work. 

- 3.financial overview: offering insights into our financial structure, budgets, and fiscal responsibilities. 

- 4.role and expectations of a trustee: clarifying the roles, responsibilities, and ethical expectations of trustees. 

- 5.key contacts: highlighting important contacts within the organisation for ease of communication. 

we believe that this comprehensive onboarding process equips our trustees with the knowledge and context they need to make meaningful contributions to our mission. 



## reference and administrative details: 

jeffrey smith - ceo chloe smith - coo 

## structure, governance and management 

governing document: the charity is controlled by its governing document, a deed of trust and constitutes an unincorporated charity. 

## reference and administrative details 

registered charity number: 1179222 

## principal address 

4-5 frederick street cardiff south glamorgan cf10 2db 

## trustees 

t jenner b lee o smith j sin s western 

## independent examiner 

green & co chartered certified accountants pembroke house llantarnam park way cwmbran torfaen np44 3au 

approved by the order of the board of trustees on 31st august 2023 and signed on its behalf by: 


b lee – chair of trustees 

