**Company registration number 08182188 (England and Wales) Charity registration number 1178361 (England and Wales)** 

# **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 AUGUST 2025** 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **LEGAL AND ADMINISTRATIVE INFORMATION** 

|**Trustees**|Dr A J Annear||
|---|---|---|
||Dr R Clayton||
||Dr M Carey||
||Dr S Baillie||
||Ms R E Hind|(Appointed 20 January 2025)|
||Mrs J F Rees|(Appointed 23 February 2026)|
||Mrs L J Flannery|(Appointed 24 February 2026)|
||Mrs C H Lowry|(Appointed 16 February 2026)|
||Ms S R Codd|(Appointed 9 February 2026)|
||Dr A M Latham|(Appointed 14 July 2025)|
|**Country of incorporation**|United Kingdom|08182188|
||(England and Wales)||
|**Charity registration**|England and Wales|1178361|
|**Registered office**|124 City Road||
||London||
||EC1V 2NX||
|**Independent examiner**|Moore (South) LLP||
||33 The Clarendon Centre||
||Salisbury Business Park||
||Dairy Meadow Lane||
||Salisbury||
||Wiltshire||
||SP1 2TJ||
|**Accountants**|Moore (South) LLP||
||33 The Clarendon Centre||
||Salisbury Business Park||
||Dairy Meadow Lane||
||Salisbury||
||Wiltshire||
||SP1 2TJ||





## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **CONTENTS** 

||**Page**|
|---|---|
|Chairman's statement|1|
|Trustees' report|2 - 7|
|Independent examiner's report|8|
|Statement of financial activities|9|
|Balance sheet|10|
|Notes to the financial statements|11 - 19|





## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **CHAIRMAN'S STATEMENT** 

## _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

This was a year in which AVIGuk managed the surge in training from the year before as Trainees under the Best Start for Life (BSFL) Commission as well as those commissioned by NHSE for Perinatal services across the country, worked their way through their training requirements. The corresponding challenges for the association were focused on maintaining our growth, prudent management of financial resources and honing systems to support the surge in training numbers. For example, there was a threefold increase in the number of Mid-Point Reviews attended this year, as the BSFL practitioners in training made excellent progress towards eventual qualification in VIG. This represented an excellent opportunity for the Association to deliver on its plan to bring point reviews and Final accreditation events ‘in-house’, but this has been a complex task for the training team, who have delivered magnificently and even further refined systems that were already working well. 

Because the increase in VIG trainees brought with it a corresponding increase in membership income, the Association had an opportunity this year to undertake a significantly enhanced range of development work. For example, the recently appointed VIG Research Coordinator has created a Publishing Advisory Group to support members to contribute to the growing research on VIG as well as collating an accessible resource of research papers and conference presentations supporting the Value of VIG. There was also a further round of development to the VIG Data Collection System (VIG- SDS), moving the system to a new platform and improving the Portal so that services can more easily retrieve their data as well as providing training for members on how to enter data. 

It has been a time of renewal amongst the Board itself, as three new members joined to support our work, in anticipation of four Board members retiring from their role in 2026. As one of those members reaching the end of their term, this will be the final Annual report I will write, and it is very satisfying to have been involved in another successful year for the Association. 

Dr M Carey **Chairman** 

Date: 15 May 2026 

- 1 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

The Trustees present their report and financial statements for the year ended 31 August 2025. 

The charity is also known as AVIGuk. 

The financial statements have been prepared in accordance with the accounting policies set out in note 1 to the financial statements and comply with the charity's governing document, the Companies Act 2006 and “Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)” (as amended for accounting periods commencing from 1 January 2019). 

## **Structure, governance and management** 

The charity is controlled by its governing document, the Memorandum and Articles incorporated 20 June 2012 and the latest amendments by special resolution on 9 November 2021, and constitutes a limited company, limited by guarantee, as defined by the Companies Act 2006. 

The Trustees, who are also the directors for the purpose of company law, and who served during the year and up to the date of signature of the financial statements were: 

Dr A C Greene (Resigned 20 January 2025) Dr A J Annear Dr R Clayton Dr M Carey Dr S Baillie Ms R E Hind (Appointed 20 January 2025) Mrs J F Rees (Appointed 23 February 2026) Mrs L J Flannery (Appointed 24 February 2026) Mrs C H Lowry (Appointed 16 February 2026) Ms S R Codd (Appointed 9 February 2026) Dr A M Latham (Appointed 14 July 2025) 

AVIGuk is a Charity regulated by the Charities Commission. All Charities are required to maintain a Board of Trustees. The board is made up of volunteers and its responsibilities include; setting the overall strategy for AVIGuk, making sure AVIGuk fulfils its legal responsibilities, maintaining high standards of internal governance and holding the Chief Executive Officers (CEOs) and other employed staff to account. 

To support these aims the Board of Trustees meet a minimum of 6 times a year.  The board also arranges additional meetings for specific purposes (recent meetings have focused on reviewing the AVIGuk Risk register and discussing a revised Strategic plan for AVIGuk). In addition the Board have an away day once a year, which affords time to explore topics in greater depth. 

In contrast to the Board of Trustees, the CEOs are employees of AVIGuk. They manage all the other employed staff and are responsible for the day-to-day running of the organization. The CEOs and the Chair of the Board meet regularly to ensure alignment. 

None of the Trustees has any beneficial interest in the company. All of the Trustees are members of the company and guarantee to contribute £10 in the event of a winding up. 

The trustees regularly review the structure, size and composition of the board, with the object of having a membership of varied experience that is able to offer help and advice. 

All trustees receive structured induction and ongoing development to ensure they are equipped to discharge their duties effectively. This includes understanding the charity’s purposes, governance arrangements and financial framework. 

- 2 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

## **Objectives and activities** 

The charity's objects are to advance the education and skills of using the method of 'Video Interaction Guidance'. 

The policies adopted in furtherance of these objects are: 

The promotion of social inclusion for the public benefit by relieving the needs of those people who are 'socially excluded' and assisting them to integrate into society in such ways as the charity thinks fit including by: 

1) advancing the education and skills development of the public in attuned dialogue, mentalisation and active problem-solving through the method of video interaction guidance, especially where people are having difficulty in establishing and maintaining satisfying and effective communication with others. 

2) promoting the continuing professional development of the 'helping professions' in attuned dialogue, mentalisation and active problem-solving through the method of video interaction guidance. 

3) providing training materials for the continuing professional development of the 'helping professions' in the use of video interaction guidance. 

4) providing an accreditation system for the continuing professional development of the 'helping professions' in the use of video interaction guidance. 

5) maintaining a register of all accredited practitioners and supervisors in the use of video interaction guidance. 

6) ensuring that ethical standards and competent practice are maintained by those who train the 'helping professions' in the use of video interaction guidance. 

For the purpose of this clause 'socially excluded' means being excluded from society, or parts of society, as a result of one or more of the following factors: unemployment; financial hardship; youth or old age; ill health (physical or mental); substance abuse or dependency including alcohol and drugs; discrimination on the grounds of sex, race, disability, ethnic origin, religion, belief, creed, sexual orientation or gender re-assignment; poor educational or skills attainment; relationship and family breakdown; poor housing (that is housing that does not meet basic habitable standards; crime (either as a victim of crime or as an offender rehabilitating into society). 

There has been no change in these during the year. 

The Trustees have paid due regard to guidance issued by the Charity Commission in deciding what activities the charity should undertake. 

- 3 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

## _Activities_ 

## **Mission and Vision** 

AVIGuk is a small but growing Charity with the ultimate goal of promoting social inclusion through the development, dissemination and regulation of Video Interaction guidance in the UK. 

## **The Need for our Work** 

VIG is a powerful, short, inexpensive, respectful approach to promoting relational attunement between people. It has an excellent evidence base and it is so encouraging to see more practitioners train and make progress in the method this year. However, as reported previously, the method is underutilised in so many different fields, and AVIGuk has a clear role in further promoting and dissemination so that more people can benefit from the extraordinary improvements this method can bring about. 

## **Current Focus** 

Last year’s activity was strongly aligned with AVIGuk’s strategic plan. That plan took us to the end of 2025 and throughout the year the Board were consulting and exploring the shape and content of the next plan. We’re excited to set out here, the priorities we would like to see as the focus for the next 3 years. The overarching goal is to consolidate our recent rapid growth and ensure VIG’s recognition as an evidence-based, effective intervention. The Board proposes five strategic priorities: 

**Priority 1 – EDI:** AVIGuk will embed EDI across governance, training and operations, re-establishing its advisory group, improving inclusivity in training, and integrating monitoring systems such as bursary schemes and data analysis. 

**Priority 2 – Communication:** As membership expands, AVIGuk will strengthen transparency, develop mechanisms for member feedback, and improve satisfaction through effective communication between the Board, staff and members. 

**Priority 3 – Promotion of VIG:** Building on national training initiatives, AVIGuk will expand the research base to new populations and contexts, strengthen data collection, and advocate for VIG’s effectiveness across influential professional and policy settings. 

**Priority 4 – Financial Management:** To ensure sustainability, AVIGuk will review its funding model, enhance financial oversight, involve trustees in budgetary planning, and crate a secure financial future for the Association. 

**Priority 5 – Training and CPD:** AVIGuk will further enhance accreditation systems, support supervisors, promote timely trainee progression, encourage CPD participation, and ensure inclusivity within all training routes. With robust governance, strong partnerships, financial stability, and an advanced digital learning platform, AVIGuk is well-positioned to achieve these goals, but we will need your continued support and active involvement as a member, partner or stakeholder. 

- 4 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

## **Achievements and performance Key Statistics:** 

## Training Numbers 

- **470** practitioners completed an initial training course in VIG this year and **458** of those practitioners enrolled on the Supervised Practice Course on our Learning Platform. The gap between these two numbers is the smallest it has ever been.  This was due to more practitioners attending ITCs already with funding in place to continue to Practitioner Training 

- However overall ITC numbers are down from 2023-4 when **760** completed the Training 

- There were **306** Midpoint reviews and **109** Accreditations in 2024-25, this represents is a threefold increase in Midpoints and a doubling of Accreditations from the year before. 

- In contrast, the number of practitioners achieving Advanced Practitioner stage was down on the year before, as were the numbers of Trainee Supervisors reaching accreditation. Overall the numbers of qualified VIG Practitioners starting to train as supervisors remained stable, but the numbers for both Advanced Practitioners and Supervisors are low and this is a spur for AVIGuk to explore how better to support progression within the method. 

## CPD numbers 

- There was no Conference held during this reporting period, but over **700** practitioners attended **9** separate ‘Lunchtime Live’ events, which disseminated topics form the Blackpool Conference Workshops 

- **30** Practitioners attended 

- **3** separate AVIGuk Training Courses were offered: _From the Problem to the Helping Question_ , **10** learners, _SDS Masterclass (for working towards Advanced Practitioner),_ **19** learners, _SDSS Masterclass (for working towards Supervisor)_ , **3** learners attended 

- Supervisors and Practitioner monthly drop-ins have been well-attended and the Training Team have been able to respond to feedback to improve the learning platform 

## **Transparency and Accountability:** 

AVIGuk complies with UK Charity Laws and all relevant regulations. We file an annual report and accounts to the Charities Commission and Companies House. 

AVIGuk works with a specialist accountancy firm who offer advice to charities through a management report. 

The Board of Trustees has also commissioned an EDI advisory group (previously called AREDI) to offer consultation advice and strategic direction to the way we ensure EDI is at the heart of what we do. 

AVIGuk is also committed to hearing from its members (the Supervisors and practitioners who are learning or already qualified in VIG). We do this through various formal and informal channels. 

These multiple sources of feedback inform the way the organisation is run and the way that future activities are carried out. 

## **Risk Management:** 

The charity's trustees have ultimate responsibility for risk and consequently we regularly review and assess the risks faced by AVIGuk in all areas of its work. We proactively plan for the management of those risks and use a risk register to help us track and evaluate risks. 

- 5 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

## **Financial review** 

The Association’s total income for 2024-25 was £158,285, down from £307,693 the previous year as the bonus due to the Best Start for Life (BSfL) project worked its way through.  This bonus enabled the association to put aside £130,000 to cover the expected costs of providing mid-point reviews and accreditations to the BSfL trainees.  It also enabled the create of financial reserves and to invest funds in revising our training programmes.  The income was made up as follows: 

Sales of Cardiff Conference tickets £26,000 which was held after the year end in October 2025 and the income will be included in the 2026 accounts.  Although this is lower than for the reported Blackpool conference income in 2023-24, this is an artefact due to the income for the Cardiff conference being partly in the 25-26 year. 

## Membership subscription income is stable at approximately £18,000. 

Sale of Courses at £133,000, is down from £240,000 last year, again the reflecting the fact that the BSfL project had completed its recruitment phase. 

The total expenditure of AVIGuk this year stood at £214,000.  There are three areas of expenditure which together comprise 95% of the total. 

Payroll was £108,298 which is a substantial increase from previous levels.  The increase is mainly due to extra administration costs of managing courses in-house and the investment in improvements to the learning platform and website. 

Payments to supervisors carrying out teaching and assessment on in-house courses was £67,440. 

The cost of online systems (learning platform, website etc.) was £25,144. 

Taking our income and expenditure together, the Association made a loss over the year of £55,702.  At the end of the financial year, the Association’s net assets stood at £154,374. 

The budget for 2025-26 also anticipates a trading loss (of around £25,000) which should be comfortably met from our reserves.  The Association is aiming to be in balance in 2026-27. 

## Reserves policy 

The Trustees aim is to maintain Unrestricted Funds reserves, at a level that will allow the charity to weather fluctuations in the level of operational activity and income.  This policy will develop further as the charity progresses. 

## **Risk management** 

The charity's trustees have ultimate responsibility for risk and consequently we regularly review and assess the risks faced by AVIGuk in all areas of its work. We proactively plan for the management of those risks and use a risk register to help us track and evaluate risks. 

- 6 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

## **Acknowledgements** 

As we draw this annual report to a close, as has become customary I’d like to take the opportunity to thank our Joint CEOs, Hilary Kennedy and David Gavine for their tireless energy effort and enthusiasm, more than ever we would be lost without them. 

I’d also like to offer special thanks Helen Gibson and the Training and Development team who have provided the basis for so many of the improvements in the way we teach, supervise learn and share this extraordinary method, always staying within the values of VIG. 

I’d also like to thank the Events team, who are such an asset to the association and consistently create successful and joyful events. 

I’d also like to Thank my fellow members of the Board, who give their time for free to make sure the charitable purpose of AVIGuk is always at the centre of what we do, this year four Board members will complete their terms, and can do so having helped ensure the continued success of an essential organisation. 

I’d also like to thank the numerous members of staff who carry out essential back room roles and functions for us, always ensuring we serve our members to the best of our ability. 

Finally, I’d like to thank all the VIG Practitioners (in training and qualified), Supervisors and Trainers who are the people that best represent the Method of VIG and are sharing that contagious enthusiasm with every interaction they have. 

The Trustees' report was approved by the Board of Trustees. 

Dr M Carey **Trustee** 

15 May 2026 

- 7 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **INDEPENDENT EXAMINER'S REPORT** 

## **TO THE TRUSTEES OF ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

I report to the  Trustees on my examination of the financial statements of Association for Video Interaction Guidance UK (the charity) for the year ended 31 August 2025. 

## **Responsibilities and basis of report** 

As the Trustees of the charity (and also its directors for the purposes of company law), you are responsible for the preparation of the financial statements in accordance with the requirements of the Companies Act 2006. 

Having satisfied myself that the financial statements of the charity are not required to be audited under Part 16 of the Companies Act 2006 and are eligible for independent examination, I report in respect of my examination of the charity’s financial statements carried out under section 145 of the Charities Act 2011. In carrying out my examination I have followed the Directions given by the Charity Commission under section 145(5)(b) of the Charities Act 2011. 

## **Independent examiner's statement** 

I have completed my examination. I confirm that no matters have come to my attention in connection with the examination giving me cause to believe that in any material respect: 

- 1 accounting records were not kept in respect of the charity as required by section 386 of the Companies Act 2006. 

- 2 the financial statements do not accord with those records; or 

- 3 the financial statements do not comply with the accounting requirements of section 396 of the Companies Act 2006 other than any requirement that the financial statements give a true and fair view, which is not a matter considered as part of an independent examination; or 

- 4 the financial statements have not been prepared in accordance with the methods and principles of the Statement of Recommended Practice for accounting and reporting by charities applicable to charities preparing their financial statements in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102). 

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the financial statements to be reached. 

## **Robert MacDonald Moore (South) LLP** 

33 The Clarendon Centre Salisbury Business Park Dairy Meadow Lane Salisbury Wiltshire SP1 2TJ 

Dated: 18 May 2026 

- 8 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **STATEMENT OF FINANCIAL ACTIVITIES** 

## **(INCLUDING INCOME AND EXPENDITURE ACCOUNT)** 

## _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

|**Unrestricted**<br>**Restricted**<br>**funds**<br>**funds**<br>**2025**<br>**2025**<br>**Notes**<br>**£**<br>**£**<br>**Income from:**<br>Donations and legacies<br>**2**<br>122<br>-<br>Charitable activities<br>**3**<br>151,932<br>-<br>Investments<br>**4**<br>6,231<br>-<br>**Total income**<br>158,285<br>-<br>**Expenditure on:**<br>Charitable activities<br>**5**<br>211,172<br>2,816<br>**Total expenditure**<br>211,172<br>2,816<br>**Net income/(expenditure) and**<br>**movement in funds**<br>(52,887)<br>(2,816)<br>**Reconciliation of funds:**<br>Fund balances at 1 September<br>2024<br>183,416<br>26,660<br>**Fund balances at 31 August**<br>**2025**<br>130,529<br>23,844|**Total**<br>**Unrestricted**<br>**Restricted**<br>**funds**<br>**funds**<br>**2025**<br>**2024**<br>**2024**<br>**£**<br>**£**<br>**£**<br>122<br>131<br>-<br>151,932<br>306,623<br>-<br>6,231<br>939<br>-<br>158,285<br>307,693<br>-<br>213,988<br>182,317<br>443<br>213,988<br>182,317<br>443<br>(55,703)<br>125,376<br>(443)<br>210,076<br>58,040<br>27,103<br>154,373<br>183,416<br>26,660|**Total**<br>**2024**<br>**£**<br>131<br>306,623<br>939|
|---|---|---|
|||307,693<br>182,760|
|||182,760|
|||124,933<br>85,143|
|||210,076|



The statement of financial activities includes all gains and losses recognised in the year. All income and expenditure derive from continuing activities. 

- 9 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **BALANCE SHEET** 

## _**AS AT 31 AUGUST 2025**_ 

|**Notes**<br>**Fixed assets**<br>Intangible assets<br>**11**<br>**Current assets**<br>Debtors<br>**12**<br>Cash at bank and in hand<br>**Creditors: amounts falling due within**<br>**one year**<br>**13**<br>**Net current assets**<br>**Total assets less current liabilities**<br>**The funds of the charity**<br>Restricted income funds<br>**16**<br>Unrestricted funds<br>**17**|**2025**<br>**£**<br>24,888<br>196,377<br>221,265<br>(66,892)|**£**<br>-<br>154,373<br>154,373<br>23,844<br>130,529<br>154,373|**2024**<br>**£**<br>27,360<br>201,804<br>229,164<br>(19,418)|**£**<br>330<br>209,746|
|---|---|---|---|---|
|||||210,076|
|||||26,660<br>183,416|
|||||210,076|



The company is entitled to the exemption from the audit requirement contained in section 477 of the Companies Act 2006, for the year ended 31 August 2025. 

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements. 

The members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476. 

These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime. 

The financial statements were approved by the Trustees on 15 May 2026 

Dr M Carey **Trustee** 

- 10 - 



**ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **NOTES TO THE  FINANCIAL STATEMENTS** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

## **1 Accounting policies** 

## **Charity information** 

Association for Video Interaction Guidance UK is a private company limited by guarantee incorporated in England and Wales. The registered office is 124 City Road, London, EC1V 2NX. 

## **1.1 Accounting convention** 

The financial statements have been prepared in accordance with the charity's governing document,  the Companies Act 2006 and “Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)” (as amended for accounting periods commencing from 1 January 2019). The charity is a Public Benefit Entity as defined by FRS 102. 

The financial statements are prepared in sterling, which is the functional currency of the charity. Monetary amounts in these financial statements are rounded to the nearest £. 

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below. 

## **1.2 Going concern** 

At the time of approving the financial statements, the Trustees have a reasonable expectation that the charity has adequate resources to continue in operational existence for the foreseeable future. Thus the Trustees continue to adopt the going concern basis of accounting in preparing the financial statements. 

## **1.3 Charitable funds** 

Unrestricted funds are available for use at the discretion of the Trustees in furtherance of their charitable objectives. 

Restricted funds are subject to specific conditions by donors or grantors as to how they may be used. The purposes and uses of the restricted funds are set out in the notes to the financial statements. 

## **1.4 Income** 

Income is recognised when the charity is legally entitled to it after any performance conditions have been met, the amounts can be measured reliably, and it is probable that income will be received. 

Membership subscriptions and training income are recognised on receipt as they are considered non refundable. 

Conference income is recognised in the period in which they are performed and those not are carried forward to the next accounting period as deferred income. 

## **1.5 Expenditure** 

Expenditure is recognised on an accrual basis as a liability as incurred. 

Charitable expenditure comprises those costs incurred by the charity in the delivery of its activities.  It includes both costs that can be allocated directly to such activities and those costs of an indirect nature necessary to support them. 

Governance costs include those costs associated with meeting the constitutional and statutory requirements of the charity and include fees and costs linked to the strategic management of the charity. 

## **1.6 Intangible fixed assets other than goodwill** 

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses. 

- 11 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

## **1 Accounting policies** 

**(Continued)** 

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases: 

Software 

20% straight line 

## **1.7 Impairment of fixed assets** 

At each reporting end date, the charity reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). 

## **1.8 Cash and cash equivalents** 

Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities. 

## **1.9 Financial instruments** 

The charity has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments. 

Financial instruments are recognised in the charity's balance sheet when the charity becomes party to the contractual provisions of the instrument. 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously. 

## _**Basic financial assets**_ 

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised. 

## _**Basic financial liabilities**_ 

Basic financial liabilities, including creditors and bank loans are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised. 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method. 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of operations from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method. 

## _**Derecognition of financial liabilities**_ 

Financial liabilities are derecognised when the charity’s contractual obligations expire or are discharged or cancelled. 

## **1.10 Retirement benefits** 

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due. 

- 12 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

## **2 Income from donations and legacies** 

|||**Unrestricted**|**Unrestricted**|
|---|---|---|---|
|||**funds**|**funds**|
|||**2025**|**2024**|
|||**£**|**£**|
||Donations and gifts|122|131|
|**3**|**Income from charitable activities**|||
|||**Unrestricted**|**Unrestricted**|
|||**funds**|**funds**|
|||**2025**|**2024**|
|||**£**|**£**|
||Membership|18,533|20,281|
||Training|133,259|240,880|
||Conference|-|45,295|
||Other income|140|167|
|||151,932|306,623|
|**4**|**Income from investments**|||
|||**Unrestricted**|**Unrestricted**|
|||**funds**|**funds**|
|||**2025**|**2024**|
|||**£**|**£**|
||Interest receivable|6,231|939|



- 13 - 



**ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** 

## _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

## **5 Expenditure on charitable activities** 

|**Direct costs**<br>Staff costs<br>Depreciation and impairment<br>Executive team<br>Administration expenses<br>Training and event expenses<br>Teaching and assessment services<br>Finance adminstration<br>Software<br>General expenses<br>Insurance<br>Bank charges<br>Paypal charges<br>Research project expenses<br>Conference expenditure<br>**Share of support and governance costs (see note 6)**<br>Governance<br>**Analysis by fund**<br>Unrestricted funds<br>Restricted funds<br>**Support costs allocated to activities**<br>Governance costs<br>**Governance costs comprise:**<br>Accountancy|**2025**<br>**£**<br>108,298<br>330<br>-<br>1,324<br>67,440<br>4,210<br>-<br>25,145<br>2,311<br>355<br>203<br>592<br>-<br>-<br>210,208<br>3,780<br>213,988<br>211,172<br>2,816<br>213,988<br>**2025**<br>**£**<br>3,780<br>**2025**<br>**£**<br>3,780<br>3,780|**2024**<br>**£**<br>66,798<br>1,909<br>461<br>6,904<br>36,115<br>1,674<br>2,147<br>23,453<br>1,484<br>327<br>135<br>1,334<br>443<br>34,896|
|---|---|---|
|||178,080<br>4,680|
|||182,760|
|||182,317<br>443|
|||182,760|
|||**2024**<br>**£**<br>4,680|
|||**2024**<br>**£**<br>4,680|
|||4,680|



## **6 Support costs allocated to activities** 

- 14 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** 

## _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

|**7**|**Net movement in funds**|**2025**|**2024**|
|---|---|---|---|
|||**£**|**£**|
||The net movement in funds is stated after charging/(crediting):|||
||Amortisation of intangible assets|330|1,909|



## **8 Trustees** 

None of the Trustees (or any persons connected with them) received any remuneration or benefits from the charity during the year, in their capacity as Trustees. 

Five trustees (2024 - five) had expenses reimbursed totalling £1,324 (2024 - £625) for reimbursed travel and subsistence expenditure. 

## **9 Employees** 

The average monthly number of employees during the year was: 

|**Employment costs**<br>Wages and salaries<br>Other pension costs|**2025**<br>**Number**<br>11<br>**2025**<br>**£**<br>102,592<br>5,706<br>108,298|**2024**<br>**Number**<br>11|
|---|---|---|
|||**2024**<br>**£**<br>63,123<br>3,675|
|||66,798|



There were no employees whose annual remuneration was more than £60,000. 

## **10 Taxation** 

The charity is exempt from taxation on its activities because all its income is applied for charitable purposes. 

- 15 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

|**11**<br>**Intangible fixed assets**<br>**Cost**<br>At 1 September 2024 and 31 August 2025<br>**Amortisation and impairment**<br>At 1 September 2024<br>Amortisation charged for the year<br>At 31 August 2025<br>**Carrying amount**<br>At 31 August 2025<br>At 31 August 2024<br>**12**<br>**Debtors**<br>**Amounts falling due within one year:**<br>Trade debtors<br>Other debtors<br>Prepayments and accrued income<br>**13**<br>**Creditors: amounts falling due within one year**<br>**Notes**<br>Other taxation and social security<br>Deferred income<br>**14**<br>Trade creditors<br>Other creditors<br>Accruals|**Software**<br>**£**<br>9,526<br>9,196<br>330<br>9,526<br>-<br>330<br>**2025**<br>**2024**<br>**£**<br>**£**<br>12,919<br>18,424<br>40<br>-<br>11,929<br>8,936<br>24,888<br>27,360<br>**2025**<br>**2024**<br>**£**<br>**£**<br>1,882<br>1,091<br>25,823<br>-<br>14,810<br>-<br>21,377<br>14,427<br>3,000<br>3,900<br>66,892<br>19,418|**Software**<br>**£**<br>9,526<br>9,196<br>330<br>9,526<br>-<br>330<br>**2025**<br>**2024**<br>**£**<br>**£**<br>12,919<br>18,424<br>40<br>-<br>11,929<br>8,936<br>24,888<br>27,360<br>**2025**<br>**2024**<br>**£**<br>**£**<br>1,882<br>1,091<br>25,823<br>-<br>14,810<br>-<br>21,377<br>14,427<br>3,000<br>3,900<br>66,892<br>19,418|
|---|---|---|
|||9,196<br>330|
|||9,526|
|||-|
|||330|
|||**2024**<br>**£**<br>18,424<br>-<br>8,936|
|||27,360|
|||**2024**<br>**£**<br>1,091<br>-<br>-<br>14,427<br>3,900|
|||19,418|



|**14**|**Deferred income**|||
|---|---|---|---|
|||**2025**|**2024**|
|||**£**|**£**|
||Other deferred income|25,823|-|



Deferred income is included in the financial statements as follows: 

- 16 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

|**14**<br>**Deferred income**<br>Deferred income is included within:<br>Current liabilities<br>Movements in the year:<br>Deferred income at 1 September 2024<br>Resources deferred in the year<br>Deferred income at 31 August 2025<br>**15**<br>**Retirement benefit schemes**<br>**Defined contribution schemes**<br>Charge to profit or loss in respect of defined contribution schemes|**(Continued)**<br>**2025**<br>**2024**<br>**£**<br>**£**<br>25,823<br>-<br>**2025**<br>**2024**<br>**£**<br>**£**<br>-<br>-<br>25,823<br>-<br>25,823<br>-<br>**2025**<br>**2024**<br>**£**<br>**£**<br>5,706<br>3,675|**(Continued)**<br>**2025**<br>**2024**<br>**£**<br>**£**<br>25,823<br>-<br>**2025**<br>**2024**<br>**£**<br>**£**<br>-<br>-<br>25,823<br>-<br>25,823<br>-<br>**2025**<br>**2024**<br>**£**<br>**£**<br>5,706<br>3,675|
|---|---|---|
|||**2024**<br>**£**<br>-<br>-|
|||-|
|||**2024**<br>**£**<br>3,675|



The charity operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the charity in an independently administered fund. 

## **16 Restricted funds** 

The restricted funds of the charity comprise the unexpended balances of donations and grants held on trust subject to specific conditions by donors as to how they may be used. 

||**At 1**|**Resources**|**At 31 August**|
|---|---|---|---|
||**September**|**expended**|**2025**|
||**2024**|||
||**£**|**£**|**£**|
|Research: The VIG Data Collection System|26,660|(2,816)|23,844|
|**Previous year:**|**At 1**|**Resources**|**At 31 August**|
||**September**|**expended**|**2024**|
||**2023**|||
||**£**|**£**|**£**|
|Research: The VIG Data Collection System|27,103|(443)|26,660|



- 17 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

## **16 Restricted funds** 

## **(Continued)** 

AVIGuk are working to establish a national data collection system to collect Video Interaction Guidance (VIG) pre- and post- intervention data, with funding of a further £25,000 from The AIM Foundation. This involves the development of a platform for VIG practitioners to input data to contribute to the growing evidence base and support future commissioning. The pilot focuses on establishing and tailoring the platform to practitioners working with parents/carers and babies (in the 1001 critical days) with the intention to expand to other services and client groups in future. 

## **17 Unrestricted funds** 

The unrestricted funds of the charity comprise the unexpended balances of donations and grants which are not subject to specific conditions by donors and grantors as to how they may be used. These include designated funds which have been set aside out of unrestricted funds by the trustees for specific purposes. 

||**At 1**|**Incoming**|**Resources**|**At**|**31 August**|
|---|---|---|---|---|---|
||**September**|**resources**|**expended**||**2025**|
||**2024**|||||
||**£**|**£**|**£**||**£**|
|General funds|183,416|158,285|(211,172)||130,529|
|**Previous year:**|**At 1**|**Incoming**|**Resources**|**At**|**31 August**|
||**September**|**resources**|**expended**||**2024**|
||**2023**|||||
||**£**|**£**|**£**||**£**|
|General funds|58,040|307,693|(182,317)||183,416|
|**Analysis of net assets between funds**||||||
|||**Unrestricted**|**Restricted**||**Total**|
|||**funds**|**funds**|||
|||**2025**|**2025**||**2025**|
|||**£**|**£**||**£**|
|**At 31 August 2025:**||||||
|Current assets/(liabilities)||127,713|26,660||154,373|
|||127,713|26,660||154,373|
|**_Per balance sheet_**||130,529|23,844||154,373|
|**_Balance to allocate_**||2,816|(2,816)||-|



## **18 Analysis of net assets between funds** 

- 18 - 



## **ASSOCIATION FOR VIDEO INTERACTION GUIDANCE UK** 

## **NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)** _**FOR THE YEAR ENDED 31 AUGUST 2025**_ 

|**18**|**Analysis of net assets between funds**|||**(Continued)**|
|---|---|---|---|---|
|||**Unrestricted**|**Restricted**|**Total**|
|||**funds**|**funds**||
|||**2024**|**2024**|**2024**|
|||**£**|**£**|**£**|
||**At 31 August 2024:**||||
||Intangible fixed assets|330|-|330|
||Current assets/(liabilities)|183,086|26,660|209,746|
|||183,416|26,660|210,076|



## **19 Related party transactions** 

## **Transactions with related parties** 

During the year there were no related party transactions other than those noted in note 5 above. 

- 19 -