## **Trustees’ Annual Report for the period**
**From: 1/4/2024 Period start date To: 31/03/2025 Period end date**
**Charity name: Eastbourne Dementia Action Alliance**
**Charity registration number: 1177692**
## **Objectives and Activities**
||||
|---|---|---|
||SORP
reference||
|Summary of the purposes
of the charity as set out in
its governing document|Para 1.17|The relief of need and the promotion and
protection of good health among people living with
Dementia, their families and carers, by
undertaking initiatives to help to make Eastbourne
and the surrounding areas a dementia inclusive
and friendly community, in particular but not
exclusively, by listening and responding to the
lived experiences of people living with dementia
and through the provision of information,
workshops and awareness sessions that are
designed to ensure that people affected by
dementia feel understood and included and can
confidently contribute to community life; by
working in partnership with other organisations in
East Sussex and across the UK on projects which
aim to improve the capacity of communities to
support people living with Dementia.|
||||
|---|---|---|
|Summary of the main
activities in relation to those
purposes for the public
benefit, in particular, the
activities, projects or
services identified in the
accounts.|Para 1.17
and 1.19|The main activities of the charity in relation to our
purposes for the public benefit were as follows:
Here are the key points from the Eastbourne
Dementia Action Alliance annual report:
1) Continued to promote the Dementia Inclusive
Charter and held a Charter Network Meeting in
November of 2024.
2) Successfully partnered and supported Sea
DEEP, a growing peer-to-peer Dementia support
group whose membership grew from 14 to 17-22
regular attendees.
3) Maintained an active digital presence across
social media platforms with enhanced JustGiving
functionality added to the website. Successfully
Increased followers on our popular Facebook
page from 411 in April 2024 to 610 in March 2025.
4) Provided extensive signposting services
through multiple strategically placed information
stands at high-traffic locations including Tesco,
Asda, Morrison's, Hilliers, and Terminus Road a
prominent location in Eastbourne Town Centre.
5) Expanded community reach and renewed
Chamber of Commerce membership to strengthen
business connections.
6) Successfully collaborated with the Eastbourne
Dementia Club on the Arlington Bluebell Walk
charity day (114 visitors, raising £554). Working in
partnership gave us the opportunity to work
collaboratively with another charity, raise funds,
promote the work of the charity and signpost to
dementia services in the local area.
7) Engaged in advocacy work including
correspondence with NHS leadership regarding
mandatory dementia training at Eastbourne
District General Hospital and Conquest Hospital.|
Statement confirming Para 1.18 In planning activities for the year, the trustees whether the trustees have reviewed the guidance on public benefit issued by had regard to the guidance the Charity Commission at the trustees’ meetings issued by the Charity and ensured that all our charitable activities are Commission on public undertaken to further our charitable purposes for benefit the public benefit.
## **Additional information (optional)** You may choose to include further statements where relevant about:
||||
|---|---|---|
||SORP
reference||
|Policy on grant making|Para 1.38|N/A|
|Policy on social investment
including program related
investment|Para 1.38|N/A|
|Contribution made by
volunteers|Para 1.38|Our dedicated volunteer team, coordinated by
Trustee Jenny Eldridge, has continued to provide
invaluable support across our calendar of events.
Volunteers have significantly contributed to both
our fundraising efforts and public awareness
initiatives, supporting the Bluebell Walk and
information stands at supermarkets and shopping
centres. Their commitment has been instrumental
in expanding our community reach and advancing
our mission to create a dementia-friendly
Eastbourne.|
## **Achievements and Performance**
||||
|---|---|---|
||SORP
reference||
|Summary of
the main
achievements
of the charity,
identifying the
difference the
charity’s work
has made to
the
circumstances
of its
beneficiaries
and any wider
benefits to
society as a
whole.|Para 1.20|**Charter Project: Building a Dementia-Inclusive Community**
Our Dementia Inclusive Charter remains at the heart of our mission to
transform Eastbourne into a dementia-friendly community. We hosted
our Charter Network Meeting in November 2024, bringing together
our Charter members to share experiences and strengthen
partnerships. We continued our recruitment efforts, focusing on
engaging local businesses and organisations to sign our Charter and
make commitments to enhancing the lives of people living with
dementia.
Going forward we committed to focusing our efforts on specific
sectors such as hotels or travel, areas of the local economy that
come in to contact regularly with people living with Dementia,
encouraging organisations within specific sectors to engage with the
charter and improve their understanding of Dementia.
**Sea DEEP: Growing Peer Support and Community Impact**
The EDAA continued to support SEA DEEP a local peer to peer
Dementia support group, promoting the group at our various
information events and via our social media channels. The charity
also arranged an update to and funded a reprint of the popular SEA
DEEP leaflet.
Trustee Eddie Wood is a member of SEA DEEP as are charity
members Chris Maddocks and Heather Ritchie. Charity member
Ulrica Delaney also provides support to the group. The lived
experiences and insights of people living with Dementia remain
central to our mission to make Eastbourne more Dementia-Inclusive,
and our continued partnership with the SEA DEEP is the cornerstone,
ensuring that the activities of the charity meet the actual needs of
people living with Dementia in the local area.
The SEA DEEP group has continued to flourish, with membership
growing from 14 members in April 2024 to 17-22 regular attendees by
year end. The group now includes 11 people with dementia diagnosis
plus their carers/supporters.
Throughout the year, SEA DEEP members have benefited from visits
from various organisations that were interested in engaging with the
group. These included a fraud prevention talk from HSBC and a talk
on driving assessments and DVLA requirements. Sea DEEP also
contributed to the development of a training course on depression in
people living with dementia, built partnerships with Brighton Medical
for research involvement and with the EDGH Dementia Care Team.|
The group has also maintained its social connections through regular quarterly lunches at The Smugglers Inn, with 12 attendees at the October 2024 lunch. **Community Awareness, Public Engagement and Signposting** We continued to expand our signposting capabilities, serving as a vital bridge between people affected by Dementia and the local organisations offering support services. Understanding that navigating post-diagnosis support can be overwhelming, we've developed a comprehensive approach to make this journey more manageable through multiple channels: our website, social media platforms, information booklet, and community information stands. Our information booklet serves as a crucial resource, providing clear guidance for those recently diagnosed and their families. It includes comprehensive contact details for support organisations and practical steps for accessing help. To ensure this valuable information reaches those who need it most, we've established an extensive community outreach program through strategically placed information stands. Throughout 2024-2025, we maintained an active presence in the community through strategically placed information stands at hightraffic locations. In August, we held an information stand at a prominent location In Eastbourne Town Station (Terminus Road/ Bankers' Corner). In September 2024, we had a stand at Hilliers garden Centre which is a popular garden Centre with a high footfall. We also held information stands at supermarkets in October 2024 and November 2024, and at Tesco in February 2025. In June 2024, we produced updated Sea DEEP leaflets to ensure our information materials were current and accessible. **Partnership and Advocacy** Our commitment to collaborative partnerships remains fundamental to maximising our impact on the lives of people living with Dementia in Eastbourne. Throughout the year, we've strengthened existing relationships and forged new connections across our community. Following presentations by Nicola Burke and Claire Shimmons (Dementia Care Practitioners from Eastbourne District General Hospital and Conquest Hospital) in April 2024, we initiated correspondence with hospital leadership advocating for mandatory dementia training for all hospital staff. These advocacy efforts demonstrate our commitment to improving healthcare responses to people living with Dementia.
Our work throughout the year received strong support from MP Josh Babarinde, who volunteered at several of our events and helped us to promote the EDAA's mission in the community. We renewed our Chamber of Commerce membership in March 2025 to maintain and expand our business network connections, recognising the importance of engaging the business community in our mission. We continued to collaborate with the Eastbourne Dementia Club on the running of the Arlington Bluebell Walk charity day. This hugely successful event was a significant undertaking and required a lot of resources and volunteers for it to run successfully. Working in partnership enabled us to pool our resources and undertake something that as individual charities wouldn’t have been possible. These partnerships demonstrate our commitment to working collaboratively across Eastbourne, combining resources and expertise to better serve our community and enhance the lives of those affected by Dementia. **Fundraising Success** The Arlington Bluebell Walk in May 2024 proved highly successful, attracting 114 visitors and raising £554 for EDAA. We also held our Christmas Information Stall and Tombola at Langney Shopping Centre in December 2024. **Digital, Website and Social Media** Our digital infrastructure was enhanced in January 2025 with the addition of a new JustGiving button to the website, making online donations more accessible to supporters. We also continue to successfully promote our popular social media pages, our Eastbourne Dementia Action Alliance Facebook page which has become a source of valuable information about Dementia friendly support and activities grew its number of followers from 414 in April 2024 to 610 in April 2025. This growing digital footprint enables us to share timely information about dementia services, promote local events, and build a stronger, more connected community for those affected by dementia. Through our digital channels, we're able to extend our reach beyond traditional methods, ensuring that vital information and support resources are accessible to everyone who needs them.
## **Additional information (optional)** You may choose to include further statements where relevant about:
||||
|---|---|---|
|Achievements against
objectives set|Para 1.41|N/A|
|Performance of fundraising
activities against objectives
set|Para 1.41|N/A|
|Investment performance
against objectives|Para 1.41|N/A|
|Other||N/A|
## **Financial Review**
|**inancial Review**|||
|---|---|---|
||||
|Review of the charity’s
financial position at the end
of the period|Para 1.21|**Financial Overview 2024-25**
As of 31stof March 2025, the Eastbourne
Dementia Action Alliance maintained a
healthy financial position with a credit
balance of £18,238. Our financial
performance this year reflects both our
successful fundraising efforts and prudent
management of resources.
**Income and Donations**
The majority of our income for the 2024-25
financial year came from donations, totalling
£5,630, demonstrating continued strong
community support for our mission. Income
for the year overall decreased however
from £11,651 in 2023/24 to £7,843 in
2024/25 due to a drop in the overall
Donations received.
**Expenditure**
Our operational expenses increased from
£5438 in 2023/24 to £7252 in 2024/25
primarily due to higher administrative costs
of £3,357. This increase was largely
attributable to filling our coordinator position
which was vacant for much of 2023/24.
**Net Income**
Despite a drop in income and an increase in
expenditure prudent financial management
ensured that our overall financial position
was not impacted and our net income for
the year was £561.
The lack of administration support through
2023/24 and parts of 2024/25 had impacted
our ability to apply for relevant grants, and
we hoping to secure more grant funding
going forward now we have more stable
administrative support. We are also
exploring opportunities to partner with local
businesses to be their charity of the year.
Previous charity of the year partnerships
have significantly increased our donation
income.|
||||
|---|---|---|
|Statement explaining the
policy for holding reserves
stating why they are held|Para 1.22|The EDAA aims to maintain a financial
reserve equivalent to six months of
operating costs, ensuring operational
continuity in the event of unexpected
fundraising constraints.
We noted that Lloyds Bank reduced interest
rates effective December 3, 2024, in line
with a reduction in Bank of England base
rate, which will impact the interest earned.
The trustees continue to monitor the
financial position and ensure reserves are
maintained at an appropriate level to
support the charity's ongoing operations
and planned activities.|
|Amount of reserves held|Para 1.22|£18,238 cash at bank and in hand.|
|Reasons for holding zero
reserves|Para 1.22||
|Details of fund materially in
deficit|Para 1.24|None|
|Explanation of any
uncertainties about the
charity continuing as a going
concern|Para 1.23|None, we ring fence grant funding for
projects and aim to hold 6 months of
operational reserves on account. The
charity has very little fixed costs and is run
by volunteers. Most of our costs can be
terminated at short notice and we can
quickly scale back activities if there was any
concern about the charity continuing as a
going concern.|
**Additional information (optional)** You may choose to include further statements where relevant about:
||||
|---|---|---|
|The charity’s principal
sources of funds (including
any fundraising)|Para 1.47|Grants.
Donations at funerals.
Donations from the general-public at our
information events.
Funds raised from Charity of the Year
nominations.
Funds raised by sponsorship.|
|Investment policy and
objectives including any
social investment policy
adopted|Para 1.46|We do not have spare funds for
investments. If we did, they would be
ethical.|
||||
|---|---|---|
|A description of the principal
risks facing the charity|Para 1.46|Currently none|
|Other|||
## **Structure, Governance and Management**
||||
|---|---|---|
|Description of charity’s
trusts:|||
|Type of governing document
(trust deed, royal charter)|Para 1.25|Constitution|
|How is the charity
constituted?
(e.g unincorporated
association, CIO)|Para 1.25|Charitable Incorporated Organisation (CIO)
- Association|
|Trustee selection methods
including details of any
constitutional provisions e.g.
election to post or name of
any person or body entitled
to appoint one or more
trustees|Para 1.25|Trustees are either elected by the members
of the CIO at a general meeting or
appointed by the trustees.|
## **Additional information (optional)** You may choose to include further statements where relevant about:
||||
|---|---|---|
|Policies and procedures
adopted for the induction and
training of trustees|Para 1.51||
|The charity’s organisational
structure and any wider
network with which the
charity works|Para 1.51||
|Relationship with any related
parties|Para 1.51||
|Other|||
||||
**Reference and Administrative details**
|||
|---|---|
|Charity name|Eastbourne Dementia Action Alliance|
|Other name the charity uses|EDAA|
|Registered charity number|1177692|
|Charity’s principal address|C/O Home Instead Senior Care,
Unit E, Dittons Business Park,
Dittons Road
Polegate, East Sussex
BN26 6HY|
|||
**Names of the charity trustees who manage the charity**
||||||
|---|---|---|---|---|
||**Trustee name**|**Office (if any)**|**Dates acted if not for**
**whole year**|**Name of person (or body)**
**entitled to appoint trustee**
**(if any)**|
|1|Ian Cottrell|Chair|||
|2|Stephen Lloyd|Secretary|||
|3|Jenny Eldridge|Treasurer &
Volunteer
Coordinator|||
|4|Eddie Wood||||
|5|||||
|6|||||
|7|||||
|8|||||
|9|||||
|10|||||
|11|||||
|12|||||
|13|||||
|14|||||
|15|||||
|16|||||
|17|||||
|18|||||
|19|||||
|20|||||
– Corporate trustees names of the directors at the date the report was approved
**Director name**
Name of trustees holding title to property belonging to the charity
**Trustee name Dates acted if not for whole year**
## **Funds held as custodian trustees on behalf of others**
Description of the assets held in this capacity
Name and objects of the charity on whose behalf the assets are held and how this falls within the custodian charity’s objects
Details of arrangements for safe custody and segregation of such assets from the charity’s own assets
## **Additional information (optional)**
**Names and addresses of advisers (Optional information)**
**Type of Name Address adviser**
**Name of chief executive or names of senior staff members (Optional information)**
## **Exemptions from disclosure**
Reason for non-disclosure of key personnel details
## **Other optional information**
## **Declarations**
**The trustees declare that they have approved the trustees’ report above.**
**Signed on behalf of the charity’s trustees**
**Signature(s)** Jenny Theodora Eldridge **Full name(s)** Ian Greg Cottrell **Position (eg** Chair & Trustee Treasurer, Volunteer **Secretary, Chair, etc)** Coordinator and Trustee
**Date** 15th January 2026
## **Eastbourne Dementia Action Alliance**
**Company number: CE013629**
## **Eastbourne Dementia Action Alliance**
**Income and Expenditure Accounts For the year ended 31[st] March 2025 Charity Registration No: 1177692**
**Contents**
**Page**
## **Eastbourne Dementia Action Alliance**
|Trustees and other information|**1**|
|---|---|
|Trustees report|**2**|
|Statement of comprehensive income|**3**|
|Statement of financial position|**4**|
|Notes to the financial statements|**5 – 6**|
|Detailed income and expenditure statement|7|
## **Eastbourne Dementia Action Alliance**
## **Trustees and other information**
**Trustees** Mr Ian Cottrell Ms Jenny Eldridge Mr Stephen Lloyd Mr Edward Wood **Company Number** CE013629 **Business address** C/O Home Instead Senior Care, Unit E Dittons Business Park Polegate East Sussex BN26 6HY **Independent Examiner** Roger Steadman CIRAS Accounting Ltd 1 Stone Cross Farm Industrial Estate Laughton East Sussex BN8 6BN **Bankers** Lloyds Bank 1 Legg Street Chelmsford Essex CM1 1JS
**Page 1**
## **Eastbourne Dementia Action Alliance**
## **Trustees report Year ended 31[st] March 2025**
The trustees present their report and the unaudited financial statements of the company for the year ended 31[st] March 2025.
## **Trustees**
The trustees who served the charity during the year were as follows:
Mr Ian Cottrell Ms Jenny Eldridge Mr Stephen Lloyd Mr Edward Wood
The accounts have been prepared in accordance with the accounting policies which comply with the Charities Act 1993 and the Statement of Recommended Practice issued in March 2005.
This report was approved by the board of trustees on 23[rd] October 2025 and signed on behalf of the board by:
Mr Ian Cottrell Secretary
**Page 2**
## **Eastbourne Dementia Action Alliance**
## **Statement of comprehensive income Year ended 31[st] March 2025**
|**Note**
**Income**
Expenses
**Net income (expenditure) for the year**|**2025**
**£**
7,843
7,252
_______
591
_______|2024
£
11,651
5,438
_______
6,213
_______|
|---|---|---|
**Page 3**
## **Eastbourne Dementia Action Alliance**
## **Statement of financial position 31[st] March 2025**
|**Note**
**Current assets**
Cash at bank and in hand
**Creditors: amounts falling due**
**within one year**
**Net current assets**
**Total assets less current liabilities**
**Net assets**
**Unrestricted funds**|**2025**
**£**
**£**
18,238
_______
18,238
500
_______
17,738
_______
17,738
_______
17,738
_______
_______
17,738
|2024
£
£
17,647
_______
17,647
500
_______
17,147
_______
17,147
_______
17,147
_______
_______
17,147
|2024
£
£
17,647
_______
17,647
500
_______
17,147
_______
17,147
_______
17,147
_______
_______
17,147
|
|---|---|---|---|
||||_______
17,147
|
||||_______
17,147
|
||||_______
|
||||_______
17,147
|
These financial statements were approved by the board of trustees and authorised for issue on 20[th] December 2024, and are signed on behalf of the board by:
Mr Ian Cottrell Secretary
**Page 4**
## **Eastbourne Dementia Action Alliance**
## **Notes to the accounts Year ended 31[st] March 2025**
## **1. Changes in funds**
|**At 1 April 2023**
(Loss)/profit for the year
**Total comprehensive income for the year**
**At 31 March 2024 and 1 April 2024**
(Loss)/profit for the year
**Total comprehensive income for the year**
**At 31 March 2025**|10,934
6,213
_______
17,147
_______
17,147
591
_______
17,738
_______
17,738
|2,800
8,134
_______
10,934
_______
10,934
6,213
_______
17,147
_______
17,147
|
|---|---|---|
**Page 6**
## **Eastbourne Dementia Action Alliance**
**Notes to the accounts Year ended 31[st] March 2025**
## **2. Accounting policies**
## **Basis of preparation.**
The accounts have been prepared under the historical cost convention.
The accounts have been prepared in accordance with applicable accounting standards,
the Statement of Recommended Practice, “Accounting and Reporting for Charities”, issued in March 2005 and the Charities Act 2011.
**Page 6**
## **Eastbourne Dementia Action Alliance Detailed income and expenditure statement Year ended 31[st] March 2025**
|**Income**
Grants
Donations
Interest
**Expenditure**
Administration
Training
Insurance
Marketing
Travel
Accountancy fees
General expenses
**Net income (expenditure) for the year**|**2025**
**£**
2,000
5,630
213
_______
7,843
_______
3,357
-
521
2,953
29
-
392
_______
7,252
_______
591
_______|2024
£
290
11,241
120
_______
11,651
_______
2,189
-
471
2,423
31
-
324
_______
5,438
_______
6,213
_______|
|---|---|---|
**Page 7**
I report on the accounts of the charity for the year ended 31[st] March 2025, which are set out on pages 5 to 7.
## **Respective Responsibilities of Trustees and Examiner**
The charity’s trustees are responsible for the preparation of the accounts. The charity’s trustees consider that an audit is not required for this year under section 144(2) of the Charities Act 2011 (the 2011 Act) and that an independent examination is needed.
It is my responsibility to:
- (i) Examine the accounts under section 145 of the 2011 Act.
- (ii) To follow the procedures laid down in the general Directions given by the Charity Commission under section
- (iii) To state whether particular matters have come to my attention.
## **Basis of Independent Examiner’s Report**
My examination was carried out in accordance with the general directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the accounts presented with those records. It also includes consideration of any unusual items or disclosures in the accounts and seeking explanations from you as trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit and consequently no opinion is given as to whether the accounts present a ‘true and fair view’ and the report is limited to those matters set out in the statement below.
## **Independent Examiner’s Statement**
In connection with my examination, no matter has come to my attention which gives me reasonable cause to believe that in any material respect:
- (i) The accounting records were not kept in accordance with section 130 of the 2011 Act; or (ii) The accounts did not accord with the accounting records
- (iii) The accounts did not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reports) regulations 2008 other than any requirement that the accounts give a ‘true and fair’ view which is not a matter considered as part of an independent examination.
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
Roger Steadman CIRAS Accounting Ltd Unit 1 Stone Cross Industrial Park Lewes Road Laughton East Sussex BN8 6BN 23[rd] October 2025
**Page 8**