OpenCharities

This text was generated using OCR and may contain errors. Check the original PDF to see the document submitted to the regulator.

2024-03-31-accounts

Trustees’ Annual Report for the period

From: 1/4/2023 Period start date To: 31/03/2024 Period end date

Charity name: Eastbourne Dementia Action Alliance Charity registration number: 1177692

Objectives and Activities
SORP
reference
Summary of the purposes
of the charity as set out in
its governing document		 Para 1.17 The relief of need and the promotion and
protection of good health among people living with
Dementia, their families and carers, by
undertaking initiatives to help to make Eastbourne
and the surrounding areas a dementia inclusive
and friendly community, in particular but not
exclusively, by listening and responding to the
lived experiences of people living with dementia
and through the provision of information,
workshops and awareness sessions that are
designed to ensure that people affected by
dementia feel understood and included and can
confidently contribute to community life; by
working in partnership with other organisations in
East Sussex and across the UK on projects which
aim to improve the capacity of communities to
support people living with Dementia.
Summary of the main
activities in relation to those
purposes for the public
benefit, in particular, the
activities, projects or
services identified in the
accounts.		 Para 1.17
and 1.19		 The main activities of the charity in relation to our
purposes for the public benefit were as follows:
Here are the key points from the Eastbourne
Dementia Action Alliance annual report:
1) Continued to promote the Dementia
Inclusive Charter and hosted two Charter
networking events at St Wilfrid's Hospital
and Lansdowne Hotel.
2) Received funding from Sussex Community
Fund to support a dedicated charity
coordinator position.
3) Successfully partnered and supported SEA
DEEP, a growing peer-to-peer Dementia
support group whose members conduct
accessibility audits and provide expertise
to local organisations.
4) Maintained an active digital presence
across social media platforms, managed
by Ditzy Media, with over 1,000 combined
followers across Facebook, Instagram,
Twitter, and LinkedIn.
5) Provided extensive signposting services
through multiple channels including
strategically placed information stands at
high-traffic locations like healthcare
facilities, supermarkets, and shopping
centres.
6) Expanded community reach through
presentations at various forums and
attendance at business networking events.
7) Successfully collaborated on major events
including the Arlington Bluebell Walk
charity day and Airbourne International Air
Festival, supported by a more than 50%
increase in our volunteer base.

Statement confirming Para 1.18 In planning activities for the year, the trustees whether the trustees have reviewed the guidance on public benefit issued by had regard to the guidance the Charity Commission at the trustees’ meetings issued by the Charity and ensured that all our charitable activities are Commission on public undertaken to further our charitable purposes for benefit the public benefit.

Additional information (optional) You may choose to include further statements where relevant about:

SORP reference
Policy on grant making Para 1.38
Policy on social investment
including program related
investment		 Para 1.38
Contribution made by
volunteers		 Para 1.38 Our volunteer base has more than doubled
this year, growing from 40 to 87 dedicated
individuals. Under the leadership of Trustee
Jenny Eldridge, this engaged team has
provided invaluable support across our
calendar of events, significantly contributing
to both our fundraising efforts and public
awareness initiatives. Their commitment
has been instrumental in expanding our
community reach and advancing our
mission.
Other

Achievements and Performance

SORP refere nce

Summary of
the main
achievement
s of the
charity,
identifying
the
difference
the charity’s
work has
made to the
circumstance
s of its
beneficiaries
and any
wider
benefits to
society as a
whole.		 Para
1.20		 Charter Project: Building a Dementia-Inclusive Community
Our Dementia Inclusive Charter remains at the heart of our mission
to transform Eastbourne into a dementia-friendly community. We
recognize that creating meaningful change requires strong
partnerships with local businesses and organisations. When partners
sign our Charter, they make a powerful commitment to enhancing the
lives of people living with Dementia. This commitment includes
raising awareness, creating welcoming environments, and ensuring
their services and spaces are accessible to all – enabling people with
dementia to participate confidently in community life.
The Sussex Community Fund's generous grant continues to support
our work by funding a dedicated charity coordinator, who drives both
our daily operations and the advancement of the Charter initiative.
In the past year, we hosted two successful Charter networking
events. The first took place at St Wilfrid's Hospital in November 2023,
followed by a second gathering at the Lansdowne Hotel in March
2024. These events serve as valuable platforms for Charter
members to connect, share experiences, and deepen their
understanding of dementia. A highlight was the participation of
speakers from SEA DEEP, our peer-to-peer dementia support group,
who shared powerful insights about living with dementia and the
challenges faced both locally and more broadly.
While we're proud that our Charter membership includes nineteen
organizations, including many key local dementia service providers,
we recognize the need for growth. Our current focus is on evaluating
and refreshing our approach to engage a wider spectrum of
businesses and organizations throughout the Eastbourne area, as
we've noticed a plateau in new membership numbers.
Supporting SEA DEEP: Empowering Voices in Our Community
Our ongoing partnership with SEA DEEP (continues to strengthen,
supporting this vital peer group that provides friendship, guidance,
education, and understanding to its members. SEA DEEP's
members powerfully demonstrate that living with dementia does not
diminish their identity or value – they remain vital community
members with significant contributions to make and full lives to lead.
We're pleased to report growing membership numbers for SEA
DEEP, supported by our ongoing promotional efforts across social
media, information leaflets, and community outreach events. The
EDAA provides practical support through funding for promotional
materials and meeting refreshments, ensuring the group can
continue its important work.
SEA DEEP members have emerged as influential advocates for
dementia awareness, offering their invaluable lived experience to
help organizations become more inclusive. Their expertise includes
conducting accessibility audits of public buildings, spaces, and
services, providing practical recommendations to improve dementia
inclusivity. We actively encourage our Charter partners and other

organisations to tap into this wealth of experience when developing their services and events.

The lived experiences and insights of people with dementia remain central to our mission. SEA DEEP has identified key priorities for making Eastbourne more dementia-inclusive, and these priorities continue to guide our decision-making and strategic planning. This approach ensures our work remains grounded in the real needs and experiences of those living with dementia in our community.

Digital Presence and Community Engagement

Our digital outreach continues to expand through our partnership with Ditzy Media, who manage our social media presence with professional expertise. This strategic investment reflects our commitment to reaching and supporting our community through modern communication channels.

By leveraging multiple social media platforms, we've successfully created a robust digital network that keeps people affected by dementia informed about local services and events. We continue to have a strong social media presence across all platforms:

This growing digital footprint enables us to share timely information about dementia services, promote local events, and build a stronger, more connected community for those affected by dementia. Through these channels, we're able to extend our reach beyond traditional methods, ensuring that vital information and support resources are accessible to everyone who needs them.

Signposting: Guiding People to Essential Support Services

We've significantly expanded our signposting capabilities, serving as a vital bridge between people affected by Dementia and the local organisations offering support services. Understanding that navigating post-diagnosis support can be overwhelming, we've developed a comprehensive approach to make this journey more manageable through multiple channels: our website, social media platforms, information booklet, and community information stands.

Our information booklet serves as a crucial resource, providing clear guidance for those recently diagnosed and their families. It includes comprehensive contact details for support organisations and practical steps for accessing help. To ensure this valuable information reaches those who need it most, we've established an extensive community outreach program through strategically placed information stands.

Through our expanded volunteer network, we've successfully maintained a regular presence at key locations throughout Eastbourne, including:

These locations were carefully selected based on high foot traffic and their likelihood of being visited by people living with dementia and

their families. This targeted approach ensures our resources reach those who can benefit most from our support and guidance. Partnership Working: Strengthening Community Impact Our commitment to collaborative partnerships remains fundamental to maximising our impact on the lives of people living with dementia in Eastbourne. Throughout the year, we've strengthened existing relationships and forged new connections across our community. Our active participation in key forums, including the Eastbourne Access Group and St Wilfrid's Hospice Community Links, ensures that the voices of people living with dementia are heard and represented. Trustee Jenny Eldridge has significantly expanded our reach by delivering presentations at the Soroptimists, Duke Bernard Court, and Eastbourne Seniors Forum, while also attending eight business networking events to explore new collaborative opportunities. Our ongoing partnership with DISC enables us to offer specialised Dementia Awareness Sessions for our Charter Partners. We achieved a significant milestone in being selected as one of the partner charities for the Airbourne – Eastbourne International Air Festival in August. This prestigious event, attracting hundreds of thousands of visitors, provided an exceptional platform for both fundraising and raising awareness of Dementia support in our community. In November, we joined forces with the Happy Place Choir, a vibrant community choir from Old Town Eastbourne, for a successful fundraising event at the Beacon Shopping Centre. This collaboration exemplifies how local partnerships can create meaningful community engagement while supporting our cause. A highlight of our partnership activities was collaborating with Eastbourne Dementia Club for the Arlington Bluebell Walk charity day due to take place in May 2024. This significant event will demonstrate the power of partnership working, as we have decided to pool our volunteer resources to successfully manage refreshments and event operations. The success of this venture will potentially open doors for future large-scale event participation. These partnerships demonstrate our commitment to working collaboratively across Eastbourne, combining resources and expertise to better serve our community and enhance the lives of those affected by dementia.

Additional information (optional) You may choose to include further statements where relevant about:

Para 1.41 Achievements against objectives set Performance of fundraising activities against objectives Para 1.41 set Investment performance Para 1.41 against objectives Other

Financial Review

inancial Review
Review of the charity’s
financial position at the end
of the period		 Para 1.21 Financial Overview 2023-24
As of March 2024, the Eastbourne
Dementia Action Alliance maintained a
healthy financial position with a credit
balance of £17,147. Our financial
performance this year reflects both our
successful fundraising efforts and prudent
management of resources.
Income and Donations
The majority of our income for the 2023-24
financial year came from donations, totalling
£11,651, demonstrating continued strong
community support for our mission.
Expenditure
Our operational expenses saw a significant
reduction compared to the previous year,
primarily due to lower administrative costs
of £2,189. This reduction was largely
attributable to our coordinator position
remaining vacant for most of the year.
Grant Management
Of particular note was our management of
the Sussex Community Fund grant received
in March 2023. Due to the temporary
vacancy in our coordinator position, £5,811
of this ring-fenced funding remained unused
at year-end. We are grateful to the Sussex
Community Fund for their flexibility in
authorizing the rollover of these funds into
the 2024-25 accounting period, ensuring we
can maximize the impact of this valuable
support.
This financial position provides a strong
foundation for our planned activities and
continued service to the community in the
coming year.
Statement explaining the
policy for holding reserves
stating why they are held		 Para 1.22 The EDAA aims to maintain a financial
reserve equivalent to six months of
operating costs, ensuring operational
continuity in the event of unexpected
fundraising constraints. This prudent policy
was developed following our experiences
during the COVID-19 pandemic, which
highlighted the importance of maintaining
robust financial reserves. Currently, the
EDAA relies primarily on donations to meet
its operational expenses, as we do not have
dedicated personnel for grant application
processes.
Amount of reserves held Para 1.22 £11,336 (cash on hand at bank – ring
fenced grant funding).
Reasons for holding zero
reserves		 Para 1.22
Details of fund materially in
deficit		 Para 1.24 None
Explanation of any
uncertainties about the
charity continuing as a going
concern		 Para 1.23 None, we ring fence grant funding for
projects and aim to hold 6 months of
operational reserves on account. The
charity has very little fixed costs and is run
by volunteers. Most of our costs can be
terminated at short notice and we can
quickly scale back activities if there was any
concern about the charity continuing as a
going concern.

Additional information (optional)

You may choose to include further statements where relevant about:

The charity’s principal
sources of funds (including
any fundraising)		 Para 1.47 Grants.
Donations at funerals.
Donations from the general-public at our
information events.
Funds raised from Charity of the Year
nominations.
Funds raised by sponsorship.
Investment policy and
objectives including any
social investment policy
adopted		 Para 1.46 We do not have spare funds for
investments. If we did, they would be
ethical.
A description of the principal
risks facing the charity		 Para 1.46 Currently none
Other

Structure, Governance and Management
Description of charity’s
trusts:
Type of governing document
(trust deed, royal charter)		 Para 1.25 Constitution
How is the charity
constituted?
(e.g unincorporated
association, CIO)		 Para 1.25 Charitable Incorporated Organisation (CIO)
- Association
Trustee selection methods
including details of any
constitutional provisions e.g.
election to post or name of
any person or body entitled
to appoint one or more
trustees		 Para 1.25 Trustees are either elected by the members
of the CIO at a general meeting or
appointed by the trustees.

Additional information (optional) You may choose to include further statements where relevant about:
Policies and procedures
adopted for the induction and
training of trustees		 Para 1.51
The charity’s organisational
structure and any wider
network with which the
charity works		 Para 1.51
Relationship with any related
parties		 Para 1.51
Other

Reference and Administrative details

Charity name Eastbourne Dementia Action Alliance

Other name the charity uses EDAA
Registered charity number 1177692
Charity’s principal address C/O Home Instead Senior Care,
Unit E, Dittons Business Park,
Dittons Road
Polegate, East Sussex
BN26 6HY

Names of the charity trustees who manage the charity

Trustee name Office (if any) Dates acted if not for
whole year		 Name of person (or body)
entitled to appoint trustee
(if any)
1 Ian Cottrell Chair
2 Stephen Lloyd Secretary
3 Jenny Eldridge Treasurer &
Volunteer
Coordinator
4 Eddie Wood
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

– Corporate trustees names of the directors at the date the report was approved

Director name

Name of trustees holding title to property belonging to the charity

Trustee name Dates acted if not for whole year

Funds held as custodian trustees on behalf of others

Description of the assets held in this capacity

Name and objects of the charity on whose behalf the assets are held and how this falls within the custodian charity’s objects

Details of arrangements for safe custody and segregation of such assets from the charity’s own assets

Additional information (optional)

Names and addresses of advisers (Optional information)

Type of Name Address adviser

Name of chief executive or names of senior staff members (Optional information)

Exemptions from disclosure

Reason for non-disclosure of key personnel details

Other optional information

Declarations

The trustees declare that they have approved the trustees’ report above.

Signed on behalf of the charity’s trustees

Signature(s) Jenny Theodora Eldridge Full name(s) Ian Greg Cottrell Position (eg Chair & Trustee Treasurer, Volunteer Secretary, Chair, etc) Coordinator and Trustee

Date 16th January 2025

Eastbourne Dementia Action Alliance

Company number: CE013629

Eastbourne Dementia Action Alliance

Income and Expenditure Accounts For the year ended 31[st] March 2024 Charity Registration No: 1177692

Contents

Page

Eastbourne Dementia Action Alliance

Trustees and other information 1
Trustees report 2
Statement of comprehensive income 3
Statement of financial position 4
Notes to the financial statements 5 – 6
Detailed income and expenditure statement 7

Eastbourne Dementia Action Alliance

Trustees and other information

Trustees Mr Ian Cottrell Ms Jenny Eldridge Mr Stephen Lloyd Mr Edward Wood Company Number CE013629 Business address C/O Home Instead Senior Care, Unit E Dittons Business Park Polegate East Sussex BN26 6HY Independent Examiner Roger Steadman CIRAS Accounting Ltd 1 Stone Cross Farm Industrial Estate Laughton East Sussex BN8 6BN Bankers Lloyds Bank 1 Legg Street Chelmsford Essex CM1 1JS

Page 1

Eastbourne Dementia Action Alliance

Trustees report Year ended 31[st] March 2024

The trustees present their report and the unaudited financial statements of the company for the year ended 31[st] March 2024.

Trustees

The trustees who served the charity during the year were as follows:

Mr Ian Cottrell Ms Jenny Eldridge Mr Stephen Lloyd Mr Edward Wood

The accounts have been prepared in accordance with the accounting policies which comply with the Charities Act 1993 and the Statement of Recommended Practice issued in March 2005.

This report was approved by the board of trustees on 20[th] December 2024 and signed on behalf of the board by:

Mr Ian Cottrell Secretary

Page 2

Eastbourne Dementia Action Alliance

Statement of comprehensive income Year ended 31[st] March 2024

Note
Income
Expenses
Net income (expenditure) for the year		 2024
£
11,651
5,438
_
6,213
_		 2023
£
22,197
14,060
_
8,137
_

Page 3

Eastbourne Dementia Action Alliance

Statement of financial position 31[st] March 2024

Note
Current assets
Cash at bank and in hand
Creditors: amounts falling due
within one year
Net current assets
Total assets less current liabilities
Net assets
Unrestricted funds		 2024
£
£
17,647
_
17,647
500
_
17,147
_
17,147
_
17,147
_
_
17,147
_		 2023
£
£
11,434
_
11,434
500
_
10,934
_
10,934
_
10,934
_
_
10, 934
_

These financial statements were approved by the board of trustees and authorised for issue on 20[th] December 2024, and are signed on behalf of the board by:

Mr Ian Cottrell Secretary

Page 4

Eastbourne Dementia Action Alliance

Notes to the accounts Year ended 31[st] March 2024

1. Changes in funds

At 1 April 2022

At 1 April 2022
(Loss)/profit for the year
Total comprehensive income for the year
At 31 March 2022 and 1 April 2023
(Loss)/profit for the year
Total comprehensive income for the year
At 31 March 2024		 2,797
8,134
_
10,934
_
10,934
6,213
_
17,147
_
17,147
_		 8,282
(5,485)
_
2,797
_
2,797
8,137
_
10,934
_
10,934
_

Page 6

Eastbourne Dementia Action Alliance

Notes to the accounts Year ended 31[st] March 2024

2. Accounting policies

Basis of preparation.

The accounts have been prepared under the historical cost convention.

The accounts have been prepared in accordance with applicable accounting standards,

the Statement of Recommended Practice, “Accounting and Reporting for Charities”, issued in March 2005 and the Charities Act 2011.

Page 6

Eastbourne Dementia Action Alliance Detailed income and expenditure statement Year ended 31[st] March 2024

Income
Grants
Donations
Interest
Expenditure
Administration
Training
Insurance
Marketing
Travel
Accountancy fees
General expenses
Net income (expenditure) for the year		 2024
£
290
11,241
120
_
11,651
_
2,189
-
471
2,423
31
-
324
_
5,438
_
6,213
_		 2023
£
12,500
9,697
-
_
22,197
_
9,470
80
551
3,959
-
-
_
14,060
_
8,137
_

Page 7

I report on the accounts of the charity for the year ended 31[st] March 2024, which are set out on pages 5 to 7.

Respective Responsibilities of Trustees and Examiner

The charity’s trustees are responsible for the preparation of the accounts. The charity’s trustees consider that an audit is not required for this year under section 144(2) of the Charities Act 2011 (the 2011 Act) and that an independent examination is needed.

It is my responsibility to:

Basis of Independent Examiner’s Report

My examination was carried out in accordance with the general directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the accounts presented with those records. It also includes consideration of any unusual items or disclosures in the accounts and seeking explanations from you as trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit and consequently no opinion is given as to whether the accounts present a ‘true and fair view’ and the report is limited to those matters set out in the statement below.

Independent Examiner’s Statement

In connection with my examination, no matter has come to my attention which gives me reasonable cause to believe that in any material respect:

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.

Roger Steadman CIRAS Accounting Ltd Unit 1 Stone Cross Industrial Park Lewes Road Laughton East Sussex BN8 6BN 20[th] December 2024

Page 8