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2023-03-31-accounts

Trustees’ Annual Report for the period

From: 1/4/2022 Period start date To: 31/03/2023 Period end date

Charity name: Eastbourne Dementia Action Alliance Charity registration number: 1177692

Objectives and Activities
SORP
reference
Summary of the purposes
of the charity as set out in
its governing document		 Para 1.17 The relief of need and the promotion and
protection of good health among people living with
Dementia, their families and carers, by
undertaking initiatives to help to make Eastbourne
and the surrounding areas a dementia inclusive
and friendly community, in particular but not
exclusively, by listening and responding to the
lived experiences of people living with dementia
and through the provision of information,
workshops and awareness sessions that are
designed to ensure that people affected by
dementia feel understood and included and can
confidently contribute to community life; by
working in partnership with other organisations in
East Sussex and across the UK on projects which
aim to improve the capacity of communities to
support people living with Dementia.
Summary of the main
activities in relation to those
purposes for the public
benefit, in particular, the
activities, projects or
services identified in the
accounts.		 Para 1.17
and 1.19		 The main activities of the charter in relation to our
purposes for the public benefit were as follows:
1) Held our first Dementia Inclusive Charter
Networking event in May 2022 which
promoted the charter and enabled partners
to come together and share best practice.
2) Increased the number of charter partners
and established a calendar of regular
charter networking events.
3) Continued to work with members of SEA
DEEP to support them to grow their
membership numbers and help achieve
their key priorities to make Eastbourne
more Dementia Inclusive.
4) Encouraged Charter Partners to engage
with SEA DEEP for advice on how to make
their events, activities, and services
Dementia inclusive.
5) Supported SEA DEEP to input into the
Adult Social Care strategy for East Sussex
and complete an Audit of the train services
operating out of Eastbourne train station
for Southern Rail.
6) Attended and arranged numerous events
within the town with our ‘information stand’
where we were able to signpost people to
Dementia services and distribute
information, including our EDAA
information booklet with details of the
different support services and initiatives
that are available locally.
7) Continued to employ a social media
company to increase our reach across
social media platforms such as Facebook,
LinkedIn, Twitter, and Instagram. Sharing
information on the charity and signposting
to other services that provide support for
people living with Dementia in the local
area.
8) Continued to work in partnership with other
organisation’s on initiatives of common
cause and participated in various forums
such as the Eastbourne Access Group, the
Eastbourne Disability Involvement Group
and the East Sussex County Council Adult
Social Care Disability Rights and
Reference Group.

Statement confirming Para 1.18 In planning activities for the year, the trustees whether the trustees have reviewed the guidance on public benefit issued by had regard to the guidance the Charity Commission at the trustees’ meetings issued by the Charity and ensured that all our charitable activities are Commission on public undertaken to further our charitable purposes for benefit the public benefit.

Additional information (optional) You may choose to include further statements where relevant about:
SORP reference
Policy on grant making Para 1.38
Policy on social investment
including program related
investment		 Para 1.38
Contribution made by
volunteers		 Para 1.38 We have a very engaged and committed
pool of forty volunteers managed by our
Trustee Jenny Eldridge that have done a
tremendous job of supporting us at various
events throughout the year, helping to raise
money and distribute information.
Other

Achievements and Performance

SORP refere nce

Summary of
the main
achievement
s of the
charity,
identifying
the
difference
the charity’s
work has
made to the
circumstance
s of its
beneficiaries
and any
wider
benefits to
society as a
whole.		 Para
1.20		 Charter project–taking the charter forward.
We continued to promote our Dementia inclusive charter. We realise
that the only way that we can help make Eastbourne Dementia
Inclusive is by working collaboratively with businesses and
organisations in the local area. By signing up to the Charter
organisations demonstrate their dedication to improving the lives of
people living with Dementia. They pledge to spread awareness and
create environments that are welcoming, accessible, and
understanding, ensuring that people living with dementia can engage
in activities and access services and participate in their communities
with greater ease and confidence.
We continue to make good use of the Grant funding generously
provided by the Sussex Community Fund to contract a charity
coordinator to help us run the charity and push forward the charter
project.
In May 2022 we held our first charter networking event at the
Lansdowne hotel which was phenomenally successful and provided
the impetus for more organisations to sign up to the charter. We
therefore held a further networking event in March 2023 at Morrisons
supermarket Hampden Park by which time we had expanded the
charter membership to nineteen organisations, which included many
of the key organisations that provide dementia support and services
in the local area. Our aim was then to schedule in these networking
events going forward at 4 monthly intervals giving charter members
the ability to engage with the charity and connect and collaborate
with other Dementia friendly organisations in the local community.
In September 2022 we reviewed the pledges for new or renewing
charter members to ensure that there was more of a measurable
commitment to being Dementia Friendly and Inclusive. Commitments
included initiatives such as scheduling in Dementia Awareness
training for their staff, participating in EDAA networking and
engagement events and promoting the Dementia Inclusive
community charter to other organisations in the local area.
SEA DEEP
The EDAA continued to collaborate with the members of SEA DEEP
which is a peer support group providing its members with friendship,
guidance, education and understanding. The members want to show
people that, although they are living with Dementia, they are still
individuals, key members of the community, with a lot to offer and
live for despite their diagnosis and difficulties.
The membership numbers of SEA DEEP had reduced to five coming
out of COVID and a key focus was on helping them to publicise the
group and increase their numbers. The EDAA made available funds
to print five hundred flyers which were distributed to various
community groups, and by the end of March 2023 the membership of
the group had increased to thirteen.
Some members of SEA DEEP are keen to use their lived experience
to help raise awareness of Dementia Issues and the EDAA actively
encouraged Charter partners and other organisations to seek their

advice in how they can make their events or services more inclusive. In December 2022 we supported SEA DEEP to hold a workshop with Adult Social Care to input into the East Sussex Dementia Strategy. SEA DEEP also considered the proposals for phase 2b of the Eastbourne Town Centre development and responded to the consultation on the development undertaken by East Sussex County Council. SEA DEEP are willing to conduct audits of public buildings, spaces, and services for the purpose of assessing their accessibility for people living with Dementia. In May 2022 they conducted an audit of the services operating out of Eastbourne train station for Southern Rail. It is a key objective of the EDAA that we continue to listen and respond to the lived experiences of people living with Dementia in the Eastbourne area and we continue to use the key priorities (that the SEA DEEP group have identified as key to making Eastbourne more Dementia Inclusive) to direct our decision-making process.

Website and social media We continued to employ a professional social media company ‘Ditzy Media’ to look after our social media pages. In this digital age, social media platforms have become powerful tools for organisations to connect with their audiences and disseminate information. Through platforms such as Facebook, Twitter, and Instagram the EDAA aims to keep individuals impacted by Dementia informed about the services and events in the local area. We made a lot of progress in building or presence and at the end of March 2023 we had more than 450 Facebook followers, 250 Instagram followers and 300 ‘X’ (formerly twitter) followers. Signposting One of our primary objectives is to signpost, connecting people living with dementia and their families to the array of local organisations that provide support and services. We understand that navigating the complexities of the support available to people pre and post diagnosis can be overwhelming for people affected by Dementia. The EDAA is playing a crucial role in simplifying the process by providing a central hub for signposting, through our website, social media presence, our Information booklet and information stands. Our information booklet compiles essential contact information and details about the organisations that provide support to people living with Dementia and provides clear guidance on first steps following diagnosis. As part of our commitment to distribute the information booklet to as many people living with and affected by Dementia as possible, we held information stalls at various events, where we were able to distribute the Information booklet and signpost members of the public to organisations and services. We held information stands in the main Eastbourne and Langney Shopping Centre’s, in Morrisons Supermarket, HSBC Bank and St Wilfrid’s Hospice. Grant funding was secured from McCarthy Stone to print and distribute copies of our Information Booklet during events held during Dementia Action Week in May 2023. Partnership Working The EDAA passionately believe in the strength of collaboration and partnership working. By working closely with other organisations and services, we are able to collectively have a greater impact on the lives of people living with Dementia in the local area. We were therefore delighted to be able to continue to work in partnership with other organisations on initiatives of common cause. We have invited organisations such as DISC, 3VA, The DOT collective and the new Dementia Service at Stone Cross surgery to attend EDAA meetings and discuss ways of partnership working. We continued to send representatives to various forums to ensure that the views of people living with Dementia are represented, such as the local NHS Dementia steering group, Eastbourne Access Group, and the Disability Rights Reference Group. We continue to work collaboratively with another charity called DISC to provide Dementia Awareness Sessions for our Charter Partners. We also met with the senior NHS commissioner for Sussex,

Nigel Blake-Hussey to discuss the disappointing closure of the Admiral Nurse Service at the Victoria Medical Centre and the subsequent absence of an Admiral Nurses service for the local area. We were also very fortunate to have been named as charity of the year by Beachwood Grove Care Home and Harte Reade Solicitors, giving us the opportunity to benefit from the fundraising activities of their staff and clients as well as providing an opportunity to spread awareness of the EDAA and Dementia within their organisations.

Additional information (optional) You may choose to include further statements where relevant about:

Para 1.41 Achievements against objectives set Performance of fundraising activities against objectives Para 1.41 set Investment performance Para 1.41 against objectives Other

Financial Review

inancial Review
Review of the charity’s
financial position at the end
of the period		 Para 1.21 The charity was £8137 in credit at the end
of March 2023. £8000 of this was received
on the 30thof March 2023 as grant funding
from Sussex Community Fund which was
ring fenced for the financial year 2023/24.
Statement explaining the
policy for holding reserves
stating why they are held		 Para 1.22 The COVID pandemic has been a reminder
of the need for reserves for unforeseen
circumstances. During the COVID period
our ability to fundraise was severely
restricted and therefore this significantly
curtailed our ability to operate. Going
forward it is the policy of the charity to hold
six months of operating costs on reserve to
enable us to continue to function if in the
future our ability to fundraise is restricted
due to unforeseen circumstances. This has
not been possible during the financial year
2022/ 2023 but is a key target for the
coming financial year.
Amount of reserves held Para 1.22 £137
Reasons for holding zero
reserves		 Para 1.22
Details of fund materially in
deficit		 Para 1.24 None
Explanation of any
uncertainties about the
charity continuing as a going
concern		 Para 1.23 None, we ring fence grant funding for
projects and outside of that the charity has
very little fixed costs and is run by
volunteers. Most of our costs can be
terminated at short notice if there was any
concern about the charity continuing as a
going concern.

Additional information (optional) You may choose to include further statements where relevant about:
The charity’s principal
sources of funds (including
any fundraising)		 Para 1.47 Grants, donations at funerals, donations
from the general-public at our information
events. Funds raised from Charity of the
Year nominations, Funds raised by
sponsorship, e.g., Wing Walking and Jet
Skiing,
Investment policy and
objectives including any
social investment policy
adopted		 Para 1.46 We do not have spare funds for
investments. If we did, they would be
ethical.
A description of the principal
risks facing the charity		 Para 1.46 Currently none
Other

Structure, Governance and Management
Description of charity’s
trusts:
Type of governing document
(trust deed, royal charter)		 Para 1.25 Constitution
How is the charity
constituted?
(e.g unincorporated
association, CIO)		 Para 1.25 Charitable Incorporated Organisation (CIO)
- Association
Trustee selection methods
including details of any
constitutional provisions e.g.
election to post or name of
any person or body entitled
to appoint one or more
trustees		 Para 1.25 Trustees are either elected by the members
of the CIO at a general meeting or
appointed by the trustees.

Additional information (optional) You may choose to include further statements where relevant about:
Policies and procedures
adopted for the induction and
training of trustees		 Para 1.51
The charity’s organisational
structure and any wider
network with which the
charity works		 Para 1.51
Relationship with any related
parties		 Para 1.51
Other

Reference and Administrative details

Charity name Eastbourne Dementia Action Alliance

Other name the charity uses EDAA
Registered charity number 1177692
Charity’s principal address C/O Home Instead Senior Care,
Unit E, Dittons Business Park,
Dittons Road
Polegate, East Sussex
BN26 6HY

Names of the charity trustees who manage the charity

Trustee name Office (if any) Dates acted if not for
whole year		 Name of person (or body)
entitled to appoint trustee
(if any)
1 Ian Cottrell Chair
2 Stephen Lloyd Secretary
3 Jenny Eldridge Treasurer &
Volunteer
Coordinator
4 Eddie Wood Appointed 23rdof
March 2023
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

– Corporate trustees names of the directors at the date the report was approved

Director name

Name of trustees holding title to property belonging to the charity

Trustee name Dates acted if not for whole year

Funds held as custodian trustees on behalf of others

Description of the assets held in this capacity

Name and objects of the charity on whose behalf the assets are held and how this falls within the custodian charity’s objects

Details of arrangements for safe custody and segregation of such assets from the charity’s own assets

Additional information (optional)

Names and addresses of advisers (Optional information)

Type of Name Address adviser

Name of chief executive or names of senior staff members (Optional information)

Exemptions from disclosure

Reason for non-disclosure of key personnel details

Other optional information

Declarations

The trustees declare that they have approved the trustees’ report above.

Signed on behalf of the charity’s trustees

Signature(s) Jenny Theodora Eldridge Full name(s) Ian Greg Cottrell Position (eg Chair & Trustee Treasurer, Volunteer Secretary, Chair, etc) Coordinator and Trustee

Date 10th January 2024

Eastbourne Dementia Action Alliance

Company number: CE013629

Eastbourne Dementia Action Alliance

Income and Expenditure Accounts For the year ended 31[st] March 2023 Charity Registration No: 1177692

Eastbourne Dementia Action Alliance

Contents
Page
Trustees and other information 1
Trustees report 2
Statement of comprehensive income 3
Statement of financial position 4
Notes to the financial statements 5 – 6
Detailed income and expenditure statement 7

Eastbourne Dementia Action Alliance

Trustees and other information

Trustees Mr Ian Cottrell Ms Jenny Eldridge Mr Stephen Lloyd Company Number CE013629 Business address C/O Home Instead Senior Care, Unit E Dittons Business Park Polegate East Sussex BN26 6HY Independent Examiner Roger Steadman CIRAS Accounting Ltd 1 Stone Cross Farm Industrial Estate Laughton East Sussex BN8 6BN Bankers Lloyds Bank 1 Legg Street Chelmsford Essex CM1 1JS

Page 1

Eastbourne Dementia Action Alliance

Trustees report Year ended 31[st] March 2023

The trustees present their report and the unaudited financial statements of the company for the year ended 31[st] March 2023.

Trustees

The trustees who served the charity during the year were as follows:

Mr Ian Cottrell Ms Jenny Eldridge Mr Stephen Lloyd

The accounts have been prepared in accordance with the accounting policies which comply with the Charities Act 1993 and the Statement of Recommended Practice issued in March 2005.

This report was approved by the board of trustees on 11[th] January 2024 and signed on behalf of the board by:

Mr Ian Cottrell Secretary

Page 2

Eastbourne Dementia Action Alliance

Statement of comprehensive income Year ended 31[st] March 2023

Note
Income
Expenses
Net income (expenditure) for the year		 2023
£
22,197
14,060
_
8,137
_		 2022
£
3,983
9,468
_
(5,485)
_

Page 3

Eastbourne Dementia Action Alliance

Statement of financial position 31[st] March 2023

Note
Current assets
Cash at bank and in hand
Creditors: amounts falling due
within one year
Net current assets
Total assets less current liabilities
Net assets
Unrestricted funds		 2023
£
£
11,434
_
11,434
500
_
10,934
_
10934
_
10,934
_
_
10,934
_		 2022
£
£
3,297
_
3,297
500
_
2,797
_
2,797
_
2,797
_
_
2,797
_		 2022
£
£
3,297
_
3,297
500
_
2,797
_
2,797
_
2,797
_
_
2,797
_
_
2,797
_
2,797
_
_
2,797
_

These financial statements were approved by the board of trustees and authorised for issue on 11[th] January 2024 , and are signed on behalf of the board by:

Mr Ian Cottrell Secretary

Page 4

Eastbourne Dementia Action Alliance

Notes to the accounts Year ended 31[st] March 2023

1. Changes in funds

At 1 April 2021

At 1 April 2021
(Loss)/profit for the year
Total comprehensive income for the year
At 31 March 2022 and 1 April 2022
(Loss)/profit for the year
Total comprehensive income for the year
At 31 March 2023		 8,282
(5,485)
_
2,797
_
2,797
8,137
_
10,934
_
10,934
_		 9,429
(1,197)
_
8,282
_
8,282
(5,485)
_
(5,485)
_
2,787
_

Page 6

Eastbourne Dementia Action Alliance

Notes to the accounts Year ended 31[st] March 2023

2. Accounting policies

Basis of preparation.

The accounts have been prepared under the historical cost convention.

The accounts have been prepared in accordance with applicable accounting standards,

the Statement of Recommended Practice, “Accounting and Reporting for Charities”, issued in March 2005 and the Charities Act 2011.

Page 6

Eastbourne Dementia Action Alliance Detailed income and expenditure statement Year ended 31[st] March 2023

Income
Grants
Donations
Expenditure
Administration
Training
Insurance
Marketing
Motor expenses
Accountancy fees
General expenses
Net income (expenditure) for the year		 2023
£
12,500
9,697
_
22,197
_
9,470
80
551
3,959
-
-
-
_
14,060
_
8,137
_		 2022
£
1,983
2,000
_
3,983
_
5,798
-
552
2,806
-
150
162
_
9,468
_
(5,485)
_

Page 7

I report on the accounts of the charity for the year ended 31[st] March 2023, which are set out on pages 5 to 7.

Respective Responsibilities of Trustees and Examiner

The charity’s trustees are responsible for the preparation of the accounts. The charity’s trustees consider that an audit is not required for this year under section 144(2) of the Charities Act 2011 (the 2011 Act) and that an independent examination is needed.

It is my responsibility to:

Basis of Independent Examiner’s Report

My examination was carried out in accordance with the general directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the accounts presented with those records. It also includes consideration of any unusual items or disclosures in the accounts and seeking explanations from you as trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit and consequently no opinion is given as to whether the accounts present a ‘true and fair view’ and the report is limited to those matters set out in the statement below.

Independent Examiner’s Statement

In connection with my examination, no matter has come to my attention which gives me reasonable cause to believe that in any material respect:

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.

Roger Steadman CIRAS Accounting Ltd Unit 1 Stone Cross Industrial Park Lewes Road Laughton East Sussex BN8 6BN 11[th] January 2024

Page 8

Page 8