Trustees. Annual Report for the period
oi
2020
31
03
Section A
Reference and administration details
Eastboume Demertha Adion Alliance
NIA
Registered charity number Irf any)
1177692
Charitys principal address
CIO Home Instead Senior Care, Unit E. Dittons BusirEss
ParK
, Polegate. East Sussex
BN26 6HY
TruBtse oiftt ￿arry)
lo app)Nit tnts (rf aryl
1 lan Cottrdl
Frederick Sfflith Tmsurer (114rn).
OY11r20
Jenny Eldrhyge Treasurer {￿11r&1-
31nr21)
4 Stephen Lloyd
23107f20- 31r3r21
5 Derek Cordrey
1rzr21-31r3r21
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Names of the Irustees for the charity. If any. (for eumple. any custodian trustees)
| 0*5 acted rf not for vthole year
Names and addresses of advisers (Oplional informknon)
Type of adviser
Address
INIA
NIA
Section B
Structure, governance and management
Descriplion of the charity's trusts
Type of goveming do(xmerrt . Consbtution
H<M the charity is ccfflstituted li Charitable Inc￿ Cwisation (CIO)- Assocaation
Tnjstee seleclion meth(th i Tntstees arE either ele(aed by ttE ThEmbers of the CIO at a general
Addibonal governance Issues (Optional inforn￿>
You may clKM)se to indude
additional information. where
relevant, abouL
policies and procedures
adopted for the irKluction and
training of trustees.,
the charity's organisaknal
structure and any wider
network with which the chatty
works.,
relationship with any related
parties-,
trustees. consideration of
major risks and system
and procedures to manage
them.
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Section C
Objectives and activities
The relief of need and the promotion and protection of
I good health among people living with dementia, their
I families and carers. by undertaking initiatives to help to
make Eastbourne and the surrounding areas a dementia
inclusive and friendly community, in particular but not
exclusively, by listening and responding to the lived
Summary of the objects of the . experiences of people living with dementia and through the
charity set out In its governing .' provision of information. workshops and awareness
document
I sessions that are designed to ensure that people affected
". by dementia feel understood and included and can
confidently contribute to community life- by working in
I partnership with other organisations in East Sussex and
! across the UK on projects which aim to improve the
I capacity of communities to support people living with
dementia.
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How our
blic benefft
' Our main aclivitEs are described below. In planning actiVFbes for the
year, the trustees rev￿Wed the guidan￿ ￿ public benefft issued by
the Charity Commissmm at the trustee's meetings and ensure that all
| purKx)ses for the public tEnefiL
j Chjr key objective during this period remained to work towards
I launthing our Dementia inclusrwe charter rxoject. We realise that the
only way that we can make Eastboume Dementia more Inclusive is by
working to11at￿tivety with bu￿"nesseS and organisations in the local
l area. Organisattons, Businesses and irKlividuals that sign up to the
i charter commit to VKJrking with the EDAA to make Eastboume a
Dementia friendly and indusr¥e commurHty.
È were to launch the charter woied with a public event in Marth
2020 however we had to this on hokl due to COVID. We had ho
to relaunch this in March 2021 however with the COVID situation
'ongoirvJ' to mothball these ideas. ￿ instead focused our
eff￿ts on oyjtsdtng organisations arKI generati￿ interest in the
tharter so as by at the tinE of launch we would have some key
organisations already signed up.
i The EDAA a)ntinwJ to wrKk with the members of Sea DEEP which is
a peer support group woviding ts member5 With friendship, guidanGe,
Summary of the maln acthillles , education and undeT5tarKling. The member5 want to show people that,
undertaken for the public
although they are living wtth Dementia, they are sts"Il individuals.
benefft in relation to these
important ffembers of the ry)mmunty, wilh a lot to offer and live for
objects (include wtlhin this
des￿ their diagnosi5 and drfficulties.
section the ststutory
declardtion that trustees have ! Unfortunately, due to COVID Sea DEEP had limited opportuntiies to
had regard to the guidance
meet in person however Chris Maddox from Sea DEEP continued to
Issued by the Charity
represent the group at EDAA members meetings. and another member
Commission on public benefft) | of Sea DEEP Eddie Wood also joined as a member in January 2021. tt
is a key obJ'ectFve of the EDAA that we continue to listen and respond
to the lived expellen￿ of living with Dements"a in the
Easttrf)ume area and we continue to use the key prionties (that the
Sea DEEP group have identsf￿d as key to making Eastboume more
Dementia Indusive) to direct our decisiorFmaking process.
our
During year ￿ decvJed to revisit and redraft our charity objertives
and in September 2021 our new obiedives were approved by the
Charity Commlssion. A key motivation behind doing this was to ensure
that we incorporated our commitment to listening and responding to
the lived experien(*s of Fewe INiro with Dementia.
A rBcommendth from the Sea DEEP group was that we help to
note the Sunfiower s[*￿Me. Tr s(*￿￿e provides lanyards that
help people to recognise rf someorE has a hidden disabilty suth as
Demeth. had preViCA￿ty applied for and received funding from the
local wlice to purchase 3CM) lanyards and procee￿ with distributing
these to Fwle living wilh Dementia in the lo￿1 area. This was done
primarity by offen.ng them to organisations that rxovide sep11￿S to
people living with DewRntia so as they could distriiKrte them to their
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nd S￿￿al Media
l A key strategy of the EDAA is to signtx)st wple to orJr antsations in the
I bcal area that provide services and SUFPQrt to peo* living wrth
Dernent￿. Wrth COVID affeL#ing our abilty to hand out printed
materials. our d￿rtaI [KeSen￿ became an even more important part of
our strategy to er#Jage V￿th organizats"0￿ and individuals and keep
i Feople up to date with the activitEs of the d￿nty as V￿11 as irrfomiation
on the services and SUPFrf)rt avalable to peopk INing with Dementia
i In Novem￿ 2020 ￿ emF4oyed a Fwofessional social media company
I 'Dilzy Media. to look after our social media pages. Since then. our
j Fa￿bOok page likes have inueased from 215 to 272 and our
Fa￿book page reach has increased by 272%. Dity Media a150
I hel[￿d us to develop a prese￿ on InS￿3ram. Twitter and Linkedln.
The charrty also f￿Mulated and •Jreed social media guidelines for
posb.ng to ensure that we dose control of the infomiation that was
being wrt on our Facebook and that il was in line with the charity
commission guidan￿ on public benefit
Unfortunately, COVID 19 wevented us from hokling more of our
l Display stand infomiation events however we conts.nued to update,
Summary of the main activities prrnt and distritrArte our booklet on dements"a Servi￿ and inttiatives
undertaken for the public
where F￿sSIble. A key part of our strategy to distribute this booklet to
benefft in relatlon to these
as many people as wssible has been working with partner
objects (include within this
organisations arKI encouraging them to hand OLrt the guide to their
section the statutory
Servi￿ users. One of the key priorities for Eastbourne as identified by
declaration that trustees have
Sea DEEP was to improve the availa￿.1￿ of infornation about the
had regard to the guidance
services that are ava￿at￿e to FEople living with Dementia so to be able
issued by the Charity
,' to WOdu￿ and distribute a guKle that has all the irrformation in one
Commission on public knefft) :, Pla￿ has been a great leap forward for the charity.
ICONTINUED)
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You may choose to indude
further statements, where
relevant. about:
policy on grantrnaking.
licy programme related
investment.
contrttrtrtion made by
volunteers.
Section D
Achievements and performance
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Summary of the rnain
| Many of ts charity's goals for our third year of operation had to be put on
achievements of the charity | hold due to the COVID pandemic and the restrictions that this pla￿d on
during the year
i us. However. the main achievements for the public benefft achieved during
, the year indude:
Promoted our charter project to key organizats.ons that provide
ServI￿S to Feople living wth Dementia in the Eastboume area.
Continued to work with memtErs of Sea DEEP to help achEve
their key rffioritEs io make Eastbwme more Dementia Indusive.
Updated our charity objectives.
DistribJted surfflower lanyards to people living with Dementia" the
lanyards dis• indicate to busin￿6SeS that customers with
hidden disabilities may need additional. help and support.
Employed a social media company to IcK)k after our Fa￿bOok
pages and other soc4al media thannels and as a result inGreased
our Fa￿tr￿K)k reach by 272%.
Continued to update and print our Dements'a sWVi￿ booklet and
to work wtth partners to (*stritrArte them to peok* livirvJ wilh
Demetha in tre local area.
As a Charity ￿ will need to be fiexft)le with our priorities for the coming
year due to the Pthntial impart of COWD however our Exgg8St Prionties
i are currenty:
To seore grant furKling for Sr￿ woiects for the public benefft in
To offia'ally launth the Dernent￿ Indusive Charter project and
encourage as many organisation and individuals as possible to
sign up army work collaborativety with the charity to athieve its
To continue to work wtth Sea DEEP in support of their key priorrties I
towards making Eas1t￿UMe more Dementia inclusive and to make
To work collaboratively with other organisations to ensure that our
guide to Dementia services is distritxrted wrdely throughout
Eastboume and the surrounding areas and. where possible. to hold
our information rfwlay starkl events.
To further increase our followers arKI reach on social medTra arKI
pro?￿de a fNe urKlated onfine signpostÉng Serv1￿ to as many
people as possible within the Eastboume area.
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Section E
Financial review
Brief statement of thg charityS '. t￿ring the fmanrAal year there were inSuffi￿nt fijnds to contemplate
policy on r￿T￿e5
investments.
Details of any funds materialty '
in deficit
Further financial review details (Optional infornlknl
You may choose to indude
addibonal information. where
relevant about..
the charity's principal
sources of funds (including
any fundraising)-
how expenditure has
supported the key obJ"ectives I
of the charty,.
investmerrt policy and
objectives induding any
ethical investrnent pol•Gy
adopted.
Section F
Other optional information
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Section G
Declaration
The trustees declare that they have approved the trustees. report above.
Slgned on behalf of the charity's In￿te8$
SIgn￿re(s)
Full n•Ws) I lan CottreEI
Jenny Eklridge
Position (eg Secretsry, Secretary
Chair. elc) j
l Treasurer
December 2021
TAR

## **Eastbourne Dementia Action Alliance** 

## **Company number: CE013629** 

## **Eastbourne Dementia Action Alliance** 

**Income and Expenditure Accounts For the year ended 31[st] March 2021 Charity Registration No: 1177692** 

**Contents** 



## **Eastbourne Dementia Action Alliance** 

||**Page**|
|---|---|
|Trustees and other information|**1**|
|Trustees report|**2**|
|Statement of comprehensive income|**3**|
|Statement of financial position|**4**|
|Notes to the financial statements|**5 – 6**|
|Detailed income and expenditure statement|7|





## **Eastbourne Dementia Action Alliance** 

## **Directors and other information** 

**Trustees** Mr Ian Cottrell Mr Frederick Smith Ms Jenny Eldridge Mr Stephen Lloyd Company Number                             CE013629 **Business address** C/O Home Instead Senior Care, Unit E Dittons Business Park Polegate East Sussex BN26 6HY **Independent Examiner** Roger Steadman CIRAS Accounting Ltd 1 Stone Cross Farm Industrial Estate Laughton East Sussex BN8 6BN **Bankers** Lloyds Bank 1 Legg Street Chelmsford Essex CM1 1JS 

**Page 1** 



## **Eastbourne Dementia Action Alliance** 

## **Trustees report Year ended 31[st] March 2021** 

The trustees present their report and the unaudited financial statements of the company for the year ended 31[st] March 2021. 

## **Trustees** 

The trustees who served the charity during the year were as follows: 

Mr Ian Cottrell Mr Frederick Smith Ms Jenny Eldridge Mr Stephen Lloyd 

The accounts have been prepared in accordance with the accounting policies which comply with the Charities Act 1993 and the Statement of Recommended Practice issued in March 2005. 

This report was approved by the board of trustees on 22 December 2021 and signed on behalf of the board by: 

Mr Ian Cottrell Secretary 

**Page 2** 



## **Eastbourne Dementia Action Alliance** 

## **Statement of comprehensive income Year ended 31[st] March 2021** 

|**Note**<br>**Income**<br>Expenses<br>**Net income (expenditure) for the year**|**2021**<br>**£**<br>8,131<br>9,328<br>_______<br>(1,197)<br>_______|2020<br>£<br>13,286<br>11,898<br>_______<br>1,388<br>_______|
|---|---|---|



**Page 3** 



## **Eastbourne Dementia Action Alliance** 

## **Statement of financial position 31 March 2021** 

|**Note**<br>**Current assets**<br>Cash at bank and in hand<br>**Creditors: amounts falling due**<br>**within one year**<br>**5**<br>**Net current assets**<br>**Total assets less current liabilities**<br>**Net assets**<br>**Unrestricted funds**|**2021**<br>**£**<br>**£**<br>8,782<br>_______<br>8,782<br>500<br>_______<br>8,282<br>_______<br>8,282<br>_______<br>8,282<br>_______<br>_______<br>8,282<br>_______|2020<br>£<br>£<br>9,979<br>_______<br>9,979<br>500<br>_______<br>9,479<br>_______<br>9,479<br>_______<br>9,479<br>_______<br>_______<br>9,479<br>_______|2020<br>£<br>£<br>9,979<br>_______<br>9,979<br>500<br>_______<br>9,479<br>_______<br>9,479<br>_______<br>9,479<br>_______<br>_______<br>9,479<br>_______|
|---|---|---|---|
||||_______<br>9,479<br>|
||||_______<br>9,479<br>|
||||_______<br>|
||||_______<br>9,479<br>_______|



These financial statements were approved by the board of trustees and authorised for issue on 29 December 2021, and are signed on behalf of the board by: 

Mr Ian Cottrell Secretary 

**Page 4** 



## **Eastbourne Dementia Action Alliance** 

## **Notes to the accounts Year ended 31[st] March 2021** 

## **1. Changes in funds** 

## **At 1 April 2019** 

|**At 1 April 2019**<br>(Loss)/profit for the year<br>**Total comprehensive income for the year**<br>**At 31 March 2020 and 1 April 2020**<br>(Loss)/profit for the year<br>**Total comprehensive income for the year**<br>**At 31 March 2021**|8,091<br>1,388<br>_______<br>1,388<br>_______<br>9,479<br>(1,197)<br>_______<br>(1,197)<br>_______<br>8,282<br>_______|8,091<br>1,388<br>_______<br>1,388<br>_______<br>9,479<br>(1,197)<br>_______<br>(1,197)<br>_______<br>8,282<br>_______|
|---|---|---|



**Page 6** 



## **Eastbourne Dementia Action Alliance** 

**Notes to the accounts Year ended 31[st] March 2021** 

## **2. Accounting policies** 

## **Basis of preparation.** 

The accounts have been prepared under the historical cost convention. 

The accounts have been prepared in accordance with applicable accounting standards, 

the Statement of Recommended Practice, “Accounting and Reporting for Charities”, issued in March 2005 and the Charities Act 2011. 

**Page 6** 



## **Eastbourne Dementia Action Alliance Detailed income and expenditure statement Year ended 31[st] March 2021** 

|**Income**<br>Grants<br>Donations<br>**Expenditure**<br>Administration<br>Training<br>Insurance<br>Marketing<br>Project support costs<br>Project equipment<br>Motor expenses<br>Accountancy fees<br>General expenses<br>**Net income (expenditure) for the year**|**2021**<br>**£**<br>7,114<br>1,017<br>_______<br>8,131<br>_______<br>6,839<br>36<br>523<br>1,380<br>-<br>-<br>30<br>300<br>220<br>_______<br>9,328<br>_______<br>(1,197)<br>_______|2020<br>£<br>2,400<br>10,886<br>_______<br>13,286<br>_______<br>9,277<br>-<br>505<br>-<br>570<br>1,151<br>-<br>-<br>395<br>_______<br>11,898<br>_______<br>1,388<br>_______|
|---|---|---|



**Page 7** 



## **Eastbourne Dementia Action Alliance INDEPENDENT EXAMINERS REPORT** 

I report on the accounts of the charity for the year ended 31[st] March 2021, which are set out on pages 5 to 8. 

## **Respective Responsibilities of Trustees and Examiner** 

The charity’s trustees are responsible for the preparation of the accounts. The charity’s trustees consider that an audit is not required for this year under section 144(2) of the Charities Act 2011 (the 2011 Act) and that an independent examination is needed. 

It is my responsibility to: 

- (i) Examine the accounts under section 145 of the 2011 Act. 

- (ii) To follow the procedures laid down in the general Directions given by the Charity Commission under section 

- (iii) To state whether particular matters have come to my attention. 

## **Basis of Independent Examiner’s Report** 

My examination was carried out in accordance with the general directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the accounts presented with those records. It also includes consideration of any unusual items or disclosures in the accounts and seeking explanations from you as trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit and consequently no opinion is given as to whether the accounts present a ‘true and fair view’ and the report is limited to those matters set out in the statement below. 

## **Independent Examiner’s Statement** 

In connection with my examination, no matter has come to my attention which gives me reasonable cause to believe that in any material respect: 

- (i) The accounting records were not kept in accordance with section 130 of the 2011 Act; or 

- (ii) The accounts did not accord with the accounting records 

- (iii) The accounts did not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reports) regulations 2008 other than any requirement that the accounts give a ‘true and fair’ view which is not a matter considered as part of an independent examination. 

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached. 

Roger Steadman CIRAS Accounting Ltd Unit 1 Stone Cross Industrial Park Lewes Road Laughton East Sussex BN8 6BN 22[nd] December 2021 

**Page 8** 



## **Eastbourne Dementia Action Alliance INDEPENDENT EXAMINERS REPORT** 

**Page 8** 

