
**Trustees' Annual Report for the period** Period start date Period end date 01 01 2021 31 12 2021 **From To** 

## Section A                        Reference and administration details 

**Charity name** Wigs For Heroes **Other names charity is known by Registered charity number (if any)** 1177051 **Charity's principal address** Wigs For Heroes 71-75 Shelton Street, Covent Garden London **Postcode WC2H 9JQ** 

**Names of the charity trustees who manage the charity** 

|1<br>2<br>3<br>4<br>5<br>6<br>7<br>8<br>9<br>10<br>11<br>12<br>13<br>14<br>15<br>16<br>17<br>18<br>19<br>20|**Trustee name**|**Office (if any)**|**Dates acted if not for whole**<br>**year**|**Name of person (or body) entitled**<br>**to appoint trustee (if any)**|
|---|---|---|---|---|
||Meryem Foncette|Founder||Wigs For Heroes Board of<br>Trustees|
||Matthew Foncette|||Wigs For Heroes Board of<br>Trustees|
||Dale Williams|||Wigs For Heroes Board of<br>Trustees|
||Joseph Atiase|||Wigs For Heroes Board of<br>Trustees|
||||||
||||||
||||||
||||||
||||||
||||||
||||||
||||||
||||||
||||||
||||||
||||||
||||||
||||||
||||||
||||||



March **2012** 

**TAR** 

1 



**Names of the trustees for the charity, if any, (for example, any custodian trustees)** 

**Name Dates acted if not for whole year** 

## **Names and addresses of advisers (Optional information)** 

|**Names and addresses of advisers (Optional information)**|**Names and addresses of advisers (Optional information)**|**Names and addresses of advisers (Optional information)**|
|---|---|---|
|**Type of adviser **<br>**Name**<br>**Address**|||
||||
||||
||||
||||
|**Name of chief executive or names of senior staff members (Optional information)**|||
||||



## **Section B              Structure, governance and management** 

## **Description of the charity’s trusts** 

|Type of governing document<br>(eg. trust deed, constitution)<br>How the charity is constituted<br>(eg. trust, association, company)<br>Trustee selection methods<br>(eg. appointed by, elected by)|<br> <br>Constitution|
|---|---|
||<br>By agreement of existing members of the board of trustees subject to<br>confirmatory vote.|
||<br>By invitation and agreement of existing members of the board of trustees|



## **Additional governance issues (Optional information)** 

We have focused on auditing our policies and have now also put in place You **may choose** to include the below polices or updated previous versions additional information, where relevant, about: Social media • policies and procedures Media Consent Volunteer forms adopted for the induction and training of trustees; 

- the charity’s organisational structure and any wider network with which the charity works; 

- relationship with any related parties; 

- trustees’ consideration of major risks and the system and procedures to manage them. 

## **Section C                    Objectives and activities** 

March **2012** 

**TAR** 

2 



## **Summary of the objects of the charity set out in its governing document** 

For the public benefit, to relieve the needs of women in North London who are receiving treatment for cancer and have faced hair loss, in particular women who are treated at North Middlesex University Hospital. 

1. Coffee Mornings We have seen a large increase in the number of online coffee mornings that we have run with a clear need for this particular type of online forum required during the COVID pandemic, we have seen over 215 people attending these events throughout the year of 2021 and have had to increase the number of facilitators that guide and manage the meetings. 

This has also meant that we have had to structure the sessions to ensure that we can follow an agenda that fosters conversation and allows us to signpost to relevant organisations that can provide support outside of our remit. 

2. Information stalls at events run by other third party charity 

**Summary of the main** organisations – we have begun showcasing our offering at **activities undertaken for the** other events within our community to ensure that we can **public benefit in relation to** spread awareness and share details of how we provide free **these objects (include within** pamper boxes, wig granst and other online support to widen 

**this section the statutory** our reach and ensure that we can grow the service delivery into 

**declaration that trustees have** other areas of the UK. 

**had regard to the guidance issued by the Charity** 3. We have continued to develop a community online that has a 

**Commission on public** large following on both Instagram and Facebook with a 

**benefit)** combined reach of over 5000 followers on both platforms, we have been able to use these platforms to build positive relationships with other charities such as Breast Cancer Care UK, McMillan and Future Dreams, working with these groups has allowed us to create events with mainstream brands such as MAC Cosmetics that are free to attend and help those who follow us online to  build friendships that spill out of social media and into daily life. 

   4. Wigs for Heroes has been very active in building our relationship with Hair to Ware and are now also engaged in offering grants to those who are not being treated in NMUH. 

## **Additional details of objectives and activities (Optional information)** 

March **2012** 

**TAR** 

3 



You **may choose** to include further statements, where relevant, about: 

- policy on grantmaking; 

- policy programme related investment; 

- contribution made by volunteers. 

## Section D                      Achievements and performance 

March **2012** 

**TAR** 

4 



Section D                      Achievements and performance 

**Summary of the main achievements of the charity** Key achievements of the year were the successful progress towards the **during the year** below stated aims have been and are not limited to the below; • We now operate across multiple fundraising platforms and are also a member of the fundraising regulator. • Pamper boxes have continued and we have increased weekly deliveries to our specified local hospital and also onboarded volunteers to co-ordinate the collection of donations. The total number of bags given out in 2021 exceeded over 300 with each one being provided to a new patient starting chemotherapy at NMUH. • Connecting and implementing social media campaigns with other larger notable charities has continued and we are now participating in larger campaigns and seeing a significant increase in community awareness and uptake of our services. Being able to be signposted to and also signpost back has significantly increased our user base and also the number of volunteers that are willing to spend time aiding our service delivery. • We have a fully fledged and detailed website with information resources and built in donation platform that has allowed us to embed content including tutorials and beneficiary feedback for people to access. • We have benefited from being able to access the Governments Kickstart scheme to bring on board our first official employee which has meant that we had a permanent presence in our office for beneficiaries to make drop appointments to access support and guidance in the grant process alongside increasing our outreach to possible product donators. 

March **2012** 

**TAR** 

5 



**Section E                    Financial review** 

|**Brief statement of the**<br>**charity’s policy on reserves**<br>**Details of any funds materially**<br>**in deficit**|Wigs For Heroes utilises a model of growth that has little to no impact on<br>cash reserves and seeks to find partners and organisations that can fund<br>through service provision and donations the required liquidity to fund<br>future projects.<br>We see having a strong cash reserve as being intrinsically linked to our<br>future ability to provide financial grants.<br>Ensuring that our outgoings can be regulated strictly enough to allow this<br>to happen is our key priority in enabling our continued growth and future<br>existencewithinourcommunity.|
|---|---|
||The charity has no deficits and no outstanding debts of any kind.|



## **Further financial review details (Optional information)** 

|You**may choose**to include<br>additional information, where<br>relevant about:<br>•<br>the charity’s principal<br>sources of funds (including<br>any fundraising);<br>•<br>how expenditure has<br>supported the key objectives<br>of the charity;<br>•<br>investment policy and<br>objectives including any<br>ethical investment policy<br>adopted.|Wigs for Heroes key source of funds is fundraising, this is via Amazon<br>Smile, CAF online, Just giving, Paypal funds and direct donations on<br>other online platforms now including the like of Donr and community<br>group action which will result in a greater sum of gift aid to be collected<br>against donations.<br>Grant applications are also a new area of focus with successful bid<br>writing course being utilised to allow our core group of volunteers with<br>copy writing experience to work alongside the trustees in the grant writing<br>process.|
|---|---|



## **Section F                     Other optional information** 

We have now moved to a fully documented ERP platform that also links with our employer record with HMRC, This has allowed us to document all income and expenditure in significant detail including placing funds in reserve that can be tracked back to specific nominal ledgers in our system. 

It is also linked directly to our banking system so records all donations against source whilst also allowing us to record all purchases with a valid purchase requisition. 

Profit and loss 

March **2012** 

**TAR** 

6 



Profit and Loss
Wigs For Heroes
For the year ended 31 December2021
Accrual Basis
115
5.74
2.11
51.5Tr
122.11
TDtsITurnD
45&E7
CostofSale5
LO-Dir*ttlV*2*1
315-DI￿rtE￿P￿￿S
2QQ
2W
l.QdEei
241.73
TDtsIC0stof5ll￿s
4651D7
Gr¢>55 Pfof
.244.7•
IUIB.ZQI
nMnlstratK*Costs
35521
oa-t￿rIng
14525
o.
IA5.52*
o.
OJg.AE
lJQ9
27E7F
a9
-Tr3A5
-G￿ernI￿2￿5
Tl.19
17.IZ*
63-ITS0ft4YWE&ndCDnsurnabPEE
4ts.RÈnt
smo
JM77.
47T.￿￿
JA77.
5.5
SW
-TelEPhore&l￿Met
IONQS.IQNOSEMAIL&WEQ9ITE
1300.(4
1442444
OpefotiniProfit
.2,915.91
112MIZ.04
otherlncome
4119.J7
4Jl9.17
149.17
￿-￿Dal￿TE
3*7
U52.7&
Iy379
.7
J.OPJ 19
TgtylQtknrlThrornr
79fy
14.79615
prOfft￿ Or￿l￿aryA￿lie5BtlQreTaxa
ProfitofterTaxation
I155A9
I155A9
4155A•
U53A
Balance Sheet
TAR
March 2012


## **Section G                    Declaration** 

**The trustees declare that they have approved the trustees’ report above.** 

**Signed on behalf of the charity’s trustees** 

**Signature(s) Full name(s)** Matthew Foncette **Position (eg Secretary, Chair,** Finance Director **etc) Date** 15/10/2021 

March **2012** 

**TAR** 

8 



## **Profit and Loss** 

## **Wigs For Heroes** 

## **For the year ended 31 December 2021 Accrual Basis** 

|**Accrual Basis**|||||
|---|---|---|---|---|
||**2021**|**2021 % OF**<br>**TURNOVER**|**TOTAL**|**YEAR TO DATE**|
|**Turnover**|||||
|200 - Sales|115.25|26.56%|115.25|115.25|
|260 - Other Revenue|95.74|22.07%|95.74|95.74|
|270 - Interest Income|222.88|51.37%|222.88|222.88|
|**Total Turnover**|**433.87**|**100.00%**|**433.87**|**433.87**|
|**Cost of Sales**|||||
|310 - Cost of Goods Sold|1.26|0.29%|1.26|1.26|
|320 - Direct Wages|602.00|138.75%|602.00|602.00|
|325 - Direct Expenses|1,048.81|241.73%|1,048.81|1,048.81|
|**Total Cost of Sales**|**1,652.07**|**380.78%**|**1,652.07**|**1,652.07**|
|**Gross Profit**|**(1,218.20)**|**-280.78%**|**(1,218.20)**|**(1,218.20)**|
|**Administrative Costs**|||||
|400 - Advertising & Marketing|353.21|81.41%|353.21|353.21|
|408 - Cleaning|32.58|7.51%|32.58|32.58|
|418 - Charitable and Political Donations|(893.51)|-205.94%|(893.51)|(893.51)|
|420 - Entertainment-100% business|630.48|145.32%|630.48|630.48|
|425 - Postage, Freight & Courier|1,209.45|278.76%|1,209.45|1,209.45|
|429 - General Expenses|38.10|8.78%|38.10|38.10|
|433 - Insurance|307.70|70.92%|307.70|307.70|
|461 - Printing & Stationery|74.29|17.12%|74.29|74.29|
|463 - IT Software and Consumables|383.16|88.31%|383.16|383.16|
|469 - Rent|3,000.00|691.45%|3,000.00|3,000.00|
|477 - Salaries|3,877.00|893.59%|3,877.00|3,877.00|
|485 - Subscriptions|580.02|133.69%|580.02|580.02|
|489 - Telephone & Internet|266.17|61.35%|266.17|266.17|
|IONOS - IONOS EMAIL & WEBSITE|365.79|84.31%|365.79|365.79|
|Office - Office rental|1,200.00|276.58%|1,200.00|1,200.00|
|**Total Administrative Costs**|**11,424.44**|**2,633.15%**|**11,424.44**|**11,424.44**|
|**Operating Profit**|**(12,642.64)**|**-2,913.92%**|**(12,642.64)**|**(12,642.64)**|
|**Other Income**|||||
|001 - Kickstart|4,149.17|956.32%|4,149.17|4,149.17|
|CAF - CAF DONATE|3,397.98|783.18%|3,397.98|3,397.98|
|DONATION - Direct donations|1,553.79|358.12%|1,553.79|1,553.79|
|Virgin - Virgin|5,695.19|1,312.65%|5,695.19|5,695.19|
|**Total Other Income**|**14,796.13**|**3,410.27%**|**14,796.13**|**14,796.13**|



Profit and Loss 

Wigs For Heroes 



Profit and Loss 

||**2021**|**2021 % OF**<br>**TURNOVER**|**TOTAL**|**YEAR TO DATE**|
|---|---|---|---|---|
||||||
|**Profit on Ordinary Activities Before Taxation**|**2,153.49**|**496.34%**|**2,153.49**|**2,153.49**|
|**Profit after Taxation**|**2,153.49**|**496.34%**|**2,153.49**|**2,153.49**|




Profit and Loss 

Wigs For Heroes 



## **Balance Sheet** 

## **Wigs For Heroes As at 31 December 2021 Accrual Basis** 

|**Balance Sheet**<br>**Wigs For Heroes**<br>**As at 31 December 2021**<br>**Accrual Basis**|**Balance Sheet**<br>**Wigs For Heroes**<br>**As at 31 December 2021**<br>**Accrual Basis**|
|---|---|
|**31 DEC 2021**||
|**Fixed Assets**||
||**Tangible Assets**|
||710 - Office Equipment<br>1,776.12|
||**Total Tangible Assets**<br>**1,776.12**|
|**Total Fixed Assets**<br>**1,776.12**<br>**Current Assets**||
||**Cash at bank and in hand**|
||Santander CurrentAccount ...50<br>20,740.79|
||**Total Cash at bank and in hand**<br>**20,740.79**|
|**Total Current Assets**<br>**20,740.79**<br>**Creditors: amounts falling due withinone year**||
|800 - Accounts Payable<br>600.00||
|814 - Wages Payable - Payroll<br>602.00||
|820 - VAT<br>(892.58)||
|850 - Suspense<br>(59.35)||
|**Total Creditors: amounts falling due within one year**<br>**250.07**||
|**Net Current Assets (Liabilities)**<br>**20,490.72**||
|**Total Assets less Current Liabilities**<br>**22,266.84**||
|**Net Assets**<br>**22,266.84**<br>**Capital and Reserves**||
|960 - Retained Earnings<br>20,113.35||
|Current Year Earnings<br>2,153.49||
|**Total Capital and Reserves**<br>**22,266.84**||




Balance Sheet 

Wigs For Heroes 

