## **HUMEN**
## **Registered Charity No. 1174806**
**Accounts for the Year Ended 31st March 2023**
## **HUMEN**
## **Trustees’ report for the year ended 31[st] March 2023**
## **Reference and Administrative Details of the Charity, and its Trustees**
|Charity Name:|HUMEN|
|---|---|
|Registered Charity Number:|1174806|
|Structure and governance:|Charitable incorporated Organisation; registered 25th|
||September 2017 and governed by a constitution amended on|
||1st September 2022|
|Registered Address:|3rd Floor Front, 121-123 Charing Cross Road, London, WC2H|
||0EW|
|Trustees:|Mr Renato Giacon|
||Mr Nick Coleridge|
|Independent Examiner:|Harry Levine, GreenLevine & Associates (ACA)|
## **Appointment of Trustees**
New trustees are appointed by a resolution passed at a properly convened meeting of the charity trustees. In selecting individuals for appointment as trustees, HUMEN’s trustees have regard to the skills, knowledge and experience needed for the effective administration of the charity.
## **The Charitable Objectives**
The objects of HUMEN are:
For the public benefit, the advancement of health – in particular men’s mental health – across the UK, specifically but not exclusively by:
- (a) The provision of accessible and preventative solutions to male mental ill-health;
- (b) The promotion of the prevention of male mental ill-health and the need for this to be a first-line approach;
- (c) The advancement of the education of the general public about all aspects of men’s mental health and the need to improve and maintain it; and
- (d) The promotion of equality and diversity by raising awareness around socially conditioned beliefs about gender.
## **The Charity’s Main Activities**
HUMEN is leading a movement to improve and maintain men’s mental health principally through The HUMEN Spaces, non-clinical and anonymous spaces for men to talk, listen and connect on a regular basis across the UK in order to provide an accessible and preventative solution to men suffering in silence and dying too young. It further supports its aim through social and other media.
## **This Year’s Activities**
In the wake of the COVID-19 pandemic and the subsequent transition to online operations, HUMEN has made significant strides in the financial year up to 31st March 2023. The charity has not only reopened its physical spaces but has also expanded its presence by establishing new locations, including Birmingham. This expansion, alongside the continuation of the HUMEN online space, has allowed for a broader engagement with the global community, underscoring the organisation’s commitment to its mission of supporting mental health and wellbeing in an evolving societal landscape.
HUMEN has experienced remarkable growth across various fronts. Community engagement saw a significant increase, with membership growing by over 15% to 82,405 community members and direct beneficiaries. Social
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media has played a pivotal role in this expansion, with audience numbers on Instagram and Facebook skyrocketing by 263.4% and 254.4%, respectively. These platforms have been crucial in reaching younger men and supporting the charity's objectives, bolstering its appeal to grant-giving bodies and potential corporate partners. The success of campaigns such as Rise Against Suicide and the University Mental Health League Table (UMHLT) has further elevated HUMEN's profile, demonstrating the organisations ability to significantly impact mental health awareness and support.
Looking ahead, HUMEN aims to launch new projects, expand its spaces, continue its impactful campaigns, and further increase its social media reach, all while leveraging the power of storytelling and strengthening strategic partnerships to advance its mission of improving mental health services and awareness nationwide.
Despite ongoing efforts in mental health awareness and support, the challenge remains stark. In 2022, England saw a persistently high number of suicides, underscoring the grave reality that suicide continues to be the leading cause of death among men under the age of 50. Men still account for approximately three-quarters of all suicide deaths annually, a distressing statistic that highlights the gender disparity in mental health outcomes. Recent data from the Office for National Statistics (ONS) indicate that men, particularly those from mixed and white ethnic backgrounds, face the highest rates of suicide. The Samaritans' crucial role in providing support is more apparent than ever, with their helplines answering a call every 10 seconds. Furthermore, the stark reality that someone dies by suicide every 90 minutes in the UK alone emphasises the critical importance of our mission to lower these numbers and address this public health emergency.
## **The HUMEN Spaces**
In response to the COVID-19 pandemic, the closure of all our physical HUMEN Spaces last year necessitated a pivot to fully online operations.
This financial year, up to 31st March 2023, saw us earnestly working towards our core charitable objectives, with a strong focus on not just reopening our physical spaces but also broadening our footprint by establishing new locations, including in cities like Birmingham.
Achieving this goal marks a significant milestone for us. We have continued to operate the online HUMEN space, leveraging the broader engagement and impact achieved during its online-only period. Our strategy of blending physical presence with our online platform ensures that we stay connected with our community across the globe, emphasising our dedication to our mission in an evolving world.
## **Community**
We grew our community by over 15% during the year ending 31st March 2022, with 82,405 community members and direct beneficiaries for the financial year.
## **Social Media**
Social media remains a formidable asset for HUMEN, serving as a key channel to connect with a vast audience, which has not only continued to grow but also thrived, drawing in supporters, beneficiaries, and individuals grappling with suicide and mental health issues. This year, we witnessed an exceptional growth in our social media presence, with our audience on Instagram and Facebook expanding by 263.4% and 254.4% respectively, reflecting a significant increase that includes a 15% growth from our last report.
Social media proves to be an invaluable tool in reaching our core demographic, especially younger men, enabling us to cultivate and engage with a community that would otherwise be out of reach due to financial constraints. Our platforms are instrumental in supporting our charitable objectives, aligning seamlessly with our campaigns and media efforts.
Moreover, our burgeoning social media following enhances our appeal in the eyes of grant-giving entities and prospective corporate partners. Both are keen on seeing our active engagement with a diverse audience and our capacity to generate a broad impact, which our social media efforts successfully deliver.
## **Rise Against Suicide**
The second Rise Against Suicide campaign, which took place on 4th December 2022, marked a remarkable achievement, doubling its reach to an impressive 507 million, showcasing a 101% increase compared to the
3
previous year. This expansion was evident as the event unfolded seamlessly across 18 locations, up from 11 in collaboration with Decathlon last year, with 16 of these venues being Heineken pubs, thanks to our successful partnership, alongside two independently recruited venues. This growth underscores our ability to foster meaningful collaborations and extend our event's footprint.
Despite the challenging landscape for public fundraising, impacted by the cost of living and projected declines in charity income, our campaign navigated these waters with strategic adaptations. While fundraising did not meet our ambitious targets, the campaign was still an overwhelming success for HUMEN as well as gaining a total media reach of 507 million. The coverage included an exclusive video for the Independent plus 32 broadcast pieces including the BBC, London Live and ITV.
The engagement of celebrities, including Harry Collett and Dr. Kishan Bodalia, brought a unique dimension to our campaign, despite facing more challenges compared to the previous year's star-studded support. This variance in celebrity involvement offers lessons in leveraging public figures' influence effectively.
## **University Mental Health League Table**
UMHLT campaign marked a significant milestone in raising awareness about the state of mental health services across universities. Launched with a 24-hour exclusive by The Guardian on June 29th 2022, the campaign quickly gained momentum, amassing a remarkable media reach of 218,513,727 within the first week alone. Key media highlights include substantial coverage by major outlets such as The Guardian with a reach of 23 million, BBC Radio 1 reaching 11 million, the Telegraph Online at 25 million, and the BBC website with 20 million.
Despite the campaign's success, it faced challenges from lower-performing universities attempting to discredit the data. However, HUMEN's strategic collaboration with Premier PR, Advance Pro Bono, and Grape Data ensured a strong defense through robust responses and additional data publication where needed.
Central to the campaign's success is its role in spotlighting the discrepancies in university mental health services and catalysing discussions about the urgent need for improved support for students. This initiative has not only enhanced HUMEN's position in advocating for men's mental health but has also generated valuable content for engaging Major Donors, supporting grant applications, and sparking new partnership dialogues, such as with Dr. Kishan Bodalia, a prominent media doctor and mental health influencer.
Through strategic media engagement, robust defense against criticism, and innovative advertising efforts, the UMHLT campaign has made significant strides in promoting the importance of mental health support in academic settings, underscoring HUMEN's commitment to improving mental health awareness and services at universities nationwide.
## **Finances**
We were encouraged by reaching a similar level of fundraising from previous year, in-spite of the limitations resulting from COVID-19 lockdown and social distancing. We increased our receipts to £409,00 , from £185,309 in the previous year, reflecting the continuing strength of the organisation. Much of our funding came from respected trusts, foundations and donors.
## **Reserves**
The trustees have a duty to manage financial risk and ensure financial commitments can be met as they fall due. HUMEN is a relatively new charity, and, in the current circumstances, the trustees aim to hold unrestricted cash balances equivalent to a minimum of three months unrestricted expenditure. At the year end, our unrestricted reserves represented more than three months’ expenditure.
## **Our team**
None of what we have achieved in the past year would have been possible without the dedication and enthusiastic commitment of founder River Hawkins and the team of volunteers who are responsible for supporting the operations of The HUMEN Spaces. What our volunteers do is remarkable, and the trustees are extremely grateful to them all.
## **Looking Forward**
- Launch the HUMEN Space 1:1 with a leading psychotherapy platform
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- Expand the HUMEN Spaces to new locations
- Evolve the annual suicide preveniton campaign
- Launch our inaugural charity fundraising gala
- Continue to use the power of storytelling, a core identity of HUMEN to expand our reach
- Continue to grow our strategic partnerships
-
- Advance our 60k+ strong social media reach via our platforms
- Secure high value media Gifts-in-Kind (TV and Digital Out of Home), increasing visibility to reach more men in need
- Develop the HUMEN website to include additional functionalities such as a resources page, an in memory page and an impact page
##
The activities of HUMEN, which the trustees have overseen, have been in line with the guidance issued by the Charity Commission on public health and in accordance with Section 17 of the Charities Act 2011.
Signed on behalf of the Trustees
Nick Coleridge (Acting) Chair and Trustee Date: 25th Janaury 2024
5
## **HUMEN**
## **Accounts for the year ended 31st March 2023**
Signed by the Chair On behalf of all the Trustees
Nick Coleridge (Acting) Chair and Trustee Date: 25th Janaury 2024
6
## **HUMEN**
**Accounts for the year ended 31st March 2022**
7
## **HUMEN**
_Registered Charity Number 1174806_
## **Independent examiner’s report to the trustees of HUMEN**
I report to the trustees on my examination of the accounts of HUMEN for the year ended 31 March 2023.
## **Responsibilities and basis of report**
As the charity trustees you are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 2011 (‘the Act’).
I report in respect of my examination of the accounts carried out under section 145 of the 2011 Act and in carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.
## **Independent examiner’s statement**
I have completed my examination. I confirm that no material matters have come to my attention in connection with the examination giving me cause to believe that in any material respect:
1. accounting records were not kept in respect of the charity as required by section 130 of the Act; or
2. the accounts do not accord with those records.
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
**Signed** :
## **Name:**
Harry Levine, GreenLevine & Associates
**Relevant professional qualification and membership of professional bodies** : Associate Chartered Accountant (ACA)
**Address** :
**Date** :
8
## **Humen**
## **Accounts for the year ended 31[st] March 2023**
## **Receipts and Payments Account for the year ended 31st March 2023**
|**Note**
**Receipts**
Grants
Corporate Donations
Donations
Gift Aid
Other
**Total Receipts**
**1**
**Payments**
Funds Spent on Projects
Fundraising Costs
Other Costs
**Total Payments**
**2**
**Excess of Receipts over Payments**
Cash in Bank at 31st March 2022
**Cash in Bank at 31st March 2023**
**Statement of Assets as at 31st March**
**2022**
**2023**
**Note**
Cash in Bank
**Total Assets**|**Unrestricted**
**Funds**
**£**
24,000
-
6,042
11,244
62,344
**103,630**
213,101
1,569
15,523
**230,193**
**Unrestricted**
**Funds**
**£**
-
**-**
-|**Restricted**
**funds**
**£**
293,500
12,000
-
-
-
**305,500**
12,572
-
10
**12,582**
**Restricted**
**funds**
**£**
-
**-**
-|**Total**
**£**
317,500
12,000
6,042
11,244
62,344
**409,130**
225,673
1,569
15,533
**242,775**
**166,355**
153,687
**320,042**
**Total**
**£**
320,042
**320,042**
-|**Y/E 31st**
**March 2022**
**£**
33,769
14,750
134,213
2,565
12|
|---|---|---|---|---|
|||||**185,309**|
|||||(151,314)
(222)
(18,070)|
|||||**(169,606)**|
|||||**15,702**
137,985|
|||||**153,687**|
|||||**Y/E 31st**
**March 2022**
**£**
153,687|
|||||**153,687**|
|||||**-**|
**Humen**
## **Accounts for the year ended 31[st] March 2023**
## **1. Income**
|**Grants**
Garfield Weston Foundation
Main Grants
Cherry Parkes
Robertson Trust
Evan Cornish Foundation
Other Grants
**Total Grants**
**Corporate Donations**
Decathlon
DPD Donation
Other
**Total Corporate Donations**
**Donations**
Major donors
Other
**Total Donations**
Gift Aid
Sponsored Events
**Total Receipts**
**Interest Received**
**2. Payments**
Personnel costs
Rent
Marketing
Fundraising costs
Donation platform costs
Legal and other advisor costs
HUMEN Space
IT costs
Campaign costs
Insurance
Other costs|**Unrestricted**
**Funds**
-
-
-
-
-
24,030
**24,000**
-
-
-
**-**
6,042
-
**6,042**
11,244
-
**103,630**
**270**
**35,244**
**Unrestricted**
**Funds**
170,574
10,433
36,514
1,569
598
1,609
387
6,013
136
2,360
**230,193**|**Restricted**
**funds**
-
-
280,000
10,000
3,500
-
**293,500**
-
-
12,000
**12,000**
-
-
**-**
-
62,074
**367,582**
**Restricted**
**funds**
-
-
-
-
-
-
12,572
-
-
10
-
**12,582**|**Total**
-
-
280,000
10,000
3,500
24.000
**317,500**
-
-
12,000
**12,000**
6,042
-
**6,042**
11,244
62,074
**408,860**
**270**
**Total**
170,574
10,433
36,514
1,569
598
1,609
12,572
387
6,013
146
2,360
**242,775**|**Y/E 31st**
**March 2022**
1,500
9,060
-
-
-
9,580|
|---|---|---|---|---|
|||||**33,769**|
|||||14,500
-
250|
|||||**14,750**|
|||||56,100
78,113|
|||||**134,213**|
|||||2,565
12|
|||||**185,309**|
|||||**Y/E 31st**
**March 2022**
(121,195)
(10,925)
(3,258)
(222)
(430)
-
(1,370)
-
(25,061)
(145)
(7,000)|
|||||**(169,606)**|
HUMEN
Registered Charity Number 7774806
Independent examiner's report to the trustees of HUMEN
I report to the trustees on my examination of the accounts of HUMEN for the year ended 31 March 2023.
Responsibilities and basis of report
As the charity trustees you are responsible for the preparation of the accounts in accordance with the
requirements of the Charities Act 2011 ('the Act,).
I report in respect of my examination of the accounts carried out under section 145 of the 2011 Act and in carrying
out my examination I have followed all the applicable Directions given by the Charity Commission under section
145(5)(b) of the Act.
Independent examiner's statement
I have completed my examination. I confirm that no material matters have come to my attention in connection
with the examination giving me cause to believe that in any material respect:
l. accounting records were not kept in respect of the charity as required by section 130 of the Act; or
2. the accounts do not accord with those records.
I have no concerns and have come across no other matters in connection with the examination to which attention
should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
Signed:
Name:
Green Levine & Associates
Address:
132A Boundary Road
London
NW8 ORH
Date:
L