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2022-03-31-accounts

HUMEN

Registered Charity No. 1174806

Accounts for the Year Ended 31st March 2022

HUMEN

Trustees’ report for the year ended 31[st] March 2022

Reference and Administrative Details of the Charity, and its Trustees

Charity Name: HUMEN Registered Charity Number: 1174806 Structure and governance: Charitable incorporated Organisation; registered 25[th] September 2017 and governed by a constitution amended on 1[st] September 2020 Registered Address: 3rd Floor Front, 121-123 Charing Cross Road, London, WC2H 0EW Trustees: Mr Renato Giacon Mr Jaimin Allen Mr Jason Kelly (appointed 31[st] March 2022) Mrs Caroline McGovern (resigned 31[st] March 2022) Mr Jeff Holland (resigned 27[th] March 2022) Independent Examiner: Graeme Smith, ACA

Appointment of Trustees

New trustees are appointed by a resolution passed at a properly convened meeting of the charity trustees. In selecting individuals for appointment as trustees, HUMEN’s trustees have regard to the skills, knowledge and experience needed for the effective administration of the charity.

The Charitable Objectives

The objects of HUMEN are:

For the public benefit, the advancement of health – in particular men’s mental health – across the UK, specifically but not exclusively by:

The Charity’s Main Activities

HUMEN is leading a movement to improve and maintain men’s mental health principally through The HUMEN Spaces, non-clinical and anonymous spaces for men to talk, listen and connect on a regular basis across the UK in order to provide an accessible and preventative solution to men suffering in silence and dying too young. It further supports its aim through social and other media.

This Year’s Activities

The financial year began with the continued disruption of a COVID-19 lockdowns and restrictions on movement as it had in the previous year, a state of affairs that has continued to highlight mental health issues and the importance of a preventative approach. Thankfully, by the end of the financial year the government had announced the lifting of all restrictions in England, following the successful vaccination problem.

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Notwithstanding, there were over 5,000 suicides registered in England in 2021. Suicide is the biggest cause of death in men under the age of 50 and around three quarters of deaths from suicides each year are men. On top of this, according to data from the Office for National Statistics (ONS), the highest rates of suicide in men have been in mixed and white ethnic groups. The Samaritans answer a call for help every 10 seconds, and tragically, around every 90 minutes someone dies from suicide in the UK alone. Our mission remains as critical as ever in a bid to reduce these numbers.

The HUMEN Spaces

Because of the COVID-19 restrictions, all physical HUMEN Spaces remained closed throughout the financial year, and we continued to operate the online HUMEN space on a weekly basis. Whilst the preference would always be to hold physical spaces, one of the positives of holding the space online was to enable a wider geographical reach. In fact, attendance increased on the online platform which included attendees from many different countries from Australia, South Africa, USA, India, Bali, Spain, Italy, Dubai, and Peru.

It is the intention of HUMEN to commence the re-opening of the physical spaces during the year ending 31[st] March 2023, and to continue with the online HUMEN space. As one of our core charitable objectives, we see re-opening the existing spaces, as well as expanding into new cities, as a key priority going into the next financial year.

Community

We grew our community by over 37% during the year ending 31st March 2022, with 52,304 community members and direct beneficiaries for the financial year.

Social Media

Social media continues to be a strength for HUMEN. We are able to reach a large audience that has continued to grow, attracting supporters, beneficiaries, and those affected by suicide and mental health challenges. During the year our social audience expanded by 228.9% and 221.2% for Instagram and Facebook respectively.

Social media is an effective way to reach our target demographic, particularly for younger men, and allows us to build and engage with an audience that would otherwise be too expensive to reach sustainably. Our channels support our charitable mission and are also used to align with campaigns and press activity.

Our social media audience also acts as an asset in the context of grant applications to trusts, and for potential partnerships with corporations. In both cases, organisations want to see us engaging with a broad audience and having a wide impact and reach, which social media provides.

Rise Against Suicide

The year saw the successful launch of the Rise Against Suicide Sunrise Walk, which took place on 4[th] November 2021, in the lead up to International Men’s Day. The campaign involved each participant walking 4,657 metres in honour of the 4,657 men who took their lives during 2020, and aimed to bring friends, families and communities together. The campaign featured HUMEN ambassador Andrew Scott, as well as brand supporters David Gandy and Emma Rigby whose support we are very grateful for.

The campaign was an overwhelming success and raised approximately £63,000 for HUMEN as well as attaining a total media reach of 231 million. The coverage included a double page spread in the Daily Mail and Belfast Telegraph, plus 9 broadcast hits including BBC Morning Live and Sky News.

The second version of this campaign took place on 4[th] December 2022, whereby we honoured the 5,151 men who took their lives in 2021.

University Mental Health League Table

During the year, we saw the completion of the data compilation for the first ever university mental health league table, ranking universities according to how well they support student’s mental wellbeing. The first table was published shortly after the year end on 22[nd] June 2022, involving 80 universities, and the unique and insightful nature of this campaign received significant press coverage and media reach.

It is one of HUMEN’s key aims to continue with this campaign and to widen the survey further to include all universities to continue to raise awareness of mental wellbeing amongst students and under 24s in general.

Finances

We were encouraged by reaching a similar level of fundraising from previous year, in-spite of the limitations resulting from COVID-19 lockdown and social distancing. We increased our receipts to £185,309, from £176,789 in the previous year, reflecting the continuing strength of the organisation. Much of our funding came from respected trusts, foundations and donors. Our reserves increased to £153,687 as of 31[st] March 2022 (from £137,985 as of 31[st] March 2021).

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Reserves

The trustees have a duty to manage financial risk and ensure financial commitments can be met as they fall due. HUMEN is a relatively new charity, and, in the current circumstances, the trustees aim to hold unrestricted cash balances equivalent to a minimum of three months’ unrestricted expenditure. At the year end, our unrestricted reserves represented more than three months’ expenditure.

Our team

None of what we have achieved in the past year would have been possible without the dedication and enthusiastic commitment of founder River Hawkins and the team of volunteers who are responsible for supporting the operations of The HUMEN Spaces. What our volunteers do is remarkable, and the trustees are extremely grateful to them all.

Looking forward

The key objectives for the next financial year are to:

Public Benefit Statement

The activities of HUMEN, which the trustees have overseen, have been in line with the guidance issued by the Charity Commission on public health and in accordance with Section 17 of the Charities Act 2011.

Signed on behalf of the Trustees

Jaimin Allen (Acting) Chair and Trustee Date:

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HUMEN

Accounts for the year ended 31st March 2022

Receipts and Payments Account for the year ended 31st March 2022

Note
Receipts
Grants
Corporate Donations
Donations
Gift Aid
Other
Total Receipts
1
Payments
Funds Spent on Projects
Fundraising Costs
Other Costs
Total Payments
2
Excess of Receipts over Payments
Cash in Bank at 31st March 2021
Cash in Bank at 31st March 2022		 Unrestricted
Funds
£
2,209
10,750
134,213
2,565
12
149,749
(124,660)
(222)
(16,635)
(141,517)
8,231
115,405
123,636		 Restricted
funds
£
31,560
4,000
-
-
-
35,560
(26,654)
-
(1,435)
(28,089)
7,471
22,580
30,051		 Total
£
33,769
14,750
134,213
2,565
12
185,309
(151,314)
(222)
(18,070)
(169,606)
15,702
137,985
153,687		 Y/E 31st March
2021
£
57,080
5,000
106,672
8,032
5
176,789
(47,695)
(1,138)
(4,783)
(53,616)
123,173
14,811
137,985

Statement of Assets as at 31st March 2022

Note
Cash in Bank
Total Assets		 Unrestricted
Funds
£
123,636
123,636		 Restricted
funds
£
30,051
30,051		 Total
Y/E 31st March
2021
£
£
153,687
137,985
153,687
137,985

Signed by the Chair On behalf of all the Trustees Jaimin Allen (Acting) Chair and Trustee

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HUMEN

Accounts for the year ended 31st March 2022

1. Income
Grants
Garfield Weston Foundation
Main Grants
RG Foundation
City Bridge
Julia & Hans Rausing Trust
Other Grants
Total Grants
Corporate Donations
Decathlon
DPD Donation
Other
Total Corporate Donations
Donations
Major donors
Other
Total Donations
Gift Aid
Other
Total Receipts
2. Payments
Personnel costs
Rent
Marketing
Fundraising costs
Donation platform costs
Legal and other advisor costs
HUMEN Space
IT costs
Campaign costs
Insurance
Other costs		 Unrestricted
Funds
Restricted
funds
Total
Y/E 31st March
2021
-
15,000
15,000
-
-
9,060
9,060
-
-
-
-
22,500
-
-
-
15,000
-
-
-
10,000
2,209
7,500
9,709
9,580
2,209
31,560
33,769
57,080
10,500
4,000
14,500
-
-
-
-
5,000
250
-
250
-
10,750
4,000
14,750
5,000
56,100
-
56,100
60,000
78,113
-
78,113
46,672
134,213
-
134,213
106,672
2,565
-
2,565
8,032
12
-
12
5
149,749
35,560
185,309
176,789
Unrestricted
Funds
Restricted
funds
Total
Y/E 31st March
2021
(103,303)
(17,893)
(121,195)
(44,490)
(9,954)
(971)
(10,925)
(1,900)
(3,074)
(184)
(3,258)
(1,426)
(222)
-
(222)
(1,138)
(430)
-
(430)
(885)
-
-
-
(878)
-
(1,370)
(1,370)
(613)
-
-
-
(399)
(17,854)
(7,207)
(25,061)
(280)
(136)
(9)
(146)
(144)
(6,545)
(454)
(7,000)
(1,461)
(141,517)
(28,089)
(169,606)
(53,616)

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HUMEN

Registered Charity Number 1174806

Independent examiner’s report to the trustees of HUMEN

I report to the trustees on my examination of the accounts of HUMEN for the year ended 31 March 2022.

Responsibilities and basis of report

As the charity trustees you are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 2011 (‘the Act’).

I report in respect of my examination of the accounts carried out under section 145 of the 2011 Act and in carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.

Independent examiner’s statement

I have completed my examination. I confirm that no material matters have come to my attention in connection with the examination giving me cause to believe that in any material respect:

  1. accounting records were not kept in respect of the charity as required by section 130 of the Act; or

  2. the accounts do not accord with those records.

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.

Signed :

Name:

Graeme Smith

Relevant professional qualification and membership of professional bodies : Associate Chartered Accountant (ACA)

Address :

30 Acorn Way London SE23 2XU UK

Date : 23 January 2023

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