## **HUMEN**
**Registered Charity No. 1174806**
**Accounts for the Year Ended 31st March 2021**
## **HUMEN**
## **Trustees’ report for the year ended 31[st] March 2021**
## **Reference and Administrative Details of the Charity, and its Trustees**
Charity Name: HUMEN Registered Charity Number: 1174806 Structure and governance: Charitable incorporated Organisation; registered 25[th] September 2017 and governed by a constitution amended on 1[st] September 2020 Registered Address: 3rd Floor Front, 121-123 Charing Cross Road, London, WC2H 0EW Trustees: Mr Jaimin Allen (appointed 6[th] November 2021) Mr Stephen Brough (resigned 31[st] March 2021) Mr William Donoghue (appointed 21[st] October 2020, resigned 30[th] June 2021) Mr Renato Giacon Mr Jeff Holland Ms Caroline McGovern (appointed 16[th] December 2020) Ms Patricia Nicholson (resigned 20[th] November 2021) Independent Examiner: Graeme Smith, ACA
## **Appointment of Trustees**
New trustees are appointed by a resolution passed at a properly convened meeting of the charity trustees. In selecting individuals for appointment as trustees, HUMEN’s trustees have regard to the skills, knowledge and experience needed for the effective administration of the charity.
## **The Charitable Objectives**
The objects of HUMEN are:
For the public benefit, the advancement of health – in particular men’s mental health – across the UK, specifically but not exclusively by:
- (a) The provision of accessible and preventative solutions to male mental ill-health;
- (b) The promotion of the prevention of male mental ill-health and the need for this to be a first-line approach;
- (c) The advancement of the education of the general public about all aspects of men’s mental health and the need to improve and maintain it; and
- (d) The promotion of equality and diversity by raising awareness around socially conditioned beliefs about gender.
## **The Charity’s Main Activities**
HUMEN is leading a movement to improve and maintain men’s mental health principally through The HUMEN Spaces, non-clinical and anonymous spaces for men to talk, listen and connect on a regular basis across the UK in order to provide an accessible and preventative solution to men suffering in silence and dying too young. It further supports its aim through social and other media.
## **This Year’s Activities**
We grew our community by over 52% the year ending 31[st] March 2021 with 38,078 community members and 2,689 direct beneficiaries for the financial year.
2
## **The HUMEN Spaces**
We sought to respond to the challenges faced with the closure of our physical HUMEN Spaces due to lockdowns and social-distancing limitations. We continued to expand our HUMEN Spaces online and this format has allowed us to focus on particular demographics. For example, we launched an online HUMEN Space dedicated to PoC/BAME individuals.
## **Press Coverage**
Press activity and campaigning continued during the series of regional and national lockdowns. Health Foundation data showed that depression rates doubled thanks to the restrictions placed on people, while GP diagnoses were down by a quarter. The need for HUMEN’s services became only more critical, and we were able to generate coverage including on the BBC TV news for the launch of the HUMEN Space Online.
## **Social Media**
Social media continues to be a strength for HUMEN. We are able to reach a large audience that has continued to grow, attracting supporters, beneficiaries, and those affected by suicide and mental health challenges. During the year our social audience expanded by 40% to over 30,000.
Social media is an effective way to reach our target demographic, particularly for younger men, and allows us to build and engage with an audience that would otherwise be too expensive to reach sustainably. Our channels support our charitable mission and are also used to align with campaigns and press activity.
Our future plans include continued growth, using our social channels to drive direct donations, and expansion to add TikTok to our repertoire. We are currently present on both Facebook and Twitter, with the majority of our audience on Instagram.
Our social media audience also acts as an asset in the context of grant applications to trusts, and for potential partnerships with corporates. In both cases, organisations want to see us engaging with a broad audience and having a wide impact and reach, which social media provides.
## **University Mental Health League Table**
We are creating the first comprehensive university mental health league table to hold universities accountable for how well they support their students. To explore the concept, we conducted a number of surveys using our social media channels to better understand how our followers, many of whom are university students, view the support offered by their university in mental health.
After considering the feedback received, we decided to create the first ranking, based on the results of more expensive surveying conducted by an independent third-party professional firm, of university mental health. The first league table will include 80 universities. Data collection is currently under way, with the results to be published shortly. We intend to release a new ranking every year, adding more universities to the ranking year on year.
## **Finances**
We were encouraged by the increase in fundraising for the year and the growth of our reserves, in-spite of the limitations on fundraising resulting from COVID-19 lockdown and social distancing. We more than tripled our fundraising for the year to £176,789, from £53,315 on the previous year, reflecting the increasing strength of the organisation. Much of our funding came from respected trusts and foundations. Our reserves increased to £137,985 as of 31[st] March 2021 (from £14,811 as of 31[st] March 2020).
## **Reserves**
The trustees have a duty to manage financial risk and ensure financial commitments can be met as they fall due. HUMEN is a relatively new charity, and, in the current circumstances, the trustees aim to hold unrestricted cash balances equivalent to a minimum of three months’ unrestricted expenditure. At the year end, our unrestricted reserves represented more than three months’ expenditure.
3
## **Our team**
None of what we have achieved in the past year would have been possible without the dedication and enthusiastic commitment of founder River Hawkins and the team of volunteers who are responsible for supporting the operations The HUMEN Spaces. What our volunteers do is remarkable, and the trustees are extremely grateful to them all.
## **Looking forward**
The financial year began and ended with the disruption of a COVID-19 lockdown, a state of affairs that has highlighted mental health issues and the importance of a preventative approach. The way we adapted and have managed has been impressive, and HUMEN will emerge from the crisis a more resilient organisation even better able to make an invaluable contribution to improving mental health among men and thereby benefiting society as a whole.
## **Public Benefit Statement**
The activities of HUMEN, which the trustees have overseen, have been in line with the guidance issued by the Charity Commission on public health and in accordance with Section 17 of the Charities Act 2011.
Signed on behalf of the Trustees
Jeff Holland (Acting) Chair and Trustee Date:
4
## **HUMEN**
## **Accounts for the year ended 31st March 2021**
## **Receipts and Payments Accout for the year ended 31st March 2021**
|**Note**
**Receipts**
Grants
Corporate Donations
Donations
Gift Aid
Other
**Total Receipts**
**1**
**Payments**
Funds Spent on Projects
Fundraising Costs
Other Costs
**Total Payments**
**2**
**Excess of Receipts over Payments**
Cash in Bank at 31st March 2020
**Cash in Bank at 31st March 2021**|**Unrestricted**
**Funds**
**£**
32,500
5,000
96,672
8,032
5
**142,209**
(37,544)
(1,138)
(2,934)
**(41,616)**
**100,593**
14,811
**115,405**|**Restricted**
**funds**
**£**
24,580
-
10,000
-
-
**34,580**
(10,151)
-
(1,849)
**(12,000)**
**22,580**
-
**22,580**|**Total**
**Y/E 31st March**
**2020**
**£**
**£**
57,080
10,000
5,000
1,362
106,672
34,083
8,032
7,870
5
-
**176,789**
**53,315**
(47,695)
(39,332)
(1,138)
(1,666)
(4,783)
(2,866)
**(53,616)**
**(43,864)**
**123,173**
**9,451**
14,811
5,360
**137,985**
**14,811**|
|---|---|---|---|
## **Statement of Assets as at 31st March 2021**
|**Note**
Cash in Bank
**Total Assets**|**Unrestricted**
**Funds**
**£**
115,405
**115,405**|**Restricted**
**funds**
**£**
22,580
**22,580**|**Total**
**Y/E 31st March**
**2020**
**£**
**£**
137,985
14,811
**137,985**
**14,811**|
|---|---|---|---|
Signed by the Chair On behalf of all the Trustees
Jeff Holland (Acting) Chair and Trustee
5
## **HUMEN**
## **Accounts for the year ended 31st March 2021**
## **1. Income**
|**Grants**
RG Foundation
City Bridge
Julia & Hans Rausing Trust
Stelios Philanthropic Foundation
Other Grants
**Total Grants**
**Corporate Donations**
DPD Donation
Other
**Total Corporate Donations**
**Donations**
Major donors
Other
**Total Donations**
Gift Aid
Other
**Total Receipts**
**2. Payments**
Personnel costs
Rent
Marketing
Fundraising costs
Donation platform costs
Legal and other advisor costs
HUMEN Space
IT costs
Campaign costs
Insurance
Other costs|**Unrestricted**
**Funds**
**Restricted**
**funds**
**Total**
**Y/E 31st March**
**2020**
22,500
-
22,500
-
-
15,000
15,000
-
10,000
-
10,000
-
-
-
-
10,000
-
9,580
9,580
-
**32,500**
**24,580**
**57,080**
**10,000**
5,000
-
5,000
-
-
-
-
1,362
**5,000**
**-**
**5,000**
**1,362**
50,000
10,000
60,000
-
46,672
-
46,672
34,083
**96,672**
**10,000**
**106,672**
**34,083**
8,032
-
8,032
7,870
5
-
5
-
**142,209**
**34,580**
**176,789**
**53,315**
**Unrestricted**
**Funds**
**Restricted**
**funds**
**Total**
**Y/E 31st March**
**2020**
(34,790)
(9,700)
(44,490)
(15,700)
(100)
(1,800)
(1,900)
-
(1,426)
-
(1,426)
(2,668)
(1,138)
-
(1,138)
(1,666)
(885)
-
(885)
-
(878)
-
(878)
-
(162)
(451)
(613)
(3,791)
(399)
-
(399)
(1,600)
(280)
-
(280)
(17,173)
(144)
-
(144)
-
(1,413)
(49)
(1,461)
(1,266)
**(41,616)**
**(12,000)**
**(53,616)**
**(43,864)**|
|---|---|
6
## **HUMEN**
_Registered Charity Number 1174806_
## **Independent examiner’s report to the trustees of HUMEN**
I report to the trustees on my examination of the accounts of HUMEN for the year ended 31 March 2021.
## **Responsibilities and basis of report**
As the charity trustees you are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 2011 (‘the Act’).
I report in respect of my examination of the accounts carried out under section 145 of the 2011 Act and in carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.
## **Independent examiner’s statement**
I have completed my examination. I confirm that no material matters have come to my attention in connection with the examination giving me cause to believe that in any material respect:
1. accounting records were not kept in respect of the charity as required by section 130 of the Act; or
2. the accounts do not accord with those records.
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
**Signed** :
**Name:** Graeme Smith
**Relevant professional qualification and membership of professional bodies** : Associate Chartered Accountant (ACA)
**Address** :
**Date** :
7