ConipanN' regiStrat￿on number. CEO114!1 Clidiilv 5¢gistiation nuinb¢r'. I17J977 The Marketing Academy Foundation Ichariiable Incotpoiaied Organisationl Annual Repon and Financial Siaiemenls for th¢ Year Ended i l Jul) 7025 Harnei. & Co Limiied Chartered Certilied Accounianis and Reojitered Auditors 75 MaTk¢t Place Blandlord Forum Dorsei DTI17AF Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The Marketing Academv Fuundation Contents Reference and Administrative Details TTU51ee5 Report 2 10 13 Independent Examin¢r's Report 14 Siaiement of Finaiicial .4ciivities 15 to 16 Balance Sheet Notes to ilie Finanrial Stalemciiis 18 10?6 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c 'I'he Marketing Academi. Foundation Reference and Adn)inistratii'e Details Trustees S ShLl¢kell S Ilorrison N Ford E Sap)ni D Fielding Senior Manggtment / Le4der51LiP L Robinson. Chief Eyeciitive OtTi¢er Te4m O Johjisoji. Getieral Nlaiiager Cljarliv Reglsirailon Number 117.1977 Compani. Registration Number CE011411 The cliarit), is incorporated in Englaiid and Wales. Re¥i5tered Office 4a Bridge Street Neivburi Bei"k"5hire RG14 SEX Principal O￿lee 15E Chailotte Place Loiidon ¥'IT I SP Jndi'pendeni Eiarnlner Harne￿ & Co Limii¢d ChaneTed Cenified A¢coui)tai)ts and Registered Auditors ?5 fvlark-ei Place Blandford Furiim Doi'set DTI 1 7AF Bankers CAF Baftk Page I Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The MArketing Aekdemy Foundation Trustees Report for the Year Ended 31 Juty 2025 The tru5tee& who are directors for the purposes of ¢ompany law. preseni th¢ 8th annu9] rep)rt tO8ether with the financia] statements and auditor5, reTX)rt of the charitoble company for the year ended 31 July 2025. 1. Actlvltles and Impact Introductlon The Markeiing Academy Foundation exists to enable career starts in the marketin8 industries for young people la8ed from 18 to 301 from d158dv￿tsged ba¢kgrouDds. The tnarketing industry offersa Tang¢ of inleresting jobs and provides people with satisfying. long-ierni careers. Bui di¢ liidystsy does iiot r¢fl¢it btvddrE 5v¥i¥ly iti (lir iijdkruy uf lib viuikfvrir. Since 2001 the Advcni51TL8 Association. in parn¢r5hip with the IPA (the irdde body representing Creative and media agencies) and ISBA (the trade body represeniinA advertisers) have conducted a UK wde survey amonA people wot*ing in advertising and m£rkeiin&. The All In surv¢y measures the demogrdphic profile of the workforcc. Th¢ 2025 $tsrvey mgals that only IV/• of the rnarkcting and advcrtising workf¢)rce come from a workiftg-¢l&%s backgmund. despite being A￿/¢ of the population. This finding is reinforced by the finding that 180/0 of the peopl¢ workin8 in the industy went to fee paying privale s¢h(Kils which is double the incidence in the population. Sadly. th¢ perttnlages cited above have remained constant since the sur¥ey launched tn 2021. And the problem isn't confined io working class people being under-represented. Th¢re is a persistenl clas5-bas¢d pay gap. A Marketing Week Survey. eonducted in lat¢ 2024 and publLsh¢d it5 March 2V25. showed that marketers from working-class back2rounds are beirt2 paid on average 15.30/0 les5 than their middle- and upper-class peers. This pay 8ap h&$ remained at this level for several years. The marketing indusuy has been the preserve of the middle ¢lasscs for too long. and it is not changing fast enough. The Marketing A¢ad¢my Foundattron is dedi¢*ed io helping talenied. bright young p¢opl¢ from rnore poorly resourced backgrounds gain that first vital job opportunity in the industry znd thrive thereafter. Historieally. we have done this by securit]g a limited number of salari¢d marketingroles at leadin8 companies for youjig p¢opl¢ froni low-iJi¥oiii¢ barkgrowjds. Page 2 Doc ID.. abcc90759fb83922a445fab4557a7d9007586b9c The M%rketing Acgdemy F(bttnAAtinn Trust￿5 Report for the Year Ended 31 Juty 2025 But the context in which w¢ were workin8 in 2024ll5 tough. The numb¢r of vauncie5 in the industry ¢onrinued to contract. The Office for National Statistics data shows job openings in advertjsing and marketing 8 /* since 2022. And the piciure w&5 bleak¢r at the junior level. The number of internships being offered lacross all industries) fell by 300/0 across the year to October 2024. HR Nlagazine reported a 14010 decline in graduate enty level roles (all industries) across th¢ 2024125 fis¢al ye4r. As a result, we switched m(xY of effort iowards our newer progrdmme, BeTheOne Booicamp (launched in the 2022123 fiscal yearl. This progrAm enables us to support more young people into roles that do exist. rather than r¢quiring us to create roles for them in a barren hiring landscape. BeTheOn¢ does not have a commercial rnodel, so we are upping the ante on fundraising to support it. We rais¢d the most fundin8 in our history by creating our own events. gaining funding from The National Lot¢¢ry and generous donations from individuals and Sp)nsor organs501ions. The National Lott¢ry grdnt of £20k wa5 granted and weiveil in Odober 2024. 50 ne4rth¢ beginning of the 2024125 fiscal year. Programmg OveThlew We tsvo progr*mg in the 202&2ty15 fuc#1 ye*r: C*mr St*rts (referred to #s #pprenticeshiw) and BeTheOne BooteampL Our Career Starts program We secure 12-month. Salaried jobs forour beneficiaries in the markthin8 departments of leadin8 companies Ihostsl. Within thaL we offer two options.. either the host cotnpany ernploy5 Ihe young person direct]y or The Marketing Academy Foundaiion employs the young person and seconds them to the host. Some companies adopt this approach for reasons of headcounvbudget pots. Regardle55 of option. the young person experienees the 12-month program in the same way. They learn through a combinalton of hands-on job experience and fomal training. Ai the end of this 12-month prtiod, th¥ yLTrUD¥ pfTbvn tnay Secure a perfflaneni role a( their hosi company, bui, ifnoi they have 8 5ubswi(iai bodv of arhicvemertts to put on their CV enabling them to seeure a job elsewhere. Impact In 2024 to 2025 Impact and outcomes over time U'ixai 12X. Q 11231 Q 14 72 12 10 mber si be uatl gottinga petmaneni io Page 3 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The M*rlLeting AeAdemy Follnd9tion Trust￿5 Report for the Ye2r Ended 31 Juty 2025 In 4 nutsh¢ll.' ¢%h year w¢ rer￿ our th05¢ 5U¢¢¢55fv11y ¢ompl¢tsng th¢ir y¢gr-lon8 ¢mploymtnt period. This fi5c41 year we achieved 5 Successful Outcornes. In more detail.. wc had a cohort of15 young people on our Carter Starts progroJn in the 2024125 fiscal year. We have a rolling intake and exit. with beneficiari¢s starting and cofflpl¢ting th¢ pro¥ram a¢ross ¢he year.. 5 young p¢opl¢ started in ml¢: 5 young people 5uccessfvlly ￿Mplet￿l the 12-m¢)nth program with 3 5 seeuring pernwent ft)les thereafter, eith￿ at their host company or with another wmpany: 5 young pwple continued with us into the next fiscal year. either because their contrad w&8 temw)rarily extended by their host for a period beyond the iniÈial 12-months or were completing a 2-ye8r statutory appr¢nti¢¢shrp. We hoped w achieve 7 career starts in the fiscal year but failed to complete tsvo of the recruitment processes. ID one iThstaTh¢e. th¢ host Company canc¢ll¢d after 1° int¢rvi¢w stage. f¢¢ling th¢ youn8 people needed more suptK)rt and training than the busines5 could provide at that poiTht. ITr th¢ 2 iDSt8n¢¢. a job offer w&8 made bui the successful candidate then f￿[ed a check, so the offer wa5 withdrawn. The start8rs of 2024125 The five 5tarter5 were placed at ATh]aTDW Cytivaand Th¢ iattertwo or¢ n¢w hosts. All fiv¢ w¢re etwolled on industry recognised quaiificaiions IGoogle Analytics Part l and 2. CIM Markeiing Esseniials A￿￿. IDM Digital Marketing Awar& DMA Multi-chatknel MarketiThg Awardl. Formal qualifications were supplernented by an on- goin¥ Series of monthly talks organi5ed by u5 and delivered by marketin8 professionals lthe whole cohort is invtted TO th¢s¢ ￿Ik5￿. Topic5 included -Ilow io communlc(ue effec{l￿ly'. 'Hfflv io bulld simng workplÉKe networLs', 'Digiial ￿￿ketIng.. pri￿lPleS afr￿PraCtIce How iojwdge creaiive ￿￿1,, 'How io define)YMr leadershw style.. 'How lo ihink creali￿ly,. We are 8ratefvl to the indivtdual pwl¢ who g¢nenNJsly gave their tim¢ and wisdom - Liz Dean of the L￿PaId Rotsrn. Sarah Whiddett of Kantsr. Dr Sharon Hu8hes of Univ¢rsity of Eost London. Doryl Ftelding ITrust¢e}, Liso Good¢hild of Digilearning land Tjusteeof The Marketing Academy Foundation). Lavanya Ganesh of Google. Mick Mahoney ofm Cr￿1￿¢ Industhe& In addÉtiotL a% e&h grthating ben¢fi¢iary approached the final 3 months of their 12-month program. we worked with them to improve their job-himttns skills. This involv¢d Co￿h1n8 ot) writln8 a ¢omp¢llin8 CV and ¢ov¢r letter. how to prepare for iTht¢rview and int¢ryiew practice. Valu• In klnd for oureohort Durin8 thc ycar wc accurcd 5p¢akin8 OPPOrtunities for our berL¢fi¢iari¢J (C￿ne$ Lion3 f¢5tival of Cr¢ativity. YMS Youth Conf¢ren¢el, free mentoring via WACL and Complimentary tickets al industy ¢vents IAdv¢rt15ing Week Europe. RISE, YMS Youth CoTLference. Mad Fest. SXSWI. These opportunities help our beneficiaries build their persona] profile5 and Profession￿ ne￿orkS. ensuring they swi and susthin their markeiing careets. W¢ w¢ grnt¢ful to th¢ 'giftins' ￿mpani¢S c5pccially to Disil¢4min8 for th¢ P￿¥1510￿ of an all ¢xp¢ns¢s paid trip to the Cannes Lions Festival of Creativity for on¢ of our beneficiarie5. Key ch8lleng•s faced and 1088on8 learned durlng tho 2024126 fiscol year il Th¢ ¢ntry l¢v¢l job i¥iark¢i fftl*ailLS &ubduYd. Iiidustry suuiL¢5 SU¥S¢51 I￿￿] l¥r4duair wlvs. apprenticeships. tnternship51 have de¢lined by 32¥J/• sin¢e 20ty2 10 current. This has &tTected our ability io secure s￿alled 12-month roles for our beneficiaries. 11)e decline in our career start numbers mim)rs this indu5ty trend. We are hopeful the Situation in the 2025126 fiscal year will improve and career starts start trending up. ill ill A key repeat host company is experiencing a reor8anisation and a freeze in headcount. Again, we are hopefvl ihe sIDja￿On wlll Improve In the 7025126 fisca] year. Pase 4 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The MArketing AcAdemy Foiind4tion Trustees Report for the Year Ended 31 July 2025 Th• program18 a cruelal stèpplnq-stone Into a sustaln8ble carearforyoung people "Since firsl conplecling wilh Éhe Markeiing Academy FoupJdation, I have gone on lo work In-hO￿re with the .4mazon inlernolpaidFpKdiaieam andrnmvagencj sidewiihaf¢Ktss on iheair1cale￿1enDi￿ll￿e￿l & aitraclion5. The preparaiion Jgol with ihe Foundaiion g{￿e me the confidence to enler the mediu space andw475 u greoifir.¥i.giep inio a new induslry. i1& truly a opportunityfor apry younR person looknx ¢0 learn & Rrow" Aaron. DigitAI Medla Pl*nlllttg CAreer Starter. at Amazon. Now, #ce0￿￿1 eiecutivt, AK 'Tk Mark¢iiugAcad¢ry Foundaiion wil0ck¢dunderreprese￿1¥d marketing ialenl tha¢ migkn be overlooked in our convenlional recruitmenl. 11 is a priwilege io see young careers grow wilh Ihe programme and watch individualsb£¢ome valuedieLwn member5. Workl'ngwith r.I£4Fh￿ made hlrlngfor ilwse role$arealjoy."Conor McKechDj¢. GTOUP Vice Pre5id¢ni Biotefhnology M8rketiB& Cytiv• Our B8TheOn8 Bootcamp program Our free l-day employability lJ(M)tcamp helps &piring mark￿erS kickstart their Career in markeiin8. Al each b(x)kamp. young people access ￿ industty leaders and exciting brands, real insight into what a career in tnatkcting looks likc. p￿￿tI￿al 5UPEKyrt on thcir CV and int¢rvicw skills, aTrd a community of likt-mÈnd¢d p¢ers. Impact In thè 2024125 flscalyoar 135 young p¢ople supported and met our KPI (more coThfid¢nt in my iobthunting skill$l our highest [Lum￿r since B¢ThtOnr launched. 7 b0￿C￿Mp$ delivered. with kverage Attethd8trJ¢¢ &)ublirtg from 7 to 14 per b0￿CoMp. IOOO/o left frelingmore eonfident lour KPII more prepared and better equipped to deliver what employers look for in entry-level m8rkeiing talent. Betheone progress ' scal 22117 Ufisc8123124 'Ix•l24125 10 nllll 63 135 ni. bemeorye Dellvery and partners M+C Saat¢hi hosted 5 of our I￿)1¢ampS. providir>g free venue space. food and operational supwjrt that significantly reduced our rnnning costs. and showing up on the day to support with mock interviews and share their industry experience with our attendees. Snap Inc. hosted our fiEst-ev¢r bootcamp with i brand. which turn￿] out to be our largest ever single Bootcamp attertdan¢e of 37 yotsng p¢opl¢. Th¢ day op¢n¢d with on inspiring t4]k from their Head of UK Marketin& who Page S Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The. Mgrketing AcAde.my FoiindAtion Trustees Report for the Year Ended 31 Juty 2025 shared his carewjourney and gave attendees A behind-the-scenes look at how campaigns are brought to life. from first id¢a to find launch. The day also wver¢d CV building, interview prepardtion and exploring the wide range of roles withirt the mark¢tillg irtdugtry. To Close. attendees goi h2nds-Ot). designing their own AR filters in an int¢Tartiv¢ session that spark¢d real creativity and collaboration. By the end. IIN>O/¢ of attendees said they feli more prepared and confid¢nt atr&)ut applyang for jobs. Sy T7 "Being ai Snap HQfeli surreal. From learning abo￿1 ihe differeni are(u of markeiing and ihe roles wiihin agencies, io gelling a behind-lhe-scenes look ai their IIMesi Gen Z campaign, Ilw puckd wilh gems. I acluully Ik7d atJ interview s¢rL7igh¢ ufier the workshop and t￿ed ihe odvice righi 1Th'4ry. I lefifgeling molivaled. b¥ii¥i ¢¥Nipy¢dur￿ll01ltr￿t1Y IT￿￿1￿¥￿.,_ Zi*tt** B¢TbtOut aluwiLi- srturtd * mxrketing internship at The GuaTdiaTh. We also partnered with N¢wham Coll¢g¢, our fjrst ¢ver ¢d￿￿tIOn partner, Teaching young people who are choosing work over univ¢rsity. For their final-y¢ar busines5 students, our Ewtcamp PTovided job-hunting skills, industry insi8ht and the eonfiden¢e to recO￿lse the skills. interests 3t)d experieth¢e they ￿TeAdY have and know how to package and present them to employers. To SUPFQrt this bootcamp. w¢ brought in young people already WVTkiTt¥ in tnarketin¥ ihTOU8h our Progra￿rne. close in ase and noi lorh8 out of the same position themselves. to Share ihetr exp¢rien¢es, answer questions at)d show what is ￿)SSIble. Their honesL first-hand advice gave the Newhem students prcM)f that it can be don¢. Key learnings 2024125 w&4 our bÉgg¢st year y¢L doubling our Mch from 63 youn% people the year before. Quality keN pxe with scale= our av¢rng¢ TrtiTrg held at 4.815, with l OOO/o of attendees saying they would recommend our knoic8mp to a friend and l(XIVD sayLll8 th¢y found th¢ session fyvly valuoble. We deepened the portn¢rships make BeTheOn¢ work. Our brand partners showed u5 exa¢tly how we 8TOW our impacL organisations that don't just open their dwTS but Toll up their sleeves t￿. And to make sure we are reaching th¢ young people who need us most. we built stronger outrea¢h partnerships with Creativ¢ Liv¢s in Progress. Erie and Bright Network. conn¢¢ting us directly with aspiring maTketer5 who are actively job 5eektng. In thelr own wordty "After strnggling with applicatioTLS andfeeling unsure aboul mv direclion, the BeTheOne boolcamp complelelji sAifred hom, I &ee markgiing mjpself. Learning how lo break doM?pJ roles. approach inlervi£ws apkl most Import1￿lIV how to sell apdshowcase myJh'lls gave me clarity, confidence apda renewedserlse ofmotivalion. - JacK BeTheOne alumni "Attending the b(￿¢CaMP giTve me the opportunity lo meel and nelwork wilh marketing specialisls Ihrough mock inlerviews, feedback tha¢ was boih reaststsrtng tsrtdgerttsittely helpfvl in redtrecilng my career choices. Icame rt iticreased progrwntnc ¢osts for B¢Th¢On¢ and l]u¢tu3t¢ns service fees from ourC9treerStgrts pro8ramme. Total incotnefrom fundrAisirk8and donations incr&4sed significantly to £138.137 kn 2024125. up from £58.919 in 2023124. This growth wa5 driven primarily by the Masslve mark￿l￿g Qulz in November 2024. alongside sigEJificani donations from M￿eting Hall of Legend5 (known &% The Marketing Academy). The followingfundr•lslng•¢tlvlti•s took plac• duringthe year The Massive M#rkttI￿g Qu12 - Fortune Hill. a leading executive search firn serving the marketing industy. made us a benefjeiary of th¢ir annual Massive Markering QUIL an evcni for senior marketing leader5 that raise5 funds through sponsorship. The quiz raised £107.51M> itt 5ponsor5hip. of which £53.750 {51P/til wa5 donated to The Marketing A¢fyd¢ttJy Ftsu#dotioTr, with th¢ roma1nd￿ going to Cyclists Fishiins Cancer. An oddttiottal £16.706.$7 was rdised via the sileni auciion from the quiz and 50Q/o w&s p&ssed on to the Cyclists Fighting Caneer again. Fomine Hill have continned their commitment io Includiti8 US again m 2V25126. making this an in¢r¢asingly sustainable source of income. Book Club - In M2r¢h 2025 we hosted a Book Club evenL raising £5.437. The event featured Sarah Ellis. e authorofthe Sunday Times bestseller Thesquigglycureer. alongside a panel of industry speakers who genemusly gave thcir time. Venue and catertng w¢re kindly donated by Diageo. allowing J$ to r¢tain all li¢k¢t irt￿Me. L&)OP Group, a community media agency. provided £3.000 in sponsorship. We art again grateful tts Attge Morris and Duke Tanson for their continued support &s volunteers. The M8Tketing Academy SchoiArs- The 2024125 eohort raised £20.0￿1 forthe Foundation a5 part of their prngramme gradiJatiTrn. Page 7 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The Marketing Aeademy Foundgtion Trustees Report for the Year Ended 31 Juty 2025 M*rk¢ting Hall of Le8¢nds (known *$ The M*rketjll8 Ae*demy)- ThIA provided a loan of£27.000 ajongside a £3.1)00 donation. Of the loan. £13,500 w&8 converted tt> a donation in this finatlcial year. with the remainin8 £13,500 to be converted in 2025126. A further £10,000 donthtion was made in the current year in memory of beloved colleague Michaela W¢lls. bringing total donations from TMA to £26.500 in 2024125. Tbe Nation¥1 Lottery Community Fund - we applied for and received a grani from the National Lottery for £20,000. This w&8 a restriaed lund to bc used to dcvclop and suprA)rt the continued roll out ot.our Betheune program. over the wur5¢ of a 24-month period. FortliDe Hill - A sepsrate donation of £5.000 w&5 ￿e1Ved frorn Fortune Hill. reflecting their generous onEoinR commiiment ￿ our mission. Other Do￿￿tIonS- A fvrther £15.700 WAS re¢efftved in do￿￿10￿& including £2.000 fi￿M D Fi¢ldin8 (Trnsteel. We are deeply gratefvl to all our supporters in 2024125. Their generosity made it ￿Ssible ty deliver our pwgramm¢$ in what r¢maineil a ¢ha]5¢nging year. 3. Our team We retained a i¢am of three pemianenL part-time employees throu8hout 2024125. Durin8 the y¢ar the ¢harity appointed a new CEO. markin2 an imrK>rtant tran51tion for the organisation. We itEcreased the cctntractrd hour8 (If the new CF.n. and fRreer qtxrtq pmgramme lead. to siipport a Ertater focus on income generation and key delivery periods in¢luding recwitmeni and Bootratnp activitLe5. And we brought in freelancc admin suppon to assist with programnie and general administration. W¢ ar¢ sUp￿rted by a panel of around 40 volunteers who contribu(e io BeTh¢On¢ Bootcatnps. pritnarily through practice interview sessions, with 8pproximarely 12 voluntccrs needed on any given dJy. We are enornlously grate￿1 for their time, wisdom and inspiration - th¢ practice inieryiew sessions consistenily rank &% the highlight of rhe B￿rt￿mp experience for atteThdees_ Seven volunteers Al￿ delivered most of our iTh-hou$¢ training sessions for the CarBer Starts prosram. 4. Other We continued to upsrade our policies and governance thr()ughout the year_ Page 8 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The MArketing Aeademy Foundation Trustees Report for the Year Ended 31 Juty 2025 5. Financial revlew Reportlng W¢ report on an accrual's basis. We make a distinction b¢tw¢¢n the income received that will be passed through to th¢ Carttr Stsrter for wages atld training. and income (o cover Ihe cosi orth¢ ¢haTiry'S worK whlch we descrfbe as Servlce F¢¢5. 5¢rvicc Fee5 cover our time costs required ￿ recruiL SUPWrt. train and offboard the beneficiaries that host companies require. We include a margin w contribute to our overhead costs and kn fijnd the developm¢ni of new progrdmmes. Service Fee income1&s well a5 b¢n¢ficiary ￿umber$I is a more accurate indicator of our growth thgn h¢20line income. as the headline number is d¢p¢nd¢nt on the mix of host companies choosing to employ our beneficiaries directly or remuneratr us to employ them. Overvlew of performanco This w#s a year of real financial pr(wess. Headline trt￿Me iTh¢re￿d by 19.5V/D from £200.797 to £239,921, while ¢xpenditure remained almost flai. rising just 1.5U/(* trom £216.450 to £219,766. lknis resulted In a surplus of approximately £20.155. cotnpared to a deficit of £15.653 in 2023124. an Émprovement of approximately £35.8(Kl on the prior year ￿litiOn. AS with prior years. the charitsble activiiies income line was aff¢d¢d by th¢ mhx of host companies employing oppr¢niic¢s directly versus throu8h the foundation. The headline growth story this year is ihe str¢ngth of ow fundraising. which nearly doubled yearon year and more than offset the d¢cline in s¢rvi¢¢ f¢¢ income. INCOME 24125 23124 Yoy +l- pprentice Wages and Training 64,125 64.737 612 e.Niee Fpe.8 59.501 rants 20,000 20.000 qrtal Charltable AGtlvltle3 101,334 141,647 40.113 Donations (including gift aid) 66,615 46,701 19.914 Events 71.522 12,218 59,304 otal Donations and Fundraising Investments 138,137 58.919 79.218 250 231 19 GRAND TOTAL 239,921 200,797 39.124 Income from Charltable Actlvltl•8 Setvice Fee income fell signifieantly from £76.910 in 2023124 to £17.409 in 2024125. We received fees for 2 new Carecr SwLcr5. partially off5ci by rancellation fee5 for a funher 2. As with PTiof yfdf5. tnost ofthi5 vaTiarJrc i due to phasing and accruals. where placetnents delivered acros5 two fiscal years caTh affect the timing of fee recogTrition. Career Swter Wages and Training remaine41 broadly flat. with a marginal decrease from £64.737 in 2023124 to £64.125 in 2024n5. This small movement r¢ll¢cts the 8¢cwal of wages Bnd tratning costs beNeen years rather than any signifJ¢ant change in activity- We received a £20,000 grant frorn the National Lottery Communiry Furtd in 2024125. a new income line with no ¢qUiV￿cnt in thc prior y¢ar, r¢fl￿ting the successfjjl application for BeTheOne B￿l¢amP fundin& to be speni over a tWO•ye&r period. Page 9 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The MMrketing AcAdemy Fnund&tinn Trustees Report for the Year Ended 31 Juty 2025 In toral. income from charitable activities fell 28% from £141,647 ￿ £101,534. drtven ¢ntirely by the service fee decline. Income from Donatlons and Fundral8Sng We inmsed Éncome from fvndrdising and don*ions by 134% from £58,919 in 2023124 to £138.137 in 2024125. This was driven by two faciors.. events incorne growing from £12.218 to £71,361. principally through the Massive Markctins Quiz h051¢d by Ftsrtun¢ Hill,. 9nd Donations lin¢ludins Gift Aid) increa5in8 from £46,701 w £66,776. reflecting (he strong support of The Marketing A¢ad¢my and other donors. Exp•ndlturo EXPENDITURE 24125 23124 Yoy +1. pprentice wages, quais. training & cxpcnscs 75,116 70,038 5,078 8èThuOn6 Bootcamp workshops 5.608 12.221 Managementwagesand Salaries 117,022 94,410 22,612 Ilocateo Support costs 9,419 7,825 1,594 overnance Costs 9.700 11.000 otal Charltsble Actlvltles 216,865 195,494 21,371 Marketing and publicity 1.801 15.956 Other direct costs 1,100 5,000 3,900 otsl costs ot8an&iatlng don•tlon$ 2.￿1 20.956 GRAND TOTAL EXPENDITURE 219.766 216.450 3,316 Total expenditure was £21Q.766 in 2024125. compared ￿ £216.450 in 2023t24. itlerease of jurf £3.316or 1.5ty/.. Thi5 15 a strong result given the increase in programme activity and the CEO transition during the year. For the flrsi lime in recent years, the chariTy gener￿ed a surplus rather than a deficli. There are major iiems of expendiiure.. Money pald to and for bertefietsrhes, including wages. eourses artd qualifications. This irtcreased modestlv from £70.038 to £75.116. a rise of £5.078. This increase reflects liming of qualifications costs and wages landing lacross fisc￿ years) and is consisteni with our level of C8rett Starterlapprentice activity durin8 the ye4r. 2. Man•%ement wa2es and $ilarles incre8sed by £22,6121240AI from £94.410 to £117.022. This reflects the CEO trdll51tion mid-y¢w. the incr¢45¢ in contrarted hours for the incoming CEO artd the ProgTam Lead for the career Start prosram. Notable variations year on yearwere as follows BeTheOne Bootcamp workshop costs fell from £12.221 t(Tr £5.608. a r¢duction of £6.613. due to the generous provision of fr¢e v¢nu¢ $pa¢¢ by parther M&C Saatchi. $ignifJcantly reducing our premises Costs for the prograrnme. Thc 2024125 year tK*W include5 adEnini5tration costs whereas in previous years this has not been included. Th¢ dirtct hard ¢tssts of 8¢n¢raiin8 d¥)nations f¢ll from £20.956 to £2.90]. Th¢ dram￿1( r¢durtÉott io th¢ cost of generating donations demonstrates the highly efficient nature of this year's fundraisin& with the Quiz in particular generatin8 significant reiiirns at minimal direct cost to the charity. Page 10 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c Tlke MArketiDg Aeade.my Foiindation Trustees Report for the Year Ended 31 Juty 2025 Marketing and publicity dire¢t wsts fell from £15.956 to £1.801. A redI￿lon of £14,155 Other dire¢t c4)sts reduced from £5.000 to £1,100. a saving of £3.900. Allocated support costs increased modestly from £7.825 to £9.419. a rise of £1,594. This includ¢s the ¢osi of a new liccnce for the incoming CEO and other in¢reased subs¢riptions wsts. Governanc¢ costs reduced slikhtiy from £1 1.000 to £9.700. reflecting cominued carefihl management of overhead. Balance Sheet We concluded this y¢8r with assets of £79.829. hL8her than thc £59.674 retained in 2023124. Both years irtclude £30.000 of operational reserves. 6. Ratlo of expendlture on charitable activities, fundralslng and administrative costs Di￿t FuThdraising wsts wwe £2,530 this year. It is estimated c. 200h of patd staff time w&$ devoted fundraising and admithistra¢ive acriviiies (his year. The value of this time is £23.404.40. totsl. then. 8￿/0 of all expenditure 15 devoteil to benefi¢iaries and 20010 on administration and fundraising. 7. Future and going concern In the 2025126 fEscal year. we have received over £13.000 in donations. including £6.000 from the Worshipful Collip￿lY of Mark¢tors, who hav¢ iiidifjat¢d th¢iT intsiiiion IpEndins JvFrFJsfv1 to makc thiJ an antllJ21 contribution for a minimum of three years. We also sttured over £93.IM>O through a fitndraising eveni hosted by Fornine Hill. further strengthening our donations and ￿NdraIsIng results. Fornine Hill have confirn)ed thar theirQuiz fundraiserwill run again in 2026127. with us one of two ¢hosen charities. and they remaith tthmmitted to siipporting ihe Foiindation ihmiigh fundraisin8 for the foreseeable future. Service fees have continued steadily in 2025126. currently standing at £47.000. although it should be noted that the majority of this in¢om¢ is currently d¢riv¢d from a 5ingl¢ cli¢n¥. TruST¢¢5 ar¢ th¢r¢for¢ tnindful of the con¢¢nirdtion risk Ihis presents and remain cautious aboui the overall posltion given changing n]ork¢t Conditions. We will continue io monitor this closcly alongsidc our strat¢gi¢5 to div¢rsify incom¢ str¢am& ¢.g. BcTh¢Onc partner incom¢. which has alr¢8dy gen¢ra¢ed £21,000 in 2025126. This giv¢5 ￿nfid¢￿￿¢ that th¢ programme can conilnue to be fi￿)ded sustainably. Token tosether. thes¢ income $treoms represent a sisnificant improY¢ment on prior years. Should any shortfall ise. sraff cost reductions could provide further mitigAtion. We continue ts) retain in Reserve5 both Career Starter wa8e liabilities aNd a 8enerdl r£serve of £30,000 to supw)rt and train Care¢r Starters for the durafSOD of their contya¢ted time on the program. The Tnjstees are therefore cotkfideni that the charity remains a going concern. Page11 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The Marketing Academi. Foundation Trustees Report for the Year Ended 31 Julv 2025 Piiblir hpnèfit Aciiviiies uiidertaken 10 further public bejiefil are lo adv3nLe the educatioii ai)d traiiiiiig olyoujig adulis aged 18 to .iO froni cliallengiing backgrounds ihrou(Th the provisioii of access lo liigli qiialii>' einplv) n)eiii opportunitie5. mai'ketiiig industi-ies. Lhallenging baLkgrounds. Ive mean )oung people aged 18 10 JO who have speni lime in care. who ha*e had econirnic hardship in their lives and those whus¢ liv¢s have iaken a wrong iurn biii wani io gei back on the rig*hi track. The irusiees coiifirin Iliar iliej haN'e cornplied iviih ilic rtqlTireinents of s¢¢tioii 17 of the Chariiies Act 201 I to liai'e due regard 10 il)L public beiiefit guidance publi%lied b!, ilie Cliaril!. Coiiiiiii55101) foi- Eii¥land aiid Wales. Siruciurei goi'ernHNc¥ tJJan¥¥¢iii¥nl ofKoPVellllFIK ¢IoLI4IIILfil Tlie Lliarity is goi'eriied h>, its Ch8rita61e Incorporated Or8anisaiion (cio) - ftstsndation constiiurion. with oiily voting members being its cliaTltv iity%tees. Orgutttl.fUtiipAd1.¥ir￿l'l￿re Tlie key Inaiiagemenl aT¢ the CEO. Daryl FieldiiJg IresibTriied i l Deceinber ?0!4 I. Liaiire Robii)soii lappoinled I January ?O?£l. ond the Gciierul ￿lan￿ger. Oliv jo John.tron. The General Nlanab*er reports to th¢ CEO. Thi1< far TriJ£i&p% 112ve heeii recTiiiled frnill Ilie Cliair and CF.n's neiwnrk. of professional coiiiaits. 10 ireaie a high calibr¢ boai'd. Lompi'ising diverse individuals wilh a range of r¢l¢vanl skills and experience. both ,Ippoinimenis arc made for three )'ears. w'iih an extension to a m&ximllin of nine. except for Sherilyn Sha¢kell, CLirreiiily the bnkrd chair ￿.htt 1% % Iifptiniv Trii%itte The pli2sing Df Appr)Iiilnie1it￿ 14 suth thai board niembers do 1101 all siaiid domii ai oiice. Future appoiiilmeiils Ivill be publiclN' advertised. and a sniall Peoplc Cornmittee will Arrun&Avni¥iii.>fvr)¥(IlllK kvj. ITlIIINU%l¥mVnrfVeTSVlllIL'I rvrnuii¥rull(hll Tho CEO makes a reconiineiidaiioii lo the Cliair rebrardiilb botli iiidividualg salaries. beiichiiiaTkiii¥ aBaiilSt equiN'aleiit roles in cl)aiilies of a siniilar size. Th¢ Cliair scrutlJllS¢S tlie recoiniiiendalioii aiid seek-s approval fTom Ihe board ot'Trusiees. Financial in$irument$ Objgclive.% uiidpfilici Th¢ charits 5 aclii'ilies expost il to a number or rinancial risks incliiding credit risk. cash flow risk- and liquidiry Fisk. Tlie ¢hariiJ does noi us¢ derivaiive fjnancial insiruinenis foi 5p¢culatiie or 3 activitlf5 do not ¢xpos¢ it to significant fjnanciol riJl' reciiiireg the trLlgtees to pi'ep?re fiDAnri21 . relekaiit audii informaiioii atid io eslablisli Ilial Iht charity's auditor 15 al￿a[C of ¢lia¢ inforn)aiion. The iru51ees confirm iliat tliere is Iio Telei'ani inform21ion thai tliej knoiv of and of ivliicli they k-iioiy ili¢ audilor 1% unaw'are. The aniiual report was approved by the Irusl¢e5 ofihe ¢haTily on JO Nla}I ?026 and si¥ned on ils behalf bv.. S Shack'ell TTUStee Page 13 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The Marketing Academy Foundation Independent Examiner's Report to the trustees of The Marketing Academy Foundation {'the Company ) I report to the chatity trust¢¢5 on my examination of the a¢¢ounts of the Charitable in¢orporaied org2nisalion for the year ended I l July ?025. Responsibilities and ba515 of report As Ilie cliarity's trustees of the Cliaritable Ilico￿orated orgaiii5alion land 3150 11£ direclors lor Ihe purposes or ornpanN lathl you are responsible for the preparation of the accounis in accordance i%ith the requirement5 of the Conipanjcs Act 3006 I-thc 006 Act'Tr. Having satisfied In)'self ihal the accoun15 of the Chariiable incorporaled organisalion are not required io be audited uiider Part 16 of Ilie *006 .4ci ￿ld are eli¥ible lor itidepeiideiit exaiiiiiiatioii. I report iii rtspecl of tny examinaiioi) of vour charit) s accounts as carried oui under sectioii 145 ot- the Charities Aci 2011 I'tlie 2011 Acl'l. In carryiiig out In). t¥aininalion I have follo￿¢d tlie Dir¢¢¢ions given by the Cliarity. Comiiiission ujider Independent exAminer's statement I haN'e completed Inj e¥arnination. I Confi￿ that no matters have cotne lo Illy attention in connection with the examinat￿On giN'in8 me cause io belieN'e.' acrvuiiliiig r¢cvrd5 w¢ie not kept in r¢sp¢rt of The Nlark¢tzn¥ Arademy Foundation as T¢iiuiied b). secithon )86 of the )006 Aci.. or 2. the aicouiils do iiot accord with those record5.' or -3. Ihe ac¢ounis do not Compli iviih the rcl 59.674 5q.674 Total funds carried forward 7A 870 Q5Q All of tlie cliarity's activities deri￿e from ¢ontinuinu operation5 duriiig the above tw'o periods. TlJe iiore5 on pages 18 ro ?6 form an Iniegiral part of these finaiicial giaiemenis. Pa8c 15 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c 'I'he Marketing Academ!, *oundation Statement of Financial Activities for the Year Ended 31 Jul}, 2025 (Including Income and Expenditure Account and Statement of Total Recognised Gains and Losses) Ilnrestricted (unds Restricted furbds Tol#l 2024 Note Incorlle and Endowments from: 46.701 141.647 46.701 141.647 1?.218 Charitable aclii'ilies Other trading activitie5 Iiil'estineni income Total incorne 200.797 ?00.797 FiptThiliture on: 1.0.9561 1195.4941 1.0.9161 1195.4941 Charirable aciiN'iiies Total expeiidilure 1216.4501 Net expenditiire Reeonciliation o( funds Total fund% broiight lorward Toial funds carried fonyard 59.Ci74 59.674 All of thc charih s aciiviiies derii'e from cot)iinuin¥ optration5 duriiig the above th'o periods. 'There were no The fui)ds bregkdoiNm Is shoivn in iioie I S. The notes on pages 18 to •6 form an iniegral pan of ihese financtal sraienienis. Paye 16 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c Tbe Marketing Aeademy Foundation {Regi5tratioll number: CEOI1421) Balance Sheet as at 31 July 202$ 202.$ 2024 Note Fixed assets Tangible assets 14 129 eiirrent 2s.Eet Debiors Cash ai bank aiid in hand 15 16 971 1*7.01? 2.1.641 -5.38 1:7,98i 146.179 Creditors: Amounts falling due within one ve#r 17 148.1541 l8().6341 Nei curreni a$s¢E$ 79.829 59.%4.5 Net gssets 59.674 Funds Of ihe charity: Restricted inconie funds R¢stri¢ted funds 959 [Inrestricted income funds Uiiresiricied funds 78.870 59.674 TOIAI funds 79.8?9 59.674 Fnr the finaiicilll >'ear endiiig ) l Jul} )lllS the cliaTity' entitled to exempti(>n from audit under section 477 of the Compaiiie5 ALI ?006 relaiingF t(1 srnall cornpanies. DiTector5' T¢spon51bilities-. Tlie iii¢iiib¢is liav¢ TIOI required tli¢ cliarity 10 obiain ali audit of its a¢¢ouiils for tlie year in question iii accordaiice ￿1th sectioii 476. and The dir¢¢tors aLknoivled_o¢ their r¢spoiisibilities for Lompl!in£ with the r¢ouir¢menis of the Act with respect 10 a¢¢ounlJiig records wid the preparation of atcounis. The finaiicial statemcnts Oll Pabpes 15 to ?6 weie approved bv the Irusiee5. and aiiihorised foi issue on ?0 ￿laY ?0?6 and signed on their behalf by.. 6L,H S Sha¢kell Trustee Tlie noies oil pages 18 to ?6 forni ali integral part of th¢5e financial stateinenis. Pag¢ 17 Doc ID.. abcc90759fb83922a445fab4557a7d9007586b9c The Markoting A¢adeJnv Found#tion Notes to the FinAncial Statements for the Year F,nded 31 .Jul)' 2025 I Charit}. si#tus The charth. i: limitod by biuarwiee. Ineorwrated in England and Wales. and consequently does tjot have share capital. Each of the rrusiees is liable to conlTibuie an amouni not exceeding £1 tom'ards the asset% of the charity in the ei'eiii of liquidaiion. The addrtss of it5 ￿gistered offir¢ is- 4a Bridge Sireei ¢wbury Berksliire RG14 SEX The PTiiicipal place of business is.. l JE Clidl luiif Pla¥¢ Londoii WIT ISP These financial 5taletneiJ15 were auihori%ed for issue by rhe trustees oli 10 fvla}' 2076. 2 A¢eout)ting policies SummJr¥ of significAnt Aceounting policie5 xnd kev gccountin8 e&timates The principal accouiiiin¥ policies applied iii the preparation of these financial siaieinents are set our below. These policies ha￿e been con51slentli' applied 10 all (he years presenied. unless otherwise staled. tatement ot compliance Tlie fiiiancial siaie111eiiis have beeii prepared iii accordaiice willi Accouiitiiig aiid ReportlllE bv CliaTities-. Siaicrncni of Re£oiniiieiided Practice lapplicable lo charitie5 pr¢pariDg Ilieir aciounis In accordance Kvirli the FinanLial R¢portiiig Siai)dard applicablL Iti Ilic L1J% and Republic ot Irelaiid IFRS 10?11 lissu¢d in Ottober J0191 ICharitl¢s SORP IFRS l O?11. the Financial Reponin* Siandard applicable in the UK and Republic of Ireland IF'KS I O)) and tlie Conipanies Act IOQ6. Basis ofprepar8tÉon The hlark-etiiig .4c*dpniy Foiiiidation mepis the dpfillittron of A piihlir heiiefil tiility Iiiider FRS 11>1 l A. Asqetq and liabilities are inilially recognised ar hisiorical cosr or transaction i'alue uiiless oihern¥i5e Staled in the The fiiiancial sialernents are prepared in Sterling. Ivhich 15 the functional curr¢ii¢y ol'the ei)iiiv. and rounded to (he ilearesi l GBP. Going concern Th¢ Iruslees Consider that there are no material uncenainiies aboui the charity's abiliry lo continue a5 a goin concern nor any si¥nilicaiil areas ol'uncertainty that allecl th¢ Larry ing value ol"assets held by the charit),. EKefftption frorn preparing a cash llow statement The charity ha5 takti) the optioii not to include a casli flow. statement in these financial slateiiients. Income and end0￿￿entS All incoiiie is recognised once the charity lias entiilemeni 10 the income. it is probabl¢ that tli¢ incom¢ will be recei￿ed and the amount of the income ieceiN'able can be In¢asuied reliably. Page 18 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The Marketing AcademTr Foundation Notes to the Financial Statements for the Year Ended 31 Juli. 2025 DonulEOnS legaties Doiia110115 are iecogni5¢d ￿hen the chariti, has betii notifjtd in WTiling of both the amouiit and settlen)eiJl date. In ihe evejit thai g dongtinil Ig %iihjppi in rniidiiinii% thAi reqiiire x level (If perfi)ni)aiiee hs, the charity belure the charih. 15 eiiliiled 10 Ilie fiinds. Ihe tticome is deferred and Thol iecognised uniil eiiher rhose coiidilions are full), Dividends are recoglnised once Ihe dti'idend lias been declared and notificaiion has b¢en received of the dividen(I due. L"xpenditure All expenditure is Tecognised once there is a legal or constructiN'e obligalion io ihai expendiiure. it is probable seiileiiieni is required aiid the aiiiouiit cali be nica5uied ieliablv. All iosis are allovated io the applicable that a£¢rcoaii 5iinilar ¢05t3 to tliat ¢atigi>ry. Whcr¢ costs c&nhoi bc direcil). atiributed to particuldr Iieadiii¥% the} liave been allocated 011 a basis consisleiil with Iht Use of resoufLes. ￿1[h ceiitral siaff C051s allolatcd oil ihe basis ot. riine speni. a&id depirciaiioii cliargies allocated 01) the ponion ot- the asset's Use. Oiher support costs are allocated ba5¢d on th¢ 5pr¢ad ot. siafl-costs. These are cosis incurred iii attracting voluiilary iiicoine. the manageineni of invesimenis and Ihose incurred in Churilable aclii'ilie.s I'liaritable expeiiditure coinprises tliose costs Itl¥urred by the cliarity. lll the deliN'eTV of its activities and services for Ils beneficiaries. Support costs Support cosis include Central fun¢lioi)s and havi b¥¢n allocai¢d to aciiviry cost categories on a basis consisieni witli tlic u5¢ of Kc50UI-CC5. foi ciainylc. Staff co5t5 arc allocal¢d b)- thc tini¢ 5Ptiit and oth¢r £oJiS by thcir usasc. Gtii'ei-iihiice costs These inLlude Ilie ¥OSts aiiribuiable to ilie cliaritJ'5 coinpliaiice ivitli coiistiturioiial and statutorv requirements. including th¢ required indepeiid¢nr review. strategic nianagenient and trllsiees, meetings and relmbu￿ed eypertses. TAxAtion The charity. is considered lo pass the tests sel out in Parasrapli I Schedule 6 of the Financ¢ Act ?010 and Iherefore it meeis Ilie defitiitioii of a chariiable coiiipaiii lor LIK corporation lax purposes. AccordiTigl)'. th¢ charin. is potentiall). exeiiipt froni taiaiioii 111 TespeLI of i1i¢oine OT iapiial gains received wiihiii categories covered bN' Chapter 3 Part I l of the Corporalioii Tax Act 2010 or Section 256 of the Taxaiioi) of c.harb)eable Gain* Aet 1997 to the extent tliat ruch income or gains are applied exclusi￿tlY to cliarirable purpos¢s. Tangible fi.xed 2ssetS Iiidii iJu(I1 fi.lrd as>rlS ¥i)SlJiI￿ £500.00 01 iiiCTrie ale ijiiiially Iciordcd 2t ￿05￿. Depre¢iAtion And amortisation DepTeciation is proi'ided oi) tangible fjxed assets so as io ivriie otT the cosi or valLiaiion, le55 811>- esiiinaied residual ialut. over tlieir txpecied useful econoniic life a5 follows-. A55et class Furniiure and equipmeni Depreciation method #Dd rate Straight line 25Vo Page 19 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c Tbe Marketing Academy Foundation Notes to the Financial Statements for the Year Ended 31 July 2025 Trade debtors Ti(td¢ JriJivTS ai¢ aiijouilts duc fioiii 110st coiiipaiiic5 for coiiii-ibuti0115 rcrcii'ablc iii Ihc ordinary rours¢ of th¢ Charl￿"5 aciiviiies. Trade debtors are recogynised inilialli. ai Ihe Iransaciion price. A proi'ision for the impainllenl of trade debtOlS l5 e5tabli%hed wlitii Iheie is objeciiie e￿Idert¢e that the ¢harity will not be able to collect all Ainniiiits diip. Accnrdinv In the nTiginal lenn% ()l-Ihe reLei¥Jble%. Cash 2nd cash e4uii#lertts Casli aiid casli equiialciils coiiipri5e cash on liaiid aiid ¢all d¢ptssits, and oilier short-iemi lii¥lilv liquid iiivtstmtijts thai are readily coiivenible to a kiioivn aniuuiit of cash aiid ar¢ subjv¢l 10 ali IiisigtJifiLaiii risk of chaiiue in value. rade Creditors Trade credilorg are oblik)aiions 10 pay for goods or sern'ices that have been acquired in the ordinaTr' course of business froin suppliers. Accouiiis pai'able are classilied as current liabilities Il. the charil) does noi hake ali uiiÉonditlOiial ri£hi. at ilic iiid of ihc rcportiiig pcriod. lo dcfcr $cttl¢in¢i?t of th¢ ¢T¢ditOT for èt ILaSt ils'clvc moiitli% atler the reporting date. If there is ai) uiicoiidiiional righi io defer setilemeiil for al least twelve rnonihs after the reportiiig dale, Ili¢)' are preseiiied as noii-iurreiii liabilities. Trade crcditors are recognised iniliall). al the transaction price and 5ub5eqiienily rneasured ai amonised cost Uslnb the effeciiTre irtieiest method. rvnd strvrtu Uiireslricled iiiconie fuiids are ¥eneral fuiids ihal are ava21abl¢ for use at the trustees discretioii furtherance of the objectives of ilie chariiy. Designated funds are unresiricied funds sei aside for specific pllrposes at die diqe.reTinn nf ih?. Iniqiep. Resiricied income fiinds are Ihose doiiaied for use in a particular area 01 foi specifiL putptsses. the use Df Mhich Is resiricied to thai area or purpose. Ven5ions and Oiher post retirement obligatt0115 The tliaTII}' coiilTihule% ith 2 defined tthnirihulini).I pen.%i()n plan tsper2ted hy NF.ST. The x%%et% afilie %eheme are held separateli IToin those of th¢ charity. The ¢ontributioii payinents are charged to the SOFA in th¢ period that Ilici. air payablc. clo55fficolioit FinAnp.IAI A%rfy to the rontr2ttiiAI Recognilion fjndml.￿s￿reMe￿l All fiiiaiicial ￿setS and liabilitlLS are initially measured at irattsaciion price lineludinb transaction ¢ostsl. Financial assets 2nd liabiliiies are onlv offsei in the sraiemeni of financial position when. and onl}. when there exisis 2 l¢kTrall5' eiifor¢eable ri%hi io sei off the recoKnised amounts and the Lhaiit). intends eiihei 10 seiile on a net basis. oi. to realise the asset ￿ld settle tlie liabiltty siinulianeously. FinaiiLial assets are derecogi)ised iyheii and onl) iyhen al tlie coiitra¢tual rights 10 the cash floivs froii) the rinaiicial ass¥1 e.xpire ()r are settled. bi the ¢harity traiisferg to aiiotl)er party substaiitially all of lh¢ risks 2nd significant risks and re%vards of oivne￿hlp. has transferred control of the asset to another party. Financial liabiliiies are derecognised onl). when ihe oblib)alioJi specified in the contract is discharged. cancelltd or expires. Page ?0 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The Marketing Aeademy Foundation Notes to the Financial Statements for the Year Ended 31 July 2025 IlnrcstrlitLd (unds Ge￿eral 2024 Note Donations and legacies- Doiiatl0115 froni roinpa111¢5 and tTUSts 20 30.988 970 24i 14.50a Gift aid reclainied Sponsorship 524 S?4 66.615 46.701 4 Income from chariiAble actiiities Unresiri¢ted fiinds General Restricted funds 2025 2024 Appreniiceship schemes B¢ The One Booicainp workshopg 81.534 141.647 •o.000 141.647 5 Income from other trading llttii'iiies Ilnrestricted eneral Totsl ZUZ4 Ev¢nis Ill￿oMe.. other ¢ienis income Eveiils iiiconie iiicludes spoiisor%liips and monies raised at fui)dTai5ing eNents. includiiig a Book Club. The Massive Marketing Quiz attd Sileni AuLlion. As gel oul in the Trustees ReN)n. toial income from fundraisino Inoie i l and donations Inoie 51 amollnred io £1 ?8.117 {?0?,1.. ££8.9191. Pog¢l1 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The Marketing Academy Foundatioj) Notes to the Financi21 Statemellts for the Year Ended 31 Julv 2025 6 InTr'e5tmcNi Ilnre5trJcted Totsl Total 2024 GenerAI Interest receivable and similar in¢ome'. Inieresr receivable oii bank deposits 7 Expenditure on r4ising funds #} Costs ol gtn¢r#ting donations gnd le%gcies Unrestricted funds cneral Totftl 202.$ Total 2024 Mark'¢tTng artd publi¢iiy Other direct costs of LTeiieraiing voluniaji, income 1.801 1.100 15.Q56 7.901 8 Expendliure on charliAble acilvliles Ilnresiricied funds Cener#l Resirieitd funds 202.$ 2024 Note AppreiiiiLeship costs (including wage5 and 75.116 Be The One Bootcamp i&orkshops laiiageinei)t staff costs 4.067 1.541 5.608 12.?21 17.500 17.02? 94.410 Allocaied support Losis Govemance cosis 9.419 9.700 9.419 9.700 7_S25 I 1.000 197.8?4 19.041 1 16.865 195.494 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The Marketing AcadernTr Foundation Notes to the Financial Statements for the Year Ended 31 Jul}. 2025 9 AnAlv)is uf¥vvrriiaiiir #lid &uyptli t rost5 Allocated sUPPOrt costs [lThresiricted (unds General 2025 2024 Subscripiions 271 3)9 76i 1.100 1.028 Conipuier and softw'are aiid ¥oiisuniablt5 Recruitineiit aiid advenisin¥ costs BoDkkeepiti Depreciation Bank chaigts 1.549 1_54Q 4.47. 1?9 288 306 Other iiiierLsr payable Casual wages 27 9,419 9.419 7.824 Governance cosis Ullre5tricted funds General 2025 2024 Iiidependent examiner fees Exaiiiinalion of (he financial siaiements Orher fee5 paid to ¢Xiltninear expressed as full time equivalenis was as follows.. 202.5 2024 Mpiiguenipnl And gprviring Of Ihe above einplol'ees I I•0?4.. 1 I participated in the Defined Coiitribuiion Pejision Scheines. Conti'ibiitions to Ilie emplovee pension schetnes for the )'ear totalled £69_")190?4_ £5481. No employee Teceived emollimenis of niore Ilian £60.000 duriiig ihe year. 12 Independent eX￿MinEr s rem￿ner￿tiO 2024 Other fees to exx]niners .411 other ser¥'ices 7.700 8.700 13 Tax9tion Thi ¢hariiy ib it r¥bisi¥r¥d LhoTIIy £tiid is Ihvr¥fLir¢ ¥.x¥tnpi fivrn Mxltiivn. P#g¢ ?4 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The Marketing AcademTr' Foundalion Notes to the Financial Statements for the Year Ended 31 Jul). 2025 14 Tanglblc nxed a55et urniture and equipment Total C05t At l Augusi ?0?4 516 516 At ? l July ?0?5 10 516 Depreeiation Ai l Au¥usi 20ry4 Charge for ihe year At .) l Julj. ?025 516 516 Nel book value Ai I l Jiily *02_S Al I l July ?0?4 1)9 129 IS Debtors 2025 2024 Trade debtOF5 Prepa>'menis 971 971 16 Cnsh Trnd cash equivnlcnts 2024 -h ot bank 1?7.012 17 Creditors: Amounts fAlling due within one veAr 2025 2024 Note Tiade ereditoi's Relaied part) loans VA T giaiiE rcpayabl Accruals 8,018 1.3.500 341 6i.a8i 48.154 86.634 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c The Marketing Academ), Foundation Notes to the Financial ,Statement8 fnr the Year Ended 31 ,Jul}' 2025 18 Funds Balance at I 2024 IncoTning Resourte5 expeiided Balance xi 31 Julv 2025 SUUI Lt5 Unreslricied funds General 59,674 ?19.9?1 1200.7?51 78.870 Restricted fund5 20.000 9$9 59,674 234.921 1219,7661 79.8ty9 Balance it I August 2023 Incoming resourees Resources exptnded Ba14Trnce It 31 Julv 2024 Ilnrestricied lund$ 700.797 1?16.4501 59.674 19 AnAlvsis of net Assets betw*en funds [Inre5tricted funds General Resfri¢fed funds 202.$ 2024 [Inrestricted funds- genernl Tan¥ibl¢ filed a55¢15 c￿￿etIt assets Current liabilities 127.0?J 148.15ii 95Q 146.179 186.6341 Total iiet assets 78.869 9$9 9.674 Duriiig Ihe year Ihe cliariii lias in receipi of the follo11.￿lIg related pan). traiisactions.. Marketing Hall ol Legends (trading as The IIarkcting Acxdemy) Ill ith a coinpan), dire&tor al£0 being 2 trugtee of the cliarity. I Diii'ing the vear the above compani. supponed the chaiiry, b}. providing total donations of £47.85? 1 ?0?4.. £1 fiooi. and an iniere51 free loaii Iliai rtinained ou151andingT ai the Vear end. Al lh¢ balan¢¢ sheei dale Ihe amount due to ￿[arketing Hall of Legends Iir?L ding a5 The fvlarketing AcL2demyl s £13.5001?0*4_ £Nili. P41¥¥ 20 Doc ID.. abcc90759fb83922a445fab455787d9007586b9c