
## **Margate Museums Trust.** 

## **ANNUAL REPORT 2023 TO 2024** 

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## Introduction. 

This report has been prepared for informative purposes to catalogue the work undertaken by the Margate Museums Trust (MMT) during the year 2023 - 2024. 

## Reference and Administrative Details. 

Registered Name of Charity: Margate Museums Trust 

Charity Registration Number: 1173031 

Charitable Trustees: Robin Haddon Adrian Hughes Frederick Smith Felicity Stafford Amy Waterman 

## **Structure, Governance and Management.** 

The Margate Museums Trust was registered as a Charitable Incorporated Organisation in May 2017.  We are governed by a “Constitution of a Charitable Incorporated Organisation” with voting members other than its charity trustees (‘Association ‘ Model Constitution) dated September 2016. 

## **Objectives and Activities.** 

The objectives of the CIO 

To benefit  the residents and visitors to, the town of Margate by: 

- 1 Establishing and maintaining the Margate Museums; 

- 2 Advancing education for the public benefit by: 

   - (a)  organising, preserving and conserving the collection of historic artefacts and 

   - (b) developing a greater knowledge and understanding of Margate’s heritage through displays, exhibitions and education activities. 

## **VISION STATEMENT:  PRESERVE  INSPIRE  EDUCATE** 

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## **Achievements and Performance. The Year Past.** 

At the beginning of May 2024, the Margate Museums Trust was given notice to quit as custodians of the Museum.  There was very little discussion with Council Officers who were reluctant to allow the Trust access to collect equipment and information.   Various allegations were made that the Trust found related to events before they were founded in 2014.   The Museum remains closed.  As far as the Trust knows TDC has made little effort maintaining the collection or making repairs to the building. 

During the period from September 2023 to May 2024 the Museum was closed on several occasions to due storms causing damage to the electrical system.  In the New Year (2023) the Magistrate’s Court Room was also closed because of weather damage to the ceiling. This impacted on the exhibitions planned. 

Volunteers managed to keep the downstairs section of the Museum open.  Some planned events were able to continue.  These are reviewed later. 

Just a reminder that the Margate Museums Trust (MMT) was the custodian of an extensive collection of historical artefacts of the town of Margate dating back to the Bronze Age on behalf of Thanet District Council.  Its primary aim and justification of public benefit was to enable, the general public, schools, colleges and universities, access to the town’s past by opening the Museums, displaying artefacts, mounting specific exhibitions based on local history and heritage, giving talks, arranging educational visits, and assisting students, bodies and individuals with research into the town of Margate. 

Alongside this, The Trust hoped to restart the ongoing programme of auditing and archiving the collection which had lapsed during Covid.   This would have been done by our volunteers in line with Arts Council Accreditation standards.  Recruitment of volunteers has been put into place with the hope of replacing the Archive Team.  Thanks to the Thanet Volunteer Hub project volunteers had been identified.  Access to the Archive was problematical following the closure of the Magistrate’s Court and top floor. 

An application to the Arts Council for Accreditation was put on hold during the lockdown and the time limit for application passed.  This was still on the priority list for the MMT. 

Opening Times:  Opening days for both the Museum were restricted to Saturday and Sunday and Bank Holidays only.  Opening times have also been restricted to between 11 and 3 pm with last entry at 2.15 pm.  Prices have been kept to pre-Covid levels. 

The Museum was opened to the public for free on National Heritage Days which usually take place in September.  The Trust recognised that this did have an effect on income but gained is allowing access to the Museum for those who otherwise might not have visited. 

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Tudor House:  Unfortunately, MMT has been unable to open the Tudor House since February 2022.  A major storm caused some damage to the building.  This was followed a few weeks later by vandalism.  The damage has been assessed by the Council but the Trust still awaits the starting of any repairs.   The Trust has heard nothing, yet, as to when repairs are likely to start.  The closure has affected the income of the Trust considerably.  However, the Volunteer Gardeners continued to keep the grounds in good order making it an oasis of peace and calm in the midst of a busy town.  It is sad to see the gardens now overgrown. 

Enhancing protocols:  The Trustees continued to take the opportunity to re-visit documents in order to enhance internal protocols and processes.  As an example, work had been undertaken on reviewing the documentation relating to volunteers and trustees.  MMT continued to take every opportunity to pursue discussions about formalising agreements and the way forward. 

Accreditaton:  An application to the Arts Council for Accreditation was put on hold during the lockdown and the time limit for application passed.  This was still on the priority list for the MMT. 

New Website:  in 2022 – 2023 the Trust invested in a new website and associated social media. 

## **The Work of the Museums** : 

This has included: 

- Major Exhibitons:  One major exhibition put into place was an exhibition of posters relating to The Winter Gardens.  This venue was one of the major tourist attractions in pre-war and post war Margate.  This exhibtion was put into place at the beginning of January 2024.  Unfortunately, the Magistrate’s Court was closed due to weather damage.  There was not room to house the exhibtion downstairs. Thanks to the Dreamland Heritage Trust, the exhibition on Dreamland in one of the downstairs cells was refreshed. 

- Open Heritage Days:  The Museums continued to take part in the Open Heritage Days in 2023. 

- Artefact of the Month:  For 2023/24 – the artefacts included information on people with Margate connections.  The two people were George Arliss who was the first English winner of a Hollywood Oscar and Sidney Fox who was alleged to have killed his mother in the Hotel Metropole in Margate.  Information booklets were produced for visitors to buy for a small sum. 

- Two performances of a play based on the Sidney Fox murder case were sellouts.  In a space with little scenery and lighting the actors produced mesmerising performances encouraging the audience to revisit the guilt of Fox.  The Museum also hosted a book signing by the author Glenn Chandler. 

- MMT decided to try to highlight Christmas 2023 and two lectures were offered to the public on Christmas customs.   Guests were offered Christmas sweets as a reward! 

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- Working with the Community:  One of the aims of the MMT was build closer links with the Community.  The MMT had a spot in the Margate Civic Society Newsletter which gave details of what the Museum was doing. 

- The Trust continued to work with The Thanet Volunteer Hub project,  This was aimed at extending the number of volunteers in local attractions.  This has involved working with The Tourist Information Centre, Margate Caves, East Kent College and the Dickens Museum to promote volunteering.  The Trust continued to take an active part in Meetings of the groups as well as showing a presence at two Open Days – one for volunteers and one for Attractions in Thanet.  This was a positive.  Not only did it give MMT new volunteers It also allowed for the updating of the volunteer information pack in line with other attractions. 

- Informaton Seekers **:** The Museum also fielded questions from outside parties seeking information.  Students have also been supported looking for information, most recently one looking for information about Victorian Margate. The Trust also gave information to a prominent historian on the Royal Sea Bathing Hospital. 

   - The Trust has continued to work with Schools when asked for assistance. 

- **“** Wheels of Time”:  Links with other Museums in the area was continued with our participation on the  “Wheels of Time” group.  This is a badge collecting scheme which encourages the exploration of Kent Heritage sites for those aged 5 -11. 

- Associaton of Independent Museums **:** The Trust continued to be a member of AIM. 

## **Financial Summary.** 

This will be updated when the accounts are finalised. 

## The Year Ahead. 

## Future Exhibitons: 

Ideas for discussion included: 

- Storms 

- Railways 

- Freemasonry 

- Butlins 

- Hospitals 

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## Artefacts of the Month: 

Ideas for future artefacts had included: 

- Original Edmunds Map of Margate of 1821 

- Original 1920’s chairs from The Winter Gardens. 

## **Priorites:** 

At the beginning of September 2023, the Trust had several priorities in place for the coming year. 

- One of the first priorities was to return to the Arts Council Accreditation scheme which was put on hold during lockdown. 

- The Trust aimed to continue to work with other groups in the Community such as the Volunteer Project, educational and other groups.  The continued recruitment of volunteers remained a priority. 

- The Trust aimed to continue to re-visit and update all the main documentation for Trustees and Volunteers and look to expand the Board of Trustees and Volunteer Group. 

- Other priorities included reviewing any Conservation Assessments with regard to the collections and ensure that they are kept securely and in good condition.   Plans to continue the archive work were also ready to be put into place.  These had been put on hold because of the lack of volunteers following Covid. 

- Most crucially, we were seeking to increase our visitor numbers, enhancing our public profile and increasing our income by all possible means to help fund improvements to the Museum and Tudor House.  We had intended to look at obtaining grant funding both short term and long term to enhance the work of the Museums. 

- The use of the website and social media was also intended to be a focus. 

## **THANKS:** 

The Trustees thank the Volunteer Secretary, Treasurer and Executive, as well as the Volunteers for all their hard work and support over the past year from the day-to-day manning and archiving to the cleaning and care behind the scenes.   The Museums could not have continued to run without them. 

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## **TRUSTEES TO-DO LIST - 2023** 

## **ACTION PLAN.** 

## **2016 to 2021 2022 - 2023** 

||||||
|---|---|---|---|---|
|**2016 to 2021**|||||
|1.0|**Governance**|**Completon**<br>**Year in**<br>**Previous**<br>**Plan 2016**<br>**to 2021**|**Comment**|**To**<br>**Acton**|
|1.1|Ensure a Chair of Trustees<br>and Board of Trustees are in<br>place.|2016/7|RH current chair.  Review<br>succession planning for future<br>chairs||
|1.2|Review and ensure that all<br>Trustees are aware of their<br>responsibilites and legal<br>requirement|2016/7|Trustee Handbook and Code of<br>Conduct to be updated and<br>agreed in 2023.  Training to be<br>given to new Trustees appointed.||
|1.3|Trustees ensure that all staf<br>and volunteers comply with<br>Health and Safety<br>requirements|2016/7|Volunteer Handbook is in the<br>process of being updated and<br>agreed in 2023.  Volunteers to be<br>reminded of H and S<br>requirements.  New volunteers to<br>be given informaton and training<br>as theyare appointed.||
|1.4|Trustees to monitor fnance<br>and income generaton|2016/7|Finance Policy and Best Value<br>Statement to be updated in 2023.<br>Trustees to be given regular<br>reports and informaton.||
|1.5|Generate and deliver<br>fundraising plan|2017/9|Fundraising to be discussed as a<br>priority.|ALL|
|1.6|Establish criteria for<br>identfying and recruitng<br>trustees and efectve<br>Trustee succession|2016/7|Criteria and process for efectve<br>Trustee succession to be<br>established in updated Trustees<br>Handbook.||
|1.7|Recruit new Trustees|2017/9|Plan for recruitment of new<br>Trustees  to be established and<br>put into operaton as soon as<br>possible.|ALL|
|1.8|Trustees Meetng for<br>strategic review and planning<br>to be held at least bi-<br>monthlyand more ofen if|2016/7|Trustees meetng to contnue to<br>be held at least bi-monthly but<br>more ofen if necessary.||



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||necessary.  Meetng to be<br>held virtuallyor face-to-face||||
|---|---|---|---|---|
|1.9|Establish liaison group with<br>Local Authority and meet<br>quarterly|2016/7|Update the need for this acton<br>point.||
|1.10|Establish efectve<br>relatonships with key<br>potental fund raisers|2017/19|Update the need for this acton<br>point.||
|1.11|Establish Trustee Training<br>programme|2017/19|See 1.7||
|1.12|Set up a comprehensive<br>Trustee Educaton<br>programme:|2017/19|See 1.7||
|1.13|Review and revise Charity<br>public beneft statement|2017/19|Update if needed.||
|1.14|Apply for Museum<br>accreditaton<br>Contnuaton of process|Inital<br>process<br>begun in<br>2016/7<br>Halted in<br>January 2022<br>Becomes a<br>priority again<br>in<br>2023/2024|Untl December 2021<br>accreditaton had been applied<br>for and eligibility confrmed by<br>the Arts Council.  The process<br>was halted by Covid 19 lockdown.<br>See 4.1 and 4.2.<br>The Trust was informed that the<br>process would need to be re-<br>started if not completed by the<br>end of 2021.<br>In January 2022, the Trustees<br>decided halt the atempt.<br>This remains apriority.||
|1.15|Agree formal Service Level<br>agreement/Lease for<br>operatons with the Local<br>Authority:|2017/9|Review current status of process<br>for applicaton of a Community<br>Asset Transfer|ALL|



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## **ACTION PLAN.** 

|**2.0**|**Operatons and**<br>**Protocols**|**Previous**<br>**Plan**<br>**2016 to**<br>**2021**|**Comment**|**TO**<br>**ACTION**|
|---|---|---|---|---|
|2.1|Review and implement a<br>new volunteer structure to<br>ensure that it is ft for<br>purpose for delivery of the<br>MMT’s Acton Plan|2016/17<br>2023/2024|Over the past year the Trust has<br>actvely partcipated in a project<br>lead by the Tourist informaton<br>Centre (and others) designed to<br>maximise volunteers.<br>The Volunteer Handbook is being<br>updated in line with suggestons<br>from theproject.||
|2.2|Develop and implement<br>volunteer contracts,<br>interview and checking<br>procedures|2016/17|See 2.1||
|2.3|Develop and implement a<br>volunteer policy. Reviewing<br>volunteer’s role and tasks,<br>recruitment, benefts,<br>coordinaton, satsfacton<br>and fulflment|2017/19|See 2.2||
|2.4|Develop and implement a<br>volunteer training and<br>development plan to<br>complement that of<br>trustees|2017/19|Se 2.2||
|2.5|Contnue towards to work<br>towards legal compliance<br>in relaton to Health and<br>Safety|2016/21|The Trust has been ensuring that<br>any current Government<br>restrictons are followed.||
|2.6|All volunteers to be aware<br>of their roles and<br>responsibilites with regard<br>to Health and Safety|2017/21|See 2.2||
|2.7|Establish internal<br>communicatons structure|2016/17|Felicity Staford to contnue to<br>act  as the Trustees liaison with<br>the volunteers.|FS|
|2.8|Emergency protocols,<br>primary and secondary<br>contacts and named key<br>holders to be established<br>with the Local Authority|2016/17|Review has been undertaken of<br>current key holders.  The need<br>for further key holders will be<br>reviewed.  Liaison with Local<br>Authority needs to be re-<br>established.||



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|2.9|Reportng procedures to<br>Local Authority to be<br>implemented|2016/17|These need to be reviewed in the<br>light of change of Trustees.||
|---|---|---|---|---|
|2.10|Financial policy and best<br>value protocols to be<br>implemented|2016/17|The Finance and Best Value<br>Policies will be reviewed in 2023<br>to 2024.||
|2.11|Rolling event and<br>exhibiton plan to be<br>maintained|2016/21<br>2023/2024|This will contnue to be reviewed<br>with the help of FS, RS and AH.<br>This includes major exhibitons,<br>pop-up exhibitons and the<br>highlightng of Artefacts of the<br>Month.|FS/RS/AH|
|2.12|Conduct IT audit and<br>create plan for enhancing<br>IT systems and security<br>Review website and work<br>on improving informaton<br>for public.|2016/21<br>2023/2024|Contnue to review IT equipment<br>and the need for CCTV for Tudor<br>House and updates for Museum.<br>A new website and e-mail system<br>has been set up and its potental<br>needs to be explored.||
|2.13|Assess use of buildings and<br>identfy insufciencies and<br>potental opportunites to<br>improve visitor experience,<br>accessibility. Exhibiton<br>display and educatonal<br>and community oferings|2016/17<br>2023/2024|The Trustees need to re-visit the<br>potental opportunites of<br>displays and visitor experiences<br>as a mater of importance.<br>Ideally this should be done in<br>conjuncton with the Volunteers.<br>Improving disabled access either<br>for wheelchair, visually impaired<br>or hearing impaired needs to be<br>reviewed.  External groups that<br>could advise need to be<br>consulted and grants applied for<br>to cover the costs.||
|2.14|Conduct market research<br>into existng visitor profle<br>and identfy gaps|2017/19|Identfy who should undertake<br>this role.||



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## **ACTION PLAN.** 

|**3.0**|**Finance and Income**<br>**Generaton**|**Previous**<br>**Plan**<br>**2016 to**<br>**2021**|**Comment**|**TO**<br>**ACTION**|
|---|---|---|---|---|
|3.1|Establish formal<br>accountng procedures<br>and submit annual<br>accounts to Local<br>Authority where<br>appropriate|2016/17<br>2023|Following the change in Trustees<br>there is a need to ensure that the<br>fnancial procedures are securely<br>in place and that new signatories<br>have been added.<br>Update accounts regularly and<br>report to Trustees at Trustee<br>Meetngs.<br>Report to Local Authority.<br>**August 2023:**The changeover<br>from an ordinary account to a<br>business account is stll not<br>complete.||
|3.2|Implement and maintain<br>objectves of Finance<br>Policy|2016/17|Ongoing||
|3.3|Ensure efectve cost<br>control, fnancial systems,<br>processes and scrutnies<br>are maintained.  Embed<br>full cost recovery across all<br>Museum actvites.|2016/21|Ongoing||
|3.4|Identfy grant funding<br>opportunites|2016/21|Re-establish this as a priority.|ALL|
|3.5|Prepare and submit<br>funding bids to enhance<br>the Museum’s ofer and<br>visitor experience|2017/21|See 3.4||
|3.6|Ensure all grant and loan<br>conditons and terms are<br>met.|2017/21|See 3.5||
|3.7|Establish a reserve<br>equivalent to six months<br>operatngcosts|2019/21|Work with Treasurer to ensure<br>that this in place.||
|3.8|Develop fundraising plan|2017/19<br>2023/2024|Lead Trustee and Volunteers to<br>work together to put this into<br>place.||
|3.9|Review all liabilites and<br>prioritse actons to reduce<br>impact|2017/19|Ensure that the Treasurer and<br>Trustees review outgoings to<br>ensure that all expenditure is stll<br>valid.||



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|3.10|Develop merchandising<br>opportunites and<br>enhance retail ofer|2016/21|Stocktake current items in shop<br>and work out plan for increasing<br>sales of current stock.||
|---|---|---|---|---|
|3.11|Review admission prices in<br>relaton to the market and<br>competton to ensure that<br>admissions become<br>maximised|2016/21|Admission prices were kept stable<br>afer Covid-19 Lockdown.  In<br>2023/4 MMT need to assess<br>entrance fees to other venues<br>and consider the need to change<br>theprice structure.||
|3.12|Develop venue hire and<br>increase events revenue<br>potental|2017/21|To be developed||
|3.13|Identfy income generaton<br>opportunites for both<br>buildings|2016/21|To be developed||
|3.14|Develop strategy for<br>increasingdonatons|2016/17|To be developed||
|3.15|Implement a membership<br>scheme|2019/21|To be developed.  Consider<br>whether this could include fund<br>raisingactvites.  See 3.8||



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## **ACTION PLAN.** 

|**4.0**|**Collectons and Building**<br>**Conservaton**|**Previous**<br>**Plan**<br>**2016 to**<br>**2021**|**Comment**|**TO**<br>**ACTION**|
|---|---|---|---|---|
|4.1|Apply to the Arts Council<br>for the Accreditaton<br>Scheme for Museums and<br>Galleries|2016/17|The Museum will contnue to<br>work towards accreditaton.  This<br>remains a priority.||
|4.2|Review, update and ensure<br>Accreditaton Compliance|2017/21|See 4.1||
|4.3|Support the Local<br>Authority in implementng<br>their HLF funding for<br>archiving and creatng a<br>publicly accessible<br>collecton|2016/17|This was a  short-term scheme<br>funded by HLF.  The MMT Archive<br>Team contnue to use the Modes<br>Sofware to archive the<br>collecton.<br>The responsibility for the cost of<br>the contnued use of this<br>sofware needs to be discussed<br>with the Local Authority.||
|4.4|Resolve collecton<br>ownership issues|2017/19|Ensure any items are donated to<br>MMT rather than the Museum<br>are catalogued and archived..||
|4.5|Arrange to house<br>collecton in suitable<br>environment with<br>controlled conditons|2017/19|Check environmental conditons<br>for the collectons in the light of<br>the problems caused by bad<br>weather.||
|4.6|Rehang collecton and<br>establish a means to<br>regularly update<br>exhibitons more easily|2017/19|Ongoing.||
|4.7|Acquisiton and disposals<br>policyto be established|2017/19|Check that this in place.  See 4.4.||
|4.8|Further develop the role of<br>volunteers in supportng<br>archive and collectons<br>care management,<br>buildingon current work|2016/19|Ongoing.||
|4.9|Develop and implement a<br>building conservaton and<br>maintenanceplan|2017/21|The state of both buildings<br>remains a cause of concern.||
|4.10|Refurbish building fabric<br>and implement identfed<br>opportunites for<br>enhanced exhibiton<br>display, educatonal and<br>communityfacilites|2019/21<br>2023|The recepton area was<br>re=designed and rebuilt during<br>2018/2019.  Further changes<br>would need to be discussed with<br>Thanet District Council and<br>fundingexplored.||



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Disabled access and improved toilet facilities are two areas for review. See 4.9 

## **ACTION PLAN.** 

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|**5.0**|**Educaton and**<br>**Interpretaton**|**Previous**<br>**Plan**<br>**2016 to**<br>**2021**||**Comment**|**TO**<br>**ACTION**|
|---|---|---|---|---|---|
|5.1|Establish informal learning<br>package for all school<br>groups|2017/19<br>April 2022<br>2023/2024||This needs to be reviewed.<br>At present the Trust does not<br>have an Educaton Ofcer. The<br>Museums contnue to work with<br>educatonal and community<br>groups when and where possible.||
|5.2|Establish, review and<br>update record keeping<br>systems to ensure capture<br>of all relevant informaton<br>required by the Museum<br>to evaluate the formal<br>learning ofer and build the<br>domestc and internatonal<br>schools and university<br>market|2017//19||See Item 5.1||
|5.3|Develop and test the<br>demand for informal<br>learning programmes for<br>heritage courses on a cost<br>beneft basis|2017/19||See 5.1||
|5.4|Deliver a programme of<br>temporary exhibitons in<br>the museum and review<br>the functon and viability<br>of the gallery spaces|2016/2021||From 2017 to 2023 there have<br>been several exhibitons including<br>the Batle of Margate 1387, The<br>Home Front in World War I and<br>Holy Trinity Church and David<br>Railton.<br>In 2019 the Museum hosted a<br>major exhibiton on Turner with<br>the help of Funding.  This was<br>hard work and without enough<br>support this level of commitment<br>is difcult to maintain.<br>In 2022 Exhibiton was based on<br>Margate’s Royal Connectons.<br>In 2023 the Museum hosted an<br>exhibiton designed by Clifonville<br>Voices who the Museum had<br>worked with during the year.<br>Other events included hostng a<br>play based on the story of Sidney<br>Fox.<br>There have been two Pop-up<br>Exhibitons:The Batle of Margate||



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||||1387 and The Incorporaton of<br>the Town – 1857||
|---|---|---|---|---|
|5.5|Develop exhibitons plan<br>driven by the collecton,<br>sense of place and<br>audience development|2017/19<br>April 2022|Plans for 2023 have already been<br>discussed.<br>A major exhibiton on Storms and<br>Floods is planned.<br>A pop-up exhibiton is planned<br>focusing on The Winter Gardens<br>using posters and other material<br>in the Museum<br>There is now a programme of<br>Artefact of the Month.  So far<br>these have included:  The<br>Sunbeam donkeys, Flint, Coal and<br>The Margate Bellman.<br>Informaton sheets are available<br>for visitors and booklets for<br>sale/donaton ofered as well.<br>Other likely artefacts include:<br>Chairs from Winter Gardens, the<br>1821 Edmunds map||
|5.6|Develop outreach<br>programme for schools<br>and community groups|2016/21|The Museum does ofer visits etc<br>to schools and universites.<br>However, the lack of dedicated<br>Educaton Ofcer means the<br>Museum is hindered in what it<br>can ofer.<br>New guidelines and risk<br>assessments need to be<br>reviewed..<br>See 5.1.||
|5.7|Create a dedicated<br>educaton suite within the<br>museum building|2019/2021|This is a long-term plan.||



## **ACTION PLAN.** 

|**6.0**|**Communicatons and**<br>**Marketng**|**Previous**<br>**Plan**|**Comment**|**TO**<br>**ACTION**|
|---|---|---|---|---|



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|||**2016 to**<br>**2021**|||
|---|---|---|---|---|
|6.1|Raise the profle of the<br>museums buildings and<br>collecton|2016/21|Signage within the Museum<br>needs to be updated using the<br>MMT branding images as a basis.<br>Consideraton needs to be given<br>to the needs of children and those<br>with visual problems.  Outside<br>consultaton might be needed.<br>A dedicated programme for<br>advertsing in local magazines,<br>newspaper and social media<br>needs to be discussed and<br>implemented.<br>Partcipaton in Heritage Open<br>Days needs to be contnued.||
|6.2|Communicatons and<br>marketng of the current<br>programme targeted at key<br>visitor market to increase<br>visitor numbers|2019/21|Key markets need to be reviewed<br>and a targeted programme put<br>into place.<br>See 6.1||
|6.3|Communicaton and<br>customer care training for<br>volunteers on an annual<br>basis|2017/21|Ongoing.||
|6.4|Collect and use informaton<br>about visitors and their<br>experience to develop and<br>improve the visitor<br>experience.|2016/21|This needs to be a focus for the<br>next few months to inform 6.1<br>and 6.2.<br>Volunteers to remind visitors that<br>a comment in the Visitors Book<br>would be good.<br>Use very simple exit<br>questonnaires to gain<br>informaton and identfy current<br>visitors.||
|6.5|Improve networking with<br>other local museums and<br>review potental joint<br>venture opportunites|2017/21<br>2023/2024|This needs to be revisited.  With<br>no day-to-day organiser there<br>needs to be an identfed person<br>who can deal with this.<br>As of August 2023:<br>The Wheels of Time scheme<br>contnues to be ofered.<br>The Trust has registered with two<br>bodies designed to increase<br>volunteers numbers.<br>The Trust contnues to work<br>closely with the Tourist<br>informaton Centre(TIC).||



Margate Museums Trust Annual Report 2023 to 2024 Page 17 of 19 



||||The Trust was asked to join a<br>project being run by the TIC, East<br>Kent College and Margate Caves.<br>It is aimed at promotng numbers<br>of volunteers.   The Trust has<br>partcipated in this project and<br>will contnue to do so.||
|---|---|---|---|---|
|6.6|Develop and implement a<br>Communicatons and<br>Marketngstrategy|2017/19|This contnues to be a necessity.||
|6.7|Review of the brand and<br>museum name, marketng<br>to visitors and potental<br>visitors, external<br>relatonships|2016/17|In 2022 – 2023 the Museum put a<br>new website and e-mail<br>connecton into place||
|6.8|Identfy and successfully<br>apply for awards that<br>demonstrate achievement<br>across visitor provision and<br>services|2019/21|Ongoing.||
|6.9|Establish social media<br>strategy and improve<br>online presence|2019/21<br>April 2022|In 2022 – 2023 the Museum put a<br>new website and e-mail<br>connecton into place.  Investgate<br>extending to improve other social<br>mediapresence.||
|6.10|Establish autonomous<br>website for communicatng<br>up to date visitor<br>informaton and current<br>and upcoming events and<br>exhibitons|2016/17<br>August<br>2023|See 6.9||



Current Trustees (2023/2024) Robin Haddon - RH Adrian Hughes - AH Frederick Smith - RS Felicity Stafford - FS Amy Waterman  - AW 

Margate Museums Trust Annual Report 2023 to 2024 Page 18 of 19 



Margate Museums Trust Annual Report 2023 to 2024 Page 19 of 19 



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