
## **Margate Museums Trust.** 

## **ANNUAL REPORT 2022 TO 2023** 

Margate Museums Trust Annual Report 2022 to 2023 Page 1 of 21 



## Contents. 

|Contents|Page 2|
|---|---|
|Introduction:||
|Reference and Administrative details||
|Objectives and Activities||
|Achievement’s and Performance|Pages 3-4|
|Financial Summary|Page 4|
|The Year Ahead|Pages 5|
|Appendix:||
|Business Plan Action List Update|Pages 7 - 18|



Margate Museums Trust Annual Report 2022 to 2023 Page 2 of 21 



## Introduction. 

This report has been prepared for informative purposes to catalogue the work undertaken by the Margate Museums Trust (MMT) during the year 2022 to 2023. 

## Reference and Administrative Details. 

Registered Name of Charity: 

Margate Museums Trust 

Charity Registration Number: 1173031 

Registered Office Address: Margate Museum Market Place MARGATE Kent CT9 1ER Charitable Trustees: Robin Haddon Adrian Hughes Frederick Smith Felicity Stafford Amy Waterman 

## **. Structure, Governance and Management** 

The Margate Museums Trust was registered as a Charitable Incorporated Organisation in May 2017.  We are governed by a “Constitution of a Charitable Incorporated Organisation” with voting members other than its charity trustees (‘Association ‘ Model Constitution) dated September 2016. 

## **Objectives and Activities.** 

The objectives of the CIO 

To benefit  the residents and visitors to, the town of Margate by: 

- 1 Establishing and maintaining the Margate Museums; 2 Advancing education for the public benefit by: 

- (a)  organising, preserving and conserving the collection of historic 

- artefacts and 

   - (b) developing a greater knowledge and understanding of Margate’s heritage through displays, exhibitions and education activities. 

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## **VISION STATEMENT:  PRESERVE  INSPIRE EDUCATE** 

The trust is the custodian of an extensive collection of historical artefacts of the town of Margate dating back to the Bronze Age on behalf of Thanet District Council.  Its primary aim and justification of public benefit is to enable, the general public, schools, colleges and universities, access to the town’s past by opening the Museums, displaying artefacts, mounting specific exhibitions based on local history and heritage, giving talks, arranging educational visits, and assisting students, bodies and individuals with research into the town of Margate. 

Alongside this, we also have an ongoing programme of auditing and archiving the collection.  This has been done by our volunteers in line with Arts Council Accreditation standards.  Following the retirement of our archivists, a programme of recruitment of volunteers has been put into place with the hope of replacing the Archive Team. 

An application to the Arts Council for Accreditation was put on hold during the lockdown and the time limit for application passed.  This is still on the priority list for the MMT. 

## **Achievements and Performance.** 

Re-opening: Margate Museum and the Tudor House re-opened in July 2021.  In the first few months there were some Covid restrictions still in place.  Fortunately, thanks to the loyalty and hard work of the volunteers, the Museum continues to be opened on a regular basis. 

Opening Times:  Opening days for both the Museum (and the Tudor House when available) have been restricted to Saturday and Sunday and Bank Holidays only.  Opening times have also been restricted to between 11 and 3 pm with last entry at 2.15 pm.  Prices have been kept to pre-Covid levels. 

Tudor House: Unfortunately, MMT has been unable to open the Tudor House since February 2022.  A major storm caused some damage to the building.  This was followed a few weeks later by vandalism.  The damage has been assessed by the Council but the Trust still awaits the starting of any repairs.   The Trust has heard nothing, yet, as to when repairs are likely to start.  The closure has affected the income of the Trust considerably. 

There have been one or two examples of sink holes in the gardens behind the House.  Repairs were undertaken to fill in the holes but there are still concerns. 

The Volunteer gardeners continue to maintain the grounds. 

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Enhancing protocols:  The Trustees have continued, where necessary, to take the opportunity to re-visit documents in order to enhance internal protocols and processes.  As an example, work has been undertaken on reviewing the documentation relating to volunteers.  MMT continue to take every opportunity to pursue discussions about formalising agreements and the way forward. 

Accreditation: An application to the Arts Council for Accreditation was put on hold during the lockdown and the time limit for application passed. This is still on the priority list for the MMT. 

New Website: in 2022 – 2023 the Trust invested in a new website and associated social media. 

The Work of the Museums:  This has included: 

- Open Heritage Days:  The Museums continued to take part in the Open Heritage Days scheme in September 2022 and will continue to do in 2023. 

- Platinum Jubilee Exhibition:  The Museum celebrated the Queen’s Platinum Jubilee with an exhibition dedicated to some of the royal visits to Margate during the 19[th] and 20[th] centuries. 

- Cliftonville Voices:  The Museum hosted the exhibition from the Cliftonville Cultural Space held in 2022. 

- Pop-up Exhibitions:  The big tables in the magistrate’s court have been used to house two pop-up exhibitions.  The first pop-up re-visited the Battle of Margate which took place in 1387.  The current one commemorates the Incorporation of Margate as a  Borough in 1857. 

- Artefact of the Month:  Starting in February 2022 the Museum has highlighted a different artefact from the Museum collection each month. These have included: the Sunbeam Donkeys, Flint, Coal, the Margate Bellman and the Royal Sea Bathing Hospital Dolls.  Information booklets have been produced for visitors to buy for a small sum. 

- Working with the Community:  One of the aims of the MMT is build closer links with the Community.  The MMT now has a spot in the Margate Civic Society Newsletter which gives details of what the Museum is doing. 

- The Trust has worked with The Thanet Volunteer Hub project which is aimed at extending the number of volunteers in local attractions.  This has involved working with The Tourist Information Centre, Margate Caves, East Kent College and the Dickens Museum to promote volunteering.  This has been a positive.  Not only has it given MMT new volunteers It has also allowed for the updating of the volunteer information pack in line with other attractions. 

- The Trust has worked with the Cliftonville Voices which is part of the Cliftonville Cultural Space group.  The group is dedicated to renewing the old synagogue in Cliftonville and re-opening it as a community hub.  In October and November 2022, they hosted an exhibition on what Cliftonville was like in words, voices and pictures.  At the end of its run, part of this exhibition transferred to the Museum. 

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- Information Seekers **:** The Museum also fields questions from outside parties seeking information.  We have also supported students most recently one looking for information about Victorian Margate 

- **“** Wheels of Time”:  Just before lockdown the Museum applied for and was accepted as a member of the “Wheels of Time” group.  This is a badge collecting scheme which encourages the exploration of Kent Heritage sites for those aged 5 -11.  This links us with other museums in the area. 

- Association of Independent Museums **:** The Trust continues to be a member of AIM. 

## **Financial Summary.** 

The finalisation of the accounts for 2022 was delayed due to Trustee illness and the closure of the Museum for a month following water damage after heavy rain. 

The Tudor House has been closed for most of the year for maintenance and repair due to storm damage and vandalism.  This has had an effect on the combined takings for the two museums.  Takings have dropped from £5,900 in the previous year to £4,216 for the current year. Expenditure saw an increase to £7,198 from the previous figure of £5,631. The MMT currently holds a balance in the bank of £29,680 which is held in reserve for exhibitions and development plans. 

## The Year Ahead. 

## Future Exhibitions: 

One exhibition that is being planned for 2023 will focus on the Great Storms that have hit Margate from 1703 to 1987. 

An exhibition of posters relating to The Winter Gardens.  This was one of the major tourist attractions in pre-war and post war Margate. 

## Artefacts of the Month: Ideas for future artefacts include: 

Original Edmunds Map of Margate of 1821 Original 1920’s chairs from The Winter Gardens. 

## Priorities: 

One of the first priorities will be to return to the Arts Council Accreditation scheme which was put on hold during lockdown. 

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The Trust will continue to work with other groups in the Community such as the Volunteer Project, Cliftonville Voices, educational and other groups. The continued recruitment of volunteers remains a priority. 

The Trust will continue to re-visit and update all the main documentation for Trustees and Volunteers and look to expand the Board of Trustees and Volunteer Group. 

Other priorities include reviewing any Conservation Assessments with regard to the collections and ensure that they are kept securely and in good condition. 

Most crucially, we will be seeking to increase our visitor numbers, enhance our public profile and increase our income by all possible means to help fund improvements to the Museum and Tudor House.  We will be looking at obtaining grant funding both short term and long term to enhance the work of the Museums. 

We will be looking at the operation of the Museums’ website and use of social media plus traditional methods of publicity. 

The Trustees thank the Volunteer Secretary, Treasurer and Executive, as well as the Volunteers for all their hard work and support over the past year from the day-to-day manning and archiving to the cleaning and care behind the scenes.   The Museums could not continue to run without them. 

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## **APPENDIX** 

## **BUSINESS PLAN ACTION LIST UPDATE** 

The following tables form part of the MMT Business Plan Action List which outlines points pertaining to targets set. 

## **ACTION PLAN.** 

## **2016 to 2021 2022 - 2023** 

|**2016 to 2021**|**2016 to 2021**|**2016 to 2021**|**2016 to 2021**|**2016 to 2021**|
|---|---|---|---|---|
|1.0|**Governance**|**Complet**<br>**ion Year**<br>**in**<br>**Previous**<br>**Plan**<br>**2016 to**<br>**2021**|**Comment**|**To**<br>**Acti**<br>**on**|
|1.1|Ensure a Chair of<br>Trustees and Board of<br>Trustees areinplace.|2016/7|RH current chair.  Review<br>succession planning for<br>future chairs||
|1.2|Review and ensure that<br>all Trustees are aware<br>of their responsibilities<br>and legal requirement|2016/7|Trustee Handbook and<br>Code of Conduct to be<br>updated and agreed in<br>2023.  Training to be given<br>tonew Trustees appointed.||
|1.3|Trustees ensure that all<br>staf and volunteers<br>comply with Health and<br>Safety requirements|2016/7|Volunteer Handbook is in<br>the process of being<br>updated and agreed in<br>2023.  Volunteers to be<br>reminded of H and S<br>requirements.  New<br>volunteers to be given<br>information and training as<br>they are appointed.||
|1.4|Trustees to monitor<br>fnance and income<br>generation|2016/7|Finance Policy and Best<br>Value Statement to be<br>updated in 2023.  Trustees<br>to be given regular reports<br>andinformation.||
|1.5|Generate and deliver<br>fundraising plan|2017/9|Fundraising to be<br>discussed as a priority.|ALL|
|1.6|Establish criteria for<br>identifying and<br>recruiting trustees and<br>efective Trustee<br>succession|2016/7|Criteria and process for<br>efective Trustee<br>succession to be<br>established in updated<br>TrusteesHandbook.||



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|1.7|Recruit new Trustees|2017/9|Plan for recruitment of new<br>Trustees to be established<br>and put into operation as<br>soonas possible.|ALL|
|---|---|---|---|---|
|1.8|Trustees Meeting for<br>strategic review and<br>planning to be held at<br>least bi-monthly and<br>more often if<br>necessary.  Meeting to<br>be held virtually or<br>face-to-face|2016/7|Trustees meeting to<br>continue to be held at<br>least bi-monthly but more<br>often if necessary.||
|1.9|Establish liaison group<br>with Local Authority<br>andmeetquarterly|2016/7|Update the need for this<br>action point.||
|1.1<br>0|Establish efective<br>relationships with key<br>potential fundraisers|2017/19|Update the need for this<br>action point.||
|1.1<br>1|Establish Trustee<br>Training programme|2017/19|See 1.7||
|1.1<br>2|Set up a<br>comprehensive Trustee<br>Educationprogramme:|2017/19|See 1.7||
|1.1<br>3|Review and revise<br>Charity public beneft<br>statement|2017/19|Update if needed.||
|1.1<br>4|Apply for Museum<br>accreditation<br>Continuation of process|Initial<br>process<br>begun in<br>2016/7<br>Halted in<br>January<br>2022<br>Becomes<br>apriority<br>again in<br>2923|Until December 2021<br>accreditation had been<br>applied for and eligibility<br>confrmed by the Arts<br>Council.  The process was<br>halted by Covid 19<br>lockdown.<br>See 4.1 and 4.2.<br>The Trust was informed<br>that the process would<br>need to be re-started if not<br>completed by the end of<br>2021.<br>In January 2022, the<br>Trustees decided halt the<br>attempt.<br>Thisremains a priority.||
|1.1<br>5|Agree formal Service<br>Level agreement/Lease<br>for operations with the<br>Local Authority:|2017/9|Review current status of<br>process for application of a<br>Community Asset Transfer|ALL|



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## **ACTION PLAN.** 

|**2.0**|**Operations and**<br>**Protocols**|**Previou**<br>**s Plan**<br>**2016 to**<br>**2021**|**Comment**|**TO**<br>**ACTIO**<br>**N**|
|---|---|---|---|---|
|2.1|Review and<br>implement a new<br>volunteer structure to<br>ensure that it is ft for<br>purpose for delivery<br>of the MMT’s Action<br>Plan|2016/17<br>2023|Over the past year the<br>Trust has actively<br>participated in a project<br>lead by the Tourist<br>information Centre (and<br>others) designed to<br>maximise volunteers.<br>The Volunteer Handbook is<br>being updated in line with<br>suggestions from the<br>project.||
|2.2|Develop and<br>implement volunteer<br>contracts, interview<br>and checking<br>procedures|2016/17|See 2.1||
|2.3|Develop and<br>implement a<br>volunteer policy.<br>Reviewing volunteer’s<br>role and tasks,<br>recruitment, benefts,<br>coordination,<br>satisfaction and<br>fulflment|2017/19|See 2.2||
|2.4|Develop and<br>implement a<br>volunteer training<br>and development<br>plan to complement<br>thatof trustees|2017/19|Se 2.2||
|2.5|Continue towards to<br>work towards legal<br>compliance in relation<br>toHealthand Safety|2016/21|The Trust has been<br>ensuring that any current<br>Government restrictions<br>arefollowed.||
|2.6|All volunteers to be<br>aware of their roles|2017/21|See 2.2||



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||and responsibilities<br>with regard to Health<br>and Safety||||
|---|---|---|---|---|
|2.7|Establish internal<br>communications<br>structure|2016/17|Felicity Staford to<br>continue to act as the<br>Trustees liaison with the<br>volunteers.|FS|
|2.8|Emergency protocols,<br>primary and<br>secondary contacts<br>and named key<br>holders to be<br>established with the<br>Local Authority|2016/17|Review has been<br>undertaken of current key<br>holders.  The need for<br>further key holders will be<br>reviewed.  Liaison with<br>Local Authority needs to<br>bere-established.||
|2.9|Reporting procedures<br>to Local Authority to<br>beimplemented|2016/17|These need to be reviewed<br>in the light of change of<br>Trustees.||
|2.10|Financial policy and<br>best value protocols<br>to beimplemented|2016/17|The Finance and Best<br>Value Policies will be<br>reviewedin 2023to2024.||
|2.11|Rolling event and<br>exhibition plan to be<br>maintained|2016/21<br>August<br>2023|This will continue to be<br>reviewed with the help of<br>FS, RS and AH.<br>This includes major<br>exhibitions, pop-up<br>exhibitions and the<br>highlighting of Artefacts of<br>theMonth.|FS/<br>RS/AH|
|2.12|Conduct IT audit and<br>create plan for<br>enhancing IT systems<br>and security<br>Review website and<br>work on improving<br>information for public.|2016/21<br>2023|Continue to review IT<br>equipment and the need<br>for CCTV for Tudor House<br>and updates for Museum.<br>A new website and e-mail<br>system has been set up<br>and its potential needs to<br>be explored.||
|2.13|Assess use of<br>buildings and identify<br>insufciencies and<br>potential<br>opportunities to<br>improve visitor<br>experience,<br>accessibility.<br>Exhibition display and<br>educational and<br>community oferings|2016/17<br>2023|The Trustees need to re-<br>visit the potential<br>opportunities of displays<br>and visitor experiences as<br>a matter of importance.<br>Ideally this should be done<br>in conjunction with the<br>Volunteers.<br>Improving disabled access<br>either for wheelchair,<br>visually impaired or<br>hearing impaired needs to<br>be reviewed.  External<br>groupsthatcould advise||



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||||need to be consulted and<br>grants applied for to cover<br>the costs.||
|---|---|---|---|---|
|2.14|Conduct market<br>research into existing<br>visitor profle and<br>identify gaps|2017/19|Identify who should<br>undertake this role.||



## **ACTION PLAN.** 

|**3.0**|**Finance and**<br>**Income**<br>**Generation**|**Previous**<br>**Plan**<br>**2016 to**<br>**2021**|**Comment**|**TO**<br>**ACTI**<br>**ON**|
|---|---|---|---|---|
|3.1|Establish formal<br>accounting<br>procedures and<br>submit annual<br>accounts to Local<br>Authority where<br>appropriate|2016/17<br>2023|Following the change in<br>Trustees there is a need to<br>ensure that the fnancial<br>procedures are securely in<br>place and that new<br>signatories have been<br>added.<br>Update accounts regularly<br>and report to Trustees at<br>Trustee Meetings.<br>Report to Local Authority.<br>**August 2023:**The<br>changeover from an<br>ordinary account to a<br>business account is still not<br>complete.||
|3.2|Implement and<br>maintain objectives<br>of FinancePolicy|2016/17|Ongoing||
|3.3|Ensure efective cost<br>control, fnancial<br>systems, processes<br>and scrutinies are<br>maintained.  Embed|2016/21|Ongoing||



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||full cost recovery<br>across all Museum<br>activities.||||
|---|---|---|---|---|
|3.4|Identify grant funding<br>opportunities|2016/21|Re-establish this as a<br>priority.|ALL|
|3.5|Prepare and submit<br>funding bids to<br>enhance the<br>Museum’s ofer and<br>visitorexperience|2017/21|See 3.4||
|3.6|Ensure all grant and<br>loan conditions and<br>terms aremet.|2017/21|See 3.5||
|3.7|Establish a reserve<br>equivalent to six<br>months operating<br>costs|2019/21|Work with Treasurer to<br>ensure that this in place.||
|3.8|Develop fundraising<br>plan|2017/19<br>2023|Lead Trustee and<br>Volunteers to work<br>together to put this into<br>place.||
|3.9|Review all liabilities<br>and prioritise actions<br>to reduce impact|2017/19|Ensure that the Treasurer<br>and Trustees review<br>outgoings to ensure that<br>allexpenditureis still valid.||
|3.10|Develop<br>merchandising<br>opportunities and<br>enhanceretailofer|2016/21|Stocktake current items in<br>shop and work out plan for<br>increasing sales of current<br>stock.||
|3.11|Review admission<br>prices in relation to<br>the market and<br>competition to<br>ensure that<br>admissions become<br>maximised|2016/21|Admission prices were kept<br>stable after Covid-19<br>Lockdown.  In 2023/4 MMT<br>need to assess entrance<br>fees to other venues and<br>consider the need to<br>changethe price structure.||
|3.12|Develop venue hire<br>and increase events<br>revenue potential|2017/21|To be developed||
|3.13|Identify income<br>generation<br>opportunities for both<br>buildings|2016/21|To be developed||
|3.14|Develop strategy for<br>increasing donations|2016/17|To be developed||
|3.15|Implement a<br>membership scheme|2019/21|To be developed.  Consider<br>whether this could include<br>fund raising activities.  See<br>3.8||



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## **ACTION PLAN.** 

|**4.0**|**Collections and**<br>**Building**<br>**Conservation**|**Previous**<br>**Plan**<br>**2016 to**<br>**2021**|**Comment**|**TO**<br>**ACTI**<br>**ON**|
|---|---|---|---|---|
|4.1|Apply to the Arts<br>Council for the<br>Accreditation Scheme<br>for Museums and<br>Galleries|2016/17|The Museum will continue<br>to work towards<br>accreditation.  This<br>remains a priority.||
|4.2|Review, update and<br>ensure Accreditation<br>Compliance|2017/21|See 4.1||
|4.3|Support the Local<br>Authority in<br>implementing their<br>HLF funding for<br>archiving and<br>creating a publicly<br>accessible collection|2016/17|This was a short-term<br>scheme funded by HLF.<br>The MMT Archive Team<br>continue to use the Modes<br>Software to archive the<br>collection.<br>Theresponsibilityfor the||



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||||cost of the continued use<br>of this software needs to<br>be discussed with the Local<br>Authority.||
|---|---|---|---|---|
|4.4|Resolve collection<br>ownership issues|2017/19|Ensure any items are<br>donated to MMT rather<br>than the Museum are<br>catalogued and archived..||
|4.5|Arrange to house<br>collection in suitable<br>environment with<br>controlled conditions|2017/19|Check environmental<br>conditions for the<br>collections in the light of<br>the problems caused by<br>badweather.||
|4.6|Rehang collection<br>and establish a<br>means to regularly<br>update exhibitions<br>more easily|2017/19|Ongoing.||
|4.7|Acquisition and<br>disposals policy to be<br>established|2017/19|Check that this in place.<br>See 4.4.||
|4.8|Further develop the<br>role of volunteers in<br>supporting archive<br>and collections care<br>management,<br>building on current<br>work|2016/19|Ongoing.||
|4.9|Develop and<br>implement a building<br>conservation and<br>maintenance plan|2017/21|The state of both buildings<br>remains a cause of<br>concern.||
|4.10|Refurbish building<br>fabric and implement<br>identifed<br>opportunities for<br>enhanced exhibition<br>display, educational<br>and community<br>facilities|2019/21<br>2023|The reception area was<br>re=designed and rebuilt<br>during 2018/2019.  Further<br>changes would need to be<br>discussed with Thanet<br>District Council and<br>funding explored.<br>Disabled access and<br>improved toilet facilities<br>are two areas for review.<br>See4.9||



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## **ACTION PLAN.** 

|**5.0**|**Education and**<br>**Interpretation**|**Previous**<br>**Plan**<br>**2016 to**<br>**2021**|**Comment**|**TO**<br>**ACTI**<br>**ON**|
|---|---|---|---|---|
|5.1|Establish informal<br>learning package for<br>all school groups|2017/19<br>April 2022<br>August<br>2023|This needs to be reviewed.<br>At present the Trust does<br>not have an Education<br>Ofcer. The Museums<br>continue to work with<br>educational and<br>community groupswhen||



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|||||and where possible.||
|---|---|---|---|---|---|
|5.2|Establish, review and<br>update record<br>keeping systems to<br>ensure capture of all<br>relevant information<br>required by the<br>Museum to evaluate<br>the formal learning<br>ofer and build the<br>domestic and<br>international schools<br>and universitymarket|2017//19||See Item 5.1||
|5.3|Develop and test the<br>demand for informal<br>learning programmes<br>for heritage courses<br>on a cost beneft<br>basis|2017/19||See 5.1||
|5.4|Deliver a programme<br>of temporary<br>exhibitions in the<br>museum and review<br>the function and<br>viability of the gallery<br>spaces|2016/2021||From 2017 to 2023 there<br>have been several<br>exhibitions including the<br>Battle of Margate 1387,<br>The Home Front in World<br>War I and Holy Trinity<br>Church and David Railton.<br>In 2019 the Museum<br>hosted a major exhibition<br>on Turner with the help of<br>Funding.  This was hard<br>work and without enough<br>support this level of<br>commitment is difcult to<br>maintain.<br>In 2022 Exhibition was<br>based on Margate’s Royal<br>Connections.<br>In 2023 the Museum<br>hosted an exhibition<br>designed by Cliftonville<br>Voices who the Museum<br>had worked with during the<br>year.<br>Other events included<br>hosting a play based on<br>the story of Sidney Fox.<br>There have been two Pop-<br>up Exhibitions<br>:The Battle<br>of Margate 1387 and The<br>Incorporation of the Town –<br>1857||



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||||||
|---|---|---|---|---|
|5.5|Develop exhibitions<br>plan driven by the<br>collection, sense of<br>place and audience<br>development|2017/19<br>April 2022|Plans for 2023 have<br>already been discussed.<br>A major exhibition on<br>Storms and Floods is<br>planned.<br>A pop-up exhibition is<br>planned focusing on The<br>Winter Gardens using<br>posters and other material<br>in the Museum<br>There is now a programme<br>of Artefact of the Month.<br>So far these have included:<br>The Sunbeam donkeys,<br>Flint, Coal and The Margate<br>Bellman.  Information<br>sheets are available for<br>visitors and booklets for<br>sale/donation ofered as<br>well.<br>Other likely artefacts<br>include:  Chairs from<br>Winter Gardens, the 1821<br>Edmundsmap||
|5.6|Develop outreach<br>programme for<br>schools and<br>community groups|2016/21|The Museum does ofer<br>visits etc to schools and<br>universities.   However, the<br>lack of dedicated<br>Education Ofcer means<br>the Museum is hindered in<br>what it can ofer.<br>New guidelines and risk<br>assessments need to be<br>reviewed..<br>See 5.1.||
|5.7|Create a dedicated<br>education suite within<br>themuseumbuilding|2019/2021|This is a long-term plan.||



## **ACTION PLAN.** 

|**6.0**|**Communications**|**Previou**|**Comment**|**TO**|
|---|---|---|---|---|
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||**and Marketing**|**s Plan**<br>**2016 to**<br>**2021**||**ACTI**<br>**ON**|
|---|---|---|---|---|
|6.1|Raise the profle of<br>the museums<br>buildings and<br>collection|2016/21|Signage within the Museum<br>needs to be updated using<br>the MMT branding images<br>as a basis. Consideration<br>needs to be given to the<br>needs of children and those<br>with visual problems.<br>Outside consultation might<br>be needed.<br>A dedicated programme for<br>advertising in local<br>magazines, newspaper and<br>social media needs to be<br>discussed and<br>implemented.<br>Participation in Heritage<br>Open Days needs to be<br>continued.||
|6.2|Communications and<br>marketing of the<br>current programme<br>targeted at key visitor<br>market to increase<br>visitor numbers|2019/21|Key markets need to be<br>reviewed and a targeted<br>programme put into place.<br>See 6.1||
|6.3|Communication and<br>customer care<br>training for volunteers<br>onanannualbasis|2017/21|Ongoing.||
|6.4|Collect and use<br>information about<br>visitors and their<br>experience to develop<br>and improve the<br>visitor experience.|2016/21|This needs to be a focus for<br>the next few months to<br>inform 6.1 and 6.2.<br>Volunteers to remind<br>visitors that a comment in<br>the Visitors Book would be<br>good.<br>Use very simple exit<br>questionnaires to gain<br>information and identify<br>current visitors.||
|6.5|Improve networking<br>with other local<br>museums and review<br>potential joint venture<br>opportunities|2017/21<br>August<br>2023|This needs to be revisited.<br>With no day-to-day<br>organiser there needs to be<br>an identifed person who<br>can deal with this.<br>As of August 2023:<br>The Wheels of Time<br>scheme continues to be<br>ofered.||



Margate Museums Trust Annual Report 2022 to 2023 Page 19 of 21 



||||The Trust has registered<br>with two bodies designed<br>to increase volunteers<br>numbers.<br>The Trust continues to work<br>closely with the Tourist<br>information Centre (TIC).<br>The Trust was asked to join<br>a project being run by the<br>TIC, East Kent College and<br>Margate Caves. It is aimed<br>at promoting numbers of<br>volunteers.   The Trust has<br>participated in this project<br>and will continue to do so.||
|---|---|---|---|---|
|6.6|Develop and<br>implement a<br>Communications and<br>Marketing strategy|2017/19|This continues to be a<br>necessity.||
|6.7|Review of the brand<br>and museum name,<br>marketing to visitors<br>and potential visitors,<br>external relationships|2016/17|In 2022 – 2023 the<br>Museum put a new website<br>and e-mail connection into<br>place||
|6.8|Identify and<br>successfully apply for<br>awards that<br>demonstrate<br>achievement across<br>visitor provision and<br>services|2019/21|Ongoing.||
|6.9|Establish social media<br>strategy and improve<br>online presence|2019/21<br>April<br>2022|In 2022 – 2023 the<br>Museum put a new website<br>and e-mail connection into<br>place.  Investigate<br>extending to improve other<br>social media presence.||
|6.10|Establish autonomous<br>website for<br>communicating up to<br>date visitor<br>information and<br>current and upcoming<br>events and<br>exhibitions|2016/17<br>August<br>2023|See 6.9||



Current Trustees (August 2023) Robin Haddon - RH Adrian Hughes - AH Frederick Smith - RS 

Margate Museums Trust Annual Report 2022 to 2023 Page 20 of 21 



Felicity Stafford - FS Amy Waterman - AW Sandra Wood - SW 

Margate Museums Trust Annual Report 2022 to 2023 Page 21 of 21 




**----- Start of picture text -----**<br>
Margate Museum Trust No (if any)<br>(Charity no. 1173031)<br>Receipts and payments accounts CC16a<br>For the period  Period start date Period end date<br>To<br>from 01/01/2022 31/12/2022<br>Section A Receipts and payments<br>Unrestricted  Restricted  Endowment<br>Total funds Last year<br>funds funds funds<br>to the nearest<br>to the nearest £ to the nearest £ to the nearest £ to the nearest £<br>£<br>A1 Receipts<br>Bank deposit                             -                        3,207<br>Margate Museum<br>Ticket Sales                       1,441                        1,441                         585<br>Merchandise                       1,878                        1,878                           55<br>Donations                          477                           477                         240<br>Turdor House                             -<br>Ticket Sales                          187                           187                         920<br>Merchandise                          234                           234                         575<br>Donations                               -                              -                           318<br>Sub total  (Gross income for<br>                      4,216                              -                                -                          4,216                      5,900<br>AR)<br>A2 Asset and investment sales,<br>(see table).<br>                              -                                -                                -                              -                                -<br>                              -                                -                                -                              -                                -<br>Sub total                                -                                -                                -                              -                                -<br>Total receipts                   4,216                            -                            -                        4,216                   5,900<br>A3 Payments<br>Advertisement & PR                          321                              -                                -                             321                         680<br>Cleaning                          596                              -                                -                             596                         210<br>Donations                               -                              -                                -                                -                              -<br>Equipment expensed                          200                              -                                -                             200                         303<br>Motor Expenses                              6                              -                                -                                 6<br>Postage, publications and stationary                       1,187                        1,187                         534<br>Telephone                       1,393                        1,393                      1,252<br>Wages & salaries                               -                              -                           664<br>Travel & subsistence                          629                           629                           89<br>Repairs and service charges                          243                           243                         210<br>Other legal & professional                       2,400                              -                                -                          2,400                      1,196<br>Sundary                           224                              -                                -                             224                         492<br>                            -                                -                                -                              -<br>                            -                                -                                -                              -<br>Sub total [                      7,198 ]                             -                                -                          7,198                      5,631<br>A4 Asset and investment<br>purchases, (see table)<br>Tangible & intangible assets                               -                                -                              -<br>                              -                                -                              -<br>Sub total [                              - ]                               -                                -                              -                                -<br>Total payments                   7,198                            -                            -                        7,198                   5,631<br>Net of receipts/(payments) -                 2,982                          -                            -    -                 2,982                     269<br>A5 Transfers between funds                         -                           -                                -<br>A6 Cash funds last year end                  33,990                          -                           -                    33,990                33,990<br>Cash funds this year end                 34,259                          -                            -                   34,259                34,259<br>**----- End of picture text -----**<br>


CCXX R1 accounts (SS) 

01/11/2023 

1 



## **Section B Statement of assets and liabilities at the end of the period** 

|**Categories**<br>Signed by one or two trustees on<br>behalf of all the trustees<br>**B5 Liabilities**<br>**B3 Investment assets**<br>**B2 Other monetary assets**<br>**B4 Assets retained for the**<br>**charity’s own use**<br>**B1 Cash funds**|**Details**<br>**Details**<br>**_Total cash funds_**<br>(agree balances with receipts and payments<br>account(s))<br>Cash in hand<br>Cash at bank<br>**Details**<br>**Details**<br>Stock<br>**Details**<br>Signature|**Unrestricted**<br>**funds**<br>**Restricted**<br>**funds**<br>**to nearest £**<br>**to nearest £**<br>**-**<br>**29,680**<br>**-**<br>**-**<br>**29,680**<br>**-**<br>Agreement Error<br>OK<br>**Unrestricted**<br>**funds**<br>**Restricted**<br>**funds**<br>**to nearest £**<br>**to nearest £**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**Fund to which**<br>**asset belongs**<br>**Cost (optional)**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**Fund to which**<br>**asset belongs**<br>**Cost (optional)**<br>**1,387**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**Fund to which**<br>**liability relates**<br>**Amount due**<br>**(optional)**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>Print Name|**Restricted**<br>**funds**<br>**to nearest £**<br>**-**<br>**-**<br>**-**|
|---|---|---|---|
||||**-**|
||||OK|
||||**Restricted**<br>**funds**<br>**to nearest £**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**Cost (optional)**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**Cost (optional)**<br>**1,387**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**Amount due**<br>**(optional)**<br>Date of<br>approval<br>01/11/2023|



CCXX R2 accounts (SS) 

01/11/2023 

2 

