## 



## 

## 

## 

|||||||Page|
|---|---|---|---|---|---|---|
|Trustees'<br>annual<br>report (incorporating|||the|director's|report)||
|Independent<br>auditor's|report to|the members|||||
|Statement<br>offinancial|activities|(including||income and|||
|expenditure<br>account)||||||10|
|Statement offinancial|position||||||
|Statement<br>ofcash flows||||||12|
|Notes to the financial|statements|||||13|





## 

## 

## 

|Reference|Reference|and administrative|and administrative|details|||||
|---|---|---|---|---|---|---|---|---|
|Registered||charity name||iheart Principles|Limited||||
|Charity Commission|||for||||||
|England|and Wales registration||||||||
|number||||1173025|||||
|Scottish|Charity registration||||||||
|number||||SC050190|||||
|Company||registration|number|10415309|||||
|Principal|office|||66 Brent Street|||||
|||||Hendon|||||
|||||London|||||
|||||NW4 2ES|||||
|Registered||office||Vaughan<br>Chambers|||||
|||||Vaughan<br>Road|||||
|||||Harpenden|||||
|||||AL5 4EE|||||
|The trustees||||D LArenson|||||
|||||JC Bull||(Appointed||27 November 2020)|
|||||I C Garner-Patel|||||
|||||A SKessel||(Appointed||27 November 2020)|
|||||LJOsborne||(Resigned||5 May 2021)|
|Auditor||||Hicks and Company|||||
|||||Chartered<br>Accountants||and Statutory|Auditor||
|||||Vaughan<br>Chambers|||||
|||||Vaughan<br>Road|||||
|||||Harpenden|||||
|||||AL5 4EE|||||
|Bank||||Metro Bank|||||





## 

## 

## 

## 

## 

## 



## 

## 

## 



## 

## 

## 



## 

## 

## 

## 

## 

## 

## 

## 



## 

## 

## 

## 

## 

## 

## 

## 

## 



## 

## 

## 

## 

## 

## 

## 



## 

## 

## 



## 

## 

## 

## 

## 

## 



## 

## 

## 

## 

|||||||||||Year to|
|---|---|---|---|---|---|---|---|---|---|---|
||||||||Year|to 30Jun|21|30Jun 20|
||||||||Unrestricted|Restdicted|||
||||||Note||funds<br>6|funds|Total funds<br>6|Total funds<br>f|
|income and|endowments||||||||||
|Donations<br>and||legacies||||5|319,175|204,599|523,774|382,964|
|Charitable<br>activities||||||6|586,555|-|586,555|541,436|
|Other income||||||7|2,785||2,785|3,159|
|Total income|||||||908,515|204,599|1,113,114|927,559|
|Expenditure|||||||||||
|Expenditure|on|raising funds||||8|74,217||74,217|9,765|
|Expenditure|on|charitable|activities||9,|10|809,516|204,599|1,014,115|729,127|
|Total expenditure|||||||883,733|204,599|1,088,332|738,892|
|Net income|and net movement|||in|funds||24,782||24,782|188,667|
|Reconciliation||offunds|||||||||
|Total funds brought<br>forward|||||||228,273||228,273|39,606|
|Total funds|carried forward||||||253,055||253,055|228,273|





## 

## 

## 

## 

||||Note|2021<br>F|2020<br>f|
|---|---|---|---|---|---|
|Fixed assets||||||
|Intangible<br>assets|||16||343|
|Tangible fixed assets|||17|1,292|2,958|
|||||1,292|3,301|
|Current assets||||||
|Stocks|||18||1,678|
|Debtors|||19|46,699|98,419|
|Cash at bank|and in|hand||237,905|242,020|
|||||284,604|342,117|
|Creditors: amounts||falling due within one year|20|32,841|117,145|
|Net current|assets|||251,763|224,972|
|Total assets|less current liabilities|||253,055|228,273|
|Net assets||||253,055|228,273|
|Funds ofthe charity||||||
|Unrestricted|funds|||253,055|228,273|
|Restricted funds||||||
|Total charity|funds||23|253,055|228,273|



## 



## 

## 

## 

## 

|Year ended 30 June 2|0|21||||||
|---|---|---|---|---|---|---|---|
|||||||2021|2020|
||||||Note||8|
|Cash flows from operating|activities|||||||
|Net income||||||24,782|188,667|
|Adjustments<br>For:||||||||
|Depreciation<br>oftangible fixed||assets||||2,827|2,483|
|Amortisation<br>of intangible<br>assets||||||343|413|
|Loss on disposal oftangible|fixed assets|||||593||
|Accrued expenses||||||2,825|1,500|
|Changesint||||||||
|Stocks||||||1,678|(358)|
|Trade and other debtors||||||51,720|(21,801)|
|Trade and other creditors||||||(87,129)|58,098|
|Cash (expended<br>on)/generated|||from operations|||(2,361)|229,002|
|Net cash from operating<br>activities||||||(2,361)|229,002|
|Cash flows from investing|activities|||||||
|Purchase oftangible assets||||||(1,754)|(250)|
|Net cash used in investing<br>activities||||||(1,754)|(250)|
|Net (decrease)/increase<br>in|cash and cash|||equivalents||(4,115)|228,752|
|Cash and cash equivalents||at|beginning|ofyear||242,020|13,268|
|Cash and cash equivalents||at|end ofyear||24|237,905|242,020|





## 

## 

## 

## 

## 

## 

## 

## 

## 

## 

## 

## 



## 

## 

## 

## 

## 

## 



## 

## 

## 

## 

## 

## 

## 

## 

## 

## 



## 

## 

## 

## 

## 

## 

## 

## 

## 



## 

## 

## 

## 

## 

## 

## 

## 

## 

## 

## 

## 

|ofthe com<br>Donations|pany<br>and guarantee<br>to cont<br>and legacies|ribute f1 in the event ofa windin|g<br>up.||
|---|---|---|---|---|
|||Unrestricted|Restricted|Total Funds|
|||Funds|Funds|2021|
|||F|r.|0|
|Donations|||||
|Donations|and gifts|279,355||279,355|
|Grants|||||
|Grants receivable||39,820|204,599|244,419|
|||319,175|204,599|523,774|





## 

## 

## 

## 

## 

|Donations|and legacies<br>(cont(nuecrf||||
|---|---|---|---|---|
|||Unrestricted|Restricted|Total Funds|
|||Funds|Funds<br>f|2020<br>f|
|Donations|||||
|Donations|and gifts|97,695||97,695|
|Grants|||||
|Grants receivable||81,400|203,869|285,269|
|||179,095|203,869|382,964|



## 

|Charitable<br>activities|||||
|---|---|---|---|---|
||Unrestricted|Total Funds|Unrestricted|Total Funds|
||Funds<br>f|2021<br>F|Funds<br>6|2020<br>f|
|iheart|586,555|586,555|541,436|541,436|



|Other in|come|||||
|---|---|---|---|---|---|
|||Unrestricted|Total Funds|Unrestricted|Total Funds|
|||Funds<br>f|2021<br>F|Funds<br>5|2020<br>f|
|Royalties||||697|697|
|Stock sales||||535|535|
|Furlough|grant income|2,785|2,785|1,927|1,927|
|||2,785|2,785|3,159|3,159|



|Costs of rai|sing donations|and lega|cies||||
|---|---|---|---|---|---|---|
||||Unrestricted|Total Funds|Unrestricted|Total Funds|
||||Funds<br>f|2021<br>6|Funds<br>6|2020<br>f|
|Fundraising|campaign costs||74,217|74,217|9,765|9,765|
|Expenditure|on charitable|activities|by fund type||||
|||||Unrestricted|Restricted|Total Funds|
|||||Funds|Funds<br>f|2021<br>F|
|iheart||||643,524|204,599|848,123|
|Supportcosts||||165,992||165,992|
|||||809,516|204,599|1,014,115|



## 



## 

## 

## 

## 

## 

## 

|Expenditure<br>on charitable<br>activit|ies<br>by fund type fcontlnvedj|||
|---|---|---|---|
||Unrestricted|Restricted|Total Funds|
||Funds|Funds<br>f|2020<br>f|
|iheart|387,335|203,869|591,204|
|Supportcosts|137,923||137,923|
||525,258|203,869|729,127|



## 

|||||Activities||||
|---|---|---|---|---|---|---|---|
|||||undertaken||Total funds|Total fund|
|||||directly<br>f|Support costs<br>f|2021<br>6|2020<br>6|
||iheart|||848,123|161,552|1,009,675|724,807|
||Governance|costs|||4,440|4,440|4,320|
|||||848,123|165,992|1,014,115|729,127|
|11.|Analysis of|support costs||||||
||||||Support costs|Total 2021|Total2020|
||||||6|F|F|
||Staff costs||||88,499|88,499|61,282|
||Governance|costs|||4,440|4,440|4,320|
||Office support costs||||58,725|58,725|45,605|
||Accountancy|support costs|||13,249|13,249|25,816|
||Bank fees and charges||||1,079|1,079|900|
||||||165,992|165,992|137,923|
|12.|Net income|||||||
||Net income is stated after charging/(crediting):|||||||
|||||||2021|2020|
|||||||6|6|
||Amortisation|of intangible|assets|||243|413|
||Depreciation|oftangible|fixed assets|||2,827|2,483|
||Loss on disposal oftangible fixed assets|||||593||
|13.|Auditors<br>remuneration|||||||
|||||||Year to|Year to|
|||||||30Jun 21<br>6|30Jun 20<br>f|
||Fees payable for the audit ofthe financial|||statements||4,440|4,320|





## 

## 

## 

## 

## 

## 

|||||Yearto|Year to|
|---|---|---|---|---|---|
|||||30Jun 21<br>6|30Jun 20<br>f|
|Wages and salaries||||285,753|223,632|
|Social security costs||||24,155|16,731|
|Employer|contdibutions|to pension|plans|20,144|4,767|
|||||330,052|245,130|



## 

## 

|The aggregate<br>of donations<br>from related parties to the<br> Intangible assets|charity totalled 63,500 (2020:f1,264).|
|---|---|
||Website|
||design|
||6|
|Cost||
|At 1 July 2020|1,650|
|Disposals|(1,650)|
|At 30June 2021||
|Amortisation||
|At 1 July 2020|1,307|
|Charge for the year|343|
|Disposals|(1,650)|
|At 30June 2020||
|Carrying<br>amount||
|At 30June 2021||
|At 30June 2020|343|





## 

## 

## 

## 

## 

|17.|Tangible fixed asset|s||||
|---|---|---|---|---|---|
||||Plant and|Computer||
||||machinery|equipment|Total|
||||E|E|E|
||Cost|||||
||At 1 July 2020||7,676|2,436|10,112|
||Additions|||1,754|1,754|
||Disposals||(1,906)|(2,436)|(4,342)|
||At 30June 2021||5,770|1,754|7,524|
||Depreciation|||||
||At 1 July 2020||5,874|1,280|7,154|
||Charge for the year||1,630|1,197|2,827|
||Disposals||(1,906)|(1,843)|(3,749)|
||At 30June 2021||5,598|634|6,232|
||Carrying<br>amount|||||
||At 30June 2021||172|1,120|1,292|
||At 30June 2020||1,802|1,156|2,958|
|18.|Stocks|||||
|||||2021|2020|
|||||F|F|
||Finished goods and goods for resale||||1,678|
|19.|Debtors|||||
|||||2021|2020|
|||||E|E|
||Trade debtors|||44,954|93,916|
||Prepayments<br>and accrued income|||756|3,053|
||Other debtors|||989|1,450|
|||||46,699|98,419|
|20.|Creditors: amounts|falling due within one year||||
|||||2021|2020|
|||||F||
||Trade creditors|||2,870|13,039|
||Accruals and deferred|income||16,985|97,217|
||Social security and other taxes|||11,853|5,920|
||Wages and salaries control||||1|
||Other creditors|||1,133|968|
|||||32,841|117,145|





## 

## 

## 

## 

## 

## 

|2021|2020|
|---|---|
|F|8|
|7,500|90,557|



## 

## 

||Unrestricted<br>fund|s||||||||
|---|---|---|---|---|---|---|---|---|---|
|||||At|||||At|
|||||1 July 2020<br>E|Income<br>E|Expenditure<br>f|30|June|2021|
||General funds|||228,273|908,515|(883,733)||253,055||
|||||At|||||At|
|||||1 July 2019<br>f|Income<br>f|Expenditure<br>6|30|June|2020<br>f|
||General funds|||39,606|723,690|(535,023)||228,273||
||Restricted funds|||||||||
|||||At|||||At|
|||||1 July 2020<br>f|Income<br>f|Expenditure<br>E|30|June|2021<br>f|
||Grants received||||204,599|(204,599)||||
|||||At|||||At|
|||||1 July 2019|Income|Expenditure|30|June|2020|
|||||E|F|F|||E|
||Grants received||||203,869|(203,869)||||
|24.|Analysis ofchanges||in net debt|||||||
|||||||||At||
||||||At 1 July 2020|Cash flows|30|June|2021|
||||||E|F|||F|
||Cash at bank and|in|hand||242,020|(4,115)||237,905||





## 

## 

## 

## 

## 

## 

|related pa|rties:|||||||
|---|---|---|---|---|---|---|---|
||||Practitioner||Pension|||
||||fees|Salary|contributions|30June 21|30June 20|
||||E|E|E|E|E|
|Jeremy Bogush,||Chief||||||
|Operating|Officer||34,900|44,337|897|80,134|61,375|
|Terry Rubenstein,||||||||
|Founder|||30,650|31,374|7,975|69,999|64,857|
|Brian Rubenstein,||Chief||||||
|Executive|Officer||32,050|49,189|8,397|89,636|78,271|
||||97,600|124,900|17,269|239,769|204,503|



