R¢91st•r￿ numbor: 119478983
Charlty number.. 1171212
THE LONG RUN
IA company limited by guarantee)
UNAUDITED
TRUSTEES REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

THE LONG RUN
(A ¢omp•ny Ilmit￿ by guarants•)
CONTENTS
Paga
Reference and admlnlstratlve details of the charlty. Its Twstaes and thfvlsors
Trustees. report
Independènt examln•rfs rèport
Stat•m•nt of flnancSal activiths
2- 11
12
13
Balance sheet
14-15
Notes to the financlal $tatem•nts
16-27
The following pages do not forn) part ol the staiuEory fmancial slalements:
Charlty Detalled Income and eX￿ndIture account and summaries

THE LONG RUN
IA company Ilmited by guaranteè)
REFERENCE AND ADMINISTRATIVE DETAILS OF THE CHARITY, ITS TRUSTEES AND ADVISERS
FOR THE YEAR ENDED 31 DECEMBER 2023
Trustees
P FelW)org {rgsigned 25 July 20231
L Cottar
H Hain IreswJned 25 July 2023}
S M Cratg Dunand {app(¥nled 25 Juty 20231
M Rafiq 1app0lnt￿ 25 Juty 20231
Company reglstergd
numb•r
09478983
Charlty reglstsred
numbèr
1171212
Registergd offleè
Th8 Old Tannery
Hènsington Road
Woodslo¢k
OX20 1JL
Page 1

THE LONG RUN
{A company Ilmlted by guarantee)
TRUSTEES. REPORT
FOR THE YEAR ENDED 31 DECEMBER 2023
The Trustees prasènt th8ir annual raport I[￿1h￿r ￿th financial slatements of tho The Long Run for Ihg 1
January 2023 to 31 Dèeèrnbèr 2023. The Anrtual rèport sÈNès Ihè purposes of bolh a Trustees, report and 8
directors. report under company law. The Trustees confirm Ihat the Annual repcrft and financial $18tèments ol
the eharltabla company comply wth the Current stalutory requirements. the ￿quirementS of the ch8rlt8ble
companls govèrning document and the provFSK)ns of lh8 Stalemenl d Rewnmended Praclice ISORP}
applicable to charities pr8P8ring their aG¢wnts in a¢￿dance wrth thg Financial ReFxMting sta￿l8rd applicable
in th8 UK and RepublK of Irdand IFRS1021 (effective 1 January 20191.
Sinc8 the charity qualif*5 as small uThJer seclion 382 of the Companie5 Act 2006. Ihe Strategic report required
gf medium and large companles under Ihe Companies Act 20(￿ IStral8gi¢ R&port and Directors, Roportl
Regulations 2013 has been crfnitted.
Objpctlves and actfvttl
a. Po15cles and obJecUves
Th& vision of The LoThJ Run is to envis1c￿ a *￿r1d in which 'Businoss, NatLwe and Peopl8 are hBrmoniousty
workino together for a SListsinable fLrture'.
The Mission of Thè Long Run ts to sèek to support. ￿)nScI inspire nature-ba5ed businesses to excel In
following the highest standards of svstwnaL¥lity encompassing ¢￿servation, Community, Culture and
Comm8rcè14Csl and to colkntwety influence olheTS to take up best w￿leeS for a sustainable future worlthde
The principle objectives of Ihg thaTity are set out in the Memorandum and Arbcle5 of Associalion and con￿'n￿¢
to promote sustainable development Ihe benefft of the public w(xklwde regarding the CC publ￿ benefit
9uid8n¢* thg folknwings=.
The preservatKn, WnservalK￿ and thg prot8cli(Jn of the *TrIr(￿ment and thè pru¢J¢nl use of nalural
resources.
The rebef of povefiy and the improvement of ihe coTrYrti￿s of life In Social￿ and disadYanl8ged
communitie8.
The preservation advancement of culturè. arls and Iwilage.
The promotion of sustainable means of achieving economic 9ro%rfh arld regeneration.
The advancemènt of the •jucatiC￿ of the public in subjects refating to nature conserv31ion and
suslainable developm8nt.
Su$tsinable dèv8low8nt means 'development vthith meets the needs of the present wlthout cornpromising the
abilty offuture generation to m8et their thvn needs..
In setting objectives arvj ￿8￿ning for aBbwknes. the Trustees Iwve given due consideration lo 9on8ral guidance
published by the Charity Commission relating to publr i￿neffit. indwjing the guhjance 'Put4ic benefit.. running a
tharity IPB21'.
Page 2

THE LONG RUN
IA company Ilmlled by guarants•)
TRUSTEES. REPORT ICONThNUEDI
FOR THE YEAR ENDED 31 DECEMBER 2023
Oblectives and actlvltles IcontiDuedl
b. Stratsgi•s for aehlèvlng obJectSves
Thanks to th8 generous support from and co1laboralTc￿ Preferred by Nature, The Long Run has been 8ble
lo withstsnd Ihe COVID storm. develop its syEtems. strengthen its Credi1￿lity. and èxpand its reach in the lost
three years. In 2023 The Long Run reshatKd its ¢x)IL4txratTh Kryth Preferred by N8tur& to be a lechnic81
partnership.
Taking this change into considerati￿, Th¢ LorvJ Run strategic priorilles and objeclrves In 2023 were to..
Com￿ete the separalion Irom Preferred by Nature.
ApFx)inl new dire¢tors.
Re*isit The Long Run's regional grovAh stralegy to increase its impact.
Strenglhen The Long Run's finanrial resligrfé and grow ths or9anisath)n to re8ch sew-sustainability by
202712028.
Strgngthèn sènse ol eommunty. eNJagement. and exthange acrc65 membets.
Continued support tts èxpaNI Cons8rv8tiDn and Community impacts in meM1￿r$, 18nd%cap8s as well as
across the i(MJrism sector.
Continu8 Th• Long Run's advocacy and leadwship role in prom[￿￿9 naturtrbased solution in Ihg 119ht of
the blodivérsity and elim8te crisis.
Strengthen leadersl¥p rolg in sustainthlty. based ￿ credibility and rig)ur. bènchmarked by the Global
Ecosphere Retreats@ GER) stsndard.
Rewew and slr¢nglhen TLRS brand and 4C frarneWc￿k.
Lead through impact.
c. ActSvltles undertakan to aehleve obj8etlYè$
The Long Run's actiwties are as f(Ab)v*s'.
BringirvJ t￿ether a global community of peop￿ committed to Oin8è￿ biodiversity and Improwng the
wellbeing of people through small tourism enlerprises.
Promoting learning and excharye.
Providing t￿hnl¢al asslsiance to help conseNanryes be change agsnts.
Rigorous standard {GER} to) mainstream best p￿￿¢￿$ and expanding ¢oll$¢lw wsttive Impacts.
Be a collective voice to change business atlitudÈs.
Achlo¥èm•nts and perfomiance
a. Maln a¢hltrv¢m*nts of th• eharlty
While many wnembers of The Long Run resumed business by Jur￿ 2D22. 50mo countries dwj not fulty'recovèrt
Irom COVID pandemic until 2023. However, The Long Run ￿pItalIZed C￿ the strength of its Gommunity, bought
lh9 cominunity dosgr together and assisted its members to at￿￿rAt• their sustainability work in 2023. In
addilK)n lo The Long Run's core aGtivrbes. the folk)wiThJ was carried our.
Transferred kno￿edge and best pract￿ èxamrAes through 14 expert4d webinars. paitiripatlon to
co[￿e￿all0￿ and travel ¢onferences, provision of case st￿￿leS #nd insyhts to le&ling travel and c(Msevv*lon
ograms le.g GSTC. UNWTO, WTTCI.
Stimulaling the adoplion of Fwbve irnpact pl￿tIc6S on natur8 8nd people by mentorin9 four groups of
enterprises through training rourses and master classes. reachiro over SO gnt¢fprises.
Kick starled the remsion ol the GER starKlard io ensuro that it remains a ￿a￿ sustainabllity assuraneè
standard and in5PITe5 best practice within the 4Cs.
Page 3

THE LONG RUN
{A company limitèd by guaranteo)
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2023
Achlev•m•nts and pgrlornian￿ Icontinu•d)
Created 0py0rtuni￿o$ for membgFS to demonstrate thal tourism (an be 8 forcè for good.
Hosted regional and global event to foster cross-FX)Ilin8lron, exthange and learnlng to drive innovation
and best practice witfvn the membership and beyond.
Further devel<yed The LOTVJ Run's slrat¢giC Sustainabihty 14C) planning course available on-line and
translated il into Spanish.
Slrengthened existing le.g UNWTO Glasgow Dedaration) and f(Mged new partnerships le.g. Global
Touri$m Plasti¢s Initialivel.
Collectlve Impacts
Every year Thè Long Run seeks to measure the colknlive im￿1 of its members as they endgavor to
conlinuousty expand posltive chang6 in thèir landscape. In 2023. a comprehensivg survey of member's impact
was carried oul, highlighting that Th8 Long Run provKléd ovér 300 h(xJrs of technical sUPPOrt lo its memb8rs.
helping Ihem Io embed best practices a¢rosS the 4Cs into tAJsinass operati(￿S and purposè. By h￿pIng the
membèrs of The Long Run to embed holisbc suslainabi&ty.
1.598,664 + guests exp8rien¢ed the 4Cs in 8¢11￿) In 2023. This isn't about lèciurlNJ guests aboul
sustainability bul showng them what posilive impact tourism l(Kbks like WMJ starbThJ ccwer88tions.
Members ¢>Jleclivety
Conservation.. inlluence IN supwrt the protg¢1ion. iegeneralion, and conserv81ion of almost 800 millon
r¢$ ol land and marine ec0s￿rn5 and directty protecl over 1.6mio acres as well as 455 animals frcmn the
IUCN'S Red List
Community. The Long Run leam 65 members that employ 4384 people Ihal has a dirècl
posiwve impacl on 31,LKNJ people which improves th8 Iv85 of ovèr 130.IXQ peopb.
Culture." actively celebrate and support 109 different tumrès
ComrnerGe.' Invested over 13.3m*) USD into Conswvabon. COMM￿lty and Cullure.
The Impacl monitwing Syslern will bo futhr rofin8118nd $trenglhened Sn 2024.
Organlzati<>nal dÈvèlopmènt
Str
thenin
ihe or
anizatson Ihrou
h strat
rtnershi
In 2023 furth6r synèr9i•s were being explored betsyeen The Long Run Pmferied by Nature, bul il was
agreed lo reshape into 8 techn￿1 partnership to $6tv& both organization's missions better. Pr8ferred by Naluie
will b8come again a The Long Run preferred lethnical pather from 31st Decembèr 2023, particularly with
rg98rds to èxternal GER assessments. As a result, tsyo new board Tnembers were appointed.. Suzan Craig.
founding rnember of The Long Run. ￿er of Tahi {GER member. New Zealand) and Mohammad Rafio.
previous ED ol The Long F￿￿, long terffl experience in non-profit organizatbonal d8vèlopment. 80th were
prorK>sèd the basis of their experiise, their h)ng-lerni invofvernent vAth Th8 Run and their w5h 10 5UPPOrt
the organisalion's mi5SK)n.
Mor8ov8r. D8lphino Malleret*ing stepped as the Execuliye Directry of Th8 Long Run on August 31st and
Anne Zschiegn8r Wds appoinlod as CEO. knne ha5 i*en a I￿KhpIn in The Long Run team for 13 years. leading
Technical Assisiance for Mernt￿rS pl4ing a key fo￿ In the organisalion's strategic partnerships and
direction.
The Long Run's regional strakn was finalized and i% beI￿Ved to te the most 8ffèctive way lo scale up
influenc&, visibility. and membership expansi￿ of The Loro Run whilst ensuring conlinuetj quality and
Tllainlaining a Sense of community. A regional manager was rÈ¢ruited in SeArth AlrieA and plans were made to
recruit regional managers in Asia and Lalin America in 2024.
Page 4

THE LONG RUN
IA company Ilmlted by guarant••>
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2023
A¢hievom¥nts and ￿rf¢m1•n¢0 l¢ontinu•d}
In 2023. the tailored supp)rt provided to date to wopth members (Feknv Members and GERS) was extended
lo Trav81 Partners IDMCS. Tour 0￿ratOrS and travel desi9ners} as the Organ￿ation b81i8V8S that through
ollaborakn've efforts across the walue thain. The Long Run can CUl￿vate a wbrant ècosystem ¥there
suslainabilily lakes precedence, eM[￿ring business to calalyse posib.ve chaThJes across all f8cels ol our
C￿[all0nS.
Advoca
and leadershi
The Long Run team continued to disseminate learnings and kno￿edge wlh règards to tourism arTrd thè
importance ol driving positNè change In the nalure businèsses ae sUrroU￿8d by oi impact and thè
communities they are working with. For examp￿, Th8 Long Run submiit8d over 20 case St￿110$ to the World
Travel and Tourism Council about the tourism's potenb'al to realEe natur& positivity. Through its partnership wilh
W8èva th6 Latin America Travel AssoC#at￿, The Long Run ran Iwo MaslerGlasses involving over 150
p$orA• In strat8gic sustainabilty planning in p8tson and virtual.
Prior to The LoTrJ Run's ann[￿1 meeting of member8. The LorvJ Run hosted an event in Singapore inmting
m6mbers, conservation groups, and impacl investors for an event aboul 'Green Finance and Tourism.. How to
Makg it Work lor Biodwersity. During Iho h4Jf-day workshop. participants de￿ed into how consèrvation and
sustainable tourism projects Cal) better a{X￿ impact investors. arKI how Ihe finance seclor can dalivèr bètter
results for people and nalure. The Insi￿lS underscored the UnpOrtan￿ of a holist￿ approach lo deliver results.
and the need lo br#Jge the gap bebmeen sMal￿r. htqhty impacfful o)n5emtx)n and community projects and
18rger-scale investors.
Membershi
Aclivlties of The Long Run are divided inlo fryjr funcliort5 lorganizational dèvglLymenl. membership
coNdination, tÈchnical 8sslst8ncè, and marketlrwJ & communication). Membership coLwdination is core to thÈ
ganisabon and includes screeniThJ pot8ntial m6mb8rs lo ènsurè alwjnment and en5urirrfJ continuous and
supportive engag8ment of members.
Membershlp $t4tu$
At the end of 2023, The Long Run counted 77 members & partners 142 destInath"￿ members, incl¢Jding 11
GER@, 31 Fdlow Momb8rs. 22 Tfavgl Partners and 12 Affithates).
Th8 Long Run welcomed four new Fellows. four new Travel Partners in 2023 And onè Fellow Members becam
GER@, Gelpbratlng their achievetngnts as centres of excelknce in holislr suslainabilty. driving positive impacts
on ecosystsms. people and culture in thgir landxape
Opportuniti9s to got involvod in The Long Run
Travel Partner cal
The Long Run Travel Parther category was crealed in 2020 and continL*I lo grow. The category was
estsblisheil in response to increased gnquiries due to, al the Imp￿anCe ol sustsinatiSty for resilien¢g. and bl
the leadership of The Long Run ￿th regards lo respon3blg tourism arKI PPA%.
The calegory airn8¢J to accommodate the and inleresis of these organizatKms, expand The Long Run's
positive impad, and insFire change towards suslainabilty and dimatè Èrjion mor8 broadly in the tWTism sector
wthwl dilutin9 the we membership. By the of 2023, 22 Travel Partners wéré part of the Long Run
community.
Page 5

THE LONG RUN
(A company Ilmii•d by guwants•)
TRUSTEES. REPORT ICONTiNUED)
FOR THE YEAR ENDED 31 DECEMBER 2023
Achi•v•m•nts and perfomiance Icontinu•d)
Group Affiliate Membership was establishgd in 2019. which represenis porffoli95 of woperties which would liké
lo engage wlh The Long Run as a group. enabIN￿ Ihem lo embed the suslainablliLy etlKJS ol the Group
permeates the collection. In addition to one nature-ba5ed pr¢wrty joinimj as a Fellow Mernber, Thè Long Run
would work with HQlcentral fijnclion. which, in turn, wll act as a 4Cs hub lo support all its propertFÈS Wthin th6
Group Membership and continuousty strengthcn tr￿[r sustainability wformance using the fTarne￿￿rk of the
4Cs. Discussions about Ihe expansion of The Long Run's Servi￿ to mwnbÈrs w8rè not finaliz8d in 2023
and will be further discussed in 2024.
Technlcal asslstancg and exchan9e
Provldlng 18lkJred t￿hnICal svpport lon1￿e and on-sitè) remarns a core Pu￿￿se of The Long Run. The loam of
experts and a sd8eboft of m6mb*rs hèlp mèmbérs io shap8 and r88th thèir sustainabih'ty goals. On-site visits
land remote supportl help members &JdresS SUStainabl￿Y challenges and eslabli%h a road map to achieve long
lerm conservation aThJ community development goals.
In 2023, The Long Rvn tgam supptytsd members over 250 hours of onsite and onllne lechnical support
and visited 11mernbers lo support the 1K)Is￿'C application of the 4Cs, strategic plans. and ￿OgresS towards the
Global Ecosphere Relreai@ certification.
Moving towar(ts greater sustainability in Ihe t(MIr￿[￿ and conservation sector entails the need for gre8t8r
transparency and belter tracking of impact. At lh8 initiatNe of membets. Thè Long Run lesled the
imF4ementation ol an impact stalement, shoKasir¥J how traveller's t411 spending support thè local economy.
and he￿ achleve rx)sStive Impact on natsjre, people. and Cultu￿ at The Lc￿g Run destinations. This was
launched in Juty 2022 year with upt8k8 of seven m8mber5 and further membws working on impact statement.
Fine tuning and refining Ihe irnpacl statemenls wa5 0)ntsnued in 2023 and the oxpansion ol this service to
Travel Partners will be explored in 2024.
Mentorlng tourlsm ¢nterpris•s outside th¢ momborship to embed $y$tsinabl• practEc•s.
To seale up access to knowledge and uptake of sustainable practsees ￿ the tourism sector in order lo conlribute
to addressing th8 climat$, tyodiversty ¢risls. furthor &fforts aro l*ing mad? tg develop accessible resourc85,
tools, and mentoriro.
Th8nks to 8 GIZ grant which supported Th8 Long Run develop and pl￿ a training material lo support tourism
enterprises embed sustainability in their operalKJn. The Long Run wa5 able to make a modular training on
$trategic planning lor sustainabilty avaikble onl￿e for selfyced access. In tol81. in 2023, ov&r 60 people
¢ompleled the free Strategic Planning Traning online.
SubSeqU￿11y, LATA (Latin Amer￿an Tourism AssoCia￿n) worked akngsKle The Long Run to strengthen the
¢)ursg. making It more r¢lovanl to the diverse nature of toutism's value chan, more user friendly 85 8 sèlf holp
course and piovidirvJ a consislenl method lo plan. exeGute. and communicate sustainability efforts to a widar
audience of touilsm enterprises. The Long Run leam vrds able to menlor three groups ol t￿nty LATA members
through the troinill9. In 2023. Tho Long Run a150 set up a wbt belb%*¢n LATA and Embratur Ilhe Brazilian
Tourism Minislryl lo expk>re lo vthat extonl th8 conlenl could Telewanl for Brazilian toUr￿M busliesses, At the
end of 2023. discusS￿n$ were slill ong)ing tyjt Ihe course cOnt￿t mwJht be translated into Portugues8 in 2024,
further increasin9 its reach and impact.
Page 6

THE LONG RUN
IA company limrted by guaranle•)
TRUSTEES. REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2023
Achievèments and pèrfomianc• (contlnuedl
Support through exchang•
Thè Long Run's most Èffècl've vmy in driving impacl at landscape level is supporting members, exchange bolh
rernolely and face lo face. The Long Run gnGoLJfages rnembers to innovate. brainslomi. ￿arn from each other.
and gel insixred by one another, and thereby l*lp a￿lerate chawe.
Monlhly 4C calls inspirg and inlorm. These dIa￿n webinars capItal￿e on tha expertise of Thg Long Run's
Members and Pariners by PTOVKling fflembets with unKiue v*wpolnts and insights. To facililale learning and
exchange sèventeen calls aThJ webinars were oryanised. enabllng memters to Share strotegies. innovativa
solutions, and expert insighls lo susiain 4C work amongst The Long Run community. In 2023, The Long Run
hosted 14 expert-led wotynars on current issues and to￿5 incluthng Pit¢hin9 Posilivg Imp8Ct Slori83,
Understanding Indigenous Tourbsm, and Mèasurfng Carbon.
Connecliny fftembers wmh one another and wth relevanl external orgJniiations Is arso an important part of The
LoTrJ Run's missK)n. To encthJrag8 further exchaThJe wth regards to ￿nServal￿n and community dÈvèlopmenl
iniliatives, the L￿g Run factlilales rwJion81 Coll8b￿tI0n. In 2023, one in-person Nvo-day East Africa hub
meellng was held. at Sasaab, Kenya. a GERÉ) Mernber. gnd th￿e-day in person maètlng was held al
Wolwèdan5, Namibi8. bringiffj togèther over 14 parbapanls within Easl Alrica and 17 parti￿pants in Southern
AfriGq respective. sèThès ol fwr ragic¥)al hub meetings were h4d rèmotely to inlcwm The L￿9 Run
strategy, idenlify areas of Colla￿ratIon and prKJrity act￿5 for 2024.
Flnally. In 2023. The Lor¥J Run's anThJal meeliro br￿h1 together varbjs over 50 memtxr5 representing
nalure.b8sed tourism Ixjsinesses workJw"de. Ouring the four-day evenL m8mb8rs got a chance to experlence
the 4Cs in aclion at Nikoi IslarKI Ilndonesia) and h*1 the opporiunity to learn. sh8re. exchange ideas around thls
yoar's Ihgmg of"Cwting Resblience I￿O￿gh DNerSffiCalir￿. COllAt￿til￿. Lcffig-Terrn Planning".
Communlcallon
Our communication and marketirvJ straiew showcasgs lh8 $usl8inatiltty commiim9nl of our mèmbèrs and
disseminates 4C leaming. Through this, The LoThJ Run seeks to drTve positN¢ impacl on nature and pèc¥)18 by
encouraging others to embed sustain8bility at the heart of Iheir operat#ms. In 2023 The Long Run fttused on
vo audiences.. Polential members. arkj Travel Partn8rs.
Cornmunicab'on *ith our mèmbèrs is corè to maintsining a se￿e of community. transp8rgn¢y. and
accountability. In The Lcw, The Long Run monthly roundup was sent lo keep our M&m￿r$ infomied ol the
organirdli(x)'s progtsss.
In 2023. we cdebrated the work of our mornbors, provwjed case stud￿$ and 5pokÈ at laadiThJ industry gv8nts
and 98in8d prass m8ntions indLhJing Latin American Travel Associaiion. TTG Media, UNWTO. Glasgow
Declaration, Travd and T(yJrism Ccwjncil, Workj B￿k. AFAR. and Sustainable Travel and Tourism
Agenda Kenya.Our social media reach excee(kd 1￿.lK￿l peoFle across Linkèd In and Insiagram, helping
diss8minal8 8nd d8monstrate best Practices.
P898 7

THE LOMG RUN
IA c4)mpany Ilmltod by guarant•e>
TRUSTEES, REPORT {CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2023
Achievèmènts and ￿rto￿lanCe (continued)
Grants and donations
In 2023, the Long Run disbursed restricted fU￿ling to supw)rt its GER@ member Se9era's Zeitz Foundation
work in suppwtir¥J local c0mmL￿1ty school infrastructure in Kenya. £84.933 was disbursetj. In additK)n, £8,000
was ￿CeIVed from Suzan Craig and LtyJise Collar Io Sukwt The Long Rurt's CO￿ operating budget.
To acog1grot8 The Long Run's work and impact. the Orga￿￿tIOn obt8in8d a soft of £170,000 with Ni8nova
Limited on 26th Seplember 2023. at a finan￿ fee of £8.500 Iplus VAT if applicable) lo enable the organizalio
to be financialty resilient. The kjan wll be distAJrsed over three y8ars ITranth8 1.. £80,000 on 1 D8cèmb8r 2023.,
Tranche 2.. £80,tM)O on 1 December 2024: Tranchè 3.. £30.OOD on 1 December 2025) and is repayable from
2027 as followng.. 31 December 2027: £5,000,. 31 December 2028.. £25.000,' 31 Decembèr 2029.. £55,OLN): 31
December 2030.. £85.000.
b. Rovlow of *¢tlvltl•$
Total funds received in 2023 w￿e £244.99912022.' £182.2701. Restricled funds received werè £87.40312022:
£83,619) these lunds were for the purposè of a ConS￿U￿ aTh1 Educational Ptoject. During th8 yè8r £84.933
was spewil ￿ one Conservation and Education projèct 8s spècif￿￿ by the donor. The finanoial position at the
balance sheet dalé was positive 01£230 {2022'. £3).
Flnanclal review
a. Golng concern
After making appropriatè ènquirias, the Truslees have a reasonable expectation that the charity has adequatè
rèsources to conbrwe in cyer8tion81 exislgnGg for Ihe foreseeable fulure, For this réason. they continue tD adopt
the going eoncarn basis in preparing the financial slat9ments. Further details reg8rding the adoption of the
goiro concern basis can be fi)und in the accounting ￿￿Kies.
b. Reserves pollcy
The Long Run had airned to st8rt èstablishing a reserve pohcy bul this has been made difficult in 2023 due lo
the organlzatlonal changes. However, thi5 wll bo a pri￿ fw 2024.
Pago 8

THE LONG RUM
IA company Ilmlt•d by guarantse)
TRUSTEES. REPORT ICOP4TINUEDI
FOR THE YEAR ENOED 31 DECEMBER 2023
c. Future Plans
Basad I￿rn1Th￿ h 2023, internal refi￿￿c￿ and the global contexl and the OrganEa1i￿al Ghange, foujs f£
2024 wll be lo strengthen inlgrnal ¢ffioencies aThJ operatic¥)s, and leverag8 more effectively the opporlunitie5,
knowledge, and capaaty ol our organisation to strK)wcase, help lead positive change, guided by the regional
growth and expansion stralegy. The focus will be on kxjkiry for ffltsrè èfleclive str8tegies to accelerate changè
in the contexl of the dimate ar¥J bKwJNersity emergewes and expand The Long Run membershlp to 8pprox.
200 members by 2032.
Proposed strateoles for 2024 are..
Growlh In membershlp - lo stiéngth8n Impact m(Ke wdety. disseminate the 4Cs and grow ￿cOme. To be
more effeclive and eificient we will facu$ on -ea$y ￿lA. 8ws whefe The Long Run wouk1 have most impact 8nd
Is partlcularly Suit￿ to e.g. Africa. Latin Amwica. SE Asia.
Growlng awaren￿3 and Inter￿1 In Naturè Basèd Solutlons- explore avenues to grow interest in investlng
in biodlve￿ty conservaiionlregener8li¢M in priority area5. leveraglng our currént members. nelworks and
partnèrs. Continue showcasing, éisseminaling information, and engaging %Mth the ¢orporatO Se¢tor will be key.
Growth and Spread of the 4Cs- fiKus on ￿p￿adIng Ihe 4Cs concepl be￿nd our membership through oth8r
fte￿orks and partnerships- especialty through travd partners and Preferied by Nl8ture networks. Online Irain1ng
material. th¢ Impa¢t Bills and other tools promotiTrJ transpar8ncy will b8 imporlanl resourGes tts hdp spread and
Tnspire others to tska up 8 holislk ap[￿ach to suslairrdbility.
Growlng leadershlp
encour￿ buikliro ￿#d&rship at I(￿1 levels, emp(wering people to drive change.
especially glve members, staff confthnce to Push for th8rt90 in their O*Tt communlties. Thi8 by deveknping
resources to help 8rnpow8r pèoplè al th& local levd.
Growlng r&slll•nce of the organi¥ation - Tho Long Run will ￿ntinue focusing on Cost off￿nCle$, exploring
opportunit￿S lor project funding as well as gr(￿￿￿ its mgmbgrship
Structure. govgrnance and management
. Constitutlon
The charity is controlled by its govgrning doDJment, a deed of trusl ¢mstitut•s a lirnited company, limited
by guarantee, as defined by the Companies Act 2L)06.
b. Mgthgd$ of appointm•nt or electlon of Trust
The managemer7l of th6 chadty Is the resky￿￿￿ty of the T￿￿te￿8 are elected and eo-optéd undef tho
temis of the Trust deed,
Page 9

THE LONG RUPI
IA c¢)mpany Ilmh•d by guarants¢)
TRUSTEES. REPORT ICONTINUEDI
FOR THE YEAR ENOEO 31 DECEMBER 2023
Strnctur•. 90¥gmanc• and management {contlnuedl
. Organisatlonal structure and dtcislonwmaklng pollclts
The Long Run is membership baséd. The Long Run membership is mainty institutK>nal. but indNiduals may also
be admitted. InsliiutNJ)al members beknng brts8dty to threg Cat￿ort¢S." Fellow ￿eM￿rS Inaiure.ba5ed tourism
Ènterprises that own, directly manage or swJnifranlty influerKo the managernent of a nalural area of
conservatiorb valijel. Gk>b81 Ecosphere Retreats@ are IFellow Members who have achieved rownition from
The Long Run as being in comtAiancg Wrth Ihe requir8Tnènts of the GERQ) Standard) and Affiliate Members I
organlzations that are alhJned a￿1 support The Long Run by providing expertlse and assistance in growing The
Long Run globaltyl- Partners indude Travel Partners, organisations vdhith aro committed to sustalnability aNI
Sell travel.
The dSreolors of the CC￿panY are also charity trustees for thè purKM)se ofcharity law.
Measures are in pl8ce to ensu￿ thal onty truS￿￿r1hY p￿pIe are appclnled. T￿se inc￿de tsking up r8f8iance5
and carrylng Dut due diligence thecks.
The Long Run Board of Tmstees is composed of at ￿st three memtxrs aThJ no more than 12.
The Trustees meet to four timès a wr and a￿ resrxmsible for the strategi dir&c￿on and policy ol charity.
At thè timÉ of writing th8 Board had Ihree m9mbers. irKkJdiny two GER@ member. Thè Board of Truste85 IS
$LJPPOrtèd by Iwo Èxtèmal 8xp8rt from the Niarh)va leam. An knisory Council comprised of Ihre6 to six elected
members as well as extemal ¢xp¢rts wll be established again in 2024 to me8l a year and ensuie that
m8mb8rs' consultation in SpeCTf￿ strategic matters of the organizalion, is conslder8d and industry Irermjs and
Ihought teadèrship in the industy is m8intsined.
The board 15 composed of:
S. Craig
M. Rafiq
L. Cotlar
d. Flnanclal rlsk managÈm•nt
The Iruslees have considered Ihe major ri5k5 to which thè charity is exFosed and havè reviewed Ih08e risks and
establi8h6d syst6ms and procedures lo mana99 risk5 as folk)ws'.
.Ensure ils activities are in lino With ils stralegy and matwjate and delivered wthi¢h ar& regularty reviewed
.Carefully monitor its progress and budget
.Expk)nng opportunibos ¢Jiversityng inc￿rne streams, pot8ntiany thr(AJgh fee pa*iThJ services aThJ increasing
focus on grants
-Implement proCedU￿S to prevent the ch8rity to ￿ thè V￿tsM of financial fraud and ensuie actiwties remain in
line with The Long Run tnissK)n and vision
-Establish regular communicalson wth members
Th8 Long Run is limit￿ by guarantee aTrJ FS governed by its Marnorandum and Articles of Association and
registered as charity on 19 January 2017.
Page 10

THE LONG RUN
(A company Ilmll•d by guaranteo)
TRUSTEES. REPORT ICONTINUEOI
FOR THE YEAR ENDED 31 DECEMBER 2023
Statement of Trustees. responslbHllles
The Trustees Iwho are also the directors ol the tharity for the wrposes of cornpany lawl Bre respon8ible ft)r
prèparing tha TnJste8s' report and the financial statements in accordance with applieabl8 law and United
Kingdom AceountiThJ sta￿lards (United lfjn9dom Generally A(wled Acwjnting Practice).
Company law requires the Tru51ee5 to ￿epa￿ financtal statements for each financial . Under company law. the
Trustees must not approve the financial statements unless they are salisfied that they give a true and fair vi
of the stale of affairs of Ihe charity and of its incoming resourees and applKation of resources, Inchjding its
income and expenditure. for that penod. In prepariNJ Ihese financkil Sla18m￿ts. ttr* Tnjstees are r8qulr8d to..
select suitablè accounting ￿lIe￿$ arKI then ar4)ly them consistently..
observÈ thè methods and principl&s of th& Charities SORP IFRS 1021..
make judgmènts 8nd accounting ostimat6s that are reasonab￿ and tKudent,'
state whélh8r 8pplicabl& UK Accountin9 Standards {FRS 1021 have been Idh)wed, subject to any
maieri21 dapartuiès disck)sed 8nd explairled in the financial statements..
prÈpsrÉ tha financial statémènts on going corKem basis unless It is inappropriate lo pr8sume that Ihe
eharity wlll continue in business.
The Trustees ar8 resFKJnsible for keeping adequate accounting records that are sufficient lo show and explaln
the charitys transacti'ons and disc105e with rea5￿able accuracy at any tirne th8 fin8nGial position of the charity
and enable them lo ensure Ihat the f￿anCIal statements wlth the Companies Acl 2(X)6. They are also
responsible f(K safeguarding thè asseis ol the charity and her￿ for taking reasonab￿ steps for thé prèv•ntion
and deteclh)n of fraud and other IrrÈgularft*s.
Approvwj by order ol thg membBis of the L¥Jard of Trustees on 16 May 2024 aThJ signed on their behalf by:
L Cotlar
Page 11

THE LONG RUN
{A company Ilmlt•d by guarantee)
INDEPENDENT EXAMINER'S REPORT
FOR THE YEAR ENDED 31 DECEMBER 2023
Ind•p•nd•nl 8xamin•rfs report to th? Trustees of The Long Run I'tho charrv)
report Its the charity Trustees my examination of thè a¢xounts of Ihe charity for the year endeo 31
De¢ember 2023.
Rèsponsibllltlè$ and basls of r•wt
As the Trusle8s of the charity {and Its directors for the purposes of company law) you are responsible lor Iho
preparation of the accounts in accordance wilh thè requlrements of the Companigs Act 20(￿ I'the 2006 Aet'l.
Havlng satisf￿d my3elf that thè a¢￿￿n[S of th6 charity are nol required io be audttgd under Part 16 of the 2006
Aet and are effigibl& for independent examinath"on. I in respgGt of my exarnination ol lh8 charitys accounts
cArrièd out undèr sèction 145 01 the chan￿'e$ Acl 2011 1.the 2011 ACYI. In carryiro out my 8xamlnation I havè
followed the DirectK)n5 given by the Charity Commtss*)n under section 1495llb) ol the 2011 Act.
Independent examlnerf8 Statoment
I have completed my examinab'm. I confim that no matters have come lo Iny attèntion in connect￿n wlh the
8X8mlriaUon giving me cause to bdieve:
accountin9 recoids were not kepl in res￿ of the charity as r8ouimd ty section 386 01 the 2006 Acl,. or
thè 8ccounts do not acojrd with those r￿rdS,. or
the accounts do not comply wth thè at(￿￿nI1￿ wuirements of section 396 of the 2006 Act other than
any requ1￿meNt that the accryjnts give a 'true arKI fairf ￿eW vl)kh is not a matter ryjnsidèred as part of
an independ8nt ex8minalk)n'. or
th8 accounts have not been prepared in accx)rdance with the metrK)d$ a￿1 p￿r￿lPleS of Ihe Statèment of
Recommended Prac￿'cO for aceounung and repc¥iThJ by charities lapplicable to charities prepari￿ their
a¢￿￿nts in accordance vthh the Finan(xal Rap￿ting Standard applKable in the UK and Republi¢ of
Ireland IFRS 1021].
I havg no corKerns and have oNne aeross othèr mattèrs in (x>nnectKJn with the examination to which
allenlion should ￿ drawn In this rep￿t in order to enable a wwer understandiro of the accounts to be
reached.
This reFx)rt is made sdely to the tharitys Trusl995. as a body, In accordance wth Part 4 01 the ChariliBs
IAccounts and R8portsl Regulations 2008. My work has been uThJertak¢n so Ihat I mighl stat8 to the charitys
Truslees those matters 1am rèquired to state to them in an In(lependent examinerfs report and lor no other
purposè. To th8 ful￿1 extent permitted by law, I do nol accept or assume responsibility to anyone other than
the charity and th8 ch8rit¢s Trustees as a bc*Jy. lor my or fDr this report.
Signed..
Dated.. 17 May 2024
L Butler
FCA
Thè Old Tann8ry, H8nsIngtC￿ Road. Woodstor* OX20 1JL
Page 12

THE LONG RUM
IA company Ilmll8d by guarantee)
sTATEMETr￿ OF FlhtANCIAL ACTIVITIES (INCORPORATING INCOME AND EXPENDITURE ACCOUNTI
FOR THE YEAR ENOED 31 DECÉMBER 2023
Unrestricted
funds
2Q23
Réstrfct8d
funds
2023
Total
funds
2023
Tot81
funds
2022
Income fmm:
Donations and IBgauas
Investments
157.134
87.403
244,537
39
182,256
14
Totsl In¢ome
157.173
87.403
244,576
182.2TO
Expendlture on-
Raising fund8
Charitable actswttes
135.632
23.784
135,632
108,717
90,438
104,738
933
Total expendlture
159.416
84.933
244,349
195, 176
Nèt lèxp8nditurnifincome
Transfers ￿tween funds
12.2431
470
2,470
12.4701
227
(12.906)
17
N•t movement in funds
227
(12.906)
R•¢onclllatlon of funds,.
Total funds brought forwaid
Net movement in lunds
12,909
[12,906J
227
227
Total funds carrted forwaTd
230
230
Page 13

THE LONG RUN
IA eompany Ilmitod by guarantèe}
REGISTERED NUMBER". 09478963
BALAMCE SHEET
AS AT 31 DECEMBER 2D23
2023
2022
Nots
Flxed assets
Tangible assets
12
771
1.220
7T1
1,220
Current ass•ts
Deblors
Cash 81 bank and in hand
13
7.430
124.665
1,346
21,622
132.095
22.968
Creditors.. amounts faI￿ng due within one
year
14
{52,6361
f24. 185)
Net current assets I Ilabllites
79.
(1,217)
Total ass•ts less current Ilabllltkns
80.230
credit￿S- arnounts fallirrfJ due after mor8
than one year
15
180.0001
N•t ass•ts •x¢ludlng penslon assel
230
Total ngt •s$gts
230
Page 14

THE LONG RVN
IA company Ilmtted by guarantoel
REGISTERED NUMBER: 09478983
BALAMCE SHEET (CONTINUED)
AS AT 31 DECEMBER 2023
2023
2022
Note
Charity funds
Reslriclgd funds
Unr8Stricted funds
17
17
Tolal fund8
230
The charity was entitled to exemption Irom audil under sec11￿ 477 of the Companies Acl 2006.
The members have required the company lo obtain an audit for the sear in question in a¢¢ordance wlh
section 476 of Companies Act 20C6.
The Trusle&s a¢knowkdge thgir r0$&￿5•)1￿t1eS for cOmpl￿ng wilh the requIrem￿ts of thtr Act with rospe¢t to
aGcounting records and weparakn of finanaal slatements.
The financial slalemenls have been prepared in ￿Cordan￿ wilh the provisi0r￿ 8pplicable to ontitie5 subieci to
the small companies reglme.
The financial statements were approved and authorised IssuB by thg Trustees on 16 May 2024 and signed
on their behalf by..
L Cottar
Pag8 15

THE LONG RUM
IA Company limit•d by guarantee)
P40TES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023
General infomMt6on
The Long Run is a ch8ritsbl8 company limrted by guarantee withwt sharè capitsl a￿1 use of Limited
èxèmption. The Long Run is registeie¢l wth the Charity Commission for England and Wales {charlty
mbgr 09478983). The Charity was registered with ihe Charlty Commission on 19 January 2017.
The charills principal office athYre55 ￿ The Okj Tann6ry. He￿ing10n Road. Woc*Jstock Oxtordshire
OX20 1JL.
Accountlng policiès
2.1 Basls ol preparatlon of flnan¢i41 statsm•nts
The finandal $18tèmènts have t*en prepwed in accordance *ith the Charities SORP IFRS 102) -
Accountiry and Reporting by Chartties." Statement of Recornmendèd Practice applicable lo charilies
preparing their accwnts in aCc(￿dance 7*rith the Financial Reporting Standard applicable in the UK
and Rapublic of Ireland IFRS 1021 {gffectivg 1 January 20191, the Financial Reportino Standard
applThble in the UK and Republic of IrelaThJ {FRS 1021 and th8 Companies Act 2006.
The LoThJ Run meets Ihe definiti￿ of a publ￿ k*wfrt Èntity under FRS 102. Assels and liabilitie5 a
initialty r￿ognISed al historical c(•st or transaction valuè unless olher*iso stsled In the relevant
accounlirvj policy.
2.2 In¢ome
All income is recOgnis￿ Mc8 the charity has enlitbmenl to the income. li is prr)b8blè that the
Income Wbll be received and the 8mounl of income receivable can be m88sured r8liatly.
Incom8 tax rècov8rabl• in relation to investment in(x)me is recognised at th8 t¥ne lh& investment
income is recewable.
2.3 Expèndltur•
Expenditu￿ is recognised or￿¢ tr￿re is a legal or constrvdve obligation to transfer economic
benefit to a third party, il is probabk that a transfer of eccfficrfnic b8ngfrts will be required In
setllemgnl and th& amgunt of the oblvJati¢)n can be measured reliabty. Expenditure is rLassified by
activity. The costs of each acti￿ty are made up of the total of dffect costs and shared cosls.
includw)g s¢Jpp)ri costs involved in V￿ertak1rrfJ 6￿h actmty. Dir8cI costs attributable to a sirhgla
activity ar9 alli)caled directly to that actmty. shar￿ costs which contribute lo more than one activity
and support costs whiGh are not attributable to a single act￿lty are appc￿ll0ned b￿￿en those
gdivities on a basis consistenl with the use ol reS￿rCes. Central staff are allocated on th
basi5 of time spent. and depreciation charges albcat8d on the portion of tho 855el's use.
Expenditure on ralsirrfJ funds inchklès 811 &xwiditur8 inujrred by Ihe charity to ralse funds for Its
haritable purposes and includes costs of all fundr8isir@ acIMti￿ events and non-ch8ritabk trading.
Expenditure on charitabk acbwbes is incurr8d on direcdy undertaking the astMti&s which further thg
charitls objectives. as wdl as any as￿￿1￿ support costs.
Page 16

THE LONG RUN
(A company Ilmlted by guarants•}
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023
Accountlng polScles (contlnuedl
2.3 Exp8ndltur• Icontinu•d}
Gr8ntS P8y8bl8 aro ¢harggd in tho y8ar wh&n th& offor is made except in thos6 Ca88s where the
offer is condithonal. such grants berro recognised as expenditure when the c4)nditions attaching are
fu￿11[e￿. Granis offered subject lo conditions which have not been met at year end are noted as a
cornmitm9nt, bul rwjt ￿GrUed as oxpgt¥Jituio.
All expenditure is Ir￿luS￿e of irrecoverdble VAT.
2.4 Inter¥8t rg¢9iv•blè
Interest on funds held C￿ deposit is included when receivabl8 and the amount can be rneasured
reliably by the charity", Ihis is nornialty upon notifralion 01 tho inlorest paid or payable by thè
institutKJn ￿th whom th8 funds are deposited.
2.5 Tanglblo flxed assets and d•preclatlon
Tangible fixed assèts costirKJ £NIL or morè ar6 capitaltsed and recogriised ¥h￿n fLrturo tr￿n0￿1¢
be￿rItS are probable and tTr￿ cost or value ol the asset can measured relvably.
Tangible fixed assels are initialty recwnised at cosl. After reCOgn￿On, under the cost model.
langiNe fixed ass¢ts are measured at accumulaled depre¢kqtion Ènd any accumulated
impairment k)s5e5. All costs incurred lo bring 3 tangible fixed asset ￿t0 its in1￿ded working
condition shc*JhY be ir￿lUded in the measurement of cost.
Depreciation is charged so as tr) albcate thè cost of tangitAg fixe(l assets less theii residual value
over their estimateil v5eful lives. .
Depr8Ci8tion is prowded on th8 follov*iThJ b&%is:
Computer equipment
20% Str8ight kne
2.6 Debtors
T￿10 and olher debtors are rec(*Jnised at the selknenl amount after any trade discount offered.
Prepayments valu8d at the amount pr¢pahg net ol any trade discounts due.
2.7 Cash at bank and in hand
Cash at bank and ￿ han¢J i￿l￿deS cash and sh(yt-tetm hrghly liquid investmènts a short
maturity ol three months or kss from the dale of acquis￿￿ c* opening of the deposil or similar
a¢¢wnl.
Page 17

THE LONG RUN
(Acompany Ilmlt•d by guarnnto•1
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023
Accounling po15cles (conlinu￿)
2.8 Llabllltles and provisions
Liabilili8S ar& re¢ognised when there is an o￿lgatIon at the Balance shegl dale as a result of a p8sl
event, il is probable Ihal a transfer of economic benefrt ￿￿11 b8 required in selllement, and tho
amount ol the setuemenl can be esknmated relia)ly.
Liabilit￿S aro Tecognised at the amount that the ¢*arity anti(ipates il wll pay to settle th8 debl or th¥
amount it has receNed a3 adv8nG8d pa￿￿ents for the gcoys or 8erv4Ges it must provid8.
Provisions are measured al the besl estimate of thg am(HJnts re¢wired lo settlè the obligation. Where
the effect of thè Im8 value of money is maierk81. the prow51￿ is based on thÈ piesant value of those
amounts, discounted at thè pré-tax dlscount late that reflect5 the risks speryfic lo the liability. The
unvlrKling of the discounl is recogni8ed in the Statement of financial aCtivit￿S as a finance c05L
2.9 Flnancial in5trnm•nts
Thè charity only has finanoal assets and finanGial Ikabiliti&s of a kind that qualrfy as basiG financial
instrumènts. 8a￿ financial instruments are initTr8lly recognised at transaction value and
subsequenlty mgasured al Iheir seltknient value with thè èxception of bank loans which arg
subsequentty measur8d al arn￿￿￿ed cost using th8 effeclNe inlerest method.
2.10 Fund accounting
General ftinds are unrestricted lurmjs whth are available lor use at the discreb'on of thé Trustees in
furth8rance of the general obj8ctives of thè charity and which havg not been designated for other
purposes.
Restricled lunds are funds vthi¢* ar$ to ￿ LLsed in a￿dar￿e wth specific reslriclions imposed by
donors or which have been raised by Ihe chan.ty Part￿ular purpos8s. Th8 costs of raising and
adrninlst￿lng such funds af8 charged agalr￿t the specthc fund. The aim and use of each reslricted
fund is set out in the notes to fina￿la1 statements.
Investmènt incimre, 9ains ar)J h)sses are alkycated tts the appropriate fund.
Page 18

THE LONG RUN
IA company Ilmli•d by guarnnteèl
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023
Incomè from donatlons and l•gxi•s
UnTrstricted
funds
2023
Restrlcted
funds
2023
Total
funds
2023
Total
tunds
2022
Donati(￿$
157.134
87.403
244,537
182,256
Totsl 2022
98,637
83.619
182,256
vestment Income
Unrestrict•d
funds
2023
Total
funds
2023
Total
funds
2022
Inlwest recelved
39
39
14
Exp•ndltur• on ralslng fund$
Costs ol ral$lng voluntary Income
Unr•stricted
funds
2023
Total
funds
2023
Total
runds
2022
Consultancy fee
Cosis of raising voluntary income- wages and saLgries
Costs of raising volunlary income- Nl
91.C61
43.444
1.127
91,061
25.950
67,816
2.672
1,127
135.632
135,632
90.439
Page 19

THE LONG RUN
(A Com￿nY Ilmlt•d by gU￿antee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2D23
Analysls of grants
Grants to
Indl¥iduals
2023
Total
fund$
2023
Total
funds
2Q22
Project costs
84.933
84,933
90.649
Tolg12022
9CI.649
90,649
Anatysis of expendltsre on charitablg activities
Summary by fund tyPg
Unrnslrlet•d R•strlcted
funds
funds
2023
2023
Total
2023
Tol81
2922
Raising dDnation5 and lega
23.784
84.933
108,717
104, 738
Total 2022
14,089
90.649
104, 738
Page 20

THE LONG RUN
{A company Ilmlt•d by guarantso)
NOTES TOTHE FINANCIAL sTATEmE￿s
FOR THE YEAR ENDED 31 DECEMBER 2023
Analysls of •xp•nditure by activities
Granl
fundlng ol
actfvltSes
2023
Svpport
eosts
2023
Total
funds
2023
Total
fvnds
2022
Raising donations and *ac￿5
84.933
23,784
108.717
104.738
Total 2022
90,649
14.089
104, 738
Analysls of support costs
Total
fvnds
2023
Tot&1
funds
2022
Actlvlues
2023
Depreciabon
Staff support costs
Travel and subsistence
Computer.sofh¥are Ènd eommunicalion ¢osls
Accountancy and ￿gaI fees
Bank charges
449
562
455
6,256
2, 786
3,653
377
7.537
7,374
2,689
4,991
744
7.537
7.374
2.689
4.991
744
23,784
23.784
14,089
Indgp•nd•nt examin¢rf$ Trmun•ratlofft
2023
2022
Fees p8yable to the ¢haritys independent examiner lor the indepwK18nt
examinalion of Ihe charitys annual accounts
3,600
3,600
Page 21

THE LONG RUN
(A company Ilmlted by guarante•)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DEeEM8ER 2023
10. Staff costs
2023
2022
Wages and salaries
Social security costs
61.816
2.672
1.127
44.571
64,488
The average number of person5 employed by the charity during th& year was as follows..
2023
2022
Management
Th8 numt*r of èmFA0Y￿ whos• ￿ployee be￿fil$ lexdudNYJ emphjyer pension costsl exce8dod
£60,000 was..
2023
2022
No.
In the band £60.001- £70.Th
11. Tru$t¢e$' r•mun*ratlon and •xp•nMs
During the year. no Trustees receNed any remuneratwM or ¢)Iher bèn8fits (2022- £NILI.
During the year ended 31 Decetnber 2023. rn Trustee expenses have besn In¢vrred (2022- £NILJ.
12. Tanglble fix￿ assèts
Comput•r
equlpmènt
Cost or valuatlon
Al 1 January 2023
2.245
At 31 D6c6mber 2023
2,245
Page 22

THE LONG RUN
IA ¢￿h￿rty limit•d by guarant￿)
NOTES TO THE FINANCIAL STATEMENTS
FOR THEYE*R EP4DED 31 DECEMBER 2023
12.
Tanglble fixed a55ets (continuod
Comput•r
equlpm•nt
Dèpreclatlon
At 1 January 2023
Charge for the year
1,025
449
At 31 Dècember 2023
1.474
Net book value
At 31 December 2023
771
At 31 D￿8￿￿Or 2022
1,220
13. Dobtors
2023
2022
Du• wlthln on• y•ar
Trade debtors
Prepayments and 7Kcru&J income
750
596
7.430
7,430
1,346
14. Credltors: Amounts falllng du• within on• year
2023
2022
Payments recewl on acc(yJnt
Trade creditors
other tsXa￿n and wal security
Accrua15 and d8f$rfed income
46A16
17,473
310
2,802
3,60Q
6,220
52.636
24, 185
Page 23

THE LONG RUN
{Acompany Ilmit•d by guarantrel
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023
15. Creditors: Amounts falling due after more than <>ne year
2023
2022
Other loans
80,000
16.
Finan¢ial instwuments
2023
2022
Financial assets
Financial assets measured at fair value through income aTrJ exp￿dI￿lre
124,665
21,622
Financial asseis measured at fair value thr￿jgh income and expenditure c(Mnprise...
Page 24

THE LONG RUM
(Acompany Ilmlt•d by guaTant•e)
14OTES TO THE FINPJICIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023
17. Statement of funds
statement of funds - etsrrènt y￿r
Balaneè at
31
D•c•mber
2023
Balanc• at 1
January
2023
Transfèrs
inlout
Income Expendlture
Unrestflcted funds
General Funds- all funds
157.173
{159.416)
2,470
230
Restricted funds
Reslricted Funds - all funds
87,403
(84.933)
{2,4701
Totsl of funds
244.576
1244.3491
230
Stat•m*nt of funds- prior year
Balance at
31
Decemb6r
2022
B818n¢è 81
l January
2022
Transf￿
Unrèstr1et￿ funds
General Funds- all funds
98,651
(104.521)
370
Restrfcted fund$
Restrict8d Funds - 811 ftjnds
83.619
{90.649)
(370)
Tot¥1 of fund$
12.909
182,270
(195. 176)
Pag8 25

THE LONG RUN
IA ¢ompahy Ilml¢¢d by guararrt••l
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023
18. Summary of funds
Summary of fund5 - current year
Balance at
31
De¢embor
2023
Balan￿ al 1
January
2023
TTansfeTs
inlout
Income Expenditurn
General funds
Restricted funds
157.173
87.403
{159N16)
1¥4.933)
2,470
12,4701
230
244.576
1244.349)
230
Summary ol lunds - P￿Or year
Bol&n¢e al
31
Dec￿nher
2022
Balance 81
l January
2022
TIAnsfers
in/0
IT￿ Expgnditurtr
Gener81 funds
98.651
83.619
(104.527)
(90,649)
370
(370)
Restricted funds
7.400
12.909
182.270
(19&176J
19. Analys1¥ of net assets between fvnds
Analysi5 of net assets between funds - current year
Unr•strlcl•d
funds
2023
Total
funds
2023
Tangible r￿ed assèts
Current assets
Credltors due ￿thin onè yèar
Creditors in Tnore than one year
771
132,095
152,6361
180.C#JOI
771
132,095
(52,fj361
(80,0001
Total
230
Page 26

THE LONG RUM
IA company Ilmited by guarant••)
NOTES TO THE FINANCIAL STATEPIENTS
FOR THE YEAR ENDEO 31 DECEM8ER 2023
19, Anatysls of ngt a•sgts bgtw6en funds (continuodl
Analysis of net assets between fvnds- prlor year
Unrestricted
ful￿$
2022
Tot81
funds
2022
Tangible fixed assets
Current assels
1,220
22,968
(24.185)
1.220
22.968
(24.185)
Creditors due wthin one year
Totsl
Page 27

THE LONG RUN
(A company Ilmltod by guaranlee)
INCOME AND EXPENDITURE ACCOUNT
FOR THE YEAR ENDED 31 DECEMBER 2023
2023
2023
2022
2022
Income
Don8lions restr1d￿j
Donatlons unr8slri¢ted
Membership fees
On-sitg visII in￿¢
hA6mbèr contributions
87.403
17.650
1118,111
22.690
8.675
39
83.619
31,472
61,126
1.40Q
4,639
14
Interest receiv
244.576
182,270
Gross Income In the reportlng perfod
244,576
182,270
L￿$.
Exp•nditure Group 1
Project costs
90.649
84.933
90,649
Expendlture Gmup2
Consultanty léés
Wage8 and salaries
Employers national insurance
Training and supp(xt costs
Travelling and subsistence
Computer, softhr8 8nd communicati￿ ¢osts
Accountancy arKI legal fees
Bank charges
91.061
25,9
67.816
2,672
455
6.256
2. 786
3,653
377
1.127
7.S37
7,374
2.689
4,991
744
158.967
103.965
Exp•ndltur• Group 3
Dapreciation
562
449
562
Total expendlture
N•t Ineom•ll•xp•nditur•) boloro taxatlon for the
rèportlng period
244.349
195,176
227
(12,9061
Pagg 28

THE LONG RUN
{A company limlt•d by guarantee)
INCOME ANO EXPENDITUREACCOUNT ICONTINUEDI
FOR THE YEAR ENDED 31 DECEMBER 2023
2023
2023
2022
2022
Tax payablo
Not Incomel{expenditur•) lor the reporting pBriod
227
112,906)
SurplusllD¢fi¢ltl lorth• r•portlng p•riod
Surplus bmught forward at 1 January 2023
227
(12,906)
q2,9C19
Surplus caTTI?d forward at 31 December 2023
230
The r￿teS on pages 16 to 27 fom p8rt of Ihoso finawal statements.
Page 29