Charity registration number: 1170244
The Good Grief Project
Annual Report and Financial Statements
for the Year Ended 31 March 2024
WESTCOTTS
CHARTERED AceouNTANTS
BUSINES5 ADVISERS

The Good Grief Project
Contents (continued)
ReferenGe and Administrative Details
Trustees, Report
2to5
Independent Examinerfs Report
Statement of Financial Activities
Balance Sheet
Notes to the Financial Statements
9t016

The Good Grief Project
Reference and Administratlva Detsils
Trustsos
James Edmonds
Andrew Freedman
Jane Harris
Kieron Milsom
Sally Byng
Tom Kihl
Caroline Whaley
Lynn Redwood
1170244
Charity Registration Number
Principal Office
3 Rowes Fann Bams
Aish Road
Stoke Gabriel
Totnes
Devon
TQ9 6RT
Robyn Grfford-England
Independent examiner
Westcotts (SW) LLP
Timberly
South Street
Axminster
Devon
EX13 SAD
Independent Examiner
Page 1

The Good Grief Project
Trustees, Report
The trustees present the annual report together with the financial statements of the charity forthe year
ended 31 March 2024.
Objectlves and activiti85
Objects and aims
The preservation and protection of the mental and physical welfare of people who have suffered the
untimely death of a close relative by:
The provision of services including, but not limited to. counselling and emotional support: and
The advancement of education and awareness of the public in relation to the effect that a
bereavement or loss can have on those involved.
Approximately 6000 young people under the age of 24 die in the UK every year leaving up to 50,000
newly bereaved parents, siblings and grandparents.
Our mission is ￿¢fOld to support families grieving after the untimely death of a loved one,
Psrticularly the death of a child - and to promote an understanding of what it means to grieve in a
society that often has difficulty talking openly about death, dying and bereavement. Both of these
objectives involve giving a voice to grief - we do this with the films we produce and distribute, by
delivering our Active Grief Weekend Retreats, liaising with other bereavement charities and with
sustained sctivity on social media.
Objectives. strategies and activities
This is the seventh year of operation in which we have successfully built on our founding resolve to
establish the charity as a significant voice within the UK'S bereavement community and an important
resource for bereaved families who mourn for the death of a son or daughter. Our activrties can be
summarised into three separate areas of work..
1. FILMIBOOK PRODUCTIONS- promoting A LOVE THAT NEVER DIES, BEYOND THE MASK and
WHEN WORDSARE NOT ENOUGH
2. Delivering ACTIVE GRIEF WEEKENDS
3. Delivering a number of presentstions and tslks to various charities, public institutions and
corporates
4. Maintaining a constant presence on Social Media as a way of enlisting our audience and promoting
our ideas.
Both Jane and Jimmy continue to work > 4 days a week on a voluntary basis though The Good Grief
Project (TGGP) pays a licence fee to their company Beyond Goodbye Media Ltd. for the use of the
documentaries.
Until October 2023 we have also been supported by Annabel Richmond who worked tirelessly
promoting our work on social media. Annabel works for a small monthly fee. Tom Kihl has been
instrumental in keeping our website up to date and in good order.
We are very grateful for the continuing support of The Jessica Mathers Trust who funds us to the tune
of £12,000 per annum.
Public beneflt
The charitable activities during the year were undertaken to further the public benefit in accordance
with the charitys objectives.
Page 2

The Good Grlef Project
Trustees. Report (continued)
The trustees confimi that they have complied with the requirements of section 17 of the Charities Act
2011 to have due regard to the public benefrt guidance published by the Charity Commission for
England and Wales.
Achievements and performance
The achievements and performance during the year can be found in the "ANNUAL REPORT April
2023 to March 2024" which is attached to these accounts.
Financial review
Policy on reseThes
In accordan￿ with the Charity Commission's guidance on reserves, the Trustees have considered
and agreed to a resenies strategy of creating a contingent reserve equivalent to a minimum amount
running expenses This would enable the Charity to continue its activities for a limited period in the
event of a significant drop in funding. The reserve considered necessary to meet these objectives is
£30,000. At present the reserves are sufficient to cover this contingency.
Plans for future perlods
Aims and key objectives for future periods
Our plans for next year are mentioned in the"ANNUAL REPORT April 2023 to March 2024"
Trustees and officers
The trustees and officers serving during the year and since the year end were as follows".
Trustees:
James Edmonds
Andrew Freedman
Jane Harris
Kieron Milsom
Sara Tibbetts (resigned 20 July 2024)
Rosa Harris Edmonds (resigned 20 July 2024)
Sally Byng
Josephine Bousfield (resigned 20 July 2024)
Tom Kihl
Joseph Edmonds {￿SIgned 20 July 2024)
Caroline Whaley (appointed 20 July 2024)
Lynn Redwood {appointed 20 July 2024)
Structure, governance and management
Nature of governing document
The charity is registered in England & Wales with the Charity Commission as a Charitable
Incorporated Organisation with charity number 1170244. The charity registered on 17 November
2016.
Page 3

The Good Grlef Project
Trustees, Report (continued)
Reerultment and appolntment of trustees
The Trustee Board is the responsible for recruiting and appointing the Trustees who are elected and
coopted under the terms of the Trust deed.
Induction and training of trnstees
New Trustees are inducted and trained in accordance with the charty commission guidance.
Oryanisational structure
The day to day management of the Charity is undertaken by the Trustees.
Page 4

The Good Grief Project
Trustees. Report (continued)
Statement of Trustees. Responsibilities
The trustees are responsible for preparing the trustees, report and the financial statements in
accordance with the United Kingdom Accounting Standards {United Kingdom Generally Accepted
Accounting Practice) and applicable law and regulations.
The law applicable to charities requires the trustees to prepare financial statements for each financial
year which give a true and fair view of the state of affairs of the charity and of the incoming resources
and application of resources of the charity for that period. In preparing these financial statements. the
trustees are required to..
select suitable accounting policies and then apply them consistently-
observe the methods and principles in the Charities SORP;
make judgements and estimates that are reasonable and prudent-
state whether applicable accounting standards have been followed, subject to any material
departures disclosed and explained in the financial statements; and
prepare the financial statements on the going concern basis unless it is inappropriate to presume
that the charity will continue in business.
The trustees are responsible for keeping proper accounting records that disclose with reasonable
accuracy at any time the financial position of the charity and enable them to ensure that the financial
statements comply with the Charities Act 2011. the Charities (Accounts and Reports) Regulations
2008, and the provisions of the constitution. The trustees are also responsible for safeguarding the
assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud
and other irregularities.
The trustees are responsible for the maintenance and integrity of the corporate and financial
information included on the charitable company's website. Legislation governing the preparation and
dissemination of financial statements may differ from legislation in other jurisdictions.
The annual report was approved by the trustees of the charity on2Q....Q.l.: 1.4 and signed on its
behaff by:
J tdffK)nJs
James Edmonds
Trustee
Afredmon
Andrew Freedman
Trustee
Page 5

The Good Grief Project
Independent Examiner's Report to the trustees of The Good Grief Project
I report to the trustees on my examination of the accounts of The Good Grief Project for the year
ended 31 Msrch 2024.
Responsibilities and basis of report
As the charity trustees of The Good Grief Project you are responsible for the preparation of the
accounts in accordance with the requirements of the Charities Act 2011 ('the Act,).
I report in respect of my examination of the The Good Grief Project's accounts carried out under
section 145 of the 2011 Act and in carrying out my examination I have followed all the applicable
Directions given by the Charity Commission under section 145{5)(b) of the Act.
Independent examinerfs statement
I have completed my examination. I confimi that no material matters have come to my attention in
connection with the examination giving me cause to believe that in any material respect.-
1. accounting records were not kept in respect of The Good Grief Project as required by section
130 of the Act; or
2. the accounts do not accord with those records., or
3. the accounts do not comply with the accounting requirements concerning the fomi and content of
8ccounts set out in the Charities (Accounts and Reports) Regulations 2008 other th8n any
requirement that the accounts give a 'true and fair view. which is not a matter considered as part
of an independent examination.
I have no concerns and have come across no other matters in connection with the examination to
which attention should be drawn in this report in order to enable a proper understanding of the
accounts to be reached.
yn Gifford-England
Independent examiner
ICAEW
Westcotts (SW) LLP
Timberly
South Street
Axminster
Devon
EX13 SAD
Date..
Page 6

The Good Grief Project
{Registration number: 1170244)
Balance Sheet as at 31 March 2024
2024
2023
Note
Current assets
Cash at bank and in hand
87,990
88,466
Creditors: Amounts falling due within one year
Net assets
12
(1,747
86,243
425)
88,041
Funds of the charity:
Unrestrlcted Income funds
Unrestricted funds
86,243
88,041
Total funds
13
86,243
88,041
The financial statements on pages 7 to 16 were approved by the trustees, and authoris8d for issue on
ao...o..l.:.L.W. and signed on their behalf by.
rdmo.ds
James Edmonds
Trustee
Q fi£edrf￿r)
Andrew Freedman
Trustee
The notes on pages 9 to 16 form an integral part of these financial statements.
Page 8

The Good Grief Project
ststement of Financial Activities for the Year Ended 31 March 2024
Unrestrictèd
funds
Total
2024
Total
2023
Note
Income and Endowments from:
Donations and legacies
Charitable activities
Other trading activities
70,630
18,347
2,338
70,630
18,347
2,338
144,596
13,286
Total income
91,315
91,315
157,882
Expenditure on:
Raising funds
Charitable activities
(557}
{92,556)
(557)
(92,556)
176,094)
Total expenditure
(93,113)
(93,113}
(76,094)
Net (expenditure)lincome
Net movement in funds
(1,798)
(1,798)
81,788
{1,798)
(1,798)
81,788
Reconciliation of funds
Total funds brought foiward
Totsl funds carried fomard
88,041
88,041
6,253
13
86,243
86,243
88,041
All of the charity's activities derive from continuing operations during the above two periods.
The funds breakdown for 2023 is shown in note 13.
The notes on pages 9 to 16 fomi an integral part of these financial statements.
Page 7

The Good Grlef Project
Notes to the Financial Statements for the Year Ended 31 March 2024
1 Accountlng policies
Statement of compliance
The fi'nancial statements have been prepared in accordance with the second edition of the Charities
Statement of Recommended Practice issued in October 2019, the Financial Reporting Standard
applicable in the United Kingdom and Republic of Ireland (FRS 102) and the Charities Act 2011.
Basls of preparation
The Good Grief Project meets the definition of 8 public benefrt entity under FRS 102. The accounts
(financial statements) have been prepared under the historical cost convention with items recognised
at cost or transaction value unless otherwise stated in the relevant notes to these accounts.
Golng concern
The trustees consider that there are no material uncertainties about the charity's abilty to continue as
a going concern.
Income and endowments
Voluntary income including donations, gifts, legacies and grants that provide core funding or are of a
general nature is recognised when the charity has entitlement to the income, it is probable that the
income will be received and the amount can be measured with Suff￿lent reliability.
Donadons and legacles
Donations and legacies are recognised on a receivable basis when receipt is probable and the
amount can be reliably measured.
Expenditure
All expenditure is recognised once there is a legal or constructive obligation to that expenditure, it is
probable settlement is required and the amount can be measured reliably. All costs are allocated to
the applicable expenditure heading that aggregate similar costs to that category. Where costs cannot
be directly attributed to particular headings they have been allocated on a basis consistent with the
use of resources, with central staff costs allocated on the basis of time spent, and depreciation
charges allocated on the portion of the asset's use. Other support costs are allocated based on the
spread of staff costs.
Ralslng funds
These are costs incurred in attracting voluntary income. the management of investments and those
incurred in trading activities that raise funds.
Charitable activities
Charitable expenditure comprises those costs incurred by the charity in the delivery of its activities
and services for its beneficiaries. It includes both costs that can be sllocated directly to such activities
and those costs of an indirect nature necessary to support them.
Page 9

The Good Grief Project
Notes to the Financial Ststements for the Year Ended 31 March 2024
(continued)
Support costs
Support Costs include central functions and have been alIC￿ated to the main activity cost given there
is one overall charitable activity.
Taxation
The charity is considered to pass the tests set out in Paragraph 1 Schedule 6 of the Finance Act 2010
and therefore it meets the definition of a charitable company for UK corporation tax purposes.
Accordingly, the charity is potentially exempt from taxation in respect of income or capital gains
received within categories covered by Chapter 3 Part 11 of the Corporation Tax Act 2010 or Section
256 of the Taxation of Chargeable Gains Act 1992, to the extent that such income or gains are
applied exclusively to charitable purposes.
Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly
liquid investments that are readily convertible to a known amount of cash and are subject to an
insignificant risk of change in value.
Fund structure
Unrestricted income funds are general funds that are available for use at the trustees, discretion in
furtherance of the objectives of the charty.
Financial instruments
Classification
Financial assets and financial liabilities are recognised when the charity becomes a paty to the
contractual provisions of the instrument.
Financial liabilities and equity instruments are classified according to the substance of the contractual
arrangements entered into. An equity instnjment is any contract that evidences a residual interest in
the assets of the charity after deducting all of its liabilities.
Page 10

The Good Grief Project
Notes to the Financial Statements for the Year Ended 31 March 2024
(continued)
Recognition and measuremant
All financisl assets and liabilities are initially measured at transaction prits (including transaction
costs), except for those financial assets classified as at fair value through profit or loss. which are
initially measured at fair value {which is normally the transaction price excluding transaction costs),
unless the arrangement constitutes a financing transaction. If an arrangement constitLrtes a financing
transaction, the financial asset or financial liability is measured at the present value of the future
payments discounted at a market rate of interest for a similar debt instrument.
Financial assets and liabilities are only offset in the statement of financial position when, and only
when there exists a legally enforceable right to set off the recognised amounts and the charity intends
either to settle on a net basis, or to ￿alIse the asset and settle the liability simultaneously.
Financial assets are derecognised when and only when a) the contractual rights to the cash flows
from the financial asset expl￿ or are settled, b) the charity transfers to another paty substantially all
of the risks and rewards of ownership of the financial asset, or c) the charity, despite having retained
some, but not all, significant risks and rewards of ownership, has transferred control of the asset to
another party.
Financial liabilities are derecognised only when the obligation specified in the contrdct is discharged,
C8ncelled or expires.
2 Income from donatlons and legacies
Unrestricted
funds
General
Total
2024
Donations and legacies.,
Donations
70,630
70,630
70,630
70,630
Unrestricted
funds
General
Total
2023
Donations and legacies.,
Donations
144,596
144,596
144,596
144,596
3 Income from charrtable activities
Unrestricted
funds
General
Total
2024
Main activities
18,347
18,347
Page11

The Good Grief Project
Notes to the Financial Statemants for the Year Ended 31 March 2024
(continued)
Unrestrlcted
funds
General
Total
2023
Main activities
13,286
13,286
4 Income from other trading activities
Unrestricted
funds
General
Total
2024
Events income.,
Other events income
2,338
2,338
2,338
2,338
Total
2023
5 Expenditure on charltable actlvltles
Unrestricted
funds
General
Total
2024
Note
Main activities
Allocated support costs
87,534
5,022
92,556
87,534
5.022
92.556
Unrestricted
funds
General
Total
2023
Note
Main activities
Allocated support costs
65,490
10,604
65,490
10,604
76,094
76,094
Page 12

The Good Grlef Project
Notes to the Financial Statements for the Year Ended 31 March 2024
(continued)
6 Analysis of support costs
Support costs allocated to charitable activities
Premises
costs
Finance Inforniation
including
costs technology depreciation
Other
support
costs
Governance
costs
Main activities
1.200
124
424
1,000
2,274
Total for 2023
425
65
4,608
5,506
Total
funds
Main actNities
5,022
Total for 2023
10.604
Page 13

The Good Grief Project
Notes to the Financial Statements for the Year Ended 31 March 2024
(continued)
7 Trustees remuneration and expenses
During the year the charity made the following transactions with trustees..
James Edmonds
£1,000 (2023.. £6,413) of expenses were reimbursed to James Edmonds during the year.
A total of £1.000 (last year.. £6,413) was paid to Jimmy Edmonds as reimbursement for various
expenses and fees for delivering The Active Grief Weekend Retreats during the financial year.
Jane Harris
£3,495 (2023.. £250) of expenses were reimbursed to Jane Harris during the year.
A total of £3,495 (last year.. £250) was paid to Jane Harris as fees for counselling services.
presentation fees and staffing The Active Grief Weekend Retreats during the financial year.
Joseph Edmonds
£8,925 (2023.. £767) of expenses were reimbursed to Joseph Edmonds during the year.
A total of £8,925 was paid for staffing The Active Grief Weekend Retreatsl Grief Fits as well as a
Kilimanjaro fee to Joe Edmonds Personal Training by the charity during the financial year.
Last year, 8 total of £750 was paid for staffing & £17 in expenses paid on The Active Grief Weekend
Retreats (6th 8th May 2022 & 14th - 16th October 2022) to Joseph Edmonds Personal Training by
the charity during the financial year.
Rosa Harris Edmonds
£4,505 (2023: £4,206) of expenses were reimbursed to Rosa Harris Edmonds during the year.
A total of £4,505 (last year: £4,206) was paid for staffing and expenses for catering services The
Active Grief Weekend Retreats to Rosa Harris Edmonds by the charity during the financial year.
Josephine Bousfield
£581 (2023.. £816) of expenses were reimbursed to Josephine Bousfield during the year.
A total of £581 (last year.. £816) was paid to Jo Bousfield as fees and expenses for staffing The Active
Grief Weekend Retreats during the financial year.
8 Staff costs
No staff were employed by the charity during the year, and therefore no employee received
emoluments of more than £60,000 during the year
9 Independent examiner's remuneration
2024
2023
Examination of the financial statements
1,200
425
Page 14

The Good Grief Project
Notes to the Financial Statements for the Year Ended 31 March 2024
(continued)
10 Taxation
The charity is a registered charity and is therefore exempt from taxation.
11 Cash and cash equivalents
2024
2023
Cash at bank
87,990
88,466
12 Creditors". amounts falling due within one year
2024
2023
Trade creditors
Accruals
547
1,200
425
1,747
425
13 Funds
Balance at
31 March
2024
Balance at I
April 2023
Incoming
resources
Resources
expended
Unrestricted funds
General
General Funds
88,041
91,315
(93,113)
86,243
Balance at
31 March
2023
Balance at 1
April 2022
Incoming
resources
Resources
expended
Unrestricted funds
General
General Funds
6,253
157,882
76,0941
88,041
Page 15

The Good Grief Project
Notes to the Financial Statements for the Year Ended 31 March 2024
(continued)
14 Analysis of net assets between funds
Unrestricted
funds
General
Total funds
at 31 March
2024
Current assets
Current liabilities
87,990
(1,747)
86,243
87,990
(1,747)
86,243
Total net assets
Unrestricted
funds
General
Total funds
at 31 March
2023
Current assets
Current liabilities
88,466
(4251
88,041
88,466
{425)
88,041
Total net assets
15 Related party transactions
During the year the charity made the following related party transactions..
Beyond Goodbye Media Ltd
(Jane Harris and James Edmonds are directors of Beyond Goodbye Media as well as trustees of The
Good Grief Project)
A total of £27,500.00 was paid for film licensing (last year £28,500).. At the balance sheet date the
amount due tolfrom Beyond Goodbye Media Ltd was £Nil (2023- £Nill.
Tom Kihl {limited company}
(Trustee of The Good Grief Project)
A total of £873.70 (last year.. £430.00) was paid to Tom Kihl's limited company as fees for website
maintenance during the financial year. At the balance sheet date the amount due tolfrom Tom Kihl
(limited company) was £Nil (2023 - £Nil).
Page 16

The Good Grief Project
Detslled Statement of Financial Actlvlties for the Year Ended 31 March 2024
Total
2024
Total
2023
Income and Endowments from:
Donations and legacies (analysed below)
Charitable activities (analysed below)
Other trading activities (analysed below)
Total income
70,630
18,347
2,338
144.596
13.286
91,315
157,882
Expenditure on:
Raising funds {analysed below)
Charitable activities (analysed below)
Total expenditure
Net (expenditure}lincome
Net movement in funds
(557)
(92,556)
76,094)
<93,113)
(1,798)
(76,094)
81,788
(1,798)
81,788
Reconciliatlon of funds
Total funds brought forward
Totsl funds carried forward
88,041
6,253
86,243
88,041
This page does not fomi part of the statutory financial statements.
Page 17

The Good Grief Project
Detailed Ststement of Financial Activities for the Year Ended 31 March 2024
{continued)
Total
2024
Total
2023
Donations and legacies
Appeals and donations
70,630
144,596
70,630
144,596
Charitable activities
Film screening
Book sales
Grief Fit
Active Grief Weekends
Events
Fees and supplies
100
1,481
1,503
10,763
4,500
13,286
18,347
13,286
Other trading activities
Charity auction
2,338
2,338
Raising funds
Other fundraising costs
<557)
1557)
Charitable activities
Cost of delivering charitable activities
Direct expenses
Sundry expenses
Rent
Computer software and maintenance costs
Advertising
Independent examinels fee
Bank charges
(54,6601
(32,874)
(37,112)
(28,378)
(231)
(4,608)
(1,000)
(424)
(2,2741
(1,200)
(124)
{92,556)
(5,275)
(425)
(65)
(76,094)
This page does not form part of the statutory financial statements.
Page 18

'I'HE GUUD GRIETr PAiUIEL I.
UK charity no 1170244
ANNUAL REPORT Aprll 2023 to March 2024
The._Good Gi"ief Pi"c)jeet.
ANNUAL GENERAL MEETING 20TH JULY 2024
ou
Approximately 6000 young people of 24 and under die in the UK every year leaving up to 50,000
newly bereaved parents, sibliThgs and grandparents.
Our misslon is twofold - to support famllies grieving after the untimely death of a loved one,
particularly the death of a child - and to promote an understanding of what it means to grieve in
a society that often has difficulty talking openly about death, dying and bereavement Both of
these ObjeLt1￿ involve giving a voice to ￿lef - we do this with the fflms we produ￿ and
distribute, by delivering our Active Grief Weekend Retreats. liaising with other bereavement
charities and with a sustained activity on social medi&
OF ACT
This is the seventh year of operation in which we have successfully built on our founding resolve
to establish the charity as a significant voice within the UK'S bereavement community and an
importsnt resource for bereaved familfies who mourn for the death of a son or daugliter. Our
activities can be summarised into four separate areas of work
I. FILM/BOOK PRODucfioNS - promoting A LOVE THAT NEVER DIES,
BEYOND THE MASK andWHEN WORDSARE NOT ENOUGH
2. Delivering ACTIVE GRIEF WEEKENDS
3. Delivering a number of presentations and talks to various clwities.
public institutions and corporates
4. Maintsining a constant presence on Soaal Media as a way of en]isting
our audience and promoting our ideas.
Both Jane and Iimmy continue to work 3- 4 days a week on a voluntary basis though TGGP pays a
li￿nce fee to their company Beyond Goodbye Media Ltd. for the use of the documentarie&
Until Octsber 2023 we have been supported by Annabel Richmond who worked tirelessly
promoting our work on social media platfornis. Tom Kihl has been instrumenta] ITh keeping our
website UpToDate and in good order.

We are very gratsful for the conb'nuing support of The lessica Mathers Trust who fund us to the
tune of £12,000 per annunL
CHIE
ME
ND PERFORMAN
WHEN WORDSARE NOT ENOUGH
whe
words
are not enou
J•nfrh•irls
IT'tI) riiy erlmo nds
VHEN WORDS ARE NOT ENOUGH'_ creative responses togrief publishedby Quickthorn Books.
continues to sell well and in the year ending March 2024 were 515 ￿OSsIng £500 for the charity.
sin￿ publication in 2022 we have now sold over 1700 copie&
When Words are not Enough is now available in the US OPGBook) and Australasia (Woodslane).
Sales figures have yet to come in from the￿ though the US have ordered 250 to date. An ebook
version went live in May 2023.
In May 2023 Therapy Today featured the book as one oftheir book choices for the month.
FILM SCREENINGS- A Love That Never Dies
A LOVE THAT NEVER DIES continues to have a virtual life onllne and rernains the propety of
Beyond Goodbye Media Ltd to whom TGGP will pay a monthly Ilcence fee
In August 2023 we took part in a live screening of A Inve That Never Dies hosted by the US
based bereavement network ￿Ja¥S Your Grief with 300 attendees. In December 2023 Road
Peace showed the film to their befrienders in the UK This was an online viewing followed by a
Q & A with Jane and limmy.
Online sales of ALTND have rernined steady overthe year with revenue frorn Amazon [UK/US) up
a little at £210.08 . Vimeo (mostly UK and Ireland) down a little at £38.22 and a bit less fron]
Beamafilrn (Australia) at £34.02.
FILM SCREENINGS - Beyond the Mask
We have had no public screenings of Beyond the Mask Unlike A Love that Never Dies we have
now n￿de Beyond the Mask free to view online with a request for donation on screeniD&
Both films are significant resources for the charity. Nrt only do they spread our core message
(thatgrfef can be a catslyst for positive emotional growth) they continue to be an important entry
point for people discovering The Good Grief Project

ACTIVE GRIETr WEEKENDS
ACTIVE GRIEF
be INSPIRED
be CREATIVE
get PHYSICAL
Our Actlve Grief weekends have now become an established part of our calendar and are usually
booked up far In advance. In the year ending 2024 we held two, May and September. both at
Blackadon Farn] on Dartmoor.
As usual for each retreatwe delivered three courses inphotography, creative writing and physical
exerase. Since starting this programme we have now delivered 8 weekend retreats benefiting
over 180 bereaved parents and a few siblings.
Some feedback from our retreats in 2023124
rhe safe spaceyou have created thatenabled us all to be so open ond vulnerable with
people wetre onlyjust met IS Q gift
Ihoven thadso 171uchfvn in oges
I wish I could eat Rosa sfood everyday
It was love￿ to have a realgood laugh together... (yetj it wos thefirst time I was able to
cry publicly... it was agame changerfor mygrief
The average cost for each retreat is approximately £14000. Given that we discount places quits
heavily as well as offering bursaries, receipts for both events came to £7163. meaning the
remainder must be made up from fijnding and donations. The Active Griefweekends continue to
be a significant area of our worK one that feeds an emphasls on proartive approach to grief, the
learning that ensues and which justifies the sizable expense
Following the May 23 retreat we developed Grief Fit- an online fitness programme lead by Joe
who delivered two 9 week programmes for 8/9 people drawn from the May and September
retreats. Not only have these been physical beneficial for those attendin& its helped maintain a
friendship group fornied whilst on the weekends, something we had hoped would happen and
solves a slight dilemma of how to cope with the emotional afterniath of a weekend of intense
activity.

TALKSAND PRESENTATIONS
We continue to promote our ideas in various public forums both online and in person.
Jane joined Sophie Pierce in conversation for an afternoon event ￿ritIng through Grief on All
Souls Day (Oct 2023) at St Thomas's church in Exeter.
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In November 2023 lane and Jimmy were invited to join lustin Welby, The Archbishop of
caDte￿ury for a conversation about the grief for their children. The event was hosted by
Unlversity of Exeter with a sellout audience.
Jane did a podcast about the death of an older child for the Grief Gang in March 2024. Also, in
this month Jane and Jimmy took part in a panel discussion held at St Mat￿S Church in Exeter on
the theme ofbereavement following child loss and organized by a number ofDevon NHS trusts.
And the interview Jane did in 2021 with the Good Grief Festival titled Then IAnguage Fails-
Grieving CreativelK was published in their video channel.
ri
ro
uk is now our main public-faang online presen￿, after ongoing
streamlining of other domains and websites. Tom Kihl continues to lead on managing digitsl.
induding newsletter updates. minor developrnent and housekeeping tssks, and the archiving of
the historic
o.uk website to a static hosting platforni.
15.926 new users came to read the website for the first time over the last 12 months, a 15% rise
on the previous year. W￿lts from mobile devices is now up to 48%. That is still less than many
other sites suggesting people land on TGGP website when they are focused in front of their
desktop computer as opposed to casually on the move, with search making up for 6186 of all
traffic. The most popular search tern]s for new vfisitors are "the good grief projecv and"grief
retreat uk" or various combinations of similar words. The hornepage is the top landing page,
followed by Active Grief Retreats and Our Films.
The UK still makes up the majority of site traffic, up this year to 62%, with the USA audience
slithtly down at 19%, but the overall trends acTOSS our main international audiences hold fairly
consistenL London and Cardiff are the most popular UK destinations for visitors. As before. the
prevalence of VPNS may well be rnaking geographical location analytics less accurate. The
biggest day for traffic was Tuesday 17th Ortober, which spiked a total of 641 new visitors in a
single day to the site.
Demographic data on age and gender is not currently available due to the new GA4 analytics
having changed the way some types of data is gathere￿ We can assume that it will largely be in
line with the numbers previously gathered.
Currently we manage to send quarterly newsletters (via Mailchimp) to approL 3,000 subscriber&

PRESS
We had a reduced press coverage during 2023/ 2024 - with the exception of our local BBC Who
covered our conversation with the Archbishop of Canterbury and our message for those grieving
at Christmas on both TV and radio stations. In April 2023 Following an hour long interview lane
was quoted in the Independent "One of the main problems that bereaved people fvce is that
everybody wants to make it better. And both os a therapist and os o bereaved person myself J ve
learnt thats not really helpfvl" in April 2023
Prima Magazine published two artides about our work in April and May 2023.
lL'
SOCIAL MEDIA
Our thanks go to Annabel Richmond for all her help in developing our strategies for social media
an increasingly important way of communicating our core message and linking with others
(charities and individuals) as part of a generdl conversation around death, dying and
bereavement We currently are active on Facebook and Instagram. The photo group on
Facebook continues to be a source of inspiration for all involved with a slight increase in
membership to 352. On FACEBOOK we now have over 6.5k followers - the figure for Instagram
is 4615. Both audiences are up approK 151yo on the previous year with roughly a 90110 % mix
between women and men. While the audience size has increased actual visits to our FB page has
increased by close b) 120% and to Instagram by 35%. The aim of our social media engagement
indudes raising awareness of our projec¢ encouraging ￿ndraisIng lor the charity and to bring
comfort to a like- minded peer-to-peer community. This is all achieved'organIcall￿ without
paid for advertising. A good two thirds of our audience is in the UK with the remainder coming
from the USA and Canada. We remain a small charity that reaches way beyond its size.
Annabel ceased working for us in Ortober and we engaged Louise Dillon of Arnladillo Soaal to
cany our social rnedia messaging through to the New Year, but it became apparent that the
model that works best for now is led by Jimmy and Jane.
NETWORKSAND OUR PLACE WITHIN THE BEREAVEMENT COMMUNITY
AND RELATIONSHIP TO OTHER CHARITIES
We continue to develop OUT relationships with other bereavement charities in the UK many of
whom have used the documentary A LOVE THAT NEVER DIES to engage in the national
conversation about death dying and bereavemenL We have regular and friendly contact with
Cruse. Child Bereavement UK and The Compassionate Friends, Hospi￿ UK Dying Matters and
Macmillan Cancer SupporL
Jane is on The House of Commons A]1 Party Parliamentary Group on Bereavement Support and
attends monthly meetings of the Childhood Bereavement Network and National Bereavement
Alliance.

FUNDRAISING
Following two (pandemic related) cancellations the second The Good Grief Kilimanjaro
Challenge eventually took place in October 2023 and included our founder limmy Edmonds and
his son Joe. OUT thanks go to the whole tearn led by Andrea Hartley, all of whom summitted
successfully and raised almost £50,000 to support our work
video
record
ideos
challenge
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viewed
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Anyone who has taken on a physica] challenge (organised or not) knows what it means to
double the task by fundraising for charity. especially when there are so many 'good causes, to
supporL As part of this fundraising efforL Joe organised an auction of promises in September
which was fun but quite stressful.
Agai￿ we thank The Jessica Mathers Trnst for their continued financial support to the tune of
E12,000 annually. We continue to receive small donations from our online presence principally
through PayPal.
PLANS FOR
Our plans for the nextyear are:
l. Active Grief - To continue developing our practice and philosophy around active and
creative grief. We have booked Blackadon Farn) for four more retreats during 2024
and 2025. Il% a rnajor development Dr Edith Steffen of Plymouth University has
started a qualitative research programme of the effectiveness of our week retreats.
The results should be ready in the autumn of 2024.
2. When Words are not Enough - we will continue to promote the book especially in
USA and Australia.
3. GRIEF-fit- we will continueto develop Grief FIL now in its second y&irwith 4 cohorts
of a maximuJn of 8 participants annually. It is now successfully expanded to recruit
bereaved parents and siblings beyond those that have attended our retrea
4. FundraisiDg- We continue to be supported financially by The jessio Mathers Trust
along with individual donation& We currently have no plans for any specific
fundraising initiatives in 2024 but will plan a major challenge for 2025.
S. Finance5 - following on from the two successful Kilimanjaro challenges our finances
are in good enough shape to support our work for the next year.

CIAL
OUT annual accounts have been prepared by Robyn Gifford-England of Westcotts
Exeter.
RU
URE
ERNAN
THE GOOD GRIEF PROJEcf is a CIO- Charltable lllcoryorated Organisation
whose only voting members are its Charity Trustees.
Governing Document- Our Constitution r3n be found here
Reference and administrative detai]s - UK registered Charity number.
1170244
Principal Office: 3 Rowes Farm Barns. Stoke Gabriel. Totnes TQ9 6RT
Our advAsers
Accountants.. Robyn Gifftird-Englan4 Westcotts, 26-28 Southernhay Eas¢ Exeter.
Devo￿ EXI INS
Solicitors: Anthony Collins Solicitors LLP, 134 Edmund Stree¢ Birniingham B3
2ES
Dlrectors and trustees The trustees and officers serving during the year and
slnce the year end were as follows:
Chair of trustees . Andy Freedman
Chief Executive Officer/Secretary: Jimmy Edmonds
Trustees: Jane Harris. limmy Edmonds, TO￿ Kihl, Sally BY￿ Kieron Mi]som. loe
Edrnonds. Rosa Ha￿lS Edmonds, Jo Bousfield, Sarah Tibbetts.
www.thegoodgriefproJecLco.uk