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IMPACT REPORT 2824125

## **Years ...** en rr.Sr ee . peer * ~ ee ee oy Joa "ee J - ; e “ ; De es ae - Ee ee . are. ines . 7 + : 7a **13+** rets ' 2 7) "ae **01.06.24 - 30.05.25** ay ee, oe i a, M, Tn pol ao **Impact Report 2024/25** 

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## **CONTENTS** 

DIGITAL / WEBSITE + SOCIAL NETWORKS 

INTRO 

## Overview of Creative 

Conscience + our mission 

Chairman’s + Founder’s statements. Key areas of work and focus. 

Numbers and channels through which we reach the world with our messages of hope. 

**Page 25-26** 

**Page 05-10** 

## PEOPLE 

The amazing individuals who make up this community-built organisation. 

## **Page 11-16** 

AWARDS + OUR WORK 

Facts + Figures about our global awards scheme, events, educational connections, talks, presentations, workshops, partnerships and other activities undertaken throughout the year. 

**Page 17-40** 

## IMPACT 

Events and projects we’ve worked on 

that have positively impacted the people we reach and connect with though our community and network 

**Page 41-52** 

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# **INTRODUCTION** 

We’re all about... 

## **...IMP** ACT 

Creative Conscience is a charity that empowers the next generation of creative thinkers and the design industry to apply their talents to socially valuable projects. 

Promoting sustainability, freedom, social justice, health and well-being. 

**We change the world for the better by:** 

- Empowering and supporting young creative people 

- Inspiring them to create purpose-driven, sociallyvaluable projects, both now and in the future 

- Training and supporting creative thinkers to use their talents to build a better world 

- Engaging with leading creative thinkers and organisations to realise the best of these projects 

- Delivering positive social benefit and change, through the projects we inspire and support 

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## **CHAIRMAN** 

## **Our mission at Creative Conscience is to harness the power of creativity to help build a better world—through empowerment, hope, and meaningful action.** 

We’re not just here to make the world look better—we’re here to help make it work better. Since 2012, the Creative Conscience team has been an unstoppable force for good, using creativity in all its forms to drive positive social, societal change, and global impact. 

Through our Change Maker events, education initiatives, mentoring programs, online courses, and community support, we equip and empower a global creative network to create a fairer, healthier, regenerative, and more sustainable future for all. 

## **A highlight of our year is The Creative Conscience Awards - now in its 13th year.** 

Once again, we’ve received hundreds of inspiring entries that demonstrate radical, progressive thinking across a wide range of issues, from mental health and equality to conscious consumption and the climate crisis. 

The Awards allow us to celebrate and amplify the voices of emerging creatives. We hope the Awards recognition fuels confidence and commitment to pursuing a conscious, purposeful creative journey. 

Our mission remains steadfast: to engage more educators, industry leaders, and commercial partners so we can grow our impact and support even more young people. It’s a tough time out there, and we know the future demands adaptability and resilience. This past year has been one of reflection, restoration, and reimagining as we evolve our services for a changing world. 

## **Collaboration is at the heart of everything we do.** 

It’s key to navigating tough times, reaching new audiences, engaging diverse communities, and creating real, lasting impact on the issues that matter now—and for generations to come. 

A huge thank you to our passionate team, our education partners, generous advisors and ambassadors, and our global network of creators and change makers. Your energy, creativity, and commitment bring our mission to life every day. 

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## **KEY AREAS** 

## **Our five key areas of support and inspiration:** 

01. Advancing the education of young people 

## **Themes** 

**CLIMATE CRISIS COMMUNITY** 

**CONSCIOUS CONSUMPTION ENVIRONMENT** 

**HEALTH HUMAN RIGHTS** 

## **EQUALITY** 

**EDUCATION & LEARNING** 

**IMPACT MENTAL HEALTH RACIAL JUSTICE SOCIAL JUSTICE WAR & CRISIS** 

02. Conservation, sustainability and the protection of the environment 

03. Equality, diversity and social inclusion 

04. Physical + mental health and wellbeing 

05. Promoting respect for human rights 

## **Disciplines** 

**ADVERTISING ANIMATION** 

**ARCHITECTURE & INTERIORS DIGITAL & TECH** " **EXPERIENCE FASHION & TEXTILES** 

## **FILM &** 

## **PHOTOGRAPHY** 

**GRAPHIC DESIGN ILLUSTRATION MOTION GRAPHICS** 

**PRODUCT & STRUCTURAL DESIGN SERVICE DESIGN** 

**TYPOGRAPHY** 

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## **PEOPLE** 

The people who make Creative Conscience work. Our passionate team, trustees and ambassadors. 

Change-makers who can spot a great idea. An idea that has the potential to go on and make real impact. 

We wouldn’t exist without this great community of individuals who make this organisation work year after year. 

Creative Conscience wouldn’t 

be what it is today without its team, all of whom share the passion of making positive change in the world through creative thinking. The names to the right summarise some key members of the team, but our real team is much bigger. 

Thank you to our community of passionate volunteers, judges and speakers who often give their spare time to help us empower and grow, whether that be helping us to run our social media platforms, assisting at our events or simply being an advocate of our cause. 

**Barlow** Director 

**Linda McDonagh & Jeffrey Tribe** Head of Partnerships 

**Eddy Altmann** Training + Web Tech 

**Aleksandra Wasacz** Events + Marketing Manager 

**David Hensley** Director 

**Chrissy Levett** Co-Founder + Creative Director 

**Libby Collar** Designer + Social Media Manager 

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## **TRUSTEES** 

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Trustee 

Award-winning Tech + Creative Consultant 

**Raoul Shah** Co Chair CEO of Exposure 

**Nicole Yershon** 

Trustee Founder NY Collective 

**Professor Lawrence Zeegen** 

**Tim Bourne** Co Chair CEO and Co-founder of The Casbah Group 

Trustee 

Independent Creative Education Consultant 

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## **JUDGES** 

SAVENA SURANA SEVRA DAVIS EMMA SØGAARD SHANA TUFAIL ISLAM ABOUSH MATT HOCKING CAROLYNE HILL ROBERT GELB NENE PARSOTAM JO GODDEN RICCARDO SAI BEN AKERS SIMONE GIAMPAOLO ARDA AWAIS TYLER J. EDWARDS DAN BURGESS KHUTINA GRIFFITHS CAROL ROSE CHRISOTFFER VEJLØ TARA HANRAHAN ELOISE SMITH-FOSTER MERLIN NATION CHARLES BARGUIRDJIAN ANDREA MALONEY 

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Nationalities of applicants include: 

> **FACTS + FIGURES MEXICO BRAZIL SAUDI ARABIA GERMANY ARGENTINA CHINA OVER PERU NORWAY APPLICANTS** entered the 2023/24 **700** awards **MOZAMBIQUE SWITZERLAND EGYPT 68 NATIONALITIES** took part **DENMARK SINGAPORE** 

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## **AWARDS** 

The Creative Conscience awards welcomes projects from students and graduates (of up to two years) from any creative discipline. The awards are the perfect opportunity for creatives to push their curiosity and create the change they want to see in the world. 

By entering, applicants will be directly supporting our work as a charity, helping to build a fairer, healthier, more sustainable and regenerative world. 

## **“** - Thank you so much for everything you do, and for genuinely caring about, and nurturing, young people’s education and development. 

**David Collins -** Course Leader, Leeds Art University 

## **I’ve been reflecting on that project and how much I genuinely enjoyed working on it. It made me realise how passionate I am about creating meaningful campaigns, especially for charities.”** 

**Millie Inwood** - Creative Conscious Gold Award Winner, Nottingham Trent University. 

It’s really cool for people working on ideas like this to feel there is a place for them. In our world, it is so hard to make money doing the right thing. Encouraging those who set out with that intent is really important. 

## **You helped me keep pushing and I am sure you continue to help others.”** 

**Daniel Baldwin -** Film Maker, CC Judge 

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## **AWARDS NIGHT** 

We were thrilled to host a celebration 

By joining us, attendees supported and shared in our vision of a fairer, healthier, more sustainable, and regenerative world—powered by creativity and community. 

of the hundreds of people and projects submitted for the Creative Conscience Awards 2024. 

The event brought together inspirational speakers, past award winners, and creative change-makers from across the industry. It was an evening full of purpose, connection, and creative energy. 

We welcomed award winners, their friends, families, tutors, industry peers, and partners to honour the incredible work and achievements submitted this year. 

Our line-up of speakers included environmental activist and icon Sir Jonathon Porritt, our Charity CoChair Raoul Shah, our dynamic MC and long-time supporter Mark Shayler, the brilliant Carol Rose, and Creatives for Climate Founder, Lucy von Sturmer. 

As a charity, Creative Conscience directed 100% of the funds raised from this event straight back into our mission: providing education, training, and support for socially valuable projects. Through this work, we continued to promote sustainability, freedom, wellbeing, and positive social impact across creative industries and beyond. 

Together, we recognised and celebrated the next generation of creative thinkers—those brave enough to take positive action and pave the way toward a more conscious, impactful future. Their ideas, projects and passion exemplified what it means to use creativity as a force for good. 

**Over…** ...participants took part: the next generation of creative thinkers taking action from more than 68 nationalities **850** 

We continue to push and support these projects, to help realise ideas so they have a positive, social impact on the world. 

## **2024** 

Watch the live event recording **HERE** . 

As a charity, Creative Conscience directed 100% of the funds raised from this event straight back into our mission: providing education, training, and support for socially valuable projects. Through this work, we continued to promote sustainability, freedom, wellbeing, and positive social impact across creative industries and beyond. 

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**TOPICS INCLUDED:** 

, * @. . . « “se **EQUALITY + LIVE DIVERSITY EVENTS MENTAL HEALTH CLIMATE CRISIS** Throughout 2024-25 we attended, spoke at and **24 SOCIAL JUSTICE** hosted, various events as an advocate for positive social The Psychology of Climate and environmental change. At Inaction - on line with these events, we engaged, **AI FOR GOOD** Creatives for Climate. empowered, inspired and trained audiences, institutions, industry creatives, students and graduates on the power of BBC Radio Nottingham - Creative **+ DEMOCRACY** Change Makers 12.06.23 creative thinking for people and planet, instigating positive behaviour change. Creative Change Makers Creative Change Makers 2023 2024 London LinkedIn HQ in This last year has seen even Nottingham - 15/16.06.2023 partnership with Alliance more engagement and events, of Independent Agencies - talks and conversations on 21.02.2024 how to embed these principles Creativity for the Health of into institutions across the People and Planet interview UAL country and around the world. 19.06.23 Creative Change Makers 2024 We continued to deliver Nottingham - 21.02.2024 our Design and Creative New Designers 2023 - 2 weeks Impact talks and workshops 05/12.7.23 to build positive social and CHEAD Women in Leadership - environmental change and 21.03.2024. awareness. UK Creative Festival - talks and Link to CHEAD 2023 talk **HERE** workshops 12/13.07.23 **Including: 25** 

‘How to fix Parliment’ Royal Society of Arts (RSA) London - 25.10.23 

‘Making a Difference’ Royal Society of Arts (RSA) London with Amlitude - May 2023 

Collective Imagination Session - on line 15.11.23 

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## **SOCIAL MEDIA** 

ccchangemakers 

Creative Conscience 

ccchangemakers 

Creative Conscience Creative Conscience 

Our social media following increased, we shared empowering work, stories + reels. 

## **INSTAGRAM:** 

7,293 **LINKEDIN:** 

Increased online community on LinkedIn, Facebook, YouTube, Instagram, TikTok + The Dots. 5,246 

## **BLOGS** 

- Interviews with winners 

- Interviews with judges and industry experts 

- Guest articles from our sponsors, and other advocates for the cause 

We also published many news stories to inspire our community to support action for positive change. These included: 

- Posts supporting social entrepreneurs & start-up projects with shared values 

# **FACEBOOK: YOUTUBE:** 385 2,300 **THE DOTS:** 1 8, 024 

As a charity, we have collectively made the decision to remove ourselves from X (formerly known as Twitter), as the platform’s direction and values no longer align with our own. 

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# ... we’re all about **IMP** ACT 

Beyond the awards, Creative Conscience helps to support, and bring to life some of the brightest and most imaginative projects from our community. 

By providing the tools, contacts and advice, we empower creative thinkers to build better, helping to create real, tangible impact in the world. 

We create events, workshops and programmes focusing on behaviour change to influence society and, consequently, the future of our planet. These empowering events and workshops train groups and individuals to build impact in their world and the world around us. 

**HERE** See our ‘Call to Action’ film 

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## **CREATIVE CHANGE MAKERS** 

It was a fantastic experience with – **so many inspiring speakers learned** a lot about I definitely **creativity** and how we can **leverage it to our advantage.”** 

**Odelia Leon -** Account Executive 

**“** There was **tremendous value** in **social and environmental** your **impact** talks. Thank you.” 

**George Smith -** Ingeneus fashion brand start up 

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## **CREATIVE CHANGE MAKERS CREATIVE CHANGE MAKERS LONDON** 

Creativity for Social + Environmental impact. Empowering and transformational, designed to build a fairer, healthier, more sustainable + regenerative world, through the power of creative thinking - city by city + community by community. 

Creative Conscience hosted yet another powerful Creative Change Makers event, this time, hosted at Confetti, London. A day with over 20 speakers and panellists, with TED style talks, connections, commitment to actions and great conversations. An event focused on 

Watch an event summary HERE and read the blog post HERE 

## **04.03 .2025** 

**It was just so inspirational... you shared the imporance of building relationships”** 

**Leleese Francis-Lewis** – Ravensbourne University Graduate 

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On March 4th, 2025, Creative Change Makers, in partnership with Confetti Media Group - part of NTU and SheSays London, brought together an inspiring community of creatives, educators, and industry professionals for a powerful day of talks, presentations, and discussions. Held at Confetti London, this groundbreaking event focused on leveraging creative thinking to drive positive social and environmental change. 

The event kicked off with an electrifying morning session hosted by Creative Conscience. As doors opened at 9:30 AM, attendees eagerly gathered, networking over coffee before settling in for a series of TEDstyle talks and presentations. By 11 AM sharp, the stage was set for an exhilarating lineup of speakers from various creative disciplines, including content creation, digital marketing, graphics, and music. 

MC Eddy Altmann set the tone with his dynamic energy, followed by an outstanding presentation from HAM the Illustrator— Creative Director, Illustrator, and Music Producer, as well as Co-Founder of Munkination. Iris Garavito, Head of Exposure Earth at Exposure London, inspired the audience with her insights on creativity and regeneration, while Robin Chowdhury, COO of Dupe VFX, shared his vision for the future of visual effects and storytelling. Chrissy Levett, representing Creative Conscience, reinforced the power of creativity in shaping a fairer, more sustainable world. Creative Change Makers 2025 proved to be a resounding success, leaving attendees inspired, informed, and equipped with actionable insights to drive change in their respective fields. The event reinforced the power of creative collaboration in shaping a healthier, more sustainable, and regenerative world. With an impressive lineup of speakers and a community eager to make a difference, the event set a new benchmark for impactful creative gatherings. 

I’ve never attended a Poteet ieee 2g en r SoonAERfans TLE“WekLEO REBehe‘es atinaesect[a] aeamet[eS][el] Baas Hi[Bile] ty Smet[Beg] Sse nste **it** ae conference like this before, BE 1 2 rn Oe er re d yee : rad a) eee ® - ee te. aay **was joyful!”** BtSeOF Pie a2aeih —_ ; Sea Bete 

RPT, **Penney Poyzer** Pe hs – Chair of Nottingham Good Partnership 

Special thanks to all our crew, friends and supporters who bought tickets and made a collective commitment to positive change, individually and within their organisations. 

Watch the recording HERE 

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...what we have to grapple with now, and **Creative Conscience has been really good at** this, is the **reality of how we sustain our energy, our love, our compassion** through times which are really difficult” 

New Designers website HERE 

**Sally Bent** – Event Director Immediate 

and outcomes HERE 

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## **IMPACT CREATIVE IMPACT PROGRAMME** 

## The programme gave me **the most warm, positive, expert guidance and support,** I didn’t realise I had been looking for.” 

The Creative Impact Programme **enabled me to pinpoint my true passion** To dare to dream and make it **and purpose and to regain my confidence.** happen” 

**Sarah Cromwell** - Head of Art TK Max 

This time, using pre-recorded content hosted on Thinkific, an educational platform that sat alongside live bi-weekly coaching calls. All candidates worked with accountability partners. Course details and testimonials can be seen HERE. 

We designed, built + delivered two 3-month programmes. 

=== two 3-month programmes. ®» 24 participants from around the world took part in the programme ma (Casey Som 4 during 2023-24, with some great results. The programme also involved live sessions with guest industry speakers. 

## It has been a genuinely **transformative experience** . With the support of the mentors and the wider community, I felt **encouraged** , **challenged** , and held **accountable** in all the right ways. 

I can’t recommend Creative Conscience enough. I’m incredibly grateful to the team for their support and excited to see where this new path takes me.” **Will Kinchin** - Designer & Entrepreneur 

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## **LONDON DESIGN FESTIVAL** 

Trixi Marx, founder of Sugar Studio and a biophilic designer, presented Growable Graphics — a striking exploration of living typography that combined biophilic design with modern visual communication. Her work demonstrated a powerful synergy between nature and design, pushing the boundaries of what sustainable creative practice can look like. Visitors had the opportunity to meet Trixi in person and experience her unique approach, including The Green Gallery, a vibrant space featuring plantbased artwork and souvenirs by local artists — a true celebration of ecoconscious design. 

In 2024, we were proud to promote, support and partner with three incredible emerging designers — all graduates of our Creative Impact Programme. Two of them were also recipients of Creative Conscience Awards in 2023: Trixi Marx, Gigi Cooke, and Libby Collar. 

As part of the London Design Festival 2024, these talented creatives showcased projects that championed sustainability, innovation and collaboration. 

## **WATCH SUGAR STUDIO REEL HERE** 

Gigi Cooke, a product designer and founder of Under One Roof Collective, curated an immersive interior installation at Shoreditch’s Perseverance Works. This platform spotlighted earlycareer UK designers, placing emphasis on collaboration, empowerment and ethical commerce. The collective’s dynamic showcase provided a bold vision for the future of design, and the launch event held from 18th–20th September was a festival highlight. 

Supporting the collective’s cohesive presence was graphic designer Libby Collar, who developed the brand identity for Under One Roof Collective. Her contribution brought the project’s values and visual language together seamlessly, embodying the collaborative ethos fostered through the Creative Impact Programme. 

London Design Festival 2024 proved to be a standout event in the creative calendar, and we were thrilled to see our alumni leading with purpose and innovation on such a prestigious stage. 

## **WATCH UNDER ONE ROOF REEL HERE** 

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# **When it comes to something as important as the need to vote, powerful campaigns that really catch the eye and the mind can really make a difference”** 

**ALASTAIR CAMPBELL** – The Rest is Politics Creative Conscience #WHYVOTE? Judge 

Watch Alastair Campbell’s interview with us **HERE** 

fewoe . a 

**#WHYVOTE FREE COMPETITION + CAMPAIGN LAUNCH 23/24** 

In August 2023 we partnered with the Politics Project (TTP) and The Democracy Classroom to launch a new and powerful initiative ‘WHYVOTE?’ a campaign to engage and empower young people across the UK and beyond to register to vote and have their voices heard. 

We first designed and launched a social media campaign, employing Libby Collar, a CC award winner from the 2023 awards, who had created a project focused on democracy + politics. The project enrolled young creatives from across the UK and around the world in a free design competition that would be developed and used across the UK as a real campaign ahead of the UK general election. 

Read the launch story HERE 

The competition opened in October 2023, in the run up to the UK general election (July 2024), with two age categories: one for 16-18 year olds and one for 18+. Judging took place in January 2024 and we are thrilled to announce that Alastair Campbell was one of our judges, along with other highprofile experts from the world of politics, design + education. 

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## **IMPACT** 

## **#WHY VOTE CAMPAIGN** 

The aim of #WHYVOTE is to encourage political participation and educate young people on the importance of their vote. And what better way to do this than through creativity and reaching out to our own creative community? 

themselves and their peers on democracy and its importance, meanwhile, having the 

opportunity to get creative and design with a purpose. Campaigns which are youth-led are much more attractive and engaging to young people. A successful voter engagement campaign could play a huge role in encouraging young people to vote. We are delighted to work with so many educational institutions across the country to get these voices amplified. 

## See the brief **HERE** 

We were keen to be involved as we know that the UK is far behind most European countries when it comes to getting the youth vote. In the 2019 General Election, less than half of young people aged 18 to 24 voted. This compares to 75% of 65+ year olds. Meanwhile, trust in politics is at an all time low. When surveyed, 49% of the UK population said they did not trust the government (ONS 2022). 

## **The more young people are confronted with messaging which underlines the power in their hands, the better.”** 

**Alastair Campbell** - Author + Political Commentator 

## Politics: A Challenging Arena 

Bill Clinton’s former political strategist, Paul Begala, once said that “politics is show-business for ugly people.” 

The unprecedented scale of threat of murder, violent attack, personal abuse that Diane Abbott MP receives on a daily basis is powerfully illustrative of a deeply threating ‘political’ culture that singles out and attacks Black leaders, across the political spectrum. British politics needs urgent and radical reform. 

## See the results **HERE** 

Many young people have never been told that their voice matters. This competition aims to amplify their voice. Young people will get involved in the political process by educating 

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# Pd **ETHICAL MARKETING** 

In a world saturated with advertising, ethical marketing became more crucial than ever in 2024. Independent advertising agencies played a vital role in shaping this evolving landscape. Unlike larger corporations often constrained by stakeholder demands, these agencies had the freedom to prioritise authenticity, creativity, and social responsibility over profit. 

Over the past year, the value of independent agencies in today’s creative ecosystem became increasingly evident. Their ability to develop campaigns that championed inclusivity, sustainability and meaningful social impact deserved recognition and celebration. 

In 2024, we proudly partnered with the Alliance of Independent Agencies to present the Best Purpose Driven Campaign Award at the Independent Agency Awards, held during MAD// Fest. This event honoured the outstanding contributions of independent agencies across the UK. By spotlighting purpose-led campaigns, we aimed to raise industry standards and encourage more agencies and brands to embrace ethical, values-driven communication. 

A standout moment was celebrating Distillery for their campaign ‘Queer Joy’ created for the Albert Kennedy Trust (AKT). This project demonstrated the 

transformative power of creative, purpose-led advertising. It tackled critical issues of representation and mental health among queer youth, offering visibility and hope through a poignant content series. 

As Chrissy Levett, Creative Conscience co-founder and creative director, remarked: 

“On a really small budget, it had the scope for societal change. Mental health and societal inclusion pose a very real danger to queer teens. With a lack of elder representation on social media, when you’re young and queer, it’s hard to see what the future holds.” 

The campaign addressed this gap by featuring underrepresented queer elders sharing life advice and messages of resilient joy through YouTube Shorts. Using donated YouTube ad credits and AI-powered media targeting, these powerful messages reached the right audiences with impressive impact. 

Recognising independent agencies through initiatives like the Independent Agency Awards not only celebrated their work, but also set a new benchmark for ethical, impactful communication. These achievements served as a reminder that creative work with purpose can—and should—lead the way in driving positive change across the industry. 

## **READ THE BLOG HERE** 

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## **IMPACT** 

## **AOP AWARDS** 

**JUDGING PURPOSE-LED CREATIVITY AT THE AOP AWARDS** 

As part of our commitment to championing socially and environmentally conscious creativity, Creative Conscience was invited to judge the 39th Association of Photographers (AOP) Awards—an event often described as the “Oscars” of photography. 

One of the standout projects recognised was Samuel Hicks’ Silver Award-winning series, which explored the theme of rewilding in urban spaces. Through evocative imagery captured in forgotten corners of East London, Samuel imagined a world where individuals reclaim and green their surroundings, blending city life with wild nature. His work was a powerful visual commentary on environmental stewardship and the human connection to nature— even in the heart of concrete landscapes. 

Samuel’s series also demonstrated thoughtful sustainability in practice: real flowers used on set were later gifted to the crew, underscoring his ethical approach to creative production. 

As a judge, Creative Conscience was proud to support and spotlight work like Samuel’s— creative storytelling that not only captures attention but inspires action. His work was further honoured with a Spotlight Award and inclusion in Archive Magazine’s ‘Best 200 Photographers.’ 

Through our involvement with the AOP Awards, we continued to amplify the role of creative professionals in shaping a more sustainable, compassionate world. 

Among the standout work was Being part of the judging panel Ian Kirby’s Environment Goldallowed us to spotlight purposewinning series for The Cycle—a led creativity on a national charity transforming lives stage, reinforcing our belief in through sustainable sanitation the power of visual storytelling and menstrual health education to drive meaningful change. in India. 

The project powerfully **FIND OUT MORE HERE & HERE** highlighted the impact of community-led WASH solutions and the resilience of those affected by environmental and social hardship. It exemplified the role of photography in inspiring change and elevating underrepresented voices—values we at Creative Conscience champion in all we do. 

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**IMPACT** 

## **FESTIVAL OF HAPPINESS** 

## **FESTIVAL OF HAPPINESS 2024: PUTTING PEOPLE FIRST FOR HIGH PERFORMANCE** 

Throughout the day, attendees moved between interactive breakout and workshop rooms, a live podcast studio capturing real-time reflections, and a spacious networking area where meaningful conversations flowed as easily as the coffee. 

Last summer, over 250 agency leaders gathered at Google’s stunning King’s Cross conference facility for the Festival of Happiness 2024 — a day dedicated to exploring the powerful link between employee wellbeing and agency success. 

By the end of the event, agency leaders left not just with notes and business cards, but with a renewed sense of purpose: to create environments where people flourish — and performance follows. 

We were proud to partner with the Alliance of Independent Agencies to bring this event to life, united by a shared belief: to build high-performing agencies, leaders must invest in the happiness and wellbeing of their people. 

The agenda was packed with energy, insight, and inspiration. One highlight was our talk on “Why Embedding Creative Purpose into a Business Adds Happiness, Value, and Ultimately Higher Success Rates” — a conversation that resonated deeply with leaders looking to align purpose with performance. 

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## **IMPACT GREEN TECH FESTIVAL** 

**CELEBRATING INNOVATION AND SUSTAINABLE FUTURES** 

Creative Conscience had the pleasure of attending the Green Tech Festival (GTF) Connect in London—an energising event that brought together innovators, changemakers, and industry leaders united in their commitment to building a sustainable future. With over 700 attendees and more than 40 speakers, the festival became a vibrant hub of meaningful dialogue, collaboration, and cutting-edge ideas aimed at addressing some of today’s most pressing environmental challenges. 

One of the standout moments of the event was the chance to engage with influential figures such as Dale Vince, Tony Burdon of Make My Money Matter, and Elissa Brunato—a past Creative Conscience Award winner. Elissa shared her remarkable journey, having raised £1.2 million for her pioneering venture Radiant Matter, which aims to transform the materials industry by offering sustainable alternatives to harmful substances used across fashion and manufacturing sectors. Her work stood as a testament to the power of creativity in driving real-world impact. 

During the event, Radiant Matter won the London leg of the GreenTech Start-up Slam, further affirming Elissa’s bold vision. Reflecting on her Creative Conscience journey, she said: 

“Winning a Creative Conscience Award felt amazing. When you’re doing something that’s never been done before, getting validation is vital. It meant everything—it helped me take the next step forward, to keep going. It told the wider world that what I was doing was valuable and important. It meant a lot.” 

Another key highlight of the festival was the Green Awards ceremony, which honoured individuals and organisations leading the way in sustainability. As part of the wider Creative Conscience community, it was incredibly rewarding to witness so many changemakers being recognised for their contributions to a greener world. 

Held on the 4th and 5th of September, the Green Conference delivered a rich programme of talks, panels, and showcases featuring new technologies and imaginative solutions. Topics ranged from sustainable fashion and the circular economy to green finance and renewable energy, all contributing to a shared vision for a low-impact, regenerative future. 

Our time at the Green Tech Festival reaffirmed what we believe at Creative Conscience: that creativity is one of the most powerful forces for change. Being part of this inspiring community of thought leaders and innovators strengthened our commitment to empowering creatives to harness their talents for social and environmental good. 

We are immensely grateful to the organisers, speakers and participants of GTF 2024 for creating such a thoughtprovoking and hopeful space. As we look to the future, we remain inspired to continue pushing boundaries, nurturing new ideas, and championing creative solutions for a sustainable and just world. 

## **READ THE BLOG HERE** 

**Impact Report 2024/25** 

**52.** 

**Impact Report 2024/25** 

**51.** 



## **LEAD SPONSORS & PARTNERS** 

Designed by Creative Conscience & L&Co 

**53.** 

**54.** 

**Impact Report 2024/25** 

**Impact Report 2024/25** 



||**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|**No (if any)**<br>**Charity Name**<br>**Receipts andpayments accounts**<br>Period start date<br>Period end date<br>**To**<br>**For the period**<br>**from**<br>**CC16a**<br>**Creative Conscience**<br>01.06.2024<br>31.05.2025<br>~~rs ee ee ee-~~|
|---|---|---|---|---|---|---|---|---|---|---|---|
|**Section A Receipts and payments**||||||||||||
||**Unrestricted**<br>**funds**||**Restricted funds**||**Endowment**<br>**funds**|||**Total funds**|**Total funds**||**Last year**|
||**to the nearest      £**||**to the nearest £**||**to the nearest £**|||**to the nearest £**|||**to the nearest £**|
|**A1 Receipts**||||||||||||
|Charitable activities: Award Entrance Fees|**18,300**||**-**||**-**|||**18**|**18,300**||**3,117**|
|Charitable activities: Lectures and<br>Workshops|**250**||**-**||**-**|||**250**|**250**||**10,768**|
|Charitable activities: Events Income|**5,712**||**-**||**-**|||**5**|**5,712**||**11,680**|
|Charitable activities: Other Services|**6**||**-**||**-**|||**6**|**6**||**23,154**|
|Donations, legacies and grants: Individual<br>donations|**-**||**-**||**-**|||**-**|**-**||**6,510**|
|Donations, legacies and grants: Other|**-**||**-**||**-**|||**-**|**-**||**446**|
|donations||||||||||||
|Other Income|**-**||**-**||**-**|||**-**|**-**||**180**|
||**-**||**-**||**-**|||**-**|**-**||**-**|
|**_Sub total_**_(Gross income for AR)_|_(Gross income for AR)_**24,268**||**-**||**-**|||**24,268**|**24,268**||**55,855**|
|**A2 Asset and investment sales,**<br>**(see table).**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**_Sub total_                           -**<br>**-**<br>**-**<br>**-**<br>**-**<br>**_Total receipts_**<br>**24,268**<br>**-**<br>**-**<br>**24,268**<br>**55,855**<br>~~——————~~||||||||||||
|**A3 Payments**||||||||||||
|Accountant|**2,280**||**-**||**-**|||**2**|**2,280**||**-**|
|Advertising/Promotional|**-**||**-**||**-**|||**-**|**-**||**1,244**|
|Art materials|**-**||**-**||**-**|||**-**|**-**||**243**|
|Bank charges|**-**||**-**||**-**|||**-**|**-**||**38**|
|Coachingand Training|**-**||**-**||**-**|||**-**|**-**||**179**|
|Computer Costs|**3,579**||**-**||**-**|||**3**|**3,579**||**4,302**|
|Cost of Labour|**25,011**||**-**||**-**|||**25**|**25,011**||**30,312**|
|Lectures,talks & events|**732**||**-**||**-**|||**732**|**732**||**65**|
|Office/General Administrative Expenditures|**7**||**-**||**-**|||**7**|**7**||**75**|
|Other Expenditure|||**-**||**-**|||**-**|**-**||**434**|
|Other Miscellaneous Service Cost|**31**||**-**||**-**|||**31**|**31**||**-**|
|Other Professional Services|**199**|||||||**199**|**199**||**3,480**|
|Printing,Postage and Stationery|**31**||**-**||**-**|||**31**|**31**||**302**|
|Raisingfunds|**5,000**||**-**||**-**|||**5**|**5,000**||**-**|
|Reg123|**937**|||||||**937**|**937**||**-**|
|Subsistance|**337**||**-**||**-**|||**337**|**337**||**953**|
|Travel and Accommodation|**781**||**-**||**-**|||**781**|**781**||**2,190**|
|Website costs|**794**||**-**||**-**|||**794**|**794**||**1,074**|
|Written Off|**-**||**-**||**-**|||**-**|**-**||**8,825**|
|Zoom Payments|**173**||**-**||**-**|||**173**|**173**||**-**|
|**_Sub total_ **|**39,892**||**-**||**-**|||**39,892**|**39,892**||**53,716**|
|**A4 Asset and investment**<br>**purchases, (see table)**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**_Sub total_                            -**<br>**-**<br>**-**<br>**-**<br>**-**<br>**_Total payments_**<br>**39,892**<br>**-**<br>**-**<br>**39,892**<br>**53,716**<br>**_Net of receipts/(payments)_**<br>**-                15,624**<br>**-**<br>**-**<br>**-                15,624**<br>**2,139**<br>**A5 Transfers between funds**<br>**-**<br>**-                            -**<br>**-**<br>**-**<br>**A6 Cash funds last year end**<br>**35,740**<br>**-                            -**<br>**35,740**<br>**-**<br>**_Cash funds this year end_**<br>**20,116**<br>**-**<br>**-                    20,116**<br>**2,139**<br>~~—————~~<br>~~————~~||||||||||||



CCXX R1 accounts (SS) 

17/03/2026 

1 



## **Section B Statement of assets and liabilities at the end of the period** 

|**Categories**<br>Signed by one or two trustees on<br>behalf of all the trustees<br>**B5 Liabilities**<br>**B3 Investment assets**<br>**B2 Other monetary assets**<br>**B4 Assets retained for the**<br>**charity’s own use**<br>**B1 Cash funds**|**Details**<br>**Details**<br>**_Total cash funds_**<br>(agree balances with receipts and payments account(s))<br>Metro Bank<br>**Details**<br>**Details**<br>**Details**<br>Signature|**Unrestricted**<br>**funds**<br>**Restricted funds**<br>**to nearest £**<br>**to nearest £**<br>**20,116**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**20,116**<br>**-**<br>ok<br>OK<br>**Unrestricted**<br>**funds**<br>**Restricted funds**<br>**to nearest £**<br>**to nearest £**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**Fund to which asset**<br>**belongs**<br>**Cost (optional)**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**Fund to which asset**<br>**belongs**<br>**Cost (optional)**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>**Fund to which**<br>**liability relates**<br>**Amount due**<br>**(optional)**<br>**-**<br>**-**<br>**-**<br>**-**<br>**-**<br>Print Name|**Endowment**<br>**funds**<br>**to nearest £**|
|---|---|---|---|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||OK|
||||**Endowment**<br>**funds**<br>**to nearest £**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**Current value**<br>**(optional)**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**Current value**<br>**(optional)**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**-**|
||||**When due**<br>**(optional)**|
|||||
|||||
|||||
|||||
|||||
|||||
||||Date of approval|
|||||
|||||



CCXX R2 accounts (SS) 

17/03/2026 

2