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2024-06-30-accounts

REGISTERED COMPANY NUMBER: 09568658 (England and Wales) REGISTERED CHARITY NUMBER: 1164761

Report of the Trustees and Unaudited Financial Statements for the Year Ended 30 June 2024

for

IPSOS Foundation

SKS Audit LLP 3 Sheen Road Richmond Upon Thames TW9 1AD

IPSOS Foundation

Contents of the Financial Statements for the Year Ended 30 June 2024

Page
Reference and Administrative Details 1
Report of the Trustees 2 to 3
Independent Examiner's Report 4
Statement of Financial Activities 5
Balance Sheet 6 to 7
Notes to the Financial Statements 8 to 13
Detailed Statement of Financial Activities 14

IPSOS Foundation

Reference and Administrative Details Reference and Administrative Details
for the Year Ended 30 June 2024
TRUSTEES Mrs G Aitchison
Mr B Gosschalk
Mrs S Walker
Mr G Moore
COMPANY SECRETARY Mr R Van Hullen
REGISTERED OFFICE 3 Thomas More Square
London
E1W 1YW
REGISTERED COMPANY 09568658 (England and Wales)
NUMBER
REGISTERED CHARITY 1164761
NUMBER
INDEPENDENT EXAMINER SKS Audit LLP
3 Sheen Road
Richmond Upon Thames
TW9 1AD
BANKERS BARCLAYS
1 Churchill palace
London
E145HP
INDEPENDENT EXAMINER Caroline Brazier ACA DCHA

Page 1

IPSOS Foundation

Report of the Trustees for the Year Ended 30 June 2024

The Trustees present their report and financial statements for the year ended 30 June 2024. The Foundation was incorporated on 30 April 2015 and was registered as a charity on 8 December 2015. The charity and company numbers can be found on the legal and administrative page, along with the principal address of the Foundation.

The financial statements have been prepared in accordance with the accounting policies set out in note 1 to the financial statements and comply with the Charity's governing document, the Companies Act 2006 and Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019).

OBJECTIVES AND ACTIVITIES

The purpose of the Ipsos Foundation is to help disadvantaged children and youth with education, anywhere that Ipsos operates (currently Ipsos operates in 90 countries). To do this, applications are made to the Ipsos Foundation by charities working together with an Ipsos employee to ensure accuracy in both completing and complying with the Ipsos Foundation Application Guide (IFAG).

The Trustee board meet periodically during the year, depending on the number of applications received. All applications are considered and, depending upon the merits of the application, decisions are made to either approve /reject or request more information at each meeting.

A summary of the performance of applications this year is:

Sixteen approved

Five rejected

£277,963 has been awarded to the successful charities and a further £145,555 has been committed by Ipsos and approved by the Trustees in the period. The charities have benefitted many different disadvantaged children in various countries in Asia, Africa, Europe and South America. In each case where a charity receives an award, the relevant Ipsos employee, who submitted the application, will monitor and review the use of the money and report back to the trustees on the progress and benefit that have been provided. This will occur within twelve months of the award.

The Trustees have paid due regard to guidance issued by the Charity Commission in deciding what activities the Charity should undertake.

FINANCIAL REVIEW

Financial position

The Charity does not have any formal reserves policy as funds will be provided by Ipsos as and when required.

As at 30 June 2024, the charitable company had negative reserves of £1,610. The financial statements have been prepared on a going concern basis due to the ongoing financial support from Ipsos MORI UK Ltd.

The Trustees have assessed the major risks to which the Charity is exposed and are satisfied that systems are in place to mitigate exposure to the major risks. The main risk to the charity is ensuring that money donated is spent in accordance with the application. This is mitigated by receiving regular reports stating on what the donation has been spent.

Page 2

IPSOS Foundation

Report of the Trustees

for the Year Ended 30 June 2024

FINANCIAL REVIEW Plans for the future

The Trustee board is committed to the vision of helping disadvantaged children and youth with education. The desire of the trustees is to see wider geographical application, more charities and children benefitting and to create more opportunities for Ipsos employee engagement and volunteering.

The Trustees are still considering allowing employees to help fund the work of the Ipsos Foundation and are actively engaged in plans to increase the communication of the work of the Ipsos Foundation both internally within Ipsos and externally. As part of this communication, we are now widely reporting, within Ipsos, on the charities we have supported and the benefits it has brought.

STRUCTURE, GOVERNANCE AND MANAGEMENT

The Ipsos Foundation is a registered charity number 1164761. The Ipsos Foundation was, and is, established by funding from Ipsos Mori UK Limited, a subsidiary of Ipsos SA which is a publicly quoted French based Market Research group of companies. The Ipsos Foundation does not actively fundraise. At the, roughly, quarterly meetings trustees agree the areas of activity they wish to support.

All Trustees give of their time freely and no trustee remuneration is paid.

The following trustees, who are also the directors for the purpose of the company law, have held office during the year and up to the date of signing of this report, unless stated otherwise:

Mr B Gosschalk Mrs G Aitchison Mrs S Walker Mr G Moore

There are no formal methods of recruitment and appointment of Trustees, however, the number of trustees employed by the Ipsos group of companies is not supposed to constitute a majority of the trustees.

The Trustees have paid due regard to guidance issued by the Charity Commission in deciding what activities the Charity should undertake. New trustees are encouraged to review this as part of the induction process.

Approved by order of the board of trustees on 6 March 2025 and signed on its behalf by:

Mr G Moore - Trustee

Page 3

Independent Examiner's Report to the Trustees of IPSOS Foundation

Independent examiner's report to the trustees of IPSOS Foundation ('the Company')

I report to the charity trustees on my examination of the accounts of the Company for the year ended 30 June 2024.

Responsibilities and basis of report

As the charity's trustees of the Company (and also its directors for the purposes of company law) you are responsible for the preparation of the accounts in accordance with the requirements of the Companies Act 2006 ('the 2006 Act').

Having satisfied myself that the accounts of the Company are not required to be audited under Part 16 of the 2006 Act and are eligible for independent examination, I report in respect of my examination of your charity's accounts as carried out under Section 145 of the Charities Act 2011 ('the 2011 Act'). In carrying out my examination I have followed the Directions given by the Charity Commission under Section 145(5) (b) of the 2011 Act.

Independent examiner's statement

Since your charity's gross income exceeded £250,000 your examiner must be a member of a listed body. I can confirm that I am qualified to undertake the examination because I am a member of the Institute of Chartered Accountants in England and Wales, which is one of the listed bodies.

I have completed my examination. I confirm that no matters have come to my attention in connection with the examination giving me cause to believe:

  1. accounting records were not kept in respect of the Company as required by Section 386 of the 2006 Act; or

  2. the accounts do not accord with those records; or

  3. the accounts do not comply with the accounting requirements of Section 396 of the 2006 Act other than any requirement that the accounts give a true and fair view which is not a matter considered as part of an independent examination; or

  4. the accounts have not been prepared in accordance with the methods and principles of the Statement of Recommended Practice for accounting and reporting by charities (applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)).

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.

Caroline Brazier ACA DCHA

SKS Audit LLP 3 Sheen Road Richmond Upon Thames TW9 1AD

Date: 6 March 2025

Page 4

IPSOS Foundation

Statement of Financial Activities (Incorporating an Income and Expenditure Account) for the Year Ended 30 June 2024

2024
Unrestricted
fund
Notes
£
INCOME AND ENDOWMENTS FROM
Donations and legacies
3
345,478
EXPENDITURE ON
Charitable activities
4
Charitable Activity
383,314
Support Activity
2,817
Total
386,131
NET INCOME
(40,653)
RECONCILIATION OF FUNDS
Total funds brought forward
39,043
TOTAL FUNDS CARRIED FORWARD
(1,610)
2023
Total
funds
£
258,895
214,359
2,463
216,822
42,073
(3,030)
39,043

CONTINUING OPERATIONS

All income and expenditure derive from continuing activities and relate to unrestricted funds.

The notes form part of these financial statements

Page 5

IPSOS Foundation

Balance Sheet

30 June 2024

2024
Unrestricted
fund
Notes
£
CURRENT ASSETS
Debtors: amounts falling due within one year
8
145,555
Cash at bank
1,720
147,275
CREDITORS
Amounts falling due within one year
9
(148,885)
NET CURRENT ASSETS/(LIABILITIES)
(1,610)
TOTAL ASSETS LESS CURRENT
LIABILITIES
(1,610)
NET ASSETS/(LIABILITIES)
(1,610)
FUNDS
10
Unrestricted funds:
General fund
(1,610)
TOTAL FUNDS
(1,610)
2023
Total
funds
£
44,201
45,037
89,238
(50,195)
39,043
39,043
39,043
39,043
39,043

The charitable company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 30 June 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 30 June 2024 in accordance with Section 476 of the Companies Act 2006.

The trustees acknowledge their responsibilities for

The notes form part of these financial statements

Page 6

continued...

IPSOS Foundation

Balance Sheet - continued 30 June 2024

These financial statements have been prepared in accordance with the provisions applicable to charitable companies subject to the small companies regime.

The financial statements were approved by the Board of Trustees and authorised for issue on 6 March 2025 and were signed on its behalf by:

Mr G Moore - Trustee

The notes form part of these financial statements

Page 7

IPSOS Foundation

Cash Flow Statement 30 June 2024

Cash flow from operating activities
Net movement in funds
Add back depreciation
Decrease / (increase) in debtors
Increase in creditors
Net Cash flow generated from Operating Activities
Cash flows from investing activities
Purchase of tangible fixed assets
Cash used in investing activities
Cash flows from financing activities
Cash used in financing activities
Increase in cash & cash equivalents in the year
Cash & cash equivalents at the beginning of the year
Total cash & cash equivalents at the end of the year
2024
2023
£
£
(40,653)
42,072
-
-
(101,353)
91,372
98,690
(91,077)
(43,316)
42,367
-
-
-
-
-
-
-
-
(43,316)
42,367
45,036
2,670
1,720
45,037

The notes form part of these financial statements

Page 7

IPSOS Foundation

Notes to the Financial Statements for the Year Ended 30 June 2024

1. COMPANY INFORMATION

Ipsos Foundation is a charitable company limited by guarantee incorporated in England and Wales. The registered office is given on the legal and administrative information page.

2. ACCOUNTING POLICIES

BASIS OF PREPARING THE FINANCIAL STATEMENTS

The financial statements of the charitable company, which is a public benefit entity under FRS 102, have been prepared in accordance with the Charities SORP (FRS 102) 'Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019)', Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

The financial statements are prepared in sterling , which is the functional currency of the company. Monetary a mounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared on the historical cost convention, modified to include the revaluation of freehold properties and to include investment properties and certain financial instruments at fair value. The principal accounting policies adopted are set out below.

INCOME

Income is recognised when the Charity is legally entitled to it after any performance conditions have been met, the amounts can be measured reliably, and it is more likely than not that income will be received.

Cash donations are recognised on receipt. Other donations are recognised once the Charity has been notified of the donation, unless performance conditions require deferral of the amount. Income tax recoverable in relation to donations received under Gift Aid or deeds of covenant is recognised at the time of the donation.

Legacies are recognised on receipt or otherwise if the Charity has been notified of an impending distribution, the amount is known, and receipt is expected. If the amount is not known, the legacy is treated as a contingent asset.

EXPENDITURE

Expenditure is accounted for on an accruals basis, inclusive of VAT which cannot be recovered.

Grants offered subject to conditions which have not been met at the year end date are noted as a commitment but not accrued as expenditure.

TAXATION

The charity is exempt from corporation tax on its charitable activities.

GOING CONCERN

At the time of approving the financial statements, the Trustees have a reasonable expectation that the Charity has adequate resources to continue in operational existence for the foreseeable future and they will receive continued financial support provided by Ipsos MORI UK Limited. Thus, the Trustees continue to adopt the going concern basis of accounting in preparing the financial statements.

CASH AND CASH EQUIVALENTS

Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

continued...

Page 8

IPSOS Foundation

Notes to the Financial Statements - continued for the Year Ended 30 June 2024

2. ACCOUNTING POLICIES - continued

FOREIGN EXCHANGE

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation are included in net income/(expenditure) for the period.

FUND ACCOUNTING

Unrestricted funds can be used in accordance with the charitable objectives at the discretion of the trustees.

Restricted funds can only be used for particular restricted purposes within the objects of the charity. Restrictions arise when specified by the donor or when funds are raised for particular restricted purposes.

Further explanation of the nature and purpose of each fund is included in the notes to the financial statements.

3. DONATIONS AND LEGACIES

DONATIONS AND LEGACIES
2024 2023
£ £
Donations 345,478 258,895

Accrued income of donation recorded for Map: £44,201 has been reversed.

4. CHARITABLE ACTIVITIES COSTS

Charitable Activity
Support Activity
Grant
funding of
activities
(see note
5)
£
383,314
-
383,314
Support
costs (see
note 6)
£
-
2,817
2,817
Totals
£
383,314
2,817
386,131

continued...

Page 9

IPSOS Foundation

Notes to the Financial Statements - continued for the Year Ended 30 June 2024

5. GRANTS PAYABLE

Charitable Activity
The total grants paid to institutions during the year was as follows:
Fundacion Ninos
National Literac
Edukid
Sebar Sedekah In
Fugee School
Prochorus
Abriendo Camino
Julius Youth Gro
Needsmap/Turkey
Norwegian Refuge
Enfants Du Monde
Gem HIV/AIDS
Fundacion Unidos
Foundation To ED
Fundacion La Fue
Esperanza
6.
SUPPORT COSTS
Finance
£
Support Activity
183
2024
£
383,314
2024
£
-
-
-
-
-
-
-
22,502
43,505
43,384
36,806
34,728
32,588
24,431
26,539
16,779
281,262
Governance
Other
costs
£
£
(696)
3,330
2023
£
214,359
2023
£
21,973
36,355
21,599
28,736
21,556
20,483
14,011
22,697
44,201
-
-
-
-
-
-
-
231,611
Totals
£
2,817

continued...

Page 10

IPSOS Foundation

Notes to the Financial Statements - continued

for the Year Ended 30 June 2024

6. SUPPORT COSTS - continued

Support costs, included in the above, are as follows:

Support costs, included in the above, are as follows:
2024 2023
Support Total
Activity activities
£ £
Bank charges 183 222
UF Foreign exchange Losses (696) (843)
Independent Examiner's Fees 3,330 3,084
2,817 2,463

7. TRUSTEES' REMUNERATION AND BENEFITS

There were no trustees' remuneration or other benefits for the year ended 30 June 2024 nor for the year ended 30 June 2023.

TRUSTEES' EXPENSES

There were no trustees' expenses paid for the year ended 30 June 2024 nor for the year ended 30 June 2023.

8. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Prepayments and accrued income
9.
CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
Other creditors
Accruals and deferred income
2024
£
145,555
2024
£
-
148,885
148,885
2023
£
44,201
2023
£
2,910
47,285
50,195

Within accruals is grants payable totalling £145,556 (2023: £44,201).

continued...

Page 11

IPSOS Foundation

Notes to the Financial Statements - continued for the Year Ended 30 June 2024

10. MOVEMENT IN FUNDS

Unrestricted funds
General fund
TOTAL FUNDS
Net movement in funds, included in the above are as follows:
Unrestricted funds
General fund
TOTAL FUNDS
At 1.7.23
£
39,043
39,043
Incoming
resources
£
345,478
345,478
Net
movement
At
in funds
30.6.24
£
£
(40,652)
(1,610)
(40,652)
(1,610)
Resources
Movement
expended
in funds
£
£
(386,130)
(40,652)
(386,130)
(40,652)

Comparatives for movement in funds

Unrestricted funds
General fund
TOTAL FUNDS
Net movement in funds, included in the above are as follows:
Unrestricted funds
General fund
TOTAL FUNDS
At 1.7.22
£
(3,030)
(3,030)
Incoming
resources
£
258,895
258,895
Net
movement
At
in funds
30.6.23
£
£
42,073
39,043
42,073
39,043
Resources
Movement
expended
in funds
£
£
(216,822)
42,073
(216,822)
42,073

continued...

Page 12

IPSOS Foundation

Notes to the Financial Statements - continued for the Year Ended 30 June 2024

11. RELATED PARTY DISCLOSURES

During the year donations totalling £232,924 (2023: £342,945) were received from Ipsos MORI UK Ltd, a company in which Mr John Roger Haworth was a director and now Mr Gary Moore is a director. In addition, accrued income includes £Nil (2023: £44,201) which related to the year ended 30 June 2024.

Ipsos MORI UK Ltd provide support as and when required at no cost to Ipsos Foundation.

The only key management are the Trustees, none of whom was paid a remuneration or reimbursed any expenses.

Page 13

IPSOS Foundation

INCOME AND ENDOWMENTS
Donations and legacies
Donations
Total incoming resources
EXPENDITURE
Charitable activities
Grants to institutions
Support costs
Finance
Bank charges
Other
UF Foreign exchange Losses
Governance costs
Independent Examiner's Fees
Total resources expended
Net income
Detailed Statement of Financial Activities
for the Year Ended 30 June 2024
2024
£
345,478
345,478
383,314
183
(696)
3,330
386,131
(40,653)
2023
£
258,895
258,895
214,359
222
(843)
3,084
216,822
42,073

This page does not form part of the statutory financial statements

Page 14