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2022-03-31-accounts

Registered Charity No. 1162388

Company No. CE004879

NIP IN THE BUD

A Charitable Incorporated Organisation

Annual Report and Financial Statements

for the year ended 31 March 2022

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

The trustees present their report and financial statements for the year ended 31 March 2022. The financial statements have been drawn up in accordance with the Statement of Recommended Practice (SORP 2015) – Accounting and Reporting by Charities.

Governing document

Nip in the Bud was registered under The Charities Act 2011 as a Charitable Incorporated Organisation (CIO) on 24 June 2015 and is registered charity no. 1162388.

Principal address

21 Priory Close London N20 8BB

Trustees

Details of trustees during the year and to the date of signature of these financial statements are set out below:

Kitty Nabarro (Chair from 16 April 2021) Julie Eyres (Appointed 4 May 2022) Michelle Blunt (Appointed 27 October 2021) Michael Caro Dr Gordana Milavic Denman Rooke Dr Lisanne Stock Nicholas Winters (Treasurer) Daniel Nabarro (to 16 April 2021) Jeffrey Ward (Resigned)

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

Independent Examiner

Jerry Michael ACA FCCA Baginsky Cohen Chartered Accountants 930 High Road London N12 9RT

Bankers

HSBC Bank plc

Summary of the charity’s objectives

Nip in the Bud’s purpose is to improve society’s understanding of childhood mental health disorders (“MHDs”) in order to increase the prospects of early intervention and to reduce the risks of those MHDs becoming more serious in later years.

The founders of the Charity believe passionately that if people who are responsible for the care of children can be more informed about and better able to recognise childhood MHDs there is a greater chance of early intervention and treatment.

Nip in the Bud aims to achieve its objectives by making short films with accompanying fact sheets and by providing training using those films and fact sheets. The founders believe that in today’s world of rapid communication one of the best ways of providing more information and a better understanding of childhood MHDs is to use the power of film and the internet.

Nip in the Bud currently produces two types of films: Information Films, which explain the MHD and shorter Real Life Experience Films, in which individuals who have the MHD and their parents speak about their experience of living with the MHD. All the films made by Nip in the Bud are available without charge on Nip in the Bud’s website (https://nipinthebud.org/) together with documentary information.

Nip in the Bud is particularly focused on providing education, training and information about childhood MHDs to primary school staff, parents, health professionals, social workers and others who are responsible for the care of children.

Nip in the Bud’s objectives are set out in full in its Constitution which is registered with the Charity Commission.

Nip in the Bud’s activities, achievements, and performance

The following were the major activities of Nip in the Bud during the year ended 31 March 2022:

1. Films and Fact Sheets

As planned, we produced the following films:

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

Check In, Check Up Check Out

  1. Random Acts of Kindness, one film addressed to parents, and one addressed to children

  2. How to use a Feelings Wheel for children

  3. Emotion wheels for teachers, carers & parents

2. Improving our website

When we launched the charity in November 2017, we had six films and fact sheets on our website. Since then, we have produced over 60 films, as well as fact sheets and blogs.

Our current website is inadequate for this and requires a wholescale restructuring of the website structure and information architecture. The current site is not geared towards the maximisation of the content discovery opportunities for the end user. We have a rich seam of highly engaging and important content, but finding the appropriate content is not as easy for users as it should be. Content needs to be tagged so there is more effective connection between videos, fact sheets and blogs for the different topics The absence of an effective search engine, supported by a robust taxonomy, means the user is forced to navigate via the top menu bar.

With the assistance of specialist advisers, we prepared a brief for the restructuring of the website and applied for funding. Once funding was secured from the Rayne Trust and the BMR Foundation we gave the go ahead in December 2021 to the website company we had chosen for the restructuring. The first step was to successfully migrate the website from The Creative Clinic to our new website provider Splitpixel.

Although the planning and execution of this project has taken time, we have made good progress and at the time of writing this, we anticipate that the original website should be replaced by the new website at the end of August 2022.

The following has been taken into consideration in the redevelopment of the website:

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

3. Social Media

In accordance with our plans, we began the year in April 2021 with a newly appointed social media team ready to launch a more active and creative social media campaign. We have done this because we have recognised that a lot of people and particularly young people get most of their information through social media of various kinds. Since appointing the new team, content about what we do has been regularly posted on Facebook, Twitter, Instagram and LinkedIn bringing more followers and engagement.

Summary of our Aims, Strategy and Tactics in relation to Social Media

Outcomes on Social Media Channels

This was the first year we used LinkedIn. We attracted 194 subscribers mainly professionals such as, SENCOs, SEN case workers, teachers, Directors of Educational Trusts, nursery managers, autism specialists. Our content gets strong engagement.

YouTube provides our most extensive audience:

Total YouTube subscribers 1,575 (new YouTube subscribers this year +973)

Film Views: 187,477 (120% increase since March 2021)

Overall engagement this year including views of our films on You Tube, likes, comments, shares and mentions across all our channels, was 224,764.

Google Analytics shows that visits to our website from our social media channels this year increased by 33% from 87,598 to 116,810.

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

Examples of Instagram Posts

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

Annual Digital Report from Google Analytics – Website Traffic Year ended 31 March 2022

Overview

Overview
Metric 2020/2021 2021/2022 % Change
New users that have had a session within the
date range		 76,564 87,533 14.3%↑
Returning users that have had a session within
the date range		 10,679 11,375 6.5%↑
Sessions
When a user visits and interacts with the site		 95,988 108,608 13.1%↑
Page views
Total number of pages viewed (includes
repeated views of a page)		 152,077 151,110 0.6%↓

Where are people coming from?

----- Start of picture text -----
2020/2021 2021/2022
4648 303 2312 [4252] 55
4517
26820
33990
15686
37748
11676
25321
Paid search Direct Organic search Social Referral Email
----- End of picture text -----

Our largest increase in traffic to the website this year came through Organic Search. It has more than doubled from 15,686 in 2021 to 37,748 in 2022.

Organic search are the unpaid listings on a search engine results page that appear because of factors such as relevance to the search query, quality and valid search engine optimisation efforts rather than because of search engine marketing.

Direct Search results are from the user typing in the URL

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

Paid Search – results from a monthly credit of $10,000 for Google Ads which Google has awarded us.

Traffic to our website in 2020/2021 totaled 31,247. In 2021/2022 traffic totaled 77,295.

4. Our Training Resource

Our plan for 2022 included offering our mental health Training Resource to primary schools. Our concerns about application of the GDPR rules delayed our release of our Training Resource. By the time we had established the rules, other organisations had already prepared some free training resources which schools were using.

We followed up with the 19 university lecturers who had been given free mental health awareness presentations in 2018 and 2019 and who were keen to purchase our Training Resource for their teacher trainees when it became available. Unfortunately, Covid had reduced universities’ income from foreign students and these universities no longer had the budget for this. These lecturers told us that despite not being able to purchase our Training Resource, they would recommend the Nip in the Bud website to their teacher trainees and would use our free online films and fact sheets.

Our analytics have shown that 67 out of 85 lecturers with whom we have connected in the last year, have been engaging with our monthly Mailchimp emails which promote the new films and content as they become available online.

5. Partnerships and spreading the word widely about the Nip in the Bud resources

We have established our contacts with the following mental health organisations who promote Nip in the Bud and share our update emails with their communities/members:

Nip in the Bud is a member of Young Barnet Foundation (YBF). This connects us with many other charities within the borough who are also members of YBF and who support young people. YBF has in turn also introduced Nip in the Bud to the wider organisation of the Young People Foundation. Nip in the Bud is now a member or associate member of the Young People Foundations in the following boroughs: Brent, Camden, Ealing, Hammersmith & Fulham, Harrow, Kensington & Chelsea, Westminster.

These organisations keep in regular touch with Nip in the Bud, share our resources with their communities and several have added a Nip in the Bud portal on their website. We have been invited to their meetings to give a presentation about Nip in the Bud.

The one advantage of Covid is that we have been able to network, meet with organisations and attend webinars in a more time efficient way through Zoom meetings, avoiding lengthy travel time.

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

Funding

The Kitty and Daniel Nabarro Charitable Trust has continued to give its financial support. In the year ended 31 March 2022 it donated £50,000. (2021: £44,100).

The charity Nip in the Bud is very grateful to the Rayne Trust and the BMR Foundation for their donations of £10,000 and £3500 to enable the go-ahead to redevelop the website.

Our thanks also go for their donations to the Sudborough Foundation, the Diana and Alan Morgenthau Charitable Trust, the Stephen Zimmerman Charitable Trust, the David and Vivienne Woolf Charitable Trust, and to our other loyal supporters for their ongoing sizeable donations.

Nip in the Bud’s long-term objectives and future prospects

Nip in the Bud’s long-term objective is to have achieved widespread recognition and understanding of childhood mental health disorders (“MHDs”) in the UK so that the need for early intervention is quickly recognised and acted upon without stigma and the risks of those childhood MHDs becoming more serious in later years is substantially reduced.

Nip in the Bud’s medium-term objectives

In order to move further towards achieving its long-term objective, Nip in the Bud’s aims over the next three years are broadly:

Nip in the Bud’s plans for the current year 2022/23

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

Information films:

Real Life Experience Films:

To integrate the contact forms on the website with Mailchimp so that the data of the subscribers and prospective donors will be automatically sent to the CRM.

The resources required

The trustees understand that current supporters, principally The Kitty and Daniel Nabarro Charitable Trust, will continue to give their support for the plans outlined above for 2022/23.

However, external funding will be necessary to carry through all the plans for 2022/23 and Nip in the Bud will be looking at different sources of funding.

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

Nip in the Bud’s structure, governance and management

The following is a brief and simplified summary of the provisions of the Charity’s Constitution which deal with the method of appointment or election of trustees. Full details of these provisions are set out in the Constitution.

  1. The affairs of the Charity are managed by the trustees.

  2. The names of the current trustees are set out on page 2 of this document.

  3. There must be at least four and no more than twelve trustees (except that this maximum may be exceeded in the circumstances summarised in 7 (ii) below.

  4. At the first and every subsequent Annual General Meeting (“AGM”) of the members of the Charity, one-third of the trustees or the number nearest to one-third shall retire from office. The trustees to retire are those who have been longest in office since their last appointment or reappointment.

  5. The vacancies arising may be filled by the members at the AGM.

  6. Any vacancies not filled at the AGM may be filled:

  7. i. by the members at any time; or

  8. ii. by the trustees themselves at any time and in making such appointments the trustees may exceed by four the limit of twelve trustees provided that if the limit of twelve trustees is exceeded by such appointments the number of new trustees appointed must not exceed one-third of the total number of trustees at the time the relevant new trustees are appointed.

  9. A person appointed as a trustee by the members shall retire by rotation in accordance with the one third retirement rule summarised in 4 above.

  10. A person appointed as a trustee by the trustees themselves shall hold office only until the conclusion of the next AGM after the date of his or her appointment when he/she shall cease to hold office as a trustee and a trustee who is appointed as a trustee by the trustees themselves:

  11. i. shall not be counted for the purpose of determining which of the trustees is to retire by rotation at the AGM, unless appointed as a trustee by the members; and

  12. ii. shall not be re-appointed by the trustees within the period of 12 months starting on the date of the AGM at which he/she ceased to hold office.

Public benefit

The trustees have referred to the Charity Commission’s general guidance on public benefit when reviewing the Charity's aims and objectives and in planning its activities. In particular, the trustees have considered how planned activities will contribute to the aims and objectives they have set, and they are satisfied that the public benefits to be provided are directly related to the Charity's aims and objectives.

Appointment and induction of new trustees

As appropriate, new trustees will be appointed by the current trustees and will receive the relevant necessary training and guidance. A list of trustees acting during the year appears above and in the information page of these statements.

Activities and financial review

The trustees are responsible for the governance of the charitable and fundraising activities of the Charity. During the year, these activities were concentrated upon the making of films to be used in achieving its objectives and the year saw a positive net movement in funds.

NIP IN THE BUD Trustees' Report for the year ended 31 March 2022

After making appropriate enquiries, the Charity’s trustees have a reasonable expectation that it has adequate resources to continue in operational existence for the foreseeable future. For this reason, they have adopted the going concern basis in preparing the financial statements.

As noted above, in the year ended 31 March 2022, The Kitty and Daniel Nabarro Charitable Trust donated £50,000 (2021: £44,100).

Educational films

The Charity largely meets its objectives by producing and making available educational films. To date approximately 60 films have been produced at a total cost of £263,316 (2021 £225,273) all of which has been charged to the Income and Expenditure account.

Reserves policy

It is the charity’s policy to hold in reserve not less than that needed to meet six months estimated day-to-day expenditure. Capital projects and expenses of a one-off nature will only be undertaken as and when sufficient funds have been raised.

Trustees’ remuneration

The Trustees meet regularly to discuss and review the Charity's activities. No Trustee has received any remuneration during the year.

Trustees’ responsibilities

The trustees are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations. Charity law requires the trustees to prepare financial statements for each financial year in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). The financial statements are required by law to give a true and fair view of the state of affairs of the charity and of the income and expenditure of the charity for that period.

In preparing these financial statements, the trustees are required to:

The trustees are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the financial position of the charity and enable them to ensure that the financial statements comply with the Charities Act 2011. They are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Signed on behalf of the trustees

Katherine Nabarro Chair

Katherine Nabarro

20 October 2022

Kitty Nabarro (Nov 1, 2022, 6:12pm)

NIP IN THE BUD Independent Examiner's Report to the Trustees

I report on the financial statements of the Charity for the year ended 31 March 2022.

This report is made solely to the charity's trustees, as a body, in accordance with Part 4 of the Charities (Accounts and Reports) Regulations 2008. My work has been undertaken so that I might state to the charity's trustees those matters I am required to state to them in an Independent Examiner's Report and for no other purpose. To the fullest extent permitted by law, I do not accept or assume responsibility to anyone other than the charity and the charity's trustees as a body, for my work or for this report.

Respective responsibilities of trustees and examiner

The charity's trustees are responsible for the preparation of the financial statements. They consider that an audit is not required for this year under section 144(2) of the Charities Act 2011 (the Act) but that an independent examination is needed. It is my responsibility to:

Basis of Independent Examiner's report

My examination was carried out in accordance with the general directions given by The Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the financial statements presented with those records. It also includes consideration of any unusual items or disclosures in the financial statements and seeking explanations from you as trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit, and consequently no opinion is given as to whether the financial statements present a 'true and fair view' and the report is limited to those matters set out in the statement below.

Independent Examiner's statement

In connection with my examination, no matters have come to my attention in connection with the examination giving me cause to believe that in any material respect:

  1. accounting records were not kept in respect of the charity as required by section 130 of the 2011 Act; or

  2. the accounts do not accord with those records: or

  3. the accounts do not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give a “true and fair view” which is not a matter considered as part of an independent examination.

Jerr Michael y Signed Jerry Michael (Nov 1, 2022, 7:08pm)

20 October 2022

Jerry Michael ACA FCCA Baginsky Cohen Chartered Accountants 930 High Road London N12 9RT

NIP IN THE BUD Statement of Financial Activities for the year ended 31 March 2022

Note
Incoming resources
Incoming resources from generated funds
Donations
Other
Total generated
Resources expended
Charitable activities
Consultancy
Social media
Website
Film-making
4
Administration
Total resources expended
Net movement in funds
Balance at 1 April 2021
Balance at 31 March 2022		 Unrestricted
Funds
2022
£
£
Unrestricted Funds
2021
£
£
70,463
65,033
933
725
71,396
65,758
14,727
20,110
19,527
13,693
11,623
6,976
38,043
18,098
4,097
2,984
(88,017)
(61,861)
(16,622)
3,897
48,563
44.666
£31,941
£48,563		 Unrestricted
Funds
2022
£
£
Unrestricted Funds
2021
£
£
70,463
65,033
933
725
71,396
65,758
14,727
20,110
19,527
13,693
11,623
6,976
38,043
18,098
4,097
2,984
(88,017)
(61,861)
(16,622)
3,897
48,563
44.666
£31,941
£48,563
(16,622)
3,897
48,563
44.666
£31,941
£48,563

NIP IN THE BUD Balance sheet for the year ended 31 March 2022

Note
Cash at bank
Other debtors
Current liabilities
Creditors falling due within one year
3
Net assets
Representing:
General fund
2
Reserves		 2022
£
2021
£
34,204
52,615
1,257
570
35,461
53,185
(3,520)
(4,622)
£31,941
£48,563
£31,941
£48,563
£31,941
£48,563

The trustees approved these financial statements, and authorised their distribution on

20 October 2022

Katherine Nabarro

Katherine Nabarro Chair

Kitty Nabarro (Nov 1, 2022, 6:12pm)

The notes which follow form part of these financial statements.

NIP IN THE BUD

Notes to the Financial Statements for the year ended 31 March 2022

1. Accounting policies

Basis of preparation

The financial statements have been prepared to give a true and fair view and have departed from the Charities (Accounts and Reports) Regulations 2008 only to the extent required to provide a true and fair view. This departure has involved following the Charities SORP (FRS 102) published on 16 July 2014 rather than the Accounting and Reporting by Charities: Statement of Recommended Practice effective from 1 April 2005 which has since been withdrawn.

The financial statements have been prepared under the historical cost convention with items recognised at cost or transaction value unless otherwise stated in the relevant notes to these accounts. The financial statements have been prepared in accordance with the Statement of Recommended Practice: Accounting and Reporting by Charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) issued on 16 July 2014 and Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland (FRS 102) and Charities Act 2011.

Incoming resources

All incoming resources are included in the Statement of Financial Activities (SOFA) where the charity is legally entitled to receipt.

Resources expended

All expenditure is accounted for on an accruals basis and has been classified under headings that aggregate all costs related to the category. Governance costs are those incurred in the governance of the charity and are primarily associated with the constitutional and statutory requirements.

Fund accounting

The general fund consists of funds which the charity may use for its purposes at its discretion.

Film production costs

All costs of the production of films are expensed as incurred.

Going concern

After making appropriate enquiries, the Charity’s trustees have a reasonable expectation that it has adequate resources to continue in operational existence for the foreseeable future. For this reason, they have adopted the going concern basis in preparing the financial statements.

2. General fund

The general fund represents funds which have not been designated for any particular purpose.


Opening balance at 1 April 2021
Movement in funds for the year
Closing balance 31 March 2022		 £
48,563
(16,622)
£31,941

NIP IN THE BUD Notes to the Financial Statements for the year ended 31 March 2022

3. Creditors
Amounts falling due within one year
Trade payables
Accruals		 2022
£
2021
£
2,920
4,022
600
600
£3,520
£4,622

4. Film production costs

All film production costs are charged to the income statement as incurred although by providing access to these films Nip in the Bud achieves its objectives. Since its formation, the charity has spent £263,316 (2021: £225,273) on the production of approximately 60 educational films.

5. Related parties

During the year, £50,000 (2021 - £44,100) was donated to Nip in the Bud by The Kitty & Daniel Nabarro Charitable Trust. Kitty Nabarro is a trustee of both Nip in the Bud and The Kitty & Daniel Nabarro Charitable Trust.

Issuer

Baginsky Cohen

Document generated Tue, 1st Nov 2022 15:05:50 UTC

Document fingerprint 08307d30e2e53c36335b38bf178cc275

Parties involved with this document

Document processed

Party + Fingerprint

Tue, 1st Nov 2022 18:12:41 UTC Tue, 1st Nov 2022 19:08:14 UTC Tue, 1st Nov 2022 19:08:14 UTC

Kitty Nabarro - Signer (6480accfea5025f6a30f7dc1e30ea6c0) Jerry Michael - Signer (d557276701a527cf0cab75d261fe565d) Nick Winters - Copied In (b1050b89a33c8229033805e92ebe7753)

Audit history log

Date

Action

Tue, 1st Nov 2022 19:08:18 UTC Tue, 1st Nov 2022 19:08:16 UTC Tue, 1st Nov 2022 19:08:14 UTC Tue, 1st Nov 2022 19:08:14 UTC

Tue, 1st Nov 2022 19:08:14 UTC Tue, 1st Nov 2022 19:08:04 UTC Tue, 1st Nov 2022 19:08:01 UTC Tue, 1st Nov 2022 18:12:43 UTC Tue, 1st Nov 2022 18:12:42 UTC Tue, 1st Nov 2022 18:12:41 UTC

Tue, 1st Nov 2022 18:12:41 UTC Tue, 1st Nov 2022 18:08:11 UTC Tue, 1st Nov 2022 18:07:03 UTC Tue, 1st Nov 2022 17:36:53 UTC Tue, 1st Nov 2022 15:08:51 UTC Tue, 1st Nov 2022 15:08:48 UTC Tue, 1st Nov 2022 15:08:47 UTC

Jerry Michael viewed the envelope. (86.18.82.165) Document emailed to winters@talk21.com (18.134.196.172) The envelope has been signed by all parties. (86.18.82.165) Sent a copy of the envelope to Nick Winters (winters@talk21.com). (86.18.82.165) Jerry Michael signed the envelope. (86.18.82.165) Jerry Michael viewed the envelope. (86.18.82.165) Jerry Michael opened the document email. (172.226.0.31) Kitty Nabarro viewed the envelope. (75.155.232.56) Document emailed to jerry@baginskycohen.com (35.176.196.87) Sent the envelope to Jerry Michael (jerry@baginskycohen.com) for signing. (75.155.232.56) Kitty Nabarro signed the envelope. (75.155.232.56) Kitty Nabarro viewed the envelope. (75.155.232.56) Kitty Nabarro opened the document email. (66.249.84.122) Kitty Nabarro opened the document email. (66.249.84.118) Kitty Nabarro opened the document email. (66.249.89.29) Document emailed to kitty.nabarro@gmail.com (18.134.132.57) Sent the envelope to Kitty Nabarro (kitty.nabarro@gmail.com) for signing. (81.137.243.195)

Tue, 1st Nov 2022 15:07:17 UTC Nick Winters has been assigned to this envelope (81.137.243.195) Tue, 1st Nov 2022 15:07:17 UTC Jerry Michael has been assigned to this envelope (81.137.243.195) Tue, 1st Nov 2022 15:07:17 UTC Kitty Nabarro has been assigned to this envelope (81.137.243.195) Tue, 1st Nov 2022 15:06:15 UTC Document generated with fingerprint 5a8359df2dc96baaa40cee48e055ea3a (81.137.243.195) Tue, 1st Nov 2022 15:06:08 UTC Document generated with fingerprint 08307d30e2e53c36335b38bf178cc275 (81.137.243.195) Tue, 1st Nov 2022 15:05:50 UTC Envelope generated by Alison Milne (81.137.243.195)