mailes Goldie
C￿jaR TERED ACCOUNT ANTS
COMPANY REGISTRATION NUM8ER..9106231
CHARITY REGISTRATION NUMBER.. 1162199
Absolutely Cultured Limited
(A company limited by guarantee)
Annual Report and Financial Ststements
31 March 2025
stY022139>1
ICAEW
CHARTERED
ALLUUN IAN I

Absolutely Cultured Limited
Contents
Reference and Administrative Details
Trustees, Report
2to25
Independent Examiner's Report
26
Consolidated Statement of Financial Activities
27
Consolidated Balance Sheet
28
Balan￿ Sheet
29
Notes to the Financial Statements
30to43

Absolutely Cultured Limited
Reference and Administrative Detsils
Trustees
B.P. Norman
R. Lewis
K Genever
Q Smith
Daniel
P. Whrte
Q. Mahmood
R. Pritchard
Charity Registration Number
1162199
Company Registration Number 091(￿231
Reglstered Offlce
Humber Street Gallery
64 Humber Street
Hull
HU1 1TU
Independent Examiner
Srnailes Goldie
Chartered Accountants
Regenfs Court
Hull
HU2 8BA
Sollcltoys
Rollils
58 High Street
Hull
HU1 1QE
Bankers
National Westminster Bank plc
Hull Branch
34 King Edward Street
Hull
HU13SS
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Absolutely Cultured Limited
Trustses. Report
REPORT OF THE TRUSTEES
The Trustees are pleased lo present their annual report logether with the consolidated financial
statements of the charity and ils subsidiary for the year ending 31 March 2025 which are also
prepared lo meet the requirements for a direclorfs report and accounts for Companies Act purposes.
The financial statements comply wth the Charities Acl 2011, the Companies Act 2006, the
Memorandum and A￿'deS of Association, and Accounting and Repo￿.ng by Charities.. Statement of
Recommended Practi￿ ISORPI applicatle to charities preparing their accounts in accordan￿ with
the Financial Reporting Standard applicable in the UK and Republic of Ireland IFRS 1021.
CHARITABLE OBJ
The Board oversaw an update to the Charity's Artides of Association, and as a result of Trustees,
agreement after the November 2024 Board meeting, the geographical scope of the Charity's activities
has been broadened. The charity's objects ('Objecls') are now SpecIfi￿lIY limited to the following..
111 To advance the education of the general public in the arts and the artistic and cultural heritage
of the City of Hull and the Humber Region including the East Riding of Yorkshire. North East
Lincolnshire and North Lintx)Inshire and in parb"cular the arts of performance, music, drama,
poetry reading. sculpture. painb"ng. handicrafts and all other assoaated arts."
12} To advance the arts in particular the arts of performance, music, drama, poetry reading,
sculpture, painting, handicrafts and all other associated arts, by encouraging public participation
in the said arts and by the presentation of concert, performances, exhibitions and festivals
provided that the promotion of such festivals and events is undertaken solely for the Public
Benefit.,
13} To promote the arts and heritage for the benefit of the public wtthin the City of Hull in particular
bul not exelusively by supporting and representing the arts and heritage sector through
promotion representation and developmen(
14} To further such other charitable purFX)ses beneficial lo the community consistent with objects
111121 and13} above as the Trustees shall in their absolute discretion determine.
Our Purpose
Absolutel Cultured exists to create o
en for eve
one.
rtun
and s
a￿ for arnazin
creative ex
eriences to
Operating from our venue in Humber Street, in Hull's Cty￿ntre, as well as in places and spaces
across the city and in Hull's communities, we combine Arts Programming, Community Engagement &
Learning, and Arbst Development lo deliver a programme of acts.vity that is a￿SsIble, engaging, and
fun and aims lo increase opportunities for all to engage with arts and culture. Whilst our core focus is
contemporary visual art, we work across arttorms and sectors to deliver projects that matter and
provide creative opp)rtunities for Hull's people as well as those from fvrther afield visiting the city.
Working through a partnership and consultation-based approach. we are drtven by Place Shaping and
Social ImpacL
Our vision and purpose continues to reflecl our fvture plans to focus on Contemporary Visual Art, our
city-cenlre venue, community engagement and developmenl for artists.
Strategic Aims 202412025
To deliver our purFKJse in line wrth our charitable objects over the course of 2024125, we adopted five
strategic aims".
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Trustses. Report
Aim 1.. In conversation with artists and communilies. we programme world*lass visual arL
which creates opportunities and enables change.
Our aim is lo work with artists, partner organisalions, schools and community groups to create a
programme that empowers them to create Ihe change they want. Our inspiring, ambitious and
accessible programme asks important questions while buikjing Confiden￿ and creativity in artists,
audiences and communities
Aim 2: Develop a well-recognised brand which is loved by the people we want to engage. It will
tell our evolving story and demonstrate our value and impact.
With our reinvigorated vision and mission, we have arnbitious plans to realise the benefits a thriving
contemporary visual arts sector can bring to Hull and its cornmunities. We believe our renewed focus
combined with a track record in quality.. relatable visual art programming, leaming and engagement,
can deliver real impact for local people and for Hull. How we engage with our communities (who the
work is for) and with partners, stakeholders and funders {who can enable the work lo happen), will
have a critically important rde in our Slb￿SS.
Aim 3: Improve our agility and responsiveness with appropriate governance. skills. tools.
resources and practices.
The challenges fa￿d by the sector and Hull means arts organisations need to innovate, collaborate
and demonstrate their value more than ever before, in order lo thrive. Being responsive and dynamic
has never been more importanL As we evdved from City of Cuhure. we have actively and continually
adjusted our business model in response lo the needs of Hull and its communib.es and lo the
changing external environment As we embark on a new business plan and wth a reduced staffing
team, we need to ensure we are equipped to deliver to the highest standards, to measure and
demonstrate our performance and that our processes and g0veMan￿ practices allow us to be agile
and responsive to opportunities and risks.
Aim 4: Be a financialty resilient organisation wilh annual programme and associated costs
fully funded.
Be a financially resilient organisalion with a sustainable income and cost model. Our focus now
becomes consolidated around our fvture rde in the city. The organisalion has continually responded
to this changing situation, scaling back and adapting our business model over the years going from a
planned £3.3m annual turnover to a much more modest £500K.
Aim 5:
Be an environmentslty aware and responsive oryanisation. with a programme.
building and behaviours that supports positive change.
OLJr venue is environmentally sustainable. We have established which environmental monitoring tools
will work best for us and implemented and embedded these to support evaluation and change. Staff
are aware of environmentsl responsibility, not be wasteful and to Consider our practice. We are also a
member of Hull's 'Oh Yes Net Zero, emissions campaign.
STRATEGIC REPORT
Board of Trustees
The Board of Trustees is responsible for the strategic direction of the charity. The Trustees delegate
authority for all day-t&day management of the company affairs to the Leadership Team. Both Board
and the Executs've Leaders are committed to maintaining constructive dialogue with other key
stakeholders, engaging regulady.
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Trustses. Report
The Trustee's primary responsibility is to promote the long-term success of the company ensuring il
delivers against its charitable objects and delivers the best public benefit FK)ssible. The TrLJStees,
along with the Executive Leadership Team. annualty review the budget: income generation strategies
and programme plan. monitoring the implementab.on and performance of these throughout the year.
There are considerab.ons to external factors such as the economic and polib.cal conditions in relation
to the arts in geneol, competition for grants from trusts and foundations and the global pandemic
impacting on our audience's abilty to access activity. They take the reputation of the company
seriously, which is not limited to operabng and financial perfomiance, and have committed to diversity
and inclusivity across Absolutely Cultured's workforce. own Board membership and the artists we
engage with. Within recruitment practices, we ath'vety promote inclusivity through offering applicants
the opportunity to apFAy via recorded apFlication. lo propose altemats've working arrangements such
as job share.
Aim 1. In conversation with artists and communities. we programme world*lass visual arL
which creates opportunities and enables change.
A key aim laim 11 over the duration of this period was to deliver a pioneering, bold, visual arts focused
programme across three strands of Arts Programming, Community Engagement & Leaming, and
Artist DevelopmenL
Exhibitions and related programming:
The year-round exhibition programme attracted 20,668 visitors to our gallery spaces across 10
exhibitions. This does represent a reduction from the totsl figure of 23-24 which was 25,723.
However, visitors to the venue overall were 49,498 which is consislenl with 51,415 in 23-24. An
average of 2SO/o of visitors were new to the gallery compared to a target of 150A. 480/0 of audiences
rated their experien￿ as excellent and 43% as good. meaning 91% rated their experien￿ as good or
above.
A public programme of events accompanied each exhibition. These events. designed to enhance
audience engagement with the themes of our exhibits'on programme, came in the form of Artist Talks,
Thursday Lates, response commissions. workshops and panel discussions.
Below is an outline of the programme-
'Byland's Super Saga, by Jack Pell ran between 03.05244)7.0724 in Space 1
Byland's Super Saga was the first instrtubonal scrfo show by Hull bom artist Jack Pell. The exhibition
drew upon the magic of everyday life across history and is bom out of Pell's personal experience
growing up in Hull as a w0￿1ng-C1ass person and all the vibrant complexities that come with that.
Th exhibition launched to strong pUt￿lC interest welcoming 280 visitors in its first week and attracting
a total of 1,744 visitors overall. Posib'vdy, of the visitors who provided feedback, 1000/0 rated their
experience as g¢xJd or eX￿llenL
The artist reported that exhibiting at HSG had been a pivotal moment in his professional development..
"I believe that within six months I ve developed my practi￿ to an exlenl that ¥vould usually take n7e
years. The experience has been invaluable and has pushed me into a more professional way of
working. Having this exhibition to show other curators and funders also increases my chances of
securing more projects like this."
This feedback strongly affirms the importance of our work in supporting and nurturing artists at an
eady stage of their career who have a connection to Hull.
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OPEN HOUSE- Paola Estrella Imay 16110 attendees.
Thursday Lates- Simon Mary Vincent (June 131. Simon Mary Vincent was commissioned to
compose a new piece of music and sound art that responded to Jack Pell's Byland's Super
Saga. The performance was attended by 25 people.
In Conversation.. Jack Pell and Rich & Lou Duffy-Howard (June 271 There were some natural
synergies be￿een the work of these three artists - Rich & Lou Duty Howard delivered a
proje¢l called Open Bridges in 2017. when all 13 of the bridges over the River Hull were
raised. swung or dosed simultaneously to allow a flotilla of vessels to make their way to the
Humber to a backing of an esperyally<omposed live music score. T￿ether, the three arb.sts
talked about the influence and inspiration of waterways, estuaries and the coast had on their
artistic pradice. Attended by x12 audien￿ members. The th"0 are also exploring ways in
which they can collaborate in future.
Exhibition tours {May 9, June 271 led by Humber Street Gallery staff.
OPEN HOUSE- David Cleary {June 1215 attendees.
'Setting Off,, in partnership with Artiink. ran in Space 2 betsveen 22.05.24 and 02.C6.24. X95 visitors.
The University of Hull's 'South Holderness. ran in Space 2 behveen 08.06.24 and 16.06.24 x301
visitors.
The Unlverslty of Hull's 'Perusing a Climate Resillent Hull. showcase ran in Space 2 be￿een
19.06.24 and 30.06.24 x142 visitors.
Photography Workshops (April-mayl Photographer Ruby Deve￿11 led x5 photography
sessions aimed at 8-16 year olds with an interest in photography, with session conlenl
connected lo the documentary and social history style of the exhibition. Sessions covered." an
introduction to photography and cameras", personal projects and narrative", the use of
disposable cameras and medium fomat portraits", an HU3 photowalk," sequencing,
connecting with exhibitions and writing about your own work. A total of x27 participants.
Stories of Storage- Walking Tour (April 61 The ￿"MlesS Archive, aka arb.st Thomas Robinson,
led a group of participants on a walking tr)ur, taking photographs, notes and sharing thoughts
along Hessle Road, HU3, which featured heavity in the exhibition. A total of xg participants.
Image Handover (April) Al the condusion of You and Me in HU3, eight large fomial images
that had been on display outside Gipsyville Library to engage residents were handed lo the
Library to go on permanent dis ￿ay.
Saturday Sessions {April 13, May 10, June 15, audien￿ of x901. In partnerships with the
University of Hull's Music Department, three Saturday Sessions were curated by musician
and re￿nt University of Hull music graduate Joshua Craig and took pla￿ in the HSG cafe
spa￿.
OPEN HOUSE
Sky Dair (April 191. 10 participants. OPEN HOUSE is a series of
workshops delivered at Humber Street Gallery by a range of national arb'sts, curators. and
producers. Each session takes a unique creabve approach to devebping new ways of
thinking of onesdf as an ath'st and or cultural producer.
Q2: 'Live Like Legends. ran between 19.07.24 and 22.09.24 across Space 1 and Space 2
From 19 July to 15 September, we presented Live Like Legends, an exhibition celebrating 40 years of
Street Culture. Vve commissioned a group of artists to curate the show, building on the work of several
generations of graffiti writers and bringing together a collecty.ve visual expression that spanned past to
present.
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The exhibition attracted 8.975 visitors during its njn. Of those who provided feedbath, 600A rated their
experience as 'Excellent', and a fijrther 350A rated rt as 'Good'.
In total, we worked with over 30 artists across a wide range of creative disciplines and career stages.
Although this was a significant undertaking, il enabled us to platform and support many of the artists
who have helped shape Hull's rich street art ￿ne
an increasingly important part of the ciVs
contemporary cultural heritage.
Artist feedback included..
"Just thanks reallyl It was fun and painless. 8nd actually how I hope mre connections the future
will be. I ve h8d re811y bad interactioljs with galleiie5 111 the pasWbad enough to put ffte off working
with then￿but this project bucked that trend and has helped heal that negative outlook. Mèny thanks
again.
'Il allowed me the Spa￿ to look at my larger body of wort over the past 30 years. This was a really
valuable experience and helped me to see pattems developments in my own practi￿..
"Ils been really positivw gTrat leaming curve and a major plus for my CV and my creative
practice."
OPEN HOUSE. Ashley Holmes (Juty 111 x 8 participants.
Exhibition tours {July 31, September 111 led by Humber Street Gallery staff.
Film screening - Style Wars & Hearllands (August 11. The seminal film atx)ut street art, Style
Wars has been influential to many of the Live Like Legends artists and was accompanied by
rarely seen local graffiti documentary Heartlands. which features several of the arti'sts. The
event attracted x30 audience member&
Thursday Lates - Trinity Warriors and DJ sets (Augusl 151. Derby-based Trinity Warriors were
commissioned lo respond. via break dancing, to Live Like Legends, along with x2 Hull-based
female DJS Ruby Clarke & DJ Priya and hirTrhop DJ Phil Cooperl, attracting an audienTr of
x30.
Workshops- Humber Street Gallery was the venue for several workshops funded by the Live
Like Legend team's own Project Grant funding. which also saw work and activity at other
siles, including public spaces and venues Brew, Ground and Hull Central Libfftry. Workshops
at Humber Street Gallery induded Make Art with Lonny POP and Pinky IAugusl 20 & 21, x50
participants) and Another Part of the Puzzle with PARIS (September 13, x20 participants).
Leeds Beckett MA student and artist William Vinegrad, on placement at Humber Street
Gallery, delivered x4 street art related workshops.. Stencils (August 21, x50 participantsl,
Spray Painting {Augusl 28, x30 participanlsl, Collaborative Mural {Seplember 4, x10
participants) and Wheat Pasting (September 11, x7 participants).
Audio Described lour of Live Like Legends (August 211
In Conversab'on - Paris, Pinky, Mike SprouL chaired by Leanne Cbudsdale (August 22, x30
audience members)
In Conversation.. Live Like Legends (September 12}. This conversation around places and
cities after dark took place with former Hacienda DJ Dave Haslam, fomier Hull resident and
aulhorlwriter Lucy Nichol and fomier Withemsea resident and author Adam Farrar, and an
audience of x34.
Q3: Richie Culver ran in Space 1 between 04.10.24 and 13.10.
Jade Blood residency outcome ran in Space 1 between 16.10.24 and 20.10.24
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'I'm Sorry. by Annabel Mccourt ran in Space 2 belween 25.10.24 and 23.02.25
INTER_CHANGE ran In Space 1 between 25.10.24 and 26.01.25
During Q3, 1 Am Sory by Annabel Mccourt launched in spa￿ 2. Mccourt invited visitors to step
inside the safe, conlemplalive space of I m Sory. The installation revealed raw moments of private
reflection, guilt-free confessions, and inlimale rituals of power and meditation. Audiences were
encouraged to undertake a personal pilgrimage through lin Sony, engaging in a journey of
introspection and Iransfomiation: free from judgement, before returning to everyday life. lin Sorry by
Annabel Mccourt was presented as a touring exhibition from Bamsley Civic.
Opening on 25 October 2024, the exhibition weknrned over 400 visitors in tts first week. Of the
visitors who completed feedback forms, 60% rated their overall experience as 'Excellent' and 400/0 as
'Good'. All respondents 1100 % I strongly agreed that the exhibib'on made an important contributs'on to
the cultuol life of the area and that it was thought-provokn'ng. It is important to note. however. that only
10 feedback forms were completed, highlighting the need to strengthen audience feedback collection.
In Space 1, the 202>24 INTER CHANGE cohort launched their collaboratively curated and
produced exhibition. Though the Leaves Are Many. also opening on 25 October 2024. This exhibition
marked the culminab.on of the year-long development programme and attracted over 650 visitors in its
first week. Among those who completed feedback forms. 580A rated the exhibrtion as 'Excellent' and
420A as 'Good'. As with l Am Sorry. 100 % of respondents agreed that the exhibition offered an
important addition lo the cultural life of the local are￿entral to the aims of the INTER_CHANGE
programme. However, only 28 sets of data were collected, indicating the ongoing need lo gather
feedback from a broader section of the audien￿.
Richie Culver & Industrial Coast - An Evening of Eknironic Sounds {October 31 x250 visitors.
Industrial Coast is an independent label & event promoter based in Middlesbrough that, in its
live events, showcases some of the best intemab.onal tethno and noise music.
Unthinkable Film Fesb'val - wotkshops for filmmakers and mentoring sessions (October &51
x40 participants.
Jade Blocxj Residency Outcome.. Celebration Event {October 17) x20
'I'm Sorry, Poetry.. Spoken Word: Zine and Print Workshops (October and November) with
Vicky Foster and Layla Jabbari. Weekly session5 for x6 weeks. Poet and writer Vicky Foster
and illustrator and printmaker Layla Jabbari led x3 workshops each wth young people from
The Warren. These were dropin sessions and, over the course of the six wotkshops: 120
young people participated. Vicky led poety workshops which saw young people create
ple￿S of work based around the theme5 of the exhibition and the nature of apologies. In
three following workshops, and using the poetry that had been created, Layla Jabbari
delivered print-making workshops to create work that would be used lo illuslrale a
subsequent zine, and one of the workshops was a zine making session. Work from these
workshops was curated by Vicky, Layla and the young people themselves, for inclusion in a
zine.
Sean Azzopardi.. 'I'm Sory - Relum To Senderf x3 drorAn print acb.vity sessions al Humber
Street Gallery in October and November. Illustrator and printmaker Sean Azzopardi was
commissioned lo create a participatory response to 'l'm Sory,. Participants were Invited to
write an apology on a form, post rt in a letterbox anonymousty and, in return, receive an
envelope containing a letterpress print of anolher apology. In three sessions involving x30
participants, Sean also demonstrated letterpress techniques. The Retum To Sender acb.vity
remained in situ for the durabon of the exhibition and a zine was created with the collated
contenL
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Thursday Lates." I'm Sorry
Annabel Mccourt In Conversation with Michelle Dee and
Michelle Dee performance (November 141. Artist Michelle Dee was commissioned to develop
and deliver a new event commission for our Thursday Lates strand, and to chair an In
Conversation event with artist Annabel Mccourt on the same evening. The commission was a
performative essaylpiece of wrib.ng inspired by the exhibition. and the performance of that
piece of writing, which was trfed Who's Sorry Now? This event attracted x15 visitors.
Thursday Lates.. Mark Slater & the University of Hull - Hidden Sound (part of the Hull Jazz
Festival programme, November 211 Taking pla￿ against the backdrop of Annabel Mccourt's
I'm Sorry, this event
a combination of experimental sound art, music and projections,
attracted an audience of x40.
I'm Sorry zine and spoken word showcase (January 161. A celebratTon of another zine that
was Created after Vicky and La￿8.$ workshops. This induded perfornian￿$ and readings by
x12 of the young people Ihemsdves- the rnajority of whom were perfoming in public for the
first time, in front of an invited audience of family and friends.
Q4.. Climate Public Response. In Therapy byith North Sea. by Solmaz Fathang ran belween
14.02.25 and 18.05.25 in Space 1
Q4 saw us launch In Therapy with North Sea by Solmaz Farhang. Visitors to the exhibition were 3140.
Solmaz was selected through an open call seeking bold, visionary proposals for a new visual art
commission exFAoring the challenges of living and working on the Yorkshire coastline, at the interfa
bel￿een land and sea. The exhibition demonstrates Humber Street Gallery's commitment to
addressing universal themes through the lens of local concems. It explores coastal erosion along the
Holderness coast, climate change, and the interNvined themes of community strength, loss, and hope
in the face of environmental uncertainty.100°h of respondents have fed back that the exhibition
exceeded their expectab.ons and rated their overall experience as excellent
INTER_CHANGE: Supported studlos took place in spa￿ 2 be￿een 10.03.25 and 04.05.25.
SCREENING ROOMS #1". We gather and dream of new cOngr￿allonS lJanLJary 91. Our
Screening Rooms was made posSi￿e as a result of additional funding from BFI'S Pitch Pol
Fund. Screening Rooms was hosted al Humbei Street Gallery in Hull. between J8nuary 202S
March 2025, exhibiting a programrne of artist•made films from the Global M8jority and
curated in ongoing conversation with The New Black Film Collecb've. Screening Rooms was
devised as a significant addition to the cultural offer in Hull for filrn screenings that were
relevant to Global Majority audien￿S and to address the gap that exists in the access to
viewing artist-made films, especially those made by artists from the Global Majority- x30
audience members attended.
OPEN HOUSE.. Ryan Bouhbee (January 151 x10 participants.
INTER CHANGE Workshop - Harry Newrnan CharrI￿aking (January 191 x13 participants
attended.
SCREENING ROOMS #2". Dahomey + shortfilm (February 20} x10 audience members.
OPEN HOUSE: The Herd (February 261 x10
Exhibition Tour. In Therapy with North Sea (March 51. Led by Humber Street Gallery staff.
OPEN HOUSE.. Roy Claire Potter (March 61 x5 participants.
SCREENING ROOMS #3.. Wayfinder + short film {March 201 x15 audien￿ members
attended.
OPEN HOUSE. Charlotte Dawson {March 27) x10 parbcipants.
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Community Engagemenl & Learning:
We continued to deliver a year-round programme of art, ￿arnIng and engagement in our satellite
creative centre Gipsyville, based at Gipsyville Library.
The pr￿ramme aims to increase cultural engagement, Confiden￿ and connections with city-cenlre
and Hull's cultural offer, with the lon*term goal of making the centre self-suslaining. Conversations
have taken place with residents, Hull CVS and Library staff regarding fomiing a conslituled group,
most likely a CIC.
We delivered x49 coffee and chat sessions: 11 creative wotkshops. x24 cultural lunches (with guest
speakers) x6 visits to cultural events. induding at Humber Street Gallery. and a Christmas
Celebration, re8ching 1,371 residents. Arbst Rosie Ireson x6 Saturday art workshops for families
at Gipsyville Library. To coincide with his exhibition at Humber St￿l Gallery, artist Jack Pell
delivered a workshop at Gipsyville Library in June attended by x14 residents. Residents have now
moved lo running their own art and craft workshops in the library on Saturdays, a 'knit and natterf
group has formed and takes place weekly on Mondays, and the centre has benefitted from Hull City
Council's Wam Spaces initiative, which allows them to offer hot food to residents on Fridays. x107
residents took pla￿ in the Christmas Celebration event at the end of November.
Partnership with Artlink - Setting Off and perfomiance of Mammy Wata. We partnered
with Artlink to work with communities and deliver a programme of Creative workshops
coordinated by Siddi Majubah. The Warren's SHOUT group of LGBTQIA+ young people
worked with ceramicist Jen Holtridge of Quite Contrary Pottery lo produce ￿raM1¢ sculptures
inspired by emotional support Welcome House. which gives a welcome lo asylLJm seekers,
saw a group work with artists. Richard Lees. Maria Lofthouse. Jane Stow and Wendy Bennett
to create a textile 'seascape hanging and rnodel boat to represent the journeys people have
taken. The group also worked with printer Fraser Briggs to screen print shirts for their football
teams and celebrate their shared love of sporL Hull Afro Caribbean Men's Group worked with
David Okwesia to produce a radiolpodcast play and music around the African Mammy Wala
stories reflects'ng on the hazards of the joumeys many have taken to come lo Hull. This group
performed the play in Space 2 al Humber Street Gallery on in May. Open Doors, which gives
advice and support to aS￿uM seekers, saw groups working with artist Glynis Neslen and
others on drawing, paints'ng and photography. The group, which often included children, has
prodU￿d touching and powerful images of people and places left behind, along with
expressions of hope and strength for the fvlure. All of this work was exhibited at Humber
Street Gallery over x5 days in May.
Arty Bods. x10 Aty Bods sessions look place in Q1. Aty Bods is a programme of art
workshops for young people aged &11 and. where possible, content is based around current
exhibitions: and workshops take place within our exhibition spaces. In April and May these
sessions took place on Saturday momings and in June switched to Sundays in response to
parenucarer feedback Mid-week school sumrner holiday sessions We￿ planned for Q2, to
follow the end of the Sunday workshop5 in this quarter. again in response to parenucarer
feedback. In Q2 xg Arty Bods 'Sumrner Camp, sessions took place mId￿eek during the
school summer holidays, led by artist Lucy Brooke.
Gig Buddies. Gig Buddies Hull and East Yorkshire match people with learning disabilities
with gig buddies lo go to live music and events together and also re￿iVed funding to develop
a band comprising musicians with leaming disabilities and community musicians. We hosted
x10 rehearsals for this band, which has &10 members, in 2024-25.
Tales & Scales Productions - In Q2 We provided a home for a Disability Pride Month event
by this open mic F)oety and performance night that celebrates disabled. neurodivergent and
queer artists curated by arb.st Emity Oetegenn. attended by x18 audien￿ members as well as
x12 performers.
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Creative Brief Arts Award students visited Humber Street Gallery on x4 'go see, visits,
with x30 students from S￿￿kwell Primary School and x30 students from Mersey Primary
School in Q3. The students were all working towards their Explore Arts Award and were able
to meet HSG staff members who also did a Q&A session with student5.
Live Like Legends comrnunity outreach projecL We supported a group of Live Like
Legends street artists and graffiti artists in their application for an Arts Council England
Project Grant and also provided itFkind support in the application with marketing, monitoring
and evaluation and some venue supporL The gallery space was also the venue for several
workshops funded by the LLL leam's own Project Grant fvnding, which saw work and activity
al other siles, induding pu￿1¢ spaces and venues Brew, Ground and Hull Central Library.
Schools. Colleges and Universities. In order to establish what young people need we have
hosted 3 different school visits. with a total of 65 ￿h0o1 staff and students attending tours and
talks. We have also attended careers open days at Wilberforce College, a Freshers Fair at
Hull College and participated on an expert panel discussion about careers in the arts. Skills
exchange sessions happened beiween University of Hull students and networking events
hosted at the gallery.
Artist in residence..
Jade Blood completed their artist residency working with a diverse group of sixth form students at
Wilberforce College, culminating in an exhibition in Q3.
Lens Lab coMMen￿d an artist in residence project at Wekome House working wth asylum seekers
and refugees, with a view to documenting activities centred around Welcome House, including football
team Acorn FC and a recenuy fomed Photoclub", Iwo activib'es that provide support and friendship for
those seeking refuge here in the UK, whilst navigating the complexities of the refugee and asylum
pro￿sS. The work, which will indude a number of portraits of asylum seekers and refugees,
alongside their personal stories, will be exhibited al Humber Street Gallery in 2025-26.
Throughout this joumey, participants have been taught skn'lls in photography and gone on a series of
photowalks. Woth created on these walks will be curated (by Lens Lab's Benedict Phillips) for
inclusion in the exhibition, alongside portraits and other images taken by Lens Lab's Jonathan Tumer,
alongside participants, own stories and experiences of lrfe as refugees and asylum seekers.
In Q4, eonvers8tions commenced with artist Anna Farley regarding being artist4n-residence with the
Friends of Alderman Kneeshaw Park, Bilton Grange in 202&26.
Artlst Developmenl:
INTER_CHANGE, is an artist professional devek)pment inib'ative which evofved from 2 previous
programmes Hull Independent Producerfs Initiative (originating in 20161 and Fruit Factory NeNvorf( la
programme for visual artists which originated in 20181. This year, in its fifth year as Inter Change, a
core cohort of 5 creative practitioners al the early stages of their career participated. The cohort
benefited from support induding mentoring, peer to peer sessions and exchange visits with other
creatives and organisalions in the North of England. The programme culminated with an exhibition in
Autumn 2024125. We also delivered 13 Masterdasses, open to the public on the professional skills
needed to pursue a career in the arts.
During this year, we reffected the past 5 years of INTER_CHANGE delivery and made the decision to
change what our primary arb'st-SUPPOrt offer looks like. In pla￿ of INTER_CHANGE, Fruit Factory
Guild is a support network for artists, curators, cultural practitioners and creative thinkers who support
each other and are supported by Humber Street Gallery.
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Absolutely Cultured Limited
Trustses. Report
Members come from all stages of their careers and work across many disciplines. They are uni(ed by
a common interest in learning, development. and community-
Fruit Factory Guild members benefft from a year-round offer of acts.vty responsively programmed by
Humber Street Gallery. Members have a￿$$ to peer-t¢wer support, cril cirdes, workshops, talks,
performances, visits, and other opportunities.
What membership benefits look like-.
Free access lo our OPEN House series of workshops
Free access lo selected talks, events and screenings
Members G￿see trips outside of Hull
One-t(￿One advisory session with visiting aTb"sts and curators, as well as HSG staff
Opportunity to apply for the inaugural members exhibition in 2026
Regular mail-ouls listing current and upcoming opwrtunits.es
Member's profile on our website
100/0 off purchases in our Caf&Bar and shop
Aim 2. Develop a well-recognised brand which is loved by the peoplg we want to engage. It will
tell our evolving story and demonstrate our value and impact.
A key aim laim 21 was to grow and diversify audiences and customers we attract and engage, making
the most of our brand to grow our reputabon.
A robust audience development and markeb.ng plan was implemented. There was a clear correlation
be￿een the type of programming in the venue and audience visits which cannot be explained by
seasonal trends alone. Exhibitions like 'Bootleg Shreg and Friend5. seeing 4 times the number of
attendees targeted and 'You. me and HU3. seeing almost 8 kn.mes the targeted number of visits.
Exhibition planning is informed by audience feedback.
Plans to review the Brand were put on hold during this period due to the organisational review and new
business model development. Plans were also subject to a polents.al venue change. A decision was made
to remain in Humber Street Gallery.
Alm 3: Improve our agility and responsiveness wlth appropriate govemance, skllls, tools,
resources and practlces.
Be a team and organisatson with fit for purpose govemance, skills, knowledge, tools, resources and
practices.
The main piece of work under this aim wa5 to develop a new business model which is reflective of the
organisation's new priorities as a conternporary visual art organisation based in a CIty￿entre venue
and at a financial level that is reflective of the realisb"c income OPFX)rtunity- This work was completed
and approved by the board in Quarter 4 of theprevious financial year. with changes to staffing
completed by June 2024. A t¥)ard sub-group was also implemented in this period to investigate
alternative options with a view lo reducing our fixed costs in relatK)n to operations and identifying an
aletemative venue arragement that meets our needs going forward. The outcome of this sub-group was
to remain in the current premises.
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Absolutely Cultured Limited
Trustses. Report
Following the outcome from the NPO deasion and in response to the challenging funding landscape,
Absolutely Cultured has been reshaping and re4nvigorab.ng ils purpose, developing a lower cost
business m(xlel. and reviewing our venue needs. Whilst challenging. this is also a great opportunity to
focus its activities on the visual arts and deepen ils work communib"es. The work will continue to
contribute to the cultural ecdogy of Hull through strengthening the role that contemporary visual art
ean have for Hull's communities and arbsts as well as the economic benefrts a centrally located, high
quality CVA offer can bring.
A new Chair was appointed and we are actively recruiting new trustees to the board to strengthen the
skill sets.our NPO funding agreement by ACE has been extended for one year and there have been
significant staffing changes within the organisab"on. We are currenty recruib.ng for a new finance
manager and CEO.
Aim 4£e a financialty resilient organisation with annual programme and associated costs fully
funded.
A key aim for this reporhng peric#J was to be a financially resilient organisation wrth a sustainable
income and cost model.
Income - Fundraising
During this reporting period we significanlly stepped up our fijndraising activity, submitting
applications lo most major arts fvnders as well as a broad range of trusts and foundations. We
prodU￿d strong, well-aligned proposals that reflected ftjnder priorities, bul competition across the
sector was unpr￿dented. Many funders reported success rates of below 5 per cent, and several
received applications valued at hundreds of times the funding available. Feedback also suggested
that our reserves position may have made us a lower priority for support, with some funders choosing
to target organisations in more immediate financial difficulty- whi￿ our resetves have provided
short-lerm stability, they are not a lon*term solution, and securing extemal investment remains
essential for sustaining and growing our wotk
The fundraising strat￿Y developed in the previous year began to be implemented during this
reporting period. It provides a dear framework for inwme generation in a challenging ftjnding
environment and aligns with our broader business model devek)pment. Income will take time to build,
and reserves wll continue to be used strategically to support this transition. If the strategy is
successfully delivered. we expect to be operating at an annual budget level of £400K to £500K by
March 2027.
This was Absolutely Cullured's second year as an Arts Council England National Portfolio
Organisalion INPOI. Our application to extend NPO fvnding to March 2027 was SUC￿$$fUl, securing
continued support for the delivery of a Cty￿ntre contemporary visual arts offer.
The financial landscape remains difficult and fast-changing. Our business model continues lo evolve
in response, and Trustees have agreed to invest reserves strategically to match-fund programme
development and support income generation.
Hull City Council conb'nued to sponsor Absolutely Culbjred during this period, contributing to the
delivery of the activities and outcomes agreed with Arts Council England.
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Absolutely Cultured Limited
Trustses. Report
Income- Commercial
The café was brought in-house in the previous year, and throughout this reporb.ng period we have
invested significant time and attention into understanding how il can operate more suc￿sSfUllY and
contribute lo the long-temi financial sustainability of the organisation. While eadier work indicated that
the café alone cannot sustain the charity al scale, rt is clear that it plays an important role in attracting
people into the building. As a Iow-barrier entry point, the café helps make a contemporary visual arts
venue feel more welcoming and a￿SSible. supporb.ng audien￿ development and strengthening the
overall visitor expenence.
It is also recognised that Humber Street has several thriving hospitality businesses, and that
Absolutely Cultured musl continue lo develop ils own offer in line with this wider context. There is
strong potential to better align the café wilh our artistic identity, improve the customer experience, and
maximise the advantage of our IcM2lion to draw in new audien￿$.
Alongside this, we are continuing lo explore additional commercial opportunities and to consider how
we make the most of our biggest asset". our venue. This indudes reviewing hire potential, testing new
income-generaling acb'vity. and identifying ways for the bu1￿1ng to support a more diverse and
resilient income base.
As the hospitality sector continues to face challenges. it remains essential that we broaden our
commercial thinking and develop OPFK)rtunities that are not solety reliant on a traditional fo(xl and
beveoge offer.
Cost
A key part of the financial resilien￿ aim was lo devebp a lower cost model for the organisalion which
allows us to deliver our prionlies but in a more focused and costefficienl way. The annual budget is
expected lo be a deficit of around £162 for Financial Year 2025126 compared to £238 In 2024125.
2024125 carries some additional committed costs due to our current venue as well as transition costs
such as branding and planned ￿pital work. Changes have been made to the slafFing structure and
further cost savings are ￿anned from the operab.onal budget (rent and building costs).
Aim S: Be an environmentalty aware and responsive organisation, with a programme, building
and behaviours that supports positive change.
Contribute to Hull's target to net zero by 2030. Reduce our own impact on the environment, whilst
using our programming, relationships and assets to increase awareness.
This year. we reaffirmed our commitment to 5UPPOrting the ctys ambition to achieve net zero by 2030
and lo reducing our own environmental impact While202412025 was primarily a year of groundwork,
we took important steps lo embed sustainability into our operations and future planning. We have
begun reviewing our energy use, explored opportunities to redu￿ waste, and engaged with local
partners lo identify collaborative approaches to raising environmental awareness. Looking ahead, we
will develop a formal sustainability policy and use our programming and assets lo inspire positive
change within our Community. Our focus remains on tuming these foundations into measurable action
in the coming year.
In Q4, we presented In Therapy with North Sea by Solmaz Farhang, an exhibition devekjped through
our open dimate ￿11-out in partnership with the Untversity of Hull's Energy and Environment Institute.
The brief invited artists lo propose work responding tr) the urgent theme of coastal erosion. prompting
creative reflections on our shifting eoasline and the envitonmentsl forces shaping IL
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Absolutely Cultured Limited
Trustses. Report
Looking Ahead
A New Buslness Model
The new vision and purpose going into 202512026 is below.
Vision: A wodd-dass visual arts venue recognised ft)r its excellen￿, which inspire5 change and
creates opportunity with. by and for artists and Hull's communikn"es.
Mission- Empowering artists and Hull's communits.es lo develop creatively, to enable change and to
access opportunity through contemporary visual arL
Operating from our venue in Humber Street, in Hull's City Centre, we deliver a high-quality visual arts
programme involving renowned exhibitions, community engagement and talent development.
Absolutely Cultured IACI with its increased focus on CVA. has an exating and flexible offer that fits
well with the cultural mix in Hull. It Can achieve in tsme a successful and sustainable mixed economy
model. However, it should be stressed that the sustsinability of AC is by no means certain and will ￿lY
on us remaining adaptsble and responsive to opportunities that arise. Public funding for arts and
Cultu￿ is under threat and the value of art in places like Hull is being questioned as budgets are under
pressure and priorities heightened. Our focus remains on continuing lo deliver real value, within the
financial and resourang constraints we face. In addition to grant funding, cross sector partnerships
that can stimulate innovative ways of responding to local challenges and opportunits'es, bringing in
funding that otherwise wouldn't be accessed, is key to devek)ping this opportunity. We will work
conslruclively with partners at local, regional, national, and intemab'onal levels.
We will focus on our commitments to supwrt the delivery of the ACE Lets Create Strategy,
embodying the Investment Principles, delivering against Hull's soon lo be revised Cultural Strategy,
as well as delivering against the aims and outcomes set out in strategies of those funders who we
align well with.
2025126 Activity Plans
Exhibitions.. Continue to programme be￿n 34 core commissions.
Artist Residency in a school or community setting.
Creative interventions by 2 artists exhibiting to take pla￿ in a community setting to both
provide opportunities for the artists and community members to explore the content of the
exhibitions in a new way.
Vveekty coffee and chat sessions in Gips￿l11e or another community setting aiming to
develop cultural engagement and confidence within those communities.
10 Masterdasses on professional practice.
Inter Change artist development programme with culminating showcase of new commissions
planned for 2512615 participanlsl.
Pilot a mid-career development programme12 participanlsl.
Year-round pr()gramme of leaming. engagement and skills for all ages wtth partners al the
forefront of innovative praetits 15 workshops, 10 earty years sessions, 10 older ehildren's
5essionsl.
Open space dynamic programming {potenlial partnerships with University of Hull, Unthinkable
film festival, Richie Cufverl.
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Absolutely Cultured Limited
Trustses. Report
Current External Landscape
The environment in which we operate is ￿n￿rtain and whilst, as a relatively young organisation, we
have had some unique challenges in our history, we are far from unique in being impacted by this. A
strength our own history presents is that we are an adaptable organisalion that has shown it can
navigate change and be resilient
For cultural organisabons to thrive: being lapped into the needs and priorities of place is essential for
continuation and gro￿. PutAic funding for the arts is shrinking, trusts and foundation funding is more
competitive than ever before. Whilst funding and politscal uncertainty will undoubtedly impact the
cultural sector, the role of arts and creative organisalions in cities and places and in how the country
presents itself lo the worfd has never been more important. At a local level, levelling up funding is
being earmarked for skills and capacity development lo drive e￿noMiC growth.
8 organisatr'ons in Hull successfully became NPO'S for the period 2023-26. 4 of which are new to the
portfolio bul had previously r￿1Ved ACE funding through other funding streams. Absolutety Cultured
Ltd being one of the new organisations to join this round. Two other organisations in the city are no
longer part of the portfolio. Overall funding into Hull via the NPO funding stream increased by over
£1m compared lo the last round. These changes enable opportunities for collaboration and
partnership working across the various artfomis and locations of the organisalions in the city. There is
clear opportunity for a more collaborative approach across sectors and across creative sectors
particularly. Following the outcome of the NPO decisions, AC initiated conversations with several
other Hull-based artslculture organisalions and has strengthened opportunity for collaboration with
Artlink and Back lo Ours in particular.
The local authority has developed a new Cultural Strategy by working with the Hull and East Riding
Cultural Compact (now called HEY Creativel and Local Economic Partnership. There is a growing
interest in developing deeper cultural partnerships with North Lincolnshire organisations with
investment such as the Cultural Development Fund boosting activity especially around Grimsby and
Scunlhorpe.
STR
CTURE
OVERNANCE AND MANAGEMENT
Absolutely Cultured Ltd is a cornpany limited by guarantee whose business is governed by a Board of
Trustees. The company gained charTtable status on 15 June 2015. The Board of Trustees comprises
individuals who together are responsible for the govemance of the charity- The company was
originally formed to deliver Hull's year a5 the UK City of Culture in 2017 and, in September 2017, il
was announced that the organisation which was set up to deliver 365 days of transformative culture,
Was to continue, with a much reduced and redefined remit which will form part of the city's legacy.
To reflect this change, the company changed its name from Hull UK City of Culture 2017 Limited to
Absolutely Cultured Limited, on 24 May 2018.
The Board currenuy consists of seven Trustees and is chaired by Qaisar Mahmood. The full list of
Trustees is set out in the reference details below. The FFGP committee has three trustees on it.
The full Board of Trustees met eight times in the period on the dates as listed. Four Main Board
meetings and three extraordinary meetings and a meeting to receive a presentation on the Business
Plan. This is higher than typical and is rellective of the organisation change process which look place
during this period..
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Absolutely Cultured Limited
Trustses. Report
Board Meeting Dates from 1 April 2024- 31 March 2025
16 May 2024
. 28 August 2024
. 26 September 2024 (Extraordinary)
07 October 2024 (Trustee Only)
18 October 2024 (Trustee Only)
. 28 November 2024
. 05 February 2025 (Board Away Dayl
06 March 2025
All full Board meetings take place in person, however. to allow accessibility for all Trustees, those who
cannot attend in person are atrAe to join remotety with the chair ensuring they are able to fully
participate in the meeting as if there in person.
The Trustees act on advice and infomiation from the Executive Leadership which is responsible for
the day-to4ay management of the charity-
Recruitment, Appointment and Training of Trustees
The charty continue5 to refresh the Board and this year saw the recruitment of 3 new Trustees.
Six Trustees stepped down during this period. K Harker. L Clarkson. J Wnn-Hague, P While. M Lorch
and D Sinclair. L Pitcher (Chair) annoUn￿d that he would be sleppingdown by June 2024. We sincerely
thank all for their contributions during their b.me on the board.
The seven newty appointed Iruslees bring a range of experience and perspectives lo the organisalion.
In particular, they strengthen art sector and creative programming skills and kno￿edge including
community ¢￿prOduCtion, public relations and educabon sector. There is increased understanding of
fundraising on the board, though income generab.on more broadty is an area we will look lo enhance
further going forward. The new Chair Qaisar Mahmi)od joined the board in June and enhances the
boards expertise on diversity, indusion and community engagement and has got in depth governance
and charity experience.
The Board appointed Ben Norman as senior independent director in November 2019.
Board Diversity
OLJr commitment to diversity is based on the belief that everyone shoLJld have access to high quality
creative opwrtunities and that different experiences and perspecb.ves bring not just richness and
relevance but are often what makes art produced in the UK exceptional. The Board is committed to
shifting the power of who designs and makes decisions about cultural provision. Based in Hull: which
is the 4th most deprived local authority in England. and where a high proportion of the population has
low arts engagement, our goal is to increase representation across the board and leadership of
people with lived exF)erience of exclusion, in particular experien￿ of socioéconomic deprivation and
the barriers this creates.
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Absolutely Cultured Limited
Trustses. Report
Portfolio Responsibilities
The seven Trustees of Absdulely Cuftured bring specialisms and experience from all areas of
business and the arts which they use to support the company's acb.vty and in line with a smaller scale
company. There is a Fundraising, Finance, Governan￿ and People {FFGPI suwroup which consists
ofthreeTruslees and is Chaired by Richard Lewis. Their remit is lo provide a forum for the Executive
Leadership team to discuss matters of strategic and Signifi￿nt importance to the charity before
presentation to the main Board. The committee monitr)rs progress against the fundraising strategy,
reviews the annual budget, receives the audrt report. appoints financial service providers. oversees
financial control. and reviews HR poliryes and pay. This committee has been repurposed to
strengthen oversight of our Income generab.on acb"vib"es and repla￿5 the ft)rmer Finan￿ and General
Purposes Committee IF&GPI.
Related parties and Cowoperation with other oryanisations
The Tnjstees are not remunerated and r￿1ve no other benefit from their work with the charity. Any
connection be￿een a Trustee or senior manager of the chanty with business partners, sponsors or
suppliers is disclosed to the full Board of Trustees in the same way as any other contractual
relationship with a related paty.
Trustees to have held office during the year and up to the date of this report:
Main board
meetings
attended
Finance
committee
meetings
attended
Appointed
Resigned
B.P. Norman
1710712018
5of5
3of4
R. Lewis
1310812019
14101r2021
1of5
4of4
Dr K. Harker
0610312025
4of5
Oof1
NIA
L. Pitcher (Chairl
L. Clarkson
0810712021
2810612024
1 of1
2310212023
2910712024
Oof1
3of4
NIA
K. Wynne-Hague
Smrth
1410912023
2710212025
NIA
2311112023
4of5
NIA
K. Genever
2311112023
5of5
NIA
P. White
07103r2023
30111r2025
4of5
NIA
A. Daniel
0710312023
3of5
NIA
M. Lorch
2311112023
2710312025
2of5
NIA
Q. Mahmood (Chair}
D. Sinclair
2810612024
3of4
2of3
2810612024
0810112025
Oof3
NIA
R. Prilchard
2710212025
1 of 1
NIA
Group Structure
The group consists of Absdutely Cultured Ltd and Absolutety Cultured (Enterprises) Ltd which is a
wholly owned subsidiary of the charity and a separately registered company. Absolutely Cultured
(Enterprises) Ltd carries out nowharitable trading activities to raise funds for the work of the charity
and was incorporated on 14 August 2015.
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Absolutely Cultured Limited
Trustses. Report
Separate consolidated financial statement5 incorporakn.ng the result5 of the charity and the subsidiary
have been prepared.
The Executlve Leadershlp structure at 31.03.25
Marianne Lewsley-slier Creatsve Director
During this reporting period, the company was led on a day-l04ay basis by an Executive Leadership
Team. The team shared Executive Leadership responsibil￿eS whilst also leading on areas of
specialism. Janine Crombie IDevelopment Ditectorl. Joanne Norman (Finan￿ & Operations Director)
and Marianne Lewsley-stier (Creative Director). During this period. the Executive Leadership Team
worked with the Board of Trustees to undertake a period of organisational change. Alternative
business models We￿ exFAored that would ensure the longer-term sustainability of the org8nisation, in
response lo the challenging economic dimate. The Board of Trustees accepted the Executive Team's
recommendation lo move to a redU￿d staffing structure. Part of this recommendation was to move to
a single leadership model following a consultation prO￿sS further to an Extraordinary Board meeting
in February 2024. Janine Crombie and Joanne Nomian announced they would not express an interest
and would be stepping away from their role& After a recruitment pro￿sS, Marianne Lewsley-stier
was appointed as the sole leader of the organisation with the change being implemented in April
2024.
Pay and remuneration of the Executive Leadership personnel is initialty set by the Board of Trustees
with refe￿nce to the company pay scales, market conditions and sector salaries. In line with our Pay
Policy. where the Trustees agree an organisation wide pay award, all staff are eligible to re￿1ve this,
with further individual pay rises assessed against perfom)anee management criteria.
Employees
There is an understanding of the Importan￿ of the company's employees to the longer4emi SU￿$5
of the Charity.
In line with the previous year, the Trustees took a strategic view of pay and reward in this reporting
period, acknowledging that economic factors were continuing lo be very challenging and considered
various options to support its employees. Taking into consideration the charity's financial position, a
decision was made lo award all staff a quarterly cash payment above the annual organisation pay
award to support them with the rapidly rising inflation.
We continue to offer flexible working to our non-venue team, allowing staff members to work a mix of
in the Offi￿ and home working in response to stsff requests. Staff report this flexibility ensures a good
work life balance is maintained and improves their productivity.
The company regularly communirales with its empk)yees through team meetings. team wide &mails
and one to ones. Trustees are invited to team meetings to foster open relationships with employees.
An annual employee survey is undertaken to all¢)w for honest feedback about their experience
working al Absolutely Cultured. These surveys are shared and reviewed by the Board and Executive
Leadership team. Staff engagement is high with most employees completing the latest survey.
Staff training is important to support both the conb.nual skills development of our team to deliver our
programme of activities and to give them the skills to further develop their careers extemally (Aim 31.
We develop training plans through staff appraisals and implement a training plan each year.
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Absolutely Cultured Limited
Trustses. Report
Our Buildings and Operations
We operate from premises in Humber Street, Hull where we present our visual art exhibition
programme, supporting programme and commercial activities induding a café and bar and small
shop. Vve have robust health and safety measures in pla￿ ensuring staff and customers have a safe
environment lo work and visit maintenan￿ is regularty undertaken to ensure equipment is running
effectively and have systems in pla￿ to ensure operaty.ons run smoothly.
All activity undertakes a robust risk assessment wth controls and risk measures pul in place to ensure
public and stsff safety.
Funding Partners
As a chanlable company, ftjnding partners are signthcant stakeholders. Relationships with these
Partners are held at all levels across both the company and the funding partnerfs organisalion.
Regular meetings are held with the main fvnders to ensure they are fvlly conversant with the planned
programme of creative events, impact on granl fvnding and impacl on the community at large.
The companys major stakeholder is Arts Council England, and, as part of our NPO funding
agreement with them, they are invited as an observer to the company Board meetings On￿ a year
and to be involved in processes around organisational development and change.
Funding from trusts and foundations, whilst competitive. wll be an important source of income for u5.
We continue lo aim lo secure funding partnerships with the larger trusts and foundations who align
strongly with our purpose. In addition, we wll aim to secure funding from a wide range of
small-medium sked funders in order to deliver our aims.
The National Lottery Heritage Fund INLHFI has supported a number of AC projects. We plan to
continue lo seek support frorn NLHF where projects are identified as having strong alignment.
Hull City Council IHCCI are an important partner for AC, from a fvnding as well as sedor
development and delivery perspective. We will continue to work together to deliver our agreement
with them, to deliver cultural acb.vity which responds to the needs of Hull in the best way possible and
supports the delivery of the Cuttural Strategy la new strategy is currently in development).
Public and Communty at Large
The Company objectives are charita￿e by their very nature. being that Absolutety cUltu￿d Limited is
established as a Charitable Company. All activity is directed towards being of public benefit and most
of the activity is free to access or pay what you can for all.
Local Context:
Hull has seen a significant economic dedine since the 1970s due to the loss, contraction and
reconliguralion of the city's industrial and maritime functions resulting in high levels of unemployment
and deprivation. The city is the fourth most deprived local authority in the country according to the
2019 English Index of Multiple Deprivats"on and 45% of Hull neighbourhoods are in the 109/0 most
deprived in England. Health inequalib.es are dramab"calty evident even be￿een neighbouring
communibes with life expectsncy over 10 years less in some parts of Hull than other wards within the
city boundary.
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Absolutely Cultured Limited
Trustses. Report
Significant public and private sector investment has gone into the city in re￿nt years, lo improve
resilience lo climate change. to improve Hull's connectivty. induding our highways capacity and
digital capabilib"es: into our univer5ty. our sch(x)Is. the city centre public realm. our leisure and culture.
Despite typically low engagement in the arts by Hull residents. 95% said they participated in at least
one cultural activity during Hull's city of culture 2017 tenure and whilst maintaining this level of
engagement in the years since with a much-redueed sector capacity and funding landscape, evidence
across the sector is that the appebte for CLbltUfal engagement is still there.
Trustees recognise the posib.ve health and wellbeing beneffts of engaging with arts and ¢ultLJre, the
important role creative engagement plays in children's edu￿tIonal attainment and life prospects and
the role of a healthy cultural offer on the economic prospects of a place. As part of the reshaping of
the organisation, AC wll explore how contemporary visual art projects in particular can unleash the
potential of the people of Hull and help tr) respond to some of these challenges.
Suppliers
The Trustees appreciate the Importan￿ of Absclutety Cultured suppliers in delivering the long-lerm
plans of the company. We work with many local independent ereab've practitioners and are invested in
supporting them lo conts'nue to work in the sector. Many rely on tsmety payment of invoices to live.
The company pays its suppliers via tsVI￿ monthly payments to ensure all invoices are paid within a
maximum of 30 days from when they are received.
Environmgntal Sustsinability
Trustees understand the rde of arts and culture in making use of all its assets lo increase awareness
and advocate for change on environmental issues as well as delivering on our own moral and social
responsibility as an organisation to ensure our output doesn't have a negative impact on the
environment. Hull with its proximity to water is particularty vulnerable to climate change yet the
Humber region has the highest eart)on emissions in the country. AC aims to be environmentally
conscious in all rts strategic and operational outputs. The Tnjstees realise that this is an area where
we need lo invest and improve within the constraints of our funding environment
We are a member of the Gallery Climate coalib.on an intemational comrnunity of arts organisalions
working to reduce our sectorf5 environmental impacts. Through our membership we are able to
access Best Practice tools and work collectively towards zero waste and a reduction in the sectors
C02 emissions. Lauren Wilson is our internal Green Champion and is currently working with the wider
team to draw up a plan on how we can rnake simple but effective adjustments lo our venue,
exhibitions and artist agreements to redu￿ our impact on the environment. We continue to Use and
submit data lo Julie's Bicyde to measure our energy usage, this will aid the Trustees in setting
realistic KPI'S to be agreed and implemented over the medium and long term and will form part of the
regular reF)Orting lo the Board.
We also have changed our electricity supplier in Juty and have moved to a fijlty green supplier called
Opus.
We are a partner In Hull's Oh Yes Nel Zero campaign where we have pledged lo contribute to the Hull
and Humber region leading the way on becoming net zero. We have a vegan and vegetarian offer in
our café venue and have signed vp to a sustainable palm oil pledge. We buy local where possible and
moved lo a papedess finan￿ system. We reuse and recycle materials for exhibitions. We actively
programme work made by artists who tackle environmental Ihemes and have a history of cwrealing
and Commissioning work which raises awareness about the relevance and importance of climate
action for Hull in particular.
Page 20

Absolutely Cultured Limited
Trustses. Report
We have had a Display Energy Certification Review undertaken to benchmark our current
environmental impact and have been assessed at a B 1351 which is a got￿ standard. Improvement5
suggested would have relatively small impact to improve this but high cost to the charity.
The Trustees have further ambits.ons lo redu￿ the company's cart)on foolprint by reducing ils use of
energy and mains water, reducing waste going to landfill, and to Imp￿Ment environmentally
sustainable activities such as ensuring we power down when the bu1￿1ng is not occupied, increasing
our buy local adivity lo redu￿ transport imparts. creating a green roof to reduce heating costs and
moving to a brown water collection system to redu￿ mains water usage.
Going Concern
As Trustees, we are required to review and comment whether the ch8rity is a going concern and to
the effect have looked al the organisation's cash flow, budgets to March 2027 and level of unrestricted
reserves. We have taken advantage of the grants that were made available lo us by the national and
local governments and taken some tough decisions regarding use of charitable funds.
With a prudent approach, we consider the extent of the charity reserves, without any additional
income from grants or trading acb"vib"es. to be sufficient to cover all operating costs of the charity until
at least March 2027 and therefore we consider that the financial statements be prepared on the going
concern basis of accounting.
Flnanclal Perforn)ance
The Trustees agreed the strategic ￿an and budget al the start of this reporting period wf(h an
agreement to undetwrite a deficit up to £344.142 from our unreslricled reserves reflecting the
strategic decision lo ulilise unrestncted reserves lo support ongoing projects as match funding, evolve
towards a revised business model that is reflective of the likely k)wer funding opportunity and to
strategically utilise reserves in support of our objects and to provide for our beneficiaries reducing the
reserves lo a level more appropriate for a smaller charity.
Total income for the year, induding donalions in kind and investment income was £389,484. This was
applied towards the planning and delivery of the year across all activity areas. In total this expenditure
amounted to £627,210.
The above resulted in an eX￿sS of expenditure over income for the year of £237,726.
When dedurted from the accurnulated surplus from prior periods. there remain5 unrestricted funds of
£688,065.
Like many arts organisalions, we are reliant on grant fvjnding as a significant fvjnding Sour￿ and
continue to face the challenge of a￿ssing such fvnding from the main funders. Longer-term, the
organisalion musl diversify Ils income SoU￿S to reduce relian￿ on grant funding which continues to
be compelilive. Following the pandemic, many Irusls and foundats.ons are experiencing increased
demand at a lime of increased overall need and have adjusted their criteria for fvnding with a greater
emphasis on impact ftir Communities and supporting areas of high deprivab"on.
We have currendy secured £200,000 ACE NPO funding per annum over four years (April 2023-March
20281. This is due lo a re￿ntlY announced one-year extension by ACE, lo the agreed Ihree-year
period. Absolutely Cultured made a Su￿ssful applicth.on for this exension. In addibon. we have secured
£35.000 in sponsorship from Hull City Council.
Page 21

Absolutely Cultured Limited
Trustses. Report
The Board have agreed strategic use of the unrestn.cted reserves this year to meet the current
commitments, to develop a programme of activib.es that can become financially sustainable through
funding partnerships and to invest in income generab"on.
We have developed a fvjndraising strategy which takes into consideratson Ihe economic climate and
changes to the grant funding landscape. It also responds lo the changes to Ac's business model and
refocusing of purpose. Success of the fvjndraising strategy is dependent on programme plans being
aligned with the aims of identified FKJlenlial funding partners. Commercial income potential is being
explored further as we aim to increase income through new commercial opportunib"es.
The fvnding landscape continues lo be very challenging. We are responding lo this with continuous
review and development of the programme of activity to ensure our work is of the highest standard
and has the greatest putAic benefit possible. Further cost reduction will be considered if necessary.
Principal Risks and Uncertainties
The principal risk lo the organisation is its financial sustainabilty. the funding landscape is ext￿ mely
challenging. and many of the aKernative earned income streams that arts organisalions are reliant on
are also under strain. The pressure on budgets through the recent rapidly rising inflation has added to
this uncertainty. In response. the organisation has reduced core and staffing costs lo a level refieclive
of the challenges faced and these will remain under review with plans for further adjustments where
needed.
The Management of Rlsk
The Trustees recognise their duty to identify and review risks to which the Charity is exposed and to
ensure appropriate controls are in place to give assurance against error and fraud. The company has
well managed appropriate management and governan￿ procedures with a systematic programme of
review in place. Each put4ic facing acb.vity undertaken by the company requires an event plan lo be
undertaken whereby all risks induding health & safety and safeguarding are assessed and
appropriate plans pul in pla￿.
A comprehensive risk register is maintained and updated to reflect live risks, with risks owned and
managed by the relevant person. Risks and their mitigating actions are monitored and reviewed by
the Executive Leadership and quartedy al the Finance & General Purpose meeting with main risks
reported lo the full Board meeting of Trustees quarterly. A copy of the fvll risk register is also shared
with the companls key fvjnders. Dialogue with our main fvnding partners is ongoing in relation lo risk.
Policies on Reserves
The charity's policy was updated to reflect current best practice and statutory guidance and approved
at the full Board meeting on 16 May 2024. In a year of economic uncertainty and stretched PLJblic
finances, we have maintained a PTudent reserves policy to safeguard the charty's stability- Our
reserves provide resilience, enabling us to navigate challenging conditions while continuing to serve
our community- We monitor reserves carefully to balan￿ financial security with investment in
eharilable activities. We remain focused on long temi sustainability, even in difficult times, while
posib'oning the organisation to respond to future opportunities.
The policy looks at.. -
How the NPO outcome at a lower level than planned for impacts the planned programme
over the next three years.
Page 22



The trusteed agreed to underwrite a dunding deficit of up to £344,142 in the financial year to March 2025. This deficit included £140,000 of transition costs as the charity restructures the staffing team and potentially relcoated to new premises to reduce and address ongoing operating costs. Actual d ~~ef~~ icit achieved in the year was £237,726. This represents the trustees' commitment to match fund applications for funding from the charity's reserves. 




Absolutely Cultured Limited
Trustses. Report
Public Benefit
The Trustees are of the opinion that the nature of the Charty's aCkn"v￿.es and the geographi￿1 area
over which it operates are such that it fulfils the public benefit criteria as specified by the Charity
Commission. Further, the Trustees confirm that they have complied the duty in Paragraph 17151
the Charities Act 2011 with regard to following guidan{￿ published by the Charity Commission in
connection with public benefits.
REFERENCE AND AOMINISTRATIVE DETAILS
Charity Name:Absolutely Culbjred Limrted
Charity Reg No:1162199
Company Reg No:09106231
Registered Office:64-65 Humber Street, Hull. HU1 1TU
Contact Details: Tel. 01482 304454
Email.. info
absolutel cultured.co.uk
Website: ww.absolutel cultured.co.uk
Bankers: National Westminster Bank plc, 34 King Edward Street Hull, HU1 3SS
Auditors: Smalles Goldie, Regent's CourL Princess Street. Hull HU2 8BA
Solicltoys: Rollils, Citsdel House, 58 High Street, Hull, HU1 1QE
Statement as to Disclosure of Information to Auditors
So far as the Trustees lin their capacity as directors of the charitable company) are aware, there is no
relevant audit information las defined by Section 418 of the Companies Act 20061 of which the
eharilable company s auditors are unaware and each Trustee has taken all the steps that he or she
ought lo have taken as a Trustee in order to make himlheTself aware of any audrt infomation and to
establish that the charitable company s auditots are aware of that infomation.
Statement of trustees. responsibilities
The trustees (who are also the directors of AbscAulely CuKured Limited for the purposes of company
lawl are responsible for preparing the trustees. rep)rt and the ffinancial statements in accordance with
applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted
Accounting Practice), induding FRS 102 "The Financial Reporting Standard applicable in the UK and
Republic of Ireland"
Company law requires the trustees lo prepare financial statements for each financial year. Under
company law the trustees must not approve the financial staternent5 unless they are satisfied that
they give a true and fair view of the state of affairs of the paient charitable company and the group
and of the incoming resources and applicab.on of resources. induding its income and expenditure. of
the charitable group for that period. In preparing these financial statements, the trustees are required
to".
select suitable accounting policies and apFAy them consistenijy.,
observe the methods and principles in the Chanties SORP.,
Page 24

Absolutely Cultured Limited
Trustses. Report
make judgements and estimates that are reasonable and prudent.,
slate whether applicable accounting standards, comprising FRS 102 have been followed, subject
to any material departures disdosed and eX￿ained in the financial statements", and
prepare the financial stslements on the going con￿rn basis unless il is inappropriate lo presume
that the parent charitst4e company will conty.nue in business.
The trustees are responsible for keeping proper accounting records that Can disclose with reasonable
accuracy at any time the financial posrtion of the parent charitable company and the group and enable
them lo ensure that the financial statements comply with the Companies Act 2006. They are also
responsible for safeguarding the assets of the parent charitable company and the group and henee for
taking reasonable steps for the prevention and detection of fraud and other itregularities.
The Iruslees are reSponsi￿e for the maintenance and integrity of the corporate and financial
information induded on the charitable company's website. Legislation governing the preparation and
dissemination of financial statements may differ from legislation in olherjurisdiclions.
29 Jan 2026
The annual report was approved by the trustees of the charity on
behalf by..
and signed on its
Q. Mahmood
Trustee
Page 25

Absolutely Cultured Limited
Independent Examiner's Report to the trustees of Absolutely Cultured Limited
{'the Group,)
report to the charity trustees on my exarnin8tion of the consolidated accounts of the Group
comprising the Absolutely Cultured Limited and its subsidiary undertakings ft)r the year ended 31
March 2025.
Responsibilities and basis of report
As the Iruslees of the Group land also ils directors for the purposes of company lawl you are
responsible for the preparation of the consolidated accounts in accordance with the requirements of
the Companies Act 20061'the 2006 Act'i.
Having satisfied myself that the accounts of Ixith Absolutety Culbjred Limited and the Group are not
required to be audited under Part 16 of the 2006 Act and are eligible for independent examination, I
reF)Ort in respect of my examination of your consolidated accounts as carried out under section 145 of
the Charities Act 2011 I'the 2011 Act'l. In carrying out my examination I have followed the Directions
given by the Charity Comrnission under section 14515}Ib) of the 2011 ACL
Independent examiner's statement
Since the Group's gross income ex￿eded £250,000 your examiner musl be a member of a body
listed in section 145 of the 2011 Act. I confimi that l am qualified to undertake the examination
because l am a member of the Institute of Chartered Accountants in England and Wales, which is one
of the listed bodies.
I have completed my examinats"on. I confimi that no matters have come to my attention in connection
with the examination giving me cause to believe..
1. accounting records were not kept in respect of Absolutely Cultured Limited as required by
section 386 of the 20(￿ Act.. or
2. the accounts do not accord wth those records," or
3. the accounts do not comply with the accounting requirements of section 396 of the 20C6 Act
other than any requirement that the accounts give a 'true and fair view which is not a matter
considered as part of an independent examinab"on', or
4. the accounts have not been prepared in accordance with the methods and principles of the
Statement of Recommended Practice for accounting and reporting by charities applicable to
charities preparing their accounts in accordance wth the Financial Reporb'ng Standard
applicable in the UK and Republic of Ireland {FRS 102).
I have no concems and have come across no other matters in connection with the examinab.on to
which attention should be drawn in this reFK)rt in order to enable a proper understanding of the
accounts lo be reached.
S.T. Bramall Bso, FCA
Smalles Goldie
Chartered Accountants
the Institute of Chartered Accountsnts in England and Wa
Regent's Court
Hull
HU2 8BA
29 Jan 2026
Date..
Page 26

Absolutely Cultured Limited
Consolidated Ststement of Financial Activities for the Year Ended 31 March
2025
{Including Consolidated Income and Expenditure Account and Ststement of
Totsl Recognised Gains and Losses)
Unrestricted
funds
Reslricted
funds
Total
2025
Total
2024
Nole
Income and Endowments from:
Donations and legacies
Other trading activities
Investment income
Other income
2,652
124.315
22.827
38,290
201.400
204,052
124,315
22.827
38,290
291,020
133,060
16.229
48,027
Total income
188.084
201,400
389,484
488,336
Expendlture on:
Raising Furjds
Raising funds
130,315)
{30,315)
132,9461
Charftable aetlvltles
Partnerships &
Developments
Marketing and
Communications
Programme and Delivery
Total expenditure
{85.270)
{45.158)
{130,4281
1102,4481
{19.3791
290,846
{10.263)
145,979
129.6421
436,825
179.2481
570,541
425,810
201.400
627,210
785,183
Net expenditure
1237,726)
1237,7261
1296,847
Net movement in funds
1237.726)
{237,7261
1296,8471
Reeoneiliation of funds
Total funds brought forward
Total funds carried forward 18
925,791
925,791
1,222,638
688.(￿5
688,065
925,791
All of the group's ath'vities derive from continuing operations during the above periods.
The comparative Statement of Financial Activities for 2024 is shown in note 11.
The notes on pages 30 to 43 fom) an integral part of these financial statements.
Page 27

Absolutely Cultured Limited
(Registration number: 091062311
Consolidated Balance Sheet as at 31 March 2025
Unrestricted Restricted
fund
fund
2025
2024
Nole
Flxed assets
Tangible assets
Current assets
Stocks
Debtors
Cash at bank and in hand
12
7,204
7,204
7,237
14
15
5,801
30.428
746.670
5,801
30,428
749,145
4,175
59,662
932,177
2,475
782,899
2,475
785,374
996,014
Creditors: Amounts falling
due within one year
16
102,038
2,475
104,513
77,460
Net current assets
680,861
680,861
918,554
Net assets
688,065
688,065
925,791
Funds
Restricted funds
Designated Funds
General Funds
454,592
233.473
454,592
233.473
599,319
326,472
Total funds
18
688.065
688,065
925,791
The charitable company is entitled to exemption from audrt under Secb'on 477 of the Companies Act
2006 for the year ended 31 st March 2025. The trustees have not required the charitable company to
obtain an audit of its financial statements for the year ended 31st March 2025 in accordance with
Section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for.
la} ensuring that the company keeps accounbng records which comply with Sections 386 and 387
of the Companies Act 2006 and
Ib} preparing financial ststemenls which give a true and fair view of the stsle of affairs of the
company as at the end of each financial year and of its profit or loss for each financial year in
accordance with the requirements of Sections 394 and 395 and which otherwise comply with
the requirements of the Companies Act 2006 relating to financial stalemenls, so far as
applicable lo the company.
The financial statements have been prepared in accordan￿ the provisions applicable to
companies subject to the small companies regime.
The financial statements on pages 27 to 43 were approved by the trustees, and authorised for issue
on .................... and signed on their behalf by".
29 Jan 2026
Q. Mahmood
Trustee
The notes on pages 30 to 43 fom) an integral part of these financial statements.
Page 28

Absolutely Cultured Limited
(Registration number: 09106231)
Balance Sheet as at 31 March 2025
Unrestricted Restricted
fund
fund
2025
2024
Nole
Fixed assets
Tangible assets
Investments
12
5,253
5,253
2,403
5,254
5,254
2,404
Current assets
Debtors
Cash at bank and in hand
15
76,275
700,056
76,275
702,531
150,￿3
833,361
2,475
776,331
2,475
778,806
983,424
Creditors: Amounts falling
due within one year
93,866
2,475
,341
64,872
Net current assets
682.465
682,465
918,552
Net assets
687,719
687,719
920,956
Funds ofthe charity:
Restricted funds
Designated Funds
General Funds
454,592
233,127
454,592
233,127
599,319
321,637
Total funds
18
687,719
687,719
920,956
The charitable company is enlided lo exemption from audil under Section 477 of the Companies Act
2006 for the year ended 31 st March 2025. The trustees have not required the charitable company to
obtain an audit of ils financial statements for the year ended 31st March 2025 in accordance with
Section 476 of the Companies Act 2006. The diredors acknowledge their responsibilities for..
lal ensuring that the company keeps ac(x)untin9 records which cornply with Sections 386 and 387
of the Companies Act 2006 and
Ib} preparing financial statements which give a true and fair view of the stale of affairs of the
company as at the end of each ffinancial year and of its profit or loss for each financial year in
accordance with the requirements of Sections 394 and 395 and which olhetwise comply with
the requirements of the Companies Acl 2006 relating to financial stalemenls, so far as
applicable lo the company.
The financial statements have been prepared in accordance the provisions applicable to
companies subject to the small companies regime.
The financial statements on pages 27 to 43 were approved by the trustees, and authorised for issue
0￿9'jali 2026.... and signed on their behalf by..
Q. Mahmood
Trustee
The notes on pages 30 to 43 fom) an integral part of these financial statements.
Page 29

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
1 Accounting policies
Summary of significant accounting policies and key accountiTrg estimates
The principal accounting F)olicies applied in the preparation of these financial statements are set out
below. These policies have been consistenlly applied to all the years presented, unless otherwise
ststed.
Statement of compliance
The financial statements, which is a putlic benefit entity under FRS 102, have been prepared in
accordance with the Charib'es SORP IFRS 1021 'Accounting and Reporting by Charities". Statement of
Recommended Practr.￿ applicatle to chanlies preparing their accounts in accordance with the
Financial Reporting Standard applicatAe in the UK and Republic of Ireland {FRS 1021 leffective 1
January 2019}', Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the
UK and Republic of Ireland. and the Companies Act 2006.
Basis of preparation
The financial statements have been prepared under the histori￿1 cost convention.
Basis of consolidation
The consolidated financial statements consolidate the financial statements of the charity and its
subsidiary undertakings drawn up to 31 March 2025.
No statement of financial activities is presented for the charity as permitted by section 408 of the
Companies Act 20CE. The charity made a loss after tax for the financial year of £233,237 12024 - Ioss
of £352,744>.
A subsidiary is an entity controlled by the chanty- Control is achieved where the charity ha5 the power
to govem the financial and operating poliaes of an entity so as to obtain benefits from ils activities.
The results of subsidiaries acquired or disposed of during the year are induded in the statement of
financial activities from the effective date of acquisition or up to the effective date of disposal, as
appropriate. Where necessary, adjustments are made to the financial statements of subsidiaries to
bring their accounting policies into line with those used by the group.
The purchase method of accounting is used to account for business combinations that result in the
acquisition of subsidiaries by the group. The cost of a business combinats'on is measured as the fair
value of the assets given, equity instruments issued and liabilities incurred or assumed at the dale of
exchange, plus costs directly attribula￿e to the business combinats'on. Identifiable assets acquired
and liabilities and conlingenl liabilities assumed in a business combination are measured initially al
their fair values at the acquisition dale. Any excess of the cosl of the business combination over the
acquirerfs interest in the net fair value of the identifiable assets, liabilities and contingent liabilities
recognised is recorded as gcx)dwill.
Page 30

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
Interwcompany transactions. balances and unrealised gains on transactions be￿een the charity and
its subsidiarie5, which are related parb"es, are eliminated in fijll.
Inlra%roup losses are also eliminated but may indicate an impairment that requires recognition in the
consolidated financial statements.
Accounting policies of subsidiaries have ￿en changed where fte￿ss2ry to ensure consistency with
the policies adopted by the group. NorFcontrolling interests in the net assets of consolidated
subsidiaries are identified separatety from the group's equity therein. Non-controlling interests consist
of the amount of those interests at the date of the original business combination and the
non-conlrolling shareholde¢s share of changes in equity since the date of the combination. Total
comprehensive income is attributed to non-C￿ntrOllIng interests even rf this resutts in the
non-conlrolling interests having a deficrt balan￿.
Going toncern
The financial statements have been prepared on a going concem basis.
The current economic conditions present difficulties to all organisalions in the arts sector in terms of
raising fvjnds from either govemment-fvjnded bodies or private enterprise. In response to such
conditions the charity has prepared budgets and cashflow forecasts lo 31 January 27and these show
it has adequate resources to pay its debts as they fall due. Further ongoing assessment is made by
the trustees on a monthly basis.
It is the Charity's intention to use its unrestn.cted reserves to fund its charitable objects and on this
basis the Board considers that the group has a reasonable expectation of being able lo continue in
operational existence lo at least the period of the budgets and cashflow forecasts of 31 January 27.,
with informal assessments ongoing on a monthly basis, and that there are no material uncertainties
that have not been considered or stress tested that lead to significant doubt about the group's ability
to continue as a going concern. Therefore: the Board have continued to adopt the going concern
basis of accounting in preparing these financial ststements.
Significant judgements and key sources of estimation uncertainty
In the application of the charity's accounting policies. the trustees are required lo make judgements,
eslimales and assumpts'ons about the Carrying amount of assets and liabilib'es that are not readily
apparent from other sources. The estimates and associated assumpb'ons are based on historical
experience and other factors that are considered to be relevant Actual results may differ from these
eslimales.
The estimates and undedying assumptions are reviewed on an ongoing basis. Revisions to
accounting estimates are recognised in the period in which the estimate is revised where the revision
affects only that period, or in the period of the revision and future periods where the revision affects
both current and future periods.
No significant judgements or key estimates were made on preparing Ihese financial statements.
Income and endowments
All income is recognised once the charity has enliljement lo the income, rt is probable that the income
will be received and the amount of the income receivable can be measured reliably.
Page 31

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
Donations and legaciTes
Donations represent grant and sponsorship monies receivable by the group where the donor does not
receive any significant benefits other than the knowledge that the charitable company must apply the
monies to further its charitable objectives.
Donations in kind are donate professional servitEs and donated facilities to the charitable comp2ny.
They are recognised on the basis of the value of the gift to the charitable company which is the
amount the charitable company would have b￿￿ willing to pay to obtain services or facilities of
equivalent economic benefft on the open markeL a corresFX)nding amount in then recognised in
expenditure in the period of receipt However, the lack of a market comparative price for the
eontribulion made by volunteers means that it is not possible to measure their value reliably.
Accordingly, the contribution of general volunteers is not induded in the charitable companys
accounts.
Grants receivable
Income from government and other grants, whether capital or revenue, is recognised when the charity
or ils subsidiary has entitlement lo Ihe funds, any performance conditions attached to the grants have
been met, il is probable that the income will be re￿iVed and the amount can be measured reliably
and is not deferred. Where performance conditions are attached to the grant and are yel to be met,
the income is recognised as a liability and induded on the balance sheet as deferred income to be
released.
Grft aid
The charitable company is in receipt of di5tn"bukn"ons from its subsidiary undertaknng under the Gift Aid
scheme.
Other trading activities
Income from the sale of goods is recognised when significant risks and rewards of ownership of the
goods have transferred lo the buyer. the amounl of income can be measured reliably, il is probable
that the economic benefits associated wilh the transaclion will flow lo the charity or ils subsidiaries
and the costs incurred or lo be incjjrred in res[￿Cl of the transaction ¢2n be measured reliably. This is
usually at the point of sale.
Investment ITncome
Interest on funds held on deposit Is induded when receivable and the amount can be measured
reliably by the group". this is normalty upon notification of the interest paid or payable by the bank.
Expendlture
All expenditure is recognised once there is a legal or constructive obligation to that expenditure, it is
probable settlement is required and the amount can be measured reliably. All costs are allocated to
the applicable expenditure heading that aggregate similar costs to that category. Where costs cannot
be dIreC￿Y attributed to particular headings they have been allocated on a basis consistent with the
use of resources, with central staff costs alltKated on the basis of time spent. and depreciation
charges allocated on the porb.on of the asseys use. Other supw)rt cost5 are allocated based on the
spread of staff costs.
Page 32

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
Allocation of costs
Costs directly associated with the planning, prornob.on and delivery of the programme of cultural
events are classified as direct charitable expenses. Costs relating to its strategic management are
classified as govemance costs. Al remaining costs are classified as SUPFX)rt costs. Support costs are
allocated across income streams according to the ratio of direct costs.
Raising funds
These are costs incurred in attracting vofuntary income, the management of investments and those
incurred in trading activities that raise funds.
Charitable activities
Charitable expenditure comprises those costs incurred by the charity in the delivery of its activities
and serVI￿S for its beneficiaries. It indudes both costs that can be allocated direcuy to such activities
and those costs of an indirect nature necessary to support them.
Support costs
Support costs include ￿ntral fvjnclions and have been allocated to acb.vity cost categories on a basis
consistent with the use of resources, for example, allocating property costs by floor areas, or per
capita, staff costs by the time spent and other costs by their usage.
Governance costs
These indude the costs attrrbutable to the charitys compliance with constitutional and statutory
requirements, induding audit. strategic management and trustees meetings and reimbursed
expenses.
Tanglble flxed assets
Tangible fixed assets are slated at cosL Depreciab"on is provided on all tangible fixed assets, al rates
calculated to write off all tangible fixed assets over their esb"mated useful Itves using the ft)Ilowing
rates..
Property Alterations
33% p.a. on cosuremaining lease temi rf ￿s$
Furniture, fittings and equipment25.kn p.a. on cost
Computer equipment
33% p.a. on cost
Business combinations
Business combinations are accounted for under the purchase method. Where necessary, adjustments
are made lo the financial statements of subsidiaries to bring the accounting poli￿e5 used into line with
those used by the group. All Intr￿rOUp transacb"ons. balances. income and expenses are eliminated
on consolidation. In accordance with Section 35 of FRS 102, Section 19 of FRS 102 has not been
applied in these financial stslements in respect of business combinations effected prior to the date of
transition.
Page 33

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
Taxation
The charity is considered to pass the tests set out in Paragraph 1 Schedule 6 of the Finance Act 2010
and therefore il meets the definition of a charilable company for UK corporation lax purposes.
Accordingly, the charity is potentially exempt from taxation in respect of income or capital gains
received within categories covered by Chapter 3 Part 11 of the Corporation Tax Act 2010 or Section
256 of the Taxation of Chargeable Gains Act 1992, to the extent that such income or gains are
applied exclusively to charitable purposes.
Stock
Stocks are valued at the lower of cost and net realisatAe value, after making due allowance for
obsolete and slow moving items.
Debtors and creditors receivablelpayable within one year
Debtors and creditors with no stated interest rate and receivable or payable within one year are
recorded al transaction price. Any losses arising from impaimient are recognised in the statement of
financial act'vities allocated lo the appropriate heading.
Fund structure
Unreslricled income funds are general funds that are available for use at the Iruslees discretion in
furtherance of the objectives of the group.
Designated funds are unresth.cted funds set aside for specthc purposes al the discretion of the
trustees.
Restricted funds can only be used for particular restricted purposes within the objects of the charity.
Restrictions arise when specified by the donor or when funds are raised for parb'cular restricted
purposes.
Further explanation of the nature and purpose of each fvnd is induded in the notes to the financial
stalemenls.
Page 34

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
2 Intome from donations and legaeies
Unrestricted
funds
General
Restricted
funds
Total
2025
Total
2024
Donations and legacies.,
Donations from companies,
trusts and similar prO￿edS
Grants, including capital grants",
Grants from other charities
2,652
2,652
2,920
201,400
201,400
288,100
2,652
201,400
204.052
291,020
2025
Unrestricted Restricted
2024
Unrestricted Restricted
Total
Total
Arts Council
England
Esmee Fairburn
Heritsge Lottery
Fund
Coastal North
200.000
200,000
200,000
66,000
200,000
72,600
6.600
15,000
500
15,000
500
1.400
1.400
201.400
201,400
6.600
281,500
288,100
3 Intome from other trading activities
Total
2025
Total
2024
Trading Income.,
Humber Street Gallery- bar and catering
Sponsorship income
84,315
40,000
93,060
40,000
124,315
133,060
4 Investment income
Unreslricled
funds
General
Total
2025
Total
2024
Interest re￿1vable and similar income..
Interest receivable on bank deFM)Srts
22,827
22,827
16,229
Page 35

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
S Expenditure on raising funds
a) Costs of trading activities
Total
2025
Total
2024
Note
Humber Street Gallery - bar and catering
30,315
32,946
30,315
32,946
Total
costs
6 Expenditure on charitable activities
Support costs
Dlrect costs (see note 7)
2025
2024
Partnerships and Development
Marketing and Communications
Programme and Delivery
45,158
10,263
151.241
85,270
19.379
285,584
130,428
29,642
436.825
102,448
79.248
570,541
206,662
390,233
59S,895
752,237
7 Analysis of governance and support costs
Other
IT, travel and
admin
Govemanee communications costs
Staffing
costs
2025
2024
Partnerships &
Development
Marketing &
Communications
Programme &
Delivery
41,944
9.288
3.685
30,353
85,270
39,394
9,533
2.111
838
6,897
19,379
21,348
139.180
30,857
12,240
103,307
285,584
228,403
190,657
42,256
16,763
140,557
390,233
289,145
Page 36

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
Governance costs
2025
2024
Independent examiners fees
Other accountancy costs
Trustees remuneration and other eX￿nSeS
Legal & other professional fees
8,200
17,617
490
15,949
7,520
3,303
394
8,313
42,256
19,530
8 Net in¢omingloutgoing resources
Net outgoing resources for the year indude".
2025
2024
Independent Examination fees
Depreciation of fixed assets
8,200
1,618
7,520
16,031
9 Trustees remuneTation and expenses
During the year travel and Subsisten￿ expenses totalling £42312024". £3941 were reimbursed to
trustees12024'. tsvo trustees).
10 Staff costs
The aggregate payroll costs were as follows".
2025
2024
Staff eosts during the year were:
Staff salaries
Employerfs NICS
Pension scheme contributions
Temporary Staff
285,751
21,401
13,920
6.901
395,992
29,166
17,201
7.250
327,973
449,609
The monthly average number of persons (induding senior management I leadership team) employed
by the group during the year expressed as full time equivalents was as follows".
2025
No
2024
No
Administration
Partnerships and development
Programming and delivery
15
12
Page 37

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
During the year, the group made redundancy andlor temiination payments which totalled £14,324
12024- £Nill.
No employee received emoluments of more than £60.000 during Ihe year.
The key management of the chanty comprise the trustees and senior rnanagement team. a5 set out in
the Tnjstees Report. The total employee benefits of the key management personnel of the groLJP were
£94,41212024 - £146.7631.
11 Comparatives for the statement of financial activities
Unrestricted
funds
Restricted
funds
Total
2024
Income and Endowments from:
Donations and legacies
Other trading activities
Investment income
Other income
9,520
133.¢%0
16,229
48,027
281,500
291,020
133,060
16,229
48,027
Total income
2¢X.836
281.500
488.336
Expenditure on:
Charitable activities
Raising funds
Partnerships & Developments
Marketing and Communications
Programme and Delivery
{32,9461
{69.7981
{57,9761
342,963
132,9461
1102,4481
179,2481
570,541
{32,6501
121,2721
227,578
Total expenditure
1503,6831
1281,5001
1785,183
Net expendrture
1296.8471
1296,8471
Net movement in funds
{296.8471
1296,8471
Reconciliation of funds
Total funds brought forward
Total fvnds carried forward
1,222,638
1,222,638
18
925,791
925,791
Page 38

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
12 Tangible fixed assets
Group
Land and
buildings
Computer
equipment
Furniture and
equipment
Total
Cost
Al 1 April 2024
Additions
Disposals
255,700
70,444
3,368
14951
43,647
1,100
369,791
4,468
495
Al 31 March 2025
255.700
73,317
44,747
373,764
Depreciation
Al 1 April 2024
Charge for the year
Eliminated on disposals
255.700
63,495
4,271
495
43,359
230
362,554
4,501
495
Al 31 March 2025
255,700
67,271
43,589
366,560
Net book value
Al 31 March 2025
6,046
1,158
7,204
Al 31 March 2024
6.949
288
7,237
Charity
Land and
buildings
Computer
equipment
Furniture and
equipment
Total
Cost
Al 1 April 2024
Additions
Disposals
255.700
36,243
3,368
495
40,434
1,100
332,377
4,468
495
Al 31 March 2025
255,700
39,116
41,534
336,350
Depreclatlon
Al 1 April 2024
Charge for the year
Eliminated on disposals
255.700
34,128
1,388
495
40,146
230
329,974
1,618
495
Al 31 March 2025
255.700
35,021
40,376
331,097
Net book value
Al 31 March 2025
4.095
1,158
5,253
Al 31 March 2024
2,115
288
2,403
Page 39

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
13 Fixed asset investments
Charity
Shares in group undertakings and participating interests
Subsidiary
undertakings
Total
2025
Cost
Al 1 April 2024
Al 31 March 2025
Subsidiaries
Al the balance sheet date the company owned 100QA of the ordinary share capital of Absolutely
Cultured (Enterprises) Limited, a registered company'.09734156 incorporated in England. The
subsidiary was established on 14th August 2015 to generate comme￿Ial revenue to support the
activities of the parent charity.
14 Stock
Group
2025
2024
Stocks
5,801
4,175
15 Debtors
Group
Charity
2025
2024
2025
2024
Trade debtors
Other debtors
VAT recoverable
Prepayments
Due from group undertakings
3,118
1,092
6,691
19,527
2,287
2,216
2,000
500
12,250
19,244
42,781
55,159
$4,859
94,704
30.428
59.662
76.275
150.063
Page 40

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
16 Creditors- amounts falling due within one year
Group
Charity
2025
2024
2025
2024
Trade creditors
Other taxation and social
security
Other creditors
Generation Hull
Producer Exchange
Accruals and deferred income
46,686
17,723
44,236
15,785
8,357
30.000
2,475
13,291
2.782
7,695
356
35,613
8,357
30.000
2,475
10,556
2,782
7,695
356
27,698
16,995
11,273
104,513
77,460
96,341
64,872
17 Obligations under leases and hire Pu￿haSe ￿ntracts
The totsl value of future minimum lease payments was as follows..
Group
Charity
2025
2024
2025
2024
Within one year
In two to five years
32,000
641
2,244
32,000
2,244
2,885
32,000
2,885
32,000
18 Funds
Group
Balance al 1
April 2024
Incoming
resources
Resources
expended
Balance at 31
March 2025
Unrestrfcted funds
General
Unrestricted fund
326,472
188.084
{281.0831
233,473
Designated
Designated fvnd
599,319
1144,727
454,592
Total unrestricted funds
925,791
188.084
1425,8101
688,065
Restricted funds
Restricted fund
201.400
201,400
Total funds
925,791
389,484
(627,2101
688,085
Page 41

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
Balance at
1 April
2023
Balance at
31 March
2024
Incoming
resources
Resources
expended
Transfe
Unrestrlcted funds
General
Unrestricted fund
1,222.638
21￿,836
{503,683)
{599,3191
326,472
Designated
Designated fvjnd
599,319
599,319
Total unrestricted funds
1,222,638
2￿,836
(503,683)
925,791
Restricted funds
Restricted fund
281.500
1281,500
Total funds
1,222,638
488,336
{785,1831
925,791
Charity
Balance al 1
April 2024
Incoming
resources
Resources
expended
Balance at 31
March 2025
Unrestricted funds
General
Unrestricted Fund
321,637
87,728
{176,2381
233,127
Designated
Designated Fund
Total unrestricted funds
599.319
144,727
454.592
920.956
87,728
320,965
687,719
Restricted funds
Arts Council England
Coastal North
200.000
1.400
{200,0001
1.400
Total restricted funds
201,400
201,400
Total funds
920,956
289,128
(522,3651
687,719
Page 42

Absolutely Cultured Limited
Notes to the Financial Ststements for the Year Ended 31 March 2025
Balance at
1 April
2023
Balance at
31 March
2024
Incoming
resources
Resources
expended
Transfe
Unrestrlcted funds
General
Unrestricted Fund
1,213.696
78,¢￿4
{370,804)
{599,3191
321,637
Designated
Designated Fund
599,319
599,319
Total unrestricted funds
1,213,696
370,804
920,956
Restricted funds
Arts Council England
Esmee Fairbum
Coastal North
Heritage Lottery Fund
Total restricted funds
200,000
72.600
500
15.000
1200,0001
172,6001
15001
15,000
288.100
1288. 100
Total funds
1,213,696
366,164
1658,9041
920,956
Designated Fund
The trustees have designated various amounts totslling £599,319. Further details are set out in the
trustees, report on page 23.
19 Related party transactions
There were no rdaled paty transactions in the current or previous year.
20 Securty
The company's bankers hold a debenture dated 9th February 2015 over the assets of the company.
Page 43