CIO Registered 1161876 Trustees Report and Accounts year ended: 31/8/25
Be Kind Movement Trustees Report and Accounts for Year Ended 31 August 2025
Charitable Incorporated Organisation Registered Charity Number 1161876
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CIO Registered 1161876 Trustees Report and Accounts year ended: 31/8/25
Table of Contents
3 Charity Information
A note from our Chair 4 Trustees Report 5
6 Charitable Objective
Need for our Work 7
Our Solution 7
8 Strategy Day
11 Delivery of Goals & Activities
Financial Review 18 Future Plans 19
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CIO Registered 1161876 Trustees Report and Accounts year ended: 31/8/25
Charity Information
Address
1 The Mews, Little Brunswick Street Huddersfield, HD1 5JL
Bankers
Barclays Bank 376 Garratt Lane
Earlsfield London SW18 4HP
Be Kind Movement is a registered charity in England and Wales (1161876). www.bekindmovement.co.uk
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CIO Registered 1161876 Trustees Report and Accounts year ended: 31/8/25
A note from our Chair
As Chair of the Board of Trustees, I am pleased to present this Annual Report and reflect on a year of both challenge and progress for the charity.
The context in which the charity operat’s continues to underline the importance of its mission. Across schools and communities, increasing numbers of young people are experiencing challenges relating to their mental health and wellbeing. The need for accessible, preventative, and empowering support has never been more evident, and the KISP programme of workshops continues to provide valuable opportunities for young people to build resilience, develop positive coping strategies, nurture their emotional intelligence, strengthen their wellbeing and above all, understand the strength of kindness.
Like many charities, Be Kind Movement has faced a difficult operating environment over the past year. The economic climate has made fundraising and access to grant funding increasingly competitive, creating pressures on its ability to secure sustainable income. Despite these challenges, the charity has been fortunate to receive targeted funding for programmes delivered in schools. These grants enabled the charity to continue its direct work with young people and provided clear evidence of the meaningful impact its programmes are having. Feedback from both pupils and teachers demonstrates positive outcomes, with participants reporting increased confidence and self awareness, improved wellbeing, and a greater understanding of empathy.
The year also marked an important period of transition and renewal for the charity’s governance. Following trustee departures in 2024, the charity successfully recruited a new trustee with expertise in fundraising and governance. The diverse skills, expertise, and networks brought by the board of trustees have strengthened the organisation, helping the charity foster new connections and consider alternative strategic opportunities for the future. This includes exploring partnerships and collaborative approaches with other charities and organisations to increase its reach, effectiveness, and long-term sustainability.
Alongside these developments, the board undertook a comprehensive review of the charity’s policies and established a formal risk management framework with the support of the Operation Manager and law firm K&L Gates (who provided pro bono support). These important steps provide a strong foundation for effective governance and will support the charity as it continues to grow and evolve.
The charity has not been without its operational challenges. Fundraising pressures, staff turnover, volunteer retention, and the risk of burnout have all required careful management throughout the year. The charity has also continued to explore affordable and effective technology solutions to support the development of its online academy. While identifying the right platform has presented difficulties, I am encouraged by the successful completion of the academy pilot. The feedback received was overwhelmingly positive and demonstrated the significant potential for this initiative to expand the charity’s reach and impact in the years ahead.
It has also been gratifying to see Be Kind Movement’s work receive external recognition through nominations and awards that acknowledge the difference the charity is making. These achievements are a testament to the dedication of its staff, volunteers, trustees, supporters, and partners, all of whom contribute so much to its success.
Looking ahead, the charity has continued to strengthen its marketing and engagement activities. During the year it refined its marketing strategy and laid the foundations for several exciting initiatives, including the launch of the Kindness Unlocked campaign, designed to increase awareness, engagement, and participation in its work. The charity also developed
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CIO Registered 1161876 Trustees Report and Accounts year ended: 31/8/25
the Kindness Ambassadors programme and planned an online auction to encourage greater levels of individual giving and community involvement as it moves towards the end of 2025.
While challenges remain, I am confident that the charity is well positioned to build on its achievements. It’s commitment to supporting the mental health and wellbeing of young people remains unwavering, and the impact of its work continues to demonstrate why it matters. By strengthening the charity’s governance, expanding its partnerships, investing in innovation, and engaging new supporters, it is creating a stronger foundation for the future.
On behalf of the Board of Trustees, I would like to thank everyone who has supported the charity throughout the year. Your commitment, generosity, and belief in our mission enable us to continue making a meaningful difference in the lives of young people and the future of our society.
Lisa Ardley-Price Chair of the Board of Trustees
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CIO Registered 1161876 Trustees Report and Accounts year ended: 31/8/25
Trustees Report
The Trustees present their report and financial statement for the year ending 31st August 2025. This report and accounts have been prepared by reference to Accounting by Charities – Statement of Recommended Practice 2005, Financial Reporting Standards for Smaller Enterprises 2015 and Charities Act 2011.
The Charity is a Charitable Incorporated Organisation (CIO) and is an independent charity established on 30th May 2015. The CIO's annual report is published on the Charity Commission Website.
Statement of Trustees' responsibilities
The Charities Act 2011 requires the trustees to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the charity and of the incoming resources and application of resources of the charity for that period.
The trustees are responsible for keeping sufficient accounting records that disclose with reasonable accuracy the financial position of the charity. They are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
Organisation
The Board of Trustees include:
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Mrs Premila Puri
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Mr Shavy Makh
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Mr Stuart Kelsey
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Ms Lisa Ardley-Price
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Ms Sarisha Naidoo – joined 10th November 2024
The Members of the CIO are individuals who undertake to act in good faith to further the purposes of the CIO. The affairs of the CIO are managed by the Charity Trustees. Decisions are made by simple majority of votes at a meeting of Trustees or by resolution made in writing or in electronic form and agreed by all Trustees. The following are the responsibilities of the Trustees:
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Premila Puri as acting CEO leads on day-to-day management of operations (HR/recruitment), marketing, volunteer management, education development, programme management and delivery, grants applications, /fundraising and overall strategy and implementation;
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Shavy Makh advises on grant writing and safeguarding matters;
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Stuart Kelsey is the charity's Treasurer;
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Lisa Ardley-Price acts as the Charity's Chair;
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Sarisha Naidu advises on fundraising and social calendar.
Charitable Objective
Be Kind Movement's charitable objective is:
To promote the physical, mental and moral development of children and young people in the UK or overseas, including development of emotional intelligence skills.
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Need for our Work
The mental health of children and young people in the UK remains in crisis. A diagnosable mental health condition now affects around one in three children in the average classroom, and half of all lifetime mental health problems are established by the age of 14. Demand continues to outstrip the support available, with NHS referrals for under-18s still climbing and many children left waiting months – sometimes years – to be seen.
At the same time, the school system is under acute strain. With emotional wellbeing too often treated as secondary to academic attainment, and with budgets stretched ever thinner, teachers are left without the time, training or resources to help pupils make sense of what they are feeling. The cost falls heaviest on children from disadvantaged backgrounds, who are most likely to be navigating trauma, bullying and isolation with the fewest tools to do so.
This is borne out in our own work. Among 11–16 year olds, close to half report having been bullied, and teachers consistently describe a decline in everyday kindness – less empathy, more conflict between peers, and mounting pressure online. When we surveyed teachers ahead of the Be Kind Academy pilot in 2025, they identified low self-confidence (93% of respondents), stress and anxiety (86%) and in-person bullying (79%) as the issues weighing most heavily on their pupils.
This is the gap Be Kind Movement exists to fill. In a world that is more connected yet more divided than ever, children urgently need safe spaces to build resilience, empathy and a sense of their own worth. Kindness is not a soft extra; it is a practical tool for raising a generation able to build a fairer, safer and more inclusive world.
Our Solution
At the heart of everything we do is the Kindness in School Programme™ (KISP), Be Kind Movement's flagship initiative and a structured route to building emotional intelligence (EQ) in children and young people aged 7–16. Using film as the entry point into social and emotional learning, KISP works as an early, preventative response to rising mental health need, exploring ten core kindness values with pupils: resilience, mindfulness, integrity, assertiveness, gratitude, compassion, courage, responsibility, respect and caring.
The programme brings these values to life through four core components:
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Film-based learning: carefully chosen, high-impact short films that open up honest conversations about kindness, using visual storytelling that resonates with children across diverse backgrounds and learning styles.
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Interactive workshops: hands-on, enjoyable sessions built around discussion, role-play, creative games and group activities, giving children a safe space to express themselves and explore complex emotions.
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Facilitation by experienced practitioners: sessions are led by facilitators who draw on real lived experience – among them former gang members who have turned their lives around and now help young people do the same.
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Be Kind Academy (BKA): our digital learning platform, piloted in March 2025, which extends the reach of KISP™ well beyond London through safe, engaging and accessible online content for schools across the country.
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Strategy Day July 2025
The Board held its annual Strategy Day on 16 July 2025, building on the strategic framework agreed the previous year and refining priorities for 2025-26 and beyond. Strategy discussions had continued throughout the year, with dedicated strategy sessions in October and November 2024 and regular reviews across informal Board meetings, but the July 2025 day provided the opportunity to take stock of the full year, test progress against objectives and set clear direction for the next phase of the charity's development.
Vision Statement
Our vision is to create a movement of kindness for a fair and inclusive world by building emotional intelligence in young people.
Mission Statement
To entertain, educate and empower young people to build emotional intelligence through the medium of films and kindness values.
Shared Values
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Integrity – we practise what we preach, are connected to ourselves, others and BKM's vision, and abide by ethical organisational principles
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Innovation – we strive for continuous improvement through creativity and curiosity
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Community – we are building a kindness community because we believe in the power of collaboration and interconnection
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Kindness – we model and advocate for the 10 kindness values
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Growth – we nurture the development of the kindness movement
Strategic Focus and Objectives set for 2024-25
The priorities against which 2024-25 was delivered and measured were agreed at the previous year's Strategy Day in July 2024. The Strategic Focus for the year was:
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Face-to-face kindness workshops
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Be Kind Academy pilot and launch
The supporting Objectives were:
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Strong Organisation – Strengthen governance and core functions
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Strong Schools Offer and USP
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Strong Growth – Diversify income to bring in paid additional operational capacity
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Strong Voice – Create a one-voice brand package and communications strategy to build profile, market to schools and corporates, and attract donors
Reflections on the year
As part of the July 2025 Strategy Day, the Board undertook a combined SWOT and SOAR exercise to reflect on the year and identify priorities for the period ahead.
Successes / Strengths
- A strong and distinctive brand, built on a clear mission, lived values and compelling storytelling
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Demonstrable delivery and impact, recognised through awards and external endorsement
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A passionate and committed team of staff, volunteers and Trustees
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Successful pilot of Be Kind Academy launched March 2025 with strong early impact data (see Education Overview)
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Recruitment of Operations Manager (Antony) and Fundraising Manager (Becky), later consolidated into a Charity Development Manager role
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Onboarding of Sarisha Naidu as Trustee with responsibility for fundraising and social calendar
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Completion of Impact Report in collaboration with UCL / 108 Consulting
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Updated Constitution, policies and procedures, and establishment of a robust Risk Register
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Recruitment of new Head of Marketing and expanded marketing team of seven, including a new copywriter
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Helping Hands short film moved into edit and post-production phase
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New partnerships explored with Let's Localise and King's Trust
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Recognised for our work by a number of organisations in 2024-2025:
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❖ Highly Commended at The Novi Leadership Summit & Awards in the Social Impact Category
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❖ Our CEO won Person on a Mission Award at She Inspires Awards
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❖ Winner of Charity of the Year at the prestigious GG2 Leadership & Diversity Awards
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❖ The Extraordinary Achievers Charity Awards 2025
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❖ Nominated in the Third Sector of the Year for the Baton Awards.
Challenges / Threats
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Continued pressure on fundraising, particularly grant income, in a challenging climate for small charities
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Operational capacity constraints, with risk of volunteer burnout and limited paid capacity relative to ambition
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Long-term sustainability of a predominantly volunteer-led model
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Leadership transitions in both Education and Marketing
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Schools continuing to face budgetary constraints, compounded by limited funding secured specifically for face-to-face delivery, meaning no in-person KISP™ workshops were delivered during the year outside of the Be Kind Academy pilot
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Volunteer retention remaining an ongoing organisational priority
Opportunities / Growth
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Scaling of Be Kind Academy e-learning platform, with ambitions for a subscription-based model supporting long-term self-sufficiency and global reach
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Development of Early Years (ages 4–6) packs and resources
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Exploratory conversations with Migrant Leaders, MindUp, Future Leaders and others
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Kindness-focused campaigns, including the "Kindness Unlocked" campaign in the second half of 2025, building towards a year-end online auction
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Directional leadership and new ways of working, including the potential for a Co-CEO model to share responsibilities
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- Broadening the donor base beyond grants, with a stronger focus on individual giving, community fundraising, corporate outreach and major donors
Strategic Priorities for 2025-26
The Strategy Day identified four priority areas for the year ahead:
Programme Delivery
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Grow the number of schools engaged, both state and independent (paid)
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Be Kind Academy: onboard 2–3 schools per month (targeting around 100 primary and up to 1,000 secondary students), aiming to launch with a pipeline of 100 schools in October 2026
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Continue to strengthen brand awareness and messaging across all delivery channels
Fundraising
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Identify a major donor or philanthropist to fund a dedicated youth worker in London
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Participate in Free Wills Month in October 2025
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Run the "Kindness Unlocked" campaign in the second half of 2025, building towards an online auction at the end of the year
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Develop a focus on individual giving, community, corporate outreach and major donors alongside continued grant applications
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Explore the "50 Leading Lights" campaign to engage a targeted set of individual supporters
Operations and People
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Address the Volunteer Manager vacancy and build out a more structured approach to volunteer engagement, retention and recognition
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Grow paid staff from four towards five or six core roles, including extending the Fundraising Manager function and recruiting a Head of Operations
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Enable the CEO to focus more on marketing, storytelling, brand and networking, with operational responsibilities redistributed
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Explore a Co-CEO model to share leadership responsibilities
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Leverage the Kindness Ambassadors more systematically, including monthly Ambassador calls with Lisa and Sarisha, recognition mechanisms (badges for LinkedIn and email signatures), and an expectation that each Ambassador runs one awareness-and-fundraising event per year
Volunteer Culture and Community
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Build a sense of culture and community through buddying, monthly community calls and quarterly Town Halls
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Recognise contribution through role titles, awards and a "Kind Nap" campaign to attract new skills and volunteers
What are we solving for?
The Strategy Day reaffirmed the three underlying challenges the charity exists to address: children's mental health in the context of the pandemic and social media; equipping the leaders of the future with the emotional intelligence they will need; and supporting children to navigate digital safety in an increasingly online world.
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Delivery of Goals September 2024 – August 2025
We started the year with five Trustees, 17 volunteers, four freelancers and three Kindness Ambassadors. Over the course of the year, the organisation grew substantially, with marketing expanding to a team of seven, two new fundraisers recruited, ten new team members recruited across KISP™, and new freelance leadership in Operations and Fundraising, later consolidated into a single Charity Development Manager role held by Antony.
As at the July 2025 Strategy Day, the charity's core resourcing was: a CEO working 2.5 days a week, four paid members of staff (with a target of five to six), 19 active volunteers supported by two to three interns, and a Board of five Trustees. The Volunteer Manager role remained vacant at year end and has been identified as a priority for 2025-26.
Fundraising Overview
2024-25 was a year of significant transformation for fundraising at Be Kind Movement. The year began with the long-standing reliance on a single part-time freelance resource supported by volunteer grant writers, and closed with a substantially more professional, multi-stream fundraising function underpinned by dedicated consultancy support, formal strategy, new systems and a clear pipeline of campaigns and events for 2025-26.
Autumn 2024: building fundraising capacity
Following the strategic decision taken in mid-2024, Becky joined in autumn 2024 as Fundraising Manager and Antony as Operations Manager, both on part-time freelance contracts funded through unrestricted reserves. Antony's remit later expanded to Charity Development Manager, covering governance, policies, fundraising strategy and corporate outreach. Autumn activity focused on diversifying income beyond grants, with £950 raised through the Diva Luxe community fundraising event, a £10,000 grant secured from the Brian Murtaugh charitable trust, and award nominations at both the She Inspires and We Are Novi awards.
Winter and spring 2025: strategy and pipeline
The December 2024–February 2025 period was dedicated to refining the fundraising strategy, finalising the Case for Support and the Corporate deck, and mapping Trustee and team networks to identify warm routes to corporate prospects. The Quiz Show with Shaun Wallace was planned and a wine and cheese online auction evening was scoped. Between March and May 2025 two new fundraisers were recruited, ongoing grant application submissions, a new grants writer joined the team (with a student placement in September), the June fundraising dinner was postponed to autumn 2025, and Cannes follow-ups were progressed. Grants were secured from the Wimbledon Foundation and Tesco during the period.
May–August 2025: Kirsty and Isabella consultancy engagement
A defining moment for the fundraising function came in mid-2025 with the appointment of two specialist fundraising consultants on fixed-term engagements running to November 2025. Kirsty led on community fundraising, individual giving and events, while Isabella led on trusts, foundations, awards and corporate partnerships. Working in tandem with Antony and Premila, their remit was to take the fundraising operation from a predominantly grants-led model, delivered through a small volunteer grants team, to a diversified, systematised function equipped to support the charity's more ambitious 2025-26 financial targets of £95,340 (stand still) to £131,540 (stretch).
Across the four months the two consultants delivered a substantial body of strategic work:
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Fundraising Plan 2025-2026:
A comprehensive written plan was produced, setting out four funding priorities:(Core Costs and Organisational Capacity, KISP™, a new Digital Safety Programme; and Be Kind Academy, an income target matrix across eleven income streams, quarterly milestones, risks and mitigation, and clear success measures.
Trusts, foundations and awards:
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A new standardised Trusts and Foundations process was designed and rolled out, integrating application tracking with Beacon and Slack
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Template Case for Support documents were produced for each of the four funding priorities, along with a template cover letter for postal applications
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The Grant Bible was refreshed and brought up to date to support consistent, high-quality applications
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A volunteer application process was redesigned with onboarding documentation, prospect research training and a dedicated Beacon record-keeper
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A strategy for invitation-only trusts was developed, identifying the top five with strongest alignment, key individuals to steward, and opportunities for Trustees to network-map
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An Awards pipeline was established with a target of at least one award application per month
Corporate partnerships:
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A full Corporate Partnership Guide was produced, providing a consistent, professional front door for corporate conversations
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A new "Kindness Unlocked at Work" product was developed, consisting of a branded pack and a badge awarded to corporates on completion of a CSR checklist, a kindness quiz and a donation
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A prospect rating system was developed based on Mission Alignment, Size and Agility, Storytelling Fit, Profile Value and Weak Tie Potential, enabling the team to prioritise outreach
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A pipeline target of 10 new corporate prospects per quarter was agreed, underpinned by Trustee network-mapping and a programme of 50 CSR-aligned corporate email approaches
Community fundraising:
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A refreshed Fundraising Guide was produced, with fundraising ideas for schools and a new sponsor form, designed to support individuals, schools and Rag societies with simple, easy-to-run activities
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A pipeline of five Rag societies was scoped for the 2025-26 school year, and a targeted list of schools was prepared for approach at the start of the new academic year
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A virtual fundraising challenge was designed for launch in March/April 2026 (a "New Year Challenge" such as Walk 5K a Day), run through JustGiving with full branding, toolkits and participant resources
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A system for celebrating fundraising successes through marketing support was established, capturing and sharing impact stories
Individual giving:
- A donor mapping exercise was undertaken to better understand BKM's audience, segmented by Motivation, Commitment and Experience
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A One Lottery partnership was prepared for launch in summer 2025, with 50p of every £1 ticket going to BKM and a target of 5–10 new regular lottery players during the financial year
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Plans were developed for a Regular Giving soft-launch in October 2025 via the new Beacon donate form powered by GoCardless
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Research began on a Legacy Giving offer, with a view to launching around Free Wills Month in March 2026
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Giving tiers were developed to help donors understand the real-world impact of their donations, alongside refreshed thank-you templates and impact updates built into the weekly newsletter
Events:
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A Kindness Dinner Series was planned for high-net-worth individuals, with a target of at least two dinners raising a minimum of £500 each, using the Ticket Tailor platform for ticket sales and Beacon for on-the-night donations
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A Christmas online auction was scoped for late November / early December 2025 via the Givergy platform (including exploration of Givergy's 50/50 raffle feature), with a target of £2,000, and a volunteer assigned to collect prizes from local businesses over the summer
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The Quiz Show with ITV The Chase presenter Shaun Wallace was confirmed for February 2026, building on the £1,700 raised at the previous Quiz, with a £2,000 target
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Merchandise plans were developed, with branded cotton t-shirts identified as a staple item, exploring a corporate partnership to sponsor production costs
Systems and infrastructure:
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A new Customer Relationship Management (CRM) system was implemented through Beacon, providing a single source of truth for donor and prospect data, application tracking and Gift Aid submission
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Monthly Gift Aid claims to HMRC were streamlined through Beacon, with Gift Aid declarations captured directly at the point of donation via the new Beacon donate form
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Integration with Slack was established to support team collaboration on applications and stewardship
By August 2025, the fundraising function had transformed from a largely grants-dependent activity into a multi-stream, systematised operation with documented strategy, infrastructure, materials and pipelines across trusts and foundations, awards, corporate partnerships, community fundraising, individual giving, events and merchandise. This transformation represents the single most significant organisational investment made during the year, and directly underpins the stretch ambition set at the July 2025 Strategy Day.
Throughout the year, Chair Lisa Ardley-Price continued to support fundraising directly, including running a marathon during the year to raise funds for the charity, and a key priority for the Board was to actively open doors and facilitate introductions to prospects across their corporate and trust networks.
Partnerships Overview
Christian Dior
The Charity of Choice partnership with Christian Dior, launched in the previous year with a goal of raising £6,000 concluded with a raise of just under £6000. These funds directly
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contributed to the ongoing development of education content and operational costs of the charity.
Kind Natured
As anticipated in the 2023-24 report, the partnership with Kind Natured came to an end during the year following the sale of the business to a third party. Residual donations from the sale of Kind Natured merchandise carrying the BKM logo continued through to summer 2025.
Be Kind Productions
Be Kind Productions, the film production company founded by Premila Puri, continued to provide in-kind services to support the charity through sourcing of films, liaising with filmmakers and producing filmed content pro bono. During 2024-25, Be Kind Productions supported the completion of the Helping Hands short film, which moved into the edit phase and is expected to be ready for screening in 2026.
UCL / 108 Consulting
108 Consulting, part of University College London, continued to provide teams of students supporting impact data analysis and monitoring, evaluation and learning (MEL). The charity's Impact Report was completed during the year, providing robust evidence of the outcomes achieved through KISP™ workshops.
Let's Localise and King's Trust
New partnership discussions progressed with Let's Localise and the King's Trust during 2024-25, with set-up work for Let's Localise undertaken in Q4 and King's Trust discussions identified as a priority for the coming year.
Education Overview
2024-25 was a transformative year for the Education team. The year's priority shifted from face-to-face workshop delivery – which the charity was unable to resource during the year due to funding constraints – to the successful pilot launch of Be Kind Academy (BKA), alongside a substantial body of new content and resource development.
Team changes
Rebecca Grinter, who had stepped in as Head of Education the previous year, moved on during 2024-25, with Mubaraka Najmuddin, who’s been volunteering with the charity since 2024, stepping into the role. The team continued to grow, with ten new team members recruited across KISP™ delivery, and additional student volunteers supporting the sourcing of films.
Be Kind Academy Pilot – launched March 2025
Be Kind Academy (BKA) is the digital evolution of our award-winning Kindness in School Programme™ supporting children aged 7–16 through an accessible, scalable e-learning platform. The concept originally emerged during the Covid lockdown, when KISP™ workshops were successfully delivered digitally to 400 students across a multi-academy trust, proving that the charity could reach thousands more children at a more accessible cost. That experience laid the foundation for the full pilot launched in March 2025.
The pilot ran across 6 schools and reached 293 students and 14 teachers. Over a four-week period, students watched high-impact short films that each highlighted one or two kindness values – including integrity, compassion, respect, resilience, responsibility and caring – supported by teacher-led facilitation.
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Pupil-level outcomes:
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Students' understanding of assertiveness rose from 54% pre-pilot to 80% post-pilot
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Students' understanding of empathy increased from 79% to 97%, supporting long-term wellbeing and social awareness
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75% of students displayed kind behaviours "more often" post-pilot, compared to the pre-pilot position in which the majority displayed kindness only "sometimes"
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Average quiz scores on the kindness values framework rose by 15 percentage points (from 78% to 93%), with the median score rising from 80% to 100%
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Notable gains were also observed in students' understanding of resilience and showing care for friends
Teacher-level outcomes:
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100% of teachers reported that the workshops "instilled a kinder mindset" in their pupils
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67% of teachers observed that students had become more considered in their behaviour, suggesting lasting shifts in classroom culture
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63% of teachers noted an improvement in teacher-student relationships
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Teachers' ratings of pupils' knowledge of kindness shifted positively: pre-pilot 36% rated pupil knowledge as "poor"; post-pilot no teachers rated it as "poor"
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100% of teachers agreed on the relevance of content on kindness and emotional intelligence, and identified the film workshops as the most useful and relevant content
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67% of teachers found the Be Kind Academy platform "easy to use"
Teacher feedback also identified clear areas for development, including more activities linked to videos, expanded video content, a possible companion app for children, a "BeKind journal" for students, and additional worksheets. These insights are directly informing the next iteration of the platform ahead of the full Be Kind Academy launch planned for Q3 2026.
Crucially, 50% of participating pilot schools indicated they would subscribe to the platform (hosted on LearnWorld), providing early validation of the subscription-led business model that underpins BKA's long-term sustainability strategy.
Face-to-face workshop delivery
The Board had hoped to continue face-to-face workshop delivery alongside the digital pilot during 2024-25, but limited funding meant that no in-person KISP™ workshops were delivered during the financial year outside of the Be Kind Academy pilot. This reflected the combination of ongoing funding pressure on small charities, continued budgetary constraints within schools, and the Board's deliberate decision to concentrate available capacity on launching and evaluating the Be Kind Academy pilot – the platform that the charity believes offers the clearest route to scale, sustainability and broader reach.
The impact of the Kindness in School Programme™ is nonetheless well-evidenced by the cumulative delivery record built up since the charity began its work. To date, KISP™ has delivered 137 workshops to 1,432 students across 35 schools, with 88% of children reporting that they had learned more about kindness, compassion and assertiveness, 76% reporting an increased understanding of kindness concepts, and 100% of teachers saying they would recommend the workshops. Feedback from recent years continues to underline the value of the work:
“Many children come from traumatic backgrounds so watching them talk so openly about their internal thoughts was something they desperately needed space to do. The current
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curriculum does not cater for children to use creative space and resources to talk freely.” – Wellbeing Advisor, Smallwood Primary
Securing funding for face-to-face deliveryis a key priority for the coming year, and is expected to enable a return to in-person KISP™ delivery from 2025-26 onwards.
Resource and content development
Under Mubaraka's leadership, the Education team met fortnightly throughout the year to develop a substantial new library of teaching and learning resources. Work progressed across four main streams: film facilitation packs, EQ eBooks, Kindness Worksheets and Early Years content.
A significant programme of work was undertaken to build out a full library of EQ eBooks and kindness worksheets across Key Stage 1, Key Stage 2 and Key Stage 3. The team started by adapting existing Secondary eBooks for Primary (ages 7–11) audiences, before moving into original creation.
Early Years content:
Development of dedicated Early Years (ages 4–6) content began in Q3, in response to growing demand from partner schools and aligned with the Early Years Foundation Stage (EYFS) framework. Following attendance at an Early Years webinar focused on emotional wellbeing and calmness in young children, the team shifted the format from presentation-style to PDF/storybook-style for greater accessibility and age-appropriateness.
Helping Hands short film
The Helping Hands short film, produced in partnership with Be Kind Productions during the previous year, progressed through the edit phase and is expected to be ready for screening in 2026.
Digital Marketing and Social Media Activities
Marketing underwent a significant transition during 2024-25. Our Head of Marketing, who had been leading the function, resigned during the year for personal reasons, prompting the recruitment of a new Head of Marketing and the expansion of the team to seven. By early 2025 the team structure covered a marketing lead, an SEO, email strategist, a website manager, a copywriter and a graphic designer.
2025 Marketing Strategy
The team developed a formal 2025 Marketing Strategy and Strategic Focus Table to align marketing activity directly with the charity's organisational priorities. The strategy's core objective was to raise awareness among brand partners, corporate sponsors and schools about Be Kind Movement's mission, and to drive engagement that translates into partnerships, workshop bookings and donations.
The strategy identified two primary target audiences – corporate sponsors and brand partners with a CSR focus on kindness, and schools and educators looking to integrate kindness education – and set out five content pillars:
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Recognition and Impact – awards, testimonials and milestone achievements
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Workshops and Education – promoting KISP™ and Be Kind Academy
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Partnerships and Fundraising – events, collaborations, sponsorships and grant campaigns
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Thematic Campaigns – tied to global and national awareness days
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Be Kind Films – showcasing the films and filmmakers that sit at the heart of the charity's educational offer
16
CIO Registered 1161876 Trustees Report and Accounts year ended: 31/8/25
A monthly content calendar was developed mapping each month to specific national and international awareness days (Random Acts of Kindness Week, International Women's Day, Mental Health Awareness Week, World Kindness Day, and so on), with clear audience rotation across Corporate, Parents and Schools on a weekly cycle.
PR Strategy – “Can Kindness Be Taught?”
In April 2025 the team drafted a dedicated PR Strategy titled “Can Kindness Be Taught?”, designed to shift the charity from passive to strategic PR in the run-up to World Kindness Day on 13 November 2025. The strategy set out a four-phase approach: Awareness and Engagement (March–June 2025), Activation and Participation (July–September 2025), Campaign Peak (October–November 2025), and Sustained Engagement and Legacy Building (December 2025–February 2026). Strategy development work began in earnest in July 2025, feeding directly into the “Kindness Unlocked” campaign that launched in September 2025.
Website and SEO Improvements
A comprehensive website and traffic analysis was completed in early 2025, identifying strong brand awareness via search but limited non-branded traffic, high-engagement pages that were not optimised for conversion, and underperforming pages on events and volunteering that needed better content and CTAs. Work during the year focused on website cleanup, rewriting key landing pages (Partner With Us and Kindness in School Programme) for SEO, a proposed migration from Squarespace to Mailchimp for the newsletter to improve automation and segmentation, and the development of a keyword strategy targeting non-branded terms such as "Emotional Intelligence Training" and "EQ workshops UK".
Digital performance
The charity's Google Analytics data for the 12 months ending 25 February 2025 provides the most recent robust measure of digital engagement. This window covers approximately the first half of the 2024-25 financial year plus the second half of 2023-24. User growth peaked during Q1 of the 2024-25 financial year, with September 2024 adding 254 users and October 2024 adding a further 230 users, suggesting that engagement directly reflected increased activity under the new marketing leadership.
Website traffic (12 months to 25 February 2025):
-
3,318 total sessions across all channels, with an overall engagement rate above 80% on key sources
-
Organic Search: 1,503 sessions, 84% engagement rate, average engagement time 56 seconds
-
Direct: 900 sessions, 80% engagement rate
-
Cross-network: 307 sessions, 96% engagement rate
-
Paid Search: 298 sessions, 93% engagement rate
-
Organic Social: 105 sessions, 85% engagement rate
Top landing pages:
-
Home page: 1,534 sessions, 1,134 active users
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Kindness in School Programme page: 432 sessions, 369 active users, with a strong average engagement time of 100 seconds
-
Be Kind Events: 154 sessions
-
What We Do: 77 sessions
-
Be Kind Team, Recruitment, 12 Days of Christmas Kindness and Volunteer pages each drawing 40–60 sessions
17
CIO Registered 1161876 Trustees Report and Accounts year ended: 31/8/25
Google organic search:
-
2,846 total clicks from 256,075 impressions
-
Top queries: "be kind movement" (1,190 clicks, position 1.0), "be kind" (686 clicks, 41,000 impressions), "bekind" (158 clicks)
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81% of clicks came from branded searches, indicating strong brand awareness but a clear opportunity to grow non-branded traffic
The analysis highlighted that Organic Search remained the strongest traffic source and confirmed the KISP page's high engagement time as an opportunity to drive conversions to partnerships and enquiries, provided CTAs and metadata are strengthened.
Financial Review
The results for the year and financial position are set out in the Statement of Financial Activities and the Balance Sheet. Resources expended were £49,244 against income receivable of £38,156, resulting in a deficit of £11,088. Combined with the previous year's balance, this gave the charity total funds carried forward of £20,785, including reserves of £10,000.
For the year ending 31 August 2025, our biggest source of income was grant income (£19,808), with community fundraising second (£17,636). Although there has been a decrease in grant income (£15,791), this is mainly due to increased competition for a smaller number of grants. Despite this challenging environment, we have maintained a strong record of winning grants.
Income is only recognised as the workshops are delivered, therefore any unused funds at the year end are carried forwards into the following year. At the year end the charity had £12,014 of restricted funds it is carrying forwards to the next period. The breakdown by fund can be seen in note 10 of the Financial Statement.
Based on the 2024-25 financial income breakdown, the following can be concluded going forward:
● Grants will remain potentially a source of major income, whilst we aim to diversify multiple sources of income for the charity.
● The success rate of grant wins is particularly challenging in this high cost of living climate where Trusts and Foundations have limited funds.
● Bringing in a dedicated fundraiser to help diversify income streams would enable the charity to mitigate the risk of relying mostly on grants to fund their kindness programme. Without this resource, the charity is unlikely to see a significant increase in community donations or individual giving.
● The charity has no physical premises and works entirely 100% remotely (ie Zoom and storage) in a bid to keep costs down and make the most efficient use of resources.
● A reserve of £8,771 will suffice to cover charity’s ongoing running costs for another period of 8-10 months.
Restricted General Reserves: Be Kind Movement is a 100% voluntary driven charity and all funds raised through grants and other restricted income is allocated to the delivery of our charitable goals. The Trustees have agreed to keep a General Reserve that represents approximately 6 months of operating costs (£10,000) enabling main operations to continue regardless of fundraising. This amount would cover our monthly operational (mainly subscription, IT, Insurance and misc) costs and any emergency winding down costs however this does not cover any costs associated with delivering our aims, projects or activities.
18
CIO Registered 1161876 Trustees Report and Accounts year ended: 31/8/25
For the coming financial year, the strategy we are looking to implement includes building income through fundraising activities, with a focus on diversifying income streams.
Future Plans September 2025 – August 2026
The following plans build on the Strategic Priorities agreed at the July 2025 Strategy Day (see above) and translate them into functional workplans across Fundraising, Education, Marketing, Governance and Operations.
Fundraising
-
Support the "Kindness Unlocked" campaign launch in September 2025 (with strategy work begun in July 2025), building towards a year-end online auction
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Participate in Free Wills Month in March 2026
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Develop the "50 Leading Lights" campaign to engage a targeted set of individual supporters
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Continue building the Grants pipeline and expand the Grants team with additional junior writers and student support
-
Finalise and roll out the Corporate deck and Case for Support, with 50 CSR-aligned corporate email approaches
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Continue Corporate Network Mapping with each Trustee identifying at least three contacts per quarter
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Run a Quiz Show and a Wine & Cheese evening, timelines to be agreed
-
Continue applying for industry awards, including registration on Boost Awards
-
The Board to actively help open doors and facilitate conversations
Education Content Development Plans
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Complete analysis of the Be Kind Academy pilot and refine the platform in response to teacher and pupil feedback
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Target an official Be Kind Academy launch in Q2 2026 with a pipeline of 100 schools, onboarding 2–3 schools per month (around 100 primary children and up to 1,000 secondary students per month)
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Work towards supporting 5,000 children through BKA in year one, 10,000 in year two, and building towards the longer-term vision of reaching 250,000 children and young people in the UK and internationally by 2030
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Explore a subscriptions-led model, drawing on the pilot finding that 50% of participating schools indicated they would subscribe to the platform
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Develop a dedicated Teacher Resource Pack drawing together the Positive Psychology activities developed during the year
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Continue development of Early Years (ages 3–5) packs and resources aligned with EYFS, and produce Early Years Film Facilitation Packs
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Develop SEN Kindness Resources to support pupils with special educational needs
-
Develop Secondary School Transition Resources to support young people moving from primary to secondary
-
Continue film sourcing and resource development, including emotional intelligence content
19
CIO Registered 1161876 Trustees Report and Accounts year ended: 31/8/25
-
Progress thematic modules on bullying, peer pressure, neurodiversity, migration and being young and LGBTQ+
-
Continue recruiting facilitators and volunteers, ideally teachers, and scope a dedicated Education Liaison Manager role
-
Complete edit of Helping Hands short film and plan the 2026 screening programme
-
Continue impact data gathering and roll out the updated Impact Report
Marketing and Social Media
-
Launch the "Kindness Unlocked" campaign in September 2025 as part of the four-phase PR strategy leading up to World Kindness Day on 13 November 2025
-
Deliver Phase 3 (Campaign Peak) of the PR Strategy across October and November 2025, including press and influencer outreach and the Workplace Kindness Initiative with corporate partners
-
Deliver Phase 4 (Sustained Engagement and Legacy Building) from December 2025 through February 2026, including impact storytelling and a retention loop to convert campaign participants into regular donors and Ambassadors
-
Implement the 2025 Marketing Strategy content calendar, with weekly audience rotation across Corporate, Parents and Schools and monthly themes aligned to national awareness days
-
Complete the website redesign and SEO optimisation, including rewrites of the Partner With Us and KISP landing pages and a focus on non-branded keyword traffic
-
Complete migration of the newsletter from Squarespace to Mailchimp for improved automation and audience segmentation
-
Continue support for national awareness days, fundraising campaigns and educational efforts through social media
Governance, Operations and People
-
Grow paid staff from four towards five to six core roles, including extending the Fundraising Manager function and recruiting a Head of Operations
-
Explore a Co-CEO model to share leadership responsibilities
-
Introduce quarterly Town Halls, monthly community calls and a buddying system to build volunteer culture and community
-
Leverage the Kindness Ambassadors more systematically, with monthly Ambassador calls, recognition mechanisms (LinkedIn and email signature badges), and an expectation that each Ambassador runs one awareness-and-fundraising event per year
-
Complete the Constitution review, including trustee term provisions
-
Develop a Business Continuity Plan
Be Kind Movement is a registered charity in England and Wales (1161876).
-
1 The Mews, Little Brunswick Street, Huddersfield, HD1 5JL
-
www.bekindmovement.co.uk
20
Be Kind Movement
Charity No. 01161876
Trustees' Report and Unaudited Accounts
31 August 2025
Be Kind Movement Contents
| Pages | |
|---|---|
| Trustees' Annual Report | 2 |
| Independent Examiner's Report | 3 |
| Statement of Financial Activities | 4 |
| Balance Sheet | 5 |
| Notes to the Accounts | 6 to 11 |
| Detailed Statement of Financial Activities | 12 to 13 |
Page 1
Be Kind Movement Trustees Annual Report
The trustees present their report with the unaudited financial statements of the charity for the year ended 31 August 2025.
REFERENCE AND ADMINISTRATIVE DETAILS
Charity No. 01161876
Trustees
The following trustees served during the year:
L. Ardley-Price S. Kelsey S. Makh S. Naidoo (Appointed on 10 November 2024) P. Puri
Accountants
Solutions Accountancy & Bookkeeping Ltd 1 The Mews Little Brunswick Street Huddersfield HD1 5JL
Statement of trustees' responsibilities in relation to the financial statements
The charity trustees are responsible for preparing a trustees' annual report and financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).
The trustees are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the financial position of the charity and to enable them to ensure that the financial statements comply with the Charities Act 2011, the applicable Charities (Accounts and Reports) Regulations, and the provisions of the Trust deed. The Trustees are also responsible for safeguarding the assets of the charity and hence taking reasonable steps for the prevention and detection of fraud and other irregularities.
Signed on behalf of the charity's trustees
P. Puri Trustee 24 April 2026
Page 2
Be Kind Movement Independent Examiners Report
Independent Examiner's Report to the trustees of Be Kind Movement
I report to the trustees on my examination of the financial statements of Be Kind Movement for the year ended 31 August 2025.
Responsibilities and basis of report
As the charity's trustees you are responsible for the preparation of the financial statements in accordance with the requirements of the Charities Act 2011 ('the Act').
I report in respect of my examination of the charity's financial statements carried out under section 145 of the 2011 Act and in carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.
Independent examiner's statement
I have completed my examination. I can confirm that no material matters have come to my attention in connection with the examination giving me cause to believe that in any material respect:
-
the accounting records were not kept in respect of the charity as required by section 130 of the Act; or
-
the financial statements do not accord with those records; or
-
the financial statements do not comply with the applicable requirements concerning the form and content of financial statements set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the financial statements give a 'true and fair' view which is not a matter considered as part of an independent examination.
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the financial statements to be reached.
Vicky Newham CPAA Solutions Accountancy & Bookkeeping Ltd
1 The Mews
Little Brunswick Street Huddersfield
HD1 5JL 24 April 2026
Page 3
Be Kind Movement Statement of Financial Activities
for the year ended 31 August 2025
| Notes Income and endowments from: Donations and legacies 3 Other 4 Total Expenditure on: Charitable activities 5 Other 6 Total Net gains on investments Net (expenditure)/income Transfers between funds Net (expenditure)/income before other gains/(losses) Other gains and losses Net movement in funds Reconciliation of funds: Total funds brought forward Total funds carried forward |
Unrestricted funds |
Restricted funds |
Total funds | Total funds | |
|---|---|---|---|---|---|
| 2025 | 2025 | 2025 | 2024 | ||
| £ | £ | £ | £ | ||
| 7,636 | 10,000 | 17,636 | 27,024 | ||
| 17,020 | 3,500 | 20,520 | 35,913 | ||
| 24,656 | 13,500 | 38,156 | 62,937 | ||
| 1,136 | - | 1,136 | 425 | ||
| 31,053 | 17,055 | 48,108 | 46,118 | ||
| 32,189 | 17,055 | 49,244 | 46,543 | ||
| - | - | - | - | ||
| (7,533) | (3,555) | (11,088) | 16,394 | ||
| - | - | - | - | ||
| (7,533) | (3,555) | (11,088) | 16,394 | ||
| (7,533) | (3,555) | (11,088) | 16,394 | ||
| 16,304 | 15,569 | 31,873 | 15,479 | ||
| 8,771 | 12,014 | 20,785 | 31,873 | ||
Page 4
Be Kind Movement Balance Sheet
at 31 August 2025
| Charity No. 01161876 Current assets Debtors 8 Cash at bank and in hand Creditors:Amount falling due within one year 9 Net current assets Total assets less current liabilities Net assets excluding pension asset or liability Total net assets The funds of the charity Restricted funds 10 Restricted income funds Unrestricted funds 10 General funds Reserves 10 Total funds |
2025 £ 3,010 32,672 35,682 (14,897) 20,785 20,785 20,785 20,785 12,014 12,014 8,771 8,771 20,785 |
2024 £ 4,085 50,114 |
|---|---|---|
| 54,199 (22,326) |
||
| 31,873 31,873 |
||
| 31,873 | ||
| 31,873 | ||
| 15,569 | ||
| 15,569 16,304 |
||
| 16,304 | ||
| 31,873 |
Approved by the trustees on 24 April 2026
And signed on their behalf by:
P. Puri Trustee 24 April 2026
Page 5
Be Kind Movement Notes to the Accounts
for the year ended 31 August 2025
- 1 Accounting policies
Basis of preparation
The financial statements have been prepared in accordance with Statement of Recommended Practice: Accounting and Reporting by Charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic if Ireland (FRS 102) issued on 16 July 2014 and the Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland (FRS 102) and the Charities Act 2011.
Change in basis of accounting or to previous accounts
Comparative figures for the prior year have been restated to separately present freelance costs previously included within direct expenses. This reclassification has been made to improve clarity and transparency and has no impact on the reported results or financial position.
Fund accounting
-
Unrestricted funds These are available for use at the discretion of the trustees in furtherance of the general objects of the charity.
-
Designated funds These are unrestricted funds earmarked by the trustees for particular purposes. Restricted funds These are available for use subject to restrictions imposed by the donor or through terms of an appeal.
Income
-
Recognition of Income is included in the Statement of Financial Activities (SoFA) when the charity income becomes entitled to, and virtually certain to receive, the income and the amount of the income can be measured with sufficient reliability.
-
Income with related Where income has related expenditure the income and related expenditure is expenditure reported gross in the SoFA.
Donations and Voluntary income received by way of grants, donations and gifts is included in the legacies the SoFA when receivable and only when the Charity has unconditional entitlement to the income. Tax reclaims on Income from tax reclaims is included in the SoFA at the time when the Gift Aid donations and gifts credit is received. Donated services These are only included in income (with an equivalent amount in expenditure) and facilities where the benefit to the Charity is reasonably quantifiable, measurable and material.
Volunteer help The value of any volunteer help received is not included in the accounts. Investment income This is included in the accounts when receivable.
Page 6
Be Kind Movement Notes to the Accounts
Expenditure
Recognition of Expenditure is recognised on an accruals basis. Expenditure includes any VAT which expenditure cannot be fully recovered, and is reported as part of the expenditure to which it relates. Expenditure on These comprise the costs associated with attracting voluntary income, fundraising raising funds trading costs and investment management costs. Expenditure on These comprise the costs incurred by the Charity in the delivery of its activities and charitable activities services in the furtherance of its objects, including the making of grants and governance costs. Grants payable All grant expenditure is accounted for on an actual paid basis plus an accrual for grants that have been approved by the trustees at the end of the year but not yet paid.
Governance costs These include those costs associated with meeting the constitutional and statutory requirements of the Charity, including any audit/independent examination fees, costs linked to the strategic management of the Charity, together with a share of other administration costs.
- Other expenditure These are support costs not allocated to a particular activity.
Taxation
The charity is exempt from tax on its charitable activities.
Trade and other debtors
Trade and other debtors are recognised at the settlement amount due after any trade discount offered. Prepayments are valued at the amount prepaid net of any trade discounts due.
Cash and cash equivalents
Cash and cash equivalents comprise cash at bank and on hand, demand deposits with banks and other short-term highly liquid investments with original maturities of three months or less and bank overdrafts. In the statement of financial position, bank overdrafts are shown within borrowings or current liabilities. In the Statement of Cash Flows, cash and cash equivalents are shown net of bank overdrafts that are repayable on demand and form an integral part of the company's cash management.
Trade and other creditors
Short term creditors are measured at the transaction price. Other creditors and provisions are recognised where the charity has a present obligation resulting from a past event that will probably result in the transfer of funds to a third party and the amount due to settle the obligation can be measured or estimated reliably. Creditors and provisions are normally recognised at their settlement amount after allowing for any trade discounts due.
Page 7
Be Kind Movement
Notes to the Accounts
- 2 Statement of Financial Activities - prior year
| 2 Statement of Financial Activities - prior year |
||||
|---|---|---|---|---|
| Income and endowments from: Donations and legacies Other Total Expenditure on: Charitable activities Other Total Net income Net income before other gains/(losses) Other gains and losses: Net movement in funds Reconciliation of funds: Total funds brought forward Total funds carried forward 3 Income from donations and legacies Donations 4 Other income Gift Aid Grants Interest |
Unrestricted £ 7,636 7,636 Unrestricted £ 461 16,308 251 17,020 |
Unrestricted funds 2024 £ 27,024 18,413 45,437 425 26,158 26,583 18,854 18,854 18,854 (2,550) 16,304 Restricted £ 10,000 10,000 Restricted £ - 3,500 - 3,500 |
Restricted funds 2024 £ - 17,500 17,500 - 19,960 19,960 (2,460) (2,460) (2,460) 18,029 15,569 Total 2025 £ 17,636 17,636 Total 2025 £ 461 19,808 251 20,520 |
Total funds 2024 £ 27,024 35,913 |
| 62,937 425 46,118 |
||||
| 46,543 | ||||
| 16,394 | ||||
| 16,394 | ||||
| 16,394 15,479 |
||||
| 31,873 | ||||
| Total 2024 £ 27,024 |
||||
| 27,024 | ||||
| Total 2024 £ - 35,599 314 |
||||
| 35,913 |
Page 8
Be Kind Movement
Notes to the Accounts
5 Expenditure on charitable activities
| Governance costs Accountancy fees 6 Other expenditure Freelance Costs Advertising and Marketing Direct Expenses Motor and travel costs General administrative costs Legal and professional costs 7 Staff costs No employee received emoluments in excess 8 Debtors Trade debtors 9 Creditors: amounts falling due within one year Trade creditors Other creditors Deferred income |
Unrestricted £ 18,975 2,585 5,479 169 3,809 36 31,053 of £60,000. |
Unrestricted £ 1,136 1,136 Restricted £ 17,055 - - - - - 17,055 2025 £ 3,010 3,010 2025 £ 2,863 - |
Total 2025 £ 1,136 1,136 Total 2025 £ 36,030 2,585 5,479 169 3,809 36 48,108 |
Total 2024 £ 425 |
|---|---|---|---|---|
| 425 | ||||
| Total 2024 £ 22,352 1,946 15,349 1,229 3,574 1,668 |
||||
| 46,118 | ||||
| 2024 £ 4,085 |
||||
| 4,085 | ||||
| 2024 £ 4,844 166 |
||||
| 12,034 | 17,316 | |||
| 14,897 | 22,326 |
Page 9
Be Kind Movement Notes to the Accounts
10 Movement in funds
| Restricted funds: Restricted income funds: Aviva Community Fund Archer Trust Ashworth Trust Big Give Xmas Fundraising Foyle Foundation Wimbledon Tesco Other restricted grants Total Unrestricted funds: General funds Total funds |
At 1 September 2024 429 1,750 2,500 2,872 4,000 20 14 3,984 15,569 16,304 31,873 |
Incoming resources (including other gains/losses ) £ - - - - - 10,000 500 3,000 13,500 24,656 38,156 |
Resources expended £ - - - - (4,000) (8,726) (50) (4,279) (17,055) (32,189) (49,244) |
At 31 August 2025 £ 429 1,750 2,500 2,872 - 1,294 464 2,705 |
|---|---|---|---|---|
| 12,014 | ||||
| 8,771 | ||||
| 20,785 |
Purposes and restrictions in relation to the funds:
Restricted funds: Aviva Community Fund Archer Trust Ashworth Trust Big Give Xmas Fundraising Foyle Foundation total funding received £7,500 on 01/02/2024. Wimbledon Tesco Other restricted grants Other restricted grants is made up of the following carried forward: Brian Murtaugh: £20, St James Partnership: £865, SYP Trust: £20 and William Allen: £1,800
11 Analysis of net assets between funds
| Net current assets | Unrestricted funds £ 14,040 14,040 |
Restricted funds £ 6,745 6,745 |
Total £ 20,785 |
|---|---|---|---|
| 20,785 |
Page 10
Be Kind Movement Notes to the Accounts
12 Reconciliation of net debt
| Reconciliation of net debt | |||
|---|---|---|---|
| Cash and cash equivalents Net debt |
At 1 September 2024 £ |
Cash flows £ |
At 31 August 2025 £ |
| 50,114 | (17,442) | 32,672 | |
| 50,114 50,114 |
(17,442) (17,442) |
32,672 | |
| 32,672 |
Page 11
Be Kind Movement Detailed Statement of Financial Activities
for the year ended 31 August 2025
| Income and endowments from: Donations and legacies Donations Other Gift Aid Grants Interest Total income and endowments Expenditure on: Governance costs Accountancy fees Total of expenditure on charitable activities Other expenditure Freelance Costs Advertising and Marketing Direct Expenses Motor and travel costs Travel and subsistence General administrative costs, including depreciation and amortisation General insurances Postage and couriers Software, IT support and related costs Stationery and printing Subscriptions Sundry expenses Telephone, fax and broadband Legal and professional costs Consultancy fees Other legal and professional costs |
Unrestricted funds 2025 £ 7,636 7,636 461 16,308 251 17,020 24,656 1,136 1,136 1,136 18,975 2,585 5,479 27,039 169 169 114 35 748 - 2,636 169 107 3,809 - 36 |
Restricted funds 2025 £ 10,000 10,000 - 3,500 - 3,500 13,500 - - - 17,055 - - 17,055 - - - - - - - - - - - - |
Total funds 2025 £ 17,636 17,636 461 19,808 251 20,520 38,156 1,136 1,136 1,136 36,030 2,585 5,479 44,094 169 169 114 35 748 - 2,636 169 107 3,809 - 36 |
Total funds 2024 £ 27,024 |
|---|---|---|---|---|
| 27,024 | ||||
| - 35,599 314 |
||||
| 35,913 | ||||
| 62,937 425 |
||||
| 425 | ||||
| 425 22,352 1,946 15,349 |
||||
| 39,647 | ||||
| 1,229 | ||||
| 1,229 | ||||
| 32 52 1,020 205 2,067 75 123 |
||||
| 3,574 | ||||
| 1,525 143 |
Page 12
Be Kind Movement Detailed Statement of Financial Activities
| Be Kind Movement Detailed Statement of Financial Activities |
||||
|---|---|---|---|---|
| Total of expenditure of other costs Total expenditure Net gains on investments Net (expenditure)/income Net (expenditure)/income before other gains/(losses) Other Gains Net movement in funds Reconciliation of funds: Total funds brought forward Total funds carried forward |
36 31,053 32,189 - (7,533) (7,533) - (7,533) 16,304 8,771 |
- 17,055 17,055 - (3,555) (3,555) - (3,555) 15,569 12,014 |
36 48,108 49,244 - (11,088) (11,088) - (11,088) 31,873 20,785 |
1,668 |
| 46,118 | ||||
| 46,543 - |
||||
| 16,394 | ||||
| 16,394 - |
||||
| 16,394 | ||||
| 15,479 | ||||
| 31,873 |
Page 13
Be Kind Movement
Charity No. 01161876
Trustees' Report and Unaudited Accounts
31 August 2025
Be Kind Movement Contents
| Pages | |
|---|---|
| Trustees' Annual Report | 2 |
| Independent Examiner's Report | 3 |
| Statement of Financial Activities | 4 |
| Balance Sheet | 5 |
| Notes to the Accounts | 6 to 11 |
| Detailed Statement of Financial Activities | 12 to 13 |
Page 1
Be Kind Movement Trustees Annual Report
The trustees present their report with the unaudited financial statements of the charity for the year ended 31 August 2025.
REFERENCE AND ADMINISTRATIVE DETAILS
Charity No. 01161876
Trustees
The following trustees served during the year:
L. Ardley-Price S. Kelsey S. Makh S. Naidoo (Appointed on 10 November 2024) P. Puri
Accountants
Solutions Accountancy & Bookkeeping Ltd 1 The Mews Little Brunswick Street Huddersfield HD1 5JL
Statement of trustees' responsibilities in relation to the financial statements
The charity trustees are responsible for preparing a trustees' annual report and financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).
The trustees are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the financial position of the charity and to enable them to ensure that the financial statements comply with the Charities Act 2011, the applicable Charities (Accounts and Reports) Regulations, and the provisions of the Trust deed. The Trustees are also responsible for safeguarding the assets of the charity and hence taking reasonable steps for the prevention and detection of fraud and other irregularities.
Signed on behalf of the charity's trustees
P. Puri Trustee 24 April 2026
Page 2
Be Kind Movement Independent Examiners Report
Independent Examiner's Report to the trustees of Be Kind Movement
I report to the trustees on my examination of the financial statements of Be Kind Movement for the year ended 31 August 2025.
Responsibilities and basis of report
As the charity's trustees you are responsible for the preparation of the financial statements in accordance with the requirements of the Charities Act 2011 ('the Act').
I report in respect of my examination of the charity's financial statements carried out under section 145 of the 2011 Act and in carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.
Independent examiner's statement
I have completed my examination. I can confirm that no material matters have come to my attention in connection with the examination giving me cause to believe that in any material respect:
-
the accounting records were not kept in respect of the charity as required by section 130 of the Act; or
-
the financial statements do not accord with those records; or
-
the financial statements do not comply with the applicable requirements concerning the form and content of financial statements set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the financial statements give a 'true and fair' view which is not a matter considered as part of an independent examination.
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the financial statements to be reached.
Vicky Newham CPAA Solutions Accountancy & Bookkeeping Ltd
1 The Mews
Little Brunswick Street Huddersfield
HD1 5JL 24 April 2026
Page 3
Be Kind Movement Statement of Financial Activities
for the year ended 31 August 2025
| Notes Income and endowments from: Donations and legacies 3 Other 4 Total Expenditure on: Charitable activities 5 Other 6 Total Net gains on investments Net (expenditure)/income Transfers between funds Net (expenditure)/income before other gains/(losses) Other gains and losses Net movement in funds Reconciliation of funds: Total funds brought forward Total funds carried forward |
Unrestricted funds |
Restricted funds |
Total funds | Total funds | |
|---|---|---|---|---|---|
| 2025 | 2025 | 2025 | 2024 | ||
| £ | £ | £ | £ | ||
| 7,636 | 10,000 | 17,636 | 27,024 | ||
| 17,020 | 3,500 | 20,520 | 35,913 | ||
| 24,656 | 13,500 | 38,156 | 62,937 | ||
| 1,136 | - | 1,136 | 425 | ||
| 31,053 | 17,055 | 48,108 | 46,118 | ||
| 32,189 | 17,055 | 49,244 | 46,543 | ||
| - | - | - | - | ||
| (7,533) | (3,555) | (11,088) | 16,394 | ||
| - | - | - | - | ||
| (7,533) | (3,555) | (11,088) | 16,394 | ||
| (7,533) | (3,555) | (11,088) | 16,394 | ||
| 16,304 | 15,569 | 31,873 | 15,479 | ||
| 8,771 | 12,014 | 20,785 | 31,873 | ||
Page 4
Be Kind Movement Balance Sheet
at 31 August 2025
| Charity No. 01161876 Current assets Debtors 8 Cash at bank and in hand Creditors:Amount falling due within one year 9 Net current assets Total assets less current liabilities Net assets excluding pension asset or liability Total net assets The funds of the charity Restricted funds 10 Restricted income funds Unrestricted funds 10 General funds Reserves 10 Total funds |
2025 £ 3,010 32,672 35,682 (14,897) 20,785 20,785 20,785 20,785 12,014 12,014 8,771 8,771 20,785 |
2024 £ 4,085 50,114 |
|---|---|---|
| 54,199 (22,326) |
||
| 31,873 31,873 |
||
| 31,873 | ||
| 31,873 | ||
| 15,569 | ||
| 15,569 16,304 |
||
| 16,304 | ||
| 31,873 |
Approved by the trustees on 24 April 2026
And signed on their behalf by:
P. Puri Trustee 24 April 2026
Page 5
Be Kind Movement Notes to the Accounts
for the year ended 31 August 2025
- 1 Accounting policies
Basis of preparation
The financial statements have been prepared in accordance with Statement of Recommended Practice: Accounting and Reporting by Charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic if Ireland (FRS 102) issued on 16 July 2014 and the Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland (FRS 102) and the Charities Act 2011.
Change in basis of accounting or to previous accounts
Comparative figures for the prior year have been restated to separately present freelance costs previously included within direct expenses. This reclassification has been made to improve clarity and transparency and has no impact on the reported results or financial position.
Fund accounting
-
Unrestricted funds These are available for use at the discretion of the trustees in furtherance of the general objects of the charity.
-
Designated funds These are unrestricted funds earmarked by the trustees for particular purposes. Restricted funds These are available for use subject to restrictions imposed by the donor or through terms of an appeal.
Income
-
Recognition of Income is included in the Statement of Financial Activities (SoFA) when the charity income becomes entitled to, and virtually certain to receive, the income and the amount of the income can be measured with sufficient reliability.
-
Income with related Where income has related expenditure the income and related expenditure is expenditure reported gross in the SoFA.
Donations and Voluntary income received by way of grants, donations and gifts is included in the legacies the SoFA when receivable and only when the Charity has unconditional entitlement to the income. Tax reclaims on Income from tax reclaims is included in the SoFA at the time when the Gift Aid donations and gifts credit is received. Donated services These are only included in income (with an equivalent amount in expenditure) and facilities where the benefit to the Charity is reasonably quantifiable, measurable and material.
Volunteer help The value of any volunteer help received is not included in the accounts. Investment income This is included in the accounts when receivable.
Page 6
Be Kind Movement Notes to the Accounts
Expenditure
Recognition of Expenditure is recognised on an accruals basis. Expenditure includes any VAT which expenditure cannot be fully recovered, and is reported as part of the expenditure to which it relates. Expenditure on These comprise the costs associated with attracting voluntary income, fundraising raising funds trading costs and investment management costs. Expenditure on These comprise the costs incurred by the Charity in the delivery of its activities and charitable activities services in the furtherance of its objects, including the making of grants and governance costs. Grants payable All grant expenditure is accounted for on an actual paid basis plus an accrual for grants that have been approved by the trustees at the end of the year but not yet paid.
Governance costs These include those costs associated with meeting the constitutional and statutory requirements of the Charity, including any audit/independent examination fees, costs linked to the strategic management of the Charity, together with a share of other administration costs.
- Other expenditure These are support costs not allocated to a particular activity.
Taxation
The charity is exempt from tax on its charitable activities.
Trade and other debtors
Trade and other debtors are recognised at the settlement amount due after any trade discount offered. Prepayments are valued at the amount prepaid net of any trade discounts due.
Cash and cash equivalents
Cash and cash equivalents comprise cash at bank and on hand, demand deposits with banks and other short-term highly liquid investments with original maturities of three months or less and bank overdrafts. In the statement of financial position, bank overdrafts are shown within borrowings or current liabilities. In the Statement of Cash Flows, cash and cash equivalents are shown net of bank overdrafts that are repayable on demand and form an integral part of the company's cash management.
Trade and other creditors
Short term creditors are measured at the transaction price. Other creditors and provisions are recognised where the charity has a present obligation resulting from a past event that will probably result in the transfer of funds to a third party and the amount due to settle the obligation can be measured or estimated reliably. Creditors and provisions are normally recognised at their settlement amount after allowing for any trade discounts due.
Page 7
Be Kind Movement
Notes to the Accounts
- 2 Statement of Financial Activities - prior year
| 2 Statement of Financial Activities - prior year |
||||
|---|---|---|---|---|
| Income and endowments from: Donations and legacies Other Total Expenditure on: Charitable activities Other Total Net income Net income before other gains/(losses) Other gains and losses: Net movement in funds Reconciliation of funds: Total funds brought forward Total funds carried forward 3 Income from donations and legacies Donations 4 Other income Gift Aid Grants Interest |
Unrestricted £ 7,636 7,636 Unrestricted £ 461 16,308 251 17,020 |
Unrestricted funds 2024 £ 27,024 18,413 45,437 425 26,158 26,583 18,854 18,854 18,854 (2,550) 16,304 Restricted £ 10,000 10,000 Restricted £ - 3,500 - 3,500 |
Restricted funds 2024 £ - 17,500 17,500 - 19,960 19,960 (2,460) (2,460) (2,460) 18,029 15,569 Total 2025 £ 17,636 17,636 Total 2025 £ 461 19,808 251 20,520 |
Total funds 2024 £ 27,024 35,913 |
| 62,937 425 46,118 |
||||
| 46,543 | ||||
| 16,394 | ||||
| 16,394 | ||||
| 16,394 15,479 |
||||
| 31,873 | ||||
| Total 2024 £ 27,024 |
||||
| 27,024 | ||||
| Total 2024 £ - 35,599 314 |
||||
| 35,913 |
Page 8
Be Kind Movement
Notes to the Accounts
5 Expenditure on charitable activities
| Governance costs Accountancy fees 6 Other expenditure Freelance Costs Advertising and Marketing Direct Expenses Motor and travel costs General administrative costs Legal and professional costs 7 Staff costs No employee received emoluments in excess 8 Debtors Trade debtors 9 Creditors: amounts falling due within one year Trade creditors Other creditors Deferred income |
Unrestricted £ 18,975 2,585 5,479 169 3,809 36 31,053 of £60,000. |
Unrestricted £ 1,136 1,136 Restricted £ 17,055 - - - - - 17,055 2025 £ 3,010 3,010 2025 £ 2,863 - |
Total 2025 £ 1,136 1,136 Total 2025 £ 36,030 2,585 5,479 169 3,809 36 48,108 |
Total 2024 £ 425 |
|---|---|---|---|---|
| 425 | ||||
| Total 2024 £ 22,352 1,946 15,349 1,229 3,574 1,668 |
||||
| 46,118 | ||||
| 2024 £ 4,085 |
||||
| 4,085 | ||||
| 2024 £ 4,844 166 |
||||
| 12,034 | 17,316 | |||
| 14,897 | 22,326 |
Page 9
Be Kind Movement Notes to the Accounts
10 Movement in funds
| Restricted funds: Restricted income funds: Aviva Community Fund Archer Trust Ashworth Trust Big Give Xmas Fundraising Foyle Foundation Wimbledon Tesco Other restricted grants Total Unrestricted funds: General funds Total funds |
At 1 September 2024 429 1,750 2,500 2,872 4,000 20 14 3,984 15,569 16,304 31,873 |
Incoming resources (including other gains/losses ) £ - - - - - 10,000 500 3,000 13,500 24,656 38,156 |
Resources expended £ - - - - (4,000) (8,726) (50) (4,279) (17,055) (32,189) (49,244) |
At 31 August 2025 £ 429 1,750 2,500 2,872 - 1,294 464 2,705 |
|---|---|---|---|---|
| 12,014 | ||||
| 8,771 | ||||
| 20,785 |
Purposes and restrictions in relation to the funds:
Restricted funds: Aviva Community Fund Archer Trust Ashworth Trust Big Give Xmas Fundraising Foyle Foundation total funding received £7,500 on 01/02/2024. Wimbledon Tesco Other restricted grants Other restricted grants is made up of the following carried forward: Brian Murtaugh: £20, St James Partnership: £865, SYP Trust: £20 and William Allen: £1,800
11 Analysis of net assets between funds
| Net current assets | Unrestricted funds £ 14,040 14,040 |
Restricted funds £ 6,745 6,745 |
Total £ 20,785 |
|---|---|---|---|
| 20,785 |
Page 10
Be Kind Movement Notes to the Accounts
12 Reconciliation of net debt
| Reconciliation of net debt | |||
|---|---|---|---|
| Cash and cash equivalents Net debt |
At 1 September 2024 £ |
Cash flows £ |
At 31 August 2025 £ |
| 50,114 | (17,442) | 32,672 | |
| 50,114 50,114 |
(17,442) (17,442) |
32,672 | |
| 32,672 |
Page 11
Be Kind Movement Detailed Statement of Financial Activities
for the year ended 31 August 2025
| Income and endowments from: Donations and legacies Donations Other Gift Aid Grants Interest Total income and endowments Expenditure on: Governance costs Accountancy fees Total of expenditure on charitable activities Other expenditure Freelance Costs Advertising and Marketing Direct Expenses Motor and travel costs Travel and subsistence General administrative costs, including depreciation and amortisation General insurances Postage and couriers Software, IT support and related costs Stationery and printing Subscriptions Sundry expenses Telephone, fax and broadband Legal and professional costs Consultancy fees Other legal and professional costs |
Unrestricted funds 2025 £ 7,636 7,636 461 16,308 251 17,020 24,656 1,136 1,136 1,136 18,975 2,585 5,479 27,039 169 169 114 35 748 - 2,636 169 107 3,809 - 36 |
Restricted funds 2025 £ 10,000 10,000 - 3,500 - 3,500 13,500 - - - 17,055 - - 17,055 - - - - - - - - - - - - |
Total funds 2025 £ 17,636 17,636 461 19,808 251 20,520 38,156 1,136 1,136 1,136 36,030 2,585 5,479 44,094 169 169 114 35 748 - 2,636 169 107 3,809 - 36 |
Total funds 2024 £ 27,024 |
|---|---|---|---|---|
| 27,024 | ||||
| - 35,599 314 |
||||
| 35,913 | ||||
| 62,937 425 |
||||
| 425 | ||||
| 425 22,352 1,946 15,349 |
||||
| 39,647 | ||||
| 1,229 | ||||
| 1,229 | ||||
| 32 52 1,020 205 2,067 75 123 |
||||
| 3,574 | ||||
| 1,525 143 |
Page 12
Be Kind Movement Detailed Statement of Financial Activities
| Be Kind Movement Detailed Statement of Financial Activities |
||||
|---|---|---|---|---|
| Total of expenditure of other costs Total expenditure Net gains on investments Net (expenditure)/income Net (expenditure)/income before other gains/(losses) Other Gains Net movement in funds Reconciliation of funds: Total funds brought forward Total funds carried forward |
36 31,053 32,189 - (7,533) (7,533) - (7,533) 16,304 8,771 |
- 17,055 17,055 - (3,555) (3,555) - (3,555) 15,569 12,014 |
36 48,108 49,244 - (11,088) (11,088) - (11,088) 31,873 20,785 |
1,668 |
| 46,118 | ||||
| 46,543 - |
||||
| 16,394 | ||||
| 16,394 - |
||||
| 16,394 | ||||
| 15,479 | ||||
| 31,873 |
Page 13