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2023-09-30-accounts

IT'S A PENALTY {Formerly HAPPY CHILD INTERNATIONAL FOUNDATION) IA Charitable Incorporated Oryanisation) REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2023 Charity No: 1161848

IT'S A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 CONTENTS Page Legal and administrative information Report of the Trustees 10 Independent Examiner's Report Statement of Financial Activitses 12 Balance Sheet 13 Notes forming part of the Financial Statements

IT'S A PENAL FOR THE YEAR ENDED 30 SEPTEMBER 2023 Reference and Administratlve Informatlon Registered Charity Number 1161848 Trustees The Trustees serving during the year and since the year end were as follows.. C Williamson K Corich E McAlpine C McLellan A Akintoye L Mcmahon B Patel Appointed 3rf October 2023 Resigned 25th July 2023 Management SL de Carvalho MBE Principal offlce Lealherhead Institute 67 High Street Lealherhead i(r22 8AH Independent ExamineT Mr S Robinson Chartered Accountant 420 Silbury Boulevard Central Milton Keynes MK9 2AF Bankers Santander Customer Service Centre Bootle Merseyside L30 4GB Page 1

IT'S A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 Report of the Trustees Trustees R¢port The Trustees present their Annual Report and financial statements of the Charitable Incorporated Organisalion for the year ended 30 September 2023. The financial statements comply with the Charities Act 2011, the Trust's Deed and Accounting and Reporting by Charities.. Ststement of Recommended Practice applicable lo charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland IFRS 1021 (effective 1 January 20191. Structure Governance and Mana ement Charitable status It's a Penalty is a Charitable Incorporated Organisation ICIOI governed by its constitution and has charitable slalus under the Charities Commission Association. Charity Number.. 1161848. The CIO was recognised by the Charity Commission on 27 May 2015. Organisation structuro The Trustees assume responsibility for the day lo day management of the CIO and almost all executive roles are undertaken by the Trustees. The Board of Trustees meets six times ea¢h year to discuss current and fijlure projects and to approve decisions such as the appointment of new Trustees and the remuneration of the one key management employee. Trustee Recruitment and Appointment The Trustees were recruited with complementary skills and experience in mind from the corporate, public and third sectors. Each bring a contribution of global ne￿rking, strategic management. marketing. international development. accountancy. Katherine Corich is our Chair. She is founder and Global CEO of Sysdoc. Voted UK New Zealander in 2015, Katherine is a global ne￿Orker and engages her staff in the work of the campaign. Sysdoc is one of the campaign's partners. Christianne Williamson is a strategic communications expert currently leading a global DFID- funded campaign to end female genilal mutilation. Chrislianne bring5 expertise in partnership and resource leveraging, having worked in various intemalional developrnent organisations. Ewen McAlpine, works for Macaulay Search, and provides executive search services to organisalions with just objectives. He is a strong networker providing valuable contacts and introductrons in the Third and Commercial sector5. Page 2

IT'S A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 Report of the Trustees {cont.I Structure. Governance and Management {cont.I Colin McLellan is a Chartered Accountant who, prior lo retirement, was Finance Dire¢tor of MJ Gleeson Group plc. Adeola Akintoye is a member of the Association of Certified Accounlanls and has a Masters degree in Business Information Technology. She has worked in the Intemalional Charity sector in leadership positions including Greenpeace International and is currenlly Di￿¢tor of Finance in MEDAIR. Liz Mcmahon is Managing Director of Madison Muir Group, strategic brand and sponsorship advisors. and a Non-Exe¢utive Direelor and Trustee. She sils on the LTA {Lawn Tennis Associationl Judicial Panel for Safeguarding, She is also a published author and speaker on Olympic Games marketing and Brand. Trustee Induction and Trainlng hen recruiting new Trustees, the Board ensures that such candidates fully understand the Charity's purposes and aims and possess the necessary skills to carry out their responsibilities. Risk Management The Trustees ac￿p1 that the management of risk is ultimately their responsibility and, having examined the major strategic. business and operational risks which the CIO faces, confirm that appropriate Control systems have been estsblished lo mitigate such risks, as far as is possible. Ob ectlves Actlvitles and Performance for the Publlc Benellt The CIO was established to preserve the health of children and young people around the world by protecting them from sexual and other exploilalion and the relief of poverty of children and young people around the world by the provision of funds and services to relieve the effects of povety. The Trustees confirm they have referred to the guidance contained in the Charity Commission's general guidance on public benefits when reviewing the CIO'S aims and objectives. In pursuit of ils aims and objectives. the CIO seeks to fundraise lo protect children from exploilalion, abuse andlor alleviating child poverty in cities hosting sporting events and elsewhere., grants to charitable organisations in cities hosb'ng sporting events and elsewhere,. campaign against child exploilalion campaign for the enactment, slrenglhening and enforcement of legislation lo protect children from sexual exploitation glob211y. Summary of activities Il's a Penatty is a UK-based NGO with a global output, focused on ending abuse. exploilalion and human trafficking worldwide through awareness-raising campaigns. advocacy for legal reform, educational programmes and youth empowerment. Page 3

ITS A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 Report of the Trustees IconLI CAMPAIGNS Each It's a Penalty Campaign harnesses the power of sport to prevent abuse. exploitation and human trafficking on a global scale, positioning each major sporting event as a platform for worldwide action and change. Qatar 2022 World Cu November 2022 Il's a Penalty and STOP THE TRAFFIK partnered to run a joint digital campaign during the Qatar 2022 World Cup. The campaign had three main aims.. perception. protection and prevention. The campaign ran using geo-targeted adverts on social media to reach fans and the general public on-lhe-ground in Qatar. In particular. the campaign aimed lo communicate directly with fans who are likely lo see indicators of exploitation in seelors such as hospitality, tfansport and security. Additionally. reached fans who may be buying adult serviees durÉng the tournament and dissuade them from being contributors to the broader modem slavery issue. The campaign materials include information aimed at vulnerable communities, loo. In total, the campaign reached 1.044,257 people in Qatar during the World Cup. Insights showed that 25-34 year olds were more likely to watch the campaign video, and Arabi¢ and English ads had the highest interest. Overall. the campaign had 158,656 unique link clicks {a click-through rate 15x higher than industry average). Our campaign survey of those who saw the video and ads found that.. 58% agreed the campaign increased their awareness of exploitation. 650/0 fell the campaign increased their knowledge of how lo spot the signs of exploitation. 61 Q/0 acknowledged that their confidence in making a report has increased. 45tsA look preventative action after seeing the campaign. 68% confirmed they will start taking preventative action as a result of the carnpa￿n. Arizon8 Su er Bowl LVII Februa 2023 Following a successful campaign last year during the Super Bowl LVI in Los Angeles. the 15th global It's a Penalty Campaign launched ahead of Arizona Super Bowl LVII to bring public awareness, give platform to survivor voices. engage local community. and work with hospitality industry staff to prevent human trafficking, exploitslion and abuse. For this campaign, our Main Partner was Atlas Free,. Supporting Partners were Hilton. IHG Hotels & Resorts. Caflson Family Foundation, Airbnb. Southwest land Motel & Studio 6- Friends were NCMEC, Safe to Compete, Where Hope Lives, AHLA Foundation. UNITY. and WFA Pro. American Airlines and Southwest were the Participating Airfines. Our NFL and WFA ambassadors included.. Markus Golden (Arizona Cardinals), Chatarius 'Tutu' A￿ell (Los Angeles Rams1, Aaron Rodgers (Green Bay Packersl, Jesse Luketa (Arizona Cardinals), Lois Cook IDC Diva51, Chante 8onds180ston Renegadesl. Andy Dalton (New Orleans Saints), Collette V. Smith INFL5 1st Black Female Coach). Chris Godwin (Tampa Bay Buccaneers), and Tynequia Roberts (Tampa Bay Inferno). In total, the Arizona Campaign's potential reach was 259 million people across all platforms. American Airlines showed our 30 sec PSA film in-flight on all screens and their in- flight entertainment app featured on international and national flights during the months of January and February. Southwest Airlines showed the campaign film in- flight on their entertainment app throughout the months of January and February. The campaign film was the second most viewed channel in January. In total, our potential reach on airlines was over 10.5 million passengers. On January 24th. 2023, volunteers came together from Where Hope Lives lo pack awareness kits that included "Know the Signs. It's a Penalty Posters in English and in Spanish, "How to Report. IVS a Penalty Posters, wristbands with National Human Page 4

IT'S A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 Report of the Trustees Icont.) Trafficking Hotfine number and Missing Children lists provided by the National Center of Missing and Exploited Children INCMECI in the Arizona area. Tangible kits were distributed lo over 100 hotels and motels across the Phoenix Metropolitan area. Overall 26 missing children were found from NCMEC'S database during the Il's a Penalty campaign. Hilton facililaled a training session which IAP complemented Whe￿ 130 staff members from seven Hilton hotels in the Phoenix Area were educated on identifying signs of human trafficking and how lo report such incidents to the hotel management. For the first time, Il's a Penalty was invited lo join Soulhwesl Airlines al their employee lounge at Phoenix Sky Harbor International Airport. On January 26. 2023, the Il's a Penalty team spent the morning passing out our campaign materials to educate flight attendants, pilots, and in-office staff on the Signs of Human Trafficking and how to report if they suspect human trafficking is taking place. We played our 30 second PSA film throughout the lounge and spoke with employees about their experience with human trafficking and requested they fill out our campaign survey. Our educational materials were distributed to 1.800 flight attendants via the Southwest newsletter. On the evening of January 26. 2023, the It's a Penalty team was invited to speak at Airbnb's Host Safety Forum alongside Global Director of Trust and Safety Communications, Ben Breil and a represenlatsve from the Arizona Attomey General's Offi￿. The presentation attended by 100 Phoenix and Scottsdale area hosts - included an overview of our campaign, signs lo look out for, anli-trafficking resources, and a Q & A session. Campaign materials were available for hosts to tske back lo their respective properties. During our Arizona Super Bowl human trafficking prevention Campaign, we were able to secure an impressive amount of press coverage. In total, we were able lo generate 400 pieces of coverage through a combination of earned media and press release pick-up. This coverage was highly impactful, as it had the potential to reach an estimated 249 million people in lolal, giving our message a broad and powerful reach. During the Campaign. we surveyed the public to assess the impact that the Campaign made in educating about global issues of trafficking and exploitation, and the signs to look out for to identify a crime.. 82QA reported Campaign increased awareness of the issues of exploitation and human trafficking. 74QA reported Campaign increased knowledge of the S￿nS of exploitslion and human trafficking. 81 % reported Campaign increased awareness of how to report crimes of exploitation and human traffick]'ng. Kee Kidssafe - Women's World Cu ust 2023 Ahead of the 2023 Women's Wodd Cup, It's a Penalty launched our 16th global campaign in the hosting countries of Australia and Aotearoa New Zealand. The aim of the KeepKidsSafe Campaign was to highlight the importance of keeping kids safe, particularly in sport. Public education and awareness campaigns play a vital role in increasing public understanding of child safeguarding and protection from abuse and exploitation. For the KeepKidsSafe Campaign. we were proud lo work in partnership with fantastic organisalions dedicated lo protecting children across the wodd, in the Pacific region and in the hosting countries of Australia and Aotearoa New Zealand. Supporting Partners included.. Carlson Family Foundation, ICMEC Australia. Sysdoc.,. Friends included.. OFC. Netsafe, In Good Faith Foundation, esafety Commissioner, Safeguarding Children NZ, This is How We Football. International Safeguards for Children in Sport, Bravehearts. and Child Matters. Participating airlines were Air NZ. British Airways. Cathay Pacific and Emirates.. Participating airports were Sydney, Hamilton and Brisbane. Page 5

IT'S A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 Report of the Trustees Icont.) We were delighted lo have the support of five intemational women ft)otball stars, including Australian players Kyah Simon and Lydia Williams, a5 well as New Zealand's Fern Ria Percival, Brazil's Rafaelle Souza and England Lioness Mary Earps, who lent their lime and voices to our campaign lo help raise awareness via our 30-second campaign film, as well as our informative posters. In total, the potential reach of the KeepKiclsSafe Campaign was over 10.3 millh)n people on-lhe-ground in the Pacific and worldwide. British Airways, Emirales, Cathay Pacific and Air New Zealand showed the Il's a Penalty ¢arnpaign film in-flight during the KeepKidsSafe Campaign from July-August lo a potential audience of 5,402.849 people. Informative digital banneis were displayed at Brisbane, Sydney and Hamilton Airports Ihfoughout July-Augusl possibly reaching 3,753.002 people. Throughout the KeepKidsSafe campaign, our digital campaign was key in sharing educational posts about protecb'ng children from abuse and exploitation, ways to report and find help, and safeguarding information. In total, It's a Penalty and our partners reached over 1.1 million on social media. One of the key aspects of the Keep Kids Safe campaign was emrxNering communities to be more aware and 8ble lo take action. Our campaign webpage - ilsa enalt .or IKee KidsSale- contained knowledge and resources educating adults and children about their rights, the signs of abuse. and helplines and reporting mechanisms available lo help anyone with concerns about a child or who has experienced abuse. Throughout the campaign, we had 3.800 users visit the informative webpage from countries including Australia. New Zealand. Fiji. Papua New Guinea. Samoa. Solomon Islands, UK, USA and Japan. Our partnership with Oceania Football Confederation IOFCI facilitated several awareness-raising activities in OFC member countries in the Pacific during community events and local football toumaments. These activities included displaying banners and posters, showing the campaign film on screens during events, distributing informative flyers to the public, and directing attendees to the campaign's informative webpage on event tickets. As well as these on-the-ground activities, we also reached Pacific audiences with key information through laryeted ads on Faceb¢)ok. During the Campaign, we suNeyed members of the public in the Pacific region to assess the impact that the Campaign had in educaling about child abuse and exploitation and the signs lo look out for lo identify a crime.. 93Vv reported Campaign increased awareness of the issues of the abuse and exploitation of children, particularly in sporL 91Vo reported Campaign increased knowledge of the signs of child abuse and exploitation. 87/0 reported Campaign increased awareness of how to find help and report suspected cases of child abuse and exploilalion. 85./0 reported Campaign increased their confidence or likeliness to report suspected cases of child abuse and exploitation, and lake steps to keep children safe. COMMONPROTECT CommonProtect is It's a Penalty's advocacy programme focused on legal reform and systems change in order to protect children from sexual exploitation and abuse ICSEAI throughout the Commonwealth. Throughout 2022123 several activities have been undertaken as part of CommonProtect. including.. To coincide with the Internatsonal Day for the Elimination of Wiolence Against WomenlGirls125th November 20221. It's a Penalty published a Policy Brief examining Page 6

IT'S A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 Report of the Trustees {cont.I the prevention and elimination of CEFM in the Commonwealth, in collaboration w¢th the Commonwealth Lawyers Association. The Policy Brief, produced as part of the CommonProtect initiative, provides an overview of the issue of CEFM in the Commonwealth, a summary of the advocacy and political efforts undertaken to4ate by Commonwealth actors to address CEFM. provides an overview of the legal context, and makes recommendations for action going fofward. Developing work with the Commonwealth Children's Interest Group {ComCIGI to highlight children's issues in Commonwealth spaces. including aligning work to take forward the Kigali Declaration on Child Care and Protection Refomi. On 23 February 2023, the Commonwe211h Secretariat's Social Development Division and civil society organisations, including It's a Penalty, organised a roundtable discussion to convene key stakeholders to discuss how to effectively implement the Declaration. The roundtable aimed lo encourage collective action and knowledge sharing across the Commonwealth. In the Declaration, leaders stressed the importance of enabling best practices for learning and sharing between Commonwealth states to implement a holistic and comprehensive approach to tackle violence against children. Drawing on the expertise and experience of care and protection reform for children and youth among stakeholders from across the Commonwealth, the Roundtable identified priority areas for future action and highlighted the need lo develop a roadmap for action. It touched upon the importan of future collaboration be￿een Commonwealth govemments and civil society organisalions, and agreement that the improvement of child care and protection systems must be achieved through empowerirsg and supporting families acknowledging child protection as an interconnected subject across sectors, including health. education, safety and relationships, and must be addressed as such. In March 2023, It's a Penalty's Advocacy Director, Elizabeth Speller. attended the Commonwealth Law Conference 2023, organised by our partners the Comrnonwealth Lawyers Association, in Goa, India. Under the Iherne tsf 'Common Challenges in Uncommon Times,, lawyers and activists from across the international community gathered in Goa to discuss legal and justice issues that are faced throughout the Commonwealth and beyond. We were invited to speak on the Conferen￿ panel discussing child marriage. The panel, entiued Child brides and legalised marital rape a Commonwealth tragedy, was chaired by Robert Strang 13 Hare Court Chambers, England) and our fellow panelisls included Senator Hazel Thompson Ahye {Trinidad & Tobago) and Sneh Aurora Icommonweallh Human Rights Initsative. Englandl. Convening panels lo launch the findings of the CommonProtect Report in the Pacific (Wellington. March 2023 and Auckland May 20231 in partnership with KPMG New Zealand and ACAMS. The expert panels, including representatives from NZ Police. Department of Inlemal Affairs INZI and New Zealand Customs Service, Te Tari Taiwhenua Department of Inlemal Affairs INZI. as well as NGOS Child Mallers.World Vision NZ and ECPAT International discussed the need for refomis in New Zealand and across the Paciftc, as highlighted by the findings of the CommonProlect report, and shared their expertise on key issues. The events were allended by a wide range of stakeholders including law enforcement, financial inslitulions, child safeguarding agencies, NGOS. academics, tech companies and lawyers. Ongoing throughout 2022123 has been the development of our advocacy strategy in the lead up lo the next Commonwealth Heads of Government Meetin9 in Samoa. This has included buildirlg partnerships lo support advocacy work. implementing our campaigns in the Pacific region as a precursor and conducting initial research and scoping of potential focus issues. Page 7

IT'S A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 Report of the Trustees Icont.) STUDENT AMBASSADOR PROGRAMME It's 8 Penalty's Student Ambassador Programme educates and empowers university students lo become ambassadors of change against abuse, exploitation and human trafficking. The programme includes training courses on human trafficking. being an active bystander, consent and planning campaigns. After completing their core training, students are supported by the Student Ambassador Programme team to engage with the community through various activism projects. These include hosting events on campus lo educate their peers, promoting responsible procurement, writing and sharing articles. creating educational content for S(￿la1 media. fundraising events and awareness-raising initiatives in their local community. This year 2022123 has seen the continued development and rapid rise of the Student Ambassador Progr8mme. The programme was reviewed and reslruclured. with a revised programme structure and core training course launching in June. Of the students who were part of the programme before the relaunch, 16 students from S univeTsitses continued their involvement. Since then, the programme has grown to 153 students from 44 universities. including universities in every UK region. SAFE TO COMPETE Safe lo Compete is a national initiative between It's a Penalty and The National Center for Missing & Exploited Children INCMECI to prevent abuse, exploitation and tr8fficknng of young hildren as they learn to compete in youth sports. Safe to Compete seeks to equip coaches and parents with the tools needed to create 8 safe environment in sport where boundary violations of any sort are not tolerated. and where child safety and respect are top priorities. This year has seen the development of the programme to include.. 30-minule interactive training course for coaches 15-minule parent education module Discussion guides on boundary setting and safety for kids ages 5-11 and 12-17 Infomialion on child sex trafficking Resources for coaches Moving ft)rward, we will be renewing our partnership with NCMEC lo continue development of this inilialive. Financial Review Expenditure exceeded Income in the year ended 30th September 2023 by £34.144 leaving a closing Bank Balance of £41,579. however the Board is intent in maintaining a healthy level of Unrestricted Reserves. Resenies poli¢y The CIO currently has no Reslricled Reseives and an Unrestricted General Reserve of £33,386 at 30 September 2023. Page 8

an lof Future Perlods Tho followiiig poterilial lulure It's a Penalty canipnians havti bèen Idonlilied Pciulip Gambs Solomon Isli7nd5 2023 Las Vogos Supcr Bowl 2024 P&tiis Olyfflpic I Par￿lYmpIC Gaiiio% 2024 Gc?rnU. Trustè•B' Rgsponslbllllls StaleFnèni Tlie Trus(6as are responsible loi prep8rsng the frusle&s' Annu￿?1 Reporl and the Iinanci<ryl tt?lemen15 111 .Iccord4anco willi ilPI)IIciiLilc 1,1W lind Unitoil Kingd()iii Arcounling S11( iidc2ids (Unilod Kinodom GviiOlRlly Accepted Accoui)ling PrHclicel. Tl)f law tippIIc£?ble lu cliariles Iri En Jclgiid & W8les requiies Ilie fiiislfj&s lo pièpaie Ilnanclal lilemonig Ipr pach IininciAI yhFtr wl7ipli qivi. Irug .Ind lair vi&w ol lh• qlal8 ol alfairs ol Ih Charily rfind ol Iricoining resouicos ?vvlicalioi¥ ol rogourc&s ol 11)e Clitirily lor Ihal period In piop45iing Ihpsp linAnci8151alemonls. Ihe 'fiu51ees Arb rekqiJir¢d to.. strl&cl suilable acwunting polic185 and 1116n ds ind I)riiiriplfJ￿ 111 the ChiiriliBs SORP 2019 IFRS1021'. makc, iudgemenls and CJsliin&tes Ihdl are roasoiili! flccounlinq slandar(14 1)av& heJn follnwed. siJbjo¢l lo any Illr)ILfii)5 deparliiivs disdosed iiiid cxpliiinod In Ihe finiincial slalomÉnls. pivpaii.. Ihe finariciJl SI￿71￿[71￿nts on Ill￿ (7r)1119 ¢oiic¥rii basis uiile¥b il is iiiappEoprig1 lo pie5uniB Ilial Ilits Ch¢iiily will Loriliiiup In operic Iiori Tho TruslO05 Ale rosponslble lor keeping proper accounting recordg Ihal di8close with reasonable clCLLllaCy ill Einy lime Ihe fin8ncit11 p0811iori of Ihg Charity gnd enELbl& Ihgtn lo erisiifo Ilial Ihe Iin<7n¢ial sialeiTTrerils coniply wtlli the Chrjllties Acl 2011. Ihe Chaiity IAccoiJnls nd Rvpoilsl IliigiilLilions 2008 c1na Iho piovi4ioiis of Iliti Tfiisl D8ed ri)ey lire aSso responsible Iix saleotJ&irdiriq the 8$88ts of tho ChArily aiirl Iiance lor taking reasonEkbld slop¥ loi Iho prevonliDn ciiid doieciion ol fraud And Oiher Irr@gLiiarilies Tho Repoit ol 1118 Tiuslees WH5 approved by Willlen piocedure sjmongtsl Tiiistoe5 on 8litJ sloiied r)ii their bLliiill by. K CDricli PJJge 9

IT'S A PENALTY INDEPENDENT EXAMINER'S REPORT FOR THE YEAR ENDED 30 SEPTEMBER 2023 I report to the Trustees on my examination of the accounts of Il's a Penalty Ilhe CIO) for the year ended 30 September 2023. Responsibllltles and basis of report As the Charity Trustees of the CIO you are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 20111.the Act'i. I report in respect of my examination of the CIO'S accounts carried out under section 145 of the 2011 Act and in carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 1451Sllb} of the Act. Independent examinevs statement I confirm that l am qualified lo undertake the examination because l am a member of the Institute of Chartered Accounlanls in England and Wales, which is one of the listed bodies. I have completed my examination. I can confirm that no material matters have come lo my attention in connection with the examination giving me cause lo believe that in any material respect.. accounting records were not kept in respect of the CIO as required by section 130 of the Act., or the accounts do not accord with those records.. or the accounts do not comply with the applicable requirements conorning the fomi and content of accounts sel out in the Chartties (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give 8 'true and fair, view which is not matter considered as part of an independent examination. I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts lo be reached. steve Robinson FCA Chartered Accountant Sllbury Court 420 Silbury Boulevard Central Milton Keynes MK9 2AF Dato: 22 Deeèmbor 2023 Page 10

IT'S A PENALTY STATEMENT OF FINANCIAL ACTIVITIES INCLUDING INCOME AND EXPENDITURE ACCOUNT FOR THE YEAR ENDED 30 SEPTEMBER 2023 Un- Restricted General Restrlcted Total Totsl Notes Funds 2023 2022 Income Income from Generated funds Donations and grants 456,015 456,015 746,222 Total Incorne 456.015 456015 746 222 enditure Charitable Activities Expenditure on charitable activities 462,627 462,627 566,078 Cost of Raislng funds Expenditure on raising funds 131.789 other Expenditure Support costs 24,309 24,309 25,681 Total expendituro 486,936 723.557 Net movement In funds {30.9211 (30.9211 22,665 Balance at l October 2022 64.307 64,307 41,642 Balance at 30 Septemt)er 2023 33.386 33,386 64,307 All of the above results are derived from continuing aclivilies. All gains and losses recognised in the period are included above. The split of comparative fvnds is shown in rsote 13. The notes on pages 13 to 19 form part of these financial stalemenls. Pa9e11

IT'S A PENALTY BALANCE SHEET AS AT 30 SEPTEM8ER 2023 NoteB 2023 2022 FSxod As$el$ Inlanglbla assels Current Assets D6bloTs Cash al bank and in hond 41,579 75.723 41.579 75,723 Credltors,. amounts falllng due wlthln one ytrar 18.1931 111,416 Nel currenl assetB I Iliabilitles) 33.386 N•1 as¥•l8 33,386 64,307 Represtrnted by: Unroslricled lunds Reslricled Iijnds ioiii 33.386 64.307 Totsi Charlty Funds 33.386 64,307 The finAn¢i81 slalemtsnls were approved by the Truste96 on wer6 Signed on Iliaif behall by.. and Tfu81eè C McLellan Th8 notes on p8ge8 13 10 19 fomi p8rt of Ih88e finÉncl•l slBlemonl8. Pag• 12

ITS A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 NOTES TO THE FINANCIAL STATEMENTS 1. Accountlng policigs Basls of Preparation The financial statements have been prepared in accordance with Accounting and Reporting by Charitses.. S18tement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reportir¢g Standard applicable in the UK and Republic of Ireland {FRS 102} (effective 1 January 20191- (Charities SORP {FRS 10211. It's a Penalty meets the definition of a public benefit entity under FRS 102. A55els and liabilities are initially recognised al historical cost or trar*saction value unless otherwise staled in the relevant accounting policy nole{sl. The Twslees have taken advantage of the exemption in Charities SORP IFRS1021 from including a cashflow statement in the financial statements on the grounds that the organisation is small. Income Donatlon¥ and Grants Income from donations and grants is included in incoming resources when received. Incomè is then deferred when a condition which is placed upon the Charity's entitlement to it has not yet been completed. Donations receivable for the general pijrposes of the Charity are credited lo general unreslricled funds. Donations for purposes reslricled by the wishes of the donor are taken lo reslricled funds. Inlar¢gible income in the fomi of valuable good or services donated to the Charity at some actual expense lo the donor are included in the Statement of Financtal Activities when the benefit is quantifiable and measurable. Expendituro Expenditure is included in the Slalement of Financial Activities on an accruals basis. inclusive of any VAT which cannot be recovered. Intangible Assets and Amortisation Intsngible assets are staled al cost less accumulated amortisalion and any accumulated impairment losses. Amortisalion is provided at rates calculated to write off the cost less estimated residual value of each asset over ils expected useful life, as follows.. Website Development 3 yeaTS slraighl line Page 13

IT'S A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 NOTES TO THE FINANCIAL STATEMENTS (Cont'd) Fund accounting General funds are unrestricted funds which are available for use al the discretion of the Trltstees in furtherance of the general objectives of the Charity and which have not been designated for other purposes. Designated funds comprise unrestricted funds that have been set aside by the Trustees for particular purposes. The aim and use of each designated fund is sel out in the notes lo the financial statements. Restricted funds comprise funds donated for speciffic putposes. The aim and use of each fund is set out in the notes. Dgbtors Trade and other debtors are recognised at the settlement amount due after any trade discount offered. Prepayments are valued al the amount prepaid net of any trade discounts due. Cash at bank and in hand Cash at bank and ¢ash in hand includes cash and short temi highly liquid investments with a short maturity of three months or less from the date of acquisition or opening of the deposit or similar account. Creditors and provislons Creditors and provisions are recognised where the Charity has a present obligation resulting from a past event that will probably result in the transfer of funds to a third party and the amount due to settle the obligation can be measured or estimated reliably. Creditors and provisions are normally recognised at their settlement amount after allowing for any trade di￿O￿nts due. Financial instrumgnts The CIO onty has financial assets and financial liabilities of a kind that qualify as basic financial instruments. Basic financial instruments are initially recognised al transaction value and subsequenlly measured at their settlement value with the exception of bank loans which are subsequently measured al amortised cost using the effective interest method. Page 14

ITS A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 NOTES TO THE FINANCIAL STATEMENTS Icont'dl 1. Going concom At the lime of approving the financial slatemenls. the Trustees have a reasonable expectation that the CIO has adequate reSoU￿eS to continue in operational existence for the foreseeable future. In making this assessment. the mitigating actions that can be taken to control costs and the ability of the Charity lo borrow or fundraise for additional funds, that the Charity has adequate resources to continue in operational existence for the foresee8ble future. Thus the Trustees eonlinue tr) adopt the going concern basis of accounting in preparing the financial st21ements. 2. Donations and grants 2023 2022 Inslitulional income Trust income Other income 327.783 300.058 18,000 428, 164 746,222 128 232 456,015 Unrestricted Income from donations and grants was £456.01512022.' £938,027} of which £Nil 12022.. £Nil} was reslricled. Other income includes £128,232 12022.. £426,164) relating to donations in kind principalty provided for professional services contributing lo advancing our advocacy agenda. Included within inslitulional income is an amount of £nil 12022.. £nill relating to donatiLins in kind recetved by the Charity. 3. Expendlture on charltable actfvltles Unrestricted Restrlcted 2023 2022 It's a Penalty Campalgn Salaries & Nl 129,936 129,936 53,536 Consullanls Design & Athvork Website Promots'on Social Media Development Filming & Production Travel & Accommodation Legal Expenses 100,564 4,050 3,144 50,108 77,617 9,850 21,156 100,564 4,050 3,144 50,108 77.617 9,850 21,156 129,175 17,084 3073 48.638 45,171 19,889 249 512 Totsl 462 627 462.627 566 078 Page 15

ITS A PENAL FOR THE YEAR ENDED 30 SEPTEMBER 2023 NOTES TO THE FINANCIAL STATEMENTS Icont'dl Expenditure includes £128,23212022.. £650,173) relats'ng to donations in kind for professional services contributing to advancing our advocacy agenda. 4. Expendlture on ralslng funds Unrestricted Restrlcted 2023 2022 Advocacy Lobbying Advocacy Fundraising Printing 12.337 29,069 90,392 131,798 5. Other Expendlture Unrestrlcted Restricted 2023 2022 Support Cost$ Accountsncy Travel & Refreshfnents Other Costs Governance costs Independent Examinerfs Fee 10,000 6.146 5,383 10,000 6,146 5,383 9.000 8,211 5.870 2.780 25.661 6. Staff numbers and expense8 There was no Trustees. remuneration during the financial year arid trustee expenditure of £nil was reimbursed12022.' £nill. The average number of persons employed by the CIO during the year was.. 2023 No. 2022 Average staff headcount Staff costs (for the above persons) Wages and salaries Social security costs Pension 116,875 8,680 4,416 129,971 75,000 4,605 Page 16

rr's A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 NOTES TO THE FINANCIAL STATEMENTS Icont'dl One employee's emoluments exceeded £60,000 as disclosed below.. 2023 2022 Salary Social security costs Pension 80,000 6,207 75,000 5,135 7. Intsngible Assets Website Total Cost Brought foTward Additions Carried forward 6.000 6,000 6.000 6,000 Arnortisation Brought forward Charge for the year Carried forward 6,000 6,000 6,000 6,000 Carrylng value At 30 September 2022 At 30 September 2023 8. Debtors 2023 2022 Trade Debtors Accrued Income Rent Deposrt Total 9. Creditors: amounts falllng due wEthln one year 2023 2022 Trade Creditors Taxation and Social Security Accruals Total 3,780 3,800 613 9.011 1,955 450 11,416 Page 17

Irs A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 NOTES TO THE FINANCIAL STATEMENTS {Cont'dl 10. Analysi$ of net assets between funds Unrestricted Funds Restrlcted Funds Total 2023 Total 2022 Fund balances al 30 September 2023 are represented by.. Tangible fixed assets Current assets Creditors due within one year 41.579 41,579 75,723 8,193 33,386 8,193 11.416 11. Analysis of charltable fund$ Un- Rwstricted Funds Restricted Funds Total Funds Brought fO￿ard at 30 September 2022 64,307 64,307 Income 456,015 456,015 Expenditure 1486,9361 1486,9361 Transfers Balance at 30 September 2023 33,386 33,386 12. Related partles It's a Penalty received £12,019 12022 - £12,000) in donations from Sysdoc Ltd in which K Corich is a director. Pago 18

IT'S A PENALTY FOR THE YEAR ENDED 30 SEPTEMBER 2023 NOTES TO THE FINANCIAL STATEMENTS Icont'dl 13. Comparatlve funds Un- Rostricted General Restricted Total Funds 2022 Income Income from Generated fund$ Donation5 and grants 746.222 746,222 Total Income 746,222 746,222 Ex enditure Charitable Activities Expenditure on charitable activities 566,078 566.078 Cost of Raising funds Expenditure on raising fltnds 131.798 131,798 Other Expenditure Support costs 25,681 25,681 Totsl expenditure 723,557 723.557 Transfer between funds Net movement in fund5 22,665 22,665 Balance at l October 2021 41,642 41,642 Balance at 30 September 2022 Pagg 19