TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving families.
TEDDY'S
WISH
ANNUAL REPORT FOR THE FINANCIAL PERIOD
ENDING 31ST DECEMBER 2024
Registered charity number: 1160286

TEDDY'S
WISH
Funding research Into the causes of baby loss. Providing hope for grieving families.
Our mission:
Teddy's Wlsh was set up to create an ever-lastlng legacy for Edward Louls Reid, to fund baby
Ioss research and to create a posltlve impact on the Ilves of bereaved parents In the Unlted
Klngdom
Registered charity number: 1160286

TEDDY'S
WISH
Fundlng research Into the causes of baby loss. Providlng hope for grieving families.
Our Charity Objectives
To protect the health of parents affected by the loss of a baby to sudden infant
death syndrome I'SIDS"), stillbirth or neonatal death of the child or children.
The provision of grants to charities in particular but not exclusively to those
conducting research into the causes, incidence, and effects of SIDS, neonatal death or
stillbirth.
To raise awareness of baby and infant loss and the significant challenges it causes
bereaved parents and society more broadly
Our Main Activities:
Funding of research into causes and potential prevention of or reduction in the
numbers of SIDS, neonatal death, and stillbirths in the United Kingdom.
Funding and provision of bereavement sen4ices including those provided by other
charities, as well as Teddys Wish
Support of Baby Loss Awareness Campaigns
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving families.
Teddy's Wish Trustee Report
The following report outlines our achievements for the financial period ending 31st December
2024 in line with our charity aims and objectives:
Achievements and Performance:
The last year at Teddy's Wish has been filled with mlxed emotlons of pride and sadness as we
commemorated 10 years as a charity and our achievements over this past decade, while also
honouring our beloved baby boy's 10-year anniversary. Eddie was only three months old
when he became a victim of SIDS (sudden infant death syndrome) and to this day we will never
make sense of his loss.
We set the charity up wlth two founding principles: to fund research into the causes of baby
loss and to provide vital support for bereaved parents devastated by the loss of baby. A decade
on, our founding principles remain as important as ever.
Since the charity's inception, our approach has been to remain intentionally small and
personal, while ensuring our work remains deeply impactful and sustainable. We have been
able to achieve this through a committed team of six counsellors and admin support team
along with a small team of volunteers who kir)dly donate their time to our cause. As a small
charity with minimal overheads, we are proud that in 2024 we were able to direct 82% of the
funds we raised to research and support. All our enquiries for bereavement support are from
word-of-mouth referrals or through our website and social media channels. By staying small,
we have ensured financial stability over the last ten years and have maintained the ethos that
started Teddy's Wish.
Providing bereavement support is vital in giving parents hope to live their life again following
the devaststing loss of a baby and it is a privilege to be able to do this through our fully funded
counselling. care packages and retreats. Over the last year we delivered 371 bereavement
counselling sessions and funded our annual residential retreat 'Reflect, Restore, Renew a
supportive weekend for bereaved parents to connect heal and find comfort among other
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving families.
parents who understand their grief. We have also continued our partnership with the team at
Don't Buy Her Flowers to send out thoughtful care packages to parents who have recently
lost their baby. All our support 5epdice5 have been shaped by our own lived experiences of
baby loss and regular communication with the Teddy's Wish baby loss community.
It is profoundly humbling to read the positive feedback we have received from parents we
have supported, whether they have received a care package. received our counselling or
attended our retreat. Knowing that our work has made a meaningful difference to their lives
is the driving force of the charity. We have equally been overwhelmed by the wonderful
fundraisers set up by families we have looked after, and this is testament to the support we
provide.
We also know how Important research is in understsnding and preventing baby loss thls
remalns as important as the support we provide. We are immensely proud of our continued
partnerships with leading baby loss charities Tommy's, The Lullaby Trust and Sands who are
all committed in identifying the causes of baby loss to help save babies, lives. Details on the
projects we have jointly funded can be read in the report below.
Our achievements over the last decade have been made possible by the wonderful generosity
of our supporters. We cannot thank you enough. Even though Eddie's life was cut unbearably
short, his impact will last a lifetime.
In loving memory of Edward Louis Reid
Jennifer Reid
CEO and Co-Founder
September 2025
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving families.
Charitable Activities
Teddy's Wish Bereavement Counselling:
The grief a parent endures following baby loss has no comparison. The importance of support
can never be under-estimated
many bereaved parents find themselves feeling isolated
because friends and family members and the wider community, whilst sympathetic, are unable
to fully empathise and understand the pain of the loss. Grieving parents often suffer from
post-traumatic stress disorder (PTSDT) which, left unchecked, can have far reaching
repercussions long after the loss of their child. We strongly believe no family should ever
suffer the loss of a baby but for those that do, they should have access to the best possible
support.
We are proud to offer fully funded bereavement counselling to parents navigating the
devastating impact of baby loss. We provide 12 fully funded counselling sessions within
model that has been especially designed for Teddy's Wish by our clinical lead, Celine Pearson.
Our sessions are delivered online via zoom, ensuring accessibility and convenience, as well as
greater reach to parents throughout the UK who have lost a baby to SIDS, neonatal death,
5tillbirth or any other illness up until 12 months old. By eliminating financial and regional
barriers, anyone affected by baby loss can access the care and guidance they need, in the
comfort of their own environment.
We have a team of six BACP accredited counsellors including one supervisor and a support
manager to look after family enquiries. Supervision is provided every other week and ensures
our counsellors are professionally supported to work safely, effectively and ethically. We are
incredibly proud of our team and the compassionate work they do to support bereaved
parents.
Registered charity number. 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grievlng famllles.
Name
Experlence
Celine Pearson worked In the NHS for over 35 years and has a BSC Hons in
Nursing with Oncology from the Royal Marsden Hospital and Royal College of
Nursing.
Celine Pearson,
Clinical Lead
Over the last 20 years, She has built up extenslve experience in palliative care
and bereavement support for families and individuals. Celine is a qualified
counsellor, experienced at working wlth parents who have experienced SIDS,
stillbirth and neonatal death. She also has experience working with bereaved
siblings.
Naoml Landau
Naoml has been a qualified counsellor for 18 years and galned a masters
degree In Integratlve psychotherapy from the Minster Centre in 2012. She has
worked for several charities as well as in private practice. She has also been a
trustee of a charity supporting women and men experiencing anxiety or
dep￿SsIOn in the perinatal period.
In addltion to working with bereaved parents after the death of a baby, she has
considerable experience of working with clients going through fertility
treatment. She has worked for a number of years as a therapist for a charity
where many clients have experienced complex trauma.
Erica Stewart
Erica is a qualified counsellor, and a training and support group facilitator. She
has over 25 years specialist knowledge and experience, working for a leading
charity supporting bereaved parents and families when their baby or child has
died. As part of her role as Bereavement Support and Awareness Speclalist,
Erica delivered Bereavement Care training to NHS health professionals and
various mental health agencie
Helena Cook
Helena is a fully trained psychodynamic psychotherapist and counsellor with
over 10 years, experience in running her own private practice. She 5pecialises
Registered charity number: 1160286

TEDDY'S
WISH
Fundlng research into the causes of baby loss. Providing hope for grleving families.
in a wide range of peri-natsl issues, including the loss of a baby and infertility
challenges. Issues of bereavernent, complex grief and anxiety feature strongly
in her work with individuals and couples on a wide range of life challenges and
personal difficulties.
Helena has also worked for several years in an NH5 counselling service
attached to the maternity and gynaecology departments of a large London
teaching hospital.
Siobhan Poole
Siobhan joined Teddvs Wish in May 2023, and used to be a midwife before
qualifying as a counsellor. Siobhan has over ten years Df clinical experience
and used to work for leadlng baby loss charity Petals to provide bereavement
counselling for parents.
Feri Goy
Ferl Jolned the TeddiPs Wish team in September 2022 and manages all our
support and general enquiries. Feri is an actor and script writer by trade and
also has extensive experience in working within or8anisations and the NHS to
deliver stsff training around sensitive topics.
We believe in the importance of remaining a small and personal charity to ensure that every
family we support receives the care and attention they deserve. As such, we have been able
to foster rneaningful connections with bereaved parents and feedback from our surrfeys re-
enforces our ethos.
Surveys are sent out to parents once they have completed their counselling sessions with us.
We have a 64% completion rate. compared to the UK average of 20-30%, with moving and
insightful feedback. The feedback overleaf provides examples of the feedback we use to shape
and improve our service offering but also re-enforces the importance of providing high quality
bereavement counselling.
Registered charity number: 1160286

TEDDY'S
WISH
Fundlng research into the causes of baby loss. Providing hope for grieving families.
"After losing Lyla I searched the internet for some help and hope. Northern Ireland is
masslvely lacking bereavement support after loslng a baby. I found several charities but
they elther dldn't offer vla zoom or Ilke others, had counselllng but the number of
counsellors was overwhelming and off putting. Eddle's storyjust broke my heart,
although I lost my daughter at full term. I couldn't Imaglne what hls famlly went through.
His story was so personal and by sharing it in5tantlygave me connection, showed
understanding and made me feel this SUPPOrt could be beneficial. Eddie's Mummy and
Daddy attending counselling and having the understandlng and experlence of what l am
8oln8 through brought me comfort and hope.
'Teddys wlsh was recommended to me by another bereaved Mum. She said the
support she received was incredibly helpfvl and encouraged me to seek support. It
was also one of the few charities that were accessible and not hldden behind red
tape and an area code lottery. Thank you for being open to all.
'ljust wanted to say Thank You a thousand times over, as I've said my sessions with
Erica were a lifeline over the past 6 months and her 5UPPOrt has helped me navigate
some incredibly difficult days. Teddys Wish is such a wonderful charity, thank you for
being there for people when they are in their darkest time of life and being accessible
to all. Thank youl
Registered charity number: 1160286

TEDDY'S
WISH
Funding research Into the causes of baby loss. Providing hope for grleving familles.
Teddy's Wish Bereavement Retreats:
Our bereavement retreats provide a safe and nurturing space for parents who have
experienced the loss of a baby be that recently. or rnany years ago. The weekend and day
retreats offer a unique opportunity for parents to come together in a supportive environment
where they can share their stories and connect with others who understsnd their loss. We
offer group support, yoga, mindfulness meditation and other holistic activities to help families
navigate their grief whllst fostering hope and a sense of belonging to a community. The
retreats are run and facilitsted each year by our charity's patron Jenni Thomas and Nicola
Whitworth. Parent feedback consistently tells us how beneficial the retreats are:
Yhonk you so much forproviding the opportunity for us to attend the retreat. It was
nothing short of life changing for us. The ability to spend time and connect with
other parents who have lost a baby in the same and similar circumstances to us was
truly Invaluable. We Just feel that outslde of that Ilttle world, nobody understands
what we have been through. I think our group all feel that we have made long-term
connections because of the retreat, and there was a sense of real community and
support that we have not experienced anywhere else. We are so very gratefvl for the
support of Teddy's Wish after losing Anna, both in terms of the care package we
received, and the opportunity to go on the retreat.
"It was qulte literally Ilfe changing for me. Connectlng with other parents who are
Ilvlng a slmllar trauma gave me a sense of belonging, where I have an 'otherness' In
the rest of society. Somethlng I have been yearnlng for so long. In a world so lonely
and alienating, there was a sense of togetherness. There were elements of the
weekend that were extremely eye opening about looking within but also parts that
were slmply about human connection. This time and space was dedicated to our
children and allowed me to talk about my daughter without feeling like I had to filter
or pretend that l am ok I could just be, as could the other parent& Thi51s priceless as
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving famllies.
we had the opportunity to share our children, honour them and be besotted by them
openly on honesty.
Our beautiful daughter ran ahead almost 10 months ago, and I have thrown myself
into many things since in a desperate search of something that might make it alljust
a tiny bit more bearable... I can confidently say that this weekend was the single
most useful tool. I believe I have met a community for Ilfe, and I don't feel so alone
anymore."
Teddy's Wish Baby Loss Care Package:
We have continued to work in partnership with our friends at Don't Buy Her Flowers to create
thoughtful care packages for bereaved parents. We are immensely grateful to Steph Douglas,
CEO of Don't Buy Her Flowers, and her brilliant team for their ongoing support in handling
our fulfilment and for organising joint marketing campaigns to help us raise awareness.
We are also thankful to renowned children's toy brand Jellycat who have supported a new
care package for our collection. The Bear Package launched at the beginning of 2024 to tie in
with our 10 year anniversary and includes a Jellycat teddy bear called the 'Edward Bear,. We
know from speaking to other bereaved parents how comforting it is to hold a bear after
suffering the loss of a baby, and we couldn't have chosen a more aptly named bear to add to
our collection.
We now have three care packages in our collection for parents to choose from:
l. The Bear package this includes a Jellycat Edward Bear, biscuits, tea and a scented
candle
2. The Book package- this includes a copy of Ask Me His Name. written by our charity
patron Elle Wright, a set of scented candles, and tea
3. The Tea package includes an eco re-usable cup. biscuits and tea
RegiSte￿d charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providlng hope for grieving families.
Parents can request a care package via our support team. and we a150 offer packages to
parents who have enquired about our counselling service. It is our way of letting bereaved
parents know that we are thinking of them, and they are not alone in their grief. In the last
year we sent out 64 care packages, paid for by Teddy's Wish.
The packages can also be purchased by friends or family directly on The Don't Buy Her
Flowers website and Teddy's Wish receives a donation of 5% of each package sold. We have
sent out 58 packages over the last 12 months.
Raising Awareness and Supporting the Baby Loss Community:
We recorded series 3 of The Other Mothers Podcas( co-hosted with charity patrons Elle
Wright and Caro Tasker. The podcast has been created for bereaved parents and for those
wishing to understand their experiences of baby loss. including family. friends and health
professionals. Through candid discussions, the podcast provides awareness and support and
reminds listeners that they are not alone in their journey. For series 4 we had the privilege of
interviewing Jess Clasby-monk, founder of the Legacy of Leo, and Ryan Jackson, Co-Founder
and CEO of the Lily Mae Foundation and The Still Parents Foundation, alongside other
inspiring guests who all shared their own personal experience of baby loss. The podcast
continues to be a valuable resource within the baby loss community.
Fundralslng achlevements:
We are immensely grateful to our incredible fundraisers who have generously raised vital
funds for Teddy's Wish, to make everything we do at Teddy's Wish possible. Their
commitment. from organising events, tsking on personal challenges, or raising awareness is
deeply appreciated.
We would like to give a special mention and thanks to:
Sade and Adam Byme who raised over £10,000 in memory of their baby boy Toby
Registered charity number. 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving families.
Ben and Laura Lines for tsking part in multiple endurance events along with family and
friend5 to raise over £5,300 in memory of their baby boy Owen.
The ECG Facilities Ser4ices team for taking part in a company hike and raising over
£3,300 for Teddtys Wish
Fran and Tom Chapman for organising a family fundraising day at Cheam School and
raising over £12,CK)O in memory of their baby boy Lucas.
The Oakes Family who organised a third hockey fundraiser match in memory of their
baby boy Marley. The 'Be More Marley, day takes place at Oxford Hawks and raised
£5,700.
Amit and Sara Katwala for raising over £2,000 in memory of their baby boy Rayan
Freddie Miers, student from Cheam School, for cornpleting 50 miles of running over
32 days and raising over £2,300 in memory of baby Lucas Chapman
Ben Picknett for running the Royal Parks Half Marathon and raising over £1,500 in
memory of his baby boy George
We would also Ilke to give a speclal mention to Chrome Productions for kindly creating
our Teddy's Wish 10 Year Film pro bono.
Teddy's 10 Year Tour
Our Teddy's 10 Year Tour bike ride took place in May 2024. This was our third bike event in
partnership with Pie Events and was a very special year, Tnarking the tenth anniversary of
losing Eddie and founding the charity. We saw a group of 50 wonderful cyclists tske part in
the 100 miles, IOOkm or 50 km cycle through the scenic Chiltern Hills generating a
phenomenal £IOO,000 for the charity.
Charity Grants
We are enormously grateful and hurnbled to have received generous grants from the following
organisations and charitsble trusts:
ICCM Recycling of Metals (Institute of Cemeteries and Crematorium Management)
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving families.
We were nominated by parents Gemrna and Steve Sainsbury in memory of their daughters
Sophie and Isabella to receive a donation via Mortlake Crematorium. The institute awards a
one-off donation to one nominated charity a year and we were delighted to be awarded
£7,000.
Ryklow Charitable Trust 1992
We were awarded a £5,000 grant by the Ryklow Charitable Trust to go towards funding our
bereavement counselling services.
Share Gift
We were awarded a £5,000 grant at the end of October 2024 by ShareGift, a UK based share
donation charity, in support of Baby Loss Awareness Week
The Leverhulme Trust
In December 2024, we were awarded a £5,000 grant by the Leverhulme Trust on
recommendation by Lucy Kenyon, in memory of baby Lucas Chapman.
Armourers & Brasiers, Gauntlet Trust
In November 2021, we successfully applied for and were awarded a three-year grant from the
Gauntlet Trust Small Charities Grant Programmes. In November 2024, we were awarded our
final instalment of £4,000 to help us continue our bereavement counselling services.
Registered charity number: 1160286

TEDDY'S
WISH
Fundlng research Into the causes of baby loss. Provlding hope for grieving famllles.
Funding Research
We're excited to share the important research Studies that Teddy's Wish has proudly funded
over the past year in collaboration with leading baby loss charities Tommy's, The Lullaby Trust
and Sands.
Tommy's
We jointly funded 3 new study looking into the risks of pre-eclampsia and 5tillbirth. Pre-
eclampsia is a condition that causes high blood pressure (hypertension) in pregnant women
and birthing people, as well as protein in the urine. Pre-eclampsia can be dangerous for both
parent and baby and is the cause of around l in 8 stillbirths in the UK. It can only be cured
completely by delivering the baby and the placenta, meaning that some babies are born
prematurely, putting them at risk of both short-term complications and lifelong disability.
Finding new treatments for pre-eclampsia is therefore vital to prevent pregnant women from
becoming seriously unwell.
In this project, Tommy's researchers are carrying out work in the lab to find out whether new
drugs can activate BKCa channels and relax blood vessels taken from women and birthlng
people with pre-eclampsia. The team are also Investigating whether treatment with these
drugs can lower blood pressure in pregnant mice with high blood pressure, without harming
the baby. This will tell us whether these drugs, or similar agents, could be a possible treatment
for pre-eclampsia in the future.
We have contributed £12.200 this year taking our total contribution to £27,200
Sands
We jointly funded a new study with Sands to help improve the way information about a baby's
movements is shared with pregnant women. In pregnancy, a change in a baby's movement
patterns can sometimes be a signal of problems developing. Midwives and mum-to-be, need
to be able to have conversations about fetal movements, and any potential risks, without
causing undue worry or confusion.
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providlng hope for grleving familles.
The project will aim to support conversations that are clear, straightforward, and evidence-
based, whilst 3150 remaining reassuring. Good communication is vital to ensure the right advice
and information is understood across diverse groups. This project follows on from a previous,
large research trial in 2019, also supported by Teddy's Wish and Sands called AFFIRM. The
trial looked at the effect of raising awareness of baby's movements and putting in place a
package of care for women who report reduced movements.
The study found that the care package lowered stillbirth rates, though not by enough to be
completely certain that it was caused by the care package rather than by chance. Pregnant
women should contact their midwife or maternity unit straight away if they have any concerns
about a change in their baby's movements, especially after 28 weeks of pregnancy. We hope
our new project will help in the communication of clear, accessible, supportive information for
pregnant women.
Teddy's Wish have contributed £5,000
In October 2024, we jointly funded the°Environmentsl Risk Factors and Stillbirth Study which
aims to understsnd the relationship between some key environmental factors a woman may
encounter during pregnancy, and the potential risk of stillbirth.
With over half of stillbirths remaining unexplained, it's crucial to identify new risk factors and
understand how they might affect the health of both the mother and the baby. Building on
previous work exploring links between environmental factors and pregnancy outcomes, this
study aims to find out how certain factors, including exposure to sunlight, high or low
temperatures and levels of air pollution, might influence the health outcomes of mothers and
babies, especially the risk of stillbirth. Researchers will link information from Scottish health
records to corresponding environmentsl records, creating a comprehensive database. This
linked data will then be analysed to see if there are any patterns between the factors in the
environmental records and the pregnancy outcomes in the health records.
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving families.
The findings from the study should improve our understanding of potential environmental risk
factors for stillbirth, leading to better public health guidance for pregnant women. By
measuring the impact of environmental exposures, we can measure the potential number of
stillbirths caused by these factors.
Teddy's Wish have contributed £26,000.
The Lullaby Trust
In December 2023, we pledged £5,000 towards The Lullaby Trust's Bedtime Bundles, Keeping
Babies Safe Campaign. A 2022 National Child Mortality Database report found a clear link
between the risk of sudden infant death (SIDS) and social deprivation in England. Babies need
to be slept in a clear, finn, flat, separate sleep space to reduce the risk of SIDS but many
famllles in temporary accommodation or In crisis don't have a space such as a cot or moses
basket and many local authorities don't provide one. Many families have no choice but to sleep
their baby in an unsafe way, increasing the risk of SIDS.
The Lullaby Trust, working together with homelessness organisations, local authorities, health
care professionals and social care, will identlfy vulnerable families Ilvlng In temporary
accommodation or emergency situations through a referral system. They will provide them
with a bundle containing a travel cot, baby sleeping bag, thermometer and Lullaby Trust safer
sleep literature. Families will then have a safe sleep space for their baby to use in their current
accommodation and take with them when rehoused. 500 bundles are to be given to at-risk
families across the UK.
Teddy's Wish hove contributed £5,000
In June 2024, we pledged to jointly support a study looking into the risks of Vaping and
Sudden Unexplained Death in Infancy
There are about 350 Sudden Unexpected Deaths in Infancy (SUDI) each year in England.
Cigarette smoking by mothers before and after the birth increases risk of SUDI. Vaping or e-
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving famllies.
cigarettes can help people to stop smoking, but many young adults vape having never smoked
cigarettes before.
Cigarettes and vapes contain nicotine, in pregnancy this can harm a baby's brain development
and could explain why srnoking Increases risk of SUDI. This research aims to find out if vaping
Is a risk for SUDI because at present this is unknown. It is an important issue because
increasing numbers of young adults are stsrting to vape,
Teddy's Wish have contributed.. £12,494
We have also pledged to support the Sling Safety Study. Slings and baby carriers are often
used by parents and carers to keep babies close. However, such products can pose a risk to
babies if poorly manufactured, poorly fitted. or used incorrectly. This project will analyse the
literature to look at what risks are associated with slings and baby carriers, and the motivations
that people have for using them.
Teddy's Wish have contributed.. £9, 724
Funding Support with other organisations
Bereavement Training International
Very often, the flrst polnt of contact for a bereaved parent Is a healthcare professional. We
believe that all healthcare professionals should be given training to ensure families receive the
best possible care and support following the loss of their baby.
Over the last year we have continued to fund bereavement training days in partnership with
Bereavement Training International at NHS trusts throughout the UK. The training is designed
for all professionals who provide care for parents when a baby dies, including midwives and
student midwives, obstetricians. neonatal, paediatric and gynaecology staff, sonographers,
GPS, A&E response teams, health visitors. counsellors and chaplains.
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providlng hope for grleving famllies.
In memory of Marley Oakes
In the past year we have spent £5,174.30 in Marley's memory for the following training
days:
The John Radcliffe Hospital
The Worcestershlre Acute Hospitsl
Stoke Mandeville Hospital
Milton Keynes Hospitsl
We also funded training at The Royal Free Hospital
Registered charity number: 1160286

TEDDY'S
WISH
Fundlng research into the causes of baby loss. Provlding hope for grieving famllies.
The Teddys Wish Community
OurCEO:
Jen Reid
Jen is responsible for the overall direction of Teddy's Wish, from
strategy and fundraising to communications and events. After losing
her son Eddie in 2014. Jen set up Teddy's Wish with her husband Chris
to support bereaved families and fund life-saving research into the
causes of baby loss. Prior to Teddy's Wish, Jen held senior Sales and
Account Management roles in the tech start-up world
Our Trustees:
Trustee
Experlence
Chris Reld
Chris co-founded Teddy's Wish in 2014 wlth his wife Jen. As one of
our trustees, he's responsible for the management of our finances,
including how we allocate funds. Alongside his commitment to
Teddy's Wish, Chris works in the Private Equity team of GIC and
qualified as a Chartered Accountsnt at Arthur Andersen and Deloitte.
Valerie Spencer
Valerie is Eddie's grandma and a trustee of Teddy's Wish. With a
wealth of fundraising and event experience, she plays an advisory role
on our larger fundraising initiatives. In recent years, Valerie has
dedicated her time to fundraising for the North London Hospice,
organi5ing and running their annual Christmas fairs.
Alice Pullen
Alice is the founder of Step Up Club, an onllne coaching business for
women. In 2010, Alice's son Bear died 5 days before his due date, the
result, doctors believe, of a failed placents. In her role of trustee, Alice
provides sound and knowledgeable advice from her first-hand
experience of baby loss along with her business and mentoring
expertise.
Allce Shore
Having spent over 10 years as a corporate lawyer, Alice brings a
wealth of legal experience to her role as trustee for Teddy's Wish.
Alice also has first hand experience of baby loss, having lost her third
baby, Esme, when she was 6 months pregnant.
Registered charity number: 1160286

TEDDY'S
WISH
Fundlng research into the causes of baby loss. Providing hope for grlevlng families.
Katie Lester
Katie had a lengthy career in advertising where she was responsible
for some of the UK'S largest advertising campaigns. For the past 8
years she has been working as an honouree Psychoanalytic
Psychotherapist at Camden Psychotherapy Unit, London.
Our patrons:
We have a small team of patrons who are strong advocates of Teddy's Wish.
Patron
Jenni Thomas,
OBE
Experience
Jenni has spent 45 years helping grieving families through her work in
the NHS and at Child Bereavement UK, the charity she founded in 1994.
She is widely recognised as a leading authority on bereavement support
and education, After the tragic loss of our son Edward, Jenni's support
enabled us to gather the strength to face life again and to set up Teddy's
Wish in his honour.
Dan Snow, OBE Dan Snow is a television presenter, historian, broadcaster and author. An
Oxford graduate in Modern History, Dan's award-winning career spans
popular history documentaries and the UK'S successful history podcast,
History Hit.
Elle Wrlght
Elle is a blogger and author of The Sunday fimes Bestselling book Ask
Me His Name. Writing about the loss of her son. Teddy, who died at 3
days old in 2016. Elle has been instrumental in opening-up the
conversation around pregnancy and child loss to the media. Elle is also
our co-host on The Others Podcast.
Caro Tasker
Caro runs The Spikey, a platform to open the narrative and educate on
neurodiversity. Caro has 4 children, her first son Freddie, died shortly
after he was born prematurely in September 2002. Since then Caro and
her husband have gone on to raise money and awareness in Freddie's
memory, working with Tommy's the baby charity, The Child
Bereavement Charity and Borne. Caro is also our co-host on The Other
Mothers Podcast.
Our volunteers:
Registered charity number: 1160286

TEDDY'S
WISH
Fundfng research into the causes of baby loss. Provlding hope for grieving families.
Teddy's Wish relies on the trernendous goodwill of some amazing people, without which the
day-to-day operations simply wouldn't be possible:
Volunteer
Helen Watson
Experience
Helen is a freelance social media manager who has generously donated
her time to Teddy's Wish since 2017. Helen is responsible for our social
media strategy and campaigns.
Rebecca Perkins
Rebecca is a digitsl marketing specialist and is responsible for our social
media presence and awareness campaigns on Twitter. Rebecca has a
personal connection to Teddy's Wish as she sadly lost her baby boy
Alessandro to stillbirth in December 2014
Maja Kalra
Maja is a freelance social media manager and architect who is responsible
for all our digitsl design and helps to manage our Instsgram account.
Sophie Payne
Sophie is a freelance copywriter and helps us with all our website and
email copy.
Nlna Chritensen
Nina is a freelance digital marketer who helps us with our website
maintenance and design
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving families.
Structure, Governance and Management
Organisation
Teddy s Wish is a CIO registered 2nd February 2015
Registered address.. 3 Burgess Wood Grove. Beaconsfield, Buckinghamshire, HP9 IEH
Trustee Governance:
The trustees formally meet at three times a year alongside regular informal discussions to
ensure the Charity is managed in a manner consistent with the guidance and expectations
of the Charities Commission. When there is a requirement for new trustees, guidance from
the Charity Commission is followed and a trustee 15 appointed by a resolution passed at a
properly convened meeting.
Reserves policy
It is the policy of the trustees to ensure that reserves are held at a level which would cover
funding for a period of at least 12 months. This is reviewed on an annual basis.
Publlc benefit
The trustees confirm that they have paid due regard to the Charlty Commission's guidance
on public benefit.
Risk factors
The trustees have reviewed the risks to the Charity's assets and income and are satisfied
that adequate controls are in place.
Related parties:
During the period one of the trustees donated £2,400 to the charity (Year ended 30 April:
£nil). During the prior year, one of the trustees, Jennifer Reid resigned and took up
employment with the charity as the CEO. Jennifer is also the wife of anothertrustee, Chris
Reid. The salary costs in respect of this were £10,816 for the period (Year ended 30 April
2024: £5,172).
Registered charity number: 1160286

TEDDY'S
WISH
Funding research Into the causes of baby loss. Provlding hope for grieving families.
Declarations
The trustees declare that they have approved the above report
Slgned on behalf of the charlty's trustees
Signature(s)
Ch[is Rei
(Oct 24, 2025 13..41:42 GMT+l)
Full name{s)
Date
Chris Reld
Position
Chairman
2411012025
Registered charity number: 1160286

## Julie Mutton 

Julie Mutton (Oct 27, 2025 11:41:54 GMT) 

27/10/2025 



TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grieving families.
Financial Report for the 8 months ending 31 December 2024
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107.597
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107,597
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168.780
168,780
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52.247
41,637
lJ74
9.705
2,242
2.505
IQ810
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41.637
7.249
9,705
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2.505
10,816
27,329
51,512
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197
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Chds Reld
24 October 2025
Registered charity number: 1160286

TEDDY'S
WISH
Funding research into the causes of baby loss. Providing hope for grievlng famllles.
Financial Report for the 8 months ending 31 December 2024
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Registered charity number: 1160286