WILLIAM
MORRIS
SOCIETY
Annual Report
2024
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Front cover: _Daisy_ wallpaper design, William Morris, 1864 (© The William Morris Society) 


## CONTACT DETAILS 

The William Morris Society The Coach House Kelmscott House 26 Upper Mall Hammersmith London W6 9TA www.williammorrissociety.org 

## Tel: 020 8741 3735 

Email: wmsadmin@williammorrissociety.org 

Facebook: TheWilliamMorrisSociety Instagram: williammorrissocietyuk X: WmMorrisSocUK 

## CHARITABLE AIMS 

The William Morris Society is a Charitable Incorporated Organisation, whose objects are to improve and diffuse knowledge of the life, work and influence of William Morris and to preserve and make available to all the works of William Morris. 

Registered Charity number: 1159382 

## STRUCTURE & MANAGEMENT 

The Society was managed by a Chief Executive, who was supported during the year by two Curators, a Collections Care Manager, a Front of House Manager, and a Membership and Volunteers Manager. 

The Society is extremely fortunate to be able to draw on a wide range of expertise and experience from our volunteers, who contribute many hundreds of hours of their time to help with welcoming visitors to the museum, leading guided tours, delivering education sessions to schools and families, giving printing demonstrations, answering enquiries, cataloguing and caring for our collections, office administration, serving refreshments and maintaining our garden as well as giving invaluable time to our committee work and special projects. The Society is governed by a Board of ten Trustees, who oversee the work of the Chief Executive, providing guidance and support where required to protect the assets of the Trust and to ensure that the objects of the Trust are delivered for the public benefit. 

## STAFF 

Chief Executive Director: Claudia Suckling, to October 2024 Finance Manager: Penny McMahon Curator, Research and Development: Helen Elletson Collections Care Manager: Amy Anderson Front of House Manager; Curator, Collections and Display; Membership and Volunteer Manager: Vanessa Manson 

## VOLUNTEER ROLES 

Journal Editor: Kirsty Hartsiotis Journal Reviews Editor and Interim Journal Editor: Michael Robertson Magazine Editor: Sarah Wilson 

PRESIDENT Dr Tristram Hunt 

## BOARD OF TRUSTEES 

Chair: Ian Wall Vice-Chair: Tara-Jane Sutcliffe Hon. Treasurer: Andrew Gray Hon. Secretary: Frances Graupner Board Members: Robynn Finney Sarah Hardy Theresa Kneppers, to July 2024 Natalia Martynenko-Hunt, to May 2024 Michael Nelles Michael Robertson Christopher Warleigh-Lack, to November 2024 Greg Parston Tony Evans 

The Board has four sub-committees: Finance & General Purposes (T-JS, IW, FG, AG, SH); Collections, Library and Display (NM-H, IW, SH, RF); Education, Learning and Engagement (MR, TK, NM-H, MN); Nominations Committee (IW, T-JS, FG, SH). 

The Board operates its recruitment of Trustees through the Nominations Committee under a written scheme of delegation. Trustee recruitment is conducted through open advertising in our magazine, our website and by other public means that might help widen the choice of possible Trustees. Potential Trustees are interviewed by the Nominations Committee and appropriate recommendations are made to the Board for its consideration. 

ANNUAL REPORT | 2023 | 2 



## Chair’s Introduction 

Overall, 2024 was a good year for the Society with a wide range of events, from visits to Morris related sites to supporting needlework in jail. We delivered twenty talks in Kelmscott House and elsewhere in the UK, many of them online, thus available worldwide. Among the more notable was the Kelmscott Lecture in November, delivered by the novelist and cultural critic, Olivia Laing. We produced three editions of our lively and varied _Magazine_ and two editions of our _Journal_ ; this improved with the innovation of colour images. 

But it was also a year of continued change. Most important have been the changes in staff and volunteers, upon which the success of the Society relies. Two of our Trustees resigned, Christopher Warleigh-Lack and Theresa Kneppers, for personal reasons; Natalia Martynenko-Hunt, a longstanding volunteer and Trustee, also retired after nine years. All are thanked for their valuable service to the Society. Our _Journal_ Editor also stepped down leading to a delay in producing the Spring issue, but we are fortunate that John Blewitt, a Morris scholar and more, has taken on the role recently. Continuing the positive, we welcomed two new Trustees during the year, Greg Parston and Tony Evans. 

The then Chief Executive, Claudia Suckling, came to the end of her contract towards the end of the year and Gabriella Esser, of the Charterhouse Museum, was appointed as our new Director, commencing her work in February. For the interregnum Vanessa Manson acted up admirably not only holding the fort but improving matters. 

We remain grateful to one of our partners, the London Borough of Hammersmith and Fulham Council, who provided us with financial support to carry out educational work with local children. They have organised also the redecoration of two pedestrian underpasses just to the north of Kelmscott House, through commissions to artists on the theme of William Morris. 

The Society has a policy of acquiring Morris material, especially that which relates to the time the Morris family lived in Kelmscott House. Three items came up for auction during the year but as the acquisition fund was limited, we could only acquire one embroidery, worked by May Morris. It is not only beautiful, but we have already her design for it, allowing interesting comparisons. In light of this disappointment, the Board has increased the annual allocation to the acquisition fund in the hope that we might be more successful in future – and we always welcome donations from members that might help in this endeavour. 

We were fortunate to benefit from a donation of six items of Morris’s chairs, in variable degrees of repair. This latter we are turning to our advantage by using them to demonstrate the techniques of their construction and making. Another welcome source are donations of Morris-related books. These are used to strengthen our library, which continues to be used by researchers, and, with the donors’ permission, we sell the duplicates to raise funds. 

We reached agreement with the Russell Cotes Art Gallery & Museum, Bournemouth, to lend them an exhibition on May Morris, including our new acquisition, and are in negotiation with two more museums, one of which is in Sweden; a Swedish licensee effected the introduction, this being an additional benefit to the income the Society derives from licensing designs in our collection. 

The building work carried out by our tenant on Kelmscott House during the year has been completed, including improving the soundproofing between the two occupations and better protected storage for our collection. There remain issues with our property, notably damp and a failing heating system. Both of these problems need to be resolved to protect our collection; they are required also for our reaccreditation as a museum, by ACE. This is programmed for 2025, though this might slip, nevertheless we are giving it high priority intending to identify both solutions and costs in 2025. 

As our Treasurer reports, our financial position is improving but we still have some way to go. Nonetheless, licensing revenue is steadily increasing, and we are grateful to our former CEO for energising this income stream. We hope to reach a break-even position by the end of 2025. This remains a priority for the Board along with growing the membership and our activities, including educational outreach, so that we fulfil the Society’s mission to ‘diffuse the work and knowledge of William Morris’ in the hope that not only will it provide pleasure and enjoyment but contribute to a better world. 

I should like to thank, on your behalf, my Board colleagues for their contribution over the past year, especially for their time invested across our finance, nominations, museum and education subcommittees, and all of our members for your continuing support for the Society. 

Ian Wall Chair, The William Morris Society 

ANNUAL REPORT | 2024 | 3 



## Highlights 

Below left: _The Art of Wallpaper_ exhibition, The William Morris Society Coach House, 2024 (© The William Morris Society) Below right: _Moving Morris_ , Lisa Pfeiffer, Entrance to Nigel Playfair underpass (also known as Unity Way), 2025 (© The William Morris Society) 

## Summary 

The Society started the year off with a major building project to separate access to the upper floor of the Coach House from the museum’s ground floor level, providing private entry connected to the main house only. Because the Society had to close from January to the middle of March for the work to be carried out, we took the opportunity to reimagine the presentation of our museum spaces as well. The library collection was moved from a private room at the back of the Coach House to join the rest of the library collection on the lower level. This allowed for our exhibition space to be extended all the way to the back of the Coach House to what we now call the ‘Garden Room’. With the help of our friends at Morris & Co. the Society also undertook a re-decoration project to refresh the museum, bringing more of Morris’s designs into the decoration of our public spaces. Wallpaper, paint, and textiles were kindly donated to the Society, so that upon re-opening in March, we were able to welcome the public back with impact. 

The re-opening project also coincided with the launch of the first temporary exhibition of 2024. _The Art of  Wallpaper: Morris & Co. in Context_ , was kindly loaned to the Society from the archive at Sanderson Design Group. The exhibition and associated catalogue were originally curated and written by Mary Schoeser for Dovecot Studios in Edinburgh. The exhibition displayed a range of wallpapers to chart the development of wallpaper design starting in the early 19th century to show what William Morris was 

working against. The display also showcased Morris’s contemporaries in wallpaper design, such as Owen Jones and CFA Vosey, moving on to explore the legacy that Morris left, looking at designers that carried on after him in the 20th century. The exhibition welcomed over 3,000 visitors, with another 120 participants joining in talks and events about the history of wallpaper design over the six-month period the exhibition was open. 

After more than a yearlong project, the Society launched its new website with the help of developers, Big Frank – Marketing Collective. The design brief aimed to make the website more accessible and navigable for visitors, and to feel overall as if it had been designed with William Morris and his designs and ethos in mind. The resulting website is full of colourful backgrounds featuring snapshots of some of our favourite Morris designs, with a bold menu and obvious calls to action, promoting our membership, donations, and programming. This re-design also afforded us the opportunity to introduce the private members’ area, providing exclusive content such as digital versions of our publications, updates on Society news, and discount codes for members to use in the online shop and events. The Society intends to continue to develop the members area to include more exclusive content, as well as the ability to manage your individual memberships with automated payment links, renewal reminders, and any other relevant information about your membership. 

ANNUAL REPORT | 2024 | 4 



## ‘The updates in the museum are looking wonderful. It’s great to have the extra space opened at the back.’ _Feedback from a visitor_ 

Below left: _Sunflower_ wallpaper printing block, designed by William Morris, Jeffrey & Co., 1879 (© The William Morris Society) Below right: _Honeysuckle_ wallpaper sample, May Morris, 1883 (© The William Morris Society) 

## Museum & Collection 

2024 has been a busy year for the society’s museum and collection. The focus of the team’s work has been across three main areas. 

We have had numerous exciting opportunities to add some key pieces to our collection in the last year. These include an original Morris & Company _Sunflower_ woodblock, donated in June 2024 by Michael Parry, retired Manger Director of Sanderson Design Group. The Society has the original drawing of _Sunflower_ by William Morris in the collection, along with several original hand-blocked wallpaper samples, enabling the reuniting of all aspects of the creation of _Sunflower_ , and illustrating the whole design process. The Society did not hold any woodblocks prior to this donation, and it makes an invaluable addition that fills an important gap in the manufacturing process and in our collection. 

We also had the chance to obtain an original May Morris embroidery, _Bell Screen_ , acquired in September 2024 at auction. We already have the original drawing for this embroidery in the collection, enabling the two to be reunited. Both items will be conserved and on display at Russell-Cotes Art Gallery & Museum in April 2025, as part of our exhibition loan of _May Morris: Art & Advocacy_ , the original version displayed in the Society’s Coach House in 2022. In addition to these items, we have acquired: an 1895 edition of MacKenzie Bell’s book, _Spring’s Immortality_ , signed by Bell and addressed to Morris, with the original Kelmscott House bookplate; an original photograph of Catherine Morris, niece of William Morris; and the 

auction Catalogue, _Particulars of  Sale of  Greenwood, Morris Cottage, The Old Nurseries, Rose Cottage, Tower Hill - Much Hadham, Herts_ , bought by William Morris for his sister Henrietta and later adapted by Philip Webb. 

Caring for our collection, we have been busy preparing the museum for Arts Council England, Museum Accreditation renewal leading to many improvements and successes in the conservation and documentation of our collection. Huge strides have been made in our inventory, cataloguing and exit procedures, pest control and light monitoring. 

With the intent to increase access to our collection and bring awareness to the Society, a series of touring exhibitions and object loans of the society’s collection have been arranged for the coming years. This will enable more people to view and engage with our collection and stories outside of Hammersmith. 

UPCOMING EXHIBITION LOANS IN 2025: _May Morris: Art & Advocacy_ 5 April – 5 October 2025 Russell-Cotes, Bournemouth 

_The Beauty of  the Earth: May, Jane & William Morris_ 14 November 2025 – 4 February 2026 The Arc, Winchester 

ANNUAL REPORT | 2024 | 5 



## Outreach talks and events generated a total audience of over 2,200 people School workshops delivered to 250 children 

Below left: In-Progress Embroidery during Family Workshop, The William Morris Society Coach House, 2024 (© The William Morris Society) Below right: Birkbeck interns Nhung Hoffman and India Denne working on conservation project, The William Morris Society Coach House, 2024 (© The William Morris Society) 

## ‘There was nothing I didn’t like. It was perfect.’ _Feedback from a child attending a workshop_ 

## Education, Events & Outreach 

The Society was excited to re-introduce our popular school visits, inviting mainly Key Stage 2 classes to visit our museum where they participate in craft workshops while learning about William Morris, his life, and his design ethos. The workshops include textile design, stained glass design, printmaking, and weaving and are entirely volunteer led. Our volunteers both facilitate the workshops on the day, interacting with the children and teachers, while also liaising with the schools and preparing the materials for each visit. We could not run this vital programme without them. 

The ‘Coffee with the Curator’ series, led by our Research Curator, Helen Elletson, continued on a quarterly basis, this being the first full year that the talks were made available for free to all members. In these quick morning lectures, Helen covered topics about the History of Kelmscott House, Morris & Co. furniture, Morris’s ceramics, and Helena Stephenson, coinciding with our second temporary exhibition of 2024, highlighting Mrs. Stephenson’s vast Morris collection, which she bequeathed to the Society along with Kelmscott House in 1970. 

We also continue to hold a variety of family workshops throughout the year during half-term and the winter, summer and Easter breaks. This year our lead education volunteers planned and delivered workshops that covered crochet, weaving, knitting, sewing, concertina book making, paper flowers, brooches, and print making. Through these workshops the Society is able to carry on its charitable objective to perpetuate the memory and the important work of William Morris, teaching the next generation to learn and appreciate the arts and crafts. 

The Society carried on its monthly lecture series, bringing in speakers delivering talks on a diverse range of topics that are related to William Morris or the Arts & Crafts Movement. This year we held talks which explored how Islamic art influenced Morris’s own designs, the private printing press movement, and Morris’ Socialism, among others. We also featured a three-lecture series on the history of wallpaper design, focusing on Morris & Co. wallpapers, which coincided with our exhibition, _The Art of Wallpaper: Morris & Co. In Context_ . All talks are available to the public to attend with members of the Society receiving a discounted price. 

The Society also participated in a number of outreach events this year, to expand our audiences and reach outside of London. We spoke to a range of groups from nursery aged children to U3A groups throughout England. We also visited Dublin, Ireland to take part in the Yeats Sisters Symposium as speakers, while we were also delighted to be invited to deliver a lecture on May Morris at the Attingham Trust Study Programme. 

Finally, 2024 was our first year as part of the London Luminairies, a collaborative group of historic properties in west London generating an annual programme of talks to promote the history of each site. 

ANNUAL REPORT | 2024 | 6 



## Instagram followers: 29,325 Facebook followers: 10,631 X followers: 8,119 

Below left: Members of the Strawberry Thieves Choir at WMS Members’ Party, Coach House, 2024 (© The William Morris Society) Below right: Front page of the new Society website, 2024 (© The William Morris Society) 

## Membership 

Following a review of our membership database in 2023, we were better prepared to accurately manage our current members this year, and to begin implementing a membership growth strategy, which saw our 2024-year end with a total of 797 active members across all membership types and classes. We saw 61 new members join and 25 members whose memberships became in-active for a number of different reasons. Overall, we saw a 9% increase in our membership. 

We continue to offer our Under 30/Student membership at a discounted rate, making current research in the field accessible to students, and young researchers and academics through the Society’s publications. Along with our concession membership we are also happy to offer international membership to individuals, institutions, and organisations; helping to further disseminate knowledge about William Morris beyond the UK. 

We currently have members in Spain, Netherlands, Germany, France, Belgium, Italy, Greece, Australia, New Zealand, Japan, China, Iceland, Canada, and the USA. 

We continue to offer our Supporter Scheme membership options, where members can make larger contributions to the Society, while also receiving exclusive membership benefits with us. We currently have 41 ‘Strawberry Thief’ Supporters, one ‘Holy Grail Tapestries’ Sustainer, and five ‘Kelmscott Chaucer’ Patrons. The loyalty and generosity of our Members and Supporters helps us to further our important work. As a valued member of the Society, we ask you to consider upgrading your membership to enjoy the extra benefits of being a Supporter. 

## ‘Strawberry Thief’ Supporters: 

Camilla Adeane, Anne Amison, Jacqui Bickerton, John Birney Stephen Bradley, Stuart Brown, Jackie Drayton, Susan Flockton, Johanna Fossl, Stephanie Hanson, Colin Ismay, T.B. Jones Magaret Kaufman, Beverley Larosa, Arthur Maginn, Amaia Menchaca Kathleen Mitra, Ezawa Mitsuki, Sharon Morris-Mee, Hilary Myers Astrid Ogilvie, David Page, Greg Parston, Graham Peck, Nigel Pieters Alan Rance, Paul Ranogajec, Susan Richards, Fiona Ronan Sophie Schneideman, Penny Stynes, Stephen Turner Jacolyn Warner, Kirstie Waterston, Claire Wilkinson 

‘Holy Grail Tapestries’ Sustainers: Martin Stott 

## ‘Kelmscott Chaucer’ Patrons: 

Robin J.H. Dearle, Michael Robertson, Carolyn Simons Ian Wall, Ruth Willmot 

ANNUAL REPORT | 2024 | 7 



## ‘It’s great learning more about the history of the house, and about other people that have lived here’ _Feedback from a visitor_ 

Below: Collection of books donated by Society Members, 2024 (© The William Morris Society) 

## Donations & Grants 

## Communications 

The William Morris Society gratefully acknowledges receipt of funding of £16,380 in 2024 from the 3rd Sector Investment Fund scheme through the London Borough of Hammersmith & Fulham. We also received a further £500 from the council in support of International Women’s Month events in March. Because of this, we were able to offer free children’s workshops where they learned about the work of May Morris. 

The Society continues to deliver various forms of communications which aim to engage with diverse audiences. The aim across all forms of Society communication is to provide consistent messaging which reflects our charitable aims to perpetuate the life and work of William Morris, and to grow awareness of the Society, the museum, our library and archive, and our education and events programming. 

The Society was also very thankful to receive a £1,250 donation from Hope & Ivy apparel company, whom we currently license William Morris patterns to, supporting the Society in its endeavour to reach new audiences. 

Accompanying a donation of eight Sussex style chairs, from Joan South, a donation of £1,000 was made to aid in their repair by Andrea Debnam. Upon repair, the chairs will be incorporated into the Society’s Museum space. We were also fortunate to receive a number of book collection donations, which have not only contributed to our library collection, but with the permission of the donors, we have been able to sell over £2,000 worth of duplicate books. We are lucky to have such generous supporters and always encourage donations of this kind. 

Following the launch of the Society’s new website in May this year, designed and built by Big Frank – Marketing Collective, we have had the chance to review our communication styles and strategies further, ensuring that we are providing direct access links to relevant material, further reading, or ticketing and sign-up platforms. 

Our social media platforms have grown over the past year to hold a total of over 48,000 followers across Instagram, Facebook, X (Twitter), and YouTube. With consistent calls to action in all posts, we have successfully grown our membership, recruited new volunteers and staff members, built relationships throughout the local community and wider Morris network, and promoted higher attendance of our online and in-person talks and events. 

The Society is also incredibly appreciative to have received a total of £2,114 via our website donation link. Most notably, a £1,000 donation was made by Gregory Mathews. 

We continue to offer our two publications, _The William Morris Society Magazine_ and _The Journal of  William Morris Studies_ . The _Magazine_ is delivered three times a year, and the journal twice a year, both going to our members (including internationally), libraries, and sold individually in our museum gift shop. The _Journal_ is subscribed to by a number of higher education institutions, making contemporary academic research and writing on Morris and the Arts & Crafts Movement more accessible and widely available. Our magazine provides space for more informal research and articles, updates about the Society and the Museum, and highlights of our collection and programming. 

To reach an even wider audience we release an e-newsletter each month which goes out to almost 2,500 subscribers. These newsletters continue to include information which is relevant to current happenings at the Society including exhibition information and announcements, upcoming events, collection highlights, shop promotions, and events at fellow heritage sites. We continue to review our messaging in such communications to ensure it is not only relevant and in-line with our brand but to foster more active engagement in the Society. 

ANNUAL REPORT | 2024 | 8 



Below: Brush examples at Rosa Harradine Brush Making Workshop, London Craft Week, 2024 (© The William Morris Society) 

## Over 4,200 visitors to the Museum 20 talks given to 1,300 viewers Guided visits delivered to 257 visitors 

## Commercial activities 

## Volunteers 

There was continued success with our licensing programme this year, showing the growing public interest in William Morris and his patterns. We saw many renewals from our historic licensees, such as Hope & Ivy, a women’s occasionwear company, Laura’s Beau, UK made textile manufacturer, and Harris & Jones, a bespoke stationary producer selling handmade products manufactured in Bedfordshire, UK. 

We continued a fairly new, but fruitful, relationship with a licensing agent in Sweden, helping us bring Morris designs and products to international markets, while generating vital income for the Society to continue expanding upon its charitable efforts. The companies we license to through this programme vary from home decor and hand-woven textile manufacturing to stationary, coffee, and eyewear. We continue to see growth throughout the Scadinavian market, creating interesting and exciting leads for the Society to engage with these audiences in other ways such as gaining membership and organising loaned exhibitions abroad. 

We also continue to explore new avenues for our museum shop, incorporating more bespoke items, and working with contemporary craft artists from the UK. We continued our collaboration with the Crafts Council, offering a new round of stained-glass quarries from artist, Flora Jameison (which sold out before they hit the shelves), and TOAST’s one of 5 New Makers in 2022, Rosa Harradine. Rosa is based in Wales and makes both beautiful and useful brushes and brooms from natural fibres. Through this collaboration we were also lucky enough to host Rosa during London Craft Week in May, running two sold-out workshops in our Coach House. The interest these partnerships have garnered will encourage us to continue our support of local craft artists, carrying on the work William Morris fought so hard to elevate in his lifetime. 

The Society could not continue to run as it does without the help of our growing group of volunteers. We have 38 volunteers who assist with a range of duties that keep the Society running smoothly. These duties allow us to open to the public, offering the opportunity to view and learn about our collection while opening our gift shop to generate more funding for Society. We also have volunteers who organise, plan, deliver, and assist with our learning programme, providing us the opportunity to re-start school visits to our museum and to continue offering family workshops during halfterm breaks. Our office is managed by an administrative volunteer, and many of our research enquiries are responded to by a group of volunteers, overseen by our Research Curator, Helen Elletson. 

We are also very grateful to have added a small, but growing, group of garden volunteers who have helped us clean up and maintain the Society’s back garden. Because of this, the garden will be better equipped to welcome the public during London Open Gardens in June, and on a regular basis throughout the Spring and Summer months. We are also fortunate to have a number of volunteers who assist with our e-newsletters, social media, and publicity. 

A special thanks goes to the editors of our publications, _The William Morris Society Magazine_ , Sarah Wilson, and _The Journal of  William Morris Studies_ , Kirsty Hartsiotis and Michael Robertson. Both positions are run on a voluntary basis, and we hold the utmost appreciation for their commitment and contributions. 

Each year the Society also partners with the Museum Cultures MA programme at Birkbeck College, University of London, where we take on Curatorial and Collections Assistants who gain valuable experience and training to help them emerge into their chosen field, while providing necessary assistance with the maintenance of our museum collection. The students also assist with exhibition installations and planning, research, data management, and exhibition loans. 

ANNUAL REPORT | 2024 | 9 



## Financial Report 

## Treasurer’s Report 

This is my ninth and final Treasurer’s Report, having now come to the end of my third three-year term as Treasurer of the Society. When I joined the Board in 2016, as a young(ish) accountant eager to ‘give back’ to the community, I was somewhat overawed by the passion and expertise of the other Trustees, and I am pleased to reflect that I leave the Board with similar (in many ways, greater) levels of talent, insight and enthusiasm around the table. Such energy and capability has guided the Society through the previously unimaginable economic headwinds of Brexit, and Covid-19, whilst continuing to enhance our offering to Morris-enthusiasts and casual visitors alike. 

As of 31 December 2024, the Society’s Funds totalled £823,141 (2023: £795,656). The Society continues to regard our minimum reserves requirement at £100k, which represents six months’ operating costs as well as provision for certain exceptional expenditures. Technically, our reserves balance at 31 December 2024 sits well above this at £801k (calculated as net assets less tangible fixed assets), however, we regard the investment of the proceeds of the sale of the long lease on the Coach House flat (£500k) as ‘long term investments’. The Trustees are satisfied that this approach to managing our reserves remains consistent with the long-term goals of the Society. 

As Ian has noted in his report, we can happily speak of another positive year for the Society from a financial perspective. The Society’s traditional revenue streams (subscriptions, tours, donations) have been resilient, but it is the recent growth in licensing income which has made the most significant difference – this is a revenue stream which has been debated and deliberated throughout my tenure as Treasurer, so it is great to see continued growth and positive outlook on this activity. Nonetheless, the Trustees note that we continue to run an operating deficit (before investment income) and so must guard against complacency across all of our income and cost lines. 

I move now to my annual ‘call to arms’! Put simply, the Society is reliant on the ongoing support of our members and donors. However, I would like to remind members that your subscription payments cover the publications which you receive (as well as membership administration) with very little carrying over to the Society’s broader activities. As such, I would like to make three requests from you all: 

1) For those who can, I would like to encourage members to also become donors. There are many ways to donate, including virtually (on our website) and on site here at the museum (and don’t forget, if you are a UK taxpayer, we can also claim gift aid on the whole amount of your subscriptions and donations as long as we have the appropriate Gift Aid declarations in place); 

With regards to our investments, there has been no change in 2024 to our investment policy. We continue to hold the majority of our funds in liquid investments in order to generate income to support the operation of the Society and our charitable objects. Our diverse portfolio of ethical investments continues to be managed by Evelyn Partners, and yielded a return in 2024 of £50,480 (2023: gain of £51,680). The Trustees are satisfied with the investment performance, whilst acknowledging that investment values can also decrease and are subject to short-term fluctuations. 

Finally, I would like to thank, and commend, the three Chairs I have served under during my time on the Trustee Board – Martin Stott, Stephen Bradley, and Ian Wall. All were excellent leaders and passionate advocates, and I learnt a lot from each of them. I would also like to pay my final homage to our Finance Manager, Penny McMahon. Penny herself will be moving into semi-retirement later this year, including stepping away from her role with the Society. Throughout my time as Treasurer, Penny has managed and monitored all aspects of the Society’s financial administration, and has been a trusted adviser to both myself and to the wider Trustee Board. We wish Penny well for the future and I pass on my deep thanks and appreciation for her diligence, insight, and patience over the years. 

Andrew Gray Treasurer, The William Morris Society 

2) If you do not already pay your subscription by Direct Debit, then please can I ask you to make this change before your next membership renewal? The process is straightforward and will lead to savings on administrative costs for every member who makes the switch; and 

3) Please promote the Society and its activities to your families and friends – such anecdotal promotion costs nothing and has been proven to be highly effective! 

ANNUAL REPORT | 2024 | 10 



## STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDING 31 DECEMBER 2024 

||Unrestricted funds|Restricted funds|2024 Total|2023 Total|
|---|---|---|---|---|
|INCOMING RESOURCES|(£)|(£)|(£)|(£)|
|From generated funds|||||
|Voluntary income|||||
|Subscriptions|29,483||29,483|27,328|
|Grant from Hammersmith & Fulham Borough Council|16,380||16,380|16,320|
|Other grants||500|500||
|Guided tours|2,246||2,246|2,195|
|School visits|1,900||1,900||
|Coach House hire|2,176||2,176|1,840|
|Licensing|42,322||42,322|34,502|
|Embroidery and textile workshops|434||434|96|
|Sustainer Scheme|5,937||5,937|5,680|
|Other donations|8,007||8,007|6,679|
|Activities for generating funds|||||
|Surplus from sale of books, cards etc|7,044||7,044|12,964|
|Surplus from meetings and events|6,752||6,752|4,995|
|Exhibition sponsorship||||2,500|
|Visitor entry fees|7,963||7,963|2,368|
|Investment income|||||
|Deposit account interest|458||458|430|
|Insurance Claims Settlements||||177|
|Total incoming resources|131,102|500|131,602|118,074|
|RESOURCES EXPENDED|||||
|Charitable activities|||||
|Magazine and Journal|18,940||18,940|17,894|
|Support costs|86,536|500|87,036|75,585|
|Kelmscott House upkeep|18,419|5,234|23,653|15,480|
|Conservation & Education|4,861|5,513|10,374|4,295|
|Governance costs|||||
|Trustees’ expenses|3,302||3,302|1,416|
|Professional fees|9,832||9,832|8,016|
|Other resources expended||1,400|1,400|1,449|
|Total resources expended|141,890|12,647|154,537|124,135|
|Net incoming resources|(10,788)|(12,147)|(22,935)|(6,061)|
|Other recognised gains/losses|||||
|(Loss)/Profit on revaluation of investments|50,480||50,480|51,680|
|Net movement of funds|39,692|(12,147)|27,545|45,619|
|RECONCILIATION OF FUNDS|||||
|Total funds brought forward at 1January2024|777,592|18,004|795,596|749,977|
|Total funds carried forward at 31 December 2024|817,284|5,857|823,141|795,596|
|BALANCE SHEET AT 31 DECEMBER 2024|||||
||Unrestricted funds|Restricted funds|2024 Total|2023 Total|
|FIXED ASSETS|||||
|Tangible Fixed Assets|22,013||22,013|10,234|
|Intangible Fixed Assets|12,176||12,176|9,767|
|Investments|738,608||738,608|705,128|
||772,797||772,797|725,129|
|CURRENT ASSETS|||||
|Stocks|7,447||7,447|7,305|
|Debtors|3,426||3,426|28,498|
|Cash in bank and in hand|38,019|5,857|43,876|38,750|
||48,892|5,857|54,749|74,553|
|CURRENT LIABILITIES|||||
|Amounts falling due within one year|(4,405)||(4,405)|(4,086)|
|NET CURRENT ASSETS|44,487|5,857|50,344|70,467|
||||||
|NET ASSETS|817,284|5,857|823,141|795,596|
|FUNDS|||||
|Unrestricted Funds|||||
|General Fund|240,078||240,078|199,118|
|Kelmscott House Reserve|568,058||568,058|568,058|
|Emberton Fund||||1,268|
|John Kay Memorial Fund|1,425||1,425|1,425|
|Syer Bequest|1,723||1,723|1,723|
|News from Nowhere|1,000||1,000|1,000|
|Peter Preston Bequest|5,000||5,000|5,000|
|Restricted Funds|||||
|Life Members Fund||518|518|1,918|
|Restricted Grants||5,339|5,339|16,086|
|TOTAL FUNDS|817,284|5,857|823,141|795,596|





The William Morris Society exists to promote greater knowledge and understanding of the life and work of one of the greatest men of the Victorian, or any, age. 

Designer, craftsman, poet, and social campaigner: his ideas on how we might live better lives, on ecology and conservation, on politics and the place of arts in our lives remain as stimulating now as they were in his lifetime. 

In order to enable us to deliver our charitable purpose and reach out to as many audiences as possible, we need wide and ongoing participation and financial contributions. Please consider making a donation or leaving a legacy to The William Morris Society. 

For more information, please contact the Society office or visit the Support Us page on our website. 

www.williammorrissociety.org 

ANNUAL REPORT | 2024 | 12 



REGISTERED CHARITY: 1169382
THE WILLIAM MORRIS SOCIETY
REPORT OF THE TRUSTEES AND
FINANCIAL STATEMENTS FOR THE
YEAR ENDED 31 DECEMBER 2024

THE WILLIAM MORRIS SOCIETY
INDEX TO FINANCIAL STATEMENTS
Paga
Trusteas Report
3to5
Independents Exomlnerf8 Report
ststement of Flnancl81 Actlvities
Balance Sheet
Notes to the Financial Stateménts
9t014

THE WILLIAM MORRIS SOCIETY
TRUSTEES ANNUAL REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
1 Flnanclal Statomonts
The Trust8as presanl their annual report and financlal $talemonts of tho Charity for the year ended 31st Deekmber 2024.
The flnancial slal•ments have b88n prepared in accordan￿ wlth the accounting polici8s sel out in note 1 to the accounts and
comply wlth the Society's conslitulion, the Charities Act 2011 and Ac¢oLtntlng and R6porting by Charities.. Slalemenl of
Recommended Pra¢ll¢e applicable lo charitiès preparing their accounts In a￿OrdanCE wllh the Flnancial Reporb'ng
Stsndard appllcab16 In tho UK and Rapublic of Ireland publi8he(l on 16 July 2014.
2 Logal and Admlnlstratlve Infomiatlon
lal
The Wllllam Morrls Socl•ty Is an amalgamation, 6ff6cted in April 1968, of the Kelmscott Fellowshlp (founded In 19181
and the Wllllam Morrls Sociéty linauguraied in 19551. In 2014 the Society's Tru81ee8 resolved lo become a Charltsble
In¢orporal8d Organlsalion and this constitution came into effect on 1 January 2015. The Charllablo Oroanisalion is
regl8le￿d wlth thè Charlty Commission of England & W818$ No 1159382.
Ibl
TnJstee8
The So¢lety'8 Trusl•8s ara tho m&mbèrs of the Truste8 808rd, whlch con818ts of up to thlrteen Board m8mb•r8.
In addition to the Trustse 808rd the Socléty appoint$ a President to r&presenl the Socl&ty whenever r•qulred.
During 2024 thè Societlg Trustees were.,
lan Wall, Ch81r
Tara-Jang Sulclrffe, Vic& Chair
Tony Ev8n8 Ico-opled 23 Novembgr 20241
Andraw Gray, Tr8asurer
Frances Graupner, So¢ralary
Robynn Flnnay
S8rah Hardy
Theresa Kneppers (to 18 May 2024)
N4t8li8 Mgrtynenko-Hunl Ilo 18 May 20241
Df Michgel Nelle8 {from 18 May 20241
Grog Par$lon Ico-opted 23 November 20241
Mlchael Robertson
ChrI81opher Warl8lgh-Lack (to 22 Novembèr 2024)
Tru•teg•' r•¥pon¥lbllltl•¥ In r•latlon to th• flnanclal statem•ntts
The charlty Irust86s are responsible for Pfaparin9 a Iru8te8s' annual report and financlol ststemenls In ac￿rdanCe
applicable law and Unlled Kingdom Accounting Standards (United Kingdom Generally AKepled A¢countlng Practlce).
The law appllcAble to charllles In England and Wal8s raquiras thè charity trustee8 lo prepare flnan¢lal 8lalement8 for
each year whlch glve a true and falr vlew of th8 slal8 ol affairs of th8 charity and of the incoming re80urces and
application of resour¢e8, of the charfty for that period. In preparing th8 financial statements, the Tru8lee8 are requlred I
selgcl suitable accounllng poll¢le8 and than apply them consist•nlly',
observe the methods and principlè$ in the applicable Charitie8 SORP..
make judgements and esllmatas that are reasonable and prudent.,
state whether appllcable ac¢¢unllng Standards have been followed, 8ubject lo any Mate￿al departur•s that musl be
disclosed and explained In the flnandal ststem&nts',
prepare the financial stst8m8nls on tho going coneern basis unless il is inappropriate lo p￿SUm6 that the charlty wlll
continue In buslness.
The trustees are responsiblé for keeping proper accounting re¢ord8 that dis¢l¢x8e wllh ￿asonable accuracy at any time
Ihe financial position of the charity and to enab￿ them lo ensure that the financial slalements comply with the
ChaTlties Act 2011, the applicable Charities IAccounts end Reports) Regulation8, and the provisions of the TTUSI deed.

THE WILLIAM MORRIS SOCIETY
TRUSTEES ANNUAL REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024 l¢ontlnu8d)
Trustegs. responslbllttlos In rnlatlon to the financlal 5tstem8nts {continugd)
They a￿ 81so responsibla for safeguarding the assets of the charity and tsklng reasonabl& steps for the prevention ani
(tetection of fraud and other irregularfties.
The tru$lee8 are responsible for Ihg maint•nan¢e and Integrity of the charity and finanGial infomallon Incjuded on the
charity's website in accordanc8 Withlogislatlon In the Unlled Kingdom 9oveming tha pr•paration and dlssemlnatlon of
flnoncial statements.
{¢)
Thé Society operates Irom Its reglstered officg..
Kelmscott House
26 Upper Mall
Hammersmith
London
W6 9TA
3 Objectlvgs and Alms
Th8 tsbj8cts of the So¢lety are to..
la}
lo Improve and dlffu8e knowledge of Ihe1rf8, work and Snfluence of Wllllam Morr18
Ib)
lo preserve and make available to all the works of William Morrls.
Th8se obl8cllvas are achleved through the work of the Society's staff, ils Officars, the Twstee Board, the Society'8 Committ888
and voluntsèrs. In 8ettlng the obje¢tlvo$ and planning ils aclivi118S thé Truste88 have glven ¢8reful oonsideration lo the Charity
Commlsslon's general gyldan¢e on public b8nèfit.
All Offic8rs and other mombers of the TnJ$lees Board provide thelr tlm8 on a voluntary ba818. In 8dditlon the Society employs
Society Dlrector, one full - tlme Front of House Manager and Collectlons Cur8tor, one part-tlme R888arch Curator, bNO P8rt-lim8
Weekend Duty Managars and a part-tim8 Flnanca Manager.
4 Charltsble Actlvltl
During 2024 the Soclety provFded 8 dTrverse progrAmm8 of 8venls to118 memb8r8 and the geneTal public covering many
diff8r8nl asp8cI8 of the Ilfe and work of William Morris. In 8ddilion the Socl8ty provlded three Magazines 8nd Journals
lo its momb8rs, Th8 Soclety carrfes out Its acllvltles In tho Coach House and basem8nt of Kelm8cott House Thg Uppgr part of
Kelmscoll Hous8 is occuplad by18nanls on a long lease. No vaSualion of the property Is Induded In the SoGlety's Flnanclal
Statements, as 6xplaln8d in th8 Accountlng Pollcles note {hl
S Flnanclal Rovlow
Durlng the year ending 31 D8combor 2024 the So¢lety'$ Income totalled £131,60212023.' £118,134} The m8lor Sources of this
income were Mernber8 Subscriptions of £29,48312023'. £27,388). Iic8n8ing income of £42,32212023'. £34,502) and a 9ranl of
£16,380 from Hamm•rsmlth & Fulham Council towards tho costs 8mploylng the Soclety's 8taff12023: £16,320)
During 2024 th8 Soci•ly'$ expendSlure totslled £154,53712023. £124,135) whlch related to 8 number of ongoing a¢llvllles
Including the odminislration of tho Soclety of £87.03612023. £75,585) productlon of three Magazin8s and Journals
tolalllng £18,940 {2023. £17,894) and the upkeep of Kelmscott House totalllng £23,65312023'. £15,480).
Al 31 December 2024 tho Soclety's Funds tolalled £823,14112023.' £795,858) thls Increase in r8sorv8s of £27,545 was
predomlnantly 8chieved by an unrealised proftt on It8 investmènts of £SO,48012023'. £51.6801

THE WILLIAM PJIORRIS SOCIETY
TRUSTEES ANNUAL REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024 (¢ontlnuod}
6 Investmont Pollcy
In order lo Invest proceeds of the Sale of the long lease on tho Coach House Flat the Trustees agroed a new Investment Pollcy In
August 2021 wlth th& s618clion of Tilney Ltd (Evelyn Partners) as investment manager followlng prof8ssional advice, $elecllon
proc888 and detalled rovlow of the Society's flnanclal posillon. Trustees decided lo Invest £5¢)0,000 in a portfolio of funds with a l&
of risk and projected lo181 r8turns sufficlent to replace the rental incom8 formerly generalod by tho Coach Hou88 Flat. The Investsy
manager Is Instructed that all investments are to be scr8en&d for ESG con8idoraJon$ and for mod8rn slavery 8voidan¢e. Tru$tee¢
roview the portfolio's performance on a quarterly basls and thè Investment Policy annualty. A r•strvè fund is held in cash and
n8ar-c88h holdlngs to covèr six month'8 operatlng costs and liabili1188 for winding down tho charlty should this ever be neces$ltsts
7 Ra8ervo8 Pollcy
The majority of the Soclety'8 r&s8rv88 are unrestrictsd and the us8 of th8 funds repre8entlng them Is at th8 discretion of the
Trustee8 acting wlthln tha 18mis of the Society's COnS￿lutIOn. Tha Trustées may designate all or part of the re8erve$ for
$pecrfic purpose8 IncludSng acquiring articl88 for the Soclaly's Coll8Ction. The Trustse8 recognSs6 that planngd actlvltle8 may18ad
operating expttndlture of th6 Socialy lo exceed 11$ In¢om6 and may therefore reduce the Socléty's rèserv88. The Trustses revlew
tha lav81 of rn8erve8 as part ot Ih6lr annu81 plannlng procèss and dl quarterfy meetlng8.
8 Rl$k
The Trust885 h8ve made rea8onabl8 8fforts to 88se88 the malor str8t8gic, buslne88 8nd op8rallonal ri8k$ whlch thè Socl8ty fAC8S
and h8vtr ellBured that appropriate m8asumN ore In place or ara planned lo mil￿9te these rl8ks.
ON BEHALF OF THE TRUSTEES:
Chalr
Date

THE WILUAM MORRIS SOCIETY
INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF THE WILLIAM MORRIS SOCIETY
I report on the Accounts for thg SoGlety for the yoar onded 31st D¢combgT 2024, whi¢h aro sot out on pages 7 to 14.
RESPECTIVE RESPONSI8ILITIES OF TRUSTEES AND EXAMINER
The Charity's Trustsas ar8 r8sponslble for the preparation of thé Acoounts. The Charlty's Trustees consider that an audit is not requifed
th18 year under Section 144 {21 of the Charlles Act 2011 (the 2011 Act) and that an Snd8pendent examlnotion is needed.
st18 my responsibility to..
lal examin• lh8 A¢¢ounts under 8ecllon 145 of th8 2011 A¢l,'
Ibl to follow the pro*ures laid down in the G8nèTal DirèctSons glven by the Charlty Commissioners
under 8ectlon 145151 {bl of tho 2011 Act., and
I cl to slate whether particular matt&r8 have come to my attentlon
BASIS OF INDEPENDEKf EXAMINER'8 STATEMENT
My Oxamlnatlon w08 Carried out in accordanc6 wllh Genéral Dlrectlon8 glven by the Charity Commissloners. An examlnalion includes a
r6vi8w of the ac¢ountlng records k8Pt by the ehÈrity and a comp8d8on of the Accounts presented with thos6 records, It also Includes
considerallon of any unusuol rtems or disclosures in thè Accounts, and seeklng expl4n8tions from you Bs Trustees con¢8rnlng any such
matters. The procedures undertakèn do not provlde all thg evlden¢e that would be required in an audit, and con88quently no oplnlon18
glvan 88 to wh8lh&r the accounts pr8s8nl a 'lrue and folr vlow. 8nd the report is limited lo IhoBe matters sel out In th¢ ststement below.
INDEPENDENT EXAMINER'S STATEMENT
In conn&clion with my exarnlnatbon, no matteT h88 come to my attenllon..
(1) which 9iv8s me reasonable rAuse to bellevo that in any m818rlal respect the rBqulr8m&nls'.
{8)
lo keep accounllng records in Accordance wSlh sectlon 130 of the 2011 Act.. and
(bl
lo prapare accounts whlch accord with Ihe accountlng reGOTd8 and Comply with the accountSng requlrements of the
2011 Act have not been met., or
to pr8paro tho accounts Sn acGord8nc8 with the mglhod$ and prlnclplgs of the Slal8mant of Rewmmend8d
Pr8Cti¢e IFRS 10211$8cond edlllon October 20191. for Acwunllng and Reportlng by Charltl89 preparlng Ihelr
8¢counts in accordan¢e wlth the Flnancial Reporting Standard appllcable in th? UK and R8publlo of Ireland IFRS 102}
and Ihe Ch8rltle8 Act 2011 havo not been met,. and
Ic I
12} lo whlch in my opinion, attenllon 8hould b8 drawn in ordor to enable a proper und8r8landSng of thg Accounts lo be reached.
Ap
Nama Andrew Yates
Fellow of the Instllule of Chartèred Accounlanls In England and Wal8S
Gray's A¢¢ounlants Ltd
Klngs Works
Klngs Road
Teddinglon
Middles8x TW11 OQ8
Dale.. l o

THE WILLIAM MORRIS SOCIETY
BALANCE SHEET AT 31 DECEMBER 2024
Unrastricted
Funds
Restrlcted
Funds
Total
Funds
2024
Totsl
Funds
2023
Notes
Flxad Assets
Tangibl$ fixod assets
Intanglbl8 flx8d assets
Investrnonts
10
11
12
22,013
12,176
738.608
22.013
12,176
738,608
10,234
9,767
705,128
772,797
772,797
Current Ass•ts
Slo¢k8
Debtor8
Cash at bank In hand
725,129
7.447
3,426
38,019
7.447
3.428
43,878
7.305
28,498
38,750
13
5,857
48,892
5,857
54,749
74,553
Credltorn:
Amounts falling du8
within one y•ar
14
14,4051
14,405)
(4,0861
Net curr&nt 0880ts
44,487
5,857
50,344
70,467
Not 8$gat8
817.284
5,857
823,141
795,598
Fund•
Unrestrlcted Fund•
De81gnated Fund6
General Funds
16
9,148
808.138
9.148
808,138
10,418
787,176
R•gtrl¢tod Fund•
5,857
5,857
18,004
T¢)tal Funds
817,284
5,857
823,141
795,596
Approved by tho Trustees and 8lgned on ils bohalf on..
ChaiT
So¢retary

THE WILLLAM MORRIS SOCIETY
STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDING 31 DECEMBER 2024
Unrnstrictsd
Funds
Restrlctod
Funds
Total
Funds
2024
Total
Funds
2023
Notes
In¢omlng rosourco8
Incomlng rosourc•s fmm qenerat•d
funds
Membership Subscriptions
Donations and grBnl$
A¢livilies for gen8ratlng funds
Other Incom8
29,483
24,387
68,937
8,295
29,483
24,887
68,937
8,295
27,328
22,999
61,460
6,287
500
Total Incomlnq rnsourcos
131,102
500
131,602
118,074
Ro8ourc08 oxpendgd
Charllable actlvltle
Governance costs
Other resourc8S 8XP8ndgd
128,758
13,134
11.247
140,003
13,134
1,400
113,254
9,432
1,449
1,400
Total rggourGoB Oxpondod
141,890
12,847
154,537
124,135
Not In¢omlng resour¢as b•foro Othor
r￿ognIsed gaIn￿o$S•S
110.7881
(12.1471
122,935}
16.0811
Other recogni8ed g8insllo$s8s
Profiv ILo$sl on revaluation ol Inve8tsments
50,480
50.480
51,680
Not movement In funds
39,892
112,1471
27,545
45,619
RECONCILIATION OF FUNOS
Totsl fund$ brought fopward at 1 January 2024
777,592
18,004
795,596
749,977
Total funds carrlèd forward at 31 Oecombor 2024
817,264
S,857
823,141
795,596
Tha statemont of flnanclal actlvltles Includ88 all galng 8nd108888 in th• yoar. All Incoming rnsourco9
and resources expondod d8rlve from contlnuing a¢llvltles.

THE WILLIAM MORRIS SOCIETY
NOTES TO THE ACCOUNTS
For the year onded 31 December 2024
ACCOUNTING POLICIES
al Basls of preparatlon and as$es8mont of going concern
The accounts Ifinanclal $tat•m8nlsl have been prepared under the historfcal cost convention wlth Items r8cogni8ed at Cost
or transaction value unless otherwise slated In thè relevant notelsl to thes8 accounts. The flnaneial statements hav8 b86n
prepared In accordance wlth the Slalam8nt Of Recommondad Prath've.. Accountlng and Rèporting by Charltl8s pr&pBring
Ihelr acctrunls in accordan¢8 wllh the Financlal Reporting Standard appllcable in th8 UK ènd Republlc of Ireland IFRS 1021
lssuod on 16 July 2014 and the Fin8nci81 Reportlng Standard appll¢abl8 In thè United Kingdom and Republic of Ireland
IFRS 10218nd the Charitiès Act 2011. The Soclely conslilutes a publlc b8nèfit entity as deflned by FRS 102.
The Trustèes con81der that therè ar8 no malerlal uncertainlie8 about Ihfr Society's ability to conllnu8 as a going conr£m.
With respect lo the next reporung period namely the yèar ending 31 Decembar 2023 the most 8Sgnlfi¢anl areas of un¢ertalnty
th81 affect thé carrying value of assets held by the SocS8ty are the level of Investment return and tha p8rformance of Investment
markels18ee the inv8siment poll¢y and pèrformance and rl$k management sectlons of th• Iruslee$' annual report for more
Information),
b) Funds structure
lil Unresfficted funds are general funds that are avallablo for use at th8 tru81a6s' discretron In furthéranc8 of any of thè
objectlves of the Society.
1111 Deslgnaled funds arè rostricted funds èarmark8d by the Socl6ty's Tru81ee8 for partlcular purposes,
11111 Restric18d funds are thos8 don8ted for usè in a particular area or for specific purposes, the use of whlch IÉ r&striclod to that
area or purpose Bnd th8 restriction means that thè funds can only be usad for 8pedflc prolects or 8otlvllle8.
e> Incomlng rosourc88 mcognltlon
Voluntary Income, includlng subscrlplion8, g¢fts and lagacies 8nd grants that provide core fvndlng or 8r8 of a gener81 naluro.
Bre recognlsed wheffj there18 enllllament, certalnty of receipt and the amount c8n be measu￿d with sufficiBnt rellablllty.
Shop Income 8nd incom6 derfvad from evenl8 IB recognis&d as earned, that Is 8s th8 rel8led goods or services a￿ provided.
Grant income which Is Tecelved to provide fundlng to support programm6 activities 18 roGognlsed where the￿(8 ontlllemenL
¢8rt8inly of r8¢0iPt and the amount can b8 measurgd with sufficient r911ablllly.
dl Rgsourc8• expendgd r•cognltlon
Expenditure IB re¢ognised when a1SabllSly Is incurTed. FundSng provided through ¢onlraclual agreements are recognlsed as
good$ or soNices are Suppllgd. Other grant payments are re￿gnISed whèn a con81ructlve obligation arl898 that results in the
payment being an unavoldable commitment.
01 Taxatlon
lil The So¢lety Is axompt from corporation tax on Its charitable activltles,
1111 Irrecov¢roble VAT Is not ¥•parately analyse(J and 16 Ghar98(J ID th¥ Skiemenl of Fln8n¢iei Activiiies when the exp8ndiiuré
lo whlch It r81918s 18 incurred and is AIIoc8ted 88 part of the expendlture lo which it relate8.
liiil Tax recovored from voluntary Sncome recelved under gift aid 18 recognised when the related Income 18 recelvable and is
allocated to thè income Category to which the Income relates.
fj Tangible flxod a$8èts and deproclatlon
Tanglbl8 assets a￿ $tat&d al cost and depreclaled over their useful 8conomic lives at the following rate..
Fixtures and Fittings
- 10% on rèducing b8lance.
g) Intsngiblè flxad assets and dapreclatlon
Intan9ible 888ets ar8 slated al cost ènd depreciated over their useful aconomlc Ilvas at the followlng rate..
Webslle
1 OOA straight Iln@

THE WILLtAM MORRIS SOCIETY
NOTES TO THE ACCOUNTS (Continued)
For the year ended 31 Docember 2024
h) Herttage assets
The Society is th8 owner of the freehold of Kelm$¢ott House. the London homg of William Morris, maintained and p￿s￿rVed
by the Society for Its contribution to th8 n8tron'$ knowledge and culture. The Propaty meets the SORP definitiork of 8 heritaga
a$$el and wa$ originally donatèd lo thg SoGlety. In the opinion of th8 Trustees. due lo th¢ propety's unique natur6 and its
consorvation ststus in the So¢iaty'$ hands. a relloble valuation cannot be obtslned al g a cost comm&nsurale w(Ih tho b$nofil
lo th8 users of the accounts. The ass81 Ss therefore not includad in the ¢ompanl$ balance sheet.
The So¢lely's policy in r8sp8cl of K•lms¢ott Hou$e18 lo commit lo its preservation by onsuring the sufficiency and quallty of
malnlen¢e works, and by op8rallng the museum on th8 premises which provldes ac¢888 and education lo tho work of
Wllllam Morrfs. The propéty itsell Is a substantial Georgian building ov&rlooklng the River Tharnes.
l) Inv&stmants
F1xed asset Inveslrnents are included at market value at thè balan¢8 sheet dale. Unrealised gains and losses represenllng the
movement in market values durfng the year are credited or charged to the Statement of FlnancSal A¢llvitles based on the mart(at
value al th8 yoar end.
11 Stocks
Stocks ar8 valued at the lower of cost and nal roallsable value. after making duo allowance for ob801818 and slow moving Items.
kl Logaclo8
Legaci68 boqueathed to the Society afa fecognlsad when they are receiv8d.
DONATIONS & GRANTS INCOME
Unrèstrlctod
Fund•
Ro8trlcted
Funds
2024
Total
2023
Total
Donations
Hammersmlth & Fulhgm BC
8,007
16,380
8.007
16,880
8.679
18,320
500
soo
ACTIVITIES FOR GENERATING INCOME
Unmtrlcted
Funds
Rostrlct•d
Funds
2024
Total
2023
Tolal
Ll¢en81ng
Gulded Tours
Coach House Hir8
EmbroSdery and Taxli18 Workshops
Sales of merchandi$8
M•eling8 & Events
Exhlblllon Sponsorship
Vlsllors Entry Fees
42.322
2,248
2,176
434
7,044
8,752
42,322
2,248
2,178
434
7,044
6,752
34,502
2,195
1,840
96
12,984
4,995
2,500
2,368
7,963
7,963
68,937
61,480

THE WILLIAM MORRIS SOCIETY
NQTES TO THE ACCOUNTS (Continuodl
For the year ended 31 DK¢mb8r 2024
OTrIER INCOME
Unrgstrf¢ted
Funds
Restricted
Fund$
2024
Total
2023
Total
Deposit account Intsrest
Insurance Claim8 Settlements
School Visits
Sustalner Schama
458
458
430
177
1,900
5,937
1,900
5,937
5,680
CHARITABLE ACTIVITIES
Unrastricted
Funds
Rostrfctod
Funds
2024
Total
2023
Totsl
Magazlna & Journal
Salarlèg, W8g8s and related costs
Flnanc8 Management
General Offic8 Expenses
Kalmscott House Upk8ep
Conservallon of Artefacls & Edu¢atlon
18,940
73,800
0.903
2,833
18,419
4,861
18,940
74,300
9,903
2,833
23,653
10,374
17,894
63,041
Q,903
2,641
15,480
4.295
500
5,234
5,513
128,756
140 003
113.254
GOVERNANCE COSTS
Unre8trlct8d
Funds
Rg•trlcted
Fund•
2024
Total
2023
Total
Accounts Independent Examingr8 Fee
Le9al & Qther Professional Fees
Truslee8' expenses
1.400
8,432
3,302
1,400
8,432
3.302
1,160
6,856
1,418
At 31 Decemb8r 2024 there was a total of 10 Tru8te8812023 10 Tru8tee8) Nono of tho90 Trust••B or tho$• ¢onngctod wlth Ihgm
received any remuneratron.
STAFF C08TS
Unre8trleted
Funds
Ro8trf¢ted
Funds
2024
Total
2023
Total
Salarie8, wages and benefits in kind
Social Security Co81s
72,454
500
72,954
1,346
82,413
627
73,800
500
74,300

THE WILLIAM MORRIS SOCIETY
NOTES TO THE ACCOUNTS {Contlnuedl
For the year ended 31 December 2024
STAFF NUMBERS
The average number of persons employed, includlng part-tlme stsff. calculated on a fiJll~time oquival&nt basss
wa$..
2024
Totsl
Numbgr
2023
Totsl
Numbor
Curator- R8$oarch and Development
Conservation & Colle¢tlons Care Manager
Front of House Manager and Collections Curator
Soci6ty Dlr6ctor
0.20
0.40
1.00
o.eo
0.20
0.40
0.80
0.60
2,20
2.00
NET INCOMINGI(OUTGOINGI RESOURCE8
Net resources am slatad after charglngl{credltlngl.'
2024
2023
Depraciallon - owned assets
10 TANGIBLE FIXED A8SET8
Flxturns &
Flttlnos
2024
Mov¢m6nl of the So¢lotys tangible fixed assets wèr8-
Cost
Al 1 January 2024
Additions
Dlsposals
Al 31 Do¢ornbor 2024
40,061
12.802
Dopreclatlon
Al 1 January 2024
Charge for the year
29,827
1,023
At 31 D6comber 2024
Ngt book valuo
At 31 December 2024
22,013
At 31 December 2023

THE WILLIAM MORRIS SOCIETY
NOTES TO THE ACCOUNTS {Contlnuedl
For tha year ended 31 Docembgr 2024
11
INTANGIBLE FIXED ASSETS
Movement of the Soclety'8 Inlangiblo frxed 8$8e18 w8r8.'
W•bslte
2024
C￿t
Al 1 January 2024
Addltlons
Dlsposals
At 31 Dècember 2024
9,767
3,529
13,296
Ofrproclation
Al l January 2024
Charge for the yaar
At 31 December 2024
Not book valuo
At 31 D8c&mber 2024
At 31 Dec¢mber 2023
12 FIXED ASSET INVESTPdlENTS
Usted
Inv8stmont•
MARKET VALUE
At 1 January 2024
Addlllons
Revaluallons
Di8P08als
At 31 Decembor 2024
705.128
50,480
17,000
738,608
NET BOOK VALUE
Al 31 De¢emb8r 2024
738,808
Al 31 December 2023
705,128
There wera no inve8tment assals held outslde the UK.
13 DEBTOR8: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024
2023
Amounts falllng due wlthln ono year.
Accounts rèceivable
Other debtors
240
5,965
3,426
28,498
14 CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024
2023
Ac¢rued expenses
Other creditors
1,400
3,005
4,405
1.200
2.886
4,086

THE WILLIAM MORRIS SOCIETY
NOTES TO THE ACCOUNTS (Contlnued}
For the year ended 31 Decembgr 2024
15
MOVEMENT IN FUNOS
Balance
Net
movement
In funds
Transfers
between
funds
Balan¢e
at
31 DeG 2024
1 Jan 2024
Unrfrstrlctgd funds
De$lgnated Funds
Emberton Lega
John Kay Memodal Fund
Syer B8qu8st
Naws from Nowhere
Pr•slon Bequest
1,288
1,425
1,723
1,000
5,000
11,2681
1,425
1,723
1,000
5,000
Genofal Funds
Gen8ral Fund
Kelmscoll Hou88 Reserve
199,118
568,058
40,980
240,078
588,058
Total Unrestrl¢tod Fund•
777,592
39,692
817,284
Restrlctsd funds
Llfe Members Fund
Re8tncled Grants
1,918
16,086
{1,4001
110,7471
518
5,339
Total R¢•trlcted Funds
18,004
12,147
5,857
TOTAL FUNDS
795,596
27,545
823.841
Nel movomant in funds, Included In the above #re os follows.
Balance
at
1 Jan 2024
Movemonts In r￿oUrCeS
fjlanco
at
31 Doc 2024
Incomlng
Outgolng
Unr•strl¢tad funds
Dgslgnatod Fund8
Emberton Legacy
John Kay Memorial Fund
Syer Bequest
New8 from Nowhere
Preston Bequest
1,268
1,425
1,723
1,000
5,000
11.2881
1,425
1,723
1,000
5,000
G•nor81 Funds
General Fund
Kelmscoll House Reserve
199,118
588,058
181,582
1140,622)
240,078
568,058
Total Unrestrlcted Funds
777,592
181,582
141,890
817,284
R8$trl¢ted Funds
Lifé M6mbers Fund
Reslrict•d Grant$
1,918
18,086
11,4¢)0)
111,247}
518
5,339
500
Totsl Re8tTlcted Funds
18,004
500
12,647
5,857
TOTAL FUNDS
795,596
182,082
154,537
823,141

REGISTERED CHARITY: 1169382
THE WILLIAM MORRIS SOCIETY
REPORT OF THE TRUSTEES AND
FINANCIAL STATEMENTS FOR THE
YEAR ENDED 31 DECEMBER 2024

THE WILLIAM MORRIS SOCIETY
INDEX TO FINANCIAL STATEMENTS
Paga
Trusteas Report
3to5
Independents Exomlnerf8 Report
ststement of Flnancl81 Actlvities
Balance Sheet
Notes to the Financial Stateménts
9t014

THE WILLIAM MORRIS SOCIETY
TRUSTEES ANNUAL REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
1 Flnanclal Statomonts
The Trust8as presanl their annual report and financlal $talemonts of tho Charity for the year ended 31st Deekmber 2024.
The flnancial slal•ments have b88n prepared in accordan￿ wlth the accounting polici8s sel out in note 1 to the accounts and
comply wlth the Society's conslitulion, the Charities Act 2011 and Ac¢oLtntlng and R6porting by Charities.. Slalemenl of
Recommended Pra¢ll¢e applicable lo charitiès preparing their accounts In a￿OrdanCE wllh the Flnancial Reporb'ng
Stsndard appllcab16 In tho UK and Rapublic of Ireland publi8he(l on 16 July 2014.
2 Logal and Admlnlstratlve Infomiatlon
lal
The Wllllam Morrls Socl•ty Is an amalgamation, 6ff6cted in April 1968, of the Kelmscott Fellowshlp (founded In 19181
and the Wllllam Morrls Sociéty linauguraied in 19551. In 2014 the Society's Tru81ee8 resolved lo become a Charltsble
In¢orporal8d Organlsalion and this constitution came into effect on 1 January 2015. The Charllablo Oroanisalion is
regl8le￿d wlth thè Charlty Commission of England & W818$ No 1159382.
Ibl
TnJstee8
The So¢lety'8 Trusl•8s ara tho m&mbèrs of the Truste8 808rd, whlch con818ts of up to thlrteen Board m8mb•r8.
In addition to the Trustse 808rd the Socléty appoint$ a President to r&presenl the Socl&ty whenever r•qulred.
During 2024 thè Societlg Trustees were.,
lan Wall, Ch81r
Tara-Jang Sulclrffe, Vic& Chair
Tony Ev8n8 Ico-opled 23 Novembgr 20241
Andraw Gray, Tr8asurer
Frances Graupner, So¢ralary
Robynn Flnnay
S8rah Hardy
Theresa Kneppers (to 18 May 2024)
N4t8li8 Mgrtynenko-Hunl Ilo 18 May 20241
Df Michgel Nelle8 {from 18 May 20241
Grog Par$lon Ico-opted 23 November 20241
Mlchael Robertson
ChrI81opher Warl8lgh-Lack (to 22 Novembèr 2024)
Tru•teg•' r•¥pon¥lbllltl•¥ In r•latlon to th• flnanclal statem•ntts
The charlty Irust86s are responsible for Pfaparin9 a Iru8te8s' annual report and financlol ststemenls In ac￿rdanCe
applicable law and Unlled Kingdom Accounting Standards (United Kingdom Generally AKepled A¢countlng Practlce).
The law appllcAble to charllles In England and Wal8s raquiras thè charity trustee8 lo prepare flnan¢lal 8lalement8 for
each year whlch glve a true and falr vlew of th8 slal8 ol affairs of th8 charity and of the incoming re80urces and
application of resour¢e8, of the charfty for that period. In preparing th8 financial statements, the Tru8lee8 are requlred I
selgcl suitable accounllng poll¢le8 and than apply them consist•nlly',
observe the methods and principlè$ in the applicable Charitie8 SORP..
make judgements and esllmatas that are reasonable and prudent.,
state whether appllcable ac¢¢unllng Standards have been followed, 8ubject lo any Mate￿al departur•s that musl be
disclosed and explained In the flnandal ststem&nts',
prepare the financial stst8m8nls on tho going coneern basis unless il is inappropriate lo p￿SUm6 that the charlty wlll
continue In buslness.
The trustees are responsiblé for keeping proper accounting re¢ord8 that dis¢l¢x8e wllh ￿asonable accuracy at any time
Ihe financial position of the charity and to enab￿ them lo ensure that the financial slalements comply with the
ChaTlties Act 2011, the applicable Charities IAccounts end Reports) Regulation8, and the provisions of the TTUSI deed.

THE WILLIAM MORRIS SOCIETY
TRUSTEES ANNUAL REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024 l¢ontlnu8d)
Trustegs. responslbllttlos In rnlatlon to the financlal 5tstem8nts {continugd)
They a￿ 81so responsibla for safeguarding the assets of the charity and tsklng reasonabl& steps for the prevention ani
(tetection of fraud and other irregularfties.
The tru$lee8 are responsible for Ihg maint•nan¢e and Integrity of the charity and finanGial infomallon Incjuded on the
charity's website in accordanc8 Withlogislatlon In the Unlled Kingdom 9oveming tha pr•paration and dlssemlnatlon of
flnoncial statements.
{¢)
Thé Society operates Irom Its reglstered officg..
Kelmscott House
26 Upper Mall
Hammersmith
London
W6 9TA
3 Objectlvgs and Alms
Th8 tsbj8cts of the So¢lety are to..
la}
lo Improve and dlffu8e knowledge of Ihe1rf8, work and Snfluence of Wllllam Morr18
Ib)
lo preserve and make available to all the works of William Morrls.
Th8se obl8cllvas are achleved through the work of the Society's staff, ils Officars, the Twstee Board, the Society'8 Committ888
and voluntsèrs. In 8ettlng the obje¢tlvo$ and planning ils aclivi118S thé Truste88 have glven ¢8reful oonsideration lo the Charity
Commlsslon's general gyldan¢e on public b8nèfit.
All Offic8rs and other mombers of the TnJ$lees Board provide thelr tlm8 on a voluntary ba818. In 8dditlon the Society employs
Society Dlrector, one full - tlme Front of House Manager and Collectlons Cur8tor, one part-tlme R888arch Curator, bNO P8rt-lim8
Weekend Duty Managars and a part-tim8 Flnanca Manager.
4 Charltsble Actlvltl
During 2024 the Soclety provFded 8 dTrverse progrAmm8 of 8venls to118 memb8r8 and the geneTal public covering many
diff8r8nl asp8cI8 of the Ilfe and work of William Morris. In 8ddilion the Socl8ty provlded three Magazines 8nd Journals
lo its momb8rs, Th8 Soclety carrfes out Its acllvltles In tho Coach House and basem8nt of Kelm8cott House Thg Uppgr part of
Kelmscoll Hous8 is occuplad by18nanls on a long lease. No vaSualion of the property Is Induded In the SoGlety's Flnanclal
Statements, as 6xplaln8d in th8 Accountlng Pollcles note {hl
S Flnanclal Rovlow
Durlng the year ending 31 D8combor 2024 the So¢lety'$ Income totalled £131,60212023.' £118,134} The m8lor Sources of this
income were Mernber8 Subscriptions of £29,48312023'. £27,388). Iic8n8ing income of £42,32212023'. £34,502) and a 9ranl of
£16,380 from Hamm•rsmlth & Fulham Council towards tho costs 8mploylng the Soclety's 8taff12023: £16,320)
During 2024 th8 Soci•ly'$ expendSlure totslled £154,53712023. £124,135) whlch related to 8 number of ongoing a¢llvllles
Including the odminislration of tho Soclety of £87.03612023. £75,585) productlon of three Magazin8s and Journals
tolalllng £18,940 {2023. £17,894) and the upkeep of Kelmscott House totalllng £23,65312023'. £15,480).
Al 31 December 2024 tho Soclety's Funds tolalled £823,14112023.' £795,858) thls Increase in r8sorv8s of £27,545 was
predomlnantly 8chieved by an unrealised proftt on It8 investmènts of £SO,48012023'. £51.6801

THE WILLIAM PJIORRIS SOCIETY
TRUSTEES ANNUAL REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024 (¢ontlnuod}
6 Investmont Pollcy
In order lo Invest proceeds of the Sale of the long lease on tho Coach House Flat the Trustees agroed a new Investment Pollcy In
August 2021 wlth th& s618clion of Tilney Ltd (Evelyn Partners) as investment manager followlng prof8ssional advice, $elecllon
proc888 and detalled rovlow of the Society's flnanclal posillon. Trustees decided lo Invest £5¢)0,000 in a portfolio of funds with a l&
of risk and projected lo181 r8turns sufficlent to replace the rental incom8 formerly generalod by tho Coach Hou88 Flat. The Investsy
manager Is Instructed that all investments are to be scr8en&d for ESG con8idoraJon$ and for mod8rn slavery 8voidan¢e. Tru$tee¢
roview the portfolio's performance on a quarterly basls and thè Investment Policy annualty. A r•strvè fund is held in cash and
n8ar-c88h holdlngs to covèr six month'8 operatlng costs and liabili1188 for winding down tho charlty should this ever be neces$ltsts
7 Ra8ervo8 Pollcy
The majority of the Soclety'8 r&s8rv88 are unrestrictsd and the us8 of th8 funds repre8entlng them Is at th8 discretion of the
Trustee8 acting wlthln tha 18mis of the Society's COnS￿lutIOn. Tha Trustées may designate all or part of the re8erve$ for
$pecrfic purpose8 IncludSng acquiring articl88 for the Soclaly's Coll8Ction. The Trustse8 recognSs6 that planngd actlvltle8 may18ad
operating expttndlture of th6 Socialy lo exceed 11$ In¢om6 and may therefore reduce the Socléty's rèserv88. The Trustses revlew
tha lav81 of rn8erve8 as part ot Ih6lr annu81 plannlng procèss and dl quarterfy meetlng8.
8 Rl$k
The Trust885 h8ve made rea8onabl8 8fforts to 88se88 the malor str8t8gic, buslne88 8nd op8rallonal ri8k$ whlch thè Socl8ty fAC8S
and h8vtr ellBured that appropriate m8asumN ore In place or ara planned lo mil￿9te these rl8ks.
ON BEHALF OF THE TRUSTEES:
Chalr
Date

THE WILUAM MORRIS SOCIETY
INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF THE WILLIAM MORRIS SOCIETY
I report on the Accounts for thg SoGlety for the yoar onded 31st D¢combgT 2024, whi¢h aro sot out on pages 7 to 14.
RESPECTIVE RESPONSI8ILITIES OF TRUSTEES AND EXAMINER
The Charity's Trustsas ar8 r8sponslble for the preparation of thé Acoounts. The Charlty's Trustees consider that an audit is not requifed
th18 year under Section 144 {21 of the Charlles Act 2011 (the 2011 Act) and that an Snd8pendent examlnotion is needed.
st18 my responsibility to..
lal examin• lh8 A¢¢ounts under 8ecllon 145 of th8 2011 A¢l,'
Ibl to follow the pro*ures laid down in the G8nèTal DirèctSons glven by the Charlty Commissioners
under 8ectlon 145151 {bl of tho 2011 Act., and
I cl to slate whether particular matt&r8 have come to my attentlon
BASIS OF INDEPENDEKf EXAMINER'8 STATEMENT
My Oxamlnatlon w08 Carried out in accordanc6 wllh Genéral Dlrectlon8 glven by the Charity Commissloners. An examlnalion includes a
r6vi8w of the ac¢ountlng records k8Pt by the ehÈrity and a comp8d8on of the Accounts presented with thos6 records, It also Includes
considerallon of any unusuol rtems or disclosures in thè Accounts, and seeklng expl4n8tions from you Bs Trustees con¢8rnlng any such
matters. The procedures undertakèn do not provlde all thg evlden¢e that would be required in an audit, and con88quently no oplnlon18
glvan 88 to wh8lh&r the accounts pr8s8nl a 'lrue and folr vlow. 8nd the report is limited lo IhoBe matters sel out In th¢ ststement below.
INDEPENDENT EXAMINER'S STATEMENT
In conn&clion with my exarnlnatbon, no matteT h88 come to my attenllon..
(1) which 9iv8s me reasonable rAuse to bellevo that in any m818rlal respect the rBqulr8m&nls'.
{8)
lo keep accounllng records in Accordance wSlh sectlon 130 of the 2011 Act.. and
(bl
lo prapare accounts whlch accord with Ihe accountlng reGOTd8 and Comply with the accountSng requlrements of the
2011 Act have not been met., or
to pr8paro tho accounts Sn acGord8nc8 with the mglhod$ and prlnclplgs of the Slal8mant of Rewmmend8d
Pr8Cti¢e IFRS 10211$8cond edlllon October 20191. for Acwunllng and Reportlng by Charltl89 preparlng Ihelr
8¢counts in accordan¢e wlth the Flnancial Reporting Standard appllcable in th? UK and R8publlo of Ireland IFRS 102}
and Ihe Ch8rltle8 Act 2011 havo not been met,. and
Ic I
12} lo whlch in my opinion, attenllon 8hould b8 drawn in ordor to enable a proper und8r8landSng of thg Accounts lo be reached.
Ap
Nama Andrew Yates
Fellow of the Instllule of Chartèred Accounlanls In England and Wal8S
Gray's A¢¢ounlants Ltd
Klngs Works
Klngs Road
Teddinglon
Middles8x TW11 OQ8
Dale.. l o

THE WILLIAM MORRIS SOCIETY
BALANCE SHEET AT 31 DECEMBER 2024
Unrastricted
Funds
Restrlcted
Funds
Total
Funds
2024
Totsl
Funds
2023
Notes
Flxad Assets
Tangibl$ fixod assets
Intanglbl8 flx8d assets
Investrnonts
10
11
12
22,013
12,176
738.608
22.013
12,176
738,608
10,234
9,767
705,128
772,797
772,797
Current Ass•ts
Slo¢k8
Debtor8
Cash at bank In hand
725,129
7.447
3,426
38,019
7.447
3.428
43,878
7.305
28,498
38,750
13
5,857
48,892
5,857
54,749
74,553
Credltorn:
Amounts falling du8
within one y•ar
14
14,4051
14,405)
(4,0861
Net curr&nt 0880ts
44,487
5,857
50,344
70,467
Not 8$gat8
817.284
5,857
823,141
795,598
Fund•
Unrestrlcted Fund•
De81gnated Fund6
General Funds
16
9,148
808.138
9.148
808,138
10,418
787,176
R•gtrl¢tod Fund•
5,857
5,857
18,004
T¢)tal Funds
817,284
5,857
823,141
795,596
Approved by tho Trustees and 8lgned on ils bohalf on..
ChaiT
So¢retary

THE WILLLAM MORRIS SOCIETY
STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDING 31 DECEMBER 2024
Unrnstrictsd
Funds
Restrlctod
Funds
Total
Funds
2024
Total
Funds
2023
Notes
In¢omlng rosourco8
Incomlng rosourc•s fmm qenerat•d
funds
Membership Subscriptions
Donations and grBnl$
A¢livilies for gen8ratlng funds
Other Incom8
29,483
24,387
68,937
8,295
29,483
24,887
68,937
8,295
27,328
22,999
61,460
6,287
500
Total Incomlnq rnsourcos
131,102
500
131,602
118,074
Ro8ourc08 oxpendgd
Charllable actlvltle
Governance costs
Other resourc8S 8XP8ndgd
128,758
13,134
11.247
140,003
13,134
1,400
113,254
9,432
1,449
1,400
Total rggourGoB Oxpondod
141,890
12,847
154,537
124,135
Not In¢omlng resour¢as b•foro Othor
r￿ognIsed gaIn￿o$S•S
110.7881
(12.1471
122,935}
16.0811
Other recogni8ed g8insllo$s8s
Profiv ILo$sl on revaluation ol Inve8tsments
50,480
50.480
51,680
Not movement In funds
39,892
112,1471
27,545
45,619
RECONCILIATION OF FUNOS
Totsl fund$ brought fopward at 1 January 2024
777,592
18,004
795,596
749,977
Total funds carrlèd forward at 31 Oecombor 2024
817,264
S,857
823,141
795,596
Tha statemont of flnanclal actlvltles Includ88 all galng 8nd108888 in th• yoar. All Incoming rnsourco9
and resources expondod d8rlve from contlnuing a¢llvltles.

THE WILLIAM MORRIS SOCIETY
NOTES TO THE ACCOUNTS
For the year onded 31 December 2024
ACCOUNTING POLICIES
al Basls of preparatlon and as$es8mont of going concern
The accounts Ifinanclal $tat•m8nlsl have been prepared under the historfcal cost convention wlth Items r8cogni8ed at Cost
or transaction value unless otherwise slated In thè relevant notelsl to thes8 accounts. The flnaneial statements hav8 b86n
prepared In accordance wlth the Slalam8nt Of Recommondad Prath've.. Accountlng and Rèporting by Charltl8s pr&pBring
Ihelr acctrunls in accordan¢8 wllh the Financlal Reporting Standard appllcable in th8 UK ènd Republlc of Ireland IFRS 1021
lssuod on 16 July 2014 and the Fin8nci81 Reportlng Standard appll¢abl8 In thè United Kingdom and Republic of Ireland
IFRS 10218nd the Charitiès Act 2011. The Soclely conslilutes a publlc b8nèfit entity as deflned by FRS 102.
The Trustèes con81der that therè ar8 no malerlal uncertainlie8 about Ihfr Society's ability to conllnu8 as a going conr£m.
With respect lo the next reporung period namely the yèar ending 31 Decembar 2023 the most 8Sgnlfi¢anl areas of un¢ertalnty
th81 affect thé carrying value of assets held by the SocS8ty are the level of Investment return and tha p8rformance of Investment
markels18ee the inv8siment poll¢y and pèrformance and rl$k management sectlons of th• Iruslee$' annual report for more
Information),
b) Funds structure
lil Unresfficted funds are general funds that are avallablo for use at th8 tru81a6s' discretron In furthéranc8 of any of thè
objectlves of the Society.
1111 Deslgnaled funds arè rostricted funds èarmark8d by the Socl6ty's Tru81ee8 for partlcular purposes,
11111 Restric18d funds are thos8 don8ted for usè in a particular area or for specific purposes, the use of whlch IÉ r&striclod to that
area or purpose Bnd th8 restriction means that thè funds can only be usad for 8pedflc prolects or 8otlvllle8.
e> Incomlng rosourc88 mcognltlon
Voluntary Income, includlng subscrlplion8, g¢fts and lagacies 8nd grants that provide core fvndlng or 8r8 of a gener81 naluro.
Bre recognlsed wheffj there18 enllllament, certalnty of receipt and the amount c8n be measu￿d with sufficiBnt rellablllty.
Shop Income 8nd incom6 derfvad from evenl8 IB recognis&d as earned, that Is 8s th8 rel8led goods or services a￿ provided.
Grant income which Is Tecelved to provide fundlng to support programm6 activities 18 roGognlsed where the￿(8 ontlllemenL
¢8rt8inly of r8¢0iPt and the amount can b8 measurgd with sufficient r911ablllly.
dl Rgsourc8• expendgd r•cognltlon
Expenditure IB re¢ognised when a1SabllSly Is incurTed. FundSng provided through ¢onlraclual agreements are recognlsed as
good$ or soNices are Suppllgd. Other grant payments are re￿gnISed whèn a con81ructlve obligation arl898 that results in the
payment being an unavoldable commitment.
01 Taxatlon
lil The So¢lety Is axompt from corporation tax on Its charitable activltles,
1111 Irrecov¢roble VAT Is not ¥•parately analyse(J and 16 Ghar98(J ID th¥ Skiemenl of Fln8n¢iei Activiiies when the exp8ndiiuré
lo whlch It r81918s 18 incurred and is AIIoc8ted 88 part of the expendlture lo which it relate8.
liiil Tax recovored from voluntary Sncome recelved under gift aid 18 recognised when the related Income 18 recelvable and is
allocated to thè income Category to which the Income relates.
fj Tangible flxod a$8èts and deproclatlon
Tanglbl8 assets a￿ $tat&d al cost and depreclaled over their useful 8conomic lives at the following rate..
Fixtures and Fittings
- 10% on rèducing b8lance.
g) Intsngiblè flxad assets and dapreclatlon
Intan9ible 888ets ar8 slated al cost ènd depreciated over their useful aconomlc Ilvas at the followlng rate..
Webslle
1 OOA straight Iln@

THE WILLtAM MORRIS SOCIETY
NOTES TO THE ACCOUNTS (Continued)
For the year ended 31 Docember 2024
h) Herttage assets
The Society is th8 owner of the freehold of Kelm$¢ott House. the London homg of William Morris, maintained and p￿s￿rVed
by the Society for Its contribution to th8 n8tron'$ knowledge and culture. The Propaty meets the SORP definitiork of 8 heritaga
a$$el and wa$ originally donatèd lo thg SoGlety. In the opinion of th8 Trustees. due lo th¢ propety's unique natur6 and its
consorvation ststus in the So¢iaty'$ hands. a relloble valuation cannot be obtslned al g a cost comm&nsurale w(Ih tho b$nofil
lo th8 users of the accounts. The ass81 Ss therefore not includad in the ¢ompanl$ balance sheet.
The So¢lely's policy in r8sp8cl of K•lms¢ott Hou$e18 lo commit lo its preservation by onsuring the sufficiency and quallty of
malnlen¢e works, and by op8rallng the museum on th8 premises which provldes ac¢888 and education lo tho work of
Wllllam Morrfs. The propéty itsell Is a substantial Georgian building ov&rlooklng the River Tharnes.
l) Inv&stmants
F1xed asset Inveslrnents are included at market value at thè balan¢8 sheet dale. Unrealised gains and losses represenllng the
movement in market values durfng the year are credited or charged to the Statement of FlnancSal A¢llvitles based on the mart(at
value al th8 yoar end.
11 Stocks
Stocks ar8 valued at the lower of cost and nal roallsable value. after making duo allowance for ob801818 and slow moving Items.
kl Logaclo8
Legaci68 boqueathed to the Society afa fecognlsad when they are receiv8d.
DONATIONS & GRANTS INCOME
Unrèstrlctod
Fund•
Ro8trlcted
Funds
2024
Total
2023
Total
Donations
Hammersmlth & Fulhgm BC
8,007
16,380
8.007
16,880
8.679
18,320
500
soo
ACTIVITIES FOR GENERATING INCOME
Unmtrlcted
Funds
Rostrlct•d
Funds
2024
Total
2023
Tolal
Ll¢en81ng
Gulded Tours
Coach House Hir8
EmbroSdery and Taxli18 Workshops
Sales of merchandi$8
M•eling8 & Events
Exhlblllon Sponsorship
Vlsllors Entry Fees
42.322
2,248
2,176
434
7,044
8,752
42,322
2,248
2,178
434
7,044
6,752
34,502
2,195
1,840
96
12,984
4,995
2,500
2,368
7,963
7,963
68,937
61,480

THE WILLIAM MORRIS SOCIETY
NQTES TO THE ACCOUNTS (Continuodl
For the year ended 31 DK¢mb8r 2024
OTrIER INCOME
Unrgstrf¢ted
Funds
Restricted
Fund$
2024
Total
2023
Total
Deposit account Intsrest
Insurance Claim8 Settlements
School Visits
Sustalner Schama
458
458
430
177
1,900
5,937
1,900
5,937
5,680
CHARITABLE ACTIVITIES
Unrastricted
Funds
Rostrfctod
Funds
2024
Total
2023
Totsl
Magazlna & Journal
Salarlèg, W8g8s and related costs
Flnanc8 Management
General Offic8 Expenses
Kalmscott House Upk8ep
Conservallon of Artefacls & Edu¢atlon
18,940
73,800
0.903
2,833
18,419
4,861
18,940
74,300
9,903
2,833
23,653
10,374
17,894
63,041
Q,903
2,641
15,480
4.295
500
5,234
5,513
128,756
140 003
113.254
GOVERNANCE COSTS
Unre8trlct8d
Funds
Rg•trlcted
Fund•
2024
Total
2023
Total
Accounts Independent Examingr8 Fee
Le9al & Qther Professional Fees
Truslee8' expenses
1.400
8,432
3,302
1,400
8,432
3.302
1,160
6,856
1,418
At 31 Decemb8r 2024 there was a total of 10 Tru8te8812023 10 Tru8tee8) Nono of tho90 Trust••B or tho$• ¢onngctod wlth Ihgm
received any remuneratron.
STAFF C08TS
Unre8trleted
Funds
Ro8trf¢ted
Funds
2024
Total
2023
Total
Salarie8, wages and benefits in kind
Social Security Co81s
72,454
500
72,954
1,346
82,413
627
73,800
500
74,300

THE WILLIAM MORRIS SOCIETY
NOTES TO THE ACCOUNTS {Contlnuedl
For the year ended 31 December 2024
STAFF NUMBERS
The average number of persons employed, includlng part-tlme stsff. calculated on a fiJll~time oquival&nt basss
wa$..
2024
Totsl
Numbgr
2023
Totsl
Numbor
Curator- R8$oarch and Development
Conservation & Colle¢tlons Care Manager
Front of House Manager and Collections Curator
Soci6ty Dlr6ctor
0.20
0.40
1.00
o.eo
0.20
0.40
0.80
0.60
2,20
2.00
NET INCOMINGI(OUTGOINGI RESOURCE8
Net resources am slatad after charglngl{credltlngl.'
2024
2023
Depraciallon - owned assets
10 TANGIBLE FIXED A8SET8
Flxturns &
Flttlnos
2024
Mov¢m6nl of the So¢lotys tangible fixed assets wèr8-
Cost
Al 1 January 2024
Additions
Dlsposals
Al 31 Do¢ornbor 2024
40,061
12.802
Dopreclatlon
Al 1 January 2024
Charge for the year
29,827
1,023
At 31 D6comber 2024
Ngt book valuo
At 31 December 2024
22,013
At 31 December 2023

THE WILLIAM MORRIS SOCIETY
NOTES TO THE ACCOUNTS {Contlnuedl
For tha year ended 31 Docembgr 2024
11
INTANGIBLE FIXED ASSETS
Movement of the Soclety'8 Inlangiblo frxed 8$8e18 w8r8.'
W•bslte
2024
C￿t
Al 1 January 2024
Addltlons
Dlsposals
At 31 Dècember 2024
9,767
3,529
13,296
Ofrproclation
Al l January 2024
Charge for the yaar
At 31 December 2024
Not book valuo
At 31 D8c&mber 2024
At 31 Dec¢mber 2023
12 FIXED ASSET INVESTPdlENTS
Usted
Inv8stmont•
MARKET VALUE
At 1 January 2024
Addlllons
Revaluallons
Di8P08als
At 31 Decembor 2024
705.128
50,480
17,000
738,608
NET BOOK VALUE
Al 31 De¢emb8r 2024
738,808
Al 31 December 2023
705,128
There wera no inve8tment assals held outslde the UK.
13 DEBTOR8: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024
2023
Amounts falllng due wlthln ono year.
Accounts rèceivable
Other debtors
240
5,965
3,426
28,498
14 CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024
2023
Ac¢rued expenses
Other creditors
1,400
3,005
4,405
1.200
2.886
4,086

THE WILLIAM MORRIS SOCIETY
NOTES TO THE ACCOUNTS (Contlnued}
For the year ended 31 Decembgr 2024
15
MOVEMENT IN FUNOS
Balance
Net
movement
In funds
Transfers
between
funds
Balan¢e
at
31 DeG 2024
1 Jan 2024
Unrfrstrlctgd funds
De$lgnated Funds
Emberton Lega
John Kay Memodal Fund
Syer B8qu8st
Naws from Nowhere
Pr•slon Bequest
1,288
1,425
1,723
1,000
5,000
11,2681
1,425
1,723
1,000
5,000
Genofal Funds
Gen8ral Fund
Kelmscoll Hou88 Reserve
199,118
568,058
40,980
240,078
588,058
Total Unrestrl¢tod Fund•
777,592
39,692
817,284
Restrlctsd funds
Llfe Members Fund
Re8tncled Grants
1,918
16,086
{1,4001
110,7471
518
5,339
Total R¢•trlcted Funds
18,004
12,147
5,857
TOTAL FUNDS
795,596
27,545
823.841
Nel movomant in funds, Included In the above #re os follows.
Balance
at
1 Jan 2024
Movemonts In r￿oUrCeS
fjlanco
at
31 Doc 2024
Incomlng
Outgolng
Unr•strl¢tad funds
Dgslgnatod Fund8
Emberton Legacy
John Kay Memorial Fund
Syer Bequest
New8 from Nowhere
Preston Bequest
1,268
1,425
1,723
1,000
5,000
11.2881
1,425
1,723
1,000
5,000
G•nor81 Funds
General Fund
Kelmscoll House Reserve
199,118
588,058
181,582
1140,622)
240,078
568,058
Total Unrestrlcted Funds
777,592
181,582
141,890
817,284
R8$trl¢ted Funds
Lifé M6mbers Fund
Reslrict•d Grant$
1,918
18,086
11,4¢)0)
111,247}
518
5,339
500
Totsl Re8tTlcted Funds
18,004
500
12,647
5,857
TOTAL FUNDS
795,596
182,082
154,537
823,141