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← My Life Films Limited

2024-02-29-accounts

Trustees' Annual Report and Financial Statements

For the year ended 29 February 2024

Registered Charity No. 1157198 Company No. 08898416 mylifefilms.org

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Contents

Contents
Leter From the Chairman 01
The Landscape in Which We Work 03
About My Life Films
Our Vision, Mission & Values 04
Our Services 05
Working in Partnership 09
FY2324 in Review
Our Activities & Progress 10
Our Impact 16
Plans for the Coming Year 21
Governance & Management
Structure and Governance 22
Reference & Administrative Information 23
Statement of Responsibilities 24
of the Trustees
Financial Statements
Independent Examiner’s Report 25
Statement of Financial Activities 26
Balance Sheet 27
Notes to the Financial Statements 28

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Letter From the Chairman

Dear friends, funders, partners and supporters,

“When we tell a story, We are living Memory.”

So begins Amanda Gorman’s poem Memorial, a reflection on creativity and how remembering brings memories back to life. This mixture of storytelling and celebration of life has been at the heart of My Life Films for the last decade, as we strive to help improve the lives of people living with dementia and support those who care for them.

In this, our tenth anniversary year we are proud to run two dementia-centred services – namely My Life TV, our innovative streaming service and Life Story Films, our biographical film making service - both designed to improve the engagement and wellbeing of people living with dementia.

Our focus over the last year has been to grow My Life TV in the care sector, with increased understanding of the sector’s needs and how care home residents engage with the service. It is reassuring to discover that it is activity-based content – drawing, quizzes, singalongs, seated exercises – that drives the most participation, and that it is the simplest content that creates the most joy.

We have some wonderful case studies and testimonials in this report that evidence how valued our service is and we are massively thankful to our partners for their ongoing support.

On behalf of the Board I would like thank our Executive Director Rachel Addley for her tenacity, energy and humour during a challenging year, and for her expert juggling of the many demands in running My Life Films – across fundraising, partnerships, staffing and delivery. Thank you for your perseverance and grace in sometimes trying circumstances.

We would also like to extend huge thanks to Petra Robson, who has been our volunteer accountant for many years and recently stepped down. The rigour and precision she brought to all things finance was incredible and provided the board and executive clarity on our position, reserves and future finances. Thank you.

The board continues to strengthen as our model changes. This last year we welcomed two new trustees, Georgina Lestini and Sylvia Woon, both marketing experts and key drivers of our marketing strategy and new Marketing Committee.

We also say a fond farewell to our founder Jörg Roth and finance trustee Lisa Silver. Lisa has been on the board for six years and has been instrumental in establishing the Finance Committee, accounting processes and our financial reporting. She has also been on the panel to select her successor and will be staying on during a handover period. Thank you Lisa.

Thank you to our funders, including

The Margaret Fisher Charitable Trust

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Jörg, our founder, champion and cheerleaderin-chief, is stepping down from the board as My Life Films reaches its tenth anniversary. Responsible for growing the charity in its early years as volunteer MD, Jörg has remained deeply committed to My Life Films – securing funding, encouraging donors, pitching the charity at fundraising events and boosting morale with his indefatigable energy and optimism. Jörg will remain a champion of the charity’s work informally and with our other founding Trustee, Carolin Roth, remaining on the Board.

As we look ahead to 2024-25 we have ambitious but achievable targets to grow My Life TV in the care sector and potentially beyond. We are also exploring additional distribution routes and partnerships to accelerate the adoption and scale of this service.

Finally a big thank you to you all – our generous funders, donors and supporters – who make our work possible in improving the quality of life of thousands of people living with dementia.

Alexander Kann Chairman

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The Landscape in Which We Work

Dementia is rapidly becoming one of the most widespread and challenging health conditions facing the UK. 1 in 2 of us will be personally affected by dementia in our lifetimes and it is the leading cause of death in England and Wales.

The human impact on individuals and families is far-reaching and profound. For those diagnosed, it gradually erodes independence, identity and cherished memories, bringing feelings of frustration, confusion and isolation, and affecting people’s mental health and wellbeing. Families bear enormous emotional, physical and financial burdens in caring for their loved ones with dementia, and caregivers often experience significant stress, exhaustion and poor mental health.

For a care sector already critically strained by insufficient funding, acute staff shortages and still recovering from the substantial impacts caused by the pandemic, the growing challenge in delivering excellent dementia care is enormous. By its very nature, dementia care is complex, demanding and requires time and focus, from trained staff who understand and can address the unique challenges caused by the condition.

Providing comprehensive and person-centered care for individuals with dementia requires substantial time and resources, placing further strain on an already burdened care sector.

There is an urgent need for easily accessible, flexible and cost-effective services to support all those affected by dementia, improving the wellbeing of those living with the condition and facilitating their carers to deliver the high quality personalised care, that is so needed.

980,000+ people in the UK are living with dementia – estimate 1.4m by 2060*

1 in 6 chance of developing dementia aged 80+, and 1 in 3 aged 90+**

70% of all care home residents have dementia or severe memory problems

£45bn The cost of social care for dementia is set to triple by 2040

Office of Health Economics for Alzheimer's Research UK *All data: LSE, Care Policy and Evaluation Centre, Alzheimer's Society

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About My Life Films

My Life Films exists to improve the lives of people affected by dementia, through personalized film and TV services.

We were set up in 2014 by experienced film makers who understood the power of film and TV to bring people deep connection, wide-ranging stimulation and moments of pure joy. However, they could see from personal experience how people living with dementia were excluded from, and often further distressed by, many mainstream services. The charity was founded to serve that need, and since then we have brought improved mood and wellbeing to thousands of people affected by dementia in the UK.

All our work is dementia-centred – purposefully designed to meet the cognitive needs of people living with dementia, and to support their care staff, families and friends.

We run two innovative services – My Life TV, our dementia-centred streaming service; and Life Story Films, our biographical film making service. These have been developed alongside people living with dementia, their families, carers, doctors, and film makers, and can be used across different care settings and at home.

Our Vision

A world where people living with dementia live as well as possible with the condition, and where those that care for them receive the support they need to do this well.

What We Do

We improve the lives of people affected by dementia, using creative film making, storytelling and content to create high quality, impactful services which improve wellbeing.

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Life Affirming
Each and every life
is special and those
living with dementia
have a right to live well
and undefined by the
condition
Being Human
We improve the
lives of people affected Our
by dementia, using creative Values
film making, storytelling and
content to create high quality,
impactful services which
improve wellbeing
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Collaboration We are powered by working in partnership with others, bringing together diverse skills and lived experience to deepen our impact with meaning.

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Creative Passion
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We are dedicated in heart and mind to achieving our best at all times, and take a creative people-led approach in all our work

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Our Services

My Life TV

My Life TV is an on-demand streaming service, with bespoke and curated content specifically designed for people living with dementia. It provides stimulating activities, calming content, reminiscence programmes and joyful entertainment that meet their cognitive needs. It is a flexible well-being and care support tool, supporting primary carers and care professionals to give person-centred care. Evidence shows it improves the mental health and wellbeing of people living with dementia and improves their social interactions and relationships.

My Life TV has none of the drama, noise and unpredictability of mainstream TV; it only contains life-affirming, tailored content.

The service offers a rich mix of programming to meet different needs at different times, from stimulating activity-based content, like art sessions, quizzes, sing-alongs and chair yoga through to reminiscence/historical programmes, calming content and feel-good entertainment. The service is available at any time and can be accessed on a TV, laptop, tablet or smartphone.

We work with trusted, high quality partners to create and curate content for the service using film making techniques proven to be beneficial to people living with dementia. Partners include Alzheimer’s Society, BBC Archive, British Pathé, BFI, The Royal Parks, and The National Trust.

The service is available on a subsidised subscription basis for use in professional care settings at a rate of £299.99 per year, allowing access on up to 30 devices. We also offer heavily discounted subscriptions for families at home, costing £3.89 per month; in order to provide an inclusive service free subscriptions are also available if cost remains a barrier.

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Case Study My Life TV – Hengoed Court Care Home

Hengoed Court is a large dementia-specialist nursing home near Swansea which has around 100 residents. They have been using My Life TV since Autumn 2023.

They find the Mood Channels on My Life TV particularly helpful to use in the living room when staff are coming and going. These are collections of videos playing back-to-back, which evoke particular feelings among viewers and so help create a desired atmosphere for groups in a communal space.

Leslie Abbott, Head of Dementia, said: “The My Life TV channel has provided a range of very useful content for our residents with advanced dementia. The Mood Programmes especially help with setting the atmosphere throughout the day. The ‘Good Morning!’ section, as residents are getting up, the ‘Whet Your Appetite’ section to stimulate eating well at lunchtime, ‘Bring Me Sunshine’ in the afternoon to help our residents relax and have fun, and ‘Sleepyhead’ for the Northern Lights set to relaxing music, which we have found particularly helpful for helping calm residents who might be feeling agitated with sundowning”

Leslie has told us that they’ve seen clear positive outcomes since using My Life TV – since playing the Whet Your Appetite collection before lunch, they have seen a marked increase in food intake at lunch time. Since playing Bring Me Sunshine in the afternoon, they’ve noticed residents feeling calmer and have recorded fewer falls.

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Life Story Films

Since 2014, our biographical film making service has created over 300 personalised, life story films for individuals living with dementia. These films are used as lasting reminiscence aids for them as well as personal introductions for care staff.

For each film, a trained film maker works closely with each individual and their families to capture their life story in a 20–30 minute film, using their personal photos, filmed interviews and favourite music. This provides a lasting form of reminiscence therapy available over the coming months and years as that individual’s condition and situation changes. We also offer a shorter 5-minute Care Introduction film, which gives care staff a quick way to get to know the individual outside of their dementia diagnosis, thus assisting the delivery of tailored person-centred care.

The impact of these films has been clinically evidenced in the ReBinD study by SW London and St George’s Mental Health NHS Trust. This independent clinical study found that the films improve the mental health and wellbeing of people living with dementia, improve their quality of life and enhance the relationships between care staff and residents in care homes.

While these stories are highly-person centred and deliver a deep impact, the charity faced a challenge in scaling this approach; the film production is time intensive and involves skilled film making, leading to a high cost per beneficiary. In FY24 we created 3 life story films, but have since put this service on pause while we concentrate on scaling My Life TV.

In 10 years we have created 330 films for people living with dementia, with 90% reporting improved mental health and wellbeing as a result.

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Case Study Life Story Film – Ansuya’s Story

Ansuya was born in Kenya where she lived on her father’s dairy farm with her large extended family. She was an excellent student and eventually moved to London to study radiography at University.

It was here that Ansuya met her husband and they began a very happy life together. They lived across both Kenya and the UK, and Ansuya loved to encourage her 3 children in activities and friendships. As they grew up, she took up golf and was elected Lady Captain of the local Club, where her greatest legacy was in encouraging an open, inclusive place for everyone to enjoy.

Ansuya has 6 grandchildren, all with fond memories of great adventures with her. She is described as ‘the rock on which the family has been built’, with a great sense of humour, warmth of personality and kind and loving nature.

My Life Films made two films for Ansuya; one extended film for her and her loved ones to enjoy over and over; and one short film as a personal introduction to her care staff.

Her daughter said… “The film captures Mum especially and Dad, the closeness, the laughs, the quest for a brighter future, and a young couple with a beautiful love story for each other, their children and their entire huge families. Although that feeling is intangible, the film captures it beautifully.”

Mum couldn’t take her eyes of the screen when we showed her, and surprisingly, she accurately remembered lots of people and kept saying “that’s me!” and “look at Dad smiling!” Mum’s focus and absorption with the film was just brilliant to see. She didn’t want anyone to pause or interrupt the film!! She was also singing along to the songs!!

I just wish this idea could be used to tell the stories of all the lovely people we meet, living with Alzheimer’s. It’s like a huge sprinkling of magic and stardust and joy. So needed in the lives of people living with Alzheimer’s and their families.

She has loved and will love watching this, again and again. Like an external hard drive of memory, when hers is failing her…

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Working in Partnership

Strong partnerships are central to all that we do; making sure we integrate external expertise, life experience, creative ideas, networks and resources into our work, in order to create the greatest impact. We collaborate with a wide range of organisations and individuals who enhance the full spectrum of our work;

Partnering with Care Providers

We also consider those who use our services to be our partners, supporting us to deliver and develop the most impactful services possible, as we seek to support them in providing excellent personcentred care.

Some of the organisations with whom we have worked in the past year are shown below. We are hugely grateful for their collaboration and support.

Thank you to our partners, including

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Our Activities & Progress

Our Objectives for the Year

This year was a time of user-led learning, service development and continued focus on My Life TV. We also created a small number of life story films at the beginning of the year.

Our aims and objectives for the year were to:

  1. Work with the care sector to develop further content and resources specifically designed to support their delivery of dementia care.

  2. Ensure the platform and content are inclusive of diverse life experiences, ethnicities, sexualities, identities and other communities.

We implemented in earnest our strategy of focusing My Life TV on the needs of people living with dementia in professional care settings, in order to benefit as many as possible. The service has remained available to families and individuals living at home, although this has not been as actively advertised.

In order to do this, our team has grown to 4 staff roles on top of our network of freelance film makers, fundraisers and volunteers, thanks to seed funding from EQ Foundation. This enabled us to bring in greater expertise in marketing and business development, to work alongside our content lead and film makers. We were also able to invest in some right sized CRM tools and other infrastructure to enable our work.

  1. Continue to grow the reach of My Life TV so we can positively impact as many people affected by dementia as possible.

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User-Led Learning & Service Design

We know our services will have the greatest impact if they are based on a true understanding of people’s needs, and co-designed in partnership with them. Across FY2324, we have increased our emphasis on working closely with our users; taking a more intentional user-led approach to developing services which can best meet their needs.

We have built this up in a number of ways; piloting in-depth co-creation methods with individual care homes on new strands of content, by engaging with user panels run by partner charities (Alzheimer’s Society Early Onset Dementia Panel, NAPA Activity Providers Group), through feedback surveys and ongoing user conversations. We also began using our data more effectively with follow up conversations with users so we could explore further the context behind when its use; what needs it was best meeting, and any areas they would like it to develop in.

This approach has resulted in significant user-led developments to our service including:

All this learning activity has been instrumental in shaping My Life TV’s development in the past year, across its content, its platform and the subscriber support available. We have also made significant progress in developing effective co-design methods, which will be continue to be an area of further focus in the coming year.

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Case Study

Co-Creating our Service with Advinia Care Group

Woodstock Care Home, in a rural Norfolk village, is a small care setting with around 30 residents which is part of the larger care group, Advinia. The Wellbeing Lead, Naomi Daglish, uses My Life TV regularly to provide and enhance activities which she runs for the residents.

Naomi has seen resident engagement increase since using the service and has provided regular informal feedback for some time. Across 2023, this developed into a more structured co-creation process with Naomi and her residents, aiming to make the service more tailored to their needs.

10 new quizzes were released fortnightly and have become some of our most popular content, with around 500 views for the first few quizzes released in their first few weeks. This collaborative effort has enriched the My Life TV content library and provided a meaningful and engaging experience for Woodstock Care Home residents.

As Naomi remarked, “We’re thrilled to see the culmination of our efforts in these quizzes. It’s heart-warming for our residents to witness their hard work and creativity acknowledged in such a public manner.”

Woodstock Care Home and My Life TV will continue to work together to cultivate an engaging way to value and celebrates the contributions of all participants.

Via monthly brainstorming sessions, Naomi brought ideas directly from her residents, who were particularly enthusiastic about developing new quiz ideas—a format they already loved on My Life TV. The quizzes followed a question-picture-answer format, but we wanted to better understand new ways of making them more inclusive for those living with dementia.

Through iterative input and discussion, a series of new quizzes was developed. The residents were instrumental in selecting the quiz topics, question difficulty, wording and format, addressing issues around accessibility and pacing. After editing a rough cut, the videos were tested with residents, gathering further feedback on their tone, design and music.

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Service Development, Inclusivity & Accessibility

Our content strategy has focused on meeting 4 key user needs – easing anxiety or distress with restful content; helping people engage through structured activities, reminiscence and thematic content; bringing smiles and laughter through joyful entertainment; all enabling conversation and deep connection for people.

Recognising the essential need for personalised dementia care we continue to prioritise the range of content available and this year we’ve added 90 new videos to the platform, growing the hours of content by 54%. Subscribers can now choose from 455 titles – over 200 hours of content.

New content includes some well-loved titles from the BBC Archive including The Generation Game, Delia Smith and One Man and His Dog. We’ve also worked with smaller production outfits to bring more specialist content including some titles from the Living Walks series and GSMR content from the V&A. Our own produced content has included the lovely Our Animal World shorts, further episodes of Reminiscence with Jan, made with Daily Sparkle, as well as the quiz series co-created with Woodstock.

Restful nature, babies and animal programmes continue to be the most used, as well as sing-alongs & quizzes, but we are also mindful that 92% of our titles are viewed each month, underlining the value of range and diversity.

However, we recognise the need to develop the diversity of our on-screen representation in a way that is meaningful and not tokenistic. In the coming year we aim to work with community organisations representing minoritised communities to continue to do this. We are already working with The LGBTQ+ Dementia Advisory Group and are also seeking partnerships with minoritised ethnic minority community groups.

We have also made significant improvements to the platform useability – so people could find what they want, or get ideas and inspiration quickly and easily. A significant part of this has been building new Mood and Genre pages, enabling care staff to play rolling content to e.g. set the atmosphere in a living area at a certain time of day.

Finally, we learnt how essential onboarding is for new subscribers in order to enable care staff to really understand how to get the most out of My Life TV in supporting their work. We created a 5 min onboarding video and now offer onboarding calls to all new subscribers.

These developments have been significant in deepening engagement with the service. In total, My Life TV was viewed over 25,000 times this year, with monthly viewing quadrupling year on year.

It is also essential for the service to reflect the rich diversity of our society, cultures and communities and this year we have implemented diversity and inclusion criteria for all new titles, including subtitling and greater on-screen inclusion of minoritised ethnic communities. We curated a festivities section on the home page, to highlight a range of cultural celebrations.

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Growing awareness & reach

Alongside our service development, we have built up our activities to grow our reach among care settings in the UK so that we can support the work of paid care staff in improving wellbeing for people living with dementia in their care.

We have hired two new team members; a Head of Marketing and Business Development Manager, and have stepped up activities in this area. We are engaging more actively with the care and dementia community, attending and exhibiting at conferences and exhibitions including The Care Shows in London & Birmingham, Dementia Congress, The Dementia Marketplace and the Care Managers Show.

We have refined our communications, with new leaflets and other assets better articulating the value of our service and have shared these with a wide spectrum of care providers, including hospital referral units, day centres, residential care homes and community cafes.

Throughout the year we have learnt a great deal about the challenges facing care providers and have adapted our offer accordingly; we offer free trials and improved onboarding support to help care providers easily learn how to make the most of the service, and we have been able to maintain our pricing at its significantly reduced level over this year. Going forward, we are interested in exploring distribution partnerships with technology or other service providers to the sector, to enable access to be as easy as possible for all settings.

The reach and engagement of My Life TV has deepened over this year and we now have subscribers from a range of different types of setting from across mainland Britain – independent care homes as well as those from large groups, both privately and local authority funded, in inner city and more rural settings.

The reach and engagement of My Life TV has deepened over this year and we now have subscribers from a range of different types of setting from across mainland Britain.

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Board and Management

We had some change in the Board during this period, with three trustees stepping down, and four new trustees recruited. Piers Kotting, Elizabeth Allen and Hannah Yongo stepped down; the Board thanks these trustees for their dedicated service to the charity throughout their time in office. Across the year we recruited four new trustees to add care sector management, clinical research and marketing expertise.

The Board thanks our amazing volunteers for their important contribution to My Life Films and helping the charity improve the lives of those we work with and for. Particular thanks to Petra Robson who has stepped down after many committed years supporting us with her significant finance expertise, diligent attention to detail and eternal patience. We are so very grateful for all she has given to the charity through our formative years and beyond

Use of Funds

Rachel Addley was Executive Director of the charity throughout this year.

Volunteers

My Life Films has regular volunteers supporting some of the key operational areas, including finances, fundraising and development. During this year, we gained additional volunteer expertise in platform curation and content accessibility.

My Life Films generates income through grantfunded projects, community fundraising and trading activity.

Funds have been used prudently through careful financial planning, controlled spending and regular forecasting. Management accounts are presented to the Finance Committee and the Board on a quarterly basis.

Volunteers work closely with the team to deliver their duties and areas of expertise. Volunteers receive training and supervision and contribute to My Life Films’ operation and delivery, from financial management through to innovative new services.

The Board thanks our amazing volunteers for their important contribution to My Life Films and helping the charity improve the lives of those we work with and for.

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Our Impact

My Life Films is a multi-stakeholder organisation, working in partnership with individuals and organisations in order to build a world where people living with dementia are not defined by their condition but live as full a life as possible, and those that care for them receive the support they need.

As such, our work aims to deliver the following outcomes for all those we support:

1. For people living with dementia:

2. For professional care staff:

3. For family members and loved ones:

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We assess the impact of My Life TV in a number of different ways; through ongoing analysis of useage data to indicate how effectively it is meeting the needs of its users; through the results of our annual impact survey among our users; and through ongoing conversations and points of feedback. The case studies and testimonials shown within this report show how My Life TV has helped carers in a number of different ways.

The most recent round of our Impact Assessment Survey in February 2024 received responses from 10 care settings, representing 320 people living with dementia.

We aim to build on our understanding of our impact in the coming year, including understanding the added benefit of increased co-creation with our users.

Impact Assessment Survey Highlights

OS 9/10

reported it improved the social interaactions and relationships of PLD

10/10

reported it improved the mood and mental wellbeing of PLD

ULL 10/10

reported it gave PLD a shared and meaningful activity to do with others

10/10

reported it reduced symptoms of dementia in PLD O O an 10/10

reported it improved the work of care staff

We aim to build on our understanding of our impact in the coming year, including understanding the added benefit of increased co-creation with our users.

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Case Study My Life TV – Kimbrose Club Day Centre

The Kimbrose Club is a dementia day service in Gloucester which supports people living with memory loss or dementia, providing a safe and caring environment, where their needs for living with these long-term conditions are understood.

Kerry-Ann Lees the Service Manager said…

“We are always looking for new ideas for activities and subscribed to My Life TV in October 2022. We often start our day with music and find watching the wildlife videos are a nice gentle start to the day and an ideal way to get club members talking.

A club member who has very little verbal communication, became extremely animated telling us he was there. He was indeed at the game and had seen England lift the trophy. As a keen football fan this was a real highlight in his life and we were delighted to be able to share this memory with him. This wouldn’t have happened without My Life TV inspiring this and the many other conversations that followed.

The Kimbrose Club has used My Life TV in conjunction with other activities too. During Wimbledon week we had a tennis theme inspired day where we watched the reminiscences match, played balloon tennis and ate strawberries and cream. We have also played the Barbara Woodhouse archive shows before visits by our Pet Therapy dog Alfie, encouraging our members to talk about their pet dogs and their little traits.”

We have found My Life TV has been has been great for reminiscing too. We had a group of men who were all RAF and ex-military, who having watched some of the military films together then discussed their personal experiences. On another occasion we watched ‘It happened in 1966’, a programme about England’s victory in the World Cup.

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Case Study My Life TV – A Safe Space at Home

Pam is a retired nurse who lives with her daughter Jane in the Cotswolds. Pam was diagnosed with Alzheimer’s Disease 9 years ago; at first symptoms were manageable, but her condition worsened significantly after an infection, and Jane now provides full time care.

Like many people, their evenings often involved watching TV together. But distressing news, unpredictable adverts, and confusing drama storylines were starting to cause her mum much more distress than enjoyment.

“She loves the news, but it was just upsetting her so much… and even Mary Poppins at Christmas, mum was getting really anxious so we turned it off. The other thing is the adverts. We will be watching a programme that is safe for mum, and then there comes up a trailer which is violent and she thinks that is the programme and gets distressed so we have to turn it off.”

Jane started using My Life TV about a year ago and now it is a central part of most evenings for her and her Mum.

“It really has changed how I can manage looking after my Mum. I’ll say ‘shall we see what’s on television’ and I put on My Life TV. ‘Oh look there’s a really nice dog programme’ and we take it from there. I like to start with something educational, because once the singing starts she is totally engrossed – she won’t eat her supper!

We like to talk about the nature programmes and pet programmes – it gets her commenting and giving her opinion. Dogs have been important throughout her life, and so we watch Puppy Life on My Life TV nearly every day. It is a properly intelligent programme, not dumbed down, and so she will comment on it – “oh I wouldn’t do it like that…” I think it is a new programme to her every time.

If I’m expecting a phone call or something, I put on the baby programmes – she just loves them. It’s a sure fire winner if I need her to be engrossed for a while to get things done. In any emergency I know I can sit her down in front of that and I know she will be perfectly calm and happy, and that is worth a lot.

My Life TV has been a life saver for us, an absolute lifesaver. It gives us something to do that is safe. There was always a risk with normal tv that something bad was going to come in, but I know what I am doing here and I have got my go-to safe ones on My Life TV.”

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Financial Review

Overview of financial situation over the year.

Total income for the year ended 29 February 2024 was £255,946 (2023: £255,973) and total funds at 29 February 2024 were £149,511 (2023: £169,993) . Overall, our financial performance during the year delivered a net expenditure of £20,482 (2023: a net income of £9,205), having spent unused restricted funds brought forward from 2023 plus restricted funds received from trusts and charities who also contributed in the previous year.

Restricted income was £115,000 (2023: £122,659) and restricted expenditure was £204,485 (2023: £75,683), generating net restricted expenditure of £89,485 (2023: net restricted income of £46,976). Unrestricted income was £140,946 (2023: £133,314) and unrestricted expenditure was £71,943 (2023: £171,085), generating net unrestricted income of £69,003 (2023: net unrestricted expenditure of £37,771). At the end of the year, the charity’s funds consisted of £2,500 (2023: £91,985) of restricted funds and £147,011 (2023: £78,008) of unrestricted funds.

The charitable expenditures increased to £255,241 (2023: £227,414).

Income from trading activities decreased to £3,360 (2023: £5,660) as we did not hold any fundraising events in order to focus on content creation and reaching more beneficiaries. The cost of raising funds increased by a small amount to £21,187 (2023: £19,354).

Going Concern

The Trustees believe My Life Films is a going concern and are confident that through a strong grant pipeline, donations, fundraising and subscription income, that the charity will continue to be secure. Thanks to grant funding already secured for the next financial year, our unsecured income requirements are lower and we can focus on achieving this remaining income needed to achieve budget.

The charity’s model enables it to scale up and down in activity as income allows and should there be material changes to projected income, the charity can reduce costs to manage its finances.

Reserves Policy

The aim of the Reserves Policy is to ensure that the charity’s ongoing and future activities are reasonably protected from unexpected fluctuations in its income and expectations. The board reviewed the Reserves Policy and agreed that a minimum level of two-month general funds plus staff notice periods of £64,000 is appropriate given the risks faced by the charity and the sustainability of its different income streams. The charity’s free reserves as at year end were £147,011.

The reserves level required is monitored quarterly by the Finance Committee who will make any required adjustments if and when the need arises. The Reserves Policy is reviewed by the Board on a yearly basis and whenever there are significant changes in My Life Films operations.

My Life TV operation is conducted by the trading arm MLF Productions Ltd. The results of the trading arm are included in the accounting notes.

The trustees consider the financial position at the year-end as positive and stable.

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Plans for the Coming Year

The past year has been a period of strengthening, growth and learning, within a challenging funding environment. We are delighted to have been able to expand our service in this time, in particular through working closely with our users and partners as we seek to co-create the service to best meet their needs. We are also grateful for the learnings we have been able to make in the past year, and aim to build on these learnings to continue to improve our work going forward.

Our objectives for FY2425 are:

We are delighted to have worked closely with users and partners as we seek to co-create the service to best meet their needs.

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Structure and Governance

The organisation is a charitable company limited by guarantee, incorporated on 17 February 2014 (company number 08898416) and registered as a charity in England and Wales on 27 May 2014 (registered charity number 1157198).

The charity is registered under the name My Life Films Limited and it operates as My Life Films.

The charity has no share capital. Members of the charity guarantee to contribute an amount not exceeding £1 to the assets of the charity in the event of winding up. The total number of such guarantees at 29 February 2024 was 9 (2023: 8). The trustees are members of the charity but this entitles them only to voting rights. The trustees have no beneficial interest in the charity.

The charity’s governing instrument is the company’s Memorandum & Articles of Association dated 18 January 2014. These set out the objects and powers of the charity and how it is governed. A board of trustees has been appointed in accordance with them. The board has a minimum of 3 and a maximum of 10 trustees. The board is responsible for the overall governance of the charity and determines its strategy.

One third of the trustees (or the nearest number to one third) must retire at each AGM by rotation and are eligible for re-appointment. The appointment of new trustees is overseen by the Board following an analysis of the skills and expertise each new trustee brings.

Three trustees stepped down during FY24 and four were appointed. From 29 February 2024 to the date of this report, one further trustee stepped down.

During this reporting period My Life Films held three board meetings. The trustees give their time voluntarily and receive no benefits from the charity. Any expenses reclaimed from the charity are set out as described in note 11 to the accounts.

Operations

My Life Films is run by the team of staff, freelance filmmakers and volunteers. This ranges from income generation roles (grants, voluntary income, trading income) and finances to project management, impact reporting, innovation and partnership building. Along with amazing volunteer support we have many supporters raising funds for us through community fundraising.

During this reporting period the day-to-day running of My Life Films was delegated to Rachel Addley, who has held the position of Executive Director since November 2022. This role is accountable to the Board of Trustees and attended Board meetings.

Related Parties

My Life Films has a trading subsidiary MLF Productions Ltd, originally set up if trading income exceeds the legal limits. The trading arm is active in supporting My Life TV and the occasional commercial film production.

Remuneration Policy for Key Management Personnel

The Finance Committee has responsibility for nominations and remuneration and actively monitor staff salaries. The key management personnel include the Executive Director.

Risk Management

The board manages financial, operational and other risks through regular review at board meetings, as well as Finance Committee meetings. The charity’s risk register details the major risks and mitigating actions that can be applied to them and is regularly reviewed by the board. Procedures are in place to ensure compliance with safety of staff, volunteers and clients and these procedures are reviewed periodically.

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Reference &

Administrative Information

Company Secretary

Jörg Roth

Key Management Personnel

Executive Director:

Rachel Addley appointed 28 November 2022

Reference &
Administrative
Information
Registered Charity number 1157198
Company Number 08898416

Registered Office and Operational Address Unit 2, Dickson House, 3 Grove Road, Richmond, Surrey, TW10 6SP

Trustees

The trustees of the charity, who served during the period from 1 March 2023, and up to the date of this report were as follows:

Jörg Roth appointed 17 February 2014
resigned 14 August 2024
Carolin-Marie Roth appointed 17 February 2014
Alexander Kann appointed 3 May 2016
Piers Koting appointed 31 May 2016
resigned 27 June 2023
Elizabeth Allen appointed 15 February 2017
resigned 27 June 2023
Lisa Silver appointed 21 November 2018
Maana Ruia appointed 1 December 2021
Hannah Yongo appointed 1 December 2021
resigned 29 August 2023
Shona Clegg appointed 27 June 2023
Emma Hewat appointed 27 June 2023
Georgina Lestini appointed 12 December 2023
Sylvia Woon appointed 12 December 2023

There were no trustees who held title to property belonging to the charity during the reporting period or at the date of approval.

Bankers

Barclays Bank plc, 8 George Street, North Sheen, Richmond upon Thames, Surrey, TW9 1JY

Virgin Money, 7 Gold Street, Northampton, NN1 1EN

Independent Examiner

Patrick Morrello ACA, Third Sector Accountancy, Holyoake House, Hanover Street, Manchester M60 0AS

Trustees Report

The trustees present their report and the unaudited financial statements for the year ended 29 February 2024. Included within the trustees’ report is the directors’ report as required by company law.

Reference and administrative information set out on this page forms part of this report. The financial statements comply with current statutory requirements, the memorandum and articles of association and the Statement of Recommended Practice – Accounting and Reporting by Charities: SORP applicable to charities preparing their accounts in accordance with FRS 102.

“My Life Films Limited” refers to both the charity and its subsidiary company, “MLF Productions Ltd”, which carries out some of the charitable work of the charity. The narrative in the report refers to the work of both entities.

Acknowledgements

Many thanks to the following care settings, for providing us with case studies and imagery, featured in this report: Woodstock Care Home; Hengoed Court; The Kimbrose Club; St Ives Lodge; George Mason Lodge; Ware Road Day Centre.

Image credits

Cover: istockphoto.com/Rawpixel; 03: istockphoto.com/SolStock; 07: istockphoto. com/ monkeybusinessimages; 10: istockphoto. com/ kate_sept2004; 15: istockphoto.com/ bmanzurova; 17: istockphoto.com/PIKSEL; 21: istockphoto.com/romrodinka

Design

Karoshi

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Statement of

Responsibilities of the Trustees

The trustees (who are also directors of My Life Films Limited for the purposes of company law) are responsible for preparing the Trustees’ Annual Report and the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).

Company law requires the trustees to prepare financial statements for each financial year, which give a true and fair view of the state of affairs of the charitable company and of the incoming resources and application of resources, including the income and expenditure, of the charitable company for that period.

In preparing these financial statements, the trustees are required to:

The trustees are responsible for keeping adequate accounting records that disclose with reasonable accuracy at any time the financial position of the charitable group and to enable them to ensure that the financial statements comply with the Companies Act 2006.

They are also responsible for safe-guarding the assets of the charitable company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

In so far as the trustees are aware:

The trustees are responsible for the maintenance and integrity of the corporate and financial information included on the charitable company’s website.

Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Small company exemptions

This report has been prepared in accordance with the provisions applicable to companies entitled to the small companies’ exemption. The trustees annual report has been approved by the trustees on 14 August 2024 and signed on their behalf by

SRS

Alexander Kann Chairman of My Life Films

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Independent Examiner’s Report

Independent examiner’s report to the trustees of My Life Films Limited for the year ended 29 February 2024

I report on the accounts of the charity for the year ended 29 February 2024 set out on pages 26 to 37.

Respective responsibilities of trustees and examiner

The charity's trustees are responsible for the preparation of the accounts. The charity’s trustees consider that an audit is not required for this year under section 144 of the Charities Act 2011 (“the Charities Act”) and that an independent examination is needed. The charity’s gross income exceeded £250,000 and I am qualified to undertake the examination by being a qualified member of ICAEW.

It is my responsibility to:

Independent examiner’s statement

In connection with my examination, no matter has come to my attention:

  1. which gives me reasonable cause to believe that, in any material respect, the requirements:

  2. to keep accounting records in accordance with section 130 of the Charities Act; and

  3. to prepare accounts which accord with the accounting records and comply with the accounting requirements of the Charities Act

have not been met, or

  1. to which, in my opinion, attention should be drawn in order to enable a proper understanding of the accounts to be reached.

Patrick Morrello ACA

Third Sector Accountancy Limited Holyoake House Hanover Street Manchester M60 0AS

Date: 03 / 10 / 2024

Basis of independent examiner’s statement

My examination was carried out in accordance with general directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the accounts presented with those records. It also includes consideration of any unusual items or disclosures in the accounts, and seeking explanations from the trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit, and consequently no opinion is given as to whether the accounts present a ‘true and fair’ view and the report is limited to those matters set out in the statement below.

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Statement of Financial Activities (including Income and Expenditure account) for the year ended 29 February 2024

Note
Income from:
Donations and grants
3
Charitable activities
4
Other trading activities
5
Investments
6
Total income
Expenditure on:
Raising funds
7
Charitable activities
8
Total expenditure
Net income/(expenditure)
for the year
9
Net movement in funds
for the year
Reconciliation of funds
Total funds brought forward
Total funds carried forward		 Unrestricted
funds
£
Restricted
funds
£
Total funds
2024
£
Unrestricted
funds
£
Restricted
funds
£
Total funds
2023
£
135,576
115,000
250,576
127,467
117,659
245,126
–
–
–
–
5,000
5,000
3,360
–
3,360
5,660
–
5,660
2,010
–
2,010
187
–
187
140,946
115,000
255,946
133,314
122,659
255,973
21,187
–
21,187
19,354
–
19,354
50,756
204,485
255,241
151,731
75,683
227,414
71,943
204,485
276,428
171,085
75,683
246,768
69,003
(89,485)
(20,482)
(37,771)
46,976
9,205
69,003
(89,485)
(20,482)
(37,771)
46,976
9,205
78,008
91,985
169,993
115,779
45,009
160,788
147,011
2,500
149,511
78,008
91,985
169,993

The statement of financial activities includes all gains and losses recognised in the year. All income and expenditure derive from continuing activities.

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Balance Sheet as at 29 February 2024 Company Number 08898416

Note 2024
£		 2024
£		 2023
£		 2023
£
Fixed assets
Tangible assets 14 – 666
Intangible assets 15 – 975
Investments 16 1 1
Total fixed assets 1 1,642
Current assets
Debtors 17 4,971 3,188
Cash at bank and in hand 155,273 167,904
Total current assets 160,244 171,092
Liabilities
Creditors: amounts falling due in less than one year 18 (10,734) (2,741)
Net current assets 149,510 168,351
Total assets less current liabilities 149,511 169,993
Net assets 149,511 169,993
The funds of the charity
Restricted income funds 20 2,500 91,985
Unrestricted income funds 21 147,011 78,008
Total charity funds 149,511 169,993

For the year in question, the company was entitled to exemption from an audit under section 477 of the Companies Act 2006 relating to small companies.

Directors’ responsibilities:

These accounts are prepared in accordance with the special provisions of part 15 of the Companies Act 2006 relating to small companies and constitute the annual accounts required by the Companies Act 2006 and are for circulation to members of the company.

The notes on pages 28 to 37 form part of these accounts.

Approved by the trustees on and signed on their behalf by:

18.09.24 ~~Bw |~~ Shona Clegg (Trustee) Date Signed

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Notes to the accounts for the year ended 29 February 2024

1. Accounting policies

The principal accounting policies adopted, judgments and key sources of estimation uncertainty in the preparation of the financial statements are as follows:

a. Basis of preparation

The financial statements have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) issued in October 2019 – (Charities SORP (FRS 102), the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) and the Companies Act 2006.

My Life Films Limited meets the definition of a public benefit entity under FRS102. Assets and liabilities are initially recognised at historical cost or transaction value unless otherwise stated in the relevant accounting policy note.

The financial statements are presented in sterling which is the functional currency of the charity and rounded to the nearest £ sterling.

b. Preparation of the accounts on a going concern basis

The trustees consider that there are no material uncertainties about the charitable company’s ability to continue as a going concern.

c. Income

Income is recognised when the charity has entitlement to the funds, any performance conditions attached to the item(s) of income have been met, it is probable that the income will be received and the amount can be measured reliably.

Income from government and other grants, whether ‘capital’ grants or ‘revenue’ grants, is recognised when the charity has entitlement to the funds, any performance conditions attached to the grants have been met, it is probable that the income will be received and the amount can be measured reliably and is not deferred.

Income received in advance of a provision of a specified service is deferred until the criteria for income recognition are met.

e. Fund accounting

Unrestricted funds are available to spend on activities that further any of the purposes of charity.

Designated funds are unrestricted funds of the charity which the trustees have decided at their discretion to set aside to use for a specific purpose.

Restricted funds are donations which the donor has specified are to be solely used for particular areas of the charity’s work or for specific projects being undertaken by the charity.

f. Expenditure and irrecoverable VAT

Expenditure is recognised once there is a legal or constructive obligation to make a payment to a third party, it is probable that settlement will be required and the amount of the obligation can be measured reliably. Expenditure is classified under the following activity headings:

Irrecoverable VAT is charged as a cost against the activity for which the expenditure was incurred.

g. Tangible fixed assets

Individual fixed assets costing £800 or more are capitalised at cost and are depreciated over their estimated useful economic lives on a straight line basis as follows:

Furniture and equipment 25%

h. Intangible fixed assets

The charity’s intangible assets are recognised at cost and amortised over their estimated useful economic life on a straight line basis as follows:

Website 25%

d. Interest receivable

Interest on funds held on deposit is included when receivable and the amount can be measured reliably by the charity; this is normally upon notification of the interest paid or payable by the Bank.

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Notes to the accounts for the year ended 29 February 2024 (continued)

i. Debtors

Trade and other debtors are recognised at the settlement amount due after any trade discount offered. Prepayments are valued at the amount prepaid net of any trade discounts due.

j. Cash at bank and in hand

Cash at bank and cash in hand includes cash and short term highly liquid investments with a short maturity of three months or less from the date of acquisition or opening of the deposit or similar account.

k. Creditors and provisions

Creditors and provisions are recognised where the charity has a present obligation resulting from a past event that will probably result in the transfer of funds to a third party and the amount due to settle the obligation can be measured or estimated reliably. Creditors and provisions are normally recognised at their settlement amount after allowing for any trade discounts due.

l. Financial instruments

The charity only has financial assets and financial liabilities of a kind that qualify as basic financial instruments. Basic financial instruments are initially recognised at transaction value and subsequently measured at their settlement value with the exception of bank loans which are subsequently measured at amortised cost using the effective interest method.

m. Foreign currency transactions

Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.

n. Pensions

Employees of the charity are entitled to join a defined contribution scheme. The charity’s contribution is restricted to the contributions disclosed in note 10. There were no outstanding contributions at year end.

2. Legal status of the charity

The charity is a private company limited by guarantee registered in England and Wales and has no share capital. In the event of the charity being wound up, the liability in respect of the guarantee is limited to £1 per member of the charity. The registered office address is disclosed on page 24.

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Notes to the accounts for the year ended 29 February 2024 (continued)

3. Income from donations and grants

Grants
Anne Rylands Small Donations
Caretech Foundation
City Bridge Trust
EQ Foundation
Esmee Fairbairn Foundation
Garfeld Weston Foundation
McLay Dementia Trust
Richmond Parish Lands Charity
The Funding Network
The Margaret Fisher Charitable Trust
The Peter Sowerby Foundation
The Rayne Foundation
Anonymous
Other
Donations from trusts
The Cazenove Charitable Trust
The Magic Bean Company
Donations from individuals
Total
4. Income from charitable activities
The Childwick Trust
Total
5. Income from other trading activities
Fundraising events
Rent received
Total
6. Investment income
Income from bank deposits
Total		 Unrestricted
£
Restricted
£
Total 2024
£
Unrestricted
£
Restricted
£
Total 2023
£
–
–
–
2,500
–
2,500
–
2,500
2,500
–
–
–
–
–
–
–
6,000
6,000
–
44,000
44,000
–
44,000
44,000
60,000
–
60,000
72,000
–
72,000
20,000
–
20,000
–
–
–
–
9,000
9,000
–
–
–
22,400
4,500
26,940
22,000
6,000
28,000
–
–
–
–
174
174
–
50,000
50,000
–
35,000
35,000
–
–
–
–
25,000
25,000
20,000
–
20,000
20,000
–
20,000
–
5,000
5,000
–
–
–
5,000
–
5,000
–
–
–
–
–
–
–
1,000
1,000
–
–
–
5,667
–
5,667
8,136
–
8,136
5,300
485
5,785
135,576
115,000
250,576
127,467
117,659
245,126
Unrestricted
£
Restricted
£
Total 2024
£
Unrestricted
£
Restricted
£
Total 2023
£
–
–
–
–
5,000
5,000
–
–
–
–
5,000
5,000
Unrestricted
£
Restricted
£
Total 2024
£
Unrestricted
£
Restricted
£
Total 2023
£
–
–
–
2,300
–
2,300
3,360
–
3,360
3,360
–
3,360
3,360
–
3,360
5,660
–
5,660
Unrestricted
£
Restricted
£
Total 2024
£
Unrestricted
£
Restricted
£
Total 2023
£
2,010
–
2,010
187
–
187
2,010
–
2,010
187
–
187

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Notes to the accounts for the year ended 29 February 2024 (continued)

7. Fundraising expenses

Fundraiser’s fees
Fundraising expenses
Fundraising events
Card/donation processing fees
Total		 Unrestricted
£
Restricted
£
Total 2024
£
Unrestricted
£
Restricted
£
Total 2023
£
19,350
–
19,350
18,765
–
18,765
1,458
–
1,458
–
–
–
–
–
–
324
–
324
379
–
379
265
–
265
21,187
–
21,187
19,354
–
19,354

8. Analysis of expenditure on charitable activities

Staf costs
Staf recruitment and training
Film management
Film production costs
Film making
Mobile app expenses
Grants paid (see note below)
Premises costs
Accountancy, legal and other professional services
Grant writing
Subscriptions
Travel and accommodation
IT support & telephony
Insurance
General ofce expenses
Marketing
Bank charges
Depreciation
Impairment of asset
Restricted expenditure
Unrestricted expenditure		 Total 2024
£
Total 2023
£
170,110
86,080
1,957
1,919
–
12,775
65
350
2,250
9,375
52
191
37,876
66,941
13,067
13,041
17,009
7,388
–
935
1,481
3,914
61
31
3,705
2,300
925
1,039
1,241
685
1,933
4,243
108
112
3,401
3,279
–
12,816
255,241
227,414
204,485
75,683
50,756
151,731
255,241
227,414

Note re grants paid

All grant payments were made to the charity's subsidiary company MLF Productions Ltd towards the operation of My Life TV, an on demand streaming service designed to meet the needs of people living with dementia and those who care for them. The grant funded operation is wholly in support of the charity's charitable objects.

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Notes to the accounts for the year ended 29 February 2024 (continued)

9. Net income/(expenditure) for the year

This is stated afer charging/(crediting)
Depreciation
Impairment of asset
Independent examiner’s fee
10. Staf costs
Staf costs during the year were as follows:
Wages and salaries
Social security costs
Pension costs
No employee has employee benefts in excess of £60,000 (2023: Nil).
The average number of staf employed during the period was 4 (2023: 2.8).
The average full time equivalent number of staf employed during the period
was 3.9 (2023: 2.8).
The key management personnel of the charity comprise the trustees and the
Executive Director. The total employee benefts of the key management personnel of
the charity were £58,251 (2023: £42,773).		 2024
£
2023
£
3,401
3,279
–
12,816
2,568
2,220
2024
£
2023
£
149,474
90,771
15,791
4,477
4,137
3,607
169,402
98,855

11. Trustee remuneration and expenses, and related party transactions

Neither the management committee nor any persons connected with them received any remuneration or reimbursed expenses during the year (2023: Nil) with the exception of the transaction below. Paula Roth received £820 in remuneration for providing administrative support on a freelance basis. Paula Roth is the daughter of Jörg Roth and Carolin-Marie Roth, both trustees of the charity. Neither trustee was involved in any way in the decision to employ. No members of the management committee received travel or subsistence expenses during the year (2023: Nil). There are no donations from related parties which are outside the normal course of business and no restricted donations from related parties. During the year the charity made grant payments of £37,876 (2023: £66,941) to its subsidiary, MLF Productions Ltd.

No trustee or other person related to the charity had any personal interest in any contract or transaction entered into by the charity, including guarantees, during the year (2023: Nil).

11. Government grants

11. Government grants
The government grants recognised in the accounts were as follows:
HMRC Employment Allowance
There were no unfulflled conditions and contingencies ataching to the grants.		 2024
£
2023
£
5,000
–
5,000
–

13. Corporation tax

The charity is exempt from tax on income and gains falling within Chapter 3 of Part 11 of the Corporation Tax Act 2010 or Section 256 of the Taxation of Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects. No tax charges have arisen in the charity.

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Notes to the accounts for the year ended 29 February 2024 (continued)

14. Fixed assets: tangible assets

Cost
At 1 March 2023
Additions
At 29 February 2024
Depreciation
At 1 March 2023
Charge for the year
At 29 February 2024
Net book value
At 29 February 2024
At 28 February 2023
15. Fixed assets: intangible assets
Cost
At 1 March 2023
At 29 February 2024
Depreciation
At 1 March 2023
Charge for the year
At 29 February 2024
Net book value
At 29 February 2024
At 28 February 2023		 Ofce
furniture
£
Computer
equipment
£
Total
£
1,881
3,437
5,318
–
1,760
1, 760
1,881
5,197
7,078
1,645
3,007
4,652
236
2,190
2,426
1,881
5,197
7,078
–
–
–
236
430
666
Website
£
7,800
7,800
6,825
975
7,800
–
975

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Notes to the accounts for the year ended 29 February 2024 (continued)

16. Investments

Investment in the shares of the subsidiary company MLF Productions Ltd
The charity owns the whole of the issued ordinary share capital of MLF
Productions Ltd, a company registered in England, register no 12085071.
The subsidiary started trading in March 2021 and is used to produce flms
on a commercial basis and to operate My Life TV, the dementia-friendly
streaming service. My Life TV is within the remit of the charity's objects.
Proft and loss account
Income
Donation from parent
Expenditure
Net proft/(loss)
Balance sheet aggregates
Current assets
Creditors due in less than one year
Total assets less current liabilities
Net liabilities
Assets
Liabilities
Shareholder funds
17. Debtors
Other debtors
Prepayments and accrued income
Amount owed to parent undertaking
18. Creditors: amounts falling due within one year
Other creditors and accruals
Deferred income
Taxation & social security costs
19. Deferred income
Grant received
Deferred grant carried forward		 2024
£
2023
£
1
1
2024
£
2023
£
9,531
8,827
37,876
66,941
(47,407)
(75,768)
–
–
2024
£
2023
£
8,975
3,125
(8,974)
(3,124)
1
1
1
1
8,975
3,125
(8,974)
(3,124)
1
1
2024
£
2023
£
225
–
1,689
2,009
3,057
1,179
4,971
3,188
2024
£
2023
£
2,724
2,741
3,500
–
4,510
–
10,734
2,741
2024
£
2023
£
3,500
–
3,500
–

34

Doc ID: a55528760240ebf8710c65a5c33169bd9aa4142f

Notes to the accounts for the year ended 29 February 2024 (continued)

20. Analysis of movements in restricted funds

20. Analysis of movements in restricted funds
Purpose
Life Story Films
The Childwick Trust
Donation
My Life TV
Anonymous
McLay Dementia Trust
EQ Foundation
The Margaret Fisher Charitable Trust
The Cazenove Charitable Trust
Others
City Bridge Trust
Caretech Foundation
Richmond Parish Lands Charity
Total		 Balance at 1
March 2023
£
Income
£
Expenditure
£
Transfers
£
Balance at
29 February
2024
£
5,000
–
(5,000)
–
–
485
–
(485)
–
–
–
5,000
(5,000)
–
–
–
9,000
(9,000)
–
–
44,000
44,000
(88,000)
–
–
35,000
50,000
(85,000)
–
–
1,000
–
(1,000)
–
–
6,000
–
(6,000)
–
–
–
2,500
–
–
2,500
500
4,500
(5,000)
–
–
91,985
115,000
(204,485)
–
2,500

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Doc ID: a55528760240ebf8710c65a5c33169bd9aa4142f

Notes to the accounts for the year ended 29 February 2024 (continued)

Note 20 continued

Comparative period

Purpose
Life Story Films
City Bridge Trust
The Childwick Trust
Donation
My Life TV
The Funding Network
The Peter Sowerby Foundation
EQ Foundation
The Margaret Fisher Charitable Trust
The Cazenove Charitable Trust
Others
Richmond Parish Lands Charity
City Bridge Trust
Total
Name of restricted fund
Life Story Films
My Life TV
Others		 Balance at 1
March 2022
£
Income
£
Expenditure
£
Transfers
£
Balance at
28 February
2023
£
22,500
6,000
(22,500)
(6,000)
–
–
5,000
–
–
5,000
–
485
–
–
485
22,009
174
(22,183)
–
–
–
25,000
(25,000)
–
–
–
44,000
–
–
44,000
–
35,000
–
–
35,000
–
1,000
–
–
1,000
500
6,000
(6,000)
–
500
–
–
–
6,000
6,000
45,009
122,659
(75,683)
–
91,985
Description, nature and purposes of the fund
Grants toward flm-making costs to produce life stories flms for
people afected by dementia
Grants towards the cost of development and delivery of the My Life
TV streaming service for people afected by dementia.
Richmond Parish Lands Charity – grant towards the cost of rent for

Richmond Parish Lands Charity – grant towards the cost of rent for the charity's premises

City Bridge Trust – repurposed grant toward core costs

Caretech Foundation – to produce a pilot training film “Adapting Activities for People Living with Dementia”

36

Doc ID: a55528760240ebf8710c65a5c33169bd9aa4142f

Notes to the accounts for the year ended 29 February 2024 (continued)

21. Analysis of movement in unrestricted funds

21. Analysis of movement in unrestricted funds
General fund
Comparative period
General fund
Name of unrestricted fund
General fund		 Balance at 1
March 2023
£
Income
£
Expenditure
£
Transfers
£
As at 29
February
2024
£
78,088
140,946
(71,943)
–
147,011
78,088
140,946
(71,943)
–
147,011
Balance at 1
March 2022
£
Income
£
Expenditure
£
Transfers
£
As at 28
February
2023
£
115,779
133,314
(171,085)
–
78,008
115,779
133,314
(171,085)
–
78,008
Description, nature and purposes of the fund
The free reserves afer allowing for all designated funds

22. Analysis of net assets between funds

Fixed asset investments
Net current assets/(liabilities)
Total
Comparative period
Tangible fxed assets
Intangible fxed assets
Fixed asset investments
Net current assets/(liabilities)
Total		 General
fund
£
Designated
funds
£
Restricted
funds
£
Total
2024
£
1
–
–
1
147,010
–
2,500
149,510
147,011
–
2,500
149,511
General
fund
£
Designated
funds
£
Restricted
funds
£
Total
2023
£
666
–
–
666
975
–
–
975
1
–
–
1
76,366
–
91,985
168,351
78,008
–
91,985
169,993

37

Doc ID: a55528760240ebf8710c65a5c33169bd9aa4142f

My Life Films info@mylifefilms.org 2 Dickson House 020 8154 6220 3 Grove Road mylifefilms.org Richmond TW10 6SP @[mylifefilmsorg]

Charity registered in England and Wales 1157198 Company Registration 08898416

38

Doc ID: a55528760240ebf8710c65a5c33169bd9aa4142f