Charlty number: 1156458 JANE AUSTEN'S HOUSE 250 YEARS OF JANE AUSTEN Jane Austen's Housè Museum Trustees, annual report and Consolidated f inoncial statement5 For the year ended 31, December 2025 Compass Accountants Venture House The Tanneries East Street Titchfield Hampshire P014 4AR
IANE AUSTEN'S HOUSE MUSEUM Contents Page Legal and administrative information TrLlStees' annual report 2-10 Statement of Trustees, responsibilities li Auditor's report to the Trustees 12-14 ConsolSdated statement of financial activities 15 Consolidated Balance sheet 16 Charity Balance sheet 17 Consolidated Cakh flow statement 18 Notes to the financial statements 19-31
JANE AusfEN'S HOUSE MUSEUM Legal and admlnistrative Infomiation Charlty number 1156458 Prlnclpal address Jane Austen's Aouse Winchester Road Chawton Alton Hampshire GU34 15D TTUStÈes louisa Price Ichalrl Kpiih Harrison Ge.offrry Marsh 15ahella Mead AnnabEI Partridge Elizabeth Scott Anne Young Dlrector LI2zie Dunford Audltors & Accountants Compass Accountants limited Venture House The Tannerie5 East Street ritchlield Hampshire P014 4IAR Bankers CAF Bank Limited 25 Kings Hill Avenue West Malling Kent ME19 4JQ National Westminster Bank PIC 105 High Street Winchester Hampshire S022 gAH Page I
JANEAUSTEN'S HOUSE MUSEUM Report of the trustees for thè year ended 31, December 2025 The TFUStee5 present their report and the financial staternents for the year ended 31, December 2025. The Trustees who served during the year and up to the date ol this re.porl are set out on paee l. The Trustees have hacl duo reg&rd to the g(tldaDce issued by the Charity Commission on Public 8enefit. Structurei governance and management The Charity 15 3 Foundatton Charitable Incorporated Organisarlon ICIOI and is governed by It5 Constitution. TlTre CIO was registered with the Charity Commisslon on 31. March 2014 and took over the a£tivitles ol th2Jane Austen Memorial Trust on I, July 2014. This transfer was authorised by a section 105 Order issued by the Charsty Commission for Efig13nd and Wale5. The Charity is not affiliated to any other Charity. Subsidla The Charity's wholly owiied subsidiary. JAHM Trading Company Limited. has a paid up Share capital of EIOO, &nd 15 incorporated In the UK. The princlpal activity of the company is the Sale ol retail merchafjdise. Taxable profits are donated In accordance with a deed of covenant to the parent cornpanv. Trustee Induction and Traini Existing TTU5tee5 and senior staff provide Inforrnal induction and training for any new Trustee following appointment. This is focu55ed on the charity's missi¢)n, Its set goals and obje£rives. Trainlng needs are Considered attd addressed at formal Trustee B03rd meetings. anisalional Structure The TrusteÉs, who tneet regularly throu8hout the year. a¥e responsible lor the overall direction of the charity. Trustees are appointpd foT an initial term of Ihree years. any vacancles bÈine filled by the selectitsn ancl appointment of 5Ultable persons by the Tru5tee5. Day to day operatlon5 are overseen by thÈ Director. who leads a team of paid staff and volunteers. Rlsk Mana ement The Trustees continuously seek to Identify aTrd review major risks to wh*ch the charily may be exposed on an ODÈoln basts, documentlng them as approprlate in the Risk Register. Once Identified, systems and procedures for monitorlng and niitlEatlnÈ risks are put tnto place. The Risk Register is reviewed formally and 8pproved byTrustees annually. The main current rlsks being managed by the Trustees relate to the ongolng tnaintenance and upkepp Df the Museum property 2nd thÈ demand5 placed on staff by incTea5ed levels of activity. Oblectlves and activitles Jane Au5ten's House Museum Charity is establlshed to advance education and the study of Enelish literature and specillcally to 3dvance tlie works of Jane Austen. These objeitives 3re achieved by managing the openlng of thE house in Chawton, Hampshire where Jane Austen lived from 1809 to shortly before her death in 1817 as a museum dedicated to her life and writlng and by promotions at speclfic event5 relating to her works. There have been no changes in the policies &dopted lo aclileve the ch3rity's objectives. The Charity's prlnclpal activities during thÈ period were those of the upkeep and maintenance of Jane Austen's House, making it accesslble to the public and ti) inform about her life and work In fuitherance of the educational objective. The Trustees gratefully acknowledge the work Df the volunteer rota in helplng to run the Museum. Page 2
JANE AUSTEN'S HOUSE MUSEUM Repolt of the trustees for the year ended 31" Decembe¥ 2025 Achlevements and performan 2025 was an extraordinary year for Jane Austp.n'5 House. As the 250th anniversary ol Jane Austen's birih, it was a year that had beeii long anticipated after consider3ble advance planning and investment it W8S Wlth pride and pleasure that the Trustees ènd staff of Jane Ay51en's House IJAHI can look back on a year that exceeded all expectatlOnS. JAH went into 2D25 ivith Several key ambitions. We wanted to create a year ol celebrations, centred on this most special of hDmÈs. throuÉh events, exhibitions and partiierships that buill 8 sense of community 3nd bEIDnging. We wanted tD centre JAH withir> the wider Austen Trarrative and deliver 8 year-long progfamme, both oll- and oll-site that wa5 rooted in Its unique authenriciry. Most significantly, we wanted 2025 to act 3s 3 pl3tform from which we could grow and develop, rathe.r than a pinnacle. Thi5 was in part betause alter some 16 years of anniversari2512009- 200 years since JA moved to Ch3Wton. 2011- 2017- 200 years Since the publicatlon ol each of her novels, 2017- 21JO years Since her deathl, 2025 was the last slgnilicant Jane Austen annlversary lor over a generation. The team at JAH had to make this year count. Of course, in certain key perlorm2nce indicators. we expect 2025 to be diflicult to surpass in the future, most notably in terms of visltor numbers. Over 2025 we welcomed 56,138 visitor5, the hlghest number that the museum has seen in its 76 year history. Given the size and scale ol the house, as we51 a5 local infrastructure. this fieure is not sustalnable. aiid for future years, we will be budgÈilng lor a lower fiEure. 2025 also saw extensive pre55 and rnedia coverage both In the UK and ovprsEas. which ha5 contributed to an Important rise in profile, as well a5 supporting a growth in online engagement through social media and our website use. Knowlng the once-In-a-8enerat*on opportunities that 2025 presented. we also wanted to raSse funds and build reserves to 5UPPOlt the museum through lon8 term mainienance and conservation work, as well as building resilience through tirne5 of future footfall. We hoped to achieve 8 surplus ol approximately £250,(X)O. Thls was far exceeded, wlih an operation31 surplvs of £829,441. This figure was joined by two legacies totalling £300,000, which were incredibly gratefully received. We also retÈlved donations of £4,985 from the Jane Austen SociEty of North America and £1,200 from the Textile Society fnr the conservation of a handkercliief embroidered by Jane Austen. Our Impact and Engagemènt Visltors to Jane Austen's House.. In 2025 Jane Asten,5 House welcomed 56,138 regular visitors,. 8 44% increase on 2024 visftor numbers139.1231, and exceeding 2017 vi51tor figures, our previDUS busiest year by 3%12017.. 54.7681. of these wisitors, 18% came from within Hampshire12024'. 14%), 50% frorD within the UK12024: 58%), but outside Hampshire, and 32% came from outside Ihe UK12024'. 28Y.l. The gr055 economic impact tsf Jat)e Austen'5 House in 2025 was £2,646,970150urce.' AIM ErDnomit Impact Toolkitl. Formal Learning 2025 saw the same Trumber of engagements with Schools as In 2024 with 29 different enBagernent5. The number ol 5tudÈnts within those engagements has slightly decreased to roughly 940 students la 15% decrease from the previous year but still Imore than 2021. 2022, and 20231. One possiLJle influence on this figure is the impact of 2025 piogramming, with fewer closed day5 and more days a110¢2tÈd for the events, media filrningi and adult groups. The result was a reduced capacity for school groups acro55 the year. Another trend was that of schools bringing smaller 8roups, and utilisiftg minibus travel, ratlier than corfting by coaih. This is likely in response to the cost of coach hire continuing lo in£rea5e. In 2024 we had 12 schools that broughr more than 25 students. In 2025 only Six schools brought rnore than 25 students. Page 3
IANE AUSTEN'S HOUSE MUSEUM Report of the trustees for the year ended 31" December 2025 More than a thircl of our engagements this year were repeats., 2n Indicator that teachers value the experiences we offer. We 31so had more online engagement Ihroughout 2025, r@aching out to schools and unSver5Ities in 8oston, Illinois, Toronto, and London. In addition. we incroased our off-site vlsSts to Ioc31 schools with oui annual assembly dt The Butts Primary and two vlslts to workshops ai Amery Hill. We also had a vi51t from Perins Secondary and hope lo keep building our presence in local schools in 2026. We received fantastic l@edb8ck for our form31 learnlng programme over 2025- The tour w5 enguging und informatlve, (Fnd the interoctlve Component to the workshop reully helpedÉnFbedsome of the contextuitlelements srudents often overlook. We reolly do oppieciote rhe time and effort Èhot goes Inro these 5esSitins, so thonk yov. HSDCAlton College. A-Level, House Tour + TimeTravellers. Aprll 2025 The tour woslonio5tic. Thunk you very much. It was really interesting to see how much could be done with o'vlrtuol, tour, und we hodo oreot disCU55ion afterwrds. It's definitely soniething I'd be interested in dolng with grDUPS OI students in thefuture. Toronto Metropolitan Unlver5itYi MA students, Wirtual TOUT. September 2025 Inlorrnal Learnin8 Informal learning and enEa8ements wÈth AustÈn's life and legacy werÈ at thp. heart of our plans for 2025. As well as a year-luTrg event5 programme, we a150 experimented with new formats of informal learning, publishing a hook A Jone Austen YEor, and an accompanylng podcBSt. Even15 and Festiv815 We planned a series of l*ve mini-festivals, all littked to Au5ten's novels and key dates. Three of these festivals were based around our existing calendar of events. while two were 8dditions. These festivals were.- 23rd to 28 January- Pride and Prelvdice Festival I, to 11 May- Spring Fling Festival 12 to 201h Jtsly- Summer Festival 12, to 20, September- Poetry and Persuaslon Festlval 12, to 161h OÈcember- Birthday Christmos Festival Each festival included a range of talk5, workshops. concerts and walks, as well 8s 2 pfoEramme of onlinÈ event5 to ensure that as many people as possSblp were 3ble to take part In the celebrations. Higlilights were our Drawing Roorn Readings and toncert5, which took place in the same room in whScli Austen herself would have read aloud from heT novels and played music. Over 2025, 1,361 pp.ople attended our on51te events. and 2,525 took part in one of our vi¥tual events, including our famous annu31 viitual birthdayfundrai5in8 party. whicli welcomed a record 485 attendees. and ralsed over £5,000 for the museum. Total events attendees-. 3,88812024= 1,3791. A JaneAusten Yeor ID January 2025 we launched Ajune A115ten Y8or.' a beautiful coffee table book and a£companylng podcast, deeply rooted in the lived authenritity ol Jane Austen's House and the seasonality that15 embedded in hÈr nove15. 7his was a stron8 theme that inspired our progfamming throughout the year. boih onsire and online. The first episode DI the podcast dropped on l January, kicking off our Jane Austen 25Q £elebrations. Produced completely in-house, with the help of 8 local freelance podtast PTuducer. episodes were reiorded on site by members of the Jane Austen's House team. The seasonal naturÈ of both the book anrl podcast pr¢wided inspiring content for our social rnedia channd5 enabling us to enhance our digital Storytelling and reach new audiences. Paee 4
JANE AUSTEN'S HOLISE MUSEUM Report of the trustees for the year ended 31, December 2025 The book was wriiien by our Head of Collectlons, Interpretation and Engzsement, Sophie Reynolds, and published by Pitkin Books. Whllsi we originally planned to self-publish the book ind Sell it exclusively, this ch3Nged when our publisher PitkiFi enthusiastically catne on board, extending the print run and m3rketirg it them5e5ves. With high dem3nd from tlie start, this ha5 led tts two additional print runs Itn datel and translation into German. A Jtjne AustEII Yeur wa5 relEased exclusively by Jane Austen's House at the start of 2025 and then went on to Èenera1, worldwide release in M3rih 2025. In house we have sold 1,592 copies, generating 8 NET Income of £39.690, with a NET profit of £22,178. Pitkin will be iontinuing with the title through 2026 and plan another print run,. while JAH expect to continue Selling thÈ tttle lor at least a further 36 n)onths. The podcast hès been 3 CIUCI81 outreach tool for the museum, sharing the magic of Jane Auslen's House and introducing a brènd-new audlÈnce to our work. To date it has had 165.117 downloads worldwide and was consistently in the top 1% ol padcasts globally in 2025. Rewiews confirm irs impact, with listeners describiiig it as °creutive, po&ticol and immer51ve", "o tiny moftythly escupe.. 'comforting" and stating°I love how it gives you ufeelfvr the h¢wsÈ os it is now in this se050n, the house us it wus then this seoson. Through enhanced digital storytelling oll social medla throughout 2025 we increased our followers significantly, gaining almost 30,000 new followers on Instagram to reach 130,000. Dedicated reels sharing key stories saw us reach new audiences and provide informal le8rnin8 e.g. our ¥eel telllng ihe story of Jane Austen's life received l.Imillion wiews, 63% of which were from non-follower5, and our reel sharing Ihe Story of the publication of Pride & Prejudice recèived 636.297 view5, 83% of which were non-followers. These two reels alone iesulted in an increase 013,710 lollowers. Screenwriter Andrew Davies, filmed talk had over 27k views on YouTube in just over three month5, resulting in hundred5 of new subscribers. Talks and Presentatiot>5 Jane Austen's House staff and vol¥nteers gave talks 3nd pre5Entations and events acFOSS the UK and beyond. HiEhll£hts included.. 'DétOUTS dans I.uvre de Jane Auslen" a congress at Paris Nanterre University 8nd the Blbliothèque National de France, the London Archives, Bradford Literary Festival. Highclere Castle, W3termill Theatre (Newburyl, Charsworth House and The Queens Reading Roorn Festival, Universidad de Coruna (Spainl, Palacio de S3ntQDql, Mddrid (with Alma PublishinEI, Winchester Book Festival, Wlnchester Writers Sotiety Odiham Book Festival. Collectlons and Curatlon Thrtsughout 2025 we developed our existing dssplays acr055 the housp, 2dding items that enrlched our inierpretation, alongslde several temporary displays, Including a touring exhibition, initiglly designed for Hampshire libraries, but which ended up having a much wider reach. One ol the key develapments in our exhibitlons was the installation ol a sma11 display, curated by leadillg f35hlon historian Aniber 8utchaTt which explor@s the glob31 oriEins of the textiles which inade up J8neAusten'5 wardrobe. Including 53mples of silk, totton, p8shmina and linen, this is a hands-on di5pl3y Ènd will be part ol a wider exploraiion of the textiles and global conr*ections in the ReÈency era. Temporory Exhlbitions Au5tentnanial Celebrating 30 years ol Glrl Power and Austen adaptations Janu3¥y 2025 to Janvary 2026 This in-hovse cur8ted display looked b8ck to 1995- an a5tonishlng year of film and IV adaptations ihat chaaged the Austen landscape forever. From 5trlpts and posters to productions photos and merchandise, enjoy a trlp back to the 905 when Austenmania w3$ in full swing, with folif groundbreaking and er34elining adhptatioiis ofAuslen in one ye3r.' Emma ThompsonlAng Lee's Sensg Sensibilityi Persijasion with Amanda Root, the famous BBC miniseries of Pride and Prejudice and the film Cluebèssl, which w35 based on Emma, To honour the 30 anniver5ariÈs ol these 13ndmark productions, we paSnted rhe Courtyard G3llery'90s yellow and curated a gentlp and humoro8 exhibition whiih included loans from the Androw Davles Archive at De Montfort University. CosPropi and film posters and still5. Page 5
IANEAUSTEN'S HOUSE MUSEUM Report of the trustees for the year ended 31" December 2025 7heArt of Cossondro 29 April- 8 June A small but very spe¢lal display ol artworks by Cassandra Austen which were brought together on publlc dSspl)y lor the first tin)e. This display wa5 iurated by Janine Barchas, acclaimed nusten 5cho13r and 3Uthor of Thc Novel Life of JaneAusten.' o griiphic biugTltphy. It included drawings by Cassandr6 Austen which have been pari of the JAH collection lor dÈcadEs along5idp two drawinB5 which were gifted to the house in 2024, and loans from Ausren descendants and the Holbvrne Mu5eurn. We are very grateful to the leTrder5, who helped to create all exhlbitlon that really struck a chord wlth our vi5itor5, and which really showcased Cassandra Au5ten'5 talents. The Regency Wordrobe.. HotssE of EmbioideredPaper September 2025 to Febru3ry 2026 From the autumn of 2025 Jane Austen's House wa5 filled with an array of exquisite creatiofts- throughout the House, spottacular life-sized garments. foolwear and acce.5riP.s were. displayed. These pieies were created by line artist Sroplianie Smart and her studio The House of Embroidered Paper working with a team of volunteer5. Each piece is made using ofily paper and thread, inspired by period and place, history and story. This collection was a creative re- nterpreiarlon of the fashion ol the Long ReBen£y perlud. Each piece sliown was a unique desi£n created by The House ol Embroldered Paper, drawing upon many sources of Insplration including elements of fashion, decoration and styling lo create 3 vivld and Immersive experience. Touring ExhibltSon.' 2 % Centuries of Jane Austen- throughout 2025, BC1055 H3mpshlre and beyond. Sophie Reynolds worklng wlEh desiRner Lena Giberl. curated a vibrant and accessible pop-up display whlch charted the extraordinary history and impact of Jane Au5ten's nove15 over the last 25Q years- from Jane's birth 1775 righr up EO the present day. It covered tlipmes from Jane Austea'5 own inspirations to important illustrations 3nd adapiations of he¥ works. authors thal have beEn inspired Jy her, film 8nd TV 8daptatlons, and Jane Austen's Hampshlre. li showcases key objects from thÈ Janp Au5ten'5 House collection, including first edltions ol Jane Austen's novels and illustrations from later editions. Orielnally intended a5 a touring exhibition for Hampshlre librarie5, It became part of the worldwide celebrations of Jane Austen's 250 fgllowing requests from librarles In Australia alld the UK Foreign and Commonwealth Development Office. The display w35 used by British Embassies In Mex¢co Cityi Paris, Luxembourg, Guangzhou (Chinal. and 8t the Brltlsh Mis51DD to the IJN in Geneva, where it was part ol the Mis51011'5 King's Birthday P?rty Celebrations. It will BO on to be uspd ITr 2n26, with more exhibitions planned In Luxemhurg, and in Mexico Ciiy, the exhibltion wll be part of Coyoacan International Elook Fair from March 6 to 15. Christmas-our 2025 Chrlstmas dlsplay5 focused on fe8Sting and celebrations, wth oynate handmade paper decorations, includ&nE a spectacular 250 birthday c8ke for Jane Austen actins as centrepiece. Loans and partnership exhiblilons 2025 Saw JAH loan objects from Sts collÈttion to eleveii in5titut¢ons across the UK and US. These loans included some of our iconic objects and really helped io highlight tlie 5iRnilicance bnd quality ol the JAH collection. We loaned to.. Harewood House, Yorkshire IA4JStEnlTuriipr exhibitioTrl, The Morgan Library and Museum, New York IA Lively Mind, Jane Austen at 2501, The Bodleian Library IDÈnclng with Jane Austen), HarNp5hire Cultural Trust, The ARC, Wincliester. and the Willis Gallery Ba5ingstoke IBÈyond The 8onnetsl, Museum of English Rural Life (Jane Austen and Ru¥al Lilel. Dorset Museum & Art Gallery lJ3ne Austen.. Down to the Seal, Winchester Collage, Winthester lJ6ne Austen and Wincliesterl, Winchester Cathedral, Winchester IAnBÈlit WDmen: The IrieTrdship ol Jane Austen and Anne Lelroyl, Bath Preserv81ion Trust, No l Royal Crescent, Bath I"ThÈ Most Tiie50rne Place in the World:- Jane Austen 8nd Bath). and Ihe Holburne Museum, Bath11llustrating Austenl. TogÈthÈT these objects were seen by over 330,000 people, taking J3neAuSte House's and its ¢ollection5 well beyond the confines of tlie building. Acquisitions JAH acquired several items over 2025 Includlng first editlons olJane Austen.. iy Fomlly Record, June AustEn'sSuilor Brother5 and Letters ofJanE Austen by Lord 8robourne all with family connections, and a ten volume 19 -century edition of Au5ten's works. In cont&mporary tollettinE, we are delighted to add to the collection a drawing by artist Plicky Groom, who attended our Dress-up Day event on 19 Julyp and created an ima8e that really captured the joyful nd celebratory ?tm05phere of the d8y. We also were given oilEinal drawings created by artlst S8rah Young forthe 2025 Folio 5oclety Collectors Edition ol Austen's novels. WÈ are grateltsl to both Micky Groom and the Folio Society lor Page 6
JANEAUSTEN'S HOUSE MUSEUM Report of the trustees for the year enfled 31" December 2025 Malntenance and Conservation Care and con5eFvatlDn of the house and collections remained 3 priority throughoul thi5 busy year. We remained closed one Monday a month during our peak 7-day-a-week season to carry out Conservation cleaning, and thanks to generous don3tion5 and our supporters we were able to conserve several objects, including a lock ol the Reverend George Austen'5 Hair, a sketch of 5teventon Rectory where Jane Austen was born, halldkerchlef embroidered byjane Austen. and the fragment of wallpaper from the DininE Room. In July a 5m311 section ol the plaster ol the Drawing Room celllng failed. requiring the museum to shut for several days to car¥y our emergency repalrs and assessment5 to the rest of tlie plaster ceilinB5 in the house. As a result. further repair work was planned for the spring 012026. We a150 cornmissioned a qiiinquennial building survey. which took place In October 2025, the results ol which will inform our maintenance and building consewation work over the next flve years. Retail Development and Commercial Intome 2025 was an exceptionally successful year for trading and retail products forJAH. The trading company achieved aT> operaring profit of £259,41J12024.. £55,552) a 367% increase on prior year. Whilst this increase was in part driven by fooilall, it Was also linked to an in£rEase in spÈnd per head 3s 3 result of the development of new bespoke and exclusive ranges, an increase in e-commprcÈ sales, and a record yearfor licensing incorne. Our in-house designed 8nd exclusive products were key tc achieving this income with five TanEes achieving 20Yo of our turnover these were.. our replica Jane Austen rings (launched in 20171, A Jone Austen YeGr15Yl, the Jane Austen's House China Tan8e13%1, small souvenirs19%1 and ourspeci312025 anniversarytote bags13%1. We closed the year wirh a higher than normBI stock level. this was to support $8Ses over Jane Austen's birthday116' December) and our 2026 Pride and Prejudlce festival124' to 28 January 20261- Future Plans 2025 was a landmark year for JAH, which ha5 ETrablÈd us to 3chieve many of the strategic aims and ambition5 for our current business plan. It has also provided us with significant experience5, networks and understanding to help u5 Shape the nexr five years ol the organi5ati(kt15 devÈlopment. 2026 will contlnue to be a year of &nalysis and a5se5sment as we look back on the achiEveThents of 2025 and use theseto inform our 2027 to 2030 busine55 plan. Key activities in maiatenance and con5ervatlon lor 2026 will be the restoration ol the plaster ceilings in the Drawing Room, main staircase and Brothers, Roosn, thÈ redecorat%on and refurbishment CFf the staff offices and kitihen. We will close beween 22. February and 24 March to enable this work to be carried out. We will 8150 create of a live year maintenance plan based the ie5u1t5 Df the aosurvey carried out in 2025. exhibltlons, events and p¥ogramrnin& our year-lonB Courtyard Gallery exhibltlon wlll focus on the 90, anniversary of the first stage adapiaiion of Pride und Prejudice in 1936, and we will also host a temporary display of Fr¢endship Postcard5 created by school children across Ireland and the UK. in partnershlp with the National Library ol Ireland, the British Embassy ITr Ireland ènd the British Council. A highlight of the year will be a specially commis5i0ned Installation by world-renowned artist C13re Twomeyp origlna11y planned lor 2025, and due ro launch in 2026. OUT lestlvals will return, and we will continue tci develop and Èrow our onlille presence, Investlng In a Digital Enga8ernent Strategy to shape the next steps. In retall, new products based on the 13mous"Peacock' edition ol Pride 0d Prejudlce, garden, and hlstorlc food produ¢tion at the house will be developed and launched overthe ye8r. A key prDjecl across retail and visitor experience will be the procurernent, selection and irnplefflent3tion of a new EPOS/licketing Systetn to meet the changing and evolving needs ol the organlsètion. Over 2026 we aim to recruit addltlonal Trustee and Director Te50urce to join the boards of the Chality and the trading company, with a focu5 on the areas of marketing. legal 8nd retail. Thi5 focus is informed by a skills audit conducted during 2025 and by the anticlpated retirement of curreat Trustees. Page 7
JANE AUSTEN'S HOUSE MUSEUM Report of the trustee5 for the year ended 31" December 2025 PRESS & MARKETING Th*iaii JANE AUSTEN'S IIOVSE 2025 2025 was 11)9 250lli anllivet'sai'y of Jaiie ALlStaii'$ bii'Lli aiid proved to be one of oiii, most su¢c$s$ful year8 01) I'ecord. Website vtews itlCl'88sod by alinost double. aiid we I'aised our ppofile A¢ross bolh pliy8lC81 and digil81 PR ai)d Ial,ketIng. 13 iiational &iid int&i'natlonal TV inteiwiews 127 pi0¢o$ of national and inlernaLioiial pvinl pi'8s$ ¢overage, including.. million viewers 5 x The fime$, 4 x The GuArdlah aiid 2 x Tho NÈW Yoi.k Tlin65, Dally Mail. ItTdepeiid6nt ai)d rel8gi.aph Fealiii'ed on BBC Bi'8akfast. The One Show, ITV Nèws at Ten and NBC'S Today Sliow Natioiial radio oov81.agg in¢luding Classlc FM, BBC Radi02,3, 4 and 5 LIV8 Global pi'int covei'age including... i Bulgai'ia 31 million listeners South Koi'8Y4 l Bouriièo Au8ti'alia New Zealand Poi'tugal China Caiiada U.S.A Turk8y Social Inedia collaboi'dtions iiicluding Pènguin Books. The Quoen's Readin Rooim F85tival, Th8 ROYAI FAniily, BBC Rudlo 4, Sketoh London And Soiiy YouTuh8.' Cglebratlng 30 Yeai'8 of Prlde & Pi'8judio&11995) +11.3K new newsletter su bscribers to 133k views 5.2 million combined views 19.9K R881 telling the 5lory of Jane Austen's liPa-. 175k downloads of A Jane Austen Yoar podcast Top 1% of podcasts globally 1.1 million VIOWS vii.tual eveThls bookiiigs 169% iii¢reas¥ Sa18s for tsui. annual fLindrai8er, Jane ALlSt8n's vii.eual Bii'tl)day Pai'ty, 1820/ in¢i'ease + 30K new follower8 on Instadram to 130K Page 8
JANE AUSTEN'S HOUSE MUSEUM Report of the trustee5 for the year ended 31, December 2025 Financial Overview In 2025 the Ch3rity welcomed 56,138 visitor5 to the Hou5e12024.. 39,1231. Admissions income increased by 50% to £697,78512024.. E464,7771. Overall. 35% 01 total income was generated from admissions, 39% from retail. 15% from legacies, 5% from donations and gift aid. 4% from event5 and the remaining 2% from investment5, MGETR and irnaEe and loan lees. Legacies Donations and Gift Aid Events Other Donations and grants lincluding legaciÈsl totalled E397,87012024.. £106.4971. W5ihin this figure E4.98512024.. £5.4191 was received from Jane Austen Society of North America IJASNAI to support a deslenated fund lor object conservation. Jane Austen's House is Èratelul to those people who consider the charity in thelr will and in 2025 the charity reteived legacies from two estates totalling £299.02612024.. £10.0001 of unrestricted income. Retail Sales, including royalty income, tot8lled £777,61612024.. E390,5091. The Charity's trading subsidiary JAHM Trading Company Ltd gilt aided £259,411 to the Ch3rity12024.. £55,553) reflecting 5t$ net profit for the year. Events income totalled £75,98312024.. £20,309). JAH held 5 festivals throughout the year, each festival contalning a series of events including talks, workshops, concerts and walks. Both on site and held online. Investment incorne, belng monie5 held on Treasury Deposit for an average 013 months at a time totalled E26.115 12024.. £18,483). Charity expenditure totalled £1.161,192,12024.. £1,074.9771. Overall, the Charity incurred a net Surplus of £829,441 acros5 all funds12024'. net defCIt £63,1811. Princlple Funding Sources The Charlty relies on admissions income from vi51tors as well as events income together with surpluse5 generated frorn reta11 activity by its trading subsldlary. Within designated funds. Jane's Fund. the Charitls established public fundrasIng appe31, received donations totalling £15,31712024.. £8,236) this being for the general upkeep of the whole site1ncluding redecoration and repair in the House. We are deeply Brateful to all our supporters whose generosity helps us to maintain Jane Au5ten's House and legacy. £12,802 wa5 spent from thÈ JASNA designated fund to support the ongoing conservation treatment of items in the collection and the fabric of the House. The Jane Austen Anniversaries Developrnent Fund wa5 established to coincide with the 250 anniver58ry ofjane Austen's birth and legacy. £16,083 was spent from this fund for exhibitions including the year long exhibition Austenmanla and developlng our in-house podcast A Jone Austen Yeor. Page 9
JANE AUSTEN'S HOUSE MUSEUM Repoit of the trustee5 for the year ended 31" December 2025 Within restricted funds £1,200 was received from The Textlle Society to fund the conservatlon towards Cassandra's handkerchief. Reserves Trustees have agreed to seek to maintaln free reservÈs (funds not tieij up in fixed assets, designated or restricted lundsl ol cash equivalent to 6 months tsf budgeted expenditure. This currently equatÈs to approximately £426.000. The Trustees keep the reserves policy under regular rÈvlew in order to reflect as necessaiy any changes in the Charity's operating envlronment. The Trustees aim to dirett any surplus free reserves to the designated fund5 foT building repairs. colle£tlons developmÈnt, leasibilily work, acquisitions and rnatch funding for major development projects. Following the exceptional flnancial performance in 2025 and the resulting increase in the level ol free reserves, Trustees will review the level of designated funds during 2026. Thi5 review will be informed by longer term strategic priorities and the anticipated requirements of property maintenance. MaintÈnance priorities will be based on the quinquennial buildinE survey referred to above. In summary. the resetves position at 31 DecembÈr 2025 was as follows.. 2025 2024 Restrlcted Unrestricted Designated Fixed a$5ets Free reserves Total 1,200 397,937 2,193,096 1,028,331 3,619.464 160.440 2,191.183 437,200 2.790,023 Fundraislng standards JAH carries out fundraising to Support its attlvities in general and lor speclflc projects through direct publSc appeals on site and through its website and social media pHge5. Applications are also made on occasion to appropriate grant- making bodies. The House does not etnploy professlonal fundr8isers or engage with commercial partners lor these purposes. Audltors So far as the Trustees are aware. there 15 no relevant audit information of which the charity's auditors are unaware. TrustÈes have taken all the steps necÈssary to make themselves aware ol any relevant audit informatSon and to establish that the char5ty s auditors are aware ol that information. Loulsa Price Chair of Trustees Date.. 1glfrl£o2 Page 10
JANE AUSTEN'S HOUSE MUSEUM statement of trustees, responsibilities for the year ended 31, December 2025 The Trustees are responsible lor preparing the TIu5tees' Annual Report and the financial statements in accordance with applicable law and United Kingdorn Accountin8 Standards (United Kingdom Generally Accepted Accounting Practice). Charity law requires theTrustees to prepare financial statements for eacl) financial year, which Èivo a true and lair view of the state of affairs of the charity and of the Incomlng resources and application of resour<es, including the incorne and expendlture, of the charity loi that period. In preparing these financial statement5, the Trustees are required to.. select suitable accounting policies and then apply them consistently; observe the method5 and principles in the Charitie5 SORP FRS 102120191,. make judgernent5 and estimates that are reasonable and prudent,. state whether applic3ble UK Accounting Standards have been followed, subject to any material departure5 disclosed and Èxplained in the financial statements,. prepare the financial statements on the going concern basis unless it is inappropriate to presume that the charitable company will continue in operation. Tho Trustees 8re responsible for keeping proper accounting records that disc105e with reasonable accuracy at any time th& financial position ol the charity and enable them to ensure that the financial statements comply with the Charities Act 2011, the Charity (Accounts and Reports) Regulations 2008 and the provisions ol tho trust deed. They are a150 responsible lor safeguarding the assets ol the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. Lou1sa Price Chalr of Trustees Date: 19 l4lzol£ PaEe 11
JANE AUSTEN'S HOUSE MUSEUM Independent Audltorfs Reporl to the Trustees of Jane Auslen'5 House Museum Opinlon We havÈ audited the financlal statements of Jane Austen's House Museurn Ithe'parent charity'l and Its subsidiary Iihe 'gri)UFI'I for the year ended 31, December 2025 which compT15e the Q)n501idated Statement of Financial Activity, Ihe Cunsoliddted Balance Sheet. the Charity Balance Sheet, the Con501id3ted Cash Flow Statement and notos io tho fin3ntial stalement5, including a summary ol significant accounting pollcles. The financial reporting framework rliat h8s bÈen applied in their prewration is applicable law and United Kingdom Accounting Standards. Including Financial Reporting Standard 102 The FinuncialReporting Stondord opplicoble in the UK and Republic of Irelond (Unlied Kingdom GenÈrally Acceptpd Aicounting Practicel. In our opinion the flnanclal sraremenis.. give a true and lair view of the state of the Eroup's and parent charitvs affairs as at 31 December 2025. and of the droup's incomin8 resources and 3ppllc&tion of resources. including its income and expenditure. for the year then ended,. have been PToperly p¥epaied in accordan£È with United KinEdom Generally Accepted Accountlng Practice,. and have been piepared in accordance with the reqvirements of the Charities Act 2011. BasF5 for oplnlon We condÈtcted Dur audit IA accordance with International standards on Audltlng ILIKI IISAS IUKII and applicable law. Our respoiisibllities under those standards are further described in the Audltor's respon5ibilitie5 lor the aUdt of the financial 5tatemeiits seition uf Dur reporl. We are itdepeniSent of the group and parent charity in accord3nce with the ethical requirements that arE relevant to our audit of the litkanci31 statements in the UK, Including the FRC'S Ethica5 Standard, and we have fullllled our oiher ethical responsibilities in accord8nce with these r2quirernEnts. We believe that the audit evidence we h2ve obtainÈd 15 sufficient and appropriate to provide a basis lor our quallfied opinion. Concluslons relaling to golThg concern In 8udiiing the financia1 staternent5, we have concluded that the trustees. use of the going concern basis of accounting in the proparation of the flnancial Statements is appropriate. Based the work we have performed, we have not identified any matÈTial untÉrtainties relating to events or conditions that, individually or collectively, rnay cast significant doubl on the group's or parent's ability to continue as a going concern for a perod ol at least twelve months from when the financial statÈment5 ale authorised for issue. Dur responsibilities and the responsibilltles ol the Èru5tees with respect ta going concern are descrlbed In the relevant sections of this report. other Informatlon The athe.T Iiilorrnation comprises tlie information included In the trustee5 annu31 report. olher tlidn the fin311E%dl st8tÈment5 and cur aiJditor'5 report thereon. The trust*es are responslble for the other information conlaiiied wiihin the annual report. Our opinion on the financi81 sratements does ntrt cover the other information and. excppt lo Ehe extent otherwi5E expliciÈly stated in our report. we do not express any form ol assurance conclusion thÈreon. Our rÈspon51bility 15 to read the other Information and. in doing so, considef whether the other informatltsn is materially incons15tent with thp linaaci315taternents or our knowledge obtalned In the audit or otherwise appears to be materially mlsst3ted. If we identify such material inconsistencies or apparent materlal misstatements, we are required to dÈteiminÈ whEther there is a material mi55tatement in the financial statements or a rnateiial misstatement of the Other informatlDn. If, b3sp.d the work we have perlormed. we conclude that there15 a material misstatement of this other inform8tion, we are requlfed ÈD fEport that fact. Matters on which we are requlred to report by Èxceptlon We have nothing to report In thi5 regard. Page 12
JANE AUSTEN'S HOUSE MUSEUM Independent Auditorfs Report to the TrusteE5 of JaDe Austen's HDuse MLEseum WÈ have nothing to report in respect ol the following mattprs in relation to wh¥ch the Charities (Accounts and Reports) Regulations 2008 require us to repo¥t to you il, in our opinion.. the inforrnation glven in the financial statement5 15 Inconsistent in any material respect with the trustees, report.. or sullicient accounting records have not been kept,. or the financial statements are not in 38reement with the accounting records,. or WÈ have not received all the information and explanations we require for our audlt. Responsibililie5 of trustees A5 explained more fully in the trusiees. responsibilitie5 Statemellt set tsut on page 7, the trustees are responsible for the preparation of financial starements which give a true and fair view, and lor such internal conlrol a5 the trustees dè.tÈrmine is necessary to enable the prep3ration of financlal statements that are free from m8terial mis5t3tement, whether due to fraud or erior. In preparlng Ihe financial statements, the trustees are re5PDnSible lor assess*ng the g¥oup and panI charit¢s ability lo continue 8s a going concern, di5closin& as applicable, m3tters related to going concern and tssing the goin8 concern ba515 Df attounting unle55 the trustees either intend to liquid4tE the group or ihe parent charlty or to (ease operotions, or have llo realistic alternative but to do so. Avditorfs responsibilities for the audit ol the flnanclal statements We have been appolnted as auditor under section 144 of the Ch8Tltie5 Act 2011 and report in atcordanto wlih regulations made under Section 154 of that Act. Ovf oibjeitives are to obtain reaso#able assurance about whether the financlal statements as 3 whole are free from material rni55tatement, whether due to fraud or error, 3nd to issue an auditor's report that includes (iui opiiilon. Reasonable as5UTance is 3 hi8h level of a5SUfance, byt is not a guarantee ¥h3t audit conducted in accordance wilh ISA5 IUKI will always delect a mateTial misstatement when it exists. MisstBtements can arise from fraud or error and are considered mat@ri31 if, individually or ift the aggrcgate, they could reasonably be expected to Influonco rhe econornic decisions of users taken or¥ the basls of ihese financial 5tBternents. Irregu1aritie5, including fraud, are instances of non-compliance with laws and regulatlons. We design procedures In line with our re5ponsibililiÈs, outlined above, to detect material misSt3ternents In respect ol irregularities, includlng fraud. The specific procedures for thls &ngagement and the extent to which these arE cap3blÈ ol detecting irregularities, including fraud is detailod below.. WÈ ÉalnÈd an understanding ol the legal and regulatory framework applicable to the charity and the sector in which it operates through discussions with rn3na8ement, secto¥ research, and the iipplicalion of relevant audli knowledge and experience We made enquirie5 01 tnanagement around actual and poteniial litigation and clalms We made enquiries of management and relevant staff, and designed our audit procedures, including reviewlng financial statement disclosures and testing of 5UPPDrting documentation, to assegs coinpliance with applic8ble laws and regulations. We focussed on law5 and regulations which could give rlse to material misstatement In the financial Statements incluijing, but not lirnited to, the Charities Act 2011, the Charlties SORP. and the Financlal Reporting Standard 102. We IdetIfIEd the risk ol rnaterial mlsstatement of the finarTrcial statements due to fr8ud and desiEfiÈd 2udit procedijrps ta respond to the risk. We performed audit procedure5 designed to address the risk uf fraud arislng from m3n3gemÈnt override of controls, including, but not limited to, testln8 oljournal entries and other adjv5tments, teviewing accounting estimarÈs for evidence of t)ias. and evaluating the bu5ine5S f6tionale ol 5i8Diflcant transaction5 Outside the normal course of bu5ine55 Page 13
JANE AUSTEN'S HOVSE MUSEUM Independent Audlto¢5 Report to the Trustees of Jane Austen's House Museum BÈcausÈ ol the Inherent limitation5 01 an audlt, thEre is a risk that we will not deiÈci all irregularities, includir*g those 12adlng to a materlal misstatement in the financial statements or non-compliance with reeulatlon, Thi5 risk increases the more Ihal compllance with H law or regulation ss removed from the events and transactions reflected in the financial slaten)Eiit5, as we will be les5 likely to become aware of Instances ol non-£ompliance. Tho risk Is also greater regarding irreBularitlES occurring due to fraud rather than error, a5 fraud involves intentional concoaln)ent, lo¥gery, collusion. omission or mlsrepresentation. A further descriptlon of our rosponslbilitles for Èhe audit of the financ¥al $13tetnent5 15 located on tl)e Financial Reporting Council's webslte at.. www.frc.org.uvauditorsresponsibllltles. Thi5 description forms part of our auditorfs report. Use of our report ThSs report f5 made solely to the chariiws trustees, as & body. in accordance wlth Part 4 of the Charities (Accounis and Reportsl Regulations 2008. Our dudit work lid5 been undertaken 50 that we rniBht state to the charlty's trustees those matters we &re required to state to them in an auditor's report and for no other purpose. To the fullest extent pÈrmitted l)y law. we do nol accept or asstjme re5pon5ibility to anyone other than the charity and the charity's trusiees a body, lor 0r audit work, for this report, or for the opitkions we have formed. Actount8nts limited, Chartered Accountdnts arid Statutory Auditor Venture House, TheTanneries East Street, Tltchfield Hampshire, P014 4AR 202 CompossAccountonls Limited is ellglble to uct os Duditor in terms oIStIon 1212 1>f the Conipanftes Act 2006. Page 14
JANE AUSTEN'S HOUSE MUSEUM
Consolidated Statement of financial activities (incorporating the income and expenditure account)
For the year ended 31[st ] December 2025
| Unrestricted Restricted funds funds Notes £ £ Income from: Donations and grants 3 96,994 Donated assets 3 1,850 Legacies 3 299,026 Admissions 697,785 Trading company 777,616 Investment income 4 26,115 Other income 85,281 Museum & Galleries 5,966 Exhibition Tax Relief Total income 1,990,633 Expenditure on: Raising funds 6 16,605 Trading company 512,794 Charitable activities 7 630,593 1,200 Total expenditure 1,159,992 1,200 Net income/(expenditure) 830,641 (1,200) Transfer between funds Net movement in funds 830,641 (1,200) Reconciliation of funds: Total funds brought forward 2,788,823 1,200 Total funds carried forward 3,619,464 |
2025 Unrestricted Total funds £ £ 96,994 74,100 1,850 10,000 299,026 10,000 697,785 464,777 777,616 390,509 26,115 18,483 85,281 23,584 5,966 7,946 1,990,633 999,399 16,605 14,207 512,794 329,146 631,793 723,412 1,161,192 1,066,765 829,441 (67,366) 7,053 829,441 (60,313) 2,790,023 2,849,136 3,619,464 2,788,823 |
Restricted funds £ 12,397 12,397 8,212 8,212 4,185 (7,053) (2,868) 4,068 1,200 |
2024 Total £ 86,497 10,000 10,000 464,777 390,509 18,483 23,584 7,946 1,011,796 14,207 329,146 731,624 1,074,977 (63,181) (63,181) 2,853,204 2,790,023 |
|---|---|---|---|
The notes on pages 19 to 31 form an integral part of these financial statements
Page 15
JANE AUSTEN'S HOUSE MUSEUM Consolldated Balance Sheet As at 31st December 2025 2025 Z024 Notes Flxed a55et5 Tangible assets Herit3ge assets li 12 22,263 2,170,833 26,038 2,165,045 2,193.096 2,191.083 Current assets Stock Debtors Cash at bank and in hand 14 89,579 40,044 1.359,582 81,396 42,999 543,242 15 1.489.205 667.637 Creditors: amounts fallinE due wlthln one year 16 162.8371 168.6971 Net current asset5 1.426.368 598.940 Total assets le55 current Ilabllltles 3,619,464 2,790,023 Furtds 17 Restricted funds 19 1.200 Designated funds General unrestricted funds 397,937 3.221,527 160,440 2,628,383 Total unrestrScted funds 18 3.619.464 2.788,823 Tot31 funds 3,619,464 2,790,023 The fSnancial statements were approved and authorised for issue by the Trustees and signed on their behalf by Louisa Price Chair of Trustees Date: 20¥6 The note5 on paEe5 19 to 31 form an Integral pa¥t of these flnanclal statements Page 16
JANE AUSTEN'S HOUSE MUSEUM Balance Sheet As at 31st December 2025 2025 2024 Noles Fixed a55ets Tangible a55et5 Heritage 355ets Investments li 12 13 22,263 2,170,833 loo 26,038 2,165,045 loo 2.193,196 2,191.183 Current assets Debtors Cash at bank and In hand 15 343,942 1,356,193 133,754 538,237 1,700,135 671,991 Cyedltors.. amounts falling due withln one year 16 1273,8671 173,1511 Net current assets 1.426,268 598.840 Total assets less current Ilabilltles 3,619,464 2.790,023 Funds 17 Restricted fund5 19 1,2(X) Designated funds General unrestricted funds 397,937 3.221,527 160,440 2.628,383 Total unrestricted funds 18 3,619,464 2,788,823 Total funds 3.619.464 2,790,023 The financial statements were approved and authori5ed foT Issue by the Trustees and signed on their behalf bv Louisa Price Chair of TYu5teÈs Date: The notes on pages 19 to 31 form an InieRral part of these financial staternents Page 17
JANE AUSTEN'S HOUSE MUSEUM Cash flow statement forthe year ended 31 December 2025 2025 2024 Cash flows from operating actlvlties.. Net cash provided byllu5ed inl operating activities 801,544 191,8081 Cash flows from investing activities: Income from investments Purchase ol tanxible fixed assets Purchase of heritage èssets 26,115 17,3811 13,9381 18.483 132,9421 iJ,ioii Net cash provided byllused inl Investlng actlvltles 14,796 115,5601 Change In cash and cash equlvalents In the reportlng peylod 816,340 1107,3681 Cash and cash equlvalents at l January 2025 543,242 650.610 Cash and cash equivalents at 31 December 2025 1,359,582 543,242 Net IncomellexpeThditurel for the reporting period Depreciatiun IncomÈ Irom Investment5 Donated 355ets Decreasellincreasel In Stock Decrease/lincreasel in debtors IDÈcreasellincrease In creditors 829,441 11.156 126.1151 11.8501 18.1831 2,955 15.8601 163,1811 12,003 118,4831 iio,oixJi 135.5461 113,2451 36,644 Net cash provided byllu5ed inl opeyatlng actlvitÉes 801,544 191,8081 Page 18
JANE AUSTEN'S HOUSE MUSEUM Notes to the financlal 5tatement5 for the year ended 31, December 2025 Accounting policies 1.1. CharÉty anformatlon Jane Ausien's House Museum is a Foundation Charitable Incoiporated Organisation ICIOI re8i5tered in England & Wales. The priniip31 address is Jane Austen's Plouse, Winchester Road, Chawton, Alton, Hampshire, GL134 ISD. JaneAu5ten's House Museum meets the definition of a public beneflt entity under secrion 34 of FRS 102. Asset5 and liabilities are initially recognised at historical cost or transaction value, nleSS otherwise Stated in ihe relevant accountlng pollcy. The princlpal objectives of the charity are detailed in the Trustees report. 1.2. Basls ol a¢coLFntlng The charity constitute$ 8 public benefit entity a5 defined by FRS 102. The financial statements have been p¥epared in accordance with Accountlng and Reporting by Ch3ritie5'. Statement of Recommended Practice applicable to charities preparin8 their Bccounts In accordance with the Financial Reporting Standard 3pplicable iti the UK and Republic ol Ireland IFRS 1021 issued in Octobei 2019, the Financial Reptsrling Standard 3pplicalJle in the United Kingdom and Republic ol Ireland IFRS 1021, the Ch3rities Act 2011. and UK Generally Accepted Actountlng Pr3Ctice. The linantial statements are presented in sterling which Is thefunttional currenry of the charity. Monetary an70unts in these financial statements are rounded to the nearest £. Consolidated financial statements have been prepared in respect ol the charitable trust and its wholly owned subsidiary, J A H M Trading Company Limited. The Cons01idatÉd Statement of Financial Activities includes the re5t*lts ol J A H M Tradins CDrnpany Limited as single line iterns. The Consolidated 8alance Sheer includes the assÈts of J A H M Trading Company Limited on a line by line basis. 1.3. Going concern The Trustees have agreed that the accounts for 2025 should be prepHred on e goiiig Loncern basis. They have approved a detailed incoffle aThd expenditure budget for 2026 which anticipates another operating surplus for the year. ThÈ Senior Management team and the Trustees review forecasts on a regular ba515 throughout the year, giving due consideration to risks & opportunities. This, allied to the strength of tlie Balance Sheet and the vailability of unrestricted reserves, SUPPOlts the declsion to prepare these accounts on a going-concern basis. 1.4. Charltable funds Unrestricted funds are available for use at the discretion of the trustees in furtherance ol their charltable objettives unless the funds have been designated for other purposes. Restriited funds are subject to specific condition5 th>ir pxpp.ndlture imposed by the donor. The purptsses and use5 of the restricted lund5 are set out in the notes to the accounts. Designated fund5 represent moniÈs set aside by Trustee5 to provide for future acquisitions of J8ne Austen artelacts, restoration projects and enhancement of the Museum facilities. 1.5. Intomlng resources A11 incoming re50urcp5 are included sn the Statement ol Financial Activities when the charity is entitled to the income 8nd the amounl can be quaniifled wlth reasonable accura£y. The following specific policie5 are applied to pariicular categorios OF income.. Voluntaiy income is received by way ol graThts, donatlOT15 and gilts and Is included in full in the Statement ol Financial Activitie5 when receivable. Donated services and facilities are inrludEd at the value to the charity where this can be quantified. The value ol services provided by volunteers has not been included. Investment Income Is included when receivable. Pa8e 19
JANE AUSTEN'S HOUSE MUSEUM Notes to the financlal statements for the year ended 31" December 2025 Grants. where rel3ted to perforrnance and Specific deliverables, are accounred for 8s charlty earns the right to conslderation by its perlormance. Legacies are included when the charity is advised by the personal representative of an estate that payment will be made or properly transferred and the amount involvÈd tan be ouantlfied. 1.6. Resources expended Expenditure is recognised on an ac¢ryal basis as a Ilabllity Is Incurred. Expenditure includes any VAT which camnot be fully recDvered, and 15 reported separately as Irrecoverable VAT. Fundralslng costs tompflse rhe costs asso¢lated with attraCtIg visitors tojane Austen's House. Charitable expenditure comprises those costs Incurred by the Charity in the delivery of its activities and seivices lor its beneflclaries. It Include5 both costs that can be allocated directly to such actlvltles and those costs of an indirect natLre necessary to support them. Support costs include governan£E Costs which are cost5 associated with meeting the constitutional and statutory requirements of the Charity and include the audit fees and costs Ilnked to the strategic FnaTragement of the charity. 1.7. Tanglble flxed assets and depreciation Tangible fixed asset5 Wlth a cost of value greater than £500 and a usoful Ilf@ exceedlnE one year are stated at C05t les5 accumulated depreclatlon. Depreclation Is provided at rates calculated to write off the cost less residual value of eaih assÈi over its expected useful life, a5 follow5: Fixtures and fittings Cornputer equipment 5 years straight IFne 3 year5 straight line 1.8. Heritage assets HÈritdgÈ assets predominantl¥ relate to the cost ol the bvilding, subsequent ¢apltal Improvement5 and eKhibits held In the museum. Heritage as5et5 are recognised and meastsrvd at ct)st, or dpemed cost. HeritaRe assets donated to the Museum with a value in extess of £500 are included in the accouttts on the basis of interrtal vaSuatlons E5tlmBted by the relew£nt curatorial staff and determined by their experience and judgement, Where this information is not 8vailable and cannot be obt31ned 3t 3 C05t coThrneTrsurate with the benefits to users of the Inancial statements, The 3SSÈts will not be ¥ecogfiised sn the Balance Sheet and the discltssvre required by the Charlties SORP will be n)ade. No deprecation is provlded on the freehold pfoperty and capital impiovements as in the opinion of the Trustees thÈ current market value exceeds the combined value of property and improvement5. Exhibits are not dÈpreciated SID they are maintained at their current condition by a continving conseivation programrne. The cost ol conservation ol exhibits is reported In the Statement of Flnancial Activitie5 in the year It is ¢ncurred. 1.9. Fimed asset Investments Flxed asset investments are initially rneasured at cost and subsequontly moasvred at cost IESS any accumulated irNpairment105ses. The investment5 are assessed for impairment at each reportin8 date atsd any impairment losses or reversals of ImpalrmÈnt losse5 are recG8nised iinmediately in net incomellExpenditurel for the year. A subsidiary is ar¥ enlily controlled by tho Ch2rity. Control is the power to govern the financial and operating policies of the entlty $0 a5 to obtain benefit5 from its activities. 1.10. Stock Inventories are valued at the lower of cosl and nÈi reallsable value, 8lter making dtse allowance lor ob501ete and slow moving items. Page 20
JANE AUSTEN'S HOUSE MUSEUM Notes to the financial 5tatement5 for the year ended 31" December 2025 1.11. Cash and cash equlvalents Cash and cash equivalents include cash In h8#d and dep051ts held at call with banks. 1.12. FlnanciÈl Instruments The Trusr has elected to apply the piovisions of Section 11 'Baslc Flnanclal Instruments. and Section 12 '0ther f inanci31 Instruments Issues, of FRS102 to all of its financi31 iTrstrurnent5. Flnanclal Instruments are recognised when the Charity become5 party to thÈ contractual provisions of tlie Instrument. FinancFal 355et5 Ilaliilities are oflset, with the net amounts presented in the financial statements, when tlierÈ is a le.gally Ènforceable right to set off tho recognised amounts and there Is an intention to sett5e tsn a net basis or to realise the asset and settle the liability 5irnultaneously. Crltical a¢¢ountlng estlmates and Judgements In the application of the charity's accounting policies, th& trustee5 are requlred to make judgement5, estimates and assumptions about the carrying amount of assets and liabilities that are not readlY apparent from other sources. The estimates and a5SOCiated assumptions are based on historical experience and other factors that are considered to be relevant. Actual result5 may differ from these estitnates. The estimates and underlyinB assumptions are revlÈwed ofi an ongoing basis. Revisions lo accouThting estlmatÈs are rptrjgnised in the period in which the estimate is revised where the revision affect5 only that perlod. or in the period of the revision and fuitsre period5 where the revision affects both cuirent Bnd future period5. Donations Unrestrt¢ied Deslgnated funds funds Restricted funds 2025 Tolal 2024 Total JA5NA Fun Jane'5 Fund JA & Art of Writing Fund Arquisitions Fund Courtyard 8uilding5 Fund Austen Variations Fund Legacies Gll aid Sutkdry dDnations and grants 4,985 15,317 4,985 15,317 5,419 8,236 7.053 50 50 14.121 300 300 299,026 75,238 1,104 299,026 75,238 1,104 10.000 47,974 3,694 375,368 1,850 20,652 396,020 1,850 96,497 10,000 Donated assets 377,218 20.652 397.870 106,497 Fortheyear ended 31, December 2024 the Charity received restricted donationsof £12,397, designated don8tioNs tsf £23,882 and unre5tr*cted donBtions ol E70,218. Investment income Unrestricted funds 2025 Tolal Un¥estricted funds 2024 Total Bank inteie5t recelvable 26,115 26,115 18,483 18,483 Page 21
IANE AUSTEN'S HOUSE MUSEUM Notes to the financial statements for the year èndÈd 31" December 2025 Income and expenditure from trading 5ubsidlary J A H M Trading Company Llmlted Generates income from the Museum shop. Summary of trading Yesults 2025 2024 TEsrnover Cost of sales 777.616 1342,3591 390,509 1185,8121 Gross profit Administr3tivÈ expenses 435,257 1175,8461 204,697 1149,1441 Net prolit for the year Arnount gift-aided to the charity 259,411 55,553 1259,4111 155,5531 Relalned profit The assets and liabilitles of the cornpany were.. Asset5 319,56S 1319,4651 122,895 1122,7951 Funds IIK) loo FundralslnE Unrestilcled lunds 2025 UnrestrlciÈd Total funds 2024 rotal Advertisin8 and publtcity 16,605 16,605 14.207 14,207 Charitable actlvltles UnrestrlctÈd Deslgnated Re5trlcied funds fund5 funds 1025 Unrestricted Restrlcted Total lunds lunds 20Z4 Total Stall costs 370,481 Prole£t expen5e5 31,886 Conservation of exhibit5 41.858 Governance & support costs 184,213 370.481 72.241 4.858 184,213 307,845 272,161 1,333 142,073 307,845 280,373 1,333 142,073 39,155 1,200 8,212 591,438 39,155 1,200 631,793 723,412 8,212 731,624 For the year ended 31, oece.mber ?0?.4 the Charity's expeiiditure on charitable activities conslstod of £8,212 restiicted funds. £267,412 des1gnated funds and £456,000 uniestricied funds. Page Z2
JANE AUSTEN'S HOUSE MUSEUM Notes to the financlal statements for the year ended 31st December 2025 Governance and support costs Unrestrlcled Restricte funds funds 2025 Unrestritted Resirlcted Total funds funds 2024 Total Support COStS Upkeep ol garden Rate5 Light and heat Computer and software Insurance 17,800 2,008 14,617 17,016 29,923 14,207 17,800 2,00È 14,617 17,016 29,923 14,207 5,972 1.018 6.603 16.516 25.231 12,779 5,972 I,oIA 6,603 16,516 25,231 12,779 Repairs aTrd maintenanie Retail terminal. tiansaitTon and equipment cosr5 Depreciation ol fixtures and fittings Postage and packaging Cleaning Staff travel 28,157 11,156 76 9.447 4,274 1,266 1,420 1.167 2.016 1,161 10.290 28,157 11,156 76 9,447 4,274 1.266 1,420 1,167 2,016 I,J61 10,290 19,014 12,003 136 8,868 3,334 1.451 1.981 241 1,742 805 16.280 19,014 12,003 136 8,868 3,334 1.451 1,981 241 1,742 805 16,280 Ollice stationery Fundr3i5ing and tralnlng expenses Miscellaneous Bank interest ond £har8es Stall and volunteer felre5hrnents Irrecoverable VAT 166,001 166.001 133,974 133,974 Unrestrlcted Restrlcted hjnds funds 2025 Unrestrlcted Restrlcted Total funds funds 2024 Total Govern2nce costs Audit fees Accountancy fees Profe55ional fÉÈs TravEI and mÈellng costs 3,800 3,100 10,008 1,304 3.800 3.100 10,008 1.304 3,700 2,583 654 1,162 3.700 2,583 654 1,162 18,212 18,212 g,099 8,099 Net Incoming resourtes for the year Z025 Z024 Net incomin£ resources is stated after ch3rglng'. Depleciation and other amounts written off tangible flxed asset5 Auditor5, remuneratlon Audit0¥5' remuneratlon Irom non-audit work 11,156 3,800 3.100 7,990 3.700 2.583 Page 23
JANEAUSTEN'S HOUSE MUSEUM Note5 to the flnancial statements for the year ended 31" December 2025 Jo. Key management employees 2025 2024 Employment costs Tot&1 wages and sal&ries Le55 recharged to J A W M Tradlng Less recharged to projects 431,547 370,982 1131,4331 1113,2131 11,410 11,9881 298.7Q4 255,781 38,213 26,110 30,648 23.037 2.916 2.917 Social security costs Pension costs childcare vouchers 370,481 307,845 Key management personnel Key management personnel of J3nÉ AustÈn's Hause are the Senior Management Team. The members of the Senior Managetnent Team are the Director. Head ol Finance, Head of Commercial & Visitor Experience, H&ad of Marketing & Communications and Head of Collections, IntErpretBtion & Enga8ernent. Remuneratlon for rhe 5enlor Managernent Team for 2025 was £249.33312024.. E224,0061. Number of employees The nurnbe¥ of employee5 who earned more than E60,000 dufing the yeBrwas as follows: 2025 Number 2024 Number £60.001 to £?O,(K)o The avera6e monthly numbers ol employees during the year was as follows.. 2025 Number 2024 Number Retail Museum io io 18 Is No trustee received remuneration durng the year12024'. ENIII. 4 tru51ee5 were reimbursed for travel expenses iotaling E8651# the year12024- £1741. Page 24
JANE AUSTEN'S HOUSE MUSEUM Notes to the financial Statements for the year ended 31" December 2025 ii. Tangible flxed assets Flxture5 and Computer fittlngs E4uipwnent Total Cost At I, janrY 2025 Additions DisP05als 76,461 780 11,3051 15,519 6,601 91,980 7,381 11,3051 At 31. December 2025 75,936 22,120 98,056 Depreciation At I" january 2025 Charge for the year Elimlnated In rÈspect of disposals 59,462 4,576 11,3051 6,480 6,580 65,942 11,156 11,3051 At 31. December 2025 62,733 13,060 75.793 Net book values At 31" December 2025 13,203 9.060 22.263 At 31, DeiembeT 2024 16,999 9.039 26,038 All tangible fixed assets are held and used for dlre¢t charitable PUTposes. 12. Herltage assets Freehold Improvements property to propeity EKhibits Total Cost At I" Jaruary 2025 Additions Di5posa15 62,500 946.851 2,400 1.155,694 3.388 2,165,045 5.788 At 31$1 December 2025 62.500 949,251 1,159,0È2 2,170,833 Depreciation At I" January and 31. December 2025 Net book values At 31" December 2025 62,500 949,251 1.159,082 2,170,833 At 31" December 2024 62,500 946.851 1,155,694 2,165,045 The her>ta8e assets are of historic importance and include El,011,751 whlch relates to the cost of the building and subsequent capital improvements. The original building was built in the seventeenth century ad was the home of Jane Austen. This building is open to the public. The remaining £1,159,082 relates to exhibits which are connected to Jane Austen or her family whch the Charity holds to exhibit in the museum. Page 25
JANEAUSTEN'S HOUSE MUSEUM Notès to thè financial statements lor the yèay ended 31" Detember 2025 F5ve year summaryof herltage asset transactk)ns 2025 2024 2023 2022 2021 Addittons Improvements to property Exhibits- purchased Exhibits- donated 2,400 1,538 1,850 1,800 I,ioi 10,000 9,546 420 524,800 Total additions 5,788 ii,ioi 9.966 526.600 osals Improvements to property Exhiblts 1,615 Total dbsposals 1,615 13. Flxed asset Inve5tments- Charity Subsidiary underiaking5 shares Total Cost At l January 2025 and At 31 December 2025 loo loo Investments represent 100% o* the Issued share capltal in J A H M Trading Limited. 14. Stocks Group 2025 Charlty 2025 2024 2024 Goods for fesale 89,579 81,396 15. Debtors Group 2025 Charlty 2025 2024 2024 Grants recÈlvable Amounts owed by group undertakings Other debtors Prepayments and accrved income 2,151 48,000 9,674 73,929 48.000 5.966 2É9,976 5,966 34,078 11,825 31,174 40,044 42.999 343,942 133,754 Pa8e 26
JANE AUSTEN'S HOUSE MUSEUM Notes to the financial statements for the year ended 31" December 2025 16. Credltors: amounts falling due wlthln one year Group 2025 Ch3fltv 2025 2024 2024 Trade creditors Other taxes and 501ial 5ecurlty Amounts owing to subsidiary undÈrtakings other creditors Accruals and deferred income 29,533 6.606 18.392 19,849 6,606 223,084 512 23,816 9,867 23,696 512 26,186 50,305 39,588 62,837 68,697 273,867 73.151 17. Analysls of net assets between funds Non-charitable trading lund5 Unrestrlcted De51gnated Restricted funds lunds funds Tot81 funds Fund balances at 31 December 2025 as rEpre52nted by- Tangible fixed assets Heritage assets InvÈstments Current assets 22,263 2,170,833 IOD 22,263 2,170,833 iiooi 1210.9301 211,030 1.302,198 1273.8671 397,937 1,489,205 162,8371 3.221.527 397.937 3,619,464 NDn-charltable trading funds Unrestrlcted Designated Restricted funds Funds funds Total lunds Fund balances at 31 December 2024 as represented by.. TanElble flyed assets Heritage 8ssÈIs Invesiments Cvrrent 8ssets Current liabilities 26,038 2,165,045 loo 510.351 173,1511 26,038 2,165,045 liix)) 14,3541 4,454 160,440 1.200 667,637 168,6971 2,628,383 160,440 1,200 2,790,023 Page 27
JANE AUSTEN'S HOUSE MUSEUM Notes to the flnanclal statements for the year ended 31, December 2025 18. Unrest¥icted funds At I, Januarv 2025 At 31, December 2025 Incoming resources Outgolng resources Translers Unrestricted funds 2,628,383 1,457.187 1608,0431 1256,OODI 3,221,527 De5ign3ted funds.. JASNA Iconservationl Fund Jane's Fund Long Term Maintenance Fund Acquisitions Fund JA A Trniversaries Development Fund Edu£atiott Development Fud Courtyard Buildings Restoratlon Fund Austen VariatlOll5 Fund Access Fund Office & Kitthen Refurblshment Fund General Cun5ervatiun Fuiid Wriling Garden Fund Coverlet Project Fund 27,128 39,589 35,000 20,009 22.045 lo,{0 4.419 250 2,000 4,985 15,317 112,8021 18,9861 19,311 195,920 35,000 44,601 9,962 10,000 4,143 150,000 50 14581 116,0831 25,000 4,OOQ 12761 15501 3(X> 2,000 30.000 10.000 12.000 25.000 30.000 10.000 12,IX)O 25,000 Designated funds.. 160,440 20,652 139,1551 256,000 397,937 Total Charity unrestricted funds Non-ch3ritable trading luTrd5 Consolid8tlon adjustment 2,788,823 1,472,428 777,616 1264,82?.1 1647,1981 1772.2051 264,822 3.619.464 Unrestricted funds 2.788,823 1.990,633 11,159,992) 3,619,464 Page 28
JANE AUSTEN'S HOUSE MUSEUM Notes to the financial Statements for the year ended 31" Detember 2025 At 1st Januarv At 31" December 2024 Intoming re50urce5 OylgD5ng resources 2024 Transfers Unrestricted funds 2.478.005 646,371 1470,2071 125.7861 2.628,383 DeslÈnated funds.. JASNA IConsÈrvatlonl Fund Jane's Fund Loiig Term Maintenance Fund Acqulsitions Fund JA Anniver5arles Development Fund JA & Art of WrltinÈ Fund Courtyard Building5 Restoration Fund Educatlon Development Fund Austen Variations Fund Access Fund 29.892 39.318 20.000 14.44?. 15,000 24.166 228,313 5,419 8,236 18,1831 17,9651 27,128 39,589 35,000 20,009 22,045 15.000 13321 5.899 18,9551 16.000 18,1061 116,0601 1233,8711 9,977 4,419 10,000 250 io,ooo 250 2,QOO 2,ODO Deslgnated funds.. 371,131 23,882 1267,4121 32.839 160,440 Total Charity unrestricted funds Non-charitable tradin8 funds CoDsolidatioN adjustment 2,849,136 670,253 390.509 161,3631 1737,6191 1390,5091 61,363 7,053 2,788,823 Unrestricted funds 2.849,136 999,399 lJ,066,7651 7,053 2.788,823 Designated fund5 JASNA Iconservation House. Jane Fund. This fund is the Charitls established public fundraising appeal. Lon Term Maintenance. This fund was established in 2020to support the long-terrn con5ervatlon, restoration arid maintenance ol Jane Au5ten's House. Ir Is deslgned to support larger scale projects and ensures that the organisation ha5 the funds to enable Essential maintenance work. Ac uisitions Fund. This fund is to provide lor future acoulsitions of Jane Austen artefacts. JA Anniversarie5 Oevelo ment Fund. This fund was established to celebrate the 250 annlversary tsljane AustÈn's birth and leg3CY. JA & Art of Writing Fund. Th5$ fund was establlshed to develop 3 newi peTrnanent exhlbition space. Educational Develo ment Fund. This fund wa5 P.stab1ishÈd in 2024 to support the development ol and access to the House's formal and infortnal learning programmes. Access Fund. This fund was e5tabli5hed In 2024 to enable the House to implement the lindinE5 of an Access Audit and to continue to Temove barrlers io accessing the House, its collection5 and Jane Austen's life and works. Court ard Buildin s Restoration Fund. This fund wa5 Èsiablished in 2022 to support the ionseivation and resto¥ation ol the Courtyard Buildings. The funds have been used to restore the roofs, gutteriiig and walls. as well as to improve sustainability through ihe installation ol insulation. The balance will be used to rp5tOfÈ Ihe wood work ol the courtyard buildlnES and to rest¢hre the intertor of the Bakehouse. ollice & Kitchen Refurbishment Fund. A desSgnated fund, to be spent in 2026 to cover the costs of refurbishing the stall ollice5 and kitche.ns113St complÈtÈd In 20091. General Conservation Fund. A degignated fund, to be used to cover the costs of essentlal conservailon of the fabric and fittings of the buildine, and accessioned item5 Wlthin the coillp.ctitin. Writin Garden Fund. A designated fund, to be spent between 2026 and 2028, ÉO create a writin8 garden at JAH, with a view to 5upportln8 cre4tivityi wÈllbein8 and sncreasing the natural diversity of the garden. Coverlet Pro ect Fund. A dE5ignated fund. to be spent between 2026 and 2031, whlch wlll suppoii essential research into and the conservation ol the Austen Patchwork Coverlet. Fund, Thls fund Is to support Ihe ongoing conservation and restoration works at the Transfers to the general fund occur wheTr Ihe funds have been spent on Capital items as designated. PaBe 29
JANE AUSTEN'S HOUSE MUSEUM Notes to the financial statements for the year ended 31, December 2025 19, Restrlcted funds At At l January 2025 Incoming resource5 Outgoing resoLfrces 31 December 20Z5 Translers The Textlle Soclety Fund 1,200 11,2001 1,200 11,2001 At At l January Incoming Outgoing resources 31 December 2024 2024 resource5 Transfers Art Fund Relmaglned Fund Courlyarct BuildlnÈs Fund JA & Arr of Wr(tlng Fund The Texrile Society Fund 1,832 2,236 11,8321 16,3801 4,144 7,053 1,200 17,0531 1,200 4,068 12.397 18,2121 17,0531 1.200 Restricted funds ThE Art Fund Reitn ine Grant Fund Tepre5ent5 sr3nt5 ?warded to lund 90% of the education Reima8ine Project. ThE Couit ard 8uildin s Fund iepre5eTrt5 donations received toward5 funding for the fe-roolln8 of the oulbuilding roofs. The JA & Art ol Writin Fund represents donations received towards funding a bespoke 12-slded display case for the perrnanent Art ol Writing exhibition. The Textile So£iet lund represents gratFt5 awarded to help witli the cost ol conserving Cassan(Sra's handkorehief. Tyansfers to the general fund occur wh&n the funds have been spent on capltal Items as specifled and there are o remainifig conditions to satisfy. 21. Subsldlayles Oetalls of Ihe Ch3rlty's subsid13ries at 31. December 2025 are a5 follow5.. Name ol undertaklng J A H M Trading Compat5Y tirnited Reglstered ofllce Nature of buslness England & Wbles Retail sales èt Jane Austefi's House Museum Class of shares held Qrdlnarv Held 100 Page 30
JANE AUSTEN'S HOUSE MUSEUM Notes to the flnancSal statements for the year ended 31, December 2025 22. Related party transaction5 Under the terms of a SeNiiE Agreeinevt, the charity rech3rged the Trading Company subsidiary relating to shared costs comprising the followng.. 2025 2024 Mamagernent & Visitor Services stafl Till transa£tion charges Alarms & security 131,433 24,969 944 1,993 3,130 408 113,213 J3,769 795 900 2,732 409 1,700 Insurance IT and telecoms Rent 1,700 164,577 133,518 23. Financial instruments The carrySng amounts of the charit15 financial instruments are as follows.. 2025 2024 FinuncNalossets Debt instruments measured at amoitised cost.. - Amounts owed by grovp undertakings Inote 151 48,DOO 48,QOO 48,000 48,000 Fftnonclol liobrlitie5 Measured at amort15ed c05t Trade credlttsrs (note 161 - Amounts owing to subsldiary undertaking5 Inote 161 other creditors (note 161 19,849 223,084 512 9.867 23,696 243,445 33,563 Page 31