Mums and Midwives Awareness Academy
(A Company limited by guarantee)
Report and Financial Statements for the year ended 31 July 2024
Charity Registration Number: 1153325
Company Number: 8606581
Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Contents
| Section | Page Number |
|---|---|
| Report of the Trustees and Directors | 3 |
| Statement of Financial Activities | 8 |
| Balance Sheet | 9 |
| Notes to the Financial Statements | 10 |
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Report of the Trustees and Directors for the year ended 31 July
2024
Reference and Administrative Information
Charity Name Mums and Midwives Awareness Academy Charity Registration Number 1153325 Company Registration Number 8606581 Registered Office 12 Constance Street International House London E16 2DQ Operational address 10 Hartland Close Addlestone Surrey KT15 3AD
Trustees
Mr R Meltzer Mrs C McDonald Mrs L Alexander Mrs P Mugwani Ms A Bastianelli Mrs M Kamall
Chief Executive Officer
Mrs H Eldridge
Bankers
HSBC Weybridge Church Street Weybridge Surrey KT13 8DF
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Report of the Trustees and Directors for the year ended 31 July
2024
The Trustees and Directors are pleased to present their report and financial statements for the company for the year ended 31 July 2024.
Purpose and Aims
MAMA Academy has been helping to save babies lives since 2012. Sadly, the UK has one of the highest stillbirth rates in the developed world with the majority of deaths potentially preventable. We believe this is unacceptable.
Since MAMA Academy was launched, the number of stillbirths began a significant decline for the first time in 20 years. We remain committed to seeing a continuous decline in stillbirth and neonatal death rates.
Our vision is for there to be no more preventable stillbirths in the UK. Our mission is to empower maternity professionals and inform expectant parents about stillbirth prevention methods to help more babies arrive safely.
Focus of our work
•To undertake focused campaigning and lobbying to enable more babies to arrive safely •Network and collaborate with key stakeholders to promote what needs to be done to minimise stillbirth
•Support maternity professionals to deliver consistent best practice across the UK
•Grow a well governed and managed organisation to create a stable and sustainable platform from which to achieve our ambitious vision
How our activities deliver public benefit
MAMA Wellbeing Wallets have been saving babies' lives since 2014 and are currently distributed in over 100 NHS Trusts to complement the government’s strategy of halving stillbirths by 2025. The content on the wallet empowers parents with the Department of Health’s Safer Pregnancy messaging. The wallets (and now our Pregnancy Passports for digital Trusts) are usually given to expectant parents by their midwife at the booking appointment to protect the antenatal notes and aid discussions such as quitting smoking and reduced movements, elements of the NHS Saving Babies Lives care bundle.
We also offer an educational website with essential health information to empower parents with the symptoms of complications that need reporting to their maternity team without delay. Our positive approach also supports bereaved parents throughout their next pregnancy, giving them the hope and confidence they need to feel in control of their care.
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Report of the Trustees and Directors for the year ended 31 July
2024
We also keep midwives up to date with current research and guidelines, as well as promoting new tools to help prevent stillbirths as they become available to ensure more babies arrive safely.
Overview of accounting activities in the year
Income was significantly higher this year due to increased corporate support which included wallet inserts, podcast sponsorship and website sponsorship. We were also thrilled to receive a grant from The National Lottery Communities Fund for £61,600 to which we are extremely grateful. We are also due to receive another £132,595 over the next two years. The grant is to enable us to re-recruit a Hospital Relations Manager (HRM) and a full-time Digital Communications Manager (DCM). The HRM has formed many partnerships with NHS Trusts as well as evaluated the impact of our support. The DCM has monitored changes in safe pregnancy advice and disseminated these as appropriate on our website, through social media, in our newsletters to health professionals and in our CEO presentations. They have also enhanced our website and social media to increase relevance and access for expectant parents at higher risk or with accessibility needs.
Due to the increased corporate support and advanced grant payment, our cash balance at the end of the year was also higher than in previous years putting us in a great starting position for our next financial year, enabling us to purchase more stock upfront and fund the salaries for our HRM and DCM.
Key achievements in the year
We facilitated a focus group with Mummy’s Day out to ensure our resources are represented by Black and Asian women, in sync with their culture, to improve inclusion and reach the groups that are 4 times at higher risk of poor pregnancy outcomes. We then produced a charity showcase video for expectant parents to explain who we are, what we do and how we can support them through their pregnancy.
Our free Pregnancy Helpline was expanded to support every expectant parent experiencing anxiety, not just Rainbow parents. We now support and expectant parent feeling fearful or feeling nervous of particular interventions, bereaved parents, midwives who have had to support a bereaved family and midwives also pregnant who are feeling anxious due to their extensive knowledge of potential complications.
We launched The MAMA Podcast featuring a different guest bi-weekly covering various topics such as pregnancy complications, bereavement support, midwifery support and parenting tips as well as maternity rights and how to be culturally conscious.
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Report of the Trustees and Directors for the year ended 31 July 2024
Plans for future periods
The MAMA Memory Wallet specifically for bereaved parents is currently being designed by a multidisciplinary group and should be ready to launch next financial year. The Rainbow Wallet is also being designed for parents expecting again following a previous pregnancy loss.
Structure, governance and management
The charity is governed under the Articles of Association, dated 7th June 2013. There is a Board of Trustees that meet quarterly to discuss the charity's activities and objectives. There is a Chairman, Treasurer and Secretary. The Chief Executive Officer is entrusted to deliver the charity's aims on a daily basis and is accountable to the Board of Trustees. Her remuneration is set by the Trustees and reviewed annually.
All Trustees are provided with our Articles of Association, latest set of accounts, insurance summary and government guidance on becoming a trustee. They have access to all current policies and are required to complete a Fit & Proper Declaration Form prior to being invited to join the Board. The Trustees who served during the year were:
Mr R Meltzer
Mrs C McDonald (resigned 3rd June 2024) Mrs L Alexander Mrs P Mugwani Ms A Bastianelli Mrs M Kamall
Risks
The charity is subject to few risks. The Trustees ensure that appropriate safeguards are in place to mitigate these risks, such as reviewing the risk register on a regular basis. The charity ensures that it is made clear that any medical advice is to be discussed with a medical practitioner and the information we provide is for awareness purposes only.
Financial review and Reserves policy
As of 31 July 2024, the charity carries forward funds of £163,924 (2023: £74,823), including cash of £110,144 (2023: £33,945). This includes a reserve cash fund of £28,337 (2023: £28,337), which covers at least three months staff salary costs, set aside in a separate
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Report of the Trustees and Directors for the year ended 31 July
2024
business savers bank account, should the need ever arise to wind up the charity or emergency funds are needed to assist with cash flow in exceptional circumstances.
Responsibilities of the Trustees
Company law requires the Trustees to prepare financial statements for each financial year which give a true and fair view of the state of the affairs of the charitable company as at the balance sheet date and of its incoming resources and application of resources, including income and expenditure, for the financial year. In preparing these financial statements, the Trustees should follow best practice and:
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Select suitable accounting policies and then apply them consistently
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Make judgements and estimates that are reasonable and prudent
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State whether applicable accounting standards and statements of recommended
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practice have been followed, subject to any departures disclosed and explained in the financial statements, and
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Prepare the financial statements on the going concern basis unless it is not
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appropriate to assume that the company will continue on that basis.
The Trustees are responsible for maintaining proper accounting records which disclose with reasonable accuracy at any time the financial position of the charitable company and to enable them to ensure that the financial statements company with the Companies Act 2006.
These financial statements have been prepared in accordance with the accounting policies set out in the notes to the accounts and comply with the charity’s governing document, the Charities Act 2011 and Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland published on 16 July 2014.
The Trustees are also responsible for safeguarding the assets of the charitable company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. The Trustees are also responsible for ensuring that the Report of the Trustees and other information included in the Annual Report are prepared in accordance with Charity Law in the United Kingdom. The Trustees have complied with their duty to have due regard to the guidance on public benefit published by the commission in exercising their powers and duties.
Ms A Bastianelli
Chair of Trustees
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Report of the Trustees and Directors for the year ended 31 July 2024
Statement of Financial Activities (including Income & Expenditure Account) for the year ended 31 July 2024
| Unrestricted Funds |
Restricted Funds |
Total Funds |
Total Funds |
|||
|---|---|---|---|---|---|---|
| 2024 | 2024 | 2024 | 2023 | |||
| Notes | £ | £ | £ | £ | ||
| Incoming resources | ||||||
| Incoming resources from generated funds: | ||||||
| Voluntary income: |
||||||
| Donations and grants |
2 | 84,564 | 82,910 | 167,474 | 47,274 | |
| Bank interest | 554 | - | 554 | 236 | ||
| Activities for generating funds: | ||||||
| Wellbeing Wallets |
2 | 232,242 | - | 232,242 | 194,342 | |
| Merchandise | 119 | - | 119 | 131 | ||
| Total incoming resources |
317,479 | 82,910 | 400,389 | 241,983 | ||
| Resources expended | ||||||
| Costs of generating funds: | ||||||
| Costs of generating voluntaryincome |
3 | (81,108) | (19,561) | (100,669) | (74,935) | |
| Support costs | 3 | (3,718) | - | (3,718) | (1,422) | |
| Charitable activities |
3 | (167,945) | (25,815) | (193,760) | (152,687) | |
| Governance costs |
3 | (9,727) | (3,414) | (13,141) | (7,922) | |
| Total resources expended | (262,498) | (48,790) | (311,288) | (236,966) | ||
| Net movement in funds | 54,981 | 34,120 | 89,101 | 5,017 | ||
| Reconciliation of funds | ||||||
| Total funds brought forward | 56,700 | 18,123 | 74,823 | 69,806 | ||
| Total funds carried forward | 111,681 | 52,243 | 163,924 | 74,823 |
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Report of the Trustees and Directors for the year ended 31 July
2024
The statement of financial activities includes all gains and losses in the year. All incoming resources and resources expended derive from continuing activities.
Balance Sheet as at 31 July 2024
| 2024 | 2024 | 2023 | ||
|---|---|---|---|---|
| Notes | £ | £ | £ | |
| Current Assets | ||||
| Cash at bank and in hand | 110,144 | 110,144 | 33,945 | |
| Stock | 2,287 | 2,287 | 1,896 | |
| Debtors | 8 | 107,148 | 107,148 | 81,277 |
| Current Liabilities | ||||
| Creditors | 9 | (55,655) | (55,655) | (42,295) |
| Net current assets and Net assets | 163,924 | 74,823 | ||
| Unrestricted Funds | ||||
| General Funds | 10 | 111,681 | 56,700 | |
| Restricted Funds | 10 | 52,243 | 18,123 | |
| Total Funds | 11 | 163,924 | 74,823 | |
These accounts have been prepared in accordance with the provisions applicable to companies subject to the small companies’ regime.
For the financial year in question the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies. No members have required the company to obtain and audit its accounts for the year in question in accordance with section 476 of the Companies Act 2006. The directors acknowledge their responsibility for complying with the requirements of the Act with respect to accounting records and preparation of accounts.
These financial statements were approved by the Trustees on 6[th] March 2025 and signed on its behalf by
Mrs A Bastianelli
Trustee
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July 2024
1. Accounting Policies
The principal accounting policies are set out below. The accounting policies have been applied consistently through the year.
a) Basis of Preparation
These financial statements have been prepared under the historical cost convention, on a going concern basis, and in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice, Financial Reporting Standard 102 applicable in the UK and Republic of Ireland, taking advantage of the exemptions as set out in section 1A for small entities.
These financial statements have also been prepared in accordance with the Companies Act 2006, and the Charities Act 2011. The charity is a public benefit entity.
b) Fund Accounting
Unrestricted funds are available for use at the discretion of the Trustees in furtherance of the general objectives of the charity.
Restricted funds are subject to restrictions on their expenditure imposed by the donor or through the terms of an appeal.
c) Incoming resources
All incoming resources are included in the statement of financial activities when the charity is entitled to, and virtually certain to receive, the income and the amount can be quantified with reasonable accuracy. The following policies are applied to particular categories of income:
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Voluntary income is received by way of grants, donations and gifts and is included in full in the Statement of Financial Activities when receivable. Grants, where entitlement is not conditional on the delivery of a specific performance by the charity, are recognised when the charity becomes unconditionally entitled to the grant.
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Donated services and facilities are included at the value to the charity where this can be quantified. The value of services provided by volunteers has not been included in these accounts.
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Incoming resources from charitable trading activity are accounted for when earned.
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July 2024
d) Resources expended
Expenditure is recognised on an accrual basis as a liability is incurred. Expenditure includes any VAT which cannot be fully recovered, and is reported as part of the expenditure to which it relates:
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Costs of generating funds comprise the costs associated with attracting voluntary income and the cost of trading for fundraising purposes.
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Charitable expenditure comprises those costs incurred by the charity in the delivery of its activities and services for its beneficiaries. It includes both costs that can be allocated directly to such activities and those costs of an indirect nature necessary to support them.
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Governance costs include those costs associated with meeting the constitutional and statutory requirements of the company and include the costs linked to the strategic management of the company.
2. Total incoming resources
| Donations and grants Fundraising & donations Gift Aid Wellbeing Wallets/Passports Merchandise sales Bank interest |
Unrestricted Restricted Total Total 2024 2024 2024 2023 £ £ £ £ 83,820 82,910 166,730 46,105 744 - 744 1,169 232,242 - 232,242 194,342 119 - 119 131 554 - 554 236 |
|---|---|
| 317,479 82,910 400,389 241,983 |
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July 2024
3. Total resources expended
| Costs of generating voluntary income Marketing & advertising Fundraising Salary costs Events Support costs Website Consultancy Governance costs Office costs Charitable activities Wellbeing Wallets Merchandise Salary costs Total resources expended |
2024 6,294 15,526 78,026 823 3,718 0 13,141 115,525 29 78,026 311,288 |
2023 £ 6,282 7,257 61,396 0 1,422 0 7,922 91,265 26 61,396 |
|---|---|---|
| 236,966 |
4. Net outgoing resources for the year
There is no auditors’ remuneration payable as the charitable company is exempt from the scope of an audit due to its size. No payment was made for the independent examination.
5. Trustees Remuneration & Related Party Transactions
During the year no Trustees (2023: none) were remunerated in their role as an employee of the company. Total remuneration of £nil (2023: £nil) was paid to them during the year. During the year, £nil (2023: £nil) was reimbursed to Trustees for travel costs incurred.
Heidi Eldridge was remunerated as Chief Executive to run the charity, authority for the payment was provided on the 15[th] November 2015 by the Commission under clause 7(1)(c) of the charity's governing document. No other Trustee or other person related to the charity had any personal interest in any contract or transaction entered into by the charity during the year.
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July 2024
6. Staff costs and numbers
Staff costs were as follows:
| Wages and Salaries Social Security costs Pension costs Average no: of staff employed |
2024 2023 £ £ 147,017 113,769 5,623 6,794 3,412 2,229 |
|---|---|
| 156,052122,792 | |
| 4.0 3.3 |
No employees received employee benefits of more than £60,000. The total employee benefits of the key management personnel of the charity were £47,985.
7. Taxation
The charitable company is exempt from tax on income and gains falling within section 505 of the Taxes Act 1998 or s256 of the Taxation of Chargeable Gains Act 1992 to extent that these are applied to its charitable objectives. No tax charges have arisen in the charity.
8. Debtors
| Amounts due within 1 year Trade debtors Prepayments Other Tax & Social Security |
2024 2023 £ £ 71,950 12,300 35,198 63,975 0 5,002 |
|---|---|
| 107,148 81,277 |
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July 2024
9. Creditors
| Amounts due within 1 year Income received in advance Accruals |
2024 2023 £ £ 38,874 21,190 16,781 21,105 |
|---|---|
| 55,655 42,295 |
10. Analysis of net assets between funds
| Current assets Current liabilities Net assets at 31 July 2024 . Movement in funds At 31 July 2023 £ Restricted funds 18,123 Total restricted funds 18,123 Unrestricted funds General funds 56,700 Total unrestricted funds 56,700 Total funds 74,823 |
Current assets Current liabilities Net assets at 31 July 2024 . Movement in funds At 31 July 2023 £ Restricted funds 18,123 Total restricted funds 18,123 Unrestricted funds General funds 56,700 Total unrestricted funds 56,700 Total funds 74,823 |
General Funds Restricted Funds Total Funds £ £ £ 167,336 52,243 219,579 (55,655) - (55,655) |
|---|---|---|
| 111,681 52,243 163,924 |
||
| Incoming Resources Outgoing Resources At 31 July 2024 £ £ £ 82,910 (48,790) 52,243 |
||
| 18,123 | 82,910 (48,790) 52,243 |
|
| 56,700 | 317,479 (262,498) 111,681 |
|
| 56,700 | 317,479 (262,498) 111,681 |
|
| 74,823 | 400,389 (311,288) 163,924 |
11. Movement in funds
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July 2024
The movement in restricted funds in the year were as follows:-
| Hospital Saturday fund 2021 Hospital Saturday fund 2023 Schroder Trust Elizabeth Rathbone Malling Lions Lottery Community Fund Surrey Heartlands NHS Charity National Lottery grant National Lottery grant Iolanthe Midwifery Trust Total restricted funds |
At 31 July 2023 Incoming Outgoing At 31 July 2024 Notes £ £ £ £ 313 - (313) - Hampshire hospitals passports 2,000 - (2,000) - Rainbow helpline 2,500 - (1,540) 960 Royal Derby passports 750 - (750) - S. Warwickshire and University Hospitals, Sussex passports 210 - (210) - Tommys passports 8,674 - (1,649) 7,025 Rainbow Helpline 3,676 - (3,676) - Surrey hospitals passports - 61,600 (38,652) 22,948 Staff salaries support - 19,810 - 19,810 Migrants & Travellers - 1,500 0 1,500 10,000 memory wallets 18,123 82,910 (48,790) 52,243 |
|---|---|
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Independent Examiner’s report to the Trustees of Mums and Midwives Awareness Academy
Charitable Company
I report on the accounts of the company for the year ended 31 July 2024, which are set out on pages 1 to 15.
Respective responsibilities of Trustees and Examiner
The Trustees (who are also the directors of the company for the purposes of company law) are responsible for the preparation of the accounts. The Trustees consider that an audit is not required for this year under section 144(2) of the Charities Act 2011 (the 2011 Act) and that an independent examination is needed.
Having satisfied myself that the charity is not subject to audit under company law and is eligible for independent examination, it is my responsibility to:
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examine the accounts under section 145 of the 2011 Act
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to follow the procedures laid down in the general Directions given by the Charity Commission under section 145(5)(b) of the 2011 Act, and
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to state whether particular matters have come to my attention.
Basis of independent Examiner's report
My examination was carried out in accordance with the general Directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the accounts presented with those records. It also includes consideration of any unusual items or disclosures in the accounts, and seeking explanations from you as Trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit and consequently no opinion is given as to whether the accounts present a 'true and fair view' and the report is limited to those matters set out in the next statement.
Independent Examiner's statement
In connection with my examination, no matter has come to my attention:
(1) which gives me reasonable cause to believe that in any material respect the requirements:
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Mums and Midwives Awareness Academy Company Number: 8606581
Report and Financial Statements
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Independent Examiner’s report to the Trustees of Mums and Midwives Awareness Academy
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e to keep accounting records in accordance with section 386 of the Companies Act 2006 and
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e to prepare accounts which accord with the accounting records, comply with the accounting requirements of section 396 of the Companies Act 2006 and with the methods and principles of the Statement of Recommended Practice: Accounting and Reporting by Charities
have not been met or
- (2) to which, in my opinion, attention should be drawn in order to enable a proper understanding of the accounts to be reached.
Louise Underwood FCA
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