Mums and Midwives Awareness Academy
(A Company limited by guarantee)
Report and Financial Statements for the year ended 31 July 2021
Charity Registration Number: 1153325
Company Number: 8606581
Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Contents
| Section | Page Number |
|---|---|
| Report of the Trustees and Directors | 3 |
| Statement of Financial Activities | 8 |
| Balance Sheet | 9 |
| Notes to the Financial Statements | 10 |
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Report of the Trustees and Directors for the year ended 31 July 2021
Reference and Administrative Information
Charity Name Mums and Midwives Awareness Academy
Charity Registration Number 1153325 Company Registration Number 8606581
Registered Office
12 Constance Street International House London E16 2DQ
Operational address
10 Hartland Close Addlestone Surrey KT15 3AD
Trustees
Mr R Meltzer Mrs A Bowles Mrs C McDonald Mrs L Alexander
Chief Executive Officer
Mrs H Eldridge
Bankers
HSBC Weybridge Church Street Weybridge Surrey KT13 8DF
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Report of the Trustees and Directors for the year ended 31 July 2021
The Trustees and Directors are pleased to present their report and financial statements for the company for the year ended 31 July 2021.
Purpose and Aims
MAMA Academy has been helping to save babies lives since 2012. Sadly, the UK has one of the highest stillbirth rates in the developed world with the majority of deaths potentially preventable. We believe this is unacceptable.
Since MAMA Academy was launched, the number of stillbirths began a significant decline for the first time in 20 years. We remain committed to seeing a continuous decline in stillbirth and neonatal death rates.
Our vision is for there to be no more preventable stillbirths in the UK. Our mission is to empower maternity professionals and inform expectant parents about stillbirth prevention methods to help more babies arrive safely.
Focus of our work
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To undertake focused campaigning and lobbying to enable more babies to arrive safely
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Network and collaborate with key stakeholders to promote what needs to be done to minimise stillbirth
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Support maternity professionals to deliver consistent best practice across the UK, and
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Grow a well governed and managed organisation to create a stable and sustainable platform from which to achieve our ambitious vision.
How our activities deliver public benefit
MAMA Wellbeing Wallets have been saving babies lives since 2014 and are currently distributed in over 100 NHS Trusts to compliment the government’s strategy of halving stillbirths by 2025. The content on the wallet empowers parents with the Department of Health’s Safer Pregnancy messaging. The wallets (and now our Pregnancy Passports for digital Trusts) are usually given to expectant parents by their midwife at the booking appointment to protect the antenatal notes and aid discussions such as quitting smoking and reduced movements, elements of the NHS Saving Babies Lives care bundle.
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Report of the Trustees and Directors for the year ended 31 July 2021
We also offer an educational website with official, trusted, essential health information to empower parents with the symptoms of complications that need to be reported to their maternity team without delay. Our positive approach also supports bereaved parents throughout their next pregnancy, giving them the hope and confidence that they need to feel in control of their care.
Keeping midwives up to date with current research and guidelines, as well as promoting new tools to help prevent stillbirth as they become available, ensures more babies arrive safely.
Key achievements in the year
We created a new role and recruited Chris Binnie, our Business Development Manager, to continue our close relations with healthcare professionals and support NHS Trusts to distribute our Wellbeing Wallets/ Pregnancy Passports to reach many more expectant parents.
A new panel of Academy Advisers joined our Advisory Board enabling us to incorporate a wider range of elements of safer pregnancy. We firmly believe that incremental and marginal gains in a large number of areas will all, ultimately, contribute to a safer and healthier experience for parents and babies, and from there to better pregnancy outcomes. This has given us a broad spectrum of expertise to provide the vital clinical oversight for our safer pregnancy messaging and resources to keep them current, accurate and evidence-based. This also helps us to make sure we’re communicating the relevant information effectively and engagingly to parents or professionals.
Whilst our Fundraising Manager was furloughed and funds were extremely limited during the pandemic, we continued to support NHS maternity services by acting as a lifeline for expectant parents, journeying with them throughout their pregnancy. We constantly kept anxious parents up to date with current restrictions and latest coronavirus advice.
Plans for future periods
Future plans include:
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A campaign to encourage pregnant women and birthing people to have the covid vaccinations to reduce their risk of contracting Covid-19 as they are in the higher risk vulnerable health group
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Personalised Pregnancy stickers to accompany our Pregnancy Passports which will include pregnancy after loss, smoking CO readings and pronoun preferences
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An audio version of our Pregnancy Passport for visually impaired parents
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Report of the Trustees and Directors for the year ended 31 July 2021
- Antenatal floor banners for NHS Trusts to display in antenatal areas so expectant parents know when they should call their midwife.
Structure, governance and management
The charity is governed under the Articles of Association, dated 7[th] June 2013. There is a Board of Trustees that meet quarterly to discuss the charity's activities and objectives. There is a Chairman, Treasurer and Secretary. The Chief Executive Officer is entrusted to deliver the charity's aims on a daily basis and is accountable to the Board of Trustees. Her remuneration is set by the Trustees and reviewed annually.
All Trustees are provided with our Articles of Association, latest set of accounts, insurance summary and government guidance on becoming a trustee. They have access to all current policies and are required to complete a Fit & Proper Declaration Form prior to being invited to join the Board. The Trustees who served during the year were:
Mr R Meltzer Mrs A Bowles Mrs C McDonald Mrs L Alexander Mr N Critchell (resigned 26 August 2021)
Risks
The charity is subject to few risks. The Trustees ensure that appropriate safeguards are in place to mitigate these risks, such as reviewing the risk register on a regular basis. The charity ensures that it is made clear that any medical advice is to be discussed with a medical practitioner and the information we provide is for awareness purposes only.
The global Covid-19 pandemic has led to a decrease in fundraising events and therefore income, but also increased demand for our services. The Trustees consider this ongoing risk on a regular basis, and ensure appropriate actions are being taken to manage costs.
Financial review and Reserves policy
As at 31 July 2021, the charity carries forward funds of £49,955 (2020: £66,281), including cash of £47,856. This includes a reserve cash fund of £28,095 (2020: £28,092), which covers at least three months staff salary costs, set aside in a separate business savers bank account, should the need ever arise to wind up the charity or emergency funds are needed to assist with cash flow in exceptional circumstances.
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Report of the Trustees and Directors for the year ended 31 July 2021
Responsibilities of the Trustees
Company law requires the Trustees to prepare financial statements for each financial year which give a true and fair view of the state of the affairs of the charitable company as at the balance sheet date and of its incoming resources and application of resources, including income and expenditure, for the financial year. In preparing these financial statements, the Trustees should follow best practice and
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Select suitable accounting policies and then apply them consistently
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Make judgements and estimates that are reasonable and prudent
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State whether applicable accounting standards and statements of recommended practice have been followed, subject to any departures disclosed and explained in the financial statements, and
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Prepare the financial statements on the going concern basis unless it is not appropriate to assume that the company will continue on that basis.
The Trustees are responsible for maintaining proper accounting records which disclose with reasonable accuracy at any time the financial position of the charitable company and to enable them to ensure that the financial statements company with the Companies Act 2006.
These financial statements have been prepared in accordance with the accounting policies set out in the notes to the accounts and comply with the charity’s governing document, the Charities Act 2011 and Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland published on 16 July 2014.
The Trustees are also responsible for safeguarding the assets of the charitable company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The Trustees are also responsible for ensuring that the Report of the Trustees and other information included in the Annual Report are prepared in accordance with Charity Law in the United Kingdom. The Trustees have complied with their duty to have due regard to the guidance on public benefit published by the commission in exercising their powers and duties.
Mr R Meltzer
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Statement of Financial Activities (including Income & Expenditure Account) for the year ended 31 July 2021
| Unrestricted Funds |
Restricted Funds |
Total Funds | Total Funds | ||
|---|---|---|---|---|---|
| 2021 | 2021 | 2021 | 2020 | ||
| Notes | £ | £ | £ | £ | |
| Incoming resources | |||||
| Incoming resources fromgenerated funds: |
|||||
| Voluntary income: | |||||
| Donations and grants | 2 | 26,910 | 4,500 | 31,410 | 59,724 |
| Bank interest | 3 | - | 3 | 48 | |
| Activities for generating funds: |
|||||
| Wellbeing Wallets | 177,745 | - | 177,745 | 135,717 | |
| Merchandise | 1,641 | - | 1,641 | 3,654 | |
| Total incoming resources |
206,299 | 4,500 | 210,799 | 199,143 | |
| Resources expended | |||||
| Costs of generating funds: |
|||||
| Costs of generating voluntaryincome |
3 | (56,729) | - | (56,729) | (49,747) |
| Support costs | 3 | (2,179) | - | (2,179) | (2,202) |
| Charitable activities | 3 | (150,743) | (8,551) | (159,294) | (140,845) |
| Governance costs | 3 | (8,923) | - | (8,923) | (4,469) |
| Total resources expended |
(218,574) | (8,551) | (227,125) | (197,263) | |
| Net movement in funds | (12,275) | (4,051) | (16,326) | 1,880 | |
| Reconciliation of funds | |||||
| Total funds brought forward |
60,230 | 6,051 |
66,281 | 64,401 | |
| Total funds carried forward |
47,955 | 2,000 | 49,955 | 66,281 |
The statement of financial activities includes all gains and losses in the year. All incoming resources and resources expended derive from continuing activities.
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Balance Sheet as at 31 July 2021
| Balance Sheet as at 31 July 2021 | ||||
|---|---|---|---|---|
| 2021 | 2020 | |||
| Notes | £ | £ | ||
| Current Assets | ||||
| Cash at bank and in hand | 47,856 | 42,538 | ||
| Stock | 862 | 1,017 | ||
| Debtors | 8 | 23,654 | 37,113 | |
| Current Liabilities | ||||
| Creditors | 9 | (22,417) | (14,387) | |
| Net current assets and Net assets | 49,955 | 66,281 | ||
| Unrestricted Funds | ||||
| General Funds | 10 | 47,955 | 60,230 | |
| Restricted Funds | 10 | 2,000 | 6,051 | |
| Total Funds | 11 | 49,955 | 66,281 | |
These accounts have been prepared in accordance with the provisions applicable to companies subject to the small companies’ regime.
For the financial year in question the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies. No members have required the company to obtain and audit its accounts for the year in question in accordance with section 476 of the Companies Act 2006. The directors acknowledge their responsibility for complying with the requirements of the Act with respect to accounting records and preparation of accounts.
These financial statements were approved by the Trustees on 26 April 2022 and signed on its behalf by
Mr R Meltzer
Trustee
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July 2021
1. Accounting Policies
The principal accounting policies are set out below. The accounting policies have been applied consistently through the year.
a) Basis of Preparation
These financial statements have been prepared under the historical cost convention, on a going concern basis, and in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice, Financial Reporting Standard 102 applicable in the UK and Republic of Ireland, taking advantage of the exemptions as set out in section 1A for small entities.
These financial statements have also been prepared in accordance with the Companies Act 2006, and the Charities Act 2011. The charity is a public benefit entity.
b) Fund Accounting
Unrestricted funds are available for use at the discretion of the Trustees in furtherance of the general objectives of the charity.
Restricted funds are subject to restrictions on their expenditure imposed by the donor or through the terms of an appeal.
c) Incoming resources
All incoming resources are included in the statement of financial activities when the charity is entitled to, and virtually certain to receive, the income and the amount can be quantified with reasonable accuracy. The following policies are applied to particular categories of income:
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Voluntary income is received by way of grants, donations and gifts and is included in full in the Statement of Financial Activities when receivable. Grants, where entitlement is not conditional on the delivery of a specific performance by the charity, are recognised when the charity becomes unconditionally entitled to the grant.
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Donated services and facilities are included at the value to the charity where this can be quantified. The value of services provided by volunteers has not been included in these accounts.
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Incoming resources from charitable trading activity are accounted for when earned.
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July 2021
d) Resources expended
Expenditure is recognised on an accrual basis as a liability is incurred. Expenditure includes any VAT which cannot be fully recovered, and is reported as part of the expenditure to which it relates:
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Costs of generating funds comprise the costs associated with attracting voluntary income and the cost of trading for fundraising purposes.
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Charitable expenditure comprises those costs incurred by the charity in the delivery of its activities and services for its beneficiaries. It includes both costs that can be allocated directly to such activities and those costs of an indirect nature necessary to support them.
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Governance costs include those costs associated with meeting the constitutional and statutory requirements of the company and include the costs linked to the strategic management of the company.
2. Donations
| Wellbeing Wallets Fundraising & donations Gift Aid Merchandise sales Bank interest |
Unrestricted Restricted Total Total 2021 2021 2021 2020 £ £ £ £ 177,745 - 177,745 135,717 25,498 4,500 29,998 57,855 1,412 - 1,412 1,869 1,641 - 1,641 3,654 3 - 3 48 |
|---|---|
| 206,299 4,500 210,799 199,143 |
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July
2021
3. Total resources expended
| Costs of generating voluntary income Marketing & advertising Fundraising Salary costs Events Support costs Website Governance costs Office costs Charitable activities Wellbeing Wallets Merchandise Salary costs Total resources expended |
2021 £ 3,280 7,099 46,351 - 2,179 8,923 112,334 608 46,351 227,125 |
2020 £ 888 4,573 43,868 418 2,202 4,469 94,468 2,509 43,868 |
|---|---|---|
| 197,263 |
4. Net outgoing resources for the year
There is no auditors’ remuneration payable as the charitable company is exempt from the scope of an audit due to its size. No payment was made for the independent examination.
5. Trustees Remuneration & Related Party Transactions
During the year no Trustees (2020: none) were remunerated in their role as an employee of the company. Total remuneration of £nil (2020: £nil) was paid to them during the year. During the year, £nil (2020: £nil) was reimbursed to Trustees for travel costs incurred.
Heidi Eldridge was remunerated £34,067 during the year for her role as Chief Executive to run the charity, authority for the payment was provided on the 15[th] November 2015 by the Commission under clause 7(1)(c) of the charity's governing document.
No other Trustee or other person related to the charity had any personal interest in any contract or transaction entered into by the charity during the year.
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July 2021
6. Staff costs and numbers
Staff costs were as follows:
| Wages and Salaries Social Security costs Pension costs Average no: of staff employed |
2021 2020 £ £ 88,201 80,519 2,760 5,639 1,740 1,578 |
|---|---|
| 92,701 87,736 |
|
| 3.5 3.5 |
No employees received employee benefits of more than £60,000.
During the year, the company participated in the UK Government’s Job Retention scheme One employee was subject to the scheme and an amount of £10,176 (2020: £nil) was received during the year.
7. Taxation
The charitable company is exempt from tax on income and gains falling within section 505 of the Taxes Act 1998 or s256 of the Taxation of Chargeable Gains Act 1992 to extent that these are applied to its charitable objectives. No tax charges have arisen in the charity.
8. Debtors
| Amounts due within 1 year Trade debtors Prepayments Other Tax & Social Security |
2021 2020 £ £ 11,220 25,163 10,600 11,950 1,834 - |
|---|---|
| 23,654 37,113 |
9. Creditors
| Amounts due within | 1 | year | 2021 | 2020 |
|---|---|---|---|---|
| £ | £ |
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Notes forming part of the Financial Statements for the year ended 31 July
2021
| 021 | |
|---|---|
| Trade creditors Other Tax & Social Security |
22,417 13,943 - 444 |
| 22,417 14,387 |
10. Analysis of net assets between funds
| General Funds £ Current assets 70,372 Current liabilities (22,417) Net assets at 31 July 2021 47,955 . Movement in funds At 31 July 2020 Incoming Resources £ £ Restricted funds Wellbeing Wallets 6,051 4,500 Total restricted funds 6,051 4,500 Unrestricted funds General funds 60,230 206,299 Total unrestricted funds 60,230 206,299 Total funds 66,281 210,799 |
General Funds £ Current assets 70,372 Current liabilities (22,417) Net assets at 31 July 2021 47,955 . Movement in funds At 31 July 2020 Incoming Resources £ £ Restricted funds Wellbeing Wallets 6,051 4,500 Total restricted funds 6,051 4,500 Unrestricted funds General funds 60,230 206,299 Total unrestricted funds 60,230 206,299 Total funds 66,281 210,799 |
General Funds £ 70,372 (22,417) |
Restricted Funds Total Funds £ £ 2,000 72,372 - (22,417) 2,000 49,955 Outgoing Resources At 31 July 2021 £ £ (8,551) 2,000 |
|---|---|---|---|
| 47,955 | |||
| 6,051 4,500 |
(8,551) 2,000 |
||
| 60,230 206,299 |
(218,574) 47,955 |
||
| 60,230 206,299 |
(218,574) 47,955 |
||
| 66,281 210,799 |
(227,125) 49,955 |
11. Movement in funds
The movement in restricted funds in the year were as follows:
-
A total of £6,051 from Sherfield Golf Club (£5,051), Laura Alexander (£250) and the Hampshire Hospital Fund (£750) which was carried forward and was fully spent on Wellbeing Wallets for Hampshire Hospitals.
-
£2,500 from Medicash Foundation for Event costs was received in the year and fully spent.
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£2,000 from the Hospital Saturday Fund was received in the year and has been carried forward.
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Independent Examiner’s report to the Trustees of Mums and Midwives
Awareness Academy
Charitable Company
I report on the accounts of the company for the year ended 31 July 2021, which are set out on pages 1 to 14.
Respective responsibilities of Trustees and Examiner
The Trustees (who are also the directors of the company for the purposes of company law) are responsible for the preparation of the accounts. The Trustees consider that an audit is not required for this year under section 144(2) of the Charities Act 2011 (the 2011 Act) and that an independent examination is needed.
Having satisfied myself that the charity is not subject to audit under company law and is eligible for independent examination, it is my responsibility to:
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examine the accounts under section 145 of the 2011 Act
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to follow the procedures laid down in the general Directions given by the Charity Commission under section 145(5)(b) of the 2011 Act, and
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to state whether particular matters have come to my attention.
Basis of independent Examiner's report
My examination was carried out in accordance with the general Directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the accounts presented with those records. It also includes consideration of any unusual items or disclosures in the accounts, and seeking explanations from you as Trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit and consequently no opinion is given as to whether the accounts present a 'true and fair view' and the report is limited to those matters set out in the next statement.
Independent Examiner's statement
In connection with my examination, no matter has come to my attention:
(1) which gives me reasonable cause to believe that in any material respect the requirements:
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Mums and Midwives Awareness Academy Company Number: 8606581 Report and Financial Statements
Independent Examiner’s report to the Trustees of Mums and Midwives
Awareness Academy
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to keep accounting records in accordance with section 386 of the Companies Act 2006 and
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to prepare accounts which accord with the accounting records, comply with the accounting requirements of section 396 of the Companies Act 2006 and with the methods and principles of the Statement of Recommended Practice: Accounting and Reporting by Charities
have not been met or
(2) to which, in my opinion, attention should be drawn in order to enable a proper understanding of the accounts to be reached.
Louise Underwood FCA
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Mums and Midwives Awareness Academv Company Number.. 8606581 Report and Financlal Slalements Independent Examlnerfs report to the Trustees of Murns and Mldwives Awareness Academy Charltable Companv I report on the accounts of ihe company for the year ended 31 Juty 2021. whlth •re set out on pa8es I to 14. Respertlvt responslbllhl•s of Tn¢$ and Ex•mlr The Trustee5 Iwho are also the dlrertors of the company for the purposes of company lawl are fesponslble for the preparatlon of the accounts. The Tnjstees consider that an audit Is not requlred for this year under section 144121 of the Charlties Act 2011 (the 2011 Act) and thai an Independent examin•iion is needed. HavlnB sallsfied mysellthat the ¢harity15 not subject to audlt under company Iw and Is eli8ible for independent examlnatlon. is my responslbllity to: examlne the accounts under section 145 of the 2011 Act to follow the procedures lald down in the general Dlrertlon$ 8fven by the Charlty Commlssion under sectlon 14515llbl of the 2011 Act. and to state whether partbcuknr m•ltefS have come to my •ttentlon. 8•$1$ ol Ind•pend•nt Exarnln•rfs r•wi My examlnatlon was carrled out In accordance wlth the general Dlrections Blven by the Charlty Commlsslon. An examlnatlon Includes a revbew of the a¢countln8 records kept bv the charlty and a comparison of the accounts presented wlth those records. It also Includes considerailon of any unusual item5 or disclosures In the accounts, and seeking explanions from you as Trustees concemln8 any such malters. The procedures undertakèn do not provide all the dence that VDukl be requlred In an audlt and consequently no oplnlon Is 81ven as to whether the accounts present a rue and fair vbew, and the report Is Ilmlted to those matters set out In the next statement. Independent Examlnerfs statem•nt In winecllon wlth ffly examination. no matter has come to ffly attentlon: 111 whlch glves me reasonable tause to bell that in any materfal respert the requlrements: 15
Mums and Mldwives Awarent5s Academy Company Number.. 8606581 Report and Financial Statements Independent Examinerfs report to the Trustees of Mums and Midw5ves Awareness Academv to keep accountln8 records In accordance with section 386 of the Companies Act 2006 and to prepare accounts which accord with the accounting records, Comply with the accounting requirements of section 396 of the Companies Act 2006 and wilh the methods and principles of the Statement of Recommended Prarti¢e.. Accounting and Reportin8 by Charities have not been mei or 121 to whlch, In my oplnlon, attention should be drawn In order to enable a proper understandSn8 of the accounts to be reached. Loulse Underwood FCA 16