EAST AFRICA CHARACTER DEVELOPMENT TRUST
TRUSTEES. ANNUAL REPORT FOR 2024
Thé Trustees present thelr annual report and the examined financial statements for the year ended 31
December 2024.
1) REFERENCE AND ADMINISTRATIVE DEfAILS
Originally founded in 2013 as the East Africa Cricket Foundation, the tharity's name was changed in
2014 to the East Africa Cricket & Educational Foundatlon and finally to the East Africa Character
Development Trust (EACDT) in 2017 to reflect more substantively the emphasis on character
development in the chanty's activities.
The charty is registered as a Charitable Trust with (Registered No: 1153030). and is subject to
regulation by, the UK Charity Commission.
Ra
Istered address
EACDT'S principal office and registered address is 37 Roman Lane, SouthvAter, West Sussex. RH13
9AF.
Trustees
Those who served as Trustees during the year were..
Chris Newson (Chaiman), Emily Bumess, Julian Ince, David Hardisty. and Roger Johnson.
Banke
The Charity's bankers are Bardays PLC, Business Centre, Sutton. Surrey and Barclays's affillate,
ABSA Bank Kenya Ltd in Kenya.
External Examlner
The Charitys extemal examirer is:
GMBC LLP, Marine House
151 Westem Road. Haywards Heath. West Sussex
RH16 3LH
2) MISSION AND ACTIVITIES
Mlp/3lon
EACDT'S stated missicn is to transfomi the lives of disadvantaged young East Africans through
character education.
At the heart of EACDT'S mission is an ambition to help those young people with whom EACDT
engages to reach their potential at school. at home, in their communities and ults'mately in the
vrforkplacE. It aims to achieve these OLrtcomes by delivering a Character Education Programme that
has resulted from: research by Drs Martin Seligman and Angela Duckworth, two eminent
psychologists in the USA; from research into the 'Know18dge is Power PrOg￿Mm8. in the USA, an
educational movement in which Character Education rs placed at the heart of its 200 schooFs; and
from research into the work of the Jubilee Centre at Birmingham University. the global leaders in
Character Education.

Actlvlties
The EACDT
The EACDT Programme recognises that, rf young people are to make sense of their personal and
worf(ing lives. they need to have the skills, values and 8th"lud8s that V4111 truly make a differenc8 to
their futures - and that matter more than academic qualrfications. EACDT has taken the seven spectfic
character traits identified by Drs Seligman arKI DLthxxth to be best predictors of personal and
professional sU￿$S - Enthusi&wn," Petseveftnce,. SelfwLX)ntml." Optimism," Gratitude," Soa'al
Intelligence.. and cUrnx￿ty- arml incorporated them into a programme that it operates in a number of
Schools in economically dewived areas of Nairobi. Kenya.
EACDfs programTh* uses cricket as a method of delivery, recowising that competltive team sports
are an ideal vehide through bthich to develop character. arKI that cricket has parttcular attributes that
make It Ideal for thls purpose.
The Need
Like other East African countries. Kenya witains many places of povety and deprivation. In most
Kenyan schools, sports proviston is inadequate because of finandal constraints and because the
benefits of sport are under-appreciated. In almost every Kenyan school the concept of Character
Education is alien, although the Govemment expects ts 8chools to provide Llfe Skllls educallon- but
wlthout providing them wlth ary resources to do this.
The Trustees recognise that compeliti'vè sport should also play an important part wtthin the broad Ilfe
of schools and that It is an ideal tod through which to build charactw. Ttr&y believe that, rf you build
good character among young people, they will be able to make the maximwn us of their skills,
education and opportunities in their fuiures.
2024 A¢￿#18S
E4CDT's Character Development programme operated in 2023 in 10 schools engaging up to 5.648
young Kenyans (of %thom 49 percent ￿tre girls) a throughout the a¢ad¢mic year, pred¢minantJy
in primary education. A further 286 yojngsters a week, of whom 121 ¥￿re girls. partiCiP8ted in our
Community Programme. Tr Chaiity's schools wogramme continues to excite tha children involved
in it, continues to impress the teachers in the schools in Ithich it is run and continues to demonstrate
that li affects positively the behaviour. perfomance and Gonduct of the Children who take part in it.
The Trustees remain greatly erwuraged by all they see on the ground in Kenya and the feedback
they recelve from the Schools involved.
EACDT also operates a parallel Communty Programme, the purFM)se of ￿lch Is to indlxle and
invdve ttrose in the communilies adjacent to the schools in ththich we operate, so that parents and
community leaders are able to reinforce the seven key personalty traits during the time that young
people spend OLrt of school. It also enables youngsters. once thay hava18ft Primary sth00l, to
continue in our programme.
STRUCTURE. GOVERNANCE AND PIANAGEMENT
Bound by its Tru8t Deed, EACDT, as a registered charity. is govemed by a Board of Tnjstees.
The Trustees meet quarterfy, and on any otsr (tcasions as judged necessary, to review progr￿$
and detemiine matters of governance, straiegy and policy. All meetirvJs were vtrtual tn 2024.
As noted below. EACOT operates in Kenya through a lo(xlly established charitable trust, the
Foundation for Youth Cricket and Education in Kenya Charitable Trust (FYCEK). FYCEK has its own
board of Trustees. In 2021. it was decided that it would improve the g0Veman￿ of both entities rf
Tru8tee meetings were held iointy. This has proved wccessful and continues lo be the case.
The Trustees identify any need for new tr￿teeS by refererKe to the charitys plans to any
vacancies on the Trustee Board, and use tsir ¢¢ntacb io identify c2ndidates. Information, induding

CV, reputats'on, and a summary of appropriate skills and experien￿ is then provided to the Trustee
Board who, rf satisfied that the (arKlidate is a suitable person to join the Board. Èssue a vlritten
invitation.
EACDT works in partnership wth FYCEK, which the Trustees fomied speafically to prowde a vehide
through which contracts and payments can be made to support E4DCT's activities in Kenya, and to
provide a vehicle better able to raise fijnds in Kenya. FYCEK emF￿oyS 16 Kenyans engaged in
de16vering and supporting EACDT'S actlvitles in Kenya.
FYCEK'S Trustees in 2024 induded two of EACDT'S Trustees, namely David Hardisty and Jullan
Ince. the latter resid8nt in Kenya and a Fellow of the Institute of Chartered Accountants in England
and Wales. One other FYCEK trustee resident in Kenya is a Fellow of the Institute of Chartered
Certified A￿)UntantS of the UK. Strong controls surround the spending of money in Kenya, most of
which is for the salaries of the coaches and the administrators. The appointment of Trustees of
FYCEK is subject to approval by the Trustees of EACDT.
EACDT Trustees are confident they have complied with their duty to have due regard to the guidance
on public benefft published by the Charity Commission in exercising their powers or duties.
Safeguarding
EACDT, together with FYCEK, has developed safeguarding policies that reflect the circumstances In
which it operates and ensures they are compliant with both the UK Charity Commission's
quirements and Kenyan stsndards. These policies are put into effect by the Lryydches in the schools
in which EACDTIFYCEK operates.
STRATEGIC REPORT
Perfomiance revlew
2024 has seen a contlnuation of our established programme in schools in whrch we have been
working for some time. We also C￿tinUed with (Njr communty-based programme. The obj'ective of
this programme És to reach and connect more broadly with young people and their parents. and ￿fjth
members of the local settlement communits'es close to the schools in which V￿ work.
Fundralslng continues to be a major challengé. In 2024, donations from COSARAF, who had
generously eA)ntributed to funding to of our Hubs, comprising 6 of our schools, came to an end. We
were able, however, lo replace thwn at one of the hubs ￿ryth the generous support of Sayani Ltd.
Kenyan company.
We have set ourselves ambitious fundraising targets for 2025, as we are very keen to reopen Iwo
hubs, comprising 3 schools each. that we have had to close in recent years for lack of funding. As
part of this strategy, the Programme Director, David Waters MBE. has taken on the full time
responsibilty of Fundraising Director, and his deputy, a véry capable Kenyan. Collins Odhiambo, has
become the full time Programme D1￿Ctor. The Trustees wll review the SUC￿SS of these changes
during 2025.
The support of and duty of care we owe to our Kenya staff has continued to be a priority. We
continually receive positive feedback from them. and have been able to provide them with pay
increases to reflect the changes in costs of INing in Kenya.
Flnanclal revlew
The Trustees are responsible for keeping proper 8ccounkn.ng records which disclose the financial
position of the Charity and which enable them to ensure that the financial statements comply with the
Charities Act 1993. They are also responsible for safeguarding the assets of the Charity and for taking
reasonable steps to prevent and delect fraud and other irregularits'es. The Trustees believe they have

strong (x>ntrds in place in Kenya tst provide signifwt comfort that money received is well-secured
and that money spent is subpct to proper scrutiny, approval, authorisat•on and ac¥xuntiNJ.
Trustees prepare financial stateM￿t$ for each year in awdarrE with the
reqU1￿MentS of the Charities Act Because d￿atiOnS total less Ihan £250.000. the Trustees are only
required to prepare a Receipts and Payrrmts accounL *thich they supplement knith some explanatory
notes.
As can be seen frcrn the Rewpts and Pasrynents account for 12 months to 31 December 2024,
receipts exceeded payments by £21,500 {2022 payments exceed r￿ipts by £8.554). As a result,
reserves increased from £44.528 to £66,Ir28. ReceiOs increased by nearly £11,000 (£134.141 in
2024 vs £123,401 in 2023), payments fell forthe secorKI year in a rowfrom £114,847 to £112,641,
reflecting. in the main, reduced costs of senior people. The Trustees are avrdre that reserves are not
at the level t￿Y desire. and continue to monitor very carefully the Chaity's ability to continue all its
programmes.
Future plans
Futu￿ plans depend to a consKlerable extent on the levels of funding the charity is able to raise.
Funding has moved on from its historic relian￿ on the support of one private family foundation. and
strategies to raise funds in the UK and in Kerya are pro¥ing challenging to implement. Future plans.
which include reopenirvJ hubs that have been dosed in the last two years. developing new hubs and
expanding the Community Programmè, have been developed for 2￿5. and our success with
fundraising will detemiine whether these expansion plans can be put into effect.
A long-iemi aim of the Charity is to embed itself into core Kenyan ojtriculum as defined by the
Ministy of Education. enabling it to operate Nmth a mandale arKI approval from the Govemment. This
task was continued during 2024. Ixrt deperKls lo a great extent on developing relat•onships with key
Princlpal rlsks and uncertaintles
A significant risk of operatlng In East Africa is the political and business environment, %*tich, we
discovered in 2017 after a cancelled g￿er31 de(*ion. in 2020 and 2021 with the effects of the Covld-
19 pandemic on schocls and businesses. arKI in 2023 ￿th a foreign exchange crists. severe
devaluation of the ￿rrencY and correspondirKJ l)usiness uncertainty. The cancelled general election
in 2017 and the subsequent 60 days d uncertainty and vol8ti1ty led to the complete drying up of
discu&8ions with Kenya businesses as part of our local funding strategy. The Covid pandemic led to
significant losses (rf business. shut-do*ns. extreme hardship amorwJst the neediest <xJmmunibes and.
again, difficulties with engaging potential Kenyan donors. The result of the general election in August
2022 led to changes in senior w)sitions in th8 Ministy of Education. hampering our abilty to pursue
our aim of embed(fjng our scho)Is programme into the Kenya curriculum and. in 2023. to a large fall
in the value of the Kenya shiNing as Kenya's foreign loa￿ had to be reorganised and ￿schedUled.
F¢rtunatety. in 2024. stability was restored to the economy arKI operations were easier to ptan arKI
manage.
There is a great deal Ihat can arKI does influence the environment in thich EACDT operates that it
cannot control itseff. a key element of ¥%thich is future funding. Essential to the future of the charity.
the Trustees bdieve. is establishirvJ effective means of fundilg and corporaté engagement ¥wthin
Kenya itself. The Trustees believe this *ryll be the prtnaple means of funding the charity in the years to
come, as support for overseas projects in UK is beccmiNJ less appealing to donors. and corporate
engagement increasingly foojses on lo(xl delivery. We continue to search for sponsors in Kenya.
We rely on a small group of Kenyan citizens arKI residents for our operations in the cfwnty, arKI the
Programme Director (a Kenya cthzen) is the key person within this group. Replaang him would be
challenging.

Slgned on behalf of all INstees
Slgnature:
Name: Chrlstopher Blandford44ewson
Posltlon: Chalrnwn of Board of TnJ6tees
20 October 2025
Intemal Inf0M￿tIOn

E••t Alrfc• Charadw D•v•lowrMnt Tru•t Nol••
Chwlty 140 1153030
R•c•lpts and P•ymwth Aceounl
Y•or to 310ocomber 2024
2fa4
Il••trlct•d Tot•1 lund• Totsl lund•
Oonations
Interest
Othor
Totsl r•¢•lpts
78.313
55,031
797
133.344
797
122.763
282
356
124401
78,313
134141
P8wn•nts
Salarles 8 bwth..
Coaches
Supervision
Parti'cipanls. Iravel
Holiday camps
Facilllies and equiwent
52,026
10,826
52,670
24,424
10.828
2,038
1,691
3,699
70.280
1,891
3,699
70,280
1,079
78,971
Marketing & promoti
Travel & me8tlng8
8ursarf88
Training
Insuranc8
Fingrte & adminl8lratk>n
Othor
71
1,196
2,639
502
2,710
1,698
981
124
1,395
7,705
2,931
17,544
2,244
124
1.395
1, 198
5,4L
10.534
23,394
7.571
1,991
12.703
940
4,841
Fund raiwng
Execullvo irusl
Audit & Iggal
24,610
24.610
5.904
207
24.817
207
24,817
1.578
12,482
Tot•1 PO￿n•nI¥
75.121
112,841
114,847
Exc•u of H•c•lpt• ov•r P•ym•nt•lPaym•nl•
over Flec•lpl• lor th• yw lo 31 D•¢•mb•r
a4
3,192
18,308
21,500
8,554
Cash lunds al 1 January 2024
Exce85 01 Receipls ovw Paym•rt8 for the year
10 31 D8cemb8f 2024
19,809
24,719
44.528
35.974
3,192
18,308
21,5th)
8,554
23,W1
43,027
66,026
STATEMENT OF ASSETS & U￿ILM£S
AT ThE END OF THE PERIOD
C••b Fund•
8ardays UK CuThent
A8SA Kgnya st￿*nO Aecwnl
ABSA Konya Shilling Wmjnt
Kenya Petty Cash
ra.(x)1
38.657
61,658
6. 198
1,524
141
4,104
4,104
23.￿1
43,027
86,028
There wwe no IlabiNli8s at the ¢nd of th8 pedL
SIgn￿j ¢￿ b8hall ol tho Tru8le88:
S6gnaturo
Namo.. Julian Ince
Position: Trustee
Date: 21 OJOL. jo

## **Independent examiner's report on the accounts** 

## **Section A                        Independent Examiner’s Report** 

## **Report to the trustees/ members of** 

Charity Name EAST AFRICA CHARACTER DEVELOPMENT TRUST 

|**On accounts for the year**|31 December 2024||**Charity no**|1153030|
|---|---|---|---|---|
|**ended**|||**(if any)**||
||||||
|**Set out on pages**|3 - 4||||
|||(remember  to include the page numbers of additional sheets)||(remember  to include the page numbers of additional sheets)|



I report to the trustees on my examination of the accounts of the above charity (“the Trust”) for the year ended 31 December 2024. 

**Responsibilities and** As the charity trustees of the Trust, you are responsible for the preparation **basis of report** of the accounts in accordance with the requirements of the Charities Act 2011 (“the Act”). 

I report in respect of my examination of the Trust’s accounts carried out under section 145 of the 2011 Act and in carrying out my examination, I have followed the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act. 

**Independent** I have completed my examination.  I confirm that no material matters have **examiner's statement** come to my attention in connection with the examination which gives me cause to believe that in, any material respect: 

- accounting records were not kept in accordance with section 130 of the Act or 

- the accounts do not accord with the accounting records 

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in order to enable a proper understanding of the accounts to be reached. 

|**Signed:**||**Date:**|30 October 2025<br>~~a~~|30 October 2025<br>~~a~~|
|---|---|---|---|---|
|**Name:**|GMBC LLP<br>CHARTERED TAX ADVISERS AND ACCOUNTANTS||||
|**Relevant professional**|||||
|**qualification(s) or body**|||||
|**(if any):**|||||
|**Address:**|MARINE HOUSE, 151 WESTERN ROAD||||
||HAYWARDS HEATH, WEST SUSSEX. RH16 3LH||||



**October 2018** 

**IER** 

1 



**Section B                           Disclosure** 

Only complete if the examiner needs to highlight matters of concern (see CC32, Independent examination of charity accounts: directions and guidance for examiners). 

**Give here brief details of any items that the examiner wishes to disclose** . 

**October 2018** 

**IER** 

2 

