Impact Report and Accounts 2024 GRASSROOTS SUICIDE PREVENTION
•l)h Impact Report 2024 GRASSROOTS SUICIDE PREVENTION
Contents
1 Our impact
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2 A message from our CEO
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4 Our vision
5 Connecting 6 Stay Alive app 9 Lived Experience Groups 11 Fundraising 13 Inaugural conference 15 Partnerships 18 Educating 19 Training 21 Campaigning 22 Campaigns 28 Finance 29 Our partners
Our impact in 2024
In 2024, we made significant strides in our mission to create a positive, lasting impact. Through the dedication of our team, partners, and supporters, we’ve achieved remarkable milestones that demonstrate the power of community and collective action.
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50
100,000 campaigns
reaching over
people engaged 10 million
through our
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37
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415,000
Lived
people reached Experience
through social Groups
media
350 150,000
25,000 downloads of
training courses our award-
visits to our
delivered winning app
Suicide
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5,000
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have life-saving our amazing
conversations fundraisers
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1
A message from our CEO, Rachael Swann
I want to start by thanking our staff, supporters, donors, volunteers, partners, and lived experience members for everything they’ve done to help us achieve another incredible year at Grassroots Suicide Prevention.
As I reflect on all we have achieved this year, despite the external challenges facing us and the multiple and diverse communities we serve, I feel very proud to showcase the significant difference we have made in helping to save more lives from suicide.
Every donation, no matter how big or small, makes a huge difference. Our supporters participated in the biggest number of events to date, with over 35 events ranging from marathons to concerts; none of our work would be possible without the support of our donors, volunteers, and partners - so a massive thank you.
Our lived experience members have played a crucial role in shaping our services, influencing policy, and co-producing vital resources. Their insights ensure the support we offer truly meets the needs of the communities we serve.
One of the most memorable moments of the year was our inaugural suicide prevention conference, held in partnership with Public Health, Sussex Partnership NHS Foundation Trust, and VCSE partners. Bringing together 200 attendees from 85 organisations, the event provided a valuable space to share experiences, best practice, and insights while reflecting on how we can work better together.
It’s been an outstanding year for our training team, with over 5,000 people trained, bringing our total to more than 70,000 and counting. From free awareness sessions to in-depth, research-informed courses tailored to at-risk groups, our training equips individuals and organisations with life-saving skills. Notably, our suicide prevention training in the context of domestic abuse has been delivered across multiple regions, addressing an urgent need following the rise in domestic abuse since the pandemic.
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Another major milestone has been our collaboration with Liverpool John Moores University to develop training and resources for people aged 14 to 16, forming part of a national research study into youth suicide prevention. This research will help shape national policy, ensuring young people receive the support they need.
Our Stay Alive app continues to be a critical resource, now downloaded nearly 900,000 times across 208 countries and in 14 languages. We’ve expanded its content to over 800 resources, enhancing accessibility and crisis support. With an 80% increase in downloads from last year, it’s clear that digital tools remain a vital lifeline.
We’ve also increased our awareness-raising efforts, running over 50 anti-stigma campaigns that reached 10 million people via social media, TV, radio, and press. In collaboration with expert partners and lived experience members, we launched new online suicide prevention hubs for women, children and young people, and older adults, already supporting over 25,000 people. A neurodivergence hub is also in development to further extend our reach and support more people.
While we celebrate these achievements, there is still so much more to do. Every week in the UK, 115 people die by suicide, and it remains the biggest killer of those under 35. With increasing societal pressures, the lasting effects of COVID-19, and gaps in funding, the need for accessible suicide prevention resources is greater than ever.
I would like to thank all our dedicated staff, volunteers, lived experience members, donors, and partners for their unwavering support. Together, we will continue our vital work to prevent suicide and save more lives now and in the future.
Chief Executive Officer
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Our vision is a future where more lives are saved from suicide.
Grassroots Suicide Prevention is an award-winning charity. Our mission is to empower people to help save lives from suicide through connecting, educating, and campaigning nationally.
We have lived experience of suicide. We know what it is like to be in crisis. We understand the pressure of trying to keep someone safe and the complex emotions including guilt, shock, and intense grief after a suicide.
Connecting
We listen, connect, and provide support through our Stay Alive app, tools, and resources to help keep people safe from suicide.
Educating
We offer bespoke and evidence-based consultation and training, co-designed to empower individuals, organisations, and communities to develop the skills and confidence to help save lives.
Campaigning
We help remove the stigma around suicide. We know that most suicides are preventable with timely intervention and the right support. We raise awareness through campaigning on the ground and influencing at a strategic level.
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ir. Connecting
Stay Alive
Over the past decade, Stay Alive, our awardwinning app, has transformed suicide prevention efforts, offering comprehensive support and guidance to people at risk.
Beyond crisis intervention, it is a valuable resource for concerned friends and family members, and professionals in therapy, social work, and education. Endorsed by the NHS, Stay Alive continues to evolve. In 2024, we introduced several key updates to improve accessibility and effectiveness for those seeking support.
Streamlined urgent support listings - we refined the way immediate support options are displayed, making it quicker and easier to find urgent help.
150,000 downloads from individuals
120,000 downloads by businesses
2,000
downloads from educational institutions
New breathing exercises - two additional breathing exercises were added to provide more tools for managing distress and anxiety.
- Expanded internationally we partnered with the Norwegian charity LEVE to create a version of Stay Alive for Norway, tailoring the ‘Find Help Now’ section to showcase local support services.
80% increase in downloads from previous year
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Connecting: Stay Alive
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8,100
6,800
8,800
11,600
12,000
15,800
21,800
159,700
11,000
6,000
Top ten cities by users
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Impact
Funding from the National Lottery Digital Fund enabled us to enhance the app based on user feedback and testing. An independent evaluation by Unity Insights over 4 years found that Stay Alive helped 76% of at-risk users stay safe, reduced stigma for 93% of users, and received a ‘good’ or ‘very good’ rating from 89% of users.
Support
Stay Alive is now reaching 208 countries and territories, with the app available in 14 languages to ensure accessibility for as many people as possible. Our commitment to expanding its global reach is driven by the belief that everyone, regardless of location or language, should have access to lifesaving support. User feedback and independent evaluations are crucial in keeping Stay Alive relevant and effective, allowing us to continually adapt, improve, and save more lives.
900,000 all time downloads
Innovation
We secured funding from the David Riddell Foundation - who have committed to the development of our Stay Alive app, including tailoring it for high-risk groups, increasing interactivity, and refining the user experience.
Accessibility
We launched a national version of the Stay Alive booklet, providing offline access to vital suicide prevention resources for those that might be digitally excluded.
A Middlesex University report published in July 2024 found that our Stay Alive campaign with Barnet Borough Council may have helped save around 10 lives.
20,000
copies of our Stay Alive booklet distributed
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Connecting: Stay Alive
I’m not ashamed to say I’ve used Stay Alive a few times. It should be normal to use apps like Stay Alive. It’s like falling over - there’s no shame in needing a hand back up.
Lauren, Stay Alive user and Time to Change York Champion
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Connecting: Stay Alive
Lived Experience Groups
The National Suicide Prevention Strategy emphasises the importance of including lived experience in all aspects of suicide prevention. Responding to this, we launched our Suicide Prevention Lived Experience Groups in partnership with Possability People, ensuring our work is guided and shaped by the authentic voices of those with lived experience of suicide.
Suicide Prevention Lived Experience Advisory Group (SP LEAG) – this group involves those who have experienced suicidal thoughts and/or attempted suicide .
Suicide Prevention Feedback Group (SP Feedback Group) – a diverse group with lived experience of suicide, including those who have faced suicidal thoughts, loss, or work in suicide prevention.
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37
25
members of
our Lived
lived experience
Experience
stories of hope
Groups
and recovery
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Connecting: Lived Experience Groups
Our Lived Experience groups play a crucial role in shaping our work, their insights help inform everything from training and digital tools to public awareness initiatives. Here are some of the ways they’ve made an impact:
Conference
In October 2024, Grassroots Suicide Prevention hosted a conference for professionals in Sussex, emphasising the importance of lived experience in suicide prevention. The Suicide Prevention Lived Experience Advisory Group (SP LEAG) contributed through a group Q&A, co-delivered training, and sharing powerful recovery stories.
Stay Alive
User-research drives updates to the Stay Alive app, with the SP LEAG offering key insights on priorities like improving accessibility, redesigning for engagement, and restructuring content for crisis situations. The group will continue to shape future updates, ensuring the app meets user needs.
Training
The SP LEAG is integral in shaping new training courses, providing invaluable feedback on what support worked during times of crisis. Their input is helping to develop training for general practice staff.
Women’s Suicide Prevention Hub
On World Suicide Prevention Day, we launched a Women’s Suicide Prevention Hub, addressing key risk factors for women. The Advisory Group and Feedback Group reviewed content and shared stories of hope, encouraging others to stay safe and seek help.
“Recovery isn’t easy, and it’s not instant, but it’s always possible. I hope my journey inspires others to speak out, seek help, and believe in the possibility of a better future.”
Harj, Lived Experience Advisory Group member
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Connecting: Lived Experience Groups
Fundraising
In 2024, our incredible fundraisers came together to support our mission, participating in 35 events, including marathons, concerts, and sports activities. These events have raised vital funds for our life-saving work and united local individuals in support of suicide prevention.
Case Study: Jack Evans
After losing his friend to suicide, Jack Evans decided to help other people in honour of his friend. He ran 20
marathons in 12 weeks, raising £7,000 for Grassroots Suicide Prevention. His incredible challenge inspired many, highlighting the importance of mental health and suicide prevention support.
35 events participated in by our amazing fundraisers
“No one should have to suffer alone and feel like there is no one to listen. Together we can play a part in breaking the stigma and together we can save lives.”
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Connecting: Fundraising
£2,000+
raised in partnership with Martin Searle Solicitors through their sponsored 'Dawn of Hope' walk
£7,500
raised through our partnership with Brighton and Hove Pride, where we helped to sell nearly 1,000 tickets
£6,000
raised by 9 cyclists that participated in the London to Brighton Bike Ride
£30,000
raised by our incredible runners in Brighton marathons
£7,000
raised through the Big Give Christmas Challenge by 27 donors, exceeding our £6,000 target
“I ran the Brighton half marathon with my dad who was (and still is) over 70. I struggled to keep up with him but we finished it together and the thing that motivates you when it gets tough is doing it for a good cause and doing it for Grassroots Suicide Prevention is obviously for me quite personal and incentivising as someone who overcame suicidal depression...I think running for a cause that means something is key to give you focus and motivation.”
Matt Haig, Author and Journalist
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Inaugural conference
In partnership with six Sussex-based organisations, including Brighton & Hove City Council and NHS Sussex Partnership, we hosted the inaugural local suicide prevention conference in Sussex.
The event was a significant milestone, bringing together over 200 professionals from 85 organisations to tackle the pressing issue of suicide prevention.
This conference sparked vital conversations, promoted collaboration across sectors, and allowed for the sharing of best practice. By uniting key stakeholders, we strengthened our collective resolve to improve suicide prevention efforts in Sussex, making a real impact on the way the community approaches mental health and suicide prevention.
“This was a truly exceptional event. The power of the stories was incredible. There was an atmosphere of comfort and kindness that allowed people to speak honestly, openly and from the heart, and they so did.
I thought it was fantastic. It felt like a moment. I found so many new connections and was overwhelmed by the compassion, kindness and appreciation shared even by people horribly bruised by death and bereavement.”
Dr Peter Aitken, Chief Medical Officer, Sussex Partnership NHS Foundation Trust
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Connecting: Inaugural conference
The top three sessions, based on delegate feedback, were:
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Understanding and preventing suicide - Presented by Professor Rory O’Connor, The University of Glasgow, this session provided valuable insights into the underlying causes of suicide and offered evidence-based strategies for prevention.
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Lived experience and suicide prevention - A powerful session featuring Lived Experience Advisory Group members, who shared their personal journeys and the critical role lived experience plays in shaping effective suicide prevention strategies.
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The truth about suicide and Its impact on those bereaved - Led by Dr Rachel Gibbons, Consultant Psychiatrist, this session focused on the profound emotional and psychological toll of suicide on families and communities, underscoring the importance of support for those left behind.
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100%
88%
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"A truly informative day, handled sensitively, by a spectrum of experts. I was apprehensive about listening to the topic of suicide all day, but our mental wellbeing was well looked after and it became, hands down the best conference I have ever attended."
Andrea Wood, Partnership Manager, Brighton and Hove Division Sussex Police
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Connecting: Inaugural conference
Partnerships
In 2024, we formed invaluable partnerships that have strengthened our suicide prevention efforts. From local organisations to national groups, these new collaborations are vital to our mission of saving lives. Together, we are creating a lasting impact.
UOK
We are proud to be a key partner in UOK Brighton & Hove, a network of 16 local mental health charities led by Southdown Housing. Through this partnership, we have delivered expert suicide prevention, self-harm, and mental health training in the city, equipping communities with vital skills to support those in crisis. Over the past 5 years, we have trained 1,500 people, empowering frontline workers, community members, and professionals to recognise signs of distress, have lifesaving conversations, and provide effective support. This collaboration has strengthened local mental health services, ensuring that more people receive help when they need it most.
Hampshire Public Health
Our partnership with Hampshire Public Health enables us to deliver suicide prevention training to nearly 220 staff and volunteers across the county. Over the past year, we have provided specialist training, tailored specifically for key groups in the locality, including Hampshire Safeguarding Children’s Partnership, organisations supporting veterans, and Countryside Service Managers. This has been informed by consultation with people with lived experience through Hampshire County Council’s ‘Voices Collective Monthly Meeting’. By empowering individuals with practical tools and knowledge, this collaboration strengthens local suicide prevention efforts and helps create a safer and more supportive community.
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Connecting: Partnerships
Corporate partnerships
On Cue Removals
We’re grateful to have On Cue Removals, a Kent-based removal company, as a partner in our mission to prevent suicide. On Cue Removals has pledged to donate a percentage of their annual sales to support our work. Their generous commitment enables us to continue offering vital resources and raise awareness about mental health and suicide prevention. We’re thankful for their support in helping us make a lasting impact.
Megga Telecom
We were proud to partner with Megga Telecom, whose eSIMCrew app helps global travellers save on data roaming costs. Simon Black, CEO, had lived experience of losing a close friend to suicide. Through this partnership, Megga Telecom is pledging to make a difference and generously donating a percentage of every eSIMCrew Data Plan sold in the UK and Europe to support our work in suicide prevention. With their support, we’re able to continue our life-saving efforts and make a real difference.
“The partnership with Grassroots Suicide Prevention is particularly close to our hearts and enables us to help raise awareness around mental health and suicide prevention. By reducing the stigma, we hope that one in five people who have suicidal thoughts will reach out for support. We are proud to be donating a percentage from every Data Plan sold to Grassroots Suicide Prevention.”
Simon Black, CEO of Megga Telecom
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Connecting: Partnerships
“As two young men, we understand the stigma that often surrounds opening up about struggles, especially among men. We tragically lost our close friend, Piers, to suicide and that loss has driven us to take action. No one should have to face their battles alone, which is why we have chosen this fantastic charity, Grassroots Suicide Prevention. Their work in providing life-saving resources, training, and support is vital in breaking down barriers and helping those in crisis. By working together, we hope to raise awareness, challenge the stigma, and play our part in ensuring more lives are saved.”
George Cullen and Alfie Pye, Directors of On Cue Removals
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Connecting: Partnerships
Educating 18
Training
For 20 years we have been UK leaders in the field of suicide prevention training for professionals. To date, we have equipped over 70,000 professionals and organisations with the skills and confidence needed to effectively intervene.
In 2024, we expanded our course offerings, introducing new programmes such as Understanding Self-Harm in Children and Young People, Suicide Prevention in the Context of Domestic Abuse, Mental Health and Wellbeing for Managers, and Breaking the Silence, a bespoke and pioneering suicide prevention course for young people in schools.
5,000 350 people equipped with the skills to training courses have life-saving delivered conversations nationally and prevent yN suicide
"I wish all of our volunteers had joined. Sometimes someone mentions suicidal thoughts during conflict coaching or individual meetings and these tools would help them know what to say - pausing the session and going through the Signs Ask Listen Help. It has changed my awareness regarding my ability to help someone in this way, linked to my appreciation of the necessity of stepping in to do what I can."
Lesley, Senior Mediation Coordinator, Real Talk Suicide Prevention Training
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Educating: Training
Breaking the Silence
Breaking the Silence is our UK-first initiative dedicated to developing specialist, highquality teaching resources for schools, colleges, and other educational settings. These materials equip teachers to deliver impactful workshops on suicide prevention, empowering young people (14+) to recognise when a friend may be struggling with suicidal thoughts, respond effectively, and seek appropriate help.
Thanks to the funding from David Riddell Memorial CIO, we were able to:
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Produce a high-quality, emotive training video with NICE Media for suicide prevention workshops.
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Design accessible, specialist resources through co-production with young people, educators, academics, and mental health experts.
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Develop free resources to help teachers deliver workshops on spotting signs, responding, and seeking help.
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Partner with Liverpool John Moores University to pilot workshops as part of UKfirst suicide prevention research.
“The resources and learning techniques were engaging, enriching and allowed various opportunities for our people to be empathetic. The multimedia approach had our young people hooked from the start. Staff in our school understand the importance of teaching this topic, and with these resources and the support from Grassroots Suicide Prevention, we would feel confident delivering this training.”
Lucy Skillen, Mental Health and Wellbeing Lead, Holy Family Catholic School, Liverpool
1,000 pupils engaged across 10 UK schools
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Educating: Training
Campaigning 21
Campaigns
At Grassroots Suicide Prevention, we believe most suicides are preventable with the right support and timely intervention. Our campaigns challenge stigma, raise awareness about mental health and suicide, and drive change at local and national levels.
In 2024, we ran over 50 anti-stigma and awareness campaigns, reaching 10 million people through social media, TV, radio, and press.
From community initiatives to strategic partnerships, we empower individuals and organisations to take action and create a world where everyone feels safe to reach out for support or to help someone at risk.
100,000 50 415,000 campaigns people reached people engaged reaching over 10 through our through social website million people media
100,000
3
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Campaigning: Campaigns
World Suicide Prevention Day
Suicide rates among women are rising, with ONS data revealing a 32% increase in suicides between 2012 and 2022 among women and young girls.
In response, we launched a dedicated suicide prevention hub for women (and those who identify as women) at risk and those concerned about them, working alongside ten key charities. This builds on the impact of our existing hubs for young and older adults, which supported over 11,000 visitors in 2024, providing safe spaces, tailored resources, and immediate help.
25,000 visits to our Suicide Prevention Hubs
For World Suicide Prevention Day, we joined forces with organisations like Brighton Women’s Centre, UOK and Beat, to address the rising suicide rates among women, both locally and nationally. As part of this effort, we highlighted our Women’s Hub and its resources, raising awareness of the unique challenges women face. Our campaign reached an estimated four million people and gained widespread attention, featured on Sky News, Trisha, and GB News.
2,500
people engaged with our Women's Hub
When we use the word ‘women’, we mean any self-identifying woman. We are committed to recognising and validating everyone’s gender identity. We also know that some of the issues mentioned here are not exclusive to women. We encourage you to visit the Women’s Suicide Prevention Hub and use the help and resources listed if you need to.
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Campaigning: Campaigns
The Big Give Christmas Challenge
We celebrated our third year participating in The Big Give, a campaign that allows donations to be doubled, and we are thrilled with the results.
Building on the success and lessons from previous years, we surpassed our target of £6,000 thanks to the amazing generosity of around 30 donations. With pledges and Gift Aid, we reached an incredible £7,000 total. The generosity shown through this campaign helps us to further our mission of preventing suicide and providing essential support to individuals and communities in need.
£7,000
raised for suicide prevention 114% of target raised
Don’t brush it under the carpet
Through our collaboration with Sussex Partnership NHS Foundation Trust, we supported their "Don't brush It under the carpet" campaign, which raised awareness of mental health issues and highlighted the importance of open conversations. As part of this initiative, we developed a dedicated hub offering resources and guidance, specifically for older individuals, their loved ones, and professionals.
“We want older adults and their families to realise that emotional wellbeing difficulties can really affect anyone and there’s no shame in asking for help.”
1,000 people engaged with our Older Adult Hub
Dr Padmaprabha Dalby, Clinical Director, Sussex Partnership
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Campaigning: Campaigns
“The 'Don’t brush it under the carpet’ campaign provides support for older adults who may be feeling low or alone and guide them to the right support. The campaign is an example of successful partnership working, with Sussex Partnership NHS Foundation Trust collaborating with NHS and voluntary sector partners to raise awareness of the issue of suicide and self-harm amongst carers, family members and health professionals to enable them to support older adults they know who may be struggling. An integral part of the campaign is the older adults hub, developed and hosted by Grassroots Suicide Prevention. The hub is a fantastic resource for older adults and those who work in this area. It continues to have good engagement providing valuable advice, support and sign posting.
Reaching out for support from family, friends or professionals can make a huge difference, including, in some cases, preventing self-harm or suicide. Many older people find it very difficult to discuss their mental health but there is still a significant need."
Jo Mitchell, Senior Transformation Programme Manager Specialist, Older Adult Mental Health Services, Sussex Partnership NHS Foundation Trust
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Campaigning: Campaigns
Barnet suicide prevention campaign
We continue our partnership with London Borough of Barnet Council to support suicide prevention in the community. Building on previous campaigns, our latest initiative focused on reaching those most at risk and encouraging help-seeking behaviour for construction workers, Jewish communities, and Eastern European communities.
The project aligns with the UK Government's National Suicide Prevention Strategy, which highlights the importance of identifying and supporting at-risk groups. By drawing on national policy, legislation, local insights from Barnet’s Real Time Surveillance System reports, and public health assessments, we developed a targeted approach to ensure effective suicide prevention measures.
Through targeted digital adverts and community outreach, we promoted the Stay Alive app, ensuring vital resources were accessible to those in crisis. Our collaborative approach strengthened awareness, reduced stigma, and connected more people to life-saving support.
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0
32%
180%
suicides
3M increase in app increase in recorded in
engagement
visits to London Barnet during
digital ad
impressions support the campaign
services
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Following the campaign, we conducted a survey and interviews with Barnet residents who had used the Stay Alive app.
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82% of at-risk individuals said the Stay Alive app helped them stay safe from suicide
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91% felt it encouraged open conversations about mental health
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69% said the campaign reduced stigma around suicide
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67% agreed the app supported those they were helping
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Campaigning: Campaigns
“I think this campaign was a great example of working together, working collaboratively with local organisations, local authorities and also national organisations. You brought your expertise on suicide prevention, local organisations their knowledge of local communities, and we came together to make a difference.” I think this campaign was a great example of working together, working collaboratively wi local organisations, local authorities and also national organisations. You brought yourSeher Kayikci, Senior Public Health Strategist, L don Borough of expertise on suicide prevention, local organisations their knowledge of local communities, aBarnet we came together to make a difference. Seher Kayikci, Senior Public Health Strategist, London Borough of Barnet.
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Campaigning: Campaigns
Finance 28
REGISTERED COMPANY NUMBER: 05687263 (England and Wales) REGISTERED CHARITY NUMBER: 1149873
REPORT OF THE TRUSTEES AND
UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2025
FOR
GRASSROOTS SUICIDE PREVENTION
Chariot House Limited Chartered Accountants 44 Grand Parade Brighton East Sussex BN2 9QA
GRASSROOTS SUICIDE PREVENTION
CONTENTS OF THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2025
| Page | |||
|---|---|---|---|
| Report of the Trustees | 1 | to | 4 |
| Independent Examiner's Report | 5 | ||
| Statement of Financial Activities | 6 | ||
| Balance Sheet | 7 | to | 8 |
| Cash Flow Statement | 9 | ||
| Notes to the Cash Flow Statement | 10 | ||
| Notes to the Financial Statements | 11 | to | 23 |
GRASSROOTS SUICIDE PREVENTION (REGISTERED NUMBER: 05687263)
REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 MARCH 2025
The trustees who are also directors of the charity for the purposes of the Companies Act 2006, present their report with the financial statements of the charity for the year ended 31 March 2025. The trustees have adopted the provisions of Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019).
OBJECTIVES AND ACTIVITIES
Objectives and aims
Grassroots Suicide Prevention (GSP) vision is a future where more lives are saved from suicide. We empower people to help save lives from suicide through connecting, educating, and campaigning nationally:
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Connecting: We listen and connect people to support through our Stay Alive app, tools, and resources to help keep people safe from suicide.
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Educating: We offer bespoke and evidence-based consultation and training, co-designed to empower individuals, organisations, and communities to develop the skills and confidence to help save lives.
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Campaigning: We help remove the stigma around suicide. We know that most suicides are preventable with timely intervention and the right support. We raise awareness through campaigning on the ground and influencing at a strategic level.
The objects of GSP are to preserve and protect the good mental and physical health of the public by contributing to the prevention of suicide, in particular but not exclusively, by the advancement of education and training into the causes and effect of suicide and suicide intervention, thereby seeking to reduce the risk and occurrence of suicide.
Public benefit
In shaping our objectives and planning our activities for the year, the trustees have given due consideration to the duties set out in the Charities Commission published guidance as required by section 17(5) of the Charities Act 2011.
The paragraphs 'Objectives and Activities' and 'Achievements and Performance' detail the benefits that the charity provides to the public.
ACHIEVEMENTS AND PERFORMANCE
Charitable activities
Significant achievements from 2024-2025 include:
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Delivering 350 suicide prevention and mental health training courses, equipping 5,000 people with the skills to have life-saving conversations.
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A further 150,000 downloads of the Stay Alive suicide prevention smartphone app.
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Delivered 50 campaigns reaching over 10 million people, 100,000 people engaged through our website, 415,000 people reached through social media and 25,000 visits to our Suicide Prevention Hubs.
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Delivering training contracts to train the local workforce in suicide alertness, suicide intervention, understanding and working with self-harm, and mental health awareness, commissioned by a number of local authorities.
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Expanding our Suicide Prevention Lived Experience Advisory Group and Feedback Group to 37 members.
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In partnership with Sussex Partnership NHS Foundation Trust, Public Health, Heads On, VCSE partners and lived experience,we hosted the inaugural local suicide prevention conference in Sussex. The event was a significant milestone, bringing together over 200 professionals from 85 organisations to tackle the pressing issue of suicide prevention.
Page 1
GRASSROOTS SUICIDE PREVENTION (REGISTERED NUMBER: 05687263)
REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 MARCH 2025
FINANCIAL REVIEW
Financial position
Income for the year was £923,025 (2024: £925,939) against expenditure of £853,587 (2024: £925,139). The deficit on unrestricted activities was £37,846 which has been deducted from the unrestricted reserves brought forward to leave £357,785 to be carried forward.
The Trustees have designated funds towards training operational development amounting to £50,303 leaving £307,315 in unrestricted reserves which amounts to 3.6 months of budgeted expenditure for 2025/26 in operational reserve.
Reserves policy
The trustees monitor the reserves of the charity. This process considers the nature of all income and expenditure streams, commitments and the nature of the reserves. The trustees have examined the minimum requirements for free reserves which are unrestricted funds not invested in fixed assets or otherwise committed. The trustees consider that these should be equivalent to 6 months expenditure.
FUTURE PLANS
The charity plans to continue the activities outlined above in the forthcoming year subject to satisfactory funding arrangements and guidance from the Board of Trustees. The key activities from our three year strategy are:
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Raise our profile; build a strong brand and reputation as national leaders in suicide prevention.
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Ensure financial growth and sustainability, increasing our income, capacity, and impact.
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Develop a research-informed portfolio of high-quality training, products, and consultancy.
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Develop a growth culture and maximise efficiencies in operations to increase impact.
STRUCTURE, GOVERNANCE AND MANAGEMENT
Governing document
Grassroots Suicide Prevention was incorporated originally as Grassroots Training CIC on 25 January 2006 and changed its name and status to Grassroots Suicide Prevention, a company limited by guarantee on 18 September 2012.
It is governed by its Memorandum and Articles of Association as amended on 10 November 2016.
Grassroots Suicide Prevention received charitable status on 22 November 2012.
Recruitment and appointment of new trustees
New trustees are invited and encouraged to attend training and induction as appropriate to familiarise themselves with the charity, the context in which it operates, and their obligations as a trustee. Trustees are exempt from a standard Disclosure and Barring Service check.
Organisational structure
GSP has a Board of Trustees who at 31 March 2025 consisted of:
Emma Mills-Sheffield (Chair) Donna Holland Chris Adams David Rainford
The trustees meet quarterly and are responsible for the strategic direction and policy of the charity. The Chief Executive Officer is responsible for ensuring that the charity delivers the services specified and that key performance indicators are met.
Page 2
GRASSROOTS SUICIDE PREVENTION (REGISTERED NUMBER: 05687263)
REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 MARCH 2025
STRUCTURE, GOVERNANCE AND MANAGEMENT
Risk management
The trustees have undertaken a review of the major risks which the charity faces and believe that working towards free reserves at the levels stated in this report, combined with a revised annual review of the controls over key financial systems carried out through an internal audit, will provide sufficient resources in the event of adverse conditions. The trustees also examined other operational and business risks and confirm that they have established systems appropriate to the circumstances, scale and scope of the charity's operations, to mitigate the significant risks. In the last year the Board has focused on a few specific aspects of risk. A risk register is in place which is reviewed quarterly at the Trustee meetings.
REFERENCE AND ADMINISTRATIVE DETAILS Registered Company number
05687263 (England and Wales)
Registered Charity number
1149873
Registered office
Community Base 113 Queens Road Brighton East Sussex BN1 3XG
Trustees
Emma Wadey (resigned 3/12/2024) Emma Mills-Sheffield (Chair) Chris Adams Donna Holland David Rainford
Company Secretary Samuel Joseph Hubbert
Independent Examiner
Dr Shona F Wardrop Chariot House Limited Chartered Accountants 44 Grand Parade Brighton East Sussex BN2 9QA
Bankers
The Co-Operative Bank
Nationwide Building Society
Approved by order of the board of trustees on 19 December 2025 and signed on its behalf by:
Page 3
GRASSROOTS SUICIDE PREVENTION (REGISTERED NUMBER: 05687263)
REPORT OF THE TRUSTEES FOR THE YEAR ENDED 31 MARCH 2025
Emma Mills-Sheffield - Trustee
Page 4
INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF GRASSROOTS SUICIDE PREVENTION
Independent examiner's report to the trustees of Grassroots Suicide Prevention ('the Company')
I report to the charity trustees on my examination of the accounts of the Company for the year ended 31 March 2025.
Responsibilities and basis of report
As the charity's trustees of the Company (and also its directors for the purposes of company law) you are responsible for the preparation of the accounts in accordance with the requirements of the Companies Act 2006 ('the 2006 Act').
Having satisfied myself that the accounts of the Company are not required to be audited under Part 16 of the 2006 Act and are eligible for independent examination, I report in respect of my examination of your charity's accounts as carried out under Section 145 of the Charities Act 2011 ('the 2011 Act'). In carrying out my examination I have followed the Directions given by the Charity Commission under Section 145(5) (b) of the 2011 Act.
Independent examiner's statement
Since your charity's gross income exceeded £250,000 your examiner must be a member of a listed body. I can confirm that I am qualified to undertake the examination because I am a member of the Institute of Chartered Accountants of Scotland, which is one of the listed bodies.
I have completed my examination. I confirm that no matters have come to my attention in connection with the examination giving me cause to believe:
-
accounting records were not kept in respect of the Company as required by Section 386 of the 2006 Act; or
-
the accounts do not accord with those records; or
-
the accounts do not comply with the accounting requirements of Section 396 of the 2006 Act other than any requirement that the accounts give a true and fair view which is not a matter considered as part of an independent examination; or
-
the accounts have not been prepared in accordance with the methods and principles of the Statement of Recommended Practice for accounting and reporting by charities (applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)).
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
Dr Shona F Wardrop The Institute of Chartered Accountants of Scotland
Chariot House Limited Chartered Accountants 44 Grand Parade Brighton East Sussex BN2 9QA
22 December 2025
Page 5
GRASSROOTS SUICIDE PREVENTION
STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDED 31 MARCH 2025
| Unrestricted funds Notes £ INCOME AND ENDOWMENTS FROM Donations and legacies 2 146,796 Charitable activities 5 Training, campaigning and strategic consultancy 200,796 Other trading activities 3 14,554 Investment income 4 10,094 Total 372,240 EXPENDITURE ON Raising funds 6 49,707 Charitable activities 7 Training, campaigning and strategic consultancy 360,379 Total 410,086 NET INCOME/(EXPENDITURE) (37,846) RECONCILIATION OF FUNDS Total funds brought forward 395,785 TOTAL FUNDS CARRIED FORWARD 357,939 |
Restricted funds £ - 550,784 - - 550,784 6,811 436,689 443,500 107,284 87,782 195,066 |
2025 Total funds £ 146,796 751,580 14,554 10,094 923,024 56,518 797,068 853,586 69,438 483,567 553,005 |
2024 Total funds £ 127,720 793,660 2,500 2,059 |
|---|---|---|---|
| 925,939 | |||
| 30,426 894,713 |
|||
| 925,139 | |||
| 800 482,767 |
|||
| 483,567 |
The notes form part of these financial statements
Page 6
GRASSROOTS SUICIDE PREVENTION (REGISTERED NUMBER: 05687263)
BALANCE SHEET
31 MARCH 2025
| Unrestricted funds Notes £ FIXED ASSETS Tangible assets 13 12,377 CURRENT ASSETS Stocks 14 5,783 Debtors 15 89,153 Cash at bank 294,359 389,295 CREDITORS Amounts falling due within one year 16 (43,733) NET CURRENT ASSETS 345,562 TOTAL ASSETS LESS CURRENT LIABILITIES 357,939 NET ASSETS 357,939 FUNDS 17 Unrestricted funds Restricted funds TOTAL FUNDS |
Restricted funds £ - - - 195,066 195,066 - 195,066 195,066 195,066 |
2025 Total funds £ 12,377 5,783 89,153 489,425 584,361 (43,733) 540,628 553,005 553,005 357,939 195,066 553,005 |
2024 Total funds £ 1,449 15,265 68,560 438,022 521,847 (39,729) 482,118 483,567 483,567 395,785 87,782 483,567 |
|---|---|---|---|
The charitable company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 March 2025.
The members have not required the company to obtain an audit of its financial statements for the year ended 31 March 2025 in accordance with Section 476 of the Companies Act 2006.
The trustees acknowledge their responsibilities for
-
(a) ensuring that the charitable company keeps accounting records that comply with Sections 386 and 387 of the Companies Act 2006 and
-
(b) preparing financial statements which give a true and fair view of the state of affairs of the charitable company as at the end of each financial year and of its surplus or deficit for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the charitable company.
The notes form part of these financial statements
continued...
Page 7
GRASSROOTS SUICIDE PREVENTION (REGISTERED NUMBER: 05687263)
BALANCE SHEET - continued
31 MARCH 2025
These financial statements have been prepared in accordance with the provisions applicable to charitable companies subject to the small companies regime.
The financial statements were approved by the Board of Trustees and authorised for issue on 19 December 2025 and were signed on its behalf by:
Emma Mills-Sheffield - Trustee
The notes form part of these financial statements
Page 8
GRASSROOTS SUICIDE PREVENTION
CASH FLOW STATEMENT FOR THE YEAR ENDED 31 MARCH 2025
| Notes Cash flows from operating activities Cash generated from operations 1 Net cash provided by/(used in) operating activities Cash flows from investing activities Purchase of tangible fixed assets Interest received Net cash (used in)/provided by investing activities Change in cash and cash equivalents in the reporting period Cash and cash equivalents at the beginning of the reporting period Cash and cash equivalents at the end of the reporting period |
2025 £ 55,025 55,025 (13,716) 10,094 (3,622) 51,403 438,022 489,425 |
2024 £ (64,126) (64,126) (1,478) 2,059 581 (63,545) 501,567 438,022 |
|---|---|---|
The notes form part of these financial statements
Page 9
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE CASH FLOW STATEMENT FOR THE YEAR ENDED 31 MARCH 2025
| 1. | RECONCILIATION OF NET INCOME TO NET CASH FLOW FROM | OPERATING ACTIVITIES | OPERATING ACTIVITIES |
|---|---|---|---|
| 2025 | 2024 | ||
| £ | £ | ||
| Net income for the reporting period (as per the Statement of Financial | |||
| Activities) | 69,438 | 800 | |
| Adjustments for: | |||
| Depreciation charges | 2,788 | 892 | |
| Interest received | (10,094) | (2,059) | |
| Decrease/(increase) in stocks | 9,482 | (13,408) | |
| Increase in debtors | (20,593) | (9,222) | |
| Increase/(decrease) in creditors | 4,004 | (41,129) | |
| Net cash provided by/(used in) operations | 55,025 | (64,126) |
2. ANALYSIS OF CHANGES IN NET FUNDS
| At 1/4/24 | Cash flow | At 31/3/25 | |
|---|---|---|---|
| £ | £ | £ | |
| Net cash | |||
| Cash at bank | 438,022 | 51,403 | 489,425 |
| 438,022 | 51,403 | 489,425 | |
| Total | 438,022 | 51,403 | 489,425 |
The notes form part of these financial statements
Page 10
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2025
1. ACCOUNTING POLICIES
Basis of preparing the financial statements
The financial statements of the charitable company, which is a public benefit entity under FRS102, have been prepared in accordance with the Charities SORP (FRS102) 'Accounting and Reporting by Charities: Statement of Recommended applicable to charities preparing their accounts with Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS102) (effective 1 January 2019)', Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.
The accounts are prepared in sterling, which is the functional currency of the charity. Monetary amounts in these financial statements are rounded to the nearest £.
At the time of approving the financial statements, the trustees have a reasonable expectation that the charity has adequate resources to continue in operational existence for the foreseeable future and on that basis the charity is considered to be a going concern.
Income
All income is recognised in the Statement of Financial Activities once the charity has entitlement to the funds, it is probable that the income will be received and the amount can be measured reliably.
Cash donations are recognised on receipt. Other donations are recognised once the charity has been notified of the donation, unless performance conditions require deferral of the amount. Income tax recoverable in relation to donations received under Gift Aid or deeds of covenant is recognised at the time of the donation.
Grants, including grants for the purchase of fixed assets, are recognised in full in the statement of financial activities in the year in which they are receivable.
Incoming resources are treated as deferred where the donor has specified that they related to a future accounting period.
Expenditure
Liabilities are recognised as expenditure as soon as there is a legal or constructive obligation committing the charity to that expenditure, it is probable that a transfer of economic benefits will be required in settlement and the amount of the obligation can be measured reliably. Expenditure is accounted for on an accruals basis and has been classified under headings that aggregate all cost related to the category. Where costs cannot be directly attributed to particular headings they have been allocated to activities on a basis consistent with the use of resources.
Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.
Assets costing less than £500 are written off to the Statement of Financial Activities.
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Fixtures, fittings and equipment - 3 years on a straight line basis.
continued...
Page 11
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
1. ACCOUNTING POLICIES - continued
Tangible fixed assets
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in net income/(expenditure) for the year.
Stocks
Stocks are stated at the lower of cost and net realisable value.
Net realisable value is the estimated selling price less all estimated costs of completion and costs to be incurred in marketing, selling and distribution.
Taxation
The Charity is considered to pass the tests set out in Paragraph 1 Schedule 6 Finance Act 2010 and therefore it meets the definition of a charitable company for UK Corporation Tax purposes. Accordingly the Charity is potentially exempt from taxation in respect of income or capital gains received within categories covered by Chapter 3 Part 11 Corporation Tax Act 2010 or Section 256 of the Taxation of Chargeable Gains Act 1992, to the extent that such income or gains are applied exclusively to charitable purposes.
Fund accounting
Unrestricted funds can be used in accordance with the charitable objectives at the discretion of the trustees. Restricted funds can only be used for particular restricted purposes within the objects of the . charity. Restrictions arise when specified by the donor or when funds are raised for particular restricted purposes.
Further explanation of the nature and purpose of each fund is included in the notes to the financial statements.
Cash and cash equivalents
Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.
Financial instruments
Financial instruments are recognised when the charity becomes party to the contractual provisions of the instrument.
Financial assets are offset, with the net amounts presented in the accounts when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include trade and other receivables and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.
Basic financial liabilities
Basic financial liabilities, including trade and other payables, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future receipts discounted at a market rate of interest. Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.
continued...
Page 12
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
1. ACCOUNTING POLICIES - continued
Cash and cash equivalents
Trade payables are obligations to pay for goods and services that have been acquired in the ordinary course of operations from suppliers. Accounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade payables are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
2. DONATIONS AND LEGACIES
| 2025 £ Donations 146,796 3. OTHER TRADING ACTIVITIES 2025 £ Other income 14,554 4. INVESTMENT INCOME 2025 £ Deposit account interest 10,094 5. INCOME FROM CHARITABLE ACTIVITIES 2025 Training, campaigning and strategic consultancy £ Contracts 242,840 Training income 193,296 Sales 7,500 Grants 307,944 751,580 |
2024 £ 127,720 |
2024 £ 127,720 |
|---|---|---|
| 2024 £ 2,500 2024 £ 2,059 2024 Total activities £ 192,055 284,565 30,000 287,040 |
2024 £ 2,500 |
|
| 2024 £ 2,059 |
||
| 793,660 |
continued...
Page 13
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
5. INCOME FROM CHARITABLE ACTIVITIES - continued Grants received, included in the above, are as follows:
| Kristina Martin Charitable Trust Lottery Digital Fund Sussex Community Foundation Sussex Partnership NHS Foundation Trust National Lottery Community Fund Mind in Brighton & Hove David Ridell Schroder Charity Trust Chalk Cliff Trust Britford Bridge The Lawson Trust Magdelan Lasher Enjoolata Foundation UK Focus Foundation London Borough of Barnet Select Equity Foundation Govia Thameslink Sussex Police 6. RAISING FUNDS Raising donations and legacies Fundraising costs Marketing costs |
2025 £ - - - - 19,672 8,288 166,722 - 5,000 - 5,000 - - - 9,999 78,263 10,000 5,000 307,944 2025 £ 42,194 14,324 56,518 |
2024 £ 8,000 86,160 5,000 23,618 - 8,288 108,624 5,000 5,000 15,000 10,000 1,500 5,000 5,850 - - - - |
2024 £ 8,000 86,160 5,000 23,618 - 8,288 108,624 5,000 5,000 15,000 10,000 1,500 5,000 5,850 - - - - |
|---|---|---|---|
| 287,040 | |||
| 2024 £ 16,380 14,046 |
|||
| 30,426 |
continued...
Page 14
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
7. CHARITABLE ACTIVITIES COSTS
| Training, campaigning and strategic consultancy 8. DIRECT COSTS OF CHARITABLE ACTIVITIES Staff costs Material costs Costs for delivering training Legal fees, accountancy, independent examination and bank charges Support costs Equipment and IT costs App development costs Depreciation |
Direct Costs (see note 8) £ 797,068 2025 2024 £ £ 614,767 545,200 22,509 32,873 85,858 196,941 17,420 13,737 16,335 17,557 14,737 10,054 22,654 77,459 2,788 892 797,068 894,713 |
Direct Costs (see note 8) £ 797,068 2025 2024 £ £ 614,767 545,200 22,509 32,873 85,858 196,941 17,420 13,737 16,335 17,557 14,737 10,054 22,654 77,459 2,788 892 797,068 894,713 |
|---|---|---|
| 2024 £ 545,200 32,873 196,941 13,737 17,557 10,054 77,459 892 |
||
| 894,713 |
9. NET INCOME/(EXPENDITURE)
Net income/(expenditure) is stated after charging/(crediting):
| 2025 | 2024 | |
|---|---|---|
| £ | £ | |
| Depreciation - owned assets | 2,788 | 892 |
| Independent examination | 2,580 | 2,580 |
10. TRUSTEES' REMUNERATION AND BENEFITS
There were no trustees' remuneration or other benefits for the year ended 31 March 2025 nor for the year ended 31 March 2024.
Page 15
continued...
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
10. TRUSTEES' REMUNERATION AND BENEFITS - continued
Trustees' expenses
One trustee was reimbursed £98 for travel expenses during to year to 31 March 2025 (2024: £NIL).
11. STAFF COSTS
Staff costs during the year were as follows:
| 2025 | 2024 | |
|---|---|---|
| £ | £ | |
| Wages and salaries | 508,260 | 455,251 |
| Social security costs | 44,129 |
37,602 |
| Pension costs | 11,355 |
9,995 |
| 563,745 | 464,765 |
The charity considers its key personnel comprises of the trustees, chief executive officer, development officer and finance officer . Total employment benefits to its key management personnel were £147,716 (2024: £136,291).
The average monthly number of employees during the year was as follows:
| Fundraising and administration No employees received emoluments in excess of £60,000. 12. COMPARATIVES FOR THE STATEMENT OF FINANCIAL ACTIVITIES Unrestricted funds £ INCOME AND ENDOWMENTS FROM Donations and legacies 127,720 Charitable activities Training, campaigning and strategic consultancy 327,565 Other trading activities 2,500 Investment income 2,059 Total 459,844 EXPENDITURE ON Raising funds 30,426 |
2025 18 Restricted funds £ - 466,095 - - 466,095 - |
2024 17 Total funds £ 127,720 793,660 2,500 2,059 925,939 30,426 |
|---|---|---|
Page 16
continued...
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
| 12. COMPARATIVES FOR THE STATEMENT OF FINANCIAL ACTIVITIES - continued Unrestricted Restricted funds funds £ £ Charitable activities Training, campaigning and strategic consultancy 441,825 452,888 Total 472,251 452,888 NET INCOME/(EXPENDITURE) (12,407) 13,207 RECONCILIATION OF FUNDS Total funds brought forward 408,191 74,576 TOTAL FUNDS CARRIED FORWARD 395,784 87,783 13. TANGIBLE FIXED ASSETS COST At 1 April 2024 Additions Disposals At 31 March 2025 DEPRECIATION At 1 April 2024 Charge for year Eliminated on disposal At 31 March 2025 NET BOOK VALUE At 31 March 2025 At 31 March 2024 |
Total funds £ 894,713 |
|---|---|
| 925,139 | |
| 800 482,767 |
|
| 483,567 | |
| Fixtures and fittings £ 14,517 13,716 (10,596) 17,637 13,068 2,788 (10,596) 5,260 12,377 1,449 |
continued...
Page 17
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
| 14. STOCKS Stocks 15. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR Trade debtors Prepayments and accrued income 16. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR Trade creditors Social security and other taxes Other creditors Accrued expenses |
2025 £ 5,783 2025 £ 80,660 8,493 89,153 2025 £ 26,728 14,340 85 2,580 43,733 |
2024 £ 15,265 |
|---|---|---|
| 2024 £ 56,867 11,693 |
||
| 68,560 | ||
| 2024 £ 26,182 10,966 1 2,580 |
||
| 39,729 |
continued...
Page 18
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
17. MOVEMENT IN FUNDS
| Unrestricted funds General fund Designated funds - Training Development Restricted funds Big Lottery - Awards for All West Sussex Wales Hampshire Brighton & Hove City Council & Public Health Lived Experience Hub Stay Alive Training TOTAL FUNDS |
At 1/4/24 £ 357,619 38,166 395,785 - 19,287 24,885 - - 12,760 20,000 10,850 87,782 483,567 |
Net movement in funds £ 320 (38,166) (37,846) 2,371 (11,987) (24,885) 5,548 5,387 (6,343) 80,337 56,856 107,284 69,438 |
Transfers between funds £ (50,303) 50,303 - - - - - - - - - - - |
At 31/3/25 £ 307,636 50,303 |
|---|---|---|---|---|
| 357,939 2,371 7,300 - 5,548 5,387 6,417 100,337 67,706 |
||||
| 195,066 | ||||
| 553,005 |
continued...
Page 19
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
17. MOVEMENT IN FUNDS - continued
Net movement in funds, included in the above are as follows:
| Unrestricted funds General fund Designated funds - Training Development Restricted funds Big Lottery - Awards for All Brighton and Hove City Council East Sussex County Council West Sussex Wales Hampshire Brighton & Hove City Council & Public Health Wirral Council Islington Council West Sussex Schools Lived Experience Hub Stay Alive Training TOTAL FUNDS |
Incoming resources £ 372,240 - 372,240 19,673 46,071 32,365 7,300 - 42,100 24,211 9,976 54,592 26,225 21,722 174,999 91,550 550,784 923,024 |
Resources Movement expended in funds £ £ (371,920) 320 (38,166) (38,166) (410,086) (37,846) (17,302) 2,371 (46,071) - (32,365) - (19,287) (11,987) (24,885) (24,885) (36,552) 5,548 (18,824) 5,387 (9,976) - (54,592) - (26,225) - (28,065) (6,343) (94,662) 80,337 (34,694) 56,856 (443,500) 107,284 (853,586) 69,438 |
|---|---|---|
continued...
Page 20
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
17. MOVEMENT IN FUNDS - continued
Comparatives for movement in funds
| Unrestricted funds General fund Designated funds - Training Development Restricted funds East Sussex County Council Kent County Council Lottery Digital Fund First Hand West Sussex Surrey Heads On Wales Kent Training Lived Experience Hub Stay Alive Training TOTAL FUNDS |
At 1/4/23 £ 294,894 113,297 408,191 12,021 1,000 13,669 6,000 8,000 12,000 8,138 10,000 3,748 - - - 74,576 482,767 |
Net movement in funds £ (12,406) - (12,406) (12,021) (1,000) (13,669) (6,000) 11,287 (12,000) (8,138) 14,885 (3,748) 12,760 20,000 10,850 13,206 800 |
Transfers between funds £ 75,131 (75,131) - - - - - - - - - - - - - - - |
At 31/3/24 £ 357,619 38,166 |
|---|---|---|---|---|
| 395,785 - - - - 19,287 - - 24,885 - 12,760 20,000 10,850 |
||||
| 87,782 | ||||
| 483,567 |
continued...
Page 21
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
17. MOVEMENT IN FUNDS - continued
Comparative net movement in funds, included in the above are as follows:
| Unrestricted funds General fund Restricted funds Brighton and Hove City Council East Sussex County Council Kent County Council Lottery Digital Fund First Hand West Sussex Surrey Heads On Wales Kent Training Brighton & Hove Schools Hampshire Mind in Brighton & Hove Lived Experience Hub Stay Alive Training TOTAL FUNDS |
Incoming resources £ 459,844 48,342 - - 86,160 - 32,366 - 23,618 64,885 - 6,622 39,840 8,288 125,124 20,000 10,850 466,095 925,939 |
Resources Movement expended in funds £ £ (472,250) (12,406) (48,342) - (12,021) (12,021) (1,000) (1,000) (99,829) (13,669) (6,000) (6,000) (21,079) 11,287 (12,000) (12,000) (31,756) (8,138) (50,000) 14,885 (3,748) (3,748) (6,622) - (39,840) - (8,288) - (112,364) 12,760 - 20,000 - 10,850 (452,889) 13,206 (925,139) 800 |
|---|---|---|
The purpose of each restricted fund was as follows:
1. The National Lottery Community Fund
Funding to enhance our IT?with new computers and screens, and ongoing IT support.
2. West Sussex County Council
Provision of Bespoke Training on Domestic Abuse & Suicide Prevention in West Sussex
3. NHS Wales Health Executive
To support people who are in contact with those who are exposed, affected, or bereaved by sudden and unexplained deaths that could be suicides, across Wales.
4. Hampshire County Council
Training and support relating to suicide prevention for those working with Veterans across Hampshire
- Brighton and Hove City Council and Public Health
continued...
Page 22
GRASSROOTS SUICIDE PREVENTION
NOTES TO THE FINANCIAL STATEMENTS - continued FOR THE YEAR ENDED 31 MARCH 2025
17. MOVEMENT IN FUNDS - continued
This programme aims to increase the confidence, skills and practice of the general practice workforce in listening and responding to those experiencing or at risk of suicidal ideation and/or suicidal behaviours.
6. Lived Experience Hub
Funding to support the operation of our Suicide Prevention Lived Experience Advisory Group (LEAG) and our wider Lived Experience network (LEN).
7. Stay Alive
Funding to support the development and maintenance of the Stay Alive App which included funding from Govia Thameslink - Improvement Fund to promote amongst rail networks and enhance user engagement.
8. Training
Funding to provide suicide prevention training to the wider community. Including developing a new Recovery College course 'Staying Safe from Suicide' in partnership with Sussex Partnership NHS Foundation Trust.
18. RELATED PARTY DISCLOSURES
There were no related party transactions for the year ended 31 March 2025.
19. STATUTORY INFORMATION
Grassroots Suicide Prevention is a charitable company, limited by guarantee, registered in England and Wales and has no share capital. No one member has overall control of the charity.
The company's registered office address and registered number can be found in the 'legal and administrative information' section of the trustees annual report.
Page 23
pry A selection of our partners 29
BATON ()APP ad Beat al vance Dut31[ ll,, LONDON BOROUGH HOPE Eatlng dlsorders Brighton & Hove Clty Councll BWC¥ in Brighton and Hove BournErnDUth NHS NHS cwIRThy Central and FOR CIVIL North West London SEQVAIITS •BURY• COLLEGE Camden and Islington Connock NHS Found31ion Trust 14HS FouTrJation Trusi C O U N C l L CHALK CLIFF TRUST t& Cheshire West and Chester Li ry ll411)6L FQUNDATION YORK LOtsP4LIL LONDON East Sussex Couniycouncil CROYDON sussex CCUEGE www.croydon.gov.uk AVIDRIDDELUQRG FASTBOLJRNE ENJOOLATA • FOUNDATION Focus Foundati¢ 4 Hampshire County Council ¢QVÉF41LNr ISLINGTON Kent TIIF. [n[Y CtyJnDI The Kristina Marlin Charitable Trust LAWSON TRUST For o morn •q•Jal luiur• Liverpool City Council UVERPOOL JOHN MOORES UNIVERSITY maitin searle solicitors + MeggaTelecom- Middlesex University Mnisty of Justlce NAPAC NAPS 30
We extend our heartfelt gratitude to our partners, funders, lived experience members, and supporters who make our work possible. Your commitment and collaboration help us create lasting change and reach those who need it most. Together, we are making a difference.
Thank you.
31