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2025-09-30-accounts

Draft Financial Statements at 28 April 2026 at 10:48:04

Charity registration number 1149341 (England and Wales) Company registration number 08205134

THE LILY MAE FOUNDATION

ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2025

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

LEGAL AND ADMINISTRATIVE INFORMATION

Trustees G Heaps
J Taylor
R Rainer
G Rudd
S Rainer
N Roper
D Slann
A Wickens (Appointed 5 December 2024)
Bookkeeper and accountant Neil Holland
Noble Accountancy Solutions Limited
(ICAEW firm reference C009574001)
Charity number 1149341
Company number 08205134
Registered office The Lodge, Fernhill Court
Balsall St East
Balsall Common
Coventry
CV7 7FR
Independent examiner M T Manley & Co Limited
696 Yardley Wood Rd
Billesley
Birmingham
West Midlands
B13 0HY
Principle bankers HSBC
34 Poplar Road
Solihull
B91 3AF

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

CONTENTS

Page
Trustees' report 1 - 2
Impact report
Independent examiner's report 3
Statement of financial activities 4
Balance sheet 5
Notes to the financial statements 6 - 15

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) FOR THE YEAR ENDED 30 SEPTEMBER 2025

The Trustees present their report and the financial statements for the year ending 30th September 2025. The Trustees, who are also directors of the company and who served throughout the year are listed on the previous page.

The financial statements have been prepared in accordance with the accounting policies set out in note 1 to the financial statements and comply with the Charity's Memorandum and Articles of Association, the Companies Act 2006 and “Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)” (as amended for accounting periods commencing from 1 January 2016)

Structure, Governance and Management

The Foundation is limited by guarantee and does not have any share capital. It is governed by the Memorandum and Articles of Association, incorporated on 6th September 2012.

The Foundation was registered as a Charity on 16th October 2012.

Public Benefit Statement

In the exercise of their powers as Charity Trustees, they have had due regard to the published guidance from the Charity Commission on the operation of the public benefit requirement.

The aims of the Charity are carried out for public benefit.

The Trustees consider that support to parents, their families and friends who have suffered a Stillbirth or Neonatal death and the dissemination of information and lessons learned to the rest of the Country to be of public benefit.

Financial review

The net surplus for the year arising from net income from activities and fund-raising events, and donations received, and not yet spent by the year-end, is shown in the Statement of Financial Activities.

At the end of the financial year 2025, our unrestricted funds are £308,826 (2024: £194,749) which is the equivalent of 8 months' worth of running costs (2024: 6 months).

The position has moved back into the Reserves Policy of holding 6-9 months' worth of running costs in reserve. Management has reviewed charitable activity levels during the year ended 30th September 2025, and prepared financial and activity forecasts for the coming financial year. We are confident that reserves will continue within our stated policy during the year ending 30th September 2026.

2025 2024
Unrestricted current assets 308,826 194,749
Running costs 469,180 356,449
Months' running costs in reserve 8 6

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2025

Structure, governance and management

The Trustees, who are also the directors for the purpose of company law, and who served during the year and up to the date of signature of the financial statements were:

A Brook (Resigned 26 February 2025) K Blackstock (Resigned 1 June 2025) S Richards (Resigned 1 November 2024) G Heaps A Price (Resigned 1 June 2025) K Watson (Resigned 27 November 2024) J Taylor R Rainer G Rudd S Rainer N Roper D Slann A Wickens (Appointed 5 December 2024)

Statement of Trustees' responsibilities

The Trustees (who are also directors of The Lily Mae Foundation for the purpose of company law) are responsible for preparing the Trustees' Annual Report and the financial statements in accordance with applicable law and United Kingdom Generally Accepted Accounting Practice. Company law requires the trustees to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the charitable company and of the incoming resources and application of resources, including the income and expenditure, of the charitable company for that period. In preparing these financial statements, the trustees are required to:

−select suitable accounting policies and then apply them consistently.

−observe the methods and principles in the Charities SORP.

−state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements; and

−prepare the financial statements on the going concern basis unless it is inappropriate to presume that the charitable company will continue in operation.

The trustees are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the financial position of the charitable company and which enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the charitable company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Small company provisions

This report has been prepared in accordance with the special provisions for small companies under Part 15 of the Companies Act 2006. The Report of the Trustees was approved at their meeting of 5th December 2024.

..............................

Ryan Jackson Founder and Managing Director Dated: .........................14 May 2026

CHARITY Aims & Objectives

Our Vision

Our vision at The Lily Mae Foundation is to work alongside Medical & Healthcare Professionals, other Charities and the All Party Parliamentary Group for Baby loss, to be recognised as the main provider of bereavement support for families who have lost a baby to Stillbirth, Neonatal Death, Miscarriage or Medical Termination in the West Midlands and Warwickshire.

Not only do we want to support anyone who has suffered the loss of a baby, but we want to raise awareness of how tragically common the loss of a baby is. Most people do not realise that Stillbirth, Neonatal Death, Miscarriage and Medical Termination devastate the lives of more than 3,500 parents every year. As the loss of a baby is still seen as a taboo subject bereaved parents are not encouraged to seek the support that they so desperately need. We want to change all of that.

BABY LOSS DEVASTATES MORE THAN

PARENTS’ LIVES EVERY YEAR

IT IS WIDELY ESTIMATED THAT AROUND

KNOWN PREGNANCIES END IN A MISCARRIAGE.

IT IS ESTIMATED THAT AT LEAST

PREGNANCIES A YEAR IN THE UK END IN A TFMR.

Charitable Objectives

Promote & Protect

To promote psychological, emotional and physical well-being of parents, their families and friends when a baby dies in the uterus, at birth or soon after birth by:

Work with other Charitable Organisations

To make donations to other charitable institutions having similar objects as the charity that the trustees shall at their discretion deem suitable.

Research & Assist

To promote and assist in research and the implementation of best practice to identify the causes and help reduce the incidence of the death of a baby in the uterus, at birth or soon after birth.

EXPANDING OUR IMPACT. A year of firsts

The Lily Mae Foundation is committed to working closely with the communities that we serve, ensuring that we listen, understand and consistently respond to their needs and develop our services accordingly.

You can read about our activities in detail on the following pages but here are some selected highlights for 2024-2025:

We held our first Walk 60 Miles in February Fundraising Challenge event.

We launched our Self-Care Mornings for bereaved parents.

We started monthly Walk and Talk sessions for bereaved parents and grandparents.

We started running Yoga After Loss sessions, led by Sophie, a trained teacher and bereaved mum.

Our Co-Founders, Amy and Ryan Jackson, were awarded honorary Doctorates by Coventry University.

The Still Parents Podcast was nominated in the Parenting and Specialist categories of the 2025 British Podcast Awards.

SUPPORT FOR Parents & Families

Memory Boxes

OVER THE LAST YEAR, WE HAVE PROVIDED

MEMORY BOXES

TO OUR SEVENTEEN PARTNER HOSPITALS

Our UK partner Hospitals

----- Start of picture text -----
PRINCESS ROYAL HOSPITAL,
SHREWSBURY AND TELFORD
WALSALL MANOR
HOSPITAL
GOOD HOPE HOSPITAL
SUTTON COLDFIELD
CITY HOSPITAL,
BIRMINGHAM
LEICESTER
ROYAL INFIRMARY
NEW CROSS HOSPITAL,
WOLVERHAMPTON
GEORGE ELIOT
HOSPITAL, NUNEATON
RUSSELLS HALL
HOSPITAL, DUDLEY
HEARTLANDS HOSPITAL
BIRMINGHAM
BIRMINGHAM
UNIVERSITY HOSPITAL
WOMEN’S HOSPITAL
COVENTRY & WARWICKSHIRE
BIRMINGHAM
CHILDREN'S HOSPITAL
WARWICK HOSPITAL,
HEREFORD WARWICKSHIRE
COUNTY HOSPITAL
WORCESTERSHIRE
ROYAL HOSPITAL
----- End of picture text -----

Our Northern Ireland partner Hospitals

DAISY HILL HOSPITAL, NEWRY THE ROYAL VICTORIA HOSPITAL, BELFAST

Memory Boxes provide much-needed support for bereaved parents, providing them with the opportunity to collect immediate precious memories and items and store them safely.

OVER THE LAST YEAR, WE HAVE HONOURED

BABY BIRTHDAYS

THROUGH DIGITAL BIRTHDAY CARDS SHARED ON OUR SOCIAL MEDIA ACCOUNTS.

1-2-1 Baby Loss Support Service

OVER THE LAST YEAR,

NEW CLIENTS HAVE BEEN REFERRED TO OUR BABY LOSS SUPPORT SERVICE,

whilst we have continued to provide support to other clients who entered the Service in previous years and are still accessing support.

WE HAVE PROVIDED OVER 1800 hours

OF 1-2-1 SUPPORT THIS YEAR.

Monthly Support Group Meetings

OUR MONTHLY SUPPORT GROUPS, BASED IN MERIDEN AND BOURNVILLE AND OUR RECENT WALK & TALK SUPPORT GROUP CONTINUE TO BE POPULAR, WITH OVER

CLIENTS ATTENDING ACROSS THE 3 GROUPS

These Groups offer support for all those who have suffered the loss of a baby. The introduction of our Walk and Talk Support Group has grown massively this year, offering families a different way to receive support and meet other bereaved families.

Pregnancy After Loss Support

IN ADDITION TO OUR 1-2-1 SESSIONS, PARENTS GOING THROUGH PREGNANCY AFTER LOSS ARE ABLE TO ACCESS OUR MONTHLY SUPPORT GROUP.

IN ADDITION OVER THE LAST YEAR,

PEOPLE HAVE ATTENDED THE PREGNANCY AFTER LOSS GROUP

Those attending have benefitted from the connections made with each another, as well as participating in the additional opportunities offered by a Q&A session with an independent midwife and a guided hypnosis session to support the management of anxiety.

Rainbow Baby Group

Our monthly Rainbow Baby Group continues to offer a compassionate and supportive environment for families who have experienced the loss of a baby and are now raising, or expecting, a rainbow baby. These sessions create meaningful opportunities for connection, conversation, and play in a nurturing space.

This year, members had access to Paediatric First Aid Training and participated in a collaborative coffee morning with the Birmingham and Solihull Perinatal Mental Health Loss Team, providing valuable resources for both emotional and practical support. Over the past year, more than 130 individuals have engaged with the Rainbow Baby Group , with 54 receiving ongoing support through a dedicated WhatsApp Group, ensuring families stay connected and supported on their journey.

Mums and Grandmothers’ Group

The Mums and Grandmothers’ Group continues to grow. There are now 72 members who benefit from support via a dedicated WhatsApp Group and in-person activities. We have organised three self-care mornings over the year, including crafts, walking and yoga plus a wreath-making session. Each activity offers opportunities for both reflection and connection with others.

Dads and Grandads’ Group

Running in parallel with the Mums and Grandmothers’ group, the well-established Dads and Grandads group has also grown in numbers, with 118 members now benefitting from the opportunity to connect with others both online and in-person through our monthly programme of activities that have included go-karting, a visit to the Birmingham German Market and participation in an Escape Room evening.

Little Shining Lights Christmas Services

ON 1ST DECEMBER 2024 WE HELD OUR LITTLE SHINING LIGHTS CHRISTMAS SERVICES,

providing a space for parents and families to come together and remember their precious babies.

people attended our Family service

people attended our Adult Only service

A TOTAL OF 253 PEOPLE ATTENDED BOTH SERVICES.

Still Parents Podcast

Hosted by Ryan Jackson, Dan Kelly and Matt Whitehouse, the Still Parents Podcast unites bereaved fathers worldwide through honest, raw and inspiring stories. Supported by Podvocates, Matt McConnell, William Ellis and Kelly Jean-Phillipe.

It has been another amazing year, in which guests have generously shared their views, experiences and insights. People have listened to the podcast, across 61 countries and 6 continents.

OVER THE LAST YEAR MORE THAN

PEOPLE HAVE LISTENED TO THE PODCAST

We’re delighted to have been recognised through the British Podcast Awards, shortlisted in both the Parenting and Specialist categories.

Support for Children and Young People

Play therapy

Explaining the death of a baby to siblings can be extremely daunting and difficult for parents, who are also dealing with their own grief following the loss of their child. It is very common to feel worried and anxious about how siblings will be affected by the death of their baby brother or sister.

Parents will be unsure about what to say and how much to tell, they will want to protect them, especially when the siblings are very young and may well struggle to understand the concept of death. Delivered by specialist Therapeutic Play Practitioner and bereaved parent, Matt Haywood, our Play Therapy sessions provide children with the opportunity to explore their thoughts and feelings in creative and dynamic ways, without having to use words to articulate themselves.

Feedback from children and families has been very positive, as evidenced through these anonymised quotes from parents:

They have become themself and are able to express how they feel. Confidence in talking has improved massively.

Every time they come away from Matt, they are super happy and enjoy coming. It’s nice for them to have something so positive, just for them.

Sibling Support Days

Our Sibling Support Days at Hatton Adventure World enable children to meet and share with others who have suffered the same loss and be supported through creative art activities. During the day the children take part in a number of fun activities, including indoor and outdoor play, animal feeding and petting, craft workshops and a foam party. This year we ran two Sibling Support Days on 27th May and 28th August. A total of 83 children, aged from 4 to 16 years, attended from 62 families.

Theatre trip

On Friday 21st February we organised a trip for bereaved families to see Shane West (also known as Hatton World’s Zoobee) perform his magic show at the Abbey Theatre in Nuneaton. 19 children and 11 parents enjoyed an evening of comedy magic , laughs, ventriloquism and mind-blowing illusions.

Christmas Party

In December we organised a Christmas celebration for bereaved siblings at the Royal British Legion in Knowle, welcoming 76 children for an afternoon filled with enjoyment, activities, and new friendships. This event provided a valuable opportunity for children who have lost a baby brother or sister to connect with others who share a similar experience. The afternoon was filled with crafts, games and a visit from Santa, creating a warm and welcoming environment for the children to enjoy. Beyond the festive activities, the party provided a space for a shared understanding and support, allowing these siblings to feel more connected on their grief journeys.

Sibling Day: Hatton Adventure World

Sibling Grieve2 Support Packs

OUR SIBLING SUPPORT PACKS ARE PROVIDED TO CHILDREN AND YOUNG PEOPLE WHO HAVE LOST A BROTHER OR SISTER.

OVER THE LAST YEAR,

SIBLINGSGRIEVE2 PACKS WERE PROVIDED TO FAMILIES THROUGH OUR PARTNER HOSPITALS.

Each pack includes:

SUPPORT FOR Professionals

Another key element of the Foundation is to work collaboratively with professionals to improve and enhance professional practice for the benefit of bereaved parents and their families. We offer advice, support and training to professionals across the region, including student practitioners.

Some examples include:

We provided training to staff at Clifford Bridge Academy School to empower them to support children and families affected by baby loss.

As a school community, we endeavour to support our children and their families in all aspects of their lives, not just education. In recent months we had been made aware of children who were facing the sad loss of a baby sibling. We contacted The Lily Mae Foundation and immediately received guidance as to how to support those children and their parents over the phone. Ryan also kindly offered to provide training for staff that he tailored to our specific requirement of how to talk about loss to very young siblings, and the impact that this grief may have on them (in both the immediate and the long term). Ryan arrived and gifted us with his own personal story, his knowledge and his counsel. It was an inspiring and informative session that extended beyond educating us and encouraged us to 'feel'. Thank you to Ryan, to The Lily Mae Foundation and to all of the staff that make themselves so readily available to families and to those of us who are trying our best to help others. Your time and dedication is very much appreciated.

Cara Hannis,

Learning Mentor and Wellbeing Champion, Clifford Bridge Academy

We provide monthly supervision support to the bereavement midwives and staff working within University Hospital Coventry and Warwickshire:

She provides a safe space for us to discuss any issues that we have, and by supporting us she helps us to be able to support those under our care…She has helped with team dynamics, individual issues, bereavement and loss and confidence issues. All members of the team have found her support invaluable.

Anonymous

We provided training to communication leads across NHS Trusts, Healthwatch and Social Services across Birmingham, The Black Country and Solihull.

The training provided by Ryan Jackson from the Lily Mae Foundation was exemplary, pitched exactly to land well with the audience - a group of communication leads across NHS Trusts, (acute, community and mental health) Healthwatch, and social services across Birmingham, the Black Country and Solihull. We had sought the training to ensure our communications materials were sensitive, inclusive and empathetic to all, and the feedback from those on the training was resoundingly positive. In fact, colleagues posted on LinkedIn to share their personal thoughts about the training, one Head of Communications commenting:

I had the honour of meeting with Ryan from The Lily Mae Foundation® today to talk about how we as communicators can be as inclusive and sensitive as possible with our words.

Having recently stepped in to support our University Hospitals Birmingham NHS Foundation Trust maternity and neonatal services with their comms, it’s given me a lot to think about when we share not only positive stories, but the devastating ones as well.

COMMUNITY Engagement & Events

Baby Loss Awareness week October 9th-15th 2024

BABY LOSS AWARENESS WEEK IS ALWAYS A BUSY WEEK FOR THE FOUNDATION AS WE CONTINUE TO OFFER OUR ONGOING SUPPORT SERVICES IN ADDITION TO ATTENDING AND FACILITATING SPECIAL EVENTS AND ACTIVITIES TO MARK THIS IMPORTANT PERIOD.

Thank you to everyone who joined us for another beautiful Wave of Light Service and to St Mary’s Church in Temple Balsall for hosting us once again. We were also proud to support a number of other events, including services and stands at Knowle Church, Coventry Cathedral, Heartlands Hospital, St Patricks’s RC Church Service, Wolverhampton Pelsall Community Centre in Walsall and Birmingham Women’s Hospital.

Golf Day and Dinner Dance

On Friday 11th April we hosted our 16th Annual Golf Day and Evening Dinner Dance. Once again it was a fantastic day and another hugely successful fundraising event. We were lucky to welcome the sunshine for a brilliant day of golf, followed by an unforgettable evening filled with great entertainment, dancing and celebration.

COLLECTIVELY RAISED OVER

£25,000

February Walk

Thank you to everyone who took part in our Walk 60 Miles in February Fundraising Challenge. In the first year of the challenge, 80 individuals took part. We loved seeing your photos and videos throughout the month.

INCREDIBLE EFFORTS HELPED RAISE A PHENOMENAL

£20,753

Malvern End to End Challenge

Ten brilliant individuals took part in this year’s Malvern End to End challenge, walking 18 miles across the beautiful Malvern Hills. Thank you to everyone who took part.

COLLECTIVELY RAISED OVER

Snowdon Sunrise Challenge

An unforgettable experience, 18 people joined us this year for the Snowdon Sunrise Challenge, ascending to the peak under moonlight and then observing daylight break as they descended. Huge congratulations and thank you to everyone who took part.

COLLECTIVELY RAISED OVER

London Landmarks Half Marathon

ON 6TH APRIL,

AMAZING INDIVIDUALS PARTICIPATED IN THE LONDON LANDMARKS HALF MARATHON,

running in support of The Lily Mae Foundation. We want to extend a big thank you to everyone involved, each and every runner, their families and friends who came to cheer them on and the generous sponsors who supported our runners through the day.

COLLECTIVELY RAISED OVER £13,810

White Collar Boxing

On 9th November 2024 and 19th July 2025 we held White Collar Boxing Events in proud partnership with The Boxing Lab and Ariyah-Skye Personal Training. OVER THE COURSE OF 10 WEEKS, MORE THAN 40

incredible individuals, including bereaved parents, passionate fundraisers and fitness enthusiasts committed themselves to an intensive training journey. Their training prepared them to step into the ring and take part in a White Collar Boxing match in support of families who have experienced the heartbreak of losing a baby.

INCREDIBLE EFFORTS HELPED RAISE A PHENOMENAL £30,000

Just Dance

In January 2025, our Administration Manager and Baby Loss Support Worker, Chantelle, took on the challenge of learning to dance Strictly style. After eight weeks of dedicated training, practising two hours each week, she bravely showcased her new skills in front of a live audience. Chantelle danced in

memory of her twin daughters, Nevaeh and Indie, to mark what would have been their 10th birthday.

THROUGH HER MOVING TRIBUTE, SHE RAISED AN INCREDIBLE

£363

Skydives

This year an amazing 14 people have completed skydives for us at Hinton Skydiving Centre in Banbury across 6 different dates.

RAISING A FANTASTIC £5,530

High Sheriff Visit

We were honoured to welcome the High Sheriff of the West Midlands, Doug Wright MBE, to The Lily Mae Foundation office on 5th February. This visit provided a wonderful opportunity to showcase our work supporting families who have experienced the devastating loss of a baby. We were able to share how our support services have grown and evolved over the years, particularly poignant as we approached Lily Mae’s 15th birthday on February 7 2025.

Solihull Council Visit

On 6th March we were pleased to welcome Sir Clive Stone, Solihull Deputy Lieutenant, and Paul Johnson, Chief Executive of Solihull MBC to the Lily Mae Foundation office. Sir Clive and Mr Johnson toured our premises, met staff, volunteers and beneficiaries and learned about the significance of the items that we place inside each of our Memory Boxes.

Solihull Mayor Visits

This year we were pleased to welcome Councillors Shahin Ashraf and Annette Mackenzie, Mayors of Solihull, to our offices. During their time at The Foundation, the Mayors immersed themselves into learning about the supporting programmes that we offer and getting to know staff, meeting families who have experienced baby loss and subsequently accessed support from the Charity. A particularly special moment of each of the visits were when the Mayors joined us to assemble Memory Boxes with bereaved siblings Sophie, Sabriyah and Jude.

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5
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THIS YEAR MARKED THE 11TH YEAR OF THE BALSALL COMMON FUN RUN,

our annual community and fundraising event which was once again a huge success, despite the rain!

OVER

PEOPLE REGISTERED FOR THE EVENT,

with many more attending to cheer on everyone who walked, jogged or ran. On behalf of everyone at The Lily Mae Foundation we extend a huge thank you to everyone who participated, our sponsors, supporters and volunteers.

RAISING A SUPERB

£29,000

Your energy and support helped make the day a great success and will enable us to continue to deliver much-needed resources and services to bereaved families.

FEEDBACK From Our Clients

Outcome Data

97.7% of people who have used our services report feeling less isolated as a result of using our services.

Satisfaction data

97.7% of people who have used our services would recommend us to anyone who has lost a baby.

----- Start of picture text -----
97.7% 97.7%
How would you rate the support of The Lily Mae Foundation? Would you recommend us to another bereaved family?
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SUPPORT FROM Trusts & Foundations

Our achievements this year would not have been possible without the generous support of Trusts and Foundations. We are sincerely grateful to the following organisations whose funding has strengthened our work:

29th May 1961 Charitable Trust Arnold Clark Community Fund Baron Davenport’s Charity The Barratt Foundation The Batchworth Trust Cash for Kids C B and H H Taylor 1984 Trust Children in Need The Cole Charitable Trust The DMF Ellis Charitable Trust Edward & Dorothy Cadbury Trust The Elizabeth Way Charitable Trust The Eveson Trust Global’s Make Some Noise The Goodenough Charitable Trust The Grimmitt Trust Henry James Sayer and Joseph Hopkins Charities The Lord Austin Trust The National Lottery Community Fund One Stop Community Partnership Programme The Patrick Trust The Roger & Douglas Turner Charitable Trust The Sparkhill Trust Souter Charitable Trust Sutton Coldfield Charitable Trust Tesco Community Fund The W E Dunn Trust

THE FOUNDATION S Partnerships

We are hugely grateful to all of the organisations who have partnered with us over the last year, supporting our work through donations, events, volunteering and awareness-raising.

Special thanks to:

Ardens

Support from Ardens helped make the Balsall Common Fun Run possible, through their runners, sponsorship and donations of food.

Jaguar Land Rover (JLR)

JLR supported our Golf Day and Dinner Dance, providing sponsorship and prizes for the event. We were also pleased to welcome JLR representatives onto the Podcast to talk about the programme they have put into place to support employees who have lost a baby.

NEC

The NEC partnered with us throughout 2024, raising awareness of the The Foundation and our activities and events through media boards and their own fundraising activities, which included a very special quiz night.

Taylor Wimpey

Taylor Wimpey have supported The Foundation through a wide range of activities, including fundraising, sponsorship and volunteering for the Balsall Common Fun Run and the donation of prizes for our Golf Day and Dinner Dance.

We are also grateful to the following organisations, who chose us as their Charity of the Year:

Dafferns

Dafferns selected us as their Charity of the Year in January 2025 and have supported us through a range of volunteering and fundraising activities, including quizzes, skydives and supporting the Balsall Common Fun Run. We extend our sincere thanks to everyone who has played a part.

The Standwell Steelers

The Sandwell Steelers, one of the Midlands’ leading American football teams, are not just committed to on-field excellence but also to making a meaningful impact off the field.

This year they selected The Lily Mae Foundation as their Charity of the Season, pledging to support our mission and raise awareness and vital funds for the work that we do. Jake Hill, Player & Vice Chairman of the Club said: “We are proud to announce that the Sandwell Steelers have chosen the Lily Mae Foundation as our Charity Partner for the season. This is a cause that holds a deeply personal place in my heart, having experienced the pain of baby loss first hand. I know the importance of having support, understanding and resources during such a difficult time.” The Steelers Family Day, held on 18th May, raised a superb £820.

Verdo Lounge

Thank you to Verdo Lounge in Sutton Coldfield who chose us as their 2025 Charity of the Year and have since been busy fundraising through bake sales, quizzes and skydives.

Grimsbury Manor Nursery School

We were delighted to be selected as Charity of the Year by the amazing Grimsbury Manor Nursery School in Banbury. In May they held a bake sale which raised over £400.

Brewin Dolphin

We’re grateful to Brewin Dolphin who chose us as their Charity of the Year following nomination by Rob Casselden, who accessed support from The Foundation after the loss of his second son, Gabriel. Their support has included direct donations, volunteering, making Memory Boxes, organising events to include quizzes and a corporate responsibility day. To date, they have raised a phenomenal £15,000.

We have also been pleased to partner with organisations working to support bereaved families in a range of contexts, contributing to key activities and discussions both locally and nationally.

Ockenden Family Meeting

The Lily Mae Foundation proudly manned a stall at the family meeting hosted by Donna Ockenden as part of the Independent Review of Maternity Services at Nottingham University Hospitals NHS Trust on 1st February. The event provided an important opportunity to connect with families, offer support and raise awareness of The Foundation’s work.

West Mercia Police

Over the last year we have continued to work with West Mercia Police, reviewing and advising on the correspondence that is sent to bereaved families as part of Operation Lincoln, an investigation into the care of mothers and babies who died or suffered serious harm in a maternity care setting at the Shrewsbury and Telford NHS Trust between 1st October 2003 and the present day.

All Party Parliamentary Group on Baby Loss

All Party Parliamentary Groups (APPGs) are informal, cross-party groups formed by MPs and Members of the House of Lords who share common interests. We attended meetings for the APPG in February and May 2025, representing both The Foundation and the families that we serve.

University Hospitals Coventry and Warwickshire (UHCW), Tommy’s Recurrent Miscarriage Clinic and University of Warwick

We have ongoing relationships with UHCW, the local Tommy’s Recurrent Miscarriage Clinics and researchers at the University of Warwick, meaning that we are able to act as a source of information and support for the bereaved families that they work with.

We regularly share information about relevant research studies and trials through our social media channels, providing families with opportunities to engage and participate if they wish.

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF THE LILY MAE FOUNDATION

I report to the Trustees on my examination of the financial statements of The Lily Mae Foundation (the Charity) for the year ended 30 September 2025.

Responsibilities and basis of report

As the Trustees of the Charity (and also its directors for the purposes of company law), you are responsible for the preparation of the financial statements in accordance with the requirements of the Companies Act 2006.

Having satisfied myself that the financial statements of the Charity are not required to be audited under Part 16 of the Companies Act 2006 and are eligible for independent examination, I report in respect of my examination of the Charity’s financial statements carried out under section 145 of the Charities Act 2011. In carrying out my examination I have followed the Directions given by the Charity Commission under section 145(5)(b) of the Charities Act 2011.

Independent examiner's statement

Since the Charity’s gross income exceeded £250,000, the independent examiner must be a member of a body listed in section 145 of the Charities Act 2011. I confirm that I am qualified to undertake the examination because I am a member of Institue of Chartered Accountants England and Wales, which is one of the listed bodies.

I have completed my examination. I confirm that no matters have come to my attention in connection with the examination giving me cause to believe that in any material respect:

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the financial statements to be reached.

M T Manley & Co Limited

696 Yardley Wood Rd Billesley Birmingham West Midlands B13 0HY Date: ............................

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

STATEMENT OF FINANCIAL ACTIVITIES INCLUDING INCOME AND EXPENDITURE ACCOUNT

FOR THE YEAR ENDED 30 SEPTEMBER 2025

Unrestricted
Restricted
funds
funds
2025
2025
Notes
£
£
Income and endowments from:
Donations and legacies
3
280,028
171,099
Other trading activities
4
4,630
-
Interest income
5
4,028
-
Income from charitable
activities
6
218,260
-
Total income
506,946
171,099
Expenditure on:
Raising funds
7
131,478
-
Charitable activities
8
262,682
153,991
Total expenditure
394,160
153,991
Net income and movement in
funds
112,786
17,108
Reconciliation of funds:
Fund balances at 1 October
2024
209,556
13,383
Fund balances at 30
September 2025
322,342
30,491		 Total
Unrestricted
Restricted
funds
funds
2025
2024
2024
£
£
£
451,127
249,692
108,433
4,630
4,389
-
4,028
3,845
-
218,260
204,686
-
678,045
462,612
108,433
131,478
102,600
-
416,673
276,635
118,503
548,151
379,235
118,503
129,894
83,377
(10,070)
222,939
126,179
23,453
352,833
209,556
13,383		 Total
2024
£
358,125
4,389
3,845
204,686
571,045
102,600
395,138
497,738
73,307
149,632
222,939

The statement of financial activities includes all gains and losses recognised in the year. All income and expenditure derive from continuing activities.

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

BALANCE SHEET

AS AT 30 SEPTEMBER 2025

Notes
Fixed assets
Tangible assets
14
Current assets
Debtors
15
Cash at bank and in hand
Creditors: amounts falling due within
one year
16
Net current assets
Total assets less current liabilities
The funds of the Charity
Restricted income funds
17
Unrestricted funds
18		 2025
£
26,206
356,432
382,638
(42,961)		 £
13,156
339,677
352,833
30,491
322,342
352,833		 2024
£
22,026
233,061
255,087
(46,955)		 £
14,807
208,132
222,939
13,383
209,556
222,939

The company is entitled to the exemption from the audit requirement contained in section 477 of the Companies Act 2006, for the year ended 30 September 2025.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476.

These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved by the Trustees on .........................14 May 2026

.............................. G Heaps Chair to the Trustees

Company registration number 08205134 (England and Wales)

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2025

1 Accounting policies

Charity information

The charity is limited by guarantee, incorporated in England, and consequently does not have share capital. Each of the trustees is liable to contribute an amount not exceeding £Nil towards the assets of the charity in the event of liquidation. The address of its registered office is The Lodge, Fernhill Court, Balsall Street East, Balsall Common, Coventry, CV7 7FR.

1.1 Accounting convention

The financial statements have been prepared in accordance with the Charity's Memorandum and Articles of Association, the Companies Act 2006 and “Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)” (as amended for accounting periods commencing from 1 January 2016). The Charity is a Public Benefit Entity as defined by FRS 102.

The Charity has taken advantage of the provisions in the SORP for charities applying FRS 102 Update Bulletin 1 not to prepare a Statement of Cash Flows.

The financial statements are prepared in sterling, which is the functional currency of the Charity. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention,. The principal accounting policies adopted are set out below.

1.2 Going concern

At the time of approving the financial statements, the Trustees have a reasonable expectation that the Charity has adequate resources to continue in operational existence for the foreseeable future. Thus the Trustees continue to adopt the going concern basis of accounting in preparing the financial statements.

1.3 Charitable funds

Unrestricted funds are available for use at the discretion of the Trustees in furtherance of their charitable objectives.

Restricted funds are subject to specific conditions by donors or grantors as to how they may be used. The purposes and uses of the restricted funds are set out in the notes to the financial statements.

Endowment funds are subject to specific conditions by donors that the capital must be maintained by the Charity.

1.4 Incoming resources

Income is recognised when the Charity is legally entitled to it after any performance conditions have been met, the amounts can be measured reliably, and it is probable that income will be received.

Cash donations are recognised on receipt. Other donations are recognised once the Charity has been notified of the donation, unless performance conditions require deferral of the amount. Income tax recoverable in relation to donations received under Gift Aid or deeds of covenant is recognised at the time of the donation.

Legacies are recognised on receipt or otherwise if the Charity has been notified of an impending distribution, the amount is known, and receipt is expected. If the amount is not known, the legacy is treated as a contingent asset.

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2025

1 Accounting policies

(Continued)

1.5 Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Fixtures and fittings Straight Line over 4 years Computers Straight Line over 3 years

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the statement of financial activities.

1.6 Impairment of fixed assets

At each reporting end date, the Charity reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any).

1.7 Cash and cash equivalents

Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.8 Financial instruments

The Charity has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the Charity's balance sheet when the Charity becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2025

1 Accounting policies

(Continued)

Basic financial liabilities

Basic financial liabilities, including creditors and bank loans are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of operations from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Derecognition of financial liabilities

Financial liabilities are derecognised when the Charity’s contractual obligations expire or are discharged or cancelled.

1.9 Taxation

The charity is considered to pass the tests set out in Paragraph 1 Schedule 6 of the Finance Act 2010 and therefore it meets the definition of a charitable company for UK Corporation Tax purposes. Accordingly, the charity is potentially exempt from taxation in respect of income or capital gains received within categories covered by Chapter 3 Part 11 of the Corporation Tax Act 2010 or Section 256 of the Taxation of Chargeable Gains Act 1992, to the extent that such income or gains are applied exclusively to charitable purposes.

1.10 Employee benefits

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

Termination benefits are recognised immediately as an expense when the Charity is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

2 Critical accounting estimates and judgements

In the application of the Charity’s accounting policies, the Trustees are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

3 Income from donations and legacies

Unrestricted Restricted Total Unrestricted Restricted Total
funds funds funds funds
2025 2025 2025 2024 2024 2024
£ £ £ £ £ £
Donations and gifts 280,028 171,099 451,127 249,692 108,433 358,125

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2025

4 Other trading activities
Unrestricted
Unrestricted funds
funds
2025 2024
£ £
Branded merchandise sales 4,630 4,389
5 Income from interest income
Unrestricted Unrestricted
funds funds
2025 2024
£ £
Non-charitable trading activities 4,028 3,845
6 Income from charitable activities
Unrestricted Unrestricted
funds funds
2025 2024
£ £
Net gain on disposal of tangible fixed assets - 501
Fundraising events income 168,587 126,014
Contracted services income 49,673 78,171
218,260 204,686
7 Expenditure on raising funds
Unrestricted Unrestricted
funds funds
2025 2024
£ £
Fundraising and publicity
Fundraising eventcosts 87,890 62,628
Branded merchandise 10,043 6,390
Fundraising support costs 11,520 14,230
Staff costs 22,025 19,352
131,478 102,600

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2025

8 Charitable activities

Charitable
Charitable
Expenditure Expenditure
2025 2024
£ £
Staff costs 50,445 58,427
Support for men 28,131 28,002
Memory boxes & sibling packs 45,685 45,933
Support & remembrance 112,248 106,631
One to one support 60,816 58,222
Depreciation 7,667 5,675
304,992 302,890
Share of support costs (see note 9) 111,681 92,248
416,673 395,138
Analysis by fund
Unrestricted funds 262,682 276,635
Restricted funds 153,991 118,503
416,673 395,138

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2025

9
Support costs
Support
costs
£
Online collection fees
11,586
Outsourced services
40,468
Software licences
4,085
Repairs and maintenance
5,131
Publicity
419
Office costs, rent
19,695
Insurance
4,255
Travel
2,440
Postage
1,991
Stationery
723
Telephone
3,814
Utilities
1,813
Website costs
739
Vehicle running costs
9,514
Bank and card charges
1,390
Training
1,740
Accountancy
1,392
Legal and professional
485
111,681
Analysed between
Charitable activities
111,681
10
Net movement in funds
The net movement in funds is stated after charging/(crediting):
Depreciation of owned tangible fixed assets
Loss/(profit) on disposal of tangible fixed assets		 2025
Support
costs
£
£
11,586
8,408
40,468
26,242
4,085
3,845
5,131
5,440
419
4,992
19,695
22,525
4,255
3,827
2,440
1,746
1,991
1,280
723
217
3,814
3,104
1,813
1,883
739
635
9,514
3,853
1,390
1,443
1,740
1,665
1,392
820
485
323
111,681
92,248
111,681
92,248
2025
£
7,667
-		 2024
£
8,408
26,242
3,845
5,440
4,992
22,525
3,827
1,746
1,280
217
3,104
1,883
635
3,853
1,443
1,665
820
323
92,248
92,248
2024
£
5,674
(501)

11 Trustees

None of the Trustees (or any persons connected with them) received any remuneration or benefits from the Charity during the year.

12 Employees

The average monthly number of employees during the year was:

2025 2024
Number Number
8 8

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2025

12
Employees
Employment costs
Wages and salaries
Social security costs
Other pension costs
Other employee benefits
The number of employees whose annual remuneration was more than £60,000
is as follows:
£60,000 - £69,999
Remuneration of key management personnel
The remuneration of key management personnel was as follows:
Number of key management personnel
Remuneration of key management personnel		 (Continued)
2025
2024
£
£
215,615
211,964
15,586
15,251
5,171
5,281
236,371
232,496
1,170
11,368
237,541
243,864
2025
2024
Number
Number
1
-
2025
2024
2
2
127,697
121,502		 (Continued)
2025
2024
£
£
215,615
211,964
15,586
15,251
5,171
5,281
236,371
232,496
1,170
11,368
237,541
243,864
2025
2024
Number
Number
1
-
2025
2024
2
2
127,697
121,502
232,496
11,368
243,864
2024
Number
-
2024
2
121,502

This remuneration equates to an average hourly rate of £35.53, based on an estimated total of 3,594 hours expended in the year (2024: average hourly rate £31.80 based on an estimated total of 3,821 hours expended).

13 Taxation

The charity is exempt from tax on income and gains falling within section 505 of the Taxes Act 1988 or section 252 of the Taxation of Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects.

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2025

14
Tangible fixed assets
Fixtures and
fittings
Computers
£
£
Cost
At 1 October 2024
23,532
6,835
Additions
3,969
2,047
At 30 September 2025
27,501
8,882
Depreciation and impairment
At 1 October 2024
10,985
4,576
Depreciation charged in the year
5,767
1,899
At 30 September 2025
16,752
6,475
Carrying amount
At 30 September 2025
10,749
2,407
At 30 September 2024
12,547
2,260
15
Debtors
2025
Amounts falling due within one year:
£
Other debtors
3,123
Prepayments and accrued income
23,083
26,206
16
Creditors: amounts falling due within one year
2025
£
Trade creditors
2,380
Other creditors
10,076
Accruals and deferred income
30,505
42,961		 Total
£
30,367
6,016
36,383
15,561
7,666
23,227
13,156
14,807
2024
£
48
21,978
22,026
2024
£
927
7,123
38,905
46,955

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2025

17 Restricted funds

The restricted funds of the charity comprise the unexpended balances of donations and grants held on trust subject to specific conditions by donors as to how they may be used.

At 1
Previous year:
At 1		 October
2024
Incoming
resources
Resources
expended
At 30
September
2025
£
£
£
£
13,383
171,099
(153,991)
30,491
October
2023
Incoming
resources
Resources
expended
At 30
September
2024
£
£
£
£
23,453
108,433
(118,503)
13,383

18 Unrestricted funds

The unrestricted funds of the charity comprise the unexpended balances of donations and grants which are not subject to specific conditions by donors and grantors as to how they may be used. These include designated funds which have been set aside out of unrestricted funds by the trustees for specific purposes.

At 1
General funds
Previous year:
At 1
General funds
19
Analysis of net assets between funds
At 30 September 2025:
Tangible assets
Current assets/(liabilities)		 October
2024
Incoming
resources
Resources
expended
At 30
September
2025
£
£
£
£
209,556
506,946
(394,160)
322,342
October
2023
Incoming
resources
Resources
expended
At 30
September
2024
£
£
£
£
126,179
462,612
(379,235)
209,556
Unrestricted
Restricted
Total
funds
funds
2025
2025
2025
£
£
£
13,156
-
13,156
309,186
30,491
339,677
322,342
30,491
352,833

Draft Financial Statements at 28 April 2026 at 10:48:04 THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2025

19 Analysis of net assets between funds (Continued)
Unrestricted Restricted Total
funds funds
2024 2024 2024
£ £ £
At 30 September 2024:
Tangible assets 14,807 - 14,807
Current assets/(liabilities) 194,749 13,383 208,132
209,556 13,383 222,939

20 Related party transactions

There were no disclosable related party transactions during the year (2024 - none).