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← The Lily Mae Foundation

2024-09-30-accounts

Charity registration number 1149341

Company registration number 08205134 (England and Wales)

THE LILY MAE FOUNDATION

ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2024

THE LILY MAE FOUNDATION

LEGAL AND ADMINISTRATIVE INFORMATION

Trustees A Brook
K Blackstock
S Richards
G Heaps
A Price
K Watson
J Taylor
R Rainer (Appointed 5 September 2024)
G Rudd (Appointed 5 September 2024)
S Rainer (Appointed 17 May 2024)
N Roper (Appointed 17 May 2024)
D Slann (Appointed 17 May 2024)
Bookkeeper and accountant Neil Holland
Noble Accountancy Solutions Limited
(ICAEW firm reference C009574001)
Charity number 1149341
Company number 08205134
Registered office The Lodge, Fernhill Court
Balsall St East
Balsall Common
Coventry
CV7 7FR
Independent examiner M T Manley & Co Limited
696 Yardley Wood Rd
Billesley
Birmingham
West Midlands
B13 0HY
Principle bankers HSBC
34 Poplar Road
Solihull
B91 3AF

THE LILY MAE FOUNDATION

CONTENTS

Page
Trustees' report 1 - 7
Independent examiner's report 8
Statement of financial activities 9
Balance sheet 10
Notes to the financial statements 11 - 19

THE LILY MAE FOUNDATION

TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) FOR THE YEAR ENDED 30 SEPTEMBER 2024

The Trustees present their report and the financial statements for the year ending 30th September 2024. The Trustees, who are also directors of the company and who served throughout the year are listed on the previous page.

During the reporting period two Trustees resigned their post. One resigned due to ongoing ill health and one to the excessive time demands of a career change, which often took her away from home for long periods of time.

We were able to replace and fill these vacancies quite quickly with five new Trustees with a large range of complimentary skill sets that will help and support The Foundation to further develop and grow.

The financial statements have been prepared in accordance with the accounting policies set out in note 1 to the financial statements and comply with the Charity's Memorandum and Articles of Association, the Companies Act 2006 and “Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)” (as amended for accounting periods commencing from 1 January 2016)

Structure, Governance and Management

The Foundation is limited by guarantee and does not have any share capital. It is governed by the Memorandum and Articles of Association, incorporated on 6th September 2012.

The Foundation was registered as a Charity on 16th October 2012.

Public Benefit Statement

In the exercise of their powers as Charity Trustees, they have had due regard to the published guidance from the Charity Commission on the operation of the public benefit requirement.

The aims of the Charity are carried out for public benefit.

The Trustees consider that support to parents, their families and friends who have suffered a Stillbirth or Neonatal death and the dissemination of information and lessons learned to the rest of the Country to be of public benefit.

Objectives and activities

The Charity’s purposes, as set out in the objects contained in the Foundation’s Articles of Association are to:

  1. Promote and protect the psychological, emotional and physical health and well-being of parents, their families and friends when a baby dies in the uterus, or at birth or soon after birth, by:

a) Support and provide information to bereaved parents, their families and friends.

b) Work collaboratively to improve and enhance professional practice with health and social care professionals for the benefit of bereaved parents and their families.

  1. Promote and assist in research and the implementation of best practice to identify the causes and help reduce the incidence of the death of a baby in the uterus, at birth or soon after birth.

Our aims fully reflect the purposes that the Charity was set up to further.

Ensuring That Our Work Delivers Our Aims

The Trustees reviewed our aims, objectives and activities periodically throughout the year. Each review looked at what we have achieved and the outcomes of our work. The review process looks at the success of each key activity and the benefits they have brought to the groups of people that we are set up to help and support. The review also helps us to ensure that our aims, objectives and activities remain focused on our stated purposes. We have referred to the notes contained in the Charity Commission’s general guidance on public benefit when undertaking our reviews and in planning our future activities. The Trustees consider how planned activities will contribute to the aims and objectives that they have set.

THE LILY MAE FOUNDATION

TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

Achievements and performance

Throughout the financial year 2023 to 2024 the Charity has continued to grow and to develop; we have been able to:

● Continue to develop and use a range of online fundraising activities.

● Continue to organise a number of fundraising activities and events that are attractive to our bereaved families, supporters and followers.

● Make a number of successful bids for funding from a range of trusts, other charities, businesses and organisations to enable us to continue to provide support to bereaved parents and families.

● Develop our partnerships with local businesses to secure “Charity of the Year” status and to offer them our Baby Loss Workplace Training and Support programme in support of their employees who have lost a baby.

● Work with other charities to raise awareness of the Lily Mae Foundation and to provide an integrated and focussed support structure to parents, families and their friends.

● Work with other charities and key stakeholders of the All Party Parliamentary Group on Babyloss.

● Work with other charities and key stakeholders in support of Babyloss Awareness Week 2023.

● Continue to provide Memory Boxes, Early Gestation Boxes and Boxes for Muslim families to hospitals in the West Midlands, Warwickshire and Northern Ireland.

● Provide memory making kits for grandparents to our partner hospitals.

● Provide Sibling Support Packs to our partner hospitals.

● Work with Cruse Bereavement Care to continue to provide counselling support days to parents and families who have suffered a Stillbirth, Neonatal Death, Miscarriage or a Medical Termination.

● Work with Cruse Bereavement Care to provide supervisory support for our unique 1:1 Babyloss Support Service to parents and families who have suffered a Stillbirth, Neonatal Death, Miscarriage or a Medical Termination.

● Grow and further develop our Rainbow Baby Group for parents and members of their families who have suffered a Stillbirth, Neonatal Death, Miscarriage or a Medical Termination who are now pregnant again or who have had a baby following a loss.

● Following consultation, introduce a monthly Walk and Talk service to further enhance and add to our range of support programmes for bereaved parents and families.

● Develop and grow our Pregnancy After Loss (PAL) support group.

● Grow and further develop our monthly support meetings for parents and members of their families who have suffered a Stillbirth, Neonatal Death, Miscarriage or a Medical Termination to continue to include a further monthly meeting in the north of Birmingham after a successful trial period.

● Continue to develop events, at pertinent times of the year, to remember and celebrate babies born sleeping, too poorly or too early.

Activities undertaken in support of those parents and families who have suffered a Stillbirth, Neonatal Death or a Medical Termination

1. Memory Boxes

We continue to provide Memory Boxes, early Miscarriage Boxes and Boxes for Muslim families, at a cost now of £86.85 each. During the year we delivered a total of 736 Memory Boxes to the following hospitals:

THE LILY MAE FOUNDATION

TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

In August 2024 we purchased a Jewellery Engraving Machine to enable us to bring the provision of Charms, with baby footprints and handprints, a most valued part of our Memory Box, in house to save on the escalating costs of using a third party provider. This new provision has helped us to have more direct contact with parents immediately after the loss of their baby and has also provided us with an opportunity to sell Charms on our online shop.

2. Memory Making Kits for Grandparents

We have continued to distribute Memory making kits for Grandparents to hospitals. These are now at a cost of £10 each. During the year we delivered a total of 202. These include a Grandparents poem, clay print making kit with photo frame and inkless print kit that can be used to make a piece of jewellery.

3. Sibling Support Packs

Since we began to deliver Sibling Support Packs to our Hospital’s in June 2020, they have been in great demand with many positive comments received about their value. Each pack now costs £27.97 and includes an emotions journal, story book, photo frame, worry doll, pin badge, wrist band, drawstring tote bag, pens and pencils and notebook. We supply the packs to all of our partner hospitals. During the year we delivered a total of 190 Packs.

4. Sibling Support Day

As part of our SiblingsGrieve2 campaign, we held two further very successful Sibling Support Days at Hatton Country World near Warwick in May and in August with the support of our Play Therapist, Matt Haywood.

A total of 81 children, aged between 5 to 14 years of age from 68 different families, took part in this reporting year.

The fun Day was designed to:

The children, alongside their parents and carers, undertook four activities on the Days in groups of ten. They spent time in indoor play, feeding & petting the animals, outdoor play and a memory making workshop with our Play Therapist. Zoobee, Hatton's resident magician, entertained us all at lunchtime. The feedback from all those children and adults who attended was most positive. We intend to repeat the Day twice each year at this superb venue that embraced all that we wanted to achieve for those children who have lost a baby brother or sister. Our next day is planned for 27th May 2025.

5. Counselling and Support

a. Our 1:1 Babyloss Support Service . The Service continues to go from strength to strength. All of Amy’s time and workload is now spent in organising and running the Service. Amy has continued to broaden her knowledge of the needs of bereaved parents and families. In any one working week Amy will work with approximately 26 clients on a 1:1 basis. Ryan, Chantelle and Matt are part of the Team, to meet the needs of clients. In September to further meet the demand, we employed Nicola Klein on a short term contract. During the year the team saw a total of 308 Clients of which 218 were new clients.

THE LILY MAE FOUNDATION

TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

b. Counselling Days : We have been able to continue our very successful counselling days for parents in partnership with Cruse Bereavement Care, Birmingham. During this reporting period we have run 3 days for a total of 38 Bereaved Parents.

c. Regular Support : Ongoing support and signposting is provided to parents who contact us via social media, telephone or email. We receive an average of 35 contacts per day.

d. Still Parents Podcast : Following its inception in November 2020, The Still Parents Podcast, that tackles the train wreck of baby loss in a man’s world, continues to grow and develop with a large national and international following. The team continues to host the podcast from their own studio that was built in August 2022. Every episode includes a guest and we now have a large list of guests waiting to appear. During the year we reached 10.8K listeners through Podcast Platforms and a further 7.4K listeners and viewers through our live Social Media feeds. The Podcast has welcomed William Ellis as an ambassador and has “Podvocates” in Australia and the USA.

e . Dads and Grandads Support Group : We have had 5 meetings during this reporting period. The WhatsApp Group to communicate with members of the Group and to offer ongoing peer support continues to grow. As part of the Dads and Grandads Support Group we hosted a football match against NEC Group and Brewin Dolphin in May and July 2024. We are looking for further fixtures in the coming year. During the year we had a total of 112 Bereaved Dads and Grandads attend group meetings and activities.

f . Monthly Support Meeting : We hold 2 monthly support meetings. One in the north of Birmingham and one in the south. Meetings in the south are scheduled and carried out on the first Tuesday evening of each month and take place in a local pub. Meetings in the north take place on the fourth Wednesday afternoon of the month in a community hall. Parents come together to share experiences and to support each other. During the year we had a total of 223 Bereaved Parents and Families attend the meetings.

g. Face to Face, Telephone, Website and Social Media Support : The Foundation provides help and support and detailed and current information via face-to-face meetings, telephone calls, our website, Facebook, Twitter and Instagram pages to bereaved parents, families, counsellors and those who work in the care and medical professions with regard to Stillbirth and Neonatal Death, Miscarriage and Medical Termination. We continue to see an ongoing increase in demand for all of our support services.

6. Little Shining Lights Remembrance Service

We organised and ran our eighth very successful Services, one for families and one for adults only on 3rd December 2023 with a total of 294 attendees over both services.

7. Wave of Light Celebrations

A celebration and remembrance service was held on 15th October 2023 with 178 attendees in conjunction with the International Wave of Light. Candles were lit and ribbons were tied to a special tree to remember those babies born sleeping, too poorly or too early. We also arranged for Birmingham’s Library and HSBC Broad Street to be lit in pink and blue on 15 October to mark International Wave of Light. We have planned to do the same in 2024 and to increase the number of buildings lit by working with those responsible for notable landmarks in Birmingham and Coventry.

8. Research

The Trustees continue to foster links and build relationships with a range of medical professionals to support research projects into the causes and prevention of Stillbirth, Neonatal Death, Miscarriage and Medical Termination. We continue to be the PPI (Patient and Public Involvement) Advisor to the CERM (Chronic Endometritis and Recurrent Miscarriage) phase III trial sponsored by University Hospitals Coventry and Warwickshire NHS Trust along with Warwick University Clinical Trials Unit, Imperial College London and the University of Birmingham.

9. Peer Support Worker (PSW) for the Perinatal Mental Health Services in BSol (Birmingham and Solihull

Nicola Klein continued in her role as a PSW for MMHS BSol following her appointment to the role in July 2021. Our contract with MMHS BSol was extended for a further year. Azrah Mogul continues as a PSW for Black Country Healthcare NHS Foundation Trust MMHS following her Maternity Leave. We employed Iwona Przylecka as a PSW for Coventry and Warwickshire Perinatal Mental Health Team in November 2023. In the reporting year Nicola, Azrah and Iwona have supported a total of 67 clients.

THE LILY MAE FOUNDATION

TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

The Organisation and Delivery of Fundraising Events & Activities Undertaken

During the year The Foundation has continued to schedule a range of events and activities, which are now ‘fixed’ in our Charity calendar.

The Golf Day and Evening Dinner Dance continues to grow in popularity, raising increasing amounts of funds for us. Our next event will take place on 11th April 2025.

Our Fun Run went ahead as planned on 15th September 2024. Our next Fun Run is planned for 14th September 2025.

We organised a further Snowdon at Sunrise fundraiser in June 2024 and have scheduled another for June 2025.

We added an End to End Walk in the Malvern Hills fundraiser in July 2024 and have scheduled another for July 2025.

We introduced another successful fundraising activity, White Collar Boxing in March 2024 and as a result have organised another event in November 2024 and March 2025.

We have continued to make bids to a range of trusts, businesses and organisations for funding support. We are pleased to report that many of these bids have been successful and have enabled us to continue to provide Memory Boxes, our Podcast, our 1:1 Babyloss Support Service and our support for Siblings.

Some of the major fundraising events and activities that have been undertaken are:

Activities Planned in Support of Those Who Have Suffered a Stillbirth or Neonatal Death

We plan to:

a. Continue to supply Memory Boxes to our local hospitals and to support our widening network with Memory Box provision. Currently we supply memory boxes to 14 hospitals in the West Midlands and Warwickshire and to 2 hospitals in Northern Ireland. In the year we donated some 736 Boxes.

b. Continue to develop our successful partnership with Cruse Bereavement Care, Birmingham to offer further counselling days and to explore a range of further support strategies for children, the wider family and friends.

c. Continue to work with Cruse Bereavement Care to further develop our bereavement support that can be offered to parents and families from our offices.

d. Continue to develop and grow our Babyloss Support Service, a unique one to one support for bereaved parents. To meet the ever increasing demand we are looking to employ 1 further Babyloss Support Worker in 2025.

f. Organise 2 Sibling Support Days in 2025.

g. Continue to grow and develop our Rainbow Baby Group and Walk and Talk Group for parents and members of their families who have suffered a Stillbirth, Neonatal Death, Miscarriage or a Medical Termination..

h. Continue the development of our Pregnancy After Loss support group for parents who have suffered a Stillbirth, Neonatal Death, Miscarriage or a Medical Termination and are pregnant again.

i. Continue to grow our Dads and Grandads and Mums and Grandmas Support Groups, focusing on the impact of baby loss on the whole family.

j. Further develop and grow our regular and most successful supportive podcasts, entitled “Still Parents.” to bring into focus and to share to a wide audience the impact of baby loss on men’s mental health.

k. Involve the local community to improve antenatal care for pregnant women.

l. Continue to offer informal support meetings locally in the north and south of the Birmingham area.

m. To develop a volunteer register to help us fill our different volunteering opportunities.

THE LILY MAE FOUNDATION

TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

n. Continue to explore links and develop networks with other baby loss charities, such as Sands, Child Bereavement UK, Guy’s Gift and the BLAW Stakeholder Group.

o. Continue to explore links and develop networks as a member of the All-Party Parliamentary Group on Baby Loss p. Continue to research the need for an advocacy service for those affected by Stillbirth, Neonatal Death or a Medical Termination for subsequent pregnancies.

q. Continue to offer support to parents and families through our Little Shining Lights and Wave of Light baby remembrance services.

The Organisation and Delivery of Planned Fundraising Events and Activities

We plan to continue to:

a. Apply for funding support from local and national providers.

b. Organise our annual Golf Day and Dinner Dance.

c. Organise our White Collar Boxing Events.

d. Organise and host the local Fun Run in Balsall Common.

e. Sell Christmas cards nationwide.

f. Develop and promote our online shop and our provision of jewellery charms.

g. Explore, develop and organise new fundraising events and activities.

h. Explore, develop and organise Social Media campaigns to maximise marketing potential.

i. Develop our Social Value profile to further our partnership work and to increase our engagement with local businesses and organisations.

j. Advertise our work, support and activities through local and national media.

Financial review

The net surplus for the year arising from net income from activities and fund-raising events, and donations received, and not yet spent by the year-end, is shown in the Statement of Financial Activities.

At the end of the financial year 2024, our unrestricted funds are £194,749 (2023: £95,662) which is the equivalent of 6 months' worth of running costs (2023: 3 months).

The position has moved back into the Reserves Policy of holding 6-9 months' worth of running costs in reserve. Management has reviewed charitable activity levels during the year ended 30th September 2024, and prepared financial and activity forecasts for the coming financial year. We are confident that reserves will continue within our stated policy during the year ending 30th September 2025.

2024 2023
Unrestricted current assets 194,749 95,662
Running costs 356,449 372,377
Months' running costs in reserve 6 3

THE LILY MAE FOUNDATION

TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

Structure, governance and management

The Trustees, who are also the directors for the purpose of company law, and who served during the year and up to the date of signature of the financial statements were:

A Brook K Blackstock S Richards G Heaps S Carter (Resigned 1 December 2023) A Price K Browning (Resigned 29 January 2024) K Watson J Taylor R Rainer (Appointed 5 September 2024) G Rudd (Appointed 5 September 2024) S Rainer (Appointed 17 May 2024) N Roper (Appointed 17 May 2024) D Slann (Appointed 17 May 2024)

Statement of Trustees' responsibilities

The Trustees (who are also directors of The Lily Mae Foundation for the purpose of company law) are responsible for preparing the Trustees' Annual Report and the financial statements in accordance with applicable law and United Kingdom Generally Accepted Accounting Practice. Company law requires the trustees to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the charitable company and of the incoming resources and application of resources, including the income and expenditure, of the charitable company for that period. In preparing these financial statements, the trustees are required to:

The trustees are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the financial position of the charitable company and which enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the charitable company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Small company provisions

This report has been prepared in accordance with the special provisions for small companies under Part 15 of the Companies Act 2006. The Report of the Trustees was approved at their meeting of 5th December 2024.

Ryan Jackson

Founder and Managing Director Dated: 17 January 2025

THE LILY MAE FOUNDATION

INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF THE LILY MAE FOUNDATION

I report to the Trustees on my examination of the financial statements of The Lily Mae Foundation (the Charity) for the year ended 30 September 2024.

Responsibilities and basis of report

As the Trustees of the Charity (and also its directors for the purposes of company law) you are responsible for the preparation of the financial statements in accordance with the requirements of the Companies Act 2006 (the 2006 Act).

Having satisfied myself that the financial statements of the Charity are not required to be audited under Part 16 of the 2006 Act and are eligible for independent examination, I report in respect of my examination of the Charity’s financial statements carried out under section 145 of the Charities Act 2011 (the 2011 Act). In carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the 2011 Act.

Independent examiner's statement

Since the Charity’s gross income exceeded £250,000 your examiner must be a member of a body listed in section 145 of the 2011 Act. I confirm that I am qualified to undertake the examination because I am a member of Institue of Chartered Accountants England and Wales, which is one of the listed bodies.

I have completed my examination. I confirm that no matters have come to my attention in connection with the examination giving me cause to believe that in any material respect:

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the financial statements to be reached.

M T Manley & Co Limited

696 Yardley Wood Rd Billesley Birmingham West Midlands B13 0HY

Dated: 17 January 2025

THE LILY MAE FOUNDATION

STATEMENT OF FINANCIAL ACTIVITIES INCLUDING INCOME AND EXPENDITURE ACCOUNT

FOR THE YEAR ENDED 30 SEPTEMBER 2024

Unrestricted
Restricted
funds
funds
2024
2024
Notes
£
£
Income and endowments from:
Donations and legacies
3
249,692
108,433
Other trading activities
4
4,389
-
Interest income
5
3,845
-
Income from charitable
activities
6
204,185
-
Profit on disposal of
assets
6
501
-
Total income
462,612
108,433
Expenditure on:
Raising funds
7
102,600
-
Charitable activities
8
276,635
118,503
Total expenditure
379,235
118,503
Net income/(expenditure) and
movement in funds
83,377
(10,070)
Reconciliation of funds:
Fund balances at 1 October
2023
126,179
23,453
Fund balances at 30
September 2024
209,556
13,383		 Total
Unrestricted
Restricted
funds
funds
2024
2023
2023
£
£
£
358,125
223,099
31,880
4,389
6,059
-
3,845
1,611
-
204,185
128,194
-
501
-
-
571,045
358,963
31,880
102,600
87,697
-
395,138
331,096
51,333
497,738
418,793
51,333
73,307
(59,830)
(19,453)
149,632
186,009
42,906
222,939
126,179
23,453		 Total
2023
£
254,979
6,059
1,611
128,194
-
390,843
87,697
382,429
470,126
(79,283)
228,915
149,632

The statement of financial activities includes all gains and losses recognised in the year. All income and expenditure derive from continuing activities.

THE LILY MAE FOUNDATION

BALANCE SHEET

AS AT 30 SEPTEMBER 2024

2024 2023
Notes £ £ £ £
Fixed assets
Tangible assets 14 14,807 30,517
Current assets
Debtors 15 22,026 16,679
Cash at bank and in hand 233,061 150,432
255,087 167,111
Creditors: amounts falling due within 16
one year (46,955) (47,996)
Net current assets 208,132 119,115
Total assets less current liabilities 222,939 149,632
The funds of the Charity
Restricted income funds 17 13,383 23,453
Unrestricted funds 209,556 126,179
222,939 149,632

The company is entitled to the exemption from the audit requirement contained in section 477 of the Companies Act 2006, for the year ended 30 September 2024.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476.

These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved by the Trustees on 17 January 2025

Jaees Geoff Heaps Chair to the Trustees

Company registration number 08205134 (England and Wales)

THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2024

1 Accounting policies

Charity information

The charity is limited by guarantee, incorporated in England, and consequently does not have share capital. Each of the trustees is liable to contribute an amount not exceeding £Nil towards the assets of the charity in the event of liquidation. The address of its registered office is The Lodge, Fernhill Court, Balsall Street East, Balsall Common, Coventry, CV7 7FR.

1.1 Accounting convention

The financial statements have been prepared in accordance with the Charity's Memorandum and Articles of Association, the Companies Act 2006 and “Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)” (as amended for accounting periods commencing from 1 January 2016). The Charity is a Public Benefit Entity as defined by FRS 102.

The Charity has taken advantage of the provisions in the SORP for charities applying FRS 102 Update Bulletin 1 not to prepare a Statement of Cash Flows.

The financial statements are prepared in sterling, which is the functional currency of the Charity. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention,. The principal accounting policies adopted are set out below.

1.2 Going concern

At the time of approving the financial statements, the Trustees have a reasonable expectation that the Charity has adequate resources to continue in operational existence for the foreseeable future. Thus the Trustees continue to adopt the going concern basis of accounting in preparing the financial statements.

1.3 Charitable funds

Unrestricted funds are available for use at the discretion of the Trustees in furtherance of their charitable objectives.

Restricted funds are subject to specific conditions by donors or grantors as to how they may be used. The purposes and uses of the restricted funds are set out in the notes to the financial statements.

Endowment funds are subject to specific conditions by donors that the capital must be maintained by the Charity.

1.4 Incoming resources

Income is recognised when the Charity is legally entitled to it after any performance conditions have been met, the amounts can be measured reliably, and it is probable that income will be received.

Cash donations are recognised on receipt. Other donations are recognised once the Charity has been notified of the donation, unless performance conditions require deferral of the amount. Income tax recoverable in relation to donations received under Gift Aid or deeds of covenant is recognised at the time of the donation.

Legacies are recognised on receipt or otherwise if the Charity has been notified of an impending distribution, the amount is known, and receipt is expected. If the amount is not known, the legacy is treated as a contingent asset.

THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

1 Accounting policies

(Continued)

1.5 Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Fixtures and fittings Straight Line over 4 years Computers Straight Line over 3 years Motor vehicles Straight Line over 3 years

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the statement of financial activities.

1.6 Impairment of fixed assets

At each reporting end date, the Charity reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any).

1.7 Cash and cash equivalents

Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.8 Financial instruments

The Charity has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the Charity's balance sheet when the Charity becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

1 Accounting policies

(Continued)

Basic financial liabilities

Basic financial liabilities, including creditors and bank loans are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of operations from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Derecognition of financial liabilities

Financial liabilities are derecognised when the Charity’s contractual obligations expire or are discharged or cancelled.

1.9 Taxation

The charity is considered to pass the tests set out in Paragraph 1 Schedule 6 of the Finance Act 2010 and therefore it meets the definition of a charitable company for UK Corporation Tax purposes. Accordingly, the charity is potentially exempt from taxation in respect of income or capital gains received within categories covered by Chapter 3 Part 11 of the Corporation Tax Act 2010 or Section 256 of the Taxation of Chargeable Gains Act 1992, to the extent that such income or gains are applied exclusively to charitable purposes.

1.10 Employee benefits

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

Termination benefits are recognised immediately as an expense when the Charity is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

2 Critical accounting estimates and judgements

In the application of the Charity’s accounting policies, the Trustees are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

3 Income from donations and legacies

Unrestricted Restricted Total Unrestricted Restricted Total
funds funds funds funds
2024 2024 2024 2023 2023 2023
£ £ £ £ £ £
Donations and gifts 249,692 108,433 358,125 223,099 31,880 254,979

THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

4 Other trading activities
Unrestricted
Unrestricted funds
funds
2024 2023
£ £
Branded merchandise sales 4,389 6,059
5 Income from interest income
Unrestricted Unrestricted
funds funds
2024 2023
£ £
Bank interest 3,845 1,611
6 Income from charitable activities
Unrestricted Unrestricted
funds funds
2024 2023
£ £
Net gain on disposal of tangible fixed assets 501 -
Fundraising events income 126,014 92,993
Contracted services income 78,171 35,201
204,185 128,194
7 Raising funds
Unrestricted Unrestricted
funds funds
2024 2023
£ £
Fundraising and publicity
Fundraising events costs 62,628 50,742
Branded merchandise cost of sales 6,390 2,283
Other fundraising costs 14,230 16,025
Staff costs 19,352 18,467
Fundraising and publicity 102,600 87,697
102,600 87,697

THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

8 Charitable activities

Charitable
Charitable
Expenditure Expenditure
2024 2023
£ £
Staff costs 58,427 42,843
Support for men 28,002 15,886
Memory boxes & sibling packs 45,933 78,245
Support & remembrance 106,631 77,369
One to one support 58,222 62,735
Depreciation 5,675 10,450
302,890 287,528
Share of support costs (see note 9) 92,248 94,901
395,138 382,429
Analysis by fund
Unrestricted funds 276,635 331,096
Restricted funds 118,503 51,333
395,138 382,429

THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

9
Support costs
Support
costs
£
Online collection fees
8,408
Outsourced services
26,242
Software licences
3,845
Repairs and maintenance
5,440
Publicity
4,992
Office costs, rent
22,525
Insurance
3,827
Travel
1,746
Postage
1,280
Stationery
217
Telephone
3,104
Utilities
1,883
Website costs
635
Vehicle running costs
3,853
Bank and card charges
1,443
Training
1,665
Accountancy
820
Legal and professional
323
92,248
Analysed between
Charitable activities
92,248
10
Net movement in funds
The net movement in funds is stated after charging/(crediting):
Depreciation of owned tangible fixed assets
Profit on disposal of tangible fixed assets		 2024
Support
costs
£
£
8,408
6,241
26,242
29,802
3,845
3,529
5,440
3,777
4,992
9,849
22,525
21,580
3,827
2,893
1,746
1,767
1,280
583
217
59
3,104
1,975
1,883
2,035
635
1,909
3,853
3,475
1,443
1,561
1,665
1,680
820
1,500
323
686
92,248
94,901
92,248
94,901
2024
£
5,675
(501)		 2023
£
6,241
29,802
3,529
3,777
9,849
21,580
2,893
1,767
583
59
1,975
2,035
1,909
3,475
1,561
1,680
1,500
686
94,901
94,901
2023
£
10,450
-

11 Trustees

None of the Trustees (or any persons connected with them) received any remuneration or benefits from the Charity during the year.

THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

12 Employees

Number of employees

The average monthly number of employees during the year was:

Employment costs
Fundraising
Operations
One to one support
Support
Memory boxes and sibling packs		 2024
Number
8
2024
£
19,352
58,427
50,465
95,471
8,781
232,496		 2023
Number
7
2023
£
18,647
42,843
51,248
65,764
6,866
185,368

13 Taxation

The charity is exempt from tax on income and gains falling within section 505 of the Taxes Act 1988 or section 252 of the Taxation of Chargeable Gains Act 1992 to the extent that these are applied to its charitable objects.

14 Tangible fixed assets

Fixtures and
fittings
Computers
£
£
Cost
At 1 October 2023
16,764
4,642
Additions
6,768
2,193
Disposals
-
-
At 30 September 2024
23,532
6,835
Depreciation and impairment
At 1 October 2023
6,788
3,098
Depreciation charged in the year
4,197
1,477
Eliminated in respect of disposals
-
-
At 30 September 2024
10,985
4,575
Carrying amount
At 30 September 2024
12,547
2,260
At 30 September 2023
9,975
1,542		 Motor
vehicles
£
40,500
-
(40,500)
-
21,500
-
(21,500)
-
-
19,000		 Total
£
61,906
8,961
(40,500)
30,367
31,386
5,674
(21,500)
15,560
14,807
30,517

THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

15 Debtors

Debtors
Amounts falling due within one year:
Other debtors
Prepayments and accrued income
Creditors: amounts falling due within one year
Trade creditors
Other creditors
Accruals and deferred income		 2024
£
48
21,978
22,026
2024
£
927
7,123
38,905
46,955		 2023
£
1,249
15,430
16,679
2023
£
2,913
8,205
36,878
47,996

16 Creditors: amounts falling due within one year

17 Restricted funds

The restricted funds of the charity comprise the unexpended balances of donations and grants held on trust subject to specific conditions by donors as to how they may be used.

At 1
Previous year:
At 1		 October
2023
Incoming
resources
Resources
expended
At 30
September
2024
£
£
£
£
23,453
108,433
(118,503)
13,383
October
2022
Incoming
resources
Resources
expended
At 30
September
2023
£
£
£
£
42,906
31,880
(51,333)
23,453

THE LILY MAE FOUNDATION

NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2024

18 Unrestricted funds

The unrestricted funds of the charity comprise the unexpended balances of donations and grants which are not subject to specific conditions by donors and grantors as to how they may be used. These include designated funds which have been set aside out of unrestricted funds by the trustees for specific purposes.

At 1
General funds
Previous year:
At 1
General funds
Analysis of net assets between funds
At 30 September 2024:
Tangible assets
Current assets/(liabilities)
At 30 September 2023:
Tangible assets
Current assets/(liabilities)		 October
2023
Incoming
resources
Resources
expended
At 30
September
2024
£
£
£
£
126,179
462,612
(379,235)
209,556
October
2022
Incoming
resources
Resources
expended
At 30
September
2023
£
£
£
£
186,009
358,963
(418,793)
126,179
Unrestricted
Restricted
Total
funds
funds
2024
2024
2024
£
£
£
14,807
-
14,807
194,749
13,383
208,132
209,556
13,383
222,939
Unrestricted
Restricted
Total
funds
funds
2023
2023
2023
£
£
£
30,517
-
30,517
95,662
23,453
119,115
126,179
23,453
149,632

19 Analysis of net assets between funds

20 Related party transactions

There were no disclosable related party transactions during the year (2023 - none).