
## Enquiries: johnsonannef@gmail.com 

www.everydaymagic.org.uk www.facebook.com/everydaymagicstorytelling twitter.com/EverydayMagic3 www.instagram.com/everydaymagicstorytelling/ 

Registered Charity No 1148659 

Everyday Magic _Bringing Fun, Language, Story & Song To London Primary Schools_ 


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Report & Financial Statements<br>Academic Year 2023/24<br>**----- End of picture text -----**<br>






## In This Report 

## EVERYDAY MAGIC 

## Our Offer - We: 

- Are storytellers, musicians, writers & artists 

- Have been working in primary schools for over 20 years 

- Share stories & songs from around the world 

- Absorb children’s attention & inspire their imagination 

- Encourage them to perform & have fun 

- Grow their confidence to use & extend their language 

- Devise bespoke programmes for schools 

Our Offer 1 

- Develop fortnightly sessions for all ages 

Our Track Record, Our Artists  & How we work with Schools   2 Programmes in 23/24: ’Nature’s Here in Town’ 4 Programmes in 23/24: Linking Stories to Class Topics 5 What the Schools Say 6 Resources for Schools 8 Participating Schools 23/24, Funders &  Looking Ahead      10 Our Governance, Finances & Funding 11 Independent Examiner’s Statement 12 End of Year Accounts for Academic Year Ended 31/8/24 13 

- Engage the diversity of cultures, languages & special needs 

- Actively involve teachers & TAs who then build on sessions 

- Enrich the curriculum & create lasting resources: 

- _Original songs & traditional stories illustrated in videos_ 

- _- Available for children, teachers & parents on Youtube_ 

 Maximise Impact: regular sessions & long-term relations 


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Registered Charity No 1148659<br>**----- End of picture text -----**<br>


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## OUR TRACK RECORD 

- We’ve been working fortnightly in primary schools for over 20 years 

- Our programmes  - bringing fun, creativity & language development - are tried & tested 

- Our talented artists - with national & international profiles - provide exciting role models 

- Feedback from heads, class teachers & children has invariably been positive - _pp 6 & 7_ 

## OUR ARTISTS 


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Storytellers<br>Anne Johnson       Kate Corkery     Nell  Phoenix       Sef Townsend         Tuup<br>**----- End of picture text -----**<br>



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Sound Recording,   Singer on Rec-<br>Talk Box<br>We choose our          Instrumentalist    orded Songs &<br>Facilitator<br>  & Social Media:   Stories & Back-<br>artists for  their ex- drop Artist<br>Michele<br>Louise<br>Nella<br>Chowrimootoo<br>cellence &  rapport  Cielecki<br>Novy-Johnson<br>with children &<br>teachers<br>See more on our website :<br>www.everydaymagic.org.uk<br>**----- End of picture text -----**<br>


## HOW WE WORK WITH SCHOOLS 


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Depending on schools’ finances: either 1 or 2 Storytellers run ½ day sessions fortnightly 

- Each term, schools prioritise the classes for the sessions from Nursery to Year 6 

- Programmes are then devised and delivered to from between 3 to 6 classes at each fortnightly session throughout the year. 

## We Devise Bespoke Programmes for Each School - pp 4 & 5 

- We design projects & programmes for all age groups & class topics 

- We create an ever varying range of interactive stories & songs 

- Teachers & TAs are actively involved & build between sessions 

## We Create Online Resources for Teachers & Parents - pp 8 & 9 

- Over 30 stories which we’ve filmed & recorded - with songs, poetry, rhyme, sound effects and images 

- Over 100 original songs celebrating & informing about History, Nature, London etc - fun to sing & easy to remember 


## Maximising Impact & Affordability 

- We put a premium on running regular sessions & building long-term relationships between teachers, artists and children - to maximise impact 

- We fundraise from charitable trusts to make our programmes affordable so that whenever we are able to we provide a 50% subsidy to schools  - _p11_ 

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## Programmes in 23/24: _Nature’s Here in Town_ 

This has been the 3rd & final year of our project with our 6 partnership schools in Ealing & Kensington & Chelsea (see p10) generously funded by John Lyon’s Charity, which will be finishing in December.  In their fortnightly sessions, the schools’ focus this year has been with their Early Years and Key Stage 1 and the project has enabled plenty of opportunities for the children to: 

- Have fun with language - repetition, rhyming & word play 


- Learn stories and songs bringing  nature alive 

- Role play human & animal characters in the stories 

- Get to know the natural world about them 

- Engage with their school’s initiatives - some now have gardens where the children can grow vegetables & some have outdoor spaces where stories are told around an open fire. 

   - Engage with their schools’ curriculum themes whose nature topics this year have included: _From Field to Table, Creatures that Live Around Us & The Turning Year_ 


## Talk Box 

While the main programme is running, 2 of our Ealing schools have continued selecting small groups of children for Talk Box sessions with drama trained actor Louise Cielecki. Talk Box provides children needing particular help or support with their language , confidence or participation in class, with a creative & safe space where they can develop their social skills at their own pace through conversation & play. 

## Linking Stories to Class Topics 

With our schools in Southwark & Greenwich this year we have worked with classes from Nursery to Year 6, telling stories and devising songs which link with a broad variety of curriculum themes and class topics, including: 

Rivers and Seas  Drawing on the countless traditional stories from all over the world that put the search for water, the lifegiving properties of water, the magic and the mystery of rivers and seas at the centre of human preoccupation, along with tales of monsters, mermaids, selkie people, wrecks and treasures of the deep. Also the stories of floods and drought and the mysteries of rivers in the least expected places - under the streets of London for example. And the stories and songs from people who have lived and worked upon the water: sailors, bargees, lightermen, river pilots, waterside characters. 

Extreme Earth Drawing on the amazing myths and world mythology of Gods and Goddesses that our ancestors attributed to explain the unpredictable movements of the earth, the shift of tectonic plates, tsunamis, floods, avalanches, eruptions of volcanoes and earthquakes that we are still subject to in the 21st century. 


London An opportunity to share stories, true and fictional, songs and rhymes, both old and new to give children a taste of the long and fascinating story that is the story of London and its many peoples - with all those original Everyday Magic songs available on YouTube at: We Are Londoners 

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## WHAT THE SCHOOLS SAY 

## Growing Confidence & Participation 

“The programme has been a tremendous boost for our children, they have found that their self-confidence has developed, they are more prepared to join in with new and unfamiliar experiences, contribute to whole class activities and share their thoughts. Everyday Magic take time to find out specific topics we may be covering in school and then match sessions, songs and stories accordingly. I would thoroughly recommend ‘Everyday Magic’ to any Primary School _.”  -  Peter Simpson, Assistant Head, Dormers Wells_ 

_Primary School, Southall_ 

## Engaging with Diversity 

“The Everyday Magic approach of selecting stories, songs, poetry and rhymes from around the world and presenting them with a multisensory approach captures the imagination of all children, including those who find it hard to focus in lessons.” - _Helen Rai, Head teacher, Lady Margaret Primary,Southall_ 

## Engaging with Special Needs 

“We have a large population of EAL children, especially in the Early Years and Key Stage 1. Everyday Magic, through the actions and the tellings, gives these children the opportunity to access the stories. Further, children with special learning difficulties often find the oral stories, accompanied by music and gestures, enjoyable as they do not have to worry about accessing meaning through the written word, which some may find difficult.” - _Literacy Co-ordinator_ 

## Stimulating Writing 

“ The children have the rich modelled language in their minds and the writing that follows the storytelling sessions is excellent. I can think of many boys who were extremely reluctant writers suddenly writing pages retelling the stories they have _”_ heard and using beautiful descriptive language _. - Literacy Coordinator_ 

## Enriching Children’s Language 

> [        “Everyday Magic has been a wonderful addition to our day. The  ] children wait for the storyteller with focused attention as they know something magical is about to happen. The way in which the stories are told helps develop their imagination and the addition of music creates another layer. The sessions help develop speaking skills and the children have developed their confidence as they ask questions about the origins of the music and story. The rhyming element has helped the children as they recall the rhyming words from the story. It has been wonderful to hear them singing the songs and creating their own stories on the stage in the outdoor classroom”. 

- _Selina Atwal, Gifford Primary School, Northolt_ 

## Supporting the Curriculum 

_”_ The storytellers always tie into our topics, so we are able to use what the storytellers do in our work throughout the rest of the week. _”_ - _Year 4 Teacher_ 

## Progression through the year groups 

_”_ As the storytellers work with all age groups, we see the benefits as the youngest children progress through the school. These children approach their new year groups with a bank of stories and rich language already in place, which aids their love of language and ability in literacy. _”_ - _Co-ordinator_ 

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## RESOURCES FOR SCHOOLS 



30 STORY VIDEOS with Visuals, Sound Effects & Choruses narrated by: 

Everyday Magic Storytellers for Early Years & Key Stages 1 & 2 

The Ugly Duckling Ticky Ticky Boom Persephone **BUONITA** Sun, Moon & Water Teeny, Tiny Man Wise Doll Ten Little Chickens Princess & the Frog Singing Sack Forest Spirit Farmer’s Birthday Stone Cutter Buonita King Crab Musicians of Bremen Rainbow Snake Wee Doll Lion, Vulture & Hyena Charlie Chicken Tiger’s Whiskers Bouki Granny O’Brien Stone Soup Little Bird & the Raja **AS TOLD BY JUNE PETERS** Magpie Story Baby Crocodile Animals & the Waterhole Papa Gee Tiddylink 

**AS TOLD BY SEF** 1. For Streaming from YouTube - for a taster of 6 stories go to: https://www.youtube.com/watch?v=m2uOwadVHjI 

## RESOURCES FOR SCHOOLS 



100 ORIGINAL SONGS, RHYMES  & POEMS for accompanying stories & topics 

Fun to Sing * Easy to Remember * Great for Taking in Info SONG COMPILATIONS - with on-screen words & images 

## 1. For Streaming from YouTube go to: 

**htps://www.youtube.com/channel/   UCI2TMw590d5xA7k1_uhfnVA/playlists** 

for Compilation themes including:  Rivers & Seas/  Nature All Around Us/  Dinosaur Songs/  Nature’s Here in Town/ Forest, Woods & Trees/ Bird Songs/ London Songs/ Rhymes & Poetry/ Shukalaka Shake _- 35 Songs to Celebrate a Child’s Day_ 

## 2. For Downloading: 

for Rivers & Seas  / Nature’s Here in Town from Spotify go to: htps://share.amuse.io/eWMaJQendTHD 

for Heard on the Wind from bandcamp go to _:_ Heard on the Wind 

2. For Downloading stories go to:  Everyday Magic’s bandcamp 

BANK of SONGS for CLASS TOPICS - available on request 

## 2 BOOKS OF ORIGINAL TALES 



by storytellers Anne Johnson & Sef Townsend published by the History Press @ £9.99 available from all bookshops & amazon 

The Tiger has Stripes Song for Francis Drake Over in the Meadow Daughter Dear Horses like to eat Hay Oats, Beans & Barley grow Full Moon Song of Night & Morning I like the Snowdrops How do you do? Then we can go Dancing Hungry caterpillar Blackberry Song Hungry, Hungry The Swallow Roads go ever on I love the Mountains Hide & Seek Who saw the Petals? Seven Swans Swimming Mother Earth, Father Sky Under a Web Song of the Corbids River flow Song of the Seasons Song of the Tadpoles Look after the Trees Dinosaur Song Spiders from Tiny Eggs 

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## PARTICIPATING SCHOOLS IN 2023/24 

## In Ealing: 

- Durdan’s Park PrimarySchool, UB1      Dormers Wells Primary, UB1 

- Gifford Primary School, UB5    Lady Margaret Primary School, UB1 

-  Perivale Primary School, UB6 

## In Kensington & Chelsea: 

St Mary’s R.C. Primary School, W10 

## In Southwark: 

St John’s R.C. Primary School, SE16 St James the Great Primary School , SE15 

## OUR GOVERNANCE 

We have 3 trustees all of whom are experienced educationists - two headteachers and a recently retired head - who act in a voluntary capacity and hold a meeting with the Director once a term. At those meetings the activities, finances, policies, strategies, feedback and impact of the charity are reported and reviewed and fresh programmes and projects agreed for the coming term. 

The trustees are satisfied that the activities undertaken by _Everyday Magic_ during the year have been in furtherance of its charitable objectives and complied with the duty in Section 4 of the Charities Act 2006 to have due regard to the guidance on public benefit published by the Charity Commission. 

## In Greenwich: 

Invicta Primary School, Deptford Site SE8 & Blackheath Site SE3 

## MANY THANKS TO OUR KEY FUNDER 

We are extremely grateful and beholden to John Lyon’s Charity for the 3 year grant of £30,000/year for our _Nature’s Here in Town_ programme running in our 6 partnership schools in Ealing & Kensington & Chelsea, which will come to an end in December 2024. 

## LOOKING AHEAD  TO 2024/25 

As well continuing to provide programmes to our existing schools we will be looking to make new partnerships and funding arrangements 

## OUR FINANCES & FUNDING 

Thanks to the generosity of charitable trusts, whenever we can, we make our programmes affordable to schools and provide a 50% subsidy. With minimal overheads _Everyday Magic_ has in-built flexibility to grow or contract, according to available funding from fees from schools and grants from trusts.  All artists are engaged on a freelance basis, there are no office or premises costs or employer liabilities & the charity’s admin, financial management & fundraising are carried out on an unpaid voluntary basis. 

As its reserves policy, _Everyday Magic_ aims to hold a minimum of one term’s funds and fee commitments to ensure continuity in its ability to plan and deliver its programmes and activities. As its risk management policy, _Everyday Magic_ budgeting is done on a termly basis and programme commitments are only made for the following term where school fees have been confirmed and all necessary additional funds have been secured to ensure a positive working balance is achieved. 

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## FINANCIAL SUMMARY -  HOW WE PERFORMED THIS YEAR 

## END OF YEAR ACCOUNTS FOR ACADEMIC YEAR ENDING 31/8/2024 

**This year saw an increase of activities with fees from schools amounting to £33,240** _**(last year £24,160).**_ **However total income at £63,240 was just 3K above last year** _**(£60,210)**_ **due to last year’s grant income including a one-off £6K cost of living supplement** _**.**_ **This was the third & last year of generous grant funding from John Lyon’s Charity for our** _**Nature’s Here in Town**_ **programme amounting to £30,000 (** _**last year £36,000**_ **).  Due to the increased activity, expenditure for the year was £64,896** _**(last year £56,508**_ **) which funded artists working in schools, the ongoing creative development of programmes and the creation of a resource bank of recorded stories and songs for teachers and parents. Funds carrying forwards at the end of the year were £47,617** _**(last year £49,273)**_ **of which £35,673 were unrestricted, helping us to achieve our Reserves Policy.** 

|END OF YEAR ACCOUNTS FOR ACADEMIC YEAR ENDING 31/8/2024|END OF YEAR ACCOUNTS FOR ACADEMIC YEAR ENDING 31/8/2024|END OF YEAR ACCOUNTS FOR ACADEMIC YEAR ENDING 31/8/2024|END OF YEAR ACCOUNTS FOR ACADEMIC YEAR ENDING 31/8/2024|END OF YEAR ACCOUNTS FOR ACADEMIC YEAR ENDING 31/8/2024|END OF YEAR ACCOUNTS FOR ACADEMIC YEAR ENDING 31/8/2024|END OF YEAR ACCOUNTS FOR ACADEMIC YEAR ENDING 31/8/2024|END OF YEAR ACCOUNTS FOR ACADEMIC YEAR ENDING 31/8/2024|
|---|---|---|---|---|---|---|---|
|||||||||
|**INCOME**|||||**2024**||**2023**|
||||||**_£_**||**_£_**|
|**Charitable Trusts**||||||||
|John Lyon’s Charity|||||30,000.00||36,000.00|
||||||**30,000.00**||**36,000.00**|
|**Fees, Commissions, Sales & Donations**||||||||
|Fees from Schools|||||33,240.00||24,160.00|
|Doantion from Global Warriors|||||||50.00|
||||||**33,240.00**||**24,210.00**|
|||||||||
|**TOTAL INCOME**|||||**63,240.00**||**60,210.00**|
|||||||||
|**EXPENDITURE**|||||**2024**||**2023**|
||||||**_£_**||**_£_**|
|Artists’ Payments for Schools Programme|||||46,997.90||39,515.00|
|Creative Development/School & Artist Liaison/Evaluation/||||||||
|Feedback/Reports|||||8,725.00||8,975.00|
|Projectpromotion,recording,website,materials|||||8,812.80||7,657.85|
|Independent Examiner<br>|||||360.00||360.00|
|**TOTAL EXPENDITURE**<br>|||||**64,895.70**||**56,507.85**|
|||||||||
|**Excess of Income Over Expenditure for Period**|||||**-1,655.70**||**3,702.15**|
|**Funds Carrying Forwards at 31st August '23:  -****_Restricted_**|||||13,600.00||10,000.00|
||||**_-  Unrestricted_**||35,672.74||35,570.59|
|**TOTAL FUNDS CARRIED FORWARDS**|||||**47,617.04**||**49,272.74**|
|of which:||||||||
|- Restricted Funds: John Lyon's Charity|||||10,000.00||13,600.00|
|- Unrestricted Funds|||||37,617.04||35,672.74|
|||||||||
|**REPRESENTED BY:**||||||||
|Cash at Bank at 31st August 2024|||||**47,617.04**||**49,272.74**|
|Approved by the Trustees on 30th September 2024 and signed on their behalf by:<br>Jessica Finer, Chair||||||||



## STATEMENT OF TRUSTEES’ FINANCIAL RESPONSIBILITIES 

**In accordance with their responsibilities, trustees have:** 

- **Prepared a financial account and statement for the charity’s financial year which fairly represents the receipts and payments for the period and are on a going concern basis.** 

- **Selected suitable accounting policies and applied them consistently.** 

- **Made judgements & accounting estimates that are reasonable & prudent.** 

- **Ensured proper accounting records are kept and internal controls to ensure their accuracy.** 

- **Regularly reviewed financial and operating performance.** 

- **Made available to the charity’s Independent Examiner all the charity’s accounting records & related information necessary to carry out his work & made a full disclosure of all relevant information.** 

**This report was approved by trustees on 30th September 2024 and signed on their behalf by:** 


**Jessica Finer, Chair** 

## RESPECTIVE RESPONSIBILITIES OF TRUSTEES & EXAMINER 

**I report to the trustees on my examination of the accounts of** _**Everyday Magic**_ **for the period ended 31 August 2024. The trustees are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 2011 (the Act).** 

**I report in respect of my examination of the charity’s accounts carried out under section 145 of the Act and in carrying out my examination, I have followed the applicable Directions given by the Charity Commissioners under section 145(5)(b) of the Act.** 

## INDEPENDENT EXAMINERS’S STATEMENT 

**I have completed my examination. I confirm that no material matters have come to my attention in connection with the examination which gives me cause to believe that in, any material respect:** 

- **accounting records were not in accordance with section 130 of the Act;  and** 

- **the accounts do not accord with the accounting records.** 

**I have no concerns & have come across no other matters in connection with the examination to which attention should be drawn in order to enable a proper understanding of the accounts to be reached.** 

**Tom Wilcox, Counterculture LLP Bank Chambers Main Street, Hawes Date:  6 October 2024 North Yorkshire DL8 3QL** 

Approved by the Trustees on 30th September 2024 and signed on their behalf by: 


Jessica Finer, Chair 

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